- TALLAHATCHIE CALHOUN CHICKASAW MONROE -

Transcription

1 i l MISSISSIPPI Radio Household Data NOTE: County -by -county estimates of Radio Household Data no longer appear in SRDS. With the advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by -county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Negro Population Data (January 1, 1968) STATE TOTAL ,200 Lee 12,700 METRO AREAS Le Flore 31,300 Biloxi - Gulfport 20,400 Lowndes 19,800 Greenville 46,500 Madison 24,200 Jackson... 99,700 Marshall 18,000 Meridian.._. 26,400 Monroe 11,600 Total Metros ,000 Noxubee 12,300 COUNTIES Oktibbeha 13,400 Adams 19,000 Panola 17,400 Bolivar 38,700 Pike 14,700 Coahoma ,800 Quitman 14,100 Copiah 14,200 Rankin 14,400 De Soto 16,200 Sunflower 33,500 Forrest 15,000 Tallahatchie... 16,000 Harrison 20,400 Tate 13,300 Hinds 85,200 Tunica 13,200 Holmes 19,800 Warren 19,300 Humphreys 13,400 Washington _» 46,500 Jackson 11,500 Yazoo 18,800 Jones Lauderdale 15,400 26,400 Total Counties.. 693,500 - A B l C D i E l F 1 G H West Memphis.---* 13 ' Memphis * ~ TENNESSEE Coninsth TISHO- Florence DE SOTO BENTON r ALCORN MINGO re _ MARSHALL Juke ' MISSISSIPPI A 71PPAH *-. * -- Holly Springs Booneville Tuscumbia... Muscle 2 TATE - Shoals 2 West Helena TUNICA *A Senatobia - PRENTISS New A bany Helena - O Russellville OxtordA_,,,, UNION - ^ SCALE OF MILES PANOL4 L_ LEE Applicable to MISSISSIPPI only 5 LAFAYETTE SQ Z - Pontotoc Batesville ` IFAWAMBA Clarksdale O* QUITMAN PONTOTOC Tupelo 'Hamilton 3 COAHOMA YALOBUSHA Amory, - TALLAHATCHIE CALHOUN CHICKASAW MONROE - BOLIVAR -+- Houston A..e,-...* Grenada Aberdeen 4 McGehee ^-0 GRENADA CLAY -- Cleveland \ ) SUN MONT- WEBSTER West Pointl6** -' LEFLORE 1 FLOWER GOMERY Columbus Starkville `(' c A-- --W* einona...7_, *.Le A. ' Greenwood Greenville Indanoa CARROLL LOWNDES L7* OKTIBBEHA -.-A CHOCTAW Leland 5 Carrollton 5 Belzoni -- HOLMES WASHINGTON Louisville HUMPHREYS ATTALA Ate. ~Lexington NOXUBEE WINSTON - Kosciusko o to op ao eo * \-- A+. -.A--- ^ A -r 6 Ó H ti Z SHARKEY Yazoo City Philadelphia KEMPER 6 LEAKE YAZOO NESHOBA m Canton ---A - MADISON - WARREN SCOTT Meridian NEWTON e.-.-* Vicksburg 7 Forest LAUDERDALE 7 Newton 8 _ J v, 0 S e '. O Natchez o ADAMS WILKINSON i Bogalu CLAIBORNE JEFFERSON FRANKLIN Ceatreville ek Jackson Brandon -.= RANKIN AMITE HINDS COP IAN --.. Hazelhurst Brookhaven LINCOLN * ' LOUISIANA 'p McC nib PIKE MaP g Hammond J O b Read figures in THOUSANDS o* Picayune CITY POPULATION O Current ti [ M Estimate O Q O, /o,,, 0 0 With Daily Media. Without Daily Media. Symbols Designate Types of Media. *Newspaper---1-Radio_ `'Television LAWRENC WALTHALL SIMPSON Nape 1... EFDAVIS DAVIS Columbia h r"' CLARKS - SMITH JASPER Thomasville COVINGTON MARION PEARL RIVER A--` HANCOCK JONES Hattiesburg li7*--..- ~,, O Laurel STONE Mobile PERRY HARRISON Gulfport o Biloxi O Waynesboro; WAYNE GREENE e JACKSON Moss Point * Pascagoul. o o r Q Prichard NEW ORLEANS \`` Gut/3' of Mexico 12 \\\ \\\ - COUNTY NAMES ARE IN ITALIC N TYPE, '% Designates Metropolitan Areas within this state Copyright by Standard Rot. a Dota Srnin, Inc., and by Raid MSNaay a Co. B l C A I l D i E l F l G 4 H 488 Spot Radio Stations November 1, 1968.,

2 3923,957 State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. State, County, City, Metro Area Data MISSISSIPPI Biloxi -Harrison Clarksdale-Coahoma Estimates for: STATE COUNTY -Map Loe. CITIES AND COUNTIES - This list shows :aunties in which cities are located. Cities are first, counties next. Columbus-Lowndes Greenwood-Leflore Hattiesburg -Forrest Laurel -Jones Natchez -Adams Tupelo -Lee Greenville -Washington Gulfport -Harrison Jackson -Hinds Meridian -Lauderdale Pascagoula -Jackson --Consumer Spendable Income Retail Sales / 0istributien of Familles -Total Retail Sales- By Selected Store Types Population Households Per Per General Home Auto- Household Food Drug Mdse. Apparel Furn. motive (5000) (5000) (S) (5009) ($000) (5000) (5000) (5000) (5000) City I/1/68 I/1/68 Metropolitan Area (000) (000) Household to to to to and (5) over Service Station (5000) Vicksburg -Warren Passesper Cars I/1/68 (000) Farm Poilulation 1/1/68 (000) Gross Farm Income 1967 ($000) MISSISSIPPI STATE TOTALS 2, ,072,090 6, ,597,335 4, ,342 84, , , , , , ,738 ADAMS 8-9 Natchez ALCORN G-2 AMITE C-9 ATTALA E-5 BENTON E-1 BOLIVAR C-4 CALHOUN E-4 CARROLL D-5 CHICKASAW F-4 CHOCTAW E-5 CLAIBORNE 8-8 CLARKE G-8 CLAY F4 COAHOMA C-3 Clarksdale COPIAH C-8 COVINGTON E-8 DE SOTO D-2 FORREST F-10 Hattiesburg FRANKLIN B-9 GEORGE G-10 GREENE G-9 GRENADA 0-4 HANCOCK E-11 HARRISON F -11t Biloxi Biloxi Gulfport Metro Area Gulfport HINDS C-7 Jackson Jackson Metro Area HOLMES D-5 HUM PHREYS C-5 ISSAQUENA B-6 ITAWAMBA G-3 JACKSON G-11 Pascagoula JASPER F-8 JEFFERSON B-8 JEFFERSON DAVIS D-9 JONES F-9 Laurel KEMPER G-6.. LAFAYETTE E-3 LAMAR E-9 LAUDERDALE G -7t Meridian Meridian Metro Area LAWRENCE D-9 LEAKE E-6 LEE F-3 Tupelo LEFLORE D-4 Greenwood LINCOLN C.9G- LOWNDES St Columbus MADISON D-6 MARION D-9 MARSHALL E-2 MONROE G-4 MONTGOMERY E-4 NESHOBA F-6 NEWTON F-7 NOXUBEE G-5 OKTIBBEHA F-5 PANOLA D-3 PEARL RIVER E-10 PERRY F-9 PIKE C-10 PONTOTOC F-3 PRENTISS G-2 QUITMAN D-3 RANKIN D-7 SCOTT E-7 SHARKEY C-6 SIMPSON D-8 SMITH E-8 STONE F-10 SUNFLOWER C-4 TALLAHATCHIE D-4 TATE D ,475 58,420 51,609 19,772 33,290 8,538 71,291 20,959 11,207 25,762 10,827 12,760 23,412 32,020 75,061 47,440 41,630 18,620 40, ,071 93,493 14,169 18,599 10,857 34,120 28, , , ,773 86, , , ,605 30,771 22,360 2,860 24, ,766 55,747 23,227 9,149 14, ,197 68,914 12,266 39,088 22, , , ,284 15,855 22,856 96,587 59,977 79,866 47,276 51, ,264 63,030 44,628 43,487 26,471 63,768 18,750 37,128 31,752 17,448 46,006 36,476 47,685 12,186 67,680 24,260 26,878 23,377 57,327 30,504 12,623 33,110 20,619 11,486 55,535 26,092 19,917 7,129 6,809 6,634 5,781 6,377 4,615 5,177 4,886 5,188 5,700 5,852 4,657 5,561 5,511 6,083 6,635 5,758 5,608 6,543 7,3% 8,370 5,556 5,705 4,660 6,071 6,025 9,380 9,751 9,380 7,785 8,913 9,894 8,557 4,908 5,388 5,720 5,886 7,980 6,566 5,570 3,466 4,401 6,863 7,331 4,810 7,185 5,363 6,728 7,129 6,728 6,954 4,762 7,230 8,992 6,441 5,662 6,414 6,976 7,130 5,416 6,367 4,636 6,467 5,081 6,979 6,014 4,580 6,544 4,863 6,891 5,164 6,261 4,921 5,260 5,149 6,198 5,101 5,260 5,955 5,908 5,128 5,713 4,914 4, (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. 63,668 59,480 40,686 7,645 23,904 2,937 54,268 12,519 3,510 19,649 4,456 7,746 11,884 16,797 50,686 45,845 23,122 11,267 14,803 97,679 82,211 6,231 13,753 5,027 26,193 13, ,772 66, ,772 91, , , ,446 23,545 15, ,863 76,697 68,458 12,828 4,892 9,492 66,910 57,551 5,350 25,625 8,554 96,079 87,988 96,079 10,336 13,773 86,029 71, ,565 40,331 62,561 55,695 33,572 25,271 15,713 36,515 11,692 18,052 16,554 10,152 27,420 34,826 29,883 6,034 44,338 19,445 19,498 15,091 22,497 29,402 11,441 20,295 8,961 10,146 36,496 16,192 18,120 5,249 6,932 5,230 2,235 4,579 1,588 3,941 2,918 1,625 4,347 2,409 2,827 2,823 2,891 4,107 6,412 3,198 3,394 2,411 5,686 7,360 2,444 4,219 2,158 4,661 2,791 4,754 4,507 4,754 8,274 5,857 6,761 5,408 3,755 3,620 1,540 2,599 3,929 8,063 3,076 1,853 2,903 3,728 6,122 2,098 4,710 2,076 4,359 5,107 4,359 4,533 2,869 6,439 10, ,529 5,054 4,267 6,300 4,074 3,700 2,752 3,703 3,169 3,393 3,135 2,665 3,900 4,643 4,318 2,557 4,102 3,944 3,816 3,324 2,432 4,917 4,767 3,650 2,568 4,529 3,755 3,049 3,914 15,416 13,971 8,560 2,442 6, ,890 3,609 1,165 4,681 1,135 2,481 3,224 3,183 12,352 9,936 7,036 4,037 4,579 19,344 14,595 1,258 3,462 1,826 6,141 5,126 39,486 13,348 39,486 17,167 69,477 62,778 76,116 6,607 4, ,786 24,119 21,879 3,613 1,356 1,756 17,333 13,302 1,919 6,321 2,827 19,013 15,601 19,013 3,888 3,355 18,055 12,023 10,454 10,789 12,686 11,115 9,172 5,650 3,853 11,383 3,492 5,151 4,589 4,027 6,515 8,056 7,764 2,180 9,655 4,230 5,625 3,758 6,639 7,722 1,977 4,233 2,619 1,768 7,882 4,916 4,787 1,976 1,807 1, , ,269 1, ,366 2, , ,860 2,048 5,860 2,334 13,246 11,934 14, ,840 2, ,490 2, , ,738 2,738 2, ,199 1,991 1, ,571 1,595 1, , , , , ,376 9,773 2,280 1,085 1, , , , ,103 1,814 2,157 2, ,907 10, , , ,466 5,328 28,466 20,041 37,279 36,978 38,646 1, ,793 4, ,444 8,846 8,792 1,257 1, ,138 15,723 16,138 1,620 1,234 7,040 6, ,073 2,573 6,963 6,163 1,914 4,217 2,145 2, ,563 1,079 1,349 1,759 1,599 2,608 1,717 4, , ,367 1, , ,714 1, ,077 5,544 5,544 3, ,560 3, ,092 4,316 4,264 1, ,680 6, , ,019 4,861 13,019 8,206 36,691 36,677 36, ,327 3, ,738 6, , ,137 9,930 10, ,001 5,953 6, ,103 2,510 5,476 5,476 1,747 1, ,052 1,121 1,501 1, ,422 1,695 1, , , , , ,244 3,069 2,894 2, , , , ,338 2, ,019 6, ,659 4,416 11,659 7,007 19,356 18,895 20,770 1, ,496 3, ,622 3, , ,169 5,026 5, ,436 4, ,530 1,507 4,632 4,197 1,404 1, , , , , , ,735 13,222 8,279 2,008 5, ,029 2, , ,481 5,101 9,770 4,125 2,127 4,361 23,210 22,960 2,001 2, ,670 2,108 40,444 16,466 40,444 23,392 83,651 83,520 87,586 6,345 1,752 2,688 14,003 12,397 2, ,961 13,318 12, ,292 1,957 22,796 22,531 22,796 2,120 2,155 21,520 21, ,923 9,408 14,517 13,681 8,958 3,655 1,437 7,935 2,075 2,406 4,003 1,206 4,768 8,812 6, ,332 5,247 4,155 2,319 3,935 7, ,196 2,283 2,147 7,372 1,726 4,063 4,676 4,130 3, , ,096 1, , ,026 1,521 2,007 3,342 3,031 3,061 1,423 1,196 7,559 4, , ,288 1,914 14,522 4,183 14,522 5,632 30,145 26,378 33,777 1,915 1, ,471 8,301 5,531 1, ,196 4, ,853 1,508 9,983 7,406 9, ,094 7,982 5, ,280 4,780 3,694 3,318 1,649 1,589 2,620 1,253 1,439 1, ,755 2,621 2, ,166 1,622 1,611 1,016 3,632 2, , ,869 2,555 2,082 1, ,289 6,148 5,829 8,595 4,590 63,025 7,578 8,062 7,508 2,807 5,600 3,618 5,451 44,541 8,963 5,987 22,091 4,404 2,197 2,521 1,787 6,319 1,898 2,079 13,995 17,244 23,191 8,916 7,644 1,651 5,687 3,136 5,553 10,476 4,288 7,516 5,064 4,507 3,146 10,986 10,357 39,154 5,557 9,652 14,044 7,181 12,975 12,634 4,037 6,915 9,244 10,716 7,655 20,193 10,152 2,564 5,827 9,900 8,369 25,263 16,039 32,103 14,814 10,557 18,344 1,705 60,461 29,664 14,732 November 1, 1968 Spot Radio Stations 489

3 MISSISSIPPI State, County, City, Metro Area Data Estimates for: STATE COUNTY -Map Loe. CiMetropolitan Area Population Households I/1/68 1/1/68 (000) (000) Consumer Spendable Income "/o Distribution of Families Per Household to to to to and ($000) (5) over -Total Retail Sales - Per Household ($000) (S) Retail Sales By Selected Store Types Food Drug General Mdse. Apparel Home Furn. ($000) (5000) ($000) ($000) ($000) Automotive ($000) Service Station ($000) Passen- Farm Gross ger Popu- Farm Cars lotion Income I/1/68 1/1/ (000) (000) ($000) TIPPAH F ,220 5,650 TISHOMINGO G ,440 5,514 TUNICA C ,488 5,069 UNION F ,169 5,274 WALTHALL D ,119 5,393 WARREN C ,468 8,153 Vicksburg ,334 8, ,843 16,944 12,702 21,187 12,241 71,010 67,261 3,855 4,163 3,682 3,704 3,643 5,058 6,369 4,507 5,239 2,868 5,887 2,413 16,940 15, ,359 1,359 1, ,185 1,355 8,985 8, , ,989 4,989 1, ,825 1,825 3,001 3,700 1,572 4,056 2,589 11,760 9,909 1,956 1,193 1,013 1, ,301 6, ,050 4,470 23,051 8,111 8,252 4,866 WASHINGTON B -5t ,450 6,698 Greenville ,926 7,206 Greenville Metro Area ,450 6,698 WAYNE G ,620 5,095 WEBSTER E ,028 4,771 WILKINSON B ,450 5,015 WINSTON F ,301 5,799 YALOBUSHA E ,578 6,592 YAZOO C ,487 5, ,208 80, , , , , , , ,966 4,533 25,536 5,972 18,530 4,533 3,550 3,753 2,935 3,749 4,209 3,996 25,536 4,768 2,663 2,165 5,455 3,450 7,866 2,755 9,828 11,251 7,185 2,187 8,963 10,597 5,937 2, , ,065 1,377 1,668 1,626 1,758 11,251 1, ,887 7,185 1, , ,063 21,980 7, ,396 20,497 5,011 21,980 2,149 2,886 2,103 3,339 1,829 5,885 7,168 1,907 1,149 1,172 1,790 1,360 3, , , , , , ,781 (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. MISSISSIPPI THIS STATE OBSERVES DAYLIGHT SAVING TIME. STATE NETWORKS Mid -South Network Comprised of: WONA-Winona WNAG-Grenada WCBI-Columbus WELO-Tupelo WROX-Clarksdale Media Code Business Office -c/o Station WELO, Tupelo, Miss Phone General Manager -Bob Evans, Tupelo, Miss , WELO. M. A. Sales Co., Inc. South -C. K. Beaver & Associates. 15%: no cash discount. General: 2b, 3d, 9a, 5. Rate Protection: 15b. Basle Rates: 29a. Contracts: 40a. Cancellation: 70a, 70d, 71a. Affiliated with MRS Radio Network. Eff 3/1/68 -Reed 2/26/68. ix 13x 26x 52x I50x 300x 1 min Group rates apply for purchase of all stations, where schedules are equal in number of announcements used. For application of group rates where schedules are not of equal size, the smallest number of announcements purchased on any station determines the discount which will apply to all schedules. LESS THAN ENTIRE NETWORK Discounts allowed from individual station rates: 2 stations 5% 3 stations 10% t stations 15'r Skyline Network Comprised of: WBIP-Booneville WGCM-Gulfport WTUP-Tupele Media Code Business Office -c/o Radio Station WHIP, Box 852. Booneville, Miss Park General Manager -E. O. Roden, Booneville, Mtn.. WB1P. Hll P. ]test Company. 15%; no cash discount. 5. GENERAL RATE POLICY Any contract may be cancelled upon two weeks' notice. Liquor advertising not accepted. Beer and wine advertising accepted in Yazoo City only. All program time units 30 seconds less than indicated. The following rates are for each station. All stations are inter -connected. Rates effective August 1, (Card No. 2.) Card received October 5, /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 10 min. 5 min. 1 min. 1 time times times times times times times times timen times ,000 times Additional Discounts 2 stations 5% 4 stations..._..._ 15% 3 etattons..._... 10% 5 stations % Discounts apply to total amount of Urne purchased. ABERDEEN Monroe County -Map Location G-4 WMPA 1952 Media Code J. W. Furr, Box 98, WMPA Bldg., Aberdeen, Miss Phone WMPA: Programmed for general interest. FARM: 5:30-6 am with 2 men, interviews, markets, county agent reports. MUSIC: 6-6:45 am modern country with weather, news headlines. 6:45-11:30 am standards, showtunes, middle-of-the-road with 5 min news each hour on hour. Music 11:30 am -noon gospel with weather, news headlines. News, weather. business news, markets and gospel music noon -1 pm. 1-3 pm modern country. 2:30-6 pm standards. showtunes, middle-of-the-road, with 5 min news each hour on hour. 6-7 pm current hits. 7-8:30 pm standards. showtunes. middle-of-the-road. 8:30-9:30 Dm standards. Contact Representative for further details. Reed 1/15/68. General Manager -Jim Buffington. Program Director -J. W, Ratliff. Holman Company, Incorporated. 1,000 w. days, 250 w. nights; 1240 kc. Operating schedule: 5:30 am -9:30 Dm. CST. 15'4, time only: 10 days General: la, 2a. 3a. lb, 4d. 5. 6a. 8. Rate Protection: 10b, 11h, 12h, b. Basic Rates: 22a, 226, 23a, 246, 26, 28a, 29a. Contracts: 90a. 46, 97a, 98. Comb.: Cont. Discounts: 60a, 61a, , 62e. Cancellation: 71a, 73a. Member: Southeastern Key Market Network. Rates effective May 1, (Card No. 3.) Rates received May 27, SPOT ANNOUNCEMEZ TS/P4 OGROAM RATES 5 hr. hr. hr. min. min. Ann. 1 time times times times times times times times timen Automotive rate: 1 to 52 spots, each 3.00; 53 or more spots. each WEEKLY SPOT PACKAGE 60 spots within any 7 -day period earn lowest published and an additional 10% discount. rate AMORY Monroe County -Map Location G-4 WAMY 1955 Media Code General Office - Bob Mcitaney Enterprises, Inc.. Henry Clay Hotel, West Point, Miss Phone Business Office and Studio -Dalrymple Bldg., Amory. Miss Pres. & Gen'i Mgr. -Bob McRaney, Sr. Station Manager -Charles C. Boren, Jr. Sales Manager -Jim Wells. George T. Hopewell, Inc. South -C. K. Beaver and Associates. 5,000 w, days; 1580 kc. Operating schedule: Sunrise to local sunset. CST. 15%: no cash discount. General: la. 2a, 3a, 3b, 4a, 4d. 5. 6a, 8. Rate Protection: 10b, 11b, 126, 136, 14b. Basic Rates: 20a, 22a, 23a, 246, 26, 28b, 29a. Contracts: 40a, 45, 96, 47a. Comb.; Cont. Discounts: 606, 61a, 626, 62e. Cancellation: 70a, 70e, 71a, 73a. Affiliated with MBS and KBS Radio Networks. Member: Mid -South Network. Rates effective March 1, Rates received March /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 min. I time times times times times times times BATESVILLE Panola County -Slap Location D-3 WBLE 1953 Media Code l'asola Broadcasting Co., Box 73. WBLE Bldg.. Highway 6 West, Batesville, Miss Phone Genrrsl manager-hiarold B. McCarley w. days; 1290 he. Operating schedule: 5:30 a.m. to local sunset. CST. 15% on time only: nn cash discount. General: 3a, lb, 46, 4d, 5, ea, 8. Basic Rates: 22a. 22h, 23a, 246, 26, 28a, 29a. Contracts: 90a a. Comb.: Cont. Discounts: 60a. 61a. Cancellation: 70a, 70e. 71a. 73a. Rates effective May 1, Rates received April /PROGRAM RATES 1/2 hr. 1/4 hr. 10 min. 5 min. Ann. 1 time times times times times times or more times B ELZON I Humphreys County -Map Location C-5 WELZ 1959 Media Code Humphreys County Broadcasting Co., Box 215, Belzoni, Miss Manager -Herbert Guthrie. Sales Manager -Reedy McLellan. Program Director -John Mitchell. 1,000 w.; 1960 kc. Operating schedule: 5:00 a.m. to local sunset. CST. 15% time only: payable when rendered. General: 3a. 9a, 9d, 5, ea. 8. Rate Protection: íob, 11b, 12b, 136, 146. Basic Rates: a. 26. Contracts: 40a, 46, 97a, 48. Comb.: Cont. Discounts: 60b. Cancellation: 73a. Affiliated with KBS Radio Network. Eff Recd 5/13/66. Ix I3x 26x 52x 156x 260x 1 min seconds -75% of applicable 1 -minute rate. 10 seconds -50% of applicable 1 -minute rate. 8. PROGRAM 1/4 hr: 300% applicable 1 -minute rate. 5 min: 150% applicable 1 -minute rate. BILOXI-GULFPORT(4 AM; 2 FM) Harrison County -Map Location F-11 See SItDS consumer market map and data at beginning Stations located within the combined city area are consolidated under multiple city headings. This is not to Imply that all of the stations provide equal coverage of the entire area or cities involved. It is part of the time buying function to determine extent of individual station coverage, audience delivered, ere. within the area. WBIL(FM) (formerly WVMI-FM) 1966 BILOXI Media Code New South Communications. Inc., Drawer S, Trade Rinds Hotel, Biloxi, Miss Phone General Manager -Geo. Egedltch. Station Manager -Jack Beadle. Savalli/Gates, Inc. ERP w.; mc. Stereo. Operating schedule: 5 am -midnight. CST. Antenna ht.: 300 ft. above average terrain. 15/0 time only; 15th of following month. General: 2a, 3a, 3d, 4a, 9d, 5, 6a, 7b. Irate Protection: 106, , 136, 14b, 15a, 156. Basic Rates: 206, 21a, 216, 22a. 226, 23a, 24b, 25a. 27, 286, 28c. 29a, 296, 30, 326. Contracts: 40a, 44a, 45, 47e. 98, 51e. Comb.; Cont. Discounts: 60b, 60d, 60f, 60h, 60i. 616, 62d. Cancellation: 70a. 70e, 71a, 73a, 736. Commercial time limit 8 minutes Der hour. AM Facilities: WVMI. Affiliated with American Contemporary Network. Eff Recd 2/12/68. 1 x per yr, ea 2, per yr, ea sec: 80% of 1 -min. Ici 10tí 25+ Ea sec: 89 % of 1 -min. 8. PROGRAM (13 week minimum) PER DAY, MON THRU FRI: 1/2 hr, per mo 240 1/4 hr, per mo 135 WGCM 1928 GULFPORT 411> Media Code WGCM Broadcasting Co.. Box WGCM Bldg.. 15th Ave. and 22nd St.. Gulfport, Miss Phone General Manager -Jansen E. Reese. National Sales Manager -James E. Reese. Program Director -Dave Melton. Hal Walton & Company, Inc. Southeastern -R. S. Crane Company, Inc. 1,000 w. days, 250 w. nights; 1240 he. Operating schedule: 24 hours. CST. 15% on station time only: no cash discount. General: la, 2b. 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10a, lia. 12a, 13a, 14a, 15b. (This listing continued on next page) 490 Spot Radio Stations November 1, 1968

4 Biloxi-Gultport-W G C M -Continued Basic Rates: 20b, 21a, 21b, 21c, 21d. 22a, 22b, 23a, 24a, 25a, 28, 27, 28b4 28e. 29a, 29b, 30, 31, 32b, 33d. Contracts: 40a, 41, 42d, 44b. 45, 46, 4Ta, 48, 49, , 51b, 51c. Comb.; Cont. Discounts: 60b, BOd, 601, 61a, 01b. 62b, 62d. Cancellation: 70a, 70e, 71a, 72, 73a, 73b. Affiliated with American Information Network. Member: Skyline Network and Southeastern Key Market Network. Rates effective June Rates received May O. SPOT ANNOUNCEMENTS ix 26x 52x 104x 208x 312x 1000x 1 min sec , PROGRAM 1 hr I/2hr 1/4hr10min 5min 1 x._ x-5% 52x-12-1/2% 158x-20% 26x-10% 104x-15% 260x-25% WLOX 1948 BILOXI Media Code WLOX Broadcasting Co.. Buena 'Vista Hotel, Biloxt. Mise Phone General Manager -Ray Butterfield. Sales Manager -Charles V. French. Program Director -Joel Scarborough. Jack Mash & Co., Inc. South -Busby, Finch and Woods, Inc. 1,000 w. days, 250 w. nights; 1490 kc. Operating schedule: 24 hours daily. CST. 15% time only 1st of following month. General: la, 3a, 4d, 5. 8a, 7a, 8. Rate Protection: 10a. lla. 12a, 13a, 14a. Basic Rates: 22a, 23a, 24b, a. Contracts: 40a. 46, 47a, 98. Comb.; Cont. Discounts: 60a, 82b, 62e. Cancellation: 71a. 73a. Affiliated with MRS Radio Networa. Beer advertising acceptable. ER 4/1/68 -Reed 3/27/68. AA -Mon thru Fri 6-9 am & 3:30-7 pm. A -Mon thru Fri 9 am -3:30 pm & 7 pm -midnight; Sat & Sun all day. 8. SPOT ANNOUNCEMENTS lx 52x 260x 385x 1000x 1 min ace Specified times, if available. may be requested min..._......_. _ sec PROGRAM lx 13x 26x 52x 5 min..._ min. _.._.._._.-._ /4 hr.-._.._.._..._ /2 hr Class AA-Extra 20%. 26 wk -5% 52 wk -15% WROA 1955 GULFPORT GEM Media Coda ltadlo Station tvroa. Box 370, 1410 N. Broad SL, Gulfport. Miss Phone Prea. & Gen'1 Sales Mgr. -Charles W. Dowdy w. days; 1390 ke. Operating schedule: S'nO am -sunset. CST. 15%: no rash discount. General: la, 21. 4a. 4d Rate Protection: lob, 11h. 12h. 13h. 14b. Basic Rates: 20a. 22a. 23a. 24a. 28b, 28e. Contracts: 40a. 42b, a. 48. Comb.: Cont. Discounts: 80k. 62b, 62e. Cancellation: 70a. 70c, 71a. 73a. Affiliated with American Entertainment Network. Eff 11/1/66 -Reed 11/11/66. PER V R : lx 26x x 208x 312x 1000x 1 min see PROGRAM I hr 1/2 hr I/4 hr 10 min 5 min 1 x..._ wk -5% 26 wk -10% 52 wk -15% W ROA -FM 1965 Media Code Radio Station WROA-FM. Box 370, 1410 N. Broad Ave.. Gulfport. Miss Phone Pres. & (len'l Sales Mgr. -Charles W. Dowdy. ERP w.: mc. Stereo. Operating schedule: 7 am -midnight. 15/0. 5. GENERAL RATE POLICY Affiliated with American FM Network. Eff Reed 6/27/66. PER MO. EA: 1 ti t ti_._.._..._..._ ti..._ _ ti......_-._ ti _ 2.75 WVMI 1950 BILOXI Media Code New South Communications, Inc., Trade Winds Hotel, Biloxi. Miss Idlewood t. PERSONNEL President -b'. E. flolladay. Sec'y-Treaa.-Joe W. Carson. Station Manager -O. E. Egeditch. Savaill Oates Inc w. days; 570 kc. Operating schedule: 8:00 a.m. to local sunset. CST. 15%: no cash discount. General: 2a. 2b, 3a. 3b, 9a, 4d, 5, fia, 7b, 8. hate Protection: 10a, lia, 12b, 13b, Ida, 15b, 16. Basic Rates: 20b, 21a, 21b, 21d, 22a, 22b, 23a, 24a, 25a, 26, 28b, 28c, 29b, 30, c. Contracts: 40a, 41, , 47e. Comb.: Cont. Discounts: 60d. 60h, 801. Cancellation: 71a. Prod. Services: Member: Country Music Network and Southeastern Key Market Network. FM Facilities: WBIL (FM). Rates effective Rates received October 10, time._.._ times times---- _ times_..._.._ times 4.50 Packages -ROS Per week: 10 times times times times WVMI-FM NOTE: The call letters of this station have been changed to: WBIL (FM) BOON EVI LLE Prentiss County -Map Location G-2 See SUDS consumer market map and data at beginning WBIP 1950 Media Code Booneville Broadcaating Co., U. S. Highway 45 Soucis. Booneville, Miss Park Owner & Gen'I Mgr. -E. O. Roden. Station Manager -lt. J. Bonds. Bernard I. Ochs Co. 8. FACILITIES 250 w.; 1400 ke. Operating schedule: Sundays 7:00 a.m- to 8:00 p.m. week days 5:28 a.m. to 8:00 p.m. CST. 15/0 time only: 10 days. 5. GENERAL RATE POLICY Time contracted for must be used within one year Programs take precedence over announcements. Affiliated with American Contemporary Network. Affiliated with KBS Radio Network. Member: Skyline Network and Southeastern Key Market Network. Rates effective -. Rates received November /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 time times times times times times times BRANDON 1 min Rankin County -Map Location D-7 WRKN 1967 NAIS Media Code Martin Broadcasting Co., Box 195, Hwy N., Brandon. Miss Phone WRKN: Programmed for general interest. AIR PER- SONALITIES handle all music. MUSIC 70%: country and western sign -on -7 am, 10-11:55 am, & 1-2:55 pm. General popular music 7:10-9:55 am, 7 pm -sign-off. Gospel music 12:05-12:30 pm. Current hits, 3-7 pm (some mixed with pop music). NEWS 15%: at :55, 60% national. 40% state and local. Audio news network, portable remote and recordera, airplane. SPORTS 10%: network, live playby-play, tape coverage, news, all area aporta events. FARM: 5%: noon -12:55 pm daily. Station aire unscheduled special interviews and programa concerning any local activity. Different personalities for news and involvement programming. Contact Representative for further details. Rec'd 7/17/87. President -W. J. Martin, Tr. General Manager -Hawn Thompson, Sales Manager -Bill Goodrich. Hal Walton & Company, Inc. 1,000 w. days; 970 kc. Directional. Operating schedule: Sunrise -local sunset. CST. 15% time only. General: la, 3d. 4a, 4d, 5, 6a, 7b, 8. Rate Protection 15b. Basic Rates: 20b, 21e. 22b, 23a, 24a, 26, 29a, 33c. Contracts: 40a, 42d, 49b, 45, 48, 47a, a, 51b. Comb.; Cont. Discounts: 60a. 801, 61a, 82a. Cancellation: 70b, 70e, T1a, 72, 73b. Affiliated with RES Radio Network. Ed Rec'd 10/9/68. lx lox 20x 30x 40x 80x 100x 200x 1 min sec sec PROGRAM lx 13x 26* 39x 52x 156x min /4 hr /2 hr hr BROOKHAVEN (2 AM) Lincoln County -Map Location C-9 SRDS consumer market map and data at begin- See ning WCHJ 1955 Media Code Rural Broadcasting Co., 224 S. First St., Brookhaven, Mise Phone General Manager -W. M. Jones. Commercial Manager -Cramer Roberts. Program Director -Vera Jones. Broadcast Associates. 1,000 w. days; 1470 ke. Operating schedule: 5:30 a.m. to local sunset weekdays: 7:00 a.m. to local sunset Sunday. CST. 15% on time only; no cash discounl General: la, 2a, 3a, 4b, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b. 21a, 22a, 23a, 24b, 25a, 26, 28b, 28c, 29b, 30, 31, 32b, 33d. Contracts: 40a, 41, 42a, 43, 44a, 45, 48, 47e, 48, e. Comb.; Cont. Discounts: 60a, 80e, 60d, 60e, 80f, 61a, 62d. Cancellation: 70a, 70e, 71a, 72, 73b. Prod. Services: Rates effective September 1, (Card No. 1.) Rates received September /PROGRAM RATES 1 hr. 1/2 hr. 1/4 br. 5 soin. Ann. 1 time._ times times_ times times or more times WJMB 1948 l Media Code Brookhaven Broadcasting Co West Chickaanaw St., Brookhaven, Miss Phone General Manager -Aubrey H. Felder. Traffic Manager -Wilma Abrams. Program Director -Karl Austin. Cowl..wel Radio Sales. 1,000 w. days, 250 w. nights; 1390 kc. Operating schedule: 5:30 am 10:00 pm weekdays; 8:00 am-1n:nn pm Sun. CST. 15/9 net time only. 5. GENERAL ADVERTISING See Boded regulations General: la, 2a, 3a. 9b, 9d, 5. 6a, 7b. 8. Rate Protection: 10h. 11h. Basic Rates: 22b. 23a, 29b, 25a, 26, 29a. Contracta: 40a, a. Comb. ; Cont. Discounts: 60b, 80k, 61a, 01b, 82b, 82e. Cancellation: 71h. 73a. Affiliated with KBS Radio Network. Member: Southeastern Key Market Network, Rates effective August 1, Rates received July 11, S. SPOT ANNOUNCEMENTS Ix 13x 26x 52x 156x 1 min. _..._ sec CANTON Madison County -Map Location D-8 See EROS consumer market map and data at beginning of the Stet. WMGO 1053 Media Code Canton Broadcasting Co., Box 182. Canton, Miss Phone General Manager -James Loftin. Commercial Manager -Noel Pass. MISSISSIPPI Breen & Ward. 1,000 w. days; 1370 kc. Operating schedule: 5:00 am -local sunset. CST. 15%; no cash discount. NAB Radio Code Advertising Standards appl. General: lb. 2b, 3b, 4a, 4d, 5, 8a, 7b, 8. Rate Protection: 15b. Basic Raba: 20b. 21d, 22a, 23a, 24b, 25a, , 28a, 29a, 30, 31, 32a, 33b. Contracta: 40a, 41, 42e. 43, 44a, 45, a. 48, 49, 50, 51e. Comb.; Cont. Discounts: 80b. 60e, 601, 81e, 82b. Cancellation: 70a, 70c, 71a. 72, 73a. Affiliated with KBS Radio Network. Ratee effective June 1, (Card No. 2.) Card received Ms /PROGRAM RATES 1/2 hr. 1/4 hr. 5 min. 1 min. 1 time ANNOUNCEMENT PACKAGE PLANS Per week: Each Each 5 times _ times times._-._._ times times..._...-_ or 30 second spots -75% of applicable 1 -minute rate. 8 or 10 second ID's -50% of applicable 1 -minute rate. CENTREVILLE Amiss County -Map Location C-9 Wilkinson County -Map Location B-10 WLBS 1951 nan Media Code La -Miss Broadcasting Co., Box Hwy. 24. Centreville. Miss Phone Pres. & Gen'l Mgr. -E. Al Robinson. 250 w. days; 1580 kc. Operating schedule Sunrise -local sunset. CST. 15/0 time only: 10th of following month. General: lb, la. 2b, 3a, 3e, 4a, 9d. 5, 6a. 7b. Rate Protection: 15a. 15b. 16. Basic Rates: 20b. 21a, 21b, 21c, 22b, 23a, 24e, 25a, 28, 28b, 28e, 29b, 30. Contracts: 40a. 44a. 44b. 45, a, 51b. 51e. Comb.; Cont. Discounts: 60h, 80d, 60f, 801, 61a,- 61e. 62d. Cancellation: 70d. 71b, 72, 73a. A linted with KBS Radio Network. - Rates effective Rates ecelved February Rev. rates for announcements received April S. SPOT ANNOUNCEMENTS 1 ti._..._...._ ti U._ ti._..-._-..._ ti ti. _ S. PROGRAM 1 hr 1/2 hr 1/44 hr 5 min 1 ti _ t1._ -_.._.._....._..-_ ti ti _....._ ti tl_.._..._. _ CLARKSDALE (2 AM) Coahoma Counts -Map Location C-3 See EROS consumer market map and data at beginning WKDL 1955 Media Code Coahoma Broadcasting Co.. Box 1216, Bobo Insurance Bltte., Clarksdale, Miss, Phone WKDL: Programmed for general interest. PERSONALITIES handle all segmenta. Local news on hour. Editorials at :15. Agricultural weather at :30. MUSIC: current hits. FARM: sign -on-8:30 am & noon -1 pm, 38 hours weekly including interviews. university, county agent reporta, local agricultural service, on scene broadcasts, school advisories. Noon segment. 2 men, all talk, format same as above. Housewife: 8:30 am -noon & 1 pm -sign -off. Music. local news, editorials, women's program, club news, promotions and contests. SPORTS: college football. COMMERCIAL: 18 minutes per hour. Leased agricultural weather and market wire service. Local news staff. Farm Director. Contact Representative for further details. Recd 10/18/67. President -Robert J. McIntosh. Devney Organiration. Inc. South -R. S. Crane Company, Inc. Canada -Andy McDermott Sales. Ltd w. days: 1800 kc. Operating schedule: 8 am -local sunset. CST. 15ní nn time only: no cash discount. 5. GENERAL ADVERTISING See esded regulations General: la, 2a, 2b. 3a, 3b. 3e, 3d, 9a, 4d. 5. 6a. 7h. R. Rate Protection: 10h, 11b. 121). 13b, 14b. 15a, 15h, 15e. (This listing continued on next page) November 1, 1968 Spot Rodio Stations 491

5 MISSISSIPPI Clarksdale-W K D L -Continued Basic Rates: 2Ja. 20b. 21e, 21b, 21c, 2Id, 22a, 22b, 23a, 24e, 25a, , 28a, 28e. 29e, 32b, 33c. Contracts: 40a, 41, 42a, 42c, 43, 49a, 49b, 45, 97a, 48, 50, 51e. 51b. Comb.; Cont. Discounts: 60b, 60d, 60e. 60f, 60h. 60i. 61a, 61b, 62b. 62d. Cancellation: 70b. 70d, 71e, 73e, 73b. Affiliated with American Entertainment Network. Eff 8/1/66 -Reed 6/22/66. I ti 5 ti 10 ti 15 t1 20 t min sec sec PROGRAM I hr 1/2 1w 1/4 hr 10 min 5 min 1 x x-5% % % 26x-10% 104x-15% 260x-25% WROX 1944 Media Code Mrs. Eunice T. Imes, Drawer 1178, Clarkadale, Miss Phone WROX: Programmed to adult audience. Weather and agricultural programming 5-7 am. noon -1 pm. Musical, audience participation, syndicated features 7 am - noon & 1-5 pm. 5 min news on hour and half hour. Staff newsmen and network. C and W personality 8-8 pm. Personality Negro DJ 8 pm -12M. High school, college and pro baseball, football. basketball and golf. Coverage of all special events. Musical policy 5 am -6 pm middle -of-road. Farm director, 2 personality announcers. Leased agricultural weather and market wire service. Contact representative for further details. Reed 7/14/67. General Manager -Bob Evans (Tupelo, Miss.) Station Manager -Tom Reardon. Memphis, Atlanta, Dallas -C. K. Beaver & Associates. New York, Chicago -M. A. Sales, Inc. 8. FACILITIES 1,000 w. days, 250 w. nights; 1450 kc. Operating schedule: 5 am -midnight daily. 15/0 time only; payable when rendered 5. GENERAL ADVERTISING See ceded regulations General: 2b, 3d, 4a, 5. Rate Protection: 1ßb. Basic Rates: 29a. Contracta: 40e. Cancellation: 70a, 70d, 71a. Affiliated with MRS & NAS Radio Networks. Member: Mid -South Network, National Agitadiu Groups, Inc. Rev. No. 1 Eft 3/1/67 -Reed 8/1/67. 1x 13x 26x 52x 150x 300x 1 min or less CLEVELAND (2 AM) Bolivar County -Map Location C-4 WCLD 1949 Media Code The Voice of the Delta. Inc., Highway 61 South. Cleveland, Miss Vi Other studios in itulesille, Drew and Shelby. Miss. WCLD: NEWS: every hour on hour. UPI audio re- ports. Local area news prepared by news director 60 times weekly. Agricultural weather every hour at 25 past hour. Farm casts 3 times daily. Professional baseball, 162 games. Stock market reports 6 times daily. High school and college football and basketball. 20 hours weekly country and western including grand ole opry programming. Contact Representative for further details. Rec'd 1/31/68. General Manager -Clifton C. Prewett. Gene Bolles Company. Atlanta, Dallas, Memphis -C. K. Beaver A- Asso- ciates. FACILITIES w.; 1490 kc. Operatinge am-midnight. 4.AECYCOMMISßO 15% on station time only: no cash discount. General: la, 3a, 9a, 4d, 5, 6e, 7b, 8. Rate Protection: 10a, lla, 12a, 13e. 14e. Basic Rates: 22a, 22b, 23e, 29b, 25a, 26, 28a, 29a. Contracts: 40e, 42b, 45, a. Comb.; Cont. Discounts: 60e. 61b, 61e, 62b, 62e. Cancellation: 71b, 73a. Affiliated with NAS Radio Network. Member: Southeastern Key Market Network. National AgRadio Groups, Inc. Rates effective May 1, Rates received April /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 1 min. 30 sea 1 time times times_ times times times i2 times WDSK 1958 Media Code Tony Conguista, Drawer 1086, Cleveland, Miss Phones , Other studios -Drew Studio II. President -Tony P. Congulsta. General Manager -V. S. Robinson. New York, Philadelphia, Chicago -Continental Radio Sales. R. S. Crane Company. Inc. 1,000 w. days; 1410 kc. Operating schedule: 4:45 a.m. to local sunset. CST. 15% on timo only: no cash discount. General: lb. 2a, 3a, 4a, 5, 6a, 8. Rate Protection: 10e, lia, 12a, 13a, 14a, 15b. Basic Rates: 20b. 21c, 22a, 23b, 29a, 25c, 26, 27, 28b, 30, 32e, 33b. Contracts: 40a, 41, 42b, 43, 45, 46, 47a, 48, 49, 50, 51b. Comb.; Cont. Discounts: 80e. 01b, 62a. Cancellation: 70b, 70e, 71b, 72, 73a. Prod. Services: 80, Rates effective January 1, (Card No. 5.) Card received March 11, ti ti._._......_.._._ ti. _ ti..._..._._.-_ ti IL...._ PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti..._..._.._..-_._._ tl._.._ tl..._ ti COLUMBIA (2 AM) Marion County -Map Location D-9 See SRDS consumer market map and data et beginning WCJU 1946 Media Code LVCJU, Inc., Box 472. Columbia, Miss Phone President -Lester Williams. Station Manager -Clifford Chance w. days. 250 w. nights; 1450 kc. Operating schedule: 5:00 am -10:00 pm weekdays; 7:00 am -6:10 pm Sun. CST. 15/0; 10th of following month. 5. GENERAL ADVERTISING See Boded regulations General: la. 3e, 3b, 4b, 9d, 5, 6e, 8. Rate Protection: 15b. Basic Rates: 22a, 23a, 29a, 28b. Contracts: 40b, 40c, 46. Comb.; Cont. Discounts: 62e. Cancellation: 73a. Affiliated with American Entertainment Network. Rates effective November 1, Rates received November /PROGRAM RATES I hr. 1/2 hr. 1/4 dr. 5 min. Ann. I time ,00 27 times times ^ times_ times or more times Announcements cannot be combined with programs to earn frequency discount. WFFF 1961 Media Code Haddon Enterprises, Box 569, Main St., Columbia, Miss Phone President -Lester Haddon, Station Manager -Dave Martin w. days; 1360 kc. Operating schedule: Sunrise -local sunset daily. CST. 15/0 time only; 10 days. 5. GENERAL ADVERTISING See Boded regulations General: lb, 2a, Sa, Sb, 3d, 4b, 4d, 5, 6a, 7b, 8. Rate Protection: 10g, 11h, 12g, 13g, 14g. Basic Rates: 20b, 21a, 24b, 25a, 28a, 28c, 29a. Contracts: 40a, 44a. 49b, 45, 47a, c. Comb.: Cont. Discounts: 60a, 61e, 61b. Cancellation: 71e, 72, 73a, 73b. Prod. Services: 82. Rates effective March 1, Rates received January 26, U 13 ti 26 ti 52 ti 156 ti 1 min PROGRAM t 13U 26ti 1 1 hr /2 hr /4 hr..._..._._ min U 156ti COLUMBUS (2 AM) Lowndes County -Map Location O-5 See $11115 consumer market map and data at beginning WACR 1950 Media Code James 9V. Eatherton, Box 1078, WACR Bldg., Co- lumbus. Miss , Phone , Owner and Gen'l Mgr. -J. W. Esthetics. Women & Progr. Dir. -Eva Eatherton. Commercial Manager -Jim Eatherton, III. George T. Hopewell. Inc. Southwest -Mario Messina Company. 9. FACILITIES 1,000 w. days; 1050 he. Operating schedule: Sunrise -local sunset. 15%: no cash discount. General: 3b, 4a, 9d, 8a. Rate Protection: lob, 11b, 12b, 13b, lib. Basic Rates: 22a, 23a. Contracts: 40a. 46. Comb.; Cont. Discounts: 60a. Cancellation: 71e, 73a. Member: Southeastern Key Market Network. Rates effective Rates received December 30, SPOT ANNOUNCEMENTS 26 ti ti ti...._..._._ tl _ PROGRAM 1 he 1/2 hr 1/4 hr 5 min 1 ti _ ti _ ti._.._.._.,..._ ti tl... _._ ti Political -1 minute, cash in advance, WCBI 1940 Media Code Columbus Broadcasting Co., Inc.. Box 271, 512-1/2 Main St Columbus, Miss Phone Other studio -Mississippi State College for Women: General Manager -Bob Evens. Station Manager -Jack Cochran. Assistant Manager -Ruby J. Latham. M. A. Sales Company. Inc. Southeast -C. K. Beaver and Associates. 1,000 w. days, 500 w. nights; 550 ke. Directional -Separate patterns day and night. Operating schedule: 4 am -11:00 pm. CST. 15% on station time only: no cash discount. General: 2b, 3d, 4a. 5. Rate Protection: 15b. Basic Rates: 29a. Contracts: 40a. Cancellation: 70a. 70d, 71a. Affiliated with MRS. Member: Mid -South Network. County Music Network. Eff 4/1/61 -Reed 12/22/ SPOT ANNOUNCEMENTS OR LESS 52 ti F ti _ 4.00 CORINTH 12 AM) Alcorn Count' -Map Lccatlon G-2 of the Plate. WCMA 1945 R A B Medie Code The Corinth Broadcasting Co., Inc., Box 471, Ray Bldg., Corinth. Miss Phone WCMA: Programmed for adults and young adults. NEWS: Network news 10 min hourly on hour, followed by local and regional news to quarter hour. 2 - man local news staff. Locally oriented news and events. Local voices of news -makers and actualities. MUSIC: Middle-of-the-road singles and albums, pop rock from Billboard Top 100. SPORTS: Local high school, college football and basketball, major league baseball. COMMERCIAL POLICY: 4-1/2 minutes per 15 minutes, maximum 18 minutes per hour. Contact Representative for further details. Recd 4/1/68. Exec. Vice-Pres.-J. Kenneth Manton, General Manager -John E. Belt Sales Manager -Emory Price. National & Regional Sales -Call Jim Hoppers collect. Jackson. Tenn ,000 w. days, 250 w. nights; 1230 kc. Non -direct tonal. Operating schedule: 5 am -midnight. CST. 15/0: 10th of following month. General: la, 2a, 2b, Sa, 3d. 9a, 4d. 5, Sa. 7b. 8. Rate Protection: 10e. lle, 12e, 13c, 14e, 15a, 15b, 16. Basic Rates: 20a, 21a, 22a, 22b, 23a, 24b, 25a, a a. Contracta: 40e. 42a, 92d, 44b, 45, 46, 47a, 48, 51e, Comb.; Cont. Discounts: 60b, 60d. 60e. 60f, 60i. 61a, 62b. 62d. Cancellation: 70e, 70e, 71e. 72, 73a, 73b. Prod. Services: 80, 81. Affiliated with American Information Network. Member: The Dixie Network. Eft 1/1/68 -Reed 11/29/ SPOT ANNOUNCEMENTS I min () 1 min 1 x x_ x.-_._..-._._ a_ x..._ x x..._._..._ z_..._ IE RATES lx 26x 52x 104x 156x 1 hr._ /2 hr /4 hr min_ min xx 8. PROGRAM) ct less. (s) x WKCU 1965 Media Code Progressive Broadcasting Co., Hwy 72 E., Corinth. Miss Phone Owners & Operators -James D. Anderson & Frank F. Hinton. Station Manager -Jerry Robbins. 1,000 w- days: 1350 he. 15/0 net time only. 5. GENERAL RATE POLICY Eff- Itec'd 9/30/66. Ix x 150x 260x 1 min PROGRAM Ix I9x 26x 52x (30x 260x 1 hr /2 hr /4 hr min min FOREST (1 AM; 1 FM) Scott County -Map Location E-7 See SRDS consumer market map and data et beginning WMAG 1955 Media Code Scott County Broadcasting Co., Box 188, WMAG Bldg.. Forest, Miss Phone Gen'l & Commercial Mgr. -Hugh Hughes. 500 w. dgays; 860 kc. sunset. CST. 15/0; 15/0: 10th of following month. 5. GENERAL RATE POLICY Affiliated with EBB Radio Network. Member: Southeastern Key Market Network. Eff Recd 5/13/ SPOT ANNOUNCEMENTS Ix I9x 26x 52x 156x 260x I min seconde -75% of applicable 1 -minute rate. 10 seconda -50% of applicable 1 -minute rate. 8. PROGRAM 1/4 hr: 300% applicable 1 -minute rate. 5 min: 150% applicable 1 -minute rate. WQST (FM) 1965 Media Code Scott County Broadcasting Co., Inc., Drawer B. Forest. Miss Phone Gen'l & Commercial Mgr. -Hugh Hughes. ERP 28,500 w. (vert.). 28,500 w. (borin.); 92.5 mc. Operating schedule: 5 ans -11 pm. CST. Antenna ht.: 210 ft. above average terrain. 15/0 on time; payable 10th of following month. 5. GENERAL RATE POLICY Affiliated with MRS. Eff 6/1/66-Rec'd 6/13/66. Ix I9x 26x 52x (56x 260x 1 min seconds -75% of applicable 1 -minute rate. 10 seconds -50% of applicable 1 -minute rate. 8. PROGRAM 1/4 hr -300% of applicable 1 -minute rate. 5 min -150% of applicable 1 -minuta rate. FULTON Itawamba County -Map Location G-3 See S1tDS consumer market map and data at beginning WFTO 1967 Media Code Itawamba County Broadcasting Co., Box 587. Hwy. 25, S. Fulton. Miss Phone Pres. & Comm'l Mgr. -Gene Sisk. General Manager-Ivous T. Sisk. Assistant Manager -Joel Camp. 1,000 w.; 1330 ke. Operating schedule: 6 am -local sunset. CST. None; all rates net to station. Payable 10th of month. (This listing continued on next page) 492 Spot Radio Stations November 1, 1968

6 Fulton -W F T 0 -Continued General: la. 2a, 2b, 3a, 3b, 3d. 4e, 4d, 5, 6n, 7b, 8. Rete Protection: 10f, 11f, 12f, 13f, 14f. 15a, 15b. Basic Rates: '1a, 24e, 25e, 28c, 33d. Contracte: 41, 42d, 44a, , 48. Comb.; Cont. Discounts: 60b, 82e. Cancellation: 70a, 70d, 72, 73e. Prod. Services: 82. TIME t RATES. Eff-- Rec'd 7/31/68. (Based on 30 day period) I ti 10 15t 20 ti 25tI 30 ti 1 min PROGRAM (Based 30 d period) In tl 15 ti 20 1 hr , /2 hr..._ /4 hr min min GREENVILLE (3 AM; 1 25 ti 90 ti FM) Washington County -Map Location B-5 See SItDA consumer market map and data at begin ning WDDT 1958 Media Code Clearwater Broadcasting Corp., 207 Main St., Greenville. Miss Phone General Manager -John T. Gibson. Station Manager -James P. Karr. Bal Walton & Company, Inc. 1,000 w. days; 900 kc. Operating schedule: Sunrise -local sunset. CST. 159 oc time: no cash discount. General: 21). Sa, Sb. 3d, 4a, 4c, 5, 6a. 7b, 8. Rate Protection: 10e. 11e, 12e, 13e, 14c, 15b. Basic Rates: 20a, 21a, 21e, 23a, 24b, 25a, 26, a, 29a, 33a. Contracts: 40a, b, 42d, 44a, , 47a a. Comb.: Cont. Discounts: Bob. 60e, 60f, 61a. 62b. 62d. Cancellation: 70e. 70e. 71e. 73a. Prod. Services: 80, Member: National AgRadio Groups, Inc. Rates effective September 1, (Card No. 5.) Card received September 3, ti..._._.._..._ ti t1._.._.._.._..._ ti it ti WEEK PACKAGES 1 min 80 sec 10 sec 10 ti _..._..._..-.._._ tl_...._..._..._.._..._...._..._ ti._._..._._..._._ -..._..._ tt._..._... _... _.. -._..._ minute. 30 -second and 10 -second spots may be combined if 80% nr more are minutes. 8. PROGRAM 1 U. 26 ti. 52 ft. 104 ti. 156 ti. 812 ti. 1/2 hour._ /4 hour minutes WESY LELAND Independent Negro City of license -Leland, Miss. Greenville o ce-110 North Poplar St. See listing under Leland. Miss. WGVM 1948 Country Independent A DevId M. Segal Station Media Code Mid -America Broadcasting Co., Inc., Box South Broadway, Greenville, Misa Edison WGVM: Programmed for adulta and young adulta. Five air personalities emcee entire operation. Country and western music and news with news every hour at :55. Farm and agriculture weather reports 5 times daily. Farm report during noon hour. SPORTS report 5 times daily. Community service announce- ments 5 times daily. Sun morn devoted to negro programming. Personalities available for remote pickups. Football scoreboard Sat afternoons. Contact Representative for further details. Ilec'd 7/7/87. Pres. & Gen'1 Mgr. -David M. Regal Sherman St.. Denver, Colo Phone Station & Commercial Manager -Jack Stull. Program Director -Art Baca. The Devney Organization. Inc. Southeastern States -R. S. Crane Company, Inc w. days; 1260 ke. Operating schedule: 5:30 am -heal sonnet. EST. Partial simulcast operation. Simulcast 6 am -loyal sunset. For non -simulcast facilities case WGVM-FM. 15/0: net on time. 5. GENERAL ADVERTISING See ended regulation General: la, 21). 3d, 4a, 4d. 5, 0a, 7b, 8. Bate Protection: 10e. lla. 12a, 13d. 14a. 15a, 16. Basis Rates: 20b, 21a, 22a, 22b, 23e. 24e, 26, 28e, 29a. Contracta: 40a, 92a, 43, 44b, 45, 48, 47a, 48, 49, 50, 51a. Comb.: Cont. Discounts: Bob. Cancellation: 70a. 70e. 71a, 72, 73e. Prod. Services: Eft 5/1/87-Rec'd 4/8/ SPOT ANNOUNCEMENTS Open 6 t 12tí 18t1 1 mla..._ _ _ sec.-..._._..-_._ wk -5% wk -10% 8. PROGRAM Open 52x 104X 156x 512x 1 hr _._ /2 hr /4 hr min...-_.-._.._ Newscasts: At :55. 5t1 4 wk (minimum) wk....._..._ WGVM-FM ti 10 ti 12 t Media Code Mid -America Broadcasting Co., Inc S. Broadway, Greenville. Miss , Phone Pres. & Gen'1 Mgr. -David M. Segal, 1728 Sherman St.. Denver. Colo Phone Station Manager -Jack R. Stull. Sales Manager -Joe Ray. The Devney Organization. Inc. Southeastern States -R. S. Crane Company, Inc. ERP w.: mc. Operating schedule: 6 am -10 pm. CST. Antenna ht.: 205 ft. above average terrain. Partial simulcast operation. Operated separately loyal sunset -I0 pm. For simulcast facilities see WGVM. 15/0; time only. 10th of following month. General: la, 2b, 3a. 4a. 4d, 5. 6a. 7h. 8. Rate Protection; 10d, ltd, 12d, 13d. 14d, 15a, 15b, 16. Baste Rates: 20a. 21a, 22b, 23e. 24c, 25a, e. 29a, a. Contracts: 40a, 41, 42a, 43, , 46, a. Comb.: Cont. Discounts: 60b, b. Cancellation: 70b, 70d, 71a a. Prod. Services: Rates are identical to WGVM. See that listing. WJPR 1939 Media Code WJI'It Radio, P. O. Box S. Poplar, Green. ville. Miss Ed General Manager -Brute Gresham. Sales Manager -John K. Gresham. PRO Time Sales. Inc. Southern --C. K. Beaver & Associates w. days, 500 w. night; 1330 kc. Directional -night only. Operating schedule: 5:00 a.m. to midnight. CST. 15%: no cash discount. 5. GENERAL ADVERTISING See eoded regulations General: la. 3a, 4a. 9d. 5. 6a, 7a, 8. Rate Protection: 10h, 11h, 12h. 13h. 14b. Basic Ratea 23e. 24h. 25a, 28a, 29a.. Contracte: 40a a. Comb.: Cont. Discounts: 60b, 61a, 61b. Cancellation 71a. 73a. Affiliated with MBS Radio Network. Raies effective October Rates received October S SPOT ANNOUNCEMENTS Per week: 1 wk. 13 wks. 28 well. 52 wks. 5 tlmes..._..._ times._...-._ times times_ n times._ seconds -70% of 1 -minute - rate. 8. PROGRAM 5 -MINUTE FEATURES Per week: 13 wks. 26 wks. 52 wire. 5 times..._ times 7, times times.-..._..._. -_ GREENWOOD (3 AM; 1 FM) Lenore County -Map Location D-4 See 5111)S consumer market map and data at beginning WA BG 1950 Media Code Greenwood Broadcasting Co., Inc.. P. O. Box 408, 206 W. Claiborne St., Greenwood, Mise General Manager -Cy N. Bahakel. Station Manager -Andrew Lee. Alan Torbet Associates, Inc. 1,000 w. days, 500 w. nights; 960 kc. Directional -night only. Operating schedule: 5:29 a.m. to 10:30 p.m. CST. 15%: no cash discount. General: 3a, 3b, 4a, 4d, 5, 6a, 7b. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 22a. 22b, 23a, 24b, 25a, 26, 28e, 29a. Contracts: 40e, 97e. Comb.: Cont. Discounts: Bob, 61e. 62b, 62e. Cancellation: 70a, 70e, 71a, 73a. Rates effective March states received March 21, wds wds wds 1 ti..._ ti._ ti ti..._ tl_._.._.._ ü..._.._ ti it PACKAGE RATES 5 ti 10 ti 1-25 wk wk wk second or lees -80% of minute rate. 10 -second or less -50% of minute rate, 8. PROGRAM 1 hr 1 ti ti..._.._ _ tl..._......»._..._......_ ti..._._.. -._._ U..._..-.._ -_...»..._ ade t /2 hr 1/4 hr 5 min , _-_ ti _._.-_...-_ tl _.._.._._.-...._......_ tl._ WGRM 1937 NBC Radio Network Media Code F. C. Ewing, Box 553, Greenwood. Miss Phone General Manager -F. C. Ewing. Sta. & Com'l Mgr. -Clay Ewing. News Director -Tom Ewing. Charles Bernard Co., Inc. Southern -C. K. Beaver & Associates, Inc. 1,000 w. days. 250 w. nights; 1240 kc. Operating schedule: 5:30 am -10:35 pm CST. 15/0 time only: invoices mailed ou 1st and nut. General: 3a, 3b, 4a, 4d, 5. 6a. Basic Rates: 22a, 22b. 23a, 29a. Contracta: 40a, 44a, 94b, 45, 46, 48. Prod. Services: 82. Affiliated with NBC. Member: Country Music Network. Maximum time between programs to arrive at rate 1s one week. Service must be used within one month. Elf 7/1/68-Rec'd 7/29/68. lx 26x 52x 104x 158x 3I2x 1 min sec: 75% of 1 -min. 8. PROGRAM 1 hr /4 hr /2 hr months 10% 6 mnntha..._..._..._......_.-.._.._.._ 15% 12 months..._..._-... _ 20% WLEF 1963 Media Code Kathleen E. Stutta, 301-1/2 W. Market. Suite 30, Greenwood. Mise Phone President -A. B. Stutta. General Manager -Ben F. Allen. Program Director-Gr^g Allison. Bernard I. Ochs Co. 1,000 w.: 1540 kc. Operating schedule: Sunrise -local sunset. CST. 15/0 time only; 10 days. 5. GENERAL RATE POLICY Member: National AgRadio Groups, Inc. No. 2 Rif 4/1/68 -Reed 7/17/68. lx 52x 156x 260x 520x 780x 1040x 1 min sec sec WEEKLY SATURATION PACKAGE IO tl 20 t1 90 ti min sec WSWG (FM) 1905 MISSISSIPPI FIMD Media Code Dixie Broadcasting Co.. Inc., Box 885. Browning Rd., Greenwood, Miss Phone President -Charles D. Saunders. Chief Engineer -Keith Worrell. R. B. Crane Company, Inc. ERP 100,000 w.; 99.1 me. Operating schedule: 24 hours daily. CST. Antenna ht. 250 ft. above average terrain 15/2 time: 10 days. General: la, 2e, 3c. 3d. 4d, 6a, 7b, 8. Rate Protection: 10b. 11b, 12b, 131, 14b. 15e. Basic Rates: 21a. 22a, 23a, 24c, 25a, 28a, 29a. Contracts: 40a, 42b, 42d, 44b, 45, 48, 47a, 50. Comb.; Cont. Discounts: Boa. 61a. Cancellation: 70a. 70e, 71a, a. Prod. Services: 80, Rates effective January (Card No. 1.) Card received July 19, WEEKLY SPOT PACKAGES 1 min 30 see 1 min 30 see 7 ti..._ ti ti MONTHLY SPOT PACKAGES 80 U_.._._ ti PACKAGE SPECIALS (11:00 pre -6:00 am) 15 tl..._-..._ ti..._ WEEKEND SPOT PACKAGES (Fri, Sat and Sun) 15 ti All announcementsros, although 25% of any package will be scheduled in Prattle Times when available. NEWS RATES 5 min 1/4 hr 5 min 1/4 hr 1-52 ti ti TIME -WEATHER -ID ANNOUNCEMENTS Open rate (1 or more), ea..._.._ Time -Weather -ID announcements may not be combined with 1 -minute or 30 -second spots to earn frequency discounts. GRENADA Grenada County -Map Location D-4 WNAG 1949 Media Code Grenada Broadcasting Co., Inc., Box 920, Grenada, Miss , Phone WNAG: Programmed for general interest. NEWS: local news 8 am, noon, 5 Dm & 10 pm. National and state on other hours. Headlines and sports on half hour. MUSIC: 80% middle-of-theroad, 10% country and western, 10% current hits. FARM: news, agricultural hints and weather. SPORTS: high school sports, little league baseball end college football and basketball broadcast live. Contact Representative for further details. Recd 8/21/67. General Manager -Bob Evans, Sr, (Tupelo, Miss.) Station & Com'1 Mgr. -Bob Evans, Jr. M. A. Bale. Company, Inc. 1,000 w. days, 250 w, nights; 1400 kc. a.m. to 11:00 p.m. CST. 4. ApGENCY COMMMISSION 15/0 time only General: 2b, 3d, 4a, 5. Rate Protection: 15b. Basic Rates: 29a. Contracts: 40a. Cancellation: 70e, 70d, 71e. Member: Mid -South Network and Southeastern Key Market Network. Rates effective April 1, Rates received December 22, B. SPOT ANNOUNCEMENTS 28 ti 52 ti 150 ti 800 ti 1 -minute or less..._ GULFPORT ]iarrison County -Map Location F -I1 See Salis consumer market map and data at begin oing See Biloxi -Gulfport HATTIESBURG (4 AM) Forrest County -Map Tocation F-10 See SIIi1S consumer market map and data at begin nine WBKH 1954 Media Code Deep South Radio, Inc.. Box 1508, 805 Bay St.. Hattiesburg, filas, Phone General Manager -Kenneth L. Bailey. Chief Engineer -Dean Evans. Traffic Manager -Emma Broome. The Devney Organization. Inc. South -C'. K. Beaver & Associates, Inc. (This listing continued on next page) November 1, 1968 Spot Rodio Stations 493

7 MISSISSIPPI Hattiesburg -W B K H -Continued 5,000 w. days; 950 kc. Operating schedule: 9:00 am to local sunset. CST. 15% on station time only; no cash discount. General: la, 2a. la, 3b. 9a, 9d, 5, 6a, 7b, 8. Rate Protection: lob, 1lb, 12b. 13b, 14b. Basic Rates: 22a. 23e. 25a b. Contracts: 40a, 42a, 95, 47a. Comb.; Cont. Discounts: 60a. Cancellation: 71b. 73a. Rates effective September Rates received January 28, WEEKLY ANNOUNCEMENT PACKAGES (1 minute or less) Per week: 1 time......_ times._ tlmee_.-..._ or more times times sec: 75% of 1 -min. No further discounts. B. PROGRAM 1/2 hour._..._ minutes.-..._ /9 hour....._ minutes.._..._ WFOR 1924 Media Code W. Furr, 2414 W. 7th St., Hattiesburg, Mien Phone General Manager -E. E. "Doc' Chasten. Commercial Manager -D. W. Holmes. Traffic Manager -Jessica Harrell. Holman Company, Incorporated. 8. FACILITIES w. days, 250 w. nights; 1400 Ice. Operating schedule: 5:00 am -midnight. CST. 15/0 time only; 10 days. General: la, 2b, la. 4b, 9d, 5, Oa. 7b. Rate Protection: 10e. Ile. 12e, 13e, 14e. 15b. Basic Rates: 20a, 21a, 21b, 21d, 23a. 24a. 25a, 26, 28b. 28c, 29e, b, 33c. Contracts: 90a. 42b, 42d, 44a. 94b. 46, 47a. 51a. Comb.: Cont. Discounts: 60a. 80e. 60f, 61a, gib, 62e. Cancellation: lob, 70c, 71a, 72, 73b. Prod. Services: 80. Affiliated with NBC Radio Network. No. 8 ER 11/1/86 -Reed 10/3/ SPOT ANNOUNCEMENTS I min 30 see 1 min 30 see 1 ti ti..._..._ ti ti_..._ sec: 50% of 1 min. WHSY 1948 Media Code Hub City Broaucasting Co.. Inc., Box 1008, High- way 11, N., Hattiesburg, Miss Phone Pres. & Gen'l Mgr. -Charles W. Holt. Vice -President -Stanley Lightsey, Jr. Stiles Manager -Bob French. 8. FACILITIES 1.00tí w. days; 250 w. nights; 1230 kc. Operating schedule: 5:00 smmidnight. CST. 15/n time only: 10 days. 5. GENERAL ADVERTISING See eoded regulations General: la. 2a, 3a. lb, 4a, 4d, 5. Oa, 8. Rate Protection: lob, lib, 12b. 13h, 14h. Basle Rates: 22a. 22h, 23a, 24b, 25a, 28a, 29a. Contracts: 40c, a, 48. Comb.; Cont. Discounts: 60e, 61e, 81b. 61e, 02b, 82e. Cancellation: 70a. 70c, 71e. 73a. Affiliated with American Contemporary Network. Affiliated with KBS Radio Network. Rates do not include talent or production fees. Rates effective January Rues received January 6, O. SPOT ANNOUNCEMENTS 1 ti..._.._.._..._ tl._..._..._ ti..._..._.._ ti......_-_ ti.. 3.7: 312 ti... _.._..._..._ PROGRAM 1/2 hr 1/4 hr 5 mit. 1 ti tl._.._..._..._.._......_ ti._..._..._ _ ti. _._..._......_._ ti _ wxxx 1957 Media Code Echo Broadcasting Corp., Box 471, 103 Broadway Dr.. Hattiesburg, Miss Phone WXXX: Programmed for young adults and adults. MUSIC: currently pcpnlar music, albums, hits from past 10 years. NE1VS: at :20 after and :20 before hour. 2 mobile news units In use. SPORTS: at : Weather at :10 after and :10 before hour. Community spotlight at :15. Farm show 6-6:30 am. Editorials. All segments handled by air personalities. Personalities available for appearances. Mobile remote studio. Emphasis en community Involvement. Contact Representative for further details. Recd 8/21/88. President-Edd CantrelL General Manager -Buddy Van Cleave. Chief Engineer -H. C. Sanford. Gill -Perna. Inc. Atlanta; South, Southwest -Dora-Clayton Agency, Inc. 1,000 w. days: 1310 kc. Operating schedule: 6 am -local sunset daily. 15% on time only' no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: lb, 2b, 3a, 3b, 3c, 3d, 4a, 4e. 5, Ou. 8. Rate Protection: 10g, 11g, 12g, 13g, 14g, 15a, 15b, 16. Basic Rates: 20b, 21a, 21b, 22a, 23b, 24b, 25a, 26, 28b, 28c, 29e, 30, 32e, 33a. Contracts: 40a, 41, 42b, 43, 44b, 45, 47a, 48, 49, 51b. Comb.; Cont. Discounts: 60a, 601, 81e, 62b, 62d. Cancellation: 70a, 70e, 71a, 72, 73b. Prod. Services: 80, ER Recd 9/10/64. 1 ti..._ t1._ U tl ti._......_..._ ti _.._ tl sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 20 sec: 70% of 1 -min. 8. PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti..._.._.._._._ tl..._ ti._.._ tl..._ ti..._ ti _._.._ ti ti _.._ Advertisement WXXX - Hattiesburg's No. 1 station, according to ARB'e Hattiesburg Overnight Survey, March 4-8, WXXX - 55% of the Total Listening Audience (8 am -5:30 pm). Sta B 15% C 12% D 11% Misc. 7% WXXX - Programmed for Young Adults. Call: Gill -Perna South -Southeast: Dora -Clayton HAZ LEH U RST Coplah County -Map Location C-8 WMDC 1953 Media Code Suulhaestern Broadcasting Co. of Mlssisetppl, Highway 51. North, Hasleherat. Miss Station \Tanager -A. M Smith. Rules?Atomizer -Mai Jones. 250 w. days: 1220 kr. Onereline schedule: Sunrise to local sunset. CST. 15/0 time only; 10 days. 5. GENERAL RATE POLICY Affiliated with KBS Radio Network. Rates eieetive -. Rates received May R /PROGRAM RATES l min. 1 hr. 1 /2 hr. 1/4 hr. 5 min. nr less I time times times times Rn times RO tulles HOLLY SPRINGS Marshall County -Map Location E-2 See BADS consumer merket map and data et beginning WKRA 1966 Subs-r'hvr en the NAB Radio Code Media Code Sue A. Wallace, Box 398, Van Dorn Ave., Holly Springs. Miss Phone Pres. & Gen'l Mgr. -Sue A. Wallace. Sta. & Sales Mgr. -Joe J. Cassette. George T. Hopewell. Inc. C. K. Beaver & Associates, Inc. 9. FACILITIES 1,000 w.; 1110 be. Operating schedule: Sunrise -local sunset. CST. None: all rates net to station. Contracte: 40a. Affiliated with Keystone Network. Eff-Reed 2/15/67. B. SPOT ANNOUNCEMENTS OR 30 SECONDS 1 x z z _ x z z_.._..._.._ min flat, 1 or 30 sec. per B. PROGRAM I ti 5 ti ti 100 ti tl 15 ti 60tí 1 hr.-._..._ /2 hr 1/4 hr min HOUSTON Chickasaw County -Map Location F-4 WCPC 1955 Media Code WCPC Broadcasting Co., Box 589, Houston, Miss Phone Gen'', Sta. & Cbmm'I Mgr. -Robin H. Mathis. South -C. K. Beaver & Aesoclatea, Inc. 9. FACILITIES w. days; 940 kc. Directional. Operating schedule: Sunrise to local sunset. COT. 15/0 time and talent; 10 days. 5. GENERAL ADVERTISING See eoded regulations General: 3a, 4b. 4d, 5, Oa, 7a. Rate Protection: 10c, 11c. 12e, 13e, 14e. Basic Rates: 20e. 22a, 22h. 23a. 24b, a. Contracte: 40a, 42b. 46, 47a, 48. Comb.; Cont. Discounts: bob, 60k, 81e, 61b, 62b, 62e. Cancellation: 70e. 70e, 71b, 73a. Affiliated with KUR and NAB Radio Networks. Rates effective September Rates received October 1, SPOT ANNOUNCEMENTS 1 t1...-._._._ tt _._._ ti..._...._ tl..._._...-_..._ ti..._ tl.._..._......_ ti ti -._ tl..._...- _ ti second-80% of 1 -minute rate. 10 -second-50% of 1 -minute rate. Special Discount on Spot Saturation. 8. PROGRAM I hr I/2 hr 1/4 hr 10 min 5 min 1 z..._ x-8% 52x-24% 158x-40% 26x-18% 104x-32% 260x-48% INDIANOLA Sunflower County --Map Location C-4 WNLA 1953 e A Fritts Station Media Code Fritts Broadcasting. Inc., Box 687. Hays. 82E & 49W. Indianola, Miss Phone PERSONNEL Pres & Gen'l Mer. -Edward O. Fritts. South -C. K. Beaver & Associates. S. FACILITIES 500 w. days: 1380 kc. Operating schedule: 5:30 am -local sunset. CST, 15% net time only. General: lb, 2b, la. 5. ßa. Rate Protection: 10b. llb. 12b, 131), 14b, 15b. Basic Rates: 21h, 23a, 25a, a, 28e, 29b, 30. Contracts: 40a. 41, 44a a, 51e. Comb.: Cont. Discounts: d. Cancellation: 71a. 72, 73b. Prrwl. Services: 92. Affiliated with KBS Radio Network. Member: National ARttadio Groups, Inc. Eff 5/30/6O-Rec'd 9/11/66. Ix 26x x 156x 312x /30 sec._ cons wk -1% 52 cons wk -10% PER WK, ROS: I tl IO tl 20 ti tl 70 ti 1 min /30 see PROGRAM I HR: Ix 26x x x /2 hr: anq of hour 10 min: 33-1/3% of hour, 1/4 hr: 40% f hmtr 5 min: 20% of hour. Agricultural weatherrasts. UPI news headlines at :80 & Action sports at :15-1-1/2 times applicable minute rate. Society news adjacencies -1-1/2 times applicable rate earned. IUKA Tishomingo County -Map Location G-2 See SHIN consumer market map end data at beginning WVOM 1960 Suhueriber to the NAB Radio Code Media Code E. C. Hottsford /2 Front St., Iuka, Misa Phone Owner -Manager -E. C. Holtsford. George T. Hopewell, Inc w. days; 1270 kc. Operating schedule: Sunrise to local sunset- CST. 15% on time only; no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: 3a, 3b, 5, 6a, 7b, 8. Rate Protection: 10b, b, 13b, 14b. Basic Rates: 23a. 24a, 28b. Contracts: 40a, 46. Comb.; Cont. Discounts: alb. 61e, 61b, 62b, 62e. Affiliated with NAB Radio Network. Rates effective September (Card No. 1.) Card received September /PROGRAM RATES1 80 hr. hr. hr. min. min. min. sea 1 time times.._ times._ times.._ times times times JACKSON (7 AM; 4 FM) Hinds County -Map Location C-7 See BADS consumer market map and data et beginning WJDX 1929 R,A,B Media Code Lamar Life Insurance Co S. Jefferson St., Jackson. Misa Phone TWX General Manager -Bob McRaney, Jr. Station Manager -Monroe Looney. General Sales Manager -Homer Mann. John C. Butler Co., Inc. 5,000 w. days, 1,000 w. nights; 620 kc. Directional -night only. Operating schedule: 5:00 am -midnight weekdays; 6:80 am -10:45 pm Sun. CST. 15/0 time only. General: la, 2a, 2b, 3a, 3b, 3c, 3d. 4a. 4d, 5, 6a, 7b. 8. Rate Protection: lise, Ile, 12a. 13a. 19a, 15e. 15e. Basic Rates: 20a. 20b. 21a, 21b. 21d, 22a, 22b. 23a, 24a, 24b, 24e. 25a, 28e. 29a, 30. Contracts: 40a, 41, 42a, 42c, 43, 44a, 94b, 45, 47a, 48, 49, 51e, 51e. Comb.; Cont. Discounts: 60a, 60f, 60h, 601, 61a, gib, 62b. Cancellation: 70a. 70e. 71a, 72, 73a, 73b. Prod. Services: Affiliated with NBC Radio Network. Blanket contract accepted for the purpose of establishing an advertisers contractual year and the calculating of frequency earned. Not accepted for the purpose of rate protection. No. 12 Elf 1/1/64-Rec'd 11/12/63. AA -Mon thru Fri 5:30-9 am, noon -1 pm & 4-7 pm. A -All other times. 8. SPOT ANNOUNCEMENTS 20/30 seo _...-._ min 1 tl..._.._......_ ti.._...-_._.._..._.._ ti......_.._..._ ti.._..-..._..._..._..._..._.._ ti.._._ _._ _. 52 ti.._..._.._._._._ 104 tl._._. _..._.-..._ 158 ti_......_..._.._... _ 280 tl _. 312 ti tf..._..._ _..._ 1000 ti._ sec SATURATION PLANS -1 min- -30/20 sec- -10 seo - ea tot ea tot ea tot 5 ti..._ tl..._ ti ti_ t1.._... _ lt..._ tl._.-.._ ti..._..._ t1._ ti tf..._ ti..._.._ PROGRAM (Sign -on to sign -off Sun thru Sat) I hr 1/2 hr 1/4 hr 5 min 1 x x-5% 52x-15% 156x-25% 26x-10% 104x-20% 260x-30% Regular announcements and saturation announcements of any length may he combined for same advertiser to earn lower rates during contractual year. (Jackson continued on next page) 494 Spot Rodio Stations November 1, 1968

8 Jackson -Continued W J DX -FM 1948 pump IMD Subseriber to the NAB Radio Code Media Code Lamar Life Insurance Co., 715 S. Jefferson St.. Jackson, Miss Phone TWX General Manager -Bob McRaney, Jr. Station Manager -Monroe Looney. General Sales Manager -Homer Mann. John C. Butler Co., Inc. S. FACILITIES ERl' w.; mc. Operating schedule: 6:00 am -midnight. CST. 15%; no cash discount. 5. GENERAL ADVERTISING See Boded regulations See WJDX listing for coded regulations. Rates effective December 1, (Card No. 1.) Hates received January SPOT ANNOUNCEMENTS Per week: 1 min. 30 sec. 1 min. 80 sea 1 time_ times times times._ times or more 20 times times PROGRAM 1 hr. 1/2 hr. 1/4 hr. 10 min. 5 min. 1 time times times times times times or more times WJQS Modern Country Music Media Code Radio Station WJQS, Box Jackson, Miss Phone General Manager -G. Lee Hodges. C. K. Beaver & Associates. Inc. S. FACILITIES 1,000 w. days, 250 w. nights; 1400 kc. Non -Directional. Operating schedule: 5:00-1:00 am. CST. 15% on net station charges. General: la,.a, 2b, sa, 3u, 3c, 3u, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10a. lia, 12a, 13a, 14a. Basic listes: 21e. 21d, 2.2b, 23a, 29b, 24c, 25a, 28, 28a. 29a. Contracts: 40a. 41, 45, Comb.; Cent. Discounts: 60h, 801. Ela. Cancellation: 70a. 70c, 71a, b. Affiliated with MRS Radio Network. EH 5/1/87 -Reed 7/7/ SPOT ANNOUNCEMENTS Ix 52x 158x 260x 312x 1 min _ sec t t1 25t1 1 min...._._......_..._._..- b sec _ PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min lx..._ PROGRAM % % 260x-35% % 156x-30% WJXN 1945 Media Code Jackson Broadcasting Company. P. O. Box 786 Radio Ranch, corner Moody and Foley SU., Jackson. Miss. 31)205. Fleetwood WJXN: Programmed for adults. Open telephone lines to air personalities during hours station is on air. 5-9 am news, traffic conditions and music for commuter. 9 am -noon programmed to housewife with telephone participation. Noon -2 pm music. 2-4 pm programmed to housewife with telephone participation. 4-6 pm programmed to commuter. 8 pm -1 am musical pace gradually slows. Country and western music. Contact Representative for further details. Recd 7/13/67. Pres., Gen'l & Sta. Mgr. -James H. Luper. Vice -President-Mrs. Elva I. Upton. Sec'y & Treas.-Roger E. Ownby, Atlanta -Dora -Clayton Agency, Inc w. days, 250 w. nights 1450 ke. Operating schedule: 5:0e-1:00 am. CST. 15% on station time only no cash discount. General: la. 2b, la. 3d, 9a, 5, 85. 7a, 8. Rate Protection: 10a. 11a, a, 14e. 15a, 15b. Basic lestes: 20a, 21a, 21b, 22a, 22b, 23a, 24b, 25a, 26, 27, 28a, 28c, , 33a. Contracts: 40a. 49a, 45, a. 51b, 51c. Comb.: Cont. Discounts: 60a, 60e, 60f, 601, 61a, 61b, 61e. Cancellation: 70a, 70c, 71a, 73a. No. 2 Eff 3/1/67-ltec'd 3/2/67. AA -Mon thru Fri 6-9 am & 4-6 pm. A -All other times. S. SPOT ANNOUNCEMENTS I MIN: I ti 5ti 10 ti 15 t1 20 ti SO ti AA _._ A /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 28 wks per year 5% 52 consec wka.._... 10% b minute News or Sports: 1-1/2 z the applicable minute rate. WOKJ 1954 Independent Negro N.It Media Code Jomac Jackson Corporation, Box 3228, Jackson, Mies Phone President -John M. McLendon. General Manager -Charles Fletcher. Bernard Howard & Co.. Inc. S. FACILITIES 60,000 w. days, 10,000 w. nights; 1550 ke. Directional. Operating schedule: 5 am -midnight. CST. 15/0 time only. 5. GENERAL ADVERTISING See Boded regulations General: la, 2a, 2b, 3a. 4a, 4d, 5, Ba, 7b. Rate Protection: 10b, 12b, 13b, 14b. 15b. Basic Rates: 20b, 22b, 23b, 29b, 25e, 28a, 29a. Contracts: 40a. 41, 92d, 44b, 45, 48, 47e. Comb.: Cont. Discounts: 60e, 60g, 60i, 62d. Cancellation: 70d, 71a. No. 10 Eff 6/1/68-Bec'd 9/30/88. AA -Man thru Sat 5 am -7 pm. A -Mon thru Sat 7 pm -1 em; Sun all day. AA 1 min 30 see 10 see z L x x..._.._ i.._ A- I min 30 see t1 15 ti 20íI 25 t1 Rate x 520x 780x 8. PROGRAM IO see SO ti /2 hr I//4 hr 5 min I/2 hr I/4 hr 5 min 1 x z a. _ z x x..._ x WRBC Media Code Rebel Broadcasting Co., Box 9801, Jackson, Miss Phone President -W. B. McCarty, Jr. Chairman of the Board -T. E. Wright. General Manager -T. E. (Ed) Webb. Alan Torbet Associates, Inc. Memphis, Atlanta Area -C. K. Beaver & Associates, Inc. 5,000 w. days, 1,000 w. nights; 1300 kc. Operating schedule: 21 hours daily Mon thou Bat; 20 hours Sun. CST. 15ßa on net station charges only; no cash discount. General: la, 3a, 4a, 4c, 5, ga. Rate Protection: 15b. Basle Rates: 22a, 22b, 23a, 24b, 26, 28a. 29a. Contracts: 40a. 47a. Comb.: Cont. Discounts: 60b, 80k, 02b. Cancellation: 71a, Rates effective June 1, Rates received April 22, URIVETIME (6:00-9:00 am and 4:00-7:00 pm Mon that Sat) 1 min 30 see 10 sec 6 ti..._...._..._ II..._..._ ti ALL OTHER TIMES 6 ti _._..._ ti..._ ti _ ti consec wk 4% 5.2 conuco wk_ 8% FAMILY PLAN 6 spots from 6:00-9:00 am Mon thru Sat - 6 spots from 9:00-7:00 pm Mon thru Sat. 4 spots from 7:00-10:00 pm Mon thru Sat.. 4 spots from 9:00 am -4:00 pm Sat. 4 spots from noon -0:00 pm Sun. 24 minutes. per week (8.00) PERSONALITY PLAN (7 days per week) 1 spot from 6:00-9:00 am. 1 spot from 9:00 am -noon. 1 spot from noon -3:00 pm. 1 spot from 3:00-6:00 pm. 1 spot from 6:00-9:00 pm. 1 spot from 9:00 pm -midnight. 42 minutes, per week (5.00) Family Plan and Personality Plan not combinable with other weekly plane for added frequency. 8. PROGRAM (6:00-9:00 am and 4:00-7:00 Dm Mon then Sat) 5 min 5 min 6 tl IL tl tl (All other times) 6 tl ti ti ti_ WSLI 1958 R A B Media Code Capitol Broadcasting Co.. Box Battlefield Station, Jackson, Miss Phone Station Manager -Richard H. Voorhis. Stone Representatives. Inc. S. FACILITIES w.; 930 ke. Directional -night only. Operating schedule: 5:10 am -midnight. CST. 15% on net time; no cash discount. General: la, 2a, 3a, 3b, 4a, 4d, 5, 8b, 7b, 8. Rate Protection: 10b, 11b, 121), 13b. Basic Batee: 22a, 23a. 24b. 26, 285, 29a. Contracts: 40a Comb.; Cont. Discounts: 60a, 81a. Cancellation: 70a, 70c, 71a, 73a. Affiliated with American Entertainment Network. No. 13 Eft 3/15/68-Ree'd 2/12/68. AAA -Mon thou Sat 5:30-9 am. AA -Mon thou Sat 3-7 pm. A -Mon thou Sat 9 am -3 pm; Sun 8 am -7 Dm. B -All other times. 8. SPOT ANNOUNCEMENTS A PER YR: lx 52x 104x x min..._.._ see..._._ sec..._ sec Dollar volume must be equalled In other time periods. If not, fiat min see...._ sec sec min..._ sec_._ sec see min..._.._ sec see sec A PER WK, EA: I min 50 see 20 see 10 see 12 t1..._... _..... _... _..._._ tl..._ _..._ tí._ Dollar volume must be equalled in other time periods. If not, fiat ti ü......_. _._..._._ ü..._..._..._..._..._ ti..._ _..._. _._ tl ti.._..._.._._ ti..._ ti...._ ti._._..._..._..._ May be cross -combined to earn numerical frequency. Not subject to retroactive discounts. WS LI -FM 1966 Media Code Capitol Broadcasting Co., Box 8187, Battlefield Sta.. Jackson, Miss Phone Station Manager -Richard H. Voorhis. Stone Representatives. Inc. ERP 80,000 w.: 08.3 mc. Stereo. Operating schedule: 10 am -11:30 pm. CST. Antenna ht.: ft. above average terrain. 15/0; time only. 5. GENERAL RATE POLICY Affiliated with American FM Network. No. 1 EH 3/1/66 -Reed 3/27/ t min _._ sec CONSECUTIVE WEEK 13 wk -5% 26 wk -10% 39 wk -15% 52 wk -20% MISSISSIPPI WWHO(FM) 1964 Media Code Dr. Marvin H. Osborne, Box 22525, Jackson, Miss Phone Owner -Dr. Marvin H. Osborne. General Manager -Mrs. Marvin H. Osborne. Program Director -Marvin Osborne, Jr. Herbert E. Groskin & Co. S. FACILITIES ERP 100,000 w.; 94.7 mc. Stereo. Operating schedule: 5:45 am -10:00 pm. CST. Antenna ht.: 365 It. above average terrain. 15/0 time only; 10 days. General: la, 2a, 3a. 8b, 4b, 4d, 5, 6a. Rate Protection: 10b, 11c, 12b, b, 15b. Basle Rates: 20a, 21e. 221, 23a, 241). 291, 32a. Contracts: 40a, 42c, a, 47e, 48. Comb.; Cont. Discounts: 60a, 01b, 82a. Cancellation: 70b. 71b, 73e. Prod. Services: , 82. Member: The Groskin Group. Rates effective Rates received May 28, SPOT ANNOUNCEMENTS 1 ti..._.._..._._ ti ti U._._ ti ti_-.._.._..._ CI 3 00 WWU N 1965 IVIJack Masla & Company, Inc. Media Code WWUN Inc.. Box E, Delta Station, Jackson, Miss Phone President -Lamar Simmons. General Manager -Tim LeBlanc. Program Director -Jimmy McCullough. Jack Mania & Co., Inc. Southern Division -David Carpenter Company. S. FACILITIES 5,000 w, days w. nights; 1590 kc. Directional -nights only. Operating schedule: 21 hours daily. CST. 15% on net time only; no cash discount. General: la, 2a, 2b, 3e, 3d, 4a, 5, 8. Rate Protection: 10b, 11b. 12b. 13b, 141s. 15b. Basle Rates: 20h. 22a. 22b, 23e. 24b. 25e. 29a. Contracts: 40a, 46, 47a. Comb.; Cont. Discounts: 60f. Cancellation: 71e. 73a. Bates effective April 1, Rates received April 5, Clue AA -6:00-9:00 am and 4:00-7:00 Dm Mon thru Sat. Class A-9:00 am -4:00 pm Mon thru Sat. Class B-7:00 pm -midnight Mon thru Sat; all day Sun. Class C -After midnight. PER WE: ea tot ea tot Fixed position ti Less than 6 t tl tl..._..._..._ U..._ Fixed position _._ 18 ti...._ Less than 6 ti _ 24 ti ti..._..._.._ ti ti._ Fixed position 18 ti _ Less than 6 tl ti ti.._ ti..._ tl._ ID's: 50% of 1 -min. 30 sec: 80% of 1 -min. All announcements may be combined for maximum frequency. SMART BUY PLAN PLAN A ea tot 18 ti _..._.._._.._...'..._-_ ti. 6:00-9:00 am and 4:00-7:00 pm Mon thru Fri. 6 ti. Sat. and Sun, time period to be chosen by advertiser. PLAN B 30 ti.._ ti. 6:00-9:00 am and 4:00-7:00 pm Mon thou Fri. 10 ti, Bat and Sun, time periods at advertisers chotee or 8:00 am -4:00 pm Mon thou Sat. HAPPY WEEK-END PLAN 12 or more announcements scheduled on Sat and Sun earn the Class B rate. (This listing continued en next page) November 1, 1968 Spot Radio Stations 495

