MARKETING YOUR NEW ONLINE BUSINESS WORKBOOK

Transcription

1 MARKETING YOUR NEW ONLINE BUSINESS WORKBOOK

2 We created this workbook for you to use during the Marketing Your New Online Business course. So use it! Print it off or pop it onto your ipad, iphone or whatever gizmo you prefer. Don t forget, if you ever get stuck, hop onto the The $100 MBA Community Forum. You can also share what your idea validation experience taught you, to help others with their progress. Enjoy! Omar and Nicole

3 Preparing your Business for Marketing Here is a checklist of tasks you should complete BEFORE marketing your new online business. They are ordered in order of recommended completion. Your Pre-Marketing Checklist ü Make sure your website clearly states the value you offer and how you offer it. Take a look at your headlines and imagery on your homepage. You only have a few seconds to explain to your visitor why they should stay. ü Write 8-10 useful blog posts on your website. These posts do not have to be too long words is fine. ü Create a Freemium. A Freemium is a free, high-value, compelling gift you offer your visitors in exchange for subscribing to your list. This can be a small ebook, a video or set of videos, or even a guide. ü Gather a few testimonials of your work, product or service from those who know you, and your work.

4 Using Multi-Content Marketing There are many ways to market your new online business. Here are some of the most effective ones. ü Building an effective blog ü Sequences ü Video Marketing ü Social Media Marketing ü Podcasting Building Your Blog Creating regular, quality content for your blog can do wonders for your website. Not only will your visitors love your brand and the value you offer, you will be building creditability as well. Google and other popular search engines love useful content as well, so your blog will greatly help your search engine optimization (SEO). On the next page I have provided an editorial calendar you can use. This one is for January 2014 but you can edit it for the months you wish.

5 Editorial Calendar January 12/30/2013 M 12/31/2013 T 1/1/2014 W 1/2/2014 Th 1/3/2014 F 1/4/2014 Sa 1/5/2014 Su 1/6/2014 M 1/7/2014 T 1/8/2014 W 1/9/2014 Th 1/10/2014 F 1/11/2014 Sa 1/12/2014 Su Author Topic Other communication (newsletters, launches) Draft Done Scheduled Notes 1/13/2014 M 1/14/2014 T 1/15/2014 W 1/16/2014 Th 1/17/2014 F 1/18/2014 Sa 1/19/2014 Su 1/20/2014 M 1/21/2014 T 1/22/2014 W 1/23/2014 Th 1/24/2014 F 1/25/2014 Sa 1/26/2014 Su 1/27/2014 M 1/28/2014 T 1/29/2014 W 1/30/2014 Th 1/31/2014 F

6 Creating an Sequence You can use any of the below marketing providers to help you set up your auto-responder to start an sequence for your subscribers. Each one provides their own tutorials to set one up. Some Marketing Services with an Auto-Responder Service: MailChimp Aweber icontact Constant Contact GetResponse Quick Video Marketing Tips You don t need to be in a Hollywood studio to create a professional looking video. Use these quick and essential tips to create qualitymarketing videos:

7 1. Great Audio is Key Bad audio is hard to ignore. Make sure you are using a separate mic to record your audio. You can plug in a lapel mic directly into your camera or record audio separately. 2. Lighting is Important Make sure you are shooting in a well-lit space. Make sure there are no harsh shadows in your shot. Lighting kits start at around $100. If you don t want to mess around with lights, shoot outdoors and use natural light. 3. Edit Your Videos Editing your videos adds tremendous production value. Add some titles even some royalty free music to make things interesting and engaging. Growing Your Audience Tips You can t grow your audience alone. You are going to need the help of others. You re going to need to build relationships with others in your market that share the same audience as you do. Here are a few tips: ü Build relationships in your market. Make friends. ü Guest post on more popular blogs. ü Guest with someone who shares the same audience.

8 ü Get interviewed by podcasters or other video interview shows. ü Interview others for your own podcast or video series ü Speak at live events. Start small at local events, then go larger later on.