HAPPY BIRTHDAY TO FLOURISH & THRIVE ACADEMY!

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2 HAPPY BIRTHDAY TO FLOURISH & THRIVE ACADEMY! We re so happy to give you this gift in celebration of Flourish & Thrive Academy s 3 rd Birthday! Thank you so much for being a part of our community. We wouldn t be able to do any of this without the support and involvement of amazing designers like you! For this Cheatsheet we ve compiled several resources that will help make your online marketing efforts a little bit easier. Inside you will find: The Blog Topic Brainstorm Newsletter Idea Cheatsheet Follow-Up Autoresponder Templates Enjoy! xo, Tracy & Robin

3 F&TA S ONLINE MARKETING CHEATSHEET THE BLOG TOPIC BRAINSTORM Whether you ve had your blog for years or you re starting with a blank slate, consistently coming up with fresh topics to write about can be challenging to say the least. Sometimes, we all just need an idea to get started. We ve all been there! Lucky for you, there s no need to rehash posts about your designs over and over again when there are OVER 50 ideas here ready for the taking! 1. Promoting Your Products 2. Client Testimonials 3. Showcase real life clients: how they wear it 4. Holiday and Seasonal Topics 5. New Collection Inspiration 6. Jewelry and Fashion Trends 7. Articles about your jewelry niche 8. Jewelry Care Tips 9. Celebrity Showcases 10. Styling 11. Lifestyle topics (recipes, how to s, tips your DC will like) 12. Specific materials, practices or techniques 13. Holiday Focus - gift giving 14. Jewelry Gifts by Profile (Moms, Wives, Friends, etc.) 15. Jewelry Shopping for a Picky Person 16. Shopping for Bridal Jewelry: A How-To Guide 17. Favorite Jewelry Look of the Week 18. Problem Solved (i.e. Earrings for Small/Big Ears, Necklaces for Every Neckline) 19. Jewelry on a Budget: Tips 20. Recreate a Look / Look for Less 21. OOTD / JOTD: Outfit of the Day / Jewelry of the Day 22. Antique Jewelry / Historical Inspirations 23. Film: A Movie that Inspired a Look 24. Life Experiences (Readers want to hear about you!) 25. Tell the story of a personally important piece of jewelry, worn on an important day 26. Color Trend / Seasonal Trends 27. Interview! (Fellow Designer, Stylist, Blogger etc.)

4 28. Shopping Hauls & Splurges 29. Men s Fashion 30. Shopping for Men s Jewelry: A How-To Guide 31. Fashion Week(s) and Runway Looks 32. Routine: Everyday Looks 33. Day-Off Look: How-To 34. Style a Family Member / Friend 35. Favorite Websites for Inspiration 36. Favorite Twitter and Instagram for Inspiration 37. Materials and Techniques in Your Designs 38. Style or Mood Boards: how to wear your jewelry looks 39. Gemstone Information (Birthstones, Meanings) 40. Jewelry Storage Ideas 41. Materials: Types of Gold, Diamonds, etc. 42. Jewelry Repair / Restoration 43. Giving Back to the Local Community 44. Current Events (i.e. Michelle Obama s Style) 45. Modern Jewelry / Fashion Business Commentary 46. Charity / Cause (i.e. Feminism, Habitat for Humanity) 47. Matching Makeup to Jewelry 48. Matching Hair to Jewelry 49. Before & After Using Your Designs 50. Ask Readers: Polls or Surveys 51. Why You re Designing (Sometimes, a purely heartfelt post does the trick!) 52. Behind the scenes, How your jewelry is made

5 NEWSLETTER IDEA CHEATSHEET Keeping up with your list subscribers and customers on a consistent basis via is a key aspect in building your brand and making more sales. Now, you might know that consistency is important, but we know it s sometimes challenging to come up with ideas. We ve compiled a list of newsletter ideas to help you stay on top of your newsletter game. But before you get started, here are... A few more key notes about your newsletter: Keep it fresh Make the content highly visible and image heavy Consider having a custom template designed Create pinnable style graphics so your readers can pin if they like Link to items for purchase or your shopping cart Create strong calls to action at the end of the newsletter Okay, now on to the list of things to write about in your newsletter Blog Posts 2. Tips, Tactics, How-To's, Tutorials 3. Industry News / Third Party News 4. Events, Dates to Remember, Holidays 5. Interesting Facts 6. Reviews 7. Photos 8. Contests / Contest Winners 9. Resources 10. Company News - Updates, Improvements, New Projects, Volunteer Projects 11. Infographics 12. Webinars and/or Videos 13. Testimonials, Client Features and Case Studies 14. Recipes 15. Fan Photos 16. Item of the Week 17. Sales and Promotions 18. Gift with Purchase

