Instant LinkedIn Profile Templates

Transcription

1 Instant LinkedIn Profile Templates By Kristina Jaramillo GetLinkedInHelp.com

2 Table of Contents: Introduction Why I Have Created These LinkedIn Templates 4 How I Created My Instant LinkedIn Profile Templates..7 How to Use These LinkedIn Templates..8 Part 1: Your LinkedIn Profile Summary Why Your LinkedIn Profile Summary Stinks.9 In-Transition Template...11 How I Can Help You Template.13 Why You Are Reading My Profile & How It Will Help You Template..15 Why the Media Features Me Template.17 Want to Know Why Template..19 Who Should Connect with Me Template...21 How You Can Template 23 The Top Mistakes Template..25 From X to Y Template..27 Steps To X Template.28 Real Proof Template..29 Top Secrets Template 30 What Others Won t Tell You Template 32 Got Questions Template 34 Myth Busting Template.36 Do You Suffer From Template...39 Reasons Why You Need to Connect Template.41 Are You Being Screwed Template 42 X Versus Y Template 44 Part 2: Your LinkedIn Profile Experience Section What s Wrong With Most People s Experience Sections?...45 Why You Shouldn t Make Your LinkedIn Profile Sound Like An Online Resume..48 Quoted Expert Template...50 The Subject Matter Expert Template 51 The Coaches or Consultants Template..52 2

3 The Author Template 53 The Speaker Template #1..54 The Speaker Template #2..55 The Therapist/Medical Practitioner Template...56 Therapist Template # The Lawyers Template..58 The Accountants Template 59 Part 3: How to Create Copy For Other Elements of Your Profile How to List Your Websites on the top part of your profile..61 How to effectively use the specialties section to build credibility 63 How to generate interest for your books and articles in the publication section 65 How to take advantage of the contact part of your profile 69 Part 4: Proven Profile Examples...72 Part 5: Next Steps

4 Why I Have Created These LinkedIn Profile Templates Before I started my own LinkedIn marketing business where I create and revamp LinkedIn profiles, review LinkedIn profiles live on video and do ongoing LinkedIn marketing efforts for select clients I spent hundreds of hours researching and analyzing what s working and what s not. I discovered that out of the 100+ million people on LinkedIn, only a few successful companies and internet marketers (many of which are my clients) are using LinkedIn to its fullest profit-making potential. And, they are using LinkedIn without the prying eyes of their competition. During this time, I discovered Tips, tools and strategies for creating an effective LinkedIn profile Opportunities that internet marketers are missing because of our ignorance. Mistakes that most small business owners AND internet marketers are making on LinkedIn How to create and nourish unlimited relationships with what Nielson Online calls The world s largest audience of affluent, influential professionals. And, you can do this easily by using LinkedIn and the content you are already creating. How to combine an article marketing strategy with LinkedIn. How to get your content instantly in front of 50,000+ prospects How to build a community of targeted prospects. You can network with executives from Fortune 500 companies to work-at-home solopreneurs. Templates and systems to help you connect with more prospects, automate your LinkedIn efforts and take the online conversation offline. Much of this information is covered in my free special report at and within the free strategy session that you can receive after you grab my report. Many of the people who gained access to my report and strategy session got an eye-opening experience and they were excited to get started. The only problem was even though I explained to them exactly what they need to do they couldn t get started when it came to developing their strong foundation (an effective, profile that resonates with prospects and engages them so they ll want to do business with you. They were begging me for ideas, formats and structures. That s one of the reasons why I created these Instant LinkedIn Profile templates. Here Are Some More Reasons Why I Created My Instant LinkedIn Profile Templates 1) I am tired of seeing LinkedIn profiles that look like plain, boring resumes. How is just looking at current and past positions and a listing of services that you provide going to sell yourself, your business and your offerings on LinkedIn? Simple It s not! You have to think of your profile as a marketing tool and not a resume. (Within this workbook, you will discover why!) Now, I know this might be difficult for people with 4

5 little to no marketing experience but that is where I come in. I have spent a great deal of time developing templates that will walk you through the complete process. 2) I m tired of people being ripped off by so-called LinkedIn experts. On a recent strategy call, I explained to a prospect how he needed some serious work on his profile before he can implement my LinkedIn marketing tips. He was shocked as he spent nearly $600 on his profile. Yet, his headline just stated his position. It was not like the ones found in our 100+ Fill-in-the-Blank LinkedIn Profile Headlines Workbook. The profile was not optimized. The summary and experience sections read like a resume. It did not engage me and it did not make me want to learn more about him. My templates give you control. All you have to do is take the information that s inside your head and place it within the worksheets exactly where I tell you to. I provide the format, the structure and the organization. I m even giving you the opportunity to have me review your LinkedIn profile once you complete it using my templates. Just go to: 3) I learned from my mentor (Article Marketing Expert, Eric Gruber) the importance of becoming a thought leader. At his blog ( within his article marketing products and within his articles that s found all over Google, Eric talks about providing information that sets you apart from your competition. That s how he built his list and made his mark in article marketing. People trust his advice and invest in his products and services because he proved himself to be an expert. He gained their respect and that would not have happened if he did not set himself apart. You need to do the same thing on LinkedIn. Why should I connect with you and not your competition? How do I know that you are the expert if your profile has the same look and feel as everyone else? With my Instant LinkedIn Profile Templates, you have access to more than 20 different summary templates and 10 different experience templates that will Prove you are the expert Help you instantly connect with prospects Pre-sell prospects on your books, products and services Show prospects why they need to connect with you now Funnel connections back to your website Show the media why you are the expert and why they should feature you Describe to connections why they should create a referral relationship with you Plus, much more 4) There is no other LinkedIn template product out there on the market. No one is giving you the structure, format and organization. No one is giving you unique ideas. No one is giving you successful examples to model. No one is showing you how to effectively use the specialties, contact sections and other elements within your profile. No one is making it easy for you to market on LinkedIn. And, that s why that out of the 100+ million people on LinkedIn, only a few successful companies and internet marketers (many of 5

