BBC All Radio Report. Quarter Alison Winter. BBC Radio & Music. 3rd August 2016

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1 All Radio Reort Quarter Alison Winter Radio & Music 3rd August 2016

2 2 RAJAR Q2 2016: Infograhic Key metrics against All Radio, & Commercial ALL 48, % ,045m Reach (000 s) Reach %) Avg hours er listener Total hours (m) ALL 35, % m Reach (000 s) Reach %) Avg hours er listener Total hours (m) ALL COMMERCIAL 35, % m Reach (000 s) Reach %) Avg hours er listener Total hours (m) Weekly Hours Weekly Hours Weekly Hours Reach (000 s) 9,455 15,298 2,201 11,507 5,858 2,266 1,079 1,310 1, ,454 35,570 5,511 3,289 4,287 All Commercial Share for All Radio Share 53.0% Jun % 54.1% Mar % 52.2% Jun % All Commercial Share Key metrics for digital latforms at an all radio level Weekly reach (%) Share (%) 90.1% All Radio 100% 74.9% AM/FM 54.7% 58.9% All digital 45.3% 44.8% DAB 32.2% 14.9% DTV 5.1% 19.3% Online \ as 8% AHPL for All Radio AHPL Commercial AHPL Jun 16 Mar 16 Jun

3 ALL COMMERCIAL ALL ALL Record numbers tune into UK Radio; with record Commercial reach ahead of once more Contents 3 Weekly reach (000s) Weekly reach (%) Average hours er listener Total hours (millions) Jun 15 Ar 16 Jun 16 QoQ YoY 48,184 47,823 48, ,046 1,006 1,045 Highest ever reach for UK Radio! Beating the revious high (Q4 13) by more than 300k. This is down to a significant rise on the quarter of 864k and means that 9 out of 10 adults tune in to live radio every week. Total hours stay level on the year and u on the quarter neither statistically significant with average timesent of 21h28m er week. The record reach is driven by increases for both and Commercial radio:- Weekly reach (000s) Weekly reach (%) Average hours er listener Total hours (millions) Weekly reach (000s) Weekly reach (%) Average hours er listener Total hours (millions) 35,016 34,869 35, ,628 34,277 35, Radio shows directional increases on both eriods to reach 35.1m adults every week, or 65% of the oulation. Hours and timesent are stable. But its Commercial Radio who are the big winners in the quarter that saw six brand new stations air on the first UK-wide digital multilex to launch for years (and several other stations gain UK-wide coverage as a result of moving to D2). Commercial Radio reorts record reach of 35.5m (almost half a million above the revious high) as listeners tune to new stations like Virgin, Magic Chilled, Mellow Magic, talk and talksport2. And this has also bumed u average hours to 13h16m. Source: RAJAR / Isos MORI / RSMB

4 4 Digital share hits a record 45.3%, with DAB (32.2%) and then online (8%) the key drivers; almost 6 out of 10 eole listen digitally every week. After the ositive shifts of Q1 for digital we see further increases this time round, again likely a result of the D2 launch: reach (59%/30.5m), hours (473k) and the all-imortant share (45.3%) are all u again. And underlying this are increases in articular for two digital latforms: DAB now reaches 44.8% (22.7m) of the oulation and takes 32.2% of all hours; online reaches 19.3%/9.7m listeners every week, rising to 31.2% among 15-24s. Meanwhile, those claiming to listen to the radio each month via a mobile device reaches a record of 26.6% of all adults, rising to 39% of 15-24s. Weekly Reach (%) Total Hour (millions) Share (%) Jun 15 Ar 16 Jun 16 Jun 15 Ar 16 Jun 16 Jun 15 Ar 16 Jun 16 All radio ,046 1,006 1, All digital DAB DTV Online\as Digital unsecified* NB DIGITAL UNSPECIFIED DATA = 0 FROM Q DUE TO THE INTRODUCTION OF THE PLATFORM ATTRIBUTION MODEL, RECODING ALL LISTENING WHERE NO PLATFORM HAS BEEN RECORDED, Source: RAJAR / Isos MORI / RSMB

5 5 Records for Radio 4 and 6 Music in the quarters that saw the historic EU Referendum, and Glastonbury. Also a record for Asian Network. Weekly Reach (000s) All Network radio (%) Jun 15 Ar 16 Jun 16 QoQ YoY Jun 15 Ar 16 Jun 16 35,016 34,869 35, ,926 32,014 32, ,436 9,907 9, ,141 15,514 15, ,894 2,117 2, ,574 10,568 11, ,322 5,774 5, ,836 6,119 6, ,837 8,793 8, ,965 10,934 11, q q q 1,625 1,326 1, ,055 2,236 2, ,040 1, ,954 1,851 1, ,548 1,466 1, A mixed bag for Radio this quarter. QoQ Radio 1 shows significant decreases on both eriods to 9.5m (second lowest reach) adults listening every week. Local radio is also down to a new low of 8.4m. But we see records for a diverse grou of stations: Radio 4 (in the quarter of the EU Referendum (and the following events); 6 Music (in the Glastonbury quarter) and Asian Network. Elsewhere this are some solid figures from Radio 2, 5 live, 1Xtra and 4Extra while Radio 3 records a new Q2 high of 2.2m before the Proms even start. YoY q Source: RAJAR / Isos MORI / RSMB

