MAKING MONEY. 7 Ways to Get Your Website. Working Smarter, Not Harder SPECIAL REPORT. The Essential Guide To. With Your Website

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1 SPECIAL REPORT The Essential Guide To MAKING MONEY With Your Website 7 Ways to Get Your Website Working Smarter, Not Harder So You Have More Clients More $$$ and More Freedom

2 I m sure that you are like most Entrepreneurs, Business and Life Coaches out there you take pride and you are an expert at what you do. And, maybe like most others in your business you scratch your head when it comes figuring out what you should be doing with your marketing, website or technology in your business. You may have even coached with some of the best in the business only to end up frustrated or even overwhelmed with the laundry list of things they told you need to be doing to build and market your business. Unfortunately most of the training out there focuses on WHAT you should be doing and not on HOW to get it done. I know exactly how you feel, I ve worked with many people just like you helping them to sort it all out and build the foundations that they needed to get their websites helping them to build the six figure businesses. Working with my clients and in my own business I have found that there is are three foundational pieces you need to have in place to build a 6- figure business: Step 1: Build a Money Making Website Step 2: Build a Kick Ass Opt in + Follow Up Step 3: Content Planning + Marketing When you put these marketing tactics in place you will have created a marketing machine that will generate leads for you so you can turn them into clients. And for those of you who already have a 6- figure business, I ve got some tricks up my sleeve in this report to help your website make even more money for you. I ve created this report to help guide you through the basics of building your moneymaking website. I ll take you through each of the 7 strategies you can use to get your website working smarter, not harder. Let s get started, shall we?

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4 1. Offer a Lead Magnet aka Irresistible Free Offer or Killer Opt In First and foremost you need to offer your visitors an irresistible offer that gives them something of value in exchange for their contact information. Even though no money changes hands, consider this as a transaction. And, it is often the first transaction you will have with a prospect. Look at this as your first and often most important opportunity to WOW them. You will need to put your best foot forward provide tremendous value with your Lead Magnet. The Lead Magnet is usually offered on your home page called a landing or squeeze page that is optimized to convert even cold traffic into leads. The landing page doesn t need to be fancy. Here s a high- performing Lead Magnet landing page from one of our businesses in the Kindle publishing niche, The primary function of your Lead Magnet exists to increase leads. Because the Lead Magnet is the very top of the marketing funnel, increasing the number of opt- ins you get will result in higher payouts throughout the rest of your marketing funnels. Ask Yourself This: What irresistible bribe could you offer in exchange for a prospect s contact information? The Do s and Don t of Creating a Free Offer That Works Do solve an immediate problem that your target audience has what the most pressing thing that your audience needs to do in order to get a result? Do help them experience a concrete result quickly and easily Do tell them your story or of others who followed your advice and got results. Gives them social proof that it works Do give them a taste of what it is like to work with you and leave them wanting more Don t make it overly complicated! Don t start selling your services immediately Don t forget to create a follow up sequence

5 2. Build Your Marketing Funnel Now that you have created your Irresistible Free Offer or Lead Magnet, it s time to build your first marketing funnel. The purpose of this first marketing funnel is to take them step- by- step your free offer and help guide them to achieve the result they are looking for. By doing this you start to build your relationship with your prospect and give them a taste of what it is like to work with you. Ideally it should span 21 days and include at least 7 touches by . I suggest that you include an additional bonus about ½ through. The key here is to not sell them anything until they have taken the actions you are leading them through and gotten the results they are looking for. The thing to remember here is that some people will and some people won t take the recommended steps which one would YOU want as your client 3. Build a Trip Wire Product Okay so you are probably wondering - what the heck is a tripwire product and how will this help me convert more leads into clients? Today is the hardest time in history to get someone to part with their money the first time. It s the easiest time in history to get someone to part with their money the second, third, fourth, fifth time. ~ Perry Belcher Use your Tripwire to get your prospects into that buying frame of mind. Your first and foremost goal is to increase the number of customers. At this point you have only generated leads with your Free Offer. You still haven t turned them into customers. Statistics show that as soon as moneys changes a fundamental shift takes place when your prospect turns into a customer. Your Tripwire should be an affordable offer, usually between $1 and $20. The goal of your Tripwire off is to move them from being a prospect to a customer. The conversion of a prospect to a customer, even for $1, is magical. The most common way to make the Tripwire irresistible is by giving it away at cost and, in some cases, at a loss to you.

