INTRODUCTION TO FREELANCING. What does it mean to freelance? Growth of freelancing Benefits and the challenges Support available

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1 @TeamIPSE #IPSEstudent

2 Agenda Registration and welcome Introduction to freelancing with IPSE Finding work as a freelancer with Gemma Church, Getitorial Tapping in to business support and networks with Di Tunney, Creative Quarter Nottingham Freelancer panel discussion Networking, drinks and pizza! Close

3 About IPSE The not for profit association representing freelancers and the self employed Research Lobbying and press Education and training Membership body - over 68,000 members Membership benefits include guides, events, networking, advice and discounts

4 INTRODUCTION TO FREELANCING What does it mean to freelance? Growth of freelancing Benefits and the challenges Support available

5 What is freelancing? Short-term, temporary or project based Neither employers nor employees Usually skilled professional workers Usually supply services to a range or succession of clients Have commercial relationships with their clients Work for a fee

6 The rise of freelancers How many self-employed people are there in the UK? Largest occupation group freelancing in UK? age group of freelancers has grown by how much since 2008? How many freelancers in the UK? Fastest growing occupation group?

7 Who can freelance or become self-employed?

8 Freelancer of the Year finalists 2018

9 Where do I start?

10 FINDING WORK AS A FREELANCER Gemma Church gemma@geditorial.com

11 I M THE FREELANCE WRITER WHO GETS TECH. I work as a specialist science and technology journalist, blogger and copywriter. With two Masters in Physics, I then worked as a science journalist and software developer. BUT I had no idea what career I wanted.

12 DO YOU LOVE TECH? No? It doesn t matter. Just find a specialism. My USP? That I ve worked in the science and technology sectors I write about. More work and more pay will come your way. Open to different ways of working.

13 HOW TO PROMOTE YOUR WORK Practice. Be original, work for you and find your voice. Work experience. Across different industries. Build a portfolio. Networking. Go to events and talks. Get involved. Go online. Get a website. Pitch to publications, guest blog, use LinkedIn and freelance websites. Don t give up!

14 THANK YOU! ANY QUESTIONS?

15 Who Wants To Be An Entrepreneur?

16 MY STORY Left Uni Worked in the corporate world Started up a business with two partners Grew it to a company with 20+ people Now work on my own and on a contract with The Creative Quarter

17 WHAT I VE LEARNED AS A FREELANCER. You need to: Be focused Acquire practical business skills Develop your personal branding Create a business network Seek advice and support! And.. Don t give up! Many of life's failures are people who did not realise they gave up. Thomas A. Edison how close they were to success when

18 WHAT S OUT THERE?

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20 WHAT DOES THE BIG HOUSE OFFER? Networking events to connect with and learn from like minded people Workshops tailored to the needs of Creative & Digital businesses One to One coaching & mentoring The chance to learn from businesses in the sector who have grown their own enterprises Signposting to finance, funding and investment opportunities

21 WHO S IN THE THE BIG HOUSE? Big House After 5 Networking Tailored workshops for Creative & Digital One-to-one Coaching & Mentoring Thirsty Thursday Interactive events Elevator Programme One-to-one support Grants One-to-one coaching & mentoring Monthly meet ups Online learning platform; industry talks One-to-one business advice and mentoring Tailored workshops for Creative & Digital Targeted networking Community of talented digital & creative businesses sharing talent, knowledge and inspiration. Monthly meet ups; online learning platform; industry talks Bespoke opportunities for entrepreneurs to upgrade their knowledge and expertise In Good Company theatre company development programme Masterclasses Scratch nights Departure Lounge festival; platform

22 EXAMPLE 1: START-UP BOOT CAMPS Understanding your business, The Business Model Canvas, Customer Relations, Revenue Streams Generating Sales, Understanding your sales pipeline, generating leads, business terms and conditions Money and Action Planning, Sales Forecasting, Cash flow, Running Costs, Registering your business and Tax Your Customer and Marketing, Research. Brand and Image, Web & Social Media Operations and Finance, Delivering Value, Business Systems, Insurance and Intellectual Property. Selling, Pitching, Communications and Presentations, Maximising business advice

23 Creating your brand, USP and mapping out your ideal customer Telling your story and engaging customers on social media EXAMPLE 2: DIGITAL MARKETING : THE ESSENTIAL GUIDE Effective use of Social media - Facebook, Twitter, Instagram and LinkedIn The importance of creating content Advertising on Social media Creating a blog and marketing strategy How to monitor your efforts and the best tools to do this - analytics and google analytics.

24 For further information about The Big House: Di Tunney

25 Freelancer Panel Discussion Caitlin McEvoy- Graphic designer and apparel brand owner Chantal Duarte Freelance sport psychology and project management specialist, and Operations Manager at Game Changer Performance Owen Davies - Freelance film editor

26 IPSE Awards and National Freelancers Day 30 th March 28 th June

27 IPSE Student Membership Tools and resources including contract and business templates Events and webinars from understanding tax to CV development Networking opportunities including National Freelancers Day Access to discounted training Subscription to IPSE Magazine and newsletter Discounts on higher levels of membership And much more

28 ipse.co.uk FREE STUDENT MEMBERSHIP Discount code: MDLSTUDENT

29 NETWORKING

30 Contact Us TeamIPSE