Paul Rand was a pioneer of the New York style. He understood that communication was most effective when the designer was able to:

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3 Paul Rand was a pioneer of the New York style. He understood that communication was most effective when the designer was able to: - Skillfully interpret content - Reduce it to its most symbolic essence - Compose it on the page in a fresh and lively manner

4 Paul Rand cover for Direction magazine 1940

5 Paul Rand Jazzways yearbook cover 1946

6 From 1941 to 1954, Paul Rand was a designer for the Weintraub ad agency in NYC. His creative collaborations with copywriter Bill Bernbach paired visual with language perfectly.

7 Paul Rand Ohrbach s ad 1946

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9 Paul Rand cover for Thoughts on Design 1946 (photograms of abacus becomes metaphor for design process)

10 Paul Rand poster for AIGA 1968

11 Paul Rand, poster for the film No Way Out, 1950

12 Paul Rand, monograph cover, 1953

13 I Know A Lot of Things, 1956, Ann and Paul Rand

14 I Know A Lot of Things, 1956, Ann and Paul Rand

15 Sparkle and Spin, 1957, Ann and Paul Rand

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17 Listen, Listen!, 1970, Ann and Paul Rand

18 Listen, Listen!, 1970, Ann and Paul Rand

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24 Alvin Lustig cover for A Season in Hell 1945

25 Alvin Lustig cover for Federico Garcia Lorca s 3 Tragedies 1949

26 Alvin Lustig cover for Tennessee Williams Camino Real 1952

27 Alvin Lustig, cover for Anatomy for Interior Designers, 1948

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29 Paul Rand and Bradbury Thompson were two of the most influential designers of their era.

30 Bradbury Thompson, pages from Westvaco Inspirations 151, 1945

31 Bradbury Thompson, pages from Westvaco Inspirations 186, 1951

32 Bradbury Thompson, pages from Westvaco Inspirations 210, 1958

33 Bradbury Thompson, pages from Westvaco Inspirations 216, 1961

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35 A new era of advertising innovation and marketing began with the New York agency Doyle, Dane Bernbach in DDB analyzed the client s: - Important advantages - Distinguishing characteristics - Superior features

36 Doyle Dane Bernbach ad for Ohrbach s 1962

37 Doyle Dane Bernbach ad for Ohrbach s 1958

38 Doyle Dane Bernbach ad for Volkswagen 1960

39 Doyle Dane Bernbach ad for Volkswagen 1969

40 Doyle Dane Bernbach series of advertising posters for Levy s Real Jewish Rye 1965

41 Doyle Dane Bernbach public service ad promoting rodent extermination legislation 1967

42 Ad for Young and Rubicam Advertising 1960

43 Saul Bass, billboard for Pabco Paints, early 1950s

44 Saul Bass poster for Anatomy of a Murder

45 Saul Bass logo for The Man With the Golden Arm 1955

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47 Saul Bass movie poster for Exodus 1960

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49 Otto Storch, art director, pages from McCall s, 1961

50 Otto Storch, art director, pages from McCall s, 1965

51 Otto Storch, art director, pages from McCall s, 1959

52 Otto Storch, art director, pages from McCall s, 1961

53 In the late 1960s, the great era and advertising power of magazines began to decline. Some of the sociological factors were: Television Women s Liberation Movement Vietnam War Protests Environmental Concerns

54 Dugald Stermer, art director cover for Ramparts 1967

55 Bea Feitler, art director cover for Ms. magazine 1972

56 John Alcorn cover for a phototype specimen book 1964

57 Herb Lubalin logotype design 1960s

58 Herb Lubalin was a typographic genius who used humor and elegance in his work. He created beautiful typographic visuals and called them TYPOGRAMS.

59 Herb Lubalin poster announcing Davida Bold typeface 1965

60 Herb Lubalin pages from Eros 1962

61 Herb Lubalin cover for U&lc 1974

62 Herb Lubalin type specimen page from U&lc 1978

63 Herb Lubalin type specimen page from U&lc 1978

64 Herb Lubalin, pages from Eros, 1962

65 Herb Lubalin cover for Eros 1962

66 Herb Lubalin, pages from Eros, 1962

67 Herb Lubalin, pages from FACT, 1967

68 Herb Lubalin (designer) Pablo Picasso (lithographer) section opener for Avant Garde magazine 1969

69 Herb Lubalin ad for Avant Garde s antiwar poster competition 1967

70 George Lois subway ad poster for Goodman s Matzos 1960

71 George Lois ad for Coldene 1961

72 George Lois ad for Wolfschmidt s 1962

73 George Lois cover of Esquire magazine May, 1968

74 George Lois cover of Esquire magazine April, 1968 This famous cover depicts Heavyweight champion Muhhamad Ali as St. Sebastian.

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