CATEGORY REPORT AUGUST 2018 COVERING 30 MAIN CATEGORIES

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Aubrie Craig
5 years ago
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2 Note: Ø = average Evaluating the 30 Amazon Kindle ebook Main Categories

3 Categories by Sales Volume of Top 100 ID Ø Sales Rank of Top 100 Estimated Sales per Day per Top 100 Title Graph Index: Best = 100 Worst = 1 Position 16 Literature & Fiction Romance Mystery, Thriller & Suspense Nonfiction Science Fiction & Fantasy Teen & Young Adult Religion & Spirituality 1, Biographies & Memoirs 1, Children's ebooks 1, History 1, Health, Fitness & Dieting 1, Lesbian, Gay, Bisexual & Transge 2, Self-Help 2, Business & Money 2, Politics & Social Sciences 2, Humor & Entertainment 3, Science & Math 3, Cookbooks, Food & Wine 4, Comics & Graphic Novels 7, Travel 7, Parenting & Relationships 7, Education & Teaching 9, Sports & Outdoors 10, Medical ebooks 10, Reference 10, Crafts, Hobbies & Home 10, Computers & Technology 12, Arts & Photography 14, Engineering & Transportation 23, Law 29, Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com Position vs. Prior Month ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

4 AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Categories by Average Sales Rank of Top 100 (p. 1) Absolute Values Rank 1 to 2,000 Rank 1,200-4, ,000 1,200 1,400 1,600 1,800 2,000 1,200 1,400 1,600 1,800 2,000 2,200 2,400 2,600 2,800 3,000 3,200 3,400 3,600 3,800 4,000 4,200 4,400 4,600 4,800 Biographies & Memoirs Literature & Fiction Nonfiction Romance Teen & Young Adult Children's ebooks Mystery, Thriller & Suspense Religion & Spirituality Science Fiction & Fantasy Business & Money Health, Fitness & Dieting History Lesbian, Gay, Bisexual & Transgender ebooks Politics & Social Sciences Self-Help

5 AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Categories by Average Sales Rank of Top 100 (p. 2) Absolute Values Rank 1,500 to 15,000 Rank 3,000 to 21,000 1,500 3,000 3,500 5,000 7,000 5,500 9,000 7,500 11,000 13,000 9,500 15,000 11,500 17,000 13,500 19,000 21,000 Cookbooks, Food & Wine Crafts, Hobbies & Home Arts & Photography Comics & Graphic Novels Humor & Entertainment Parenting & Relationships Medical ebooks Reference Computers & Technology Travel Education & Teaching Science & Math Sports & Outdoors

7 Categories by Sales Volume of No. 1 Besteller ID Average Sales Rank of No. 1 Bestseller in Estimated Sales per Day of No. 1 Bestseller Graph Index: Best = 100 Worst = 1 Position 16 Literature & Fiction 1 4, Mystery, Thriller & Suspense 1 4, Nonfiction 3 2, Science & Math 3 2, Science Fiction & Fantasy 6 2, Biographies & Memoirs 7 2, Sports & Outdoors 7 2, Self-Help 9 1, Children's ebooks 10 1, Business & Money 10 1, Romance 10 1, Teen & Young Adult 12 1, Education & Teaching 13 1, Health, Fitness & Dieting 13 1, Crafts, Hobbies & Home 24 1, Politics & Social Sciences 32 1, History Religion & Spirituality Cookbooks, Food & Wine Travel Humor & Entertainment Reference Parenting & Relationships Medical ebooks Lesbian, Gay, Bisexual & Transge Computers & Technology Comics & Graphic Novels Arts & Photography Engineering & Transportation Law 1, Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com Position vs. Prior Month ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

9 Categories by Momentum of Top 100 ID Rise/Drop in Top 100 Average Sales Rank vs. Prior Month Graph Index: Best = 100 Worst = 1 29 Teen & Young Adult 26.7% Comics & Graphic Novels 24.2% Education & Teaching 17.9% Cookbooks, Food & Wine 16.0% Travel 10.8% History 10.6% Self-Help 9.0% Engineering & Transportation 8.2% Children's ebooks 8.1% Humor & Entertainment 8.0% Crafts, Hobbies & Home 7.4% Computers & Technology 5.4% Nonfiction 4.9% Reference 3.3% Literature & Fiction 3.1% Religion & Spirituality 2.3% Law 2.1% Business & Money 1.7% Science & Math -1.0% Mystery, Thriller & Suspense -1.1% Politics & Social Sciences -1.5% Medical ebooks -1.7% Biographies & Memoirs -3.3% Parenting & Relationships -3.3% Science Fiction & Fantasy -3.6% Health, Fitness & Dieting -4.8% Sports & Outdoors -4.9% Arts & Photography -7.2% Lesbian, Gay, Bisexual & Transgender ebooks -7.9% Romance -12.0% Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com Position ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