9 MISSISSIPPI Jackson -W W U N -Continued 8. PROGRAM Ihr 1/2 hr 1/4 hr 5 min 1 ti MINUTE NEWSCASTS Class Class Class AA Less than 6 ti..._ _ tl.._.._..._.._.-_ _-._ U......_..._.._..._ _ ti 19. KOSCIUSKO (1 AM; 1 A B FM) Attela County -Map Location E-5 WKOZ Media Code H. Mima Boswell, Jr., Box A, Golf Course Rd., Kosciusko, Miss Phone Owner -General Manager -Mima Boswell, Jr. Assistant Manager -Mims Boswell, Sr. Program Director-Delena Leach. 1,000 w. days, 250 w. nights; 1340 kc. Operating schedule: 5:30 am -10:00 Dm. CST. 15/0; 10th of following month. General: la, lb, 2b, 3a, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10g, 11g, 12g, 13g, 14g, 14h, 141. Basic Rates: 20b, 21a, 21b, 21d, 22a, 22b, 23a. 24b. 25c, 26, 28a, 28c, 29a, 33b. Contracts: 40a. 91, 42b, 42d a, 44b, e. 51a, 51b. Comb.; Cont. Discounts: 60a, 60c, 601, 61b. 62a. Cancellation: 70a. 70c, 71a, 73a, 73b. Prod. Services: 81, 82. Member: Southeastern Key Market Network. Rates effective January Rates received January /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 min. 1 time times times times times times times times times W K 0 Z -FM 1965 Media Code H. Mims Boswell, Jr., Box A, Golf Course Rd., Kosciusko, Miss Phone General Manager -H. 501ms Boswell, Jr. Sales Manager -Mims Boswell, Sr. Program Director-Delena Leach. 5. FACILITIES ERP iv.: mc. Operating schedule: 6:45 am -10 pm daily. CST. Antenna ht.: 165 ft. above average terrain. 15%; no cash discount. General: la, lb, 2b. 3a, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10g, 11g, 12g. 13g, 14g. 14h, 141. Basic Rates: 20b, 21a, 21b, 21d, 22a, 22b, 23a. 24b, 25c 26, 28a. 28e, 29a, 33b. Contracts: 40a, 41, 42b, 42d, 43, 44a, 44b, 45, 46, 47e, 51a, 51b. Comb.: Cont. Discounts: 60a. 60c, 601, 61b, 620. Cancellation: 70a. 70e, 71a, 73a, 73b. Prod. Services: Rates effective Rates received October ti tl..._.._.._._._ ti ti ti._.._.._...-.._._ ti ti..._..._._ ti 5.75 LAUREL (3 AM; 1 FM) Jones County --Map Location F-7 WAML 1932 Media Code New Laurel Radio Station, Inc Fifth St., Laurel. Miss Phone and WAML: Programmed for adults and young adults. 4 air personalities emcee complete operation. MUSIC: middle-of-the-road 100% of broadcast day, 90% albums, 10% singles, 60% instrumentals, 40% vocale. NEWS: hourly each hour from network followed by 5 min of local and state news. Sports approximately 20%. 2 man local news department with portable recorders, beeper phone and 1 mobile news unit. Con- tact Representative for further details. Rec'd 11/29/67. General Manager -Frank Sumrall Commercial Manager -M. ]I. Caner. Hal Walton & Company, Inc. Regional -R. S. Crane Company, Inc. 1,000 w. days, 250 w. nights; 1340 kc. Operating schedule: 5 am -midnight. CST. 15% on net station charges; no ash discount. 5. GENERAL ADVERTISING See sided regulations General: la, 2b. 38, 3d, 4d, 5. 6a, 7b, 8. Bate Protection: 10a. lls. 12d, 13d, 14d, 15a, 15b. Basic Rates: 20b, 21a, 21d, 23a, 24b, 25a, a. Contracts: 40a, 41, 42b, 44a, , 48, 51a. 51b. Comb.; Cont. Discount": OOb. 62d. Cancellation: 70a, 70d, 71b. 72. Affiliated with NBC Radio Network. Member: Southeastern Key Market Network. Rates effective Rates received June 2.. /PROGRAM RATES (5:30 a.m. to 10:30 p.m. Monday through Sunday) 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 min. 1 time times times , times times times or more ttm+s 20.0e POLITICAL 1 hour 1/2 hour 1/4 hour..._ -._-'--_--..._._..._....._ _._ WLAU WNSL-FM 1959 N..r Media Code Voice of the New South, Inc., Box 2338, 1260 Victory Rd., Laurel, Miss Phones General Manager -Granville Walters. Sales Manager -Teck Jones. Program Director -Mel Morriss. Savalli/Gates, Inc. C. K. Beaver & Associates, Inc. ERP 4,700 w.; mc. Stereo. Operating schedule: 5 am -11 pm. CST. Antenna ht.: 200 ft. above average terrain. Partial simulcast operation. Operated separately 9 am -noon & I -II pm. For simulcast facilities see WNSL. 15/0 time only; 15th of following month. General: 2a, 2b, 3a, 3b, 3c, 3d, 4a, 5, 65. Rate Protection: 150, 15b. Basic Rates: 21a, 24b, 26, 27, 33a. Affiliated with American FM Network. Rates are identical to WNSL ning Media Code Southland Inc., 424 S. Magnolia SL, Laurel, Miss Phone Vice-Pres. & Gen'l Mgr. -F. M. Smith. Burn -Smith Company, Inc w. days; 1430 ke. Operating schedule: 5:00 a.m. to local sunset. CST. 15% to recognized advertising agencies. General: lb, 2b, la, 3b, 3d, 9a, 5. 6a, 7b. 8. Rate Protection: 10a. Ila, 14a. 15b, 16. Basic Rates: 20a, 20b. 21a. 21b, 21e, 21d. 22a, 22b, 23a, 24c, 26, 28b, 28c, 30, 31, 33a. Contracts: 40a, 41, 42b, 42d, 44b, 45, 46, 47c, 48, b. Comb.; Cont. Discounts: 608, 60e. 60e, 601, 61b. 62b. 62d. Cancellation: 70a, 70c. 71a, 72, 73b. Prod. Services: 80, Eff 7/I /66-Rec'd 5/26/66. PER WK, EA: I ti 6t1 II ti min sec 10 sec: 50% of 1 -min WNSL 1957 Media Code Voice of the New South. Inc.. Box 2336, 1260 Victory Rd., Laurel, Miss Phones , WNSL: Programmed for adults and young adults, with 2 hour teen show 3-5 pm M -F. 4 air personalities emcee complete operation. General popular music 80% of broadcast day, 40% albums. 90% singles. Hourly news from network preceded by 3 min local and state news. Sports events approximately 10%. FARM: feature 5:30-6 am daily. 2 man local news department, 1 mobile unit. Contact Representative for further detail. Rec'd 7/19/ PERSONNEL General Manager -Granville Walters. Commercial Manager -Teak Jones. Savalli/Oates, Inc w. days; 1260 kc. Operating schedule: 6 am -local sunset. CST. Partial simulcast operation. Simulcast 5-9 am & noon - I pm. For non -simulcast facilities as WNSL-FM. 15/0. 5. GENERAL ADVERTISING See ceded regulations General: is. 2b, 3d. 4a. 5, 6a, 71), 8. Rate Protection: 10a, 11a, 12a a. Basic Rates: 20b, 21a, 21b, 21c, 21d, 22b, 23a, 24b, 28b. 28e. 29a a. 33a. Contracts: 400, 41, 42b, 92d, 43, 44a, 45, 46, 48, Comb.: Cont. Discounts: 60d, 80e. 60f. 60h, a. 61h. 62a. Cancellation: 70a. 70c, 71a. 72, 73a, 73b. Prod. Services: 80, No. 1 ER 3/1/57-Rec'd 2/4/57. (Daily 5 am -6 t pm) Ix I3x 26x 52x 100x 150x min/less WEEKLY SATURATION -ROS ti 20tl 25 t1 1 min PROGRAM Ix I3x 28x 52x IOOx 150x hr /2 hr /4 hr min See that listing. LELAND Washington County -Map Location B-5 Seo SRDS consumer market map and data at begin - WESY 1958 Media Code Miss -Ark Broadcasting Co., Box 599, May Bldg.. Greenville, Miss Phone WEST: Programmed for the Negro population. Music is rhythm and blues and epiritual AIR PERSON- ALITIES handle all segments and taped commercials by air personalities are interchangeable. NEWS 5 min at :55. Community news 3 times daily. 5 min at 8:25 am, 12:25 & 4:25 pm. SPORTS: Local and national 3 times daily, 5 min at 7:30 am, 1:30 & 5:30 pm. College football live. FARM: Mon -Sat 6:30 am. Negro county agent 15 min live. Mon noon. Negro Agriculture Field Day, 3 hours live, first Wed in Aug yearly. Contact Representative for further details. Rec'd 7/19/67. Co -Mgr. & frog. Dir. -Paul Arman. Co. -Mgr. & Com'I Mgr. -Miller Abraham. Greener, Hiken, Sears. South. Southwest -Dora-Clayton Agency, Inc. 1,000 w. days; 1580 kc. Operating schedule: Sunrise to local sunset. 15%. General: la, la, 3a, 3b, 9a, 9d, Ob, 7b, 8. Rate Protection: 10h, llb, 12b, 13h. Basic Rates: 22a. 22b, 23a, 24b, 26, 28a, 28b, 29a, Contracts: 90a. 45, a, 48. Comb.: Cont. Discounts: 60a, 81c, 62b. Cancellation: 70a, 70c. 71a, 73a. Rates effective June 1, Rates received April 27, MINUTE ANNOUNCEMENTS 1 time times times times times times 4.50 WEEKLY SATURATION PACKAGE Per week: 10 times times..._ times times times seconds -80% of 1 -minute rate. 20 seconds -75% of 1 -minute rate. 10 seconds -50% of I -minute rate. (CR) LEXINGTON Holmes County -Map Location D-5 See SUDS consumer market map and data at beginning WXTN 1959 Media Code WXTN. 100 Radio Rd., Lexington, Phones Miss PERSONNEL Station Manager -Fanny M. Cothran. Southeast -C. K. Beaver and Associates. Inc. 5,000 w. days: 1,000 kc. Operating schedule: Sunrise -local sunset. CET, 15%: nn rash illsieunt. General: lb, 2a, 3a, 40, 5, Oa. Rate Protection: 10a. Basic hates: 20h. 25a. 30. Affiliated with KBS Radio Network. ER 3/1/67-Rcc'd 3/1/67. lx 30x 60x 100x 200x 500x 1000x 1 min LOUISVILLE (1 AM; 1 FM) Winston County -Map Location F-5 WLSM 1953 Media Code Louisville Broadcasting Corp.. Box 111, Louisville. Miss Phone General Manager -Fred Vice. Program Director -John W. Jenkins. Savalli/Gates, Inc. 5,000 w. days; 1270 kc. Operating schedule: 4 am -local sunset. CST. Partial simulcast operation. Simulcast 4-7 am. For non -simulcast facilities see WLSM-FM. 15%. General: 5, 8. Basic Rates: 20a. 22a, 22b, 23a, 29b, 25s, 26, 29a. Contracts: 40a. 45, 47a. Cancellation: 71a. Member: Southeastern Key Market Network. Rates effective March (Card No. 1.) Rates received March 7, I ti. 13 ti. 26 ti. 52 ti. 150 ti. 300 U. 1 minute WEEKLY SATURATION RATES (Run-of -schedule) 10 times per week_ times per week times per week times per week WLSM-FM 1967 Media Code Louisville Broadcasting Corp., Box 111, Louisville. Miss Phone President -F. E. Holladay. Sec'y/Tress.-Joe Carson. Station Manager -Fred Vice. Savalli/Gates. Inc. E.RI' w.; mc. Stereo. Operating schedule: 4 am -midnight. Antenna ht.: 200 ft. above average terrain. Partial simule st operation. Operated separately 7 am -midnight. For simulcast facilities see WLSM, 15/0 time only: 15th of following month. General: 2a, 3a, 3d, 4a. 4d, 5, 6a. 7b. Rate Protection: 10b, 11b, 12b, 13b, 15a, 15b. Basic Rates: 20h, 21a. 21b, 22a. 22b, 23a, 24b, 25a. 27, 28b, 28c, 29a, 29b, 30, 32b. Contracts: 40a, 44a, 45, 47e, 48, 51c. Comb.; Cont. Discounts: Bob, 80d, 60f, 60h, b. 62d. Cancellation: 70a. 71a, 73a, 73b. Prod, Services: 80, 81, 82. Commercial time limit it minutes per hour. Affiliated with American Contemporary Network. ER Rec'd 2/12/68. 1 x per yr. ea per yr, ea._ sec: 00% of 1 -min. Ill 10tí 25+ F,a sec: 80% of 1 -min. 8. PROGRAM (13 week minimum) PER DAY MON TRRU FRI: 1/2 hr, per mo 240 1/4 hr per mo..._ 135 LUCEDALE George County -Map Location G-10 See SIDS consumer market map and data at beginning WRBE (formerly60 NNT) Media Code Allen Broadcasting Co., Inc.. Box 827, 1/2 mile N. on Bwy. 98, Lucedale, Miss Phone Pres. & Gen'l Mgr. -Allen Embury.. Atlanta -J. D. Whitehead and Associates w. days; 1440 ke. Operating schedule: 5 am -local sunset. CST, 15% on station time only; no cash discount. General: la, 3b, 9b, 9d, 5, 60, 7b. Rate Protection: 15h. Basic Rates: 22a, 22h, 23a, 29a. Contracts: 42a, Comb.: Cont. Discounts: 80a, 60k. Cancellation: 71a. Affiliated with KBS. Rates effective Rates received November 18, SPOT ANNOUNCEMENTS 1 t) _ ti..._ ti or more ti ti PROGRAM 1 hr 1/2 hr 1/4 hr tl._..._._._....._ U. _..._.._ _ ti.. _... _ or more ti..._._ min Spot Radio Stations November 1, 1968

10 MAGEE Simpson County -Map Location D-8 WSJC 1957 Media Code Southeast Mississippi Broadcasting Co., Box 426. Hwy. 28 East, Magee, Miss Phone General Manager -Marvin L. Mathis. South -C. K. Beaver and Associates, Inc. 50,000 w. days, 250 w. nights; 810 kc. Operating schedule: 4 em -11:10 pm. CST. 15% on time; no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la, 3a. 3b, 3d, 9b, 9d, 5, 6a. Rate Protection: 10g. 11g. 12g. 13e, 19g. 15a. 15b. Basic Rates: 20a. 20h, 21a, 21d, 22a, 23a, 24b, 26, Contracts: 40a. 41, 44a. 46, 47e, 51b. Contracts: 40a. 41, 44a, e. 51b. Comb.: Cont. Discounts: 60a, 62d. Cancellation: 73a, 73b. Prod. Services: Affiliated with KISS Radio Network. Elf 1/1/67 -Reed 11/4/66. 1 x _..._ x..._ z..._ z.._.._._ z z _ z_..._.._..._ 8.50 McCOMB (2 AM) Pike County -Map Location C-10 WAPF 1948 N,\ Media Code Southwestern Broadcasting Co. of Mississippi. Box Canal St., McComb. Misa Phone WAPF: Diversified programming for mass appeal. NEWS: three 15 min newscasts daily 6:45 am, 12:15 pm. 5 pm, UPI. Two 15 min local newscasts M -F 9:45 am & 5:15 pm. News headlines on hour and half hour. Rural news from 4 rural communities 9-9:30 am Sat. FARM: 6-7 am & 11 am -12:30 pm market reports. county agent reporte, farm and home information. Grand ole opry 2-3 pm M -F. MUSIC: standard pop 7-11 am & 3-5 pm. Country and western 6-7 am and 11 am -noon. TALK: 2 way telephone public affairs program 8:30-9 am M -F. Classified column 2 way telephone show 1:30-2 pm M -F. Negro: 6-10 am Sun. Negro funeral announcements 3:25-3:30 pm M -F. COMMERCIAL POLICY: 22 minutes per hour. Contact Representative for further details. Recd 2/26/68. General Manager -Phillip D. Brady. Farm Director -George Mullendore. News & Sports Jack Lazarus. Charles Bernard Co., Inc. South --C. K. Beaver and Associates. Inc w. days: 980 kc. Operating schedule: 6 am -local sunset. CST. 15% on time only; no rash discount. 5. GENERAL ADVERTISING See ceded regulations General: la. 4a, 9d. 5. 6a, 8. Rate Protection: 15b. Contracta: 40a. 47e. Cancellation: 70a. 70e, 71a. Prod. Services: 82. Member: Country Maisie Network. Rates effective July (Card No. 2.) /PROGRAM RATES 1 1/2 1/4 5 hr. hr. hr. min. () (t) 1 thee re times times nn times times times n t2.on N1 one minute teanserthed: 170 words live. (ti 30 accends transcribed; 80 words live. times... 45, WHNY 1939 Media Code Broadcast Service, Inc.. Drawer E. McComb. Miss , Phone aoi-684-ß14a WHNY: Programmed for general interest. NEWS 5 min at :55. headlines at : min at 7 am. noon. 5:30 & 10 pm. Live broadcasts at news scene through use of 2 remote units. Rural and farm audience reached 5-7:45 am. 11 am -noon. 3-4 pm, and noon - 1 pm. M -F broadcasts by 3 county agents. 5:55 am, 6:25 am. 12:45 pm. Middle-of-the-road music 7:45-11 am. 1-3 pm, 6-7 pm. Rock. 4-5:30 pm pm. General popular 10:15-11 pm. Women, show. local news. 8:30-8:55 M -F. SPORTS: Iocal and college football, baseball, basketball. Personalities available for remote pickups from shopping center,. stores. special events. Contact Representative for further details. Recd 7/14/67. President -Charles W. Holt. General Manager-Carnell Tucker. George T. Hopewell. Inc. 5,000 w. days, 500 w. nights; 1250 kc. Directional -night only. Operating schedule: 5:00 a.m. to 11:00 p.m. Monday through Sunday. CST. 15/0 time only: payable when rendered. 5. GENERAL ADVERTISING See eded regulations General: la. 3a, 4a, 5, 6a. 8. Rate Protection: 12b, 15b. Basic Rates: 20b, 22a, 23a, 24b, a. contracts: 40a. 41, 42a. 94a. 45, 46. Cancellation: 70c. 71a. 72, 73a. Prod. Services: Member: Southeastern Key Market Network. Rates effective -. (Card No. 3.) Rates received June /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 min. I time times times times_ times times_ times MERIDIAN (5 AM; 1 FM) Lauderdale County -Map Location G-7 See ß11D5 consumer market map and data at beginning WCOC 1926 Media Cede Mississippi Broadcasting Co., WCOC Building, Meridian, Miss Phone Manager -Withers Gavin. 5,000 w. days, 1,000 w. nights; 910 kc. Operating schedule: 5:00 a.m. to 12:15 a.m, dally. CST. 15%. 5. GENERAL RATE POLICY Affiliated with CBS Radio Network. Rates effective May 1, /PROGRAM RATES 1 U. 13 O. 26 n. 52 ti. 1 hour._.._..._._ /2 hour......_ /4 hour :84 5 minutes_-_ minute..._ WDAL 1958 Media Code Broadcasters and Publishers, Inc., Box 125, Studios and Offices located in The Lamar Hotel, st Ave.. Meridian, Miss Phone Pres. & Gen'1 Mgr. -Paul D. Nichols. Breen & Ward. Southern -C. K. Beaver & Associates, Inc. 1,000 w. days' 1330 ke. Operating schedule: 4:00 am -local sunset. CST. 15/0 time only: payable when rendered. General: lb, 2a, lb. 3a, 3b, 3e, 3d, 40, 4d, 5, 6a. 7b, 8. Rate Protection: 10e, llc, 12e. I3e. 14e. 15h. Basic Rates: 20b, 21a, 21b, 24e, 25h, 26, 28b, 28e, b. 33c. Contracts: 40a, a, 43, 44b, 46, 47e, a, SIb. Comb.: Cont. Discounts: 60b, 601, 61a, 62b. Cancellation: 70a. 70c. 710, 73a. Prod. Services: Affiliated with MBS Radio Network. Eft 7/1/66-Rec'd 5/31/ SPOT ANNOUNCEMENTS Ix 26x 52x 104x 156x 260x 1 min..._ sea_...- _ sec WEEKLY SATURATION RATES IO ti 15 II 20 tl 25 ti Per wk. ROS WMOX 1945 American Contemporary Ntwk Media Code Lauderdale Broadcasting Company. Inc., Box 1511, WMOX Bldg.. Hwy, 11 & 80 E., Meridian, Miss Phone Executive Vice -President -D. P. Self. Station Manager -Eddie Smith. Sales Manager -Len Maith. M. A. Bales Company, Inc. 10,000 w. Gaye, 1,000 w. nights; 1010 kc. Directional -separate patterns day and night. Operating schedule: 4:00 am -midnight, CST. 15% on station time only. No cash discount. General: 2b, 3d, 4a, 5. Rate Protection: 15h. Basic Rates: 29a. Contracts: 40a. Cancellation: 70a, 70d. 71a. Affiliated with American Contemporary Network. Rates effective August 1, Rates received June 30, ti 26 ti 52 ti 150 ti 300 ti 1 min..._..._..._ (4-week minimum) Announcements per week: Ea Ea 10 ti ti ti seconds -75% of 1 -minute rate. 10 seconds -50% of 1 -minute rate. 8. PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min 1 z..._ x-5% 26x-10% 52z-12-1/2% WOKK 1946 NBC Radio Network Media Code New South Broadcasting Corp., Box 5797, Meridian. Miss Phone Co-ownero-Ed Holladay and Joe Carson. Savatll/Gates. Inc. 1,000 w. days, 250 w. nights; 1450 ke. Operating schedule: 4:00 am -midnight. CST. Partial simulcast operation. Simulcast 4.6 am. For non -simulcast facilities see WOKK-FM. 15/0 net station charges: 10 days. General: lb. 2h, 3b, 3d, 4a, 9d, 5, 6a. 7b, 8. Rate Protection: 10b, 11b, 12b, 13h, 14b, 15b. Basie states: 21a, 21h, 22a, 22b, 23a, 2Aa, 25a, 28a, 28e. 29a, 30. Contracts: 40a, 44b, 47e. Comb.: Cont. Discounts: 60a, 601. Cancellation: 71a, 73b. Prod. Services: Affiliated with NBC Radio Network. Eff 5/1/57 -Reed 4/22/57. Ix 26x 52x 104x 158x 260x 1 min C ,75 20 sec see WRRKT,Y SATURATION RATES ti 20 ti 25tl Per wk, RON WOKK-FM 1967 Media Code New South Broadcasting Corp., Box 5797, Meridian. Miss Phone President -F. E. Holladay. Staticn Manager -Don Spier, Savalll/Oates, Inc. ERP 40,000 w.; 97.1 me. Stereo. Operating schedule: 4 am -midnight. CST. Antenna ht.: 330 ft. above average terrain. Partial simulcast operation. Operated separately 6 am -midnight. For simulcast facilities see WOKK. 15/0 time only; 15th of following month. General: 20, 3s, 3d, 4a, 4d, 5. 6a, 7b. Rate Protection- 10b, 1113, 12b, 13b, 15a, 15h. Basle Rates: bob, 21a, 21b, 22a, 22b, 23a, 24b, 25a, 27, 28b, 28e, 29a, 29h. 30, 32b. Contracts: 40a, 49a, 45, 47e, 48, 51e. Comb.; Cont. Discounts: ß0h, 80d, 30f, 60h. 601, 61b, 62d. Cancellation: 70a. 70c, 71a, 73a, 73b. Commercial time limit 8 minutes per hour. Affiliated with NBC Radio Network Eff Rec'd 2/12/68. 1 x per yr. ea per yr, ea sec: 80% of 1 -min. Iti IOU 25+ Ea sec: 80% of 1 -min. 8. PROGRAM (13 week minimum) PER DAY. MON THRU FRI: 1/2 hr, per mo 240 1/4 hr, per mo..-_ WQIC 1957 Independent Negro Media Code Stan Torgerson, Box 5353, Meridian. Miss Phone General Manager -Stan Torgerson. Bernard Howard & Co., Inc w. days; 1390 ke. Operating schedule: 5:00 a.m. to local sunset. CST. 15/0 time only; 10 days. General: 3a, 3h, 9a, 5, 6a, 7a. Rate Protection: lob, 11h, 12h, 13h. 19b. Basic Rates: 22h, 2413, 26, 28h, 29a. MISSISSIPPI Contracts: 40a, a. Comb.; Cont. Discounts: 60k, Ela. Cancellation: 71a, 73a. Entire schedule programmed for Negro market. EH 11/1/68-Rec'd 10/1/68. PER YR: 250x 500x x 1 min sec PER WK: III 5tl 10 ti 15 ti 20tí 30 ti 40ti50tl 1 min sec NATCHEZ (2 AM; 1 FM) Adams County -Map Location 13.9 See ß1t115 consumer mark. map and data st beglnsing WMIS 1941 NAB Media Cede Natchez Broadcasting Co.. Drawer 1248, City Bank Bldg.. Natchez, Miss Phone Pres. & Women's Dir. -Diana Ewing. Mgr. & Farm Dir. -R. Dean Hubbard. News & Sports Dir. -W. J. (Bill) Wall. 250 w.; 1240 kc. Operating schedule: 5-12:30 am. CST. 15% on time only unless otherwise agreed. General: la, 2a, 3a, 4a, 5, 6a. Basic Rates: 22a, 23a, 26, 28h, 29a. Contracts: 40a, a. Comb.; Cont. Discounts: 61a. Cancellation: 73a. Affiliated with NBC Radio Network. Affiliated with American Entertainment Network. Member: Country Music Network. Eff Rec'd 6/28/67. AA -7-8:30 am & 4:30-6:30 pm. A-5-7 um, 8:30 am -4:30 pm & 8:30 pm -12:30 am. lx 40x 160x 520x AA A PROGRAM 1x I3x 26x 52x 1 hr /2 hr /4 hr._...-_ min (Natchez continued on next page) For Busy Media Buyers: 104x MORE INFORMATION IN LESS TIME In nearly half a century of publishing a large service for the people who exercise advertising's media -buying function, SRDS has learned a lot about the information that media buyers want and need. And one of their needs is Service -Ads. The agency media director, space buyer, account man, and advertising manager, all want to know what they're buying. It's impossible to keep all the information they need in their media files, and they can't afford to waste time or make errors. When they're looking for information they want it - fast! Consequently, they need complete -information ads. SRDS catalogs are current and timely. The Service -Ads are not "puffs"; they are as concise and to the point as you would have them. They are up-to-date, qualitative information about media to aid you in your comparisons and selections. Service -Ads and the regular listings offer a "double exposure." The regular listings give the quantitative information, while the Service -Ads give the needed information relative to editorial trends, current market trends, circulation and distribution, and other qualitative data which may not be in the regular listings. Service -Ads work with the regular listings -they give you the information you need, when you need it. Use the Service -Ads in SRDS 1-3-G-8/89 November 1, 1968 Spot Radio Stations 497

11 MISSISSIPPI Natchez -Continued WNAT 1949 Media Code Old South Broadcasting Co., Inc., Box 768, 2 (rferral St., Natchez, Miss Phone PERSONNEL President -W. S. Perkins. General Manager -Don Guin. Gene Bollen Company. 1,005 w. days, 250 w. nights; 1450 kc. Operating schedule: 5 am -midnight daily. CST. 15/0: time only. General: la, la, 4a. 5, 6a, 8. Rate Protection: lob, 11b, 12b, 13b. Basic Rates: 22a, 23a, 29a, 24b, 25a. 28b, 29a. Contracts: 40a, 45, 46, 47a, 48. Cancellation: 70a, 70c, 71a, 73a. Eft 6/1/61 -Reed 6/20/68. I min, flat /30 see 75% of 1 -min. 8/IO set: 50% of 1 -min. PER WK, EA: 5 ti 10 ti 15 ti 20 tl 30 ti 50 ti I min BO see: 73'' of I -min. 8/10 sec: 50% of 1 -min. 8. PROGRAM I hr I/2 hr 1/4 hr 5 min Flat W N A T -FM 1968 Media Code Old South Broadcasting Co., Inc., Box 768, 2 O'Ferrall St., Natchez, Miss Phone President -W. S. Perkins. General Manager -Don Gain. Gene Bolles Company. ERP 100,000 w.; 95.1 mc. Stereo. Operating schedule: 6 am -midnight. CST. Antenna ht.: 406 ft. above average terrain. 15/0: time only. 5, GENERAL ADVERTISING See coded regulations See WNAT listing for coded regulations. Rates are identical to WNAT. See that listing. NEW ALBANY (1 AM; 1 FM) Union County -Map Location F-2 WNAU WNAU-FM Media Code New Albany, Mise Phone ; WNAU: Programmed for farmers 5-6 am, for factory commuters 6-7:30 am, for housewives 7:30-11 am with music, local news and homemaker's news :15 am trading post. 11:15 am -noon program religious. News at noon, gospel music until 1 pm. Country music 1-2:15 pm. Personality disc Jockey show 2:15-5 pm with market report at 4:30 pm. Instrumental music 5-8 pm. Top 40 program 8-10 pm. Instrumental music 10 pm -12M. Newscast of 5 min before hour, 2 min before half hour. Contact. Representative for further details. Reed 8/2/ PERSONNEL General Manager -V. Keith Wroten. Sales Managers -Joe Bryant. Charles Stepp. Program Director-tMra.) 1Vynea Wroten. Southern -C. K. Beaver & Associates, Inc. 500 w.; 1970 ke. Directional -night only. Operating schedule: 6 am -midnight. CST. FM -ERP 36,000 w.: mc. Operating schedule: Noon -midnight. Antenna ht.: 170 ft. above average terrain. 15% on time only; no cash discount. General: la, 2b, 3a, 3d, 4a, 5. 6a, 7b, 8. Rate Protection: 10a. Ila, 12a, 13a, 14a, 15b, 16. Basic Rates: 20b, 21a, 22a, 23a, 24b, 25a, 26, 29a, 30, 33a. Contracts: 40a. 41, 44e e, 50, 51a. Comb.: Cont. Discounts. 60h, 601, Ola. Cancellation: 70e, 71b, 73e. Prod. Services: Affiliated with KBS Radio Network. Member: Southeastern Key Market Network, Rates effective August Rates received June I min 1 min 1 x..._....._ z.-..._.._ x..._..._....._._ 26 z.._..._.._.._ z 312 x._ z-.._ x._ z z x PROGRAM I hr I/2 hr I/4 hr 10 min 5 min I min 1 z.._ x- 9% 52x-25% 156x-42% 26x-18% 104x-33% % NEWTON Newton County -Map Location F-7 WBKN 1955 Media Code Newton County Broadcasting Co., 110 S. Main SL, Newton. Misa Phone Pres.. Gen'l & Sta. Mgr. -Aubrey L. Underwood. Program Dir. & Sales Mgr. -Billy Bay Stre)berk. 500 w. days; 1410 kc. Operating schedule: 5:00 am -local sunset daily. CST. 15/0 time only; payable when rendered. General: 2a, 3a, lb, 4h, 4d, 5, 6a, 7b, 8. Rate Protection: 10e, Ile, 12e, 13c, 14e. Basic Rates: 20a, 22a, 23a, 25a, 28b, 29a. Contracts: 90a, 45, 46, 48. Comb.; Cont. Discounts: 60a, 82b. Cancellation: 70a, 70c, 73a. Member: Southeastern Key Market Network. Rates effective February Rates received February 4, PER YR: 1 min 1 min 1 ti ti ti._..._..._..._..._ ti..._ _ ti ti..._.._._.._..._._._ ti ti ti ti ti ti second announcements, per year, 10% less above rates. SHORT TERM SATURATION PER DAY: 1 min 30 sec 1 min 30 sec 5 ti ti _ tl U ti ti ti tí..._..._.90,85 8. PROGRAM 1 ti: I hr 1/2 hr 1/4 hr 5 min 1 wk. _......_.-_ wk wk wk or more ti: 13 wk wk._..._..._ wk Specified times add 10% OXFORD Layfayette County -Map Location E-3 See SRDS consumer market map and data at begin. oing WSUH 1955 Media Code Leroy E. Kilpatrick, Box 511. University Ave. East, Oxford, Miss Phone General Manager -Leroy E. Kilpatrick. Commercial Manager -Tom Hearn. South -C. K. Beaver and Associates, Inc. 3 FACILITIES w. days: 1420 kc. Operating schedule: 5:30 a.m. to local sunset. CST. 15%: no cash discount General: la, 3a, 4a. 4d, 5, 6a, 7b, 8. Rate Protection: 15h. Basic Rates: 22b, 23a. 29b, 26, 29a. Contracts: a. Comb.: Cont. Discounts: 60b, 61a, 61b. Cancellation: 71a, 73a. Affiliated with KBS Radio Network. Member: Southeastern Key Market Network. Rates effective May 1, (Card No. 2.) Card received June /PROGRAM RATES 1/2 hr 1/9 hr 10 min 5 min 1 min 30 sec 1 time times ^_on times times times times times PASCAGOULA (1 AM; 1 FM) Jackson County -Map Location G-11 WPMP 1951 PASCAGOULA-MOSS POINT Media Code The Crest Broadcasting Co.. Inc.. Box 789. Telephone Rd., Pascagoula, Miss Phone President -W. R. Guest, Jr. Vice Pre,. & Gen'l Mgr -Walter Smith w. days; 1580 kc. Operating schedule: Sunrise -local sunset. CST. 15% on time only; no cash discount. General: la, 3a, 3b, 4a, 4d, 5, 8a, 7b, 8. Rate Protection: 15b. Basic Rates: 22a, 22b, 23a, 28b, 29a. Contracts: 90a, 46, 48. Comb.: Cont. Discounts: 60b, 60k, 61b, 62b, 62e. Cancellation: 70a, 70e, 71a, 73a. ER - Reed 6/6/68. ix 26x 52x Inc 158x 1 min sec PROGRAM I hr I/2 hr 1/4 hr IO min 5 min 1 x x- 7% 52x-50% 156x-50% 26x-13% % 260x-50% WPMP-FM 1964 PASCAGOULA-MOSS POINT Media Code Crest Broadcasting Co., Inc., Box 789, Telephone Rd., Pascagoula, Miss Phone President -W. R. Guest Jr. Gen'l & Sales Mgr. -Walter L. Smith. ERP w 99.1 mc. Operating schedule: 5:02 am -11:55 pm. Antenna ht.: 204 ft. ahoye average terrain. 15% on time; payable by 10th of month. Contracts: 40a, ER Rec'd 6/6/66. Ix 26x 52x IOOx 156x S12x 1 min PROGRAM Ix 26x 52x IOOx 1562 SI2x 1 hr /2 hr /4 hr min min Specific spots -25% additional. PHILADELPHIA Neshoba County -Map Location F-6 WHOC 1948 Media Code William Howard Cole, P. O. Bog 26, Hwys. 15 & 16 (Beacon St. extension). Philadelphia, Mlle Phone Owner & Manager -William Howard Cole. 1,000 w. days, 250 w. nights; 1490 kc. Operating schedule: 5:25 am -10:00 pm. CST. 15% on net charges for station time: no cash discount. General: la, 2a, 3a. 4b, 4d, 5, 6a. 8. Rate Protection: 10g, 11g. 122, , 16. Basic Rates: 20b, 21a, 21d, 22b, 23b, 24b. 25a, 26, 28a, 29b. Contracts: 40a, 41, 42e, c, 48, 50, 51b. Comb.: Cont. Discounts: 60d, 61a, 62b. Cancellation: 70a. 70e, 71a, 72, 73b. Member: Southeastern Key Market Network. Rates effective /PROGRAM RATES 1/2 hr. 1/4 hr. 5 min. () 1 time times times times times times () One minute or leas. PICAYUNE Pearl River County -Map Location E-10 See SRDS consumer market map and data at begin ning WRJW 1949 Media Code Tung Broadcasting Co.. Brix 849, Picayune, Miss Phone President -Hugh O. Jones. General Manager -James O. Jones. II. Commercial Manager-Darria O. Moeller. Atlanta -J. D. Whitehead and Associates. 5,000 w. days; 1320 kc. Operating schedule: O am -local sunset. 15%: no rash discount. General: la. 2b, 3a, 3d, 4b, 9d, 5, 6a. 7a. 8. Rate Protection: 10e, lie, 12e. I3e, 14e, 15b. Basic Rates: 21a. 21b, 22a, 29b, 25a, 28, 27, 28a, 28e b. Contracts: 40a. 41, 42b, 44a, 44b, 46, 97a, 98, 49. Comb.: Cont. Discounts: 60a. 61e. 82d. Cancellation: 70b, 70d, 71a, 72, 73a. Prod. Services: 81, 82. Affiliated with ABC Network Program Service Plan. Affiliated with KBS Radio Network. Rates effective April Rates received April /PROGRAM RATES 1 tl. 26 ti. 52 U. 105 tl hour /4 hour min hour / min see PONTOTOC (1 AM; 1 FM) Pontotoc County -Map Location F-3 WSEL WSEL-FM Media Cade Pontotoc Broadcasting Co., Box 240, Hwy. 6 E., Pontotoc. Miss Phone General Manager -Bill Bridges. Station Manager -Mrs. Ruth Bridges. Sales Manager -Danny Wall. Continental Radio Sales w. days: 1440 ke. Operating schedule: 5:00 am -local sunset. FM FACILITIES ERP 1,000 w me. Antenna ht.: 200 ft. shove average terrain. 15/0 time only: 10 days. General: la, 2b, 3d, 4b. 4d, 5, 6a. 7b, 8. Rate Protection: 10g. 15h. Basic Rates: 21e. 22a. 24c, 33b. Contracts: 40a. 42a. 48. Comb.: Cont. Discounts: 60d, 61b, 62d. Cancellation: 73a. Prod. Services: 82. Affiliated with MBS Radio Network. Rates effective January 1, Rates received April 26, ti ti In ti ?0 1 -minute spots in 30 days..._...._..._.._ second spots -75% of applicable I -minute rate. 1D'º-50% of annilcahle 1 -minute raee. 8. PROGRAM 1 hr 1/2 hr 1/4 hr 5 min 1 ti it tl SENATOBIA Tate County -Map Location D-2 WSAO 1962 Media Code Northwest Mississippi Broadcasting Company, Box 68. Senstohia, Miss Phone Manager -Mel Chrestman. C. K. Beaver & Associates, Inc w. days; he. Operating schedule: sunrise to local sunset. CST. 15/0 time only: 10 days. Contracts: 90a. Affiliated with KBS Radio Network. Rates effective Rates received January 10, 1983, 1 -MINUTE ANNOUNCEMENTS 1 tl ti It ti..._.._.._ ti ti..._ tl PROGRAM 1 hr 1/2 hr 1 tl..._.... _ ti.._..._..._._..._ tl..._..._._..._._ ti..._.._..._.._ tl.._... _..._..._.... _ ti Special Discount on Spot Saturation. STARKVILLE (2 AM) 1/4 hr 5 min Oktlbbeha County -Map Location F-5 WKOR 1968 Media Code C. K. Irby, 201 Lampkin St., Starkville, Miss Phone General Manager -Lew Sadler. Sta. Mgr. & News Dir. -G. G. (Lep) Boyd. Program Director -Bill Tanner. David Carpenter Company. (This listing continued en next page) 498 Spot Radio Stations November 1, 1968

12 Starkville -W K 0 R -Continued 1,000 w,; 990 kc. 4.GENCYCOMMISSOÑ Ise-local Ags None: all rates net to station. sunset. CST. General: la, 2a, 3a, 4a, 5, ea, 7b. Rate Protection: 10c, 11c, 12c, 13c, 14c. Basic Rates: lob, 21e, 22b, 23a, 24a, 25a, 29b, 30, 33c. Contracts: 40a, 41, 42b, 43, 44b. Comb.; Cont. Discounts: Bob, 60d, 60e, 60f, 82d. Cancellation: 71a, 73b. No. 4 Eff 10/1/68-Rec'd 9/30/68. AA --S-9 am, 11 am -1 pm & 4-8 pm. A --All other times. -Iwk- -13wk--26wk- ROS: I min 30 see I min 30 see I min 50 see 1 ti tl ti tl.._.._.._ sec: 50% of 1 -min. Clans AA -extra 10%. ROS: 25 ti 50 tl 100 tl 150 ti 200 ti 1 min sec To be used within 30 days. 8. PROGRAM Iti 2ti 3ti 4tI 5tI 6 ti 1 hr _._ 1/2 hr /4 hr min min Class AA -extra 10%. WSSO 1946 Media Cede Starkville Broadcasting Co., WSSO Bldg., Starkville, Miss Phone Other Studio -Mississippi State University, State College, Mies. WSSO: Programmed for general interest. Teen 30%, Negro 10%, general interest 80%. FARM: 5-6 am reports. AIR PERSONALITIES 5:30 am - 10:45 pm. Sun all religious air personalities. NEWS: local, regional, national 5 min at :55, 2 min at :30. Four 15 mitt local newscasts daily. SPORTS: college football, basketball, baseball, high school football. basketball, baseball. TALK: programs 8 am -noon M -Sat. Public affairs noon -1 pm M -Set. Recd 7/17/87. General Manager -Joe Phillips. 1,000 w, days; 250 w. nights; 1230 kc. Operating schedule: 5:30 am -11:00 pm weekdays; 7:00 am -11:00 pm Sun. CBT. 15/0 net charges for time; 10 days. 5. GENERAL ADVERTISING See Boded regulations General: la, 3a, 3b, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10b, llb, 12b, 13b, 14b. Basic Rates: 20a, 22e, 22b, 23e, 24b, 28, 28a, 29a. Contracts: 40a, 46, 48. Comb.; Cont. Discounts: Sob, 81b, 61e, 62b. Cancellation: 70a, 70e, 71b, 73a. Affiliated with KBS Radio Network. Member: Southeastern Key Market Network. No. 6 Eff 1/1/67 -Reed 5/1/67. lx 13x 26x 52x I50x 300x 1 min PROGRAM Ix I9x 26x 52x 150x 300x 1 hr...-._.., /2 hr..._ /4 hr min TUPELO (2 AM) Lee County -Map Location F-3 WELO 1944 Media Code Tupelo Broadcasting Co.. Inc., Box 410. WELO Bldg., 212 S. Spring St., Tupelo, Miss Phone President-Blrney Imes, Jr. General Manager -Bob Evans. Station Manager -Ernest Bowen. M. A. Sales Company, Inc. Southeast -C. K. Beaver and Associates. Inc. 1,000 w. days, 500 w. nights; 580 kc. Directional -separate patterns day and night. Operating schedule: 3:59-1:00 am. CST. 15/0 national business only. General: 2b, 3d, 4a. 5. Rate Protection: 15b. Basic Rates: 204. Contracts: 90a. Cancellation: 70a. 70d, 71a. Affiliated with MBS Radio Network. Member: Mid -South Network. No. 4 Eff 4/1/66-Rec'd 3/1/67. Ix 13x 26x 52x 150x 1 min or less WTUP 1953 Media Code Lee Broadcasting Corp., Box 258, Hotel Tupelo, Tupelo, Misa, Phone General Manager -Tommy Esteso. Commercial Manager -Beatrice Pinkard. PRO Time Sales, Inc. Bernard I. Ochs Co. R. S. Crane Company, Inc. 9. FACILITIES 1,000 w. days, 250 w. nights; 1490 kc. Operating schedule: 24 hours a day. CST. 15% on station time only: no cash discount. General: la, 2b, 3a, 4a, 4d, 5, 6a, 7b. 8. Rate Protection: 10e. 11e, 12e, 13c, 14c, 15b. Basic Rates: 20b 2Ia, 21b, 21e, 21d, 22a, 23a, 24b, 25a, 26, 28b, 28c, 29a, 291,, 30, 33d. Contracts: 40a, 42b, 42d, 44a, 45, 46, 47a, 48, 49, 51e. Comb. Cont. Discounts: a, 62a, 62d. Cancellation: 70a, 70e. 71a, 72, 73a. Prod. Services: 82. Member: Skyline Network. Eff 2/1/88-Rec'd 1/28/68. Ix 156x 260x 384x 1 min or lesa PROGRAM l hr 1/2 hr 1/9 hr s min 1 ti ti ti U._..._..-_...._ ti... _......_ VICKSBURG (2 AM; 1 FM) %%arrett County -Map Location C-7 See BRIM consumer market map and data at beginning WQBC 1931 Media Cede Delta Broadcasting Co., Inc., Post -Herald Bldg., Vicksburg, Miss Commercial Manager -L. L. Miller. 1,000 w. days, 500 w. nights; 1420 ke. Stereo. Operating schedule: 6:00 am -11:00 pm. CS?. 15/0 time and announcements only. General: la, 2b, 3b, 4a, 5, 6a, 7b, 8. Rate Protection: 1013, 11e, 12b, 13b, 14b, 15e. 15b. Basle Rates: 21b, 22a, 22b, 24b, 25a. 28a, 28e. Contracts: 40a, 47a. Comb.; Cont. Discounts: 61e. Cancellation: 73a, 73b. Affiliated with MBS and KIM Radio Networks. Member: Southeastern Key Market Netwcrk. Rates effective January 1, Rates received December /PROGRAM RATES 1 hour._..._ minutes...-_._ /2 hour._..-_ minutes /4 hour._ minute or less to 12 times..-._ Net 100 to 149 times. 20% 13 to 25 times.. 5% 15G to 299 times_ 25% 26 to 51 times_ 10% 300 or more times._ 80% 52 to 99 times w. 15% WQMV (FM) 1966 Media Code WQMV Radio Co., Box 1111, 2895 Clay St.. Vicksburg, Miss Phone WQMV (FM) : Programmed for adults or all ages 6:30 am -10:30 pm M -Sun. Middle-of-the-road music, featuring top artists, current hits, standards. ehowtunes and film music. NEWS: 5 min on hour, news headlines on half hour. National. international, regional and local news. Community news and public affairs 18 times daily. 5 air personalities emcee entire operation. SPORTS: football local and live college football. RELIGIOUS: taped programs Sun. 5 min farm show daily M -Sat. Detailed weather forecast daily. COM- MERCIAL POLICY: only 5 one minute announcements permitted in 30 min segment. Reed 7/13/67. Pres., Oen'l Mgr. & Prog. Dir.-Waymond Eugene Underwood. 5. FACILITIES Eltl' 56,080 w.; 98.7 mc. Operating schedule: 6 am -11 pm, CST. Antenna ht.: 310 ft. above average terrain. 1V0 time only. 300x General: la, 3a, 4a, 5, 6a. 7b, Rate Protection: 10e, Ile, 12a, 13e, 14a. 15b. Basic Rates: 20b, 21e, 22b, 23e, 2.4a. 25a, 26. Contracts: 40a, 43, 44b. Comb.; Cont. Discounts: 60a. Eff, 3/1/66-ltec'd 3/23/86. lx x 52x 100 words words or less PROGRAM lx 13x 28x 52x 1 hr /2 hr /4 hr min Announcements and programs cannot be earn larger discounts. 104x x combined to WVIM 1948 Media Code Radio Misalsaippi, Lie., 906 Clay St., Vicksburg, Miss Phone Station blanager-john F. Shea. George T. Hopewell, Inc. Southeast -Dora -Clayton Agency. Inc. 8. FACILITIES 250 w.; 1490 be. Operating schedule: Sundays 7:00 a.m. to 11:00 p.m.: weekdays 6:00 a.m. to midnight. CST. 15% time only; 10 days. 5. GENERAL ADVERTISING See Boded regulation General: la, 3a, 9a. 4d, 5, 8a, 8. Rate Protection: 10b, 11b, 12b, 13b. 14b. Basic Rates: 22a, 23a, 24a, 28, 29a. Contracte: 40e, 45, 48. Comb.; Cont. Discounts: 60a, 81b, 61e, 62b, Cancellation: 70a, 70e, 71b, 73a. Rates effective Mardi 1, Rates received December 4, /PROGRAM RATES 1/2 hr. 1/4 car. 5 min. Spots 1 time_._.-_._ tlmea..._ times times._ times._ times tlmee..._._ ,000 times..._._...y WAYN ESBORO Wayne County -Map Location G-9 WABO 1954 Media Code Martin Broadcasting Co., Box 507, Waynesboro, Miss Phone President -Wilbur J. Martin, Sr. General Manager -Chuck Burgess. Production Manager -Bill Martin. Hal Walton & Company, Inc. Southeast -C. K. Beaver & Associates, Inc. 250 w. days; 990 kc. Operating schedule: Sunrise to local sunset. CST. 15% time only. General: 2b. 3d, 4e, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b, 21e, 22b, 23a, 24a, 26, 29a, 33e. Contracts: 40a. 42d, 44b, 45, 46, 47a. 49, 51a, 51b, Comb.; Cont. Discounts: 60a, 601, Ola, 62a. Cancellation: 70b, 70e, 71a, 72, 73b. Affiliated with American Information Network. Affiliated with KBS. ER 2/1/67-Rec'd 6/24/68. PER MO: 1t1 50tí min.. -._ sec sec PROGRAM PER MO: I ti 6ti II tl I6ti 21 ti hr..._.._ /2 hr /4 hr min WEST POINT Clay County -Map Location F-4 See SEWS consumer market map and data at begin - nine WROB Media Code Bob McRaney Enterprises, Inc., WROB Bldg., Henry Clay Hotel, West Point, Miss Phone Pres. & Gen'l Mer. -Bob McRaney, Sr. Station Manager -Jack King. Sales Manager -Jack Dalton. MISSISSIPPI George T. Hopewell, Inc. South -C. K. Beaver and Associates, Inc. 250 w.; 1450 ke. Non-directlonaL Operating schedule: 5:30 am -10:15 pm weekdays; 6:00 am -10:15 pm Sat and Sun. CST. 15/0 time only; payable when rendered. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 3b, 4e. 4d, 5, 6a. 8. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 20a, 22a, 23a, 24b, 26, 28b, 29a. Contracts: 40a, 45, 46, 47a. Comb.; Cont. Discounts: 60b, 81e. Cancellation: 70a, 70e. 71a, 73a. Affiliated with MBS and KBS Radio Networks. Retes effective March I, Rates received March /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 min. 1 time times times times times times times_ WINONA Montgomery County -Map Location G-8 See SRDS consumer market map and data at tnrinning WONA 1955 Media Code Southern Electronics Co., Inc.. Telephone Bldg.. Summit St., Winona. Miss Phone General Manager -Bob Evans. M. A. Sales Company, Inc. 1,000 w. days; 1570 ke. Operating schedule: Sunrise to local sunset. CST. 15% on time and talent; no cash discount. General: 2b, 3d, 4e, 5. Rate Protection: 15b. Beale Retes: 29a. Contracts: 40a. Cancellation: 70a, 70d, 71a. Affiliated with KBS Radio Network. Member: Mid -South Network. Rates effective Rates received December U ti300u 1 minute or less YAZOO CITY Yazoo County -Map Location C-6 See REDS consumer market map and data at begin. oing WAZF 1847 N.t Media Code , Inc. Box 47, Yazoo City, Miss Phone Manager/Owner-Frank Bonfield. George T. Hopewell, Inc. 3, FACILITIES 1,000 w. days, 250 w. nights; 1230 ke. Nan-direetional. Operating schedule: 5:30 am -11:00 pm. CST. 15/0 net time; 10th of following month. General: la, 2e, 2b, 3a, 3b, 8c, 3d, 4e, 4d, 5, 6e. 7b, 8. Rate Protection: 10a, 12a, 13e, 14e, 15b, 16. Basic Rates: 20a, 20b, 21a, 21b, 21e, 21d, 22a, , 24b, 25a, 26, 28a, 28c, 29a, 29b, 30, 33b. Contracts: 40a, 41, 44a, 44b, 45, 46, 47a, 48, 49, 51e, 51b. Comb.; Cont. Discounts: 60a, 60d, 60e, 601, 61e. 62a, 82b, 82d. Cancellation: 70a. 70c, 71a, 72, 73a, 73b. Prod. Services: 80, 8TI1.122E RATES Rates effective May (Card No. 2.) Card received May 28, minute 1 U. 18 ti. 26 U. 52 ti. 156 ti. 812 ti. or less_ PROGRAM 1 ti. 18 U. 26 ti. 52 ti. 158 ti. 312 tl. 1 hour._ /2 hour.._ , /4 hour minutes November 1, 1968 Spot Radio Stations 499

13 11 \-F. MISSOURI L_ W tj --. Radio Household Data NOTE: County -by -county estimates of Rodio Household Data no longer appear in SRDS, With the advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by -county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Negro Population Data (January 1, 1968) STATE TOTAL ,000 METRO AREAS St. Joseph 3,100 Columbia 4,400 St. Louis 343,800 Joplin 1,100 Springfield... 2,900 Kansas City ,400 Total Metros ,700 * H < g ó + D : $ F p ^ Z z,o; tt z m Z m tz Le $+ * _F ` ~ e A A.1' G D ó y A.. m * * g Z *... A < m +* _ m o r,sd'., ; z ó p_ =C -) Be Y'n O Z* z i 2 P. * 11 Á go Ó É `^ c * J, e^a, Z m* 'Ft Z g3,' m " N* = m f Z 0 Z go g ÿ..- n ^ z ó + Á> O* z * I o^ ` T ' º 4 3a 1$1s 1,-Z!Ó ` g r" 2, m 3 ',1 séló IT A m o r Z I fffff* ó Ó tlw01i10 tí Z O Ç KANSAS Z n 2 m o A ati77:* D 5,3 n n f z= F 0o 3 Z m - 3 m* D* e Qÿ %ji"mi g F óe ' 3 Á m De ÿ tg,ÿi ó Z n ó z *äá ', JJ r o ó I z Z *d z + H :51_' z *, m < l 2 Le., g 11*1 W á ó a s F A S i Ì e 5 r-» C7 ( xb Á f i3 m z m ñ Aá g- ;-; +s Á ÿ '_.*a* o ' Z * m * o a wy < Z*p A,w ZL 0 i a m :e ó J e - T g,. 2 N v *. O B*z O ñ - r', o Á* Z á +ÿ ; t ñ ié m Á I Z -m- * ti a = c om 8* z ' < m D _* ' i m á > Z ÿ Z m n -c Z 1 s C o tp W 1 Z t n. Ñ - ÿ 8 e G Z _ s rg A Ç * ó s _ i m g 0 3 _ '- I F n ö 5çñ 3 e ^ 1+g Zl>rz n * n n0 3 I'O Á- y 3ó-, ÿ â n' i11 m `ó fr: V Ó * i tf' ÿ,nm I J -n g c o -ñ.-_ ap F*woi/ j11 ' A11 ñn fn3 Fó íi «ÿ= #y = ` 29 '- O* Li. ít., 0 4 4S f <8 C z s ' - -` Zà- > x *g z m á v. i º 2- z Z -y > m4 mz p \ o O x *á O Gl $ nb 3 F : v * g' * g L7 Z -' n y Z m - I Z > ` íá _ r- no m,1\ j ` ó _ z ó RW StO c t x I ú 2 ta á O jyñ ó ~ A `902 ' Z n Z - rl *,5+ Z Z ñ(]8 á `--r T Ì) = ' A N7 ` ` T 0 8 d -m t ó -rr 11 `` 3r m Nn = Tg pc dtw t~á`r8 ó *a, d ^' > <ó *!Om <'w mt O ñ ºi _*` n ' >tº* m = *= 8 º 9.mmH D Z l i,/o,zn ` z k *O0g -t.î :'= h `_' Z 3 ó - r * B1 m -- 0,.11f O -c3 37 n n A Á ó S2 áfó 8 _ 3\ r z _ Á ñ ó dái = 2 4c$jm 2 = _ O 03: * * UQprPr» F` m. n: z z z Z 'zm c D* -1 :>& A " n S. ' I Av y.z `oqs Z 10 Z IQ m!z z 0 rn 0v 1 _ a TN NiUCK = IF ". Z m O\ j _ z a a, -< o CD 7C * * ÿ Z c?ay! ó " a e \t o m y we \ O s1 \\ á..o r. y $w à z,.. a > - O Á T pz c9 3 x -"'f q Á " *- " r- o ; "" *, (/i _ rn Ñ Z ;-z- Er á ô2wm \1 (íi m a DZ O ó ó ó I\ ^ Ñ cd O ÿ º1-1 L O Sn C á P ó O l70" L1!1J* -ti Ñ g =o E z y g Cp w= 9. m 3, n-* Ç CD CD... (De g a a p s^ o= r s m ós -3- ; :? -'?*- * t z - «*1 D Hrn rn d m O C z co I V I OP _D- 500 Spot Radio Stations November 1, 1968

14 State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. Bellefontaine Neighbors - St. Louis Berkeley -St. Louis Estimates for: STATE COUNTY -Map Loe. imetropolitan Area State, County, City, Metro Area Data CITIES AND COUNTIES - This list shows counties in which cities are located. Cities are first, counties next. Cape Girardeau -Cape Ferguson -St. Louis Hannibal -Marion Jennings -St. Louis Kirkwood -St. Louis St. Charles -St. Charles Girardeau Florissant -St. Louis Independence -Jackson Joplin -Jasper Overland -St. Louis St. Joseph -Buchanan Columbia -Boone Gladstone -Clay Jefferson City -Cole Kansas City -Jackson Raytown -Jackson St. Louis -St. Louis Population Households 1/1/68 1/1/68 (000) (000) ($000) Consumer Spendable Income % Distribution of Families Per Household to to to to and (3) over -Total Retail Sales - Per Household ($000) (S) Food ($000) Retail Sales By Selected Store Types General Home Drug Mdse. Apparel Furn. ($000) ($000) ($000) ($000) Automotive (5000) Service Station ($000) MISSOURI Sedalia -Pettis Springfield -Greene University City -St. Louis Webster Groves -St. Louis Fasten.. per Cars 1/1/68 (000) Farm Population 1/1/68 (000) Grose Farm Income 17 (6000) MISSOURI STATE TOTALS ADAIR F-2 ANDREW C-2 ATCHISON B-1 AUDRAIN F-3 BARRY D-7 BARTON C-5 BATES D-4 BENTON E-4 BOLLINGER J-6 BOONE F-3 Columbia Columbia Metro Area BUCHANAN C-3 St. Joseph St. Joseph Metro Area BUTLER H-7 CALDWELL D-2 CALLAWAY F-3 CAMDEN E-5 CAPE GIRARDEAU J-6 Cape Girardeau CARROLL E-3 CARTER G-6 CASS D -4t CEDAR D-5 CHARITON E-3 CHRISTIAN E-6 CLARK F-1 CLAY C-3 Gladstone CLINTON D-3 COLE F-4 Jefferson City COOPER E-4 CRAWFORD G-5 DADE D-6 DALLAS E-5 DAVIESS D-2 DE KALB C-2 DENT G-5 DOUGLAS F-6 DUNKLIN H-7 FRANKLIN G-4 GASCONADE G-4 GENTRY C-2 GREENE E-6 Springfield Springfield Metro Area GRUNDY D-2 HARRISON D-2 HENRY D-4 HICKORY E-5 HOLT C-2 HOWARD E-3 HOWELL F-7 IRON H-5 JACKSON C-3 Independence Kansas City2 Kansas City Metro Area Raytown JASPER D-6 Joplin3 Joplin Metro Area JEFFERSON H-4 JOHNSON D -4t KNOX F-2 LACLEDE F-5 LAFAYETTE D-3 4, , ,075, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,140, , ,648,697 1, ,715, , , , , , , , , ,215 8, ,285,103 5,674 1,562, ,580 1,183, , ,314 6, ,917 6, ,952 7, ,617 7, ,105 6, ,337 5, ,671 6, ,165 4, ,887 5, ,435 7, ,717 9, ,539 7, ,717 5,389 4,347 7,878 7,187 6,099 5,137 4,683 4,681 4,950 6,763 7,905 6,763 7,114 2,349 2,370 10,450 6,944 2,658 4,308 2,280 1,371 24,105 20,700 24,105 1, , ,161 3,758 4,161 4, ,970 2, , ,830 10,629 11,830 1, ,705 1, ,797 9,309 9,797 1, , , ,213 5,886 6,213 8, ,043 5,207 33,198 7,592 26,306 10,399 8,863 8, ,908 5,460 31,066 7,592 24,513 10,399 8,543 8,459 5,972 5,758 7,244 4,691 7,186 7,197 6,870 4,886 5,302 6,272 6,367 5,408 5,452 7,820 7,464 6,175 8,727 9,627 7,553 4,899 5,485 4,491 5,837 6,615 4,912 5,684 6,138 6,715 6,085 6,919 7,187 7,116 7,187 6,248 5,691 6,270 5,695 7,707 6,970 5, ,043 61,416 12,089 36,320 17, ,441 84,551 25,413 3,254 46,723 18,376 19,998 13,394 14, ,368 15,625 21,039 75,820 67,634 24,991 17,114 8,746 14,275 13,036 9,707 16,271 8,961 54,226 97,586 25,159 18, , , ,198 28,030 20,008 33,501 3,536 16,220 20,940 41,451 7, ,331 9, ,438,892 7, ,356 7,978 1,179,938 9, ,274,641 7,753 46,656 7, ,352 7, ,186 7, ,352 6, ,104 6, ,925 6, ,979 5, ,279 7, ,558 5,207 5,980 4,494 5,495 4,703 7,632 8,645 5,869 3,013 3,589 6,493 5,361 3,275 4,984 7,497 2,468 5,208 5,956 7,352 5,295 3,688 4,185 4,680 4,511 4,854 4,596 3,983 5,164 6,208 6,151 7,551 6,416 7,154 6,416 6,658 5,620 4,978 2,806 7,836 6,463 6,051 6,135 6,299 3,968 5,710 5,587 5,936 5,640 6,368 5,640 3,735 3,824 4,990 6,528 6,350 33,198 11,377 2,518 5,061 3,649 16,583 12,954 4, ,996 2,969 3,082 2,175 2,290 42,638 10,793 2,949 13,600 13,106 3,887 3,177 1,032 1,892 2,096 2,164 3,369 1,413 10,083 18,443 4,167 2,569 45,722 41,983 45,722 4,253 3,317 6, ,515 3,307 6,526 3, ,031 34, , ,695 14,437 26,348 13,216 26,348 24,471 7,586 1,394 6,677 8,341 7,592 1, , ,276 2, , , ,065 3, ,198 2, ,679 19,479 19, , , ,350 5,595 55, ,827 1,072 6,213 4,528 6,213 3,081 1, ,285 26,306 10,399 7,226 3,248 2,161 1, ,632 6,239 8,913 5,659 1, , , , ,824 8,297 1, , ,884 4,587 1, ,353 37,763 40,353 2, , ,047 3,433 1, ,390 11, , ,238 8,402 24,869 19,358 24,869 4,847 2,030 1,089 4,528 3, , ,004 5, ,707 3,492 1, ,579 17,373 17, , , ,874 4,174 90, ,156 1,677 6,213 4,658 6,213 5,171 1, ,120 1,854 8,863 3, ,590 6, , , ,894 3, ,119 2,913 1, ,356 13,295 13, , , ,858 5,233 48,244 92,077 1,465 6,354 4,248 6,354 2,508 1, ,093 2,146 1,420, ,404 1, ,665,733 5,540 3, ,087 3,556 2, ,491 2,172 2, ,546 11,004 5, ,718 5,363 3, ,412 3,293 1, ,509 3,318 2, ,688 2,308 1, ,614 4, ,893 20,807 11, ,633 18,915 8,513 20,807 11, ,937 13, ,151 24,240 9,965 24,937 13, ,022 6, ,308 1,225 1, ,691 4,397 6, ,750 2,884 2, ,164 17,134 7, ,775 14,698 5,347 3,862 3, , ,197 8,752 9, ,198 3,755 1, ,691 3,522 1, ,955 2,677 2, ,151 1,076 3, ,969 45,999 17, ,102 2,356 3,994 2, ,547 14,844 6, ,902 12,997 4,473 3,398 2, ,505 2,848 1, , ,446 2,611 1, ,228 3,051 2, , ,276 1,494 1, ,661 2, ,038 12,012 6, ,524 19,198 12, ,214 4,650 1, ,502 3,785 1, ,809 61,112 25, ,511 58,125 19,176 61,112 25, ,578 2, ,194 2,096 2, ,385 6,527 3, , ,200 2,966 1, ,845 1,775 1, ,702 7,509 5, ,367 1,585 1, , , , ,482 31,894 17, ,873 64, , , ,020 7,390 30,812 17, ,214 22,445 8,284 30,812 17, ,339 12, ,884 6,933 4, ,747 2,158 1, ,858 9,782 4, ,486 8,846 6, ,659 LAWRENCE D-6 LEWIS F-2 LINCOLN G-3 LINN E-2 LIVINGSTON D-2 McDONALD C-7 MACON F-2 MADISON H-5 MARIES F-5 MARION G-2 Hannibal' , , , , , , , , , , ,367 6,025 6,185 5,679 6,499 6,019 5,650 6,053 6,254 4,968 7,227 6, ,312 16,578 28,946 30,873 42,422 15,961 27,874 13,144 5,864 47,754 38,866 4,315 4,481 5,370 5,696 7,856 4,851 5,259 4,745 2,641 4,790 4,983 5,941 2,417 5,585 6,073 6,230 2,365 5,055 2,696 1,285 9,721 7,884 1,109 1, ,814 1,434 3,484 1,337 3, , , ,588 1,930 1,039 1,620 1, ,026 1, , ,235 3,085 1, , ,702 1,828 6,852 5, ,393 4,820 2, ,794 6,582 2, ,348 6,012 2, ,451 6,414 2, ,887 3,065 1, ,822 5,422 3, ,085 1,605 2, , ,197 9,682 6, ,978 7,195 4,239 (2) Includes portion in Clay County. (2) Includes portion In Newton County. (4) Includes portion In Rails County. (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made In military commissaries, post exchanges and eating places on military posts in these counties. November 1, 1968 Spot Radio Stations 501

15 MISSOURI Estimates for: STATE COUNTY -Map Loe. Population Households City I/I/68 1/I/68 Metropolitan Area (000) (000) MERCER D MILLER F MISSISSIPPI J MONITEAU F MONROE F MONTGOMERY G MORGAN E NEW MADRID J NEWTON D NODAWAY C OREGON G OSAGE F OZARK F PEMISCOT J PERRY J PETTIS E Sedalia PHELPS F PIKE G PLATTE C POLK E PULASKI F -5t PUTNAM E RALLS G RANDOLPH F RAY D REYNOLDS G RiPLEY H _... _._ ST. CHARLES H St. Charles ST. CLAIR D ST. FRANCOIS H ST. LOUIS H -4t 1, Bellefontaine Neighbors Berkeley Ferguson Florissant., Jennings _ Kirkwood Overland St. Louis......_ St. Louis Metro Area.. 2, University City Webster Groves STE. GENEVIEVE H SALINE E SCHUYLER F SCOTLAND F SCOTT J SHANNON G SHELBY F STODDARD J STONE E SULLIVAN E TANEY E TEXAS F VERNON D-5..._ WARREN G WASHINGTON H-5..._ WAYNE H-6... _..._._ WEBSTER E-6... _ WORTH C WRIGHT F Consumer Spendable Income % Distribution of Families Per Household to to to to and ($000) (9) over 9,407 26,766 31,195 19,826 20,348 21,623 17,697 41,126 65,150 41,997 15,059 18,928 9,520 57,019 25,429 83,240 62,455 55,161 34,634 63,814 22, ,433 10,633 16,169 52,209 36,581 9,123 12, ,723 64,199 13,446 76,277 5,534 5,896 6,129 5,569 5,560 5,660 5,860 5,917 6,483 6,531 5,598 6,047 5,877 6,335 5,873 6,508 6,826 6,590 6,130 7,227 5,376 13,846 5,481 6,851 6,816 6,675 8,689 5,4 4 6,294 5,722 6,673 State, County, City, Metro Area Data Retail Sales Total Retail Sales-- By Selected Store Types Per General Home Household Food Drue Fúmé. ($000) (8) ($000) ($000) (9000) ($900) (9000) 7,907 30,251 28,964 20,132 14,667 21,643 16,206 28,572 51,610 36,963 12,296 15,249 7,191 31,684 25,513 66,689 60,849 44,697 35,134 26,148 23,744 36,083 10,133 13,945 42,493 23,383 5,845 9, ,975 68,283 10,412 53,058 5,037,001 10, ,901,429 50,145 58,502 83, ,472 70, ,738 74,732 2,180,844 6,856, , ,767 23,840 56,865 7,561 12,560 67,838 9,670 18,288 48,816 13,774 15,652 18,610 28,641 40,253 19,144 21,453 12,160 20,941 6,097 22,263 7,621 16,317 8,667 15,897 15,578 24,298 7,596 67,507 10,857 85,413 12,499 59,276 9,330 43,373 9,154 1,269,873 9, ,927,403 14,644 52,378 17,152 39,510 6,870 7,492 5,007 6,343 6,986 5,402 6,137 6,140 6,497 6,495 5,242 5,529 6,754 6,077 5,323 5,109 4,870 5,807 5, ,047 48,476 7,643 11,551 48,184 5,373 12,656 39,549 11,694 10,491 22,390 23,288 29,957 13,292 14,831 9,129 21,096 5,602 24,776 4,651 6,663 5,690 5,655 4,007 5,666 5,366 4,111 5,135 5,749 4,571 4,872 4,439 3,520 5,892 5,214 6,650 5,340 6,218 2,961 5,640 3,583 5,223 5,909 5,547 4,267 5,567 4,113 5,198 6,694 4,431 4,642 1,200 4,852 4,707 3,561 2,723 3,788 4,097 5,284 10,114 5,041 2,006 2,897 1,235 7,074 2,649 11,955 11,499 7,753 6,485 6,961 2,486 7,386 1,891 2,790 8,508 4,393 1,292 1,577 24,993 16,180 2,366 14, , , ,644 1,632 1,574 1, ,771 2, , ,309 1, , ,378 1,852 4,524 1, ,058 1,426 4,895 6,124 5,925 2,377 1, ,269 1,341 1, ,416 1, ,366 5, , ,386 1,686 1, ,703 3, ,747 2,420 1, , ,165 2, , , , ,196 1,728 1, , , ,834 1,779 4, , , ,073 2, ,604 5, , , , , ,172 2,480 2,355 5, ,550 8,350 1,562 2, ,256 18,945 5,723 5,337 1, ,100 11,146 2,684 44,503 5, ,667 15,928 4,017 1,334 1,716 1,123 5,415 9,713 1,844 6,722 2,369 1,511 5, ,143 43, ,530 71,257 76,508 5, , , , , ,102 2,894 19, ,322 1,472 1,784 4,495 17,702 4,191 1, ,275 4,624 6,387 5,062 5,834 4,962 3,002 4,247 4,975 5,516 4,353 6,307 4,496 5,026 4,220 3,680 3,836 4,906 5,335 5,830 3,752 9, ,902 10, ,579 6,836 1,326 1,797 3,541 3,174 6,364 2,437 4,706 2,427 3, , , , ,000 8, , ,059 1, ,379 1,314 3, , , , , , Automotive.9000) 1,642 5,423 4,752 4,538 1,591 2,687 1,614 3,343 12,963 5,767 2,389 3,782 1,006 5,348 2,771 12,992 12,305 7,803 4,863 4,596 6,670 7,685 1,289 1,027 7,965 3,197 1,152 1,573 19,379 14,172 1,966 12,568 Service Station ($000) 708 3,281 3,287 1,450 1,514 3,133 1,944 3,563 6,134 4,569 1,084 1,554 1,193 3,425 3,398 8,011 6,545 4,572 3,711 5,777 1,969 6, ,944 4,397 2, ,817 5,469 1,265 5,475 Passee- Farm Grose ger Popu- Farm Care lotion Irrseme 1/1/68 1/I/ (000) (000) ($000, , , ,817 16,108 2,321 18,953 7, , , , ,400 1,149 8, , , , ,144 2,022 1,911 7,359 1,038 1,483 6,404 1,061 1,998 3,874 5,841 3,968 1,550 2,735 1,213 3, ,275 1,251 3,982 2,205 6,347 2,625 6,032 3,210 78, , ,852 2,574 1,798 4,010 1,243 2,002 4, ,662 3,289 1, ,793 3,063 3,686 2,081 2,057 1,085 2, , ,139 9,020 27,925 10,575 19,690 13,882 8,062 50,574 11,253 32,737 6,923 12,768 5,707 49,458 12,488 22,266 7,080 23,929 15,376 16,058 4,293 8,805 12,463 11,283 21,389 2,147 4,230 17, , , , , , , , , , , , , , , , , , , , , , ,854 (a) St. Louis County data includes Independent City of St. Louis data. (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. MISSOURI THIS STATE OBSERVES DAYLIGHT SAVING TIME. AURORA (1 AM; 1 FM) Lawrence County -Map Location D-6 KSWM 1981 Media Code Galen O. Gilbert, dba Radio Station KSWM, Jefferson. Aurora, Mo Phone Owner -Galen O. Gilbert. General Manager -Joe L. McCullah. Assistant Operations Manager -Ralph Lynch. 500 w. days; 940 kc. Operating schedule: 6 am -local sunset. CST. Partial simulcast operation. Simulcast 6-8 am. For non -simulcast fatalities see KSWM-FM. 15/2 -when paid by 10th. General: la, 2a. 3a, 3b, 4b. 4d, 5. 6a. Rate Protection: 10a, 14a. Basic Rates: 20a, 22a. 29b, 25a, 28c. 29b. Contracts: 40a a. Comb.: Cont. Discounta: 60a, 61a. Cancellation: 70a. 70c, 71a. Prod. Services: 82. No. 4 Eft 4/1/68 -Reed 3/31/66. PER MO: I min ^I min 1 z _.._..._.._ x..._.._.._ z 8 L z. 75 x..._.._ z 16 z z z % discount on total billing when like amount of spots purchased for AM and FM. 8. PRORAM PER MO: 1/2 hr 1/4 hr 5 min 1 z z..._.._.._.._..._.._.._..._ z z L z L z L z KSWM-FM 1968 Media Code KSWM, Inc., Box 410, Jefferson, Aurora, Mo Phone Manager -Joe McCullah. Sales Manager -Ralph Lynch. Chief Engineer -Bill Rapp. ERP 2,700 w. (Morio. á vert.); mc. Stereo. Operating schedule: 6 am -11 pm daily. CST. Antenna ht.: 200 ft. above average terrain. Partial simulcast operation. Operated separately 8 am -10 pm. For simulcast facilities see KSWM. 15% time only: payable 10th of following month. 5. GENERAL ADVERTISING Bee coded regulations General: la. 2a, 3a, 3b, 3d. 4b, 4d, 5, 6a. 7a, 8. Rate Protection: 10a, Ila, 12a, 13a, 14a. Basic Rates: 206, 21c, 21d, 22a. 25a, 28b, 28c, 29a. Contracts: 40a, 41, 92a, 43, 44a, 94b, 45, a. Comb.: Cont. Discounts: 600. Cancellation: 70a, 70e. 71a. No. 1 Eft 11/1/67-Rec'd 2/7/68. PER MO: I 1 ti min 3.75 (`) I min 2.15 () 1.80 ti 4 ti tl ti ti ti ti._..._ ti () 30 sec or less. 10% discount on total billing when like amount of spots purchased for AM and FM. 1 min, 20 ti (1 day) U 20 ti ti..._.._ 200 ti min. 10 ti (1, 2 days) min. 15 ti (1, 2, 3 days) min, 20 ti (I wk) min. 25 ti (1 wk) min, 30 ti (1 wk) sec, 20 ti (1, 2, 3 days) sec, 30 ti (1 wk) words, 10 ti (1 day) words, 20 ti (1, 2 data) words, 30 ti (1 wk) PROGRAM PER MO: 1/2 hr 1/4 hr 5 min 1 tt ti ti ti ti ti ti ti ti ti BOLIVAR Polk County -Map Location E-5 KBLR 1961 R A Media Code Shepherd of Use Bille Broadcasting Co E. Division. Bolivar, Mo Phone General Manager -Gene Gideon. Chief Engineer -Dave Rosmis. Program Director -Carrie Luther. (This listing continued en next page) 502 Spot Radio Stations November 1, 1968

16 Bolivar -K B L R -Continued Magic Circle Time Sales. 250 w. days; 1130 kc. Operating schedule: Sunrise -local sunset. CST. 15% on time only. General: la. 2a, 3b, 3c, 9a, 4d, 5, 8a, 7a, 8. State Protection: 10e, 11e, 12e, 13e, 14e, 15a. Basic Rates: 20b, 21b, 21c, 23a, 24a, 24b, 24c, 25a, 28c, 30, 33a. Contracts: 41, 44a, 44b, 46, 47a, 49. Comb.; Cont. Discounts: 60d, Bib. Cancellation: 70a, 70c, 71b, 73b. Member: Magic Circle Network. Eff 8/1/67-Rec'd 8/3/ SPOT ANNOUNCEMENTS 20/30 sec /60 sec 2.00 PER MO: Discount... 5% 10% 15% 20% 25% BOONVILLE Cooper County -Map Location E-9 See SItDS consumer market map and data at beginning KWRT 1953 R A B Media Code William R. Tedrlck, KWRT Bldg., Radio Hill Rd., Boonville, Mo Tuxedo Other Studios -Fayette. Mo. Phone KWRT: Programmed for general interest. FARM: 6-8 am market reports, weather, county agent reporte, university extension reports, farm news, interviews, world, state and local news, sports am middle-of-the-road music and news on hour am local news, discussions, interviews and audience participation. 11 am -noon news, weather, farm features, sports, markets, music. 1-3:30 pm news on hour, middle-of-the-road music, light ciassicals and show music. 3:30-4 pm current hit music. 4-5 pm top hit tunes. 5 pm -sign -off, news, weather, assorts, general popular music. Rec'd 8/7/67. Owner & Gen'l Mgr. -William R. Tedrick. 1,000 w. days; 1370 kc. Operating schedule: 5:45 am -local sunset daily and Sun. CST. 15/0 time only: 10 days. General: 3a, 3b, 4a, 5, 6a, 7a, 8. Rate Protection: 15b. Basic Rates: 22e, 22b, 23a, 24b, 25a, 28a, 29a. Contracts: 40a, 45, 46. Comb.; Cont. Discounts: BOb, 81a. Cancellation: 71a, 73a. Rates effective June 1, (Card No. N-1.) Card received August 31, /PROGRAM RATES 1 1/2 1/4 5 hr. hr. hr. min. 1 time times times times times ^f0 times times 35 On SATURATION SPOTS 10 or more used In one day, 25% dlacounl 1 min. or leas BOWLING GREEN Pike County -Map Location G-3 KPCR 1966 Media Code Pike County Broadcasting Co., Box 1, U. S. Hwy 54 at County Rt. AA, Bowling Green, Mo Phone KPCR: Programmed for general interest.. Country and western music and agricultural programming featured. 4 air personalities using informal approach. Heavy emphasis on local public affairs. MUSIC 75%. NEWS: national. local and regional 20%. FARM: interviews and reports 5%. Country and western music sign -on -10 am. Middle-of-theroad and e and w 10 am -2 pm. Middle-of-the-road 2-5 pm. C and w 5 -sign -off. Farm market report 15 min after sign -on & 12:15 pm. Opening markets (farm and Wall Street) 9:30 am, closing markets 4:30 pm. Community bulletin board 4 times per day, 2 in am, 2 in pm. Vital statistics 9:15 am & 3:15 pm. Farm interviewa M -Sat 12:30 pm. ltec'd 7/12/67. Pres. & Gen'i Mgr. -J. Paul Sab ia. Station Manager -Betty A. Sabots. 1,000 w. (250 critical hours); 1530 he, Operating schedule: Sunrise -local sunset. CST. 15/0 time only; net 10 days. General: lb, la, 2b, 3d, 9a, 4d, 5, 8a, 7b, 8. Rate Protection: 15b, 16. Basic Rates: 20a, 21a, 21c, 22b, 25a, 26, 28b, 28e a. Contracts: 40a, 41, 45, 46, 47e, 48, 49, 51b. Comb.; Cont. Discounts: 606, 801, 62d. Cancellation: 70c, 72, 73b. Prod. Services: ER Rec'd 5/22/67. I min 30 see 20 see 1-5 tl _ tl Specified time -add.25 per spot PER MO: I min SO see _.._ PROGRAM (I a week minimum) 1 hr 50 1/4 hr_..._..._..._.._ /2 hr 27 5 min..._..._..._... 6 NEWSCASTS 6 per wk minimum - 8 WEATHER BRANSON Taney County -Slap Location E-7 See SitDS consumer market map and data at beginning KBHM 1956 Media Code Shepherd of the Hills Broadcasting Co- ill W. Pacific, Branson, Mo Phone TWX AP. Station Manager -Orville Barton. Sales Manager -Chet Kemper. Regional -M. Richard Bradley. Magic Circle Time Sales. 1,000 w. days; 1220 ke. Operating schedule: Sunrise -local sunset. CST. 15% on time only; no cash discount. General: la, 9a, 4d, 5, 6a, 7b. 8. Basic Rates: 20a, 22a, 23a, 24b, 25a, 28b. Contracts: 40a. 46. Comb.; Cont. Discounts: 60a, 60c, 60k, 61a. Cancellation: 73a. Member: Magic Circle Network. Rates effective Rates received August 14, (ROS) 1 ti tl..._.._..._ ti 2.50 (ROS) PER DAY: 1 min 30 sec 20 sec 10 see 10 ti PROGRAM 1/2 hr 1/4 hr 10 min 5 min l ti..._..._...._ ti..._..._.._._._ ti _.._.._.._ ti._ ti..._.._.._..._ ti ti ti t BROOKFI ELD Linn County -Map Location E-2 See SItDS consumer market map and data at beginning KGHM 1955 Media Code Green Bills Broadcasting Co., 308 N. Main, Brookfield. Mo Clearwater Manager -Calvin Miller. Chief Engineer -Bill Stegner. News Director -Erwin Chenowith. 500 w. days; 1470 kc. Directional. Operating schedule: 8:00 a.m. to local sunset weekdays: 8:00 a.m. to local sunset Sunda". CBT. 15/0: rendered 1st; payable 25th. General: la, 2a, 3a, 4a, 8. Rate Protection: 15h. Basic Rates: 20a, 22a, 25a, b. Contracts: 40a, 42b, 45, a, 48. Comb.: Cont. Discounts: 60b. Cancellation: 71b. 73a. Multiple products by same corporation may not combine for monthly rate discounts. Each product takes own rate for amount of spots and/or programs used during each period. Member: Magic Circle Network. Rates effective March 1, (Card No. N-2.) Card received January 30, (1 -minute or less) Per month: Each Each 1-4 tlmea.._..._ times times...-_ Umea times or more times.._ seconda transcribed on 20 words live. Each-..._......_._ spots in a 5 -day period._.-_ spots in 12 -day period..._._ spots in a calendar month PROGRAM Per month: I hr. 1/2 hr. 1/4 hr. 10 min. 5 min. 1-3 times times times times times_ times times or more ti BUTLER Bates County -Map Location D-4 See SItDS consumer market map and data at beginning KMAM 1962 Media Code B. D. Thornton, E. E. Summers & Woodrow Behan - non, dba Bates County Broadcasting Co., Box 191, E. Nursery, Butler, Mo, Phone KMAM: Adult programming. Farm 6 am through 30 min news block 7-7:30 am, Drive time 7-8 am includes news block, middle-ofthe-road music. Entertainment 8 am -noon features sports, area and local news, middle-of-the-road music, 30 min telephone talk time. News and farm noon - 12:30 pm. Entertainment 12:30-4:30 pm includes 1 hour middle -of -the -toad, 1 hour gospel, and 2 hours country music. News block 4:30-5 pm. Entertainment 5-6 pm offers 30 min original songs and stars of 20's and 30's. followed by standard and light classic music to sign -off. Contact Representative for further details. Itec'd 8/2/ PERSONNEL "Bill" Thornton. General Manager -B. D. Program Director -J. D. Thornton. Hal Walton & Company, Inc. 500 w. days; 1530 kc. Operating schedule: Sunrise -local sunset. CST. 15%. 5. GENERAL ADVERTISING See coded reoula:iens General: lb, 3s, 3b, 3c, 46, 4d, 5, 6a, 8. Rate Protection: 10g. 11g, 14g. Basic Rates: 22b, 24a, 25a, 26, 28b. Contracts: 41, 46, 47a, b. Comb.; Cont. Discounts: 80a, 62d. Cancellation: 72, 73a, 73b. Member: Magic, Circle Network. ER -Reed 8/12/68. Ix x 365x 1 min sec sec sec All spots, 10 per day (minimum 100)-365x rate. 8. PROGRAM Ix 52x x 4-1/2 min CAPE GIRARDEAU (3 AM) Cape Girardeau County -Slap Location J-6 See SItDS consumer market map and data at beginning KFVS 1925 R A Media Code Hirsch Broadcasting Co., KFVB Radio Television Bldg., 324 Broadway. Cape Girardeau. Mo Edgewater PERSONNEL President -Oscar C. Hirsch. New York. Chicago, Los Angeles -Meeker Radio, Inc. South & Southeast -C. K. Beaver & Associates, Inc. Missouri. Kansas. Nebraska -Eugene F. Gray Co. 5,000 w. days; 500 w. nights; 980 kc. Directional -night only. Operating schedule: 8:00 am -midnight weekdays; 6:30 am -midnight Sun. CST. 15/0. General: la, 2a, 2b, 3a, 9a, 4d, 5, 7b. 8. Rate Protection: 10a, lia, 12a. 13a. 14a, 15a. 16. Basic Rates: 20e. 21a, 22a, 23a, 24b, 25a, 26, 28a, 29a, 30, 31, 33b. Contracts: 40a. 41, 42b, 42d, 44a, a, 48, 49, 50, 51a. Comb.; Cont. Discounts: 60a, 60e, 601, 82b. Cancellation: 70b, 70d, 71a, 72, 73a. Eft Rec'd 2/3/ SPOT ANNOUNCEMENTS Ix 26x 52x 104x wds PROGRAM la 26x 52x x 3I2x 1 hr /2 hr /4 hr min min K Media Code KGMO Radio -Television. Inc., South Kingshighway Cape Girardeau. Mo Phone 3i President -William M. Bryan. General Manager -Kenneth H. Lippe. News Director -Bill Royce. Grant Webb & Company Southeast -R. S. Crane Company, Inc w. days: 1550 ke. Directional. Operating schedule: 6 am -local sunset. CST. 15%: no cash di venum. General: la, 211, 3a. 3d. 4a. 9d. 5. (la, 7b, 8. Rate Protection: 10a. lia. 12a. 13a, 14a, 15a. Basic Rates: 20a, 21a, 22a, 23a, 24b, 25a, 26, b. 28c, 29a. 33c. Contracts: a s, 48, 51a. Comb.: Cont. Discounts: 60h a. 62d. Cancellation: 70a. 70c. 71a. 72, 73h. Prod. Services: Member: Magic Circle Network. MISSOURI Rates effective April 1, Rates received April 5, ti II ti ti ti ti ti seconds -80% of applicable 1 -minute rate. 10 seconda -50% of applicable 1 -minute rate. KZYM 1966 Modern Country Music R A B Media Code Mlssourl-IlUnois Broadcasting Co., 1025 Broadway, Cape Girardeau, Mo Phone President -Jerome B. Zimmer. Station Manager -L. D. SpeideL 250 W. Daytime: 1220 hr. Operating schedule: Sunrise -local sunset. CST. 15%. No cash discount. General: la, 3a, 3b. 4a, 4c, 5. 6a. 7b, 8. Rate Protection: 10a, 11a, 12a, 13a. 14a. Basic Rates: 20a, 22a, 22b, 23a, 246, 26, 29a. Contracts: 40a. 45, 46, 47a. 48. Comb.; Cont. Discounts: 60a. Cancellation: 70a, 70e. 71a, 73a. ER 1/1/67 -Reed 12/22/66. 1 min 30 sec I min 30 see x x z z z z PROGRAM x x I0 26x 52x 104x x 1 hr min /2 hr 1/4 hr CARROLLTON Carroll County -Map Location E-3 KAOL 1959 Media Code Homeland Enterprises. Inc., 8th and Jefferson Sts., Carrollton. Mo Phone President -it. Hamilton Staten. Canerai Manager -Edward E. Status. George T. Hopewell, Inc. 500 w. days: 1430 hr. Operating schedule: Sunrise -local sunset. CST. 15%. General: la, 2a, 2b, 3a. 31), 3c, 3d, 4a, 4d, 5, Ott, 7b, 8. Rate Protection: 15a. 15b. Basle Rates: 20a, 200, 21a. 21b, 21c, 21d, 22a. 22b, 24a, 24b, 24c, 25a, 26, 28b, 28e. 29a, 3.0, 32a, Contracts: 40a, , 49, 51a, 51b. Comb.; Cont. Discounts: 60e, a. 61b, 62b, Cancellation: 70a, 70c. 71b, 72, 73a, 73b. Affiliated with KBS Radio Network. Rates effective Rates received April 23, min 30 sec 1 min 30 see 1 ti ti U U..._..._ ti ti..._.._.._ PROGRAM 1 hr 1/2 hr 1/4 hr 5 min 1 ti H ti ti CARTHAGE Jasper County -Map Location D-8 KDMO Media Code Carthage Broadcasting Co.. The Radio House, Box 426, Carthage, Mo Phone , KDMO: Programmed for general interest. FARM: 5-7 am 1 man interviews, market reports, county agent reports. 7-9 am for city and rural audience. Daily editorial. Homemaker programs 9 am -noon. 9:30-10:30 am telephone format with air personality using local lines. Noon -1 pm for city and rural audience. 3:30-6 pm drive time. MUSIC: middle - of - the - road featuring general popular music, standards. showtunes and modern serious music. NEWS: 5 min on hour, national. international. local, and Ove 15 min major newscasts a day, greater Portion comprised of local. area and community news. Newa director with staff reporters. 2 mobile unite. SPORTS: major league and local baseball, college (This listing continued on next page) November 1, 1968 Spot Radio Stations 503

