Alexander Julian. Skills. alexanderjuliandesign.com

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Ethel Curtis
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1 Alexander Julian

2 Alexander Julian alexanderjuliandesign.com Education Experience University Of Cincinnati Cincinnati, OH College of Design, Architecture, Art, and Planning (DAAP) Communication Design Major, Class of 2020 GPA: 3.7/4.0, Deans List 5/5 Semesters Participating in the Professional Practice Program, alternating semesters of classroom study with work in the field of design. Paperplane Creative Cincinnati, OH Design Agency, Design Intern August 2017 December 2017 As a member of the print team, worked in collaboration to create brand identities and logos, as well as managing new content for clients with existing brand guidelines. Chatfield College Saint Martin, OH Associates Degree of Liberal Arts, Class of 2015 GPA: 3.8/4.0, Deans List: 5/6 Semesters Post-Secondary Enrollment Option, taking college courses while in high school and receiving dual-credit for both. Fayetteville-Perry High Fayetteville, OH Class of 2015 GPA: 3.9/4.0, Class Rank: 5/69 Honors Diploma Skills Allbirds San Francisco, CA Shoe Company, In-House Brand Design Intern January 2017 May 2017 Supported the marketing team through creative direction, along with implementing the brand across web, print, and enivronmental graphics. Applehead City Pet Covington, KY Pet Groomerey and Boutique, Design Intern May 2016 September 2016 Tasked with designing promotional material and logos for web and print. Collaborated with other designers and the owner to help bring the start-up company to the mainstream. Illustrator, Photoshop, InDesign, After Effects, XD, Premiere, Sketch, Invision, Illustration, Digital Photography, Microsoft Office Suite

3 Allbirds Shoe Start-up

Lifestyle Photography With the launch of Allbirds' sophomore silhouette (as well as a new

Allbirds from small startup to industry disrupter.

4 Lifestyle Photography With the launch of Allbirds' sophomore silhouette (as well as a new color release) the photographic style was elevated to better showcase the breadth of the company. Going beyond outdoor shots and adding elegant evening settings, this campaign pushed Allbirds from small startup to industry disrupter. Was involved in model selection, location scouting, and assisting in creative direction. Implemented these photos across multiple platforms, including web, , postcards, lookbooks, press kits, and social media.

5 Product Photography Directed product shoots that were used for web, s, lookbooks, and press kits. Was tasked with developing a series of shots that showcased the shoe in the most appealing way, while maintaining visual consistency across products.

Retail Store Launch Social Media Assisted with the opening of Allbirds'

Collaborated with the marketing team on creative direction and

direct-to-consumer company. direct-to-consumer company.

6 Retail Store Launch Social Media Assisted with the opening of Allbirds' flagship retail store. Designed external and internal signage. Collaborated with the marketing team on creative direction and production of social media, a core marketing tool for a direct-to-consumer company. Collaborated with the marketing team on creative direction and production of social media, a core marketing tool for a direct-to-consumer company.

7 Wordmark / Brand Extension Smallbirds was the first full extension from the Allbirds name, establishing itself as a sub-brand. In addition to concept direction and brand positioning, a new mark was designed. Encompassing all things kid, Smallbirds needed to stand apart from the current branding without straying too far from the original designs.

8 Mimicry Inspiration for the Smallbirds design stemmed from the Allbirds mark. Using the original wordmark's distinct "S" and bouncy curves, the new lowercase "s" quickly became a child to its predecessor. The end result was a form that was instantly recognizable; inherently Allbirds. As an extractable element, the new lowercase "s" would replace the original for all branding and applications of Smallbirds.

9 Process The process began with studying the geometry and form of the Allbirds logo. This included hand-tracing the original mark and then redrawing on paper to better understand the subtle nuances of the mark. From there, both pencil and digital ideations were explored.

10 Process

11 Bold Futurists Poster Series Graphis New Talent Annual 2017: Merit Winner

12 Bold Futurist A person who has influenced the world through their contributions to technology. The series celebrated three futurists and their respective field of work; Samuel Morse and Morse Code, Nikola Tesla and a circuit board, and Elon Musk and binary code.

3 Technical Pioneers Each person's work was

13 3 Technical Pioneers Each person's work was built on the foundation of those before, tying all of these futurists to a common goal. These individuals' overlapping ideologies of a forward-thinking, and progressive society was the driving force of the concept direction.

These individuals' overlapping ideologies of a

14 Process Each person's work was built on the foundation of those before, tying all of these futurists to a common goal. These individuals' overlapping ideologies of a forward-thinking, and progressive society was the driving force of the concept direction.

15 Pure Heroine Vinyl LP Redeisgn

16 Vinyl LP In Pure Heroine, Lorde transformed the seemingly mundane life of a suburban teenager into a modern-day epic.

17 Life in Color The artist's synesthesia drove the concept from beginning to end. How does one visualize hearing music in color? Vibrant hues and dreamy gradients overlaid on black imagery added dimension to an otherwise simple scene.

CONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25

CONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25 IDENTITY GUIDELINES The IALD identity guidelines introduce and define the visual elements we use to create the new IALD brand; our signature, color, imagery, typography and composition. The following layout