Design: A Holistic Approach

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2 Design: A Holistic Approach

3 Jake Tompkins Graduate Student Industrial Design Department College of Architecture Georgia Institute of Technology

4 What is design? Design, usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavors, is used as both a noun and a verb. "Design" as a verb refers to the process of originating and developing a plan for a new object (machine, building, product, etc.). As a noun, "design" is used both for the final plan or proposal (a drawing, model, or other description), or the result of implementing that plan or proposal (the object produced). Designing normally requires considering aesthetic, functional, and many other aspects of an object, which usually requires considerable research, thought, modeling, iterative adjustment, and re-design. Design as a process can take many forms depending on the object being designed and the individual or individuals participating. In philosophy, the abstract noun "design" refers to pattern, or to purpose/ purposefulness (or teleology). Design is thus contrasted with purposelessness, randomness, or lack of complexity. - Wikipedia, 8/22/2006

5 What is design?

6 Industrial Design Industrial design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Industrial Designers Society of America

7 Industrial Design Design is a creative activity whose aim is to establish the multifaceted qualities of objects, processes, services and their systems in whole life-cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange. International Council of Societies of Industrial Designers

8 Industrial Design

9 Industrial Design

10 Industrial Design Everyday objects: pleasure

11 Industrial Design Tools: task accomplishment

12 Industrial Design Computational Devices: efficiency

13 Industrial Design Medical Devices: life preservation

14 Industrial Design Household items: convenience

15 Industrial Design Wearable design: tactile

16 Industrial Design Sensual Objects: joy

17 Industrial Design Environments

18 Industrial Design Interaction Design

19 Industrial Design Experience Design

20 design Engineering and Design share the end goal The designer s focus us on the human experience

21 Typical Design Process From frog design: Phase 0 Discover Phase 1 Design Phase 2 Deliver

22 Ideation and Brainstorming are an essential part of Phase 0 The goal is to generate as many solutions as possible. Wild ideas are encouraged.

23 Sources of Inspiration Use everything you have at your disposal. Try not to get too bogged down by what already exists

24 Quantity Don t self edit. Remember that synthesis comes later.

25 Image: Sketches for a camera rental concept by student Aaron Moulton, Professor Mike Glaser Ideation will continue beyond the group session Exploration is valuable.

26 Image: Bell curve describing idea quality as described by Rolf Faste Professor of Design and Engineering at Stanford University More ideas are better than fewer Bell curve describing quality of ideas when as many as possible are generated

27 Immersion Keep all ideas visible at a glance during the discover phase

28 Facilitation Having a strong facilitator in place to guide the brainstorming and encourage idea generation is essential

29 + Activities and Exercises Example: Random Association

30 Activities and Exercises Batti s Placentero Chair

31 + Activities and Exercises Example: Random Association

32 Activities and Exercises Frank Ryan s Inkuku Plastic Bag Chair

33 + Activities and Exercises Example: Random Association

34 Activities and Exercises Frank Schreiner s Consumer Rest Chair

35 + Activities and Exercises Example: Random Association

36 Activities and Exercises The Heli-chair

37 + Activities and Exercises Example: Random Association

38 Activities and Exercises Calla High Chair by Yves Behar

39 + Activities and Exercises Example: Random Association

40 Activities and Exercises irocker Interactive Sound Chair from Adonis

41 Sample Ideation

42 A very short analysis of the situation What the company wants: A new kind of toothbrush What users need: A way to get /keep their teeth clean Problem Statement: People need a way to clean their teeth Sample Ideation

43 Simple change: Double sided tooth brush Sample Ideation

44 Sample Ideation 2 Handled Tooth Brush

45 Sample Ideation

46 Sample Ideation

47 Remember these? Sample Ideation

48 Sample Ideation

49 Sample Ideation

50 Sample Ideation Think those were silly?

51 Sample Ideation

52 3 Changes from 3 different angles 1. Form Change 2. Mechanical Change 3. Chemical Change Sample Ideation

53 Sample Ideation

54 Sample Ideation

55 want to learn more?