BRAND GUIDELINES. Developing the next generation of leaders to be unstoppable. SimonSaysGive.org Updated February
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1 2018 BRAND GUIDELINES Developing the next generation of leaders to be unstoppable. Updated February
2 PRIMARY LOGO LOGO The hand drawn logo is to be used whenever possible. The computer version is only to be used when the hand drawn is not large enough for printing or digital purposes. SECONDARY LOGOS SSG_Logo_Drawn_Primary This is our main logo, and to be used whenever possible. The logo should always include an since it is a registered name and mark. SSG_Logo_4c_Comp This version only to be used when the primary, drawn version is not large enough for printing/digital use. SSG_logo_Black One color logo to be used for shirt printing and only when a 4-color logo is not an option. Updated February
3 LOGO TAG-LINE USE Kids celebrating kids is at our core. It is also a registered mark requiring the use of the when being used. SSG_Logo_Drawn_Primary_tagline SSG_Logo_4c_Comp_tagline The tag-line can be used in conjunction with the primary logo or on its own as a supporting element. KCK_Logo Updated February
4 PRIMARY LOGO FOR HIGH FIVE FOR SUPPLIES HIGH FIVE FOR SUPPLIES LOGO To be used when marketing for High Five for Supplies. The hand drawn logo is to be used whenever possible. The computer version is only to be used when the hand drawn is not large enough for printing or digital purposes. SECONDARY LOGOS H5FS_Logo_Primary This is our main High Five for supplies logo, and to be used whenever possible. The logo should always include an since it is a registered name and mark. When posting on social media the hashtag #H5FS20XX (with the coordinating year) should be used. H5FS_logo_comp This version only to be used when the primary, drawn version is not large enough for printing/digital use. H5FS_logo_Black One color logo to be used for shirt printing and only when a 4-color logo is not an option. Updated February
5 PRIMARY CHAPTER LOGOS CHAPTER LOGOS SOUTH DAKOTA WORCESTER, MA SSG_SD_logo SSG_MA_Logo SSG_IL_Logo Each chapter will use their own, location dedicated logo for marketing materials. The primary logo for each chapter will be the white logo on a chapter dedicated color background. The color background will be a secondary chapter signifier beyond the location lock up. In instances when the logo can not be used on the specified background the drawn logo with location lock up may be used. SECONDARY CHAPTER LOGOS SSG_SD_Logo_Drawn SSG_MA_Logo_Drawn The Simon Says Give logo always requires the. Updated February
6 BRAND FONTS Open Sans is our primary font for copy use. BluBerry Grunge is to be used for headlines and call outs, in all caps. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Regular To be used for body copy. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Bold To be used to call out Simon Says Give, URL, Kids Celebrating Kids, Kids in Action, and High Five for Supplies within body copy. ABCDEFGHIJKLMNOPQRSTUVWXYZ BLUBERRY GRUNGE To be used for headlines in all caps. Updated February
7 PRIMARY BRAND COLORS M: 97 Y: 93 R: 237 G: 39 B: 44 C: 3 M: 15 Y: 100 R: 248 G: 210 B: 8 C: 60 M: 90 R: 127 G: 63 B: 152 BRAND COLORS These are the primary brand colors to be used. Each chapter will have a dedicated, primary color to use to help signify which chapter they are beyond the location lock up. C: 80 M: 53 K: 100 R: 53 G: 115 B: 185 R: 0 G: 0 B: 0 M: 62 Y: 100 K: 70 R: 245 G: 127 B: 32 R: 58 G: 58 B: 60 C: 73 Y: 100 R: 65 G: 182 B: 73 R: 255 G: 255 B: 255 DEDICATED CHAPTER COLORS C: 73 Y: 100 R: 65 G: 182 B: 73 C: 80 M: 53 R: 53 G: 115 B: 185 M: 97 Y: 93 R: 237 G: 39 B: 44 Primary South Dakota chapter color Primary Worcester, MA chapter color Primary Evanston, IL chapter color Updated February
8 DOTTED LINE A 3pt. dotted line can be used to add dimension or as a divider in marketing materials to separate different pieces of a document. BRAND ELEMENTS The following are icons and elements to be used to enhance the design and visuals of Simon Says Give marketing materials, both in print and online. SOCIAL MEDIA ICONS BIRTHDAY ICONS Additional gift box icons can be found in the brand folder. HIGH FIVE FOR SUPPLY ICONS Additional school supply icons can be found in the brand folder. KIDS ICONS FOR BOTTOM BORDERS Additional kid icons can be found in the brand folder. Updated February
9 QUESTIONS? Please contact: Devon Block Director of Marketing SIMON SAYS GIVE CONTACT INFORMATION GENERAL INQUIRIES: HEADQUARTERS: MAILING ADDRESS: SimonSaysGive.org Linkedin.com/company/simon-says-give 3440 Federal Drive Suite 101 Eagan, MN PO Box Eagan, MN /simonsaysgivecharity SOUTH DAKOTA: 101 S Main Avenue 4th Floor Sioux Falls, SD WORCESTER, MA: 867 Grafton Street #10 PMB 25 Worcester, MA EVANSTON, IL: 1555 Sherman Avenue #166 Evanston, IL Updated February
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