2019 Market Access Guide

Transcription

1 2019 Market Access Guide 1

2 TABLE OF CONTENTS WOODWORKING NETWORK ABOUT US 3 AUDIENCE 4 SHOPS & PLANTS 5 CORE MARKET 6 WOOD TARGET 7 From the CEO 2018 has been another strong year for wood products manufacturing in North America. Finding qualified employees to fill vacancies is one of the biggest challenges they now face. Many have turned to technology to fill the void created by the worker shortage. As a result, investments in new machinery, equipment and tooling is close to an all-time high. ABOUT FDMC 8 FDMC PRINT AUDIENCE 9 EDITORIAL CALENDAR 10 RED BOOK 12 AUDIENCE RECOGNITION 14 CO-BRANDING OPPORTUNITIES 16 In 2019, Woodworking Network will respond to these market conditions with a stronger focus on technology use and adaptation articles and by increasing the number of educational conferences and trade shows in our offerings. We are expanding Closets & Organized Storage print editions from four to six in The demand for print subscriptions continues to rise and there is no shortage of great success stories on which to focus the content. The companion event, Cabinets & Closets Conference & Expo will co-locate with our Wood Pro Expo event in Charlotte in FDMC MAGAZINE CLOSETS & ORGANIZED STORAGE MAGAZINE ABOUT CLOSETS 18 EDITORIAL CALENDAR 19 AWFS will present the industry s largest trade show and educational event in 2019, and the Woodworking Network will have a robust offering of specialty communications products for your mar/com and brand building activities affiliated with that event. We continue our commitment to build the largest, most complete industry site database. Our daily audience development activities now provide you with access to more than 113,991 subscribers to our various products at more than 88,000+ sites. DIGITAL EVENTS/SPONSORSHIPS 20 - WOOD PRO EXPO - CABINETS & CLOSETS WMS TORONTO 22 AWFS LAS VEGAS 24 You will find information on all this and much more on the pages that follow. Our mission is to bring buyers and sellers together through the educational resources we produce for the wood products manufacturing community. Please join us by contacting your Market Manager today to learn how to become part of the Woodworking Network this year. We look forward to working with you to serve your customers and prospects. Sincerely, 2019 EVENTS DIGITAL PRODUCTS 26 SOCIAL MEDIA 28 DIGITAL ADVERTISING 29 Tim DIGITAL RATES & SPECS 30 PRINT RATES & SPECS 31 STAFF BACK COVER 2

3 ABOUT WOODWORKING NETWORK Print Digital Live Events Woodworking Network is North America s #1 resource for new product information, business news and best practices for professional woodworkers. We connect manufacturers of wood cabinets, furniture, fixtures, millwork, closets, components and commercial casegoods with the suppliers and business partners that help grow business. No other media company reaches more professional woodworkers or provides a more comprehensive portfolio of business communication tools. 3

4 AUDIENCE WoodworkingNetwork.com 113,991 professional woodworkers in the U.S and Canada receive a Woodworking Network print or digital media product and/or attend a Woodworking Network event. Closets & Organized Storage Magazine Continuously managed by a professional audience development team, the Woodworking Network database includes 88,000+ wood products manufacturing sites and related business operations. 37% of audience members receive industry news and information from more than one Woodworking Network vehicle. Build message frequency and audience coverage by including multiple Woodworking Network vehicles in your marketing campaigns. FDMC Magazine Sites* Daily Brief Newsletter Publisher s own data, July 2018 CHANNELS FDMC Magazine Week In Review Newsletter FDMC Magazine Week In Review Newsletter Daily Brief Newsletter Red Book Newsletter Closets & Organized Storage Magazine Closets & Organized Storage Newsletter Woodworking Network Live Events 64,073 18,857 16,697 16,829 11,808 7,772 2,975 18,857 32,724 27,167 26,181 6,700 10,613 1,915 Woodworking Network Website Industry Shops & Plants Closets & Organized Storage Newsletter Daily Brief Newsletter 16,697 27,167 35,194 27,995 7,040 13,878 2,121 Red Book Newsletter 16,829 26,181 27,995 35,647 7,385 15,342 2,145 Live Events Closets & Organized Storage Magazine 11,808 6,700 7,040 7,385 26,571 8,718 1,200 Closets & Organized Storage Newsletter 7,772 10,613 13,878 15,342 8,718 25,555 1,412 Week in Review Newsletter Woodworking Network Live Events 2,975 1,915 2,121 2,145 1,200 1,412 23,519 Woodworking Network Website 154,677 Red Book Alert Newsletter *A site is defined as an individual, physical location. 4

