RTÉ Player. July 2014 Review

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Christina Thornton
5 years ago
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1 RTÉ Player July 2014 Review

RTÉ Player Summary Month on Month change Streams 4,106,000-18% Unique Browsers (RTÉ.ie/Player) 719,000-16% Average Streams per Browser (RTÉ.ie/Player) 2.

2 RTÉ Player Summary Month on Month change Streams 4,106,000-18% Unique Browsers (RTÉ.ie/Player) 719,000-16% Average Streams per Browser (RTÉ.ie/Player) % Page Impressions 13,653,000-2% International share of streams 9.2% Total number of app downloads to end July 1,273,000 TOP SERIES PROGRAMMES 2014 FIFA WORLD CUP HOME AND AWAY FAIR CITY EASTENDERS APRES MATCH LATEST IRISH NEWS THE SUNDAY GAME LIVE NEIGHBOURS NINE NEWS SIX ONE NEWS STREAMS 803, , , , , , , ,000 70,000 54,000

3 12 th Dec: 28,000 Streams in Total

4 RTÉ Player Monthly Streams & Unique Browsers Total Streams Unique Browsers 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 1,000, , , , , , , , , ,000 0 Stream views dipped from 5m in June to just over 4m in July, driven by fewer World Cup 2014 matches in the latter stages of the tournament Source: comscore DAx; Unique browsers on desktop only

5 53,000 Streams

6 RTÉ Player ConsumpFon by PlaHorm Share of Streams 100% 90% 80% 70% 60% 50% 40% 1.2% 1.1% 1.4% 0.5% 3.2% 3.9% 4.3% 5.7% 7.4% 1.6% 1.5% 1.8% 1.9% 2.7% 2.9% 19.9% 19.2% 21.9% 22% 20% 19.9% 20.6% 23.8% 25% 2.3% 2.5% 2.8% 2.5% 2% 2.3% 9.5% 10.3% 2.2% 1.4% 1.4% 11.1% 10.6% 9.9% 9.8% 9.9% 2% 1.5% 1.5% 1% 1.6% 1.2% 9.8% 1.1% 2.1% 9.9% 0.9% 64.6% 66.6% 61.2% 61.9% 62.3% 60.8% 60% 55% 7% 2.5% 23.3% 1.7% 9.6% 0.6% 7.3% 2.6% 23.2% 1.7% 10.5% 0.5% 7% 2.7% 22.4% 1.7% 9.2% 0.2% 6.5% 2.5% 23.2% 1.7% 11% 0.2% 11.8% 2.2% 18.3% 1.2% 10.6% 0.3% 16.2% 3.4% 21.4% 1.6% 11.4% 0.2% Android Samsung Smart TV ipad ipod Touch iphone PS3 Xbox 30% 51.8% 55.3% 54.2% 56.9% 54.7% 55.5% 45.8% 20% 10% 0% May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 The desktop version of the RTÉ Player accounted for under 50% of streams in July, as users took advantage of the range of platforms available Android grew rapidly to account for 16% of stream views Source: comscore DAx, BlueMetrix

7 21,200 Streams

8 RTÉ Player Top 20 Programmes in July Top Series, All Platforms (except UPC TV) TOP SERIES PROGRAMMES STREAMS FIFA WORLD CUP 803,000 2 HOME AND AWAY 271,000 3 FAIR CITY 261,000 4 EASTENDERS 237,000 5 APRES MATCH 193,000 6 LATEST IRISH NEWS 108,000 7 THE SUNDAY GAME LIVE 105,000 8 NEIGHBOURS 103,000 9 NINE NEWS 70, SIX ONE NEWS 54, CALLAN'S KICKS (TV) 53, THE SUNDAY GAME 53, SHORTLAND STREET 34, THE GOOD WIFE 34, SATURDAY NIGHT WITH MIRIAM 33, THE NEXT STEP 33, NATIONWIDE 31, ONE NEWS 28, THE SATURDAY GAME LIVE 27, THE SHELBOURNE 27,000 Source: Blue Metrix

9 5,100 Streams

10 RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% 2% 1.3% 0.5% 0.7% 0.1% 0.3% 5.7% 4.1% 2.3% 4.6% 38.1% 30.8% 2.4% 0.3% 6% 3% 40% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 50% 40% 30% 41.7% 50.1% 31% 20% 10% 0% 9.6% 8.1% 6% JULY 2012 JULY 2013 JULY 2014 News & Sport accounted for 40% of views on the RTÉ Player in July, with the World Cup remaining the most in-demand content Source: comscore DAx

11 RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% 50% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 40% 30% 20% 10% 0% Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Source: comscore DAx

12 34,000 Streams

13 The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its compeffve set Total Unique Visitors Sky Go Channel 4 4oD ITV.com TV3.ie RTÉ Player N.B. comscore currently measures PC/ Laptop access only recent growth in RTÉ Player consump?on has been driven by Apps Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 N.B. The data above for, TV3.ie & ITV.com represents all traffic to the domain, and not just the VOD element of that site The number of Irish unique visitors to the (desktop) RTÉ Player in June 2014 increased sharply to 370,000 Source: comscore MMX, Ireland 15+, June 2013 to June 2014

15 RTÉ.ie/Player has a young and gender balanced user base in Ireland Share of Irish Unique Users of the RTÉ Player Age Group Gender 55+ = 18.8% = 20.2% = 15.4% = 20.7% Female % Male % = 24.9% Over 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in June fell within the age group Just over 50% of users were Male Source: comscore MMX, Ireland 15+, June 2013 to June 2014

RTÉ Player. August 2014 Review

RTÉ Player. August 2014 Review RTÉ Player August 2014 Review RTÉ Player Summary Month on Month change Streams 3,353,000-18% Unique Browsers (RTÉ.ie/Player) 627,000-13% Average Streams per Browser (RTÉ.ie/Player) 2.1-6% Page Impressions