BRC RAM & SEM NOVEMBER 17 RELEASE

Transcription

1 BRC RAM & SEM NOVEMBER 7 RELEASE

2 TRENDING Jan 7-Jun 7 (sample=,78 diaries) Apr 7-Sep 7 (sample=,7 diaries)

3 BRC RAM - VITAL SIGNS

4 BRC RAM AT A GLANCE... Metro-skewed sample Random selection Small areas Starting points Methodology Placement interview 6% Metro % Urban % Rural Households Main respondents 7-day diary Re-weighted to population Weighting variables Annual universe update Province Area type % Metro 8% Urban % Rural Gender Age Race IHS population estimates

5 REPRESENTATIVE SAMPLE, households per annum, households per annum BRC RAM sample: representative of the South African population on a National and Provincial level Sample that would be required to be representative of all small areas in South Africa

6 BRC RAM VITAL SIGNS Population (Age 5+): 9,5 million

7 BRC RAM VITAL SIGNS Consistent area split (sample frame) 6% % Metro Urban Stations included 9 Commercial and PBS stations 6 Community stations % Rural

8 BRC RAM VITAL SIGNS Random selection, household flooding 5,95 Households,7 Individuals Apr 7-Sep 7 sample

9 SCRUTINY & WEIGHTING

10 THE FOUR GATES SAMPLE GATE STABILITY GATE WEIGHTING GATE STATION CHANGE GATE

11 REVIEW, EXAMINE, REFINE Weighting review Sampling review Queries

12 THE METRO SAMPLE Metro Urban Rural Sample Frame: 6% % % Population: % 8% % Source: BRC RAM Apr 7-Sep 7 (n=,7)

13 WEIGHTING Average weighting efficiency JUL 6-DEC 6 OCT 6-MAR 7 JAN 7-JUN 7 APR 7-SEP 7 8% 87% 89% 88%

14 KEY SOUNDBITES

15 RADIO REACH is Jan 7-Jun 7 Apr 7-Sep 7 Total Mon-Fri Total Mon-Fri 7 9 Sat Sun 9 Sat Sun % weekly reach = 5.7 million listeners listening anytime in the week 7% daily reach (Mon-Fri) = 9. million listeners on an average weekday 89% weekly reach = 5. million listeners listening anytime in the week 7% daily reach (Mon-Fri) = 7.9 million listeners on an average weekday Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

16 EVERYWHERE! 89% = 8.9m 78% =.m 85% =.7m 8% = 7k NC NW FS GP LP MP KZN 9% =.5m 86% =.5m 9% = 7.m 87% =.m WC EC 9% =.m Source: BRC RAM Apr'7-Sep'7 (n=,7)

17 LONG LISTENING GP KZN WC LP NW MP EC NC FS h h h5 h h6 h6 h h6 h8 Total: h8 h h h I W C B W h h8 h6 h English Afrikaans Tsonga Sepedi Zulu Setswana Sesotho Xhosa Ndebele Venda Swati h h h8 h5 h5 h h h6 h6 h h Source: BRC RAM Apr'7-Sep'7 (n=,7)

18 HEAVY LISTENING Heavy Medium Light (> hours pw) (.5- hours pw) (.5- hours pw) 9% 7% 5% Source: BRC RAM Apr 7-Sep 7 (n=7,8), filtered on radio listeners

19 LOYAL LISTENERS % GP EC MP KZN NW NC FS WC LP Total: 6% listen to only one station % % Afrikaans English Setswana Zulu Xhosa Sesotho Ndebele Swati Tsonga Sepedi Venda Source: BRC RAM Apr'7-Sep'7, Filter: radio listeners (n=7,8)

20 DEVICE CAPTURES HOW 7% 7% 5% % % Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (n=,7)

21 LOCATION CAPTURES WHERE 85% % 9% 6% Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (n=,7)

22 DEVICE & LOCATION

23 Station listening by DEVICE Commercial and PBS Ukhozi 85 9 Umhlobo Wenene Metro FM 7 9 Thobela FM Lesedi FM 8 9 Motsweding FM 76 8 Gagasi Ikwekwezi 79 RSG Munghana Lonene Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