5 SITES: INDUSTRY SHOP & PLANT PROFILE 5

6 6 SITES: CORE MARKET DRILL DOWN

7 WOOD TARGET 88,000+ wood products business operations and manufacturing sites can be at your fingertips Wood Target reports give marketers access to important woodworking business information that can help target customers more effectively, improve sales or territory management, and enhance overall business-tobusiness marketing efforts. Sites* - Detailed Total Architectural Woodwork 7,822 Builders/Remodelers 4,232 Closet/Component Manufacturer 897 Commercial/Institual Contract Furniture 4,705 Designers 2,874 Educator/University Garage/Component Manufacturer Residential/Commercial Cabinet Manufacturer 29,168 Laminator/Panel Processors/Counter Top Mfg 1,793 Millwork/Floors/Stairs 4,247 Independent Architects, Designers and Specifiers 368 RTA Furniture 622 Custom Interior Woodwork 733 Closet or Closet Component 3,149 Garage Organization or Product 691 Residential/Commercial Cabinet 877 Custom Home Builder/Remodeler Store/Office Furniture Grand Total Wood Target reports are delivered in an Excel file and can easily be married to mapping software. Full report of all Wood Target sites $7,900 Sorts are 15 per site with a $5,000 minimum Here are the information fields you will receive: Company name City/State/Zip Phone number Primary end product manufactured Size of company by employee FDMC 300 status (top wood products manufacturers by revenue) *SIC/NAICS numbers are available for an additional fee 1, ,278 7

8 FDMC The flagship of the Woodworking Network enterprise, FDMC Magazine is a well-known and trusted resource in wood shops and manufacturing sites of every size. Over its 40 years in publication, FDMC serves manufacturers of furniture, displays, millwork and cabinetry with expanded editorial coverage to include all major wood products industries. The FDMC editorial team, led by veteran woodworking expert and editor Will Sampson, has decades of combined experience covering the major wood manufacturing industries. FDMC is published monthly with 3 special issues slated for 2019: Red Book, AWFS Pre-Show Planner and the Leadership Issue. 64,073 FDMC subscribers in the Woodworking Network database FDMC Print Edition 44,006 8 Both Print & Digital Editions 3,014 FDMC Digital Edition 17,053

9 Residential Furniture & Casegoods % FDMC Audience by Business and Industry Kitchen, Bath, or Custom Cabinets % Commercial/ Institutional Furniture - 8.4% Architectural/ Millwork % Office/Store Fixtures - 2.2% Other Wood Products - 4.5% Laminator/Countertop Manufacturer - 2.0% Dealers, Distributors, Wholesalers - 4.7% Educator/University - 0.6% Supplier/Woodworking Machinery - 3.6% Designers - 3.8% Builders/Remodelers - 6.9% Closets - 0.8% Millwork/Floors/Stairs - 5.4% Garages - 0.7% FDMC MAGAZINE PRINT AUDIENCE FDMC print circulation is 100% requested! FDMC Audience by Employee Size FDMC Audience by Title 20 to % 100 or more - 5.9% 50 to % Owner/Sole Proprietor % Corporate/ Operation Management % 1 to % Production Management % Engineering/Product Design - 4.6% Designer - 7.0% Purchasing - 2.2% Marketing/Sales - 9.0% Others Allied to the field/ Other Engagement - 2.0% No Data Available % 9

10 FDMC EDITORIAL CALENDAR 2019 Editorial Calendar Month January February March April May June July August Editorial Topics Small shop: Path to professionalism Education & training Technology: Tooling Exclusive report: FDMC 300 Lean manufacturing Exclusive report: Cabinet trends survey Design focus Gene Wengert on solid wood technology CNC technology Small shop: Path to professionalism Finishing Forum Architectural millwork Design, surfaces and lamination Appeal for Pricing Survey project WCMA Section AWFS show issue Financing equipment Custom furniture Finishing Forum AWFS update issue Small shop: Path to professionalism Gene Wengert on solid wood technology CNC, robotics, and software Lean manufacturing Product Focus Hardware Software Finishing & Sanding Components & Outsourcing Wood Waste Management Tooling Show Products Hardware JUNE 2018 Best Practices in Woodworking Technology & Business Big technology in a small town 16 Testing center works to improve finish quality 20 School focuses on woodworking careers 26 Higher prices seen in hardwood trends 32 WCMA Special Section 39 Closing Dates/ Material Due Closing: 12/7/18 Material due: 12/10/18 Closing: 1/10 Material due: 1/11 Closing: 2/5 Material due: 2/11 Closing: 3/5 Material due: 3/11 Closing: 4/5 Material due: 4/10 Closing: 5/6 Material due: 5/10 Closing: 6/5 Material due: 6/10 Closing: 7/8 Material due: 7/10 10