11 Categories by Rank Momentum of No 1. Bestseller ID Rise/Drop of No. 1 Bestseller Sales Rank vs. Prior Month Graph Index: Best = 100 Worst = 1 Position 28 Sports & Outdoors 96% Science & Math 95% Crafts, Hobbies & Home 87% Health, Fitness & Dieting 76% Education & Teaching 75% Arts & Photography 64% Medical ebooks 56% Travel 54% Nonfiction 48% Parenting & Relationships 39% Children's ebooks 37% Reference 34% Teen & Young Adult 29% Romance 23% Religion & Spirituality 21% Biographies & Memoirs 18% Law 15% Self-Help 11% Engineering & Transportation 5% Business & Money 3% Science Fiction & Fantasy 3% Mystery, Thriller & Suspense 0% Humor & Entertainment -5% Computers & Technology -9% Comics & Graphic Novels -11% Literature & Fiction -14% History -28% Cookbooks, Food & Wine -88% Lesbian, Gay, Bisexual & Transgender ebooks -157% Politics & Social Sciences -363% Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

13 Categories by Average Price of Top 100 ID Ø Price of Top 100 Graph Index: Best = 100 Worst = 1 Position 30 Travel $ Politics & Social Sciences $ Science & Math $ Sports & Outdoors $ Medical ebooks $ Business & Money $ Parenting & Relationships $ Computers & Technology $ Law $ Engineering & Transportation $ Self-Help $ Health, Fitness & Dieting $ History $ Biographies & Memoirs $ Nonfiction $ Reference $ Comics & Graphic Novels $ Children's ebooks $ Arts & Photography $ Teen & Young Adult $ Literature & Fiction $ Mystery, Thriller & Suspense $ Humor & Entertainment $ Education & Teaching $ Crafts, Hobbies & Home $ Science Fiction & Fantasy $ Lesbian, Gay, Bisexual & Transgender ebooks $ Cookbooks, Food & Wine $ Romance $ Religion & Spirituality $ ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

15 Categories by Lowest Price among Top 20 ID Lowest Price among Top 20 Graph Index: Best = 100 Worst = 1 Position 12 History $ Nonfiction $ Comics & Graphic Novels $ Science & Math $ Politics & Social Sciences $ Children's ebooks $ Biographies & Memoirs $ Travel $ Sports & Outdoors $ Business & Money $ Self-Help $ Medical ebooks $ Science Fiction & Fantasy $ Computers & Technology $ Cookbooks, Food & Wine $ Mystery, Thriller & Suspense $ Romance $ Parenting & Relationships $ Teen & Young Adult $ Arts & Photography $ Crafts, Hobbies & Home $ Education & Teaching $ Engineering & Transportation $ Health, Fitness & Dieting $ Humor & Entertainment $ Law $ Lesbian, Gay, Bisexual & Transgender ebooks $ Literature & Fiction $ Reference $ Religion & Spirituality $ Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

17 Categories by Price Trend of Top 100 ID Ø Price Change in Top 100 vs. Prior Month Graph Index: Best = 100 Worst = 1 Position 24 Romance 16% Literature & Fiction 9% Science Fiction & Fantasy 6% Travel 5% Sports & Outdoors 4% Parenting & Relationships 3% Mystery, Thriller & Suspense 3% Health, Fitness & Dieting 3% Medical ebooks 3% Politics & Social Sciences 2% Science & Math 2% Lesbian, Gay, Bisexual & Transgender ebooks 2% Teen & Young Adult 2% Self-Help 0% Business & Money -3% Children's ebooks -4% Law -4% Humor & Entertainment -5% Engineering & Transportation -6% Biographies & Memoirs -7% History -7% Comics & Graphic Novels -7% Religion & Spirituality -7% Reference -8% Crafts, Hobbies & Home -8% Computers & Technology -9% Nonfiction -9% Arts & Photography -10% Education & Teaching -10% Cookbooks, Food & Wine -15% Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