24 Station listening by DEVICE Commercial and PBS East Coast Radio Jacaranda FM 68 5 Ligwalagwala Kaya Phalaphala 7 55 Heart FM 8 5 KFM 8 5 5FM Algoa FM Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

25 Station listening by DEVICE Commercial and PBS YFM 6 55 Good Hope Radio Capricorn OFM North West FM SAfm 7 9 Smile Lotus FM Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

26 Station listening by DEVICE Commercial and PBS trufm 6 5 Vuma Power CapeTalk Classic FM 5 6 Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

27 Station listening by DEVICE Community Jozi 77 6 Kasie Voice of the Cape 9 9 Unitra (UCR-FM) Vukani 67 8 Radio Tygerberg 9 7 Radio Zibonele Nongoma Thetha Mkhondo 89 5 Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

28 Station listening by DEVICE Community CCFM 9 8 Forte Izwi LoMzansi QwaQwa Eden Bok Radio 66 8 Inkonjane Voice of Tembisa Kurara Icora Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

29 Station listening by DEVICE Community Alfred Nzo 77 Mosupatsela Radio Pulpit/Kansel 8 Motheo Hindvani 8 8 Radio Cell phone Vehicle radio TV Computer Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

30 Station listening by LOCATION Commercial and PBS Ukhozi Umhlobo Wenene Metro FM 9 5 Thobela FM 97 6 Lesedi FM 97 7 Motsweding FM 95 7 Gagasi Ikwekwezi 95 7 RSG Munghana Lonene Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

31 Station listening by LOCATION Commercial and PBS East Coast Radio Jacaranda FM Ligwalagwala Kaya Phalaphala Heart FM KFM FM Algoa FM 85 8 Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

32 Station listening by LOCATION Commercial and PBS YFM Good Hope Radio Capricorn 96 6 OFM 7 5 North West FM SAfm Smile Lotus FM 9 6 Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

33 Station listening by LOCATION Commercial and PBS trufm Vuma Power 8 6 CapeTalk Classic FM Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

34 Station listening by LOCATION Community Jozi Kasie 95 Voice of the Cape 98 5 Unitra (UCR-FM) Vukani Radio Tygerberg 95 Radio Zibonele 95 5 Nongoma 9 Thetha 98 Mkhondo Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

35 Station listening by LOCATION Community CCFM 9 6 Forte Izwi LoMzansi 95 7 QwaQwa 98 7 Eden 89 7 Bok Radio 7 7 Inkonjane 9 Voice of Tembisa Kurara 6 9 Icora 98 Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

36 Station listening by LOCATION Community Alfred Nzo Mosupatsela 9 Radio Pulpit/Kansel 96 7 Motheo 96 7 Hindvani 9 6 Home Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Source: BRC RAM Apr'7-Sep'7 (National: n=,7) Stations ranked on avg. daily audience (Mon-Sun)

37 PROGRAMME INSIGHTS

38 NEW INSIGHTS MAIN RESPONDENTS THE INSTRUMENT (placement survey) PROGRAMME INSIGHTS

39 PROGRAMME INSIGHTS... Music Advice News Current affairs Which of the following types of broadcast/ topics do you normally listen to on the radio? Religious Weather Competitions Competitions Financial market And which do you listen to most often? Sports Soapies Traffic Phone-in Celebrity General radio preference, not asked of a specific station Can provide insight into general preferences of key demographics

40 LISTEN TO/MOST OFTEN 8 8 Listen to % Music News Religious Phone-in Current affairs Soapies Celebrity Advice Weather Sports Traffic Competitions Financial market % Most often 5 Source: BRC RAM Apr 7-Sep 7, Main Respondents

41 THE ES SEM s

42 THE ESTABLISHMENT SURVEY SEM CONCEPTUAL STARTING POINT A measure that depicts how you live, not necessarily what you have

43 NEEDS TO REFLECT SA SOCIETY Perfectly equal society Perfectly unequal society

44 ESTABLISMENT SURVEY SEM : TECHNICAL ASPECTS

45 THE SEM DEVELOPMENT PROCESS Correspon- Develop Continuum household dence scoring reflective of variables analysis system SA