11 FDMC EDITORIAL CALENDAR 2019 Editorial Calendar September October November December Veneer & Veneering Gene Wengert on solid wood technology Exclusive report: FDMC Pricing Survey Small shop: Path to professionalism Finishing Forum Panel processing and assembly Education & training Exclusive Woodworking Almanac & Industry Forecast for 2019 Red Book April Resource Guide for Best Practices on all facets of wood products manufacturing 2019 Special Editions Pre-Show Planner June AWFS Show Information Floor Map Exhibitor List Show Schedule & Seminar List AWFS Show Dailies Daily Show Issue News & Happenings at the show Coverage of Awards Ceremonies Leadership October WOOD 100 Market Leaders 40 Under 40 FDMC 300 Top 10 Components & Outsourcing Tooling Wood Waste Management Editors' picks of Top Products of 2018 Products From All Segments Are Featured Show Products AWFS Products TODAY! Thursday Redwood octopus Win a wood stand-up took 6 months to carve paddle board Build your own skateboard Closing: 8/6 Material due: 8/9 Closing: 9/5 Material due: 9/10 Closing: 10/7 Material due: 10/10 Closing: 11/5 Material due: 11/11 Closing: 3/12 Material due: 3/19 Closing: 5/10 Material due: 5/15 Closing: 6/26 Material due: 6/28 Closing: 9/25 Material due: 9/27 11

12 RED BOOK It s red and it s read! Red Book is a suite of print, digital and online media products connecting woodworking professionals and suppliers. These resources provide company and product information, best practice articles, and tips and techniques to improve productivity and profitability. Red Book Online accessible 24/7/365 features a searchable database of thousands of wood products manufacturing businesses, products and services. Deployed on Wednesdays, the Red Book Alert is a digital newsletter distributed to more than 35,000+ subscribers. FDMC/Red Book editors schedule weekly content by product category. Text ads available - $590 Published annually, FDMC Red Book Resource Guide for Best Practices is the print extension of the Red Book family, featuring articles and products. Also available digitally, this FDMC special issue has been a reader favorite for over 30 years, enjoying both a significant pass-along circulation and extended shelf life. Space deadline: 3/12 Materials deadline: 3/19 Raise your business visibility in Red Book Online by upgrading to an Enhanced Listing, $975 per year. Companies with enhanced listings can attach a company logo, photos, video and documents to their online profile, receive a highlighted listing in Red Book Resource Guide for Best Practices and are included in applicable Red Book Alerts. 12

13 RED BOOK 2019 Red Book Alerts Schedule Red Book Alert Spotlight on new product technology and services Audience: 35,000+ Delivered: Wednesday Text ad: $590 Date Feature 1/2 CNC Machining 1/9 Finishing & Sanding 1/16 Cutting Tools 1/23 Wood Components 1/30 Gluing/Laminating/ Edgebanding 2/6 Solid Wood Machining 2/13 Dust Collection 2/20 Wood Components 2/27 Finishing & Sanding 3/6 CNC Machining 3/13 Panel Product/Laminates/ Veneers 3/20 Wood Components 3/27 Solid Wood Machining 4/3 Gluing/Laminating/ Edgebanding 4/10 CNC Machining 4/17 Panel Product/Laminates/ Veneers 4/27 Wood Components 5/1 Gluing/Laminating/ Edgebanding 5/8 Finishing & Sanding 5/15 Dust Collection 5/22 Wood Components 5/29 Solid Wood Machining 6/5 CNC Machining 6/12 Panel Product/Laminates/ Veneers 6/19 Wood Components Date Feature 6/26 Cutting Tools 7/3 CNC Machining 7/10 Panel Product/Laminates/ Veneers 7/17 Wood Components 7/24 Cutting Tools 7/31 Finishing & Sanding 8/7 Dust Collection 8/14 Wood Components 8/21 Solid Wood Machining 8/28 Finishing & Sanding 9/4 CNC Machining 9/11 Panel Product/Laminates/ Veneers 9/18 Wood Components 9/25 Solid Wood Machining 10/2 Gluing/Laminating/ Edgebanding 10/9 CNC Machining 10/16 Wood Components 10/23 Finishing & Sanding 10/30 Cutting Tools 11/6 Dust Collection 11/13 Wood Components 11/20 Solid Wood Machining 11/27 Gluing/Laminating/ Edgebanding 12/4 CNC Machining 12/11 Panel Product/Laminates/ Veneers 12/18 Wood Components 13

