What is Visual Communication?

Transcription

1 What is Visual Communication? Visual communication is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, illustration, Industrial Design, Advertising, Animation, color and electronic resources. It also explores the idea that a visual message with text has a greater power to inform, educate, or persuade a person or audience.

2 Visual communication or Graphic design? Visual communication used to be called graphic design until quite recently. With the emergence of new media beyond printed matters, terms like communication design or visual communication became popular in order to reflect the increasing complexity of the field, and rightly puts the focus in the core of the business communication.

3 What is Graphic Design? Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. A graphic designer may use a combination of symbol, typography, visual arts and page layout techniques to produce a final result.

4 ARGD Discussion What do Graphic Designers do?

5 Discussion ARGD Everyone name one Visual Communication example in this classroom. Who is the client? Who is the audience? What is the message? What tools did the designer use to convey the message? be creative and think hard no repeating ideas

6 Communication tools designers work with: image typography white space icons

7 image based-on design Milton Glaser American graphic designer, I heart NY logo Bob Dylan poster He also founded New York Magazine with Clay Felker in 1968.

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9 typography based-on design Swiss Design The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.

10 hand-drawn type poster Jessica Hische letterpress type poster Hamilton Wood Type

11 image & type based design The world Paula Scher The World is about information overload. It depicts the world as swirling information that is always changing, often inaccurate, while somewhat illuminating. It is expressionistic information.

12 Stefan Sagmeister, born in Australia, is a New York-based graphic designer and lettering artist. album artwork for Lou Reed AIGA poster

13 The original grunge designer, David Carson is most widely known for his anti-swiss style, placing type and images anywhere on the page over pictures, over itself, even up-side-down.

14 white space used in design

15 Bill Bernbach s Think Small ad. Notice how the negative space seriously reinforces the whole message of the ad without actually having to read the ad. This ad has been credited with launching Volkswagen into the U.S. market with huge success -- and awarded the top advertising campaign of the 20th century.

16 icon & symbol Paul Rand