2016 SPONSORSHIP OPPORTUNITIES

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1 TITANIUM Anniversary Gift NEW THIS YEAR! Exclusive Anniversary Sponsorship Opening Keynote Address Closing Keynote Address Conference Bag Badge Holders 2016 marks the 75th anniversary of The HRSouthwest Conference. Participants will receive a commemorative keepsake gift to remember the occasion, featuring the sponsor s logo (HRSWC selects and provides the memento item). Sponsor and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. Keynote speakers are promoted throughout the year, appearing in nearly every marketing communication. The Keynote Address sponsor(s) is acknowledged whenever the keynote is referenced. Sponsor receives recognition in pre- material (program, signage, etc. - subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. 2-3 min of brief podium time in the general session, with option to introduce speaker. Keynote speakers are promoted throughout the year, appearing in nearly every marketing communication. The Keynote Address sponsor(s) is acknowledged whenever the keynote is referenced. Sponsor receives recognition in pre- material (program, signage, etc. - subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. 2-3 min of brief podium time in the general session, with option to introduce speaker. All attendees receive a Conference bag to utilize during and after the Conference, featuring the Sponsor s logo on the front of the bag. (HRSWC selects and provides bags.) Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. Conference badge holders are worn by attendees, exhibitors and speakers throughout the Conference, featuring Sponsor s logo appears on badges PLUS full-color ad on the back of every badge (HRSWC selects and provides badges and lanyards). Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. Draft 01/18/16 Page 1 of 9

2 PLATINUM Water Bottle Educational Sessions Monday Educational Sessions - Tuesday Registration Help keep HRSWC green! All participants receive a refillable water bottle along with their Conference bag and materials. Sponsor s logo will appear the water bottle and on water refilling stations throughout the convention center. (HRSWC selects and provides bottles.) Sponsor receives recognition in pre- material (program, signage, etc. - subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. Over 100 educational sessions are offered throughout the 2-½ day Conference. The sponsor s logo will appear on all education session signs displayed outside the session rooms on Monday and featured in the program agenda. (12-16 rooms will be utilized throughout each day.) Sponsor receives recognition in pre- material (program, signage, etc. - subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. ASK ABOUT EXCLUSIVE SPONSORSHIP FOR FULL CONFERENCE. Over 100 educational sessions are offered throughout the 2-½ day Conference. The sponsor s logo will appear on all education session signs displayed outside the session rooms on Monday and featured in the conference program agenda. (12-16 rooms will be utilized throughout each day.) Sponsor receives more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. ASK ABOUT EXCLUSIVE SPONSORSHIP FOR FULL CONFERENCE. Every Conference participant's first stop is at the Registration area. Your branded message will be there to greet them. Includes custom signage in registration area, logo recognition on confirmation s and registration website. Sponsor receives recognition in pre-conference marketing (subject to subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. $10,000 Draft 01/18/16 Page 2 of 9

3 PLATINUM (continued) Texas Volunteer Leader of the Year Award Conference Program Sponsor Lunches and Breaks Welcome Reception Peer-nominated award recognizes outstanding volunteer service in the Texas State SHRM Chapter community. Sponsor is recognized in conference program and in pre-conference communications, including call for nominations distributed to more than 30 SHRM-affiliated chapters throughout the state of Texas. Company representative are onstage and acknowledged during the award presentation. Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. As the official guide to all Conference proceedings, educational sessions, keynotes and other critical information, the Conference Program is provided to every attendee, exhibitor and sponsor in their Conference Bag (approx 2,500). Sponsorship includes one full color ad on back cover of the program. Sponsor receives recognition in pre-conference marketing (subject to subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. Reach Conference participants during their "down time". Lunch breaks and morning and afternoon refreshments are served in the Marketplace on Monday and Tuesday. Sponsor logo is featured on signage at each food service lounge in the Marketplace and on table tents throughout the seating areas. Option to distribute materials on each table in the seating areas (sponsor provides materials). Sponsor receives recognition in pre-conference marketing (subject to subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. The welcome reception is hosted in the Marketplace on Monday evening and is open to all attendees, speakers, volunteers and exhibitors. The sponsor s logo appears on marketing material and signage during the event. Option to provide door prize drawing(s) during the reception (sponsor's choice at additional cost). Sponsor receives recognition in pre-conference marketing (subject to subject to deadlines) and more, plus exclusive onscreen and verbal recognition in opening and closing general sessions. Draft 01/18/16 Page 3 of 9