6 19. Limited Edition or Exclusive Item Push 20. Holiday or Seasonal Gift Ideas (ie. Mother s day,graduation, Holidays) 21. Weekly Round-Up: Links You Loved This Week 22. Weekly Round-Up: Looks You Loved This Week 23. Personal Updates in Relation to Your Brand (Lifestyle, Personal Style, Design Techniques and Inspirations) 24. Seasonal Looks (i.e. Looks for Spring) 25. Current Trends (and how your products and designs fit in) 26. Style News 27. Current Events (i.e. Fashion Week(s), Awards Shows, Updates, Elections) 28. New Year s Resolutions (Mid-Year s Too!) 29. New Collection Previews 30. New Online Design Updates 31. Modern Jewelry Commentary 32. Fun Jewelry Related Gifts, Videos, Media 33. Jewelry Photography 34. Style Boards 35. New Photos of Long-Standing Designs 36. Wedding Looks 37. Blog Post Teaser 38. Your Videos / Youtube 39. Share your Social Media! (i.e. New Pinterest board) 40. Recreate a Look / Look for Less(if you have a look for less) 41. Deals and Sales in Your Store 42. Time-Sensitive Discounts 43. Events and Trunk Shows (Online and Off) 44. Exclusive Opportunities 45. New Products and Product Updates

7 FOLLOW-UP AUTORESPONDER TEMPLATES Automating your sequences is a great way to nurture your clients and keep them in the loop of what is going on in your business. It takes a little work up-front, but soon you ll have an automated solution for increasing your sales and building trust with your customers. We ve provided a few templates for you. Remember, these are for inspiration purposes. Please rewrite each to match your voice and your brand! OPT-IN SEQUENCE Your opt-in sequence obviously is going to resemble and reflect whatever you have for an opt-in gift. If you are giving away a free guide, the follow up should be along those lines. If you are giving a discount, your follow up should have a call to action to get them to purchase. #1 Final Welcome sent immediately post opt-in Title: Your Gift Certificate is Inside Dear (First Name Field), Thank you so much for staying connected with (Enter Brand Name). Enter something interesting about the brand. Here is your gift certificate that I promised you: (enter discount code) Enjoy $50 towards your next purchase over $150. Go Here to shop the collection (enter a picture) Your gift certificate is valid for (enter the amount of time-suggested short time period like 5 days). If you haven t done so, make sure you follow me on Instagram and Pinterest. Thanks again and I look forward to seeing you wear my jewelry!

8 Sincerely, #2 Follow up #1-2 days before expiration This should be a final reminder for the free gift to download or a follow up about your free gift I am using the gift certificate or discount code idea here. But get creative and make sure it s time sensitive so that you send the follow up right before the offer will expire. Title: Have you had a chance to use your Gift Certificate yet? Dear (First Name Field), I just wanted to follow up to make sure you had a chance to use your gift certificate! (enter a picture of your jewelry) Your gift expires in 2 days so take a few minutes right now to shop through my signature collections: (enter collection name), (enter collection name) and (enter collection name). Please enjoy $50 towards any purchase of $150 or more. Shop the entire collection here Have an awesome day! Warmly, #3 About 7-10 days post opt sending them to your blog The third in your sequence should be something to nurture your clients. Send them to your social media or your blog to keep them engaged and connected to your brand. Title: My favorite piece for you.

9 Dear (First Name Field), Just wanted to check in with you because I ve been designing a lot of new collections that I think you might enjoy like the X collection. (Enter an image that is clickable).. My x collection was designed with savvy, stylish women like you in mind. I love to see my clients wear my jewelry THEIR way. If you haven t seen it yet, there is a great feature on my blog describing inspiration behind the collection. I d love for you to check it out! Read more here. After you read the post, I would love to her your thoughts. Tell me in the comments below the post which piece is your favorite! xo, Optional Additional Sequence You can continue the sequence indefinitely. I would say a good rule of thumb is to send s in an initial opt in sequence depending on the angle you go with. Any additional follow ups should be a combination of nurturing and selling. I would keep the correspondence highly visual with a single strong call to action in each . You don t want too many calls to action because too many options often lead to your subscribers doing nothing. FOLLOW UP SEQUENCE POST PURCHASE If you have a more lush marketing system, you d want to tag anyone who purchased from your opt-in sequence as a buyer (so they don t continue

10 to receive follow up s) or tag anyone who purchases straight off your site as a buyer. Then send them a follow up sequence based on their order date and time. If your shopping cart automatically sends details, customize the text as much as possible. #1 Thank you for your order Title: Thank you for your order Dear (First Name Field), Just a quick note to let you know that we ve received your order! You can expect your beautiful pieces of jewelry to arrive on X date. (Enter anything else that they need to know about how the order will be shipped, the tracking info or details and where they can go to check the status of the order.) Are you on Instagram? If you haven t connected with us on Instagram yet, make sure you follow us here. Looking forward to shipping your new (enter brand name) jewelry to you! xo, # 2 Your order has shipped Title: Your Order Has Shipped Dear (First Name Field), Your order has shipped! I am so excited for you to receive your new (enter name of the piece)! Here are the shipment details (enter details) We ll be in touch in a few days to check in on delivery.