14 AUDIENCE RECOGNITION Young Wood Pro Program and Awards Presentation Online voting for best woodworking project by a woodworker under 30 years old, $5000, one sponsorship available. Includes sponsorship of awards presentation at Wood Pro Expo Charlotte March 2019 and engagement with finalists and winners. Best in Wood Program and Awards Presentation Honoring custom woodworkers for outstanding craftsmanship, $5000, one sponsorship available, includes sponsorship of awards presentation at Wood Pro Expo Lancaster October 2019 and engagement with finalists and winners. Top Shelf Awards Program & Awards Reception Popular, long-standing celebration of the best in closet and storage design, $5000, 5 sponsorships available. Includes sponsorship of March 7 awards reception at the NASCAR Hall of Fame during Cabinets & Closets Conference & Expo 2019 as well as engagement with finalists and winners. 14

15 AUDIENCE RECOGNITION Network Network Woodworking UNDER Class of 2019 Wood Industry 40 Under 40 - Class of 2019 Introduced in 2016, the Wood Industry 40 Under 40 program honors the next generation of wood industry professionals who are making an impact on wood products manufacturing in North America. Each year, FDMC editors evaluate hundreds of nominations and select individuals who demonstrate excellence and leadership in productivity, profitability, social good, ingenuity, innovation, peer inspiration, product development, organizational leadership or another facet of the wood industry. $10,000, 2 non-competing year-long sponsorships available. Includes acknowledgement at the Woodworking Network Leadership Reception at AWFS 2019 (see page 24) and other Woodworking Network events involving 40 Under 40 Class of 2019 honorees for one year. 15

16 CO-BRANDING OPPORTUNITIES Audience Recognition and Sponsorships: Associate your brand with the best-of-the-best by sponsoring a Woodworking Network audience recognition program. Sponsor benefits vary by program and include invaluable recognition in program editorial and promotional materials on all Woodworking Network channels. 16

17 CO-BRANDING OPPORTUNITIES 17

18 CLOSETS & ORGANIZED STORAGE Closets & Organized Storage will be published 6x in 2019! That s right, there is so much to talk about when it comes to closets, garages, and organization in other rooms that we had to add two more issues to cover it all. From master bedroom closets, home offices, she sheds, man caves, garages, laundry rooms, craft rooms and more, Closets & Organized Storage will deliver the content to keep our audience engaged. Whether you supply hardware, panel products, surfaces, equipment, components and/or finished closet systems, Closets & Organized Storage needs to be on your media schedule for Our audience of 36,000+ storage professionals are looking for new products in the magazine, in our weekly e-newsletter and at Cabinets & Closets Expo. 18

19 PRESENTED BY PRESENTED BY PRESENTED BY 2019 Editorial Calendar CLOSETS & ORGANIZED STORAGE Month Jan./Feb. March/April May/June July/August Sept./Oct. Nov./Dec. Editorial Topics Surfaces: What s new? Cabinets & Closets Conference & Expo Preview Bonus Distribution: KBIS and IBS Feb Las Vegas; Cabinets & Closets March 2019 Charlotte 2019 Top Shelf Design winners Branding: Techniques to engage customers AWFS Show Issue Evolution of the Man Cave and She Shed: Space to escape Bonus Distribution: AWFS, Las Vegas Hidden Storage: Clever space-saving designs Design Issue Top trends from fashion, interior design, materials and more Industry Trends & Forecasts Smart home offices: Working from home in style Product Focus Cabinets & Closets exhibitors products Software Automated and moveable storage options AWFS exhibitors products Installation Tools Manufacturing Equipment Hardware Components Lighting Panel Products MARCH 2018 JUNE 2018 DECEMBER 2017 Cabinets &Closets Conference & Expo Glam master bath storage 6 EncoreGarage s reinvention Trends and forecasts 26 Top Shelf Design Awards 22 Saint Louis Closet Company 24 Creative wine storage 23 Inside star Carole Radziwill s closet 12 Network Micro Living Trends 32 Tailored Living expects growth 06 Closing Dates/ Material Due Closing: 12/21 Materials Due: 12/24 Closing: 2/21 Materials Due: 2/25 Closing: 4/18 Materials Due: 4/22 Closing: 6/21 Materials Due: 6/22 Closing: 8/19 Materials Due: 8/22 Closing: 10/21 Materials Due: 10/23 19