4 GOLD Legacy Showcase NEW THIS YEAR! Exclusive Anniversary Sponsorship only three available. Mobile App Masters Series Hotel Keycard Closing Reception 2016 will mark the 75th anniversary of The HRSouthwest Conference. As part of the celebration, participants will be invited to contribute their photos, mementos and oral histories of HRSWC to be part of a "legacy showcase" - a curated collection of shared memories on display at the Conference, prominently featuring the sponsors name and logo. Sponsor is recognized in special communications related to the anniversary celebration, social media more. Only three available. Position your company's brand in the hands of Conference attendees before, during and after the event. The mobile app includes session schedules and descriptions, exhibitor/sponsor directory, speaker profiles, destination information and more. Sponsor's appears on pre-conference materials promoting the app, and with banner advertising within the app. Sponsor and more. The Masters Series is comprised of invitation-only sessions led by senior HR executives who will provide an inside look at their career paths and share successful best practices throughout their career development. The Masters Series is delivered in multiple sessions throughout The Conference and open by invitation only to HR professionals who have earned the SPHR or SHRM- SCP credential experienced leaders who hold strategic positions within their organizations. Sponsor receives recognition in special invitations sent to qualifying attendees, pre-conference marketing (subject to deadlines), social and more. Reach attendees with your message as soon as they check in to their hotel. Sponsor logo and message appears on hotel keycards for every guest staying in all Conference hotels (approx 800 cards). Sponsor receives recognition in pre- material (program, signage, etc. - subject to deadlines) and more. Conference delegates are invited to relax and have fun at this entertaining and dynamic closing event. Up to 700 attendees enjoy entertainment, prize drawings, activities and delicious food and refreshments. Sponsor receives more. $ 7,000 $ 7,000 $ 7,000 $ 8,000 Draft 01/18/16 Page 4 of 9

5 GOLD (continued) Grand Prize Sponsor Evaluations Volunteer Appreciation Gifts Volunteer Shirts Each year, the Conference Grand Prize is awarded at the Closing Reception. Sponsorship includes recognition on prize information page of website, in Conference program, plus onsite signage and an opportunity to have company representative onstage for prize drawing and presentation. Sponsor receives more. Feedback is gathered from more than 2,500 attendees, speakers and exhibitors through electronic surveys delivered immediately after The Conference. Sponsor s name and logo appear on all post-conference surveys and related communications. Sponsor receives recognition in pre-conference (program, signage, etc. - subject to deadlines) and more. Trade opportunity is ideal for company specializing in employee engagement surveys, assessments or other measurement/metrics solutions. A gift of appreciation is provided to the Conference volunteers, each of whom are full-time HR professionals who generously give their time and talents to help make the Conference a success. Sponsor receives recognition in pre- material (program, signage, etc. - subject to deadlines) and more. Trade opportunity is ideal for a company specializing in rewards and recognition. Official Conference shirts are worn by staff and volunteers throughout the Conference. The sponsor s appears on the sleeve of the shirts. (HRSWC selects and provides shirts). Sponsor receives recognition in pre-conference (program, signage, etc. - subject to deadlines) and more. Ideal opportunity for company specializing in promotional products or corporate branding. $ 7,500 $8000 or trade $8,000 or trade $7,000 or trade SILVER Website Sponsor The official HRSWC website, hrsouthwest.com, receives more than 33,000 visits annually from HR professionals seeking information about registration, speakers, travel & hotel, and more. Website sponsorship includes exclusive logo recognition on hrsouthwest.com homepage, plus recognition in pre- material (program, signage, etc. - subject to deadlines) and more. Draft 01/18/16 Page 5 of 9

6 SILVER (continued) Excellence in Education Student Scholarships Silent Auction Speaker Lounge and Appreciation Gifts Legal Exchange Conference Pen Each year, HRSWC provides valuable scholarship funding to a well-deserving group of students pursing degrees and careers in human resources - the future leaders of the HR community. A company representative will be on stage to recognize the recipients during the award presentation in the opening general session. Sponsor receives recognition in pre-conference marketing (subject to subject to deadlines) and more. Ideal opportunity for an educational institution, training or career development provider. The silent auction, located in the central hub of the Marketplace, is visited by attendees and exhibitors repeatedly throughout the Conference for prizegiveaways, special announcements and bidding opportunities. Sponsor and more, plus a large overhead banner. High visibility with exclusive group of more than 100 thought-leading industry experts. Sponsor receives recognition in pre-conference marketing (subject to subject to deadlines), plus a speaker gift with sponsor logo presented to all speakers. (HRSWC selects and provides gift). One of the most popular educational activities four years in a row! Attendees receive the latest legal compliance updates in a small-group, round-table format. Discussions are led by leading employment law attorneys, around a variety of pre-determined areas of interest, such as Workplace Investigations, NLRB, EEOC, Immigration, Wage & Hour Law, FLSA and more. Sponsor and more. Participants receive a custom pen in the Conference bag. Pens are also distributed at various industry events throughout the year to promote the following year s Conference. The sponsor s logo and upcoming Conference dates appear on the pen. Sponsor receives recognition in pre-conference (program, signage, etc. - subject to deadlines) and more. (HRSWC selects and provides pens.) $ 5,000 $ 5,000 Draft 01/18/16 Page 6 of 9

