Marketplace: A Winning Strategy for Your Business
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1 Marketplace: A Winning Strategy for Your Business Presented by: Jesse Richardson And Vivek Garg See the Marketplace in action: cratejoy.com
2 Meet Us! Connect with us! Jesse Richardson Vivek Garg The Marketplace: Free Resources & Videos SubscriptionSchool.com GM, Marketplace Please note: Webinar is being recorded & will be available! Facebook Group Facebook Page Cratejoy Knowledge Base forum.cratejoy.com
3 Overview: What is the Marketplace & How it Works How we market your box Best practices for listings (?) Assignment!
4 Part 1: What is it & How it Works What is it? Why is it awesome? Listings, Categories, Reviews
5 The Marketplace: What does it do. The #1 problem our merchants report: customer acquisition. They want... Help with understanding how to acquire subscribers More marketing opportunities & channels to reach new potential subscribers The Marketplace (and our MP team) tackles this head on.
6 The Marketplace: What is it? The Marketplace at Cratejoy is the Amazon/Etsy of subscription boxes. We make it easy for people to discover amazing new subscriptions. How do we do it: Super awesome listing pages Category searches Collections Eco, Beauty, Geek, Food, etc Most-Loved, Summer Boxes, Back to School Trending & Hot Subscriptions
7 The Marketplace: Subscriber Reviews! Another big perk of the marketplace? Subscriber reviews. It s easy for your subscribers (and potential subscribers) to find & leave reviews on your box.
8 First: CoCA. What s CoCA? & Why CJ Commission is a (ridiculously) good deal. Part 2: How We Market Your Box Ads, influencers, organic traffic Box Insider Marketing And more!
9 Cost of Customer Acquisition: What is it? CoCA stands for Cost of Customer Acquisition. And it s a big deal. Facebook: $ Youtube: $ Organic Content: Tons of Time! With the Marketplace - you pay for PERFORMANCE.
10 How We Market Your Box: FB Advertising Merchant sales from our Facebook ads are growing 20% MoM. Some examples:
11 How We Market Your Box: Box Insider Cratejoy s Box Insider is a popular blog that features over 50+ boxes each month. It has its own team talented writers crafting interesting content, which is then promoted through FB, syndication & s
12 How We Market Your Box: Box Reviewers There are some major box review sites out there. We ve partnered with them. Why is that great? They give priority to Cratejoy boxes They can hard to get a hold of, negotiate, and pressure to complete reviews We are always adding more!
13 How We Market Your Box: Influencers One of the newest ways we market our partners is with influencers. This exposes you to a huge, captive audience that s already loyal to niche-driven channel:
14 How We Market Your Box: Marketing Cratejoy has nearly 100,000 subscribers -- all interested consumers who love subscription boxes. (Growing at 30% month over month) Based on themes and collections.
15 How We Market Your Box: Yes, even more. Plus, we re doing tons of other interesting things to grow interest in subscription boxes. And that means more potential subscribers for you.
16 Part 3: Best Practices & What Merchants Think What do high-performing listings have in common? What do active merchants think about the Marketplace?
17 Best Practices: Maximize conversions Want to maximize conversions on your marketplace listing? Build a listing that works for you. High-quality product pictures Great description that sells your product and what s inside Honest & positive reviews from subscribers Other good examples: The Bookish Box Love+blessed
18 Testimonials: Here is what people think
19 What are you waiting for?
20 Assignment: NEXT Wednesday! It s August 17th. By Aug 24th, you should have your marketplace listing live and ready for public consumption! Make sure you have 1 subscriber (required!) Edit and optimize your listing based on the advice here Submit your listing for approval Next up let us do some work for you and focus on building your business!
21 How it Works: Setting Up Your Listing Setting up your listing is super easy. Like really, really easy!
22 Commonly Asked Questions Can I do my own marketing? What if I want to work with these partners directly? When do I get charged for the 10% fee? Is 10% higher than I would normally pay? Why is the fee recurring? Why are there subscriber reviews on the Marketplace? How do I get more exposure with you?
23 Q+A Add some questions to the right panel. Let s chat!
24 Recap: We take on the overhead & operations, so you can build your business. We take the risk, you pay Action Item Reminders performance. 1. Check out the marketplace & see what we re doing! 2. Submit your listing for approval 3. Contact for more info.
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