Groovefnder's Extra - Radio July 2018

Transcription

1 You re confronted with all the music in the world but what the hell are you supposed to listen to? Somebody tell me! What s good? Larry Stein, Director Steinhardt School of New York University This Document is part of a series, published in Groovefinder's World Birke Beisert's Blog about Music & Lifestyle

2 What is Radio? - Two Definitions It just means you listen to audio passively, linearly. In the old days a radio station was the frequency you tuned into for a programmer s choice of airwaves. Now it could be a playlist somebody created, or a pre-programmed genre channel. A playlist is a radio. Paul Brenner, President of NextRadio Curation, taste-making, personalization - whatever you want to call the act of somebody plopping songs in front of you, the music equivalent of sitting down and asking for the chef s recommendations without bothering to glance at the menu - is the future of music. It is the centerpiece of a music, in people s private homes, in public spaces, in social gatherings. And if you ask anyone from the older, airwaves-loving generation: That s also exactly what it s always been. Amy X. Wang, QUARTZ Digital News Outlet

3 Why Radio is important for Artists and Labels?

4 Why Radio is important for Artists and Labels?

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6 Let's talk about Internet-Radio To make it easy: There are three types of stations AM/FM-Stations which also run a digital platform Online-Only-Stations, which are run as a business or part of a business Online-Only-Stations, which are not run as a business, but for the love of music and (sometimes) the technique. People do it because they can and because they love it; online made it easy and relatively cheap compared to 30 years ago.

7 The one's independent Artists and Labels deal with mostly are Online-Only-Stations, which are run as a business Online-Only-Stations, which are run for the love of music only For Marketeers, the people who work with the budgets and try to find their ideal customers, Internet-Radio-Stations in the way we know them (and love them) are just one thing - a nightmare. These people rely on statistics and data to see where to place their adverts or their marketing best. And there are simply NO statistics >>>

8 That also means: If you are an independent artist or label, who works on his own marketing, and you try to find out, how you can push your newest release on which internet-radio-stations a little bit, you often just have to go how you feel. You mostly rely on your personal contacts and your social media or virtual contacts and the observations you make on different social media platforms. If you want to make it a bit more like a plan, there is not much (yet) how to figure that out. And again, it is obviously important to keep in mind, that there are big differences in certain countries. >>>

9 For Soulmusic-Artists, as an example, it must be heaven to feel all that love they get from European and especially UK Online-Only Stations and presenters. There is a good example imho, to illustrate it. It is discussed on and on especially on Facebook: Charts Charts is still a magic word. It leads us back to times, when we stood in front of a record shop to take a view on the newest poster. And to have a #1 in which chart ever may give an artist a good feeling. There is a lot of respect for those who invest serious time to put something like a chart together. But... >>>

10 what does a chart really mean for an artist, if you mostly do not know on which basis a chart is built. Are they built on numbers or on personal preferences? Is anyone counting the amount of plays or listeners of a certain tune? And if, how does he technically do that? Is there one or more expert(s) who put it together? And if, who are those experts? How many people do these charts reach? Are they a reliable source to measure success? No, they aren't. Don't get me wrong please. I have most respect for people who invest much time to put a chart together and make people happy. This is a marketers-view

11 Groovefnder's Research #4 July 2018 Where people search for Radio-Stations some examples TuneIn, founded 2002 in San Antonio. 60 Million active Users monthly, streaming Radiostations Iheart, founded 2008 in New York. iheartradio is available in Australia, Canada, the United States, and New Zealand only Radio.com, founded 2010 as CBS Radio. Not available in Germany. Since 2017 it is part of Entercom, the second largest radio company in the United States AccuRadio, founded 2000, based in Chicago. 2 Million Listeners on 1000 expert-curated Channels monthly.

12 Groovefnder's Extra - Radio TuneIn-Followers UK sorted by Numbers Page 1 of 3 BBC 2 UK BBC 6 UK Jazz FM UK Solar Radio UK HouseFM Net UK Soulconnexion UK Select Radio UK Unique Radio UK BBC Radio Berkshire UK DemonFM UK Mi-Soul UK JFSR Online UK Colourful Radio UK Diverse FM UK Stomp Radio UK Selected Stations with more than 1000 Followers are featured in Groovefinder's World

13 Groovefnder's Extra - Radio TuneIn-Followers UK sorted by Numbers Page 2 of 3 DejavuFM UK Point Blank FM UK House Beat EU UK Kane FM UK Playback UK Pressure Radio UK Starpoint Radio UK Back2Back UK D3EP Radio Network UK Urban Gospel Network UK Release FM UK Zero Radio UK Soul Radio UK Voice FM UK Legacy 90.1 UK Soul Power Radio UK Selected Stations with more than 1000 Followers that are featured in Groovefinder's World

14 Groovefnder's Extra - Radio TuneIn-Followers UK sorted by Numbers Page 3 of 3 SoulBeat Radio UK Codesouth.FM UK Hayes FM UK Soul Legends Radio UK Delite Radio UK Marlow FM UK Club Vibez UK Urban Jazz Radio UK Cruise FM UK Groove City Radio UK Gravity FM UK Soul Train Radio UK Birmingham Sounds Radio UK Mi-Soul Conossieurs UK RealHouse Radio UK Sound Fusion Radio UK Selected Stations with more than 1000 Followers that are featured in Groovefinder's World

15 Groovefnder's Extra - Radio TuneIn-Followers other european countries sorted by Numbers Page 1 of 2 Soul Radio The Netherlands Jazz & Soul Radio France Smooth JazzPL Poland Defjay Radio Germany Hotmix Radio Funky France General Soul Disco Funk France Deep House Radio (DHR) Ireland Ibiza Live Radio Spain Kiss FM R'n'B Germany Swiss Groove Radio Switzerland Funky Beat Radio The Netherlands Deepinradio Greece Generations Funk France Selected Stations with more than 2000 Followers that are featured in Groovefinder's World

16 Groovefnder's Extra - Radio TuneIn-Followers other european countries sorted by Numbers Page 2 of 2 Radio Rox Norway Motion FM Canada RTE Pulse Ireland Jamm FM The Netherlands Radio DEEA Romania Soulside Radio France Lick FM Marbella Spain Beach House Love Radio Switzerland Soulpower.FM Germany AMW.FM Netherlands Housestationradio Italy Play Emotions Italy House Nation Radio France Selected Stations with more than 2000 Followers that are featured in Groovefinder's World

17 Thank you