20 EVENTS/SPONSORSHIPS Meet customers and prospects face-to-face! Participate in a Woodworking Network professional woodworking conference or tradeshow event Cabinets &Closets Conference & Expo Two great professional woodworking events, one great location! Cabinets & Closets Conference and Expo is the annual event for cabinet, closet & storage professionals. Wood Pro Expo is a series of regional marketplaces for woodworking professionals. In March 2019, the two Woodworking Network events will stop in Charlotte together. March 6-8, 2019 Charlotte Convention Center Woodworking Network is revving up its March 7 Top Shelf Awards Reception a popular networking event held during Cabinets & Closets by hosting the event at the NASCAR Hall of Fame. FDMC s Young Wood Pro award presentation will take place March 8 right on the shared Cabinets & Closets and Wood Pro Expo show floor! 20

21 EVENTS/SPONSORSHIPS 3rd Annual Wood Pro Expo Lancaster October 2019 Warehouse Hotel at the Nook, Lancaster County - PA Located in the heart of woodworking country, Wood Pro Expo Lancaster is establishing itself as the regional marketplace to connect with the many cabinet and furniture making businesses in the Mid-Atlantic. Event sponsorship benefits and pricing for Woodworking Network exhibitor show marketing vary by event. Opportunities include: Sponsorships Advertising Lanyards Conference Luncheon Carpet Decals Tote Bags Conference breakfast and breaks Standing Sign boards Tote Bag inserts Networking and Awards Reception Show Directory Conference tracks Keynote speaker Event newsletter text ads Conference Plant Tour Custom sponsorship Woodworking Network s Best In Wood Awards reception takes place right on the show floor! 21

22 WMS CANADA Oct. 31 Nov. 2, 2019 International Centre Toronto, Canada The wood industry is a major slice of the overall Canadian economy. For more than four decades, WMS has connected Canada s secondary wood industry to the world s most prominent machinery manufacturers and suppliers. In 2017, 5,500+ woodworking industry executives from 9 Canadian provinces and 2 territories convened at WMS to make the event the largest in recent years. The WMS experience is enhanced with a full program of educational sessions presented by Canadian secondary wood industry experts. WMS is a must-attend event for companies looking for sales and enhanced visibility in the lucrative Canadian woodworking marketplace. To exhibit, contact rwidick@heiexpo.com, % of exhibitors indicated that WMS 2017 met or exceeded expectations for the top 3 goals! Types of Business Cabinet Components & Hardware - 14% Residential Furniture/Office/ Institutional Furniture - 15% Millwork, Moulding, Doors, Windows & Stairs % Architectural Millwork - 9.2% Woodworking Machinery Dealer or Distributor - 2.5% Equipment, Cutting Tool Services, or Distribution - 2% Store & Office Partitions & Fixtures - 2% Laminate, Panel Products - 1.4% Veneers, Plywood, Particleboard, MDF, OSB Hardwood Dimensions, Components, Flooring - 1.4% Use of Materials Composite Wood Products - 37% Solid Surface Materials - 2.8% Plastics - 2.2% Other % *Numbers don t total 100% due to rounding Recommend - 25% Purchasing Influence No Influence - 6% Residential and Commercial Cabinets - 24% Other % Solid Wood - 47% Final Decision or Specify - 69% 22