17 MISSOURI Carthage -K D M U-l;onttnueu and local football and basketball. Contact Representative for further details. ltec'd 7/20/ PERSONNEL Owners & Managers -George & Ruth Holpin. Holman Company, incorporated. 9. FACILITIES 250 N. days; 1490 ke. Operating schedule: 5:00 a.m. to 11:00 p.m. CST. 15% net to recognized agencies on time only. 5. GENERAL ADVERTISING See Boded regulations General: la, 2b, 3a, 4a. 4d, 5. 6a, 7a. 8. Rate Protection: lob, 11b, 12b, 13b, 14b. Basle Rates: 206, 21b, 22a, 23b, 24e. 25a, 26, 28a, 29e. 31. Contracu: 40a, 42b, 42d, 44a, a, 48, , 51a. Comb.; Cont. Discounts: 60a, 601, 610, 62a. Cancellation: 7ua. 70c, 71a, 73a. Affiliated with KBS. Eff 6/1/66-Rec'd 8/3/66. 1 ti 6ti 11 ti t1 1 min..._ _ seconds -50% of 1 -minute rate. 9. PARTICIPATING PROGRAMS KDMO Switchboard -Mon thru Frl 9:15-10:30 am 211% of rate. Farm & City Time -Mon thru Sat 6-9 am & noon - 1 pm add 20% of rate. Drive Time Road Reports -20% of rate. CARUTHERSVILLE Pemiscot County -Map Location.1-7 See SILOS consumer market map and data at begin ning KCRV 1950 Media Code Yewrscut Broadcasters, 106 W. Third, Carutberaville, Mo Phone PERSONNEL Geuerat Manager-Cleatua Stanfill. George i'. Uupewell, Inc. Southeast & Southwest -C. K. Beaver and Associates, Inc. 1,uuu w. daya; 1370 kc. Operating senedule: weekdays 5:3u a,m, to local sunset; Sundays 6:30 a.m. to local sunset. CST. 15/e tame only; lu days. General: 3a, 3b, 4a, 4c, 5. Bb. 7a, 8. Basic Hates: 22a, 22b, 23a, 24b. Contracts: 48. Comb.; Cont. Discounts: 60e. Cancellation: 73a. Rates effective November 15, (Card No. 6.) Card received November /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 10 min. 5 min. () 1 time times times times IU4 times times times,_ times times..... _....._.._..._, _ (1 l -minute or less. lo be used in 1 week: 15 spots..._...._ spots._.._.._._ spots CHARLESTON Mississippi County -Map Location J-6 KCHR 1953 Media Code Sown Missouri Broadcasting Co., Inc., South Main St., Charleston, Mo Geuerat.itauager-Kermit Barker. Program Manager -James L. Byrd, Ill Continental Itadlo Sales w. days: 1350 ke. 15/0 time only: 10 dare. Contracts: 45. Affiliated with KBS Radio Network. Dla ouuta in case of cancellation allowed only as earned. Rates effective September 1, (Card No. 2.) Rates received September /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. (1 I time tittles times , times times times or more times () Announcements -100 words or less. CHILLICOTHE Livingston County -Map Location D-2 KCHI 1990 Media Code Cecil W. Roberts and Jane Roberts, Inc.. Chillicothe, Mo Stutuu Manager -Howard C. Rion. Commercial Manager -Vernon Gastineau. George T. Hopewell, Inc. 250 w. days; 1010 kc. Operating schedule: Sunrise to local sunet. CST. 15%: no cash discounl 5. GENERAL ADVERTISING Sea coded regulations General: 3a, 3b, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Ratea: 22a, 22b, 23a, 26, 28b, 29a. Contracts: 40a, 42b, 45, 48, 47a. Comb.; Cont. Discounts: 60a, 61a, 61b, 62b, 62e. Cancellation: 71a, 73a. Rates eff. November (Card No. N -L-1.) Card received November (6 months or more) -1 minute- -1 minute - - Per wk: Per wk. Per mo. Per wit. Per mo. 1 time times times times times times times times times times times times times times times times times times (Less than 6 months) time..., times times times times timee times times times times times times times times times times times times SALES PRODUCING PACKAGE Within I day: 5 announcements announcements announcements announcements.._ seconds -75% of 1 -minute rate. 15 seconds -60% of 1 -minute rate. 8. PROGRAM (6 months or more) -5 minutes- -1/4 hr.- -1/2 hr. - Per week: Per Per Per Per Per Per wk. mo. wk. mo. wk. mo. 1 time times times times times times times (Lese than 6 months) 1 time times times times times times times hour -170% of 1/2 -hour rate CLAYTON St. Louis County -Map Location H-4 See St. Louis (including Clayton, Mo.; Granite City, Ill.) CLINTON Henry County -Map Location D-4 KDKD 1951 Media Code Osage Broadcasting Co.. Inc.. Box 113. Highway 13, N., Clinton, Mo Phone General Manager -William R. Tedrick. Station Manager-Hyle Lemen. 1,000 w. days; 1280 he. Operating schedule: Sunrise -local sunset. CST. 15/0 net time only. General: la, 2a, 3a, 4a, 4c, 5. 6a, 8. Rate Protection: 10b, 11b. 126, 13b, 14b. Basic Rates: 226, 23a, 246, 25a, 286, 29a. Contracts: 40a, 45, 46, 48. Cancellation: 70e, 70c, 73a. Hates effective April 1, (Card No. 1.) /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min.,i 1 time times times times times times times () One minute or less SATURATION PACKAGE 10 or more spots used In one day. discount..._... 23% COLUMBIA (2AM) Boone County -Map Location F-3 See SIDS consumer market map and data at beginning KFRU 1925 American Information Network R A Media Code KFRU, Inc., Box 718, U. S. 40 E. at Junct. U. S. 63 (Southbound). Columbia, Mo , Phone President -H. J. Waters, Jr. General Manager -Mahlon lt. Aldridge, Jr. Grant Webb & Company. 1,000 w. days. 250 w. nights; 1400 ke. Operating actiedule: 24 hours daily. 15% on time only: no cash discount. General: la, 2a, 2b, 3a, 3b, 3c, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 2Qb, 21a, 21b, 21d, 22a, 22b, 23a, 24b, 27, 28a, 28c, 29a. Contracts: 40e. 41, 44a, 45, , 51b. 51e. Comb.; Cont. Discounts: Bob, 60g, 601, 61a. Cancellation: 71a. 73a, 73b. Prod. Services: Affiliated with American Information Network. ER 5/1/68-Rec'd 4/3/68. AA -Mon thru Sat 6-9 am & 4-7 pm. A -All other times. WKLY: 6x I2x I8x 24x 361 AA A sec: 80% of 1 -min. CONSECUTIVE WEEK 13 wk -5% 26 wk -10% 52 wk -15% KTGR 1955 Media Code Tiger Broadcasting Co., KTGR, Box 412. Tiger Hotel. Columbia. Mo Phone General Manager -Louis W. Shelburne. Commercial Manager -Norbert Evers. Program Director -A. Timothy Daniels, George T. Hopewell. Inc. South -C. K. Beaver and Associates, Inc. 250 w. days; 1586 he. Operating schedule: Sunrise to local sunset. CRT. None: all rates net to station. General: la, 2a, 3a, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 10g, 11g, 12g. 13g, 14g, 156. Basic Rates: a, 226, 23a, 24b, 25c, 26, 28h 28c a. Contracte: 40a, 41, 42a, 43, 99a. 45, 47a, 49, 51a, Comb.; Cont. Discounts: 60e, 61b, 62e. Cancellation: 70a, 70d, 71a, 73a. Member: Magic Circle Network. ER 9/1/67-Rec'd 10/2/ ti 15 ti min sec SATURATION DAILY I min 90 see IO see Ea BTA. 10 or more in 1 day or 8 per day 5 days a week. SATURATION WEEKLY Iii IO ti 20tí 30 t 1 min sec BTA. Must be broadcast within 7 consecutive days. All plans, except Daily Saturation, combinable for earned frequency discount. 8. PROGRAM Ix I3x 26x 52x 104x 260x 3I2x 1/2 hr /4 hr min Sports/Weather, News/Weather Briefs, ea 6.00 DE SOTO Jefferson County -Map Location H-4. KHAD 1968 Media Code De Soto Broadcasting Co., Inc., De Soto. Mo Phone General Manager-Pinkney B. Cole. Commercial Manager -William Brandt w.: 1190 kc. Operating schedule: 6 am -local sunset. CST. 15/0 time only: 10th of following month. 5, GENERAL ADVERTISING See coded regulations General: la, 2a, 3a. 3h, 4a, 4d, 5, 6a, 7b. Rate Protection: lob, , 136, 14b. Basic Rates: 205, 22a, 22b, 23a, 24a. 24b, 26, 286, 29a. Contracts: 40a, 45, 46, 47a, 48. Comb.: Cont. Discounts: 60a, Ela, 61b, 61c, 62b, 62e. Cancellation: 70a, 70c, 71a. 73a. No. 1 Eff 9/1/66 -Reed 7/29/68. Ix 26x 52x x 312x 1 min ti 20 ti 30 ti 40 ti Per wk , PROGRAM Ix I3x 26x 52x 78x 156x 9I2x 1/2 hr /4 hr min Time, Temperature, Weather -20 wds (max) includes 20 word spot (min 15), DEXTER Stoddard County -Slap Location J-6 See SHDS consumer market map and data at beginning KDEX 1955 Media Code Dexter Broadcasting Co., Box 380, Dexter, Mo Phone Partner & Gen'i Mgr. -Jerry Grolean. South -C. K. Beaver & Associates. Inc. 1,000 w. days; 1590 kc. Non -directional- Operating schedule: 5:50 am -local sunset. CST. Agencies add commission to ratee shown. General: la, 2b, 3a, 3d, 4a, 9d, 5, 6a. 8. Bate Protection: 15a. 156, 15e. 16. Basic Bates: 21e, 216, 21e, 21d, 22a, 226, 23a, 23b, 24a, 24b, 24c, 25a, 26, 27, 28e. 28c, 29a, 296, 30, 32a, 336. Contracts: 40a, 42a. 42c, 96, 47a. 47e, 48, 49, 51b. Comb. Cont. Discounts: 60a, 60d. Cancellation: 70e, 70c. Member: Magic Circle Network, National AgRadio Groups, Inc. Eff 1/67 -Reed 5/1/67. (Within 7 day period) I II 20 t1 30 ti sec min: add.50 to 30 -second rate. (30 days -1 year) 160 z.._.._ min: 160x PROGRAM 2 min 5 min IO min 1/4 hr 1/2 hr 1 U..._.._.._..._ , ti _ ti DON I PHAN Ripley County -Map Location H-7 See SItDS consumer market map and data at beginning KDFN 1969 Media Code Jack G. Hunt, Hunt Bldg., 204 Washington St.. Doniphan, Mo Phone Manager -Jack G. Hunt. Magic Circle Time hates Continental Radio Sales. 1,0611 w.; 1560 ko, Operating schedule: Daytime. 15% on time only: no cash discount. General: la. 3a, 3b, 4a, 4c. 5. 6e, 7b. Rate Protection: 10a, 11a, 12a, 13a, 14a. Basic Rates: 20a, 226, 23a, 296, 25a, 26, 286, 29a. Contracts: 40e, 48. Comb.; Cont. Discounts: bob, 60k, 81a, 016, 61e, 826, 62e. Cancellation. 71a, 73a. Affiliated with KBS Radio Network. Member: Magic Circle Network. Rates effective February I. 1983, Rates received January 18, MINUTE 52 ti ti..._ e 156 U tl..._..._._.._ PROGRAM I hr 1/2 hr 1/4 hr 5 min 52 ti _.,,,._-..._.._._ tl......_ ti..._.._... _ ti -_...._._ 3_ EAST PRAIRIE Mississippi County -Map Location J-6 KGCL 1965 Media Code Raymond Lewis. Box 123, East Prairie, Mo l'hone Gen'1 & Sta. Mgr. -Raymond Lewis. C. K. Beaver & Associates, Inc. Magic Circle Time Sales. 254 w.: 1080 be. Operating schedule: 6:00 am -5:00 pm. No rash discount. (This listing continued on next page) 504 Spot Radio Stations November 1, 1968

18 East Prairie -K G C L -Continued General: 2b, 3a, 3b, 5, 6a, 7b. Rate Protection: 10b, 11c, 12a, 13a, 14a, 15e. Basic Rates: 21b. Contracts: 42c, 51b. Comb.; Cont. Discounts: 60b. 61a. Cancellation: 70d, 73a. Prod. Services: 80. Member: Magic Circle Network. Rates effective October, Rates received December min () 1 min () 1 ti _ ti ti..._.._ ti ti ti (1 Less than 1 minute. 8. PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 tl... _ _ ti ti... _ ti C24 ti..._..._ Programs and spots cannot be combined to earn frequency discounts. All prices net. Sunday religious programs -l0% discount. ELDORADO SPRINGS (1 AM; 1 FM) Cedar County -Map Location D-5 KESM 1961 Media Code Paul Vaughn, Box Radio Lane, Eldorado Springs, Mo Phone KESM: Programmed for general interest. AIR PERSONALITIES handle all segmente. NEWS: 5 min every hour with national, international, local area, and community news. Extended newscasts at 7:30 am, noon, 4:45 pm. 7:45-11 am middle-of-theroad music with time out at 10 am for swap shop and women's program, 11 am -1:30 pm country and western with news, farm markets, farm show, and weather. 1:30-4 pm middle-of-the-road music. 4-4:45 pm rock music. 5 pm sports. 5:10-6 pm light classic music. Sun programming, religious 7 am -1 pm, light classic 1-9:45 pm. M -Sat 6-7:30 am country and western music with farm markets, weather, and news. Contact Representative for further details. Recd 9/29/67. Station Manager-Ainslee Fowler. George T. Hopewell, Inc. Magic Circle Time Sales. 500 w. days; 1580 kc. Operating schedule: Sunrise -local sunset. CST. 15% on time only: no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: la, 2b, 3a. 3d, 4a, 4d, 5, 6a, 7b. Rate Protection: 10e. tic, 12e, 13e, 14e. Basic Rates: 20b. 22a, 25a. 28b, 28c. Contracts: 40a, 46, 47e, 48, b. Comb.: Cont. Discounts: 60a, 62d. Cancellation: 73a. Prod. Services: Member: Magic Circle Network. Rates effective November Rates received October min 30 see 1 min 30 sec 52 ti tit..._ (Up to 1 minute, minimum 5 announcements a day) 10 ti U ti PROGRAM 1 hr 1/2 hr 1/4 hr 5 min 1 ti ti ti ti ti U Li ti ti Rate conditions: 15% added for guaranteed time. Maximum contract term, 1 year. K ES M -FM 1965 Media Code Paul Vaughn, Box 129, 200 Radio Lane. El Dorado Springs. Mo Phone KESM-FM: See KESM for programming description. Station Owner -Paul Vaughn. Station Manager-Alnslee Fowler. Women', Director -Lucille Hardison. E1tP w.; mc. Operating schedule: 6 am -6 pm daily. CST. Antenna ht.: 145 ft above average terrain. 15/0 time; 15th of following month. General: la. 2b. 3a, 3d. 4a. 4d. 5. 6a. 7b. Rate Protection: 10c. 11c. 12e. 13e. 14e. Basic Rates: 20b, 22a, 25a, 28b, 28c. Contracts: 40a e, 48a, b. Comb.: Cont. Discounts: 80a. 62d. Cancellation: 73a. Prod. Services: Rates effective November 1, Rates received October 8, min 30 sec 1 min 30 see 1 tl ti ti tit..._ (Up to 1 minute minimum 5 announcements 10 ti per day) ti..._.._.._._..._ PRtOGRAM 1 hr 1/2 hr 1/4 hr 5 min 1 ti ti..._..._.._..._..._ tl._..._...._.._._._ ti._..._ tl..._..._..._..._.._..._ ti ti..._..._..._......_ tl..._..._.._..._..._ ti Rate conditions: 15% added for guaranteed time. Maximum contract term. 1 year. FARMI NGTON St. Francois County -Map Location H-5 KREI Media Code Midwest Broadcasting System, Box 270, Farmington, Mo Phone Owner --Cecil W. Roberts. Gen'l & Com'I Mgr. -James R. Roberts. George T. Hopewell, Inc w. days; 800 kc. Operating schedule: Sunrise -local sunset CST. 15/0. 5. GENERAL ADVERTISING See laded regulations Contracts: 40a. Affiliated with KBS. Member: Magic Circle Network. No. 1 Eff 11/1/47 -Reed 10/19/58. No. 1 Eft 11/1/47-Rec'd 10/19/58. Ix 13x 26x 52x 104: 156x 1 min PROGRAM Ix 13x 26x 52x 104x 156x 1 hr /2 hr /4 hr min FESTUS Jefferson County -Map Location H-4 KJCF 1961 Media Code United Broadcasting, Inc., Box 192, N. Mill St., Festus, Mo Yellowstone Gen'l & Sta. Mgr. -Raymond C. Davis. 1,000 w. days, 250 w. nights; 1,400 ke. Operating schedule: 6 am -10 pm. C.B.T. 15% on time only: no cash discount. 5. GENERAL ADVERTISING See soded regulations Contracts: 40a. Rates effective May (Card No. 1.) Card received March SPOT ANNOUNCEMENTS/PROGRAM RATES 1/2 1/ hr. hr. min. min. min. see. 1 time _.._ times times times times times times FLAT RIVER St. Francois County -Slap Location H-5 KFMO Media Code Oscar C. Hirsch, St. Joseph Dr., net River, Mo Geneva KFMO: Programmed for general interest. NEWS: 5 min on hour, headlines on half hour. Weather every 15 min with 5 complete weather. casts daily. 6-9 am air personalities. religious topics, news, telephone participation programs, women's programs. 10 am -noon middle-of-the-road music, local news. Noon -3 pm religious music, world news. country and western music. 3-6 pm local news, sports, middle-of-the-road music. 6-9 pm local, national, international, and regional news. 9-1l pm teenage music, news and middle-of-the-road music. SPORTS: live national baseball. professional football, high school and college basketball and football. Contact Representative for further details. Recd 7/13/ PERSONNEL Owner -Oscar C. Hirsch Manager -Torres F Collins. Meeker Radio. Inc. 1,000 w days. 250 w. nights kc. Operating schedule: 6:00 a.m. to 11:00 Pm. CST. 15% on time only. No cash discount. General: lb. 2a, 2b, 3a, 3d, 4a, 4d, 5. 6a, 7b. 8. Rate Protection: 10a, ils., 12a. 13a, 14a. 15b, 16. Basle Rates: 20b, 21a, 21b, 22a, 23a, 28a, 28c. 29a, 29b, , 33a. Contracts: 40a, 41, 42a, 42c, 43, 44b, 45, 46, 47a , 51a. 51b. 51c. Comb.; Cont. Discounts: 60a, 60c, 61a, 61b, 62a, 624. Cancellation: 70a, 70e, 70d, 71a. 72, 73a, 73b. Prod. Services: , 82. () 14 days' prior a Rates effective November Card received November /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. () 1 time times times times times times () 100 words. FREDERICKTOWN Madison County -Map Location H-5 KFTW 1963 Media Code Robert F. Neathery, Box 71, Frederlcktown, Mo Phone KFTW: Programmed for all family. 5-8 am a and w music, 2 men, market reports, interviews, county agents reports, local livestock market coverage am middle-of-the-road music, air personalities, audience participation. 10 am -noon gospel. country and western music, request. Noon -4 pm air personalities, standards music pm top 40 music, air personality. NEWS: 5 min at :30. Extended newscasts early, midmorning, noon, late afternoon. night. Daily editorials. Mobile news units. SPORTS: high school football, basketball, baseball play-by- college football. Games home and away, live. Contact Representative for further details. Recd 1. PERSONNEL General Manager -John Billingsley. Magic Circle Time Sales w.; 1450 kc. Operating schedule: 5:00 am -11:00 pm daily. CRT. 15/0 time only: 10th of following month. Contracts: 40a. Member: Magic Circle Network. Rates effective Rates received April tl..._ _.._.._ ti PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 60 ti ti FULTON Callaway County -Map Location F-3 KFAL 1950 R A B Media Code Mrs. Robert W. Nickles, Palace Hotel Bldg., 5th & Market. Fulton, Mo Phone Owner & Gen'l Mgr. -Mrs. R. W. Nickles. Savalll/Gates, Inc. 1,000 w. days: 900 ke. 15% un time only. 3, GENERAL ADVERTISING See Boded regulations General: la. 2a, 3a, 3d, 4a, 4d, 5. 6a, 7b. 8. Rate Protection: 10a, 12c, 13a, 14a Basic Rates: 20b, 21d, 22b, 23a. 25a b, 28c, 29a. Contracts: 40a, 42d, 45, a, 48. Comb. Cont.. Discounts: 60a, 61b. Cancellation: 70a. 70c, 71a, 72, 73a. Prod. Services: 82. Rates effective July 1, (Card No. 5.) Rates received June 4, x 156x 260x 312x 365.'- 1 min see..._ Per week: 1 min. 30 see. 20 sec. MISSOURI HANNIBAL Marion County -Map Location G-2 KHMO 1941 van Subaeriher to the NAB Radie Cede Media Code Mark Twain Broadcasting Co Broadway, Hannibal, Mo Phone KHMO: Programmed for adults. FARM: 5-7 em & noon -1 pm M -Sat. 4 man farm and news morning block with interviews, live markets, county agent reports. NEWS: on hour in 5, 10 & 15 min segments except 7-8:15 am & 11:55 am -12:30 pm. 4 man news. 4 auto, 1 aircraft mobile units. Audience phone participation 10:05-I1 am M -Sat. SPORTS: local area high school football and basketball and college football. MUSIC: 5-7 am & 1-3 pm country and western. Other times general popular except M -Sat 7-10 pm rock and roll. Contact Representative for further details. Reed 7/10/67. President -Jarrell A. Shepherd. General Manager -James F. Jae, Jr. Sales Manager -Joe Gross. Jack Mesta & Co., Inc w. days: w. nights; 1070 ke. Directional -separate patterns day and night. Operating schedule: 5 am -10:15 pm weekdays; 7 am - 7 pm Sun, CST. 15/0 time only: monthly. 5. GENERAL ADVERTISING See faded regulations General: la, 2b, 3a, 4a, 5, 6a, 7a, 8. Rate Protection: 10g. llg, 12g, 13g, 14g, 15b, 16. Basic Rates: 20b, 21c, 22a, 23a, 24a, 241). 24e. 25a a. 28c. 29a, 29b. Contracts: 40a, 41, 45, e, 51a. Comb.: Cont. Discounts: 60a. 61c. Cancellation: 70a, 70c, 71a, a, 73b. Prod. Services: No. 14 ER 4/1/68-Rec'd 4/30/88. AA -5:30-9 am. noon -1 pm & 4-6 pm. A -All other times. I min 30/20 10 sae 1 ti tl ti..._..._ ti _._.._.._..._.._ ti...._..v.._ t Il..._..._-..._.,_ ti CLASSA I ll ti ti._ II..._.._..._._ ti ti _ ti tf A111 announcements are combinable. 6tl 12tí I8 ti 24t1 Dots 1 min /20 sec sec min /20 sec sec PROGRAM Ix 52x 104x 156x /2 hr min /9 51/.4 hr WGEM QUINCY City of license. Quincy. Ill. Considered by American Entertainment their Quincy, Ill. -Hannibal, Mo. outlet. See hating under Quincy. III. Network as HOUSTON (1 AM; 1 FM) Texas County -Slap Location F-6 KBTC KBTC-FM Media Cede ltadlo Company of Texas County, Inc., Box 656. E. Hwy. T. Houston, Mo Phone Manager -John W. White. Program Director -Don Ross.. Magic Circle Tlme Sales. 1,000 w.: 1250 ke, Operating schedule: 5:30 am -7:30 pm. CST FM-EICP w.: 99.3 me Operating schedule: 6 am -11 pm Antenna ht.: 270 ft. above average terrain /0 time only: 10th of following month 5. GENERAL ADVERTISING See ceded regulations General: la, 2a, 3a, 3b, 4a, 4d, 5. lia, 7b. Rate Protection: 10h. 11b. 12b. 13b. 14b. RATES Basic Rates: 20a, 22a, 22b, 23a, 29a, 24b, 26, 28h, 1/2 hr. 1/4 hr. 10 min. 5 min a. Contracts: 405, 45, a, Comb.: Cont. Discounts: 60a, 61a, 61b, 61e. 62b, 62e, Cancellation: 70a. 70e, 71a, 73a Affiliated with Keystone Radio Network Member: Magic Circle Network (This listing continued on next page) 10 timea 15 times 20 times 30 times 50 times Package plan rates earn no discounts in combination with regular rates. 8. PROGRAM TIME t hr. 26 times times times times times times or more November 1, 1968 Spot Radio Stations 505

19 MISSOURI Houston -K B T C, K B T C -FM -Continued Rates effective June (Card No. L) Rates received June /PROGRAM RATES 1/2 hr. 1/4 hr. 5 min. 1 min. 1 Ume _ 26 times times e 78 times times times Per week: 10 times _ timea._ timen.._ times._.._..._._ Time, temperature and weather, maximum 20 words including 20 word commercial minimum of fifteen. INDEPENDENCE Jackson County --Map Location C-3 See BEDS consumer market map and data at beginning See Kansas City, Missouri (including Kansas City, Kans.; Independence, Mo.; Liberty, Mo.; Fairway, Kans.; Merriam, Kans.; Mission, Kans.) JEFFERSON CITY (2AM) Cole County -Map Location F-4 KLIK 1953 AVERY-KNODEL, INC. A Panax Station Media Code Panax Corporation. Box E. Capitol St.. Jefferson City, Mo Phone President -John P. McOoff. General Manager -Stan G. Grieve. Program Director -Don R. Grady. Avery-Knodel. Inc w. clays; 950 kv. 15% on time only: no ash discount. 5. GENERAL ADVERTISING See Boded regulations General: lb, 2a. 3a, 9a. 5, 6a, 8. Rate Protection: 10d, 14d. Basic Rates: 23a, 24a, 24e, 250, 29a. Contracts: 40e. 45, 97a. Comb.; Cont. Discounts: 60f, 60i. Cancellation: 70a, 70c, 71a. Prod. Services: 82. Sold In combination with KFEQ. St. Joseph, Mo Announcements purchased on KFEQ may be added to the KLIK total to earn most favorable rate for both stations: i.e., 20 spots per week on KLIK, add 5 spots on KFEQ and earn 25 per week package rate. Schedules do not have to be identical. The above also applies to program rates. Rates effective June 1, (Card No. 3.) Card received April Class AA -6:00-9:00 am and 11:30 am -1:00 pm Men thru Sat; 4:00-6:00 pm Mon thru Fri. Class A-5:30-6:00 am and 9:00-11:30 am Mon Owe Sat: after 1:00 pm Sat: :00 pm and after 6:00 pm Mon thru Fri; all day Sun. Class B -All time -26wk- -52wk- ea tot ea tot ea tot 1-5 ti ti ti ti ti ti /30 SECONDS 1-5 ti ti ti ti ti ti ti ti it ti ti ti 8.1) /30 SECONDS 1-5 ti ti ti ti ti ti Minutes and 20/30 seconds may be combined for frequency discounts. Advertisers may earn number -of - weeks discount within contract year. Multiple products of the same parent company may combine for all applicable discounts. as if placed by a single product advert) see. 8. PROGRAM ALL TIMES 30 MINUTES () 13 wk 28 wk S2wk 1 ti () 13wk 28wk 52 wk S t1..._....._.._..._.._ ti _..._...._ ti _ MINUTES 1 ti..._.._.._ ti ti ti MINUTES 1 ti..._.._ ti ti ti (') Leas than 13 weeks KWOS 1937 NAI Media Code Mid -America Television Co., Monroe at Capital, Jefferson City, Mo Phone KWOS: Programmed for adults, young adulte and teens. NEWS: 20% local and regional. 10% network national and international, 10% 15 min news at 7 am, 12:30 pm, 5:30 pm. Otherwise 5 min every 30 min. 2 man news staff. MUSIC 65%: middle-of-the-road, except 3-5 pm when rock and roll is used. Country and western 5:30-7 am. AIR PERSONALITIES handle all segments. SPORTS 10%: all live major league baseball home and away, live college football, local play-by-play basketball and football. FARM 5%: county agent reports, livestock markets and rural interest features. County fair remotes. Sat and Sun music primarily middle-of-the-road. Public affairs and serious music programmed Sun night. Recd 8/14/67. President -William A. Bates. General Manager -William R. Natach, Jr w. days, 250 w. nights; 1240 kc. Operating schedule: 5:30 am -midnight. CST. None: all rates net to station. General: la, 2a, 2b, 3a, 3b, 3c, 3d, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 10d, ltd, 12d, 13d, 14d. Basic Rates: 20b, 21e, 21b, 21e, 21d, 22a, 23a. 24b, 25a, 26, 28a, 29a. Contracts: 40a, 41, 44a, 44b, 45, a. 98, 51b, 51c. Comb.; Cont. Discounts: 60a, 60e, 601, 61e, 81b, 62d. Cancellation: 70a, 70c, 71a, 73b. Prod. Services 82. Affiliated with MBS and RISS. Eff 6/1/68 -Reed 5/22/68. Ix 26x 52x 104x 156x 260x 365x 500x 1 min sec DAYS OR LESS -ROS 10 ti 20 ti 30 t ti 1 min sec SECONDS -ROS 1 t1 25t1 t wk PROGRAM Ix 13x 26x 52x 104x 156x 260x 1/4 hr min min JOPLIN (4AM; 1 FM) Jasper County -Map Location D-6 KFSB 1818 American Information Network Media Code Four States Broadcasters. Inc., Box 1395, 405 Schifferdecker St., Joplin, Mo , Mayfair PERSONNEL President -Harry Easley, Vice-Pres. & Oen'l Mgr. -W, H. Clark. Program Director -Ed Johnson. Meeker Radio. Inc. South. Southwest -Busby, Finch and Woods, Inc. 5,000 w. days, 1,000 w. night.: 1310 kc. Directional -separate patterns day and night. Operating schedule: 6:00 a.m. to 11:00 p.m. week- days: 7-00 a.m. to 11:00 p.m. Sunday. CST. 15% on time only: no rash disrount. General: la, 2a, 2h. 3a. 3d. 4a. 4d, b. 8. Rate Protection: loa, lla, 12i, 131, 14b, 15a, 15b. 16. Basic Rates: 20h. 21a, 21b, 22e. 22b, 23a. 29b, 24c, 25a a. 28e. 29a. 32b. Contracts: 40a. 41, 42b, 42c, 44a, 44b, 45, 46, 47d, a. 51b. 51c. Comb.: Cont. Discounts: 60b, 60g, 601, 61e, 02b. Cancellation: 70b. 70d, 71a. 72, 73a, 73b. Prod. Services: 82. Affiliated with American Entertainment Network. Affiliated with American Information Network. No. 5 Eff 12/1/67 -Reed 1/30/68. Ix ISx 26x 52x 104x 156x 260x 1 min see PER WK, EA: 10 ti 15t1 20t min sec Multi -Spot Plan spots are subject to no further discount and do not combine with other spots to earn frequency discounts. 8. PROGRAM I hr 1/2 hr 1/4 hr S min 1 z L x L x x z KOAM PITTSBURG, KANSAS City of license, Pittsburg, Ransas. Considered by NBC as their Joplin, Mo. outlet. See listing under Pittsburg, Kansas, KODE 1946 CBS Radio Network \,113 Media Code Gilmore Broadcasting Corp., 1928 W. 13th St., Joplin, Mo Phone TWX KODE: Daytime programmed for adults. AIR PERSONALITIES handle all segments. MUSIC: standard and popular format. NEWS: 10 min every hour, public affairs, programming, weather reports, lost and found pet reports, fishing reports, farm news and weather. SPORTS: carry baseball and football schedule, local stock car races. Public affairs include women's programs and local interview programs with city manager, school superintendent, social security. state employment service, county extension agent, etc. Nighttime format aimed at young audience with top 90 featuring local disc jockey presentation 7-11 pm. Contact Representative for further details. Rec'd 8/29/67. Pres. & Treas.-James S. Gilmore. Jr. Vice-Pres. & Gen'l Mgr. -D. T. Knight. Sales Manager -Merle Dunn. Avery-Knodel. Inc. S. FACILITIES 1,000 w. days. 250 w- nights; 1230 kc. Operating schedule: 5:30 a.m. to 11:05 p.m. CST. 15%. no cash discount. 3. GENERAL ADVERTISING See elided reputations General: la. 3a, 3b, 4a, 9d, 5, 6a, 7a, 8. Rate Protection: 10h. llb. 12b. 13b. 14b. Basic Rates: 20a, 22a. 221). 23a, 24b, 25a, 26, 28a, 29a. Contracts: 40a. 42a , 47a. Comb.: Cont. Discounts: 60a, 60k, 626. Cancellation: 70a, 70e, 71a, 73e. Affiliated with CBS Radio Network. Eff 1/1/65-Rec'd 2/26/65. I min 20/30 IO/IS x x..._.._.._..._._.._.._..._.._ 104 x x 260 x z 5.00 ROS: PER WK. 601 I2tI 1 min PROGRAM 20/30 sec 10/15 sec I hr I/2 hr 1/4 hrio min Smin 1 z 6n e-5% 52x-15% % 26x-10% % % % KQYX ti ti Media Code William B. Neal Broadcasting Co.. Box V. 20th St.. Joplin. Mo Sunset KQYX: Programmed for general Interest. AIR PERSONALITIES handle all segments. NEWS: at :55. mobile news reports each hour, news headlines at :25. 6 am -sign -off top 40 music. 2:30 pm interviews. 5 pan sports show. SPORTS: all local high school and college football and basketball games as broadcast schedule permits. Contact Representa- tive for further details. Recd 6/17/68. President -William B. Neal. National Sales Manager -Claud Taylor. Station Manager -Fred Butching. Hal Walton & Company, Inc. S. FACILITIES 250 w. days: 1560 kc. Operating schedule: 6 am -local sunset. CST. 10% on time only: no rash discount. General: lb, 2b, 3d. 4a, 9d. 5. 6a, 7b, 8. Rate Protection: bod, 11e. 12e, 13e, 19e, 15a, 15h. Basic Rates: 20b. 21a, 21b, 21e, 22a. 22b, 23a, 24b. 24c. 25a, b, 28e. 29h a, 33b. Contracts: 40a. 41, 42b, 92d, 44a. 45, 46, 47e, 48, 49, 51a, 51b. 51e. Comb.: Cont. Discounts: Oob, 60c, 60d, 60e, 60f. 60h, 601. Ola. 61b. 62a. 82d. Cancellation: 70a. 70d, 71a a, 73b. Prod. Services: Affiliated with NAS Radio Network. Eft 1/1180-Rec'd 12/4/87. I min 30 sae IO see 1 x ]1. 11 z , 0e 155e 26 x..._..._ x. _... _ z x _._ x z z WEEKLY PACKAGES 50 ti min NEWSCASTS Ea PER MO: Ea 3 L.._ x 8 KSYN (FM) 1960 Media Code William B. Neal Broadcasting Co., Box 152, 2510 West 20th St., Joplin, Mo Phone KSYN (FM): Programmed for general Interest. AIR PERSONALITIES handle all segments. NEWS: at :55. 6 am -5 pm middle-of-the-road music. 5 pm - 12M top 40 music. 10:30 am & 2:30 pm public interview programs. SPORTS: local high school and college football and basketball games. Firecracker 900 stock race plus 6 URN stock car races. Contact Representative for further details. Recd 8/17/68. President -William B. Neal. National Sales Manager -Claud Taylor. Station Manager -Fred Hutchins. Gert Bunchez and Associates. S. FACILITIES E1tP 3,570 w.; 92.5 mc. Operating schedule: 6:00 am -midnight daily. CST. 15% on time only; no cash discount. 5. GENERAL ADVERTISING Bee 'tided regulations See KQYX listing for coded regulations. Member: Gert Bunchez & Associates Group. Rates effective January Rates received February MLNUTE ANNOUNCEMENTS 1 time time,._ times time. or more._ times MINUTE WEEKLY PACKAGES Per week: Each Total Each Total 7 times times times times..._ MONTHLY PACKAGES (1 minute or less) Per month: Each Total 30 times ßu times.._ _ PROGRAM 55 min. 1/2 hr. 1/4 hr. 1 time times..._ times times NEWSCASTS Per week: Each Total Per month: Each Total 3 times times times WMBH 1927 Media Code Joplin Broadcasting, Inc., 13th and Monroe. Joplin. Mo Phone President --David R. Fransen. Station Manager -Raymond Lacey. Director of Operations -George Davis. G111 -Perna. Inc. Magic Circle Time Sales w. days. 250 w. nights; 1450 kc. Operating schedule: 24 hours daily, CST. 15% on net charges for station facilities. General: la, 2a, 2b, 3a. 3b, 3c, 3d, 9a, 5, 6e. Rate Protection: 10a, 11a, 12a, 13a, 14a, 15b. Basic Rates: 20a, 21a. 21b. 22b, 24a, 24b, 24c, 25a. 27, 28b, 28e, 29a, 29b, 30, 31, 32b. Contracts: 40a, 40c, 41, 92b, 42d, % 96, a. 51b. 51e. Comb.: Cont. Discounts: 130h. Cancellation: 70b, 70d. 7113, 73a, 73b. Member: Magic Circle Network. Rates effective April 5, (Card No. 7.) Card received April /PROGRAM RATES 1 1/2 1/4 5 1 min. hr. hr. hr. min. or less 1 time times times times times times times Per week: 1 min. 30 days: 1 min. 10 times R times _ timed..._._ times times times times times _._ NOTE: Station break announcements same rate as 1 -minute announcements, but copy must be confined to 40 words or less except by special arrangement. S06 Spot Rodio Stations November 1, 1968

20 KANSAS CITY (10 AM; 9 FM) (including Kansas City, Kans.; Independence, Mo.; Liberty, Mo.; Fairway, Kans.; Merriam, Kans.; Mission, Kans.) Kansas City, Mo., Jackson County -Map Location C-3. Kansas City, Kans., Wyandotte County -Map Location C-3. Independence, Mo., Jackson County -Map Location C-3. Liberty, Mo., Clay County -Map Location C-3. Fairway, Kau.. Johnson County - Map Location L-3. Merriam, Kans., Johnson County -Map Location L-3. Mission, Kans.. Johnson County -Map Location C-8 See SUDS consumer market map and data at beginning Stations contiguous to the major city are consolidated under the major city heading. This la not to imply that all of the nattons provide equal of the entire area or cities involved. it la part of the time buying function to determine extent of individual station coverage, audience delivered, etc. within the area. KBEA KBEY (FM) MISSION, KANS. KANSAS CITY, MO. A King Louie Station Media Code K. L. Broadcasting Corp Outlook, Minion, Kans Phone KBEA: Programmed for adults. MUSIC: 100% albums, standards, showtunee, and semi -classic. NEWS: 5 min network every hour on half hour. Local news at 7 em, 8 am. 5 pm, 6 Dm. News of area arta at 1 Dm & 8 Dm. Stock market report, live remote, at 9 am & 2 pm. Financial news at 5:25 pm. SPORTS: 5 min commentary at 4:30 pm & 5:05 pm. Live major college football. ENTERTAINMENT: ehowtunes and celebrity interviews noon -1 pm. Childress stories and manic Sun 8-9 am. Pre-recorded local symphony orchestra, Bun 1-2 pm. COMMERCIAL POLICY: 14 minutes mall - mum permitted 6-9 am, 4-7 pm. All other periods permit 12. Contact Representative for further details. Recd 7/17/ PERSONNEL Pres. & Gen'1 Mgr. -Sam Molen. Program Director -Keith Pamton. Gill -Perna. Inc. 1,000 w. days, 500 w. nights; 1480 kc. Operating schedule: 6:00 am -midnight Mon thru Sun. CST. FM FACILITIES ERP 100,000 w.; me. Operating schedule: 6:00 am -midnight Mon thru Bun. CST. 15% on time only: no cash discount. General: la, 213, 3a, 3d, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 10a, lid, 12g, 13g, 14a, 15a, 15b. Basic Rates: 20b, 21b, 22a, 22b, 23a, 24b, 24e, 25a, 281). 28e, 29b, 30. Contracts: 40a, 41, 42b, 44b, 45, 46, 47a, 48, 51a. Comb.; Cont. Discounts: ó0h. 80e, 60i, 61e, 82b, 62d. Cancellation: 70b, 70e, 71a, 72, 73a, 73h. Rates effective September 1, (Card No. 2.) Card received October DRIVE TIMES (6:00-9:00 am and 4:00-7:00 pm Mon thru Fri) ea ea 24 tl._..._ ti._.._ o 18 ti-----_..._ U..._ Less than /30 seconds. 80% of 1 -minute rate. BTA PACKAGE A (6:60 am -7:00 pm Mon thru Sun) (1/3 may run in AA) ea ea 24 ti._ ti.._ ti._ -5_ U Leas than ETA PACKAGE B 7:00 pm -midnight Mon thru Sun. 50% of Class A. ID's (BTA only) 25 words or less, 60% of 1 -minute rate. 25% of any package schedule in traffic times when available. 8. PROGRAM (6:00 am -midnight) 1/4 hr 10 min 5 min 1 ti ti ti -..._-_..._ ti._.._.._..._ tl., ti e KBIL 1967 LIBERTY R A B Media Code Clay Broadcasters, Inc., Box 258, Liberty. Mo Phone KBIL: Regular DJ shows. Two 5 min women's interest shows. News, sports, weather. MUSIC: country - western format. Contact Representative for further details. Reed 8/16/68. Operations Manager -Bill Hanrahan. Sales Manager -Bob Hulse. Production Manager -Joe Morrison. Sava1B/Oates, Inc. 500 w.; 1140 kc. Operating schedule: Sunrise -local sunset. CST. 15/0; time only; 10 days after billing. 5. GENERAL ADVERTISING See coded regulationa General: la, 2a, 2h, 3a, 3h, 3d, 4e, 4d, 5. 6a, 7h, 8. Rate Protection: 10h, Ilb, 12b, 13h, 14h, 16. Basic Rates: 20a, 201). 21a, 21h, 21d, 22a, 22h. 23a. 24b, 24c, 25c, 28a, 28c, 29a, , 33e. Contracts: 40a, 41, 42a, 92e, 43, 44b, 45, 46, 47a, 51b, 51e. Comb.; Cont. Discounter 60d, 60e. 60f, 601, 61b, 62a, 82d. Cancellation: 70a, 70d, 71a, 72, 73b. No. 2N ER 9/1/88-Rec'd 8/16/68. 1 ti 6 ti II ti 18 ti 21 ti 31 ti min sec sec CONTRACT 13 wk -5% 26 wk -10% 52 wk -15% KCCV INDEPENDENCE, MO. Media Cade IO1VT. Inc., 43 Concourse Bldg., Blue Ridge Center. Kansas City. Mo Phone KCCV: Programmed for adults. AIR PERSONALITIES handle all segments. NEWS: 5 min local on hour, 5 min network on half hour, 15 min network at noon. 5 man staff, 2 mobile units. 8-7:30 am gospel music, traffic reports, matant news reporta. 7:30 am -1 pm religious, drama, sermons, services, education, news. 1-2 pm entertainment, network programming. 2-3 pm talk, employing air personalities, guest interviews, discussions, telephone call -ins, panels, public affairs. 3-7 pm gospel music. spirituals, sacred, traffic reports, instant news reporta, audience participation. Contact Representative for further details. Recd 5/6/ PERSONNEL President -Richard Bott. Gen'l & Sales Mgr. -Gary Coulter. Program Director -Ken Roller. Continental Radio Sales w. days; 1510 kc. Operating schedule: Sunrise -local sunset. CST. NOW! KBEA 'tm 143 KBEY IS RADIO IN KANSAS CITY NBC News on the Hour... Monitor... Emphasis... NBC Sports, including the World Series and All -Star Game. All this outstanding NBC programming... and KBEA feature programs created specifically for our affluent audience. Represented by GILL-PERNA 15% time only; Payable when rendered. NAB Radio Code Advertising Standards mete'. General: la, 2a, 2h, 3a, 3b. 3c, 3d, 4h. 4d, 5. 65, 71% 8. Rate Protection: 10e. 11e, 12e, 13c, 14e. Basic Rates: 20b, 21a. 23h, 24a, 24b, 24e. 25a, 28, 2813, 28c, 29a, 29h, 30. Contracts: 40a, 41, 42d, 44a. 45, 46, 47e, 49, 50, 51b. Comb.; Cont. Discounter 60h, 60d, 60g, 61a, 624. Cancellation: 70a, 70d, 71a, 72, 73b. Cigarette advertising unacceptable. Rates effective June 15, Rates received June time times......_.._.._ times times....._._ times MINUTE WEEKLY SATURATION PLAN Per week: 6 times limes _..._ times 5555_ times 5555_._ times times..._..._ times 7.50 On above spot schedules 10%, 15% and 20% additional discount granted for uninterrupted schedules of 13, 26 and 52 weeks respectively. 30 -second spots -75% of 1 -minute rate time spot special: 1 minute minimum of 10 spots per week. 52 week contract: each. WEEKEND SATURATION PLAIT 30 announcements (15 Saturday and 15 Sunday) ROS DAILY SATURATION PLAN (Minimum of 30 per day, maximum of 50 per day; maximum 2 days) Total for 1 package per day ID TIME CHECK PACKAGE Per day: Per month 10 times (maximum of 6 words) times (maximum of 6 words) Limit of 50 per day. 10 -second, 30 -second and 1 -minute announcements may be combined to earn maximum discounts. 8. PROGRAM 1 hr. 1/2 hr. 1/4 hr. 10 min. 5 min. 1 time times..... _5_ times......_ times _._ times NEWS PACKAGES (5 -minute newscasts on the hour Monday through Saturday) Each Total 6 times per week.-_ times per week_ times per week_......_ times per week times per week NEWS HI -LIGHTS Full sponsorship -60 times per west......_._._ /2 sponsonhlp-30 times per week /4 sponsorship -1S times per week KCJC (FM) 1959 KANSAS CITY-MERRIAM, KANS. QF.MQ R A Media Code Starr Broadcasting Group of Kansas, Inc, 6230 Eby St., Merriam, Kans Phone KCJC (FM) : MUSIC: middle-of-the-road. Programming includes college and high school football and basketball, professional soccer games. 3 man news staff gives on hour reporte. Other programs include: 25 min M -F women's program of recipes, shopping hints, contest and music. Several short, 2-1/2 min, features: women's show, fashion. etc. Business news 5:50 prat M -F. Contact Representative for further details. Recd 5/31/68. President -Peter H. Starr. General Manager -George Jame, Roger Coleman. Inc. ERP 75,600 w.: 98.1 me. Operating schedule: 24 hours daily. CST. Antenna ht.: 250 ft. above average terrain. 4, AGENCY COMMISSION 15/0 net: payable when rendered. 5. GENERAL ADVERTISING Sea ended regulations General: la, 2a. 3a. 3h. 4d. 5, Os, 7h, 8. Rate Protection: 10h, 11h, 12h, 13b, 14b. Basic Rates: 20a, 22a, 22h, 23a, 24a, 24b, 25a, h, 29a. Contracts: 40e, 42b, 45, a, 48. Comb.: Cont. Discounts: 60a. 81a, 61h, 61c. Cancellation: 70a, 70c, 71a, 735. AM fac)1iues: KUDL. Affiliated with American FM Network. Rates effective October Rates received October 4, FIXED POSITION Ix 50x 100x 250x 1 min sec sec _..... _ ROS ANNOUNCEMENTS 1 min sec sec PROGRAM TIME RI The DOOx /2 hr 1/4 hr 10 vain 5 grin 1 x..._ x-5% 100x-10% 200x-15% N. fl MISSOURI KCKN KCKN-FM KANSASI9283 CITY, R A B Media Code S. P. and S. Radio, Box Minneaota Aye.. Kama City. Kans Phone Executive Director -Lester M. Smith. Station Manager -Glen M. George. Program Director -Ted Cramer. Mcóavren-Guild-POW Radio, Inc w. days, 250 w. nights; 1340 kc. Operating schedule: 24 hours daily, except 11:00 pm Sun to 5:00 am Mon. CST. FM FACILITIES: ERP 54,000 w.; 94.1 mc. Operating schedule: 24 hours daily, except 11:00 pm Sun to 5:00 em Mon. CST. 15%: no cash discount. General: 2a, 3a, 3h, 4a, 4d, 5. Os, 71, 8. Rate Protection: lob. llb. Basic Rates: 20a, 22h, 23a, 29a. Contracts: 40a, Comb.: Cont. Discounts: 80k. Cancellation: 70e, 70c. 71a, 73a. No. 12 Elf 6/1/67-Rec'd 4/11/67. AA -Mon thru Sat 6-9:30 am & 4-7 pm. A -Mon thru Sun 9:30 am -4 pm. B - Mon thru Sun 7 pm -8 am; Sun 6-9:30 am & 4-7 pm. 6tI 12 ti 18tI24tl AA A B sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 28 cone wk. 5% 52 cons wk 10% All announcements combine for frequency diseeunta. t0. SPECIAL FEATURES 5 -MINUTE NEWSCASTS 1 wk 13wk26wk52wk Less than 6 tl... _.._....._ Less than 8 ti t % of Class A rete. (Keane City continued on next pagel To Cover KANSAS \ HERE /DON'T\ STOP / Turn to the Topeka Market Section for the full story on the big, bustling, beautiful Eastern Kansas Coverage Story. Only WIBW Radio DOMINATES the Topeka trade area -45 counties with nearly two-thirds of the population, the prime Kansas market, according to Sales Management's Surveys of Buying Power. Call Avery-Knodel... or 913 CR ZìY 00 RADIO 580 TOPEKA Broadcast Service of Stauffer Publications November 1, 1968 Spot Radio Stations 507

21 MISSOURI Kansas City -Continued KCMO 1936 KANSAS CITY, MO. CBS Radio Network 'r+ CBS 'eg RADIO SPOT SALES R A B A Meredith Owned Station Media Code KCMG Broadcasting. Division -Meredith Broadesstins Co., 125 E. 31st St.. Kensu City, Mo Phone TWX PERSONNEL Vice-Pres. & Gen"' Mgr. -E. K. (Joe) Hartenbower. Station Manager -R. W. Evans. Program Director -Lynn Higbee. CBS Radio Spot Sales. 50,000 w. days w. nights; 810 kg. Directional -night only. Operating schedule: 24 hours dally except Mon midnight -5:00 am. CST. 15/0. General: la, 2a, 2b, 3a. 3d, 4a, 4d, 5, 6a. 7b, 8. Rate Protection: 10c. 11c. 12c, 13c, 14e. Basic Rates: 20a, 21d, 22b, 23a, 24b, 25a, a, 31, 32a, 33a. Contracts: 40s, 41, 42a, 49a, 45, 46, 47a, 48, 49, 51b, 51c. Comb.: Cont. Discounts: 60b. 60d, 60f. 60h, a, 62h. Cancellation: e. 71a, 72, 73a. 73b. Prod. Services: FM facilities: KF TIM (FM). E RATES No. 26 Eft 12/17/67 -Reed 12/8/87. AAA -Mon thru Fri 6-10 am. AA -Mon thru Fri 3:30-7 pm. A -Mon thru Fri 10 am -3:30 pm; Sat & Sun 6 am - 7 pm. B -Dally 5-6 am & 7 pm -midnight. A 1 ti ti 24tí 1 wk..._.._ wk I wk wk I wit wk CLASS 40 AA 38 1 wk /30 A 52 wk 20 SECOND wk wk. 33 CLASS 31 AA wk wk wk wk wk wk SECOND A 1 wk wk.._ wk wk A 18 CLASS wk wk..._.._.._..._ wk Spots between classifications take the rate of the higher classification. Spots ln this section may earn frequency discounts from spots in Section II. MAXIMUM IMPACT PLANS Plan 1-1/3 Mon thru Fri 8-10 am and/or 3:30-7 pm; 1/3 Daily 10 am -3:30 pm: 1/3 Sat and Sun 8-10 am & 3:30-7 pm and/or Daily 5-6 am & 7 pm -midnight. Plan II -ROS Weekend Package pre-emptible without notice. Fri 5 pm thru Sun midnight. PERWK: PLAN 112tí I8t1 24tí 36t1 1 min /20 sec see.._ PLAN II 6t1 12tí 18t1 1 min..._ /20 sec sec Spots in Section II earn discounts for spots in Section I but do not themselves earn lower rates. Minutes, 30/20 seconda and 10 second spots may be cross -combined for MIPs; however, they must be properly distributed by time classifications. An advertiser buying 36 or more MIP spots per week for 52 weeks earns a 10% discount. 8. PROGRAM AA -Dally 8 am -7 pm. B -All other times. Ix 26x 52x 104x 156x 260x 1/2 hr..._ /4 hr min min..._.._ lx 26x 1/2 hr..._ /4 hr min..._ min NEWS -SPORTS-AGRICULTURE 5 MINUTE AAA AA A 1 tl..._..._.._..._. _.._..._.._ B _..._.._..._..._..._ MINUTE 1 ti t..._..._..._.._..._.._ KFMU (FM) 1948 KANSAS CITY, MO. Comb.; Cont. Discounts: 60a, 60e, 60d, 60e, 52x 104x 156x , 61b, 62a, 62h, 62d Cancellation: 70b, 70c, 71a, 72, 73b Prod. Services: 80, TIMERATES No. 4 Elf 9/15/67 -Reed 10/30/67. INCLITO INCORPORATEDMEDIA DAY OR NIGHT Ix 92x 104x 260x 500x 1 min /30 sec sec x wk 109'0 Advertisers must spend a minimum of weekly to earn discounts. 5 MINUTE NEWSCASTS 1 z Newscasts sold at fiat rate, includes time and talent, with no discount for frequency. Minimum -5 per wk. KMBZ 1921 FREQUENCY COMBINATION Minutes, newscasts, 20/30 seconds and ID's may combine to earn weekly frequency discounts. KPRS 1949 KANSAS CITY, MO. Independent Negro DORE & ALLEN, INC. 13 Media Code KPRS Broadcasting Corp., 2301 Grand Ave., Kansas Clan 11FMO KANSAS CITY, MO. City. Mo Phone KPRS: Programmed for adulta and youngadulte. Media Code MUSIC: popular, rock, rhythm and lues, Jazz and KFMU Broadcasting Division -Meredith Broadcasting gospel. AIR PERSONALITIES handle all segments. Co E. 31st SL. Kanu City, Mo Taped commercials by them are interchangeable. Phone MAIM METRO RADIO SALES NEWS: emphasis on local items every hour at :30. Editorialize frequently and are involved in commun- KFMU (FM): Programmed for adults and young ity activities. 2 mobile units for on the scene broadadults. R A B casting. Air personalities available for remotes. Con- MUSIC: 90%; general popular with standards, show - tact Representative for further details. Bec'd 11/6/67. tunes and middle-of-the-road. 80% instrumental, (L PERSONNEL 20% single and group vocal. 100% albums, no pro- Media Code Board Chairman -Psyche Pate. gram segments. No personalities. NEWS: 7%: local, A Division of Bonneville International Corp., 1049 Pres. & Gen'l Mgr. -Andrew R. Carter. regional and international on hour 10 times daily. Central, Kansas City, Mo Phone Program Director -M. M. Carter. Network 7 am & noon. Emphasis on community TWX affaira. Weather on hour and half hour. Local and Dore & Allen, Inc. national business news with stock market report, 5:05 President -Arthur M. Mortensen. South -Bernard I. Ochs Co. pm, M -F. TALK: 3%: editorials 3 times daily, Vice-Pres. & Gen'l Mgr. -Walt M. Lochman. analysis and commentary. Sun 10 am & 11:30 pm. Program Director -Jon A. Holiday. 1,000 w. days: 1590 kc. Public affairs 12:30 pm M -Sat. COMMERCIAL Operating schedule: 5 am -local sunset. CST. POLICY: 8 commercial minutes per hour maximum. Metro Radio Sales. Contact Representative for further details. Recd 15% on station time only: no cash diseount. 9/5/ w.; 980 kc. Directional -night only. 5, GENERAL ADVERTISING See ended regulations Operstlnr schedule: 24 hours daily. CST. Vice-Pres. & Gen'l higr.-e. K. Hartenbower. General: la. 2b, 3c, 3d, 9a, 5. 6a. 7b, 8. Program Director -George Stump. 15% on net station time; no cash discount. Rate Protection: 106, 11b, 12h, 13h, 146, 15a. Basin Rates: 20h, 21a, 21d, 23a, 24b, 25a, 26, 27. Quality Media Incorporated. General: la, 3a. 5, 8. 28c. Rate Protection: 1Od, 11d, 12d, 13d. 14d. Contracts: 40a. 41, 42d, 45, 46, 47a, 49, 51a, 51h. ERP 100,000 w.; 99.9 mc. Stereo. Basic Rates: 23a. Comb.: Cont. Discounts: 60a, 60f. 601, 62d. Operating schedule: 6:00-1:00 am Mon thru Sat: 8:00 Contracts: 40e. 46. Cancellation: 70e, 71a, 73b. am -midnight Sun. CST. Comb.: Cont. Discounts: 60b. 60k, Prod. Services: Antenna ht ft. above average terrain. Cancellation: 73a Affiliated with MBS,. RATE PROTECTION: Rates quoted herein are guar- 15%; no cash discount. anteed for a period of 13 weeks from the effective date of any increase in these rates providing that No. 6 Eff 6/1/67 -Reed 6/16/87. NAB Radio Code Advertising Standards apply advertising equalling weekly expenditures of is AA -Mon thru Sat 6-9 am & 3-8 pm. General: lb, 21, 3a, 4a, 4d, 5, 6a. 7h, 8. actually running at time of effective date of increase, Rate Protection: 10h, 11h, 12h, 13b, 14b, 15a, 16. and providing that these broadcasts continue without Basic Rates: 20a. 20h, d, 221). 23a, 24h. 24c. interruption during rate protection period. 25a, 26, 28a, 28e. 29a, 32a. WKLY: I ti 12 ti 18 ti 24 t 30 ti Contracts: 40a, 41, 42a, 42c, 44a, 45, 46, 47a, 48. No. B Eft 7/1/68-Bec'd 7/1/68. 1 wk , 50, 51e. AA Mon thru Fri 6-10 am. 13 wk Comb.; Cont. Discounts: OOb, 60d, 60e, 60f, 601. A -Mon thru Fri 3-7 Dm. 26 wk a, 62b. B -Mon thru Fri 10 am -3 pm; Sat & Bun 6 am wk Cancellation: 70a. 70c. 71a, 73b. pm. 30 SECONDS Prod. Services: C -Daily 7 pm -1 am & 5-6 am. 1 wk D -Daily 1-5 am. Rates on request. 13 ak..._ Eff 9/1/67 -Reed 9/29/ ask I min 20/30 10 see 40 at Ix 52x 104x 260x 520x 1040x Specified hour or day SECONDS 1 min PER WK. ROTATING MON -FRS: 1 wk _ sec Less than wk sec ti wk Guaranteed times day or night. 12 ti wk Spots of any length may be cross -combined for max- 18 ti imum frequency. Specified hour or day wk..._ PER MO: 30ti 60 t 90 t PER WE, ROTATING MON-FRI: 13 wk I min sea sec _ BTA day or night. Fixed but preemptible. lengths cross -combinable. 8. PROGRAM I hr 11/2 hr 1/4 hr 5 min 1 z z z z...._-_ z _ z z z--.,..._..._._..._ () or 55 min. (f) or 25 min. No further discounts. KMBR(FM) Less than ti ti ti PER WK, ROTATING MON -SUN: Less than ti (1 per day any 6 days) ti (2 per day any 6 days) ti (3 per day any 6 days) ti (4 per day any 8 days)..._ CLASS C PER WK, ROTATING MON -SUN: Less than ti (1 per day and 8 days)..._.._.._ ti (2 per day any 6 days) ti (3 per day any 8 days) U (4 per day any 6 days) Applicable to weeks with expenditure of or more. Discount applied as earned. 52 consee wks-10 % 26 wk wk SECONDS 1 wk _ ask ask wk SECONDS I wk wk wk wk PROGRAM 1 hr 1/2 hr I/4IIr Flat M. SPECIAL FEATURES 5 -MINUTE NEWSCASTS PERWK: 1 wk 13 wk 28 wk 4o wk 5 ti ti KANSAS CITY, MO. WEEKLY CIRCULATION PLANS 1 min 20/30IOzee KPRS-FM R A B Plan A, 12 ti (2AA. 2A, 4B, 4C) Plan B, 18 ti (3AA, 3A. BB, OC) Subscriber to the NAB Radio Cede Plan C. 24 ti (4AA, 4A, 8B, 8C) KANSAS CITY, MO. Media Code Plan D, 36 ti (IAA, 8A, 12B, 12C) A Division of Bonneville International Corp Plan E, 48 ti (IAA. 8A, 16B. 16C) Central, Kansas City, Mo Phone Must be schedule equally over 7 day period and Vice-Pres. & Gen'l Mgr. -Walt Lochman. Station Director-Johne Pearson. Metro Radio Sales. ERP 100,000 w.: 99.7 mc. Operating schedule: 18 hrs. daily. Stereo. Antenna ht.: 050 ft. above average terrain. 15% on time; no cash discount. General: la, 2a, 2h, 3a, 3b, 3c. 3d, 4a, 5, 6a. 7h, 8. Rate Protection: lob- 11g. 12g. 13g, 14h, 15h. Basic Rates: h, 21d, 22a, 22b, 23a, 23h, 24h. 25a, 26, 28h, 28c, 20h c. Contracts: 40e, 42b, 42d, 93, 45, 46, 47a, 48, 49, 50, 5la, 51b, 51e. Media Code KPRS Broadcasting Corp., 2301 Grand Ave.. Kansas TWX KC rotate within time classification. City, Mo Phone PERSONNEL Offered on a preemptible basis at stations discretion President -Arthur M. Mortensen. for a full rate card advertiser. Board Chairman In event of preemption spots will be made good in -Psyche Pate. Pres. & Gen'l Mgr. -Andrew R. Carter. comparable or better time periods at the earliest Program Director -M. M. Carter. possible convenience and prior to expiration of schedule. Weekly Circulation Plans earn 52 consee wks discount. Dore & Allen, Inc. Do not contribute to Weekly Circulation Plans for further weekly frequency. ERP 18,500 w.; me. May combine with minutes, newscasts. 20/30 Operating schedule: 6-2 am. CST. seconds & ID's to earn weekly frequency discounts on the fare of card rates only. IO. SPECIAL FEATURES NEWSCASTS 10 MIN: AA A B 1 ti ti MIN: Antenna ht ft. above average terrain. 15/0 time only: 10 days. See KPRS listing for coded regulations. Affiliated with MRS. No. 2 ER 6/1/67-Rec'd 6/16/67. A -All other times. (This listing continued on next page) 508 Spot Rodio Stations November 1, 1968

22 Kansas City -K P R S -FM-Continued WKLY: Iti 12 ti 18tí 24 t1 1 as, ask ask wk SECONDS 1 wt wk ask wk SECONDS 1 wk ask ask wk PROGRAM I hr 1/2 hr 1/4 hr 10 min Flat MINUTE NEWSCASTS 1 w 13wk 28wk 40wk 5 ti KUDL 1953 FAIRWAY, KANSAS atialan Torbet Associates, Inc. Independent 30 ti Media Code Kansas Broadcasting Eby, Merriam, Kane, Phone KUDL: Programmed for adults, young adults and teens. MUSIC: pocular. rock. rhythm and blues. Emphasis on music. Total of only 12 minutes per hour com- mercial time. NEWS: at 20 min before and after hour. Contact Representative for further details. Recd 3/8/68 President -Peter H. Starr. General Manager -James E. Edward. Program Director -Mike D'Arcy. Alan Torhet Associates, Inc. 5,005 w. days, 500 w. nights; 1380 Ito. Directional. Operating schedule: 24!inure dolly. CST. 15/n net time only. General: la. 2a. 3a. lb, 4a. 4d. 5. 6a. 7h. 8. Rate Protection: IOc. lie. 12c. 13e, 14c. Basic Rates: 20e, 22a, 22b, 23a, 24a. 24h. 25a, a. 29e. Contracts: 40a a, 48. Cancellation: 71n. 73a. Prod. Services: 80. Talent charges included In time costs are 20% thereof. Rates include 25% for production and service FM facilities: KCJC (FM). Affiliated with American Contemporary Network. Eff 7/1/68-Ree'd 6/2S/68. AA -Mon thru Sat 6-10 am & 3-7 pm. A --Mon thru Sat 10 ans -3 pm. B -Mon thru Sat 7 pm -1 am; Surs all day. () I ti till 12 ti 18t1 24 ti 30t1 1 min /30 sec ID's _... 1 min /30 sec ID's min /30 sec ID's minute. station breaks and ID's may be combined for maximum frequency. Except for specified position, all spots will be staggered in time period. CONSECUTIVE WEEKS DISCOUNT 52 wk -5%. KWKI (FM) 1957 KANSAS CITY. MO. OFIMU Media Code F. M. Broadcasting, Inc., 1100 E. Meyer Blvd.. Kansas City, Mo Phone President -John B. Ewing. Jr. General Manager -Robert C. Floyd. Program Director -John Chambers. ERP 70,000 w.; 93.3 mc. Operating schedule: 6 am -midnight Mon thru Sat; 7 am -11 pm Sun. CST. 15/0 time only: 10th of following month. 5. GENERAL ADVERTISING See Boded regulation* General: 3e. Rate Protection: lob, 11b, 1213, 13h. 14h. Basic Rates: 20a. Contracte: 40s. No. 2 ER 10/15/67-Rec'd 10/30/67. Ix I3x 26x 52x 156x 312x 500x 1000x 1 min sec soc WEEKLY SATURATION PACKAGES EA: 18 ti 24 ti ti 60 ti 1 min sec MONTHLY SATURATION PACKAGES 72 ti 96 ti 144 ti 192 ti 240 ti a min sec Spots combinable with Weekly and Monthly packages. CHARTER SPONSOR PACKAGE MINIMUM IO TI I min 30 see 10 see 1000 x PACKAGE 2 CONSEC DAYS, 15 SPOTS PER DAY: sec spots NEWS 5 min news et :55. GUARANTEED MINIMUM 100 TI PER MO: Per mo 495 Includes sponsor open, news, sponsor 1 -minute, news, sponsor close. Cliente share equally with other sponsors. WEATHER Weathercasts at :15 & :45. GUARANTEED MINIMUM 100 TI PER MO: Per mo 300 Includes sponsor open, weather, sponsor 30 seconds, weather, sponsor close. Clients share equally with other sponsors. DATELINES & WEATHER Headlines & Weather at :30. GUARANTEED MINIMUM 100 TI PER MO: Per mo..._ 300 Includes sponsor open, news, sponsor 30 seconds. weather, sponsor close. Clients share equally with other sponsors. After 3 mos-5% After 6 mon -10% KXTR (FM) 1959 KANSAS CITY, MO. Madia Code Senthesound Broadcasting Association Swearingen, Independence, Mo Phone KXTR (FM): Programmed for adults and young adults. Music and news station with 5 music commentators. NEWS: 5 min every 3 hours. MUSIC: serious (from pre -Baroque through classic and romantic to modern), 90% & semi -classical. showtunes and standards, 9%. RELIGIOUS (on Sundays). 1%. COMMERCIAL POLICY: maximum of 6 minutes per hour. Reed 7/11/67. t. PERSONNEL Pres. & Gen'I Mgr. -James A. Christenson. Sales Manager --John T. McLean. ERP w.; 96.5 mc. Stereo. Antenna ht.: 650 ft. above average terrain. Operating schedule: 6 am -midnight. CST. 15% on net time: no rash discount. General: lb, 3a, 3c. 3d. 4h, 4d. 5. 6e, 8. Rate Protection: 11a. 12h. 13h. 15b. Basic Rates: 20e. 21e. 21e. 21d, 23a. 24a, 24b, 24c, 25a. 27, 28c, 29a. 10. Contracts: 40a, 41, 42b, 44e, a Comb.: Cont. Discounts: 60e. 60h. 61c, 62d. Cancellation: 70a. 70e, 71a, 73b. Prod. Services: 81, 02. No. 7 ER 4/1/66-Ree'd 3/30/68. A -Mon thru Fri 5-11 pm; Sat & Sun noon -11 pm. B -All other times. 1 -MINUTE ANNOUNCEMENTS Per week: wk. wks. wks. vita wks. wks. 1-7 times times times times % of Class A. ROS MONTHLY PLAN -I minute- -30 secondslearh Total Each Total 30 times times times second announcements -75% of 1 minute rate. 8. PROGRAM 1 HR: lx I3x 26x 52x 104x I56x 1112x A B /2 hr: 00% of hour rate. NEWS & WEATHER Ix 13x 26x 52x 104x 156x 260x 312x 1/4 hr min : min WDAF 1922 KANSAS CITY, MO. KATZ RADIO EAST Taft Stations Media Code Taft Broadcasting ('o.. Signal Hill. Kenu City. Mo Phone TWX Vice-Pres. & Gen'l Mgr. -Nick Bolton. Sales Manager -Cliff Atkinson. Program Director -Jack Elliott. Katz Radio. East. Taft Sta. Sales Offices: See Rep & 8/O pages w.; 610 te. Operating schedule: 24 hours daily except 2:00-6:00 em Sun. CST. 15% on time only: no cash diaeount. General: le, 2e. 2h, 3e. 4e, 4d, 5, 6a, 7b, 8. Rate Protection: 10h, 12h, h, 15a, 15d, 16. Basic Rates: 20a, 20b, 21a, 21h, 21d, 22e. 22b, 23e, 25a, 28b, h, 33e. Contracts: 40e, 41, 42a, e , 47e, 48, 49, Slc. Comb.; Cont. Discounts: 00h, 60d, 60e. 60f, 601, 61a, 82h. Cancellation: 70e. 70e, 71a, 72, 73e, 73b. Prod. Services: 80, Affiliated with Katz Radio A.I.D. Plan. Weekly discounts determined by number of announcements scheduled within 7 -day period. Rebates allowed only on consecutive advertising within a contract year, provided there is no reduction in schedule. In eases of reduced schedules, rebates allowed only on as many announcements per week as are contained weekly In the reduced schedule. No. 29 ER 5/1/68-Rec'd 4/26/88. Re -iss. 5/6/68 -Reed 5/9/68. AA -Mon thru Fri 6-10 am. A -Mon thru Fri 3:30-7 pm. B -Mon thru Fri 10 am -3:30 pm, Sat & Sun 6 am - 7 pm. C -Sun thru Sat 7 1 MIN: 1 tl tí IS ti AA A..._.._-._.._.._.._ B C.._.._ /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. () Rotating 6-9 am or 7-10 am. TOTAL AUDIENCE PLANS PLAN I 1/2 Mon thru Fri 6-10 am & 3:30-7 pm; 1/2 Mon thru Fri 10 am -3:30 pm and/or wknd. 12 ti 18t1 24tI Per wk PLAN II 1/3 Mon thru Fri 6-10 am & 3:30-7 pm: 1/3 Mon thru Fri 10 am -3:30 pm and/or wknd.; 1/3 Daily 7 pm -6 am. Per wk PLAN III 1/2 Mon three Fri 10 am -3:30 pm end/or wknd.; 1/2 Daily 7 pm -6 am. Per wk /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. All spots, regardless of length or classification. may be combined for discount purposes as long as TAP spots of each length are properly distributed by day - parts. 9. PARTICIPATING PROGRAMS Jack of All Trades -Mon thru Fri 7:05-8 pm; Sat pm -6 am. 10:05-11 am. I MIN, 1 w I3wk26wk52wk Ea AA -Mon thru Fri 6:30-9:30 am. A -Mon thru Fri 6-6:30 am, noon -1 pm & 3:30-7 pm. B -Mon thru Fri 9:30 em -noon & 1-3:30 pm; Sat & Sun 6 am -7 pm. C -Daily 7 pm -6 am. EA: Ix 26x 52x 104x 156x 260x 512x 1/4 hr min..._ min /4 hr min min /4 hr min min CLASS C 1/4 hr min min W D A F -FM 1961 KANSAS CITY, MO. Taft Stations Media Code Taft Broadcasting Co., Signal Hill. Kanus City. Mo Phone TWX Division General Manager -John Lawrence, Jr. Station Manager -Bryce Cooke. Program Director -Jane Pryor. Herbert E. Graskin & Co. Taft Ste. Sales Offices: See Rep. & 5/O pages. ERP 31,000 w.: mc. Operating schedule: 6 am -midnight. CST. Antenna ht. 950 ft. above average terrain, 15% on time; no cash discount. General: la, 2a, 2h, 3a, 4e, 4d, 5, 6a, 7h, 8. Rate Protection: 10h. 12h, 14h, 15e, 18. Basic hates: 20a, 20h, 21a, 21h, 21d, 22a, 22h, 23a, 28h, 32h. Contracta; 40a, 41, 42a, e, , Me. Comb. Cont. Discounts: Bob, 80d, 80e, 60f, 601, 61a, 82h. Cancellation: 70e, 70c, 71a, 72, 73a, 73h. Affiliated with American Entertainment Network. Member: The Groskin Group. ER Rec'd 1/2/68. lx I5x 30x 60x 125x 250x 500x 1 min PROGRAM lx I5x 30x 60x 125x 250x 500x 1 hr /2 hr min WHB 1922 KANSAS CITY, MO. BLAIR MISSOURI RADIO R A A Store Owned Station Media Code Storz Broadcasting Co., 11th floor, Pickwick Hotel. 10th and McGee, Kansas City, Mo Phone Send continuity instructions to Operations Desk et above address. Chairman -of -the -Board & President -Robert H. Storz. General Manager -R. G. Reames. National Sales Manager -Ed Schulz. Blair Radio w. days w. nights; 710 ke. Directional -separate patterns day and night. Operating srhednte: 24 hours daily. CST. 15/0 net charges for time: payable when rendered. 5. GENERAL ADVERTISING See Boded regulations General: la, 2a, 3e a, 5, 6a. 713, 8. Rate Protection: 10h, 11b, 12h. 13h, 14h. Basic Rates: 20e, 23a. 24a, 24e, 25a. Contracts: 40e. 42a, 45, 46. Comb.: Cont. Discounts: 60e. 62h. Cancellation: 70h. 70e, 71a, 72. Prod. Services: 80. ER 7/1/68-Rec'd 5/31/68. AA -Mon thru Sat 6-10 am. A -Mon thru Fri 3-7 pm. B -Mon thru Fri 10 am -3 pm & 7-10 pm; Sat 10 am -10 pm. C -Sun 7 am -l0 pm. D -Mon thru Sun 10 pm -1 am. () I ti 6 ti 12 ti 18 ti 24 ti 30 ti 1 min /30 sec ID's min......_ /30 sec ID's._.._ mitt /30 see ID's CLASS C 1 min /30 sec ID's CLASS D 1 min /30 sec ID's C.) Specified position. Minutes, station breaks and ID's may he combined for maximum frequency. All spots will be staggered within time period except specified position. CONSECUTIVE WEEK 52 wk -5% 5 -MINUTE NEWSCASTS (t) (t) Mon thru Sat 6-10 am & 4-7 Dm..._..._ Mon thru Sat 10 am -4 pm..._ Mon thru Sat after 7 pm Sun all day (t) Less than 6 ti. (3) 6 per wk, 1 per day. KENNETT (2 AM; 1 FM) Dunklin County -Map Location H-7 KBOA KBOA-FM 1948 Subscriber te the NAB Radio Code Media Code Radio Station KBOA, Kennett, Mo Tuxedo KBOA: Programmed for primarily rural adults. 8 announcers. 80% music, 20% news. MUSIC: 40% middle-of-the-road. 20% middle-of-the-road standards, 20% general pop. 20% western. NEWS: 50% local and regional, 50% national and world. Extended agriculture news and weather. FM separately programmed afternoons with ahowtunes, middle-of-theroad standards. awing and popular Jazz. Play-by-play National League baseball. little league ball. college and high school football and basketball. Nighttime music general pop. 1 mobile unit. Contact Representative for further details. Recd 7/24/67. t, PERSONNEL Exec. Vice-Pres. & Oen'l Mgr. -Charles C. Earls. Commercial Manager -C. L. Pylant. Program Director -Robert M. Goldsmith. R. S. Crane Company. Inc. 1,000 w. days: 830 kc. FM FACILITIES ERP w me. Operating schedule: sunrise to 10:15 p.m. Separate programming -1:00 p.m. to 6:00 p.m. Monday through Friday. Antenna ht ft. above average terrain. 15%; no each discount. (This listing continued on next page) November 1, 1968 Spot Rodio Stations 509

23 MISSOURI Kennett -K B 0 A, K B O A -FM -Continued General: lb, 2a. 3d. 4e, 4d, 5, 6a, 8. Rate Protection: 15b. Basic Ratee: 25a. 29a. Contracts: 40e, 44a, 46. Comb.: Cont. Discounts: 60b, 62d. Prod. Services: 82. FM operated in conjunction with AM from sun -up to 1:00 p.m. FM operation continues until 10:15 p.m., with advertising rates 1/2 of AM ratei shown below. No. 4 ER 9/1/68-Ree'd 8/30/68. Ix x 156x 260e 312x 500x min sec PROGRAM lx 26x 52x 156e 260x 312x 1 hr /2 hr /4 hr min KBXM 1964 R A B Media Code William L. Miller, Box 569, North By -Pass, Kennett, Mo Phone f. PERSONNEL Owner -Mrs. William L. Miller. General Manager -Larry Robinson. Program Director -Ken Diamond. C. K. Beaver & Associates. Inc w. days; 1540 hr. Operating schedule: 6'00 am -6:00 pm. CST. 15% on time only' no cash discount. 5. GENERAL ADVERTISING See coded reguietlom Contracts: 40e. Rates effective Card received August min 30 sec 1 min 30 sec I ti tl..._ ti ti ti ti ti..._ ti ti I min 30 sec 1 min 30 sec 50 ti or more... L PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 ti ti ti it _ NEWSCASTS 1/4 hr 5 min 1/4 hr 5 min 1 ti ti ti Time & Temperature, plus 10 ads, minimum 10 per day.40. KIRKSVILLE (1 AM; I FM) Adair County -Map Location F-2 KIRX Subaeriber to the NAB Radie Code Media Cede Community Broadcasters. Inc.. KIRX Bldg.. Kirksville. Mo Phone PERSONNEL. General Manager -S. A. Burk. Sales Manager -Don Hiakey. Call station direct. Phone w. days. 250 w. nights; 1450 kg. Operating schedule: 5:00 am -11:00 pm weekdays: 6:00 am -10:00 pm Sun. CST. 15% on net station time; no ash discount. 5. GENERAL ADVERTISING See ceded regulations General: la. 2e, 2b, 3a, 3b, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b. 21a, 21c. 22b. 23a, 24b. 254, 27, 29a. Contracts: 40a, 41, a. 51a. Comb.: Cont. Discounts: 60b, 61c. 62d. Cancellation: 70a, 70c, 71a, 72, 73a. 73b. Prod. Services: 82. Affiliated with American Entertainment Network. AMliated with KBS Radio Network. FM facilities: KRXL(FM). No. 7 Eff 6/1/67-Rec'd 5/3/67. le 52e 104x 156x 260e min sec PROGRAM Ix 52x 104x 156x 260x hr _... _._...- 1/2 hr /4 hr min KRXL (FM) 1967 Media Code Community Broadcasters, Inc., Box 130, N. Hwy. 63 & 6. Kirksville, Mo Phone Pres. & Gen'i Mgr. -Sam A. Burk. Station Manager -J. F. Way. Call station direct. ERP 54,000 w.: 94.5 mc. Operating schedule: 7 am -11 pm. CST. Antenna ht.: 430 ft. above average terrain. 15/0 time only. 10th of following month. S. GENERAL ADVERTISING See coded regulations General: la, 2a, 2b, 3a, 3b, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b, 21a, 21c, 22b, 23a, 24b, 25a, a. Contracts: 40a, 41, a. 51a. Comb.: Cont. Discounts: 60b. 61c. 62d. Cancellation: 70b. 70d, 71a, 72, 73a, 73b. Prod. Services: 82. AM facilities: KIRX. No. 1 EF 4/1/68 -Reed 4/8/88. Ix e 156x 260e 312x 1 min sec PROGRAM Ix 52x 104x 156e 260x 312x 1 hr /2 hr /4 hr min LEBANON Laclede County -Slap Location F-5 Bee SRDS consumer market map and data et beginning KLWT Media Code Lebanon Broadcasting Co., 221 E. Commercial St.. Lebanon, Mo Phone KLWT: Programmed for adults and young adults. 5 air personalities emcee entire operation with exception of news given by news director. NEWS: every hour either 5 or 15 min. General popular music. ahowtunes, standards. 2 sports shows daily plus local basketball. football, and major league baseball. FARM: shows total 3 hours M -F. Personalities available for remote pickups et all points. COMMER- CIAL POLICY: 4 minutes within 15 minute segment. Contact Representative for further details. Recd 7/10/67. General Manager -O. R. Wright. Sta. & Sales Mgr. -Jack A. Sellers. Magic Circle Time Sales w. days. 250 w. nights kc. Operating schedule: 6:00 am -11:00 pm weekdays; 7:00 am -11:00 pm Sun. CST. Agencies add 15% for commission: no cash discount. General: la. lb, 3a, 3d. 4a, 5, 6a, 7b, 8. Rate Protection: 10a. Ila, 12a, 13a. 14a, 15b. Basic Rates: 20b, 21b. 21c, 22b, 23a. 24b, 25a, 26, 28b, 28c, 29b, 30, 33d. Contracts: 40a, 42b, 42d, 44a, 45, 46, 47e, a. 5th, 51c. Comb.: Cont. Discounts: 60e, 61e, 62d. Cancellation: 70b. 71a, 730. Affiliated with KBS Radio Network. Member: Magic Circle Network. NATIONAL ANI) LOCAL RATES SAME ER Reed 7/1/68. 1 x x x x..._ z x..._ x..._ x it x 1.50 (') 30 sec to 1 -min. 8. PROGRAM 1 hr. 1/2 hr 1/4 hr 5 min 1 ti ti ti ti ti ti , LEXINGTON Lafayette County -Map Location D-3 consumer market map and data at begin See SIMDS nine KLEX 1956 Subscriber to the NAB Radio Cede Media Code Lexington Broadcasting Co.. Inc.. Box 188, KLEX Bldg., East U. S. Hwy. 24, Lexington, Mo Phone Other studios -Richmond and Higginsrille, Mo. Gent & Prom. Mgr. -Ralph E. Meador. Program Director -Don Sibley. Mid -America Spot Sales. 250 w. days: 1570 ke. Net, agencies add commission to rates shown. 5. GENERAL ADVERTISING See wded reputations General: 2a, 3a, 3b, 9b. 4d, 5, 6a. 7b. 8. Rate Protection: 10b, 11b. 12b. 13b, 14b. Basic Rates: 20a. 22a, 22b, 23e, 241% 25e. 28a, 29a. Contracts: 40a Comb.; Cont. Discounts: 60a, 62b. Cancellation: 71e, 73a. ER 1/1/68 -Reed 1/4/68. In x e 156e 120 wd wd wd TO BE USED IN 30 DAYS wd wd 100 ti _ 140 TO BE USED IN 14 DAYS 50 ti 85 TO BE USED IN 7 DAYS ti LIBERTY wd PROGRAM le 13x 26x 52x 104e 156x 312x 1/2 hr /4 hr min..._ min See Clay County -Map Location C SRDS consumer market map and data at begin- ning See Kansas City, Missouri (including Kansas City, Kans.; Independence, Mo.; Liberty, Mo.; Fairway, Kans.; Merriam, Kans.; Mission, Kans.) MACON Maron County -Map Location F-2 KLTI Media Code ÓÓ6 KLTM Radio, Inc.. Box 266. Highway Macon. Mo Phone Pres., Sta., Gen'l & Sales Mgr. -Leland E. Ebert. Program Director -Imogene Ebert, 250 w.: 1560 ke. Operating schedule: Sunrise -local sunset. CST. DST. 15/0 time only: payable 10th of month. 5. GENERAL ADVERTISING See wded regulations General: la. 2b, 3e, 3d. 4b, 4d. 5. 6a. 7b. Rate Protection: 15b. Basic Rates: 20a. 21a, 21d, 22a, 22b. 23a. 23b. 24e. 25a. 26, 31, 33e. Contracts: 40a , e, Comb.: Cont. Discounts: Goa, 60e, 61a. Cancellation: 70c, 71a, 73a. 73b. Prod. Services: Affiliated with KBS Radio Network. No. 1 ER 10/1/65 -Reed 3/9/67. Prime Time -Mon thru Sat 7-9 am, noon -1 pm & 4-6 pm: Sun 7-9 am & noon -1 pm. Regular Time -All other times. PRIME TIME - I min see- -20 ate III 4+ I ti 4+ Per wk REGULAR TIME Per wk._.._ SATURATION PACKAGE 30 see, ea..._.._..._ min, ea.._..._ ,pots or more to be run in 7 day period. Must run a minimum of 4 spots per day each day the spots run. Saturation Spot Package is sold on e floating spot schedule only. 8. PROGRAM PRIME TIME PER WK, EA: 5 min IO min 1/4 hr 1/2 hr I hr 1 U..._ REGULAR TIME I ti._ _..._..._.._ All program times Usted are lesa 30 seconds for station break. MALDEN Dunklin County -Map Location H-7 KTCB 1054 Media Code Tri -County Broadcasting Co.. North Highway 25. Malden. Mo General Manager -Dick Wlethan. 1,000 w. days: 1470 he. Operating schedule: 6:00 a.m. to local sunset. CST. 15% on time only: nn cash dlarount. General: la. 3a. 4a. 4d. 5. 6e. 8 Rate Protection: 101). 1i b. 12b. 13b, 14b. Basic Rates: 22b, 23a. 24b, 2.5a, 28a, 29a. Contracts: 40a. 42b, 45, a. Comb.: Cont. Discounts: Ola. 61b, 62b, 62e. Cancellation: 70a. 70e. 71a. 73a. Affiliated with EBB Radio Network. Member: Magic Circle Network. 65 Rates effective October I (Card No. 3.) Card received October /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. S min. () 1 time times times times times times times words or less. Class "A" time. 11:59 a.m. frequency discounts. until 1:01 p.m. No MARSHALL Saline County -Map Location E-3 KMMO 1949 R AfB Media Code ESIMO. Inc., P. O. Box 513. U. 8. Hwy. 55, one mile northwest of Marshall. Mo Phone 40. Manager -Harold Douglas. 1,000 w. days; 1300 kc. Operating schedule: 6:00 a.m. to local sunset week days: 7:30 a.m. to local sunset Sunday. 15% on time only; tao cash discount. 5. GENERAL ADVERTISING See wded regulations General: le. lb, 2b, 3a, 4a, 4d, 5. 6e. 8. hate Protection: 15b. Basic Rates: 20b, 21a, 21b, 22a, 22b. 23a, 24b, 25a, 23a, 28c, 29a, 29b. Contracts: 40a, 41, 42a, 43, 44a, 45, 47a, 48, 51b, 51c. Comb.; Cont. Discounts: 60e. 60d, 62d. Cancellation: 70a. 70d. 71a, 72, 73a. Rates effective November 1, (Card No. 3.) Card received October I. SPOT ANNOUNCEMENTS/PROGRAM RATES I hr. 1/2 hr. 1/4 hr. 10 min. 5 min. (1 1 time 5n times times times times times ii One minute or leu. MARYV I LLE Nodaway County -Slap Location C-1 KNIM 1953 Media Code Clark Broadcasting Co.. Box 278, Maryville, Missouri Justice General Manager -Roger Moyer. Omaha-Soderlund Company. Magic Circle Time Sales. 250 w. days; 1580 ke. Operating schedule: Sunrise to local sunset. CST. 15%; no rash discount. General: Ia, 2e. 2b, 3e, lb, 3d, 4e, 5. 6e, 7b. Rate Protection: 10b. 11b. 12b. 13b, 14b. 15b. Basic Rates: 20h, 21b, 22a, 22b, 23a, 24b, 25b, 26, 29a, 29b, 33a. Contracts: 40e. 41, 42b. 44b, 45, 46, 47e. 49, 50, 51a, 51b, 51e. Comb.; Cont. Discounts: 60b. 60d, 60i, 61a. 61b, 62b, Cancellation: 70e, 70c, 71b, 72, 73a, 73b. Prod. Services: Member: Magic Circle Network Rates effective May 1, Rates received May 27, Rev. (Ann.) received October minute or less: 1 time.y times._ times._ times _ times..._....._ times._ 3.75 MEXICO (l AM; 1 FM) Audram County -Map Location F-3 KWWR (FM) 1966 OF MO GEM Media Code Audraln Broadcast Corp., Box 475, 1705 E. Liberty St., Mexico. Mo Phone PERSONNEL Vice-Pres. & Gen't Mgr. -W. Earl Dougherty. Sales. Mgr. & Chief Engr.-Jerry Lee Johnson. ERI' 55,000 w. (hertz.), 55,000 w. (vert.); 95.7 me. Stereo. Operating schedule: 6 am -midnight. CST. Antenna ht.: 305 ft. above average terrain. None; all rates net to station. 10th of month. General: la, la, 2h. 3h. 3d, 4a, 9d, 5. 6b. 7b, 8. Rate Protection: 15h. 18. Basic Rates: ^Oa, e, 22a a, 24a, 24e, 26, 28b, 20h. Contracts: 40e a. 42e, 43, 44a, 44b, 45, 46, 47e, , a, 51e. (This listing continued on next page) 510 Spot Radio Stations November 1, 1968