18 JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUN AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN Categories by Average Price of Top Trend $ Kindle Sales Price Batch 1 Batch 2 Batch 3 Batch Extreme values for selected technical genres occured in August 2017 due to very expensive technical/professional/academic titles that made it into the Top Arts & Photography Biographies & Memoirs Business & Money Children's ebooks Comics & Graphic Novels Cookbooks, Food & Wine Crafts, Hobbies & Home Education & Teaching Engineering & Transportation Humor & Entertainment Law Lesbian, Gay, Bisexual & Transgender ebooks Literature & Fiction Medical ebooks Mystery, Thriller & Suspense Nonfiction Parenting & Relationships Politics & Social Sciences Reference Religion & Spirituality Romance Science & Math Science Fiction & Fantasy Self-Help Sports & Outdoors Teen & Young Adult Travel

20 Categories by Number of (= Competition) ID Number of Graph Index: Best = 100 Worst = 1 Position 14 Law 59, Engineering & Transportation 76, Travel 77, Parenting & Relationships 82, Sports & Outdoors 87, Computers & Technology 88, Cookbooks, Food & Wine 88, Crafts, Hobbies & Home 101, Medical ebooks 116, Humor & Entertainment 121, Reference 135, Self-Help 142, Lesbian, Gay, Bisexual & Transgender ebooks 152, Comics & Graphic Novels 180, Biographies & Memoirs 205, Education & Teaching 209, Arts & Photography 238, Mystery, Thriller & Suspense 280, Teen & Young Adult 284, Politics & Social Sciences 285, Science & Math 286, Business & Money 312, Science Fiction & Fantasy 326, Health, Fitness & Dieting 330, History 364, Children's ebooks 446, Romance 458, Religion & Spirituality 514, Literature & Fiction 1,606, Nonfiction 2,280, Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

21 Categories by Share of Kindle Unlimited (Supply) ID Share of Kindle Unlimited Graph Index: Best = 100 Worst = 1 7 Cookbooks, Food & Wine 51% Lesbian, Gay, Bisexual & Transgender ebooks 43% Self-Help 42% Health, Fitness & Dieting 42% Science Fiction & Fantasy 41% Romance 40% Parenting & Relationships 38% Mystery, Thriller & Suspense 38% Teen & Young Adult 37% Travel 36% Children's ebooks 35% Crafts, Hobbies & Home 35% Humor & Entertainment 34% Literature & Fiction 34% Nonfiction 30% Sports & Outdoors 30% Religion & Spirituality 29% Education & Teaching 29% Business & Money 27% Reference 26% Biographies & Memoirs 25% Computers & Technology 24% Arts & Photography 24% Medical ebooks 14% Science & Math 14% Law 13% History 13% Politics & Social Sciences 11% Engineering & Transportation 9% Comics & Graphic Novels 8% Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com Position ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

23 Categories by Growth of Number of ID Change in Number of vs. Prior Month Graph Index: Best = 100 Worst = 1 12 History 0.5% Teen & Young Adult 0.6% Politics & Social Sciences 0.7% Arts & Photography 0.7% Crafts, Hobbies & Home 0.8% Engineering & Transportation 0.8% Sports & Outdoors 0.8% Children's ebooks 0.8% Biographies & Memoirs 0.9% Reference 0.9% Parenting & Relationships 0.9% Science & Math 1.0% Nonfiction 1.0% Travel 1.1% Humor & Entertainment 1.1% Religion & Spirituality 1.1% Self-Help 1.2% Cookbooks, Food & Wine 1.2% Comics & Graphic Novels 1.2% Medical ebooks 1.3% Mystery, Thriller & Suspense 1.3% Computers & Technology 1.3% Literature & Fiction 1.4% Health, Fitness & Dieting 1.5% Education & Teaching 1.5% Science Fiction & Fantasy 1.6% Romance 1.7% Lesbian, Gay, Bisexual & Transgender ebooks 2.0% Law 2.4% Business & Money 3.4% Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com Position ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