6 which are my clients) are using LinkedIn to its fullest profit-making potential. Most people s profiles are just taking up space. They are sitting there like a lump on a log not doing anything for the profile owner. And, in many cases, the small business owner or internet marketer has gotten so frustrated that they gave up. It s about time that someone gives you a template to follow for your LinkedIn profile and for your LinkedIn marketing efforts. It s about time that someone makes it easier for you. And, that someone is me! I have used my experience building profiles to create templates for others to use to help them through the process because I know how daunting it can be. I didn t become a LinkedIn marketing expert overnight. I spent over 2 1/2 years working day and night learning all of the ins and outs. I talked to the top internet marketers. And, I completed my own experimenting. I didn t have someone walking me through the process. I had to learn most of it on my own. Now, before I reveal to you the LinkedIn Profile templates, let me share with you how I created these templates. 6

7 How I Created My Instant LinkedIn Profile Templates Through my work with Article Marketing Expert Eric Gruber, I studied sales letters and squeeze pages. I have created a huge swipe file of website and copy from the greatest copywriters and internet marketers including Dan Kennedy, Yanik Silver, Armand Morin, Dan Janal, Joan Stewart, Ali Brown and many more. I used this as a starting point, a springboard and a launch pad to create templates for my own while revamping my client s profiles. From there, I started to branch out as I learned how to design my LinkedIn marketing questionnaire to get the exact kind of information I need to help my clients further. The answers I received in the questionnaire became my guide as I turned boring, resume looking profiles into a marketing tool that generated new traffic, prospects, media opportunities and profits for clients. Now, as I analyze the hundreds of LinkedIn profiles that I have revamped or coached clients on I discovered that there were clear patterns and structures that you can use to write your profile content right now. I have taken all of my most successful profile concepts and created 100+ fill in the blank headline templates to help you get started promoting yourself strongly. I have also produced templates to guide you in the creation of other parts of your profile, like the summary and experience sections. By using these templates you can build an effective profile quickly and easily. 7

8 How to Use My Instant LinkedIn Profile Templates Now, you are not going to find generic templates that give you the language for your profile word-by-word. How is that going to help you connect with prospects and how is that going to set you apart. You need to show Your personality so prospects can connect with you on all levels. Your expertise so prospects will trust you Your human side so prospects can relate to you. That s why you need to create the content. You can do this because my templates provide the ideas, the structure, the format and the organization you need to create an effective profile. Now, all you have to do is type in the content that s inside your head already exactly where I tell you to. This workbook is in Microsoft Word format so you can type your information directly into the chart. From there, simply copy and paste it into your LinkedIn profile. Be sure to add transitions and sub-headlines in between the different segments so you can create a natural flow for your readers. 8

9 Part 1- Your LinkedIn Profile Summary Why Your LinkedIn Profile Summary Stinks There are many important features available on the LinkedIn profile page. One of the most influential parts of your profile is your summary. Many entrepreneurs are unsure of how to populate this section. Should they just describe themselves or should they describe their current business venture? My answer: This is your time to sell not only your business but also what you and your business can do for your prospective clients. In doing so, there are many mistakes that can be made when generating a profile summary. LinkedIn Profile Summary Mistake #1 Your summary is too short. LinkedIn allows up to characters for your summary. Why wouldn t you want to use all the space that they provide so you can give more information about your products and services? Why not use that space to inform people why they should connect with you? Why not use that space to show the value you can provide them? Doesn t it make sense to do this then simply using 3 or 4 sentences? You might think that shorter is better because most people don t have time to read it but if you take the time to develop a thoughtful summary it will make all the difference. And don't forget to include results that you have produced for your clients. LinkedIn Profile Summary Mistake #2 Your summary is all about you and not what you can do for your clients. Prospects viewing your profile do want to learn about you but more importantly they want you to answer that age old question, What can you do for me? We live in a society where we want to know how someone can help us and we want to know right away. The best way to do this for your profile visitors is to provide real life results. Show prospects what you have done for your clients. Give facts about outcomes your clients have seen as a direct result of your products or services. Remember, your LinkedIn profile is a venue to provide your prospects with a reason why they should care about you and your business. Show them what it is they can hope to achieve by using your products or services. LinkedIn Profile Mistake #3 Failing to funnel your prospects to different areas of your website. Your LinkedIn profile is the perfect place to direct prospects to all the helpful tools available to them on your website. For example, in my summary I provide the link for 9

10 people to receive a copy of my free report that can be found at: Now who is not going to at least check out what my free report is all about? This entices views to actually visit my site and this will lead to them learning more about what I can do for them. I also provide a link for viewers to sign up for a free strategy session. By directing prospects directly to your site they will be able to learn more about your products and services from the source. Using your profile summary as a funnel to guide your prospective to different aspects of your site will generate more traffic and more sales. To help you create a more effective profile summary, use the templates on the following pages. 10

