National Radio Channels. PPM Measurement September 2018

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1 National Radio Channels PPM Measurement September 18

2 Background This overview describes the development of radio broadcasting at national levels with updated figures from September 18. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. The figures in this report is based on monthly aggregations. Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of 1. people using PPM equipment. These figures are reported weekly: (Source: Kantar Media). *PPM (Portable People Meter) Measuring device that measures the exposure or listening to given radio channels.

3 Definitions Daily coverage: The population share who have listened to a given radio service during an average day. Listening time: Daily time spent among listeners on a given radio service during an average day. Market share: Share of time spent on different radio channels/radio groups.

4 Radio Channels in the PPM Measurements NRK P4 Gruppen Bauer Media The Big Five NRK P1 NRK P2 NRK P3 P4 Radio Norge Other national NRK Alltid Nyheter P8 Pop NRK mp3 NRJ NRK Sport Others P4 (i.a. P9 og P1) NRK Klassisk Kiss NRK P13 Radio Rock NRK P1+ Norsk Pop P5 Hits Radio Topp 4 P6 Rock Radio Vinyl P7 Klem Others Bauer (Radio 1 and P24-7 MIX)

5 Daily Coverage

6 11,7 Percentage points listener decrease since 16 DAILY COVERAGE 8 Development per year from 14 to 18 all national radio channels in percentage 6 69,8 68,9 67,6 63,2 55, YTD

7 DAILY COVERAGE 17: Listener decrease 18: Relatively stable development 8 Monthly All national radio channels in percentage 6 67,8 68,5 69,2 68,3 67,4 63,7 62,3 59,4 57,4 57,4 56,3 4 Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18

8 The pattern of channels has stabilised in 18 DAILY COVERAGE 8 The Big Five and other national channels in percentage Year Per month Jan 16-Sep ,5 61,7 42,2 62,4 62,8 63,5 6,2 58,8 54,1 5,9 42,1 43,7 43, 43,2 4 14,3 21,3 29,9 19,9 21,3 22,1 26,4 25,9 27,5 3,2 36, 3,3 31,8 29, YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (Channel overview slide 4)

9 Largest listener change for NRK after switchover DAILY COVERAGE 8 Historical development radio groups (percent coverage) Year Per month Jan 16-Sep ,2 48,4 37,5 48,9 48,8 49,4 47,7 47,3 44,1 42,3 37,4 39,4 38,2 37,4 23,9 26,9 21,2 26,5 28,3 27,5 28,4 26,7 26, 24,8 26,1,5 22,3 21,3 18,2 14,9 12,2 15, 15,1 15,3 14,9 15,4 14,8 14,4 13,9 12,1 13,5 12, YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 NRK P4 Group Bauer Media (Channel overview slide 4)

10 Before, during and after switchover. Q3 development. DAILY COVERAGE 8 Daily coverage total and radio groups - Q in percentage 6 64,8 6, 53,7 46,9 4 4,7 35,9 25,5 24,,6 14,2 14, 11,4 Total NRK P4 Group Bauer Media Q3-16 Q3-17 Q3-18

11 Status September 18 DAILY COVERAGE ,7 12,4 6,2 5,2 4,8 4,3 National radio channels sorted after size September 18 3,6 3,2 2,3 2,2 2,1 2,1 1,9 1,9 1,8 1,7 1,5 1,3 1,3 1,2 1,2 1,,9,7,6 NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits NRK mp3 NRK P13 Radio Vinyl Radio Rock NRK Radio Topp 4 NRK Nyheter P7 Klem P6 Rock P9 Retro P1 Country P8 Pop NRK Sport P24-7 MIX NRK Klassisk Kiss Radio 1 Norsk Pop

12 P4, NRK P13 and Radio Vinyl - increase since March DAILY COVERAGE ,5 24,7 National radio channels sorted after size (percentage) March/September , 12, ,4 6,2 5,7 5,2 4,8 4,8 4,4 4,3 4, 3,6 3,7 3,2 2, 2,3 1,9 2,2 NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits NRK mp3 NRK P13 Radio Vinyl Mar 18 Sep 18

