CI guideline. Portable booths. Bag expertise at your service!

Transcription

1 Watch Mondi s industrial bags production video! CI guideline Portable booths Bag expertise at your service! To speed up your production process our dedicated experts use their thorough knowledge of paper, bags and filling to come up with the bag solutions best suited for you. Mondi Europe & International October 2014

2 Intro I Portable booths Dear colleagues, the Mondi brand is one of our company s major assets. By following the Mondi Corporate Identity guidelines, you help to ensure it remains globally consistent and recognisable for our customers, suppliers, and other relevant stakeholders. These guidelines are designed to support you in creating portable booths. We have tried to make the information as detailed and clear as possible. If you have any questions, please do not hesitate to contact us. Please remember: Follow the Mondi style guidelines for texts. Send a copy of every portable booth design to Marketing Europe & International for approval before publication. For further information, please visit the Mondi intranet: Europe & International > Marketing > Corporate Identity or contact your Marketing responsible. Best regards, Your E&I Marketing team October 2014 I CI guideline: portable booths I PGE 2

3 Contents 1. Basic layout 1.1. rea, rounded corner, background Mondi logo, slogan, website Frame and shadow rea-wide image Components 2.1. Headline and sub headline Icon and product logo Text Product group image Frame and product image nnotations QR code Examples Don ts October 2014 I CI guideline: portable booths I PGE 3

4 Basic layout I rea, rounded corner and background x 72.4 x x x Corner radius 5 y 44 y x Optimum horizon: If necessary, the horizon may be moved up until it harmonises best with the products visually. Background in broken Mondi orange C0 M70 Y100 K0 Mondi CI orange ll measurements refer to scale of 1:10. (Basic size of the shown portable booth is 362 x mm.) Size adjustments are proportional. ll dimensions are in mm. October 2014 I CI guideline: portable booths I PGE 4

5 Basic layout I Mondi logo, slogan, website = 10 x 10 mm = sample square x 220 x x 72.4 x 77 x x x y 30.2 y 44 y 198 y 205 The slogan is fixed and needs to be shown as follows. Text: in capital letters and with no full stops. The slogan has to be used in English (no translations). Helvetica 65 Medium 11 pt / 13.2 pt white The website address needs to be shown as follows. Text: in normal letters, not underlined. Helvetica 55 Roman 11 pt white ll measurements refer to scale of 1:10. (Basic size of the shown portable booth is 362 x mm.) Size adjustments are proportional. ll dimensions are in mm. October 2014 I CI guideline: portable booths I PGE 5

6 Basic layout I Frame and shadow = 10 x 10 mm = sample square x 72.4 x 77 x x x x y 30.2 y 44 y 64 Frame: 7 pt White Inclination: 8 Max. size: 174 mm y 198 y 205 x 152 max. Max. size: 137 mm x max. Shadow October 2014 I CI guideline: portable booths I PGE 6

7 Basic layout I rea-wide image It is also possible to add an area-wide image instead of the orange area. Size of image is the same as of orange area. = 10 x 10 mm = sample square x 220 x x 72.4 x 77 x x x y 30.2 y x y 198 y 205 If suitable, ink parts of the image in Mondi orange. ll measurements refer to scale of 1:10. (Basic size of the shown portable booth is 362 x mm.) Size adjustments are proportional. ll dimensions are in mm. October 2014 I CI guideline: portable booths I PGE 7

8 Components I Headline and sub headline Headline Sub-headline Left-aligned, Left-aligned, two lines or one line or two lines. three lines. max. Helvetica 45 Light Helvetica 45 Light max. area 24 pt 35 pt White 16 pt 20 pt White area x 77 x 276 Optimum area for headline y 55 Consumer Packaging y 85 Re eos eat inti optios eos mi, tem rest vel int ipiendi te natiat at inis explatur, nus, eatur? Qui rem harciis dolupta temolorion Corporatibus eles es ditam adipide mquiae parcita Epellaborrum ium endis Omnihitati nihillam Omnihitati nihillam et ilit If a an area-wide image is used, the font colour depends on image: - dark background: use white font - bright background: use 60K Stability. Customer Focus. Sustainability. October 2014 I CI guideline: portable booths I PGE 8

9 Components I Icon and product logo x 77 Min. Distance = 1/2 y 55 rea to show an icon. y 87.5 Pet Food Consumer Bags & Films We are an innovative supplier of attractive and convenient packaging solutions for the pet food industry comprising Printed laminates & barrier material Paper-based and plastic bags Import of Mondi industry icons: size 75 % x 77 Min. Distance = 1/2 y 55 rea to show a product logo. y 87.5 ONE and ONE Plus The sustainable way of high speed filling. Saving resources by reducing weight and packaging volume Efficient de-aeration through high performance paper Optimal filling spout performance Reduced weight and volume means less waste and lower October 2014 I CI guideline: portable booths I PGE 9