11 In-Transition Template Add headline for your summary For example: Who Am I... And More Importantly, Why You Should Listen To Me Now! Give 1 paragraph background on who you are and your experience For example: Since 2005, I have been an internet marketing web design strategist who has worked with a wide range of internet marketers, from plum fresh-outta-school "newbies" just looking to put their footprint in the sand, to seasoned veteran marketers and infomarketing legends who have been "to hell and back" a couple of times with their information products and solutions. Show results Hint: Get specific For example: * Ross Jeffries (Founder of Speed Seduction) - For every dollar he spends on my internet marketing consulting, he earns several dollars back. In fact, with one of his promotions he made more than $60,000 in less than 24 hours! Now show 2-3 results that you have achieved. 11

12 Explain how the experiences you described above helped you transition to what you are doing now Describe what it is that you are doing now and most importantly, how it helps your clients Add call to action Hint: Describe the next step you want prospects to take, what they will find and why they should take that specific action 12

13 How I Can Help You Template Add salutation and address your audience For example: Dear Entrepreneurs, Executives and Those In Transition, How you have helped your specific audience Make a transition to how you can help the reader The first way you can help prospects offer a freebie 13

14 Describe the second way you can help prospects you may want to describe one of your paid products/services Describe the third way you can help prospects here we suggest free articles to send prospects back to your blog Note: After each way be sure to add a link to the page you that describes the offering in more detail. 14

15 Why You Are Reading My Profile & How It Will Help You Template Start off with a strong summary headline that will grab the readers attention List first reason a prospect may be reading your profile and how it can help them For example: #1 You are a talented, gifted and intelligent woman business owner, coach or entrepreneur who is getting involved in a lot of marketing activities such as networking, speaking and writing. grow your business. Yet, you are still unable to increase your client base. You can start by getting my FREE Special Report: "7 Steps to Attracting Your Ideal Client. at: Note: Notice how a call to action is added at the end. List second reason a prospect may be reading your profile and how it can help them List third reason a prospect may be reading your profile and how it can help them List fourth reason a prospect may be reading your profile and how it can help them 15

16 List fifth reason a prospect may be reading your profile and how it can help them End with strong closing sentence 16

17 Why the Media Features Me Template This template is to be used with this headline template: Top (insert what you refer to yourself as) Featured in (insert press mentions here). Find Out Why. Example: Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com Connect and Find Out Why. Start with an introduction that peaks interest and mentions media results For example: Perhaps you are reading this profile right now because my headline peaked your curiosity. And, you may be interested in knowing why Business Week, Fast Company, FOX, CEO Refresher, ERE (Recruiting Intelligence), WomenEntrepreneur.com (Entrepreneur Magazine's sister site) and hundreds are featuring our work. Show reason #1 why you were featured in the media Show reason #2 why you were featured in the media 17

18 Show reason #3 why you were featured in the media Add transition from the reason why you are featured to how you can help your prospects List specific link(s) back to website or blog and why prospect should visit 18

19 Want to Know Why Template Start by asking a thought provoking question that highlights your success For example: Want to know why companies around the globe bring me in along with my partner (Sara LaForest) to help them improve and grow their business success? Give your answer to the question For example: It's because we have more than 60 years of combined experience in helping entrepreneurs and executives (and their senior managers) of global companies and organizations accelerate their business growth in record time. List specific result #1 For example: 1. Working with a research consulting company we helped them identify impediments to growth and new growth opportunities, resulting in over a 35% increase in gross revenue in one year. List specific result #2 19

20 List specific result #3 List how you can help prospects achieve similar results Note: List 2-3 different ways. We suggest giving a freebie option, such a free video, e-book, etc. This way you are able to capture names and s and build your list. 20

21 Who Should Connect with Me Template Start off with a warning to grab the readers attention For example: A Fair Warning Before You Connect with Me: I bring meaning to mayhem with my nothing but the truth approach to business and life. I ALWAYS provide informational value and at the same time, I will have you laughing until your face hurts! Give background on who you are List a few key results that you have achieved in your career 21

22 List the first audience type that should connect with you. Describe the audience, their needs and wants add a call to action at the end that will help that specific group. For example: 1. Woman entrepreneurs and executives who want the tools and perspective to improve their relationships, reduce their stress and positively build their life and career one story at a time. Check out my free articles, books and programs at: and check out my free podcasting series at: List the second audience type that should connect with you. Describe the audience, their needs and wants add a call to action at the end that will help that specific group. List the third audience type that should connect with you. Describe the audience, their needs and wants add a call to action at the end that will help that specific group. 22

23 How You Can Template Start off with this question -- Create your introduction paragraph. Describe who you are, why clients come to you and the results you get for clients. Insert this transition Give quick tip #1 You want to wow prospects so they will want to get more information. Do not explain how to make this tip work instead show what this tip can do for them by demonstrating specific results. Give Tip #2 Do it the same way as tip #1 Want to Uncover How I Helped (Insert Companies or Clients Names and Insert a Strong Benefit) Here s How You Too Can (insert specific benefit) 23

