How to create a talk With Terri Trespicio
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1 How to create a Ted-Worthy talk With Terri Trespicio
2
3 BUT HERE S THE THING
4 But! You worry that you don t have something important enough to say. Or the authority to say it.
5 But! You don t have a book, a big social platform, or any contacts in the business.
6 But! You re not sure how to break through to your big idea.
7 But! The only thing you re good at doing, frankly, is talking yourself OUT of your big ideas!
8 What You re About To Learn
9 01 Learn the difference between a regular talk and a TED-worthy talk
10 02 What makes a TED-worthy talk
11 03 How to think about creating a TED talk
12 Everything you learn today can be applied to any talk.
13 Our model:
14 I REALLY wanted to do a TED talk.
15 Simon Sinek Chimamanda Ngozi Adichie Amy Cuddy
16 Aha! My a-ha moment came when I realized it wasn t about me, or my story. Or my resume. It was about what I had to say.
17 Aha! I realized I had to bring something to the table that only I could.
18 Why Me?
19 Stop Searching for Your Passion 3+ million views
20 It s Time to Rethink Happily Ever After TEDxStLouisWomen - 1 year later
21 I ve spent my career trying to create content worth reading and watching.
22 Today, I work with and speak to companies on how to nail their messaging.
23 And I teach a few online courses, too.
24 I have a lucrative speaking career Mindshare BlogHer Blackstone Barron s Ernst & Young How Design Live BlogHer TEDxKC TEDxStLouisWomen Emerson College Harvard Kennedy School
25 This is me being a wiseass I m also a stand-up comic in NYC.
26 I ve helped OTHER people create, develop, and deliver their talks.
27 SO HOW DO YOU START?
28 02 Know what makes a TED-worthy talk
29 It is 18 minutes or less Centers on a single idea worth spreading About what you give, not what you get Copyright 2017 Terri Trespicio All rights reserved.
30 It s not a sermon a promotional platform straight storytelling industry specific motivational speaking Copyright 2017 Terri Trespicio All rights reserved.
31 You don t get a TEDx talk; you give one. Copyright 2017 Terri Trespicio All rights reserved.
32 What TEDx is looking for
33 What They Want An idea worth spreading An compelling take or unique perspective Great storytelling Intriguing, authentic, confident presenter Someone others can relate to Copyright 2017 Terri Trespicio All rights reserved.
34 And Don t Want Slick corporate sales/motivational speaker All style, no substance Platitudes, cliches, and things we know already Low energy Fake energy Industry-specific content Copyright 2017 Terri Trespicio All rights reserved.
35 WHAT MAKES A TED-WORTHY TALK It s born of curiosity.
36 WHAT MAKES A TED-WORTHY TALK It challenges an existing idea.
37 WHAT MAKES A TED-WORTHY TALK It doesn t talk B2B or B2C, but human to human.
38 WHAT MAKES A TED-WORTHY TALK It solves a problem.
39 WHAT MAKES A TED-WORTHY TALK It s an invitation, not an order.
40 WHAT MAKES A TED-WORTHY TALK Only you can give it.
41 WHAT MAKES A TED-WORTHY TALK It s not a motivational speech.
42 Motivational speaking: Stirs emotions based on what you already know. A TED-worthy talk: Illuminates & incites based on new knowledge.
43 A Word About Audience TEDx talks are universal by design TEDx is not just an event; it s a community Copyright 2017 Terri Trespicio All rights reserved.
44 03 The idea worth spreading
45 Your talk is about ONE idea.
46 My idea: Follow your passion is lousy advice.
47 In TED parlance, it s called the throughline (15 words or less)
48 The idea I delivered: You don t follow your passion; your passion follows you.
49 Your Ted-Worthy Topic Raises awareness of one problem
50 Your Ted-Worthy Topic Offers a different perspective on one issue
51 Your Ted-Worthy Topic Corrects a single misunderstanding
52 Your Ted-Worthy Topic Changes the way people think about one topic
53 Example #1 Topic: The Selfie Assumption: Selfies are evidence of narcissism, lost connection, lack of empathy. New idea: Selfie is actually evidence of a need to connect, not a lack of one.
54 Example #2 Topic: Love and relationships Assumption: True love must last forever to be real. New idea: Just because your relationship ends doesn t mean it wasn t worth it, and it doesn t mean you cannot or will not love again.
55 Setting up the argument KELLY MCGONIGAL MAKE STRESS YOUR FRIEND
56 The turning point BRENE BROWN, THE POWER OF VULNERABILITY
57 The experiment JAMES VEITCH, THIS IS WHAT HAPPENS WHEN YOU REPLY TO SPAM
58 Your number one task as a speaker is to transfer into your listener s mind an extraordinary gift, a strange and beautiful object we call...an idea. CHRIS ANDERSON, TED CURATOR
59 Think you don t have an idea? Wrong. You have tons!
60 The Idea WORKSHOP
61 You Are Entering THE JUDGMENT-FREE ZONE Copyright 2017 Terri Trespicio All rights reserved.
62 THERE IS NO SUCH THING AS A BORING TOPIC.
63 Curiosity: I always wondered why we do X. So I looked into it. Why are we so afraid of X? I explored it and here s what I found. I had this problem. Here s what I did to find a solution. Copyright 2017 Terri Trespicio All rights reserved.
