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1 MediaKit 2013
2 PressRelease El popular, a Canadian newspaper in the Spanish language, can be bought throughout the GTA, Quebec, Manitoba, Alberta and British Columbia. El popular was founded in Toronto, September 11, 1970 as a weekly. Slowly it began to grow with our thriving Hispanic community, now estimated at about 650,000 new Canadians in the Toronto area. It includes immigrants from Latin America, Spain and Spanish-Jewish Morocco. More than 70,000 hispanics make Quebec their home. Pockets of Hispanics are located in other provinces. Among the foreign-born who had a non-english, non-french mother tongue, Spanish speaking people represents the 5th largest population in Canada (5.8%), and certainly growing. El Popular ranks among the ten largest multicultural printed newspapers in Toronto. Our website 24/7, updated 3 times a day, with an average of visitors daily. When it comes to multicultural printed newspapers El Popular, is the fifth largest paper, 100% proudly Canadian
3 TopChoice With almost 4 decades, El Popular has been Canada s only National Hispanic Daily 84.97% of the Hispanic community in Toronto read El Popular and less than 45% read other Hispanic Newspaper Source: El Popular Research, Nov. 06 Among the foreign-born who had non English, non-french mother tongue, Spanish people represents the 4 th largest population in Canada (5.8%) Source: Census 2006
4 TopChoice With almost 4 decades, El Popular has been Canada s only National Hispanic Daily 84.78% of the Hispanic community in Toronto are exclusive readers of El Popular Source: El Popular Research, Nov. 06 Granted Best Choice Awards Top Newspaper of the year, Hispanic Community. Source: Top Choice Awards (TCA)
5 BrandAwareness El Popular is well known within the Hispanic community 93.13% of the Hispanic Community are aware of Diario El Popular Source: El Popular Research, Nov. 06
6 BrandAwareness El Popular is well known within the Hispanic community 61.39% of our community prefers El Popular in relation to others Hispanic Newspapers Source: El Popular Research, Nov. 06
7 DailySections International General Information of the most important worldwide events Latin American Readers find complete information about Latin American Canada General Information of municipal, provincial and national affairs Sports This section covers all sporting events in Canada and around the world plus community tournaments Agenda Popular Provides Summary of community events Classified Readers find advertising to rent, sell or hire Entertainment Offers comics, crosswords, puzzles and horoscopes
8 2012Rates BUS CARD 3-3/8x2 INCHES (HxW) 20.5x12 PICAS 1 VERTICAL 1.5/8x4 INCHES (HxW) 10x24 PICAS 2 3 HORIZONTAL 3.3/8x3 1/16 INCHES (2COL) (HxW) 20.5x18 PICAS 4 HORIZONTAL 1/8 (3COL) 3.5 x 5-1/8 INCHES (HxW) 31x21 PICAS 5 VERTICAL 1/8 (2COL) 3.3/8x5.5 INCHES (HxW) 20.5x33 PICAS 6 HORIZONTAL 6.7/8x5.7/8 1/4 (4COL) INCHES (HxW) 41.5x33 PICAS 7 1/4 (3COL) 5.1/8x7.5 INCHES (HxW) 31x45 PICAS 8 VERTICAL 1/4 3.3/8x (2COL) 11 INCHES (HxW) 20.5x68 PICAS 9 1/2 (6COL) 10.5x7.5 INCHES (H&W) 63x45 PICAS 10 VERTICAL 1/2 (3COL) 5.1/8x1 5.3/8 INCHES (H&W) 31x92 PICAS 11 HORIZONTAL 1/2 (4COL) 6.7/8x11 INCHES (H&W) 41.5x68 PICAS 12 FULL PAGE 10.5x15.3/8 INCHES (H&W) 63x92 PICAS Agate Line:.98 Each Unti 1,2 $ (1/16) $ ,5 (1/8) $ , 7,8 (1/4) $ ,10,11 (1/2) $ Full page $ Frequency discounts, seasonable promotions and time limited offers available upon request First Page ads $55.00 (upon availability) First Page premium $ (upon availability) First Page banner (upon request) Full Colour $ (non-commisionable) Translation per ad $15.00 Continuous changes on same ad $15.00 each There is a $25.00 service charge per any returned cheque. Rates listed do not include 5% GST
9 NewspaperOnline MONTHLY RATES Leaderboard-top 728x90 px $ Leaderbox-bottom 728x90 px $ Big Box 300x250 px $ Sky Scraper 160x600 px $ Button 160x90 px $ % of the Hispanic Community have access to the internet Source: El Popular Research, Nov. 06
10 Half Moon CreativeAds 1/4 Page Special rate. Subject to placement approval, production and space availability
11 CreativeAds Corner 81/8 x 73/8 (HxW) 1/4 Page Special rate. Subject to placement approval, production and space availability
12 CreativeAds L 153/8 x 33/8 (HxW) 67/8 x 4.5 (HxW) 1/2 Page Special rate. Subject to placement approval, production and space availability
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