23 WMS CANADA WMS Newsletter Show news Audience: Variable Delivered: Year round, more frequently in show cycles Text Ad: $590 Product Sneak Peek - WMS Edition WMS products Audience: Variable Delivered: In show cycles Text Ad: $590 WMS Newsletter This digital newsletter contains articles about Canadian businesses and products as well as WMS 2019 show updates and is distributed to WMS attendees and other subscribers; monthly through August 2019, then twice a month through WMS Text ad - $590 Product Sneak Peek WMS Edition This promotional sent to WMS newsletter subscribers and pre-registered WMS attendees highlights products expected on the WMS show floor; running Tuesdays, 9/24, 10/1, 10/8, 10/15, 10/22, 10/29. Text ads available to WMS exhibitors only -- $590 Contact your Woodworking Network market manager to reserve newsletter text ads. 23

24 AWFS FAIR AWFS Fair July 17-20, 2019 Las Vegas Convention Center Attendees of AWFS Fair follow Woodworking Network for show news, schedules and exhibitor information. For AWFS Fair 2019, Woodworking Network will offer these sponsorship and advertising opportunities to help exhibitors reach attendees and stand out in the crowd. JUNE AWFS FAIR SHOW DIRECTORY TODAY! Wednesday Custom designs in Queen City 16 First-ever AWFS Closets Symposium 28 Celebrity custom closets 36 Tens of thousands will flood AWFS Exhibitors prepare for a great show Dale Earnhardt Jr. is here! PRESENTED BY Network AWFS Official Pre-Show Planner - June FDMC AWFS Show Issues - June & July Distributed with FDMC June, delivered with the FDMC July digital, and distributed to the AWFS pre-registration list. Bonus distribution on the AWFS show floor. Closing: 5/10 Materials: 5/15 July Closing: 6/5 July Materials: 6/10 24 June Closing: 5/6 June Materials: 5/10 Closets & Organized Storage AWFS Preview Issue - May/June Distributed to 26,000+ closets decision makers with bonus distribution at the AWFS Closets Pavilion and July 16 symposium. Closing: 4/8 Materials: 4/15 AWFS Official Show Directory AWFS Today Show Dailies July 17, 18, 19/20 Distributed to all AWFS attendees on site; contains exhibitor booth listings, floor plans, show schedules, and important venue announcements. $1,980/full page. World s Largest AWFS Fair Map, show happenings! $3,600/full page for all three issues $1,800/standard half page, no islands

25 AWFS Product Sneak Peek - AWFS Edition Special show promotion showcasing AWFS exhibitor products; distributed to our Woodworking Network subscribers. Text ads available $590 6/11, 6/18, 6/25 7/2, 7/9, 7/16 AWFS Fair Booth Video Carry AWFS show momentum beyond Las Vegas! A 3-4 min. video shot at your booth with a Woodworking Network interviewer that promotes your key marketing messages. Your edited video will be distributed electronically post-awfs to Woodworking Network audiences, and available on - $3,250 Live Streaming at AWFS with Woodworking Network Reserve a Woodworking Network live stream broadcast at AWFS and make your key messages accessible to AWFS attendees on-site and beyond. Your brand, booth number and live stream broadcast details will be promoted pre-awfs, on-site and post- AWFS through: PRINT in FDMC Magazine and the AWFS Today show Dailies ONLINE on WoodworkingNetwork.com DIGITAL - Woodworking Network newsletters and e-messages leading up to AWFS SOCIAL on Woodworking Network Facebook, You- Tube, Twitter, LinkedIn $7,750 Woodworking Network Symposia Day at AWFS July 16 Woodworking Network will present four all-day industry symposia, the day before the show floor opens. Three non-competing sponsorships per symposium available - $3,500. Or one exclusive sponsorship - $7,500 Woodworking Network Leadership Forum, Closets, Finishing, CNC July 16 Symposia Luncheon Sponsorship Host attendees from all Woodworking Network symposia for lunch - $3,000 (4 non-competing available) July 16 Leadership Reception Honoring the 40 Under 40 Class of Sponsor this special reception at the Las Vegas Convention Center with 40 Under 40 honorees and alum, Woodworking Network symposia attendees, up to 20 sponsor-invited VIPs, and AWFS ticketholders $5,000; (4 noncompeting available) 25