64 Change Of Heart I used to love X. And then Y happened. I used to be afraid of X. Until Y happened. I ve done a 180 on X. Here s why. Copyright 2017 Terri Trespicio All rights reserved.
65 Contradiction The worst thing turned out to be the best thing. Here s why. I used to hate X and now I love it. I always believed this, but then I realized that and now I m different. Copyright 2017 Terri Trespicio All rights reserved.
66 Find Your Idea What is one assumption that you challenge? When did your beliefs change? Where was the struggle?
67 ASK YOURSELF What assumption or idea would you like to challenge?
68 ASK YOURSELF How has this idea changed you?
69 ASK YOURSELF Why does this matter now?
70 What s your idea?
71 STEP 2: Idea funnel Subject What is the general subject area you want to speak about? Let s get more specific: The topic is the what of the idea What are the assumptions? What is a given? What do we already think we know? What is the context? What are the circumstances that inform this topic? Topic Assumptions Context Stakes Conflict Discovery Apply What s at stake? This is the so what. Why does this matter now? What is the conflict? What two ideas or thoughts are fighting? Where is the friction? Where there s friction, there s a spark. Your a-ha moment, your discovery. How do we apply that discovery to our lives? What now? Copyright 2017 Terri Trespicio All rights reserved. YOUR IDEA IS YOUR THROUGHLINE: 15 WORDS OR LESS
72 Think of your talk as a road trip. Copyright 2017 Terri Trespicio All rights reserved.
73 Where are you taking us? Copyright 2017 Terri Trespicio All rights reserved.
74 You might have: An IDEA, but need the stories
75 or you might have: A STORY, but need the idea
76 Tell me. Show me. Change me.
77 Your idea can t go out there naked. It has to wear something.
78 Your story, examples, anecdotes are the clothing your idea wears.
79 Show Me When did everything change? What stories, examples, scenes illustrate it? How can you make me understand it?
80 Try it! What ONE story do you feel you must tell?
81 Let s TRY IT!
82 Avoid COMMON MISTAKES
83 Problem #1: They don t know how they sound. >>Record and listen.
84 Problem #2: Too much throat clearing. >>Get to the point early & return to it often.
85 Problem #3: They try to cover too much. >>Don t boil the ocean; think espresso: small, strong, potent.
86 Problem #4: They make big assumptions, use jargon and industry terms. >>Start from zero.
87 Problem #5: They wing it. >>Put more work on the front end.
88 I Know WHAT YOU RE WORRIED ABOUT
89 What if I m not an expert?
90 The Definition Of Expert: A person who has a comprehensive and authoritative knowledge of or skill in a particular area.
91 What if I haven t done a lot of speaking?
92 If you know how to talk to a group of friends over dinner, then you know enough to speak publicly. CHRIS ANDERSON, TED CURATOR
93 It s actually not about you at all. (Phew!)
94
95 Everyone is talented, original, and has something important to say. Brenda Ueland, If You Want to Write
96 My gift to to you! 25 Questions to Help You Discover Your TED-Worthy Idea
97 YOUR WHEELS ARE TURNING!
98 Right now Your head is spinning with ideas and inspiration.
99 Right now You think you have a good idea but you re not 100% sure.
100 Right now You re worrying that it s already been done.
101 Tell me! How do you feel right now? Excited? Geared up?
102 THE OBVIOUS QUESTION How do you pick an idea, create a TED-worthy talk, and deliver in a way that gets attention and leads to more speaking?
103 It s Time. Make THIS the year you become the speaker everyone talks about. How? With a proven approach for doing it
104 Remember Everything I ve shared with you today has been used successfully by me and others I ve trained to deliver at TEDx and other high-profile events. I know how this works.
105 Could you do it on your own? Sure. But how long will it take you? Six months? A year? How will you stay accountable? How will you know what to do differently?
106 WANT TO LEARN HOW TO Land your game-changing idea, create an unforgettable talk, and pitch it to organizers?
107 Land Your Idea. Craft the Talk. Wow the Crowd.
108 A soup-to-nuts, six-week plan for landing on your key idea, crafting your talk, killing it on stage and getting asked (and paid) to do it again and again.
109 WHAT YOU GET 4 pre-recorded modules Worksheets, resources, and guides and slides 5 live Q&A calls with me Exclusive access to our private Facebook group Lifetime access to the membership area Bonus audio with industry experts and event organizers Case studies of people just like you working on their talks PLUS: FREE tickets to the live Tapped to Speak event (Fall 2017)
110 Module 01 Find your idea worth spreading; come at it with a fresh perspective, tap the tension, discover the heart of your talk.