10 Components I Text x 72.4 x x x x 77 x 142 y 82 Consumer Packaging Left-aligned Helvetica 65 Medium 12.5 pt / 19 pt white Max. 5 bullet points Re eos eat inti optios eos mi, tem rest vel int ipiendi te natiat at inis explatur, nus, eatur? Qui rem harciis dolupta temolorion Corporatibus eles es ditam adipide mquiae parcita Epellaborrum ium endis Omnihitati nihillam Omnihitati nihillam et ilit facepel y 179 Text area must not extend beyond the banner, either on the right or on the left. Image and slogan must not extend into the text area or into the banner. October 2014 I CI guideline: portable booths I PGE 10

11 Components I Product group image Example of a portable booth featuring five products. Max. five product images are possible. x 72.4 x x x Consumer Packaging Optimum area for product group Optimum horizon: If necessary, the horizon may be moved up until it harmonises best with the products visually. y 135 Re eos eat inti optios eos mi, tem rest vel int ipiendi te natiat at inis explatur, nus, eatur? Qui rem harciis dolupta temolorion Corporatibus eles es ditam adipide mquiae parcita Epellaborrum ium endis Omnihitati nihillam Omnihitati nihillam et ilit facepel y 179 October 2014 I CI guideline: portable booths I PGE 11

12 Components I Frame and product image x 72.4 x x x ONE and ONE Plus The sustainable way of high speed filling. Saving resources by reducing weight and packaging volume y 179 Efficient de-aeration through high performance paper Optimal filling spout performance Reduced weight and volume means less waste and lower transport cost Certified biodegradability vailable with effective moisture protection Max. two product images are possible. October 2014 I CI guideline: portable booths I PGE 12

13 Components I nnotations nnotations are allowed for one product only. Coatings Reduced risk of web breaks 2 3 Improved foam surface characteristics Re eos eat inti optios eos mi, tem rest vel int ipiendi te Prime foam 1 output increase up to 1% 4 Guaranteed stable adhesion and release natiat at inis explatur Corporatibus eles es ditam adipide mquiae parcita epellaborrum ium Qui rem harciis dolupta temolorion nus eatur Optios eos mi, tem rest vel int ipiendi te natiat at inis Global sales 7 presence y 179 explatur, nus Technical support 6 Waste recycling scheme 5 Key words in lower case with initial cap and as brief as possible. Helvetica 55 7 pt Line 0.5 pt white White circle, ø 3.8 mm Helvetica 75 Bold 6 pt Mondi CI orange October 2014 I CI guideline: portable booths I PGE 13

14 Components I QR code x 77 Bag expertise at your service! To speed up your production process our dedicated experts use their thorough knowledge of paper, bags and filling to come up with the bag solutions best suited for you. Size 17 x 17 mm, background white Watch Mondi s industrial bags production video! y 179 Max. 2 lines Helvetica 55 Roman 3-4 pt black October 2014 I CI guideline: portable booths I PGE 14

15 motive stry 3 Examples Bag expertise at your service! Building & Construction Chemical Creative Farming & griculture Consumer Bags & Films Food Household To speed up your production process our dedicated experts use their thorough knowledge of paper, bags and filling to come up with the bag solutions best suited for you. Industrial Paper & Packaging Medical & Pharmaceutical Office & Printing Paper Pet Food Photographic & Graphic Toiletries & Hygiene Others We are an innovative supplier of attractive and convenient packaging solutions for the pet food industry comprising Printed laminates & barrier material Paper-based and plastic bags Reclosable bags Watch Mondi s industrial bags production video! Pre-made stand-up pouches ONE and ONE Plus The sustainable way of high speed filling. Coatings Reduced risk of web breaks Re eos eat inti optios eos mi, Saving resources by reducing weight and packaging volume tem rest vel int ipiendi te 2 1 Prime foam output increase up to 1% 3 Improved foam surface characteristics 4 Guaranteed stable adhesion and release natiat at inis explatur Corporatibus eles es ditam Efficient de-aeration through high performance paper Optimal filling spout performance Reduced weight and volume means less waste and lower transport cost Certified biodegradability vailable with effective adipide mquiae parcita epellaborrum ium Qui rem harciis dolupta temolorion nus eatur Optios eos mi, tem rest vel int ipiendi te natiat at inis explatur, nus Global sales presence 7 Technical support 6 Waste recycling scheme 5 moisture protection October 2014 I CI guideline: portable booths I PGE 15

16 4 Don ts Pet Food Pet Food Consumer Bags & Films We are an innovative supplier of attractive and convenient packaging solutions for the pet food industry comprising Printed laminates & barrier material Paper-based and plastic bags Reclosable bags Pre-made stand-up pouches We are an innovative supplier of attractive and convenient packaging solutions for the pet food industry comprising Printed laminates & barrier material Paper-based and plastic bags Reclosable bags Pre-made stand-up pouches The headline should not just repeat the industry icon. Products too small. Single Lip Bag and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on Printed laminates & barrier material Paper-based and plastic bags Reclosable bags Pre-made stand-up pouches Easy dispensing 2 and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on 1 Recloseable and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on 3 High-quality print and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on Consumer Bags & Films We are an innovative supplier of attractive and convenient packaging solutions for the pet food industry comprising Printed laminates & barrier material Paper-based and plastic bags Reclosable bags Pre-made stand-up pouches and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and so on and nnotations and subline contain too much text. Too much text. Max. 5 bullet points. Text extends into image area October 2014 I CI guideline: portable booths I PGE 16