46 Dimension (9.% variance explained) FIRST ITERATION HAD VARIABLES Items from various sources:.7 LSM No mains No flooring Thatch/plastic roof No water inside PA SES (TNS Pan African Socio-Economic.6 Segmentation) IWI (International.5 Wealth Index) Other key HH variables in ES questionnaire.. Swimming pool Wifi/fibre or 5 star hotels Generator Dimension (6.% variance explained) Desired horseshoe shape Good inertia Total inertia.8

47 Dimension (5.7% variance explained) REMOVAL OF VARIABLES RESULTED IN AN EVEN STRONGER MEASURE Low socio-economic living No flooring No police station No post office... High socio-economic living Vacuum cleaner Home security service Free standing freezer Dimension (78.% variance explained) x x x Removal of: Spurious variables Non-differentiating durables Overlapping variables at top end Total inertia.9

48 THE SEMs ARE Relevant and differentiating Stable Not overly dependent on durables Easy to use With the flexibility to be applied to any media and marketing study in South Africa

49 THE ESTABLISHMENT SURVEY SEM VARIABLES Final variables: Post Office nearby Police station nearby Built-in kitchen sink Home security service Motor car Deep freezer which is free standing Microwave oven Floor polisher or vacuum cleaner Washing machine Floor material Water source Type of toilet Roof material Focus on structural items Low reliance on durables No reliance on technology items Short and easy to use Number of sleeping rooms

50 SEM INPUT VARIABLES STRUCTURAL Low incidence (%) SEM High incidence (%) Finished/ sealed floor Sleeping rooms Home security service Note: HH weights

51 SEM INPUT VARIABLES DURABLES Low incidence (%) SEM High incidence (%) Washing machine Motor car Microwave Note: HH weights

52 SEM INPUT VARIABLES INFRASTRUCTURE AND BASIC AMENITIES NO Police Station nearby NO Post Office nearby Low incidence (%) High incidence (%) SEM NO Built-in kitchen sink NO Flush toilet inside the house Note: HH weights

53 DEMOGRAPHIC LANDSCAPE BY SEM SEM Metro Urban Rural Note: HH weights Source: BRC RAM Apr 7-Sept 7 (National: n=7,8), filtered on radio listeners

54 INTRODUCING THE SEM s INTO BRC RAM

55 SEM s in BRC RAM Different sample frames: ES BRC RAM Metro % 6% Urban 8% % Rural % % Different recruitment: Individuals (One individual per household) Households (Flooding)

56 SEM s vs LSM s in BRC RAM SEM: % SEM SEM SEM SEM SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM LSM: % LSM LSM LSM LSM LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM Source: BRC RAM Apr 7-Sept 7 (National: n=7,8), filtered on radio listeners

57 SEM RADIO LISTENERS Population:. million (9%) Area 8 % 9 Rural Urban Metro Province GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

58 SEM RADIO LISTENERS Population:.8 million (%) Area Province 68 8 % Rural Urban Metro GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

59 SEM RADIO LISTENERS Population: 5. million (%) Area Province % Rural Urban Metro GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

60 SEM RADIO LISTENERS Population:.9 million (%) Area Province % Rural Urban Metro GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

61 SEM 5 RADIO LISTENERS Population:.8 million (%) Area Province % Rural Urban Metro GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

62 SEM 6 RADIO LISTENERS Population:. million (%) Area Province 56 % Rural Urban Metro GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

63 SEM 7 RADIO LISTENERS Population:.7 million (%) Area % Rural Urban Metro Province GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

64 SEM 8 RADIO LISTENERS Population:.7 million (8%) Area 65 % Rural Urban Metro Province GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

65 SEM 9 RADIO LISTENERS Population:. million (6%) Area 7 5 % Rural Urban Metro Province 6 7 GP KZN EC WC LP MP NW FS NC Language % English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

66 SEM RADIO LISTENERS Population:.6 million (7%) Area Province 77 7 % Rural Urban Metro GP KZN EC WC LP MP NW FS NC Language % 5 8 English Afrikaans Zulu Xhosa Ndebele Swati Sesotho Sepedi Setswana Venda Tsonga Language Other language Source: BRC RAM Apr 7-Sep 7