7 BRONZE Future Leaders NEW THIS YEAR! VIP Reception NEW THIS YEAR! Exclusive Anniversary Sponsorship Volunteer Appreciation Events Productivity & Power Stations Wellness Club Support students pursuing a degree and career in HR with a Future Leaders sponsorship. Proceeds from your contribution will go directly toward the student sponsorship fund and enable five students to attend the Conference at no cost to them. Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more. As part of the 75th anniversary commemoration, an exclusive invitation-only celebration will be hosted for past conference directors, board members, Texas SHRM State Council leaders and other volunteers and staff who have contributed to the Conference over the years. Approximately 100 leaders and influencers in the HR profession and the broader business community make up this select group. Sponsor is recognized on special invitations and communications, with onsite signage at the VIP event, and receives two invitations to the event. Sponsor receives recognition in pre-conference (program, signage, etc. - subject to deadlines) and more. HRSWC selects venue and organizes VIP event. A unique opportunity to interact with the volunteer leaders who help make the Conference possible. The volunteers and board of directors are comprised of HR professionals from local and other Texas SHRM chapters, and they are honored at two different events: 1) a private dinner and celebration in August; and 2) an informal gathering onsite during the Conference. Sponsorship includes recognition in special invitations sent to volunteers, onsite signage at the events, plus two invitations to each event. Sponsor receives channels, onsite material (program, signage, etc. - subject to deadlines), and more. Keep your brand in front of nearly 2,500 Conference delegates who need to stay powered up and in touch with the office. Customized workstations are located throughout the Marketplace, Registration and Bookstore areas to provide convenient and comfortable places for Conference attendees to plug in, charge up and stay connected. Sponsor receives recognition in pre-conference (program, signage, etc. - subject to deadlines) and more. Facilitate early morning run/walks, afternoon energy breaks or other wellnessrelated activity to help keep attendees alert and energized. Sponsor receives more. Ideal for wellness management or executive health provider. $ 3,500 $ 3,500 $ 4,500 Draft 01/18/16 Page 7 of 9

8 BRONZE (continued) Pre-Conference Workshops Bookstore Business Center Welcome Center Relaxation Station Educational Sessions Wednesday Nearly 200 committed HR professionals participate in Pre-Conference workshops the weekend prior to HRSWC. Be the first sponsor they connect with as the Pre-Conference Workshop sponsor. Sponsorship includes recognition in communications exclusively promoting the Pre-Conference Workshops and a dedicated information page on hrsouthwest.com. Sponsor and more. A wide variety of titles by speakers and other industry leaders are featured in this very popular resource area located next to registration and visited by attendees, exhibitors and speakers throughout the Conference. Sponsor s logo will appear on book displays and on retail bags provided with every purchase. Sponsor receives recognition in pre-conference marketing (subject to subject to deadlines) and more. The business center gives attendees, exhibitors and speakers access to a copier, printer, fax machine and internet for the duration of the Conference, in a prominent location next to the bookstore. The sponsor s logo will appear on computer screens and sponsor will receive recognition in pre-conference (program, signage, etc. - subject to deadlines) and more. Prominently located at the main entrance to the Conference, delegates visit the Welcome Center for frequently-asked-questions, area information, luggage and package check. Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more. Option to provide branded luggage check tags (sponsor provides tags). This popular spot, located in the Marketplace, is visited by delegates, staff and volunteers throughout the Conference to receive complimentary five-minute chair massages. Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more, plus a large overhead banner. Over 100 educational sessions are offered throughout the 2 ½ day Conference. The sponsor s logo will appear on all education session signs displayed outside the session rooms on Wednesday (6-8 rooms will be utilized on Wednesday).Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more. ASK ABOUT EXCLUSIVE SPONSORSHIP FOR FULL CONFERENCE. $ 3,500 $ 4,500 $ 4,500 $ 3,500 Draft 01/18/16 Page 8 of 9

9 BRONZE (continued) Super Prizes Puppy Cuddling Super Prizes are one of the most popular Conference activities and up to six prizes are awarded throughout the Conference during breaks and lunches (valued up to $1000 each). All registered attendees are eligible, but must be present to win, which assures strong turnout during designated prize drawing times. Sponsorship includes option to participate in prize drawings and announce winner. Sponsor receives recognition in pre-conference marketing signage, etc. - subject to deadlines) and more. The HRSouthwest Conference is proud to partner with Patriot PAWS of Rockwall, Texas, as part of the "HRSWC Gives Back" program. This program was established to give conference participants an opportunity to make a positive contribution to the host community in the short amount of time they spend there. Conference participants are invited to spend time with dogs-in-training at a specially designated area in the Marketplace. Also referred to as puppy cuddling, this activity helps socialize the dogs as they learn to become invaluable canine companions. Patriot PAWS is a local 501(c)(3) organization dedicated to training and providing service dogs of the highest quality at no cost to disabled American veterans and others with mobile disabilities in order to help restore their physical and emotional independence. Sponsor receives recognition in pre- material (program, signage, etc. - subject to deadlines) and more, plus a large overhead banner. Draft 01/18/16 Page 9 of 9

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