11 In the meantime, if you have any questions, hit reply to this or call us at (enter number) and ask away. Sincerely, # 3 Order follow up Title: Checking in on your delivery Hey (First Name Field), I just wanted to check in to make sure your jewelry arrived safely and that you love your new pieces as much as I enjoyed designing them for you. We d love to hear more about your experience! If you can take 2 minutes to quickly (rate or answer 3 questions), it would help us out tremendously! (enter some sort of rating, survey and then a call to action after ) If you haven t seen the news about what we ve been up to lately, make sure you check out some current news right here (link to your blog or social media). Thanks again, (Your name) #4 Snap a pic wearing Title: Show me how you wear it! Dear (First Name Field), One of my favorite parts of designing jewelry is to experience HOW my favorite customers wear my pieces! Today I wanted to ask you a little favor and see if you are up for the challenge.

12 Would you mind snapping a picture wearing my work and either sending it to me or posting it on social media and tagging me? Totally understand if that s not for you, but you are my inspiration and I would love to be inspired by how you style my work. (enter a styled pic of a model wearing your jewelry or editorial shot) Here is how to show me your style: Option #1: Hit reply to this with a snapshot of you wearing your new piece. If you like, send along your social media handles so I can mention you. Option #2: Post your pictures on Instagram and so I can see your beautiful pictures. Super Bonus: Once a month I host a drawing for my fans who share or post pictures. So whenever you share or tag, you get entered into my monthly giveaway! If you are shy, I understand. Just trying to share my love for my favorite customers. Thanks again, FOLLOW UP SEQUENCE FOR CONTACT FORM OR COMMISSIONED WORK You might have prospects contact you through your website on a daily basis or even just sporadically. It s awesome to make sure that your prospects and clients know that you are on it and have got their back! Regardless of why they are responding for either general contact or custom/commissioned work, you should acknowledge that you received the and inform them about when they should expect to hear from you. You might also lead them to a FAQ section or a terms of service section. #1 Thank you Acknowledgement

13 Title: Thanks for your note..here are the next steps Dear (First Name Field), Thanks so much for contacting (us/me/your brand name)! It s our pleasure to answer any questions you have about my jewelry brand. Our office hours are (enter hours) and we typically respond to s within (enter period of time). If you ve reached us outside of our regular hours, we ll respond to you typically the next business day. In the meantime, many questions can be answered on our FAQ page so go over here and take a look. If you are interested in having a custom or private commissioned piece designed, make sure you fill out the custom jewelry questionnaire over here. If you haven t already, join us over on Instagram and Pinterest so we can chat jewelry with you! Thanks again and we look forward to being in touch really soon! Sincerely, #2 Next steps #1 These Next steps s may not be automated. Potentially, they are just semi-scripted so you have a swipe file to quickly and easily reply to support inquiries. I have provided some examples for inspiration. Title: Your Inquiry Dear (First Name Field), Thank you so very much for filling out my custom jewelry form. I truly enjoyed reading through it.

14 I d love to set up a time to chat about your inquiry and the next steps. Is there a good time within the next few days? (Used when people ask about how much something costs) There are so many variables involved custom work, it s hard to quote a price without more information. So I d prefer to chat so we can talk in more detail about what you are looking for. I look forward to speaking with you! My Best, (Your Number) # 3 Next steps #2 Title: Follow up on our conversation Dear (First Name Field), It was great speaking with you on the phone today. I loved learning more about you and your girlfriend, (enter name-or enter a personalized note about the conversation). Per our conversation, here is a recap of our call: 1. Recap 1 2. Recap 2 3. Recap 3 4. Etc Here are the next steps to get started: 5. Next steps 1 6. Next steps 2 7. Next steps 3 8. Etc Please don t hesitate to reach out if you have any questions at all. I look forward to hearing back from you!

15 Thanks again and I look forward to working with you! My Best, (Your Number) # 4 Next steps #3 This final may have a bunch of different scenarios. You can write templates or scripts for just about any scenario you encounter. Title: Follow up on our conversation the other day Hi (First Name Field), How are you? I hope you (enter a personal note here). I just wanted to send you a quick note as a follow up to our conversation the other day. Please let me know if you have any questions. As I mentioned, I love working with people like you so I think this would be a really great fit if it feels right to you. My schedule is filling up for custom work, so if you would like to work together, please get back by X date so I can make sure I have enough time to finish the project on your timeline. (the above is a suggestion and may not be relevant to all businesses) If you have a few moments, would love to pop on the phone really quickly to answer any questions you might have. Feel free to call me at (enter number). Regardless, have a wonderful day and look forward to hearing from you! My Best,

16 JOIN THE CONVERSATION If you enjoyed this resource let us know via social media! For more help with running a successful jewelry biz, check out some of our other FREE resources! 151 Ways to Boost Holiday Sales 25 Ways to Boost Sales During the Dog Days of Summer 10 Topics You Should Study Now to Upgrade Your Jewelry Business Creating Collections that Sell The Flourish & Thrive Academy Blog