67 STATION LISTENERS BY SEM Commercial and PBS Station listeners ( s) Station profile (%) Ukhozi Umhlobo Wenene Metro FM Thobela FM Lesedi FM Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

68 STATION LISTENERS BY SEM Commercial and PBS Station listeners ( s) Station profile (%) Motsweding FM Gagasi Ikwekwezi RSG Munghana Lonene Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

69 STATION LISTENERS BY SEM Commercial and PBS Station listeners ( s) Station profile (%) East Coast Radio Jacaranda FM 5 8 Ligwalagwala Kaya 6 8 Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

70 STATION LISTENERS BY SEM Commercial and PBS Station listeners ( s) Station profile (%) Phalaphala Heart FM KFM FM Algoa FM Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

71 STATION LISTENERS BY SEM Commercial and PBS Station listeners ( s) Station profile (%) YFM Good Hope Radio Capricorn Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

72 STATION LISTENERS BY SEM Commercial and PBS Station listeners ( s) Station profile (%) OFM North West FM Safm Smile Lotus FM 9 Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

73 STATION LISTENERS BY SEM Commercial and PBS Station listeners ( s) Station profile (%) trufm Vuma Power CapeTalk Classic FM Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

74 STATION LISTENERS BY SEM Community Station listeners ( s) Station profile (%) Jozi Kasie Voice of the Cape Unitra (UCR-FM) Vukani Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

75 STATION LISTENERS BY SEM Community Station listeners ( s) Station profile (%) Radio Tygerberg Radio Zibonele Nongoma 6 7 Thetha 8 Mkhondo Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

76 STATION LISTENERS BY SEM Community Station listeners ( s) Station profile (%) CCFM 9 Forte Izwi LoMzansi QwaQwa 9 9 Eden Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

77 STATION LISTENERS BY SEM Community Station listeners ( s) Station profile (%) Bok Radio Inkonjane 9 8 Voice of Tembisa Kurara Icora 9 9 Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

78 STATION LISTENERS BY SEM Community Station listeners ( s) Station profile (%) Alfred Nzo Mosupatsela Radio Pulpit/Kansel Motheo Hindvani Source: BRC RAM Apr 7-Sep 7 (National: n=,7), Station listener (s) axes vary, ranked on avg. daily cume

79 THE PROVINCES

80 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening % Total 8 Mon-Fri Sat Sun Avg. per day h Mon-Fri Sat-Sun Eastern Cape Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (Eastern Cape: n=,78)

81 EASTERN CAPE - SHARE Share of Audience Share of Listening (% of.m listeners who listen in a week) (% of 7.7b listening minutes a week) 5 69 Umhlobo Wenene Umhlobo Wenene Algoa FM Ukhozi Ukhozi Algoa FM Metro FM Metro FM 5 Vukani Unitra (UCR-FM) Unitra (UCR-FM) Inkonjane trufm Vukani Forte trufm Jan-Jun Jan-Jun Alfred Nzo RSG Apr-Sep Apr-Sep Inkonjane % Forte % Source: BRC RAM Jan'7-Jun'7 (n=,97); Apr'7-Sep'7 (n=,78)

82 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening % Total Mon-Fri Sat Sun Avg. per day h Mon-Fri Sat-Sun Free State Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (Free State: n=,56)

83 FREE STATE - SHARE Share of Audience Share of Listening (% of.7m listeners who listen in a week) (% of.b listening minutes a week) 5 65 Lesedi FM Lesedi FM QwaQwa RSG 6 6 RSG QwaQwa 5 5 Metro FM OFM 5 OFM Mosupatsela Motheo Motheo Mosupatsela Metro FM Motsweding FM 5FM Jan-Jun Jan-Jun Umhlobo Wenene Motsweding FM Apr-Sep Apr-Sep 5FM % Ukhozi % Source: BRC RAM Jan'7-Jun'7 (n=,); Apr'7-Sep'7 (n=,56)

84 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening 5 % Total Mon-Fri Sat Sun Avg. per day h Mon-Fri Sat-Sun Gauteng Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (Gauteng: n=,56)

