Procter & Gamble INDUSTRIAL DESIGN FASHION DESIGN COMMUNICATION DESIGN

Transcription

1 Procter & Gamble INDUSTRIAL DESIGN FASHION DESIGN COMMUNICATION DESIGN

2 Hello! Meet our team. Group 1: Combined Design SKILLS INTERESTS Maurice Industrial Design Research Technical Construction Ergonomics Solving problems, Chelsea Fashion Trend forecasting User centered design Using aesthetic presence to pull an emotion Product Design Designing with a balance of beauty and function Making a positive mark on the world through my designs skills Adam Industrial Contextual Inquiry Research Ideation/ Conceptualization 3D Modeling/Rendering Form innovation in industrial design Out of the box thinking in all forms of art Sequential storytelling through in-depth imaging Allie Graphic Communication Constructing User Personas Making ideas communicate visually Making people s lives easier, unexpected and delightful human moments in digital design, and the power of connectivity and sharing (social media).

3 Research Strategy Categorize & define actions Mind Map & explore problem spaces Identify potential problems Focus on user experience Gather Cultural Trends + Impact Smart Technologies + Sensors Sustainability

4 01 Categorize product + action relationships Our first approach was taking a look at P&G s products and dividing them into categories. What are the basic user actions associated with each? CLEANING HYGIENE Laundry - washing, drying, folding? Sweeping / Vacuuming Wiping - windows, mirrors, surfaces, etc. Dishes - by hand, with a dishwasher, drying Sanitizing Haircare - Washing, Conditioning, Styling Facial - Washing, Moisturizing, Treating Shaving - shaving gel/cream, razors, trimmers Deodorizing Oral care - Brushing teeth, flossing, whitening, mouth wash Sanitizing AIR PURIFYING Improving air quality FAMILY HEALTH Changing a diaper - Diapers, baby wipes Washing a baby - baby bath products Taking / Administering Medicine

5 02 General Mind Map + Identify potential problem spaces topics were chosen based on potential for innovation, overarching user needs, and the ability to apply individual skill sets. We then brainstormed, associating anything (and everything) product or experience related.

6 02 General Mind Map + Identify potential problem spaces topics were chosen based on potential for innovation, overarching user needs, and the ability to apply individual skill sets. We then brainstormed, associating anything (and everything) product or experience related.

7 03 Focus Objectives of this studio vs. objectives of solution; how do they parallel? OUTLINE SMART USER EXPERIENCE Sense micro-fabricated sensors with the ability to recognize features relevant to a consumer. (e.g. skin wrinkle or age spot) How this is translated into SMART user experiences: A simple acronym is for focusing on the intersection between user experience and IoT is SMART Social, Mobile, Agile, Researched, Transforming. Transform data algorithms which convert data into insights or direct an action, (e.g. advanced machine learning for improved solutions) Respond intentional and directed delivery (e.g. WAZE, Netflix) Social means that the experience connects people Mobile means the experience meets people in their chosen context Agile means the experience adapts to the users unique needs Researched plans to understand the customer better through the experience Transformation suggests that each experience should have a specific outcome planned for the experience

8 04 Gather conduct research to form context & gain insights CULTURAL TRENDS 1. Global middle class in increasing People will spend more money on luxury items such as diswashers. 2. More woman are balancing jobs, family, and household responsibilities. More convenient, time efficient cleaning tools will become a necessity. 4. World is undergoing largest wave of urban growth. People have less space, and need smaller, compact, multi-functional products 5. Consumers use digital devices to aid shopping. They will need an offline and online experience for shopping, provides ultimate convenience. source: dam/nielsenglobal/eu/docs/pdf/ Nielsen%20Global%20Home%20 Care%20Report.pdf 3. Growth in single person households People will want single serve packaging options. 6. On-Demand economy is changing shopping experiences.

9 05 Gather - cleaning/sanitizing technologies conduct research to form context & gain insights

10 05 Gather - wellness conduct research to form context & gain insights

11 05 Gather - sensor technologies conduct research to form context & gain insights

12 05 Gather - sustainability conduct research to form context & gain insights EXISTING SUSTAINABILITY IMPROVEMENTS? 1. Sterilize a. UV light b. Cinnamon essential oils/ herbal disinfectants c. Ethylene oxide (ETO) d. Prophylene Oxide (PO) e. Dry heat sterilizer feature f. Steam sterilization process 2. Laundry a. Air Drying Rack b. Hand wash clothes c. Easy folding d. Biodegradable packaging/ powdered detergent c. Non-toxic chemicals 3. Sweeping / vacuuming a. Solar Powered Roomba 4. Baby care a. Biodegradable diapers b. Reusable diapers d. Non-toxic baby cleaning substances e. Use tub of water not pouring water to wash baby 1. Sterilize Portable sanitation systems for multiple materials of differnt sizes 2. Laundry Create easier handwashing environments to promote less water and energy used in laundry. 3. Sweeping / vacuuming Timers enabled into autonomous vacuuming machines, no disposable filters or dustbags. Biodegradable waste bags. 4. Baby care Sanitory reusable diapers with waste repelling capabilities.

13 Next Steps Further evaluate potentials and define a task. Conduct more task-oriented research. Primary: User interviews, store visits, product testing,etc. * Decide if work should remain group based or be divided up into individual components Generate various concepts and possible solutions for every task that must be solved. Consolidate concepts and define deliverables. Determine how to create a cohesive system through potential solutions.

14 01 Next Steps... What are existing conditions? Where could they end up? Where should they? CLEANING HYGIENE HEALTH + WELLNESS Existing: Opportunities: Ideal: