The 2016 Finance & Accounting Forum Speaker Marketing Kit
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1 The 2016 Finance & Accounting Forum Speaker Marketing Kit 1. The 2016 Forum Information 2. For Web 3. For Social 4. For 5. Other Items 1. The 2016 Forum Information Please use this kit as a guide to communicating with your company/institution s various audiences throughout the time leading up to The 2016 Forum. For your reference, here are a few important details: Dates/Location The Finance & Accounting Forum for Financial Institutions or The 2016 Forum June 12-14, 2016 The Roosevelt New Orleans New Orleans, LA Hyperlink: 40 Word Event Description Join [Company Name/Speaker Name] this June in New Orleans at The 2016 Finance & Accounting Forum, hosted by the Financial Managers Society, the industry s most focused, and comprehensive educational conference for financial officers, accounting specialists and risk managers/internal auditors from community financial institutions! Visit to learn more! 60 Word Event Description Join [Company Name] this June in New Orleans at The 2016 Finance & Accounting Forum, hosted by the Financial Managers Society, the industry s most focused and comprehensive
2 educational conference for financial professionals from community banks, thrifts and credit unions! [Company name/speaker name] will be presenting [name of presentation/topic] as part of the program that includes over 32 breakout sessions addressing current needs and issues in four targeted functional areas: finance, accounting, strategic issues, and risk management/internal auditing. to learn more! 100+ Word Event Description Join [Company Name] June in New Orleans at The 2016 Finance & Accounting Forum, hosted by the Financial Managers Society, the industry s most focused and comprehensive educational conference for financial professionals from community banks, thrifts and credit unions! [Company name/speaker name] will be presenting [name of presentation/topic] as part of the program that includes over 32 breakout sessions addressing current needs and issues in four targeted functional areas: finance, accounting, strategic issues, and risk management/internal auditing. The 2016 Forum is the perfect opportunity for you to catch up with friends and colleagues and discover what s New, Now, and Next in finance, accounting, strategic issues and risk management education. Visit to learn more! 2. For Web FMS Connect Back for its third year, The Forum Community on FMS Connect [link to: has become an important part of the overall Forum experience both for attendees and vendors alike! You can utilize the Forum Community to: discuss your session ask questions and get to know attendees poll the attendees beforehand on specifics in order to tailor your presentation to attendees needs ask general questions about The Forum find the latest updates to the program blog about your session get in touch with a former colleague or friend The 2016 Forum Community on FMS Connect will launch in March of 2016 and we look forward to your engagement!
3 For specific questions regarding your involvement on FMS Connect, please our Director of Marketing/Membership, Autumn Wolfer, at or our Senior Marketing/Membership Coordinator, Christine Gill, at 3. For Social FMS is social on LinkedIn, Twitter, Facebook and Instagram. Please connect with us so we can maximize your exposure by sharing/liking/retweeting and reposting your Forum driven social posts. Here s how to find us: Hashtag: #FMSForum LinkedIn managers-society-inc &-accounting-forum-for-financial-institutions Twitter Facebook / Sample Tweet/Instagram Post: Join [company name/speaker #FMSForum2016 to discuss [Insert Presentation Title] Sample Facebook/LinkedIn Post: [Insert Company Name/speaker name] will be presenting [Presentation Name/ /Topic] this June at the #FMSForum2016 for Financial Institutions in New Orleans, LA. Visit to learn more about the event, or contact us for more details. 4. For Sample Copy (Use before May 13, 2016 ONLY): Recommended Subject Line: Join [insert company name] at FMS The 2016 Forum this June!
4 [Insert your company name] cordially invites you to discover the New, Now, Next in New Orleans, LA for The 2016 Finance & Accounting Forum for Financial Institutions, hosted by the Financial Managers Society, June [Insert your company name] will be on-hand at The Roosevelt presenting [insert presentation title/topic name] on [insert date/time of presentation]. We hope that you ll join us! Continuing on the success of The 2015 Forum, this year s program provides the perfect balance of education and networking packed with over 32 breakout sessions that address the New, Now, Next, in four targeted functional areas: finance, accounting, strategic issues, and risk management/internal auditing. [If applicable, insert brief paragraph describing your session] You can register online for The Forum at Those that register by May 13, 2016 can enjoy early-bird savings of $100 off the on-site registration price. We hope you ll consider joining us this June in New Orleans and can t wait to see you there! [Applicable signature] Sample Copy (AFTER May 13, 2016): Recommended Subject Line: Join [insert company name] at FMS The 2016 Forum this June! [Insert your company name] would like to cordially invite you to join us this summer as we explore new horizons in New Orleans, Louisiana for The 2016 Finance & Accounting Forum for Financial Institutions, hosted by the Financial Managers Society, June [Insert your company name] will be on-hand at The Roosevelt New Orleans presenting [insert presentation title/topic name] on [insert date/time of presentation]. We hope that you ll join us! Continuing on the success of The 2015 Forum, this year s program provides the perfect balance of education and networking packed with over 32 breakout sessions that address the New, Now, Next, in four targeted functional areas: finance, accounting, strategic issues, and risk management/internal auditing. [If applicable, insert brief paragraph describing your session] You can register online for The Forum at We hope you ll consider joining us this June in New Orleans and can t wait to see you there! Mentor [Applicable signature]
5 5. Other Items Speaker Blogging: If you are a regular blogger and plan to write about your session at The Forum 2016 then our online publication, FMS Perspectives, is the perfect place for your ideas to be heard. Connect with broad audience via Perspectives and generate buzz about your session! The 2016 Forum Community on FMS Connect also offers a blogging tool for those who wish to also publish their professional opinion on topics that will be discussed at The 2016 Forum. Stay tuned for The 2016 Forum Community on FMS Connect to launch in March of Contact Information: Please feel free to contact FMS anytime with questions via phone at or [info@fmsinc.org subject line: Speaker Kit Question].
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