85 GAUTENG - SHARE Share of Audience Share of Listening (% of 8.9m listeners who listen in a week) (% of.8b listening minutes a week) 6 Metro FM Metro FM 7 Ukhozi Ukhozi Lesedi FM Lesedi FM 6 6 Kaya Thobela FM Motsweding FM Jacaranda FM Kaya Thobela FM Motsweding FM Jacaranda FM Jan-Jun Jan-Jun Jozi Jozi Apr-Sep Apr-Sep YFM % Ikwekwezi % Source: BRC RAM Jan'7-Jun'7 (n=,78); Apr'7-Sep'7 (n=,56)

86 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening 5 % Total Mon-Fri Sat Sun Avg. per day h Mon-Fri Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (KwaZulu-Natal: n=,7) Sat-Sun KwaZulu- Natal

87 KWAZULU-NATAL - SHARE Share of Audience Share of Listening (% of 7.m listeners who listen in a week) (% of.5b listening minutes a week) 5 65 Ukhozi Ukhozi Gagasi Gagasi 5 7 East Coast Radio East Coast Radio 7 5 Metro FM Metro FM 6 Lotus FM Nongoma Izwi LoMzansi Umhlobo Wenene Nongoma Izwi LoMzansi Umhlobo Wenene Vuma Icora - Jan-Jun Apr-Sep Icora % Source: BRC RAM Jan'7-Jun'7 (n=,99); Apr'7-Sep'7 (n=,7) - Jan-Jun Vuma Apr-Sep Lotus FM %

88 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening % Total Mon-Fri Sat Sun Avg. per day h Mon-Fri Sat-Sun Limpopo Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (Limpopo: n=,99)

89 LIMPOPO - SHARE Share of Audience Share of Listening (% of.5m listeners who listen in a week) (% of 5.9b listening minutes a week) 7 5 Thobela FM Thobela FM Phalaphala Phalaphala 8 Munghana Lonene Munghana Lonene 5 Capricorn Capricorn Motsweding FM Ikwekwezi Metro FM Motsweding FM Ikwekwezi Metro FM Jacaranda FM Jacaranda FM Jan-Jun Jan-Jun Radio Radio Apr-Sep Apr-Sep Kaya % 5FM % Source: BRC RAM Jan'7-Jun'7 (n=,9); Apr'7-Sep'7 (n=,99)

90 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening 5 % Total Mon-Fri Sat Sun Avg. per day h Mon-Fri Sat-Sun Mpumalanga Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (Mpumalanga: n=,66)

91 MPUMALANGA - SHARE Share of Audience Share of Listening (% of.5m listeners who listen in a week) (% of.b listening minutes a week) 8 Ligwalagwala Ligwalagwala 7 Ikwekwezi Ikwekwezi 9 Ukhozi Munghana Lonene 7 9 Munghana Lonene Ukhozi Metro FM Thobela FM Jacaranda FM Jacaranda FM 5 Thobela FM Mkhondo Mkhondo Metro FM Jan-Jun Jan-Jun RSG RSG Apr-Sep Apr-Sep 97 % Motsweding FM % Source: BRC RAM Jan'7-Jun'7 (n=,666); Apr'7-Sep'7 (n=,66)

92 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening Total % Mon-Fri Sat Sun Avg. per day h Mon-Fri Sat-Sun North West Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (North West: n=,5)

93 NORTH WEST - SHARE Share of Audience Share of Listening (% of.m listeners who listen in a week) (% of.6b listening minutes a week) 5 Motsweding FM Motsweding FM North West FM Lesedi FM Lesedi FM North West FM Metro FM Metro FM 6 Thobela FM Thobela FM Jacaranda FM Jacaranda FM OFM RSG RSG OFM Jan-Jun Jan-Jun Munghana Lonene Ikwekwezi Apr-Sep Apr-Sep Ikwekwezi % Umhlobo Wenene % Source: BRC RAM Jan'7-Jun'7 (n=,5); Apr'7-Sep'7 (n=,5)

94 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening % Total Mon-Fri Sat Sun Avg. per day h Mon-Fri Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (Northern Cape: n=565) Sat-Sun Northern Cape