13 16 versus 17 - and 18 so far DAILY COVERAGE 4 The eight largest radio channels sorted after size (coverage in percentage) 16, 17 and 18 YTD 33,4 3 28,7 24,3,8 16,8 1 12,3 3,9 5,7 6,6 5,9 5,3 12,9 11,6 9,4 7,7 4,8 4,8 4,4 4,4 5,2 4,7 3,4 4,1 3,3 NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits NRK mp YTD

14 Listening Time

15 Yearly development from 14 to 18 LISTENING TIME 1 8 Year all national radio channels in minutes of listening YTD

16 Decrease throughout 17 (switchover year) Stable development in 18 1 Per month Jan.16-Sep.18 all national radio channels in listening minutes LISTENING TIME Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18

17 Stable development in listening minutes in 18 LISTENING TIME 1 The Big Five and other national channels in listening minutes Year and per month Jan.16-Sep YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (Channel overview slide 4)

18 Decrease for NRK since 16 LISTENING TIME 8 Historical development radio groups (listening minutes) Year and per month Jan.16-Sep YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 NRK P4 Group Bauer Media (Channel overview slide 4)

19 Before, during and after switchover. Q3 development. LISTENING TIME 1 Daily listening in total and radio groups - Q (in minutes) Total NRK P4 Group Bauer Media Q3-16 Q3-17 Q3-18

20 Status national channels - September 18 LISTENING TIME National radio channels sorted after minutes listened NRK P1 P4 NRK P1+ NRK P2 NRK P3 P5 Hits Radio Norge Radio Vinyl P6 Rock P1 Country Radio Topp 4 P7 Klem NRK P13 P24-7 MIX Radio Rock NRJ NRK Nyheter P9 Retro NRK Sport NRK Klassisk Kiss P8 Pop NRK mp3

21 Increase since March for P4 and Radio Vinyl LISTENING TIME 4 National channels sorted after minutes listened change since last six months NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits Radio Vinyl NRK mp3 NRK P13 Mar 18 Sep 18

22 NRK P1+ - Channel for the elderly in rapid growth. LISTENING TIME 4 38 The eight largest radio channels sorted after size (listening minutes) NRK P1 P4 NRK P1+ NRK P2 NRK P3 Radio Norge P5 Hits NRK mp YTD

23 Market Share

24 P4 gain market shares in 18 MARKET SHARE 8 Historical development radio groups (percentage) Year per month Mar.16-Sep ,1 67,9 66,4 69, 67,6 68,3 65,7 68, 66,6 66,3 6,7 68, 65,2 66,7 4 19,9 22,5 22,9 21,1 23,2 22,2 24,4 22, 23,9 23,1 27,3,9 24,1 23,4 12,2 9,7 1,6 9,9 9,2 9,4 9,8 1, 9,5 1,6 12, 11,1 1,8 9, YTD Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 NRK P4 Group Bauer Media (Channel overview slide 4)

25 Radio groups MARKET SHARE Market share radio groups in percentage national channels Sep. 18 Change from last month in parenthesis 9,9 % (-1,2 pp.) 23,4 % (3,5 pp.) 66,7 % (-1,3 pp.) NRK P4 Group Bauer Media

26 More channels leads to more user diversity MARKET SHARE 1, 8, 6, 87,4 82,5 64,9 The Big Five and other national in percentage Year per month Jan.16-Sep.18 83,8 83,6 81,7 77,5 79,1 74,5 7,9 59,4 64,7 63, 65,5 4,, 1,9 17,5 35,1 16,2 16,4 18,3 22,5,9 25,5 29,1 4,6 35,3 37, 34,5, Mar 16 Jun 16 Sep 16 Dec 16 Mar 17 Jun 17 Sep 17 Dec 17 Mar 18 Jun 18 Sep 18 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other channels (Channel overview slide 4)

27 Local Radio

28 Local radio The Norwegian Media Authority published listening figures for local radio for Q1 18 in april ( The Norwegian Media Authority will publish new figures on radio listening on a regional level on the 22nd of October.

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