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1 2012, All Rights Reserved
2 Introduction As a scrapbooker, you're probably already neck-deep in inspiration pieces. You've got layouts you've marked as favorites on Flickr. You've got blogs bookmarked to read, tutorials to follow up on, and more than enough online galleries to keep you busy until you run out of patterned paper (perish the thought!). The issue isn't WHERE to get inspiration, but HOW to keep track of it all. And that's where Pinterest comes in. Pinterest.com is an online social bookmarking and imagesharing site that allows you to share images from around the web with others. It's the coolest thing online, and it's perfect for scrapbookers! But learning how to navigate yet another social sharing site can give you more than a few grey hairs. Never fear; I'll take the crazy out of it for you and get you up and running in a matter of minutes. In this ebook, I'll be covering the following hot topics: What Pinterest is. Why you should care. How to create a Pinterest account and begin pinning your favorite images. Six ways to use Pinterest to simplify your scrapbooking life. Three ways to get your pins repinned by others. Ready to get started? Let's hit it! Lain Ehmann
3 Part One: What Is Pinterest? Imagine an online virtual bulletin board where you can grab inspiring images from around the web and corral them in a single spot. Now imagine you get an unlimited number of boards that you can name and organize however you like. Now imagine you can share those boards with other people, check out what your friends are pinning to their boards, and comment and share images you like. That's Pinterest! In the site's own words, Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. That's kind of a mouthful, so I say it the easy way: It's a place where you create an account and share images from anywhere on the web with other people. Much easier, eh? Oh yeah, it's free. :)
4 Part Two: Why Do I Care? You're already on Facebook, Twitter, and LinkedIn. Maybe you love Instagram and might even still hang out at MySpace every once in a while. Do you really need to be involved in Pinterest, too? In other words, why would you want to sign up for yet another social media/networking site? The short answer: So you can capture unique images and put them in a public spot where you can track your own inspiration! Let s say you are redecorating your dining room and you want a place where you can consolidate all those photos and color swatches and material ideas and furniture and the dining room table you want. You can pin those images to a virtual bulletin board called Dining Room Remodel. (You can actually call it anything you want even Bob. ;) ). You can have as many boards as you want, you can pin as many images as you want, and you can also follow other people. Here's a snapshot of my For the Home board (I promise we'll get back to scrapbooking in a minute!): The other cool thing is that when you pin something from the web, the little Pinteres elves automatically include the URL where you found the image. Let s say you go to my blog and you like one of my layouts (woohoo!). You pin it using a little bookmark application that you can download to your browser (more on that later). After you pin it
5 you can add a comment to it. You say, I love the way she arranged the flowers in the upper left hand corner. (Thanks!) The URL where you pinned the image from is automatically embedded in the image you pinned, so when you go back to your bulletin board later, if you click on the image it will automatically transport you to the original blog post or the original source for that image. Pin me up, Scottie! :) Now do you see why I feel like this is custom made for scrapbookers? I bet your brain is already whirring with possibilities. But we're not done yet... Not only can you pin things you find, you can also RE-pin things other people find. So let's say you love, oh, Lain Ehmann's scrapbooking style. ;) You can follow her (my!) scrapbook inspiration board and get an update every time she (I) pins something new to her board. Then you can repin it using the handy-dandy repin button on Pinterest. You can also leave comments on pins, tag them with hashtags ( # ) as we do on Facebook and Twitter, and follow boards and people you find interesting. Easy-peasy! Now let's talk about how to create your account and get started pinning.
6 Part Three: How Do I Get Started? Right now you have to request an invite so if you are not a member of Pinterest yet you go over there to Pinterest.com and it has a button at the top that says request invite. Sometimes it takes a while to get that invitation, so a quicker way to jump to the front of that line is to get a referral from someone who is already a member of Pinterest. If you know one of your friends who is already a Pinterest member, just ask them to invite you and you will get to the invitation stage much quicker! Once you get your invite, you can sign in via Twitter or Facebook (you can also connect your accounts so the pins you pin get tweeted out or posted to Facebook, too). Creating an account is simple; you add a basic overview of yourself, upload an avatar if you like, and create your first few boards. Here's my profile: You'll notice that I included my blog web address, as well as a few keywords about what I like to do. That way, if someone searches on those words, they just might find me!