24 Give Tip 3 - use format as given in box to the right Tip #3: Grab my free (special report, video, ebook, etc.) entitled: (insert title) Now, describe what people will find in your free offering and provide a testimonial that shows the value people will receive from this opportunity Inform prospects how they can contact you for even more information if they want additional support. 24

25 The Top Mistakes Template Start off revealing specific problems that your customers had when they came to you For example: One of my clients came to me asking for customer service and sales leadership skills training for his team members. Now after careful analysis, I discovered that my clients problem was not a lack of a skillful staff. His problem was his management s ability to reach out, engage and motivate employees. It was a workplace communication issue that cost the company about $10 million in a ten year period. Below I reveal the deadliest sins of leadership & workplace communication that this company and some of the most successful corporations are making. Reveal mistake #1 and why it is a mistake (do not reveal how to fix the problem yet) Reveal mistake #2 and why it is a mistake (do not reveal how to fix the problem yet) 25

26 Reveal mistake #3 and why it is a mistake (do not reveal how to fix the problem yet) Write your close For example: For even more workplace communication problems, along with solutions on how to fix these issues, grab my free special report at: 26

27 First explain to prospects that you were not always the expert in your field and how you did not always experiencing your present successes describe who you were before your success and how you life was at that point in time Explain what changed, what did you experience that helped you become the success you are today Now describe where you are now and the results you are achieving Add several tips on how the reader can experience the same success Add ways you can support them and include links to your website From X to Y Template 27

28 Steps To X Template Describe the results that your clients wish to experience what do they want to move from and go towards Reveal some specific results that your clients have achieved this proves that you can get them towards success if they follow the steps you are about to show them Now add the sub-headline given to the right Give step #1 tell them the step they need to take to reach success and then provide one of your resources that will help them follow through with the action you want them to take Give step #2 tell them the step they need to take to reach success and then provide one of your resources that will help them follow through with the action you want them to take Give step #3 tell them the step they need to take to reach success and then provide one of your resources that will help them follow through with the action you want them to take You Can Achieve These Same Results If You Take Action On The Steps Provided Below 28

29 Real Proof Template (Note: This template is to be used with a profile headline that states a specific result that many people think is outrageous) Start off by explaining that the results you described in your headline is not typical for everyone, explain why many people fail to achieve the results Explain the characteristics and traits of those people that have gained the success you have described Add the sub-headline Describe result #1 and place testimonial Here Is Real Proof That You Can (insert benefit), If You Match The Characteristics Above Describe result #2 and place testimonial Describe result #3 and place testimonial Add a strong call to action to get prospects to visit your website to achieve the results you have described Note: Here is an alternative to describing 3 different results. You can tell a client s story and show how they were desperate and describe their current situation. You can reveal how you helped them and the resources they used. Along with the results they achieved from using your information and resources. 29

30 Top Secrets Template Create the summary headline Explain who you are and how you have uncovered these secrets How I Uncovered These 3 Little Know (insert subject area) Secrets To (insert benefit) Explain secret #1 that you uncovered and more importantly how it helped you or a client of yours Explain secret #2 that you uncovered and more importantly how it helped you or a client of yours 30

31 Explain secret #3 that you uncovered and more importantly how it helped you or a client of yours Add summary subheadline Offer different ways prospects can connect with you one way should be to get a free special report If You Want To Learn How To Use These (insert subject area) Secrets To Your Advantage, Plus Gain Access To Other Tips, Tools & Strategies, Let s Connect! 31

32 What Others Won t Tell You Template Use this template with this headline template: What Secrets Does This Top (insert industry) Expert Know About (insert benefit) That You Don t Know? Learn More By Start off with the summary headline given to the right Insert secret #1 you want to make this controversial Connecting. So You Want To Know What Secrets This Top (insert industry) Expert Who (insert some top achievements) Can Share With You That Other Will Not Tell You Describe why other experts will not share this information Insert call to action and link to article that explains the secret in more detail Insert secret #2 you want to make this controversial 32

33 Describe why other experts will not share this information Insert call to action and link to article that explains the secret in more detail Insert secret #3 you want to make this controversial Describe why other experts will not share this information Insert call to action and link to article that explains the secret in more detail Insert call to action to get even more secrets 33

34 Got Questions Template Use either of these 2 headlines with this summary template: Do You Have (insert subject) Questions That You Want Answered Now? Connect With Me To Get A Free Special Report And Strategy Session or You Have (insert subject) Questions? I Will Provide Answers Fully And Completely, Start with the summary headline and introduction given to the right Insert paragraph that reveals your background information and the results you achieved everything you write here should instill credibility But Only If You Connect. So You Have (insert topic) Questions That You Need Answered Right Now! Before I show you how you can get your questions answered plus get access to ground breaking new secrets that will change the way you (insert action), let me share with you why you can trust the advice I to offer. Insert step #1 to getting their questions answered this step should include connecting with you on LinkedIn and other social media 34

35 Insert step #2 to getting their questions answered this should include joining your group. Explain that once people connect with you they will receive an to join your LI group, in this group you provide, tips, tools and articles. You engage in conversations and answer questions within the group. Insert step #3 to getting their question answered this should include grabbing your free special report and of course a link to your website 35

36 Myth Busting Template Begin with the summary headline similar to the one given to the right For example: Are you falling victim to the article marketing mix that are circling around the internet and do you feel like you are being pushed and pulled in every direction as you navigate your way through the article submission process? Here are the top 3 myths that many article marketers fall for: Insert myth #1 Explain why #1 is a myth Insert a call to action and a link to an article based on that myth Insert myth #2 36

