From FM to DAB+ Norway s digital switchover, the process and some results. IFTV 2018 Istanbul

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1 From FM to DAB+ Norway s digital switchover, the process and some results IFTV 2018 Istanbul jorn.jensen@nrk.no

2 RADIODSO.COM

3 1.June

4 NO FM FREQUENCIES OLD/COSTLY FM NETWORK

5 Phase 1: 10 years with trials : Establishing Non-stop Classic and News 2005: Medieauthority and Industry suggests DSO in 2014

6 Phase 2: 10 years with doubledistribusjon FM/DAB (80%) and no DSO date. 2009: Work starts in the Ministry of Culture. 2011: Parliamentary report recommends DSO in 2017/ : Parliament supports the report.

7 Main recommendations in the 2011 White Paper Industry-driven process the choice of radio technology should be made by the market players Political support for the need to facilitate ASO

8 Criteria Analogue Switch off 1.NRK: 99,5 % coverage 2.Commercial radio: 90%coverage 3. Added value of digital radio 4. 50% of daily radio listeners must use digital platforms 5. Technically satisfactory and reasonable solutions for radio reception in cars must be available

2011 1. Coverage (Public) 2. Coverage (Comm) 3. Content 4.

9 Coverage (Public) 2. Coverage (Comm) 3. Content 4. Consumer Devices 5. Cars («Checkout» Jan 2015)

10 Teamwork essential

11 Phase 3: 6 years from political decicion to finalizing the DSO and FMexit. 2012: Building the rest of the network (90%/99,5%). 2015: All criteria fullfilled (coverage and listening). 2015: Minister of Culture decides FMexit : Shut-off starts 11/1 - finished 13/12.

12 Content

16 With limited radiostations its difficult to meet the competition. The listener must be moved when they still are there. Commercial radio kept their businessmodel and do not have to rely on third party. If there is no independent alternative, the big international players set the terms. Digitize led to investments in new content, both for commecial and public radio.

17 Digitization of newspapers and television

18 Digitization of radio

19 Radio is...

20 CONTENT FREE AVAILABLE EASY

21 Radio is also...

22 Radio must offer more

24 NRK radio stations Key questions prior to developing new content: What is happening in other countries? What is missing in the Norwegian market? How can we create an even better public service? Music/entertainment Info/news 10 yrs 25 yrs 40 yrs 55 yrs 70 yrs 85 yrs

25 NRK radio stations 2014: NRK Klassisk NRK Alltid Nyheter NRK Sàmi Radio NRK Sport NRK Jazz NRK Folkemusikk Music/entertainment Info/news NRK Vær 10 yrs 25 yrs 40 yrs 55 yrs 70 yrs 85 yrs

26 15 national stations

31 A new radio market

34 Some results

35 Why a DSO?

36 There is no more room on FM!

37 Media trends / «Internet» 91% 75 TV 69% Radio 63% 50 Newspapers 46% «Mobile content» 69% 25 Magazines 27% 0 Source: Daily use of newspapers, radio, TV, text-tv and internet, /2017. Data from Consumer & Media (C&M) The Multichannel Society (Lundby & Futsæter, 1993) Fragmentation of the media landscape and audience sub groups (Futsæter 1998). Mobile content: all Norwegian mobile issues measured in C&M, incl newspapers, TV and others.

38 DAB by far the biggest radio platform 80 Digital TV Internet DAB Only FM % 0 Q Q Q Q Q Q Q Base: n= 621, Digital reach among daily listeners Source: Kantar Media, Digital Radio Survey

home 27% Receiving radio via Set Top Box

39 Everyone can listen to digital radio DAB/DAB+ 73% Having digital radio at home 27% Receiving radio via Set Top Box connected to TV 59% Having digital radio in car 4,591 M 10+ people living in private households and having the opportunity listening to digital radio program at home or in car 95% Using digital device (desktop, laptop,tablet,smartphone) * Digital radio contains analogue radio with adapter N = Source: Nielsen Radio Measurement in Norway - Establishment Survey 2018

40 Reach: 9 out of 10 are digitized 100% 90% 80% 92% 92% 91% 88% 81% 81% 83% 75% 83% 80% 79% 79% 82% 70% 60% 70% 69% 68% 63% 57% 57% 57% 58% 57% 57% 67% 56% 56% 57% 50% 49% 40% 30% 20% 10% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Total radio daily reach (PPM) Total radio weekly reach (PPM) Source: Kantar Media, PPM

41 Listening among listeners increases after DSO Jan-Aug 2018 Listening minutes among listeners Listening minutes Source: Kantar Media, PPM

42 New stations grows 100% 90% 80% 70% 60% 66% 64% 62% 53% 50% 43% 40% 30% 20% 14% 20% 21% 28% 31% 10% 0% Oct Old 5 daily reach (PPM) New stations daily reach (PPM) Source: Kantar Media, PPM

43 Still FM slows down the Oslo region Q Q Q 2018 Switch off region 1 Switch off region 2 Switch off region 3 Switch off region 4 Switch off region 5 Switch off region 6 Source: Kantar Media, CATI

44 Radio sales 40% 35% 35% 30% 25% 25% 20% 21% 19% 19% 15% 10% 10% 5% 2% 5% 0% DAB radios Jan-Jul 2015 Jan-jul 2016 Jan-Jul 2017 Jan-Jul 2018 DAB-adapters Source: The Consumer Electronics Trade Foundation

45 SHARE OF HOUSEHOLDS WITH ACCESS TO DAB 100 White paper Shut off-date confirmed Shut off start Uke Source: : TNS Gallup / Opinion, Radio Equipment Survey, approx telephone /web interviews in every survey : Kantar Media, Digital Radio Survey, approx telephone interviews in every survey

46 FMexit

47 Carefully planned switch-off

49 11.January 2017 Event & Speaches

52 First FM shut-off

53 Summary Every market is unique No digitization without switch off in Norway People love more content The listening figures are rising again Listening minutes among listeners are increasing Digital radio consist of many platforms DAB as the backbone secures free to air radio to everyone

54 54

55 Radio? "the audio-based delivery of content in response to human curiosity and the need for connection. Connection and curiosity are precisely the reasons our medium exists and remains in good health. (Graham Dixon, EBU)

56 Thank you

National Radio Channels. PPM measurement October 2017

National Radio Channels. PPM measurement October 2017 National Radio Channels PPM measurement October 17 Background This overview describes the development of radio broadcasting at national levels with updated figures from October 17. The Norwegian Media