Expert. Innovative. Human. Global. Responsible

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1 Expert Innovative Human Global Entrepreneurial Responsible

2 Our vision Mersen is committed to being recognized as the industry benchmark in all of its markets, with a special focus on alternative energy.

3 Our mission Mersen wishes to share its extensive expertise in high performance equipment, safety and reliability of electrical installations with its customers. Mersen designs innovative solutions to address its clients specific needs to enable them to optimize their manufacturing process in sectors such as energy, transportation, electronics, chemical, pharmaceutical and process industries. We are changing our identity to convey who we are and to emphasize what makes us unique.

4 A new identity that will Personify our dominant qualities Expert Mersen s fundamental asset is its human capital. Inquisitive and innovative Mersen s expertise continues to grow thanks to long-term partnerships with its customers and researchers in many different scientific fields. Entrepreneurial and pioneering Mersen s corporate culture encourages autonomy and creativity. Responsible and enthusiastic Mersen combines caution and enthusiasm in the realization of innovative projects in the fields it excels in.

5 convey our values Human dimension Mersen s core asset is its personnel. Mersen believes the Group s growth depends on respecting people and allowing them to thrive. A local presence on a global scale Mersen is successfully developing a global manufacturing and sales network to offer reactivity and local support to its customers. Its employees language and cultural diversity are valuable assets. Continuous improvement Mersen is actively working to continuously progress and improve quality to ensure maximum customer satisfaction. Responsibility Mersen never compromises on issues related to safety and environmental responsibility. It has strict standards for its activity. This commitment to excellence is reinforced by its sustainable development policy, a main component of its development plan. Profitable growth Profitability is Mersen s main consideration to assure its future.

6

7 A condensed, effective and well-balanced identity The name Mersen is able to represent a set of values while being concise. It reflects the words Material, Electrical, Research, Sustain - ability and ENergy. It is pronounced almost identically in all languages. The two syllables convey a balance between confidence, stability and control on one hand, and energy, drive and boldness on the other. Expertise, our source of energy : a signature that is all about people. What is the only source of inexhaustible energy we can rely on for the future? People, their knowledge and creativity are our primary asset and resource. Mersen s many skills fuel a single source of energy that we channel to innovate and meet our customers needs. A graphic identity that combines stability with energy. Our simplicity and dependability are expressed through a straightforward and elegant graphic design. This new visual representation gives life to our name and conveys the energy of our expertise. The orange lower-case e characters link the consonants to reflect our common commitment, our proximity and our energy. The final N is slightly offset to express our commitment to the future.

8 Design & production: ID&CO/ Nomen Group - Photos: Fotolia - Saverne Trade Register TI

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