37 Explain why #2 is a myth Insert a call to action and a link to an article based on that myth Insert myth #3 Explain why #3 is a myth Insert a call to action and a link to an article based on that myth Show results of those that do not fall for the myths 37

38 Add closing call to action 38

39 Do You Suffer From Template Use this template with this headline template: Do You Suffer From (insert what is causing your clients pain) Every Day As Though Your (describe how your prospects might be feeling use power words)? Example: Do You Suffer Arthritis Pain Every Day As Though Your Joints Are On Fire? Create your intro that explains how your prospects are suffering Explain how you sympathize and how you can relate to them Identify the problem 39

40 Identify how you found a solution Show results Enter call to action with link to your website 40

41 Reasons Why You Need to Connect Template Create summary headline similar to the one to the right For example: 5 Reasons Why You Need to Connect with Client Attraction Coach Linda Hampton Today Insert reason #1 why someone should connect with you Insert reason #2 why someone should connect with you Insert reason #3 why someone should connect with you Insert How to Connect with You 41

42 Are You Being Screwed Template Start off with an intro paragraph similar to the one to the right For example: I recently did a free LinkedIn strategy session that you can take advantage of at with a prospect. I told him that he needed to revamp his LinkedIn profile before he could effectively market his business on LinkedIn. He was shocked to hear this because he had already invested money with someone to create his profile. Yet his headline did not engage me and pull me in to read his profile. The summary sounded like a resume. You need someone who is going to look at your LinkedIn profile from a marketing perspective. You need someone who is not going to target everyone but instead go after your ideal audience. You need someone who will communicate you messages in the most effective manner. Keep reading below to find out if you are being screwed in your social media efforts. Pose a question that will make your readers think twice about the services they are currently receiving For example: Is you article submission service provider just getting your articles published like ezinearticles.com, where anyone can get published as long as you follow the guidelines or are they getting them published on top websites like About.com? Show importance of question and show the reader how they are being screwed 42

43 Pose question #2 Show importance of question and show the reader how they are being screwed Show results Insert call to action (Note: A suggested call to action is to have your prospects grab a free guide to hiring/getting your subject matter). You can also send them to an article on the subject as well. For example check out: 43

44 X Versus Y Template Use this template with this headline template: Can A (insert power word) Be (insert number) Times (insert power word) Than (insert alternative)? Find The Answer Inside My Profile. Restate the question posed in your headline Provide reasons to why people might think the alternative is better and why they are wrong Show studies proving your point of view Show how what you are promoting helped you and then your clients send readers to view case studies on your website Insert call to action to grab a free special report on the topic or how prospects can get started 44

45 Part 2- Your LinkedIn Profile Experience Section What s Wrong With Most People s Experience Sections? When creating your LinkedIn profile your first instinct is to review what other people on LinkedIn are doing. And that would make sense however, most people do not have an experience section that markets themselves or their businesses effectively. Below I reveal 7 reasons why most experience sections suck. #1. You fail to have a headline for each position. Just like every section of your sales letter and every page of your website, you need to add headlines to various sections of your profile including your experience area. Entrepreneurs and executives today are extremely busy and have very little patience. They want to locate the information they need to know about you fast. By not having a headline you are forcing prospects to read through your entire profile which will lead to frustration. By adding headlines for each position you can easily engage the reader and make them want to learn more about what it is you do and what you can offer them. This is the best way to grab their attention so they can find out what you can do for them. #2. You only list yourself as a CEO/Founder or you put author/speaker/coach/founder of XYZ Company all into one position. By simply listing yourself as CEO/Founder of your business you are not detailing what it is you have to offer prospects reading your profile. You should break down your positions by the different hats that you wear. This will enable readers to see all that you have to offer. You can have different copy directed at key audiences to show that you work with specific types of individuals and not just a general group. How can you expect to connect with someone if you do not have copy that is directed toward them? #3. It is not optimized for your key phrase. LinkedIn s search algorithms focuses heavily on the experience section. In fact if you break down your positions to different hats you wear and add your key word phrase you should be found on top of LinkedIn s search. For example, if you do a keyword search for executive coach, you will find my client, Carrie Jacobs as the second listing out of 106,224 results. If you look for workplace communication expert you find my client Skip Weisman ranking first out of 3,073 results and he ranks second for workplace communication out of 32,084 results. You want to be found on top when your prospects do a keyword search for what you have to offer. #4. You fail to add credibility. 45

46 Included in this section you will find quoted in the media expert template. Using this template you will prove to prospects that they should connect with you and listen to the advice you provide because you are showing them that the media thinks of you as an expert. You will show where you are featured and where you have been published. If you are a featured key speaker for a well known organization or if you are columnist for a well known magazine, newspaper or website like entrepreneur.com you want to feature that as a position. You want to show what the organization or publication is about and how competitive it is to be a speaker or columnist. You also want to provide any other facts that will help you build credibility. #5. You fail to show results for your efforts You talk about what you do but you don t show how you can help me. Most people write their experience section as if they were writing a resume. They give you a description of what their job or position entailed and maybe some accomplishments. They fail to tell you what they can do for you here and now. They do not show you results that they have achieved for clients to prove why you should work with them. #6. You are not using this section to funnel prospects to different areas of your website. Before you create your different positions you want to think where you want to lead prospects to get more information about you. You can lead them back to a specific article or blog posting, you can lead them back to a special report, product or service information, your media kit or wherever you wish. You want to think of each position you create as a funnel. #7. You fail to have a call-to-action. Within your experience section if you follow my advice you will provide information that lets readers know what you do and it will establish credibility. Now what? At the end of every position you can have a call-to-action that takes viewers to different parts of your website depending on what position it is. For example, if you view the profile for one of my clients, Karel Murray, at the end of her Corporate Leadership Development Keynote Motivational Speaker position I invite readers to get more information on her corporate leadership development keynote, workshop and training programs. For another client of mine, Sara LaForest, at the end of her Talent Development & Talent Management Consultant I put For more information on talent management and our services: Check out these articles Hiring For Fast Growing Departments or Companies: 46

47 2. Hiring to Sustain Growth in a New Economy: 3. Internal Talent Integration 4. How to Retain Top Talent Without Derailing the Organization: You see you want to lead prospects back to your website and blog. In the next section we will discuss the exact reasons why you should not make your LinkedIn profile including the experience section sound like a resume. 47

48 Should Your LinkedIn Profile Be Your Online Resume? Recently I read a LinkedIn article for small business owners that stated, You should think of your profile as an online resume. I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and intriguing resume? Most resumes tend to be boring and bland. Now, how is this going to help you attract viewers and prospects? Simple, it can t. As a small business owner or a business development executive, you have to start thinking of your profile as a marketing tool and not a resume. Since you have to change your mindset about this, I have developed six distinct reasons why your profile should not look like a resume. Why You Should Not Think of Your LinkedIn Profile as Your Resume Reason #1: A resume is not personal enough. The goal of LinkedIn is to connect with people and build relationships. The only way you will connect with prospects is to personalize your profile. To do this you need to tell stories and share information that gives a better scope of: Who you are. What makes you tick. How you can help the prospect. What new and exciting information you have to offer them. Make viewers want to learn more about what you and your business can do for them. Reason #2: Remember LinkedIn is a social human network. Most resumes lack that human touch that LinkedIn can provide if used correctly. You need to make your profile interesting and enjoyable to read. You have to keep in mind that if you want others to read it, you should want to read it too. Reason #3: The goal of LinkedIn profile is to get people to connect with you so that you can funnel them back to your website. Your profile is a way to tell prospects what you and your business can do for them. Your LinkedIn profile allows you to show the different areas of your business and then lead prospects to the appropriate webpage to get even more information. The goal of a resume however, is to list accomplishments, achievements and jobs held. It simply lists your job 48

49 descriptions, past and present. A resume does not mention the kind of person you are and why someone should connect with you. And, a resume doesn t allow you to focus on the here and now and what you can provide your potential clients today like your LinkedIn profile should. Reason #4: Resumes are usually limited to 1-2 pages while a LinkedIn profile is not. While it s usually not a good idea to submit a resume that is more than 2 pages long, you don t have that kind of restriction with an online profile. You can include more information, more details, more accomplishments, more strengths and more keywords. The more information you include the more credibility you will gain, the more connected to your prospects you will become. Once you gain their trust, it will become much easier to sell your products, services or even the idea of joint venture relationship. Reason #5: A LinkedIn profile enables you to brand yourself much better and much easier than a resume ever could. Everything from yourself, your company to your products and services can be branded on your profile. For example, if you are the best at selling widgets, then make sure your profile clearly articulates that and reinforce your brand throughout the profile, including your experience section. In the following pages you will find templates that will help you create a more intriguing, more engaging experience section that will have people wanting to connect with you. Then we will finish off by giving you examples of profiles that we have completed for clients. 49

50 Explain why you are a quoted expert, what makes you different, what does the media like about you Give examples where you are quoted Quoted Expert Template Give examples of articles you have published Give examples of TV, radio and teleseminar appearances Include links to some of the most popular content you have to offer so those in the media can see if you are a match for them Add a final call-to-action check out your media kit, media page, etc. 50

51 Tell your story here what makes you the expert, including how you became the expert The Subject Matter Expert Template Show how you are different from others in your industry Provide examples of your success to prove that you are the expert Add a testimonial or endorsement explaining that you are the expert Explain how you can help your LinkedIn connections what value can you provide as the expert Add a call-to-action to get more information on your services 51

52 The Coaches or Consultants Template Give background info why your LinkedIn connection should trust you as a consultant Explain why you are providing this information, let them know that you are not bragging but you are using it to show that you have the knowledge, education, resources and experience to help them achieve their goals Show your prospects what you will do for them within your coaching/consulting program Add testimonial showing the results that a client achieved using your services Add a call-to-action 52

53 Explain the type of books you write, why you are writing these types of books and why your connections should be interested List your first book that you want to promote Explain who your books are targeted to and how Explain what kind of information and secrets readers will find within your book bullet points work perfect here Add call-to-action to grab a free sneak preview, to get more information about your book or to purchase your book Insert the link you would like them to visit Now repeat the process for another 1-2 books if you have more The Author Template 53