25 Categories by Average Page Length (= Effort) ID Average Page Length Graph Index: Best = 100 Worst = 1 Position 5 Comics & Graphic Novels Education & Teaching Children's ebooks Crafts, Hobbies & Home Self-Help Reference Computers & Technology Engineering & Transportation Business & Money Parenting & Relationships Cookbooks, Food & Wine Lesbian, Gay, Bisexual & Transgender ebooks Medical ebooks Health, Fitness & Dieting Arts & Photography Law Sports & Outdoors Nonfiction Politics & Social Sciences Science & Math Humor & Entertainment Biographies & Memoirs Religion & Spirituality Romance Literature & Fiction History Mystery, Thriller & Suspense Travel Science Fiction & Fantasy Teen & Young Adult Green = New category introduced by amazon.com Blue = renamed and/or reclassified by amazon.com ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

27 Graph 1 Graph 2 Graph 3 Graph 4 Graph 5 Graph 6 Graph 7 Graph 8 Graph 9 Graph 10 Categories Key Data Summary Alphabetical ID BOOK MARKET / NICHE SALES VOLUME VOLUME GROWTH PRICE REALIZATION Ø Sales Rank of Top 100 Ø Est. Sales per Day per Top 100 Title Sales Rank of No. 1 Bestseller Est. Sales per Day of No. 1 Bestseller % Rise/ Drop of Top 100 Ø Sales Rank Rise/ Drop of No. 1 Bestseller Sales Rank Ø Price of Top 100 Lowest Price among Top 20 Price Change of Top 100 vs. Prior Month COMPETITIVE INTENSITY 1 Arts & Photography 14, % 1 $6.05 $ % 238, % Biographies & Memoirs 1, ,102-3% 0 $6.84 $0.99-7% 205, % Business & Money 2, ,764 2% 0 $7.98 $0.99-3% 312, % Children's ebooks 1, ,776 8% 0 $6.19 $0.99-4% 446, % Comics & Graphic Novels 7, % 0 $6.45 $0.99-7% 180, % Computers & Technology 12, % 0 $7.74 $0.99-9% 88, % Cookbooks, Food & Wine 4, % -1 $4.17 $ % 88, % Crafts, Hobbies & Home 10, ,183 7% 1 $4.78 $0.99-8% 101, % Education & Teaching 9, ,564 18% 1 $4.87 $ % 209, % Engineering & Transportation 23, % 0 $7.43 $0.99-6% 76, % Health, Fitness & Dieting 1, ,564-5% 1 $7.20 $0.99 3% 330, % History 1, % 0 $7.01 $1.20-7% 364, % Humor & Entertainment 3, % 0 $5.16 $0.99-5% 121, % Law 29, , % 0 $7.66 $0.99-4% 59, % Lesbian, Gay, Bisexual & Transgender 2,149eBooks % -2 $4.32 $0.99 2% 152, % Literature & Fiction ,601 3% 0 $5.58 $0.99 9% 1,606, % Medical ebooks 10, % 1 $8.03 $0.99 3% 116, % Mystery, Thriller & Suspense ,601-1% 0 $5.41 $0.99 3% 280, % Nonfiction ,925 5% 0 $6.71 $1.20-9% 2,280, % Parenting & Relationships 7, % 0 $7.97 $0.99 3% 82, % Politics & Social Sciences 2, ,028-1% -4 $8.64 $0.99 2% 285, % Reference 10, % 0 $6.66 $0.99-8% 135, % Religion & Spirituality 1, % 0 $3.61 $0.99-7% 514, % Romance ,719-12% 0 $3.91 $ % 458, % Science & Math 3, ,813-1% 1 $8.35 $0.99 2% 286, % Science Fiction & Fantasy ,263-4% 0 $4.73 $0.99 6% 326, % Self-Help 2, ,788 9% 0 $7.43 $0.99 0% 142, % Sports & Outdoors 10, ,081-5% 1 $8.25 $0.99 4% 87, % Teen & Young Adult ,605 27% 0 $5.72 $0.99 2% 284, % Travel 7, % 1 $9.02 $0.99 5% 77, % 374 Number of Change of Number of vs. Prior Month EFFORT Ø Page Length ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

