BLOG LIKE A MAG. Grow your blog through 10 essential lessons from successful magazines. byregina.com

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1 BLOG LIKE A MAG Grow your blog through 10 essential lessons from successful magazines. byregina.com!1

2 Section Three THE TITLES byregina.com!20

3 What is the purpose in magazine world of trying to create engaging titles? Publishers want people to truly desire to read the content by picturing how it will apply to their lives. So, how do magazines make this happen? Very carefully my friend. And those same careful steps can help you take the time to create appealing titles for your posts. I m going to show you examples over the next few pages, but let s get into the five styles or categories of what you can choose to highlight with effective title names. 1. The essential approach. 2. The popular-with-a-twist approach. 3. The novel approach. 4. The complete approach. 5. The experience approach. One key to all of this make it believable. Base your title on what people need (and what they think they need) when it comes to a brand like yours, and then present a believable solution through a non-outlandish article title. Examples: Title 1: Insight on How to Get Your Gluteus in Better Shape {Boring. I just fell asleep.} Title 2: 10 Quick Tips for Better Buns That You Can Do Every Morning {Believable. I like it.} Title 3: Super Sexy Now!!! The Secret That Will Change Your Entire Life {Really? Whatever, dude.} byregina.com!21

4 Check out the 63 title formulas and examples below and on the next few pages. Use the last column to create a title that s applicable to your brand using each row s formula. Confessions of a {insert the title of what you do here} How I Started {desirable industry action} Without {undesirable personal outcome} X Rules for {doing something epic or foundational in your industry} How the Unlikely {good word here} {rise/fame/stats} of {industry thing here} Actually Make(s) Sense The New {insert industry word here} Revolution How to Hack {insert industry word here} Why I {unexpected industry action} and How It {desirable outcome} The New Wave of {industry word or trend} and What It Means for You How to {insert industry verb of importance to your audience} Like a {insert industry word/ position of importance to your audience} X Steps to Your {industry word} Breakthrough The X {industry word} Secrets that Will Change the Way You {industry verb} Confessions of a Personal Trainer or Confessions of a Personal Trainer Who Loves Cookies How I Started Monetizing My Blog Without Losing My Soul 10 Rules for Becoming a Highly Sought After Yoga Teacher How the Unlikely Popularity of Emojis Actually Makes Sense and Can Help You Plan a Killer App The New Blogging Revolution-- And How You Can Get in On It How to Hack Luxury Travel Why I Stopped Weighing In After Workouts and How It Helped Me Get Healthy The New Wave of Niche Virtual Assistants and What It Means for You How to Invert Like a Yogi Boss 5 Steps to Your Chakra Breakthrough The 10 Web Developer Secrets That Will Change the Way You Present Yourself to Employers byregina.com!22

5 Continue checking out all the formulas and examples below. Use the last column to create a title that s applicable to your brand using each row s formula. How to Become {cool adverb} {desirable industry characteristic} as a/an {industry label} X Skills You Need for {desirable industry characteristic or outcome} How I {desirable industry result} Why Every {industry label} Needs to {industry action} X Underutilized/Uncommon/ etc. Ways to {achieve a desired industry result} Why Every {industry label} Needs a/an {industry tool or process} Inside the {industry process of interest to your audience} X Essential {industry tools} to/for {desirable industry outcome} The X Essential {industry tools} You Need for Your {industry situation your audience wants or has} X Quick and Simple Tips for {an industry process} Super Charge Your {situation or process} in X {time unit} Power Up Your {situation or process} by {action(s) people can take} How to Become Insanely Efficient as an Online Coach 5 Skills You Need for Baking the Perfect Cake Every Time How I Went Full Time with My Vegan Coaching Business Why Every Yoga Teacher Needs to Learn Another Language 10 Uncommon Ways to Grow Your Accounting Business Why Every Freelancer Needs an Internal and External Project Checklist for Clients An Inside Look at the Creation of a Feature Film 3 Irreplaceable Apps for Photo Editing The 5 Essential Kitchen Tools You Need for Your Raw Vegan Food Prep Business 5 Quick and Simple Tips for Ending an Argument with Your Spouse Peacefully Super Charge Your Morning Routine in 10 Minutes Tighten Up Your Client Calls by Creating Epic Agendas byregina.com!23

6 Continue checking out all the formulas and examples below. Use the last column to create a title that s applicable to your brand using each row s formula. The Ultimate Guide to {industry process} The Ultimate Guide to Becoming a/an {industry word} The Unofficial Textbook on {industry action} {desirable word to modify the action} How to {achieve a desirable industry outcome}: The Beginner s Guide How to Avoid the X Common {undesirable word} of {insert industry action/result} Why It s Important to {action or mindset} and How to Start Doing It Is {industry word} a Good Fit for You? Here s How to Tell X Signs You re Actually a {industry word} X Things You Should Know About Being a/an {industry position} X Things No One Tells You About {desirable industry outcome} How to Use {industry tool or process} to {achieve a desired result} The Ultimate Guide to Using Google Analytics or The Ultimate Guide to Your Photography Editing Flow After Shooting a Wedding The Ultimate Guide to Becoming an Invitation Designer The Unofficial Textbook on Marketing Your Food Brand Epically How to Develop a Home Yoga Practice: The Beginner s Guide How to Avoid the 3 Common Pitfalls of Monetizing Your Blog Why It s Important to Track Your Instagram Analytics and How to Get Started Is CrossFit a Good Option for Your Fitness Goals? Here s How to Tell 12 Signs You re Actually a Life Coach in Disguise 4 Things You Should Know About Being a Professional Freelance Writer 3 Things No One Tells You About Going Fully Vegan How to Use Smart Sequencing to Create a Memorable Yoga Class byregina.com!24

