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1 TV BASICS
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5 Sources: Linear TV, Live Linear TV, PVR Playback: Numeris PPM, Total Canada, Mo-Su 2a-2a, Consolidated, All Locations, BY (Aug. 31, 2015 Aug. 28, 2016). Digital: comscore Media Metrix, Multi-Platform, Sep Jul 2016 *. Netflix Inc.: Media Technology Monitor, Spring 2016, mean weekly hours per capita. N.B. Small sample use with caution. * Note: Numeris population estimates for each demographic group used to calculate average weekly hours per capita
6 Sources: Television: Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, BY (Aug. 31, 2015 Aug. 28, 2016). Radio, Daily Newspaper,, Magazine, Community Newspaper: Numeris RTS, Spring Internet Daily Reach: Numeris RTS, Spring Internet Average Weekly Hours: comscore Media Metrix, Multi-Platform, Sep Jul 2016 *. * Note: Numeris population estimates for each demographic group used to calculate average weekly hours per capita
7 Source: NLogic, omnivu, September 2015
8 Source: NLogic, omnivu, September 2015
9 Source: NLogic, omnivu, March 2016
10 Source: nlogic thinktv OmniVu Survey March 2016 Source: Nielsen, ACA - Leading Canadian Marketers Survey Nov. 2015/Jan Questions: To What Extent Do You Trust The Following Forms of Advertising? Trust Completely + Trust Somewhat. To What Extent Do You Take Action on The Following Forms of Advertising? Always Take Action + Sometimes Take Action.
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14 Brand X
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18 Source: Numeris, PPM, Total Canada, Total TV, M-Su 2a-2a, All Locations, Consolidated, BY (Aug. 31, 2015 Aug. 28, 20016). Source: MTM National Spring 2016 A18+, *Numeris December 2015
19 Source: Numeris PPM, Total Canada, Total TV Mo-Su 2a-2a, Fall - Weeks 2-16 or each broadcast year, MTM National
20 Source: Numeris Establishment Survey and prior Nielsen Media Research Source: Media Stats Broadcast Distribution Undertaking (BDU) Profile; Subscribers to: Cable, Direct-To-Home Satellite (DTH), Local Multi-Point Distribution System (LMDS), Master Antenna TV (MATV), Multi-Point Distribution System (MMDS), Small Master Antenna TV (SMATV), TELCO
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22 Source: Numeris, PPM, Total Canada, Total TV, Consolidate, All Locations, (Sep. 1, 2014 Aug 30, 2015) (Aug 31, 2015 June 26, 2016). Weekly hours of television viewed per viewer (Monday to Sunday 2 am 2 am)
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24 Source: Numeris Establishment Survey; Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations; Thinktv Net Advertising Revenue (2014) Nielsen; TVB U.S ; Nielsen Ad Intel; Nielsen Total Audience Report Q * Excludes Yukon, Territories and Nunavut
25 Source: Nielsen January 2016, Numeris Fall 2015 for CDN Markets, P2+, extended markets
26 Source: Nielsen January 2016, Numeris Fall 2015 for CDN Markets, P2+, extended markets
27 Source: Nielsen January 2016, Numeris Fall 2015 for CDN Markets, P2+, extended markets
28 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.
29 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.
30 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Tele Inter-Rives TVA Remstar V V TVA Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.
31 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.
32 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Bell Media CBC CBC Bell Media Corus Ent. CTV Two CBC CBC CTV Global SRC Bell Media Corus Ent. Bell Media CBC Stirling Comm. Bell Media CTV Global CTV CBC indienet CTV Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.
33 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Weeks 1-39 for each broadcast year.
34 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Weeks 1-39 for each broadcast year.
35 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Weeks 1-39 for each broadcast year.
36 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Weeks 1-39 for each broadcast year.
37 Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Weeks 1-39 for each broadcast year.
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43 Corus Entertainment Bell Media Corus Entertainment Corus Entertainment Blue Ant Media Corus Entertainment Corus Entertainment Bell Media Bell Media Corus Entertainment Bell Media Blue Ant Media Corus Entertainment
44 Bell Media Corus Entertainment Corus Entertainment Corus Entertainment Corus Entertainment Blue Ant Media Channel Zero Corus Entertainment Channel Zero Corus Entertainment
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