6 6 Dro in Radio share narrows the ga with Commercial Radio once more (%) Jun 15 Ar 16 Jun 16 QoQ YoY q All Network radio q q q Radio share is statistically flat on the year but down on the quarter to 52.2% - our lowest since Q3 03, and also leading to the narrowest share ga since that time between and Commercial Radio (45.2%) of 7%ts. Contributing to this dro in share, Radio 1 is statistically down on the year but stable on last quarter at 2.7%, while the oosite is true for Radio 2, at 17.2%. Radio 3 and Radio 4 hold steady at 1.2% and 11.9% resectively, while 5 live shows a significant rise on the year to 3.9%. Local radio hits a new low of 7%. Source: RAJAR / Isos MORI / RSMB

7 7 Timesent at a level is stable and just above target (15.6 actual v 15.5 target) All Network radio Jun 15 Ar 16 Jun 16 QoQ YoY Jun 15 Ar 16 Jun 16 QoQ YoY q q We know timesent is a challenge and, actually, at the to level we hold steady and (just) above target,at 15h34m er listener er week. Underlying this, Radio 1 sees a statistically significant rise in AHPL on the quarter, u 31m to 6h15m, robably a counter to their loss in reach. A slight nudge down for Radio 2 to 11h43m doesn t see Radio 4 take the AHPL crown from them, as the latter s record reach robably drives a statistically significant shift down on the year to 10h48m. Digitally, 6 Music and 4 Extra are both to be commended this time with record timesent listening of 9h40m and 6h42m resectively. Source: RAJAR / Isos MORI / RSMB

8 8 Record Commercial Radio reach exceeds that of radio once more; driven by UK-wide and digital brands Weekly Reach (000s) Jun 15 Ar 16 Jun 16 All Commercial 34,628 34,277 35, All Local Commercial 27,466 26,884 27, All National Commercial 17,944 18,220 19, Classic FM 5,276 5,121 5, talksport 3,033 3,088 3, Total Absolute Radio Network 4,042 4,358 4, QoQ YoY Looking at Commercial radio, a significant rise on the quarter (+1.3m) to a record 35.6m sees them exceed reach once more (35.1m), this time by a more sizeable 500k. Local has layed its art in this with directional rises on both eriods to 27.61m/51.1% - its highest figure since Q2 13; but National Commercial Radio sees significant rises on both eriods to reach a new record audience of 19.4m/36%. And underneath this, both Classic FM (5.5m/10.2%) and talksport (3.3m/6.1%) reort rises on both eriods. But The Absolute Radio Network, while directionally u on the year, is flat on the quarter at 4.3m. Source: RAJAR / Isos MORI / RSMB

9 9 Records for a variety of UK-wide CR brands: LBC, Smooth, Caital, Caital Xtra, Kiss and Kisstory. Plus hundreds of thousands of listeners tune to new D2 stations. (000s) Jun 15 Ar 16 Jun 16 QoQ YoY Gold Network UK 1,024 1,053 1,076 Heart Network UK* 8,860 9,014 8,954 Kerrang! UK q Kiss 5,240 5,394 5,525 Total LBC UK 1,481 1,540 1,729 Smooth Radio UK 4,635 4,800 4,955 Radio X (was XFM) 892 1,240 1,189 Caital Network UK 7,105 7,552 7,850 Caital Xtra (UK) 951 1,202 1,322 (000s) Jun 15 Ar 16 Jun 16 QoQ YoY Jazz FM Heat The Hits Planet Rock 1,248 1, q q Kiss Fresh (was Smash Hits) Kisstory 1,459 1,441 1,540 Absolute Radio Classic Rock Absolute 80s 1,603 1,720 1,581 Absolute 90s Among those Commercial Radio brands available UK-wide, there are records this time round for LBC (1.7m), Smooth (4.96m), Caital Network (7.9m), Caital Xtra (1.3m), Kiss UK (5.5m) and Kisstory (1.54m) the last now niing at the heels of Absolute 80s which, desite a nudge down on both eriods, remains the biggest digital-only Commercial Radio station with 1.58m listeners. Meanwhile, the new Radio X Network doesn t maintain last quarter s high and dros on the quarter to 1.2m. Not shown on this slide but new stations on D2 to reort this time are: Magic Chilled (233k), Mellow Magic (380k), talk (224k), talksport2 (285k) and with the highest reach - Virgin Radio (409k) Overall, Heart (9m) remains the biggest UK-wide Commercial radio brand, followed by Caital (7.85m) and then Kiss (5.53m). Source: RAJAR / Isos MORI / RSMB

10 10 12 year high share for Commercial Radio of 45.2% (%) Jun 15 Ar 16 Jun 16 QoQ YoY All Commercial All Local Commercial All National Commercial Classic FM talksport Total Absolute Radio Network Commercial Radio share is statistically u on the quarter, flat on the year, at 45.2% (its highest since Q1 04) just 7%ts below Radio s 52.2% share. Local Commercial radio share of 29.4% lies between figures reorted last year and last quarter. But UK-wide services collectively reort a record share (along with record reach) of 15.8%. Source: RAJAR / Isos MORI / RSMB

11 11 Strong timesent figures from Commercial Radio. Jun 15 Ar 16 Jun 16 QoQ YoY All Commercial All Local Commercial All National Commercial Classic FM talksport Only one significant shift in time-sent here: at an overall level, u on the quarter by 36mins to 13h16m. Local is more or less steady on 11h07 er listener, and Nationally, average hours of 8h31m are +26m on last quarter, which is imressive given their increase in reach. Total Absolute Radio Network UK Source: RAJAR / Isos MORI / RSMB

12 All Radio Reort Q Alison Winter Head of Audiences, Radio