29 Categories Power Index By Descending Index (100 = Best 1 = Worst) ID BOOK MARKET / NICHE SALES VOLUME RANK MOMENTUM PRICE REALIZATION COMPETITION Ø Sales Rank of Top 100 Est. Ø Sales per Day per Top 100 Title Sales Rank of No. 1 Bestseller Est. Sales per Day of No. 1 Bestseller Rise/Drop in Top 100 Ø Sales Rank Rise/Drop of No. 1 Best-seller Sales Rank Ø Price of Top 100 Lowest Price among Top 20 Price Change of Top 100 vs. Prior Mth. Number of EFFORT Change of Ø Page Number of Length (Index 100 = vs. Prior shortest) Month 18 Mystery, Thriller & Suspense Literature & Fiction Comics & Graphic Novels Self-Help Romance Travel Sports & Outdoors Science & Math Parenting & Relationships Engineering & Transportation Teen & Young Adult Education & Teaching Children's ebooks Computers & Technology Medical ebooks Reference Crafts, Hobbies & Home Biographies & Memoirs Politics & Social Sciences Health, Fitness & Dieting Business & Money History Law Science Fiction & Fantasy Cookbooks, Food & Wine Humor & Entertainment Arts & Photography Lesbian, Gay, Bisexual & Trans Religion & Spirituality Nonfiction % 5% 7% 3% 11% 2% 2% 25% 5% Criteria Weight: 10% 100% 35% 10% 15% 30% Ø INDEX Weighted Index ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

30 Categories Power Index Summary Alphabetical (100 = Best 1 = Worst) ID BOOK MARKET / NICHE SALES VOLUME RANK MOMENTUM PRICE REALIZATION COMPETITION Ø Sales Rank of Top 20 Est. Sales per Day per Top 20 Title Sales Rank of No. 1 Bestseller Est. Sales per Day of No. 1 Bestseller Rise/Drop in Top 20 Ø Sales Rank Rise/Drop of No. 1 Best-seller Sales Rank Ø Price of Top 20 Lowest Price among Top 20 Price Change of Top 20 vs. Prior Mth. Number of Change of Number of vs. Prior Month EFFORT Ø Page Length (100 = shortest) 1 Arts & Photography Biographies & Memoirs Business & Money Children's ebooks Comics & Graphic Novels Computers & Technology Cookbooks, Food & Wine Crafts, Hobbies & Home Education & Teaching Engineering & Transportation Health, Fitness & Dieting History Humor & Entertainment Law Lesbian, Gay, Bisexual & Trans Literature & Fiction Medical ebooks Mystery, Thriller & Suspense Nonfiction Parenting & Relationships Politics & Social Sciences Reference Religion & Spirituality Romance Science & Math Science Fiction & Fantasy Self-Help Sports & Outdoors Teen & Young Adult Travel % 5% 7% 3% 11% 2% 2% 25% 5% Criteria Weight: 10% 100% 35% 10% 15% 30% Ø INDEX Weighted Index ISSUE AUGUST 2018 (Data per 31 July 2018) K-lytics.com

31 DISCLAIMER, LIABILITY RESTRICTION This report is intended to provide an indicative and approximate snap shot picture of the book market on the Amazon Kindle platform. However, in a time of rapid change, it is difficult to ensure that all information provided is entirely accurate and up-to-date. Nothing on in this report, or any report contained on the K-lytics.com web site, constitutes individual business, legal or tax advice. The opinions and information contained on this site and the reports have been obtained or derived from sources believed to be reliable, but K-lytics.com and its directors, officers, agents, or employees makes no representation as to their timeliness, accuracy or completeness, or assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information contained therein. K-lytics does not warrant that the information or services of K-lytics will meet any specific requirements; nor will it be error-free or uninterrupted; nor shall K-lytics be liable for any indirect, incidental or consequential damages (including lost data, information or profits) sustained or incurred in connection with the use, operation, or inability to use of the information in this report or on the K-lytics web site. Under no circumstances will K-lytics, it affiliates, successors or assigns be liable for any loss or damage caused by anyone s reliance on information contained in this report or on the K-lytics web site. Submission of information on our web discussion forum (such as on Facebook or Google+ and alike) does not in any way assure employment or use as a consultant by K-lytics and/or any of its clients. Further, the inclusion of information contained therein on this website does not in any way imply that the persons submitting same are employed by or utilized as consultants by K-lytics, and such persons are explicitly prohibited from representing so in any media. The information contained in our web discussion forums is self-submitted and has not been reviewed or verified in any way by K-lytics. The employment or use as a consultant of any person contained therein is strictly at the discretion of our clients and as stated above, K-lytics will not be liable in any way with regard thereto. This report and the K-lytics web site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by amazon. Please do your own due diligence. Copyright 2018 K-lytics.com