7 Continue checking out all the formulas and examples below. Use the last column to create a title that s applicable to your brand using each row s formula. The Behind-the-Scenes of How I {achieved a desired industry result} The True Story of How {industry person} {achieves desired industry results} X Ways that {industry tool} Can Revolutionize the Way You {industry action} The {industry label or word} Glossary for Newbies {Industry} Demystified: The Tips, Tricks, and Secrets How to Really {industry action} and X Things You Can Stop Doing How Not to {undesirable industry result}: X Things to Look Out For How to {achieve desirable industry outcome} in {timeframe} Why {being in a/an industry title or position} is {opposite of a common thought} What {something unexpected/ humorous} Can Teach Us About {industry action or process} How {industry title or position} are Like {something unexpected} How {industry action} is Basically Like {unexpected or humorous action} The Behind-the-Scenes of How I Got My Family to Go Trash-Free for 90 Days The True Story of How Instagrammers Build a Following and Make Money 5 Ways that Later (an App) Can Revolutionize the Way You Publish Visual Content The Photography Glossary for Newbies Meal Prepping Demystified: The Tips, Tricks, and Secrets How to Really Gain Subscribers (and 3 Things You Can Stop Doing, Like Now) How to Avoid Weightlifting Injuries: 5 Things to Look Out For How to Get Ready for a 10K Run in 60 Days or How to Prepare a 5- Course Meal in Only One Hour Why Suffering from Writer s Block is the Best Thing for Your New Novel What Kanye s Run for President Can Teach Us About Goal Setting How Creative Entrepreneurs are Like Small Children in Need of Adult Supervision How Starting a Business with a Partner is Basically Like Getting Married to a Stranger byregina.com!25

8 Continue checking out all the formulas and examples below. Use the last column to create a title that s applicable to your brand using each row s formula. The X Types of {industry features} You Can {industry verb} What to Do When You {undesirable industry situation} How to Transition from {a state of being in the industry} to {a new state of being} X Tips to Help You Move from {a state of being} to {a new state of being} How to {something cool in the industry} with/in Only {something unexpected} How to Decide Which {type of industry tool or path} is Right for You X Reasons to {do something unexpected in the industry} Getting Started with {industry word} the Right Way X Ways to Help Your {industry goal or outcome/plan} Not Fail The 12 Types of Food Blog Posts You Can Publish What to Do When You Burn Out from Client Work or What to Do When You Can t Get to Sleep How to Transition from a Single Woman to a Wife and Step Mother or How to Transition from a Hobby Crafter to an Etsy Store Owner 10 Tips to Help You Move from a Poverty Mentality to a Healthy Money Mindset How to Cook an Epic Dinner for Your Wife with Only 5 Ingredients or How to Start a Popular Podcast in 90 Days or Less How to Decide Which Fitness Certification is Right for You or How to Decide Which MBA Program Fits Your Career Goals 5 Reasons to Stop Using Cookbooks or Why You Might Want to Delete Your Current List and Start Over Getting Started with Yoga Inversions the Right Way or Bringing Up Relationship Counseling with Your Spouse the Right Way 20 Ways to Help Your Business Model Not Fail or 5 Key Ways to Make Sure Your New Diet is a Success byregina.com!26

9 Continue checking out all the formulas and examples below. Use the last column to create a title that s applicable to your brand using each row s formula. X Ways to Get {desirable industry feature} How {a feature or situation} Could Be Messing with Your {desired industry outcome or feature} X Things to Try to Revive Your {industry feature or plan} The X Best Quotes About {desirable industry outcome or position} What {popular culture reference} is Trying to Tell Us About {industry feature or word} The Hidden Benefits of {industry action or word} {industry goal or word} 101: What to Expect and How to Attack/ Approach It How to Game the {industry word here} System and Win 5 Ways to Get Your Boss to Notice Your Quality of Work (Without Being Annoying) How Reading Blogs in Your Industry Could Be Messing with Your Creativity 2 Things to Try that Will Help Revive Your Marketing Strategy The 10 Best Quotes About Getting Fit What Dabbing is Trying to Tell Us About What It Means to Stay On Brand The Hidden Benefits of Adding Group Coaching to Your Business Model Family Blending 101: What to Expect and How to Approach It Delicately How to Game the 9-5 System and Win byregina.com!27

10 Think of the next several blog posts you want to create and try to plug them into some of the formulas discussed in class. Brainstorm/Notes byregina.com!28