WE TELL OURSELVES STORIES IN ORDER TO LIVE.

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2 WE TELL OURSELVES STORIES IN ORDER TO LIVE.

3 IN 1 MINUTE THERE ARE million questions asked on Google. 500 hours of video uploaded to YouTube. 2.5 million posts published on Facebook. IN 1 MINUTE YOU CAN... ur story begins in a world where what was once unfamiliar is now normal. It s a world where answers are uncovered, voices are heard and connections are made faster than ever before. discover more or you can be drowned out by the next big thing and forgotten. IN THIS WORLD, HOW DO YOU STAND OUT?

4 STORYTELLING IS THE MOST POWERFUL WAY TO PUT IDEAS INTO THE WORLD. tories are what connect us to one another. They foster emotions and resonate with us. A story is remembered, while statements, reports and numbers are forgotten. Companies who can craft and tell great stories can create real connections with their audience; they can stand out and take advantage by being front of mind. Your brand story is your point of difference; it aligns your business with your customers and prospects. It says why you re doing what you re doing and tells it in a way that appeals to your audience.

5 EVERYONE CAN BE A GREAT STORYTELLER Every adventure requires a first step and StoryLab immerses you in an environment where you can unlock the power of your story. Learning how to tell your story - either individually, as a team or as a company is what StoryLab is all about. It explores the way we communicate and convey our messages and delves into how these messages are understood through story activations, workshops and events. By participating in storytelling sessions, you ll build your stories into cohesive narratives create your story, then record and distribute it using the latest technologies for today s connected audience. StoryLab is about learning to become a stronger storyteller and teaching your team the storytelling skills to hold the attention of your intended audience.it s about becoming a part of a storytelling community. YOUR STORY STARTS HERE Our storytelling experts will help guide you to build your story and give it form. But crafting the story is only the first chapter. Once the strategy and shape of the story are devised, we then help you bring your story to life. Whether it s video, written, social media, visual, or anything else, StoryLab provides you with the setting to ideate, iterate and create your story using a range of technologies.

6 CONTENT COMES TO LIFE StoryLab is equipped with the capabilities to capture all the action using both audio and video recording and features one of the largest projection screens available in Auckland s CBD. A green screen is available for video production and vlogging, as well as photographic equipment if required. In dedicated presentation mode, the StoryLab set-up has 40 chairs facing a central projection screen. THE STORY WITHIN OUR WALLS As a location dedicated to crafting great stories, it s only fitting that StoryLab s setting has its own unique tale. Built between 1886 and 1911, the original Imperial Building was home to one of the oldest storytelling mediums, housing two theatres and it later became the site of New Zealand s first cinema. Completely redesigned by Fearon Hay Architects in 2012, the building is now home to an eclectic collection of restaurants, cafes, bars and new media agencies.

7 CONNECT THROUGH STORYTELLING StoryLab offers the perfect networking space for your next VIP meeting, product launch or media event. With capacity for up to 40 people, the venue provides large screen digital projection and sound. It is ideally located five minutes walk from the Britomart transport hub and is perfect for hosting exclusive meetings. WORKSHOP SPACE Designed specifically for hands-on workshops, StoryLab offers room to move, with portable dividers to create break-out areas, sliding whiteboard walls to spec out ideas, or you can get creative and combine LEGO with strategy using the LEGO SERIOUS PLAY methodology. With capacity for workshops of up to 20 people, StoryLab offers the perfect playing field to learn, train or just discuss and is ideal for product demos, digital presentations and video conferences.

8 WE ARE ALL STORYTELLERS. WE ALL LIVE IN A NETWORK OF STORIES. THERE ISN T A STRONGER CONNECTION BETWEEN PEOPLE THAN STORYTELLING. IN THIS WORLD, HOW WILL YOU STAND OUT? ENQUIRE NOW Level 4, 44 Queen Street, Auckland 1010 NZ info@storylab.live