24 Mexico -K W W R (FM) -Continued Comb.: Cont. Discounts: 60b, 60d. 60e, 61a, 62b. Cancellation: 70b. 70d, 71a, 72, 73a, 73b. Prod. Services. 80, 82. Maximum commercial time 8 minutes per hour. 1/2 hour separation between competitive advertising, AM facilities: KXEO. Affiliated with MBS. ER 3/1/68-Ree'd 9/30/88. Premium -Mon thru Sat 8-8:30 am, noon -1 pm & 4 pm -sign -off: Sun all day. Regular -All other times. I min SO see 1 min 30 see Premium Regular EA: 10 ti 15 ti 20 ti 25 ti 50 ti Spots/1 day Spot PROGRAM 1/2 hr 1/4 hr Premium ,00 Special production time. per hour, extra minute News, Weatherman, Markets , plus 3.00 news service. (Commercial copy: 1:15.) 15 -minute News , plus 4.00 news service. 10 -minute Sports plus 4.00 news service. 10% rebate at end of 52 -week non -cancellable contract of per week, minimum. KXEO R A,B Media Code Audrain Broadcasting Corp., Box 260, Mexico, Mo Phone Vise-Pres. & Gen'l Mgr. -W. Earl Dougherty. Sales Manager -Jim Lipsey w. days; 250 w. nights; 1340 he. Operating schedule: 5:00 a.m. to midnight weekday.; 8:00 a.m. to midnight Sunday. CST. None; all rates net to station. 3. GENERAL ADVERTISING See ended regulations General: lb, 2a. 3a. 31% 3d. 4a, 4d, 5, 6a. 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 21e. 22a, 22b, 23a, 24a, 24e, 25a. 27, 28a, 28e, 29a, 29b, 30, 31, 33e. Contracts: 40a. 42a, 42c, 49a, 45, 46, 4Ta, 48, 51a, 51b, 51e. Comb.; Cont. Discounts: 6(1a, 00d, 60h, 61e, 62a. 62b. 62d. Cancellation: 70a. 70b, 70e. 70d. 71a, 72, 73a, 73b. Prod. Services: , 82. FM facilities: KWWR (FM). Affiliated with MBS. No. S Eff 8/1/66 -Reed 8/31/66. Prime Time -Mon thru Sat sign -on-7 pm; Sun sign - on -6:30 pm. Regular Time -All other times. MONTHLY SATURATION PLANS PRIME TIME PER MO: ti 150 ti sec min REGULAR TIME 30 sec min WEEKLY SATURATION -PH me- -ReOular- 30 see 1 min 30 see I min 1 ti ti IL ti ti ti ti ti ti PROGRAM PRIME TIME Per week iti 2tI 311 5t 1/4 hr min min REGULAR TIME 1/4 hr min..._..._..._ min NEWS -WEATHER-SPORTS Per each 5 minute period, extra..._..._..._ Per each 10 or 15 minute period. extra 2.25 CONSECUTIVE WEEK Contract discounts provide 10% discount from rate card for contracts of or more net per week for a period of 52 weeks; 5% for 26 weeks. Incomplete schedules short -rated to earned rate. MOB ERLY Randolph County -Map Location F-3 KWIX 1950 Subseriber to the NAB Radio Cede Media Code Moberly Broadcasting Co., KWTS Bldg.. Moberly, Mo Phone Other studios and office -Macon, Mo Phone KWIX: Programmed news, service, information, sports with local and area emphasis. NEWS: 15 min newscasts 7:30 am, 8:30 am, 10:30 am, 12:30 pm, 2:30 pm. 6:30 pm & 10 pm. 5 min each half hour. Weather 5 min each boor. SPORTS: 15 min 7:45 am & 5:05 pm. College and high school play-by-play. FARM: daily market reports. Stockyards broadcasts. 8 county markets. Extension agent shows. MUSIC: current hits plus million sellers. 5 am -11 pm. Sun religious, news and sporta. TALK: daily telephone show, daily sporta, public affairs, feature interviews. Contact Representative for further details. Recd 2/1/68. Owrer & Gen'l Mgr.-Jerrell A. Shepherd. Sales Manager -Kermit Womack. Program Director -Larry Weller. R. S. Crane Company, Inc. 1,000 w. days, 250 w. nights; 1290 kc. Non- direct tonal. Operating schedule: 5:00 am -11:00 pm weekdays; 6:30 am -7:00 pm Sun. CST. 15/0 time only. 5. GENERAL ADVERTISING Sao coded regulations General: la, 2a, 2b, 3e, 4e, 4d, 5, 6e. 7h, 8. Rate Protection: 15b. Basle Raten: 21b, 21c, 21d. 22e, 22b, 26. Contracta: 40a, 45, 46, 47e, 51a, 51e. Comb.; Cont. Discounts: 02d. Cancellation: a, 73b. Prod. Services: 80. No. 6 Eff 10/1/67-Rec'd 10/4/67. I min 30 see Flat PROGRAM I hr I/2 hr I/4 hr 3 mis Flat MON ETT Barry County -Map Location D-7 See SRDS consumer market map and data at begin ning KRMO 1930 R A B Media Code Monett Broadcasting Co., Box 270, North Highway, Monett. Mo General Manager -L. C. McKenney. Station Manager -Floyd V. Stewart. Sales Manager -Marton J. Pilant. Magic Circle Time Sales. 250 w. days; 990 kc. Operating schedule: Sunrise -local 'unmet. EST. 15% on time only: no cash discount. General: lb, 3d, 4a, 4d, 5, 6a, Rate Protection: 10e, lie, 12e, 13a, 15b. Basic Rates: 20b, 33e. Contracts: 40a, 44b, 47a. Cancellation: 70c, 71e. Prod. Services: 82. Member: Magic Circle Network Rates effective Rates received August 14, (ROS) 1 time times..._..._..._._ 1. JO 52 times 2.50 (ROS) Per day: 1 min. 30 sec. 20 see. 10 see. 10 times PROGRAM (3 months or more) Per month Per week: 5 min. 10 min. 1/4 hr. 1/3 hr. 7 times times times..._ , times times times (Lesa than 3 months) Per program 1 time times times MOUNTAIN GROVE Wright County -Map Location F-6 KLRS 1954 Media Code KRLS Broadcasting Co., Mountain Grove, Mo General Meneger-Jonn W. Billingsley. George T. Hopewell. Inc. Springfield, Mo. - M. Richard Bradley, 1718 E. Meadowmere St. Magic Circle Time Sales. 1,000 w. days; 1360 ke. Non -directional,. Operating schedule: 6:00 a.m. to local sunset CST. 15% on time only: no cash discount 5. GENERAL ADVERTISING See ended reputations General: la, 2a. 2b. 3a. 3b, 3e. 3d. 5, 0a, 7b. Rate Protection: llb, 14e. 15a, 15b. Basic Rates: 20b, 21a, 214, 22e, 22b, 24b, 25a, 26, 28b, 28c, 29b, 30. Contracts: 40a, 44a, 44b, , 49, 51b, 51e. Comb.; Cont. Discounts: 60a, eel, 01e, 01b, 62a. Cancellation: 70a, TOc, 71b, 72, 73e, 73b, Prod. Services: , 82. Affiliated with RBS Rodio Network. Alcoholic beverage advertising: beer only. Member: Magic Circle Network. Rates effective November 16, (Card No. 1.) Card received November /PROGRAM RATES 1 hr. 1/2 hr. 1/4 br. 5 min. 1 mic. I time lee 13 times times times times times times times time, Automotive rate 2.15 (Run -of -schedule) 10 announcements. to be used within 2 days.-._ announcements, to be used within 3 days _ announcements, to be used within 5 days _ NEOSHO Newton County -Map Location D-6 See SRDS consumer market map and data et beginning KBTN 1954 Media Code KATE. Inc., P. O. Box /2 E. Main St.. Neosho. Mo Glendale Manager -Bill Bentley. General Manager -Galen O. Gilbert. 500 w. days; 1420 hr. Ooeretlnx schedule: 0:00 a.m. to local sunset. CST. 159 on time only: no cash discount. 5. GENERAL ADVERTISING See seeded regulations General: 4h, 4d, 5, 8a, 7b, 8. Rate Protection: 19h, llb, 12h, 1313, 14b. Basle Rates: 22b. 23a, 25a, 28, 28b, 28c, 29a. Contracts: 49a. 47a. Comb.: Cont. Discounts: 60e, 60k. 62e. Cancellation: 70a. 70c. Affiliated with KBS Radio Networks. Rates effective April I (Card No. 1.) Card received May 2, Rev. rates received October /PROGRAM RATES 1 1/2 1/ hr. hr. hr. min. min. see. 1 time times times times times times.._ NEVADA Vernon County -Map Location D-5 KNEM 1949 von Media Code Radio KNEM, Inc., Box 447, Nevada, Mo Phone Normandy T PERSONNEL General Manager -Kenneth E. White. 250 w.; 1240 he. Non -directional Operating schedule: 6:00 am -10:00 pm. CST. 15% on station time only: no cash dlarcont. General: la. 30, 4a. 9d. 5, 6e, 8. Rate Protection: 10b, 11h. Basic Rates: 226, 23a, 29b, 28s, 29a. Contracts: 40a Cancellation: 71a. 73a. Affiliated with KBS Radio Network, Member: Magic Circle Network. Rates effective March (Card No. N-2.) Rates received March 28, SPOT ANNOUNCEMENTS Ix 13x 26x SIx 104x ISOx min or less OSAGE BEACH (1 AM; 1 FM) Camden County -Map Location E-5 KRMS KRMS-FM Media Code James L. and Ella Mae Rimer, dba Central Missouri Broadcasting Co.. Highway 54, 3 miles West of Osage Beach, Mo Phone General Manager -Jim Rimer. Partner-Ellamae Rlaner. MISSOURI 1,000 w. days; 1150 kc. Operating schedule: 6 am -local sunset. CST, FM FACILITIES ERP w.: 93.5 me. Operating schedule: 6 am -11 pm Sun thru Fri and midnight Sat. CST. Antenna ht.: 220 ft. above average terrain. None; all rates net to station. 5. GENERAL ADVERTISING See elided regulations General: la. 2a, 3a. 4a, 9d, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 22e, 23a, 24e, a, 26, 28a, 29a. Contracts: 40a, 42a, 45, 46, 47a, 48. Com.; Cont. Discounts: 60b, 61a, 81e, 62b. Cancellation: 70e, 70e, 71b, 73a. Eff I1/1/66-Rec'd 11/7/66. tl. SPOT ANNOUNCEMENTS PER MO: I tl 30 tl min aecond spots. Oat.._...._.._.._.._.._..._.._-._ 2.00 AM or FM (Oct. 1 thru Apr. 30) 5 ti, dally..._....._. _ ti, per wk ti in3 days..._ SPECIAL SUMMER PACKAGE (May 1 thru Sept. 30) 35 AM & 15 FM spots, per PROGRAM 3min 1/4br 1/2hr I he 1 x..._ WEEKLY 1 ti....._.._._.._.._ t1..._ 8 9 Spots and programs are combinable to rate earn lowest PIEDMONT Wayne County -Map Location H-6 Bee SRDS consumer market map and data at beginning KPWB 1966 Media Cads Wayne County Broadcasting Company, Inc., Hwy. H., Piedmont, Mo Phone Pres. & Gen'l Mgr.-Gaylon Watson. Program Director -Jimmy Haggett. 1,000 w.; 1140 he. Operating schedule: Sunrise -local sunset. CST. 15/0 time only; payable monthly. Contracts: 40a. En 4/1/66-Rec'd 2/0/67. 1 min 30 see I can 30 ass 1 x x _ z z z _ x z z z z PROGRAM 1/2 hr 1/4 hr 5 min 1 z z z x z......_ x z z POPLAR BLUFF (2 AM; 1 FM) Butler County -Map Location H-7 KLID 1981 Media Code Don M. Lidenton, 208 Hwy. 87 South, Poplar Bluff. Mo Sunset KLID: Programmed for young adults and general interest. 6-7 am, country and western music, 7 am -3 pm current hits, 3-10 pm rock, 10 pm -sign -off folk, popular music. NEWS: 5 min et :55, headlines at :28. 2 mobile units. SPORTS: local high school, local golf, remote college and major league football. 8 air personalities handle all segmente and are available for remotes at sock hope, fashion show', etc. RELI- GIOUS: segments Sun am only. Contact Representative for further details. Rec'd 7/24/87. Sales Manager-"Pres" Samar. Program Director -William B. Steiger. News Director -Jerry McDaniel, Gill -Perna, Ine 1,000 w. dan. 250 w. niehta; 1340 kc. Operating schedule: 6:00 am -midnight. 15%. (This listing continued on next gale) CST. November 1, 1968 Spot Rodio Stations 511

25 MISSOURI Poplar Bluff -K L I D -Continued 5. GENERAL ADVERTISING See aided regulations General: la. 4a, 5, 6a, 8. Rate Protection: 15b. Basic Bates: 22a, 23a. Contracts: 40a, 41, 44b. 45, 46. Comb.; Cont. Discounts: 61a, 62d. Prod. Services: , 82. Affiliated with American Entertainment Network. Affiliated with American Information Network. Member: Magic Circle Network. Elf 1/1/66-Ree'd 6/22/ SPOT ANNOUNCEMENTS I min 30 see 20 tae 10 see 1 L.._.._..._......_.._ L x..._..._..._ z x..._.._.._..._ z..._... _.._... _ z..._..._.._ L _.._ _._ z L PROGRAM I hr 1/2 hr I/4 hr 10 min 5 min 1 x x-5% 52x-15% 158x-25% 1312x-35% 26x-10% 104x-20% 260z-30% 520x-40% KWOC KWOC-FM Media Code Poplar Bluff Broadcasting Corp., Valley Plaza Shopping Center. Poplar Bluff, Mo Phone Manager -John R. Morrie. Program Director --Jerry Patterson. Commercial Manager -James Cartee. Savalll/Gates, Inc. 5,000 w. days, 500 w. nights; 930 kc. Directional -separate patterns day and night. Operating schedule: 6:00 am -midnight. CST. FM FACILITIES ERP 16,000 w.; 94.5 me. Antenna ht.: 253 ft above average terrain. AGENCY COMMISSION 15% on net time; no cash discount. 5. GENERAL ADVERTISING Sae ended regulations General: la, 3a, 3h, 4a. 9d, 5, 6a, 8. Rate Protection: lob, llb, 12b, 13b, 14b. Basic Rates: 22a, 22b, 23a, 24b, 25a. 26, 28b, 29a. Contracta: 40a, , 47a. Comb.; Cont. Discounts: 60a, 61a, 61b. Cancellation: 71a. 73a. FM operated separately. Rates effective Rates received October SPOT ANNOUNCEMENTS 1 min. 30 Bee. 20 Bea. 10 Bee. 1 time...- _ timea..._ times _ ~ times timer._..-._._ timer.._..._.._ , times times PROGRAM CLASS "A" (6:30 a.m. to 8:30 a.m. and 11:59 p.m. to 1:00 p.m.) 1 time rates apply, no frequency discounts. CLASS "B" (All other timer) 1 hr. 1/2 hr. 1/4 hr. 5 min. I time _..._ times times _..._.._ times times times times times PORTAGEVI LLE New Madrid County -Map Location J-7 KMIS 1960 Media Code J. Shelby McCallum and Smith J. Dunn. dba, New Madrid County Broadcasting Co., Box 250, St. Hwy. 162, Portageville, Mo Phone KMIS: Programmed in public interest. Country and gospel music, sign -on -9 am. Dramas and woman's program until 10 am. Gospel music until noon. Noon -1 pm news (world, regional, local. weather, stocks, farm). 1 pm -sign -off country music requests. NEWS at :55, local 7:15 am. 8:50 am & 12:10 pm. Calendar. 9 daily on half hour (church, club meet etc). SPORTS 7:30 am high school and pro football. Sun -church programs until 9 am, gospel music until noon, country music requests noon - sign off. PERSONALITIES available on and off air. Contact Representatives for further details. Rec'd 7/10/67. General Manager -Smith Dunn. Bta. & Comm'! Mgr. -Harry Moreland. Continental Radio Sales. 1,000 w. days; 1050 ke. Operating schedule: Sunrise to local sunset. CST. All rates commisalonable , GENERAL ADVERTISING See Boded regulations General: la, 2b, 3a, 4a, 5, 6a, 7h. Rate Protection: 10a, lla. 12a, 13a, 14a, Basic Rates: 20b, 21b, 24a, 25a, 28e, 28e, 29a, 30, 320, 33h. Contracts: 40a. 41, 42b, 42d, 43, 44a, 45, 46, 47a, 48, 49, 50, 51a, 51c. Comb.; Cont. Discounts: 60e, 61a, 62h. Cancellation: 70a. 70c, 71a, 72, 73b. Prod. Services: 89, 81, 82. Member: Magic Circle Network, National AgRadio Groups, Inc. ER 9/1/64-ltec'd 9/21/ SPOT ANNOUNCEMENTS t min 30 see I min 30 tee 1 z z...--_._ z x..._.._..._ x L..._ z L._ PROGRAM I hr 1/2 hr 1/4 hr 10 min S min 1 z z-5% 52x-12-1/2% 26x-10% % POTOSI Washington County -Map Location H-5 KYRO 1959 Media Code Franklin County Broadcasting Co., Inc., P. O. Box 426, Potosi, Mo President -Les Ware. Station Manager -Ken McMahan. Continental Radio Sales 500 w. days: 1280 Ice. 15%; no cash discount. General: la, 2a, 3a. 3b, 4a, 5, 6a, 8. Rate Protection: 10b, llb, 12h, 13h, 14b. Basic Rates: 20a, 22a, 23a, 24b, 25a a, 29a. Contracts: 40a, 45, a. 48. Comb.; Cont. Discounts: 60b. 61a, 62b. Cancellation: 70a, 70c. 71b, 73a. Member: Magic Circle Network. Also sold In combination with KOKO, Warrensburg, Mo., KLPW, Union, Mo. All 3 stations, double the below rates. Rates effective February 1, Rates received February 5, SPOT ANNOUNCEMENTS/PROGRAM RATES 1/2 hr. 1/4 hr. 6 min. (1 1 time times times timer..._..._ times _ times SATURATION PLANS *Units Total *Units Total Plan "A"..,._ Plan "C"-_ Plan "B".,.._ Plan '9'-_ () Units used within 7 -day period. ROLLA (2 AM; 1 FM) Phelps County -Map Location F-5 KCLU 1960 R A Media Code Roy D. Stanley, dba Italia Broadcasters, Box 728, Junction 1-44 and US 63, Rolla, Mo, Phone Owner & Gen'l Mgr. -Roy D. Stanley. Station Manager -Donna F'. Stanley. Program Director -Doug Gary w. days; 1590 he. Non- directional. Operating schedule: 5:00 am -local sunset weekdays; 6:00 am -local sunset Sun. CST. None, all rates net to station. General: la, la, 3a. 3h. 3c, 3d, 4a, 5, 6a, 7a, 8. Rate Protection: 10a. Ica, 12h, 1313, 14a. Basic Rates: 20a, 21a, 21d. 22a, 22b, 23a, 24a, 25a, 26, a, 29a. 29h, 31, 33a. Contracta: 40a, 41, 92b, 45, 46, 47a, , 50, 51a, 51c. Comb.; Cont. Discounts: 60b, 60f. Cancellation: 7013, 70d, 72, 73b. Prod. Services: Member: Magic Circle Network. ER 1/1/66 -Reed 9/1/ wd 60 wd 120 wd 60 wd 1 z z..._ '26 z z z z z z z x..._.._ seconda based on 30 -second rate. 8. PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 z z z z z z z Spot Radio Stations KCLU-FM 1964 Media Codo Roy D. Stanley, dba Rolla Broadcasters, Box 728. Junction I-44 & US 63, Rolla, Mo Phone Owner & Gen'l Mgr. -Roy D. Stanley. Station Manager -Donna F. Stanley. Program Director -Doug Gary. ERP 2,840 w.; 94.3 mc. Operating schedule: 6 am -midnight. CST. Antenna ht.: 295 ft. above average terrain. None: all rates net to station. 5, GENERAL ADVERTISING See coded regulations General: la, 2a, 2h h, 3c, 3d, 4a, 4d, 5, 6a, 7a, 8. Rate Protection: 10a, lia, 1213, 13b, 14a. Basic Rates: 20a, 21a, 21d, 22a, 22h, 23a, 24a, 25a, a, 29a, 29b. 31, 33a. Contracts: , 42b, 45, 46, 47a, 48, 49, 50, 51a, 51c. Comb.; Cont. Discounts: 60h, 60f. 601, 61a. 62a. 62d. Cancellation: 70b. 70d, 71a h. Prod. Services: 80, Affiliated with Mutual Broadcasting System. Member: Magic Circle Network. ER 1/1/86 -Reed 9/1/66. 26x 52x 104z 156x 260x 312x 500x 1 min sec (60 wda): 80% of 1 min. PER MO: íe t t1 I min_ KTTR Media Code Phelps County Broadcasting, Inc., Box 727, Rolla, Mo Phone Pres. & Gen'! Mgr. -Robert McKune. Station Manager -George Wilburn. Holman Company, Incorporated. 1,000 w. days. 250 w. nights; 1490 he. Operating schedule: 5:25 am -11 pm. CST. 15% on time only: no each discount. General: la, 2b, 3a. 4a, 5, 6a, 7a, 8. Rate Protection: 10b, 11b, 12e. 13e. 14e. 15b, 16. Basic Rates: 206, 21a, 21d, lib. 23a, 24b, 25a, 28b, 290, 30, 33a. Contracts: 40a. 41, 42c, 94a, 45, 46, 47a, 48, 49, 50, 51a. Comb.; Cont. Discounts: e. 61a, 62a. Cancellation: lob, 70e. 71a, 72, 73b. Prod. Services: 80, ER Ree'd 4/4/66. PER YR: I min I min Under , or more._._ seconds -90% of 1 -minute rate. 20 seconds -85% of 1 -minute rate. 10 seconds -75% of 1 -minute rate. STE. GENEVIEVE Ste. Genevieve County -Mao Location H-5 of State. KSGM-FM 1967 Media Cade Donne Enterprises, Inc., Box 428, Ste. Genevieve. Mo Phone General Manager -Elmer L. Donze. Program Director -Art Schwent. ERP w.; mc. Operating schedule: 6 am -10 pm. CST. Antenna ht.: 825 ft. above average terrain. 15/0. General: la, la, 3e, 3b, 9a, 4c, 5. Ba, 7b, 8. Rate Protection: lob, 11b. 12h. 13h, 14b. Basic Rates: 20a, 22a, 22b, 23a, 24a, 24b, 25a, a, 28a. Contracts: 40a. 42a, 45, 46, 97a, 48. Comb.: Cont. Discounts: 60a, 61b, 61e, 62b, 62e. Cancellation: 70a, 70c, 71a, 73a. AM facilities: KSGM. Chester. Ill. Ef7 1 /1/67 -Reed 12/4/67. 1 min. flat 3 30 sec, fat PROGRAM Ix 13x 26x 52x x 260x 312x 1/2 hr /4 hr min ST. CHARLES St. Charles County -Map Location H-4 KIRL 958 Media Code Contemporary Media, Inc., Bog 1460, St. Charles, Mo Phones , Pres. & Gen'l Mgr. -Mike Rite. General Sales Manager -Vince Galva. Sales Mauoser-Tom Ilyther. Stone Representatives, Inc. 5,000 w.; 1960 kc. Directional, Operating schedule: 5:30 am -local sunset. CST. 15/0 time only; 30 days. General: la, 2a. 2h, 3b, 4a. 5, 6a. 7a. Rate Protection: 10a, lia. 12a, 13a, 14h. Basic Rates: 20h, 21h, 22a, 23b, 24a, 28e, 29a. Contracts: 40a, 41, 95. Comb.; Cont. Discounts: 60e. Cancellation: 70a. 70e. 71a, 73a. Affiliated with American Contemporary Network. ER 9/1/68 -Reed 9/12/68. AA -Mon thru Sat 6-9 am & 3-6 pm. A -All other times. AA A I min 30/20 10 see I min 30/20 10 see L x z..._.._ x_ ID's: 50% of 1 -min. Not combinable, earn own discount. AU spots may be moved in time class without notice. TOTAL AUDIENCE PLANS 18 ti 24ti 36ti 45U ti PER YR: 500x 1000x 1500x 2000x 2500X 3000x 1 min /20 sec Distributed over 7 -day period between 8 am and 8 pm. 1/2 AA, 1/2 A, subject to availabilities. MONTHLY SATURATION PLAN -4 WEEKS EA: 200 ti 300 ti 1 min.._....._ sec..._ PROGRAM AA I hr 1/2 hr 1/4 hr I hr 1/2 hr 1/4 hr 1 x..._ L.._ z L L z L z MINUTES OR LESS With 1 -min spot: 140% of 1 -min. With 30 -sec spot: 125% of 1 -min. Programs, minutes and chain -breaks are combinable. CONSECUTIVE WEEK 13 wk -5% 20 eh -10% 52 wk -15% Rateholder: 1 spot each per 6 days. chain -breaks or minutes only. ST. JOSEPH (3 AM; 1 FM) Buchanan County -Map Location C-3 See consumer market map and data at beginning KFEQ 1923 AVERY-KNODEL, INC. A PANAX Station Media Code Panax Corp., 40th & Faraon Ste., SL Joseph, Mo Phone Mid -States Regional Manager -Tom Matthews. Gang & Sales Mgr. -Ted Griffin. Program Manager -Bruce Malle. Avery-Knodel. Inc w.; 680 kc. Directional -separate patterns day and night. Operating schedule: 5:00 am -midnight Mon thru Sat; 7:00 am -midnight Sun. CST. 15% on time only: no cash discount. General: la, la. 2h, la, 3h. 3c, 3d, 9a, 4d, 5, 6a. 7h. 8. Rate Protection: 10a. 12h, 13h, 14a. Basic Rates: 21a, 21d. 22a, 22h, 23a, 24a, 24c, 25a. 26, 27, 28a, 29a. 29h. 31, 32a, 33a. Contracta: 400, 91, 92h, 99b, 45, 46, 47a, 48, 49, 50, 51a, 51c. Comb.; Cont. Discounts: Bob, 60d, 60f, 601, 61a, 61b. 62a. Cancellation: e. 71a, 72, 73b. Sold In combination with BLIK, Jefferson C1t", Missouri. Announcements purchased on KLIK may be added to KFEQ weekly total to earn most favorable rate for both stations. For example, an advertiser using 20 spots per week on KFEQ, may add 5 spots per week on KLIK and earn 25 per week package rate on each station. Schedules do not have to be Identical. Same practice applies to program rates. No. 14 ER 1/1/68-Ree'd 11/10/67. AA-Farm Time -Mon thru Bat 6-7 am & 11:30 am- t pm. A -Drive Time -Mon thru Sat 7-9 am; Mon thru Fri 4-6 pm. B -Mon thru Sat 5-6 am & 9-11:30 am; Mon thru Fri 1-4 pm & 6 pm -midnight; Sat 1 pm -midnight; Sun all day. (This listing continued on next page) A November 1, 1968

26 21.30 St. Joseph -K F E Q -Continued -FARM TIME i WEEK WKLY, EA: I ti 6 t1 12 ti 18 ti 1 min /30 sec WEEKS 1 min /30 sec ti 36 tl DRIVE TIME WEEK 1 1 min _ /30 sec WEEKS 1 mn /30 sec WEEK 1 min _ /30 sec WKLY. EA: tl WEEKS 6 ti 12 ti 18 ti 24 U ti 1 min /30 sec WEEKEND SATURATION PLAN (Fri 7 pm- Sun midnight ROS) PER WKND, EA: 6ti 12t1 18 ti 24 ti 1 min..._..._.... _.._..._.._..._ /30 sec _ PROGRAM PER WK, EA: 1/2 HOUR Iti 3t1 5 tl 6 tl 10 tl 1 wk. _ wk......_..._..._ wk wk /4 HOUR 1 wk. _..._ wk..._.._ wk..._..._..._.._._ wk... _ MINUTES wk..._..._.._ wk..._..._._ wk 26 wk..._..._..._ KKJO 1946 Media Code Elkins Broadcasting Corp., Box 168, 1101 So. Belt, St. Joseph, Mo Phone KKJO: Programmed for mass appeal. MUSIC: current hits and standards. NEWS: 5 min each 30 min. Daily editorial. 3 mobile care plus mobile airplane. TALK: 9-10 am telephone conversation program about community affairs. FARM information broadcast on spot basis from 5:30 am -2 pm. SPORTS: scoreboard every hour, Uve local high school football and basketball. Air personalities and portable console available to broadcast complete segments from remote locations. School news nightly 9 pm -12M. Teen dance with Uve music Fri nights. Contact Representative for further details. ltec'd 7/13/67. Pres. & Oen'i Mgr. -Tom Sales Manager -Robert M. Program Director -Gregory Meeker Radio. Inc. Elkins. Moi/man. Everett. Southwest -Mario Messina, Company. 5,000 w.; 1650 ke. Directional -night only. Operating idtedule: 5:30 am -midnight Mon thru Sat: 7:00 am -11:00 pm Sun. CST. 15% on station time charges only: no cash discount. General: la, 2a. 2b, 3a, 3b, 3c, 3d, 4a, 4d, 5. Se. 7b. 8. Rate Protection: 10a. lia, 12a, 13a, 14e, 15a, 15b. Basic Rates: 20a. 215, 21b, 21d. 22a, 22b, 23a, 241). 24c. 25a. 27, 28a, 28c, 29a. Contracta: 40e, a, 44b, 45, , 51a, 51b, 51c. Comb.; Cont. Discounts: 60e. 60f, 601, 61a, 62d. Cancellation: 70a, 70e, 71a, a. 73b. Prod. Services: Rate, effective March 1, (Card No. 2.) Card received December ti ti _.- _ ti 7.2b 260 ti..._.._ ti ti..._._..._ U ti.... _.._..-._.._ ti U 4.60 ea ea 20 ti..._..._.._.._ t _ ti seconds -80% of 1 -minute rate. 10 seconds -50% of 1 -minute rate. 8. PROGRAM 1/4 hr 5 min 1/4 hr 5 min 1 U ti ti ti..._ ti_ U ti t1..._.._..... _ ti ti 8.00 KUSN 1955 Media Code KUSN Corp., KUSN Bldg.. 8th and Frederick, 84. Joseph, Mo Phone KUSN: Programmed for mass appeal. and western. beforre hosic: ur and heern adlines 25 min after NEWS: FARM: reports 6:25 am & 7:25 am. AIR PERSONALITIES handle all segments. Remote broadcasts available. Editorialization. Professional and college football. Personalities available for remotes. Contact Representative for further details. Bec'd 3/11/ PERSONNEL Vice Pre,. & Goal Mgr. -Warren Rhyner. Prog. & News Dir. -Don Register. Alan Torbet Associates, Inc w. days; 1270 ke. 15%; no euh discount. General: la, lb, 3a. 4a, 4d. 5. 6a, 71). 8. Rate Protection: lob. 15b. Basic Rates: 22b. 23a, 28e, 29a. Contracts: 40a, Comb.; Cont. Discounts: 60a. 60f, 601, 61b. Cancellation: 71a. 73b. Prod. Services: 82. Purchase of time on KUSN, St. Joseph. Mo. & KEWI, Topeka, Kans. can be combined to gain frequency discount. Rates effective February (Card No. 7.) Card received February WEEKLY PACKAGES 1 wk 18 wk 26 wk 52 wk 6 ti. _.._ tl ti....- _...»....._ SECONDS d ti._.... _..._..._..._ tl..._._.' _ ti PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 tl._.._._._._.._ ti...._..._..._..._ tl...».-._.._.._ _ ti._ ti Newsoaets--5-minute rate. News Headlines -l -minute rate. WHY BUY KANSAS CITY TO COVER ST. JOSEPH? To effectively reach and influence the listeners in the prosperous St. Joseph Metro Area, you need the station that originates from St. Joe. All Kansas City stations combined reach only a fraction of the St. Joseph radio homes as compared to KKJO's vast market delivery. KKJO DOMINATES ST. JOE 1st IN ADULTS - KKJO delivers more average 1/4 -hour adults 6 AM -7 PM than any other station reaching the St. Joe metro. 1st IN HOUSEHOLD SHARE KKJO Stat. A 6 AM -10 AM AM -3 PM PM -7 PM Pulse: St. Joseph Metro Area, April -May '68- Mon. -Fri. PRIME ADVERTISING MARKET St. Joseph, with a CSI/HH above the state average, is a lucrative market for advertisers. Programmed for mass appeal in St. Joseph, KKJO enables you to reach the listeners who control the dollars spent on advertised products. ELNINS BROADCASTING CORPORATION SLtaa.ph.Ms. REPRESENTED ar MEEKER RADIO, INC. KUSN-FM 1982 Media Code KUSN Corp., Inc.. 8 Frederick. St. Joseph. Mo. Phone PERSONNEL General Manager -Warren Rhyner. ERP 3,900 w.; me. Operating schedule: 6:00 a.m. to midnight Monday through Saturday; 7:00 a.m. to midnight Sunday. CST. 15% on time only; no cash discount. Bee KUSN listing for coded regulations. Rates effective June 1, Rates received May Class "A"-6:00 p.m. to midnight Monday through Saturday; noon to midnight Sunday. Class -13"-Sign-on to 6:00 p.m. Monday through Saturday. 8. SPOT ANNOUNCEMENTS Class Class Clase A" 26 times times._ times times.._ times times.._ times.._ Class ST. LOUIS (11 AM; 7 FM) (including Clayton, Mo.; Granite City, III.) St. Louis. Clayton. St. Louis County -Map Location H-4 Stations contiguous' to the major city are consolidated under the major city heading. This is not to imply that all of the stations provide equal coverage of the entire area or cities involved. It Is part of the time buying function to determine extent of individual station, audience delivered, etc. within the area. KADI (FM) 1959 ST. LOUIS Media Code Vanguard Broadcasting Corp., 2735 Bompart St., St. Louis. Mo Phone KADI (FM): Programmed for adults and young adults. 75% Negro. 25% white. MUSIC: jazz. AIR PER- SONALITIES handle all segments and taped commercials by air personalities ere interchangeable. NEWS: 5 min on hour, news staff of 3, local, regional, national and international, stocks and sports. SPORTS: 5 min at 5:30 pm by professional football player. Emphasis on community Involvement through youth groups, churches, benevolent groups, discussions and interviews. Women's news with music 9 am -noon, by female air personality. Personalities available for personal appearances, remote broadcasts, etc. Integrated air staff, 5 Negro, 3 white. Weather: minimum 4 times per hour. Contact Representative for further details. Recd 8/2/67. President -Charles Rich. General Manager -Richard J. Miller. Program Director -Leo Cheers. New York, Chicago -Greener, Mikan, Sears. Southeast -Bernard I. Ochs Co. Kansas City -Eugene F. Gray Co. ERP 24,500 w.; 96.5 me. Operating schedule: 24 hours. CST. Antenna ht.: 366 ft. above average terrain. 15/0 time only; payable 10th of following month. General: la. 2a. 2b, la. 3b. 3c. 3d, 4a, 4d, 5. 8e. 7e. 8. Rate Protection: 10e, Ile. 12e, 13e. 14e. 15a, 16b. Basic Rates: 20a. 21a, 21b, 21e, 21d, 22a, 23a, 23b. 24b, 25a, b, 28e. 295, 29b, 30, 31. Contracts: 40a, b, 42d, 44a, 44b, , 47e. 61b. Comb.; Cont. Discounts: 60a, 60e, 60f. 601, 62b, 62d. Cancellation: 70a. 71a, 72, 73a, 73b. Prod. Services: , 82. No. 1 Eff 2/1/66-Rec'd 4/28/88. Ix 18x 26x 52x 104x 1 min sec sec x 1112x I wk 4 wks 13 wks 28 wks S2wka 10 ti ti..._... _ ti._.._..._ U SECONDS 10 tl..._.._.._..._ ti ti..._......_.._ ti second ID's -60% of 30 -second rate. 8, PROGRAM 1 hr 1/2 hr 1/4 hr S min 1 x......_ z..._... _.._.._..._.._ b2 z..._.._..._..._._..._ MISSOURI KATZ ST. (954 LOUIS Negro Independent Media Code Laclede Radio, Inc., Arcade Bldg., 812 Olive St.. St. Louis, Mo Phone New York Office: 393 Seventh Ave.. New York, N. Y Phone KATZ: Programmed primarily for Negro audience. MUSIC: M -Sat rhythm and blues with 6 personalities. NEWS: 5 min on hour, headlines on half hour. 65% local. 35% national and international. 3 newsmen. Mobile unit. Sports in newscasts with 5 min at 6:30 pm. Daily community calendars and job opportunities. Daily audience opinion telephone call-back. Half hour discussion and panel programs Sat and Sun. Other Sun programming: gospel music, church remotes. religious features. Personalities available for personal appearances and remotes. Contact Representative for further details. Reed 2/26/88. President -Allen Wolin. General Manager -George Lanker. Bernard Howard & Co., Inc w.: 1600 ke. Operating schedule: 24 hrs. daily. 15/0 net time: payable when tendered. 5. GENERAL ADVERTISING See coded- regulations General: la, 2a, 2b, 3a, 3b, 3d, 4a, 4c, 5, 6a, 7b, 8. Rate Protection: 10e, 11e. 12e, 13c, 14c, 15b. 16. Basic Rates: 20b, 22e, 23a. 29b, 24c, 25e, 27, 28b. 29a, 33a. Contracts: 40a. 41, 43, 44a, 44b, 45, a, 51e. Comb.; Cont. Discounts: 60a, 60e. 60e, 82d. Cancellation: 70b. 70d. 71a, a. 73b. Prod. Services: No. 11 Eff 12/1/86-Rec'd 12/8/66. AA -Mon thru Sat 6-9 am & 4-7 pm. A -Mon thru Sat 9 am -4 pm & 7 pm -midnight; Sun 9 am -midnight. B --All other times. 50% of Class A rate. AA A AA A 1 x x x x x z _ x x sec: 75% of 1 -min. 10 sec: 50% of 1 -min. WEEKLY SATURATION PACKAGES 48 tl 38 ti 24 ti 18 ti 12 tl AA A Class B-50% of Class A. 8. PROGRAM TIME RAT -ES I hr I/2 hr I/4 hr II) sale S min 1 x z x x z z I z z z z..._._..._._ z z z KCFM (FM) 1955 ST. LOUIS R A B 121F MO Media Code Commercial Broadcasting Co., 532 De Baulelere. St. Louis, Mo Phone KCFM (FM): Programmed for adults and young adults. MUSIC: 60% instrumental, 40% vocal. Format: popular music. standard showtunes, film music, semi - classic. NEWS: hourly, 5 min before hour, local, national. international, using news wire machine. News includes sports news, scores and weather. ENTER- TAINMENT: personal celebrity interviews. Spots and programs produced by station when not by agency or client. COMMERCIAL POLICY: spots every 7-10 minutes. Contact Representative for further details. Reed 2/28/68. President -Harry Eldelman. Program Director -Sibley Smith. Quality Media Incorporated. Southern -R. S. Crane Company, Inc. ERP 100,000 w. (horiz.) 100,000 w. (vert); 93.7 me. Stereo. Operating schedule: 24 hours dally. Antenna ht.: 500 ft. above average terrain. 15/0. 3. GENERAL ADVERTISING See coded regulations General: lb, 2a, 2b, 3a, 4a. 4d, 5. 6b. 7b, 8. Rate Protection: IOa, Ila, 12s. 13a, 14a. Basic Rates: 20b, 21b, 22a. 23a, 24b, 26, 28a, 28e. 29a. 32a. Contract,: 40e. 41, 42b, 94b, 45, 46, 47a, 50. Comb.: Cont. Discounts: 60a, 60f, 601, 62d. Cancellation: 70a. 70e, 71a. 73b. Prod. Services: 82. (This listing eeattuned en next page) November 1, 1968 Spot Radio Stations 513

27 MISSOURI St. Louis -K C F M (FMI -Continued Rates effective May 1, (Card No. 5.) Rates received May () (1) (1 (i) 1 time times times times () 1 minute; 160 words or lean. (t) 30 seconds: 55 words or lets. S1'O'l' SATURATION RATES it mirarte) -1 week- -26 weeks- -52 weeks - Each Total Per week. Each Total Each Total 10 times times times time, temes times times (30 seconds) 10 times time, times time, time, times Ume, (20 seconds) In times times times times R times times times (10 second ID's) 10 times times times times times n times n times me 3.ßn 100. an Programs and/or spot oxlere may he combined in any way to roleotete maztmum freneuney (Recount. Weekly parkagee ere to he used In period of seven eoneernrlve days and ore nnn-eaneellable within any week. 8. PROGRAM (Monday through anterdeyl 1 hr. 1/2 hr. 1/4 br. 1 time 1nn.nn times CBS >b. KMOX 1925 ST. LOUIS CBS Owned 0 RADIO O O ". SPOT SALES News -Talk -Information Sports R AIR Media Cede CBS Itadio a division of Columbia Broadcasting System, Inc., No. 1 Memorial Drive, SL Louis, Mo Phone KMOX: Programmed for general interest. 5:30-6 ato town and country news, market and weather reporta, interviewe. 6-9 am news and information, aie personalities, weather, sports, news am middle-of-the-road music, air personalities. 11 am - noon network. Noon -7 pm talk Information air personalities, guest interviewa, listener phone -Ina. News at :00. air personalities, aporte, weather features. 7 pm -5:30 am news at :00. air personalities, middleof-the-road music. NEWS: national, regional, local 1 helicopter, editorializes. Remotes throughout week, interviews, discussions, debates. SPORTS: pro baseball, football, hockey, soccer. College basketball, football. Bat am: discussions information, listener phone -Ina. PM: Middle-of-the-road music. Sun am: taped sports and news features, listener phone -Ins. PM: middle-of-the-road music. Contact Repreaentativefor further details. Rec'd 6/5/68. General manager -Robert Hyland. Sales Manager -Byron Bellville. Program Director -Mrs. Alice Koch. CBS 11,410 Spot Sales. 50,000 w.; 1120 be. Operating schedule- 24 hours daily. CST. 15/0 on net charge for station time. General: lb, 2a, 3a, 4a, 4d, 5, 6b, 7b, 8. Rate Protection: 10c, 11e, 12c, 13e, 14e. Bacia Rates: 20e. 21b, 21e, 21d, 22a, 22b, 24a, 24e, 25a, 27, 28a, 29a. Contracts: 40b, 41, 44b, , 48, 01h. Comb.: Cont. Discounts: 69b. 60f. 601, 61b, 62d. Cancellation: 70a, 70c, 71a, 72, 73b. Prod. Servicing: , 82. Affiliated with CBS Radio Network. No. 27 Eff 6/1/68 -Reed 6/5/68. AAA -Mon thru Fri 6-10 am. AA -Mon tiro Fri 4-7 pm. A -Mon thru Fri 5:30-6 am & 10 am -4 pm, Sat & Sun 6 am -7 pm. B -Daily 7 pm -midnight. SECTION I (AAA and AA rotate within time etassitlrations) CONSEC WK: Per wk AAA: I ti 3 ti 12 ti 18 ti wk AA: 1 wk AAA, AA: 1 wk A: 1 wk B: 1 wk SECONDS 1 AA AA: 1 wk..._ AAA, AA: 1 wk..._.._ A: 1 wk B: 1 wt SECONDS AAA: 1 wk AA: 1 wk.._ AAA, AA: 1 wk A: 1 wk B: 1 wk _ All spots may be combined to earn lower time -per- week rate and/or lower consecutive weeks rates. All programa may be combined with each other to earn lower times -per-week and/or lower consecutive weeks ratea. Programs may be combined with spots and Plans to earn lower consecutive weeks rate.. Spots may be combined with program, to earn lower times - per -week and consecutive weeks rates on spots only. SECTION III -MAXIMUM IMPACT PLANS PLAN: I min 30see IO lee 6 (2AAA-AA, 3A, 1 wknd)..._ (4AAA-AA, 6A, 2 wknd (8AAA-AA, 9A, 3 wknd)..._._ (8AAA-AA, 12A, 4 wknd) (2AAA-AA, 2A 1B, 1 wkud) (4AAA-AA, 4A, 2B, 2 wknd).._ (6AAA-AA, 6A, 3B, 3 wknd) (8AAA-AA, 8A, 4B, 4 wknd)_ CLASS C 6 (2AAA-AA. 2B 2 wknd) _._..._ (4AAA-AA. 4B, 4 wknd) (6AAA-AA, 611, 6 wknd) (8AAA-AA. 813, 8 wknd) CLASS D -WEEKEND SPECIAL ROB (Sat 6 am thru Bun midnight) 3tl 12 t1 18ti 24+ I min..._..._..._. _ sec......_ sec..._ PROGRAM SECTION II 5 MINUTES CONSEC WK: Per wk AAA: 1 tl 2 ti 4 t wk wk AA: 1 wk wk A: wk wk B: 1 wk wk MINUTES AAA: 1 wt wk _ AA: 1 wk wk _ A: 1 wk _..._._..._ Na _ _._... _.._ B: 1 wk wk _._..._ _ /4 HOUR AAA: 1 wk wk..._ t _._..._._._ AA: 1 wk..._..._....._..._ wk _.._._ _.._ A: 1 wk..._ wk. _..-.._.._ -_..._ _ B: 1 wk._._.._._ wk.._ - _... -._._ V+ -..._ - _..._-..._ Both local and national advertisers know that KSD is the best radio buy in the St. Louis market. That's why those who wait too long to check with us, often see only unavails. Why don't you act fast and create some unavails for some other guy? KSD. "CD 55 The St. Louis Post -Dispatch Radio Station represented nationally by Blair Radio KMOX-FM 1962 ST. LOUIS OFIMD CBS Owned Media Code CBS Radio, a division of Columbia Broadcasting System. Inc., No. 1 Memorial Drive, St. Louis, Mo Phone RMOX-FM: Programmed for adults and young adults. MUSIC: 75% instrumental, 25% vocal. Middle-ofthe-road, showtunea, standards, film Bound tracks, semi -classics. Music attuned to mood of hour. NEWS: network on hour. COMMERCIAL POLICY: every 7 to 15 minutes. Contact Representative for further details. Rec'd 6/5/88. Vlee-Pres. & Oen'l Mgr. -Robert Hyland. General Sales Manager -Byron Bellville CBS/FM National Sales: See Rep & 8/O pages. ERP w.: me. Stereo. Operating schedule: 6 am -midnight daily. CST. Antenna ht.: 998 ft. above average terrain. 15% net time only. General: lb, 2a, 3a. 4a, 4d, 5, 6b, 7b, 8. Rate Protection: 15d. Basic Rates: 20a, 21a, 21d, 22a, 22b, 24a, 24c, 28a. 29a. Contracts: 40b, 41, b. Comb.: Cont. Discounts: 60a, 60f. 60i, 62d. Cancellation: 70a, 70c, 71a, 72, 73a. Affiliated with CBS Radio Network. No. 2 Eff 1/18/68 -Reed 6/5/68. 1 MINIEtI I2tl IS ti wk wk wk SECONDS 1 wk. _..._ ít wk wk PROGRAM Ix 1/4 hr min x 82x 1118K 280x KRCH (FM) (formerly KSTL-FM) 1960 ST. LOUIS 1 FMD Media Code Foreground Music, Inc., 111 S. Bemiston, St. Louis, Mo Phone KRCH (FM): Programmed for adults. MUSIC: airing,, standards, vocals, Broadway show - tunes, light Instrumentale. Sportacar newscast. 0 pm & 10 pm M -Sun. Contact Representative for further details. Recd 8/31/67. President -S. G. Mollner. Vice -Prot. & Gen'l Mgr, -Richard H. Friedman. Program Director -Connie Kay. Roger Coleman, Inc. ERI' 80,000 w.: 98.1 me. Operating schedule: 24 hrs. daily. CST. Antenna ht.: 350 ft. above average terrain. 15%: time only. 7% discount for cash. General: lb, 2a, 3a, 4a, 4c, 5. Rate Protection: 10b, 11b, 14b, 15e. 15b. 16. Basic Rates: 20e, 21a, 22a, 24a, 24c, 256, 28c, 33a. Contracte: 40c, 41. Comb.: Cont. Discounts: 61a. Cancellation: 71a, 73b. Contracta may be signed for 52 weeks, within 90 days of starting date. No. 2 ER Recd 1/2/68. Ix 52x x 360x 1 min see tl 20 t1 30 ti 1 min..._.._ sec PROGRAM I hr 1/2 hr 1/4 hr 1 z KSD 1922 ST. LOUIS BLAIR RADIO NBC Radio Network R A B Media Code Pulitzer Publishing Co.. St. Louis Post -Dispatch: ROD -Radio Bldg., 1111 Olive St., St. Louis, Mo Phone KSD: Programmed for general interest of adults and young adults. 5-6 am & 6-10 am feature air personalities combining popular music and current hits. Emphasis on news, weather and helicopter reporto. 10 am -toot & 2-5 pm personality programming with middle-ot-the- (This listing continued on next page) 514 Spot Radio Stations November 1, 1968

28 o15 St. Louis -K S D -Continued road and current hits. 12:15-2 pm variety entertainment show before live audience with studio band. 5-8 pm news wrap-up with helicopter, business and sports reports, weather, interviews, personality sports show and syndicated talk show, 8 pm -12M general popular music. Live coverage of college football and basketball. Contact Representative for further details. Reed 7/30/68. General Manager -Harold Grams. General Sales Manager -E. L. Franctocue. Traffic Manager -Larry Wright. Blair Radio. 5,000 w.; 550 ke. Directional -night only. Operating schedule: 5 am -midnight. COT. 15% on time; no cash discount. General: la, 2a, 3a. 3b, 45, 4d, 5, 6b, 7b, 8. Rate Protection: 10e, 11c, 12c, 13e, 14c. Basic Rates: 22a, 22b, 23a, 26, 28a. 29a. Contracta: 40a. 42a, 45, a. Comb.; Cont. Discounts: 60k, 81a, gib. Cancellation: 70a, 70c, 71a, 73a. Affiliated with NBC and Blair Radio Networks. No. 37 Eff 3/1/68 -Reed 1/22/68. A -Mon thru Fri 6-10 am & 3-7 pm. B -Mon thru Fri 10 am -3 pm. C -Mon thru Fri 7 pm -8 am; Sat & Sun all day. Its 5ti IO ti IS ti 20 ti 30t140í1 1 min /20 sec sec..._ min /20 sec..._ sec CLASS C 1 min /20 sec..._ sec Spots between classifications take rate of higher classification. Spots of varying lengths, and all time classifications, may be combined for per week discount. Contracta for 500+ spots within contractual year take 20 per week rate. Contracts for 1,000+ spots within contractual year take 40 per week rate. Orders for 39+ weeks within contractual year entitled to rate of the nest week times -per -week rats. PER WK, ROS: ti 24 t( 30 ti 42 ti 1 min /20 sec sec Subject to availability. Maximum 1/3 in A time. May be combined with regular spot schedules for frequency purposes on per week basis; 500 or spot rate not included. 8. PROGRAM A -Mon thru Fri 6 am -7 pm. B -Mon thru Fri 7 pm -6 am; Sat & Sun all day. PER YR: Ix I3x 26x 52x 104x /4 hr min min /4 hr min min Trafficopter-Flat May be combined with regular spots or ROS plans for per week discounts for additional spots only. R A B KSHE(FM) 1961 ST. LOUIS F Mf Media Coda Century Broadcasting Corp Watson Rd., St. Louis. Mo Phone President -Howard Grafman. Station Manager -Ron Etz. Sales Manager -Sheldon Grafman. Jack Mesta & Co., Inc. ERP 100,000 w. (boria.), w. (vert,); 94,7 me. Stereo. Operating schedule: 24 hours daily. Full time stereo. Antenna ht.: 500 ft. above average terrain. 15% on time only. 5. GENERAL ADVERTISING See ceded regulations General: 2b, 3a, 3d, 4a, 5. Rate Protection: 10a. Ila, 12a. 13a, ida. Basic Rates: 22a. 23a. Contracts: 40a, 41. Comb.; Cont. Discounts: 60d. Cancellation: 71a. 72, 73a. No. 6 Eff 7/1/67 -Reed 6/13/67. Ix I5x 30x 1 min I25x PROGRAM Ix 15x 30x 60x I25x 1 hr /2 hr min KSTL ST. 1LOUIS Media Cede Radio St. Louis. Inc., 814 N. 3rd St., St. Louis. Mo Phone Station Manager -Art Ford. Asa't Sta. Mgr. & Traffic -William L. Vietmeier. 1,000 w. days; 690 kc. Non-direcUonaL Operating schedule: Sundae to local sunset. 15%; no ash discount. General: la, 2b, 3a, 4a, 5, 6a, 7a. Rate Protection: 10a. 13a, 15b. Basic Rates: 20b, 21a, 22a, 23a, 24b, 25a, 26, 28a, 29b, 32a. Contracts: 40a, 41, 44b4 45, 47a, 49, S1b. Comb.; Cont. Discounts: 60d, 60e, 60f, 60g, 60h, 601, 61a, 62d. Cancellation: 70a, 70e. 71a, 72, 73a, 73b. No. 5 ER 4/1/68 -Reed 2/26/68. (Mon thru Sat sign -on-1 pm; Sun all day) Ix I3x 26x 52x I04x 156x 260x 1 min sec ROS SATURATION PLAN (Must be used in 1 week) IO ti 15 tl 20 ti 25 t1 30 t1 1 min sec sec sec PROGRAM Ix I3x 26x 52x 104e 156e 260e 1/2 hr /4 hr min min KWK 1927 ST. LOUIS Media Code Radio Thirteen Eighty, Inc., 400 Mansion House Center, St. Lou1s, Mo Phone General Manager -W. Byron Bellville. Program Director -Barry Ellis. Edward Petry & Co., Inc w.; 1380 kc. Directional -night only. Operating schedule: 24 hours except 12:01-5:00 am Mon and to midnight Sun. CST. 15% on station time only; no ash discosml 5. GENERAL ADVERTISING See soiled regulations General: la, 2b, 3a, 4a, 5. 6a, 7b, 8. State Protection: 10a, Ira, 13a, 14a, 15a, 16, Basic Rates: 20b, 21a, 22b. 23a, 24c, 25a, 26, c, 29a. 30, 33a. Contracta: 40a, 41, 42a, 43, 44a, 45, , 49. Comb.; Cont. Discounts: 60f, 61e, 82d. Cancellation: 70a, 70c, 71a, 72, 73a. Prod. Services: , 28. Affiliated with MRS Radio Network. No. A Eff 3/1/67-Rec'd 2/20/67. AA -Mon thru Sat 6-10 am. A -Mon thru Sat 4-7 pm. B -Mon thru Sat 10 am -4 pm. C -Mon thru Sat 7 pm -midnight: Stai 6 am -mid- night. D -Dally midnight -6 am, AA: I mla 20/30 10 see Specified hour or day......_ PER WE: Less than 6 (rotating Mon -Sat).._.._ ' 6 ti (1 per day Mon -Sat)..._..._._ ti (2 per day Mon-Sat).r.._ ti (3 per day Mon -Sat) ' A: Specified hour or day._ PER WE: Less than 6 (rotating Mon -Sat)._,._ ti (1 per day Mon -Sat)..._.._..-_ ti (2 per day Mon -Sat).._._-_._ ti (3 per day Mon -Sat).-.._..._ B: Specified hour or day-_..._.._..._ PER WE: Less than 6 (rotating Mon -Sat)...._ U (1 per day Mon -Sat)..._.._ ti (2 per day Mon -Sat)._._._.._ ti (3 per day Mon -Sat)._-_.._.., ti (4 per day Mon -Sat)..._ ti (5 per day Mon -Sat).-_»» C: Less than 6 (rotating Mon -Sun) U (1 per day any 6 days).._..._._ tl (2 per day any 6 days)..._ ti (3 per day any 6 days) x 500x 24 U (4 per day any 6 devil ti (5 per day any 6 days)._._._ D: Flat _.._ _..._ WEEKLY CIRCULATION PLANS Spots must be scheduled equally over 7 days and rotate within time classification. I e1n 20/30 10 sae Plan A, 12 U (3AA, 3A. 4B, 2C) Plan B, 18 U (4AA, 4A, 6B, 4C)._ Plan C. 24 U (6AA. 6A, 8B. 4C).._ Plan D, 38 ti (9AA, 9A. 12B, 6C)_ Weekly Circulation Plans offered on a pre-emptib)e basis at station's discretion for a full rats advertiser. In the event of pre-emption, spots will be made good in comparable or better time periods at the earliest possible convenience and prior to expiration of schedule. Plans earn 52 consecutive weeks discount. Weekly Circulation Plana may combine with minutes, newscasts, 20/30 seconds and SD's to earn Weekly Frequency discounts on face of card ratite only. DRIVETIME SPECIALS (30 days rate protection) (Rotating Mon thru Sat 6-10 am & 4-7 Dm; 1 min or 20/30 seconds only) 10 Plan (5 AM Drive & 5 PM Drive), per wk, flat._....._.r...-_.._.._..._.._ Plan (10 AM Drive & 10 PM Drive. per wk. flat.._ _._._ No further discounts. HOUSEWIFE SPECIALS (30 days rate protection one) (Rotating Mon thru30fr 10 ieo only) 4 pm; 1 min Plan, per wk, flat_.._..._ Plan. per wk. flat 420 No further discounts. Drivetime and Housewife Specials offered on a preemptible basis at station's discretion for full rate card advertisers. 5 -MINUTE NEWSCASTS iti Sti 10t1 AA..._.._...._ A..._.._..._.._.._._.._._ WEATHERCABTS 15U 20t A.._..._.._..._.._.._ B..._.._.._ C FREQUENCY COMBINATION Minutes newscasts, weatherast.. 20/30 second and ID's may combine to earn Weekly Frequency Die - counts. FREQUENCY DISCOUNT 52 consecutive wks-10%. Discounts applied as earned. Only consecutive weeks with expenditures of or more may combine to qualify for discounts indicated. KXEN 1951 ST. LOUIS Country & Western Media Code KXEN, Inc., Box 28, St. Louis, Mo Phone KXEN: Programmed for adults and young adults. MUSIC: country and western. NEWS: 5 min at :45. AIR PERSONALITIES handle all segments and are available for remote broadcasts, atore openings, shopping centers, etc. COMMERCIAL POLICY: Three 1 minute announcements permitted in 15 minute segment. Sun 60% commercial religious broadcasts, 40% gospel and country and western music. Reed 7/28/67. President -Harold S. Schwartz. General Manager -Dick J. Kasten. Program Director -Brad Harrison. Universal Broadcasting Corporation. 50,000 w. days; 1010 kc. Directional. Operating schedule: Sunrise -local sunset. COT. 15%: no cash discount. General: la, 2a, 3a, 4a, Id. 5, 6a. 7b. Rate Protection: 1013, 11b, 12b, b. Basic Rates: 23a. Contracts: 40b, 48. Cancellation: 73a. Member: Country Music Network. Rates effective August Card received July SPOT ANNOUNCEMENTa 1 min. 30 sec. 20 sec. 10 sec. 1 time times..._ time Omen..._....._ aimes......_ times. _ times times % additional discount as earned for 26 consecutive week spot advertisers. 10% additional discount as earned for 52 consecutive week spot advertisers. -I minute- -30 sec. or les,. Per weak: Each Total Each Total 12 times times_ _ time times times PROGRAM A-6:30-9 am. B-9 am -4 pm. I hr I/2 kr I/4 hr A _..._.._ B Sunday MISSOURI 5 -MINUTE NEWSCASTS & HEADLINES 6 ti 12 ti 18 ti 24t1 30 ti Ea Includes time and talent. fully commlelanable. Bach 5 -Minute Newscast provides for 1 -minute commercial plus open and close billboard. KXLW 1946 CLAYTON, MO. Media Code Big Signal Radio Broadcasting Co., Inc., 2735 Bons - part.. St. Louis, Mo Phone Pres. & Gall Mgr. -Richard J. Miller. Assistant Manager -Philip F. O'Brien. Program Director -Marshall Zwick. New York, Chicago -Greener, Mikan, Sears. southeast -Bernard I. Ochs. Co. Kansas City, Mo. -Eugene F. Gray Co. 1,000 w. days 1320 ke. Operating schedule: 5:00 a.m. to local sunset weekdays; 7:00 a.m. to local sunset Sunday. CST. 15/0. General: 3b, 4a, 4c, 5, 6a, 7b, 8. Basic Rates: 22b, 23a, 26. Contracts: 40a, 45, 46. Cancellation: 70a, 70e. 71a, 73a. Entire schedule devoted to Negro market. Rates effective December 1, Rates received December 23, min 30 sec 1 min 30 sec 1 tl ti._._..._ ti ti ti ti PER WE: 12 ti _.._..._ ti ti ti..-.._ ti tl._ All over 50 per week -7:00 per spot. 8. PROGRAM I hr I/2 hr I/4 hr 10 min 5 min 1 x x..._.._... _.._ x...._.._.._..._ x _.._ x KXOK 1938 ST. LOUIS rriii0 ADVERTISING REPRESEN1ATIVES,/NC, R A B Media Code Stork Broadcasting Co., KXOK Radio, 4255 W. Pine Blvd., St. Louis. Mo Phone TWX Vice-Pres. & Gen 'l Mgr. -Jack S. Sampson. Sales Promotion Manager -John Corrigan. National Sales Manager -it. Thomas Cronk. Radio Advertising Representatives, Inc. 5,000 w.; 630 ke. Directional -separate Datterne du and night. Operating schedule: 24 hours daily. CST, DST. 15% on station time; no cash discount. General: la, 3c, la, 5, 6a, 7b, 8. Rate Protection: 10e, lie, 12e, 13e, 14e, 19e, 16. Basle Rates: 20a, 21d. 22a, 22b, 23a, 24a, 24b, 24c, 25a, 27, 29a. 30, 33a. Contracts: 40e, , 45, 51e. Comb.; Cont. Discounts: Bob, 60e, 60f, 02b, 62d. Cancellation: 70a, 70e. 71a, 72, 73b. No. 22 Eff 9/1/68-Rec'd 8/28/68. AM Drive -Mon thru Fri 6-10 am. PM Drive -Mon (lira Fri 3-7 pm. AA -Mon thru Fri 10 am -3 pm; Sat 6 am -7 Dm. A -Mon thru Sat 5-6 am & 7 pm -midnight; Sun 6 am -midnight. Cloud Club -Mon thru Sun midnight -5 am. minute seconds or Teas- e.) I (t) AA A () (t) AA A 1 e x x x x x x x x All Night Cloud -flat, combinable 13 () AM Drive. (t) PM Drive. (This listing ee.tinced on next page) November 1, 1968 Spot Radio Stations 515

29 Rec'd MISSOURI St. Louis -K X O K -Continued WEEKLY PACKAGE ANNOUNCEMENTS 1 minute -30 seconds or less- (') (t) AA A ( ) (t) AA A (4) ---.._ tl._ U_._.._._ tl....._ ti tl..._ ti () AM Drive. (t) PM Drive. (4) Fixed Position. WEEKLY NEWS PROGRAMS NEWSCASTS -(4-1/2 MINUTES) News at :55. 1 minute spot plus open and close. AM DRIVE I ti 6 ti 12 ti 18 ti 24 ti 30 ti '28 wk wk..._-.._.._ PM DRIVE 1 wk a26 wk wk wk..._.._ wk 'b2 wk..._ '26 wk _ '52 wk NEWS FEATURES 20/20 Weather. News, Sports -2 minute capsule reporta, twice hourly at :20 and : second spots, plus open and close. AM DRIVE I ti 6 ti 12 ti 18 ti 24 ti 30 ti 1 wk '26 ek.._ a52 wk..._ PM DRIVE 1 wt wk wk wk wk wk wk wk a52 wk () Multiple weeks must be consecutive. All Night Cloud Club Newscasts (4-1/2 minutes) flat, each 18. Newscasts are combinable in all time classifications and can be added toward greater discounts on spots, but not vice versa. WEW 1921 ST. LOUIS Medie Code WEW Radio, Inc., 517 Stadium Plaza, St. Louis, Mo Phone WEW: Programmed for adults and young adults. MUSIC: middle-of-the-road. NEWS: network and local on half hour and just prior to hour. AIR PERSONALITIES make frequent use of telephone for interviews with locally prominent people and with listeners on current topics. Frequent capsule sports and afternoon stock summaries. Recd 9/30/68. Pres. & Gen'l Mgr. -Charles P. Stanley. General Sales Manager Charles A. White. Program Director -Bob Osborne w. dare; 770 kc. 4. Operating schedule:om am -local sunset. CST. 6:00 ION 15% on gross chargea for station facilities. Rate Protection: lob, llb. Cancellation: 71e. Affiliated with American Entertainment Network. Rates effective June 1, (Card No. 12.) Card received June 28, SPOT ANNOUNCEMENTS SPECIFIED TIMES 1 min 30 sec 1 min 30 see 1 tl.._._ U U ti I4 U_ BEST TIME AVAILABLE - 1 U..._ ti_.._ ti.._ tl ti_ ti..._ SPECIFIED TIMES PER YR: 1 min 30 sec 1 min 30 see 500 U ti BEST TIME AVAILABLE 500 ti_._._ t1.._.._ Specified time and saturation announcements may be combined to earn frequency discount. WGNU 1961 GRANITE CITY, ILL. Media Code Norman Broadcasting Co.. Box 92, Nameoki Station. Granite City. Ill Phone WGNU: Programmed for adult and young adult country music fan. MUSIC: features top 50 country and western surfer every week. Emphasis on current country and western hits sign -on -sign -off. NEWS: 5 min international, national and local news on hour. with AP news headlines and local experts on half hour. Local emphasis news at :15 & :45. Remote equipment and talent available for promotions, civic events and on - the -spot programming for public service or entertainment purposes. Contact Representative for further details. Recd 11/6/67. General Manager -Charles H. Norman. Program Director -Robert Baker. Sales Manager -Charles J. Logas. Gill -Perna, Inc. 500 w. days; 920 kc. Directional. Operating schedule: 6 am -local sunset. CST. Partial simulcast operation. Simulcast during AM operational hours. For non -simulcast facilities see WGNU-FM. 15% on time and talent: no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: 2a, 3a, 4a, 5, 6a, 7a. Rate Protection: 10b, 11b, 12b, 13b, 14b. 15a. Basic Rates: 21a, 21b, 22a, 22b, 23a, 23b, 24b. 25a, 29a. Contracts: 90a. 45. Comb.; Cont. Discounts: 60e. 60f, 601. Cancellation: 71a, 72. Prod. Services: 82. AM/FM Eff 1/1/88 -Reed 12/4/87. 1 min 1 min 13 x x._-_._..._ z._ z.._...._ x_.._ z x..._ z sec: 75% of 1 -min. 10 sec: 50% of 1 -min. 5 -minute Newscasts: 1-1/2 x 1 -min. W G N U -FM 1965 GRANITE CITY, ILL. Media Code Charlen H. Norman, Box 92, Nameoki Station. Granite City, Ill Phone WGNU-FM: See WGNU for programming description. General Manager -Charles H. Norman. Program Director -Robert Baker. Bales Manager -Charles J. Logae. ERP 50,000 w.; mc. Operating schedule: 24 hours daily. CST. Antenna ht.: 200 ft. above average terrain. Partial simulcast operation. Operated separately from local sunset to 6 am. For simulcast facilities see WGNU. 15% time only: 10th of following mouth. 5. GENERAL ADVERTISING See eoded regulations See WONU listing for coded regulations. FM ONLY Eff 1/1/68-Rec'd 12/4/67. I MIN: Ix 26x 104x 260x 5110x 6 pm -midnight..._ Midnight -6 am sec: 75% of 1 -min. 10 sec: 50% of 1 -min. 5 -minute Newscasts: 1-1/2 x 1 -min. WI L 1922 ST. LOUIS A LIN Owned Station JOHN C. BUTLER & COMPANY, INC. Modern Country Music R AB Media Code Radio Station WIL, 300 N. Twelfth Blvd., St. Louis, Mo Phone President -Frederic Gregg, Jr. Vice-Pres. & Gen'l Mgr. -Tom Perryman. General Sales Manager -Tom Heayes. John C. Butler Co., Inc. LIN Station Sales Office: See Rep & 9/O pages w.: 1430 kc. Directional -separate pattern' day and night. Operating schedule: 24 hours daily. COT. 15/0 time only. General: la, 2b, 3a, 9a, 4d, 5, 6a, 7b, 8. Rate Protection: 10b, 11b, 12b. 13b, 14b. Basic Rates: 20b, 21b, 21d, 22b, 25a, 27, 28e. 29b, 30, 32b. 33d. Contracts: 40a, 41, 49b, , 51c. Comb.: Cont. Discounts: 60e, 601, 61a, 62b. Cancellation: 70a, 70e, 71a, 72, 73b. Affiliated with American Information Network. Eff 7/8/68-Rec'd 7/5/88, AAA -Mon thru Sat 6-10 em. AA -Mon thru Fri 3-7 pm. A -Mon thru Fri 10 am -3 pm; Bat 10 am -7 pm: Sun noon -7 pm. B -Mon thru Sun 7 pm -midnight; Bum 6 am -noon. -AAA- -AA- PER YR: 1 min 20/90 I min 20/30 28 x 3 ti o 6 tl z 9 ti z 12 U. _ x 15 tl..._ z 18 ti e 21 tt x 24 ti...._.._ e 30 ti 28.00A z 3 tl..._._.._.._._ z 6 tl._...._ z 9 tl_...._ e 12 tí..._... _..._ z 15 tl-..._._ z 18 ti z 21 ti _ x 24 ti z 30 ti Daily midnight -6 am. Rates on request. 10 sec ID's: 50% of applicable 1 -min. CONVERTIBLE SPOT PLANS I min 20/30 3 ti (1AAA, IAA, la)..._..._ ti (2AAA, 2AA, 1A, 1B)..._ U (3AAA, 3AA, 2A, 1B)_.._.._.._ ti (4AAA, 4AA, 2A, 2B)_..._._ ti (5AAA, 5AA, 3A, 2B)_..._.._..._ ti (6AAA, 6AA, 3A, 3B)_..._ ti (7AAA, 6AA, 4A, 4B)_.._..._ ti (8AAA, 8AA, 9A, 4B) ti (10AAA, 10AA, 5A, SB)_..._ Converts as follows: higher to lower classifications: 2 AAA spots equal 3 AA slots, 2 AA spots equal to 3 A spots. Lower to higher classifications: 3 A spots equal to 2 AA spots: 3 AA spots equal to 2 AAA spots. Weekly t.ackage spots in designated time classifications may be added to Convertible Spot Plans at applicable rates and are fully convertible. WEEKEND ROUNDUP am -10 pm. Plan I-15 ti per wknd, Sat & Sun 7 Rotate alternate hours. 1 min, ea /30 sec, ea Plan II -30 ti per wknd, Sat & Bun 7 am -10 pm. 1 every hour. 1 min, ea /30 sec, ea NITE-BEAT PLAN 30 ti per at. Mon thru Sat 7 pm -midnight. 1 every hour. 1 min, ea /30 sec, ea No ID's allowed in Weekend Roundup or Nite-Beat Plans. NEWS, WEATHER, SPORTS News at :60 and :30. Weather & sports every hour. Applicable 1 -min rate, plus 15%. (Annual frequency discount* only.) Includes 10 -second open, 10 -second close, 1 1 -minute spot per 5 -minute segment. All spots, regardless of length or time classification, automatically combine to earn lowest frequency or package discounts, whichever apply. WIL-FM 1962 ST. LOUIS A LIN Owned Station R:AIB Media Cede Radio Station WIL-FM, 300 N. Twelfth Blvd., St. Louis, Mo Phone WIL-FM: Programmed for young adults and adulte. NEWS: 5 man local news staff supplimenta network news. MUSIC: middle-of-the-road, primarily fea- turing only best known recording artists. Contact Representative for further details. Rec'd 9/3/68. President -Frederick Gregg, Jr. Vice-Pres. & Gen'l Mgr. -Tom Perryman. Station Manager -Bob Osborne. Gert Bunches and Associates. LIN Station Sales Office: See Rep. & 8/O pages. ERP w.; 92.3 mc. Operating schedule: 24 hours daily. CST. Antenna ht.: 320 ft. above average terrain. 15/0 time only. 5. GENERAL ADVERTISING Sae coded regulations General: la, 2b, 3a, 4e, 9d, 5, 65, 7b, 8. Rate Protection: lob, 1íb. 12b, 13b, 14b. Basic Rates: 20b. 21b, 21d, 22b, 23b, 25a, 26, 27, 28c, 29b, 30, 32b, 33d. Contracts: 40, 41, 49b, 95, 46, c. Comb.: Cont. Discounts: 60b, 60e, 61e, 62b. Cancellation: 70a. 70c, 71a, 72, 73b. Prod. Services: , 82. Affiliated with American FM Network. Member: Gort Bunchez & Associates Group, ER 11/16/87 -Reed 11/20/67. PER YR: Flat 26x 52x 104e 156x 260e 520x 1 min..._ /30 ase sec ID's, flat 3.00 (minimum 10 per week). TOTAL AUDIENCE PLANS (BOB-BTA) 10 ti 20 ti 30 ti 1 min /30 sec PROGRAM le 28x 52x 104x 1 hr (e8 min) /2 (`4 min)._._.._ /4 (`2 min).._. _ () Plue sponsor ID open and close. WRTH 1961 WOOD RIVER mcgavren-guild pgw radio, inc. Media Cede (This is duplicate of the listing appearing under Alton. Ill.) Madison County Broadcasting Company, Lenox Hotel, 825 Washington Blvd., St. Louis, Mo Phone , WRTB: Programmed for young adults, adults and teens. MUSIC: 85%: popular music 100%. NEWS 15%: local, regional, international and national. 5 min of news 5 min before each hour and 5 min at 6:25 em, 7:25 am, 8:25 am & 5:25 pm. Stock market reporta 5 min at 4:25 pm & 6:25 pm plus capsules throughout day. Public service. Special programs of local interest Sun 6-9 am & 7-10 pm. Daily salutes to local personalities and organizations. Promote various attractions of area. COMMERCIAL POLICY: commercials clustered every 15 minutes 5 am -8 pm. every 30 minutes 8 pm -5 am. Contact Representative for further details. Rec'd 2/26/68. President -Robert Sudbrink. General Manager -Harold W. Gore. General Sales Manager -Robert Howe. McGavren-Guild-POW Radio, Inc. 500 w. days, 1,000 w. nights; 590 kc. Directional. Operating schedule: 24 hours daily. CST. 15/0 on station time. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 3b, 4a. 4d. 5. 6a, 8. Rate Protection: 10c, 11c, 12e, 13e, 14c. Basic Ratee: 22a, 22b, 23a, 25a. 28a. Contracts: 40a, 42b, 95, 96, 47a, 48. Comb.: Cont. Discounts: 61a, 61b, 61e, 82b, 62e. Cancellation: 70a, 70e. 71a. 73a,. No. 4 Eff 5/1/68-Rec'd 3/28/68. AA -Mon thru Sat 6-10 am & 4-7 pm. A -Mon thru Sat 10 am -4 pm & 7-8 pm; Sun all day. B --Gaslight Mon thru Sat 8 pm -midnight. I MIN: (a) 6tí 12 ti 18 U 1 wk. _.._._..._...._..._. _ wk wk....._..._....._.._.._...._ wk _.._. _._.._ wt..._ --..._ _ wk.... _...._...._... _ () 1 ti or fixed. Gaslight, flat. ea..._..._..._..._._..._._..._._..._.. 30 Combinable with other elaeees for frequency discount. 30 sec: 80% of applicable 1 -min. 10 sec: 60% of applicable 1 -min. TOTAL AUDIENCE PLANS 12 ti (5AA, 4A, 3B), ea _...._.._ ti (8AA, 6A, 4B), ea..._...-._..._..._.._._ ti (IOAA, 8A, BB), ee...._......_ 80 TAP's do not combine with spots for frequency discounts. Advertising must be continuous and consecutive to earn discounts. Minimum rate holder: 3 ner wk. R PROGRAM 5 min: 1-1/2 z applicable 1 -min rate. (D) SALEM Dent County -Map Location G-5 See BRIM consumer market map and data at beginning KSMO 1953 Medie Code KSMO, Ens Erl Ann Broadcasting Co., Box 580, Salem, Mo Owner & Gen'l Mgr. -W. Earl Dougherty. Sales Manager -Betty C. Glenn. 5. FACILITIES 1,000 w.; 1390 kc. Operating schedule: 6:00 am -10:15 pm weekdays; 7:00 am -8:00 pm Sun. CST. All rates net to station. 5. GENERAL ADVERTISING See Boded regulations General: 2a, 3a, 3b, 4a, 4d, 5, 6a, 8. Rate Protection: 15b. Basic Rates: 22b, 23a, 24a, 25a, 28, 28b, 29e. Contracts: 49a, 42a, 45, a, 48. Comb.; Cont. Discounts: 60a, 61e, 62b. Cancellation: 70a, 70c, 71e. 73e. Affiliated with MRS Radio Network. NATIONAL AND LOCAL BATES SAME EH - 8/28/ SPOT ANNOUNCEMENTS Ix 52x 156x 365x 520x 1040x 2600x 8120* I min wda PROGRAM I hr I/2 hr 1/4 hr 10 min Sala 1 z.._..._.._ z_._._..._.._._ Spot Radio Stations November 1, 1968

30 SEDALIA (2 AM; 1 FM) Pettit County -Map Location E-4 SRDS consumer market map and data at begin- See ning KDRO 1939 Media Code Sedalia Broadcasting Corp.. West Highway 50, Sedalia, Mo Phone Ta Prea. á Sales Mgr. -James 8'. Glenn. Vice-Pres. & Gan'l Mgr. -Herbert W. Brandie. Program Director -Bill Byron. 1,000 w. day. 250 w. night ke. Operating schedule: 5:00 a.m. to 11:00 p.m. weekdays: 7:00 a.m. to 11:00 p.m. Sunday. CST. 15% on station time only: no cash discount. 5. GENERAL ADVERTISING See eoded regulations General: la, 2b. 3a. 4a. 4d. 5. 6a. 7b, 8. Rate Protection: 10b. llb. 12b. 13b. 14b. Basic Rates: 21a, 21b, 22a, 22b, 23a, 24a, 25a c, 29a, 30. Contracts: 40a. 41, 43, , 47a, b. Comb.; Cont. Discounts: 60e. 60d. 132b, 62d. Cancellation: 70e. 7Od, 71a, 72, 73a. Prod. Services: Affiliated with KBS Radio Network. Member: Magic Circle Network. NATIONAL AND LOCAL RATER SAME Ratee effective June 1, Day and night I time times..._ times _ times times times ? times % additional discount on spot expenditures of or more per week. SATURATION PLAN IO spots per day, each.._ 2.T5 8 spots Der day. each aunts per day. each PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min I x News -every hour before the hour. Package plan: 5 -minute news programs, per day (3 daily) on a minimum 13 week contract. 5 days per week. St. Louts Cardinal Baseball. per spot (net) 5.00 KSIS 1953 American Information Network Media Code Yates Broadcasting Co.. Box 207. KSIS Bldg., North U. S. Bey. 65. N. Sedalia, Mo Phone KSIS: Programmed for adults. 2 man mobile equipped local news staff. All air work handled by personalities. Woman's director. 6-7 am country music, news, weather. markets. 7-9 am local news and weather, middle-of-the-road music, time. temperature, quips, sports. 9 am -noon middle-of-theroad music, local news. women's program, hospital notes, local women's show, interviews, swap shop. Noon -2 pm news, commentary, local news and weather, band music, markets, area news, country music. 2-4 pm middle-of-the-road music, local events, social calendar, district news. weather. news features. 4-7 pm middle-of-the-road music, local news, weather, sports, commentary, standard music. Recd 11/3/67. Pres. & Gen'l Mgr. -Carl W. Yates, Jr. Program Director -Mrs. Carl Yates. Sales Manager -Nelson Nix w. days: 1050 kc. Operating schedule: Sunrise -local sunset. CST. 15/0 time only; monthly, payable 10 days. General: la, 2a. 3a. 4a, 4d, 5, 6a, 7b. 8. Rate Protection: 10b, 11b. 12h. lib. 14b, 15e. 15b. Basic Ratee: 20a, 21a, 22b, 23a, 24b, 25a, 26, 28a. 29a, 32b, 33a. Contracte: 40e, 41, 92b, 42d. 44e, 45, 46, 47a, 48, 51a, 51b. 51e. Comb.; Cont. Discounts: 60a, 60d, 601, 61a. 61b, 62b. 62d. Cancellation: 70a. 70e, 71a, 72, 73a. Prod. Services: Affiliated with American Entertainment Network. Affiliated with American Information Network. No. 4 ER 8/1/88 -Reed 4/29/88. 1 Ix min / less 8.50 I3x x x x x x ti 20tí 30 ti 40tí 50 ti 1 min sec To be used within 7 consecutive days. 8. PROGRAM lx I3x 26x 52x 104x 156x 260x 1 hr /2 hr..._ /4 hr..._ min.._ min KSIS-FM 1969 Subscriber to the NAB Radio Cade Media Code Yates Broadcasting Co., Box 207, KSIS Bldg., North U. S. Hwy. 65, Sedalia, Mo Phone Pres. & Gen't Mgr, -Carl W. Yates, Jr. Sta. Mgr. & Prog. Dir. -Mrs. Bettie Yates. News Director -Neal E. Plante. EItP w.; 92.1 mc. Operating schedule: 6:00 am -midnight Mon thru Sat; 8 am -midnight Sun. CST. Antenna ht.: 278 ft. above average terralu. 15/0 time and talent; 10 days. 5. GENERAL ADVERTISING See Boded regulations General: la. 2a, 3a, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: lab. 11b, lib, 13b, 14b, 15a, 15b. Basic Rates: 20a, 21a, 22b, 23s, 24b. 25e. 28, 28a, 29a. 32b, 33a. Contracts: 40a, 41, 42b, 92d, 99a, 45, 46, 47a, a. 51b, 51c. Comb.; Cont. Discounts: 60e, 60d, 801, 61a, 61b. 62b, 82d. Cancellation: 70a. 70c. 71a, a. ER Rec'd 7/11/88. Ix 13x x 104x 156x 312x min/ less ti 6 ti 7 ti 8 ti 9 ti IO ti Daily ti ti 7 days days, 40 ti PER DAY: 2ti 3ti 4t1 5t1 PER MO: 60tí 90ti 120 ti 150 ti 30 days, ea PROGRAM Ix I3x 5 min min /4 hr /2 hr x 52x 104x SIKESTON (2 AM) 156x 312x Scott County -Map Location J-8 KMPL 1966 CBS Radio Network Media Code Servo Broadcasting Corp., Box S. Kings - highway, Sikeston, Mo Phone General Manager -B. Kent Hawkins. Sales Manager -Arthur H. Bell. Program Director -Larry Helsner. Holman Company. Incorporated. R. S. Crane Company, Inc. 5,000 w, day: 500 w. night; 1520 kc. Operating schedule: 5 am -11 pm Mon thru Sat; 7 am -10 Dm Sun. CST. 15%. 5. GENERAL ADVERTISING See Boded regulations General: la, 2b, 3a, 9a, 5, 6a, 8. Rate Protection: led, lid. 12d, 13d, 14d, ldb. Basle Rates: 20b, 21a, 22a, 23e. 24a, 27. Contracta: 40a. 42c, , 47e. 51a. Comb.; Cont. Discounts: 60a, 82d. Cancellation: d, 71a, 72, 73e. Affiliated with CBS Radio Network. No. 2 ER 9/15/68 -Reed 10/13/66. To per yr Over 1, per yr PROGRAM (To per ye S min 11/4 hr 1/2 hr 1 x (Over 1, per year)? 1 : KSIM 1948 American Contemporary Ntwk Media Code Sikeston Community Broadcasting Co., 1501 West Malone Ave., Sikeston, Mo Phone Manager -it. L. Watkins. Jr. Assistant Sales Manager -Jerry Throgmorton. Program Director -John M. Shain. Meeker Radio, Inc. Regional -C. K. Beaver & Associates, Inc w. days. 250 w. nights; 1400 kg. Operating schedule: 5:30 am -midnight Mon thru Sat; 8:30 am -11 pm Sun. 15%; no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: lb, 2b. 3a, 3b, 3c, 3d, 4a. 4d, 5, 6e. 7b, 8. Rate Protection: 10e, lie, 12e, 13e. 14e, 15a, 18. Basic Rates: 20b, 21a, 21b, 21c, 22a, 22b, 23a, 24a, 25a e, 29a, 29b, 31, 33d. Contracta: 40e, 91, 42a, 44a, 94b, 45, 48, 47b, 47e, 48, 49, 51a, 51b, 51c. Comb.; Cont. Discounts: 60a, 80c, 60d, 601, 61b, 62a. 62b, 82d. Cancellation: 70b, 704, 71e. 72, 73b. Affiliated with American Contemporary Network. Rates effective July 1, (Card No. 1.) Rates received June 16, SPOT ANNOUNCEMENTS/PROGRAM RATES 1 ti. 26 ti. 52 U. 104 U. 156 U. 312 H. 1 hour..._ /2 hour..._ /4 hour..._ minutes words.._ SPRINGFIELD (4 AM; 3 FM) Greene County -Map Location E-6 KGBX 1928 NBC Radio Network Media Code Springfield Broadcasting Co. 605 Boonville Ave.. Springfield, Mo Phone KGBX: Programmed for adults and young adults. FARM: 5-7 am agriculture interviews, markets, weather, county agent, news, country and western music M -Sat, 7-9 am middle-of-the-road music, news, sports, weather, quips, traffic reports am open line telephone conversation, discussion. interviews, panels, public affairs, swap shop, women's features, 2 personalities. 11 am -12M air personalities middle-ofthe-road music, humor, traffic reporte, mobile unit, local, regional. national and international news, commentary, editorials, financial news. Live sports: professional baseball, basketball, football, statewide football and basketball. Weekends, network continuous type broadcasts, middle-of-the-road music, documentaries, religion, weather and fishing news. Contact Representative for further details. Recd 10/5/87. Vice-Pres. & Gen'l Mgr. -Don C. Dailey. Asst Sales Mgr. -William DeLange. Program Director -Jerry Higley. Alan Torbet Associates, Inc w.; 1280 kc. Directional -night only. Operating schedule: 5:00 a.m, to midnight. CST. 15% on time chargea only; no cash diucotmt. General: la. 3a. 3d, 45. 4d. 5, 6a, Rate Protection: 10b, lie. 12e, 13e, 14a, 15a. Basic Rates: 20h. 2Ia, 22b, 23a, 24a, 24b, 24e. 25e, 28, 28b, 28e, 29a, a. Contracts: 90a, 41, 42a. 44b, 45, 46, 47e, 49, 50, 51a. Comb.; Cont. Discounts: 60b, 60e, 82a, 62e. Cancellation: 70a, 70d, 71a, 73a, 73b. Prod. Services: 89, 82. Affiliated with NBC Radio Network. Rates effective March 1, Rates received January 30, /PROGRAM RATES 1/2 1/4 1 min. hr. hr. hr. 1 time times times times times times times MINUTE SATURATION PLAN (Consecutive weeks) min Per week: 5 ti. 10 ti 15 U. 20 ti. 1 week weeks or leu U weeks weeks weeks weeks or 30 seconds -80% of applicable 1 -minute rate. IO seconds -50% of applicable 1 -minute rate. KICK 1949 Media Code Kickapoo Prairie Broadeeettng Co., Inc College St., Springfield, Mo Phone General Manager -Robert Vinyard. Program Director -Jim Stanley. George T. Hopewell, Inc. MISSOURI 1,000 w. days. 250 w. nights; 1340 kg. Operating schedule: 24 hours daily. CST. 15% on time only: no cash discount. General: 2e, 2b, 3e, 3b, 3c, 3d, 9a, 5, 6e, 7b, 8. Rate Protection: 10b, llb, 12b, 13b, 14b, 15b. Basic Rates: 20e, 21e, 21c, 21d, 22a, 22b, 23e, 24b, 25a, 26, 28e, 29e, 32b. Contracts: 40a, 49a, 45, 48, 48, 50, Sia, 51b. Comb.: Cont. Discounts: 60b, 60d, 60e, 801, 61b, 62d. Cancellation: 710, 72, 73e, 73b. Member: The Magic Circle Network. Rates effective September 1, Rates received August 28, ti..._......_ ti t( ti ti ti ti /30 seconds -80% of the applicable 1 -minute rate; minimum seconds -50% of the applicable 1 -minute rate; minimum , PACKAGE PLANS SATURATION PLAN 10 or more in 1 day, 1 -minute or less. best time available. ea.._ PROGRAM 59 min 29 min 19 min 5 min 1 ti ti ti ti ti ti ti MINUTE NEWSCASTS Co-sponsorship plan, minimum of 4 Drivetimea sec spots per day. ea 3.00 ROUND ROBIN NEWS (Co-sponsorship Plan) 1 -min spot in 1 of min newscasts between 7 and 7:30 am. 3t1 Ot1 Ea Round Robin News. 30 -sec spot, ea _ KTTS KTTS-FM CBS Radio Network The Eastman Station Media Cade Independent Broadcasting Co., Box S.S.B., 411 S. Jefferson, Springfield, Mo Phone KITS: Programmed for general interest of young adults and adults NEWS: 15 min newscasts 7 em, 7:30 am, noon, 6 pm, 10 pm, other on hour newscasts 10 min, national network, local news or both. US Weather Bureau reports 8:25 am, 4:30 pm. Meteorologist reports 5:25 pm. 5 min local or national network features on halt hour. MUSIC: middle-of-the-road plus ahowtunea and big band. 5:30-6:30 pm national and local news. weather, sports and business information. SPORTS: AFL and network college football plus heavy local schedule of high school football and basketball Contact Representative for further details. Recd 5/1/68. Vice-Pres. & Gen'l Mgr. -G. Pearson Ward. Station Manager -Jerry Sweeney. Sales Manager Jack Lloyd. Robert E. Eastman & Co., Inc. 1,000 w. days, 250 w. nights; 1400 kc. Operating schedule: 8:00 am -midnight weekdays; 7:00 am -midnight Sun. CST. FM FACILITIES ERP 10,130 w.; 94.7 me. Antenne ht ft. shove average terrain. 15/0: monthly. 5, GENERAL ADVERTISING See ended regulations General: la, 2a, 3a, 3b, 4e, 4d, 5. 6a, 7b, 8. Rate Protection: 10b, 11b, 12b, 13b. 14b. Basic Rates: 20a, 220, 22b, 23a, 24a, 29b, 25a, b, 29a. Contracte: 40e, 42b, 45, a. Comb.: Cont. Discounts: 60b, 60k, 61a, 01h, 62b. Cancellation: 70e, 70e, a. Affiliated with CBS and Eastman Radio Networks. FM operated in conjunction with AM except 9:00 am - 10:00 pm daily. Rates effective June 1, (Card No. 5.) Card received June Class A-8:30-9:00 em and 4:30-7:00 pm. Class B -All other times. 1 min () 1 min () 1 ti ti ti ti ti ti _.._ II ti ti ti ti ti._.._ () 30 or 20 seconds. (This listing continued en next page) November 1, 1968 Spot Radio Stations 517