95 NORTHERN CAPE - SHARE Share of Audience (% of.7m listeners who listen in a week) 6 Motsweding FM RSG OFM 8 Kurara KFM 5 Umhlobo Wenene Metro FM 5 Lesedi FM Jan-Jun Radio Apr-Sep 5FM % Source: BRC RAM Jan'7-Jun'7 (n=66); Apr'7-Sep'7 (n=565) Share of Listening (% of.b listening minutes a week) 9 Motsweding FM 6 6 RSG 7 OFM 7 Kurara 9 KFM Umhlobo Wenene Metro FM Lesedi FM Jan-Jun Radio Apr-Sep 5FM %

96 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 5:-5:5 5:-5:5 6:-6:5 6:-6:5 7:-7:5 7:-7:5 8:-8:5 8:-8:5 9:-9:5 9:-9:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 :-:5 Device Location Listening 5 % Total Mon-Fri Sat Sun Avg. per day h Mon-Fri Radio listening by ¼ hour National; Ave ¼ hour (Mon Fri; Sat Sun) Source: BRC RAM Apr'7-Sep'7 (Western Cape: n=,79) Sat-Sun Western Cape

97 WESTERN CAPE - SHARE Share of Audience Share of Listening (% of.m listeners who listen in a week) (% of 6.b listening minutes a week) Umhlobo Wenene Umhlobo Wenene Heart FM Heart FM 9 KFM KFM 8 8 RSG RSG Good Hope Good Hope Metro FM Metro FM Radio Zibonele Voice of the Cape Voice of the Cape Radio Zibonele Jan-Jun Jan-Jun Radio Tygerberg CCFM Apr-Sep Apr-Sep Smile % Radio Tygerberg % Source: BRC RAM Jan'7-Jun'7 (n=,); Apr'7-Sep'7 (n=,79)

98 KEY STATION MEASURES (THE CURRENCY) JAN 7-JUN 7 APR 7-SEP 7

99 KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) ( s) One week cume ( s) Jan'7-Jun'7 Apr'7-Sep'7 Jan'7-Jun'7 Apr'7-Sep'7 Ukhozi 5,97 5,9 7,57 7,9 Umhlobo Wenene,9,99 5, 5,9 Metro FM,7,,,8 Thobela FM,,9,99,95 Lesedi FM,5,89,,57 Motsweding FM,698,6,58,8 Gagasi 88 9,97,5 Ikwekwezi 98 97,7,9 RSG 897 9,6,59 Munghana Lonene ,57 95 Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

100 KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Jan 7-Jun 7 Apr 7-Sep 7 Jan 7-Jun 7 Apr 7-Sep 7 Ukhozi 58 5 h h6 Umhlobo Wenene 6 59 h h Metro FM 6 8 h8 h Thobela FM 7 76 h6 h Lesedi FM h8 h Motsweding FM 5 5 h h6 Gagasi h6 h8 Ikwekwezi 5 56 h h6 RSG 9 h h Munghana Lonene 7 75 h h Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7); ranked on Avg. daily cume

101 KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) ( s) One week cume ( s) Jan'7-Jun'7 Apr'7-Sep'7 Jan'7-Jun'7 Apr'7-Sep'7 East Coast Radio 7 665,,5 Jacaranda FM 7 655,6,5 Ligwalagwala Kaya Phalaphala Heart FM KFM FM Algoa FM 5 5 Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

102 KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Jan 7-Jun 7 Apr 7-Sep 7 Jan 7-Jun 7 Apr 7-Sep 7 East Coast Radio 5 8 h8 h8 Jacaranda FM h h Ligwalagwala 56 5 h h 97 5 h6 h Kaya 7 6 h h Phalaphala 78 8 h h Heart FM 7 h h KFM 8 h6 h 5FM 9 7 h h8 Algoa FM 7 55 h8 h5 Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7); ranked on Avg. daily cume

103 KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) ( s) One week cume ( s) Jan'7-Jun'7 Apr'7-Sep'7 Jan'7-Jun'7 Apr'7-Sep'7 YFM Good Hope Radio Capricorn OFM 58 9 North West FM SAfm 87 7 Smile 6 6 Lotus FM Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

