SOCIAL MEDIA SUPERHERO the workbook

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1 SOCIAL MEDIA SUPERHERO the workbook 1. Why did you join Social Media Superhero? 2. What are you hoping to learn or get out of this course? 3. What does HAC stand for? 4. Explain the importance of each letter:

2 5. Research time! What do your current social media profiles -- your cover images, profile photos, and bios -- say about your brand? 6. Sketch out an idea for a cover image that would fit your brand: 7. Which colors will you use in this image? 8. Which fonts will you use? 9. What kind of profile photo would best represent and articulate your brand? Hint! >> Take this photo and use it on all of your social media profiles!

3 10. Brainstorm a social media bio that includes who you help, the value you give, and a call to action. 11. Go through the recent content you ve shared on twitter, facebook, pinterest, and instagram. What would someone gather about you from this content? Would they be able to tell what your brand is all about or which niche you serve? 12. What kind of content does your audience want to see? What will help or interest them most? 13. What do you want people to know you for? 14. What is the 30/70 rule?

4 15. When sharing other people s work on social media, what is a critical step for making sure they see it? 16. Why is sharing other people s content a good strategy? 17. List blogs or websites that your ideal audience would like. Hint! Every time you re looking for new content to tweet about, start here. 18. What are three ways to increase your retweets on Twitter? What is a "click to tweet"? How can you use these on your blog? 20. What are twitter chats incredible for?

5 21. Which twitter chat does Melyssa host? :) When is it? 22. Research some facebook groups that are relevant to your ideal audience and list them below. You can find these by searching on Facebook or by asking peers for suggestions. 23. After joining some of these groups, observe them -- what makes some people stand out as being awesome? Spammy? How can you add your own awesome to these groups? **Make sure your Facebook page is linked on your personal Facebook profile so people from groups can find you. 24. On instagram, you should post pictures with a. 25. Look at your most recent 9 images -- how many of them mention or promote your blog posts, products, or list?

6 26. How can you promote your brand MORE on Instagram? What types of things could you share to actually "sell" your products, list, or blog posts? 27. What are a few ways you can humanize your brand on Instagram? 28. Hashtags can help you build your community -- list 5-10 hashtags that your ideal audience would be viewing or using. 29. Which social media platform takes Melyssa the least time to use for the highest ROI (Return on Investment)? 30. Which order are pins shown in the smart feed? Circle one. NEWEST FIRST BEST FIRST 31. Which strategies will help your content stand out in the smart feed? 32. Why should you add keywords or phrases to your pin and board descriptions?

7 33. Why should you delete pins with zero repins? 34. Why is it important to pin pins per day? 35. What are some Pinterest boards you have that are totally off-brand? 36. What are some boards you should have to attract your ideal audience? 37. What are 3-4 things that go into creating pin-able content? 38. What is periscope and why is it so darn awesome? 39. Which part of HAC does Periscope kick butt at? Circle one. HUMANIZE AUTHORITY COMMUNITY

8 40. What should you do when you re ready to broadcast? 41. Brainstorm a few topics you could talk about on Periscope: 42. Go through some of your old blog posts and find a few that could be awesomely re-purposed as Periscope tutorials. List them below! 43. List the analytics software for each social media outlet -- whether it s built into the platform or on a separate site. 44. When and how much should you share for each social media platform? **Remember, these are general suggestions -- you need to do what s right for your audience. 45. Which social media scheduling programs does Melyssa recommend?

9 46. Which ones will you try out? 47. Why does automating your social media actually make you LESS of a robot online? (a.k.a. what does it help you do MORE of?) 48. What is one way to quickly find blog posts that you can share? 49. What are 3-5 things you learned from Social Media Superhero? 50. What are 2-3 things you will implement from this course this week?

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