31 MISSOURI Springfield --K T T S, K T T S-FM-Cont'd All announcements (except Weekly Saturation Plan Rates) are combinable for frequency discounts. 10 -second announcements -50% of applicable 1 -minute rate. 10 -second announcements pre-emptlble by announcements of longer duration. Minimum wkly ached of 6 1 -min spots 6am-12mid Mon -Sun necessary to maintain consec wk advertising. 1 min ('I 1 min (') o plan plan plan plan plan plan plan S plan plan IO plan plan plan plan plan '1 30 or 20 seconds. Weekly Saturation Plan rates do not combine for frequency discount. 6. PROGRAM I hr 1/2 hr 1/4 hr 5 min I ti._..._.._._.._ ti ti ti. _._ ti _.._-..._..._ ti - _ ti ti......_._..._ ti ti... _..._.._... _ KTXR (FM) 1962 R A B Media Code Stereo Broadcasting, Inc., Box 1102 S.S.B., 807 Empire Bldg., Springfield, Mo. University KTXR(lt'M): Programmed for general interest, ori - ended primarily to adulte and young adults. MUSIC 90%: featuring current selling general popular music, film and ehowtunes, standards, and middle-of-the-road. plus 8 hours per week classical. NEWS 20%: 5 min news and weathercaet every 80 min including local, AP national and international, and weather. COMMERCIAL POLICY: 8 total minutes maximum in 60 minute segment'. Contact Representative for further details. Rec'd 2/5/68. Pres. & Gen'l Mgr. -Kenneth E. Meyer. Engineer -U. W. George. Herbert E. Oroskin & Co. ERP w.; mc. Operating schedule: 6-1 am. CST. Antenna ht.: 255 ft. above average terrain. 15% on time only; no cash discount. General: la, 2a, 3a. 3h, 4h. 4d, 5, 6a. 7b, 8. Rate Protection: lob, 1lb, 12b, 13b, 14b. Basic Rates: 201, 22a, 23a, 24a, 24b, 25a, 26, 28a, 29a. Contracts: 40a, 42b, 45, 46, 47a. 48. Comb.; Cont. Discounts: 60a, 61a. 61b, 61e. 62b. 62e. Cancellation: 70a. 70e, 71a. 73a. Member: The Groskln Group, Rates effective April Rateo received October 15, (1 -minuta) 1 ti..._._ ti ti ti ti._ ti ti PROGRAM 1 hr 1/2 hr 5 min I ti ii 30 ti ti ti ti ti News service charge, per newscast Weathercasta: Direct weather bureau wire. Per eeatiserca,t, KWTO 1933 American Information Network 115 Media Code Ozark, Broadcasting Co., Glenstone, Springfield. Mo Phone KWTO: Programmed for general interest of entire family. Local or network news each hour. FARM: service programs, market reports, agriculture interviews 8 times daily. Air personalities. MUSIC: general popular 7-11 am, 3-5:45 pm, 7-8 pm. Country and western 5-7 am, 11 am -12:30 pm, 2:30-3 pm & 8-11 pm. SPORTS: local fishing news 5 min. 15 min sportscast daily. Local college play-by-play basketball and football. at home and away, including tourna- ments. University football, network 'ports. Contact Representative for further details. Rec'd 1/29/68. Pres. & Oen'i Mgr. -R D. rooter. Vice-Pres. & Ain't Mgr. -Leslie L. Kennon. Program Director -Jim Kendrick. Bavalli/Gatea. Inc. 5,000 w.; 580 ke. Directional -night only. Operating schedule: 5:00 am -11:00 pm weekday'; 6:30 am -11:00 pm Stun. CST. 15/0. General: la, 2a, 2h, Sa, 3d, 4h, 4d, 5. 6a, 7b, 8. Rate Protection: 10b, h, 13b. 14b. Basic Rates: 20b, 21a, 22a, 22h, 24b, 24c, 29a. Contracts: 40a, 41, 44a, 45, 46, 47a, 50, 51a. Comb.; Cont. Discounts: 60b, 601. Cancellation: 71a, 72, 73a. Prod. Service,: 80, 82. Affiliated with American Information Network. Elf 8/1/68 -Reed 6/24/68. A -Dally 5:59 am -7:29 pm. B -Dally 5-5:59 am & 7:30-11 pm. Ix 26x 52x 104x I56x 260x 312x 1 min /30 sec min /30 sec ID's available on frequency portion of card at 60% of applicable 1 -min. May not be combined with minute and/or 30 -sec spots to earn frequency discount for either. AA -Mon thru Sat 6.8:30 am. A -Daily 8:30 am -7:29 pm; Sun 8-8:30 am. B -Daily 5-5:59 am & 7:30-11 pm. 10t1 15 ti 20tí 1 min /30 sec min /30 sec min /30 see ID's available on plan rates at 60% of 1 -min. May not be combined with minute or 30 -sec spots to earn frequency discount for either. 8. PROGRAM Ix 26x 52x 104x 156x 260x 312x 1 hr /2 hr /9 hr min min hr /2 hr , /4 hr Y min min K W T O -FM 1967 \'.113 Media Code Ozarks Broadcasting Co., Box 907, 1121 S. Glen - stone, Springfield, Mo Phone Pres. & Gen'l Mgr. -R. D. Foster. Vice-Pres. & Ass't Mgr. -Leslie L. Kennon. Savalli/Gates, Inc. ERP 100,000 w.; 98.7 mc. Stereo. Operating schedule: 6 am -midnight Sun thru Sat. CST. Antenna ht.: 291 ft. above average terrain. 15/0 time and talent. Payable by 10th of month. 5. GENERAL ADVERTISING Sea coded regulations General: la, 2a, 2h, 3a, 3d, 4h, 4d, 5, 6b, 7b. 8. Rate Protection: 1013, llb, 12h, 13b, 14b. Basic Rates: 20h, , 24h, 24c, 25a, 29a. Contracts: 40a, 41, 44a, a, 50, 51a. Comb.; Cont. DLcounta: 60b, 60i. Cancellation: 71a, 72, 73a. Affiliated with American FM Network. ER 11./1/67-Rec'd 11/1/67. la 26x 52x 156x 260x 312x 1 min /30 sec..._ WEEKLY SATURATION PLAN IO ti 15 ti 20 ti min _ of on plan rates. 20/30 sec ID's: 60% applicable frequency PROGRAM 1x 26x 52x 1 hr /2 hr _ /4 hr min. _ min I56x x SI2x SULLIVAN Franklin County -Map Location G-4 KTU I 66 Media Code Meramec Valley Broadcasting Co., Box 151, Sullivan, Mo Phone Pres. & Sales Mgr. -Glynn J. Rice. General Manager -Jerry W. Scantlan. Station Manager -Charles Strauser. 1,000 w.; 1560 kv. 500 w. pre -sunrise. Operating schedule: 6 am -local sunset. CST. 15% time only. Payable 10th of following month. 6. GENERAL ADVERTISING See Boded regulations General: 2a, 2h, 3a, 3b, Sc, 3d, 4a, 4d, 5, 6a, 7h, 8. Rate Protection: e, 12a, 13a, 14a, 15a, 15h. Basic Rates: 20h, 21a, 21h, 21d, 22b, 23a, 23h, 24a, 24b, 24c. 26, 28h, 28c, 30, h, 33a. Contracts: 40b, 4213, 42d. 45, 46, 47a, 48, 49, 51a, 51b, 51c. Comb.; Cont. Discounts: 60a, 60e. Cancellation: 70d, 71a, 73a, 73h. ER..._... Rec'd 8/14/ x 260x I56x 78x 52x 26x Ix 30 sec min PROGRAM 312x 260x 156x 78x 52x 26x lx 5 min /4 hr /2 hr hr THAYER Oregon County -Map Location G-7 See SRDS consumer market map and data at begin - :lung KALM 1953 Media Code KALM, Box 15, North Huy. 63, Thayer, Mo General Manager-Carlle Hamilton. News Director -John M. Deldiker. Program Director -Barbara Vestal. Springfield, Mo. -M. Richard Bradley, 1718 Meadow - mere. Magic Circle Time Sales w. days 1290 kc. Operating schedule: Sunrise to local sunset. CST. 15%: no cash discount. S. GENERAL ADVERTISING See coded regulations General: 4a, 5, 6a. Rate Protection: 10a, Ila, 12a, 13a, 14a. Basic Rates: 22b, 23a, e, 29a. Contracts: 40a, 47a. Comb.; Cont. Discounts: Bob, 60k, 61a, 62e. Member: Magio Circle Network. ER Rec'd 5/2/68. 60x I25x 250x 1 min PROGRAM 1 hr 60 x.... _.._... _... _.._ z..._ _.._.._.._ z TRENTON I/2hrl/4hrl0ml" Grundy County -Map Location D-2 KTTN 1955 N.1 n Subseriber te oho NAB Radio Code Media Coda Luehrs Broadcasting Company, 804 Main St.. Trenton. Mo Phone General Manager -Marvin E. Luehrs. Commercial Manager -Robert P. Dennis. 500 w. days; 1600 ke. Operating schedule: 6:00 a.m. to local sunset. CST. 15% on net station time only: no each dlseounl General: 2a, a. 313, 3d, 5, 6a, 7h, 8. Rate Protection: 10b, 11h, 13b, 14b, 15h. Basic Rates: 20a, 21a. 21h, 21e, 21d. 22a, 23a, 23h, 24h, 26, 28a. 28c, 29a. Contracts: 40a, 42b, 44a, , 47a, , 51a. Comb.; Cont. Discounts: 60d, 60e, 60f, 61a, 61b. Cancellation: 70a, 70c, 71a, 73a, 73h. Prod. Services: Elf 6/1/88-Rec'd 7/2/68. 1 min 30 see I min 30 see 1 ti ti ti ti ti tl ti ti..._..... _ ü SATURATION RATES (Used in 1 week) IO ti 20 ti 30 t1 40tí 1 min sec PROGRAM I hr I/2 hr I/4 hr 5 min 1 z..._.._.._..._.._ x..._..._._._.._.._.._.._._ x..._ z... _ z..._ 104 z z z x UNION (1 AM; 1 FM) Franklin County -Map Location G-4 See SUDS consumer market map and data at beginning KLPW 1954 Media Code Franklin County Broadcasting Co., Inc.. P. O. Box 72, Union, Mo Phone Other Studios -RFD 2, Washington, Mo. Beverly President -Lea Ware. General Manager -Frank Lohmeyer. Continental Radio Sales. S. FACILITIES 1,000 w. days: 1220 ke. Operating schedule: Sunrise -local sunset CST. Partial simulant operation. SImuleast 12:15 pm -local sunset Sun and apeeiai event,. For non -simulcast facilities see KLPW-FM. 15/0. General: la, 2a, 3a, 36, 4a, 5, 6a, 8. Rate Protection: b, 12h. 13h, 14h. Basle Rates: 20a. 22a. 23a, 24b, 25a, 26, 28a, 29a. Contracts: 40a, 45, a, 48. Comb.: Cont. Diacounta: 60b, 61a, 62b. Cancellation: 70a, 70c, 71b. 73a. Member: Magic Circle Network. ER 7/1/68 -Reed 6/21/ SPOT ANNOUNCEMENTS ix 13x 26: 52x 78x I x 312x 1 min sec , t 10 íßtí 1220 MERCHANDISING PLAN 20tí 30ti SOti 60 sec sea.._.._.._.._.._ S. PROGRAM 1/2 hr 1/4 he 5 min 1 x..._ x z x _.._.._.._ x _..._ z x..._ KLPW-FM 1968 Media Code Franklin County Broadcasting Co., Inc., Box 72, Union, Mo Phone Mgr., Chief Engr. & Sales Mgr. -Frank Lohmeyer. Program Director -John Emmons. Continental Radio Sales. ERP 2,100 w.: mc. Operating schedule: 6 am -midnight. CST. Antenna ht.: 340 ft. above average terrain. Partial simulcast operation. Operated separately full time Mon thru Sat; 6 am -12:15 pm Sun. For simulcast facilities see LPV/. 15/0 time and talent; payable monthly, General: la, 2h, la, 4a, 4d, 5, 8. Rate Protection: 10a, Ila, 12a, 13a, 14a. Basic Rates: 20a, d. 22h, 23a. 24h, 25a, 26, 28h, 29a, 30, 33a. Contracts: 40a. 41a. 4213, 45, 46, 47a, 48, 49, 51a. Comb.; Cont. Discounts: 60h, 601, 61h. 62d. Cancellations: 7013, 713á, 71a. 72, 73b. EH 7/1/68 -Reed 6/28/68. Ix 13x 26x 52x 78x I56x 260x 312: 1 min sec PROGRAM 1/2 hr 1 z _..._ z....._..._- _._.._.._ z z _.._ z... _... _.._......_.._._ z x /4 hr 5 min Spot Radio Stations November 1, 1968

32 WARRENSBURG Johnson County -Map Location D-4 KOKO 1953 Media Code Johnson County Broadcasters, Inc., Warreneburg, Mo Phone Preisdent-Avid G. Tucker. General Manager -Jim McCollum. Business Manager -Gladys Brown. 1,000 w. days, 250 w. nights; 1450 kc. Operating schedule: 5:00 am -midnight. CST. 15%. 5. GENERAL ADVERTISING Sea ended regulations General: la, 2b, 3d, 4a, 4d, 5, 6a, 7b. 8. Rate Protection: 10g. llg. 12a, 13g, 14a, 16. Basic hates: 20b. 21a, 22b, 23a, 24b, 24c, 25e, 26, 28b, 28c, 30. Contracts: 92b, 42d, 44a, 94b, 45, 46, 47e e, 51c. Comb.; Cont. Discounts: 60d, 60e. 601, 61a, 61b, 62d. Cancellation: 70a, 70c, 71a, 72. Member: Magic Circle Network. Ratea effective May I, Rates received March I ti ti ti ti ti tl ti ti WEEKLY SATURATION PLAN 10ti 20 t1 30t1 50 ti 75 ti 1 min _.... _ sec..._..._..._ sec PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti ti. _...._._ ti. _ ti. _ tl..._.._.._-.._._ ti..._ ti ti WARRENTON Warren County -Map Location G-4 KWRE 1948 Media Code Kasper Broadcasting Company of Missouri, Box 220, Warrenton. Mo Phone Sales Offices: St. Charles -516 Clay St. Randolph Washington, Mo Oak St. Beverly Troy -351 Moore. Lakeview President -Vernon Kasper. General Manager -Edward W. Moynahan w. days; 730 kc. Non-directlonaL Operating schedule: Sunrise to local sunset. CST. 15/0 time and talent. 5. GENERAL RATE POLICY Member: Magic Circle Network. Rates effective February I, /PROGRAM RATES Clara "AA"-Sign-on to 9:00 a.m., noon to 1:00 p.m. and 4:00 p.m. to 6:00 p.m. Clue "A"-All other times. CLASS "AA" 1/2 hr. 1/9 hr. 5 min. 1 min. 30 sec. 1 time times times times_ times_ times times CLASS "A" 1 time times times times times times times WEEKLY SATURATION PLAN 1 min. 30 sec. 10 sea 10 times._ times_ times_ times times Newscasts: 5 minutes et :55, 5 minutes (local) at :25. "Local News Roundup" -12:25 p.m. to 12:40 p.m. and 9:25 p.m. to 4:40 p.m. Monday through Friday. Full sponsorship, per program. eaeb Co-sponsorship, Per program, each Weathercasts: 30 seconds following newscasts. 1 -minute announcement. each _ 8.00 WAYNESVILLE See (1 AM; 2 FM) Pulaski County -Map Location F-5 SRDS consumer market map and data at begin- ning KFBD(FM) I964 AF MO Subscriber to the NAB Radio Cede Media Code Fred Brlesacher, Jr., Box 2B, Rt. No. 2, Waynesville, Mo Phone Station Mgr. & Chief Engineer -Fred Brlesacher, Jr. Program Director -Jo Anne Do Anglo. ERP w.; 97.7 me.. Operating schedule: 5:00 am -midnight daily. CST. Antenna ht.: 300 ft. above average terrain. 15/0 time only: 10th of following month. General: la, 2a, 2h, 3a, 3d. 4a, 5. 7a. Rate Protection: 10e. 11a, 12a, 13a. 15b. Basic Rates: 21s, 21e a, 33b. Contracts: 40e. 42b, 44a, 51a. Cancellation: 73b. Prod. Services: 82. Eft Itec'd 9/29/ see SO see 40 see 1 min 350 t WKLY: 10ti 20t1 55ti 1 min DAILY: 5ti 10tí 1 min _ NEWS 5 min 110 min 1/4 hr Ea KJ PW 1962 Media Code South Central Broadcasters. Ine.. Box 518, Waynesville, Mo Phone President --John B. Mahaffey. General Manager -Donald E. Coates. Savalli/Gates. Inc w. days; 1,390 kc. Operating schedule: 6 am -local sunset. CST. 15%; no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: lb. 2a, 2b, la. 3d, 4a. 4d, 5, 6a, 7b, 8. Rate Protection: 10e, 11e, 12e, 13c, 140, 16. Basin Rates: 20b. 21a, 21d, 22a, 22b, 23a, 24b, 250, 26, 28a, 28e, 29a. Contracts: 40e. 41, 44b a, 49, 50, 51a. 51b. Comb.; Cont. Discounts: 60b a, 61b, 62d. Cancellation: 70a, 70e. 71a. 72, 73b. ER 5/1/68 -Reed 7/5/68. Ix x 156x 365x 500x 1 min sec PROGRAM 26x 52x I0 1 hr /2 hr x 365x 1/4 hr min min KJ PW-FM 1968 Media Code South Central Broadcasters, Inc., Box 518, Waynesville, Mo Phone President -John B. Mahaffey. General Manager -Donald E. Coates. Sava1R/Gates Inc. ERP 1,000 w.; me. Stereo. Operating schedule: 5:15-12:15 am. CST. Antenna ht.: 475 ft. above average terrain. 15/0. 5. GENERAL ADVERTISING Bea Boded regulations General: lb, 2a, 2b, 3a, 3d. 4a, 4d, 5. 6e. 7b, 8. Rate Protection: 10e, 11c, 12e, 13e, 14c, 16. Basic Ratee: 20b, 21a, 21d, 22a, 22b, 23a, 29b, 25a a, 28e. 29a. Contracts: 40e. 41, 99b, 45, e, 49, a, S1b. Comb. Cont. Discounts: 606, 601, 610, d. Cancellation: 70a, 70e, 71a, 72, 73b. ER 5/1/88-Rec'd 7/5/ PARTICIPATING PROGRAMS IGM Sovereign programming of Music with Master, The Dell) Show and The Rod Hume Show. Advertiser credited with sponsorship of entire segment with 3 -minutes of commercial continuity time included. Sponsorship or each segment advances 1/2 hour each succeeding broadcast day. PER WK EA: 1/2 hr Plan A-7 days Sun-SaL.._..._...-.._._-.._ Plan B-4 days Sun, Tues, Thurs. Fri..._-_..._ Plan C-3 days Mon, Wed, Sat WEST PLAINS (1 AM; 1 MISSOURI FM) Howell County -Map Location F-7 KWPM 1847 Media Code Robert F. Neathery, Abe Taylor Blvd., West Plains, Mo Owner -Robert E. Neathery. Station Manager -Laurel Thompson. Missouri -M. Richard Bradley, 1718 Meadºwmere, Springfield, Mo. Magic Circle Time Sales. 1,000 w. days, 250 w. nights; 1450 kc. Operating schedule: 5:00 a.m. to 11:00 p.m. 159 ne rash discount. General: 4a, 5, 6a. Rate Protection: 10a, 11a, 12e. 13a, 14a. Basie Rates: 22b, 23a, 24b, 28c, 29a. Contracts: 40e, 47a. Comb.; Cont. Discounts: 60b, 60k, 61a, 62e. FM programmed separately from AM 8 am -4 Om; simulcast 5-8 am and 4-11 pm. Member: Magic Circle Network. Rates effective Rates received December 18, SPOT ANNOUNCEMENTS/PROGRAM RATES 1 1/2 1/ hr. hr. hr. min. min. Spate 60 times._ times.._ times K W P M -FM 1951 Media Code Robert F. Neathery, Abe Taylor Blvd., West Plaine, Mo Owner -Robert F. Neathery. Station Manager -Laurel Thompson. Missouri -M. Richard Bradley, 1718 Meedowmere, Springfield, Mo. ERP 39,000 w. (hertz), 39,000 w. (vert.) : 93.9 me. Operating schedule: Separate programming 8 am -4 pm; simulcasts with AM after 4 pm. 15%; no cash discount. General: 4a, 5. Sa. Rate Protection: 10e. lia, 12a, 13a, 14e. Basic Rates: 22b, 23a, 24b, 29a. Contracte: 90a. 47a. Comb.: Cont. Discounts: 60b, 60k, 61a. 82e. FM programmed separately from AM 8 simulcast 5-8 am & 4-11 Dm. am -4 pm; Rates effective April 1, Ratee received June 20, SPOT ANNOUNCEMENTS/PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 min. IO times_ times times WILLOW SPRINGS Howell County -Map Location F-7 KUKU 1957 Media Code Robert F. Neathery & Robert Neathery, Jr., Box 250, Willow Springs, Mo Other studio: Mountain View, Mo. Owners -Robert F. Neathery & Robert Neathery, Jr. Station Manager -Robert Neathery, Jr. Springfield, Mo. -M. Richard Bradley, 1718 Meadow - mere. Magic Circle Timo Sales. 1,000 w. days; 1330 he. Operating schedule: Sunrise to local sunset. 15%. No cash discount. General: 9a. Basic Ratee: 22b, 28e, 29a. Contracts: 47a. Comb.; Cont. Discounts: 61a, 61b, 62b. 62e. Member: Magic Circle Network. Eff Reed 4/29/ SPOT ANNOUNCEMENTS 1 min. open per day... ANY COMBINATION -10 PER DAY 30 sec sec PROGRAM I hr 1/2 hr I/4hr 10 min min 60 z z z For busy media buyers: MORE INFORMATION IN LESS TIME For half a century of publishing a basic service for the people who exercise advertising's media buying function, SRDS has learned a lot about the information that buyers of media want and need. And one of their needs is Service -Ads. The agency media director, space buyer, account man, and advertising manager, all want to know what they're buying. It's impossible to keep all the information they need in their media files, and they can't afford to waste time or make errors. When they're looking for information, they want information -fast! Consequently they need complete -information ads. SRDS catalogs are current and timely. The Service -Ads are not "puffs"; they are as concise and to the point as you would have them. They are up-to-date qualitative data about media to aid you in your comparisons and selections. Service -Ads and the regular listings offer a "double exposure." The regular listings give the quantitative data while the Service -Ads give the needed information relative to editorial trends, current market trends, circulation and distribution, and other qualitative data which may not be in the regular listings. Service -Ads work with the regular listings -they give you the information you need, when you need it. Use the Service -Ads in SRDS November 1, 1968 Spot Rodio Stations 519 G12B-2/6

33 CAUTION page numbers break here No pages are missing! Should you detect a break in the continuity of page numbers between this page and the succeeding one, you need not be concerned. There have been no pages omitted-only page numbers. The break in page numbers is the result of a production procedure designed to step up the production of Spot Radio Rates and Data, so it will reach you at the earliest possible moment after its forms close. Similar breaks in page numbers will occur at about this point in future issues. It will not indicate that any pages are missing. We think you will agree that the contents and the cutting of production time of Spot Radio Rates and Data are far more important to you than maintaining the continuity of page numbers. Note that, in this issue, the first page after number 520 is page number Spot Rodio Stations November 1, 1968

34 ".1:""...^:: CHANGE BULLETIN Oct. 22, 1968 Number 69 SUPPLEMENT TO spot radio rates and data use with issues dated Oct. 1, 1968 and Nov. 1, 1968 Latest available Rates and Dota. NEW LISTING (R) ALABAMA -Andalusia WAAO 1966 Companion Broadcasting Service, Inc., Box 987, Brantley Hwy., Andalusia, Ala Phone PERSONNEL General Manager -Jim Williams. Program Director -Jimmy Scofield. 11 -omen's Director -Betty Williams. 1,000 w, days; 1530 ke. Operating schedule: Sunrise -local sunset. CST. None: all rates net to station. General: 1h, 2a, 3a, 4a, 5, 60. 7h. 8. Rate Protection: 10e, 11e. 1.2e, 13e, 14e, 15h, 16. Basic Rates: 20b, 21a, 22a, 23a, 24e, 25s, 26, 28h, 2tlb. 30. Contracts: 40a, 46. I'rod. Services: 82. Etr 8/1/66 -Reed 10/11/68. Ix 26x 52x 104x 1 min see. flat 1.10 (minimum 10). 8. PROGRAM Ix 26x 52x I04x 1/2 hr /4 hr min PARTICIPATING PROGRAMS Local Live --8:45-8:15 am 3.25 ARKANSAS -Fort Smith KFSA No. 6 EH 10/1/68 -Reed 10/11/88. AA -Mon thru Sat 7-9 am. 3-6 pm. A -All other times. (This listing continued on next column) If you have to lend your copy of SRDS (or borrow someone's) you are depriving yourself of rate information that should be on your desk at all times. Additional subscriptions will end inconvenience and time loss. Send your order to SRDS circulation deportment -TODAY-your PERSONAL copy can be on your desk within one week. NO CHARGE is made for basic listings of media and/or their representatives in SRDS publications. (Must he used within 7 consecutive days) I MIN: 6ti 12 ti 18t1 24t1 AA A /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. CONSECUTIVE WEEKS i 13 wk: 12 ti rate. 5.2 wk: 24 ti rate. 26 wk: 18 ti rate. NEW LISTING ARKANSAS -Texarkana TEXAS -Texarkana KA DO (FM) 1968 TEXARKANA, ARK. RADO Radio, Box 53, Texarkana, Ark Phone General Manager- Floyd Bell. Commercial Manager -O. T. Mabray. I'rogram Director -James Berry. Burn -Smith Company, Inc. ERP w.; mc. Operating schedule. 6 ant -11 pm. ('ST. Antenna ht.: 15/0 time only. General: la, lb, 2a, 2h, 30, 3b, 3e, 3d, la, 4d, 5, 6a, 7h, 8. Rate Protection: 10h b, 13h, 14h, 15a, 15h. Basic Rates: h. 21a, 21h, 21d, 22b, 24b, 24c, 250, 26, 27, 28a, 29a, 29b, 33b. Contracts: 40a, 41, 42a, 42e. 43, 44b, 45, 46, 47a, 48, 50, 51e. Comb.; Cont. Discounts: 60a. 60e, 601, 61a, 82a, 62d. Cans eltation: 70a, 70e. 71a, 73a, 73b. Prod. Services: 80, AM Facilities: RATA. Elf 8/1/68 -Reed 10/9/68. Ix x 184x 260x 1 min see ROS 10 t 20t130t1 1 min Her 8. PROGRAM lx 1/2 hr 20 1/4 hr 15 5 min 8 i NEW LISTING CALIFORNIA -Stockton KJAX (FM) 20x 52x Joseph (.ample Stations. Inc., 110 N. El Dorado St., Stockton. Calif ['hone l'resident--ort J. Lofthua. Sales Manager -.tack E. Mitchell. MrGavren-(]wild-l'GW Radio, Inc. ERI' w. (boric.), :L000 w. (vert.) ; 99.3 mc, Operating schedule: 6 am -midnight. PST. Antenna ht.: 186 ft. above average terrain. 15'l. See KJOY listing for coolest regulations. AM facilities: KJOY. Ely 0/15/68 -Reed 10/9/68. AA -Mun thru Fri 5-11 pm; Sat & Sun 9 ant -11 pm. A -All other times. PER WK, EA: 3ti 7t1 14 ti 21 ti 28ti 1 min sec _ ('LASS A min see CONSECUTIVE WEEK 26 wk --10% 52 wk -15% Must be signed for In advance to earn discounts. AA and A spots may he combined to earn discount. COLORADO -Denver K DKO LITTLETON Eft 11/1/68 -Reed 10/14/68. AA -Mon thru Sat 8-10 am; Mon thru Fri 3:30-6 pm. A -All other times. B -Midnight -5:30 am. Rates on request. YRLY: I min 30 sec 10 see 1000 x (min. 80 per month) x (min. 160 per month) Short rate applicable on bulk contracts. Open IO ti 20 ti 30 ti 40 ti 50 ti 1 min sec sec min sec sec FREQUENCY 8 wk -10% AA and A may he combined for frequency. 8. PROGRAM 1/2 hr 1/4 hr 5 min A A Sun all day MINUTE NEWSCASTS PER WK. EA: Open 3 ti 6 ti 12 ti 13 wk minimum COLORADO -Longmont K LMO EO' Reed 10/10/68. Ix 52x 104x 156x 260x 312x 1 ntin sec tl 12 ti I8 ti 24t1 30t1 1 min FLORIDA -Lakeland 500x ti 5.50 WWAB Err 10/1/68 -Reed 10/11/68. I min 30 sec 15 sec 1 x x x x x L x x x x PROGRAM 5 min 1/4 hr 1/2 hr I hr 1 x x x x x..._..._..._._ x x x x x _... FLORIDA -Miami -Miami Beach WINZ MIAMI D1IIVETIME SPECIALS l'er WK IOTATING, MON THRU SAT: 10 ti (5 ti 6-10 am & 5 ti 3-7 pm) ti (10 ti 6-10 am & 10 ti 3-7 pm)... _ 900 HOUSEWIFE SPECIALS (Mon thru Sat 10 am -3 pm) PER WK ROTATING: 15 ti ti 375 Drivetime and Housewife specials combine only with each other. They do not combine with face of card rates or Weekly Circulations I'lans. Flat ratea no further discounts. Drívetime and Housewife specials are offered on a preemptible basis at station's discretion ter a full rate card advertiser. r L : 0.11 moved...:: report to srds users _,.,.M -... :...,.,_......»... ti - =.n`".' '.dow.mimed... P.m Y aa... ar! euu.uurlu` ".",_. Ile r.. - ;ÿ.e-+:."",..,...,..r.- z2«,.--e... ww.r"`......a"" may Ihe r...r--.".. Arsa al Was ra. MI ass.s Kw s..:...ó... ^i'r 4. n'r:i s,..,u. nz as as SW s...,.- sr I H a w an Cuffueun 66 al 18..r...uu ST 113t4 C-. s_., s:...a.rs..s,..r. r++ w"-., wra..ryr. ar.a.a*.r-ta...aa,...a....r.rr...,.. -e ,..s YMINK Fume ut emu Que gm, ~r NOW IN Media/scope. Read it every month. GO1C-4/5

35 8.00 B -Spot Radio Rates and Data 69 FLORIDA -Miami -Miami Beach W O C N -FM MIAMI BEACH McGavren-Guild-1'G\C Radio, Inc. ER Rec'd 9/26/68. AA -Mon thru Fri 6:30-10 am & 4-7 pm. A -Mon thru Fri 10 am -4 pm & 7-8 pm; Sat & Sun alt dey. B -Mon thru Fri 7 pm -6 am. Ix 6x 12x 18x 1 min sec sec_ min see sec min sec sec FLORIDA -Tampa -St. Petersburg WPIN ST. PETERSBURG NOTE: The call letters of this station hate been changed to: WWBA McGavren-Guild-PGW Radio, Inc. ER Itec'd 9/25/68. AA -Mon thru Fri 6:30-10 am & 4-7 pm. A -Mon thru Fri 10 ant -4 pm & 7-8 pm; Sat & Sun all day. B -Mon thru Fri 7 pm -6 am. In 6x 12x 18x I min sec sec min sec sec min sec sec FLORIDA -Tampa -St. Petersburg W P I N -FM ST. PETERSBURG NOTE: The call letters of this station have changed been to: W W B A -FM McGavren-Guild-POW Radio. Inc. Rates are identical to WWBA. See that listing. GEORGIA -Cumming WSNE ER Ree'd 10/14/88. I ti 5tl 1 min sec see: % of 1 -min. 8. PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 ti ti (') tl.._ , (') wk -15% (programs only). HAWAII -Honolulu KCCN PERSONALITY PLAN I (The Lucky Luck Morning Show -Mon thru Sat 5:30-10 am) PERSONALITY PLAN II The Tree House Bob Afternoon Show -Mon thru Sat 3-6 pm) PERSONALITY PLAN IV (Lucky Luck -5:30-10 am, Doug Mossmannaon-3 pea, Big Joe -10 am -coon. Tree House Bob -3-8 pm, Music of Hawaii pm Mon thru Sat) PERSONALITY PLAN V (Lucky Luck -5:30-10 am, Doug Mosemannoon-3 pm, Big Joe -10 am -noon, Tree House Bob -3.6 pm Mon thru Sat) (This listing continued on next column) PERSONALITY PLAN VI (Lucky Luck -5:30-10 am, Tree House Bob pm) alternating with (Big Joe - 10 am -noon & Doug Mossman - NEW LISTING noon -3 pm Mon thru Sat) '- ILLINOIS -Carbondale WC IL -FM 1968 Paul F. McRoy, Drawer 801, 211 W. Main St., Carbondale, Ill Phone Mgr. & Sales Mgr. -Paul F. McRoy. Program Director -Paul H. McRoy. Contact station direct. 9. FACILITIES ERP 28,000 w. (horde.), w. (vert.); me. Stereo. Operating schedule: 6 am -midnight. CST. Antenna ht.: 310 ft. above average terrain. Partial simulcast operation. Operated separately local sunset -midnight. For simulcast facilities see WCIL. 15/0 time only: 10th of following month. 5. GENERAL ADVERTISING See Boded regulations See W('IL listing for coded regulations. Affiliated with American Contemporary Network. Rates are identical to W('IL. See that listing. ILLINOIS -Morris W RM I (FM) ER 9/15/87-Rec'd 10/14/68. Iii 6 t ti 24tI 1 min sec 4.00 : CONTRACT DISt't)I'NTS 13 wk -5 ó 26 wk -1u 52 sak-15 ó INDIANA -Indianapolis WGEE AM/FM COMBINATION RATES ER 10/1/68-Rec'd 10/14/68. AA -Mon thru Fri 6-9:30 am & 3-7 pm. A -Mon thru Fri 9:30 am -3 pm: Sat & Sun 6 am - 7 pot. It -Mon thru Sun 7 pm -midnight. PER WK, EA: Iti 3tI 10 i 15 ti xk xk wit ok xk oit SECONDS 1 wk wk wk wk wk wk MINUTE vtk wk 15, soit IA mix wk SECONDS 1 wk wk wk x k wk xk wk soit wk wk wk wk SECONDS 1 x -k ok ok xk wk wk see: 60% of 1 -min. 10 sec: 50% of 1 -min. PER YR. BTA MON THRU SUN: 500x I000x 1 min sec see: 60% of 1 -min. 10 sec: 50% of 1 -min. Must he used withln 52 -meek contractual year. PER WK, MON THRU FRI, I MIN: I wit 4wk 25 ti (2AA, 2A, 1B) tl (2AA, 1A, 1B) ti (IAA, 1A, 1B) sec: 60% of 1 -min. 10 sec: 50% of 1 -min. (This listing continued on next column) 8. PROGRAM I hr 1/2 hr 1/4 hr IO min 5 min AA A B Spots and programs cannot be combined to earn a lox er discount. WEATHER/NEWS HEADLINES/PROGRAMETTES PER WK, EA: I wk 4 wk 13 wk 26 wk 39 wk 52 wk 1 ti ti ti ti (LASS A 1 ti ti ti ti ti ti ti ti Includes 1 -minute spot, plus open and close. AM only, 80% of above rates. INDIANA -Indianapolis W G E E -FM FM only, 60% of AM/FM combination rates. MARYLAND -Havre De Grace WASA PER WK, EA: I min 30 see 20 sec 10 see 15 ti ti ti ti ti ti ti i ti ti NEW LISTING MICHIGAN -Birmingham (FM) W H F I 1958 Jamar Broadcasting, Inc., Box 404, Birmingham, Mich Phone t1 30 ti Station Manager -Don Bosco, Sales Manager -Rick Kapnick Program Manager -Tom Coleman ERP 20,000 w. (horde.), 20,000 w, (vert.); 94.7 mc Stereo (Operating schedule:. EST. Antenna ht.: 270 ft. above average terrain /0 time only: 15th of following month NAB Radio l'ode Advertising Standards apply General: lb, 2a, 3a, 9a, 5, 7b, Rate Protection: 10h, 11h. Basic Rates: 20a, 22a, 23a, 24b, 25a, 28a, 28e. 29a. Contracts: 40a. 42a, 45, 46, 47a Comb.; Cont. Discounts: 60f, 6.2b Cancellation: 70a, 70c. 73a, 73a NATIONAL AND LOCAL 9.50 RATES 9.00 SAME No. 11 ER 7/1/68-Rec'd /7/ Ix 25x 50x IOOx 200x 500x x 1 min sec sec PACKAGE 4.00 PLANS WEEKLY SATURATION 5.50 PACKAGE ti SO ti 70 t1 100 ti 140 ti 1 min sec ROS: sec 20% discount All spots bought on any one contract may be combined for the lowest possible rate. MICHIGAN -Grand Rapids WLAV South, Southwest -Busby, Finch and Woods, Inc. MICHIGAN -Grand Rapids WLAV-FM Meeker Radio, Inc.

36 69 Spot Radio Rates and Data -C NEVADA -Las Vegas KRAM No. 2 Eff 1/1/68 -Reed 10/10/ PARTICIPATING PROGRAMS Open Line -10 pm -midnight, 1 min, flat NEW YORK -Ithaca WHCU NOTE: AVH017 and WHCU-FM are no longer completely simulcast. WHCU-FM will now be listed separately. WHCU-FM Cornell University. 212 E. State St., Ithaca, N. Y Phone General Manager -Don Martin. Sales Manager -E. M. Brockway. Program Manager -Joseph A. Short. ERP 40,000 w.; 97.3 mc. Stereo. Operating schedule: 6-1 am. EST. Antenna ht.: 730 ft. above average terrain. Partial simulcast operation. Operated separately 9 am -noon, 1.5 pm & 6 pm -I am. For simulcast facilities see WHCU, 15/0 time only. See \VHCU listing for coded regulations. Affiliated with CBS. Eff 7/11/68-Rec'd 10/11/88. Ix 28x 52x I56x 3I2x 1 min sec x 52x 156x 312x 5 -min Newscast Weather Forecast min block _ C.) Participation available. NORTH CAROLINA -Eden WLOE WLOE-FM NOTE: Tho call letters of this station haie been changed to: WLOE WEAF (FM) NORTH DAKOTA -Bismarck KBMR Radio Time Sales. Chicago -National Time Sale,. NEW LISTING -.- NORTH DAKOTA -Minot KTYN 1968 KTYN Radio, Box 637, Minot, N. D Phone President -Justin Hoberg. General Manager -Richard Gehl. Sales Manager -Doran Albin. Chicago. New York -Grant Webb & Company, Inc. Minneapolis -Wayne -Evans & Associates, Inc. 5,000 w.; 1430 ke. Operating schedule: 6 am -local sunset. CRT. 15%. General: lb, 3a. 4a, 4d, 5, 6a. Rate Protection: 10h, 11h, 12h, 13h, 14h. 15a, 15b. Basic Rates: 20h, 21a, 21b, 22a, 24b, 24c, 25a, 26, 27, 28b, 28c, 29a, 32b, 33a. Contracts: 40a. 41, 44a, 44b, 45, 48, 50, 51b. Comb.; Cont. Discounts: 60b, 60g, 601, 62d. Cancellation: 70b, 71a, 73b. Sold in combination with KNOX. See that listing for discount. Elf 8/1/68-Rec'd 10/4/88. Is 13x x 156x 260x 3I2x 624x 1 foin sec (This listing continued on next column) SATURATION PACKAG BT EA: 50x 250x 1 min sec PROGRAM Ix 26x 52x I56x 260x 1/ /4 hr..._ min min OREGON -Klamath Falls KFLW Burn -Smith Company, Inc. PENNSYLVANIA -Carlisle W I00 Vic Piano Associates, Inc. NATIONAL AND LOCAL RATES EH 7/1/88-Rec'd 10/11/68. Ix 26x Six 10Ix 1 min see sec: 50% of 30 -sec. Minutes and 30's may be combined for frequency discount. (DRIVE TIME -Mon thru Fri 8-9 am & 4-6 pm) 1 min. 30 sec 1 mia 30 sec 8. PROGRAM EA: 1 X. 14 x..._.._ 27 x. () SAME 25Ix I2x (ROS) I hr 1/2 hr I/4 hr 5 min () (DRIVE TIME -Mon thru Fri 6-9 am & 4-6 pm) 5 min news, ea _. 15 (ROB) 5 min news, ea..._......_... r.._ TENNESSEE -Clarksville WJZM No. 12 E0 9/1/68-Rec'd 10/11/68. Ix x 52x I56x 1 min sec sec _ DRIVE TIME (6-8:30 am & 3:30-6 pm) 9I2x min SO see 15 see Add to rates above TENNESSEE -Nashville WLWM(FM) NOTE: The call letters of this station have been changed to: W S M -FM TEXAS -Austin KHFI No. AF 10 Eff 11/1/68-Rec'd 10/10/88. COMBINATION AM & FM PER YR: Ix 26x 52x 104x 156x 260x 520x 9t1 6ti 12 ti 18 ti 24 ti30ti SEPARATE AM OR FM 1 mia.._.._ /30 sec: 80% of 1 min. 10 sec: 50% of 1 min. 8. PROGRAM COMBINATION AM & FM I hr 1/2 hr 1/4 hr 5 min 1 wk wk SEPARATE AM OB FM I hr 1/2 hr I/4 hr 5 min 1 wk wk K H F I -FM NOTE: Rates are identical to KHFI. See that listing. TEXAS -Houston KLVL PASADENA No. 5 Etf 6/1/68-Rec'd 10/11/88. Ix 26x 52x 104x I56x 3I2x 1 min sec PROGRAM Ix 26x 52x 104x 156x 9I2x 1 hr /2 hr /4 hr min x x TEXAS -Odessa KRIG No. 9 Eff 10/1/88-Rec'd 10/10/68. AA -8 am -7 pm. B-7 pm -midnight & midnight -6 am. Rates on request. Ix 52x 104x 260x min sec _ sea..._.._ see (Minimum of weeks)1 PER W K: 10 ti ti 20 ti 90 ti 1 min sec sec, flat PROGRAM Ix 52x x 500x 1/4 hr ( min (') i NEW LISTING UTAH -Salt Lake City K R S P -FM 1968 SALT LAKE CITY Holiday Broadcasting Co., 1130 West 5200 S., Salt Lake City, Utah Phone General Manager -Ralph J. Carlson. Sales Manager -Merl Draper. National Time Sales. ERP 100,000 w.; mc. Stereo. Operating schedule: 24 hours daily. MST. Antenna ht.. 15%. General: la, lb, 2a, 2b, 3a, 3b, 3c, 3d, 4a, 4d, 5, 6a, 7a, 8. Rate Protection: 10e, 11c, 12g, 13g, 14g, 15b. Basic Rates: 20b, 21b, 21e, 21d, 22a. 22b, 23a, 23h, 24a, 24b, 24e, 26, 27, 28e. 29a, 29b, 30, 31, 33a. Contracte: 41, 42a, 42e, 44b, 45, 48, 47a, 47e, 48, 49, 50, 51a, 51b, 51e. Comb.; Cont. Discounts: 60a, 60c, 60e, 60f, 80h, 801, 61a, 61b, 61e, 62a, 62b, 82e, 62d. Cancellation: 70a, 70b, 70e, 70d, 71a. 72, 73a, 73b. ER Recd 10/10/68. Ix 52x I56x 365x 1 min sec..._.._..._ sec Per Wk- -Per Mo IO ti 30 ti 50 tl 100 ti ISO ti 300 ti 1 min sec sec PER YR: I min 30 see IO see 1000 x SPECIAL FEAURES NEWSCASTS 5 -min, Mon thru Fri, per mo 280 HEADLINE NEWS SPONSORSHIP at :60 15 wk 26 wk 52 wk 5 min Open and closing rds and 1 1 -min commercial, ÌinP abilb 0 2 min Open and closing billboards and sec commercial. WEATHERCASTS SPONSORSHIP 1 1/2 -min Open and closing billboards and sec commercial. Standard Rate & Data Service makes every effort to secure information from reliable sources and to be correct in everything it publishes but assumes no liability if any inaccuracies are contained herein.

37 '..».:me!'; MPi- r`

38 Y CAUTION page numbers break here No pages are missing! Should you detect a break in the continuity of page numbers between this page and the preceding one, you need not be concerned. There have been no pages omitted-only page numbers. The break in page numbers is the result of a production procedure designed to step up the production of Spot Radio Rates and Data, so it will reach you at the earliest possible moment after its forms close. Similar breaks in page numbers will occur at about this point in future issues. It will not indicate that any pages are missing. We think you will agree that the contents and the cutting of production time of Spot Radio Rates and Data are far more important to you than maintaining the continuity of page numbers. 551 November 1, 1968 Spot Radio Stations 551

39 MONTANA Radio Household Data NOTE: County -by-county estimates of Radio Household Data no longer appear in SRDS. With the, advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by-county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Negro Population Data (January 1, 1968) STATE TOTAL 1,600 METRO AREAS Great Falls Billings 200 Total Metros A I B I C I D I E I F I G I H CANADA 1 LINCOLN 700LE GLACIER FLATHEAD, ShelbyDANIELS JJ HILL L L Plentywoody Libby w 1SHERIDAN -- m -''O* I Havre Kalispell BLAINE PHILLIPS l'' VALLEY LI ROOSEVELT Wolf Point n, rsañdpoint \ * -s-e}' PONDERA L L Glasgow 2 * gg SANDERS LAKE Wallace - Q Hamilton An*w0 4 WON CHOUTEAU r RICHLAND -Li Soney *_--n c t= _ LEWIS Great FERGUS FallsO DAWSON '''.1, F LfA _ AND CASCADE GARFIELD JUDITH Lewistown Glendive,e O - T- - POWELLI CLARK * Lodge11, BASIN *A* (ln 0 m Missoula r_"_ Deer e *13-,. Helena PRAIRIE 3 MEAGHER GRANITE ue WHEA7IAND ENMUSSELSHEl1 ROSEBUD BROAD o,.* FALLO JEFFERSON WATER YALtEY TREASURE L Miles City Baker DE RAVALLI LODGE RS.KF El*nw.r SWEET a YELLOWSTONEd:1 CUSTER - GALLATIN! -v.-. Belgrade _GRASS STILL- Billings Hardin e WATER *t O.. L. Bozeman Livingston CARTER' o 4 BIG HORN POWDER ~ MADISON Dillon PARK 1 Red Lodge r r RIVER o_ ' CARBON en - BEAVERHEAD YELLOWSTONE 11 Po of 1L WYOMING 5 o 25 so s too NATIONAL 1 p CCp%nali "s Fouerehe 5 Applkoble a, - *6 my fgt fn J till/v/moo a, a 4 Camnt - CM &Omde 0. With Daily Media O Without Daily Media. SCALE OF MILES PARK Cody Read figures in THOUSANDS to MONTANA only MONTANA - OO I Symbols Designate Types of Media.,g - Designates Metropolitan Areas within this state COUNTY NAMES ARE IN ITALIC TYPE A I B I C I D I E I F I G I H MM. mop speck* d..r,ed y V slordvd Rote d Dar, So,.,te, Mc. * Newspaper.- Radio `f' Television 1 2 Estimates for: STATE COUNTY -Map Loe. City IL/1/68 1/1/68 Metropolitan Area (000) (000) State, County, City, Metro Area Data CITIES AND COUNTIES - This list shows counties in which cities are located. Cities are first, counties next. Billings -Yellowstone Butte -Silver Bow Great Falls -Cascade Helena -Lewis and Clark Missoula -Missoula -Consumer Spendable lemme Retail Sales / Distribution of Families Total Retail Sales- By Selected Store Types Population Households Per Per Genera Home Auto- Household to to to to and Household Food Drus Mdse. Apparel Furn. motive ($000) (5) over ($000) (5) ($000) ($000) ($000) ($000) ($000) ($000) State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. MONTANA STATE TOTALS ,740,311 8, ,115,727 5, ,869 40, ,415 55,767 42, , , ,215 BEAVERHEAD C-5 BIG HORN F-4._.._.. BLAINE E-1 _... BROADWATER D-3_..._ CARBON E CARTER H-4 CASCADE D -2t Great Falls._.._...._ Great Falls Metro Area. CHOUTEAU D-2... CUSTER G-4 DANIELS G-1 DAWSON H-2... DEER LODGE C-4. FALLON H-3._..._.._.._ FERGUS E -2t FLATHEAD B-1 GALLATIN D-4 GARFIELD F-2_..._ GLACIER C -lt GOLDEN VALLEY E-3 GRANITE B-3_.._...- HILL E -lt JEFFERSON C-3 JUDITH BASIN D-3 LAKE B-2..._.._._ LEWIS & CLARK C-2 Helena..._. LIBERTY D-1._.. LINCOLN A McCONE G-2 _ MADISON C-4._ MEAGHER D-3_.... MINERAL A-2 MISSOULA B-3. _. Missoula_..._.. MUSSELSHELL F-3..._ PARK D ,520 20, ,324 18,721 6, , , ,629 22,512 33,589 7,880 29,879 39,613 8,885 33,365 81,592 65,605 4,082 26,843 2,797 7,396 63,494 9,543 8,848 26,860 83,344 63,580 10,017 32,103 6,920 12,347 6,818 8, ,918 77,464 12,028 33,806 7,528 8,857 8,091 7,529 8,707 11,922 7,804 7,559 7,804 10,520 7,959 7,036 7,378 7,633 7,794 8,383 7,815 7,755 9,956 7,989 7,361 7,625 10,530 8,910 9,217 7,718 8,829 7,918 11,383 7,571 7,441 9,957 7,029 8,631 7,924 7,872 11,347 7, (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made In military commissaries, post exchanges and eating places on military posts In these counties. 14,225 15,682 9,709 3,972 9,369 1, , , ,771 8,765 25,310 6,301 18,334 18,698 8,281 26,431 56,845 48,394 2,092 15, ,401 27,963 4,148 2,661 14,992 51,072 47,303 4,613 14,021 3,175 5,092 3,644 3,675 90,331 80,858 6,219 19,388 5,783 6,759 4,474 4,729 4,358 3,317 5,684 6,639 5,684 4,096 5,998 5,626 4,527 3,603 7,264 6,641 5,445 5,720 5,102 4,697 1,813 4,537 4,637 3,877 2,772 4,308 5,410 5,891 5,242 3,307 3,414 4,106 3,757 3,750 5,919 8,217 5,867 4,289 3,043 4,548 2,219 1,004 2, ,442 33,784 35,442 1,588 5,960 1,350 4,241 6,486 1,320 5,995 14,135 11, , ,476 6,322 1, ,852 10,539 10, , ,311 1,165 1,354 21,303 19,860 1,557 4, ,943 5,779 5, ,149 1, , , ,379 3, ,489 18,802 19, , ,923 1, ,864 6,597 4, , , ,091 3, ,020 11, ,333 1, ,624 7,284 7, , , ,596 2,382 2, , ,868 2, ,637 3, ,700 8,326 8, ,639 1, ,407 2, ,532 3, ,053 2,622 2, , ,124 32,680 33,124 2,148 5,129 1,365 4,230 2,724 2,415 5,297 10,805 6, , , ,447 11,898 11,898 1,003 2, ,100 15,722 1,571 3,719 Service Station ($000) 1,488 2, ,281 9,233 10, , ,501 2, ,443 4,936 5, , , ,421 4,077 3, , ,738 7, ,539 Passesser Cars 1/I/68 (000) Farm Populotion 1/1/68 (000) Gross Farm Income 1967 ($000) 18,016 18,444 15,907 6,399 12,588 8,097 23,806 32,964 11,733 7,729 8,098 2,023 5,825 21,658 9,118 19,931 7,979 9,115 3,900 4,174 26,067 3,137 11,892 11,906 10,228 13,792 1,328 7,088 11,321 5, ,702 5,021 8, Spot Rodio Stations November 1, 1968

40 Estimates for: STATE COOUNTY-Map Loe. Metropolitan Area PETROLEUM F-2 PHILLIPS F-1 PONDERA C-1 POWDER RIVER G-4 POWELL C-3 PRAIRIE G-3 RAVALLI B-4 RICHLAND H-2 ROOSEVELT H-1 ROSEBUD G-3 SANDERS A-2 SHERIDAN H-1 SILVER BOW C-4 Butte STILLWATER E-4 SWEET GRASS E-4 TETON C-2 TOOLE D-1 TREASURE F-3 VALLEY G -lt WHEATLAND E-3 WIBAUX H-3 YELLOWSTONE F-4 Billings Billings Metro Area Pop/ Ì /68 n 1(000) Households 1/1/68 (000) -Consumer Spendable Income ,277 8, ,759 8, ,907 8, ,246 14, ,934 8, ,385 7, ,514 7, ,220 7, ,472 7, ,804 9, ,660 9, ,340 7, ,030 7, ,235 6, ,785 7, ,960 9, ,450 11, ,562 10, ,701 7, ,170 7, ,320 8, ,077 10, ,467 8, ,418 8, ,467 8,360 % Distribution of Families Per Household to to to to and ($000) (5) over State, County, City, Metro Area Data Total Retail Sales - Per (5000) 600 9,755 12,740 1,435 7,566 3,822 14,633 22,807 22,047 7,479 5,677 11,595 78,500 70,106 6,315 5,065 8,867 10,506 1,456 25,024 3,867 1, , , ,647 Household 2,222 6,022 5,398 2,814 3,727 5,308 4,169 8,059 6,601 4,920 2,839 6,268 5,074 7,356 3,609 5,890 4,793 4,471 3,832 4,509 4,114 5,311 5,830 6,727 5,830 Retail Sales By Selected Store Types General Home Foo Drug Mdse. Apparel Furn. (S00ó) (5000) ($000) ($000) ($000) 271 2,110 2, , ,676 4,430 4,725 1, ,147 21,959 18,907 1, ,730 2, , ,607 28,840 35, ,215 3, ,384 3,726 6,384 1, , , ,284 7, , ,820 15,871 16, ,953 5, , ,464 9,127 9,464 Automotive (5000) 184 1, , Service Station ($000) 779 1, ,318 1, ,779 14,949 4,779 14, , , , , , ,316 5,794 4,321 1, ,414 1,627 Passenger Cars 1/1/68 (000) MONTANA , , ,759 1, ,713 2, ,496 36,766 12, ,973 32,213 8,960 7,496 36,766 12, (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. MONTANA See SItDS consumer market map and data at beginning THIS STATE OBSERVES DAYLIGHT SAVING TIME. STATE NETWORKS Intermountain Montana Group Intermountain Network Comprised of: KGHL-Billings KBLL-Helena KXXL-Bozeman KGEZ-Kalispell KBOW-Butte KILO -Lewistown KDBM-Dillon KPRK-Livingston KLTZ--Olangow KATL-Miles City KMON-Great Falls KYSS-Missoula KRBN-Red Lodge Rates: See Intermountain Network under Regional Radio Networks and Groupe. Montana Metro Group Intermountain Network Comprised of: KBOW-Butte KOHL -Billings KJION-Great Falls Rates: See Intermountain Network under Regional Radio Networks and Groups. Montana Radio Empire Group Western States Radio Empire Comprised of: KANA-Anaconda KOJM-Havre KBMY-Billings KYLT-Missoula KBMN-Bozeman KSEN-Shelby KARR -Great Falls KVCK-Wolf Point Rates: See Western States Radio Empire under Regional Radio Networks and Groups. Silver Dollar Network 1966 Comprised of: KFBB-Great Falls KOOK -Billings KCAP-Helena KXLF-Butte KO V O -Missoula Media Code John C. Butler Co., Inc. Seattle, Portland -Art Moore & Assoc., Inc. Denver -John L. McGuire & Co. 15/0 net time; payable 10th of month. General: la, 2a, 2h, 3a, 3b, 3c, 3d. 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10g, 11g, 12g, 13g, 14g, 15a. Basic Rates: 20b, 21a, 21b, 21d, 22a. 23a, b, 24c, 25a, 26, 28c, 29a, 30, 32h, 33d. Contracts: 40a, 41, 92a, 42c. 43, 445, 45, e, 49, 51b, 51c. Comb.; Cont. Discounts: 60b, 60c, 60d, 60e, 60f, 60i, 61c. 62b, 62d. Cancellation: 705, 70c, 71a, 72, 73a, 73b. Must be purchased as a group. No. 5 Elf 3/1/67-Rec'd 3/27/67. FREQUENCY IMPACT PLAN A -Mon thru Sat 7-9:30 am, 11:59 am -1 pm & 4:30-7 pm. B -All other times. 6 ti 12 t1 18 ti 1 min sec sec min sec sec ti tl 19, PROGRAM Ix 26x 52x 104x 156e 1 hr /2 hr /4 hr 10 min min KOOK-KFBB FREQUENCY IMPACT PLAN A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -All other times. 36 ti x ti 12 ti 18 ti 24 ti 30 ti 36 t1 1 min sec sec L min sec sec PROGRAM Ix 26x 52x 104x 156x 260x 1 hr /2 hr /4 hr min min KXLF-KGVO FREQUENCY IMPACT PLAN A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -All other times. 6t1 12 ti 18t1 24t1 30 t 1 min sec sec min sec sec PROGRAM le 26x 52x 104e 1 hr /2 hr /4 hr min min KCAP FREQUENCY IMPACT PLAN A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -All other times. 6ti 12 ti 18 ti 24 ti 30 ti 1 min sec sec min sec sec PROGRAM Ix 26x 52x 104e 1 hr /2 hr /4 hr min min ti x ANACONDA Deer Lodge County -Map Location C-4 See SIDS consumer market map and data at beginning KANA 1946 Media Code Magicland Broadcasting Co., Box 1180, Anaconda. Mont Manager -Rex K. Jensen. Adam Young -Western States Radio Empire Division. Seattle, Portland-Feltis/Dove/Croghan, Inc. Denver. Salt Lake -Bob Mx Co.. Inc w. days; 580 kc. Operating schedule: 6:00 am -local sunset. MST. 15% on station time only: no cash discount. General: la, 2a, 3a, 3b, 4a, 5, 65, 8. Rate Protection: 10b, 11b, 12b, 13h, 14b. Basic Rates: 20a, 225, 22h, 23a, 24a, 24b. 25a, 29a, 29a. Contracts: 40a, 45, 46, 47a, 48. Comb.; Cont. Discounts: 61a, 61h, 62b, 62e. Cancellation: 70a, 70c, 71a, 73a. Affiliated with KBS Radio Network. Two advertisers sharing programs or announcements. 15% additional. 3 or more sharing. 25% additional. Programs with commercial content exceeding NAB standards will be charged "Talk Rate' which is 50% above earned rate. Member: Western States Radio Empire. ER 1/1/66-Rec'd 8/22/66. PER YR: 52x 104e 156x 260x 312x 12 wk 18 wk 24 wk 30 wk 1 min sec sec ID's: 50% of 1 -min. () 6 weeks or less. 8. PROGRAM 5 min 6 per wk or 52 ti per wk or 104 ti per wk or 158 ti per wk or 260 ti /4 hour -2 times 5 -minute rate. 1/2 hour -3 times 5 -minute rate. BAKER Fallon County -Map Location H-3 See SIDS consumer market map and data at beginning KFLN 1964 Media Code Baker Radio Corp., Box 539, Moore Lane, Baker, Mont. Phone tí 2.15 President -Eldon Mengel Gen'l & Station Mgr. -Gary N. Petersen Sales Manager -Ben Butzlaff. San Francisco, Los Angeles -Advertising Sales West w.; 960 kc Operating schedule:. MST. 15/2 time; 10th of following month. 156e 260x General: Contracts: 40a Bates effective January 1, (Card No. 2.) Card received March 25, Farm Population I/1/68 (000) Gross Farm Income 1967 ($000) 3,295 13,272 16,336 9,257 6,740 12,383 3,347 11,572 1,028 11,255 6,264 11,374 13,999 11,023 5,985 20,009 14,602 4,608 13,889 5,689 3,235 28, sec 30 sec 1 min 1 ti._.._....._..._._..._.v It! l......_....._ _....._.._ tl..._.._.._..._.._.._.._..._...-_ ti._..._ t1._.._.._......_._ tl tt._...-_..._ ti _..._.._.._._.._.._._ PROGRAM 5 min 1/4 hr 5 min 1/4 hr 1 U ti..r.._ ti._.._ ti_..._ ti ti ti ti ti..._.._ Newscasts: on the hour. Add 33-1/3% to regular rates for spot participation in news broadcasts or for program sponsorship. Time Signals -Add 20% to regular spot rate. U. S. Weather Reports -Add 20% to commercial rate for one minute -includes both weather report and copy. BELGRADE (1 AM; 1 FM) Gallatin County -Map Location D-4 KGVW KGVW-FM Media Code Christian Enterprises, inc., Rt. 1 H-72. Belgrade. Mont Phone Pres. & Gen'l Mgr. -Harold L. Erickson. Station Manager -Richard Goheen. Advertising Sales West w.; 630 kc. Operating schedule: Sunrise -local sunset. MST. FM -ERP 2,900 w.; 98.7 mc. Antenna ht.: 195 ft. above average terrain. 15%; net time only. General: la, 2b, 3a, 4h. 9d, 5, 65, 7h, 8. Rate Protection: 10h, 11h, 12h. 13h. 14h, 15b. Basic Rates: 20a, 215, 22b, 24e, 25a, 26, 285. Contracts: 405, 49a, 44b, 45, 47a. 51h. Comb.: Cont. Discounts: 60a, 62d. Cancellation: 70a, 715, 72, 73h. Prod. Services: 82. Affiliated with KBS Radio Network. Affiliated with American FM Network. ER Recd 9/29/66. I min 30 see IO see 1 z x x x z x x x PROGRAM lx 13e 52x 104e 156e 260x 312x 1 hr /2 hr /4 hr min min November 1, 1968 Spot Rodio Stations 553

41 MONTANA BILLINGS (5 AM; 1 FM) Yellowstone County -Map Location F-4 See SItDS consumer market map and data at beginning KBMY 1946 American Information Network Subscriber to the NAB Radio Coda Media Code Billings Broadcasting Co., Box 20316, Billings, Mont Phone KBMY: Programmed for general interest. NEWS: network on hour. 15 min local and regional news 7 am, 12:30 pm, 5 pm, 10 pm, 6-9 am air personalities, general popular middle-of-the-road music, news, entertainment. 9 am -2 pm air personalities, interviews. community service programs, general popular middle-of-the-road music, standards, show - tunes. On the spot news reports, weather, stock market. 2-5 pm air personalities with general popular middle-of-the-road music. 5-8 pm news, sports, commentary. general popular music featuring standards and showtunes. 8 pm -1 am middle-of-the-road general popular music with news on hour. Weekend sports, high school and college football, basketball. News and community service director. 1 mobile unit. Contact Representative for further details. Rec'd 10/23/67. Proa. & Gen'l Mgr. -Ken Nybo. Commercial Manager -Bernard Lustig. Program Director -Tiff Tull). Adam Young -Western States Radio Empire Dlvislot Denver, Salt Lake -Bob Mix Co., Inc. Seattle. Portland-Feltis/Dove/Croghan, Inc w. days, 250 w. nights; 1240 kc. Operating schedule: 6-2 am. MST. 15/0. General: la. 3a, 3h, 9a, 4d, 5, 6a, 7h. Rate Protection: 10h. 11b. lib, 13b, 14b. Basic Rates: 20a, 22a, 22b, 23a, 24h, 25a, 28b, 29a. Contracts: 40a, Comb.: Cont. Discounts: 80a. Cancellation: 71a, 73a. Affiliated with American Information Network. Member: Western States Radio Empire. Eft 30/68-Rec'd 10/7/68. PER YR: 1011x 250x 300x 600x 750x 12ti 18 ti 24íi 30t1 36ti I min sec PROGRAM PER YR: 250x 12 ti 300x 600x 18 ti 30 ti 5 min /2 hr -3x 5 -rots. 1/4 hr -2x 5 -min. own KGHL 1928 R A Media Code Copper Broadcasting Corp, Box 1657, Billings, Mont Phone President -George C. Hatch. General Manager -Homer K. Peterson. Station Manager -Richard Kober. Edward Petry & Co.. Inc. 5,000 w.; 790 kc. Directional-nlghttlme only. Operating schedule: 4 am -midnight. MST. 15/0 net charges; 10th of month. 5. GENERAL ADVERTISING See Boded regulations General: la, 3a, 313, 9a, 9d, 5, 6a, 8. Rate Protection: 10h, 11b, 12h. Basic Rates: 24h 25a, 29a. Contracts: 40e, 45, 48. Comb.: Cont. Discounts: 60a. Cancellation: 71a. 73a. Affiliated with NBC and MBS Radio Networks. Member: Intermountain Network. No. 14 Elf 3/1/64-Rec'd 2/12/64. A -Mon thru Sat 6:30-9:30 am, noon -1 pm & 4-7 pm; Sun noon -3 pm. B -All other times. 1 min SATURATION PLAN ('LASS A 12 ti 18 ti tl ti sec sec min sec sec KOOK 1951 Media Code The Montana Network, Box 2557, rd Ave., N., Billings, Mont Phone TWX KOOK: Programmed for young adults, MUSIC: current hits and popular albums 8 am -7 pm, rock, folk and current hits 7 pm -12M. NEWS: 7 min local, regional, world news every hour on hour. Sporta and other features on quarter hour. 9:30-10 am, M- F, telephone audience paritcipation and discussion of current events. SPORTS: live high school and college games. Religion, public affairs Sun 6 am -noon, school news 9:15-9:20 pm. Personalities available for remotes. COMMERCIAL POLICY 18 minutes per hour. 15 minutes product protection. Contact Repre- sentative for further details. Recd 9/14/67. Gen'l & Nat'l Sales Mar. -Cliff Ewing. Station Manager -William Refer. Program Director -Dan Miller. John C. Butler Co.. Inc. Seattle -Portland -Art Moore & Assoc., Inc. Denver -John L. McGuire & Co. 5,000 w.; 970 kc. Directional -night only. Operating schedule: 6 am -midnight daily. MST. 15/0 net time only: payable 10th of month. General: la, 2a, 2h, 3a, 3h, 3c, 3d, 4a, 9d, 5, Ba. 7h, 8. Rate Protection: 10g. Ile. 12g, 13g. 14g, 15a. Basic Rates: 20a, 21a. 21h, 22a, 22h, 23a, b. 24c, 25a, 26, 28a, 28c, 29a, , 33d. Contracte: 40a. 41, 92b, 42d, 94a, 46, 97a, 99, 51e. Comb.: Cont. Discounts: 60b, 60e, 60f, 601, 81e, 62h. 62d. Cancellation: 70a, 70e, 71a, 73b. Member: Silver Dollar Network. No. 8 ER 3/1/67 -Reed 3/27/67. A -Mon thru Sat 7-9:30 am, 11:59 am -1 pm & 4:30-7 pm. B -All other times. FREQUENCY IMPACT PLANS 6 ti 12 t1 18 t1 24 t1 30 tl 36 t1 1 min sec sec min sec sec PROGRAM I hr 1/2 hr I/4 hr IO min 5 min 1 x x x (t 104 x x x KOYN 1955 Alan Torbet Associates, Inc. +tall Media Code Meyer Broadcasting Company, Box 956, Billings, Mont Phone President -William A. Ekberg. Station Manager -Charles Tibor. National Sales Manager -Thomas G. Barr, Box 1738 Bismarck. N. D. Phone Alan Torbet Associates, Inc. Minneapolis -Blair Radio w. day 910 kc. Operating schedule: 6 am -local sunset. MST. 15/0 time only: payable 10th of following r..onth. General: la, 3h, la, 4d, 5, 66, 7h. Rate Protection: lob, 1Ib. 12h, 13h, 14h. Basic Rates: 22a, 22h, 23a, a. 29a. Contracts: 40a, 42b, 46, 47a. Comb.: Cont. Discounts: 6013, 60k, Ola, 81b, 62b, 822e. Cancellation: 70a, 70c, 71a, 730. Affiliated with American Contemporary Network. Elf 11/10/68 -Reed 8/30/68. 1 ti 5 ti 10 ti IS ti 20 ti 25 ti 30 ti 1 min /30 sec sec CONSECUTIVE WEEKS 26 wk -5%. 52 wk -10%. 8. PROGRAM Ix 13x 26x 52x IO4x 156x 312x 5 min KURL 1959 Media Code Christian Enterprises, Inc., Box Billings, Mont I'hone l'res. & Gen'l Mgr. -Harold L. Erickson. Station Manager -Al Ortmann. Oper. Mgr. & l'rog. Dir. -Donald Kuntz. Advertising Sales West. 500 w. days; 730 kc. Operating schedule: Sunrise to local sunset. MST. Partial Simulcast operation with KURL-FM during AM operational hours. 15/0 net time only. General: la, 2h, 3a, 4h, 4d, 5, 6a, 7a. 8. Rate Protection: 10a, lia, 12a, 13a, 14a, 15h. Basic Rates: 200, 21a, 22b, 23a, , 28b, 28c, 29a, 32b. Contracts: 42d. 99b, 45, 97a, 50, 51a. Comb.; Cont. Discounts: 60f, 601, Ela. Cancellation: 70a, 72. Affiliated with KBS Radio Network. Rates effective hates received July min 30 sec 10 see 1 ti ti ti..._ ti ti ti ti ti ti tl ti ti PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min 1 ti ti ti t ti ti II ti ^-4 ti......_ K U R L -FM 1963 Media Code Christian Enterprises, Inc., Box 1875, Billings. Mont Phone Pres. & Gen'l Mgr. -Harold Erickson, Sta. & Sales Mgr. -Al Ortmann. Oper. Mgr. & Prog. Dir. -Donald Kuntz. Advertising Sales West. ERP 17,500 w.: 97.1 mc. Stereo. Operating schedule: Noon -midnight. MST. Antenna ht.: 30 ft. above average terrain. Partial simulcast operation. For simulcast rates, see KU RL /0 time only: monthly See KURL listing for coded regulations. Affiliated with KBS Radio Network. Affiliated with American FM Network. Rif 9/1/68 -Reed 8/28/68. PER YR: 30 see 1 min 156 x (3 per wk) x (1 per day) x (2 per day) x (3 per day) x (4 per day) (To be used in 30 days or less) 25 ti 50 ti 100 ti 15 sec sec min PROGRAM EXCLUSIVE SPONSORSHIP (25-30 minute program 26 days a month - rotated 4:30-11:30 pm) Open & close plus 3 1- I mo 3 mo 6 me 12 mo min spots daily CO-SPONSORSHIP (25-30 minute program 26 days a month - rotated 4:30-11:30 pm) Open & close plus min spots daily NEWS Open & close 1 -sec spot, rotated BOZEMAN (2 AM) Gallatin County -Map Location D-4 See SUDS consumer market map and data at beginning KBMN 1950 Media Code KBMN, Inc., Box 1228, N. 7th Ave., Bozeman, Mont I'hone Pres. & Gen'l Mgr. -William A. Merrick. Program Director -Hal Phelps. Adam Young -Western States Radio Empire Division. Denver, Salt Lake -Bob Mix Co., Inc. Seattle, Portland-Feltia/Dove/Croghan, Inc. 1,000 w. days, 250 w. nights; 1230 kg. Operating schedule: 5:30 am -midnight. MST. 15/0 net charges for time. General: la, 2b. 3a. 4a, 5, 6a, 7h, 8. Rate Protection: 10a, 11e, 12e, 13c, 14a, 15h. Basic Rates: 20a, 21a, 22a, 23a, 24h, 25a, 26, a, 31, 33a. Contracts: 40a. 44a, 45, 46, 47a, 48, 49, 50. Comb.: Cont. Discounts: 60a. Cancellation: 70a. 71a, 72, 73a. Prod. Services: 80, Affiliated with NBC Radio Network Member: Western States Radio Empire. Elf 10/68 -Reed 10/7/68. PER YR: 100x 250x 300x 600x 750x 12 ti 18ti t1 36 ti 1 min sec PROGRAM PER YR: 250x 900x 600x 12 ti 18 ti 30ti 5 mitt /2 hr -3x 5 -oils. 1/4 hr -2x 5 -min. KXXL 1939 Media Code XX Broadcasting Corp., Route 2, Box 149, Bozeman, Mont Phone lresident-richard D, Smiley. General Manager -M. D. Rapkoch. Edward l'etry es Co., Inc. 1,000 w. days, 250 w. nights; 1450 kc. Operating schedule: 5:30 am -midnight. MST. 15%. General: la, 2a, la, 3h, 9a, 5, Os, 7b, 8. Rate Protection: lob, h, 13b, 190. Basic Rates: 20a, 22a, 22h. 23a, 24a, 24h, 26, 28h, 29a. Contracts: 40a, 45, 46, 97a. Comb.: Cont. Discounts: 80k, 61c. Cancellation: 700, 70e, 71a, 73a. Affiliated with American Information Network. Member: Intermountain Network. Elf 7/1/66 --Reed 5/16/86. A -Mon thru Fri 6:30-9:30 am & 4-7 pm. B -All other times. 1 min: 13% of hour. 1 MIN, 6íl 12t1 18 ti t A B /30 SEC: A B SEC: A B PROGRAM hr /2 hr: 60% of hour. 5 min: 20% of hour. 1/4 hr: 40% of hour. 13x--4% 104x--12% 260x-20% 52x-8% 156x-16% BUTTE (2 AM) Silver Bow County -Map Location C-4 See SUDS consumer market map and data at beginning KBOW CBS Radio Network American Information Network R A 1 Media Code KBOW. Inc., 720 Yale Ave.. Box 1932, Butte, Mont Phone KBOW: Programmed for general interest. Local and regionally oriented. AIR PERSONALITIES handle all segments. Network news on hour, local and regional at :25. FARM: 5-7 am. Telephone talk 2-4 pm. Women's show 10:55 am daily. MUSIC: middle-of-the-road with current hita and country and western. ENTERTAINMENT: comedy classics, 3 per 6 hour segment. SPORTS: live play-by-play local high school, university, network. 3 mobile news units, news director and staff. COMMERCIAL POLICY: personality endorsements permitted. Contact Representative for further details. Recd 7/17/67. l'res. & 51gr.-"Shag" Miller. Program Director -Bill Thomas. Operations Manager -Steve Severer. Edward Petry & Co., Inc. (This listing continued on next page) B 554 Spot Radio Stations November 1, 1968

42 Butte -K B O W -Continued w.; 550 kc. Directional -night only. Operating schedule: 24 hours daily. 15/0: due when rendered. 5. GENERAL ADVERTISING See Boded regulation* General: 3a. 3b, 4a, 5, 65. Rate Protection: 10b, 11b, 12b. 13b, 14b. Basic Rates: 22a, 22b, 23a, 26. Contracts: 40a, 46, 48. Cancellation: 710. Affiliated with CBS Radio Network. Affiliated with American Information Network. Member: CBS Radio Mountain Network; Intermountain Network, Inc. No. 28 ER 6/1/66 -Reed 11/7/66. 1 ti (100 words or less ti) ti ti..._ ti ti ti ti 8.76 A -Mon thru Sat 6-9:30 am & 4-7 pm. B -All other times SATURATION ANNOUNCEMENT PLAN 12 ti 18 ti 24 ti 30 ti 36 ti 1 min sec sec min._... _..... _.._ sec sec PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti ti ti ti ti ti ti ti KXLF 1929 Media Code Garryowen Butte Radio. Inc.. Box S. Montana. Butte, Mont Phone TWX KXLF: Programmed for young adulta and teens. MUSIC 80%: featuring country and western 6-7 am & 12:30-1 pm. Current hits during remainder of daytime hours. Rock 6 pm -12M. NEWS: on hour and half hour. SPORTS: headlines at 1/4 hour and at :95. Live sports coverage of football, basketball and baseball both high school and college. 4 air sonalities perhandle mike work. M -F sports roundup 5:45-6 pm. Remote on scene broadcasting by air staff. Interconnected news roundup M -F. 5:30 pm. Contact Representative for further details. Recd 8/14/67. General Manager -Edmund L. Pelas. John C. Butler Co.. Inc. Seattle and Portland -Art Moore and Associates, Inc. Denver -John L. McGuire & Co w.; 1370 kc. Operating scheduler 8:00 am -midnight daily. MST on net station time charges: no rash dlrronnt. General: Ia. 2a. 3a. 4a. 5. 6a, 7h. 8. Rate Protection: 10e. llc. 12e. 13c, 14c, 15a. 18. Basic Rates: 20a. 21a, 22a, 23b, 24a. 24b, 25a a. 29a a. Contracts: 40a, 41, 42b a, , 47a a. Comb.: Cont. Discounts: 60a. 60e. 80f, e. 62d. Cancellation: 70a. 70e. 71a, h. Prod. Services: Affiliated with NW' Radio Network. Member: Silver Dollar Network. No. 4 Eff 3/1/67-Rec'd 4/7/67. FREQUENCY IMPACT PLAN A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -All other times. 6 ti 12 ti 18 ti 24 ti ti 1 min sec sec CLASS R 1 min sec sec PROGRAM Ix 28x 52x I04x 158x 260x 1 hr /2 hr /4 hr min min DEER LODGE Powell County -Map Location C-3 See SUDS consumer market map and data at beginning KDRG 1963 Media Code Powell County Broadcasting Co., Box 231. Deerlodge, Mont Phone PERSONNEL Pres. & Gen'1 Mgr. -F. Demcy Mylar. 250 w.; 1400 kc. Operating schedule 8 em -10:15 pm. MST. 15%, net charge In 10 days. General: la, 2a. la. 4a, 9d, 5, 6a, 7a, 8, Rate Protection: 15b. Basic Rates: 20a, 23a, 28b, 29a. Contracte: 40a, Comb.; Cont. Discounts: 60a, 61b. Cancellation: 73a. Affiliated with SIBS radio network. Rates effective May 1, (Card No. 4.) Rates received April 30, ea ea 1-10 ti tt...-_.._ ti or more_._._..._ ti PROGRAM or ti more ea ea 1 hr (12 1 -minute commercials) /2 hr (6 1 -minute commercials) /4 hr (3 1 -minute commercials) min (2 1 -minute commercials) min (1 1 -minute commercial) DILLON Beaverhead County -Map Location C-5 See SUDS consumer market map and data at beginning KDBM 1957 N,\1 Media Code Vigilante Broadcasting Co., Box 950, Dillon, Mont Phone KDBM: 6 am news, country and western music 'fil 8 am, segment for farmer -rancher, farm news Included. 8 am -noon news at :55, women's program. 10 am middle-of-the-road music. Noon -1 pm news, national, local, regional, farm, weather. 1-2 pm country and western music, 2-5 pm personality program. 5-7 pm middle-of-the-road music. 7-9 pen top pm middle-of-the-road music. 2 men on local news. 1 mobile unit, Contact Representative for further details. Rec'd 8/21/67. Pres. & Gen'i Mgr. -Burt H. Oliphant. Edward Petry & Co., Inc. 1,000 w. days, 250 w. nights; 1490 kc. Operating schedule: 8 am -10:30 Dm. MST. 15% net charge; 10 days. General: la, 3a, 3b, 4a, 4d, 5, 6a, 7b. 8. Rate Protection: lob, Ilb, 12b, 13b. Basic Rates: 22a, 25a, 26, 28a, 29a. Contracta: 40a, 92a, , 47a. Comb.; Cont. Discounts: 60a, 61a, 61b. 61c, 62b. Cancellation: 71a, 73a. Affiliated with American Information Network. Affiliated with MBS Radio Network. Member: Intermountain Network. Rates effective June 1, (Card No. 26.) Card received June /PROGRAM RATES 1 1/2 1/ hr. hr. hr. min. min. 1 time times times times times times times times f1 t minute or 100 words or less. SATURATION ANNOUNCEMENT PLAN (All times) -1 minute- -30 seconds- -10 seconda - Per week: Each Total Each Total Each Total 12 times times times times times GLASGOW (a) Valley County -Map Location 6-1 KLTZ 1954 N,\ Subscriber to the NAB Radio Cade Media Code Glasgow Broadcasting Co.. Box 671, Blorklund Bldg.. Glasgow. Mont Phone Owner & Gen'I Mgr. -W. L. Bolter. Edward retry & Co.. Inc. 250 w.; 1240 he. Operating schedule: 6 am -11:05 pm. MST. 15% on time only; no rash discount. General: la, 2a, 3a, 4a, 9d, 5, 8. Rate Protection: 15h. Basic Rates: 22a, 22h, 23a, 24b, 26, 28a, 29a. Contracts: 40a, Comb.: Cont. Discounts: 80b, 80k. Cancellation: 71a. 73a. Affiliated with American Information Network. Affiliated with MRS Radio Network. Member: Intermountain Network. No. 26 Eft 10/1/64 -Reed 9/28/ WORDS OR OR LESS 1 z z o x..._.._..._._... 5,72 52 z x.-._... -_-_ z L 5.20 SATURATION ANNOUNCEMENT PLAN A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -All other times. 12 t1 18 ti ti 1 min sec sec min sec sec PROGRAM hr 1/2 hr I/4 hr IO min 5 min I 1 x x z x x z x x GLENDIVE (2 AM) Dawson County -Map Location H-2 KGLE I962 Media Code Christian Enterprises. Inc.. Box 931, Glendive, Mont Phone General Manager -Harold L. Erickson. Station Manager -Dale Dalbey. Advertising Sales West. 500 w. days: 590 le. 15% on net time only: no cash discount. General: 2h. 4b, 4d. 5, 6a. Rate Protection: 15h. Basic Rates: 21a. 236, 25a, 28b, 28c, 30. Contracts: 48. 4Ta, 48. Affiliated with ARC Network Program Service Plan. Affiliated with RISS Radio Network. Tellern advertising not accepted. Affiliated with Amer(ein Entertainment Network. No. 6 MT 9/88 -Reed 11/8/67. I min 30 see IO see 1 x x x x 158 x x z 1, z (ROS-to be used within 1 month) 150 t1 100 ti 50 ti 25 t1 1 min TIME 30 see PROGRAM RATES Ix 13x 52x x 260x 3I2x 1 hr /2 hr /4 hr min KXGN ti Media Code The Glendive Broadcasting Corp., Box 200, 122 S. Merrill Ave., Glendive, Mont Phone President -Lewis W. Moore. General Manager -George S. Blum. Chief Engineer -Donald Powers. New York, San Francisco. Chicago. Kansas City -- The Berney Organization. Inc. Seattle, Portland-Feltis/Dove/Croghan, Inc. 250 w.: 1400 kv. Operating schedule: 6 am -midnight. MST. 15/0 time only: 10th of following month. 5. GENERAL ADVERTISING Ses coded regulations General: la, 2b, 3a, 3h. 3d. 4a. 5, Ra, 7b, 8. Rate Protection: 10h, 11h. 12b. 13b. 14b, 15a. Basic Rates: 20b. 21a. 21b. 22a. 22b, 23a. 24b. 25a, a, 28c, 29a, 29b. 30, 32a. 33b. Contracts: 40a, 41, 44a, a c. Comb.: Cont. Discounts: 60a, 60e, 601, 61b. Cancellation: 70h, 70d, 71a, 72, 73b. Prod. Services: Rates effective September Revisions received August /PROGRAM RATES 1/2 hr. 1/4 hr. 5 min. tt It) time times times times times times times times () 1 minute or I00 word announcement or leu. (t) 30 seconds or 50 word announcement or leu. MONTANA GREAT FALLS (4 AM; 1 FM) Cascade County -Map Location D-2 KARR KOPR(FM) N,\n 1983 Media Code Radio-TV Enterprises, Inc. Box 2204, Great Falls Mont Phone Pres.. Gen'l & Nat'l Sales Mgr. -Pat M. Goodover. Adam Young -Western States Radio Empire Division. Seattle, Portland-Fcltia/Dove/Croghan, Inc, Denver, Salt Lake -Bob Rix Co., Inc. S. FACILITIES 1,000 w. days, 250 w. nights; 1400 kg. Operating schedule: 5:30-2 am. MST. FM -Eß1' 3,000 w.; mc. Operating schedule: 5:30-2 am. 15/0: time only. General: la, 2b, 3a, 4a, 5, Ba, 7b. 8. Rate Protection: lob. 11b, 12b, 13b, 14b, 15a. Basic Rates: 22b, 23a, 2,4c, 25a, 281% 28e. Contracts: 40a, 46, 47a. Comb.: Cont. Discounts: 60f. Cancellation: 70a, 70c, 71a, 73a. Prod. Services: 82. Affiliated with NBC Radio Network. Member: Western States Radio Empire, National AgRadio Groups, Inc. Eft' 10/68 -Reed 10/7/68. PER YR: IOOx 250x 300x 600x 12 ti 18 ti 24t1 30t1 750x 36tí 1 min ser PROGRAM min /2 hr -3x 5 -coin. 1/4 hr -2x 5 -min. PER YR: 250x ti 300x ti 600x 30 t1 KFBB 1921 Media Code Harriscope Broadcasting Corp., Box 1139, Great Falls. Mont Phone TWX PERSONNEL Manager -Don McClintock. Sales Manager -Don Moe. Program Director -Mark May. John C. Butler Co.. Inc. Northwest -Art Moore & Assoc.. Inc. Denver -John L. McGuire & Co. 5,000 w.; 1310 kc. Directional -night only. Operating schedule: 6 am -midnight. MST. 15/0 net charges for time. General: la. 2a, 3a, 3b, 3c, 4a, 5. 6a, 7a, 8. Rate Protection: 101, 111, 12i, 131, 141, 15a. Basic Rates: 20b, 21a, 21b, 22a, 23a, 24a, 24b, 24c, 250, 26, 27, 29b. 30. Contracts: 90a, 43, 44b, 45, 46, 47a, 48, 99, 50, 51b. Comb.; Cont. Discounts: 60a, 80d, 60e, 60h, 61e, 62b. 62d. Cancellation: 70b, 70d, 71a, 73a. Affiliated with CBS Radio Network. Member: Silver Dollar Network. No. 5 Eft 3/1/67-Rec'd 4/3/67, FREQUENCY IMPACT PLANS A -Mon thru Sat 7-9:30 am, 11:59 am -1 pm & 4:30-7 pm. B -All other times. A I min 30 see IO see I min 30 see IO ace 6 ti ti ti ti ti ti PROGRAM Ix 26x 52x 104x hr /2 hr /4 hr min min KMON Media Code KMON, Inc.. Box 2285, Holiday Village, Great Falls, Mont Phone Owners -Allen Donohue & George Buzzes. General Manager -Allen Donohue. Sales Manager -Howard Trovatten. (This listing continued on next page) November 1, 1968 Spot Rodio Stations 555

