AfricAn flags And icons A ProPosAl for the cape town 2014 world design capital

Transcription

1 African Flags and Icons A Proposal for the Cape Town 2014 World Design Capital

2 Designing Emerging African Identity introduction The 20th century and especially the 1960 s is epitomised by the decolonisation of the African continent. The representation of the new countries identities through colours in a flag, court of arms and monuments (a predominantly colonial Concept) saw the inheritance of influences from many sources. These sources ranged from the colonisers, struggle heroes to ideologies and religion and the notion of a new emerging pan African identity (pan African flag). The flags, their compositions, symbolism and use of similar colours (with common meanings) can be used to plot a singular (pan African) identity in conjunction with individual identities of African countries. By contrast, the Apartheid State reinforced its rejection of African revolutions through television and printed media, in the form of typography. African Flags and Icons investigates unifying designs of African Flags and designed narratives of segregation inherent in Apartheid typefaces. Tackling concepts of image versus text located within struggles of emerging African identity, the project hosts African designers and artists in a permanent exhibition, online gallery and television programme. Behold a republic standing erect while empires all around are bowed beneath the weight of their own armaments - a republic whose flag is loved while other flags are only feared. William Jennings Bryan We have two American flags always: one for the rich and one for the poor. When the rich fly it means that things are under control; when the poor fly it means danger, revolution, anarchy. Henry Miller Shaped to appeal to the public and young learners in particular, African Flags and Icons is a visual heavy project, with deep undercurrent discussions and analytical explorations on the different flags of African countries which arose in different political climates pre and post colonisation. The representation of emerging identities will find context in other forms of emerging identity representations such as landscapes, cityscapes and city silhouettes to traditional afro European infused textiles and garments.

3 provisional budget summary BUDGET: African Flags and Icons SA Rands Organisation name: MoDILA Trust Project title: African Flags and Icons EXPECTED INCOME Total EXPECTED INCOME Source 1 - Donor Funding 95,090 Source 2 - Corporate 20% 31% 1,800,000 Source 3 - Self Generated 1,776,000 Source 4 - Government 1,800,000 TOTAL 18% 31% 5,471,090 Source 1 - Donor Funding Source 2 - Corporate Source 3 - Generated Income EXPECTED EXPENDITURE (excl. VAT) Source 4 - Government NAME OF MAIN ACTIVITY 1: The Black Percentage of Pharaohs Total Personnel 1,200, % Travel EXPECTED and accommodation EXPENDITURE (excl. 546,334 VAT) 11.0% Programme resources 210, % Contracted supplier services 581,300 Personnel 11.8% Knowledge sharing 728,000 Travel and accommodation 14.7% 1% External Evaluation 3, % Programme resources Staff 8% training 22% (own staff) 360, % 30% Exhibition 330,000 Contracted supplier services 6.7% Equipment 7% 728,004 Knowledge sharing 14.7% Administration (direct 8% costs) 58, % Administration (indirect overheads) 2% External Evaluation 17% 200, % SUBTOTAL 4,944,838 Staff training (own staff) 100.0% 5% 10% Contingency 494,484 Exhibition 0% 0% TOTAL (Incl. 10% Contingency) 5,439,322 Equipment Administration (direct costs) * Detailed budget available upon request. Image Credits: Cover page: Left (Top to Bottom): Overleaf: Anonymous (undated). flag-burning Anonymous (undated). Burkina-Faso Flag Tonemapped (undated). Old South African Flag Think0 (undated). South Africa Flag Grunge Anonymous (undated). Flag of the Democratic Republic of the Congo

4 provisional project plan Year Months Months Activities/Weeks Research and Exhibition Prep TV Production Website Design Marketing Symbols of Power Education Material Exhibition Delivery Temporary Static Exhibition Exhibtion Setup Exhibition Deinstall & Delivery Uploading of Footage to online platform African Flags Workshops Permanent Online Exhibition 2013 May June July Aug Sept Oct Nov Dec African Flags and Icon Jan 9

5 ons: Project Plan 2014 Feb Mar Apr May June July Aug Sept Oct Nov Dec the team African Flags and Icons will be executed by MoDILA, in collaboration with the South African Department of International Relations, UNESCO, the African Union and embassies in all 54 African states. beneficiaries As a celebration of cultural diversity and cohesion, the project relies on a fun tongue-incheek attitude bound to interest children and adults. Image a flock of paper planes, each sporting a different flag, thrown off buildings in the City Bowl, and large flag prints scattered around Khayelitsha as a reminder of African unification and a celebration of strong colours and boldness. request For the successful completion of the project, MoDILA kindly requests assistance from the 2014 World Design Capital Committee by way of connections to potential corporate sponsors, the provision of seed funding and the prestige of linking African Flags and Icons, as an African Arts and Culture project, to the Provinvicial Government s International Relations Strategy.

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