104 KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Jan 7-Jun 7 Apr 7-Sep 7 Jan 7-Jun 7 Apr 7-Sep 7 YFM h h Good Hope h h5 7 h h Radio h h6 Capricorn h h8 OFM 6 6 h6 h North West FM h5 h8 SAfm 9 h h Smile h h6 Lotus FM 7 h8 h Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7); ranked on Avg. daily cume

105 KEY STATION MEASURES Commercial and PBS Avg. daily cume (Mon-Sun) ( s) One week cume ( s) Jan'7-Jun'7 Apr'7-Sep'7 Jan'7-Jun'7 Apr'7-Sep'7 trufm Vuma 8 5 Power CapeTalk Classic FM 6 59 Rise FM Magic88 AM Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

106 KEY STATION MEASURES Commercial and PBS Exclusive listeners (%) Avg. hrs p.d Jan 7-Jun 7 Apr 7-Sep 7 Jan 7-Jun 7 Apr 7-Sep 7 trufm 5 6 h h Vuma h h5 Power 6 8 h6 h6 CapeTalk h h8 Classic FM 9 h h Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7); ranked on Avg. daily cume

107 KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) ( s) One week cume ( s) Jan'7-Jun'7 Apr'7-Sep'7 Jan'7-Jun'7 Apr'7-Sep'7 Jozi Kasie Voice of the Cape Unitra (UCR-FM) Vukani 6 9 Radio Tygerberg 76 Radio Zibonele Nongoma Thetha Mkhondo Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

108 KEY STATION MEASURES Community Exclusive listeners (%) Avg. hrs p.d Jan 7-Jun 7 Apr 7-Sep 7 Jan 7-Jun 7 Apr 7-Sep 7 Jozi 7 5 h6 h6 Kasie 9 h h Voice of the Cape 9 h h8 Unitra (UCR-FM) h h6 Vukani 5 h6 h Radio Tygerberg 9 h6 h Radio Zibonele 9 8 h8 h8 Nongoma 5 h8 h6 Thetha 9 6 h6 h8 Mkhondo 5 h5 h6 Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7); ranked on Avg. daily cume

109 KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) ( s) One week cume ( s) Jan'7-Jun'7 Apr'7-Sep'7 Jan'7-Jun'7 Apr'7-Sep'7 CCFM Forte Izwi LoMzansi QwaQwa Eden Bok Radio Inkonjane Voice of Tembisa Kurara Icora Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

110 KEY STATION MEASURES Community Exclusive listeners (%) Avg. hrs p.d Jan 7-Jun 7 Apr 7-Sep 7 Jan 7-Jun 7 Apr 7-Sep 7 CCFM h h Forte h h Izwi LoMzansi 8 7 h h QwaQwa 9 h h6 Eden 5 7 h h5 Bok Radio 6 65 h5 h6 Inkonjane 5 h h6 Voice of Tembisa h8 h8 Kurara 7 h h Icora h5 Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7); ranked on Avg. daily cume

111 KEY STATION MEASURES Community Avg. daily cume (Mon-Sun) ( s) One week cume ( s) Jan'7-Jun'7 Apr'7-Sep'7 Jan'7-Jun'7 Apr'7-Sep'7 Alfred Nzo Mosupatsela Radio Pulpit/Kansel Motheo Hindvani Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7)

112 KEY STATION MEASURES Community Exclusive listeners (%) Avg. hrs p.d Jan 7-Jun 7 Apr 7-Sep 7 Jan 7-Jun 7 Apr 7-Sep 7 Alfred Nzo 8 h6 h Mosupatsela 6 5 h h Radio Pulpit/Kansel 5 h8 h Motheo 5 h h6 Hindvani 56 6 h h Source: BRC RAM Jan'7-Jun'7 (National: n=,78) and Apr'7-Sep'7 (National: n=,7); ranked on Avg. daily cume

113 STATION DASHBOARDS

114 TRENDING: JUL-DEC 6 / OCT 6 -MAR 7/ JAN JUN 7/ APR-SEP 7

115 SEE YOU AGAIN IN FEBRUARY 8!