26 DIGITAL Woodworking Network E-Newsletters Woodworking Network offers digital business information and advertising products that can support your branding or marketing efforts and help you reach your business goals. Daily Brief Latest business and technology news Audience: 35,000+ Delivered: Monday-Saturday Text ads: $590 Week in Review The week s top stories Audience: 30,000+ Delivered: Sunday Text ads: $590 each Closets & Organized Storage Industry trends, design and new products Delivered: Every Thursday Audience: 25,000+ Text Ad: $590 Providing current news, product information and industry headlines, Woodworking Network newsletters offer advertisers a trusted route to qualified customer inboxes. Reserve a text ad in these content-specific newsletters that enjoy high open rates and loyal and engaged readership. CCCE, WMS, WPE News Show news Audience: Variable Delivered: In show cycles Text Ad: $590 Breaking News Alerts delivered when major industry news breaks Audience: 35,000+ Delivered: Editorially on demand Text Ad: $750 Product Sneak Peek Newsletters featuring exhibitor products Audience: Variable Delivered: In show cycle Text Ad: $590 26

27 DIGITAL Red Book Alert Spotlight on new product technology and services Audience: 35,000+ Delivered: Wednesday Text ad: $590 Knowledge Center Roundup of category-specific news headlines Audience: 25,000+ Delivered: Monthly Text Ad: $750 Showcase Lead-generator! Sent to our most engaged audience Audience: 25,000+ Delivered: Monthly Text Ad: $1475 CNC Insider Showcase CNC focused case studies and content Audience: 35,000+ Delivered: Feb/May/August/November (Quarterly) Text ads: $1475 Custom E-blasts $4,200 for full list of 35,000+ or identify your target market from our professional woodworking database by end product manufactured, geographic location, company size, etc. and Woodworking Network will reach them by -- $500 setup plus $160/1000, minimum 10,000. Additional fees for HTML production and cancellation. 27

28 DIGITAL 47.7K 3.7K 5.4K 16.1K 8.2K in 1.1K Social Media Woodworking Network s social media channels are managed by digital marketing specialists who can leverage its popular social media sites to introduce products, services, and brands to tens of thousands of Woodworking Network social media audience members as well as their followers and friends. Sponsored content and native ads on Woodworking Network s channels are developed to drive traffic, start a conversation, position your brand as a thought leader, or reach other communication objectives such as lead generation and conversions. These posts are supported by paid reach. Metrics provided on campaigns include: likes, reach, click-throughs, and relevance. Talk to your Market Manager to design a custom social campaign that can achieve your goals. 28

29 DIGITAL Visitor Woodworking Network.com Visitor Leaves Sees your ad on other sites and clicks New in 2019! Retargeting Campaigns Deliver your digital ad materials to visitors of Woodworking Network web pages even after they leave WoodworkingNetwork.com. How it works: First, a user navigates to WoodworkingNetwork.com and reads a few articles. In the meantime, their browser picks up a cookie from the website which communicates with an external audience network (we use Google) and allows us to serve digital advertising to those users after they have left WoodworkingNetwork.com. Finally, your digital ads begin to display to those users on sites that partner with the audience network and they engage with the ads there. Retargeting is effective because it allows for a continued focus on people who have already demonstrated engagement and interest on our site. These users are more likely to engage and click through to digital advertisements if they continue to see them while browsing on other sites outside of WoodworkingNetwork.com. Combining retargeting with your digital ad schedule on WoodworkingNetwork.com lets your ad buys work harder and keeps you top of mind with your target audience. Contact your Market Manager to learn how you can start using this exciting new product! 29

30 DIGITAL RATES & SPECS Ad Unit Dimensions* Rate 1 Leaderboard 970w x 90h (320x50 mobile) $70 cpm 2 Medium Rectangle 1 & 2 300w x 250h $70 cpm 3 Medium Rectangle 3 300w x 250h $50 cpm 4 Half Page Banner 300w x 600h $60 cpm 5 Welcome Banner 300w x 250h $80 cpm 6 Text Ad 300x250 image, text ad link, 7 word headline, 50 word body copy $85 cpm 7 Sponsored Content Post an article on our website and drive traffic to it through editorial mention in the Woodworking Network Daily Brief, and/or a text ad on the website. $1,500 File Format: JPG, GIF, or FLASH (All Flash ads must contain Click Tags to be tracked. No embedded URLs.) Resolution: 72 dpi, Color Mode: RGB File Size: 50k or less Cancellations must be received within 30 days of initial placement. *Closets & Organized Storage landing page digital ad sizes and pricing to be determined Image Headline Body Text URL Newsletters High Res (300 dpi) 7 words max words max (depending on digital product) Custom Newsletter See your Market Manager for details and specs. Required 30 6