7 You'll be asked to agree to the Pinterest terms of agreement, but it's pretty much basic social media platform standard stuff (do you ever read those anyway? I don't, and I'm afraid one of these days I'm going to discover I've given up all rights to my Silhouette Cameo!). The easiest way to pin things to your boards is via the Pin It bookmarklet. The install process is a tad bit complicated, but if you follow the step-by-step instructions from Pinterest, you should have no problem. There's even a video to show you step-by-step how to install and use the bookmarklet. You can find that here. If you're on the iphone, you can (of course!) download a free Pinterest app. It lets you upload images to your boards, repin stuff you find online, take photos and add them to your boards, and more. Grab that from the itunes store. As far as creating boards and moving pins around, you can do all that from your account. You can delete pins, create new boards and rename them, make comments, and more. Just log into your Pinterest account and click Boards. Easy as pie!
8 Part Four: Six Ways to Use Pinterest to Simplify Your Scrapping Life Now as a scrapbooker I m sure you can see a million ways you can use Pinterest already. I just wanted to share a few uses that I ve found to be very, very helpful for organizing my inspiration and other scrapbooking elements. #1. A single place to group my inspiration. If I m on an online gallery or message board and I want to mark a layout from there, I can just pin it and save it to my bulletin board called Scrapbook Inspiration. I could break that down even further and create separate boards; one for one photo layouts, one for two photo layouts, one for 8 1/2 x 11, one for Cameo ideas. On and on and on... you can get as narrow as you want or as broad as you want. Right now I just have a single one that is Scrapbook Inspiration where I pin everything. When I m looking for some inspiration I just glance through that gallery and I usually find something right away that helps me get past my scrapper s block. At the time of this writing, I have over 300 pins and over 1500 people following this particular board. Coolio!
9 #2. Tracking color combos. I have a separate board called Color Combos where I pin any color combos that I might want to use on a future layout or project. I like keeping those separate because often times they re not a layout, they re just a color palette. I like to go to my inspiration board for ideas on layout and design and I go to my color board for inspiration on color combos. That s why I separate them out. You can see from the image above that I have a lot of different color-related pins (42 in all!), some palettes, some just gorgeous colors. You can customize this however you want. After all, you da boss! #3. Create a wish list. Another thing you can do is to create your wish list of shopping; your to-buy list. Let s say you're on Two Peas or you re on the Silhouette America store and you see things you want to buy. You can just pin things right from there to your wish list and keep track of them that way. Later on when you want to use up that money in your PayPal account you just pop over to your wish list bulletin board and click away and buy, buy, buy! It s a really easy, really fun way to keep track of things that you like and want to purchase at a future time.
10 Some sites like Amazon are even starting to automatically embed prices in the pin, so they show up in the image, thusly: Cool, hunh? :) #4. Track tutorials. There are so many tutorials out there, and the bookmark section of my browser was getting absolutely cluttered with all the different tutorials I wanted to check out at sometime... in the future, of course. I never have time to do it right away. I can now pin those to a specific board called How-To or Tutorials or Craft Ideas, or whatever I want to name it, and then I can go back and search for key words. If I find a tutorial on sewing on scrapbook pages, for instance, I can pin it, and then add in the comments section some key words that I can then track later and search by (like sewing ). That will pull them all up at once when I have some time. (haha!)
