YOUR CALLING. YOUR VISION. YOUR BRAND.

Transcription

1 YOUR CALLING. YOUR VISION. YOUR BRAND. D E VELO P MENT W ORK S HEE T S D E FINE Y OUR C A L LIN G Why are you doing doterra? What is the di erence you can make in other people s lives by sharing doterra? How are people better o by having attended one of your classes? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 1

2 What are some of the bene ts of having doterra products in the home? How can doterra improve the quality of your life? What do you love to do? What are you passionate about? What are your talents and gifts? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 2

3 D E FINE Y OUR V ISION 25 things you would do if you had $5,000 more per month and/or achieved Diamond/Blue Diamond? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 3

4 What 3 things if you did them would improve the quality of your life? What 10 things do you want to accomplish in the next 12 months? What 3 things do you want to accomplish in the next 12 weeks? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 4

5 Write out your ideal day if money or time were not an issue? What will you have to sacrifice in the short term to live your dream in the long term? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 5

6 59 QUESTI O NS T O B R A ND Y OUR SELF Who do you want to be personally and professionally? What do you want to do personally? What do you want to do Professionally? 4. Things you want to have Personally? 5. Things you want to have Professionally? 6. People you admire? 7. Characteristics you want to Emulate? things you would do with an extra $5-10k per month? 9. Things you regret in your past that you don t want to repeat? 10. What are your strengths? 1 What are your weaknesses? 1 What are your mental blocks? 1 What is your Passion Pro le? 14. What are you passionate about? 15. What is your story? Everyone has a story. What have you gone through that has made you who you are today? 16. What is your background? 17. What are you most talented at? 18. What skills do you have? 19. Does your experience match your talents 20. Why did you choose your career? 2 What do you want to o er? 2 What makes you unique and di erent? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 6

7 2 What are your core values/beliefs? Remaining true to your core values is an important part of making your brand authentic. How can your brand re ect what you believe and live by? 24. What scares you? 25. If you had all of the money you needed, would you still do what you are doing for work? If NO, what would you do? 26. How do you describe what you do in one sentence? 27. What is your message? What is the primary message you want to convey? 28. What are you really selling? 29. On a scale of 1 to 10 how committed are you when attacking a work goal? 30. On a scale of 1 to 10 how committed are you when attacking a personal goal? 3 Who do you want to help? 3 What is the emotional di erence you can make in other people s lives? 3 How old is your ideal customer? 34. What generational values does your ideal customer have? Di erent generations respond much di erently to products and services than Millennials. Do you know the generational pro le of your ideal customer? If so, what is it? 35. What is their income level? 36. What does your ideal customer do for fun? 37. What is the marital status of your ideal customer? 38. Do they have children? 39. Do any children live at home? 40. What TV shows do they prefer? 4 What blogs or websites do they visit most often? 4 What is your customers greatest fear? 4 What is your ideal customer s greatest frustration? 44. What is your ideal customer s dream? 45. What compelling event or need would cause them to search for what you can o er? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 7

8 46. What do you have in common with our ideal customer? 47. Who would be your competition? Everyone in every niche has a competitor. Even if you don t have someone in your niche that o ers the same products / services / information as you do, there s always someone you compete with in search engine rankings for your keywords. Know who they are. 48. What do they do that makes them a competitor? 49. Do you feel your competition could be a mental block to your success? If so, How? 50. How does your competition di erentiate them? 5 What do they o er? 5 Are they marketing to the same audience as you? If it appears they re marketing to a di erent audience, you might need to re-evaluate whom your audience really is. 5 What are they better at than you? 54. What are you better at than them? Which of your strengths can you emphasize in your branding to give yourself a competitive advantage? 55. Are they trying to attract an audience from a speci c geographic area? Are they targeting a local, regional, national, or international audience? Where do they have gaps in their coverage that you could ll? 56. What is their value proposition? Is the value they provide their audience obvious, or is it di cult to nd? Can you do a better job of conveying value to the same audience with your brand? 57. What are they really selling? 58. What emotional need do they satisfy? 59. Branding is an experience. What is the ideal experience you want to give your customers? Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 8

9 What do you do? (30 seconds) What do you do (1 Minute) Why should people work with you and your team? Write a Letter to yourself as if it s 2 years from today s date. What are you doing? What do you picture? What had changed in your life? (Use a separate sheet of paper) Copyright Pure Healthy Essentials - STARfish 2017 All Rights Reserved 9