@garfors garfors.com

Transcription

1 @garfors garfors.com

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4 30 members from 17 countries

5 Norway will switch off FM in 2017.

6 of households have DAB.

7 of listeners listen digitally.

8 Norway will switch off FM as planned, in Norway is not alone, but we are the first. Linda Hofstad Helleland, Minister of Culture May 24, 2016

9 COOPERATION

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11 WorldDAB: Almost 100 members Broadcasters Networks / regulators Technology Devices / equipment Automotive

12 CRITERIA

13 The 5 governmental demands (all were fulfilled by Jan, 2015 the deadline) dli 1. NRKs coverage same as NRK P1 via FM (99.5%) 2. Commercial radio over 90% coverage 3. Extra digital value 4. Technically satisfactory t and inexpensive i solutions for car radio 4b Half of the municipalities and all counties must have an offer of retrofitting adapters 5. At least 50% of daily listeners must listen digitally

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15 1. NRKs coverage same as NRK P1 via FM (99.5%) 2. Commercial radio over 90% coverage 3. Extra digital value 4. Technically satisfactory t and inexpensive i solutions for car radio 4b Half of the municipalities and all counties must have an offer of retrofitting adapters 5. At least 50% of daily listeners must listen digitally

16 1. NRKs coverage same as NRK P1 via FM (99.5%) 2. Commercial radio over 90% coverage 3. Extra digital value 4. Technically satisfactory t and inexpensive i solutions for car radio 4b Half of the municipalities and all counties must have an offer of retrofitting adapters 5. At least 50% of daily listeners must listen digitally

17 December % listened digitally 48 % did not Sounds familiar?

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19 CONTENT

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23 CARS

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26 of cars have DAB.

27 DAB in car: When would you install it? When I get a good offer: 14% When I buy a new car: 16% When FM is switched off: 51%

28 2017: 300 tunnels with DAB+.

29 CONSUMERS

30 Over 400 consumer devices available Prices from Prices from 20

31 Over 3 million DAB radios have been sold in Norway y(pop: p 5.2 million).

32 CELL PHONES

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35 LG Stylus 2: world s first DAB+ enabled smartphone

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37 Why we need smartphones with DAB+.

38 Doesn t waste your data

39 1 hour radio streaming 70MB Included in a phone subscription X 1GB 05GB 0.5GB

40 20 hours commuting while listening i in one month = 14GB 1.4GB.

41 Minutes of radio listening per day Norway France UK Austria Belgium Czech Republic Norway France UK Austria Belgium Czech R.

42 No gatekeeper

43 CLARITY

44 1.People don t believe FM switch-off will actually happen. 2.People won t buy receivers 3.The cost of 2 networks is prohibitive 4.No investment in new content 5.Shops won t focus on DAB

45 COVERAGE

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47 99.9 % coverage.

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49 Better coverage

50 482 kilometers: 1 DAB fallout (new transmitter installed April 1st) *Tunnels currently being upgraded with DAB not include

51 Lack of coverage, telecom (Edge/3G/4G) *Illustration based on 42 drop-outs covering 80 kilometers, map positions not 100 % representative.

52 COSTS

53 2 national networks contractor hours 953 DAB transmitters 765 locations 150 kilometres of cable 400 kw transmitter power documents trucks square meters warehouse part-deliveries a 125 mil euros investment

54 3 FM stations $21 mill/p.a. 14 DAB stations $19 mill/p.a.

55 CUT-OFF

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57 Switch off #1 January 11, 2017 at 11:00 (you are invited to Bodø) County: Nordland Population: 4.7 %

58 Switch off #2 February 8 (NRK) April 21 (commercial radio) Counties: Nord Trøndelag, Sør Trøndelag, Møre og Romsdal Population: 13.7 % (18.4)

59 Switch off #3 April 26 (NRK) June 16 (commercial radio) Counties: Hedmark, Oppland, Buskerud, Telemark Population: 16.2 % (34.6)

60 Switch off #4 June 21 (NRK) Sept 15 (commercial radio) Counties: Sogn og Fjordane, Hordaland, Rogaland, V+A Agder Population: 26.8 % (61.4)

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62 Switch off #5 Sept 20 (NRK) Dec 8 (commercial radio) Counties: Akershus, Oslo, Vestfold, Østfold Population: 34.0 % (95.4)

63 Switch off #6 Dec 13 (my boss goes on holiday Dec 14) Counties: Troms, Finnmark Population: 46% 4.6 (100.0) 0)

64 COMPLETION

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67 Open Mobile Radio Interface

68 OMRI is the open and universal smartphone bridge, between the DAB+ chipset and the apps. To be announced on Monday, during IBC.

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70 Norway will switch off FM in 2017.

71 @garfors garfors.com