H O L I D A Y G I F T G U I D E
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1 HOLIDAY GIFT GUIDE
2 This holiday, Freeform PopSugar two leading media brands for young women will celebrate the season by bringing PopSugar s HOLIDAY GIFT GUIDE to life in a series of informative and entertaining video vignettes across Freeform s linear, digital and social platforms. PopSugar s editor-curated gift guide is highly-anticipated year after year and offers new product inspiration and perfect present ideas for everyone on viewers lists. Whether it s products for beauty junkies, toys for toddlers, gifts for a holistic health nut or treats and sweets for the food lover, each vignette will provide insider tips on the year s hottest, most unique gifts and make it easy for fans to make their lists and check them (off) twice.
3 Reach Highly Desirable Female Millennial Shoppers with the Freeform PopSugar Holiday Gift Guide #1 Most Social Cable Network during Holidays 19MM Social Engagements #1 Cable Network in Reach W MM W18-34 Linear Viewers W18-34 Freeform Fans are 110% MORE likely to click on an ad than the average Facebook user Freeform Viewer Holiday Shopping Habits 91% buy holiday gifts for family & friends 84% enjoy watching holiday-related content and programming Spend 23% MORE on holiday gifts than average shopper 1 in 2 Female Millennials Reached 27MM Social Fans & Followers 150% MORE Time Spent vs. Competitive Brands 66% say TV and Online advertising influences their purchase decisions Source: Freeform: Nielsen Media Research, 12/1/17-12/25/17, W18-34, Live 7, Mon-Sun 6p-12a, excludes non-commercial, 6 minute reach qualifier; ListenFirst, 12/1/17-12/25/17. Holiday: Disney-ABC Winter Holiday Study. Base: Total Respondents. Freeform Viewer: Watched Freeform network programming in past 30 days; PopSugar: comscore & PopSugar 2018.
4 GIFT GIVING MADE EASY THIS HOLIDAY Advertisers have the opportunity to team with Freeform and PopSugar to sponsor one or multiple gift guide vignettes. Vignettes will be 1-minute in length, shared across Freeform social handles, and may also be distributed with accompanying shoppable content on Facebook and Instagram. Digital commitment also includes a co-branded Instagram Story shared with PopSugar s followers!* Vignettes may also air on Freeform linear during 25 Days of Christmas programming** *Minimum spend with PopSugar required **Requires on-air media commitment and/or incremental marketing fees; to be discussed with Disney-ABC Sales & Marketing
5 TIER 1 OPPORTUNITY Freeform/PopSugar Gift Guide PopSugar Instagram Story One (1) Freeform/PopSugar Holiday Gift Guide Video - Integrates product branding and holiday messaging - Posted to various Freeform Facebook, Instagram & Twitter social handles Freeform Longform Video - Sponsor media to run across all Freeform LFV Platforms One (1) PopSugar IG Story* Required Commitment: $250k *Minimum $100K net spend with PopSugar required and included ADVERTISER
6 TIER 2 OPPORTUNITY ADVERTISER Freeform Shoppable Units Freeform/PopSugar Gift Guide PopSugar Instagram Story One (1) Freeform/PopSugar Holiday Gift Guide Video Freeform Longform Video One (1) PopSugar Instagram Story* Shoppable Carousel Ads - Posted from various Freeform FB IG Accounts - Scroll-through post featuring various images or videos; each highlighting partner brand s products or attributes - Features links for click-through to brand s site Required Commitment: $500k *Minimum $100K net spend with PopSugar required and included Facebook Carousel Ad
7 PARTNER INVESTMENTS* $500K Full Video Vignette Posted from Various Freeform FB, IG & Twitter Accounts Shoppable Carousel Ad Posted from Various Freeform FB & IG Accounts Long-Form Video Media Across All Freeform LFV Platforms Instagram Story Posted from PopSugar IG Account $250K Full Video Vignette Posted from Various Freeform FB, IG & Twitter Accounts n/a Long-Form Video Media Across All Freeform LFV Platforms Instagram Story Posted from PopSugar IG Account *Minimum $100K net spend with PopSugar required and included
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