54 The Speaker Template #1 Identify the problem that your speech solves For example: Communication is the #1 Issue Killing Morale, Motivation and Trust in Organization s Today -- That's why it's important to get your employees, managers, leaders and yourself communicating for results! The question is...how can you when the best colleges in the world are ignoring this issue? Explain how the information you reveal within your speech is unique For example: You see, no one at the Harvard Business School or any other college or top business institution is teaching business leaders how to communicate like I do in my signature speech, "The 7 Deadliest Sins of Leadership & Workplace Communication" Provide a bulleted list on the information and secrets your audience members would learn Add a call-to-action which could include Grab Your Speaking Kit or Download The One Sheet For This Speech If you have more than one speech you can provide the title and a quick synopsis along with a call-to-action to get more information 54

55 The Speaker Template #2 How your audience members will benefit from your speech Why do you deserve to speak on this topic Add bulleted list of what audience members will learn within your speech Add a testimonial from someone who listened to your speech Add how people can get in touch with you to schedule a speaking engagement For example: * The 2 Essential Skills Required for Champion Leadership * The 5-Essential Characteristics of CHAMPion Leader * The Only 2 Reasons Why People Will Follow You 55

56 The Therapist/Medical Practitioner Template Explain the situations and problems that your clients and patients are facing and coming to you for help with. Paint an emotional picture in our minds. Describe how therapy can help your LinkedIn connections who are dealing with the described problems and situations Show what your therapy sessions are like and what is involved. Prove that you can help prospects by showing results Add testimonials Explain how prospects can get started with therapy and add a call-to-action 56

57 Therapist Template #2 Add the language to the right Create a story based on one of your clients do not add names or identifying features but explain why a client came to you, explain the situation and how the client was suffering Explain how you helped the client and the steps you took Share the results of your efforts and what your client got out of your services How you can help your LinkedIn connections or if you are looking for referral sources then you want to put how you can help the clients of your connections Add how you would like to be contacted To show you exactly how I can help you with (insert problem) let me share a story with you. The names have been change to protect my client s privacy. 57

58 Explain why clients come to you to be their legal counsel this is your credibility builder, if you have articles published you should mention where, if you are quoted in the media you should say where, if you voted a top lawyer in your state you should add that as well Describe the area of law that you practice and the type of clients you are looking for mention who your clients are if you can name them by company and why they have come to you Explain the results you have achieved for clients The Lawyers Template How you can help prospective clients and how they can get started Add how you would like to be contacted 58

59 Explain why clients come to you to be their accountant this is your credibility builder, if you have articles published you should mention where, if you are quoted in the media you should say where, if you voted a top account in your state you should add that as well Describe your area of expertise and the type of clients you are looking for mention who your clients are if you can name them by company and why they have come to you Explain the results you have achieved for clients How you can help prospective clients and how they can get started Add how you would like to be contacted The Accountants Template 59

60 How To Get Your Own Customized Experience Template If your position does not fit into the experience templates I provided here then me at Kristina@GetLinkedInHelp.com I will give you a template to follow for free as long as you allow me to include it in the collection. Again this is only for positions that do not fit the templates provided, if I feel that your position can fit into one of the templates I will let you know which template to follow. 60

61 Part 3: How to Create Copy For Other Elements of Your Profile How to List Your Websites on the Top Portion of Your Profile On top, in the blue boxed area of your LinkedIn profile do you list your website and blog as: Company website Personal website My Company My Blog Your Company Name Your Company URL This doesn t tell me why I should click on your website and what I will gain, You don t show me (the reader) how I will benefit. It doesn t stop me in my tracks and force me to go check your website out to see how you can help me. Now, here s the language that I use for my website listings: Stop These LinkedIn Mistakes I m going to click here because I want to find out what mistakes I am making and what I need to stop doing now FREE LinkedIn Special Report I may click on this as I know I am going to get something of value for free LinkedIn Quick-Start Program I may click on this if I am looking for LinkedIn profile and marketing support. Here are some more examples of what I have done for my clients: Increase Website Conversions Get A Live Website Review Free Website Mistakes Video Get a Motivational Speaker Women: Grab My New Book Free Podcasts Free Visionary Success Kit Become a Global Visionary Free Articles for Visionaries Free Self Sabotage Report Free Articles for Executives Cut Your Transition Time Stop These Leadership Mistakes 61

62 Workplace Communication Tips Improve Employee Motivation 7 Steps to Attracting Clients Easy Client Attraction Tips Client Attracting info product 62

63 How to Effectively Use the Specialties Section to Increase Credibility Does your specialties section of your profile look like this: Specialties Proven track record of success in building/managing enterprise software selling teams, business development, negotiating and closing of large strategic enterprise software agreements utilizing consultative and solution selling methodologies. That may help with getting your profile found in LinkedIn keyword search or by the search engines but your potential connections will see this and go blah, blah, blah who cares? How boring! This is the specialties section that we created for Linda Hampton: Specialties * Helping women entrepreneurs, solo professionals and small business owners attract more ideal clients * Implementing client attraction formulas and strategies that generates a steady stream of ideal, highly qualified, clients who are ready to do business with you * Turning prospects into paying customers * Marketing and mindset strategies for women entrepreneurs * Helping women over 50 retire from the corporate world to build and grow a business that they can pass on to future generations. Here s another example of a specialties section This is what we created for Skip Weisman Specialties 1. Improving organizational and workplace communication among leaders, executives and employees in insurance companies, CPA and legal firms, nonprofit organizations, global corporations and other businesses with revenue between $5 million and $50 million 2. Doubling productivity by improving employees' attitudes, morale and motivation. 63

