TRANSCRIPT CREATE YOUR WEBSITE

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Dwayne French
5 years ago
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1 TRANSCRIPT CREATE YOUR WEBSITE

Business Express Create Your Website 1 How to Create A Website This module looks at fast easy ways to get your coaching website up and running as soon as possible.

2 Business Express Create Your Website 1 How to Create A Website This module looks at fast easy ways to get your coaching website up and running as soon as possible. Your website is the online shop front of your coaching business. It s not essential to have a website as a coach. A lots of coaches don t have a websites as their business model that revolves around perhaps public speaking and handing out business card. But even so, even if their website is not being used as a traffic generator or lead generator the website is still the online shop front for your coaching business and these days it is expected that you would have some sort of online presence, some way or sharing with the world your brand, who you are and developing yourself as the authority.

Business Express Create Your Website 2 Your website has to look great & be easy to navigate. So, what does your website need to be like? What does it need to look like?

There are so many great themes available. So this is the website of the past, you don t want something like this where its so confusing.

3 Business Express Create Your Website 2 Your website has to look great & be easy to navigate. So, what does your website need to be like? What does it need to look like? It has to look right and has to be easy to navigate. Really there is no excuse anymore to have a busy, destructing, ugly looking website like the one below. There are so many great themes available. So this is the website of the past, you don t want something like this where its so confusing. What you want is something with lots of white space really clear beautiful images nice short sharp content that uses and visitors can click on and learn more about you and for your customers to work out what you are selling

Business Express Create Your Website 3 It must have a call to action or a way to generate leads. You must have a call to action or a way to generate leads.

4 Business Express Create Your Website 3 It must have a call to action or a way to generate leads. You must have a call to action or a way to generate leads. Having just a beautiful website in and of itself is not enough and in many ways its just like an online brochure its not actually working for you or doing anything to grow your business. So this is our example of one of our graduates Hayley Summers. It has a website video right in the middle that tells you everything you need to know about her and on the right hand side a great way to capture lead. So we cover more of these in the module about Lead Capture Systems but just as a way of giving you of a well designed website, this is the design that works really well. So there is a form on a right hand side offering your visitors something that they can get to take away and to look which also gives you their name and address.

Business Express Create Your Website 4 Here is another example from one of our coaches in Brazil and even though it in Portuguese you can still get an idea of the video in the middle and the

You also need to learn from your visitors and we will cover more on this in our tools and techniques module but just one tip if you re going to create a website you have to add something like

5 Business Express Create Your Website 4 Here is another example from one of our coaches in Brazil and even though it in Portuguese you can still get an idea of the video in the middle and the form on the right hand side to collect lead data - name and address. You really can t go wrong with this layout or this model. You also need to learn from your visitors and we will cover more on this in our tools and techniques module but just one tip if you re going to create a website you have to add something like crazy egg. It s really easy to add this code this code to your site. You can either add it yourself or get a freelance that add it for you. Now what it does, is it will give you a heat map of where your visitors are coming and what they re doing when they hit your

6 Business Express Create Your Website 5 side. So you can test layout and test colors, you can test calls to action and you can test content. And it s no coincidence that s the word test is used to million times because really that s what it s all about. A website is not a static thing that you can set it up and forget about. It s something that you can constantly look at and constantly improve to get more and more qualified leads into your business. It must also have a way to easily create and share content and once again we touch on these on the content creation module but just to give you an idea your blog really should be the center of your website. And from your blog you would share your content everywhere else. And this is really important because you don t want be sharing a great post on facebook, or twitter, or linkedin and then on your blog because those other third party platforms and are created and can disappear tomorrow or start charging money. Anything can happen because you don t owned them. Your blog is something you own and control so you should always think about any time you create any piece of content wither it s a video or post or an image put it on your blog first then share it on youtube or facebook or linkedin. Its and added bonus if you can interact with your clients and these can be done either through facebook groups or linkedin groups then you direct them to your website too. Or you can add a really simple form to your website. So just to recap why should you have a website? You really need a website because its expected these days to have an online presence. It s a great way to communicate your brand and who you are to the world. It s a great way to be found by the people have that sorts of problems and issues that your coaching service can resolve and help. You want to be there when your clients are searching on things that are related to your niche. So getting clients, communicating your brand and developing yourself as an authority on your coaching niche these are the reasons you need to your website.

7 Business Express Create Your Website 6 WHICH PLATFORM? GO SIMPLE! Ok so which platform do you choose? Well our main message here is to go simple. Launch fast, test, and then just adjust. These two key ways you can do this, you can do it yourself or get it done for you. Under the do it yourself options Weebly is a really fast and most efficient platform and we have a video for you on how to set up a weebly website. Wordpress is also quite good and has a lot more plugins but it is slightly more complicated. It has great themes that are off the shelf just like weebly. You can do both as yourself or done for you. You can outsource, there are lots of places now you can outsource to and we will also deal with that in another modules but just a couple right now are fiverr or elance. You can get a really great wordpress or weebly website an affordable price. You do have to do thinking about the content and the structure yourself but that s ok. Or you can get the ICA business express done for you service it s a little bit more expensive but it comes with knowledge that you re in the hands of people that have done this before many times and will help you think through your content and your overall design. Action Steps Decide on your platform and method. Research website you like, no matter which way you go with your platform wither its done for you or do it yourself, you really need to get an idea of what works for you in your niche. Then go and complete the website worksheet. Launch as soon as possible like one to two weeks to get that website up. Post it to the forum and get great feedback from your colleagues and then review and adjust as you go along until you really have a fantastic lead machine working for you in your website.

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