6 Your goal is not to make a living from your Tripwire offer; it should be to acquire buyers because there is nothing more valuable to you than a list of buyers 4. Use Fans Flood Plugin to Build Your List These days the money isn t just in your list according to Social Media guru Gary Vanyerchuk in his latest book Jab- Jab. Take this opportunity to build your Facebook fan page when people are in the opt- in mode. Your bonus offer doesn t have to be related to your main offer but it does need to be of high value to your audience. Here is an example of a fans flood plugin offer from Marisa Murgatroyd of Live Your Message: 5. Build a Pop Up Let s take a minute or two and talk about pop ups. who says they don t work?! Yes, Pop ups go in and out of vogue but it is worth paying attention to what people who are serious about building their following use. And, there are ways to create effective pop ups that don t annoy the heck out of visitors to your website! Here are a few of my favorites example sites:

7 For more traditional pop ups where they pop up in the middle of the page, take a look at the two examples here: Derek Halpern of Social Triggers. His pop up comes up on the blog page when you are reading I guess he figures that if you are on the blog reading you want to read what he has written and won t be annoyed by the pop up in the middle of the page However, the pop up does not appear on any of his regular page, just on the blog. For a different twist where the pop up comes from the bottom of the page check out: Marisa Murgatroyd of Live Your Message. This pop up was created using pippity popups and is timed to come up at the bottom of the page after the visitor has been on the page about 3-5 seconds. The nice thing about the bottom pop up is that is less intrusive and less likely to annoy the visitor to you site than one opening in the middle of the page. If you have Aweber you can create a pop up. Or for some great wordpress plugins check out Pippity pop ups WP Subscribers

8 6. Create multiple ways for visitors to subscribe to your list I love using Magic action boxes and Feature Bars to achieve this. I learned about the magic action boxes from one of the pro's at list building Derek Halpern over at Social Triggers. This nifty Wordpress plugin gives you the ability to insert a mailing list sign up form right in the any where on a content page, the beginning of or at the end of a blog post. 5 smart places to put your magic action Boxes and feature bars: 1. Put a feature bar right under your header look at what we did for a client right here at Ann Bennett Marketing and see how we built her feature bars right under her header and incorporated eye catching copy and colors that draws your eye right to the feature bar. 2. Or you can set up your feature bar like Derek Halpern has here at Social Triggers as part of your header. His feature bar doesn t really look like a bar but he is using the same methodology to get more people to opt in.

9 3. Add a Magic Action Box on you resource pages and at the end of every blog post like Marie Forleo does here: Tip: Create multiple opt- in offers that relate to the topics you talk about in your blog posts and set up magic action boxes for them 4. Build a resource page and insert your feature bar on your resource page to build more followers look at this resource page we built for a client around his #1 topic that his tribe is interested in and added a feature box in. 5. On your about page did you know that this is probably one of the most visited pages on your website? Next time you are looking at your website analytics take a look and I ll bet that your about page is probably close to the second or third most visited page on your website behind your home page and your blog.

10 So be sure to add a way to give your visitors to get on to your list right inside of your content as they are reading check out how I did this right here at kristen- poborsky/ 7. Create great content and market it. The more content I put out, the luckier I get. - Gary Vaynerchuk Content done well and on a consistent basis is one of the most effective ways that you can market your business and build your online reputation as an expert in your field. Sadly, I see this as the hardest thing to get my clients to do! And when they do commit and actually do it for a few months, they end up seeing the results and become raving fans. Let me share a quick story about the results a one of my clients has gotten by following this method: For the past two years this client has been consistent about creating a weekly tip to send out to his subscribers. We get together monthly to brainstorm ideas for his upcoming tips and review what his audience has been engaging with in order to make sure we are giving them more of what they want. Here s a peek at the results he s gotten with content marketing: This client is consistently #2 in Google rankings for his niche in his local market area His website traffic tripled and has consistently stayed at that level His open rate stays consistently 20 to 25% In 2013 his list doubled in size He now does Skype sessions with clients because they come to him from all over the country He s raised his rates to $200/hour You need to know that this did not happen overnight, it took consistency, dedication and knowing his marketing results to get those results.

11 One of the best ways to get started with content marketing I find is when we can come up with a content creation plan that gets their creative juices flowing. Then the client ends up being excited about sitting down each week and write to his or her audience. Here s an example of brainstorming to create a content marketing plan that resonates: I recently spent time with a client working out their content plan and she told me that her Facebook engagement was high and she has no problem starting conversations with her tribe there. So we spent a few minutes reviewing her most engaging posts and came up with the idea of taking her most popular weekly post and turning it into a blog and e- zine article to share with her tribe weekly. Problem solved and I could hear in her voice the excitement when we hit upon an idea that clearly resonated with her and her followers. The last thing you want to do is to build a list of eager followers and then go silent. One of the most difficult things to do when marketing is to warm up a cold list. So get out there and share your content, your tribe wants to hear from you!

12 About Kristen Poborsky Kristen is an implementation & marketing expert who takes her clients visions and brings them to life. Not only does do she bring ideas to life she adds in strategies and marketing tactics that work based upon her years of work building successful 6- figure businesses. Kristen s main focus is on helping clients just like you generate more leads so you can turn them into clients. She also supports her clients by building marketing and business systems to run their businesses so that they can focus on what they do best. Kristen s background includes helping her clients build thriving 6- figure businesses by building marketing and business systems that drives more traffic and converts visitors into customers. She brings together a unique blend of business management, systems development and marketing experience from such corporate giants as Microsoft and Eddie Bauer. Kristen and her team are here to support you in bringing your vision to life and achieve results.