64 3. Applying positive influencing strategies in the workplace that gets results - without using positional authority. Now does that get attention? Use the specialties section to show the audiences what you specialize in and the results you achieve in your specialty. 64

65 How to Generate Interest For Your Books and Articles in the Publication Section I recently completed a Live LinkedIn Profile Review for Donna Price who is the author of the book Launching Your Dream. Now, here s what she put for her book within the publications section Launching Your Dream, by Business and Life Coach Donna Price, is an effective and proven process for taking a day dream off the shelf, visioning it and bringing it into your reality. What dream have you been sitting on? Waiting for the right moment Take a step today and buy your Launching Your Dream book and kit The book takes you step by step through along the path of Launching Your Dream : a weaving of Donna s story of dream making with her process. Her story inspires and motivates as you begin creating your own vision and dream. Now, you d think What s wrong with that? But, it can be improved and here s how She could tell a bit of her story to make me say wow I want to learn how she launched her dream. This way it will motivate me to buy her book She could reveal some of the secrets that she d cover within the book. Now, follow this template: Give a quick synopsis of your story on how you became a success and some of the troubles you encountered. Let it be known that you share more of your story along with tips, tools and resources to help them achieve their goals. 65

66 In bullet point fashion reveal some of the information readers will find within your articles. Show endorsements for your book Add a call-to-action Here s another template for you to follow: Share some endorsements for your book 66

67 Explain why these people are endorsing your book Reveal what readers will find inside your book Add call-to-action And, here s another template: Explain the problem your book solves and why it s a problem Reveal how your book or article will solve your readers problem(s) 67

68 Show a bulleted list of what your readers will learn inside your book Add a call-to-action 68

69 How to Take Advantage of the Contact Part of Your Profile Most people s contact section at the end of the LinkedIn profile looks blank. All they simply do is list (by check marking) what they are interested in connecting about. So their contact section looks like this: Contact Settings Interested In consulting offers new ventures job inquiries expertise requests business deals reference requests getting back in touch You see, there is no copy that reiterates who you are looking to connect with and how they should connect with you. There is no call-to-action. And, it doesn t re-state how you can help me. Take a look at these successful examples: Here s the copy Donna Price created after getting our Live LinkedIn Profile Review Contact Settings We specialize in working with managers and leaders through our comprehensive leadership development institute or through customized in house training. We work with non profits as well as corporate clients. Please provide information as to the type of company, work team and time frame for completing the initial plan. Our leadership development programs include comprehensive training, masterminding and executive coaching as well as customized onsite training and coaching and a monthly leadership symposium program that provides monthly training and leadership development resources. Learn more about our offerings: Here s the copy we created for Skip Weisman 69

70 Contact Settings If you are an executive, leader or organization interested in improving your workplace communication and performance, please check out my website at and my blog at: Before you contact me, please read the content I provide. Grab my special report at: Then if you think I'd be a perfect match for you or your organization, then, please feel free to contact me. If you are an organization looking for a speaker for your next event, please go to: And, don't forget to check out my speaking videos at: If you are a member of the media and if you would like to interview me or if you would like to publish one of my articles: 1. Listen to my media interviews and teleseminar recordings and check out my media mentions & published articles at: 2. Contact me right away by at: info@weismansuccessresources.com To your workplace communication and organizational development success, Skip Weisman Workplace Communication Expert And, here s what Anne Pryor uses in her contact section: Contact Settings My clients are aware of their need to live their meaningful brand. I'm accepting coaching clients, lawyers, business owners, marketing & sales leaders and careerists who are interested in creating or enhancing their online brand presence, in need of LinkedIn profile development, Online Branding, LinkedIn training and coaching for business development or job search. I welcome and accept meaningful connections to my special LinkedIn network if we've 70

71 had a chance to meet in person, at an event or if we've visited over the phone or via . I look forward to helping you live your meaningful brand. Mahalo, Anne Pryor Anne@Pryority.com 71

72 Part 4: Proven Profile Examples Check out my summary: What you should notice: #1 Look how I grab your attention right away #2 See how I build credibility by mentioning that the New York Times called me a social media expert. #3 - How I funnel prospects to different areas of my website as I show them how I can help. 72

73 Check Out Adam Hommey s Summary Notice: 1. Adam s summary headline 2. How he tells his story and explains how he started his new company 3. How he shows specific results for clients 4. How he explains what you will find at his new website ( and how he can help you. 73

74 Look at Karel Murray s Summary: 74

75 Notice 1. Karel s summary headline gets your attention by having a warning. 2. Karel gives you background information but more importantly she shows specific results which explains why you should invest in her books, products and services 3. Karel explains who should connect with her and how Now, look at her experience sections and notice the format and structure. 75

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78 Notice the Call-to-Actions in Sara LaForest and Tony Kubica s Experience Section: 78

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80 Check Out Skip Weisman s Profile Now, look at the current positions. Notice how I turn each position into an attention getting headline. This is something we have recently tested and experimented and will now implement with every client. Now, look at his summary, publications and experience sections: 80

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86 Notice the How I Can Help You Template in Carrie Jacob s Profile Notice how Carrie uses a customer story and testimonial in her experience section: 86

87 Check out the direct response copywriting on the Article Marketing Expert s profile (Eric Gruber) 87