11 You can also pin videos, which is really cool. If you find stuff on YouTube you can pin it directly to your Pinterest board and then keep track of it that way. This is what a pinned video looks like: When you click on it, it takes you right to the hosted video and you can watch it from there! #5. Create your own online gallery. Another thing you can do with Pinterest is to create on online gallery for your own layouts. You can pin your own layouts into one specific board called My Work or My Gallery or something like that. Then you can send people to a single spot to check out your goods. It also it makes your projects available for other people to re-pin very easily. #6 Track the latest and greatest. One more way I have found I use Pinterest quite a bit is tracking trends. You can scroll through and look at pins just people you follow, you can look at everything that everybody on the planet Earth has pinned, you can look at it by categories like Food, Design, Geek, and Arts and Crafts and dozens more. When you scroll through these different huge galleries, trends start popping out at you, whether it s color combos or certain things that you re seeing over and over again. In fact, it was on Pinterest that I first named chevrons, hexagons (honeycomb), and maps as trends, way before they started appearing everywhere. I saw them showing up in home décor and clothing, as well as in general design. Suddenly it hit me, You know what? I m seeing a trend here. I'm kind of brilliant like that. ;) If you like to keep track of what s hot and what s not, Pinterest is a great way to do that. It s like free and easy market research where you can see a ton of pins coming through in a short period of time, and you can easily see what s showing up as common threads or new trends. I really like it for that.
12 There are a million more ways to use Pinterest, but I can't include them ALL here. After all, I have a life to live and images to pin. So you'll have to discover the other 999,994 ways on your own.
13 Part Five: Three Ways to Up Your Pinnability. Maybe you want some attention for your blog or scrapbooking, or maybe you're just an exhibitionist. Whatever, I'm okay with it if you are! In any case, if you're interested in using Pinterest to get other people to pin your stuff, the number one thing you need to do is to have good images. Nowhere are images more important than on Pinterest because it is such a visual medium. If you have a lousy photo people are not going to re-pin it. Why would they, when there are so many other amazing images out there? So get yourself a good tutorial on taking photos of your scrapbooking (like this one by Nichol Magouirk) and practice, practice, practice. My photography got so much better after taking her class... and my pins have increased, too! Another thing I do is to create custom graphics for certain blog posts, like my podcasts. Here's an example: That took me about five seconds in Photoshop Elements, but it's well worth it. People are much more likely to pin something that looks attractive, says what it is, and makes sense. I also included my web address because people might not actually click on the image to get to the original post. This way, they will see my blog URL even if they don't click through (clever, I know...). My second tip is to be active on Pinterest and pin things besides your own stuff. Just like on Twitter, when you go through somebody s stream and all it is Oh, I blogged this
14 today, oh I did this today, oh here s an Instagram photo I took, and there s no interaction, that just does not work in social media. Social media is about being social and I quickly un-follow people who are just promoting their own stuff. Whether it s their own Etsy shop or their own images on Pinterest, I'm there to connect, not to be a captive audience. Remember that connection is the key. Don t just focus on yourself. You want to have a 20 to one ratio. For every one thing you pin of your own, pin AT LEAST 20 things that are NOT yours. It becomes very, very clear very, very quickly when somebody is just trying to promote themselves... and it s not a pretty sight! Don't be that scrapbooker. Finally, to increase the likelihood of repins, include a nice description of what you re pinning so people know why you pinned it and what you see in the image. That s a great way to generate comments and conversation, which is what social media is all about.
15 A Final Word... Now you're ready to pin! Go crazy, girlfriend... and please follow me. I'd love to see what YOU pin and let me know if you've discovered other ways to use Pinterest to simplify your scrapping life. I'm always looking for tips, and though I'm pretty darned smart, I don't know it all (yet). ;) Much love and pinning, Lain Ehmann About the Author: I'm a scrapbooking superhero and author of several books on scrapbooking. I'm passionate about helping women document their family's stories quickly and easily, with a good dose of humor. You can find scrapbooking tips, inspiration, community and more at You can find me on Twitter, Pinterest (of course!), Facebook, and itunes.
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