111 Module 02 Find the arc, plan the structure: Choose a container for your ideas and story; learn to zoom in on the details while creating a larger arc and the right format.
112 Module 03 Develop your story; select the key artifacts that embody and communicate your idea simply and powerfully.
113 Module 04 Master the pitch: How to position yourself and your brand for exposure & networking. (Plus: insight into the TEDx process!)
114 * Work on and apply the principles of the course to your own talk this week.
115 Wrap Up Final week wrap up and Q&A! You ll have the opportunity to ask questions and discuss any road blocks.
116 What You Walk Away With A signature talk that you can start pitching Clarity on your topic and your brand messaging Tools for turning your story into a TED-worthy talk An understanding of how organizers think A replicable process for approaching EVERY talk you give
117 Most Importantly You ll transform your own ability to captivate and engage a live audience
118 High Praise FROM FOLKS YOU MIGHT KNOW
119 If you want to move the masses with your words and ideas, I cannot recommend Terri s coaching and expertise highly enough. She s one-of-akind and truly a genius at what she does! SELENA SOO CREATOR, IMPACTING MILLIONS
120 I'm endlessly impressed and blown away by Terri's work. She brings precision, priceless insights, and a little bit of magic. I can't get enough of this woman! FA R NO OS H TO R A B I HOS T O F T HE S O M ONE Y P OD CA ST, COLU M NI S T, OPR A H M AG A ZI N E
121 Here s What OTHER STUDENTS HAVE TO SAY
122 Course Graduate! What you get in this course is access to Terri's creative and strategic mind. I've been awed by her ability to turn a vague idea inside out in order to find the compelling and unique nugget that is TED worthy. LAURA TEMPESTA INNOVATOR & FOUNDER, BRAVOLUTION
123 Course Graduate! "I've taken several courses that cover TEDx style speaking and I never came across any that helped me dig into my idea and structure like Terri's. I've definitely become a better writer for it." LI N DA U G ELOW PR E S EN TAT I O N & CON F ID EN CE COAC H
124 Course Graduate! If you have an idea, if you want to speak, this course will help to turn your big inspiration into a speaking reality. Terri knows her stuff, delivers with style and cares about what you have to share with the world. SARAH BYRDEN Tapped to speak SEX EDUCATOR & ADVOCATE at TEDxVail 2017!
125 Just Enrolled! I decided to sign up for two reasons: To help me do some focused thinking, and to help me craft and deliver a compelling story. While I plan to live to be 100, I don't want to waste any more time not being the best version of myself! ANNE KRITZMIRE MANAGING DIRECTOR NUVEEN
126 Just Enrolled! When I present in front of a group I'm confident with the content, however I constantly ask myself, Are they engaged? Am I making this interesting? You covered 141 slides in 45 mins and never was I bored or uninterested. I want to present like that! JENNIFER ALBERDING SOUTHEAST SR REGIONAL DIRECTOR WILLIAM BLAIR
127 You don t have to do this alone.
128 Are you ready to get your big idea out of your head and into the world?
129 OK. SO, WHAT S IT COST?
130 1:1 Customized Talk By A Pro $5,000 15,000 for ONE talk, ONE time
131 Tapped To Speak Program TOTAL VALUE $8000
132 YOUR INVESTMENT Just $997 tappedtospeak.com
133 GO ALL IN: Full trainings + recordings PLUS: $997 VALUE: $8000 Live Q&A calls Private FB group access BONUS audio with industry experts FREE tickets to Tapped to Speak LIVE tappedtospeak.com
134 How do I know it s a fit?
135 It s Perfect For You If You Want to stick the landing on your signature talk and are struggling with the idea Want to land your breakthrough idea and ramp up your speaking career Are craving support, feedback, accountability
136 What You Get: 4 online trainings (2950 VALUE) 5 live Q&A calls ($3250 VALUE) TOTAL VALUE: $8000 Worksheets, resources, and guides ($650 VALUE) Private FB group access ($1000 VALUE) BONUS audio interviews with industry experts ($150 VALUE) FREE tickets to Tapped to Speak LIVE (fall 2017)
137 GUARANTEE Money Back GUARANTEE If you do the work, show me your results and are still not satisfied, I will refund you.
138 TappedtoSpeak.com
139 Next Steps Go to tappedtospeak.com Hit the red I m in! button Fill out the order form Check your for confirmation tappedtospeak.com
140 It s rare to work with such an engaging and inspiring instructor. JEFFREY SEGLIN, HARVARD KENNEDY SCHOOL I'm endlessly impressed and blown away by Terri's work. FARNOOSH TORABI, HOST, SO MONEY PODCAST I cannot recommend Terri s coaching and expertise highly enough. SELENA SOO, CREATOR, IMPACTING MILLIONS Discover & create your signature talk Get clear on your topic, mission, and focus Discover a replicable process for EVERY talk Turn your story into a TED-worthy talk GUARANTEE Money Back GUARANTEE tappedtospeak.com
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