31 PRINT SPECS & RATES Spread (2 facing pages) Bleed = 16 x Live area = x 10 Ad Unit (showing bleed dimensions) Full page Bleed = x Live area for a full page with bleed is x 10 Trim = x 10.5 *NO BLEED ON FRACTIONAL ADS* Standard Dimensions width x depth 2019 PRINT ADVERTISING RATES All rates are gross and include 4-color Inches Millimeters 1X 6X 12X 16x10.75 (see dimensions for live area and trim) 8.125x10.75 (see dimensions for live area and trim) 388 x 254 $8,025 $7,475 $6, x 254 $5,495 $4,995 $4,595 2/3 page 4.5 x x 254 $3,850 $3,632 $3,390 1/2 page Island 4.5 x x 191 $3,595 $3,395 $3,195 Horizontal x x 118 Vertical x x 254 1/3 page Horizontal x x 83 Square 4.5 x x 118 Vertical x x 254 1/4 page Horizontal x x 60 Vertical x x 118 1/6 page $3,295 $3,095 $2,995 $2,295 $2,175 $2,095 $1,695 $1,595 $1,495 Banner x x 38 $1,351 $1,240 $1,163 Keep all live area material 0.25 (13mm) away from edges (page trim size x 10.5 or 200mm x 267mm). Short Rates and Rebates Unearned rates will be short-rated and additional earned frequencies will be rebated on the final insertion in any 12 month period. Cancellations Digital: Cancellations must be received within 30 days of initial placement. Print: Cancellations cannot be accepted after the 1st of the month preceding issue date. Please provide ad materials in one of the following formats:.pdf (PDF/x-1a or distilled with Press Quality job settings) - PREFERRED FILE TYPE All images MUST be at least 300 dpi. Convert files to process colors (CMYK). Pantone and spot colors will be converted and may cause a color shift. Print file modifications: If supplied digital files require additional work, charges over $15 will be billed to the advertiser. Acceptable Media: FTP, CD, (8Mb limit) or cloud file sharing service (e.g., Dropbox, YouSendIt). Proofs: Proofs are preferred, but MUST be supplied with all color critical ads. Progressive proofs, matchprints, Cromalins, etc. are acceptable. Identify For Position Only by clearly labeling. We cannot accept files from the following programs: Microsoft Word, Microsoft Publisher or Power Point, Crude paint programs (Paint or MacPaint), Spreadsheet database (i.e. Excel). FDMC classified rates: SEND AD FILES TO: ads@ccimedia.net FTP: FTP software is required and can be obtained for free from FileZilla: Host: 035f999.netsolhost.com User: ads_ccimedia Password: Admaterial2013 Ad size 1 X 6 X 12 X (rates are per insertion) 1 x 1 col. $250 $225 $200 2 x 1 col. $325 $310 $295 3 x 1 col. $385 $345 $325 4 x 1 col. $450 $425 $400 5 x 1 col. $500 $475 $425 6 x 1 col. $550 $525 $500 2-page spread Full page 2/3 page 1/2 1/2 vertical island 1/2 horizontal 1/3 vertical 1/3 horizontal 1/3 square 1/4 vertical 1/4 horizontal 1/6 banner 31

32 The Team Sales Content Admin Peter Page Market Manager Southeast, Mid-Atlantic, New England William Sampson Magazine Editor David Biggs Digital Media Manager Tim Fixmer President/CEO Renee Stritar Market Manager Midwest, PA, Canada Karl D. Forth Online Editor Brendan Linehan Digital Marketing Specialist Carson C. Fixmer Vice President/ Business Manager Emily Rogier Market Manager West, Southwest Karen Koenig Editor Carroll Henning Director of Marketing & Events Harry Urban Publisher Ellen Roundtree Sales Coordinator Michaelle Bradford Managing Editor, Closets & Organized Storage Editor Gail Utt Production Director Laurel Didier Publisher - Closets Director - Custom Media ellen.roundtree@ michaelle.bradford@ gail.utt@ laurel.didier@ Robert Dalheim Associate Editor Aly Kelly Art Director Dana Carnett Accounting Manager CCI Media, LLC 2240 Country Club Pkwy SE 32 Cedar Rapids, IA robert.dalheim@ alyson.kelly@ dana.carnett@