2012 Christina Morassi Find Your Ecstatic Brand. All rights reserved.

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2 Ecstatic Marketing! market - (v) to make goods available to buyers in a planned way which encourages people to buy more of them Ecstatic Marketing ~ Broadcasting who you are and what you have to offer, pressing it into the universe like a beacon, a la The Bat Signal. The more you embody and own all your uniqueness, the stronger your signal and the more magnetic you become. This will make doing business easier and utilizes your feminine side. Be sure to let your personality shine so that you stand out... The more you put yourself into it, the more they will be drawn in. Have fun with it and let it be Ecstatic! Particle Flow ~ Keep broadcasting your offer in numerous ways so that your signal is strong. See the tools of marketing as paint colors in your palette: newsletters, videos, social media, articles, Facebook Events, and more. Create the Gap ~ Speak to your ideal clientʼs pain, then paint the picture of the results they want. This creates the gap in-between, and your program is the solution to bridges that gap. Think of Pain & Pleasure Island. Imagine getting inside your ideal clientʼs head and hearing their thoughts! Surface marketing vs. Depth ~ Your Portal Problem is your surface marketing. Then be sure to infuse everything with your deeper messaging too. Discover your messaging below. 2

3 Your Messaging ~ What is the deeper meaning behind what you do? Really get underneath... And use the next questions to keep peeling back the layers. Why is that important to you? Why is that important to you? I want to help (your ideal client) get (specific result) because it will help their life in what way and this is important to me because (how you want the world to change). 3

4 How do you want people to feel when they interact with your marketing? List below... Make sure to infuse your marketing with this energy so that it is reflected in your copy. List 10 of your passions/interests/hobbies below. HeartStorm how could you put any of these into your marketing. (Blend with business videos, share in newsletters, post on social media, find lessons within them that relate to business content, and so forth...) 4

5 Creating Your Ecstatic Free (Preview) Call What is the most urgent problem your ideal client needs solved? How does your Signature High-End Program solve this problem for your ideal client? What are the 3-5 secrets that could help your ideal client with their problem, that your signature high-end program will solve? This will create the content for your free call, and marketing campaign too. 5

6 Create a Title for Your Preview Call! See examples below. 5 Secrets to Explode Your Business with an Ecstatic Brand The Fastest Path to Cash - 3 "Behind the Scenes" Secrets That Took Me from Day Job to 7-Figures (and It Only Takes 15 Minutes... Really!) Stand Out & Be Juicy: Magnetize Your Marketing to Attract Your Ideal Clients! Grow That List! The 7 Streams of List Building That Are Working Right Now 3 Keys to Monetizing Your Magic; How to Easily Attract More Money Doing What You Love The 7 Spiritual Laws for Attaining and Maintaining Your Ultimate Body for Life The 3 Secrets That Can Shift Your Marketing From Confusing to Compelling, So Those That You Are Meant to Serve Feel Drawn to Work With You and Your Income Soars To The Next Level! 5 Juicy Ways to Engage Your Readers So They Stick Around & Buy from You Manifesting Wealth the Feminine Way The World s Most Irresistible Opt-in Page Formula How to Rapidly Build Your List With Successful Heart-Centered Telesummits Feel Safe Being a Messenger! 3 Secret Steps to Feeling Safe, Powerful and Ready to Be an Empowered Messenger How to Inspire Other High Level Leaders To Promote You Like Crazy The Mental Money Game: Why unmet needs are keeping business owners broke & how to finally unlock the millions within Love for No Reason: 7 Steps to Creating a Life of Unconditional Love How to Spread Your Message So It Really Catches Fire So You Have More Influence, Impact and Income with a Lot Less Effort 6

7 Create YOUR Title for Your Ecstatic Preview Call Below! Create Opt-in Page: See example at Create FB Event: See example at / Tele-seminar services: Free Conferencing Service: Instant Teleseminar (Paid service with more options, does have free trial) (affiliate link) Create Your Marketing Campaign! Now we will draw from the content above to create your Ecstatic Marketing Campaign to drive people to your Free Call! Take your secrets from above and turn them into teaching points through: 1. Newsletters 2. Videos 3. Social Media 4. Articles/Blog Posts/Facebook Notes Newsletters Announce to your list! Share your new program, and then that youʼre doing a free training call. Continue to send newsletters and share whatever else you create in your ʻdrip campaignʼ ~ videos, articles, blog posts. 7

8 Videos Take a teaching point from above and turn it into a fun video! You may even combine it with one of your passions or hobbies listed above too, ie... Share your content while cooking in kitchen, going for a hike, playing the piano, dancing on the beach, knitting, and so forth. Ideally create 3-5 videos in a ʻdrip campaignʼ that you can share every day, or every couple of days leading up to your free call. You can post them on social media, on your blog, and in your newsletters too. Easy Ecstatic Video Script Your Name Your Website Your Title or elevator pitch Welcome to this Video Overview of Video Teach a simple piece of content Share 1 tip Give call to action ~ Send to opt-in page for free call. Example: Hey there, this is Christina Morassi of christinamorassi.com and I help women entrepreneurs bring all their gifts together to create a career that doesnʼt exist yet. Welcome to this video! Today weʼre going to talk about How to Find Your Ecstatic Brand. Teach about ecstatic brand. Give one tip about how to find your ecstatic brand. And if youʼd like to learn more... I am holding a complimentary training this Thursday called 5 Secrets to Explode Your Business with an Ecstatic Brand. Itʼs going to be a juicy call filled with lots of great content, and weʼd love to have you live. Go to yourecstaticbrand.com to get all the call-in details... See you on the call! 8