43 MONTANA Great Falls -K M 0 N -Continued Edward Petry & Co., Inc. 5,000 w.; 560 ke. Directional -nighttime only. Operating schedule: 24 hours, 7 days per week. MST. 15/0 net charges for time: 10th of month. General: la la. 4a, 5. 6a, 7b. Member: The Intermountain Network, Inc. Rates effective February 1, (Card No. 24.) Card received October 7, SATURATION ANNOUNCEMENT PLAN (7:00-9:30 am and 4:30-7:30 pm Mon thru Sat) Per week 1 minute 30 seconds 10 seconds Each Total Each Total Each Total 12 times times times d times times (All other times) 12 times.._ times times times times PROGRAM 1/2 hr. 1/4 hr. 10 min. 5 min. 1 time times times times times times times times KUDI 1955 Media Code Sherlee T. Graybill. Box Smelter Ave., Great Falls, Mont Phone President -Gayle C. Kirby. General Manager-Sherlee T. GraybilL Alan Torbei Associates, Inc w.; 1450 ke. Operating schedule: 6 am -midnight. MST. 15%: no cash discount. General: la, 3a, 3h, 9a, 4c, 5. 6b, 7b, 8. Rate Protection: 10h, 11b, 12b, 13b. Basic Rates: 22h, 23a, 24b, 28a, 29a. Contracts: 40a. 45, 46. Comb.; Cont. Discounts: 60k. Cancellation: 71a, 73a. Rates effective February Rates received February /PROGRAM RATES 1 time 50 times 100 times 300 times 500 times 700 times times 5 min. 1 min sec sec GROUP VOLUME PLAN (1 Week) Per week: 1 min. 30 sec. 10 sec. 10 times times times times (13 Weeks) 10 times._ times times times (26 Weeks) 10 times times times times HAMILTON Ravalli County -Map Location B-4 See SIDS consumer market map and data at beginning KLYQ 1961 R A B Subseriber to the NAB Radio Code Media Code Bitter Root Broadcasting Co., Box 668, 106 S. 2nd St., Hamilton, Mont Phone i. PERSONNEL Pres. & Gen'l Mgr. -Stan Hooper. Sta. Mgr. & Prog. Dir.-Dex Dexter. Seattle. Portland-Feltis/Dove/Croghan, Inc w. days; 980 kc. Operating schedule: 6:00 a.m. to local sunset. MST. 15% on time and talent; no cash discount General: la, 2a, 2b, 3a, 3b, 3d, 4a, 4d, 5. Basic Rates: 21a, 21d, 24b, 25a, 29a. Contracts: 40a, 44a. Comb.; Cont. Discounts: 61e. Rates effective January 1, , Rates received January Per year: 1 min. 30 sec. 1 min. 30 sec. or less or less or less or less 1 time times times times times times times ,092 times NEWSCASTS Per year: 5 min. teln. 5 min. min. times times time times times times times ,092 times times times times 3.40 times HARDIN Big Horn County -Map Location F-4 See SIDS consumer market map and dala at beginning KHDN 1962 R'AÍ,B Media Code Hardin Broadcasting Co.. Inc., Box N. Center, Hardin. Mont Phone Manager -John H. Andrews. Program Director -Jo Anne Andrews w. days; 250 w. nights; 1230 kc. Operating schedule: 6 am -6 pm. MST. 15/0 time only: 10th of following month. Contracts: 40a. All discounts must be earned within 1 year from contractural starting date. Rates effective May (Card No. 2.) Card received June 17, () (t) (i (t) 1 ti..._ ti ti ti tl ti ti () 30 -second or 80 words. (t) 1 -minute or 120 words. 8. PROGRAM 5 min 10 min 1/4 hr 1/2 hr 1 hr 1 ti ti ti ti ti ti Snots and programs may he combined to earn lower rate. Newscasts: headlines on the hour; 15 minutes at 7:00 am. 12:15 pm and 6:00 pm. NEWSCASTS 1 ti 13 ti 26 ti 52 ti 158 ti 261 ti 5 min min HAVRE Hill County -Map Location E-1 See SIDS consumer market map and data at beginning of the State KOJM Subscriber te the NAB Radio Code Media Code North Montana Broadcasters. Inc., Liberty Hotel Box 70, Havre, Mont Phone Pres. & Gen'l Mgr. -Carlyle D. Leeds. Vice -President -Charlotte H. Brader. Sec'y, Treas. & Sta. Mgr. -Stanley G. Stephens. Adam Young -Western States Radio!empire Division. Seattle, Portland-Felts/Dove/Croghan, Inc. Denver, Salt Lake -Bob Hie Co.. Inc w.: 810 kc. Directional -separate patterns. day end night. Operating schedule: 6:00 am -midnight. MST. 15/0; payable when rendered. General: la, 2a, 2b. 3a, 313, 3c, 3d. 4e, 4d, 5. 6a, 8. Rate Protection: lea, 11a, 12a, 13e, 14a, 15b. Basic Rates: 21a. 21b. 21d, 22a, 22b, 23a, 24b, 24c. 25a, 26, 28a, 28c, 29a. Contracts: 40a. 49a, 44b e, c. Comb.: Cont. Discounts: 60d. 60e. 601, 61c. Cancellation: 70a. 70c. 7Ia, 73a. 73b. Prod. Services: , 82. Member: Western States Radio Empire. Kif 10/68-Rec'd 10/7/68. PER YR: I00e 250x 300x 600e 750x 12 ti 18 ti 24ti 30tí 36 ti 1 min sec PROGRAM PER YR: 250x 300e 12 t1 18 ti 5 min /2 hr -3x 5 -min. 1/4 lir-2x 5 -min. 600e HELENA (2 AM) Lewis and Clark County -Map Location C-2 KBLL 1937 Media Code Capital City Broadcasting, 2433 N. Montana Ave., Helena, Mont., Phone TWX General Manager -David R. Greene. Operations Director -Ron Engelman. News Director -Lee Conti. Edward Petry & Co.. Inc w; 1240 he. Operating schedule: 5:30-12:20 am. MST. 5. GENERAL ADVERTISING See coded regulat General: 2a, 3a, 9a, 4c, 5, 6a, 7b. Rate Protection: 10h, 11b, 12b, 13b, 14b. Basic Rates: 20a, 22h. 23a, 24b, 26, 28b, 29a. Contracts: 40a, 45, 47a. Comb.; Cont. Discounts: 60b, 61b, 62b. Cancellation: 700, 70c, 71h, 73e. Affiliated with American Information Network. Affiliated with NBC Radio Network. Member: The Intermountain Network. TV facilities: KBLL-TV. No. 26 Kff 4/15/61 -Reed 5/12/ SPOT ANNOUNI'.EMENTS /100 WORDS OR LESS 1 x x x x x x z x A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -Ail other times. I MIN: 6x 120 I8x 24x 30x 36x 20/30 SEC: A B SEC: A ß PROGRAM A B hr I/2 hr 1/4 hr IO min 5 min 1 x v-2% 104v-6% 260e-12% 52z-4% 158e-9% KCAP 1949 R A B Media Code KCAP Broadcasters. Inc., 9 North Last Chance Gulch. Helena, Mont Phone President -Dale G. Moore. General Manager -David R. Greene. National Sales Manager -W. C. (Bud) Blanchette. Georg- P. Hollinghery Co. Seattle -Portland-Art Moore & Assoc., Inc. Denver -John L. McGuire & Co : flocs. 270 w. nights: 1340 kc. Oneestinv achednle: Ram -midnight. MST. 15/0 net time only. NAH Radio enfle Advertising Standards apply. General: la. 2h, 3e. 40, 4d, 5. 6a. Rate Protection: ISh. Basic Rates: sin, 22a. 24c, 29a. Contracts: 40e. Comb.: Cont. Discounts: 60f. Old. Cancellation: 70a. 70c. 71a, 73b. Prod. Services: R2 Affiliated with CBS. Member: Silver Dollar Network. Eff 5/1/68 -Reed 4/22/68. FREQUENCY IMPACT PLAN A -Mon thru Fri 7-9:30 am, 11:59 am -1 pm & 4:30-7 pm. B -All other times. ('LASS A 6ti 12tí 18t1 24 t1 30 ti 36tí 1 min..._ sec sec min sec see PROGRAM Is 26x 52x 104x 156x 260x 1 hr /2 hr /4 hr min min KALISPELL (2 AM) Flathead County -Map Location B-1 See SIDS consumer market map and data at beginning KGEZ 1927 R A B Subscriber te the NAB Radio Code Media Code Skyline Broadcasters. Inc., Box 600, Kalispell, Mont Phone ti General Manager -Gene P. Leffler Sales Manager -Ouille D. Shock. Program Director -Bob Perry. ions Donald Cooke, Inc. Edward Petry & Co., Inc. 1,000 w.; 600 kc. Directional -separate patterns day and night. Operating schedule: 5:45 am -midnight Mon thru Sat. 7:45 atn-midnight Sun. MST. 15% on time cost. General: la, 2a, a, 3d, 9a, 5. 6a, 8. Rate Protection: 10e, 11c, 12e, 130, 14e. Basic ltates: SOb, 21a, 22b, 23a, 24c, 25a. Contracts: 40e, 41, 44a, 45, 48, 47a. 51e. Comb.; Cont. Discounts: 60b, Old. Cancellation: 715, 73b. Prod. Services: 82. Affiliated with American Information Network. Member: Intermountain Network. No. 26 KIT 6/1/65-Rec'd 4/14/66. OR 100 WORDS OR LESS 1 z z..._-_..._._ z z._..._..._..,..-_ z z x z tí 18 ti 24tí min sec..._..._..._ sec PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min 1 x x z e x z z x Speeches -1 -time rate applies. KOFI 1955 Media Code Flathead Valley Broadcasters. Box 680, Kalispell. Mont Skyline Manager -W. H. Patterson. Program Director -L. L. Sterling. Sales Manager -M. L. Oliver. Grant Webb & Company. Seattle. Portland-Feltls/Dove/Croghan, Inc. 10,000 w.: 1180 ke. Non -directional days, directional nights. Operating schedule 8 am -midnight. MST. 15/0 time only: 10th of following month. General: la, la, 3h, 9a, 9d, 5, 8a. 7b, 8. Rate Protection: 10b, 11b, 12b. 13h. 14h. Basic Rates: 22a, 22h, 23a, 24b, 25a, 28a, 29a. Contracts: 40a, 45, a. Comb.; Cont. Discounts: 60a, 60k. Cancellation: 70a, a, 73a. Rates effective April (Card No. 2.) Card received March /PROGRAM RATES 1/4 5 min. I $0 hr. news min. sea. 1 time times times times times times times times times SATURATION PACKAGE (30 days) 1 min. 30 see. 1 min. 30 nec. 52 times times times.._ times times LEWISTOWN Fergus County -Map Location E-2 See SIDS consumer market map and data at beginning KXLO Media Code KXLO Broadcasting Co., Inc., Box 820, Lewistown, Mont General Manager -David L. Bather. Salo. Manager-T,ew Boucher. Edward Petry & Co.. Inc w.: 1230 kc. Operating schedule: 5:55 am -10 pm weekdays; 7:15 am -7 nm Sun 15/0 time mtg. General: la, 3a, 3h, 4a, 9d, 5, Os, 8. Rate Protection: 10a, lie. 12a, 13a, 14a. Basle Rates: 22b, 23a, 28a, 29a. Contracts: 40a. Comb.: Cont. Discounts: 62e. Cancellation: 73a. Affiliated with American Information Network. Member: Intermountain Network. Rates effective February 1, (Card No. 25.) Rates received March 21, (This listing continued on next page) 556 Spot Radio Stations November 1, 1968

44 Lewistown -K X L 0 -Continued /PROGRAM RATES 1 1/2 1/ hr. hr. hr. min. min. () 1 time times times times times times times times () 1 minute or 100 words or less. SATURATION ANNOUNCEMENT PLAN I Min Sec Sec. - Per week: Each Total Each Total Each Total 12 times times times times times LIBBY Lincoln County -Map Location A-1 See SRDS consumer market man and data at beginning KLCB 1950 Media Code Lincoln County Broadcasters, Inc., Box Cedar and Main. Libby, Mont Manager -Robert Knickerbocker. Sales Manager -Paul E. Robinson. 1,000 w. days. 250 w. nights; 1230 kc. Operating schedule: 6:00 am -10:05 pm. 15% time only; 10 days. General: lb, 2a, 2b, 3a, 3d, 4a, 4d. 5, 8a, 7b, 8. Rate Protection: 15a, 15b. Basic Rates: 20b, 21a, 21b, 21d, 22a, 22b, 23a, 24a. 29b, 25a, 26, 28a, 29a. Contracts: 40a, 42a, 42c, 44a, 94b, 45, 46, 47a, 48, 99, 51b. Comb.; Cont. Discounts: 60d, 60e, 801, 81c, 62d. Cancellation: 70a, 70c, 71a, 73b. Prod. Services: 80. Member: Intermountain Network. No. 1 ER 12/1/65-ltec'd 4/1/ SECONDS Monthly service -3 month minimum contract. PER DAY: 3 mo 6 mo 12 me 1 ti..._..._.._.._.._.._.._ ti..._ tl..._.._..._..._._..._.._.._..._ ti minute -add 1/3 to above rate. BULK ANNOUNCEMENTS lx 100x 300x 500x 1000x 1500x 2000x 1 min sec sec SATURATION PACKAGER_ 25 ti in 10 days.._ ti in 15 days 2.05 I minute -Add 1/3 to above 30 second rate. 8. PROGRAM I hr 1/2 hr I/4 hr 10 min 5 min 1 g x x..._ x x x x minute news News participation LIVINGSTON Park County -Map Location D-4 KPRK Media Code KPRK, Inc., Box 691, East edge of Livingston on Hwy. 10, Livingston, Mont Phone Pres. & Sta. Mgr. -Jack F. Hinman. Sales Manager -Terry Kinne. Edward Petry & Co., Inc. 1,000 w. days, 250 w. nights; 1340 ko. Operating schedule: Mon thru Sat 6 am -9 pm; Sun 8 am -6 pm. MST. 15/0 time only. General: la, 2a, 2b, 3a. 3e, 3d, 4a, 9d, 5. 6a. Rate Protection: 10a, 12a, 13a, 14a. 15a, 15e. Basic Rates: 20a, 20b, 21b, 21d, 22a, 23a, 24b, 25a, 26, 28a, 28c, 29a, 29b. 33a. Contracts: 40a, 41, 42a, 42c, 43, 440, 45, 46, 47a , 51a, 51b, 51e. Comb.; Cont. Discounts: 60f, 61e, 62d. Cancellation: 70a, 71a, 72, 73a, 73b. Affiliated with American Information Network. Member: Intermountain Network. Eff Rec'd 3/23/87.. A -Mon thru Fri 6:30-9:30 am & 4-7 pm. B -All other times. I MIN: 12t1 A 3.22 B /30 SEC: A B SEC: A B PROGRAM 1 hr 30. 1/2 hr: 60% of hour. 5 min: 20% of 1/4 hr: 40% of hour. 1 min: 13% of 13x-4% 104x-12% 260x-20% 52x-8% 156x-16% MILES CITY -Per week I8tl 24th Custer County -Map Location G-4 See SRDS consumer market map and data sing KATL ti hour. hour. 36 t at begin - Media Code Star Printing Co., Box 700, Haynes Ave., Miles City, Mont Phone Gen'l & Com'l Mgr. -Fred B. Hunnes. Edward Petry & Co.. Inc. 1,000 w. days; 250 w. nights; 1340 kc. Operating schedule: 7:30 am -11:00 pm Sun; 6:00 am -11:05 pm weekdays. MST. 15/0. General: la, 2b. 3a, 3c, 3d, 9a, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic hates: 20a, 20b, 21a, 21b, 21d, 22a, 22b, 25a, 28h. 28c, 30, 32b. Contracts: 40a, 41, 43, , 97e, 48, 50, 51a. Comb.; Cont. Discounts: 60b, 620. Cancellation: 70a, 70d, 71a, 72, 73a, 73b. Prod. Services: 81, 82. Affiliated with American Information Network. Member: Intermountain Network. No. 101 EST 9/1/67 -Reed 8/3/67. Ix 26x 52x 156x 260s 312x 624x 1 min () Or less. A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -All other times. PER WK, A B EA: I min 30 see 10 see I min 30 see 10 see ti ti ti ti PROGRAM I hr 1/2 hr 1/4 hr IO min 5 min 1 x x x x x x x z MISSOULA (4 AM) Missoula County -Map Location B-3 tee SRDS consumer market map and data at beginning KGMY R'AiB Media Code Mission Broadcasters, Inc., Box 1495, Missoula, Mont ['hone KGMY: Programmed for adults and mature students. NEWS: UI'I on hour, network on half hour. Morning, midday and evening report. MUSIC: pops -standard, basic format. Classical, 8:30-10 pm. Religious: 6-9:30 am, 10 pm -12M. Contact Representative for further details. Recd 8/28/68. President -Carl E. Perry. Manager -Dennis West. Advertising Sales Rest. 250 w.; 1450 be. Operating schedule: 6:00 am -midnight. MST. 15% on time charges only; no cash discount. General: la, 2a, 3a, 4b, 9d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b, 21b, 21d, 23a, 29b, 29a. Contracts: 40a, 44a, 46, 51b. Comb.; Cont. Discounts: 60e, 801, d. Cancellation: 70a, 70e, 71a, 73b. Prod. Services: 82. Affiliated with KBS Radio Network. Affiliated with American Entertainment Network. No. 1 Eff 4/18/68-Rec'd 5/23/88. PER WK, EA: I ti 10 ti 20 ti 30 ti 40 ti 50 ti 75 ti 30 sec sec: 20% of 30 -sec. 1 min: extra 20%. Guaranteed time: extra 20%. 8. PROGRAM lx I3x 26x 1 hr /2 hr / min KGVO x I04x R A',B 260x Media Code KGVO Broadcasters. Inc., Box 1405, 340 Main St.. Missoula, Mont Phone Tele- type KGVO: Programmed for general Interest and adulta. NEWS: network with 6 man local news staff. Two and one half hours continuous news and information period 5-7:30 pm daily. Weekly editorials. SPORTS: all live home and away coverage of local university and high school basketball and football and daily sports news. Local legion baseball. FARM: daily 6:05 am farm news and noon market reports. Weekly county agent reports and livestock sale reports. MUS- IC: 70% middle-of-the-road, 10% country and western early mornings, and 20% standards and semi -classical evenings and Sun. Daily women's show 9:50 am. RELIGIOUS: church calendar Sat 10:10 am and Sun morning shows. Contact Representative for further details. Reed 7/31/67. President -Dale G. Moore. Vice-Pres. & Gen'l Mgr. -Lee Wahl. Station Manager -Gene Peterson. John C. Butler Co., Inc. Canada -Radio -Television Representatives, Ltd. 5,000 w.; 1290 kc. Directional -fame pattern day and night. Operating schedule: 5-1 am. MST. 15/0 net time. General: la, 2b, 3a, 4a, 9d, 5, 6a, 7b. 8. Kate Protection: 10g, 11h, 12g, 13g, 14g, 15a. Basic Rates: 20b, 21a, 22a, 23a, 24a, 25a, 26, 27, 28a, 28c, 29a, 30, 32a, 33b. Contracts: 40a, 41, 92b, 49a, 45, 48, 47a, 48, 49, 51a. Comb.: Cont. Discounts: 60a, 61a, 62b. Cancellation: 70a, 70e, 71a, 72, 73a. Affiliated with CBS ltadio Network. Member: CBS Radio Mountain Network, Silver Dollar Network. No. 17 Eff 3/1/67 -Reed 4/7/67. FREQUENCY IMPACT PLAN A -Mon thru Sat 7-9:30 am & 4:30-7 pm. B -All other times. 1 min 6íi ti 18 ti 24 ti ti 36 t sec 15 sec min sen sec PROGRAM la 26x 52x 104x I56x 260x 1 hr /2 hr /4 hr min min KYLT 1955 R A 11 Media Code Scottie Broadcasting Co., Box 1202, Missoula, Mont Phone Partner -W. L. Holler. Partner & Manager -Steve A. Schoen. Adam Young -Western States Radio Empire Division. Denver, Salt Lake -Bob Hix Co., Inc. Seattle, Portland-Feltis/Dove/Croghan, Inc. 250 w.; 1340 be. Operating schedule: 5:45-1 am. MST. 15% net; time only. MONTANA General: la, 2b, 3a, 9a, 5, 6a, 7b, 8. Rate Protection: 10b, 11b. 12b, 13b, 14b, 15a. Basic Rates: 21d, 22b, 23a, 24c, 25a, 26, 28b, 28c. Contracts: 40a, 46, 47a. Comb.; Cont. Discounts: 60f. Cancellation: 70a, 70e. 715, 73a. Prod. Services: 82. Affiliated with American Contemporary Network. Member Western States Radio Empire. EIT 10/68-Itec'd 10/7/68. PER YR: 100x 250x 300x 600x 750x PER W K: 12 ti 18 t1 24 ti 30 ti 36 ti 1 min sec PROGRAM PER YR: 250x 12 ti 300x 18 Ii 5 min /2 hr -3x 5 -min. 1/4 hr -2x 5 -min. 600g SO ti 6.30 KYSS 1959 Media Code Garden City Broadcasting, Inc., Box 1383, 112 W. Front, Missoula, Mont Phone Pres. & Gen'l Mgr. -Chester M. Murphy. Aºs't. Mgr. & Proa. Dir. -James Goodrich. Edward Petry & Co., Inc. 5,000 w. days; 930 ke. Operating schedule: 6 am -local sunset daily. MST. 15% on net time only; 30 days. General: la, b, la, 4a, 5, (30, 7b, 8. Rate Protection: 10a, 18. Basic Rates: 20a, 21b, 22a, 221). 23a, 24c, 28, 28c. Contracta: 40a, 44a, 515. Comb.; Cont. Discounts: Bob. 60e, 60f, 60h, 601, 62b. Cancellation: 73a, 73b. Prod. Services: 82. Affiliated with American Information Network. Affiliated with MBS Radio Network. Member: Intermountain Network. No. 27 Eff 6/1/68 -Reed 8/26/68. In 26x 52x x 260x 312x 624x 1 min SATURATION PLAN A -Mon lieu Sat 7-9:30 am & 9:30-7 pm. 1i -All other times. A I min 30 see IO see I min 30 sec to see 12 ti ti ti ti ti PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 x x x x x x x x PLENTYWOOD Sheridan County -Map Location H-1 KPWD(FM) 1962 R A 1 Media Code Empire Broadcasting Corp., 1st & Main, Pientyw'ood, Mont Gen'l & Nat'l Sales Mgr. -Lee J. Letss. Sales Manager -Jay Michael. ERP 884 w.; me. Operating schedule: 6 am -6:30 pm. MST. 15% on time; no cash discount. General: la, 2a, la, 4a, 5, 6a, 7b. Rate Protection: 10a, lia, 12a, 13a, 14a. Basic Rates: 20a, 22a, 29b, 25a, 28c. Contracte: 40a, 41, 45. Comb.; Cont. Discounts: 60a, 60e. Cancellation: 70a. 70d, 71a. Rates effective Rates received March 20, min 30 sec 1 min 30 sec 1 ti ti....._ ti ti ti ti _ ti ti..._ ti ti seconds -50% of 1 -minute rate. (This listing continued on next page) November 1, 1968 Spot Radio Stations 557

45 MONTANA Plentywood-K P W D (FM) -Continued 8. PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti ti ti ti..._ tl..._ ti ti ti ti RED LODGE Carbon County -Map Location E-4 KRBN 1961 Media Cade Carbon County Broadcasters, Inc.. Box 908. Red Lodge, Mont Phone General Manager -Bob Davies. Office Manager -Eva Davies. Chief Engineer -Lee Fields. Continental Radio Sales w. deys. 250 w. nights; 1450 hr. Operating schedule: 6 am -10 pm. MST. 15/0 net time only within 30 days. 5. GENERAL RATE POLICY Affiliated with American Contemporary Network. Affiliated with American Entertainment Network. Affiliated with American Information Network. Member: The Intermountain Network. Eff Recd 4/27/64. Ix ISx 26x 52x I04x I56x 260x 312x 1 min sec _ PROGRAM I hr I/2 hr 1/4 hr IO min 5 min tl -..._._ ti..._._..._.._ ti.._-..._..._._ ti ti ti._ ti SHELBY Toole County -Map Location D-1 KSEN Media Code Tri -County Radio Corp.. Toole County State Bank Bldg.. Shelby, Mont Phone KSEN: Program for adulte and general interest. FARM: 6-8 am. five 15 min network and local news, county agent reports, weather, school bus schedules. 8 am -noon air personalities with road reports, auie, comedy, mobile unit reports, local and network new;, general popular music. Noon -1 pm farm news, grain and livestock reporta. 1-5 pm entertainment with air personalities, stock market, network and local news and sports hourly, women's features, general popular music. 5-7 pm news, sports, interviewe, stock market, weather, commentary. 7 pm -12M air personality with sports, network and local news, current hits and general popular music. SPORTS: local area football. basketball and baseball play-by-play, network sports events. NEWS: 2 man news department, 8 stringers, 4 mobile units, 1 plane. Contact Representative for further details. Recd 8/7/67. President -John Lyon. General Manager -Jerry W. Black. Sec'y & Trees. -Jean Lyon. Adam Young -Western States Radio Empire Division. Seattle, Portland-Felts/Dove/Croghan, Inc. Denver, Salt Lake -Bob Hia Co., Inc. 5,000 w.; 1150 ke. Directional nights. Operating schedule: 6 am -midnight. MST. 15/0; time only. General: la, lb, 2a 2b, la, 3b, 3c, 3d. 4a, 4d, 5, 6a, 7b. 8 Rate Protection: 10d, 11d, 12d, 13d, 14d, 15a, 15b, 15e. 16. Basic Rates: 20a, 20b, 21a. 21b, 21d, 22a, 22b, 23a, 24b, 24c, 25a, 27, 28a, 28c, 29a, 29b. Contracts: 40a. 94a, 44b, 46, 47a, 48. Comb.: Cont. Discounts: 60a. 60e, 61a. Cancellation: 71a, 73a. Prod. Services: , 82. Affiliated with American Information Network. Member: Western States Radio Empire. Eff 10/68-ltec'd 10/7/68. PER YR: IOOx 250x 300x 600x 750x 12t1 18 ti 24ti 30tí 36 ti 1 min sec PROGRAM PER VR: 250x 300x 600x 12 ti 18 ti SO ti 5 min /2 hr -3z 5 -min. 1/4 hr -2z 5 -min. SIDNEY Richland County -Map Location H-2 KGCX 1926 n,,n Media Code KGCX, Inc., Box 31, Sidney, Mont Phone Studio: Hapip Bldg, WSlltaton, N. D. Phone General Manager -E. C. Krebsbach. Station Manager -Dale C. Wilson. Jack Masie & Company. Inc. West Coast-Feltiu/Dove/Croghan, Inc. 5,000 w.; 1480 kc. Directional -same pattern all bouts. MST. 15/0. 5. GENERAL ADVERTISING See Boded regulations General: la, 2a, 2b, la, 4a, 4d, 5, 6a, 8. Rate Protection: 15b. Basic Rates: 22a. Contracta: 40a. 41, 42a, 45, 47a. Comb.; Cont. Discounts: 60a, 60e. Cancellation: 71a, 72, 73a. Member: Dakota Salesmaker Stations. Eff 5/1/66-Rec'd 4/22/66. I min 30 see I min 30 see 1 z._.._..._ x._.._..._ x x x..._ x._.._._ x seconds -50% of applicable 1 -minute rate. SATURATION PACKAGE (Must be used ln 7 days) 5 ti I O ti 25 t1 50 ti 1 min sec PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min I x..._.._..._._.._.._ (CR) WOLF POINT Roosevelt County -Map Location H-1 KVCK 1957 Media Code Line Broadcasting Co., Radio Block, Wolf Point. Mont Phone KVCK: Programmed for adulte and general interest. AIR PERSONALITIES handle all segmenta. MUSIC: standard, middle-of-the-road, and country. Feature sports, news. personalities, farm programming, public service. Also feature telephone interviewa, dally editorials, women's show, weather and road reports. Reo'd 8/9/67. General Manager R. E. Coffey. Station Manager -Ciare Hekkel. Contact station direct. 1,000 w. days; 250 w, nights: 1450 ka Operating schedule: 6:00 am -10:00 Dm. EST. 15% to recognized agenda. No cash discount. General: la, 2a, 2b, la, 3b, 3e, 3d, 4a, 4e, 5, da, 7a, 8. Rate Protection: IOg, 11g, 126, 136, 14g, 15a, 15b. Basic Rates: lob, 21a, 21b, 21d, 22a, 22b. 23a, 23b, 24b, 25a, 26, 28a, 29a, 30, 32a, 33b. Contracte: 40a, 41, 42a, 43, 99a, 94b, 45, 46, 47a, 49, 51a, 51b, 51e. Comb.; Cont. Discounts: 606, 61a, ßlb, 62b. Affiliated with MBS Radio Network. Member: Western States Radio Empire. Eff 3/1/66 -Reed 3/4/68. 1 min 30 sec 8 per wk or 52 tl..._.._ _.._...._ per wk or 104 ti._ per wk or 156 ti per wk or 280 t1..._.._._.-_._...-_-_ per wk or 312 tl.._._.-... _..._._ PROGRAM 5 min 6 per wk or 52 ti.._... _ ,... _ per wk or 104 tl..._.._._._.._._._ per wk or 156 tl..._..._..._...,.._ per wk or 260 tl.._...._......_...-_._ /4 hour -2 times 5 -minute rate. 1/2 hour -3 times 5 -minute rate. 558 Spot Radio Stations November 1, 1968

46 i 2 I N i r7 I v I t- Z < 2 tq Y h I,o I,E Ó *ó 52 d 32 e = Qm áá } Ú i t-,_. _ z i # J a yñ OO w w c A. Ñ m \Sg o óta A o ^ 1 á - " Q Z m Z *% 0 0 o` a# i i 3i Ú = w = _ < V = R LL i#0 -r# = - WN2 2' c - N o ó a ù--t- m < A W N tan - E v F ñ o Q r Q Y 2o Z V º G d o ~ `' ó g,o Ó Z E S g $ oc o z Q á -c0 CO ñ - t7 m ` ó 1:2' ILu J ó o ` ` ). Z. 8 <.,>, óf Z Z m 8 * J Z m.... _ o W V Z j ó.. - _LL z K z } J s_ W Z Q a zz ó 3 3 V á q v ó Ño m h =i W C) = w co * _# Y Y } T># V + º W á t g sa o z Q ÿ } _ ti >< x zó Z LL! U 0 ó > á $ ó ZQo+ Z t Z Oä tz 1 ïa U a mq = Z ñ Q eue } < 9-3 Á ÑJìQ w _ o - ` *-' i - Ezj a =.- 0 m 3 ó á )-- 3 o z z o z m ó c1 J O w j >,* g Y Q W á Y h C Y :7_. w m ' vs eó1p # Z v 4 5 V Q 0 o 3 I 1 S = t Q ( 1 iljn r Z ÑvQ w 3 a a _ O >.- C Z m U Q: m º Z - Y...cc m Z G t m Z o w = cn Z e 3 t Z ió > ó 8 o _ O O Z W vo á 3 o 0 Ta Ó. G >- o< z Z, L., ó w - }1 et _ - U O, _Z -± 2 oc Z Z w } o LLo V Q O U U - m G N t: W Z s n Q o< W º w y} I U CO _ x á - 9NIWOAM z - a ( \ z Z C a`, o 0 Z ó Q w = 2 0 d p ÿ Oc d >.... r- d y. W 1[ C Y VJ 0 J!e' O< V N Q C Q Q z j 00SZ.0 Qó t~ Z Q xy t...4) 1 O w l- \ c_-»' t V 1.:7,'"- W $ i Q - o it cd =c d L a _ C] L = O N a io Ñ W,n CD.s.-. > ca ~ - ~ Ç J Q L t- ca LU e3,ó W ó Q - y Z N 0 `\` ( s,\ ape 0 a d d{._ E rñ á ln e z * tq M I] Ov I a NEBRASKA ADDITIONAL DAILY MEDIA CITIES NOT SHOWN ON STATE MAP RADIO Wayne-Wayne County Radio Household Data NOTE: County -by -county estimates of Radio Household Data no longer appear in SRDS. With the advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by -county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Negro Population Data (January 1, 1968) STATE TOTAL ,800 Omaha 30,500 METRO AREAS Total Metros 33,500 Lincoln 3,000 _ [ N 1 cn 1 I..> 1.D November 1, 1968 Spot Rodio Stations 559

47 NEBRASKA State, County, City, Metro Area Data State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. CITIES AND COUNTIES - This list shows counties in which cities are located. Cities are first, counties next. Fremont -Dodge Grand Island -Hall Hastings -Adams Lincoln -Lancaster Omaha -Douglas Estimates for: STATE COUNTY -Map Loe. Population Households City 1/1/68 I/I/68 Metropolitan Area (000) (000) ($000) Consumer Spendable Income % Distribution of Families Per Household to to to to and (S) over -Total Retail Sales- Per Household ($000) (S) Food ($000) Retail Sales By Selected Store Types Drug General Mdse. Apparel Home Furs, ($000) ($000) ($000) ($000) Automotive ($000) Service Station ($000) Passenaer Cars 1/1/68 (000) Farm Population 1/1/68 (000) Gross Farm Income 1967 ($000) NEBRASKA STATE TOTALS 1, ,998,676 8, ,537,362 5, ,284 82, , , , , , ,977,214 ADAMS E -4t Hastings ANTELOPE F-2 ARTHUR C-3 BANNER B-3 BLAINE D-2 BOONE F-3 BOX BUTTE B-2 BOYD E-1 BROWN D-2 BUFFALO E-4 BURT G-2 BUTLER F-3 CASS G3 CEDAR F-2 CHASE C4 CHERRY D-2 _._ CHEYENNE B -3t CLAY F-4 COLFAX F-3 CUMING G-2... _._ CUSTER E-3 DAKOTA G-2. DAWES B-2 DAWSON E-4 DEUEL C-3 DIXON G-2 DODGE G-3 Fremont DOUGLAS G -3t Omaha Omaha Metro Area. DUNDY C-4 FILLMORE F-4 FRANKLIN E-4 FRONTIER D-4 FURNAS D-4 GAGE G-4 GARDEN C-3 GARFIELD E-2 GOSPER D-4 GRANT C-1 GREELEY E-3 HALL E-4 Grand Island HAMILTON F-4 HARLAN E-4 HAYES D-4 HITCHCOCK D-4 HOLT E-2 HOOKER D-2 HOWARD E-3 JEFFERSON F-4 JOHNSON G-4 KEARNEY E-4 KEITH C-3 KEYA PAHA E-1 KIMBALL B-3 KNOX F-2 LANCASTER G -4t Lincoln Lincoln Metro Area LINCOLN D-3 LOGAN D-3 LOUP E-2 McPHERSON D-3 MADISON F-2 MERRICK F-3 MORRILL B-3 NANCE F-3 NEM AHA G-4 NUCKOLLS F-4 OTOE G-4 PAWNEE G-4 PERKINS C-4 PHELPS E-4 PIERCE F-2 PLATTE F-3 POLK F-3 RED WILLOW D-4 RICHARDSON G-4 ROCK E-2 SALINE F-4 SARPY G -3t SAUNDERS G-3 SCOTTS BLUFF B ,399 64,351 18,499 2,152 3,402 2,163 16,574 32,321 6,413 11,363 63,893 23,146 19,529 44,574 21,661 10,244 22,357 44,019 19,283 20,291 24,021 36,154 30,574 24,170 47,295 8,608 14,358 92,816 67,987 1,259,649 1,108,388 1,637,051 7,805 20,158 10,592 8,626 17,051 60,713 9,067 5,250 5,072 3,175 7, ,683 77,102 19,429 12,003 3,892 10,798 26,264 3,071 12,817 26,178 12,014 15,990 22,118 4,338 26,117 23, , , ,826 79,181 2,714 2,270 1,448 60,187 18,499 17,294 10,825 18,514 17,324 42,425 9,763 11,501 25,858 15,678 58,577 15,080 38,701 32,815 5,226 28, ,630 37,863 94,229 8,640 7,925 6,826 10,760 9,720 6,759 6,877 9,156 4,786 9,391 7,561 8,179 6,665 7,646 5,967 8,831 9,394 8,857 6,862 6,483 6,654 7,963 7,701 8,422 7,531 8,523 6,903 7,886 9,138 10,501 9,732 10,278 8,484 6,697 8,085 9,275 8,483 7,495 10,188 6,481 6,674 9,338 8,316 8,148 8,463 7,304 11,012 6,710 8,924 6,550 8,774 7,366 7,838 6,788 7,955 9,178 8,506 8,648 6,284 9,564 9,357 9,564 8,478 7,982 6,879 6,582 7,278 7,170 9,399 7,314 7,746 7,310 7,945 7,627 10,850 7,812 6,148 7,578 7,895 8,856 8,329 6,615 6,980 9,442 6,666 8, (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. 58,252 54,496 19, ,133 14,162 25,164 5,414 8,780 56,155 17,271 11,836 21,106 18,576 10,308 17,448 27,160 10,898 18,252 19,657 25,350 19,788 22,484 40,111 6,419 10,724 72,608 51, , , ,985 6,494 15,032 8,479 5,221 13,691 42,121 4,029 4,359 2,912 1,868 6,122 80,422 61,641 13,520 6, ,020 21,206 3,526 9,237 21,960 9,224 10,611 18,217 1,721 16,470 17, , , ,073 55, ,301 15,117 12,754 7,462 11,926 16,898 29,904 5,376 6,453 23,321 14,277 46,273 12,232 32,268 24,165 4,031 26,140 20,803 26,587 74,389 6,339 6,711 7,195 1, ,541 5,876 7,129 4,040 7,256 6,646 6,103 4,040 3,620 5,117 8,886 7,331 5,465 3,878 5,831 5,445 5,584 4,984 7,834 6,487 6,355 5,156 6,169 6,912 5,627 5,387 5,035 7,059 4,994 6,473 5,614 6,811 5,200 4,527 5,381 3,832 5,494 6,802 6,444 6,766 5,083 5,883 1,421 5,802 5,288 10,074 5,309 6,575 5,211 5,279 7,559 3,375 5,454 4,635 4,973 5,275 4,973 5,935 2,862 1,361 1,195 6,808 5,859 6,932 5,042 4,990 7,130 5,600 4,200 6,088 7,046 5,599 5,986 6,404 7,384 6,133 5,103 6,329 1,642 4,681 7,085 9,351 8,732 2, ,610 4, ,272 8,367 3,116 1,973 5,159 2,881 2,051 2,845 4,972 2,504 2,896 3,157 4,629 5,030 3,509 7, ,255 11,854 9, , , ,594 1,053 2,681 1, ,777 8, ,010 11,469 2,393 1, ,068 3, ,125 3,681 1,208 1,412 3, ,663 2,699 46,073 43,301 46,073 9, ,540 2,141 2,181 1,306 2,452 2,534 5,933 1, ,517 2,366 8,216 1,630 5,350 3, ,376 5,391 5,305 13,231 2,428 2, , , ,833 1,360 24,988 23,037 29, , ,612 3, ,375 10,910 11,375 3, , , ,008 6,128 5, , , ,014 1,056 1, , , , ,190 5,256 4, , , , , , ,726 9, , , ,138 65,813 61,267 65,813 5, , ,623 1,139 2,156 1, , ,402 1, ,045 4,389 4, , , , , ,283 1, ,697 3,697 40,973 39,539 46, , ,975 3, , ,460 15,571 16,460 4,007 4, , , , , , ,690 2,919 2, , , , ,054 1, , ,343 2,034 47,069 46,210 52, , ,830 4, , ,998 12,598 12,998 2,972 2, , , ,393 1, ,522 1,150 1,794 4,520 11,886 11,156 5,126 2,402 5, ,524 9,483 2,142 1,139 3,421 2,538 1,871 4,139 5, ,509 1,923 4,325 2,043 7,202 5,761 2,137 1,615 11,460 10, , , ,235 1,642 2, ,692 7, ,854 10,156 4,434 1, ,084 1,502 2,181 3,921 1,256 1,888 3,503 3,568 1,930 49,185 46,516 49,185 9,348 9,435 2,800 1, ,293 3,588 6, ,368 4,429 2,442 6,207 1,424 7,618 4, ,339 3,979 6,888 15,121 4,948 4,663 2, , ,389 1,288 1,659 2,480 2,639 1,271 1,601 2,269 2,245 2,696 1,312 2,866 2,172 2,338 4, ,446 7,084 4,445 50,883 41,400 67,406 1,383 1, ,084 2,181 5, ,115 7,780 4, , ,055 2, ,379 1, , ,628 1,623 23,819 19,500 23,819 8, ,788 2,157 1,311 1,294 1,037 1,752 3, ,158 2,614 7,160 2,468 2,970 1, ,002 3,355 2,889 7, ,542 28,289 4,168 7,737 4,638 22,838 18,195 7,771 8,663 34,119 38,119 25,605 23,920 35,533 11,452 37,697 23,010 23,505 24,230 83,292 40,789 15,154 10,829 58,165 9,804 26,134 44,056 48,143 11,614 27,788 10,788 11,770 18,719 30,619 11,020 6,762 10,389 6,759 11,934 33,957 32,587 11,287 8,543 12,609 30,538 2,534 13,607 19,127 10,365 21,113 16,917 6,507 13,186 33,924 27,968 31,648 4,098 5,503 3,548 27,076 22,277 17,090 11,641 14,321 19,908 22,763 10,697 15,211 27,531 22,702 36,788 28,103 13,422 24,509 9,307 21,234 26,104 32,540 60, Spot Radio Stations November 1, 1968

48 Lar! NEBRASKA State, County, City, Metro Area Data Estimates for: STATE COUNTY -Nap Loe. City Metropolitan Area SEWARD F-4 SHERIDAN C-2 SHERMAN E-3 SIOUX B-2 STANTON F2 THAYER F-4 THOMAS D-2 THURSTON G-2 VALLEY E-3 WASHINGTON G-3 WAYNE F-2 WEBSTER E-4 WHEELER E-2 YORK F-4 Population Households 1/1/68 I/I/68 (000) (000) (3000) Consumer Spendable Income Per Household (S) ,626 6, ,141 8, ,320 6, ,774 9, ,791 6, ,354 6, ,954 8, ,283 8, ,788 6, ,540 7, ,088 7, ,659 9, ,336 6, ,319 7,454 % Distribution of Families to to to to and over Total Retail Sales - (5000) Hoú(S) 21,938 5,090 17,173 6,530 5,653 4, ,412 2,043 17,082 6,422 1,156 3,303 9,676 6,243 10,887 5,285 15,540 3,944 16,371 5,587 8,912 5, ,368 23,708 5,304 Retail Sales By Selected Store Types General Home Food Drug Mdse. Apparel Furn. (5000) ($000) (5000) ($000) ($000) 3,974 3,405 1, , ,417 1,775 3,524 2,481 1, , , , , ,237 1, Automotive ($000) Service Station (3000) 4,881 2,282 3,252 1,854 1, ,977 2, ,648 1,172 2,031 1,372 2,672 1,341 2,988 1,226 1, ,459 2,008 Passen- Farm Gross ar Popu- Farm Cars little,' Income 1/1/68 1/I/ (000) (000) (5000) ,378 26,108 12,178 13,122 32,288 20,083 3,513 17,620 13,766 28,416 38,933 10,021 5,786 33,415 (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. NEBRASKA THIS STATE OBSERVES DAYLIGHT SAVING TIME. STATE NETWORKS Beef Empire Stations Comprised of: KCSR-Chadron, Neb. KVSH-Valentine, Neb. WJAG-Norfolk, Neb. KCOL-Fort Collins, Colo. Media Code Business Office: e/o WJAG, 309 Braasch Ave., Norfolk, Neb Phone Vire -President-Bob Thomas. See individual station listings. Omaha, Lincoln -Paul Abets. Denver -Bob Hix Co., Inc. 15% on net time only: no cash discount. General: la, 2h, 3d, 4a, 5, 6a, 7b. Rate Protection: 10b, llb, 12h, 13b, 14h. 16. Basic Rates: 20h, 21a, 22b, 23a, 24a, 24c, 25c, 28a, 290, 33h. Contracts: 40a, 41, 45, 46, 470, 49, 50, 51b. Comb.: Cont. Discounts: 60f, 61a, 81h, 62d. Cancellation: 70a, 70c, 71a, 72, 736. Rates effective May Rates received April 5, Comparable schedules on 3 stations 5%: on 4 stations 10%. Home Town Radio Group Comprised of: KCSR-Cbadron KODY-North Platte KRGI-Grand Island KOLT-Scottsbluff KFOR-Lincoln KVSH-Valentine WJAG-Norfolk KMNS-Sioux City, Ia. Media Code Business Office -Box 391, Stuart Bldg., Lincoln. Neb Phone Omaha phone Co-ordinator-Paul Abele. McGavren-Guild-PGW Radio, Inc. Omaha, Lincoln -Paul "Red" Abele. 15% on net time only; no cash discount. General: la, 2h, 3d, 9a, 5, 65, 7b. Rate Protection: 10b, 11b, 121). 13h, 14h, 16. Basic Rates: 20h, 21a, a, 24a, 24c, 25e. 28a, 29a. 33b. Contracts: 40a, 41, 45, 46, 47a, 49, 50, 51b. Comb.: Cont. Discounts: 60f, 111a, 0113, 62d. Cancellation: 70a, 70e, 71a, 72, 73h. Elf Reed 10/29/62. Hometown Stations combine to earn these discounts. from the earned frequency rates: 2 stations 6 stations.. 20% 3 stations 5% 7 stations.._.._... 25% 4 stations 10% 8 stations... 30% 5 stations 15% If minimum of 10 spots weekly in used on each station, discount will be allowed on full number of spots used on every station. It less than 10 are used on some stations, discount will apply only on the number of announcements used on every station; remaining announcements will earn 1 -station rates. Nebraska Rural Radio Stations Comprised of: KRVN-Lexington KEYR-Terrytown Media Code Business Office -c/o KRVN, Lexington, Nebr Phone General Manager -Max Brown. Avery-Knodel, Inc. Omaha, Lincoln-Soderlund Company. Denver -John L. McGuire & Co. 15/0 net time. General: la, 2a, 2h, 3a, 40. 5, 6a, 7b. Rate Protection: 10b, llb, 12b. 13h, 14b. 15h. Basic Bates: 20h, 21d, 22a, 22b, 23a. 24b, 25a, 27, 286, 28e, 295, 30, 32a. Contracts: 40a, 41, 92b, 44a, 45, 46, 47a, a, 51h. Comb.; Cont. Discounts: 60h, 60e, 60f, Ooh, 61a, 62d. Cancellation: 70a. 70c, 715, 73a. SPECIAL Total frequency discount on KEYR may be earned by combining KRVN frequency and KEYR frequency. ALLIANCE Box Butte County -Map Location B-2 See SUDS consumer market map and data at beginning KCOW 1949 Subscriber to the NAB Radio Cede Media Code KLOE, Inc., Box 600, Alliance, Neb Phone KCOW: Programmed for general interest. AIR PERSONALITIES handle all segments. 6 am - 6 pm general popular music, current hile, middle-ofthe-road, country and western. 6:30-7 pm standards, string orchestra. 7:30-10 pm current hits, rock, rhythm and blues. NEWS: network at :55 most hours. News director edits 4 local newscasts daily. All segments have brief features. FARM: 6:15 am daily university report. Livestock 7:15 am & 12:15 pm daily. Farm news 12:25 pm daily. Closing grain and markets 1 pm daily. Stock market 6:15 pm. Weekly reports by county agent and state agronomist. SPORTS: all college and high school aborts, pro football, network events. Audience participation M -F 3-3:30 pm. Contact Representative for further details. Rec'd 7/10/67. General Manager -Don Gill. Denver -Intermountain Network. Hometown Radio Group blankets the Great Plains 1,000 w. days, 250 w. nights; 1400 kc. Operating schedule: 6:00 am -10:00 pm weekdays; 7:00 am -9:00 pm Sun. MST. None; all rates net to station. 5. GENERAL ADVERTISING See Boded regulations General: la, 2h, 3a, 3b, 3c, 3d, 4a, 5, 6a, 7b. Rate Protection: 10h, 11b, 12h, 13h, 146. Basic hates: 20h, c, 22h, 23a, 24h, 24c, 25a, 26, 28a, 28c, 29a. Contracts: 400, 41, 44a, 45, 46, 475, 49, b. Comb.; Cont. Discounts: 60a, 60f, 610, Cancellation: 70a, 70c, 71a, b. Prod. Services: 80. Affiliated with ABC, MES Radio Networks. Member: Intermountain Network. ER 5/1/67-Rec'd 5/29/87. ix 26x 52x 104x 156x 312x 365x 1000x 1 min sec ti 24 ti 36 ti 48 ti 1 min sec BTA; all spots must be run within 7 days. 8. PROGRAM lx 26x 52x 104x 156x 312x 365x 1 hr /2 hr /4 hr min min AURORA 90 0 of Nebraska PLUS 83 counties in South Dakota, Iowa, Minnesota, Wyoming & Kansas. Over 2 Million People 670,140 Radio Families Retail Sales $3.4 billion Gross Farm Income $3.28 billion Hamilton County -Map Location F-4 See SItMS consumer market map and data at beginning KROA(FM) 1967 Media Code Capitol Broadcasting Inc., 1111 K St., Aurora, Neb Phone President -James E. Kamas. Station Manager -Herbert Roszhart. ERP w mc. Stereo. Operating schedule: 6 am -midnight. CST. Antenna ht.: 300 ft. above average terrain. 15/0. General: la, 3a, 9a, 4d, 5, 6a, 7b. Basic Rates: 20h, 21h, 23a, 246, 29a. Contracts: 40a, 44a. Comb.: Cont. Discounts: 606, 60e. Cancellation: 70a, 70e, 71a. Prod. Services: 82. ER 1/1/68-Rec'd 4/15/68. le k immunize:..,:. tcÿ_ nfii,,r'i Z r -! I min 30 see 10 see 1 x x PROGRAM I hr 1/2 hr 1 x BEATRICE (1 AM; 1 FMl Gage County -Map Location G-4 KWBE 1949 NAB Media Code MIA Enterprises, Inc., Box Sherman and Mary Sta., Beatrice, Neb Phone Pres. & Gen'l Mgr. -Gordon C. Bud Penti. Nat'l & Reg. Sales Mgr. -Mrs. Maxine Pentz. Grant Webb & Company. Omaha -Al Larson. 1,000 w. days; 250 w. nights; 1450 he. Operating schedule: 24 hours daily. CST. 15/0 time only; 10th of month. General: la. 2a, 3a, 3d, 4a, h, 8. Rate Protection: 10h, 11b, 126, 13h, 14h, 15a, 16. Basic Rates: 20h. 21d. 22b, 23a, 24b, 25a, a. 28c. 290, 32h. Contracte: 40a, 41, 92b. 44a, 45, a, 48, 49, 51b. Comb.; Cont. Discounts: 60b, 60g. 601, 61e, 62b, 62d. Cancellation: 70h, 70d, 71a. 72, 73b. Prod. Services: No. 7 ER 1/8/68 -Reed 1/4/68. I ti 3t1 5ti 10tí 20tí 30f) 1 wk ,í 13 wk wk wk SECONDS 1 wk wk wk wk All spots scheduled BTA. ii (Beatrice continued on next page) KCSR Chodron, Neb. 'Q! KFOR Lincoln, Neb. KMNS Sioux City, Iowa KOLT Scottsbluff, Neb. KRGI Grand Island, Neb. KODY North Platte, Neb. KVSH Valentine, Neb. WJAG Norfolk, Neb. Schedules bought in combinations of three or more stations achieve substantial savings wrl i. &Je I Represented by McGavren-Guild-PGW Radio, Inc. November 1, 1968 Spot Rodio Stations 561

49 NEBRASKA Beatrice -Continued KWBE-FM 1962 Media Code Mia Enterprises, Inc.. Box 1450, Sherman and Mary Ste., Beatrice, Neb Phone Pres. & Gen'l Mgr. -Gordon C. Bud Penta. National Sales Manager -Mrs. Maxine Pente. Grant Webb & Company. Omaha -AI Larson. REP 97,000 w.; 92.9 mc. Operating schedule: 24 hotus daily. CST. Antenna ht.: 350 ft. above average terrain. 15/0 time only; 10 days. See KWBE listing for ceded regulations. Rates effective March 1, (Card No. 1.) Card received July 5, SPECIFIED POSITION 1 min 30 sec 1 min 30 sec 1 ti ti _ ti ti ti ti _ ti U._ PROGRAM 55 min 1/2 hr 25 min 1 tl..._....._._._._......_. _ ti _._....._ ti _....._ Li...._..._ ti..._.._.._..._._ ti _ ti BROKEN BOW Custer County -Map Location E-3 of she State. KCNI 1949 Subscriber to the NAB Radin Code Media Code Custer Country Broadcasting Co., Box 561, Broken Bow, Neb Trojan Manager -Georgia A. Crawford. Soderlund Company w. days; 1280 he. Operating schedule: 6:00 am6:45 pm. CST. 15/0 time only; 10 days. 5. GENERAL RATE POLICY Political -Regular rates apply. Rates effective November 1, Mateo received October /PROGRAM RATES CLASS "A- ;6:00-6:00 am and noon -1:00 pm) 1/2 1/ hr. hr. min. min. wda. wds. : time..._ tames.._ times.._ times _ 104 times._ times áu ures _._. 312 times CLASS1260 "B" (8:00 am -noon and 1:00-6:45 pm) time times._ times times tames times times times CHADRON Dawes County -Map Location B-2 See SRDS consumer market map and data at begin- ning N,1 t1 KCSR 1954 R A B Media Code Community Service Radio Co., Box 931, 212 Bordeaux St. Chadron, Neb Phone KCSR: Programmed for adult appeal. MUSIC 51%: general popular with emphasis on standards, country and western and folk about 25%. TALK 11%: women's public affaire, commentary, telephone call -in. NEWS 20%: 5 min on hour, weather summary at :29. Major reports: 6:55-7:15 am, 8-8:15 am, noon -1 pm, 5:45-8 pm. Heavy local mobile units. FARM 5%: livestock and grain reports, news. RELIGIOUS 7%: sermons, services. ENTERTAINMENT 3%: comedy and variety. SI'ORTS 3%; university football, news. 6-7:30 am music, farm. 7:30-8:30 am news, entertainment, talk. 8:30-9 am religion. 9 am -noon music, talk, entertainment. 1-3:30 pm music, talk. 3:30-4 pm religion, music, talk. 4-5:45 pm music, talk. Product protection 10 minutes. Contact Representative for further details. Reed 9/27/68. Manager -Jack Miller. Vice -President-Bob Thomas. Sales Manager -Irvin Burkey. Hometown Radio Grp.-McOavren-Guild- 1'GW Radio, Inc. Omaha, Lincoln -Paul Abele. Mountain States -Bob Mix Co., Inc. 1,000 w. days; 610 he. Operating schedule: 6 am -local sunset weekdays; 7:15 am -local sunset Sun. MST. 15% on time only; no cash discount. General: la, 2b, 3d. 4a. 4d, 5. 6a, 7h. Rate Protection: 10b, h, 13h, 14b, 16. Basic Rates: 20b, 21a, 221). 23a, 24c, 25a, 28a, 29a, 33b. Contracts: 40a, 41, 45, 46, 47a. 49, 50, 51b. Comb.; Cont. Discounts: 60f, Ola, 0113, 62d. Cancellation: 70a, 70e, 71a, 72, 73b. Prod. Services: Time considered saleable when not renewed at least 2 weeks before expiration date. Member: Beef Empire Stations; Hometown Radio Group. Etf 3/1/67-Rec'd 1/25/67. AA -Mon thru Sat sign -on -9 am, 11:45 am -1:15 pm & 4 pm -sign -off. A -Ail other times. 1 MIN: 1íi 6t1 12tí 18 ti 24 ti 1 wk._.._ wk..._..._.._.._ wk wk._ _.._ wk._.._.._..._ wk wk _ wk /30 sec: 80% of 1 -min. 8/10 sec: 50% of 1 -min. All spots, regardless of length, combine for frequency. Schedules do not have to run consecutively to earn number of weeks frequency. Rateholders: minimum 2 per week. ID's may not be used. COLUMBUS (2 AM; 1 FM) Platte County -Map Location F-3 KJSK Media Code KJSK, Inc. Box 99, Columbus, Neb Phone President -George Bull Anderson. Station Manager -Milo Kincaid. George T. Hopewell, Inc. West Coast-Biddick Company w. days; 900 ke. Operating schedule: Sunrise to local sunset. 15/0 time only; monthly. General: la, 2a, 3a, 3d, 9b, 4d, 5, 6a, 7a, 8. Rate Protection: 10e, lic, 12e, 13f, 14f. Basic Rates: 20b, 21a, 21h. 22a, 22b. 23a, 24b, 25a, 28b, 28e, 29a, 33b. Contracte: 40a, 41, 42d, 44a, 45, 46, a. Comb.; Cont. Discounts: 60b, 60g, 61a, 62d. Cancellation: 70a, 70e, 71a, 72, 73b. Prod. Services: , 82. Member: National AgRaadio Groups, Inc. Eff Recd 7/29/68. Ix 26x 52x 104x 156e 1 min sec PROGRAM lx 26x 52x I04e 156x 1/2 hr /4 hr min K J S K -FM 1964 Media Code KJSK Inc., Box 99, Columbus, Neb Phone President -George Basil Anderson. Station Manager -Milo Kincaid. George T. Hopewell, Inc. ERP 100,000 w.: mc. Stereo. Operating schedule: 6:30 am -10:00 pm Mon thru Sat; 7:3u am -8 pm Sun. 15% time only; monthly. General: la, 2e. 3a, 3d, 4b, 4d. 5. 6s, 7a, 8. Rate Protection: 10e, 11c, 12c, 13f, 14f. Basic Rates: 20h, 21a, 21h, 22a, 22b. 23a, 24h. 25a, 28h, 28e, 29a. 33h. Contracts: 40a, 41, 42d, 44a, 45, , 51e. Comb.; Cont. Discounts: Bob, 60g. 6la, 62d. Cancellation: 70a, 70e, 73a, 72, 73b. Eff Recd 8/4/66. lx 26x 1 min sec PROGRAM L 26e 1/2 hr..._ /4 hr min KTTT e 104e 156x e e Media Code City and Farm Broadcasting, Inc., Box th Ave.. Columbus, Neb Phone Vice-Pres. & Gen'l Mgr. -Ken Kilmer. Sales Manager -Joe Stavin. frog. & Prod. Mgr. -Ralph Nettland. Grant Webb & Company. Omaha-Soderlund Company. 500 w.; 1510 he. Operating schedule: Sunrise -local sunset. 15%: no cash discount. General: la, 2a, 2h, 3a, 9a, 4d, 5, 6a, 7a. Rate Protection: 10a, 13a. 14a. 15h. Basic Rates: 21a, 22b. 23a, 241). 25a, 28a. Contracta: 40a. 44a, 45, 46. Comb.; Cont. Discounts: 60a, 60e. Cancellation: 71a. ER Rec'd 8/9/67. 1 ti 6 ti 12 t1 18 ti 24 ti 36 ti 1 min sec CONTINUOUS WEEK 13 wk -5% 26 wk -10% 52 wk -15% Minimum second spots per week. COZAD Dawson County -Map Location E-4 KAMI 1965 Media Code Dawson County Broadcasting Corp., Box /2 Meridian Ave., Cozad, Neb Phone President-Wayman E. May. 1,000 w. days; 1580 he. Operating schedule: Sunrise -local sunset. CST. 15/0. General: la, 2a, 3a, 5, 6a. liute Protection: 10a, 140. Basic Rates: 20a, 21e, 23a, 24b, 24c, 25a, 29a. Contracts: 40a, 44a, 47e. Comb.; Cont. Discounts: 60a, 60f. Cancellation: 70a, 70e, 71a. Prod. Services: Affiliated with KBS. Eft 8/1/67-Rec'd 9/27/67. I3x 26x 52x 158x 312e 1 min sec 15 sec BULK SPOT PACKAGES min 30 see 15 see 1 14 ti ti ti To be used within 7 days. 8. PROGRAM Ile 26x 1 hr /2 hr._ /4 hr min FAIRBURY 52e e e Jefferson County -Map Location F-4 KGMT 1960 Media Code Great Plains Broadcasting Co., Inc., Box /2 Fifth St., Fairbury, Neb Phone Manager George E. Powers. Sales Manager -Darrel Junker. Program Director -Don Trimm. George T. Hopewell, Inc. Soderlund Company. 500 w. days; 1310 ke. Operating schedule: 6:00 am -local sunset Mon thru Sat: 7:00 am -local sunset Sun. CST. 15/0. General: la, 3a, 4a, 4d, 5, Oa, 8. Rate Protection: 15h. Basic Rates: 20a, 22h, 23a, 24b, 25a, 28a, 29a. Contracts: 40a, 45, 46, 97a. Comb.: Cont. Discounts: 60b, 60k, 61e, 62b. Cancellation: 70a, 70c, 71a, 73a. Affiliated with KBS Radio Network. Rates effective January 1, (Card No. R-1.) Rates received January 31, /PROGRAM 1/4 hr. 1 time timen _..._ times..._...-._.._..._ tlmea.._ -.-._ times timea._..._._._ times..._.._._...-._ times..._ FALLS CITY RATES 5 min min. or less Richardson County -Map Location G-4 KTNC 1957 Media Code Falls City Broadcasting Co.. Falla City. Neb Pres. & Gen'l Mgr. -Wm. Hardi. Vice-President-Zela Hardt. Program Director -Eleanor Holmes. George T. Hopewell. Inc. Omaha-Soderlund Company. 100 w.; 1230 he. Operating schedule: 6 am -midnight. CST. 15% on time only: no cash discount. General: la, la, 3e, 9a, 4e. 5, 6a, 7a. Rate Protection: lob, 11b, 12b, 13h, 14h. Basle Rates: 22b, 23a, 24a, 24b, 26, 29a. Contracta: 40a, 45, 46, 48. Comb.; Cont. Discounts: 60h, Ola, 61e, 62e. Cancellation: 70a, 70e, 71a, 73a. Affiliated with KBS and MRS. ER liec'd 10/9/68. Ix lox 20e 50e 100e 1 min sec PROGRAM le lox 20x 50x 100e 1 hr..._.._ /2 hr /4 hr min _ min one 10 spots. each,, spots. each 25 spots. eaca 4.80 (Used In day) 4.50 Time signals -l0 -seconds, each packages of 100 or more. FREMONT Sold only in Dodge County -Map Location G-3 See SUDS consumer market map and data at beginning KHUB 1939 R A B Media Code KHUB, Inc., 118 E. 5th St., Fremont, Neb Phone President -It. C. Snyder. Vice-Pres. & Sta. Mgr. -Vern Stacie. Sec'y & Oper. Mgr. -Frank Adams. Grant Webb & Company. Omaha, Lincoln -Al Larson. 500 w. days; 250 w. nights; 1340 he. Operating schedule: 5:30 am -10 pm. CST. 15/0 net charges; monthly. General: la, 2h, 3a, 3d, 4a. 5, 8s, 7a, 8. Rate Protection: 10e, 11e, 12e, 13c, 14e, 15a, 16. Basic Rates: 2013, 21b, 21e, 21d, 22a, 22h, 23a, 24h. 250, 28a. 28c, 29a. Contracts: 40a, 41, 44a, 45, 46, 47a, 48, 50, 51e. Comb.; Cont. Discounts: 60b, 60d, ß0e. 62d. Cancellation: 70a, 70e. 71a, 73b. Affiliated with American Contemporary Network. (This listing continued on next page) 562 Spot Radio Stations November 1, 1968

50 Frcrnont-K H U B -Continued Eft 9/1/68 -Reed 8/28/68. AA -6:30-9 am. 11:45 am -1 pm & 4:30-6 pm. 52x 156x 260x 312x 624x 1 min sec SATURATION ADVERTISING 1 min sec WEEKLY IMPACT SATURATION 12 ti 24tí 48t1 1 min sec 10 sec ID's, each PROGRAM x 5 min x x x /4 hr GRAND ISLAND (2 AM) Hall County -Map Location E-4 See SRDS consumer market map ning and data at KMMJ 1925 R A B begin - Media Code United Communications, Inc., Division at Cedar St., Grand Island. Neb Phone KMMJ: Programmed for general interest. FARM: 5:30-8 am. 11:30 am -1 pm. 2 farm specialists. markets, livestock consignments. interviews, weather news, general popular music. Entertainment, 8:15-11:30 am. air personalities, interviews, middleof-the-road music. hourly 5 min news, weather. Entertainment, 1-5 pm. middle-of-the-road music. 1 hour controversial talk and interview show. 1 hour women's program. hourly 5 min news, weather. Extended news, 5-6:30 pm. commentary, national. international, regional, local news. sports, weather, markets. Entertainment. 6:30-9 pm, air personalities, showtunes. film music standards, hourly 2 min news. weather. Sat pm: 3 hour personality rock show. Sun am: religious talk and music programs. Sun pm: 2 hour classical music concerts. Contact Representative for further details. Rec'd 8/9/67. Pres. & Gen'l Mgr. -Rex H. Lathen. Exec. Vice-Pres. & Com'l Mgr. -Willard Morton. Vitro-Pres./Programs & Prod. -Lew Cole. R -R Representatives. Inc. Denver -Bob Hix Co.. Inc. Kansas City -Eugene F. Gray Co. Omaha, Lincoln -AI Larson. Canada -Andy McDermott Sales Ltd w. days; 750 kc. Directional. Operating schedule: Sunrise -local sunset. 15% on time only; no cash discount. CST. 5. GENERAL ADVERTISING See ceded regulations General: 2a. 2b, 3a. 313, 3c, 3d. 4a, 4d. 5, 6a.7b. 8. Rate Protection: 10h, 11b b, 14h, 15a, 15h. Basic Rates: lob, 21a, 21h, 21d. 22a, 22h, 23b, 24b, 24c, 25a, , 28a, 29a, 29b, 33a. Contracts: 40a, 41, 42b, 42d, 94a, 45, a, 48, 49, 51a, 51b. Comb.; Cont. Discounts: 60a. 60d, 60e, 81a, 81b, 62d. Cancellation: 70e, 71a, a, 73b. Prod. Services: , 82. Rates effective June 1, (Card No. 14a.) Card received June 28, Class AA -Sign -on -9:00 am and 11:30 am -1:30 pm Mon they Sat. Class A-9:00-11:30 am and 1:30 pm -sign-off Mon thru Sat: all day Sun. 8. SPOT ANNOUNCEMENTS 1 min 30 sec 10 sec 260 ti.._.._ tl.._...-._.._-_-..._..._.._.._ ti ,..._....._ tl.._ _....._._ ti _ ti....._._...._.._ U. - _ ti.._..._...,.,,.._._._ tt..._- _ ti _..._.... _ No further discounts on Fixed -Position announcements. 1 -minute. 90 seconds, and 10 seconds may be combined for frequency discounts. ROS ECONOMY RATES 1 min 30 sec 10 sec 48 tl_ ti....-._..._ tl..._ ti. _._ tl..._.._._ ti..._.-..._...._..-_.-.._._.._ 12 ti. 6 ti..._.-._._.._.._.._......_..._ io% discount allowed for continuous 52 weeks, applies only to ROS rates above. Class AA announcements placed within 1 hour periods, Class A within 30 min periods, both preemptlble. 1 -minute 30 seconds, and 10 seconds may be combined for frequency discounts. FARM BLOCK PACKAGES Minute spots plus dealer tie-ins. Regular Service 6 days per wk, morning or noon AA, or alternating, per mo.._..._ 350 Double Service 6 days per wk, both morning & noon AA, per mo PROGRAM 1/2 hr 1/4 hr 10 min 5 min 280 ti..._..._._..._ ti ti..._.._..._..._.._.._.._..._ LL _.._..._..._ ti ti._.._ ti..._ ti ti PARTICIPATING PROGRAMS Martha Bohlaen-Mon thru Fri 10-10:15 am. 1 - minute spots available. A fixed position rate. KMMJ Women's Club -Mon thru Fri 2-2:55 pm. Class AA -ROS rates apply. Joe Pyne Show -Mon thru Fri 3-3:55 pm. 1 -minute spots available. AA fixed position rates. WEATHER, MARKET, NEWS AND SERVICE PROGRAMS 1/4 hr. time plus min, time plus min. time plus KRGI 1953 American Information Network R A Meart Broadcasting Company Media Code Grand Island Broadcasting Co. Ltd., Box G. 311 S. Locust St., Grand Island, Neb Phone KROI: Programmed for general titterer_. FARM: farm director with agriculture. news. markets. interviews 8:10-6:20 am. Markets at 6:35 am & 11:45 am. Weather: U8 Weather Bureau local, area reports. NEWS: network, local news every hour and half hour. live mobile reporte. 6-6:45 pm news block. stocks, editorials. SPORTS: 4 daily sports shows, play-by-play college and high school football. basketball, etc. TALK: daily women's show, program features, sports, hobbies, human interest, business, public affairs. ENTERTAINMENT: major and minor contests, audience participation games, promotions. MUSIC: general popular featuring current hits, middle-of-the-road. Sat night country and western show, Contact Representative for further details. Recd 1/30/68. Executive Vice -President -Richard W. Chapin. General Manager -Roger Bailey. Operations Manager -Don Hetherington. Hometown Radio Grp.-McGavren-Guild- POW Radio, Inc. Omaha, Lincoln -Paul "Red" Abets. 5,000 w. days w. nights; 1430 kc. Directional -night only. Operating schedule: 18 houe daily. CST. 15% time only; no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la, 2a, 2h, 3a, 3b, Sc, 3d, 4a, 4d, 5, 6a, 7b. 8. Rate Protection: 10c, llc, 12e. 13e, 14c, 15c. Baste Rates: 20a. 21a, 21b, 21d, 22a, 22h, 23h, 24e, 25a. 26, 27, 28a, 29a, 29h, 33c. Contracta: 40a, 41, 42a, 42e, 43, 44a, 45, 46, 47a, 48, b. Comb.: Cont. Discounts: 60b. 60d. 61a, B1b, 62a. Cancellation: 70a, 70e, 71a, 72, 73a, 73b. Affiliated with American Information Network. Member: Home Town Radio Group; Stuart Stations. No. 6 E3 6/1/67-Rec'd 3/26/68. A - Mon thru Sat 8-9 am, 11:45 am -1:15 pm & 4-6 pm. B -All other times. t I ti 6t1 12ti 18 24t1 1 wk wk wk..._ wk wk wk wk wk /30 sec: 80% of 1 -min see: 50% of 1 -min. All spots, regardless of length, combine for frequency: schedules do not have to run consecutively to earn number -of -weeks frequency. Alert Center News -15 min, rate plus 4.50; 5 min, rate plus HASTINGS (2 AM; 1 FM) Adams County -Map Location E-4 KHAS 1940 Media Code The Nebraska Broadcasting Co.. Tribune Bldg., Hastings, Neb Phone ERAS: Programmed for general interest. MUSIC: general popular 6 am -6:30 pm M -S. Current hits 6:30-8 pm M -S. Country and western 8-9 pm M -S. Standards 9-11 pm M -S. Weather, local, world, and sport news 7-7:15 am. 7:30-8 am, noon - 12:40 pm, 5:30-6 pm M -S. FARM: market reporta 6:30-8:35 am, 12:40-12:50 pm M -S. 5 min news at :60. 1 min news at :30. weather briefs at :15 & :45 M -S. 2 man news staff. 1 mobile unit. SPORTS: 180 local live high school, college, baseball, basketball, football games. Live telephone and guests discussion 9:30-10:30 am M -S. Sun: religious programming 8-9:30 am. 11 am -noon, 7:30-8:30 pm, classics 5:30-7:30 pm, showtunes and standards 8:30-10 pm, general popular music 7 am -5:30 pm. Contact Representative for further details. Rec'd 2/23/68. General Manager -John W. Powell. Director of Radio Operations -Roy Crocker. Gill -Perna. Inc. Regional-Soderlund Company. S. FACILITIES 1,000 w. days, 250 w. nights; 1230 kc. Operating schedule: 6 am -11 pm. CST. 15%; no cash discount. Bills rendered monthly. General: la, la. 2h, 3a, 3h, 3d, 4a, 9d, 5, Ba, 7h. 8. Rate Protection: Tod, ltd. 12d, 13d, 14a, 15a, 15e. Basic Rates: 20h. 22a, 22b, 23a, 24h, 25a, 26, 27, 28a, 28c, 29a, 30, 33a. Contracts: 40a, 41, 42a, 44a, 45, 46, 47a, 48, 49, a. 51b. Comb.: Cont. Discounts: 80b, 60d, 60e, 60f, BOh, 601, 61a. 01h, 62a. 62h. 62d. Cancellation: 70a. 70e. 71a. 72, 73b. Prod. Services: Affiliated with MRS. TV facilities: KHAS-TV. Rates effective August 1, Rates received July 6, min 1 ti ti _ _._._._..._ ti.._ ti _..._ _ tl -_ ti ti..._..._..._..._:...._ ti _._.._......_ ti _ sec () ti.._..._..._......_ 3.35 SHORT TERM PACKAGES PER DAY: 1 min SO sec (') 5 ti..._.._...._ ti ti... _..._ ti _..._._...-._..._......_ ti..._..._..._....._ ti _..._..._ ti ti ti ti () 15 seconds or less. BULLETS (ROS) 10 words. 10 ti per day..._ KICS 1984 Ail Media Code Hastings Broadcasting. Inc., Box E. J Bt., Hastings, Neb Phone President -J. A. Dinsdale. Gen'l. Sta. & Sales Mgr. -Bill Hanrahan. Program Director -Robert Scott. Walton Broadcasting Sales Corporation. 500 w.: 1550 kc. Operating schedule: 6 am -local sunset. CST. Partial slmulaat operation with KICS-FM. Fer non-slmulaat faellltiea see KICS-FM listing. 15% on time. 5. GENERAL RATE POLICY Affiliated with American Contemporary Network. Rates effective Rates received January 5, MINUTE PER YR: wk wk wk wk 1 tt..._. 52 ti tt..._.._.._ 156 ti._ tí ti. _.._... ( ti.624 ti. -._ NEBRASKA 30 SECONDS PER YR: wk wk wk wk 1 ti 52 t tí..._..._ ti...-._.._ tl._... _ ti..._ U..._.._.._ ti..._...-._._ tí..._..._ ti ti 624 ti SATURATION PACKAGES 1 min 30 seo PER YR: 1 min 30 seo 24 ti _ tl ,00 48 U ti.._ KICS-FM 1964 Media Code Hastings Broadcasting, Inc., Box 1005, 500 E. J St.. Hastings. Neb Phone President -J. A. Dinsdale. Gen'l. Sta. & Sales Mar. --Bull Hanrahan. Program Director -Robert Scott. Walton Broadcasting Sales Corporation. ERP w.; 93.5 mc. Operating schedule: 7:00 am -midnight CST. Antenna ht.: 140 ft. above average terrain. Partial simulcast operation. Fer simulcast frailties ese KICS. 15% on time. 5. GENERAL RATE POLICY Ratee effective Rates received January PER WE: PER YR: 1-12 wk wk 1 U 52 [L..._.._ U.._._.._.._ 104 ti u..._..._ U. U._.._.._.._ ti U..._..._ U SECONDS 1 ü....._..52 tí..._..._ U 158 t tl. 6 ti..._..._ t1._.._ U.-_._._ U wk wk HOLDREGE Phelps County -Map Location E-4 K R N Y -FM Licensed as a Kearney-Holdrege Station. See listing under Kearney, Nebraska. KUVR 1958 American Entertainment Ntwk NAn Media Code W. W. Broadcasting Co., Inc., 613 4th Ave., Hold - rege. Neb Phone Wyman Pres. & tlen'1 Mgr. -William Whitlock. Sta. & Sales Mar. -Moe Milliken. Program Director -William Rodgers. Soderlund Company. 500 w. days: 1380 kc. Operating schedule: 6:00 am -local sunset. CST. 15% on time only. 5. GENERAL ADVERTISING See ended mutations General: la. 2a. 2h, 3a, 9h, 4d, 5, 813, 7a. Rate Protection: 10a, 11a, 12a, 13a, 14a, 15a, 15h, Basic Rates: 20h, 21a, 21h, 21d, 22a, 22h, 23a. 24b, 25a. 26, 28b, 26e. 29a. Contracts: 40a, 44b, 45, 46, 47a, , 51a, 51b, 51e. Comb.; Cont. Discounts: Bob, 60d, 801, 61e, 62d. Cancellation: 70a, 70e, 71a, 72, 73a, 71b. Prod. Services: Affiliated with American Entertainment Network. Elf 1/1/66 -Reed 4/18/66. I min 30 see I BIN 80 cae 1 x x._._.._ x..._._ x..._.._ x...._ L L.._..._ z.-..._._ Time or Weather Spots 25 words: 3 per day, per month per day, per month per day, per month November 1, 1968 Spot Radio Stations 563

51 NEBRASKA KEARNEY (2 AM; 1 FM) Buffalo County -Map Location E-4 Bee SRDS consumer market map and data at beginning KGFW 1927 Subscriber to the NAB Radio Cods Media Code Central Nebraska Broadcasting Co., Box 666. Platte Valley Bldg.. Kearney, Neb Phone KGFW: MUSIC: middle-of-the-road 5:30 am -8 pm, rock 8 pm -12M. NEWS: emphasis on local news. 10 telephonic newscasts from area towns weekly. Major newscasts 35 min 8 am, noon & 5 pm daily, special news reports and election coverage. Country and western 2 hours daily. Farm news and weather every half hour, 5 min news and weather on hour. News director. farm director. Religious programs Sun. Talk show 1 hour daily. Network. university. college, public and parochial sports broadcast in season. Live music shows from local clubs and talent shows weekly. Weekly public service programs, boy scoute, girl scouts. Jaycees and area school news. Contact Representative for further details. Recd 1/22/68. Pres. & Gen'l Mgr. -John C. Mitchell. Exec. Vice-Pres. & Gen'l Mgr. -John A. Howard. Assistant Manager -Michael D. Jacobsen. Burn -Smith Company, Inc. Nebraska-Soderlund Company w.: 1340 ke. Operating schedule: 5:30-12:05 am. CST. 15/0 net charges for time. General: 3a, 4d. 5, Ba, 8. Rate Protection: 10e, lia. 12a, 13a, 14a. Basic Rates: 23a, 24h, 25a, 29a. Contracte: 42a. 45, 46, 47a, 48. Comb : Cont. Discounts: 60b, 61a, 61b, 62e. Cancellation: 71a, 73a. Affiliated with MBS. Member: National Agitadlo Groups. Inc. ER 8/1/68-Rec'd 7/11/68. Ix I3x 26x 52x 156x 312x 1 min see PROGRAM 26x 1 hr /2 hr /4 hr min x x g KRNY 1956 Media Code Radio Kearney, ABC Drug Bldg.. Kearney, Neb Phone President -John Payne. General Manager -W. J. Abbott. Farm Director -Lloyd Oliver. Meeker Radio. Inc. Omaha -Al Larson. South. Southwest -Busby. Finch and Woods, Inc w. days; 1460 kc. Operating schedule: 6 am -local sunset weekdays; 6.00 am -local sunset Sun. CST. 15% on time only: no cash discount. General: la, lb, 3a. 9a, 9d. 5, 6a, 8. Rate Protection: 10e. lia a, 14a, 15b. Basic Rates: 20h, 21a, 21d, 22a, 23a, 24b, 25a, 26, 27, e. 29a, 29b. Contracte: 40a 41, 42b. 92d, 94e, 44b. 51b, 51c. Comb.: Cont. Discounts: Bob. 60g, e. Cancellation: b. Prod. Services: 82. Rates effective January 1, Rates received September 4, min. (a) 1 min. (5) 1 time times times times times times times or 104 times more ti (5) 30 seconds or leas. ROS PACKAGES 1 min. 30 sec. 10 sec. 10 spots in 1 week spots in 1 week spots in 2 weeks..._... _ spots in 1 month spots in 1 year spots in 1 year or more PROGRAM 1 1/2 1/4 5 hr. hr. hr. min. 1 time times times times times times times times or more times KRNY-FM 1960 Media Code Radio Kearney. Inc., /2 Central, Kearney, Neb Phone President -John Payne. General Manager -W. J. Abbott. Meeker Radio, Inc. Omaha -AI Larson. South, Southwest - Busby, Finch and Woods, Inc. ERP 56,000 w mc. Operating schedule: 9 am -midnight Mon thru Sun. CST. Antenna ht.: ft. above average terrain. 15% on time. 5. GENERAL ADVERTISING See ended See KRNY listing for coded regulations. Rates effective Rates received July PROGRAM I hr. 13 times..._....._._..._ timen.._...,_._..._._ times_ times times.._.._..._ times..._._ times times _ KIMBALL regulations 1/2 hr. 1/4 hr ? Kimball County -Map Location B-3 See SRDS rensumer market map and data at beginning KIMB 1959 %An Media Code KIMB, Lne.. Box W. 2nd St.. Kimball, Neb Phone Pres. & Gen'l Mgr. -Norton E. Warner. Station Manager -Tom Southard. Bob Mx Co., Inc w. days: 1280 kr. Non-direrttonal. Operating schedule: 6 am-lohl sunset. MST. None: all rates net to station. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, la, 4a. 9d. 5, 8a, 8. Rate Protection: 10a, 11a, 12a, 13a, 14a. Basic Rates: 20a, 225, 22b, 23a, 29b, 25a, 26, 280, 29a. Contracts: 40a, 45, 46. Comb.: Cont. Discounts: 80b, 81a, 62b, 62e. Cancellation: 70a. 70e. 71a, 73a. Affiliated with KBS Radio Network. Rates effective July 1, Rates received October 4, WEEKLY (To be used in 7 days) 1 min 30 sec 20 sec 5 ti ti ti ti ti ti ti MONTHLY (To be used in 1 -month period) PER MO: 40 ti ti ti ti ti _ YEARLY (To be used in 1 -year period) PER YR: 156 ti ti ti ti ti ti _ All announcements. regardless of length -may be combined to earn frenuene,. 8. PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min 1 ti ti ti ti..._.._ ti ti..._..._.._ tt ti LEXINGTON (1 AM; 1FM) Dawson County -Map Location E-4 See SitDS consumer market map and data at beginning KRVN 1950 A( AVERY-KNODELr INC. Media Code Nebraska Rural Radio, Inc., 104 W. 9th St., Lexington, Neb Phone KRVN: Programmed for farm and rural families. FARM: 27 hours weekly. Farm segmenta 6-8 am & 11:30 am -1:30 pm. 3 farm reporters. 9 remote livestock and grain markets daily. Features from general farm organizations, farm related groups, and county agents. Daily agricultural college programs. Interim market reports throughout day. NEWS and weather: 22 hours weekly. News and weather on hour, weather on half hour. SPORTS: college and high school playby-play. ENTERTAINMENT: general pop music 6 am -3:30 pm, country and western 3:30 pm -sign -off. Women's show 9:30-11 am. AIR PERSONALITIES handle all segments. Contact Representative for further details. Recd 8/7/67. General Manager -Max Brown. Sales Manager -Lloyd Hardesty. Program Director -.Jerry Bryan. Avery-Knndcl. Ine. Omaha, Lincoln-Soderlund Company. Denver -John L. McGuire & Co. S. FACILITIES w. days: 1010 kc. Directional. Opera (i ng srhednle Snarl se -local sunset. CST. 15% on net time: no rash discount. General: la, la, Ib, 3a. 4a. 5, 6a. 7b. Rate Protection: lob, llb. 12b. 13b, 14b. 15b. Basic Rates: Sob. 21d, 22a, 22b, 23a, 24b, 25a, 27, 28b, 28c, 29s, 30, 32a. Contracts: 40a, 41, 42b, 49a, 45, 46, 47a, 50, 51a, 51h. Comb.: Cont. Discounts: 00b. 60e, 60f, 60h, 81a, 62d. Cancellation: 70a. 70e, 71a, 73a. Prod. Services: Member: Nebraska Rural Radio Stations. No. 6 ER 6/1/86 -Reed 5/25/66. Class A-8-0:30 am & 11:30-1:30 pm. & Sundays. Class B-8:31-11:29 am and 1:31 -sign -off. 1 min 30 sec 1 min 30 see 1 ti ti ti ti ti ti ti ti ti ti ti ti seconds -50% of minute rate. FIXED POSITION PACKAGES 1 min 30 sec 1 min 30 sec ß ti nn 24 ti ti ti ti R I ti ti n 30 ti tt minute, 30 second and 10 second announcements may he combined to earn higher discount rates. Program and announcements may be combined to earn larger discounts on announcements only. YEARLY PACKAGE 26 wk -10% off shove package rates. 52 wk -15% off above package rates. 8. PROGRAM 1 HR: Ix 26x 52x 156x 260x 312x A B /2 hr: 85',. of hour. IO min: 33% of hour. 1/4 hr: 40% of hour. 5 min: 25% of hour. icrvn-fm 1962 QF,MD Subscriber te the NAB Radio Code Media Code Nebraska Rural Radio Astmctatlon. 104 W. 8th St., Leringtnn. Neb. Phone Gen'l & Sales Mgr. -Mar Brown Program Director -Jerry Bryan. Chief Engineer -R. J. Bitner. Avery-Knndcl. Inc. ERP w.: 93.1 mc. Operating schedule: 6:00 am -11:00 pm. Antenna ht.: ßn0 ft. above average terrain. 15% en net time: nn cash discount. 5. GENERAL ADVERTISING See coded regulatimt General: la. 2a. 2b. Sa, 4a, 5, 6a. lb. Rate Protection: 19b, 11b. 12b. 13b, 14b, 15b. Basic Rates: 20b. 2Id. 22a. 22b, 23a, 241). 25a. 27, 28b, 28e, 29a, 30, 32a. Contracta: 40a, 91, 42b, 445, 45, 96, 47a, 50, 51a, 51 b. Comb.; Cont. Discounts: 60b. 60e, 60f, 60h, 61a, 82d. Cancellation: 70a. 70e, 71a. 73a. Prod. Services: FM Bonus: FM is bonus to AM sponsors when simulcasting with KRVN-AM 6:00-8:30 am. Also, news programs on the hour and weather programs on the half hour plus adjacent spots from 8:30 am -6:30 pm. Rates effective Rates received April 2, SPOT ANNOUNCEMENTS (8:30-11:00 pm only) 1 ti ti ti ti ti ti tl ti PROGRAM (6:30-11:00 pm only) 1 ti ti ti ti ti tt ti ti 8.75 () 1!2 hour -3 commercials. LINCOLN (4 AM; 2 FM) Lancaster County -Map Location 0-4 See SRDS consumer market map and data nine at begin - KECK 1965 Media Code P Enterprises, Inc., Box 6006, Lincoln. Neb Phone President -.Tames C. Treat. General Manager -Fred L. Scott w.; 1530 ke. Directional. Operating schedule: Sunrise -local sunset. CST. 15/0: navahle 10th nf following month. General: la, 2h, 3a, 3h, 3c. 3d, 45, 4d, 5. Ba, 7a, 8. Rate Protection: 10a. la, 12a, a, 15a, 151). 16. Basic Rates: 20b, 21c, 21d, 23b, 23a, 241). 25a, 26, 28a, 28e, 29a. Contracts: 40a. 44b, 46, 48, a, S1b, 51e. Comb.: Cont. Discounts: 60a, 601, 61a. 81b, 62d. Cancellation: 70a, 70c, 71a, 72, 73a, 73b. ER 3/1/68 -Reed 2/23/68. FIXED (8-9 am nd pm) l ti ti min sec ROS 1 min see PROGRAM Ix ISx 26x 52x 158x 312x 1 hr /2 hr /4 hr..._ min Talent and Production charges not included. KFAB OMAHA City of license. Omaha. Neb. Considered by NBC Radio Network as their Lincoln - Omaha outlet. See listing under Omaha. Neb. KFMQ (FM) 1958 FMÛ Subscriber to the NAB Radio Cede Media Code KFMQ. Inc., 1025 Terminal Bldg.. Lincoln, Neb Phone KFMq (FM) : Programmed for adults. MUSIC 95%: classical 12%, light classics 20%, Jazz 7%, ehowtunes, middle-of-the-road, standards 56%. News 5%. 6:30 am -8 pm film music, standards, showtunes, jazz pm serious classical, 10 pm - 12M light classics, standards, film music. News analysis 6 pm. Stock market 2:45 pm, 6:05 pm, 8 pm. Weather 7:30 am, 8:30 am, 12:30 pm, 3 pm, 6:30 pm, 7:30 pm, 9 pm, 10:30 pm. Programa: Bun Bible ln daily living 8:45-9 am, UN feature 10-10:15 am, symphony orchestra concert 7-9 pm, public affaire discussion 9-10 pm. W -Sat instrumental jazz music 10 pm -1 am. COMMERCIAL POLICY: maximum 8 minutes an hour. Contact Representative for further details. Recd 6/3/68. General Manager -S. L. Agnew. Herbert E. Greatly) & Co. ERP 1,000 w.: 95.3 mc. Stereo. Operating schedule: 6:30-1:00 am daily. Antenna ht.: 125 ft. above average terrain. 15/0 net Ume. (This listing continued on next page) 564 Spot Radio Stations November 1, 1968

