Tools, Tips, Techniques

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Emery O’Brien’
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1 Tools, Tips, Techniques 05 March 2014 for NATO Social Media MOOC.

2 The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom, United Nations, any National Governments, NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive).

3 Who am I? Digital Storyteller Blogger Social Media Trainer Digital Native

4 So what's on the Menu for Today? Why Social Media is VITAL to you. Getting you comfortable to use Social Sharing software. Introducing Digital Storytelling. and wrapping into this why there is really no need to fear Social Media.

5 The Value Exchange. Transparency = Believability = Credibility

6 Today's Value Exchange. You get some Solid Tips I get (hopefully) some more Followers/Viewers

7 Today's Value Exchange.

8 Ettiquette. It s all about SHARING. when you repost (forward) something or RT something then credit

9 Ettiquette. in normal life you usually tell peole where the story, joke, information came from. Right?

10 Video

11 Communication Questions etc Today? I will be monitoring #natosmc. and the livestream feed.

12 Communication. I have been following you since the course started. most of you don t sound REAL. Like you are tense, nervous, almost like to institutions you work for.

13 Communication. Be YOURSELF.

14 A tip to not messing up on SM. When using SM think like you are a Brand. Brands and Products Influence in our modern world. Whatever you think, so do you when you post on SM. So think about bad brand awareness. Think about your career or relationship going badly wrong.

15 So why is SM VITAL? Video, Images, Text, Audio, Links

16 We can't cover all SM tools. So as a starter pack it's Twitter, Instagram, Tumblr, ipadio, Facebook

17 But we will try and create a small network using SM apps that are free and readily available, not too complicated BUT effective.

18 Twitter tips I thought we would focus heavily on Twitter and look at supporting tools.

19 Twitter tips The avatar and back ground image. Does this portray who you are/what you stand for? Lose the egg Having an egg as your avatar says you are either really lazy or you don t take twitter seriously.

20 Twitter tips Make it personal by adding your face. I always recommend that you post a picture of your face up as your avatar. (unless you are a brand) This makes people feel that they re talking to a real person and really helps you to build relationships.

21 Twitter tips The biography (profile). NEVER leave your profile blank. Sell yourself in your profile. You have 160 words to sell yourself in your twitter profile. Use it. This is your shop window, your chance to tell people what you re all about and give them a reason to follow you.

22 Twitter tips Link back to your blog or website You have the chance to include a URL in your profile. This is your chance to tell people more about yourself than the 160 characters in your profile. Just make sure you use the opportunity as people who are interested in your profile will often want to learn more.

23 Twitter tips Tweet before you follow Even though you re talking to yourself, send out a tweet or two before you start following anyone. People wondering whether or not to follow you back will often take a look at your profile, and if they see you ve never tweeted they will be very unmotivated to follow you.

24 Twitter tips Start as you mean to go on The best way to grow your network and become a reliable source of information is to provide really high quality tweets from the word go.

25 Twitter tips # Hashtaging. Why tag? Great for search More people using tags than any other search tool Some thoughts on over tagging Link Shortening.

26 Instagram Great app for Android, Windows Phone and ios. Image and Video creation on the move. Excellent One Stop Shop for maintaining a simple, personal Social Media Network from a mobile Device.

27 Instagram Image Publishing 1.

28 Instagram Image Publishing 2.

29 Instagram Image Publishing 3.

30 Instagram Image Publishing 4.

31 Instagram Image Publishing 6.

32 Instagram Video Publishing. 15 secs of content recorded in bursts

33 Facebook

34 Simple Blogging

36 Podcasting Made Easy

37 Podcasting Made Easy

38 Podcasting Made Easy

39 Podcasting Made Easy

40 Lets build a Simple Social Network

41 A Simple Social Network

42 A Simple Social Network So all thats needed as content creation tools are: ipadio Instagram

43 OPSEC?

44 Some Hard Facts to think about: Transparency is the way ahead You can not not influence Insurgents use Information backed with HARD power NATO uses HARD power supported by Information Insurgents win EVERY time as they are culturally aware and they speak the way the audience understands.

45 The How to Graphic? (click on the links) Links to tutorials and other stuff will be posted on the Forum

46 Any questions?

47 twitter.com/milsocial Skype: dfbmbe Facebook: MilitaryDigitalStorytelling SMS: (no calls please)

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