CPA Hyperdrive Introduction

Transcription

1 CPA Hyperdrive Introduction As always, I want to let you know that I truly appreciate you purchasing my course. I always do my best to provide real value to my subscribers, and I am so thankful for you. Helping and seeing people succeed is what I am most passionate about, which is why I love putting courses like this together. What makes CPA Hyperdrive special is that I am going to give you a detailed look inside one of my current winning campaigns. Most marketers would never think of doing this as they believe they are creating competition for themselves and run the risk of their campaign tanking. As we go through the course, I will explain why that is not a worry at all for me. In fact, I encourage you to run this same campaign if you wish and see the results you can achieve.

2 Overview As I have stated before, the beauty of this case study is that the steps I took are incredibly simple and should be easy for you to implement if you just follow along. There are some basic things that you will need for this method. A Facebook ads account and $5 per day for ad budget A landing page builder (I recommend Instabuilder, Leadpages, or Optimize Press 2.0) A tracking platform (Improvely is great for Facebook and has a 14 day free trial) That s it! If you have these 3 things, then you can get started right after going through this course. In fact, you may not even need a tracking platform if you want to do everything on a single ad set. And you may not even need a landing page builder if you just want to direct link (yes, these types of CPA offers can be direct linked) So here is what we are going to go through inside of CPA Hyperdrive

3 Introduce the CPA offer and how to pick a winning offer every time Building the landing page and best practices Putting the ad together Ad targeting How to scale up The CPA Offer As you should know, Facebook is a social media platform and one of the most passionate people are pet owners! Dog owners are especially passionate and there are literally millions of passionate dog owners on Facebook. Furthermore, there are so many different sub-groups of dog owners with many dog breeds out there and fan pages dedicated to each and every one of them. That s why when I saw this CPA offer, I knew it had so much potential. Here are great indicators of a potential successful CPA offer on Facebook ads: It is an ecommerce CPA offer. Pretty much anything that is a physical product. The reason why this is important is that Facebook is much more lenient with

4 physical products than affiliate offers so if there are not any big, exaggerated, or controversial claims, it is safe to run. It has a higher payout, preferably at least $5, but this is largely dependent on the niche. As a rule of thumb, you should assume that your offer will convert at 5%. I know that in the dog niche, I can get clicks at around $0.25. That means 100 clicks would be $25. If my offer converts at 5%, then I need the payout to be at least $5 to break even. It is in a social niche. With Facebook, you can get a lot of organic and viral traffic from shares. So if you find an offer in a social niche, that is a great sign. So this offer is for a monthly box subscription for dogs called BarkBox

5 The main reason why this offer drew my attention is because I actually am subscribed to BarkBox for my dog! Every month, we get treats and toys to give to our dog, and she loves it. The offer pays out $13.50 per lead. I knew that I can get $0.25 clicks in the dog niche so that means if the offer converts at 5%, I should be able to spend $5 for every conversion. So if I spend $50, I should be able to get 10 conversions resulting in $ Building The Landing Page I know I stated that you can direct link with this offer, and you can. However, I do recommend against it, and there are multiple reasons for this. When done properly, you can increase engagement and conversions with a landing page. Also, you can place the Facebook pixel on your landing page allowing you to retarget and build lookalike audiences (more on that later). Here s a look at the landing page I have built for the BarkBox offer.

6 As you can see, it is a very simple landing page that highlights some of the benefits of getting BarkBox for your dog. If you want to grab this exact landing page, it is included in the CPA Hyperdrive Upgrade here: Here are some major things I want to emphasize: The landing page color theme is very similar to the CPA offer page. This increases conversions because it makes the transition more seamless for the visitor I used a video review I found on YouTube. This gives the visitor a detailed look at exactly what is included inside of a BarkBox subscription

7 A big headline that shows the main benefit of getting BarkBox. What do passionate dog owners want most for their dog? They want them to be happy! That s what BarkBox will do for them. A big and clear call to action button so the visitor knows exactly what to do next. A list of benefits so the visitor can get excited and more likely to buy. Putting The Ad Together As with any Facebook campaign, you will of course need a Facebook ads account and a Facebook fan page to post your ads on. Now, let me tell you I am able to kill it in the dog niche. I create a specific fan page for a dog breed and fill it with pictures of just that breed. Yes, dog owners are passionate. However, owners of specific breeds go absolutely nuts over their dog s breed. That is why I created a fan page for Corgis. Once I made this fan page, the post is easy as well. All I did was create a post that has a picture of a Corgi and the caption is simply Do you want your Corgi to be happy?

8 Then you should check out BarkBox at [landing page URL] It is really just that simple. Here is a look at my post. After that, we go to the power editor to create the ad. Here are the exact targeting settings I use

9

10 I started my budget at $5 per day and ran it for 3 days. After $15 in ad spend, these were my stats. CPC: $0.20 PPE: $0.03 Conversions: 5 Cost per conversion: $3 Revenue: $67.5 Profit: $52.5 So my initial run gave me a $50+ profit without any optimization! That is how I knew I could really scale this

11 up. Now I am doing $400+ per day after scaling and optimizing this campaign. How To Scale Up Once you have a winning campaign going, scaling up is the funnest part, and you can do this in a variety of ways, especially with Facebook ads. Here are all the ways I can scale this up beyond $400+ per day. Target different breed owners: There are many different breeds, and I am familiar, with experience, with 5 different breeds on Facebook. I plan on implementing the exact method on these 5 different breeds. If you want to join me in doing this, you can pick up the CPA Hyperdrive Upgrade here: Retargeting: Remember this is a big reason why you should be using a landing page. You can put your retargeting pixel on your landing page, build your custom audience, then run ads to that custom audience.

12 Lookalike Audiences: This is my bread and butter for scaling up with every type of campaign I do. Once you build an audience of at least 100 viewers, you can create a lookalike audience from them. With the lookalike audience, you can then target more broad interests, often with the same ROI or even better. For example, instead of targeting Corgi fan pages, you can use the lookalike audience and layer it with just the Corgi interest. Eventually, I want to be running this on 10 different breeds and getting this over the cap. There is a cap for this offer at 100 leads per day so I want to send so much sales that I have to ask to raise the cap! The main thing I want you to understand from this case study is that when you approach your niche and offer selection at the right angle, you can set yourself up for highly profitable campaigns with Facebook advertising because of the many simple ways the platform allows you to scale.