52 Lincoln -K F M Q (FM) -Continued General: la, 2b, 3e, 4e, 4d. 5, Bb, 7b. Rate Protection: 10a, lia, 12e, 13e, 14a, 15b, 16. Basic Rates: 20a, 21a, 21b, 22b, 23e. 24b, 25c, 28, 27, 28a, 29a, 29b, 32e. Contracts: 40e, 44a, 49b, 46, 47a, 48, 49, 51e, 51b. Comb.; Cont. Discounts: 60a, 60e, 60f, 601, 61e, 62d. Cancellation: 70a. 70e, 71b, 73a. Prod. Services: Member: The Groskin Group. Elf Reed 6/28/67. Ix 26x 52e I56x 312e 1 min sec: 30% off 1 -min rate. 10 sec: 50% oil 1 -min rate. B. PROGRAM 1 hr 1/2 hr IO min 5 min 1 x x-10% 226e-10% 52e-10% KFOR 1924 American Information Network E1 Stuart Broadcasting Company Media Code Cornbelt Broadcasting Corp., Box Stuart Bldg., Lincoln. Neb Phone KFOR: Programmed for general interest. FARM: farm director with agriculture news, markets, interviews 5:30-6:30 am, 12:50-1 pm. Weather: US Weather Bureau local, area reports. Weatherwire service. NEWS: network and local news every hour, live mobile unit reports 6-7 pm news block. Daily editorial, stocks. SPORTS: play-by-play college, high school football, basketball. etc. 4 sports shows daily. AIIt PERSONALITIES: 2 voice morning show. Women's show discussions, fashions, current end community events. TALK: program features sports, hobbies, human interest, business. ENTERTAINMENT: major and minor contests, audience participation games. MUSIC: general popular featuring current hits, middle-of-the-road. Country and western show, pm Sat night. Contact Representative for further details. Reed 2/23/68. Exec. Vice-Pres.-Richard W. Chapin. General Manager -Roger T. Larson. Operations Manager -Albert K. Mangum. Hometown Radio Grp.-McGavren-Guild- POW Radio. Inc. Omaha, Lincoln -Paul "Red" Abele. Mountain States -Bob Rix Co., Inc. 1,000 w. days, 250 w. nights; 1240 kc. Operating schedule: 5:30 am -midnight. CST. 15% on net time; no cash discount. General: la, 2a, 2b, 3a, 3b, 3c, 3d, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 10c, 11c, 12e, 13e, 14e, 15c. Basic Rates: 20a, 21a, 21b, 21d, 22a. 22b. 23b, 24c, 25a, 26, 27, 28a, 29a, 29b, 33b. Contracts: 40e, 41, 42a, 42e, 43, 44a, 45, 46, 47a, b. Comb.; Cont. Discounts: Bob, 60d, 61a, 61b, 62e. Cancellation: 70a, 70c, 71e, 72, 73a, 73b. Affiliated with American Information Network. Member: Home Town Radio Group; Stuart Stations. No. 11 Eff 9/1/67 -Reed 7/31/67. am, 11:45 am -1:15 pm & AA -Mon thru Sat pm. A -All other times. 1 ti 6 ti 12 ti 18 ti 24 ti 1 wk wk wk wk wk wk wk wk /30 sec: 80% of 1 -min. 8/10 sec: 50% of 1 -min. All spots, regardless of length, combine for frequency; schedules do not have to run consecutively to earn number -of -weeks frequency. 9. PARTICIPATING PROGRAMS "Morning Report" -5:30-6 am. Farm show. Class AA rates apply. Down To Earth Show" -6:10-6:25 am. Farm show. Class AA rates apply. "Hazel Stebbins Show" -1:05-1:30 pm. rates apply. Class AA "Alert Center" -News charge: 15 minutes 5.00; 5 minutes 3.00; 1 minute "News Headlines" -on the half hour. Direct U. S. Weather Bureau forecasts. "Dinner Bell" -12:50-1 pm. Class AA rates apply. KLIN American Entertainment Ntwk. fjme sales inc. Media Code Shurtieff-Schorr Broadcasting Corp., 400 S. 13th SL, Lincoln. Neb Phone KLIN: Programmed for adults sign -on -sign-off. NEWS: 6:45-7 am. Local news on hour, 5 min network news at :30. 2 news wagons, broadcast lines to statehouse. Weather: official local weather all newscasts and on quarter hour. Teletype and weather bureau line. SPORTS: local emphasis. Play-by-play university and high school games. Daily sportscast with radio -TV sports director 7:30-7:35 am, 8-8:05 ara, 5:05-5:15 pm. TALK: daily program 6:15-6:55 pm open-end telephone discussion. Women's shows: 10-10:30 am & 1:05-1:10 pm. AIR PERSONALI- TIES all programs. Commercials: special remote broadcasts available. Contact Representative for further details. Recd 8/M/68. General Manager -Marc Howard. Program Director -Douglas P. Herman. Operations Manager -Walter L. Vetter, Jr. PRO Time Sales, Inc. 1,000 w. days, 250 w. night.; 1400 kc. Non-directionaL Operating schedule: 5:00 am am Mon thru Sat; 6:30 am -midnight Sun. CST. 15/0 net time only; rendered monthly. General: la, 2a, 3a, 3b, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10b, llb, 12b, 13b. Basic Rates: 20a, 22e, 22b, 23a, 24b, 25a, 26, 28a, 29a. Contracta: 40e, 42b, 45, 47a, 48. Comb.; Cont. Discounts: 60b, 60k, 61b, 61e, 62b. Cancellation: 70a, 70c, 71e, 73a. Affiliated with American Entertainment Network. Rates effective December 15, (Card No. 11.) Card received January Class AA -6:30-9:00 em. Class A -All other times. FIXED POSITION -Class AA- -Class A- 1 min 30 sec 10 sec 1 min 30 sec 10 sec 624 ti ti ti ti , ti ROS SATURATION PLANS minsec 12 ti 125 ti 50 ti 12 ti 325 ti 50 ti Per wk NEWSCASTS AND SPORTSCAST -Class AA- - Class - A. 1/4 hr 10 min 5 min 1/4 hr 10 min 5 min 312 ti ti ti..._._ ti _ KLMS 1949 Media Code Liti rain Broadcasting Co.. Box Lincoln, Neb Phone Comm 'I & Sta. Mgr. -Harvey Swenson Program Director -Lee Thomas. Operations Director -Ken Berg. Meeker Radio, Inc. Omaha-Soderlund Company. St. Louis. Kansas City -Eugene F. Gray Co. South, Southwest -Busby, Finch and Woods, Inc iv.; 1480 kc. Directional. Operating schedule: 24 hours daily; except midnight - 5 am Mon. CST. 15/0 net time only. General: la, 2a, 3b, 4a, 5, 6a, 7a. Rate Protection: ila, 12a, 13a, 14a, 15a. 15b, 18. Basic Rates: 20b, 21b, 22a, 22b, 23b, 24e, 24e, 25a, 26, 27, 28a, 29a, 33a. Contracts: 405, 41, 42d. 44a, 48, 47a, 49, 51b. Comb.; Cont. Discounts: 60d, 60e, 60f, a, 62b. Cancellation: 70b, Tod, 71e, 72, 73b. Prod. Services: Affiliated with MBS Radio Network. Rates effective February 1, Rates received February 8, Rev. (Sat. Plan) elf. Aug. 1, '81, reed June 28, '61. MINUTES (Fixed Position) 1 time..._ times times _ times times times._ announcements per week, each. 7.50; per week time times times... _ times..._..._ times..._ times... _ announcements per week, each, 5.00; per week second spots -75% of applicable minute rate. 10 -second spots -50% of applicable minute rate. SPOT SATURATION PLANS (Run-of-Schedule) 1 minute: Ea Tot 10 times per week times per week.-.._......_._._ times per week.._ times per week second spots -75% of applicable minute rate. 10 -second spots -50% of applicable minute rate. 8. PROGRAM Class A-6:00-9:00 em; noon -1:00 pm and 4:00-7:00 pm. Class B -All other times. 1/4 hour /4 hour..._ Discounts 13 weeks _... 5% 52 weeks 20% 26 weeks 10% NEWSCASTS (Monday through Friday) 1 s day a day _ a day The above 5 -minute newscasts are figured in Class A traffic times and include an approximate 10 second opener. 1 minute middle commercial and a 80 second close. These newscasts are on a firm 13 week bads only with the following discounts: 26 weeks...- 5% 52 weeks..._..._ 10% KWHG (FM) 1965 Media Code Capitol Broadcasting, Inc., 443 S. 13th St., Lincoln. Neb Phone President -James E. Karnes. Station Manager -Barton Lewis. Fine Music ill -F1 Broadcasters, hie. EltP w.; mc. Stereo. Operating schedule: 6:00 am -midnight Sun thru Thurs; 6:00-2:00 am Fri and Sat. CST. Antenna ht : 1.25 ft. above average terrain. 15/0. General: la, 3a, 4a, 4d, 5, 6a, 7b. Basic Rates: 20b, 21b, 23a, 24b, 29a. Contracts: 405, 44a. Comb.; Cont. Discounts: 80b, 60e. Cancellation: 70e. 70e, 71e. Prod. Services: 82. Member: Fine Music Group. Affiliated with American FM Network. Rates effective June 1, Rates received September 7, min 30 sec 10 sec ti ti or more ti PROGRAM 1 hr 1/2 hr 1-26 ti or more ti WOW OMAHA City of license, Omaha, Neb. Considered by CBS Itadlo Network as their Lincoln - Omaha outlet. See listing under Omaha. Nebraska. McCOOK (2 AM) Red Willow County -Map Location D-4 KBRL Mutual Network Media Code The McCook Broadcasting Co., Box /2 Norris Ave., McCook. Neb Phone KBRL: Programmed for general interest. NEWS: 5 min every 30 min, news staff. 6-7 am farm news and weather reports. 7 am -noon music for housewife, hints, quips, day-to-day topics, etc. Noon - 1 pm local and area news, live market reports from major markets (cattle, hogs, sheep and grain). 1-2 pm country and western music. 2-6 pm topics and music for afternoon. 6 pm -sign -off programmed for teenager. Contact Representative for further details. Recd 7/26/67. President -LeRoy W. Lenwell. Gill- l'erns. Inc. Omaha, Lincoln -Al Larson. ñiountaln States -Bob Mix Co.. Inc. NEBRASKA a ; 1300 kc. Directional. Operating schedule: 6:00 am -local sunset weekdays; 8:00 am -local sunset Sun. CST. 15/0 time and talent; 10 days. General: la, 2a, 3a, 4a, 4d, 5, 65, 7e. 8. Rate Protection: 10a, lie, 12a, 13a, 14e, 15a, 15b. Basic Rates: 21b, 23a, 24b, 25a, '26, 29a. Contracts: 40a, 44a, 45, 46, 47a, 51a, 51b. Comb.; Cont. Discounts: 60g, 81a. Cancellation: 70a, 70c, 71a, 73a. Prod. Services: 81, 82. Affiliated with MBS Radio Network. Rates effective November 1.. (Card No. 2.) Rev. (Pkg.) rates received September 4, ti _.._..._ ti -..._ tl ti -..._._ ti ti..._..._ ti ti _._..._ ,000 ti I.I Uue minute spot announcements. (t) 20 second station breaks. PElt WK: 1 min 30 sec 1 min 30 sec 10 ti ti ti ti ti PROGRAM U. ti. ti. ti. U. ti. ti. 1/2 hr /4 hr min min KICX 1961 Media Code Semeco Broadcasting Corp., Box 333, Norris Ave.. McCook, Neb Phone Pres. & Gen'i Mgr. -W. O, Corrick. George T. Hopewell. Inc. Omaha-Soderiund Company. 1,000 w. days; 1360 kc. Operating schedule: 6:00 am -local sunset. CST. 15% on time; no cash discount. General: la, 2b, 3a, 3b, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10e, 12a, 13c, 14e, 15b, 16. Basic Rates: 20b, 21e, 21b, 22a, 23a, 24b, 25a, 26, 28b, 28c, 29a, 29b, 30, 33a. Contracts: 400, a, 420, 44a. 45, 46, 47c, 49, 50, 51a, 51b, 51e. Comb.; Cont. Discounts: 60a, Ola, 62e. Cancellation: 70b, 70d, 71a, 72, 73b. Affiliated with ABC Network Program Service Plan. ER 9/1/61 -Reed 9/18/81. 1 e e _._ e e x x..._..._ x z..._.._.._ e L NEBRASKA CITY Oboe County -Map Location G-4 KNCY 1959 Media Code KNCY Radio Corporation, 123 N. 8th. Nebraska City. Neb Phone KNCY: Programmed for general interest. MUSIC: middle-of-the-road. Each selection chosen to suit mood and time of day. NEWS: local and area news broadcast once each hour et 15 min past hour 6:15 am -sign -off. 15 min local newscasts at 7:15 am, 8:15 am, 12:15 pm & 5:15 Dm. Local news director, mobile news cruiser. additional reporters employed in neighboring counties. Local grain market reports daily 6:55 am, 9:55 am & 12:05 pm. Tele- phone call -in program daily 10-10:30 am. Country and western music 1-2 pm each M -F. 60 second announcements of local and area events 10 times dally. Contact Representative for further details. Reed 3/25/68. Vice-Pres., Gen'l & Com'l Mgr. -Bob Clark. Operations Manager -Russell Seals. Omoita-Soderlund Company. (This listing continued on next page) (`) (t) November 1, 1968 Spot Radio Stations 565

53 NEBRASKA Nebraska City -K N C Y -Continued 500 o.; 1600 kc. Operating schedule: 6:00 am -local sunset weekdays; 7:00 am -local sunset Sun. 15%: no cash discount. General: la. 2a, 3a, 3b, 9a, 4d, 5, 6a, 7b, 8. Rate Protection: 10c, tic. Basic Rates: 22a, 22b, 23a, 24b, 25a, 26, 28a, 29a. Contracts: 40a, 92a, 45, 96, 47a, 98. Comb.; Cont. Discounts: 80b, 80k, 61a, 81b, 62b. Cancellation: 70a, 70c, 71a. 73a. EH 4/1/68-Rec'd 3/25/68. 1 min 30 see I min 30 tee 1 z z z x x z z z z z x z NORFOLK Madison County -flap Location F-2 See 8111)5 consumer market map and data at beginning WJAG 1922 RAIB Media Code WJAG. Inc.. Box 892, Norfolk, Neb Phone WJAG: Programmed for adults. FARM: 6-9 am. 11:30 am -1:30 pm. Farm director and assistant produce hours of farm programming weekly. 23 direct livestock and grain market broadcasts weekly. Current livestock, grain, and poultry markets broadcast throughout day. 11:30 am -I:30 put poultry news, livestock and grain markets. Direct weather bureau broadcasts 3 times daily, news and farm meeting announcements. NEWS: on hour, 50 stringers. Emphasis on local and regional news. Mobile unit. MUSIC: middle-of-the-road, general popular music, ahowtunes, separate country and western and old time segments. SPORTS: reports twice dally. University football. Contact Representative for further details. Rec'd 10/27/67. Vice -Pies. & Oen'l Mgr. -Bob Thomas. Asst Mgr. á Sales Mgr. -Hollis Francis. Farm Director -Gene Williams. Hometown Radio Grp.-McGavren-Gutld- PGW Radio, Inc. Omaha. Lincoln -Paul Abets. Mountain States -Bob His Co.. Inc w. days: 780 kc. Operating schedule: 7:15 am -local sunset Sun. CST. 15% on net time: no cash discount. Sunrise -local sunset weekdays; General: la. 2b, 3d. 4a, 4d, 5, 6a. 7b. Rate Protection: 10h. llb. 12b, 13b, 14b. 16. Basle Rates: 20b, 21a, 22b, 23a, 24a, 24c, 25e. 28a, 29a, 33b. Contracta: 40a, 41, , 47a, 49, 50, 51b. Comb.; Cont. Discounts: 60f. 61a, 81b, 626. Cancellation: 70a, 70c, 71a, 72, 73b. Member: Beef Empire Stations; Home Town Radio Group. Rates effective July 1, (Card No. 5.) ('ard received October AA -Mon thru Sat 6-9 am, 11:30 am -1: Dm. A -All other times. 1 ti 6ti 12 t1 18t1 24 ti 1 wk wk wk wk wk wk wk wk /30 see: 80% of 1 -min. 8/10 sec: 50% of 1 -min. All announcements. regardless of length, combine for frequency; schedules do not have to run consecutively to earn number -of-weeks frequency. 8. PROGRAM Ix 26x 52x x 260x /9 hr min: 1/2 of 1/4 -hour. ('LASS A 1/2 hr /4 hr. 2/3 of 1/2 -hour. 5 min: 1/3 of 1/2 -hour. 10 min: 1/2 of 1/2 -hour. NORTH PLATTE (2 AM) Lincoln County -Map Location D-3 KNOP 1966 Media Code North Platte Television. Inc., Box N. Dewey, North Platte. Neb Phone t. PERSONNEL President -Richard F. Shively. General Manager -Harry D. Peck. Station Manager -Darrell E. Baade. Gill -Perna, Inc. Regional-Soderlund Company. 1,000 w. days, 500 w. nights; 1410 kg. Directional night only. Operating schedule: 8:00 am -midnight. CST. 15/0 time only; 15th of following month. General: lb, 2a, la, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 10a, lia, 12a, 13a, 14a, 15a, 156, 16. Basic Rates: 20b, 21a, 21d, 22a, 22b, 230, 24b, 25a, 26, 28a, 28c, 29a, 30, 32b. Contracts; 90a, 41, 42a, 92c, 43, 44a, 94b, 45, 48, 47a, 48, 49, 50, 51a, 51e. Comb.; Cont. Discounts: Bob, 60d, 60e, 60f, 60i, 61a, 61b, 62b. Cancellation: 70a, 70e, 71a, 72, 73a, 73b. Prod. Services: Affiliated with CBS Radio Network. ER 2/1/86-Rec'd 2/22/66. Class AA -7:00-9:00 am and 11:45 am -1:15 pm. Class A -All other times. I iris 30 seo 1 min 30 us 624 z z._ x z..._..._ z z z x z z x._ z z x z second ID's -I.50 each. 8. PROGRAM 5 min 1/4 hr 5 min 1/4 hr 624 ti..._ tl..._.._......_ ti ti..._..._..._..._ U..._..._..._.._ t1._..._..._..._.._-..._ ti ti Newscasts: 5 minutes on the hour and at :55. 1/4 hr 3. 5 mirt..._..._.. 1. KODY 1930 NBC Radio Network Media Code KODY Radio, Inc., Box 1085, 308 W. 9th St., North Platte, Neb Phone President -Robert Lau. General Manager -Joseph di Natale. Hometown Radio Grp.-McGavren-Guild- PGW Radio, Inc. Omaha, Lincoln -Paul Abele. Mountain States -Bob H1z Co., Inc. 5. FACILITIES 1,000 w. days. 250 w. nights; 1290 ko. Operating schedule: 6:00 am -midnight weekdays; 7:00 am -midnight Sun. CST. 15/0; payable when rendered. General: la, lb, 3d. 4a, 4d, 5, 6a, 7b, 8. pm & Rate Protection: 15b. Basic Rates: 20b, 21a, 22b, 23a, 24c, 25e, 27, 28a, 29a. 33b. Contracts: 90a. 41, a. 99, 50, 51b. Comb.: Cont. Discounts: 80a, 60f, 801, 61a, 62d. Cancellation: 70a. 70e, 71a, 72, 73b. Prod. Services: Affiliated with NBC Network. Member: Home Town Radio Group. Eff 3/1/67 -Reed 1/26/67. AA -6-9 am; 11:95 am -1:15 pm & 4-6 pm. A -All other times. I ti 6 ti 12 ti 18 ti 24 ti I wk wk wk wk wk wk wk wk /30 sec: 80% of 1 min. 8/10 sec: 50% of 1 min. All spots, regardless of length, combine for frequency. Schedules do not have to run consecutively to earn number -of-weeks frequency. Rateholders: Minimum 2 per week. ID's may not be used. 8. PROGRAM -Class AA- - Class A - 1/4 hr 5 min 1/4 hr 5 min 1 ti._.._ ti ti tl..._ t ti ti Alert Center Newa: 15 min..._ min..._.._, min 2.50 OGALLALA Keith County -Map Location C-3 See SItDS consumer market map and data at beginning KOGA 1954 Media Code Oºa;.ale Broadcasting Corp., Boz 509, 111 W. 4th Si, Ogallala, Neb Phone General Manager -Ray H. Lockhart. Program Director -Bob James. Hal Walton & Company, Inc. 500 w. days; 930 kc. Operating schedule: 6:00 ens -local sunset. MST. 15/0 on time only. 5. GENERAL ADVERTISING See eroded regulations General: la, 2a, 3a, 4a, 9d, 5. 6a, 7b, 8. Rate Protection: 10a. ila, 13a, 14a. 15a, 15b. Basic Rates: 20a, 21a, 21b, 22a. 23a, 24b. 25a. 26, 28b, 28e, 29a, 30, 33a. Contracts: 40a, 41, 42a, 42c, 43, 49a, 45, 46, 47c, 48, 99, a, 51e. Comb.; Cont. Discounts: 60a, 61a, 62a. Cancellation: 70a, 70e, 71a, 72, 73b. Rates effective July 1, (Card No. 5.) Rates received August 3, time times._.._..._._ times..._ times..._.._..._._ titres times time rate applies to all announcements in noon hour. 30 seconds -1/2 of 1 -minute rate plus 50%. OMAHA (7 AM; 4FM) (including Council Bluffs, Iowa) Omaha, Douglas County, Neb.--Map location G-8 Council Bluffs, Pottawattomle County, la. -Map location G-3 Stations contiguous to the major city are consolidated under the major city heading. This la not to imply that all of the stations provide equal coverage of the entire area or cities involved- It is part of the time buying function to determine extent of individual station coverage, audience delivered, etc.. within the area. KBON 1942 OMAHA R' A B Media Code Division of Blaustein Industries, Inc., 304 S. 18th St.. Omaha, Neb Phone KBON: Programmed for adulta. News and telephone conversation format with air personalities using open telephone lines. 6-9 am all news. 38% network, 64% local including sports, weather features am network variety. 10 am - noon personality homemaker show, cooking, guests, telephone conversation, news 10 min at :55. Noon - 1:15 pm all news, sports, weather. 1:15-4 pm telephone conversation, Sweats, news 20 min at : :30 pm news, markets, sports, commentary network and local. 6:30-7 pm open telephone sports show. 7 pm -12M live sports broadcasts. news 10 min at :55. 12M-5:30 am jazz, middle-of-the-road music. News at :25 & :55. 5:30-6 am farm. 5 man news department. 3 mobile units. SPORTS: pro baseball, pro and college football and basketball. Contact Representative for further details. Recd 8/28/68. General Manager -Frank Scott. Sales Manager -Donald Perazzo. l'ito Titos Sales. Inc. 1,000 w. days. 250 w. nights; 1490 kc. Non -Directional. Operating schedule: 24 hours daily. CST. 15% on net time charges; no cash discount. General: la, 2b, 3d, 9a, 9d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b, 21d, 22b, 23a, 25c, a, 28e, 29a, 32a, 33a. Contracts: 40a, 91, 42a, 41e, 43, 45, 46, 47b, 48, 49, 50, 51e. Comb.; Cont. Discounts: 60a, 60g, 60i, 61a. Cancellation: 70a, 70e, 71a, 72. Prod. Services: Affiliated with American Entertainment Network. Affiliated with American Information Network. No. 6 Eff 3/1/88-Rec'd 2/28/88. AA -Mon thru Sat 6-9 am & 4-7 pm. A -Mon thru Sat 9 am -4 pm; Sun 6 am -7 pm. B -Daily 7 pm -midnight. MINUTE 1 w 6wk 13wk 26wk I ti II ti SECONDS 1 ti ti ti tl ti tl SECONDS 1 tl ti ti tl tl SECONDS 1 ti ti sec, when available: 50% of applicable 1 -min. Fixed position or specific programs: AA rate. TOTAL AUDIENCE PLANS-BTA 6 am -midnight 7 tl I4ti ti 1 min sec PER MO: 50 ti 75 ti IOO ti min sec PER YR: 250x 500x I000x 1 min sec Weekend, Fri 3 pm -Sun midnight: 10 ti 20 ti 30 ti 1 min sec sec, when available: 50% of applicable 1 -min. 8. PROGRAM (When available) I hr 25 min I/4 hr 10 min 5 min 1 z x x z x z Fixed position or specific programs: AA rate, KFAB 1924 OMAHA NBC Radio Network Media Code KFAB Broadcasting Co Underwood Ave., Omaha, Neb Phone TWX OM PERSONNEL Vice-Pres. & Gen'l Mgr.-Lyell Bremser. General Sales Manager -E. R. Morrison. Program Manager -Ken Headrick. Edward Petry & Co., Inc w; 1110 kc. Directional -nighttime only. Operating schedule: 24 hours. CST. 15/0 time, talent and service; due when rendered. General: lb, 2a, 3a, 3c, 3d, 9a, 9d, 5, 8a, 7b, 8. Rate Protection: 10d, ltd, 12d, 13d, 14d, í15c. Basic Rates: 20a, 22a, 23a, 24a, 24c, 25a, 26, 28b, 32b. Contracts: 40e, 92a, 43, 95, 46, 47a. Comb.; ConL Discounts: 60e, 60g, 601, 61a. Cancellation: 70a, 70c, 71a, 73a. Prod. Services: 81. () Requires continuous advertising. Affiliated with NBC. (This listing continued on next page) 566 Spot Radio Stations November 1, 1968

54 Omaha -K F A B -Continued No Elf 9/1/68 -Reed 8/2/68. AA -Mon thru Sat 6-10 am & noon -1 pm; Mon thru Fri 3-7 pm. A -Mon thru Sat 10 am -noon; Mon thru Fri 1-3 pm; Sat 1-7 pm; Sun 6 am -7 pm. B --All other times. (') I ti 6 ti 12 ti 18 ti 24 ti 1 min.._.._ ,._ 20/30 sec..._ sec..._ _ 1 min /30 sec sec..._ Class B-50% of AA. (') Fixed position hour of day or day of week. TOTAL AUDIENCE PLANS I min 20/30 12 ti (5AA, 5A, 2B)_..._..._... _..._ ti (SAA, 8A, 2B) ti (10AA, 10A, 4B) Must be scheduled equally over T7 -day period and rotate (unspecified) within time class. Combinable with all weekly spots and programs. RATES 8. PROGRAM TIME PER WK, 5 MIN: AA A B 1 ti ti ti Sponsored program talent or service charge, FARM FEATURE SPONSORSHIP Mon thru Sat 6-6:30 am; Mon thru Fri noon -1 pm; Sat noon -12:30 pm: I ti 3 ti 6 ti 3 min Mon thru Sat 5:30-6 am: 3 min Minutes, 20/30 -second spots, 5 -minute programs and features may combine to earn weekly frequency discount. These, plus ID's, may combine on basis of 2 ID's equalling 1 longer spot. CONSECUTIVE WEEKS DISCOUNT 52 wk -10% Applied as earned. Applicable providing minimum expenditure of per week is maintained. (CR) K F A B -FM 1959 Media Code KFAB Broadcasting Co Underwood Ave., Omaha. Neb Regent TWX OM 84. Vice-Pres. & Gen'l Mgr.-Lyell Bremser. Sales Manager -E. R. Morrison Program Manager -Ken Headrick. Edward Petry & Co., Inc. ERP w me Operating schedule: 24 hours daily. except from 2:0e -6:00 am Sun. 15/0; payable when rendered. General: la, 2a, la, 9a, 4d, 5, 6a, 8. Rate Protection: 10b, 11b, 126, 13b, 14b. Basic Rates: 20a, 22a, 23a, 24b, 25a, 26, 29a. Contracts: 40a, 40c, 42a. 45, a. Comb.; Cont. Discounts: 606, 60k, 61a. Cancellation: 70a, 70c, 71a, 73a. Rates effective September ]fates received July 8, Class A-6:00-10:00 pm. Class B-6:00 am -noon and 10:00 pm -midnight. Class C -midnight -6:00 am. FIXED POSITION -Class A- -Class B- 1 min. Sta. Brk- 1 min. Sta. Brk. 1 time times times times..._._ times _ , times..._._ times times PROGRAM -Class A- 25 min. -Class B- 55 1/2 25 min. hr. min. 55 min. 1/2 hr. 1 time times times times times times times KOIL 1925 OMAHA A Star Station Independent Representatives, Inc. R A Media Code Central States Broadcasting, Inc., 8901 Indian Hills Dr., Omaha, Neb Phone President -Don W. Burden. Vice-Pres. & Sta. Mgr. -Donald E. Tawzer. Vice-Pres., Engineering -Gerald E. Waist. H -R Representatives. Ina. 5,000 w.: 1290 ke. Directional -night only. Operating schedule: 24 hours daily. CST. 15%; no cash discount. Basic Rates: 24b. 25a. Contracts: 40e, 45. Comb.; Cont. Discounts: 60a, 60g. In the event the advertiser contracts wl:h the station for additional broadcast Urne, the time rates and discounts shown on the rate card on which this contract is based shall apply to euch additional time for a period of 13 weeks from the effective date of any revision of station time or discounts. Plan announcements in all categories are combinable. Plan announcements do not contribute toward frequency or fixed position announcements. Rate holders are not available. Rates effective November 1, Rates received October 12, Class AA -6:00-9:00 am and 4:00-7:00 pro Mon thru Sat. Class A-9:00 am -4:00 pm and 7:00-11:00 pm Mon thin Sat; 6:00 am -10:00 pm Sun. Class B -All other times. TOTAL AUDIENCE PLAN (1 Minute) Plan Pian ;last II 5:30-10 am _..._.._..._ am -3 tsm..._... _.._... _.... _.._ pm pm -midnight and/or weekends...,, Total..._... _..._... _.._... _ Plan I-38 1 min sales messages, per wk. ea Plan II min sales messages, per wk. ea Plan III min sales messages, per wk, ea MINUTE ROTATING PLAN PACKAGES t 36 ti 24t AA A B ,00 IO. SPECIAL FEATURES 5 MINUTES (News Only as Regularly Scheduled) Class Class Class AA A B 1 ti..._.._..._ ti..._..._..._.._..._.._.._.._. 52 tt...'.._..._..._._.._.._.._..._.._ S ti..._..._..._.._..._..._.._.._._ U..._..._.._._.._...._.._ U t1..._.._._..._.._.._..._.._..._.._ tl..._.._.._.._.._.._.._ K 0 I L -FM 1959 OMAHA R A B Media Code Central States Broadcasting, Inc., 8901 Indian Hills Dr., Omaha, Neb Phone President -Don W. Burden. Vice-Pres. & Sta. Mgr. -Donald E. Tawzer. Vice -President Engineering -Gerald E. Weist. H -R Representatives, Inc. ERP 200,000 w.; 96.1 mc. Stereo. Operating schedule: 24 hours daily. CST. Antenna ht.: 273 ft. above average terrain. 15/0 time only. See KOIL listing for coded regulations. Elf 5/1/67-Rec'd 4/10/67. AA -Mon thru Sat 4 pm -midnight; Sun noon -midnight. A -Mon thru Sat 6 am -4 pm: Sun 6 em -noon. B -Midnight-6 am. I wk 4wk I ti U _ ti._.._..._..._ ti....._ ti Irk 26 ark 52 wk U.._..._..._ % of AA rates. 30 sec: 80% of 1 -min. 10 see: 50% of 1 -min. SATURATION ROS PLANS (52 wka) 500x I000x 2000x Best Times Available (AA & A) NEWS CAPSULES (') 1 z _..._ z z z..._.._ z z () On the hour. 1/4 hr 1/2 hr (') 1/4 hr 1/2 hr K OMAHA A Mask Sanders Station Media Code Pier -San of Nebraska Corp.. Box N. 48th 8t.. Omaha. Neb Phone President -Mack Sanders. General Manager -Jim Treat. Vic Plano Associates. Inc w.; 1420 kr. Directional. 15/0: 10th of following month. 5. GENERAL ADVERTISING See Coded Regulations Rate Protection: 10b, 116, 12b. Affiliated with MRS Radio Network. Rates effective January I (Card No. 8.) Card received December 21, Fixed Positron (6:00-9:00 em and 4:00-6:00 pm) PER WE: 1 min 30 see 10 sec Less than ea tot ea tot ea tot 6 ti ti 14 On ti ti ti ti Less than ROS 6 ti ti tt (t ti ti Discounts 15 cons. wits ins 39 inns. wks trans. wks 15% 52 cons. wks 25% KOWH (FM) 1959 (formerly KOaL (FM) OMAHA Media Code The Starr Broadcasting Group. Inc., 7000 Dodge St., Omaha. Neb Phone KOWA(FM): Programmed for adults. MUSIC: 100% serious music. Concerts, overtures and encores 6 am -noon. Noon -1 pm showtunee. 1-2 pm semi -classic. 2-6 pm concerts and overtures. 6-7 pm ehowtunes. 7-8 pm semi -classic pm classical. 10 pm -12M jazz concert. Opera 2 pm Sat. NEWS: 5 min every 2 hours from 8 em. Book reviews at 11 am & 4 pm. Fine arts interview at 7:45 pm. Contact Representative for further details. Reed 2/19/68. President -Peter H. Starr. General Manager -Arthur D. Skalak. Program Director -Rick Stewart. Frederick W. Smith. 5. FACILITIES ERP 100,000 w.: 94.1 me. Operating schedule: 6 em -midnight Mon thru Sat. CST. Antenna height: 510 ft. above average terrain. 15%: nn rash discount. See KOZN listing for coded regulations. AM facilities: KOZN. Affiliated with MBS Radio Network. ER Recd 10/8/67. AA -6 pm -midnight. A-6 am -8 pm. I wk 4wk 13 wk 26 wk 52 wk 1 ti tl ti ti ti ti ti ti NEBRASKA SPECIAL PACKAGES (52 week contract only) 105 announcements per wk (5.460)_»..._ announcements per wk (2,800)..._._._..._ announcements per wk (1,500) PROGRAM hr 1/2 hr 1/4 ht 5mto 1 ti..._.._... _...._..._._ tl..._ ti..._.._.._..._ U..-..._ u 104 ti Newscasts or features extra 20%. KOZN 1922 OMAHA R A B Media Code The Starr Broadcasting Group, Inc Dodge St.. Omaha, Neb Phone KOZN: Programmed for adults. Religious and educational 6-6:30 am. NEWS: 5 min every :55, 3 min at :25. AIR PERSONALITIES 6:30 am -noon & 12:15 pm -sign-off. MUSIC: 100% modem country. Noon -12:15 pm direct report from livestock exchange. Features: stock market, beef futures, air force base report. Contact Representative for further details. Recd 2/19/ PERSONNEL President -Peter H. Starr. General Manager -Arthur D. Skalak. Program Director -Rick Stewart. Alan Torhet Associates, Inc. 5. FACILITIES 1,000 w. days: 660 kc. Operating schedule: 6:00 am -local sunset. CST. 15/0. General: la, 3a. 3b, 4a. 4c, 6a. 6b, 7b, 8. Rate Protection: 106. I1b, 13b. Basic Rates: 20a, 22e. 23a, 24b, 25a, 28, 28a, 29a. Contracts: 40a, 42b, 45, 46, 47a. Comb.: Cont. Discounts: 60a, 80e, 82b, 62e. Cancellation: 70a, 70e, 71a, 73a, FM facilities: KOWH (FM). Eff 4/1/66 -Reed 5/6/66, AA -7-9 em, noon -1 pm & 4-6 pm. A -All other times. I MIN: Ix 8x 12x 18x 24x 36x AA A /30 SEC: AA A PARTICIPATING PROGRAMS The Noon time Farm Report -Adjacencies -add 10% to Class AA. The Joy Pine Show -7:30-8:50 am -add 10% to Class AA. IO. QPc^IAL FEATURES Newscasts: 5 minutes, hourly at :30, 5 times e KRCB COUNCIL BLUFFS, IOWA R A Medic Cede q KRCB, Inc., Box 506, Council Bluffs, Ia Phone ; Omaha. Neb. Phone President -James J. Conroy. Exec. Vice-Pres. & Gen'l Mgr. -James R. Lowenberg. Sales Manager -Garry F. Brill. Gill -Perna. Inc w. days: 1560 ke. Operating schedule: 8.00 am -local sunset. CST. 15/0 net time only: 10 days, General: lh, lb, 3d, 9a. 4c, 5, 6a. 7b. 8. Rate Protection: 10h. 12h. 13h, 14b. 18. Baste Retes: 20h, 2Id, 22e, 22b, 23a, 24b, 24e, 25a a, 20a, 30. Contracts: 40a, 41, 42a, 43, 44b, 45, 48, 47a, 48, 49, 51h. Comb.: Cont. Discounts: 60a, 60d, 60e. 601, 61a, 62b, 62d. Cancellation: 70a, 70e, 71a, 72, 73b. Prod. Services: 82. Member: National Agltadio Groups, Inc. No. 6 Elf 3/1/68-Rec'd 3/18/68. AA -Mon thru Sat 6-9 am & 4-7 pm. A -All other times. FIXED POSITION I MIN: Ix 52x 158x 260e AA A sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 6ti 12tí 24 ti 56t AA A CONSECUTIVE WEEK 13 air -2% 28 wk -4% 52 wk -6% 8. PROGRAM Ix 15x 26x 52x 156e 312x 1 hr /2 hr /4 hr (This listing continued on next page/ November 1, 1968 Spot Radio Stations 567

55 NEBRASKA (t) 5 min 10 min 1/4 hr 1/2 hr 1 ti Omaha -K 12 R C ü. B -Continued , , 5 -MINUTE NEWS AT :55 48 ti..._._..._ ü..._._..._.._.._ , tl 7ti 10t1 14tí Ea Early Livestock Market -6:30-6:35 am. Earned 1 - minute fixed position rate. Includes sponsor open and close and 1 1 -minute spot. This Agriculture Business -Mon thru Fri noon. 13 wk 26wk 52wk Ea Includes sponsor open, 2 1 -min spots, close. WOW 1923 A Meredith Owned Station CBS Radio Network KATZ RADIO WEST R A; B Media Code Meredith WOW. Inc., 3501 Farnam St., Omaha, Neb Phone TELEX Vice-Pres. & Gen'l Mgr. -Howard L. Stalnaker. Sta. & Sales Mgr. -Russell G. Gast. Program Manager -Ray Olson. Katz Radio, West. New York -Sal Agovino. 245 Park Ave., New York, New York Canada -Andy McDermott Sales Ltd w.; 590 kc. Operating schedule! 24 hours daily. CST. 15/0 on time, program charges; 10 days. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, lb. 3a, 3c. 3d, 4a, 4d. 5, Sa, 7b, 8. Rate Protection: 10b. 11b, 12b, 13b, 14b. Basic Rates: 20a, a, 21b, 22a. 23a, 23b, 24b, 24c. 27, 29a, 29a. 32a. Contracts: 40a, 41, 42a, 43, 44a, 44b, 45, 46, 47a, a, 51b. Comb.; Cont. Discounts: bob, 60d, 60e, 60f, 60h, Soi. 61a, 62d. Cancellation: 70a. 70e, 71a, 73a, 73b. Prod. Services: , 82. Affiliated with CBS. Affiliated with Katz Radio A.I.D. Plan. Advertisers will be billed at earned or anticipated earned rate. Exact times will not be listed on billings for ROS buys. ROS buys will be billed "as ordered." Rates quoted are for time only, except 3 - minute WOW reports where program costs are included in the rate. Station offers Feature Merchandising Service to advertisers who spend a minimum of in a 13 -week period. Details on request. Station may commit its station personalities (such as tarso directors, sportscasters, DJ's etc.) exclusively to non-competitive advertisers when dollar volume and/or length of schedule warrants. No. 1-A Eff 5/1/68-Rec'd 4/17/69. AA -Mon thru Sat 6-9 am, noon -1 pm & 4-7 Om. A -Mon thru Sat 9 am -noon & 1-4 pm; Sun 7 am - 7 pm. B -Mon thru Sat 5-6 am; Mon thru Sun 7-11 pm. C -All other times. WKLY: () 6 ti 12 ti 18 ti 24 ti 1 min /30 sec ID's min /30 sec ID's I min /30 see ID's () Less than 6 weekly. CLASS C 50% of A. Minutes, station breaks and ID's may be combined for maximum frequency. 52 wk -8%. Spots adjacent to time in higher rate classifications are charged at rate of higher classification. t 1 ti 6t1 12tí BEST TIMES AVAILABLE ROS PLAN ti 30t148t1 1 min sec seconds -50% of 1 -minute rate. Regular and BTA Plan spots may be fully combined for frequency discount. 1 minute -150 words live. 30 seconds -75 words live. 10 seconds -25 words live. No further discounts. 8. PROGRAM (t) I ti._ U...._..-_._ tt..._._.-_..._..._.-._..._ ti ti _ ti..._...._.._..._ tt..._.._ -.._. _ ti ti min 10 min 1/4 hr , , tl._...._._..._ , ti.._._ _. -._. (t) 3 minute Reports include program charges. Class B-50% of Class AA. Class 0-50% of Class A. Sunday only -Programs longer than 5 -minutes take Class A rate. PROGRAM AND/OR SERVICE CHARGES (Unless otherwise specified) 5 min 10 min 1/4 hr 1/2 hr 1 ti..._ WOW News Reporta -International, national, regional and local news available as 3, 5, 10 or 15 -minute 3rograms-8:00-6:10 am, 6:55-7:30 am and noon - 12:30 pm and Traffic Hour News 5:00-8:00 pm -at applicable program rates. W 0 W -FM 1961 OMAHA QFMD Media Code Meredith WOW, Inc Farnam St.. Omaha. Neb Phone TWX Vice-Pres. & Gen'l Mgr. -Howard L. Stalnaker Sta. & Sales Mgr. -Russell G. Gast. Program Manager -Ray Olson. ERP w.: 92.3 me. Antenna ht ft. above average terrain. Operating schedule: 9:00 am -11:00 pm daily. CST. 15%; no cash discount. See {VOW listing for coded regulations. Rates effective May 1, (Card No. 1.) Rates received April /PROGRAM RATES /4 1/2 1 1 min. sea min. hr. hr. hr. 1 time times times times times times ,000 time« O'NEILL Holt County -Map Location E-2 of the State KBRX 1955 NAB Media Code Ranchland Broadcasting Co.. Box 150. KBRX Bldg., O'Neill, Neb Phone Manager -Gilbert Poese. Broadcast Associates. 1,000 w. days; 1350 ke. Operating schedule: 6:00 am -local sunset. All rates net to station. CST. 5. GENERAL ADVERTISING See nnded regulations General: la, 2a, 3a, 4a, 4d, 5, Ba, 7a, 8. Rate Protection: 10a, lia, 12a, 13a, 14a, 15b, 16. Basic Rates: 20b. 21b, 22a, 23a, 24b. 25a, 26, 27, 28a, 28c, 29a, 33a. Contracts: 40a, 92b, 94a, 47e, 48, Slb. Comb.: Cont. Discounts: 60f, 81a, 62b. Cancellation: 70a, 70e, 71a, 73a. Member: National AgRadio Groups, Inc. Rates effective Rate received April 16, min 30 sec 1 min 30 sec 1 ti U tl ii._.._.._ ti..._.._ ti._ ti ORD Valley County -Map Location E-3 KNLV 1965 Media Code Loup Valley Broadcasting Co., Box 273, 103 N. 16th., Ord, Neb Phone General Manager -Andy Andersen. Sales Manager -Allan Bundy. 1, kc. Non-dlrerttonal. pm. CST. 4. AGENCY OMMISSION-8 15/0: time only. Monthly. General: lb, 3a, 3d, 4a. 4d, 5, 6a, Rate Protection: 10a, 14a, 15b. Basic Rates: 23a. 29b, 29a. Contracts: 44a, 45, 48, 47a, 51a. Comb.; Cont. Discounts: 80a, 61b. Cancellation: 71a, 73b. No. L-2 Eft 8/15/66-Rec'd 4/15/88. Ix 13x 26x x 156x I2x 1 min sec All spots at Croon. fiat PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min 1 a..._.._..._ x 28 z x z z z z Frequency discount on spots or programs, but not on a combination of the two. SCOTTSBLUFF (3 AM; 1 (including Terrytown) Scotts Bluff County -May Location B-2 FM) See SRD4 rossaumer market map and data at begin - nine ne the tatare. Stations contiguous to the major city are consolidated under the major city heading. This is not to imply that all of the stations provide equal coverage of the entire area or cities involved. It is part of the time buying function to determine extent of individual station coverage, audience delivered, etc.. within the area. KEYR 1961 TERRYTOWN Media Code Western Nebraska Broadcasting Co., Box 1283, Scottsbluff. Neb Phone KEYR: Programmed for farm and rural families. FARM: 20 hours weekly. Farm segments 8-8 am, 11:30 am -1 pm. Farm director. Remote livestock and grain markets daily. Features from general farm organizations. farm related groupa, and county agents. Daily agricultural college programs. Interim market reports throughout day. News and weather 22 hours weekly. News and weather on hour, weather on half hour. SPORTS: college play-by-nlay. MUSIC: country music. AIR PERSONALITIES handle all segments. Contact Representative for further details. Recd 7/1/88. Manager -G. W. "Doc" Embree. Avery-Knntel. Ins'. Denver-.Tohn L. McGuire & Co. Omaha. Lincoln-Soderlund Company w. dare: 690 ke. Directional. Onerallne schedule: Sunrise to local sunset. MST. 15% nn nss time: no each discounts. General: la. 2a. 2b. 3a. 4a, 5, Be, 7b. Rate Protection: 10b. 11b. 12b. 13b, 14b, 15b. Basic Rates: 20h. 21d, 22a, 22b, 23a, 24b, 25a, 27, e, 29a, 30, 32a. Contracts: 40a, 91, 42b, 44a, 45, 46, 47a. 50, 51a, 51b. Comb.: Cont. Discounts: SOb. 60e, 60f, BOIS, 61a, 82d. Cancellation: e, 71a, 73e. Prod. Service: 00, 82. Member: Nebraska Rural Radio Stations. No. 2 Eff 10/1/86 -Reed 10/6/66. Ix 26x 52x 156x 2611x 312x 1 min sec sec: 50% of 1 -min. FIXED POSITION PACKAGES 6 ti or less 12 ti 18 tl 24 ti I min sec minute, 30 second and 10 second slots may be combined to earn a higher discount rate. Program and spots may be combined to earn larger discounts on spots only. YEARLY ON PACKAGES 28 wk -l0ó 52 wks-15% 8. PROGRAM ix 26x 52x 156x 260x 3I2x 1 hr /2 hr: 85% of hour. 10 min: 33% of hour. 1/4 hr: 40% of hour. 5 min: 25% of hour. KNEB SCOTTSBLUFF Media Code Platte Valley Broadcasting Corp., Box 239, 2110 Broadway, Scottsbluff, Neb Phone President -Russell M. Stewart. General Manager -George H. Haskell. Sales Manager -Byron R. Joachim. Grant Webb & Company. 1,000 w. days; 500 w. nights; 960 ko. Directional -separate patterns. Operating schedule: 5.15 am -midnight. MST. 15/0 time only. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 2b, 3a, 313, 3d, 4a. 9d, 5, 811, Ta, 8. Rate Protection: 10a, ils, 12a, 13a, 14a. 15a. Basic Rates: 20a, 20h. 21a, 21e, 22a, 22b, 23a, 24a, 25a, 27, 28b. 28e, 29a. Contracta: 900, 41, 42a, 44a, 45, 46, 48. Comb.: Cont. Discounts: 600, fila, Cancellation: 70a, 70e, 72, 73a. Prod. Services: Affiliated with American Information Network. Member: Intermountain Network. Rates effective January Rev. (effective date) recd May /PROGRAM RATES 1/2 hr. 1/4 hr. 5 min. () 1 time. _ times _ times times _ times times times (1 100 words or leu. K N E B -FM 1960 SCOTTSBLUFF Media Code Platte Valley Broadcasting Corp.. Box Broadway. Scottsbluff. Neb Phone , President -Russell M. Stewart. General Manager -George H. Haskell. Sales nfanszer-bvron It. Joachim. Grant Webb & Company. ERP 89,000 w.; 94.1 mc. Oneratine schedule: 6 am -11 pm. 15/0: time only. 5. GENERAL ADVERTISING See eoded regulations See KNEB listing for coded regulations. Snerial combination rates in conjunction with AM. Musical programs sold only in 1/4 hour or longer segments with commercial time limited to 6 minutes per hour. Rates effective January 1, Rates received June /PROGRAM RATES 1 hr. 1/2 hr. 1/4 hr. (t 1 time..._.._.._ times times times times times times ') 1 min or less. KOLT 1930 SCOTTSBLUFF MST. CBS Radio Network R A B Media Code The Hilliard Co.. West 20th St., Scottsbluff. Neb Phone KOLT: Programmed for general interest. AIR PERSONALITIES handle all segmenta. NEWS: local 3 men, 2 mobile units, 19 times daily. Network news 10 min hourly and features on half hour. FARM: 5-7 am & noon -1 pm local, regional markets, direct reports included. SPORTS: local 2 men, full schedule of 2 local colleges, high school and university football. Four 5 min and 8 capsule reports daily. Women's news 9-10 am cooking, fashions and interviews by woman's director. Weather 2 hourly, four 5 min reports direct daily. MUSIC: 5 am -7:30 pm middle-of-the-road. 7:30 pm -12M top 40. Interview programs 1-3 pm. Remote studio facilities available. Contact Representative for further details. Rec'd 8/28/87. Manager -I. L. Hilliard. Hometown Radio Grp.-McGavren-Guild- PGW Radio, Inc. Lincoln, Omaha -Paul Abele. Denver -Bob Hix Co., Ins w. days w. nights: 1320 kc. Non -directional days, directional nights. Operating schedule: 5:00 am -midnight weekdays; 7:00 am -10:15 pm Sun. MST. (This listing continued en next page) 568 Spot Radio Stations November 1, 1968

56 Scottsbluff -K 0 L T --Continued 15% on net time and talent charges; no cash discount. 5. GENERAL ADVERTISING See soiled regulatione General: la, 2a, 3a, 4e, 5, 6e. lb. 8. Rate Protection: 10a, 11g, 126, 13h, 14b, 15b. Basic Rates: 20a, 21a, 21b, 21c, 22a, 22b, 23e, 24b, 25a, 26, 28e, 28e, 29a, 29b. 32a, 33b. Contracts: 40a, 41, 42b, 42d, 43, 44b, 45, 46, 47e. 48, 49, 50, 51a, 51c. Comb.; Cont. Discounts: 60b, 60g, 62a, 62b. Cancellation: 70d, 71a, 72, 73a, 73b. Adulated with CBS Radio Network. Member: Home Town Radio Group. No. 13 Eff 3/1/67-Ree'd 2/1/67. AA -Mon thru Sat 6-9 am, 11:45 am -1:15 pm & 4-6 pm. A -All other times. 8. SPOT ANNOUNCEMENTS I ti 6t1 12 t1 18ti 24ti 1 wk._ wk wk._..._ wk._.._..._.-_ wk._ wk._ -.._ /30 sec: 80% of 1 -min. 8/10 sec: 50% of 1 -min. All spots, regardless of length, combine for frequency; schedules do not have to run consecutively to earn number -of -weeks frequency. Rateholder minimum of 2 per week and ID's may not be used. 8. PROGRAM lx 13x 26x 52x 1042 I58x 260x 1 hr /2 hr: 60% of hour. 10 min: 25% of hour. 1/4 hr: 35% of hour. 5 min: 20% of hour. SIDNEY Cheyenne County -Map Location B-3 KSID 1952 R A B Media Code KSID Radio Inc., Legion Park, Sidney, Neb Phone Pres. & Gen'1 Mgr. -David %V. Young. Edward Petry & Co., Inc. Omaha-Soderlund Company. 1,000 w. days; 250 w. nights; 1340 kc. Operating schedule: 6:00 am -10:30 pm weekdays; 8:00 am -10:30 pm Sun. MST. 15% on station time only; no cash discount. General: 2b, 3a, 3d, 4a, 5, 6a, 8. Rate Protection: 10a, lia, 12a, 13a, 14e. Basic Rates: 20a, 21b, 22a, 22b, 23a, 29a, 26, 28b, 28c, 29a, 33a. Contracts: Via, 49a, 49b, 45, 46, 47a. 50, 51a, 51b. Comb.: Cont. Discounts: 60a, 61a, Cancellation: 72, 73b. Affiliated with American Information Network. Member: Intermountain Network. Rates effective October 1, Rates received October 6, /PROGRAM RATES (6:30-9:00 am and noon -1:00 pm) 1 hr. 112 hr. 1/4 hr. 5 min. Ann. I time times_ times times times :00-8:30 em. 9:00 am -noon and 1:00-10:30 pm) 1 time.._ times_ times times times SUPERIOR Nuckolls County -Map Location F-4 Bee SRDS consumer market map and data at begin ning KRFS 1959 Media Code The Valley Broadcasting Co., Box Neb Phone , Superior. Pres. & Sta. Mgr. -Robert J. Kelly. George T. Hopewell, Inc. 500 w.; 1600 te. Operating schedule: 6:00 am -sunset Men thron Sat; 8:00 am -5:00 pm Sun. CST. None; all rates net to station. General: lb, 2a, 3a, 4e, 4c, 5, 6a, 7a. Irate Protection: 10a, 11a, 12a, a, 15c, 16. Basic Rateo: 20b, 21c, 22b, 23e, 24b, 25a b, 28e. 29a, 30, 33a. Contracts: 40a, 41, 42b, 92d, 44e, 44b, 45, 47e, 49, 51a. Comb.; Cont. Discounts: 60b, 60f, alb, 62d. Cancellation: 70b, 70d, 71b, 72, 73b. Prod. Services: 82. Affiliated with KBS Radio Network. No. R-2 ELT 1/1/63-Rec'd 9/28/66. I min 30 see I min 36 sec 1 z z..._ z z z..._ z z.._...-_._ z z z z z PROGRAM I hr I/2 hr I/4 hr 10 min 5 min 1 z.._... _ z z x z z..._..._ z x...._..._ z..._.._ z TERRYTOWN Scottsbluff County -Map Location B-2 See SUDS consumer market map and data at beginning See Scottsbluff (including Terrytown) VALENTINE Cherry County -Map Location C-2 KVSH 1961 R A B Media Code Valentine Broadcasting Co., Valentine. Neb Phone Manager -Larry Russell. Vice -President -Bob Thomas. Farm Director -Wally Baxyn. Hometown Radio Grp.-McGavren-Guild- POW Radio, Inc. Omaha, Lincoln -Paul Abele. Mountain States --Bob Riz Co., Inc w. days; 940 ke. Operating schedule: 6 am -local sunset weekdays; 7 am -local sunset Sun. CST. 15% on time only; no cash discount. 5. GENERAL ADVERTISING See Boded regulation General: la, 2b, 3d, 4a, 4d, 5, 6e. 7b. Rate Protection: 10b, 11b, 12b, 13b, 14b, 16. Basic Rates: 20b, 21a, 22b, 23a, 25a. 28a, 29a, 33b. Contracta: 40a, 41, 45, , b. Comb.; Cont. Discounts: 60f, 61a, gib, 62d. Cancellation: 70e, 70e, 71a, 72, 73b. Member: Beef Empire Stations; Home Town Radio Group. ER 5/1/85 -Reed 5/5/65. AA -6-9 am & 11:45 am -1:15 pm. A -All other times. (1 minute) I tl 6t1 1 wk..._..._._..._._ wk. _.._...._ wk. _._.._._..._ ti ti te wk wk..._..._..._..._ wk wk /30 sec: 80% of 1 -min. 8/10 see: 50% of 1 -min. 8. PROGRAM 1/4 hr 5 min 1/4 hr 5 min 1 ti tl._ LL_._ tl ti..._ tl..-..r ti ti._.._ ti ti_ ti...._._ ti tl.._ WAYNE Wayne County -Map Location F-2 of the elate. KTCH 1988 Media Code Wayne Radio, Inc., KTCH Bldg., Wayne, Neb Phone Station Manager -Robert J. Wilson. Sales Manager -D. Roger Elder. NEBRASKA George T. Hopewell, Inc. 500 w.; 1590 kc. Operating schedule: 6 am -local sunset. CST. 15/0 time only; 10 days. 5. GENERAL ADVERTISING See ceded regulations General: lb, 2b, 3e, 3b, 4a, 5, 6e, 8. Rate Protection: 101, 121, 131, 141, 15b. Basic Rates: 21b, 21d, 22a, 22b, 23a, 24b, 25a, 28a, 29a, 29b, 30. Contracts: 40e, 44a, 44b, 45. Comb.; Cont. Discounts: 60b, 60d, 60e, 61e, 61b. Cancellation: 70a, 70e, 71a, 73a. No. R-5 EST 1/1/67-Rec'd 5/1/68. Ix 13x 26x 52g 104g 156x 260x 312x (')._ (') 1 min or lese. 8. PROGRAM I/4 hr 5 min I/4 hr 5 min 1 z.._.._ z x z..._ z x_ z z_..._ YORK York County -Map Location F-4 KAWL 1954 Media Code Prairie States Broadcasting Co., Inc., KAWL Bldg., York, Neb Phone PERSONNEL President -M. L. Gleason. Manager -Tommy L. Gleason. Sales Manager -Glenn C. Pfenning. George T. Hopewell, Inc. 500 w.; 1370 ke. Operating schedule: 8:00 am -local sunset Mon thrn Sat; 8:00 am -5:00 pm sun. CST. 15/0 time only; 10 days. General: la, 3e, 9a, 4d, 5, 8e, 7b, 8. Rate Protection: 10a, lia. Basic Rates: 22b, 23a, 29b, 25a, 26, 28a, 29a. Contracts: 40a, 42b, 45, 48, 47a. Comb.; Cont. Discounts: 60a, 60k, 61a, 61b, ß1e,, Canceß2bllatioß2e.n: 71s, 73a. Affiliated with KBS Network. Rates effective February 1, (Card No. B4.) Card received February /PROGRAM RATES 1/4 hr. 5 min. 1 min. or leu 1 time times..._..._._ times...-_ times 156 tim.._ times...._..._ times tí 6.00 b.2ß November 1, 1968 Spot Radio Stations 569

57 NEVADA t_..o, L- Twin Falls *, _J Burley ORECON IDAHO Radio Household Data NOTE: County -by-county estimates of Radio Household Data no longer appear in SRDS. With the advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by-county basis. There is no way at pr t to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Alturas Susanville -.- WASHO HUMBOLDT Winnemucca* PERSHING ELKO Elko * --.- NEVADA 9 zo 6o eo so top Negro Population Data (January 1, 1968) STATE TOTAL... 26,100 METRO AREAS Reno 3,100 Las Vegas 21,600 Total Metros... 24,700 Sparks.. Nevada City CHURCHILL -"'Fallon Grass Valley */ sl (LYON ORMSB Gafa9n City DOUGLAS LANDER UREKA WHITE PINE Dy e** SCALE Of MILES AppCrnbl. le NEVADA only Bijou NEVADA THIS STATE OBSERVES DAYLIGHT SAVING TIME. MINERAL ESMERALDA -"-.Bishop NYE UNCOW CLARK Henderson North Las Vegas D a)las Vegas Cedar4ity Ma V i ~4* Read figures in THOUSANDS 4/44/e. O li O O D Q O CITY POPULATION furrent / d [M Estimate With Daily Media. Without Daily Media. Symbols Designate Types of Media. *Newspaper -'s-radio `Television - COUNTY NAMES ARE IN ITALIC TYPE Designates Metropolitan Areas within this state Cepyn9F,by Shndo.d Ra,. 6 D. S.,rin, Irc., old by Rand MSNoav 6 Ce. A B I C I D G H l8 Estimates for: STATE COUNTY -Map Loe. P p attin HoÌsehoollds City Metropolitan Area (000) (000) State, County, City, Metro Area Data CITIES AND COUNTIES - This list shows counties in which cities are located. Cities are first, counties next. Carson City -Ormsby Las Vegas -Clark North Las Vegas -Clark Reno-Washoe Sparks-Washoe -Consumer Spendable Income Distribution s Per 3000 Ì0000f r15óó0 Household to to to to and ($000) (5) over Total Retail Saales - Per Household (5000) (S) Retail Sales By Selected Store Types General Mdse. Apparel Home Furn. (5000) (5000) (5000) (5000) (5000) State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. NEVADA STATE TOTALS ,511,876 10, ,392 5, ,949 42,523 91,383 49,883 40, ,999 95, ,020 CHURCHILL C -3t CLARK D -5t Las Vegas Las Vegas Metro Area North Las Vegas DOUGLAS B-3.»».» ELKO D-1-..._.. ESMERALDA EUREKA D-3 HUMBOLDT C-1 LANDER C-3 LINCOLN E-4 LYON B-3 MINERAL C -4t NYE D-4 ORMSBY B-3 Carson City PERSHING C-2 STOREY B-3 WASHOE B -2t Reno Reno Metro Area Sparks WHITE PINE E-3... _ ,974 8, ,001 8, ,487 11, ,001 8,740 84,828 9,373 17,482 11,206 55,852 13,791 2,859 12,430 2,752 9,490 30,484 15,319 5,210 10,216 7,770 24,281 20,008 8,167 21,893 11,227 19,665 9,982 39,565 29,354 15,172 1, , , ,574 89,107 33,684 11,917 7,644 13,546 9,195 11,770 12,883 11,770 12,291 10, , , , ,318 10,588 10,819 29, ,078 15,674 3,197 4,656 12,571 9,096 6,845 5,990 5,491 9,530 5,491 1,170 6,935 7,292 1,700 3,717 7,876 6,269 14,550 5,131 4,665 3,475 4, ,131 71, ,131 5,194 1,237 7, , ,077 2,637 3,560 1, ,667 20,196 52,850 17,535 39,013 20,196 52, ,141 1, ,797 23,850 23,842 23,170 29,797 23,850 Automotive (5000) 5,010 90,717 88,315 90,717 2, ,387 1, , Service Station (5000) , ,112 1,267 1, ,802 1, ,685 1,451 1,385 1,578 20,639 6,217 6,029 1, , ,736 19,942 5,193 6,029 1, , ,736 5,377 4, ,140 1,273 6, ,482 5,890 54,723 15,533 29,992 14,191 13,143 48, ,024 7,699 45,565 13,812 28,748 13,769 12,649 46, ,482 5,890 54,723 15,533 29,992 14,191 13,143 48,098 27,215 3,754 9,145 2,553 14,813 4,688 4, , ,679 (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. Passenger an 1/1/88 (000) Farm Population I/1/68 (000) Gross Farm Income 1967 (5000) 1, ,532 47, ,828 29,213 47, _ , ,652 6, , , , , , , ,993 2, ,731 1, , ,165 16, ,342 21, ,689 1, , Spot Radio Stations November 1, 1968

58 9.50 CARSON CITY Ormsby County -Map Location B-3 KPTL 1935 Media Code Carson City Broadcasting Corp.. Box 853. Carson Mall, Carson City. Nev Phone General Manager -Gene W. Robinson. Traffic Manager -Betty "B.J.' Backlund. Chief Engineer -T. D. Webster. 5,000 w. days, 500 w. nights; 1300 ko. Directional -night only. Operating schedule: 6:00 am -10:00 pm Mon thru Bat; 7:00 am -8:00 pm Sun. PST. 15% on time only: no cash discount. General: la, 2a, 3a, 4a. 9d. 5. 6e, 7b, 8. Rate Protection: 15h. Basic Rates: 20b. 21c, 22b, 23a, 24b, 25b. 28a, 28c, 29b. 30. Contracta: 40a, 42a, 42c, 43, 44b. 45, 46, 47e, c. Comb.: Cont. Discounts: 60a. 60e, 61c, 62b, 62d. Cancellation: 70a, 70c, 71a, b. Prod. Services: Rates effective January 1, (Card No. 4.) Card received February min 30 sec 1 min 30 see 1 ti ti ti ti t1..._ ti ti ti_ PROGRAM 1/2 hr 1/4 hr 5 min 1 ti ti _ tt..._..._..._..._..._.._ U ti....-_._.._ U..._..._..._ t1._..._ _..._..._ ELKO Elko County -Map Location D-1 Bee SRDS consumer market map and data at beginning KELK 1948 Media Code Elko Broadcasting Co.. E. Idaho St., Box 790, Elko. Nev Phone RELIC: General programming. All local sports. Network news on hour, local headlines on half hour. Hymn of hour at :45. 80% middle-of-the-road, 20% country music. 3-1/2 hour classical music show Sun afternoon. 45 min news each noon, 75 min each night at 5:30 pm. Contact Representative for further details. Recd 8/28/ PERSONNEL President -Chris Sheertn. General Manager -Robert Paul. 2.. REPRESENTATIVES Edward Petry & Co.. Inc w. days; 250 w. nights; 1240 kc. Operating schedule: 6 am -midnight. PST. 15/0 time only; payable when rendered. General: 2a, 3a, 3b, 4a, 9c, 5, 6a, 7b, 8. Rate Protection: 10h, lib, 12b, 13b, 14b. Basic Rates: 20a, 22a, 22b, 23a, 29a, 24b, 25a, a, 29a. Contracts: 40a, 92a, 45, 46, 97a, 98. Comb.; Cont. Discounts: 80a, 61a, 61b, 61c, 62b, 62e. Cancellation: 70a, 70c, 71a, 735. Length of commercial copy: 5 minutes 2:10 min. 10 minutes _ 2:30 min. Affiliated with American Information Network. Member: Intermountain Radio Network. Rates effective July 1, Rates received July 13, /PROGRAM 1 1/2 1/4 5 hr. hr. hr. min. 1 time times_ times times._ times_ times ELY RATES1 1/2 min. min White Pine County -Map Location E-3 See SRDS consumer market map and data at begin oing KELY 1950 Media Code White Pine Broadcasting Co., Box 600. Ely. Nev Phone KELY: Programmed for general interest. 6 air personalities emcee entire operation. News and weather 7 times daily. MUSIC 85%: 60% albums. 25% singles, featuring middle - of - the - road music, classical, country and western, current hits. News 10%; local, state, national and international. 2 sports shows daily, local sports, women's show and nursery notes. Extended national and area weather reports. Other programming 5%. Rec'd 7/19/67. Owner & Mgr. -David I. Hansen. 250 w. days: 1230 ke. Operating schedule: 6 am -6 pm Mon -Sat. PST. All rates net to station. General: la, 2b, 3d, 4a, 4d, 5, 8a, 7a, 8. Rate Protection: 10a, 11a, 12a, 13a, 14e, 15b. Basle Rates: 21a, 23a, 24a, 24b, 24c, 25e. 28, 28b, 28e. Contracta: 40a. 44b, 45, 46, 47a. 51e. Comb.; Cont. Discounta: 60h, 61b. Cancellation: 70a, 70e, 71b, 73b. Prod. Services: 81, 82. Rates effective July 1, Card received October 4, time _.._ times times...._ _ times..._..._._.._.._._ times..._-_..._._..._ times times (1 1 minute or 140 words (i) 30 seconds or 70 words. (2) 10 seconds or 15 words. WEEKLY PACKAGE PLAN (1 minute) Per week: 1 wk. 13 wka. 26 wka. 52 wka. 0 times_.._.._ times times times._..._.._ times_ (30 seconds) 1) times._.r times times..._ times times (10 seconds) 10 times_..._._ times..._..._._ times times_ times PROGRAM 1 hr. 1/2 hr. 1/4 hr. 1 time times times._-.._ times times WEEKLY PROGRAM PACKAGE 8 days per week: 13 wka. 28 wks. 1 hour..._ /2 hour _ /4 hour._..._ minutes._ days per week: 1 hour_ _-» /2 hour._ _.._ /4 hour..._..._..._...._ minutes _ days per week: 1 hour._..._..._ /2 hour... _.._ /4 hour minutes..._... _._ FALLON (1 AM; 1 FM) 5 min wet Churchill County -Map Location C-3 KVLV 1957 Media Code Lahontan Valley Broadcasting Co., Gummow Dr., Garden City (subdivision), Fallon, Nev Phone Manager -Lester W. Pearce w. days; 980 kc. Operating schedule: 8:00 a.m. to local sunset daily. PST. 15/0 time only; due when rendered. General: la, 2a, 3a, 3b, 4a, 9d, 5, 6a, 7a, 8. Rate Protection: 10b, 11h, 12b, 13b. Basic Rates: 20a. 22b, 23a, 29b, 25a, b, 29a. Contracts: 40a, 45, 96. Comb.; Cont. Discounts: 60k, 131a, 61b, 62b, gee. Cancellation: 71b, 73a. NATIONAL AND LOCAL RATES QAME Rates effective Rates received March 4, min 30 sec 1 min 30 sec 1 ti ti._..._ ti ti._-.._..._ ti ti ti ti ti (To be used in 1 month or less) 1 min 30 sec 1 min 30 sec 20 ti ti ti ti ti._ tl ti._ (To be used in 7 days) _ 25 ti ti PROGRAM lx ISx x 104x 156x 270x 1 hr /2 hr /4 hr min _ AM -FM COMBINED Combined rates. less 20%. K V L V -FM 1966 Media Code Lahontan Valley Broadcasting Co., Gummow Drive, Garden City (subdivision), Fallon, Nev Phone Manager -Lester W. Pearce. ERP w mc. Operating schedule: 6 am -10 pm daily. Antenna ht.: 250 ft. above average terrain. 15/0 time only; due when rendered. 5, GENERAL ADVERTISING See coded regulations See KVLV listing for coded regulations. Affiliated with American FM Network. In combination with KVLV. See that listing. EF - Rec'd 4/26/67. ti 30 ti ti IO ti 20 1 min sec B. PROGRAM 1 hr 12 1/4 hr.»..._.._._ /2 hr 7 HENDERSON Clark County -Map Location D-5 KTOO 1956 Media Code KTOO Broadcasting Co., Inc.. Bank of Las 'Vegas Bldg., Henderson, Nev Phone President -Hank Crosby. General Manager -Puke Hoover. Sales Manager -Al Gemma. East. Midwest -Vic Piano Associates, Inc. West Coast-Ewing/Radio w. days; 1280 kc. Operating schedule: 5:00 am -local sunset. PST. min 15% on time and talent. General: la, 2a, 3a, 3b, 3d, 45, 9d, 5, 65, 7b. Rate Protection: 15h. Basic Rates: 20h. 21a. 21h, 21d, 22a, 22b, 23a, 24b, 24c. 25c, 28, 28b, 213e, 29a, 29b, 33a. Contracts: 40a, a, 92c, 43, 49a, 94b, 46, 51a, 51c. Comb.; Cont. Discounts; 60b, 60d, 60e. 60f, 00h. 601, 01b. 62a. Cancellation: 70a. 71a, 72, 73a, 73b. Prod. Services 80, 81, min, 150 wds. 30 -sec, 75 wds. No. 5 ER 6/1/67 -Reed 8/31/67. AA -6-9 am & 4-7 pm. A -All other times. Ix 50x IO0x 250x 500x 1000x I min sec min % sec sec: 4.00 of -min t1 30t1 40 t 10tí 20 1 min sec' CLASS 4.40 A min sec PROGRAM 1 hr 1/2 1 x hr I/4 hr min z z z z z x STATE NETWORKS are listed at the begin- ning of each state. If network title does not indicate the state location, please consult the Regional and State Networks and Groups Index. See contents page for location. RilA LAS VEGAS (6 AM; 4 FM1 NEVADA Clark County -Map Location D-5 KENO 1940 Media Code Lotus Broadcasting Corp. Radio Center. Flamingo & Paradise Rda., Les Vegas, Nev Phone President -Howard A. Kalmenson. Executive Vice -President-Larry Mazuraky. General Manager -Burt Files. Advertising Sales West. Eastern, Midwestern -Jack Mash & Co.. Inc. Los Angeles-KWKW, 8233 Hollywood Blvd., Holly - wand, Calif Phone Ban Francisco-Sandeberg-Glenn Company. 9. FACILITIES w. days, 1,000 w. nights; 1460 kc. Directional -night only. Operating schedule: 24 fours daily. PST. 15/0. General. la, 2h, 3a, 4a, 5, 6a, 7b. 8. Rate Protection: 10h, 11b, 12b, 13b, 14b. Basic Rates: 20a, 29a. Contracts: 40a. 46. Can^ellation: 70c. 71a, 73a. No. 8 Eff 4/1/68-Rec'd 5/24/68. 7x 26x 52x 156x 312x 624x 1000x 1 min sec sec: 50% of 1 -min. SATURATION PACKAGES 28 ti 95 t1 42 ti 49 ti 56t PER DAY: 4ti 5 t 6tI 7t1 8ti 10tí 1 min sec Minimum contract 4 weeks. Fixed spot times have 15 -minute feat on either side of stated time. 5 -min newscasts, ea Sportsline sponsorship, ea KLAV Media Code Radio KLAV, Box 1510, Las Vegas, Nev Phone Owner Licensee -Arthur Powell Williams. General Manager -Sam Salerno, Sr. Program Director -Doug Davies. J. A. Lucas & Company/JALCO, 9. FACILITIES 250 w ke. Non-directionaL Operating schedule: 24 hours daily. PST. 15/0 on net time and talent. General: la, la, la, 31), 9a, 4d, 5, 6e, 7b. Rate Protection: lob, 11b, 12b, 13b, 14b. Basic Rates: 22a, 23a, 24a, 25a, 28b, 29a. Contracts: 40a, 92b. Comb.: Cont. Discounts: 60a, 61a. Cancellation: 70a, 70e, 71a, 73a. Affiliated with CBS Radio Network. Eft' 7/1/88-Rec'd 6/1/66. 1 min 30 sec 1 min 30 sec 1 ti tl.._-._ tt..._...-._ t _._ ti U ti PROGRAM I hr I/2 hr I/4 hr IO min 5 min 1 x x-5% 104x-15% 260x-25% 52x-10% 156x-20% 312z-30% KLUC KLUC-FM $ Media Code Mike Gold, Kay -Luck Broadcasting Co., Box 14781, Las Vegas, Nev Phone Owner & Manager -Mike Gold. Assistant Manager -Sylvia Gold. Program Director -Steve Gold. Savalli/Gates. Inc. San Francisco -Radio Time Sales. (This listing continued en next page) November 1, 1968 Spot Radio Stations 571

59 NEVADA Los Vegas --K L U C, K L U C-FM-Cont'd 10,000 w. days; 1140 kc. FM FACILITIES ERP w.; 98.5 mc. Stereo. Operating schedule: 24 hours daily. PST. Antenna ht.: 250 ft. above average terrain. 15/0 time only; 10th of following month. General: la, 2a, 3e, 4e, 4d, 5, 6a, 8. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 20a, 22a, 23a, 24a, 26, 28a, 29a. Contracts: 40e, 45, 48, 48. Comb.; Cont. Discounts: 60a, 60k. Cancellation: 70e, 70c, 71a, 73a. FM sold and programmed separately from sunset to midnight; FM sold in conjunction with AM from sunrise to sunset. Eff 10/1/68 -Reed 8/19/68. 1ti 8t1 12ti wk wk 26 wk wk /20 sec: 80% of above sec: 50% 8. PROGRAM 24 tl 30 tl of above. Ix 26x 52x 104x 156e 260e 312x 1 hr /2 hr /4 hr min mia KORK 1951 Media Code Southwestern Broadcasting Co., Thunderbird Hotel Annex, Las Vegas, Nev Phone President-Dtmald W. Reynolds. Vice-l'res. & Gen'l Mgr. -Joseph W. McMurray. Office 5lanaaer-Ruth Ann \Valte. Alan Torbet Associates, Inc. 1,000 w.; 920 ke. Operating schedule: 24 hours daily. PST. 15% on net station time: no cash discount. General: la, 2a, 3e, 3b, 9a, 4d, 5, 6a, 7b, 8. Rate Protection: 10e, 11e, 12e, 13c, 14e. Basic Rates: 20a, 22a, 23a, 24b, 25e. 26, 28a, 29a. Contracts: 40a, 42b. 45, 46, 47a. Comb.; Cont. Discounts: 60b, 60k, 61e. Cancellation: 70a, 70c, 71a. Affiliated with NBC Radio Network. Member: All -Cal Sales Network. For combination rates see KOLO. Reno. No. 12 Eff' 7/1/68 -Reed 5/31/68. AA -Mon thru Fri 6-10 am & 3-7 pm. A -Mon thru Fri 10 am -3 pm & 7-10 pm; Sat & Sun all day 1 min 30 see IO cee 10 ti ti ti ti _..._ ti PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min ti..._._.._ ti...,_....._.._ tl K O R K -FM 1961 Media Code Southern Nevada Radio and Television Co., Thunderbird Hotel Annex, Lae Vegas, Nev. Phone President -Donald W. Reynolds. Vice-l'res. & Gen'l Mgr. -Joseph W. McMurray. Sales Manager -Fred Hooke. Alan Torbet Associates, Inc. ERP 44,000 w.; 97.1 mc. Operating schedule: 24 hours dally. PST. 15% on net time; no cash discount. See KORK listing for coded regulations. Rates effective November (Card No. 1.) Rates received June 3, ANYTIME Per wk 1 ti 7 tl 14 ti 28 ti 35 ti wk wk wk..._ wk announcement only after each 5 musical selections. KRAM Media Cade Stine Broadcasting Corp., 5441 Paradise Road, Las Vegas, Nev Phone Pres. & Gen'l Mgr. -Ted Oberfelder. Sales Manager -Robert Betz. Program Director -Bob Joyce. Edward Petry & Co., Inc. 1,000 w.; 1340 kc. Operating schedule: 24 hours daily. PST. 15%; no cash discount. Bille rendered monthly. General: la, 2a, 3e, 3b, 9a, 5, 6a, 8. Rate Protection: 10e, 11e. Basic Rates: 22a, 22b, 23a, 24b, 25a, 26, 28a, 29a. Contracts: 40e, 45, 46. Comb.; Cont. Discounts: 60a, 61a, 61b, 61e, 62b. 62e. Cancellation: 70e, 70c 71e, 73a. Affiliated with American Entertainment Network. Affiliated with American Information Network. Member: Intermountain Network. Rates effective March (Card No. 1.) Card received March 2, min 1 min 1 ti tl..._.._.._..._.._ ti..._ ti t ti... _.._._ ti ti..._...._ 8.32 SATURATION ANNOUNCEMENT PLAN (6:30-9:30 em and 4:30-7:00 pm Mon thru Sat) 12 ti 18 ti 24 ti 30 ti 36 ti 1 min..._..._.._.._ sec..._.._ sec (All other times) I min sec._ see PROGRAM 1 hr 1/2 hr 1 I L..._ tl..._..._.._..._ ti ti..._ ti ti..._..._..._ ti ti /4 hr 10 min 5 min PARTICIPATING PROGRAMS Open Line -8:30-10 am and 9 pm -midnight. 1 ute, fiat 10. KRGN (FM) 1963 ilfimu min - Media Code Gtlday Broadcasting Co., 850 E. Sahara Ave., Las Vegas, Nev Phone KRGN (FM) : Programmed for adults. Over 80% of programming conducted on rotation basis: pop instrumentale, popular standard group vocal arrangements, light classical material, popular standard solo vocal arrangements, modern jazz. Remaining portion of broadcast time, primarily on weekends, devoted to commercially and self -produced documentaries, readings, and additional classical and folk music and jazz. Celebrity interviews conducted whenever possible. Contact Representative for further details. Rec'd 10/9/67. President -Donald S. Gtlday. Vice -President-Angelina Gildey. Sales Manager -Ken White. Herbert E. Groskln & Co. ERP 20,000 w.; mc. Stereo. Operating schedule: 24 hours. PST. 15% on time only; no cash discount. General: la, 2a, la, 4e, 4c, 5, 6b, 7b, 8. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 24b, 26, 28b. Contracts: 40e, 45, 46, 47e. Comb.; Cont. Discounts: 60k, 61e, 61b, 62b. Cancellation: 70e, 70c, 71a, 73a. Maximum length of copy: 8 minutes per I hour. Member: 'The Groskin Group. Affiliated with American FM Network. Rates effective March (Card No. 1.) Card received March 20, (Fixed position and guaranteed times) 1 m,n 30 sec 1 min 80 sec 1 ti..._ ti._..._ ti ti._ ti ii ROS WEEKLY SPOT PACKAGES ea tot ea cot 14 ti ti ti._.._ ti ti._ ti ti () May extend to 30 deys. 8. PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti ti. -_..._ ti..._._ ti ti ti ti KU LA (FM) 1966 Media Code Las Vegas Electronics, Inc., Castaways Hotel, Las Vegas, Nev Phone General Manager -Bat Henderson. Program Director -Johnny Gunn. National Sales Manager -Len C. Smith. Grant Webb & Company, Inc. ERP 27,000 w.; 92.3 mc. Stereo. Operating schedule: 24 hours daily. PST. Antenna ht.: 179 ft. above average terrain. Partial simulcast operation. Operated separately local sunset.6 am. For simulcast facilities see KVEG. 15/0 time only; payable 30 days. Contracts: 40a. AM facilities: KVEG. ER 1/1/67 -Reed 1/16/ x 260x 520x 1040x 1500x 1 min sec WEEKLY PACKAGES 5 ti IO tl 15 ti 20 t sec..._ Newscasts: 5 minutes on the hour; headlines at : x 208x 260x 312x 520x 5 min min KVEG 1962 Country & Western NAB Media Code Las Vegas Electronics, Inc., Castaways Hotel, Lea Vegas, Nev Phone KVEG: Programmed for general audience. MUSIC: country and western 100%. NEWS: 5 min on half hour, headlines on hour. Traffic reporta, time signals, and weather reports frequently throughout broadcast day. AIR PERSONALITIES handle all segments, and taped commercials by them are interchangeable. Personalities available for remote broadcasts, atore openings, shopping center sales, etc. Contact Representative for further details. Rec'd 7/28/87. General Manager -Bat Henderson. Program Director -Johnny Gunn. National Sales Manager -Len C. Smith. Grant Webb & Company, Inc. 9. FACILITIES 500 w. days; 970 kc. Operating schedule: 6 am -local sunset. PST. Partial simulcast operation. Simulcast during AM operational hours. Far non.simuleast facilities see KULA (FM). 15/0; time only. General: le, 2a, 3a, 3d, 4a, 4d. 5, 6e, 7b, 8. Rate Protection: 10a, 14a, 15b. Basic Rates: 20a, 22a, 22b, 23a, 24a, 25a. Contracts: 40a, , 51a. Comb.: Cont. Discounts. 60e. Cancellation: 73a. Prod. Services: FM facilities: KULA (FM). Eff 1/1/67 -Reed 1/16/ x 260e 520x 1040e 1500x sea WEEKLY PACKAGES 5 ti IOU 15 t1 20 t mia....._ see.._.._..._.._ Newscasts: 5 minutes on the hour; headlines at : x 208x 260x 312x 520e 5 min min RENO (6 AM; 2 FM) (including Sparks) Washoe County -Map Location B-2 See SUDS consumer market map and data at beginning KBET 1946 RENO Media Code R. L. Stoddard/dba Sierra Broadcasting Co.. Malmo Hotel. Box 1170, Reno, Nev Phone Owner -Manager -Robert L. Stoddard. Sales Manager -W, L. States. The Sandeberg-Glenn Company w.; 1340 ke. Operating schedule: 6:00-1:00 em daily. PST. 15%; no cash discount. General: la, 2a, 3a, 9a, 4d, 5, 8a, 7b, 8. Rate Protection: 10a, 11e, 12a, 13e, 14e. Basic Ratea: 22a, 22b, 23a. 24a, 26, 28a, 29a. Contracts: 40e. 42e, 45, 46, 47a, 48. Comb.; Cont. Discounts: 60k, 61a, 61b. 61c, 62e. Cancellation: 70e. 70e. 71e, 73a. Affiliated with KBS Radio Network. Affiliated with American Entertainment Network. Affiliated with American Information Network. ER 12/1/67 -Reed 11/28/67. (6 am -6 pm) Ix 26x 52x 104x 156e 260e 312e ( () 1 min or 30 sec, guaranteed times. t 10 15ti WEEKLY SATURATION -ROS 20 t1 25tI min sec 10 sec PROGRAM le 52x 260e 365x 1 hr /2 hr /4 hr min KBUB 1960 SPARKS R A B Media Code KBUB Inc Box 1270, 910 Glendale Rd., Sparks. Nev Phone , President -Lisle Sheldon. Vice President -Alan C. Lisser. Vice-Pres. & Gen'l Mgr. -Jerry Stegall. New York, Chicago, Los Angeles, San Francisco - J. A. Lucas & Co., Inc./JALCO w. days: 1270 kg. Operating schedule: 6 am -local sunset. PST. 15/0 time only; 10 days. General: la, 2a, 3a. 3b, 4e, 4d, 5, 6b, 7b, 8. Rate Protection: 10b, llb, 12b, 13b, 14b. Basic Rates: 22a, 23a, 24a, 29b, 25a, 28b, 29a. Contracte: 40a, - 45, Comb.; Cont. Discounts: 60k, 61e, 61b, 62b. Cancellation: 70e, 70e, 71a, 73a. No. 4 Eff 7/1/68-Rec'd 7/29/88. -Traffic ROS I min 30 see 15 see I min 30 see 15 see 1 e x x x x _ _.._ _ _... _ DAY SATURATION PLAN 35x 70x 84e 105x 1 min..._..._..._.._ sec..._.._.._...._ sec..._.._.._.._.._.._..._ May not be combined to cover higher frequency. 8. PROGRAM 26x 52x 104x 260x 312x 5 min /4 hr /2 hr hr (Reno continued on next page) 572 Spot Radio Stations November 1, 1968