9 Equipment suggestions: Many photographic cameras have video capabilities too. Flip Cam Kodak zi8 ie=utf8&tag=thritothto-20&linkcode=as2&camp=1789&creative=9325&creativeasin=b002hoq08s Clip-on Microphone ie=utf8&tag=thritothto-20&linkcode=as2&camp=1789&creative=390957&creativeasin=b002hj9pto Flexible mini-tripod to work anywhere: Flexible-Tripod/dp/B000EVSLRO/ref=sr_1_1?ie=UTF8&qid= &sr=8-1 Animoto Videos Animoto is an online service where you can create professional-looking marketing videos using text and pictures. Itʼs really fun! You can make a 30 second version for free. Or, it is $30 for the year to make longer ones. Find out more at Itʼs another great way to get your message out and to use another color of paint on your marketing palette. You can use your own photos or stock photos, as you can see in the examples below. (I like for stock photos. Each photo is approximately $1 - $3 to use.) Here are some samples: From me: From Amanda Moxley: v=y6xjkg6nams&list=uuabhpmrwmu7qujmdf2bvfiq&index=28&feature=plcp From Gina DeVee: 9

10 Articles Write an article about one of your teaching points listed above and post on your blog, include in your newsletter, post in a Facebook note. If you need a wonderful resource about how to write a great article for your business, jump onto the mailing list for my friends Carey Peters & Stacey Morgenstern of Holistic MBA and learn a great article template here: how-to-write-an-article-for-your-newsletter-or-blog-in-20-minutes-orless/ Social Media Let your personality shine on Facebook & Twitter! Be sure to be authentic and homey (yet professional too) in your posts so that it doesnʼt feel like icky marketing. Post at least 1 X a day to seed your free call leading up to it. You can: 1) Post directly about your call ~ link to opt-in page or Facebook event 2) Post a video or blog post with content leading to your call 3) Turn any articles into Facebook notes 4) Engage with people on Facebook & Twitter around the topic of your call, and ideally post a picture. Could be your own photo or a stock photo. (I like for stock photos. Each photo is approximately $1 - $3 to use.) Get a conversation going! See samples below, and you can also see more by going to my profile page on Facebook at Click on the Photos tab on my main wall, then pull up the album called Wall Photos, and then flick through to see a number of samples of how Iʼve done this. 10

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Photographs/Headshots A picture is worth a thousand words ~ The most immediate way for people to interact

I go to see what they look like and if I feel connected with them.

absolutely establish you as high-end too.

I have clients who have experienced their highest month of revenue in the month after their shoot, and

12 Photographs/Headshots A picture is worth a thousand words ~ The most immediate way for people to interact with you is your photograph. I know for me, itʼs the first thing I do on someoneʼs website! I go to see what they look like and if I feel connected with them. The right photograph that captures your essence can do a lot of your marketing for you, and can absolutely establish you as high-end too. And if the photo shoot is done right, it can also be a LOT of fun! I have clients who have experienced their highest month of revenue in the month after their shoot, and Iʼve had that same experience too. Here are some Before & Afters where you can see people Flip Their Switch to their Ecstatic Brands! (All are your fellow participants. :) Heather Jernigan of Frani Pisano of 12

13 Debbie Sipowicz of Richele Henry of 13

14 Checklist for Ecstatic Action Plan Create Your Free Call to broadcast your Signature High-End Program Title Content ~ Write an outline for your call. This will give you fodder for everything else. Plan date ~ At least 2 weeks out so you have time to broadcast. (Could be longer) Create opt-in page Create Facebook event Plan Your Ecstatic Marketing Campaign ~ Choose which ones are best for you. Some people like to write, some like to make videos, some are visual... Choose according to your strength! Plan out videos & make them. (Ideally best to do them all in one day to consolidate.) Make animoto video Write articles Think about good posts for Social Media Broadcast! Announce to list through newsletter Drip out all your content over the days leading up to your call. Post videos on social media and use in your newsletter Post articles on social media and use in your newsletter Post at least 1 X a day on social media Ask people you know to promote for you ~ Make it easy by sending them an with sample Facebook posts and tweets and ask them to post leading up to your call. You can ask business friends or people in your circles too. Just get the word out, Ecstatic Ones... Particle flow! Find a way to share your personality, inspire people to join you, teach your content, establish your personal brand, build your list, and create excitement for when itʼs time to share your Signature High-End Program on the call. And most importantly... Have fun. :) People will be more attracted to you if you are authentic, giving value through content, and having fun too. It has worked wonders for me! 14

15 Homework for Week 4 1. Create YOUR free call to share about your signature high-end program. 2. Start planning your Ecstatic Marketing Campaign! Come up with a campaign of videos, article, and/or social media posts. 3. Get some support from your HeartStorm Partner, if need be. 4. Show up on the Forum at LEAST once to offer input, and to get help if needed. 5. Celebrate youʼve made it this far!! :) Congratulations! Your Ecstatic Brand is now ready to go out into the world to inspire others to make great change in their lives, and to reward you handsomely too. Enjoy! xx 15

2012 Christina Morassi Find Your Ecstatic Brand. All rights reserved.

2012 Christina Morassi Find Your Ecstatic Brand. All rights reserved. 1 The Distillation Process 1) Identify Your Gifts ~ Blend them into One Offering (INSIDE) 2) Choose Your Portal Problem ~ Discover Your Niche (OUTSIDE) 3) Create Your High-End Signature Program! ~ (PACKAGE