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1 Designer / UX Strategist / Creative Leader S UMMARY Extensive design management, UX and brand design experience Demonstrated creative, industry and professional leadership Experienced, proven business and creative leader Strong relationship building skills and an effective communicator Exceptional professional and academic credentials I m a seasoned design leader and creative director with extensive entrepreneurial, agency and corporate in-house experience in digital design, brand identity design, and design team management. I'm an experienced and effective leader in guiding and developing design vision, brand strategy and engaging creative. I lead teams with strong creative collaboration and design thinking creating transformative design programs that solve the most challenging problems. My career spans interactive and UX design, service design systems, editorial, packaging, brand development, advertising, and environmental graphic design. My strong professional career is balanced by mentoring, teaching and sharing my knowledge and passion for design and UX with others through my extensive teaching experience and active design community involvement.

2 P ROFESSIONAL E XPERIENCE/ N OTABLE A CCOMPLISHMENTS AT&T Principal, UX Design, Digital Design & User Experience (DDUX) present Oversees the AT&T digital design system, UI standards, and UX best practices; Directs and oversees digital marketing programs by agency partners; Engages with stakeholders across AT&T to drive design excellence and alignment with AT&T digital standards and best practices. Member of core team in defining and developing a unified digital design system and content strategy for unifying AT&T digital design standards. Directs UX programs and initiatives for AT&T UX Center of Excellence to establish UX best practices, training, and raise the level of UX expertise within the organization. Responsible for creation and execution of digital design training programs and curriculum for the Digital Design System and Design Hub. Promoting and building awareness of digital design standards and best practices to both internal and external teams. AT&T Creative Director, Creative experience Team (CXT) Reporting to the Executive Director, directed creative, strategy, and UX for digital marketing programs; Reviewed and approved digital marketing programs created by agency partners; Collaborated with business partners, Brand, and other internal teams on strategic and marketing initiatives. Led a multi-disciplinary creative team of 30+ information architects, designers, and writers supporting display advertising, digital & social marketing programs, and product launches. Built agency oversight team for design approval and review of external digital marketing and advertising programs. Developed training, best practices, and documentation to ensure alignment with digital standards. Defined and developed AT&T digital principles and Global Language for User Experiences (GLUE) documentation Created numerous campaign playbooks for seasonal marketing campaigns documenting creative concept, brand elements, templates and creative examples, and all digital assets. Initiated audit and assessment of all AT&T digital standards and guidelines to establish a unified system for managing digital assets, patterns, code and usage guidelines. Kendall Ross Brand Development & Design Principal and Creative Director Directed the strategic and creative development of brand design programs for regional, national and international retail clients; Extensive portfolio of brand identity, packaging and advertising for consumer, specialty, and luxury brands. Managed growth and direction of award winning design agency; managed and mentored team. Established and maintained operational, marketing and strategic benchmarks. Built digital asset management tool allowing clients to review and access their projects. Led new business pitches, developed design concepts and presented to new and current clients; presented at industry and design events agency work and capabilities. Led business development, marketing, and client relationships; served as key client partner ensuring account growth and client satisfaction.

3 A WARDS My work has been recognized by many design and brand organizations such as the American Institute of Graphic Arts and the Design Management Institute as well as featured in Package Design Magazine, CA, Retail Ad World and Trends. Notable awards include: 2011 Bronze Pentaward Luxury Packaging Doubleback Wines 2010 National Retail Hardware Association Gold Award Wells Lamont packaging and merchandising program 2009 ReBrand 100 Global Award Innervibe brand design 2007 Package Design Makeover Challenge Winner P RESENTATIONS 2014 Digital Design & Web Innovation Summit, Enabling Design Pivots 2014 In-house xchange, keynote presentation, AT&T and Design Culture 2008 Global Shop08, Principals that Connect Products to People 2007 Package Design Annual Conference, Portlock branding and package design 2007 Direct Marketing Annual Conference, Avoiding the Magpie Effect 2007 Center for Citizen Initatives, Connecting with Customers the Market, the Tools, and the Customer 2007 Packaging Strategies, Consumer Connectivity 2007 Spokane Advertising Federation, Retail Brand Insights 2005 AIGA Colorado, Reality Check Design Trends and Cautionary Tales

4 A CADEMIC E XPERIENCE School of Visual Concepts Instructor present Developed class curriculum and taught Design Foundations, Intermediate and Advanced design studios in addition to specialties such as Environmental Graphic Design, Portfolio and Package Design. Serve as UX mentor in the new UX course track. Cornish College of the Arts Adjunct Instructor Developed class curricula and taught courses on design concepts, professional practices, semiotics and typography. Projects emphasized research, analysis, critical thinking and concept development; frequent panelist and guest critic for student reviews and thesis presentations. Art Institute of Seattle Adjunct Instructor Instructed all levels of students in classes ranging from digital typography, type & letterform design, graphic stylization & symbols, packaging and 3D design. University of Washington Visiting Lecturer Design instructor for Semiotics in the Visual Communication design program focusing on the concepts, principals and creative development of symbols, marks and logotypes. Rhode Island School of Design Instructor & Teaching Assistant Instructed design students in developing proficiency with design software, digital design in addition to instructing students in the fundamentals of typography and design.

5 E DUCATION Rhode Island School of Design 1996 Master of Fine Art, summa cum laude Thesis studies focused on signs, symbols and mark-making; the influence of the hand and tools on the formation of meaningful marks and how typographic structure influences and affects meaning and communication. Participated in design seminars and workshops with Jan Van Toorn, Malcolm Grear and Nancy Skolos; Served as art director for Visual Language, a scholarly design research publication focused on typography. University of Washington 1990 Bachelor of Fine Art, Graphic Design Studies emphasized visual problem solving, programmatic design, identity systems, visualization, information theory, typography, exhibit and publication design. Participated in design seminars with Nihon College of Design and served as student assistant to the program. Bachelor of Art, Japanese Language & Literature Studies emphasized Japanese proficiency in addition to analyzing and interpreting Japanese literature to understand the history, culture and context of these works. Nihon Diagaku, School of Art, Tokyo 1984 Fine Art Exchange Program Participated in a year-long exchange program studying language and Japanese design. P ROFESSIONAL & S ERVICE A FFILIATIONS American Institute of Graphic Arts, Member, Board Member & Vice-President ( ) Design Management Institute, Member Fred Hutchinson Cancer Research Center, Committee Member, Climb to Fight Cancer Global Visionaries, Board Member Toastmasters International, Member A DDITIONAL S KILLS Conversational Japanese