Shaping the future of entertainment

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1 Shaping the future of entertainment

2 Agenda Group strategy & financial review Jørgen Madsen Lindemann (President & CEO) & Maria Redin (CFO) Nordic Entertainment Anders Jensen (EVP; Chairman of the Nordic Entertainment Management Board & CEO of MTG Sweden) & Jakob Mejlhede Andersen (EVP; Group Head of Programming & Content Development) Refreshment break MTGx Arnd Benninghoff (MTGx, Games & Esports) Turtle Entertainment Ralf Reichert (CEO & Founder of Turtle Entertainment) InnoGames Hendrik Klindworth (CEO & Founder of InnoGames) Closing remarks Jørgen Madsen Lindemann (President & CEO)

3 30 years of transformation Our Consumers, Markets and Products Our Content 43

4 #WEAREMTG Value-driven culture Bold, Smart, Fun, Engaging Can-do attitude 30 years of constant innovation Passionate professionals Love to challenge & create together Responsible organisation Acting responsibly & embracing diversity +29% enps MTG is a preferred workplace 4

5 Managing the transformation of a traditional broadcaster Into a leading digital video entertainment provider With long-term sales & profits growth And returning value to shareholders A simple story 5

6 Supported by a clear strategy Value creation strategy Long term revenue and profit growth Drive performance in traditional Innovation Profitability Consolidation Drive growth in digital #1 online video player Expansion Diversification Strategic transformation Cost transformation Portfolio management Capital allocation 6

7 Why change? Simply to follow the eyeballs! how when what 7

8 x Video entertainment consumption is rising (hours per week) +11% On-demand viewing Live & scheduled linear viewing Source: Ericsson Consumer & Industry Insight Report, October

9 From a traditional broadcaster into a digital entertainer Gaming & Esports Digital video 9

10 Transformation accelerated by active portfolio management Engage Sports Media Kongregate InnoGames Hungary Baltics Czech Rep. Turtle Acquisitions ESEA Russia Disposals Africa Splay DreamHack Ukraine Zitius Zoomin Sappa 10

11 Acquisitions made since 2015 Enterprise value of SEK 5.6 bn Revenues of SEK 3.4 bn Break Even before PPA Note: Enterprise value is for 100% ownership (MTG share equals SEK 3.6 bn). Revenues and EBIT are on LTM pro forma basis. EBIT is before PPA amortisations 11

12 A stronger & more relevant MTG An integrated broadcast & online media house With a global digital entertainment arm Digital accounted for 34% of Q3 sales 12

13 We tell relevant stories Hassel Under Hundringen Nobel World Boxing Super Series Forge of Empires Dreamhack Jönköping ESL One New York Champions League 13

14 An integrated broadcaster Changed from the ground up Sports Series Movies Kids OP IP Advertising, Subscription & Distribution revenues DTH Cable BTV VOD DTT Mobile 1214

15 A portfolio of strong digital brands Pricing power High quality content Loyalty & Customer satisfaction Engagement 1515

16 Never been a bigger opportunity in MTG s history 1 Huge & growing audiences Secular tailwinds from broadband speeds & mobility 2 Products & brands that our customers love Strong growth in usage of our products 16

17 Gaming a secular growth industry Global Gaming Market (USD bn) Key Growth Drivers % CAGR Mobile & Browser PC Console CAGR E 12% 3% More players More paying players PC (traditional) 0% Higher spend per player E Source: Newzoo; OC&C Analysis 17

18 Esports - a huge and growing audience Sports enthusiasts (M) Esports & Gaming viewing more popular than sports amongst male Americans aged Esports enthusiasts 186 Volleyball 151 American Football 147 Handball 94 Ice Hockey 76 Swimming 1. Movies 2. Online gaming and esports 3. TV shows 4. Sports 5. User generated content 6. News 7. Other Source: NewZoo 2017 Global Esports Market Report, Limelight Networks State of Online Video

19 Increased usage +40% +44% +27% Viaplay, Viafree, ESL and DreamHack refers to growth in started streams. InnoGames and Kongregate refers to growth in mobile monthly active users (MAU) 19

20 We continue to invest with a disciplined approach Digital Entertainment Video-centric Local hero or Universal appeal MTG can Add value 20

21 Significant progress since last CMS Organic sales growth Q416-Q317 (YoY) Digital sales growth Q416-Q317 (YoY) 8% 48% 2421

22 Significant progress since last CMS EBIT growth Q416-Q317 (YoY) Record dividend Paid out in Q217 23% SEK 800m 25 22

23 Significant progress since last CMS Strong and improving cashflow generation Strategic working capital investments SEK m SEK bn Q4 Q1 Q2 Q3 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q / /17 Viaplay Originals WC Other Working Capital 26 23

24 Significant progress since last CMS Acquisitions Q416-Q317 Divestments Q416-Q317 InnoGames & Kongregate Czech Rep. Baltic s Africa 26 24

25 Significant progress since last CMS Sales split Q Sales split Q % 34% 79% 66% Digital revenue Other Digital revenue Other 25

26 Improved disclosures for MTGx Revenue breakdown Online Gaming Esports Digital Video Networks EBITDA and EBIT for the segment 26

27 MTGx improved disclosures Revenue break-down by type (jan-sep) EBITDA of SEK 6m in Q3 9M M M 2017 Pro forma Gaming DVN esports 2927

28 Solid financial profile SEK bn Net Debt development Timeline of key transactions Q divestment of CTC Q initial investment in InnoGames Q divestment of Prima (Czech Rep.) Q increase stake in InnoGames Q acquisition of Kongregate Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q3 17 Adj* Net debt / EBITDA Net debt Q complete sale of Baltic operations Q acquire Synapse and Chinzilla * Q3 17 Adjusted for proceeds received for the sale of MTG s Baltic operations 28

29 Remain committed to distribute money to shareholders Disciplined approach to acquisitions A focused capital allocation Investing in video entertainment services Focus our capital where the opportunities are the biggest 29

30 The strategy is working MTG B +36% nov 2016 dec 2016 jan 2017 feb 2017 mar 2017 apr 2017 maj 2017 jun 2017 jul 2017 aug 2017 sep 2017 okt 2017 nov 2017 Media index +5% Share price performance in MTG B and STOXX Europe 600 Media since 2016 CMS (10 Nov 2016) 3230

31 5 initiatives to drive future returns 1 Win in the Nordics unique concept & strong VOD positions 2 Scale up MTGx capitalise on consumer trend shifts 3 Strategic partnerships 4 Strict cost control & capital allocation 5 Active portfolio management 31

32 Time is on our side! We have great products With strong market positions Now all about scaling them 3432

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