Patient Care. October 12-14, 2017 Orlando, FL FOUNDATION. Direct Primary Care Conference Tentative Agenda DOCS4. (Subject to Change - Ver 5.

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1 Direct Primary Care Conference Tentative Agenda (Subject to Change - Ver 5.1) October 12-14, 2017 Orlando, FL 2

2 Direct Primary Care 2017 Thursday, October 12, pm - 8pm Registration Open 6pm - 8pm Welcome Cocktail Reception President Lee Gross, M.D. & Secretary Hal Scherz, M.D. The conference launches with a cocktail reception (2 free drinks each) and expansive hors d oeuvres to start the event, introduce key players, and begin the networking that will build a physician support team designed to last a lifetime. A Family Friendly Welcome Event Physicians Foundation Ad The practice model for why you became a physician. 3

3 Friday, October 13, :00am - 10:00am 7:00am - 8:00am 8:00am - 8:20am Registration Open Breakfast Breakfast Tables by Area of Interest Select a table based on your area of interest to share thoughts and experiences in building a DPC practice. Introductions and Acknowledgements Hal Scherz, M.D. & Physicians Foundation Board Representatives Introductions Panel #1 - Big Picture - Introduction for Breakouts CME: 1.75 hours 8:20am - 8:40am 8:40am - 9:00am 9:00am - 9:20am 9:20am - 9:40am 9:40am - 10:10am Historic Perspective - How We Got Here Ryan Neuhofel, D.O. Detailing the appeal and growth of DPC. How we got here. Raising the Bar in DPC Entrepreneurship Julie K. Gunther, M.D. Working through challenges Defining the Winning Formula Josh Umbehr, M.D. Implement value and understand why practices succeed Marketing Your DPC Practice Chad Savage, M.D. Marketing DPC, the elevator sales pitch & being the best doctor Moderated Q&A Moderated by Lee Gross, M.D. Audience participation 10:10am - 10:30am Coffee Break 4

4 Panel #2 - Legal Friday, October 13, 2017 (continued) Direct Primary Care 2017 CME: 1.25 hours 10:30am - 11:00am 11:00am - 11:30am 11:30am - 11:50am Legal issues, contracting issues, compliance Phil Eskew, DO, JD, MBA Top issues discussed by the legal mind dominating the front lines of DPC legal issues Update on Legislative and Policy Landscape Jay Keese, DPC coalition Detailed update on state and federal legislative / policy issues Moderated Q&A Moderated by Hal Scherz, M.D. Audience participation Lunch Keynote Speaker 12:00pm - 1:00pm Doug Farrago, M.D. Author - DPC: The Hero s Journey Understand the forces motivating the DPC physician 1:00pm - 1:20pm Book Signing - Dr. Doug Farrago Panel #3 - Free Market Medical Association CME: 1.75 hours 1:30pm - 2:00pm 2:00pm - 2:30pm 2:30pm - 3:00pm Free Market in Health Care Chris Markford, Florida Chapter, Free Market Medical Assoc. Understand the role of the free market in health care Working with Plans Jay Kempton Describe working with employers / TPAs / Self funded plans Breaking the Cost Curve Lee Gross, M.D. Discuss how DPC practices can add value 3:00pm - 3:20pm Moderated Q&A Moderator: Megan Freedman, Free Market Medical Assoc. The practice model for why you became a physician. 5

5 Friday, October 13, 2017 (continued) 3:20pm - 3:40pm Coffee Break Panel #4 - Doctors Lounge Radio Show - Live 3:40pm - 4:40pm HHS Secretary Tom Price, M.D. (via Skype)** Health & Human Services Secretary Radio Hosts Hal Scherz, M.D. and Mike Koriwchak, M.D. discuss relieving regulatory burden with Secretary Price. Expect moderated Q&A Cocktail Reception 5:30pm - 6:00pm Cocktail Reception Dinner Keynote Speaker 6:00pm - 7:00pm Grace-Marie Turner President of the Galen Institute Promoting a competitive patient-centered health marketplace 7:00pm - 7:30pm Book Signing - Grace-Marie Turner 6 Networking Reception 7:00pm - 830pm Networking Event **to be determined

6 Saturday, October 14, 2017 Direct Primary Care :00am - 10:00am Registration Open 7:00am - 8:00am 8:00am - 8:20am Breakfast Breakfast Tables by Area of Interest Select a table based on your area of interest to share thoughts and experiences in building a DPC practice. Announcements & Recap of Friday Session Beth Haynes, M.D. & Ori Hampel, M.D. Breakout Sessions Track 01 New Startup Track 02 Established Practices (recommended for practices > 6 months) 8:30am - 9:30am 9:30am - 9:40am Legal challenges for the startup DPC practice Phil Eskew, DO, JD, MBA Discuss basic contracting, pitfalls and precautions. Differentiate between Direct Primary Care, concierge and hybrid. Describe opting out of Medicare Break for room change Overcoming logistical challenges for the established practice Drs. Lisa Davidson, Jeffrey Gold, Nicholas Tomsen Discuss overcoming challenges and advanced marketing strategies Staying positive, keeping your eye on the prize 9:40am - 10:40am Startup basics Drs. Jennifer Harader, Delicia Haynes, Vance Lassey Discuss establishing pricing for labs, imaging, pharmacy, etc. Determining pricing structure Detail basic marketing Dos and Don ts Setting up your practice & keeping overhead low Analyze getting the transition right The practice model for why you became a physician. DPC movement, regulatory challenges, and growth strategies Drs. Josh Umbehr, Ryan Neuhofel, Kim Corba Engaging the media and going viral. #Snowball Discuss how to spread the message Review regulatory challenges affecting practice growth 7

7 Saturday, October 14, 2017 (continued) 10:40pm - 10:50pm Coffee Break General Session - Case studies in DPC startups CME: 1.75 hour 10:50am - 12:35pm Moderated panel discussion Moderator: Julie K. Gunther, M.D. Discuss pitfalls and problems that physicians encounter. Analyze succesful and failed practices. Panelists: Drs. Jessica Davis, Tom White, Kissi Blackwell, Jennifer Harader, Rob Rosborough, Nicholas Tomsen and James Londyn 12:35am - 12:45pm Closing Remarks Lee Gross, M.D. Florida Medical Assoc Ad 8