60 Rec'd Recto -Continued KCBN 1983 RENO Media Cods B. B. C.. Inc., Box N. Arlington Ave.. Reno, Nev Phone KCBN: Programmed for teens and young adults. MUSIC: top 12, selected by program director and music director weekly. Also play additional 30 tunes which have best chance of reaching top :01 am - 6 pm pop rock. 6 pm -12M pop rock. 13 air personalities. News director, associate news director. and sports director. Contact Representative for further details. Reed 12/1/67. President -Richard W. Brown, M.D. Clonerai Manager -Lorraine Walker. Program Director -Chuck Harper. Bernard Howard & Co., Inc. 1,000 w. days,; 250 w. nights; 1230 kc. Non -Directional. Operating schedule: 24 hours daily. PST. 15/2 net time: 15 days from date of invoice. 5. GENERAL ADVERTISING See eoded regulations General: la, 2b, 3a, 3h, 3c, 3d, 4a. 5. 6a, 7b. Rate Protection: 10h, b, 14b, 15o. Basic Rates: 2012, 21b, 24a, 241), 24e, 25a, 29a. Contracts: 40a. 41, 42a, 42c, 43, 44a, a, 51b. Comb.; Cont. Discounts: 60e. 60f, 60h, 61b, 62d. Cancellation: 70e. 71a, 72, 73b. Prod. Services: 81, 82. ER 9/1/66 -Reed 10/24/86. WEEKLY 70 ti 35 ti 28 ti 21 ti 14 tl 7 tl 1 min sec sec..._.._ MONTHLY ANNUALLY 300 tl 180 ti 90 ti 60 ti 50 ti 1 min sec..._.._.._.._ sec..._ () The 1230 Special -300x for x 1040x 520x x I min..._..._._ sec. -._.._ sec FIRM CONTRACT 6 wk -5% 13 wk -10% 26 wk -15% 52 wk -20% NEWS lx 26x 52x x 5 min..._ /2 min minutes includes 90 -second spot, 2-1/2 minutes Includes 5U -second spot. K N EV (FM) 1958 RENO Media Code Everett B. Cobb Kietzke Lane. Reno. Nev Phone General Manager -Everett B. Cobb. Sales Manager -Robert L. Sabin. The Sandeberg-Glenn Company. ERP 50,000 w.; 95.5 mc. Stereo. Operating schedule: 7 am -11 pm daily. PST. 15%; 5% discount by 20th of month. General: la, 2a, la, 3d, 9a, 4d, Bb, 76, 8. Rate Protection: 10a, lia, 12a. 13a, 14a, 15a, 15b, 15e. Basic Rates: 20b, 21a, d. 22a, 22b, 23a, 23b4 29b, 25a, 26, 28h, 28c, 29a. 29b, 30, 31, 33a. Contracts: 40a, 91, 42a, 42c, a, 94b, 45, a. Comb.: Cont. Discounts: 80h, 601, 61b. Cancellation: 70a, 70c, 71b, 72, 73a, 73b. Affiliated with American FM Network. No. 10 Eft 5/1/68-Rec'd 5/23/68. Ix ISa 26x 52x 100x 250x 500x I000x 1 min sec I min 90 see 10 see 1 daily Mon thru Sat, per mo PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 z z a x x L..._-._ x z..._ MUSICAL PROGRAMS (1 Daily) I or 1/2 hr 1/4 hr 10 min PER MO: 6 min 4 min 3 min 2 min Mon thru FrL Sat or Sun () Commercial time. KOH 1928 RENO A McClatchy Beeline Station NAB Media Code McClatchy Broadcasting, Reno, Nev Phone TWX NOTE: Address correspondence to Box 2271, Reno, Nev Itia',eeer-Nwit( Nero. Katz Radio. West. McClatchy Sta. Sales Office: See Rep & 0/O pages W. days; 1,000 w. nights; 630 ko. Directional -nighttime only. Operating schedule: 24 hours daily. PST. 15/0 net time. NAB Radio ('ode Advertising Standards apply. General: la. 2a, 2b, la. lb, 3d, 4a. 4d, 5, 6a, 7b, 8. Rate Protection: lob, 11b, 12b, 13b, 146, 15d. Basic Rates: 20a. 20b, 22a, 22b, 23a, c, 25a, 26, a, 29a. 30, 32a. 33b. Contracts: 40a, a, 44a, 94b, , 47a, a, 51c. Comb.: Cont. Discounts: 60a, 60f, 61a, 81b. Cancellation: 70b. 70d, 71a, b. Prod. Services: Affiliated with NBC. Affiliated with Katz Radio A.I.D. Plan. Member: Beeline, MrCiatchy. No. 25 EfT 8/1/68-Ree'd 8/8/68. AA -Mon thru Sat 6-10 am; Mon Um Fri noon - 1 pm & 3:30-7 pm. A -Mon thru Fri 10 am -noon. 1-3:30 pm & 7-8 pm. B -All other times. () Advertiser may choose 6-9 am or 7-10 am. PER WK, I MIN: I tl 6 t 12t1 I8t1 24ti AA A B /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. TOTAL AUDIENCE PLANS AA -Mon thru Sat 6-10 am; Mon thru Fri noon - 1 pm & 3:30-7 pm. A -Mon thru Fri 10 am -noon, 1-3:30 pm & 7-8 pm. B -All other times. () Advertiser may choose 8-9 ans or 7-10 am. TAP I 12 tl (BAA, OB) ti (I2AA, 12B) ti (9AA, 9B) 108 TAP II 12 ti (4AA, 4A, 4B) ti (8AA. SA. 8B) ti (BAA. BA. 813) 93 20/30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. FLOATING PACKAGE I-8-9 am, noon -1 pm & 4-7 pm. II -All other times. CLASS I Iti 6ti 12 ti 18 ti 24ti 36 ti 1 wk wk wk wk CLASS II 1 wk wk tros WEEKLY BULK PACKAGE (5 am -midnight) 12 ti 24ti 36ti 48t1 60 ti Ea (t) Not subject to Beeline Radio Group discounts. ROS Weekly Bulk Package spots scheduled according to station availablllties in time period specified. Floating Package and ROS Weekly Bulk Package spots are not subject to McClatchy Beeline or other group discounts. Floating Package spots may be ordered by time classification only and will be scheduled subject to station availabiliuee. 8. PROGRAM AA -6-9 am, noon -1 pm & 4-7 pm. A-9 am -noon, 1-4 pm & 7-8 pm. All other times (after 8 pm). Rates on request. Ix 26x 52x 104x 156x 260x 312x 13 wk wk /2 rhr 1/4 hr 10 min..._ 5 min () () 10 9 R 7 15% discount on above rates. NEWS & FARM CHARGES (Fully commisalonable) 1/2 hr 1/4 hr 10 min 5 min Ea COMBINABILITY All spots, regardless of length or classification. may be combined for discounts. Spots and programs may not be combined for discounts. KOLO 1946 RENO R A B Media Code Western Broadcasting Co.. Box 821. El Cortes Hotel. 239 W. 2nd St., Reno, Nev Phone TWX RENO 38. KOLO: Programmed for general interest of adults aged Middle-of-the-road music with personality format. NEWS: local on hour, network on half heur. 7:30 am & 5 pm 15 min news summaries. News department. mobile remote unit, production facilh:iea. 18 commercial minutes per hour. Contact Representative for further details. Recd 7/24/67. President -Donald W. Reynolds, Sr. Vice-Pres. & (Ien'i Mgr. -Stan Weisberger. Regional Sales Manager -Pat Ritchie. Alan Torbet Associates, Inc. 5,000 w, days, w. nights; 920 kc. Directional -night only. Operating schedule: 24 hours daily. 15% on net station time charger; no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: lb, 2h, 3d, 4a, 4d. 5, 6b, 7b, 8. Rate Protection: 10b, 11b, 12b, 13h. 14b. 15a, 16. Basic Rates: 21b, 22a. 22h, 23a, 231). 24b. 24e, 25a. 26, h, 29a, 30, 32b, 33b. Contracta: 40a, 91, 92h, 42d, 43, 94a, 45, 46, 47a , 51b, 51e. Comb.: Cont. Discounts: Sob, 60f, 60i, 61a, 02b, 82d. Cancellation: 70a, 70e, 71a, 73a, 73b. No. 15 ER 7/1/68-Rec'd 8/1/68. I min 80 tee 10 see 1 z _..-..._..._.-._ _ L a _..._..._.._..._-_ z..._...._..._.._..., x..._..._.._ z _..._.._ z z _..._..._ a AA -Mon thru Fri 6-10 am & 3-7 pm. A -Sat & Sun 10 am -3 pm & 7-10 pm. I ti loti 20 ti min see..._ sec min sec sec Addition of: 8. PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 z x a x z x a KOLO/KORK, LAS VEGAS, COMBINATION RATES AA -Mon thru Fri 6-10 am & 3-7 pm. pm & 7-10 p AA I min 30 see IO see I min 30 nee 10 see 10 ti ti...._ ti A -Sat & Sun 10 am -3 m. KONE 1933 RENO Media Code Lotus Radio Corp., 325 West St., Reno, Nev Phone President -Howard A. Kalmenson. General Manager -Norman L. Posen. Program Director -Scott Morgan. Advertising Sales Nest. 250 w.; 1450 kc. Non-directionaL Operating schedule: 29 hours daily. PST. 15% on net 'tenon time: no cash discount. General: la, 2a, 3a, 4a, 5, 6a, 8. Rate Protection: lob, 11b, 12b. 13h, 14h. Basic Rates: 20b, 21h, 22h, 23a, 24h, 28a, 29a, 30. Contracts: 40a. 41, 44b, 45, 46. Comb.: Cont. Discounts: 81. Cancellation: 71a b. Prod. Services: Affiliated with American Contemporary Network. No. 1 ER 9/7/87 -Reed 9/20/67. 7x 26x 52x 158x 3I2x 624x 1000x 1 min sec sec: 50% of 1 -min. Fixed spot times have 15 minute float on either side of stated time. SATURATION PACKAGES PER DAY: I min 30 see » _-_ _.... _......_.» Minimum contract 4 weeks. 5 -minute Newscasts, ea 9.50 Sportsline Sponsorship, ea..._.._..._ KSRN(FM) 1956 RENO Media Code RAESCO. Inc., Ponderosa Hotel, 515 S. Virginia, Reno. Nev Phone KSRN (FM): Programmed for adults and young adulte. 5 air personalities emcee entire operation. Middle-ofthe-road music format, with 3 min news headlines every 2 hours beginning at 6:30 am, supplemented by three 10 min newscasts at 7 am. noon, & 6 pm. 6-6:15 am religious. 6:15-10 am popular music. 10 am -noon women's show, fashions. Interviews. discussion. popular music. Noon -6 pm popular music spots, In 5 days 50 spots. in 5 days 50 spots, in 10 days. 100 spots. in 10 days 150 spots, in 90 days NEVADA pm -12M leaning toward jazz oriented. 12M-6 am. all jazz oriented. MUSIC policy: 95% albums, 1 selection from each to insure variety, 5% singles limited to current middle-of-the-road popular. COM- MERCIAL POLICY: limited to 8 minutes total per hour. Personality endorsements not permitted. Contact Representative for further details. Recd 7/14/87. Pres. & Gen'1 Mgr. -Carl E. Rolle. Program Director -Robert Brendle. Sales Manager -Martin Harris. Radio Time Sales. ERP 25,000 w.: mc. Stereo. Operating schedule: 6 am -midnight. Antenna ht.: 2980 ft. above average terrain. 15%. 5. GENERAL RATE POLICY ER - 5/25/67. Ix 52x 104x 260x 520x 780:1040x 1 min sec sec I ti 15 ti 25tí 35tí 50 ti 1 min sec Spots on weekly frequency must run within a 7 -day period. WEEKLY CONTRACT Advertiser may deduct following discounts for firm contracts: 13 wks-5% 26 wks-10% 52 wks-15% 8. PROGRAM Ix 13x 26x 52x I04x 260: 1 hr /2 hr /4 hr SPARKS Washoe County -Map Location B-2 Bee SRDS consumer market map and data at beginning of the Slate. See Reno (including Sparks) WINNEMUCCA Humboldt County -Map Location C-1 KWNA 1955 Media Code Northwest Radio & Television, Box 591, Winnemucca, Nev Phone Madison KWNA: Programmed for local, general interest. Middle-of-the-road music. 7-8:30 am world, farm, regional, local news, 8:30-9:30 am music, 9:30-10 am women's programs, 30 am -noon music and news, noon -1 pm state, local, regional, farm news and weather report, 1-4 pm music and news. 4-5 Dm country and western, 5-6 pm teenage music, 6-6:15 pm local, state. national news. 6:15-7 pm standards. Fri -Sat 7-8 pm all types music. Station active in community affairs with weekly interviews covering local events. Contact Representative for further de- tails. Rec'd 7/14/67. President -Frank Walters. General Manager -Lee Boner. The Sandeberg-Glenn Company. 1,000 w. days, 250 w. night; 1400 kc. Operating schedule: 7:00 am -7:00 pm Mon thru Thurn: 7:00 am -8:00 pm Fri and Sat; 8:00 am -7:00 pm Sun. 15%. Bille rendered monthly. 5, GENERAL ADVERTISING See coded regulations General: la, 2h, la, 4a, 4d, 5, 6a, 8. Rate Protection: 10a, 11a, 14a. 15h. Basic Rates: 20h, 21a, 21d, 22a, , 25a, 28e, 29a, 33a. Contracts: 40a, 44b, 46, 47a, 48, b. Comb.: Cont. Discounts: 80h, 60f, 61h, 82h. Cancellation: 70a, 70e, 71a, 72, 73a. Prod. Services: 82. Tobacco advertising accepted. Rates effective May 1, (Card No. 8.) Card received June 29, min 30 sec 1 min SO seo 1 L..._._.._ L.-._.._._ L x.._.-..._ L_.._ x......_ z_..-_ z._._ L._._..._ SATURATION PACKAGE PLANS 1 min November 1, 1968 Spot Rodio Stations see. 72.5* * 246.6*

61 ord NEW HAMPSHIRE Radio Household Data NOTE: County -by-county estimates of Radio Household Data no longer appear in SRDS. With the advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by -county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. NEW HAMPSHIRE lo ]0 ]n IO SCALE OF MILES Appl,<oble lo NEW HAMPSHIRE only St. Johnsbury a,*\ _... Littlefon Berlin Mt. Washington Conway. South Paris Negro Population Data (January 1, 1968) STATE TOTAL... 3,000 (County Basis) 500 METRO AREAS Total Metros Manchester (S.M.S.A.) 300 (S.M.S.A.) 300 Total Metros Manchester (County Basis) s / Map g. Read figures in THOUSANDS lryg / Current CITY POPULATION ti cs CM Estimate A O 17 <> el With Daily Media. Springfield White River Junction Wed Lebanon Hanover Lebanon* Newport SULLIVAN GRAFTON Piymoth Franklin p MERRIMACK Concord CARROLL BELKNAP Rochester0 STRAFFORD --- Sanford Biddeford * Ado Brunswick * -ea 5 C) O Without Daily Media. DoverO Symbols Designate Types of Media. *Newspaper ==Radio `Television COUNTY NAMES ARE IN ITALIC TYPE CHESHIRE Manchester +-.-a Portsmouth Exiler ROCKINGHAM Copvr,ebr by Srordord Role d pwo, by Rmd MFNnlly d Co. Brattleboro * -+ HILLSBOROUGH MASSACHUSETTS Nashua ---o* F Lowell *s e@ C3 NewMrypon Haverhill OLawrence G State, County, City, Metro Area Data State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. Estimates for: STATE COUNTY -Map Loe. Population Households City I/I/68 I/I'60 Metropolitan Area (000) (000) CITIES AND COUNTIES - This list shows counties in which cities are located. Cities are first, counties next. Concord -Merrimack Manchester -Hillsborough Nashua -Hillsborough Portsmouth -Rockingham Consumer Spendable Income Retail Sales Passes- Farm Gross % Distribution of Families -Total Retail Sales- By Selected Store Types per Popu- Farm Per Per General Home Auto- Service Cars lotion Income Household to to to to and Household Food Drug Mdse. Apparel Furn. motive Station 1/1'68 1/I/ (5000) (S) over (5000) (S) ($000) ($000) ($000) ($000) ($000) ($000) ($000) (000) (000) ($000) NEW HAMPSHIRE STATE TOTALS BELKNAP F CARROLL F CHESHIRE E COOS F GRAFTON E HILLSBOROUGH F Manchester Manchester Metro Area (Official S.M.S.A.) Manchester Metro Area (county basis) Nashua MERRIMACK F Concord ROCKINGHAM G -7t Portsmouth STRAFFORD G SULLIVAN E ,786,954 8, ,176,759 5, ,407 26, ,501 61,612 41, ,577 77, ,658 83,773 8, ,896 7,319 16,963 1,010 7,604 3,111 2,730 17,052 3, ,224 38,858 7, ,521 6,923 10, ,111 2, ,685 3, , ,199 8, ,737 5,468 21,600 1,970 8,693 3,677 2,587 16,780 6, ,855 93,075 8, ,281 5,205 18,924 1,204 3,632 3,172 1,776 12,012 3, , ,105 8, ,847 5,865 25,420 2,648 6,580 4,602 3,242 16,116 5, , ,521 9, ,375 5,890 94,701 7,837 52,837 22,602 13,749 66,761 20, , ,696 9, ,916 6,411 47,460 4,355 35,359 13,194 6,635 32,444 10, ,825 9, ,708 5,917 52,126 4,594 37,614 14,916 7,658 39,485 11, ,521 9, ,375 5,890 94,701 7,837 52,837 22,602 13,749 66,761 20, ,399 10,098 89,698 6,790 24,045 1,863 12,035 6,499 4,902 17,110 4, ,899 9, ,250 5,289 32,445 3,090 12,041 5,025 3,685 20,750 8, ,656 96,293 10,893 70,678 7,995 18,813 1,993 9,275 3,983 2,415 13,828 3, ,709 8, ,771 5,602 56,977 3,907 13,291 8,444 6,660 39,533 15, ,207 79,943 8,680 75,815 8,232 16,845 1,290 8,610 5,336 3,949 17,217 6, ,599 8, ,550 5,275 33,028 2,503 8,435 5,716 3,879 17,016 7, ,701 74,216 7, ,531 5,559 13,465 1,259 4,277 3,121 2,346 9,872 2, ,036 (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. 574 Spot Radio Stations November 1, 1968

62 NEW HAMPSHIRE See BROS consumer market map and data at beginning THIS STATE OBSERVES DAYLIGHT SAVING TIME. STATE NETWORKS Good Neighbor Stations, Inc. Comprised of: WKBR, WKBR-FM- WLNH, WLNH-FM- Manchester Laconia WTSN-Dover WMOU, WMOU-FM- WKNE, WKNE-FM- Berlin Keene WBNC, WBNC-FM- Conway Media Code Btulnesa Office -155 Front St., Manchester, N. H Phone Pres. & Gen'l Mgr. -Ralph Gottlieb. National Sala Manager -James M. McCann. New England -Bill Creed Associates, Inc. 15/0; 10th of following month. Contracts: 40a. Rate. guaranteed for 6 month. from date of tat broadcast, If schedule 1s not interrupted for more than 30 day,. Announcements and programs may not be combined to earn frequency discounts. Eff 12/1/67 -Reed 12/12/87. OR LESS -ALL STATIONS PER WK. EA: WKBR WTSN WKNE WLNH WMOU WBNC 10 ti ti Any 3 eta -5% 4 or 5 sta -10% Full network -15% Knight Quality Stations, The Comprised of: WTSV. WTSV-FM- WHEB, WPFM (FM)- Claremont. N. H. Portsmouth, N. H. WTSL-Hanover, N. H. WEIM-Fitchburg, Mua. WOIIt, WGIR-FM- WS1IS (FM) -Worcester. Manchester, N. H. Mass. WSAlt-Fall River, Mass. Media Code Sales office: Room 350, 400 Commonwealth Ave.. Boston, Mass Phone President -Norman Knight. Eastern Sales Manager -Bill Fallon. Account Supervisor -N. Scott Knight. Boston -Knight Quality Stations Sales Offices: See Rep & 5/O pages. 15% on net time only; no cash discount. 5. GENERAL RATE POLICY Eff 12/1/88-Rec'd 2/10/67. 7 MARKET PLAN WTSV, WTSV-FM-Claremont, N. H. WTSL-Hanover. N. H. WOIR, WGIR-FM-Manchester, N. H. WSAR-Fall River, Mass. WHEB, WPFM (FM) -Portsmouth, N. H. WEIM-Fitchburg, Mue. WEIRS (FM) -Worcester, Mus. 20% bonus offered ln additional spots for a purchase scheduled simultaneously on all stations at rates below. FIXED POSITIONS Ix 52x 104x 156x 260x 312x 1 min..._..._ sec._.._ sec.._._ DRIVE TIMES WEEKLY VOLUME PLANS (Rotate 8-10 am; 4-8 pm) Ea Sta. All Sta. I min 80 see IO see 10 ti 70 x..-_.._ ti 140 x. -.._.._..._ ti 210 z ti 280 z HALF & HALF PLANS (50% Drive Rotate; 50% ROS) 10 ti 20 ti 30 ti 40 ti 80 ti 80 ti 140 z..._.._.._ Z.._W-._ z..--_.._...-.._ z...._.._ BOB VOLUME PLANS 10 ti 70 x..._....-._ ti 140 z..._._._..._.._ tl 210 Z..._..._..._.._ ti 280 z..._._.._.._.._ ti 920 x.-._..-.._.._.._._._ tl 560 z..._..-..._ () FM Duplicate and bonus not included. 8. PROGRAM FIXED POSITIONS Ix 52x 104x 1 hr....._._._ /2 hr...._._._ /4 hr min.._.._...-_ min._.._..-_ : 260x 812x MARKET PLAN WGIR, WGIR-FM-Manchester, N. H. WHEB, WI'FM (FM) -Portsmouth, N. H. WSRS-Worcester, Mass. WEIM-Fitchburg, Mass. WSAR-Fall River, Mass. 20% bonus offered in additional spots for a purchase scheduled simultaneously on all stations at rates below, FIXED POSITIONS Ix 52x 104x 156x 260x min sec sec DRIVE TIMES WEEKLY VOLUME PLANS (Rotate 8-10 am; 4-8 pm) Ea Sta. 10 ti 20 tl 30 ti 40 ti All Sta. 1 min 30 see 10 see 50 x..._ z z _..._...-._._ z....._ HALF & HALF PLANS (50% Drive Rotate; 50% ROS) 10 ti 50 z...-.._.._ ti 100 z... _.._ ti 150 x _.._-.._._..._._ ti 200 z _ ti 300 z M.._....._ ti 400 z ROS VOLUME PLANS 10 ti 50 z.-_..._.._. 375 S00 20 ti 100 z _ ti 150 x...,..._._.._ U 200 x _ ti 300 L..._.._....Y ti 400 z _ (s) FM Duplicate and bonus not included. 8. PROGRAM FIXED POSITIONS ix x 1 hr..._ /2 hr..._.._.._ /4 hr / min min._._.._ x x (D) New Hampshire State Network, Inc. Comprised of: WEMJ-Laconia WBBX-Portsmouth WSMN-Nashua WKBK-Keene Media Code Business Office -Laconia National Bank Bldg Main St., Laconia, N. H Phone President -Louis Auclair. Vice -President-Stephen W. Pollock, Jr. Treasurer -Albert L. Auclalr. New York -Stone Representatives, Inc. Boston -Harold H. Segal & Company. 1 ti ti ti ti ti ti ti PEit WK: ea tot ea tot 12 ti ti tl Saturation Packages may be cross combined to earn numerical frequency. Not subject to retroactive discounts. 5 -minute Newscasts -1-1/2 times earned rate. BERLIN (2 AM; 1 FM) Coos County -Map Location F-2 See SUDS consumer market map and data at beginning WBRL 1982 Media Code C. B. Enterprises, P. O. Box B, 40 Main St., Berlin, N. H Phone President -Chester C. Steadman, Jr. General Manager -Marcel Moore. Vic Piano Associates, Inc. Boston -Harold H. Segal & Company. Canada -Andy McDermott Sales Ltd. 250 w.; 1400 kc. Operating schedule: 6:00 am -11:00 pan Mon thru Sat: 8:00 am -9:00 pm Sun. EST. 15/0 time only; 10th of following month. General: 9a, 5, 8. Rate Protection: lob, 11b, 12b, 13b, 14b. Contracte: 40a. Comb.; Cont. Discounts: 80a. Rates effective August Rates received September minute or less: 52 times times_..._.._._ times _._.._ times..._ ROS 1 -minute: 10 weekly._.._..._ weekly._ weekly _ weekly._ words: 20 weekly weekly...--._ PROGRAM 1 hr. 1/2 hr. 1/4 hr. IO min. 1 time times times times times times Newscasts: every hour on the hour. NEWSCASTS 5 min /4 hour, card rate plus _-._..._-.._ minutes, card rate plus minutes, card rate plus WMOU WMOU-FM Media Code Coos County Broadcasting Co. Inc., 27 Green Square, Berlin. N. H Phone Pres. & Gen'l Mgr. -Thomas S. Christensen. Commercial Manager -Robert T. Dale. Boston -Bill Creed Associates, Inc. New York -Grant Webb & Company. Canada -Group One Radio Limited w. days. 250 w. nights; 1230 kc. Operating schedule: 8 am -11 pm. EST. FM -ERP w.: mc. 15e/ on net time only: no cash discount. 5. GENERAL ADVERTISING See Boded regulation* General: la, 2a, 3a, 4a, 4c, 5, 6a. 7a. Rate Protection: 10a. 11a, 12a. 13a, 14a, 15b. Basic Rates: 20b, 21b, 29a. Contracts: 40a. 45. Comb.; Cont. Discounts: 60a, 82d. Prod. Services: 82. Affiliated with American Information Network. Member: Good Neighbor Stations, Inc. No. 5 Eff 5/1/68 -Reed 5/9/88. Ix 26x 52x 104x I56x 260x 1 min/less SATURATION PLANS - OR LESS-BTA 10 ti 15 ti 20tí 25t1 30tí 35tí 1 wk wk minute News -Service charge, French Spots ea plus time charge. CLAREMONT (1 AM; 1 FM) Sullivan County -Map Location E-6 WTSV WTSV-FM Knight Quality Station Media Code Radio Claremont. Inc., 221 Washington St., Claremont, N. H Phone General Manager -George R. Bonneau. Boston -Knight Quality Stations Sales Offices: See Rep & 5/O pages. 1,000 w. day., 250 w. nights; 1230 kc. Operating schedule: 6:00 am -11:30 pm. EST. FM FACILITIES ERP 2,500 w mc. Operating schedule: 6:00 am -11:30 pm. Antenna height: feet above average terrain. 15/0 net time. General: la, 2a, 2b, 3a, 3c. 3d. 4a, 4d, 5. 6a, 7a, 8. Rate Protection: 10c, 11c. 12e, 13c, 14e. Basic Rates: 20a, 21a. 21d. 22b. 23a, 24a, 24b, 24c, 25a, 28, 27, 28b, 28e, 29a, 29b, , 32b. Contracta: 40b, 41, 44a. 45, 46, 47e a, 51b, 51e. Comb.; Cont. Discounts: 60a, 60d, 60e, 601, 61b. 62d. Cancellation: 71a a, 73b. Affiliated with NBC Radio Network. Member: The Knight Quality Stations. ER 12/1/88-Rec'd 2/10/67. FIXED POSITIONS Ix 52x 104x I56x 260x min sec sec DRIVE TIMES WEEKLY VOLUME PLANS (Rotate 8-10 am; Ot18 20ti 30ti min sec sec HALF & HALF PLANS 10tí v20rti 30tíotate:%400Ìi 60tí min sec sec..._..._ ROS VOLUME PLANS 1 min sec sec PROGRAM FIXED POSITIONS I hr 1/2 hr 1/4 hr IO min 5 min 1 x..._..._. _ x-7.2% 156x-21.5% % 104x-14.3% 280x-28.8% NEW HAMPSHIRE CONCORD Merrimack County -Map Location F-6 See SIMDS consumer market map and data at begth sing WKXL 1946 Media Code Capitol Broadcasting Corp., Inc.. 37 Redington Rd., Concord, N. H Phone Pres. & Gen'l Mgr. Frank B. Estes. Chief Engineer -Leslie Le Blanc. Program Director -Jack Craig. New York. Chicago, Los Angeles, San Francisco - Vic Plano Associates. Inc. Roston -New England Spot Sales, Inc. 1,000 w. days, 250 w. nights; 1450 ke. 6:00 am -11:15 pm. EST. 4. AOGENCY COMMISSION 15% on time only: no cash discount. 5. GENERAL ADVERTISING Ses coded regulations General: la, 2a, 3a, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10a, lia. 12a, 13a. 14e. 15b, 10. Basic Rates: 20a, 21a, 21b, 21e, 21d, 22a, 22b, 23a, 24b, 25a, 26, 27, 28a, 29a, 30, 33a. Contracts: 40a, 40e, 41, 42b, 42d, 44a, 44b, 45, b, 47e. 48, , 51a, 51b. Comb.: Cont. Discounts: 60b, 60g, 61a, ß2b. Cancellation: 70a, 70e, 71a, 72, 73a, 73b. Prod. Services: , 82. Affiliated with CBS Radio Network. Duplicate contracts on WKXL and WKXR Exeter, N. H., earn additional 10% discount from earned rate. No. 9 ER 6/1/68-Rec'd 5/2/66. I min SO see ID's 1x z x..._-._... _..._.._.._ z z x x..._... _..._...._.._..._.._._ x..._..._.-.._.._..._ Premium Time -Mon thru Sat 6:30-9 am, noon -1 pm & 4:30-6:30 pm; earned rate plus 20%. ime) PER WK, Ea:(Best IO ti b13ó ti 40 tl 53.1t1 1 min..._ seconds -75% of 1 minute rate. 8. PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 z x z z..._..._..._-.._ z x..._..._.._.._ z News & Weather programs -earned rate plus CONWAY (1 AM; 1 FM) Carroll County --Map Location F-5 See SUDS consumer market map and data at beginning WBNC WBNC-FM tint sales inc. Media Code North Country Radio, Inc.. East Main St., Conway. N. H Phone Pres. & Gen'l Mgr. -Lawrence H. Sherman. Commercial Manager -Joan Sherman. PRO Time Sales, Inc. New England -Bill Creed Associates, Inc. 8. FACILITIES w. days; 1050 kc. FM -ERP 3,000 w.; 93.5 mc. Operating schedule: B am -7 pm. EST. Antenna ht.: 231 ft. below average terrain. 15% on net time only' no cash discount. General: la, 2a, 3a, 3c, 40, 4d, 5, ea. 7b, 8. Rate Protection: 10e, llc, 12e. 13e, 14c. Basic Rates: 20a, 21e, 21d. 22b, 23a, 24a, 24b, 29e, 25a, 28, b, 29a, 29b. 30, 31, 32b. Contracts: 40b, 41, 44a, 45, 48, 47a, , 51a, 51b, 51e. Comb.; Cont. Discounts: 60a, 60d, 60e, 601, 61b, 62b. Cancellation: 71a, 72, 73a, 73b. Prod. Services: , 82. Member: Good Neighbor Stations, Inc. ER 10/1/61-Ree'd 9/5/61. /PROGRAM RATES GUARANTEED TIME /30 min. min. sec. 1 time._..._._._ times times times times limes._...._._._ ID's, flat, each No frequency discount. Rates for longer time segment* on request. (This listing eontinued on next page) November 1, 1968 Spot Radio Stations 575

63 8. PROGRAM I NEW HAMPSHIRE hr 1/2 hr 1/4 hr 10 min 5 min 1 x..._..._..._ i Conway -W B N C, W B N C-FM-Cont'd 52 x x..._...._ z ROS WEEKLY PACKAGE PLAN 260 z..._...._.._ (1 minute) 312 x Per week: 488 x times times Premium Time -Mon thru Sat 7-9 am & noon -1 pm, 35 times times earned rate plus 20%. 25 times times.._.._._._. 40.:0 20/30 seconds -70% of rates shown. News end weather programs -earned rate plus seconds -50% of rates shown. DOVER Stafford County -Map Location 0-6 Bee SRDS ennaumer market map and data at beginning WTSN 1956 Media Code WTSN. Inc Front St., Manchester, N. H Pres. & Gen'l Mgr. -Ralph Gottlieb. Station Manager -Jerry Lipman. Nat'l Pelee Mgr. -James M. McCann. Boston -Bill Creed Associates, Inc w.; 1270 kc. Directional. Operating schedule: 5:50 am -12:05 pm. EST. 15% on net station time only. No cash discount. General: la, 4a. 5. Rate Protection: 10h, 11h. 12b, 13b. Basic Rates: 22a, 25e. 29a. Contracts: 40a. Comb.: Cont. Discounts: 60a, Ola. Cancellation: 70e. Prod. Services: 82. Member: Good Neighbor Stations, Inc. ER 8/1/67-Rec'd 8/30/ ti Ea NEWSCASTS 1/4 firer, card rate plus......_......_ minutes. card rate minutes. card rate plus......_..._._._..._ 2.00 All regular news periods are scheduled on the hour every hour. EXETER Rockingham County -Map Location G-7 WKXR 1986 Media Cole Coastal Broadcasting Co.. Inc.. 11 Downing Court, Exeter. N. H Phone WKXR: Programmed for adults. MUSIC includes middle-of-the-road, ahowtunes, film music. standards, light classics. Three air personalities. NEWS 5 min on hour, expanded to 10 min at 7, 8. 9 am. 4, at SPORTS & 8m 10 pm 7 lndays Sporta dhees. headlines at :20 & 2:20 :50 from 6-9 am M -Set. Stocks 12:25 pm M -F. Two man local news department. Farm report Sat 12:35 pm. Aree feature on half-hour. Community events at :50. Community Interview 8:45 am M -F. Local and area high school and college football live. Remotes with personalities from store openings, sales, etc. Contact Renresentative for further details. Ree'd 7/10/67. Pros. & Tres. -Frank B. Estes. Vice-Pres. & Gen'l Mar. -Ronald P. Allard. Program Director -Leonard H. Batty. Vic Piano Associates. Inc. Boston -New England Spot Sales. Inc w.; 1540 kc. Operating schedule: Sunrise -local sunset. 15/0: time only. 5. GENERAL ADVERTISING Bee coded regulation, General: 2a, 2b, 3e, 4a, 5, 6a, 7a. Rate Protection: 10e. lla. 12e. 13a. 14a, 15e, 16. Basic Rates: 20a, 20b, 21b, 22a, 22b, 23a. 24b, 25e, 28a, 29e, 29b, 33e. Contracts; 40a, Comb.: Cont. Discounts: 60b, 61a. Cancellation: 71a. 73e. Prod. Services: 81, 82. Special events broadcasts at 1 -time rate. No discounts. Station reserves the right to deduct from any time period of ten minutes or longer, not more then 70 seconds for station break purposes. For a program of lees than ten minutes. not more than 30 seconds. Duplicate contracts on WKXR and WKXL, Concord. N. H. earn 10% additional discount from earned rate Affiliated with RES. No. 1 ER 5/1/6f -Rec'd 4/11/66. I min 30 see ID's 1 z _._..._.._....._ x.._..._ x..._.._.._..._ _ z x..._..._._..._ x....._..._ x..._..._.._...._ x..._.._ -..._..._.._ Prcmium Time -Mon thru Sat 7-9 am & noon -1 pm, earned rate plus 20%. (Best time available) PER WK. EA: 10 ti 20 ti 30 ti 40 ti 50 t1 1 min SO seconds -75% of minute ate. FRANKLIN Merrimack County -Map Location F-6 WFTN 1966 A New England Bradeasting Station Media Code Franklin Broadcasting Corporation. Sanborn Street, Franklin, N. H Phone (603) President -Douglas J. Rowe. Vice-Pres. & Managing Din -Thomas M. McAuliffe. Station Manager -Paul K. Leubi. Weed Radio Corporation. New England -Eckel, & Queen, Inc. 250 w.: 1240 kc. Operating schedule: 8 am -11 pm weekdays; 8 am -11 pm Sun. EST. 15/0 payable when rendered. General: la. 2a, 2h, 3c, 4a, 5, 60. Rate Protection: 10e. Ile. 12a. 13g. 14g, 15e. Recto Rates: 20b. 21a. 21d. 23a, 23h, 24e, 24b, 24e, 255, 28, 28b, 28e, 50e, 33a. Contracte: h, 42c, 43, 44a, 44b, 45. Comb.; Cont. Discounts: 60b, 60e, 60i, 61b, 61c, 62b. 62d. Cancellation: 70h b, 72, 73e, 73b. Prod. Services: ER 10/1/68-Rec'd 12/1/67. ANNUAL AND FIXED POSITION I min 30 see I min 30 see 1 a x x I z x..._.._ 1, z x x DAY -SATURATION PACKAGE 60 ti 50 ti 40 ti 30 ti 20 ti 10 tl 1 min sec WEEKS -SUSTAINING PACKAGE PLAN PER WIC: IOU 20t1 50tí I min PROGRAM ANNUAL AND FIXED POSITION Ix 28x 52x 156x 260x /9 hr min min HANOVER (2 AM) Grafton County -Map Location E-4 See SRDS consumer market map end date at begin nine WDCR 1958 Subaeriber to the NAB Radie Code Media Code The Trustees of Dartmouth College; operated by Undergraduates of Dartmouth College. Box 957, Hanover. N. H Phone WDCR: Programmed for area residents and college students. MUSIC: varies during day, morning is middle-of-theroad, afternoon mostly top 40. Early evening Jazz and middle-of-the-road, then classical. Late evening top 40. NEWS: on hour and half hour, extended newscasts at 7-8 am, noon, 10 pm, half hour at 6 pm. SPORTS: twice in am drive. 6:25 pm & 10:90 pm. College football, hockey, basketball, home and away. Stocka at 12:30 pm. 5:25 pm & 6:20 pm. Special events via mobile transmitter. Interviews. Late night phone-in show weekly. Contact Representative for further detallo. Recd 7/1/68. General Manager -Jeffrey S. Kelley. Sales Director -Robert S. Throndsen. Business Manager -E. Doane Grinnell. Boston -Harold H. Segal & Company. Ivy Network. 242-a, Yale Station. New Haven, Conn. 1,000 w. days; 250 w. nights: 1340 kc. Operating schedule: 6-1 am. SST. 15% on net Ume only; no cash discount. General: le, 2b, 3a, 4b, 9d, 5, 6a, 7b, 8. Rate Protection: 10e. Ile, 12e, 13e, 14e, 15b. Basic Rates: 20b, 21e, 22a, 23e. 241% 25a, , 28b, 28c, 29a, 29b, 30, b. Contracte: 40c, 42b, 42d, 45, 47a, e, 51h. Comb.: Cont. Discounts: 60b, 60d. 60e, 60f, 61e, 62d. Cancellation: 70a. 70d, 71b, 72, 73a, 73b. Member: Ivy Network Corporation. ER 11/67 -Reed 12/7/67. 1 z z x z x x z z IMPACT PLANS 10 wk 15 wk 20 wk 25 wk 50 wk 1 min sec To be used within 7 days or leas PROGRAM SPONSORED PROGRAMS Ix 20x 35x 110x 165x 215x 10 min min FLAT RATE SHOWS hr 3/4 hr 1/2 hr I/4 hr I 1 x I min 30 see 10 see WTSL 1950 Knight Quality Station Media Code Radio Hanover, Inc., Box 827, Hanover, N. H Phone General Manager -Robin Bonneau. Sales Manager -Philip H. Spillane. Program Director -Ken Stein. Boston -Knight Quality Stations Sales Offices: See Rep & 8/O pages. 1,000 w. days, 250 w. nights; 1400 kc. Operating schedule: 5:45 am -11:15 pm. EST. 15% on time only: no caah discount. General: la, 2e, 2b, 3e, 3c. 3d. 4a, 9d, 5, 6e, 7a, 8. Rate Protection: 10e. lic. 12c. 13c, 195. Basic Rates: 20a. 21e, 21d, 22b, 23a, 24a. 24b. 245, 25a b. 28c, 29a, 29b, 30, 31, 32b. Contracts: 40b, 41, 44e, 45, 46, 47a, 49, 50, 51a, 5íb, 51e. Comb.: Cont. Discounts: 60a, 60d, 60e. 601, 61b, 62d. Cancellation: 71a, e. 73b. Prod. Services: Militated with NBC Radio Network. Member: The Knight Quality Stations. ER 12/1/68-Rec'd 2/10/67. FIXED POSITIONS Ix 52x 104x 156x 260x 312x 1 min sec sec DRIVE TIMES WEEKLY VOLUME PLANS (Rotate 6-10 em: 4-8 pm) 10 ti 20tí 30 t1 40 tí 1 min sec sec HALF & HALF PLANS (50% Drive Rotate: 50% ROB) 10tí 20tí 30tí 40tí 60tí min sec see ROS VOLUME PLANS 1 min sec sec PROGRAM FIXED POSITIONS I hr I/2 hr 1/4 hr 10 min 5 min 1 x x-7.2% 156x-21.5% 312x-35.7% 104x-14.3% 260x-28.6% KEENE (2AM; 1 FM) Cheshire County -Map Loalien E-7 See SRDS consumer market map and data st beginning WKBK 1959 Subaeriber to the NAB Radio Code Media Code Monadnock Broadcasting Corp.. 39 Vernon St., Keene. N. H Phone Pres. & Treas.-Albert L. Auclair, Station Manager -Talbot R. Hood. Sales Manager -David F. Shurtleff. New York -Stone Representatives, Inc. Boston -Harold H. Segal & Company w. days; 1220 kc. 15/0. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 3b, 9a, 4d, 5, 7b, 8. Rate Protection: 15b. Basic Rates: 23a, 24b, 25a, 26, 29a. Contracta: 40e, 45, 46, 47a. 98. Comb.; Cont. Discounts: 60a, 62b. Cancellation: 71a, 73a. Member: New Hampshire State Network. Inc. ER 11/1/67-Rec'd 11/27/67. Ix 26x 52g I04x 156x 260x a1 min () or less ROS SPECIAL PACKAGES I wk 13 wk 26 wk 52 wk 12 ti ti..._ ti..._ ti SECOND ID's 20 wkly wkly PROGRAM ix 26x 52x 1 hr /2 hr / min min NEWSCASTS 1/4 hr -rate card plus min -rate card plus min -rate card plus WKNE 104x I58x 260x WKNE-FM R A B Media Code WKNE Corp. Box 460, Keene, N. H Phone President -.Joseph K. Close. Manager -John M. Keys. Program Director -Michael Scott. Gill -Perna. Inc. New England -Bill Creed Associates, Inc w.; 1290 Ice Directional -same pattern, all hours. Operating schedule: 8:00 am -11:15 pm Sun: 6:00 am - midnight weekdays. EST. FM FACILITIES ERP w.; kc. 15% on net time only: no each discount. General: la, 2a, 2b, 3a. 3d. 4e, 5. 8a. 7b, 8. Rate Protection: 10b, 11b, 12b, 13b, 146, 16b. Basic Rates: 20b, 21a. 21b, 21c. 21d, 22e, 22b, 23a, 24a. 24b, 24c, 28a, 29e, Contracts: 40a, 41, 42d, 44e, e. 48, 50, 51e, ß1b, 51c. Comb.; Cont. Discounts: bob. 601, ßla. Cancellation: 70a, 70c, 71a, 72, 73a, 73b, Prod. Services: Affiliated with CBS Radio Network. Member: Good Neighbor Stations Inc. Rates effective June 1, Rates received May 2, /PROGRAM RATES WKNE only 1/2 1/ Sta. hr. hr. min. min. min. brk. 1 time times times times times times times SATURATION PLAN 1 wk 13 wks 26 wks 52 wks 10 times times times times times second announcements -80% of 1 -minute rate seconds each Oat -no frequency discountnot combinable for discounts. LACONIA (2 AM; 1 FM) Belnap County -Map Location F-6 See SRDS consumer market map and data et beginning WEMJ 1961 Subaeriber to the NAB Radio Code Media Code Belknap Broadcasting Corp., Laconia Nat'l Bank Bldg., Laconia, N. H, Phone Pres.. Treas. & Nat'l Sales Mgr. -Albert L. Aucleir. Station Manager -Gary A. Howard. Stone Representatives. Inc. Boston -Harold H. Segal & Company. 1,000 w. days. 250 w. nights: 1490 kc. Operating schedule: 5:30 am -midnight. EST. 15%: no cash discount. General: la, 2a, 3a, 3b, 4a, 4d, 5, 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 230, 29b, 25a, a, Contracts: 40a, 95, 46, 97a. Comb.: Cont. Discounts: 60e, 62b. Cancellation: 71a, 73a. Member: New Hampshire State Network. Inc. Eff 11/1/67-Rec'd 10/30/67. lx 26x 52x min/less (This listing e Mimled on next gage) 576 Spot Radio Stations November 1, 1968

64 Lac:onio-W E M J -Continued SPECIAL PACKAGES ROS 1 wk I3wk26wk52wk 12 ti ti tl.._ ti SECOND ID's 20 wkly wkly _ PROGRAM Ix x 104x 156x 260x 1 hr..._ /2 hr..._ /4 hr min min Newscasts -every hour on the hour. 1/4 hr: extra min; extra min: extra 3.00 WLNH 1922 Media Code WLNH, Inc., Parade ltd., Laconia, N. H Phone General Manager -William M. Allison. News Director -Neal Seaver PRO Time Sales, Inc. Boston Creed Associates, Inc. Philadelphia-Dome-Messervey Co., Inc w. days; 1350 kc. Non-dlrectlonai. Operating schedule: 6 am -local sunset. EST. Partial simulcast operation. Simulcast during AM operational hours. For non -simulcast facilities see WLN H- FM. 15% on station time only; no cash discount. General: la, 2a. 2b, 3a, 3d, 4a, 5, 6a, 7a, 8. Rate Protection: 10c, 11c, 12c, 13c, 14c, 15a. Basic Rates: 21a, 22b, 23a, 29a, 30, 32b. Contracts: 40a, 41, 45, 46, 47a, 51a. 51b. Comb.; Cont. Discounts: 60a, 80d, 60g, 60h. Cancellation: 70a, 70d, 71a, 73b. Prod. Services: , 82. Affiliated with CBS Radio Network. Member: Good Neighbor Stations. Inc. Charge of 5.00 per month for certified billing. ER 10/1/66 -Reed 8/29/66. 1 x z -_._..._ z z._.._._ z z 6.00 Sx 10x I5x x 1 wk wk wk._ wk seconds -75% of applicable 1 -minute rate. 10 seconds -50% of applicable 1 -minute rate. 8. PROGRAM 1 hr I/2 hr I/4 hr IO min 5 min 1 ti ti ti PARTICIPATING PROGRAMS All programs are participating unless sold. Station reserves the right to remove participating announcements from any program if it la sold. 5 -MINUTE NEWSCASTS 13 wk 26 wk 52 wk 5 tl..._ _.._....._ ti ti W L N H -FM 1965 Media Code WLNH, Inc., Parade Rd., Laconia, N. H Phone President -Mrs. Marion Lewis. Sta., Gen'l, Sales Mgr. & Prog. Allison. Dir. -Wm. M. PRO Time Sales, Inc. Regional -Bill Creed Associates, Inc. ERP w mc. Operating schedule: 6 am -midnight. EST. Antenna ht.: 235 ft. above average terrain. Partial simulcast operation. Operated separately local sunset -midnight. For simulcast facilities see WLNH. 15/0 time only; 10th of month. See WLNH listing for coded regulations. Member: Good Neighbor Stations, Inc. ER 10/1/66-Rec'd 3/9/67. Ix 26x 52x x 1 min S ti 10 ti 15 ti 20 ti SO ti 1 wk wk wk wk 30 sec: 75% of min sec: 50% of 1 -min. 8. PROGRAM I hr 1/2 hr I/4 hr IO min 5 min 1 z z z LITTLETON Grafton County -Map Location F-3 WLTN 1963 Media Code Littleton Broadcasting Co., 20 Main St., Littleton. N. H Phone President & Gen'1 Mgr. -John Bowman. Vice Iresident-Elizabeth Bowman. Com'1 Mgr. -John Bowman. Boston-Eckels & Queen, Inc. Canada -Andy McDermott Sales Ltd. New York -Call station direct. 250 w.: 1,400 kc. Operating schedule: 6 am -11 pm. EST. 15% on net time: no cash discount. 5. GENERAL ADVERTISING See seded regulations General: la, 2a, 2b, 3b, 4a. 4d, 5. 6a, 7b, 8. Rate Protection: 10a, 11a, 12a, 13a. 14a, 15b. Basic Rates: 20b, 21a, 21b. 21c. 21d, 22a, 22b, 23a. 24b, 25a, 26, 28b. 28c, 31. Contracts: 40a, 42b, 42d, 43, 444, 44b, 45, a. 51b, 51e. Comb.; Cont. Discounts: 60a, 62a, 62d. Cancellation: lob, 70d, 71a, 72, 73a, 73b. No. L-2 ER -Reed 8/1/66. 1 ti t1..._..._ ti tl......_ ti..._._ ti..._.-._..._ tl tí.._ _ 2.75 (Best time available) 2ti 18ti 24t1 1 min.-.._ sec..._..._ PROGRAM 1 hr. 40 1/2 hr..._.._..._ Ix x 104x 156x 260x 15 min..._..._. _ min Announcements and programs may not be combined to earn larger discounts. MANCHESTER (3 AM; 2 FM) Hillsborough County -Map Location F-8 Bee SILOS consumer market map and data at beginning WFEA 1932 The Eastman Station Media Code Century Broadcasting Group, Inc., Box 149, Manchester, N. H Phone Other office: The Warwick Hotel, 65 W. 54th St.. New York President-5111ton Hereon. General Manager -Rudolph S. Nelson, Jr. Program Director -Bill Lawrence. Robert E. Eastman & Co Inc. 5,000 w.; 13.0 kc. Directional -same pattern day and night. Operating schedule: 24 hours Mon thru Sat. EST. 15/0 net charges on time. General: 2a, 3a, 3b. 3d, 4a, 4d, 5, 7b, 8. Rate Protection: 10b, lib. 12b, 136, 14b, 15d. Basic Rates: 20b, 21b, 220, 24a, 25a, 28b, 29a, 29b, 30, 33d. Contracts: , 425, 94a, 45, 46, 51b. Comb.; Cont. Discounts: 60a, 60e, 60e, 62d. Cancellation: 70a, 70c, 71a, 73a. 73b. Prod. Services: 81. Affiliated with Eastman Network. Affiliated with American Contemporary Network. No. 2 ER 6/15/68-Rec'd 5/31/68. I -Mon thru Sat 6-10 am & 3-7 pm. II -Mon thru Sat 10 am -3 pm. III -Mon thru Sat 5-6 am & 7 pm -midnight; Sun all day. SECTION I I ti 12 ti I8t1 24 ti 1 min /20 sec sec SECTION II min /20 sec sec SECTION III 1 min /20 sec sec... _.._... _.._ BEST BUY PLAN 30 spots (15I, 10íI, 5III), ea spots (8I, 5II, 2III), ea 7.75 Non -combinable with other weekly plane for added frequency. ACTION LINE NEWS -S MINUTES At :55 and :25, Mon thru Sat 6-10 am & 3-7 pm. At :55, Mon thru Sat 10 am -3 pm & 7 pm -midnight: Sun all day. I II ti ti Il CONSECUTIVE WEEK 26 wk -4% 52 wk -8% Not applicable to Beat Buy Plan and news programs. Rateholder: Minimum wkly schedule of 6 1 -min spots 6 am -mid Mon -Sun necessary to maintain cones, wk advertising, or spots equivalent in length and wkly frequency to the existing schedule. WGIR WGIR-FM NBC Radio Network Knight Quality Station Media Code Knight Radio, Inc.. Box 487, Stark Ln., Manchester, N. H Phone PERSONNEL President -Norman Knight. General Manager -Bernie Mack. Program Director -Donn Tibbetts. Boston -Knight Quality Stations Sales Offices: See Rep & 5/O pages. 5,000 N. days, 1,000 w. nights; 610 he. Directional -separate patterns, day and night. Operating schedule: Sun 7:45 am -midnight; weekdays 5:30 am -midnight. EST. FM FACILITIES ERP 5,000 w.; mc. Operating schedule: 5:30-12:05 am Mon thru Sat; 7:30-12:05 am Sun. EST. Antenna ht.: 920 ft. above average terrain. 15/0 net time. 5. GENERAL ADVERTISING See eroded regulation, General: la, 20, 2b, 30, 3c, 3d, 9a, 9d, 5, 6a, Ta, 8. Rate Protection: 10e, lie, 12e, 13e, 14c. Basic Rates: 200, 21a, 21d, 22b, 23a, 240, 24b, 24e, 25a, 26, b, 28c. 29a, 29b, , 32b. Contracts: 40b, 41, 94a, 45, , 50, 51a, 51b, 51c. Comb.; Cont. Discounts: 60a, 60d, 60e, b, 62d. Cancellation: 71a b. Prod. Services: , 82. Affiliated with NBC Radio Network. Member: The Knight Quality Stations. ER 12/1/66 -Reed 2/10/67. FIXED POSITIONS Ix 52x 104x x 1 min sea sec DRIVE TIMES WEEKLY VOLUME PLANS (Rotate 6-10 am; 4-8 pm) IO ti 20 ti 30íl 40 ti 1 min sec sec HALF & HALF PLANS PER WK(501OtiD 20 ti ate: 30tlic ROS) 40 ti ti 1 min sec sec ROS VOLUME PLANS 1 min sec sec PROGRAM FIXED POSITIONS 1 hr 1/2 hr I/4 hr 10 min 5 min 1 z x-7.7% 156x-15.4% % 104x-11.5% 260x-23.1% WKBR 1946 A Good Neighbor Station Media Code Granite State Broadcasting Co., Inc W K B R -FM R A B 155 Front St., Manchester. N. H Phone President -Ralph Gottlieb. Manager -James M. McCann. Program Director -Dick Booth. McGavren-Guild-PGW Radio, Inc. Boston -Bill Creed Associates, Inc. 5,080 w.; 1250 ke. Directional -separate patterns day and night. Operating schedule: 5:30 am -1 am. EST. FM FACILITIES Eli? 3,600 w.; 95.5 mc. Antenna h:.: 940 ft. above average terrain. Operating schedule: 5:30 m-1 am. EST. 15/0 net time only; payable monthly. General: la, 9a, 5. Rate Protection: 10b, 11b, 12b, 13b. Basic Rates: 20a, 22a, 25a, 29a. Contracts: 40a. Comb.: t'ont. Discounts: 60a, 61a. Cancellation: 70e. Prod. Services: 82. Member: Good Neighbor Stations, Inc. Member: French Program Group of New England. ER 8/1/67-Rec'd 7/29/67. AA -Mon thru Sat 6-9 am & 4-7 pm. A -All other times. 12 ti 18 t1 24 CI AA A ROS (1/3 Traffic)..._ z Newscasts: 1/4 hour, nu card plus minutes. rate card plus..._ _ minute,. rate card plus All regular new, periods are scheduled on the beer every hour. NEW HAMPSHIRE MT. WASHINGTON Coos County -Map Location F-2 WMTW (FM) 1958 FMD : Media Code Mt. Washington TV, Inc.. Sales Office: 615 Congress St., Portland, Me Phone TWX Studio: Poland Spring, Me Phone %VMTW (FM) Programmed for general interest. NEWS: 18 times daily. UPI wire coverage. MUSIC: 6:45 am -8 pm middle-of-the-road music, 8-9 pm light classical music, 9-10 pm serious muse, 10 pm - sign -of middle-of-the-road music. Sat night Jazz show. College football. Contact Representative for further details. Reed 10/2/68. Station Manager -John M. McOorrilL Program Director -Arthur Owens. C. Otis Rawa1L Inc. New England-Eckels & Queen, Inc. Canada -Andy McDermott Sales Ltd. Etti' 49,000 w.; 94.9 mc. Operating schedule: 6:45 am -midnight. Antenna ht.: ft. above average terrain. 15/0. 5. GENERAL ADVERTISING See Boded regulations General: la, 2b, 3a, 40, 9d, 5, 6a, 7b, 8. Rate Protection: 10e. lie, 12e, 13e, 15b. Basic Rates: 201). 22b, 24a, 24c, 25a, 28e a. Contracte: 40a, 41, 94b, 45. Comb.; Cont. Discounts: Bob, Old. Cancellation: 71a, 72, 73b. Prod. Services: TV facilities: WMTW-TV. Affiliated with American FM Network. No. 8-A ER 5/1/68 -Reed 4/24/88, 1 -MINUTE WEEKLY PACKAGES 1 ti, flat ti 7 ti IO ti 12 ti 14 ti 20 ti 30 ti 1 wk wk wk MINUTE CONSECUTIVE WEEK PACKAGES -125 WORDS 1 ti, flat 9.00 S ti 7 ti 10 ti 12 ti 14 ti 20 ti 13 wk wk wk sec: 80% of 1 -min. 10 sec: 60% of 1 -min. 8. PROGRAM hr 11/2 hr 1/4 hr S min 1 z x z z z x _._ z _ z (') or 55 minutes. (t) or 25 minutes. 5 -MINUTE NEWSCASTS -CONSECUTIVE WEEKS 1 tí, flat Stl 7tI 10 ti 12tl 14 ti 13 wk wk wk (D) NASHUA (2 AM; 1 FM) Hillsborough County -Map Location F-8 See SIiPs consumer market map and data at beginning WOTW WOTW-FM Media Code Eastminater Broadcasting Corp., Lund Rd., Nashua. N. H Phone President -Herbert Miller. Treasurer -Samuel Bronstein. General Manager -Maury Parent. Grant Webb & Company, Inc. Boston-Eckels & Queen, Inc w. days: 900 he. Non-directionaL Operating schedule: Sunrise to local sunset. EST. FM FACILITIES ERP w.; me. Operating schedule: 6:00 am -midnight. EST. Antenna ht ft. above average terrain. 15% on net station time only; no cash dlacouni. General: la, 2a, 3a, 3b, 4a, 4c. 5, 6a, 7b, 8. Rate Protection: 10b, 11b. 12b, 13b, 14b. Basic Rates: 20a, 220, 22b, 23a, 24a, 24b, 25a, 26, 28b, 290. Contracts: 40a, 92a, 45, 46, 48. Comb.: Cont. Discounts: 60a, 61a, 61b, 61c, 62b. 62e. Cancellation: 70a, 70e, 71a, 730. Member: French Program Group of New England. ER 8/1/68 -Reed 9/25/68. (Thin listing eentlnued on next page) November 1, 1968 Spot Rodio Stations 577

65 1 hr NEW HAMPSHIRE Nashua -W O T W, W O T W-FM-Cont'd t x 52x 104x 312x 1 min sec min 30 see I min 30 see 10 ti ti To he used within 10 days. 8. PROGRAM Ix x 52x 104x hr /2 hr /4 hr min WSMN 1958 Media Code Broadcasting Corp.. Box Nest Hollis St., Nashua, N. H Phone President -Gerald Q. Nash. Gen'l Mgr. -D. A. Rock. Station Manager -Ed Leclua. New York -Vic Piano Associates. Inc. Boston -Herold H. Segal & Company w.: 1590 kc. Directional. Operating schedule: 24 hours daily. EST. I5^, on net station time only: no cash diamant General: le, 2e, 3a. 4a. 9d. 5, Ila. 7a, 8. Rate Protection: 10e c. Basic Rates: 20h, 21e, 22b, 25a, 28e. 29a. Contracta: 40a e, a. Cotnb.: Cont. Discounts: 60a. Cancellation: 71a. 72, 73a. Prod. Services: 80. Affiliated with American Entertainment Network. Member: New Hampshire State Network. Eff 0/1/08 -Reed 7/10/68. GUARANTEED TIME I min 10 see I min 10 see 1 x x x x x x x x (To be used in 10 days) EA: 10 ti 20 ti 30 ti 40 ti 1 min ID's PROGRAM GUARANTEED TIME Ix lox 26x 52x IOOx /4 hr min N EWPORT Sullivan County -Map Location E-8 See SUDS consumer market map and data at beginning WCNL 1960 Media Code Chandler Enterprises. Box 389, 120 Belknap Ave.. Newport. N. H Phone PERSONNEL President -Chester C. Steadman, Jr. General Manager -Donald R. Chase. Vic Piano Associates. Inc. Boston -Harold H. Segal & Company. Canada -Andy McDermott Sales Ltd. Newport -Call station collect. 250 w. days: 1010 kc. Operating schedule: 6:30 am -local sunset. EST. 15/0 time only: monthly. General: la, 2a, 3a, 9b, 9d, 5, 6a, 7a, 8. Rate Protection: 10b, llb, 12b, 13b, 14b. Basic Rates: 22b. 23a, 24b. 29a. Contracts: 40a, 45, 46, 97a. Comb.: Cont. Discounts: 60a, Ola. Cancellation: 70a, 70e, 71a, 73a. Affiliated with Keystone Network. No. 4 Eff 7/1/68 -Reed 7/29/68. WKLY: I min 30 see IO see 1 ti ti ti ti ti ti ti ti ti..._.._.._ PROGRAM 1 hr 1/2 hr I/4 hr 10 min 5 min 1 x PLYMOUTH Grafton County -Map Location E-4 WPNH 1965 Media Code Pemigewasset Broadcasters, Inc., 2 High St., Plym- outh, N. H Phone General Manager -J. Gordon Keyworth. Grant Webb & Company. Boston -Nona, Kirby Co., Inc w.; 1300 kc. Operating schedule: 6:30 am -local sunset. EST. 15%. General: la. 2a, 2b, 3e. 3d. 4a. 5, 6a, 7b. 8. Rate Protection: lea. ltd. 12e. 13e. 14e. 15b. Basic Rates: 20h, 21a, 211% 21c. 21d, 22a, 23a, 24b, 25a, 28, 27, 28b, 28c, 298, 30, 33c. Contracte: 40a, c, 43, 44e. 45, 48, 47a, e. 51b, 51c. Comb.: Cont. Discounts: 80a, 60e, 601, 61b. 62a. 62d. Cancellation: 70a. 70e, 71a, 72, 73e. 73b. Prod. Services: 80, Eff Recd 5/6/66. I min 30 see I min 80 see 1 x x x x x x x ROS (Within any 7 consecutive days) -I min- -30 ace or less - 12 ti 20ti 40 t 12 t1 20 t1 40ti 78 x Per wk PORTSMOUTH (2 AM; 1 FM) Rockingham County -Map Location G-7 See SUDS consumer market map and data at beginning WBBX 1960 NA II Media Code Seacoast Broadcasting Corp Islington St., Portsmouth, N. H Phone l'res. & Treas.-William A. Gildersleeve. General Manager -George A. Lovejoy. Operations Manager -Raymond Dunphy. Roston -Harold H. Segal & Company w.; 1380 ke. Directional -nights. Operating schedule: 5:30 -midnight weekdays; 7:30-1:00 am Sun. EST. 15/0 net time only; payable when rendered. General: la, 2a, 3a, 3b, 9a, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 22a, 22b, 23a, 25a, 26, 28a, 29e. Contracts: 40a, 42b, 45, 46, 47a. Comb.; Cont. Discounts: 00k, 61a, 61b. Cancellation: 70a, 70c, 71a, 73a. Affiliated with American Information Network. Member: New Hampshire State Network. Eff 12/1/67 -Reed 1/2/68. lx 26x 52x 104x 156x 260x ROS VOLUME PLANS 1 min MINUTE-BTA I wk 13 wk 26 wk 52 wk 12 ti ti ti ti SECOND ID'S 20 per wk (6-9 am) per wk (4:30-6 pm) PROGRAM lx 26x 52x x 1 hr /2 hr /4 hr min min x PARTICIPATING PROGRAMS 3 ti 5 ti IO ti Sibbey Allen Show -10:05-10:15 am Mon thru Fri, 1 -min View Point -8:30-9 am & 12:30-1 pm Mon thru Fri. 1 -min t1 ti 10 ti 5 -Minute News packages WHEB WPFM(FM) Knight Quality Station Media Code Knight Broadcasting of New Hampshire. Inc., Lafayette Rd., Portsmouth, N. H Phone WHEIS: Programmed for adults. Entertainment. Air personalities, middle-of-the-road music 6-8 am, 9 am -noon, 1-5 pm. NEWS: 5 min on hour, 30 min at 8 am, Noon, 5 pm. Telephone forum 8:30-9 ant. 12:30-1 pm. In season, daily ski reports, marine weather, boating tips. Capsule telephone contests daily. MUSIC: 5:30 pm -sign -off, general popular music, film, standards, showtunes. Sun Noon -1 pit., local interview forum programs. Sun music, general popular, film, standards, showtunes. SPORTS: 5 nain morning and afternoon, high school and college football, high school basketball. Contact Representative for further details. Reed 6/11/68. General Manager -Walt Emery. Program Director -Howard Leonard. Sales Manager -Cliff Taylor. Boston -Knight Quality Stations Sales Offices: See Rep & 5/O pages w. days; 750 kc. Operating schedule: Sunrise Portsmouth -local sunset Atlanta. Ge. EST. FM FACILITIES ERP w.: mc. Operating schedule: 6:00 em -midnight. Antenna ht.: 140 ft. above average terrain. 15/0 net time only. General: la, 2a, 2b, 3e, 3c, 3d, 4a, 9d, 5, 6a, 7a, 8. Rate Protection: 10e, lie, 12e, 13c, 14e. Basic Ratee: 20e, 21e, 21d. 22b. 23a, 24a, 2413, 24e. 25e, 26, 27, 28b, 28c, 29a, 29b, 30, b. 51e. Comb.; Cont. Discounts: 60a, e, 801, 61b, 62d. Cancellation: 71e a, 73b. Prod. Services: , 82. Member: The Knight Quality Stations. Eff 12/1/86 -Reed 2/10/67. FIXED POSITIONS Ix 52x 104x 156x 260x 3I2x I min nec sec DRIVE TIMES WEEKLY VOLUME PLANS PER W K: (Rotate 8-10 a 4-8 lo tl 20 )ti 30 ti 40 ti 1 min sec sec HALF & HALF PLANS PER WK(5010tDrive íl 40tÌ) 60t1 80 ti 1 min..._..._ sec sec I min sec sec PROGRAM I/2 hr I/4 hr 10 min 5 min 1 x x- 8.2% 156x-18.7% 312x-31.2% 104x-12.5% 260x-25% ROCHESTER Stafford County -Map Location G-8 See SIDS consumer market map and data et beginning WWNH 1948 Media Code Strafford Broadcasting Corp.. Route 18, Rochester, N. H Phone North Country Studios -John Noyes, Carroll County Independent, Center Ossipee, N. H Owner & Pees. -Marcia L. Malin. General Manager -Maggi Tornrose. New York -Call station collect. Phone Boston-Eckels & Queen, Inc. 5,000 w.; 930 kc. Non -directional days, directional nights. Operating schedule: 5:00 am -midnight. EST. None: all ratea net to station. General: la, 2a, 2b, 3a, 3b, 3c, 3d, 4e. 5, Ba, 7a, 8. Rate Protection: 15b. Basic Rates: 205, 20b, 21b, 21e, 22b, 23a, 24b, 24c b, 28c, 29a, 30. Contracts: 40a, 42b, 42d, 45, 46, 51e, 51b. Comb.: Cont. Discounts: 60a, 601, 81e. 62e, 62d. Cancellation: 70e, 70c, 71e, 72, 73a, 73b. No. 7 Elf 11/15/65-Rec'd 8/12/66. Ix 50x x 300x x 1 min /30 sec sec x 1500x 2000x 2500x 3000x 3500x 5000x 1 min /30 sec_ sec WEEKLY VOLUME PACKAGES I min 20/30 10 see 10 ti U ti ti ti ti ti ti _ ti tl PROGRAM lx x 156e x 365x 1 hr /2 hr /4 hr..._ min min PREMIUM SPOT RATES Within Newacope. extra 3 Within Hourly News. Headlines. Weathervanes, extra _._..._._.._... 2 News or Feature adjacency, extra 1 Select Evening Exposure (8:00 pm -midnight), extra 2 NORTH COUNTRY NEWS WITH JOHN NOYES Per wk: I min 30 sea 5 ti ti..._..._.._.._......_.._.._...-.._ t Spot Rodio Stations November 1, 1968

66 i A B J C L D I E F I G_ H Copyright by Stondord Rote a, Dora Service, lnc., cod by Rond MSNolly s Co. NEW JERSEY A*... Port Jervis 2 Franklin SUSSEX -- PASSAIC Newton s+- *O Beacon *-..- Newburgh Middletown Pompton Lakes - BERGEN * Nyack ` --'-A Ridgewood New Milford Damant Fair Paramus T* Dia Mount Stroudsburg *-.- * Bergenfield- Englewood Vernon Potersone MORRIS Hackensack o *p 3 Wayne Twp. * * TeaneckNew Lodi Rochelle *«ODover Chassai Gadleld Lee Montclair * a55al WARREN * - _ Bangor ESSEX Nutleye, ggutherfo 5 6 BethlehemO~* Bloomfield0 Lyrdhu N. Ber nt. Morristown West Orange Belleville Twp r, rd --- * o,eson. New 4ork Orange Kearnytt / Maplewood vu Ián COrakge Twp ^ * Washington Summit Easton L7 O * Eliza eth B.yonne - Wilson rap ord Twp,? :Rosen. Q 0115mg" ken G\ UnionTwp.O Newark lers y Phillipsburg UNION hillside Top. e* Q City c#+ * w eldrt Linden y y HUNiERDON * gplainfor Rahwa. South '.afield A`y ar`!q SOMERSET 17* New e Carteret Woodbridge TwpO Brunswick "" MIDDLESEX Perth o Amboy Sayreville Red Bank o* Princeton Eatontown DoylestownA*-- MERCER MONMOUTH *0 Long Branch e Burlington ea *Trenton -e- ó Asbury Park. v es ` ' 2 4 ell* 5 7 Levittown4*.-.. C 7 Bristol*, * Townshi \\\ \`e - 13 Willingboro Mt. Brick Towne* Holly * U D PennsaukenTwp e.7 8 Camde ^` 8 OCEAN #hÿtero ti BURLINGTON - Woodbury CJ * 0 ti Wilmington CAMDEN 9 9 GLOUCESTER + A Hammonton p SALEM - A---.- Salem a * [7 ATLANTIC 10 r73'+ 10 Vineland Aßí. Bridgeton*~ iillville PleasanlvilÌe *-"p Read figures in THOUSANDS A Somers Pointtlantic Cit CUMBERLAND CITY. POPULATION e ti0 ti$ r\., y$ SRDS Consumer Ocean City o ` ` o, Market Data A O O II gil With Daily Media. CAPE MAY ()Goo Without Daily Media. _ 12 lo Lokewo d so -«-Radio Television 12 SCALE OFMILES -., Applicable to NEW JERSEY only A I B I Symbols Designate Types of Media. - Wlldwood COUNTY NAMES ARE IN ITALIC TYPE Designates Metropolitan Areas within this state C I D I E I F I G I H NEW JERSEY Radio Household Data NOTE: County -by-county estimates of Radio Household Data no longer appear in SRDS. With the! advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by-county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Negro Population Data (January 1, 1968) STATE TOTAL ,400 METRO AREAS Atlantic City... 36,800 Jersey City.._. 53,600 Newark 290,900 New Brunswick - Perth Amboy 22,500 Paterson -Clifton - Passaic 56,400 Trenton 43,900 Vineland- Millville- Bridgeton 15,600 Total Metros 519,700 November 1, 1968 Soot Rodio Stations 579

67 NEW JERSEY Atlantic City -Atlantic Bayonne -Hudson Belleville -Essex Bergenfield -Bergen Bloomfield -Essex Bridgeton -Cumberland Camden -Camden Carteret -Middlesex Estimates for: STATE COCUNTY-Map Loe. Metropolitan Area State, County, City, Metro Area Data State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. CiTIES AND COUNTIES - This list shows counties in which cities are located. Cities are first, counties next. Clifton -Passaic Fair Lawn -Bergen Kearny -Hudson Newark -Essex Paterson -Passaic Rutherford -Bergen Vineland -Cumberland Cranford Township -Union Fort Lee -Bergen Linden -Union New Brunswick -Middlesex Pennsauken Township - Sayreville -M iddlesex Wayne Township -Passaic Dumont -Bergen Garfield -Bergen Lod i -Bergen New Milford -Bergen Camden South Plainfield -Middlesex Westfield -Union East Orange -Essex Hackensack -Bergen Long Branch -Monmouth North Bergen Township - Perth Amboy -Middlesex Summit -Union West New York -Hudson East Paterson -Bergen Hillside Township -Union Lyndhurst Township -Bergen Hudson Plainfield -Union Teaneck Township -Bergen West Orange -Essex Edison Township -Middlesex Hoboken -Hudson Maplewood Township -Essex Nutley -Essex Rahway -Union Trenton -Mercer Wi II i ngbora-burlington Elizabeth -Union Irvington -Essex M i I Ivi Ile -Cumberland Orange -Essex Ridgewood -Bergen Union Township -Union Woodbridge Township - Englewood -Bergen Jersey City -Hudson Montclair -Essex Paramus -Bergen Roselle -Union Union City -Hudson Middlesex Morristown -Morris Passaic -Passaic Population Households (000) (000) ($000) Consumer Spendable Income % Distribution of Familles Per Household to to to to and (5) over -Total Retail Sales -- Per ($000) Hou sehold Retail Sales By Selected Store Types Food Drug General Mdse. Apparel Home Furn. ($000) ($000) ($000) ($000) ($000) Automotive ($000) Service Station ($000) Passen- Farm ger Pun. Cars lotion 1/1/68 1/I/68 (000) (000) NEW JERSEY STATE TOTALS 7, , ,081,441 10, ,951,861 5,184 2,738, ,715 1,486, , ,395 1,933, ,163 2, ,271 ATLANTIS D-10 Atlantic City Atlantic City Metro Area BERGEN F-2 Bergenfield Dumont. East Paterson Boro Englewood Fair Lawn Fort Lee Garfield... Hackensack Lodi Lyndhurst Township New Milford Paramus Ridgewood Rutherford Teaneck Township , , , ,657, , , , , , , , , , , , , , , ,899 7, ,683 7, ,310 7, ,683 13, ,455,735 11,410 56,575 12,487 9,341 11,042 20,656 17,471 76,886 13,801 39,111 11,316 44,798 10,065 47,334 13, , , ,771 8,932 19,984 11, ,268 19,535 82,342 13,618 40,567 17,561 54,021 BURLINGTON D -8t ,335 8, ,149 Willingboro= ,188 4,646 21,348 CAMDEN C ,230,277 9, ,310 Camden ,426 8, ,729 Pennsauken Township ,321 8, ,448 CAPE MAY D ,163 7, ,165 CUMBERLAND C ,588 7, ,113 Bridgeton ,819 8,042 58,841 Millville ,383 9,464 35,934 Vineland ,465 6, ,149 Vineland-Miliville- Bridgeton Metro Area ,588 7, ESSEX E -4t Belleville Bloomfield East Orange Irvington Maplewood Township 23.4 Montclair 43.9 Newark Newark Metro Area 1,901.6 Nutley 31.8 Orange 35.9 West Oranje 49.0 GLOUCESTER B-9 HUDSON F -4t Bayonne Hoboken Jersey City Jersey City Metro Area Kearny North Bergen Township Union City West New York HUNTERDON C-5 MERCER D-6 Trenton Trenton Metro Area MIDDLESEX E-6 Carteret Edison Township New Brunswick New Brunswick -Perth Amboy Metro Area _ Perth Amboy Sayreville South Plainfield Woodbridge Township MONMOUTH F -6t Long Branch ,503,744 11, ,699, ,621 10,659 49, ,619 11,554 74, ,351 11, , ,419 9, , ,953 18,743 38, ,756 18,840 75, ,137,836 8, , ,819,018 11, ,121, ,336 12,1% 40, ,556 10,719 58, ,194 13,124 84, ,867 1,909, , , , ,909, , MORRIS E -3t Morristown 20.5 OCEAN E -8t PASSAIC E Clifton 95.7 Passaic 55.2 Paterson Paterson - Cl ifton Passaic Metro Area 1,401.1 Wayne Township 45.5 SALEM B , , , , , , ,317 8, ,366 9, ,740 9, ,824 8,392 72,815 9, ,885 9, ,740 11,324 64,828 10,365 77,260 8, ,616 9,138 76,918 8, ,153 11, ,214 11, ,341 11, , ,446,599 9, , ,580 9,512 23, ,052 10,409 82, ,552 10, , ,446,599 9, , ,750 10,502 93, ,506 8,772 22, ,285 9,195 16, ,185 9,101 87, ,220,175 10, , ,190 9,563 43, ,110,268 87, ,398 1,417, , , ,016 5,075, , ,447 11, ,472 6, , ,753 10,376 9,526 11, ,383 9, ,801 79,992 10,721 32,619 25,213 8,240 28,223 6,312 24,338 20,264 5,801 5,192 5,845 1,509 3,217 8,543 3,208 4,507 4,663 15,532 3,486 3,504 2,520 37,181 8,979 5,317 3,796 4,178 2,468 5,547 5,625 9,322 6,876 5,376 8,184 5,632 7,084 79, ,164 16,924 4,697 6,702 15,096 11,134 22,129 12,670 20,717 17,908 8,058 13,620 39,678 13,818 12,148 22,989 79,230 9, ,015 36,497 16,715 34,591 48,568 14,279 10,595 22,753 10,721 39,922 2, ,444 1,724 1,012 1,209 2, ,261 2,326 3, ,306 7,700 1,391 19,643 4,461 3,217 3,696 4,546 1, ,526 32, ,514 1, ,609 1, , ,064 1,574 1,873 1,024 38,496 5, ,866 38,628 13,710 9,782 23,810 4,394 1,494 19,530 25,213 88,780 3, ,526 6,580 1,380 1, , ,115 8,567 3,398 1,162 12,343 1,544 39,025 9,956 3,033 5,783 11,660 4,698 1,947 6,199 12,416 6,995 12,416 74,622 2, ,729 1, ,425 1, ,399 4, ,076 13, ,202 14,973 10,090 5,443 10,769 4,447 2,126 4, ,113 5,376 48,568 4,546 23,810 11,660 10,769 5,457 4,345 4,192 4,638 5,158 5,366 5,426 6,390 5,400 4,185 4,901 5,870 3,901 4,169 4,430 4,674 3, ,818 15,894 20,298 32,600 26,230 12,590 19, , ,013 14,400 20,729 21,756 51, ,178 37,515 30, ,134 51,773 1,290 3,221 3,616 3,694 1,239 2,092 24,893 92,887 1,593 2,467 2,081 5,242 25,581 3,578 1,390 12,665 4, ,178 25,581 5,627 14,916 2,105 5,073 6,260 6,193 4,995 6,028 7,171 6,028 4,847 3,193 5,541 7,560 4,847 7,542 2,895 2,718 3,072 5,215 4, ,517 4,980 93,108 14, ,428 5, ,237 5, ,621 4, ,924 9, ,543 5,333 2,261,972 5,331 49,278 3,997 89,510 4,623 16,318 24,752 19,864 23, ,626 41, , ,881 9,421 13,435 17, ,881 21,180 5,219 9,627 27, ,891 7,030 1,192 2,832 1,469 2,005 16,331 5,752 16,331 23,231 1,619 2,865 3,293 23,231 2, ,183 17,695 2, ,061 1,169 2,883 11,903 4, , , ,103 3,068 3,055 8,392 87,076 3,935 1,911 13, ,605 1,489 7,734 11,589 9, ,518 83, ,467 1,370 5,506 5,072 5,924 85,275 9,628 6,339 37,839 87,076 85,275 18,666 3,692 19,803 24,185 3,734 3,307 79,848 64,033 79, ,854 2,490 44,479 11, ,854 8,971 1, ,593 83,577 2,568 1,803 8,430 16,958 5,800 35,156 24,502 35,156 46, ,607 13,905 46,880 10,319 1,378 2,234 34,481 2,051 97,179 1,889 4,296 8,544 6,776 1,135 1,674 54, ,623 1,921 3,797 1,763 8,457 50,620 6,497 6,431 21,037 50, ,882 6,928 7,327 4,661 36,130 18,940 36,130 36, ,366 8,307 36,042 7, ,448 29,648 2,402 42,166 19,891 16,795 5,042 42, ,006 18, ,735 26,427 3,392 7,140 16,406 41,338 1,551 6, ,529 38,786 14,677 1,478 19, ,132 2,506 1,645 2,953 7,791 3,619 7,124 2,150 5,350 2,013 2,418 1,269 7,879 2,134 3,763 4,260 78,488 26,812 1, ,782 45,639 46,917 9,828 48,232 3,346 19,738 8,772 37,131 12,072 11,544 3,456 9,443 2,593 17,091 4,765 37,131 12, ,877 17,118 12,972 30,153 32,656 12,061 25,457 96, ,024 4,883 1,838 38, ,787 10,036 7,529 27,487 90,075 3,560 7,483 8,827 6,436 3,472 3,834 32, ,378 3,085 4,907 4,848 14,875 50,363 6,921 2,106 21, ,787 50,363 8,938 4,391 11,602 20,510 13,572 16,818 91,161 19,391 91,161 5,337 4,042 2,108 8,016 32,793 10,824 32, ,961 51,613 1,626 4,025 4,583 22,443 3,914 (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. z Formerly Levittown. 133,689 15,449 77, ,716 33,982 40,594 55, ,880 11,995 23,255 13,279 1,985 7,762 20,805 4,678 2,618 8,056 60,727 1,508 1,959 55,580 27,336 20, ,147 5,528 13,378 33, ,661 2,082 2,437 21,476 6,457 10,689 60,330 3,975 23,157 26, ,110 2,675 3,242 24,509 4,154 9,711 48,086 2,994 12,362 22, ,708 3,674 5, ,961 22,282 4, , ,932 13,473 87,219 22,692 42, ,878 36,188 15,229 51, ,884 9,528 21,902 51,613 3,658 2,208 1,010 8,704 39,086 2,582 35,096 3,890 20,047 43,501 11,011 3,738 12, ,633 4,873 7,361 Gross Farm Income 1987 ($000) , , , , , , , , , , , , , , , , Spot Rodio Stations November 1, 1968

68 - Recd NEW JERSEY Estimates for: STATE COUNTY -Map Loe. Population Metropolitan Area (000) Households I/1/68 (000) SOMERSET D ,782 SUSSEX D ,793 UNION E ,205,006 Cranford Township ,378 Elizabeth ,828 Hillside Township ,773 Linden ,648 Plainfield ,965 Rahway ,658 Roselle ,105 Summit ,313 Union Township ,937 Westfield WARREN C , ,767 Consumer Spendable Income Distribution of Families Per Household to to to to and ($000) (5) over State, County, City, Metro Area Data -Total Retail Sales - Per hold (5000) 10, ,429 8, ,572 12, ,102 15,051 22,904 11, ,984 13,592 29,252 10,391 85,337 13, ,410 10,190 74,916 11,034 26,600 21,176 54,680 11, ,940 18,927 71,909 7, L ,503 Hou S) Food Drug (5000) (5000) 5,161 5,077 5,526 2,750 6,076 4,108 6,131 9,837 7,660 3,664 6,759 6,784 7,198 4,776 75,582 24, ,506 7,348 51,530 4,777 20,828 18,605 17,167 12,005 12,566 35,571 14,914 29,805 8,466 2,126 27,835 1,226 6, ,970 4,043 1,531 1,019 1,805 3,220 2,198 2,397 Retail Sales By Selected Store Typas GMdse l Apparel FHurn (5000) (5000) (3000) 36,903 12,541 8,184 2,542 93,462 69, ,558 24,363 18,701 1, ,067 4,874 44,647 11,007 2,133 2,791 1,646 1,034 5,557 3,956 8,926 8,127 8,563 4,316 2,770 11,465 3,128 79,935 1,068 15, ,533 10,788 15,058 1,066 2,921 11,479 3,609 4,892 Automotive ($000) 43,240 16, ,929 47,617 10,940 19,943 38,749 21, ,686 21,602 20,075 19,259 Service Station (5000) Passen- Farm Gross ger Popu Farm Cars lotion Income 1/1/68 I/I/ (000) (000) (3000) 16, ,458 6, ,730 62, ,209 2,738 10,004 4,806 5,097 5,209 3,217 2,631 3,170 9,405 2,822 11, ,814 NEW JERSEY öee BRIM consumer market map and data at begin - ling THIS STATE OBSERVES DAYLIGHT SAVING TIME. WFPG 1940 ATLANTIC CITY CBS Radio Network time sales inc. See WFPG listing for coded regulations. Affiliated with CBS Radio Network. EST Rec'd 12/6/67. CONS WK: I ti 12 ti 24 ti 1 wit wk PROGRAM 12 ti 24 ti 1/4 hr only, ea Includes 10 -second opening, 1 -minute spot, 10 -second closing. Direct Weather Bureau forecasts at :05. Oat NBC World News Roundup announcements -Mon thru Sat 8:05-8:15 am. flat Daily race results from Pimlico, Bowie, Laurel, Garden State Park and Atlantic City Race Courses - Mon thru Sat 6:30 pm, Oat WMGM (FM) 1961 ATLANTIC CITY ASBURY PARK (1 AM; 1 FM) Monmouth County -Map Location F-6 WJLK WJLK-FM 1926 R A Media Code Press Broadcasting Co., a subsidiary of Asbury Park Press, Inc., Press Plaza. Asbury Park, N. J Phone Ntat loe Manager -Everett Rudloff. Operations Manager -Richard E. Lewis Commercial Manager --Margaret S. Curtis. 1,000 w. days. directional; 250 w. nights, non - directional kc. Operating schedule: 6 am -midnight. EST. FM -ERP 3,000 w.: 94.3 mc. Antenna ht.: 250 ft above average terrain. 15/0 time only: 15th of following month. General: lb. 2a, 30, 40. 5, 8a, 7b, 8. Rate Protection: 10a. ils, 12a, 13e. 14a. 15b. Basic Rates: 20b, 21a, 21b, 21c, 21d, 22a, 23a, 24b, 25a, 28a. 29a, b. Contracts: , 42a, a. 51c. Comb.: Cont. Discounts: 60a. 60f. 601, 61c, 62d. Cancellation: 70a, 70c, 710, 72, 73a. No. 20 Eft 12/1/68-Rec'd 10/3/68. PER YR: Ix 104x 365x 500x min sec sec May be combined for rate frequency purposes. WEEKLY PACKAGES -ROS (7 consecutive days) DAILY: I min 30 see 1 min 30 see 10 ti ti SUNDAY PROMOTION -ROS 6 1 -min spots _ PROGRAM 1/2 hr 25 min 20 min 1/4 hr 10 min S min 2 min 1 x x x x May be combined for rate frequency purposes. Each of 2 sponsors sharing a program -60% of applicable rate. Each of 3 sponsors sharing a program -40% of applicable rate. Spots and programs cannot be combined for discount Purposes. ATLANTIC CITY (4 AM;3 FM) (including Pleasantville) Atlantic County -Map Location D-10 Stations contiguous to the major city are consolidated under the major city heading. This Is not to imply that all of the stations provide equal coverage of the entire area or cities involved. It is part of the time buying function to determine extent of individual station coverage. audience delivered, etc. within the area. Media Code Eastern Broadcasting Co., Steel Pier. Atlantic City. N. J Phone WFPG: Programmed for adults. NEWS: on hour followed by local news provided by 3 local newsmen from 2 equipped mobile units. 1 mobile unit has studio facilities for store openings. News periods followed by personalities playing standards and middle-of-the-road music. Station participates in community fund raising activities with heavy emphasis on community involvement. Programs include daily report by executive director of chamber of commerce, feature race, 3 direct broadcasts from weather bureau, 4 hours of music nightly, when not in baseball. Contact Representative for further details. Rec'd 8/21/67. - President -Daniel Diener. Vice-Pres. & Gen'] Mgr. -John Struckell. Commercial Manager -Bill Rosenfelt. PRO Time Sales, Inc. Philadelphia -Robert S. Dome Company. 1,000 w. days, 250 w. nights; 1,450 kn. Operating schedule: 24 hours daily. EST. 15% on station time: no cash discount. General: 2a, 3a. 4a, 5, 6a, 8. Basic Rates: 22a, 23a, 29b, a, 29a. Contracts: 45, 16. Comb.; Cont. Discounts: 61a, 61b, 82b, 62e. Cancellation: 71a. Affiliated with CBS Radio Network. Eft 12/8/67. CONS WK: I ti 5 ti 10 ti 15 ti 20 ti 25 ti wit wk wk wk wk _ wk SECOND 1 wk wk wk..._ wk wk SO wk _.._ 10 sec: 50% of applicable 1 -min. WFPG-FM may be combined for frequency discounts on WFPG. W F P G -FM 1962 ATLANTIC CITY R AIB Media Code Eastern Broadcasting Co., Steel Pier. Atlantic City. N. J Phone President -Daniel Diener. Vice-Pres. & Gent Mgr. -John Struckell. Commercial Manager -Cole Leaming. Roger Coleman, Inc. EILI' 20,000 w.; 96.9 mc. Stereo. Operating schedule: 24 hours daily. Antenna ht.: 360 ft. above average terrain. 15/0 time only. WLDB 1955 ATLANTIC CITY NBC Radio Network Media Code Atlantic City Broadcasting Co., Box 898, Penn - Atlantic Hotel, Atlantic City, N. J Phone WLDB: Programmed for adults and general interest. NEWS: network news on hour, followed by live loca weather bureau forecasts. Local news 9:35 am, 10:35 am & 2:35 pm. Local beeper reports and tape pickups as they occur. Live voice reports direct from New York Stock Exchange, market prices 12:05 pin, 1:05 pm & 6:05 pm. Local Ore alarm reports. Network sports, features and events. Daily remote broadcasts. MUSIC: 60% standards and middle-ofthe-road, 30% country and western, 10% showtunes and classical music throughout day and evening hours. SPORTS: daily live voice race results direct from 5 different tracks at 6:30 pm, Contact Representative for further details. Recd 1/29/68. Pres. & Geel Mgr. -Leroy Bremmer. Bue. & Com'1 Mgr. -Dorothy Bremmer. Charles Bernard Co.. Inc. Philadelphia -Call station collect w. days. 250 w. nights; 1490 kc. Non- d l real one I. Operating schedule: 6:00 am -midnight. EDT. 15%: 2% cash discount General: la, 2a, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 20a, 22a, 22b, 23a, 24b, 25a, b, 29a. Contracts: 90a, 42b, 45, 46, 48. Comb.; Cont. Discounts: 60b. Cancellation: 71b. Affiliated with NBC Radio Network. Member: Country Music Network. Rates effective June 1, (Card No. 6.) Card received June min 30 ses 10 seo 1 ti ti tl._..._ ti ti ti ti MIN: 1 wit 6 wk 13 wk 26 wk 52 wk 5 ti ti ti ti seconds -80% of applicable 1 -minute rate. 10 seconds -50% of applicable 1 -minute rate. 8. PROGRAM I hr I/2 hr I/4 hr 10 min 5 min 1 x. _ x-2-1/2% 52x- 7-1/2% 156x-12-1/2% 26x-5% 104x-10% 200x-15% 9. PARTICIPATING PROGRAMS NBC Monitor -Sat -Sun flat, 1x rate. Wall Street & Market Reports -Mon thru Fri. 1:10-1:15 pm & 5:45-5:50 pm. flat Grand Ole Opry-Mon thru Fri 6:05-7:25 am, 12:10-12:30 pm & 5:05-6 pm; Sat 8:05-7:30 am, 2:05-S pm and 6:35-7 pm, flat lx rate. Hillbilly Jamboree Mon thru Fri 1:35-2 pm & 4:05-5 pm: Sat 1:35-2 pm, flat lx rate. Echoe's of Italy -Sun 1:05-1:30 pm, flat ix rate. A Green Group Station Media Code South Jersey Radio. Inc.. Box 352, Old Turnpike. Pleasantville, N. J Phone Atlantic City phone President -Harlan G. Murrelle. Exec. Vice-Pree. & Gen'l Mgr. -Howard L. Green. Station Manager -Mike Elliot. Adam Young-VTM, Inc. ERP w.; mc. Operating schedule: 9:00 am -midnight EST. Antenna ht feet above average terrain. 15% on time only: no cash diacounl General: la, 2a, 3a, 3b, 9a. 4d, 5, 6a, 7a, 8. Rate Protection: lob, 11h, 12b, 13b, 14b. Basic Rates: 22a, 22b, 23a, 29b, 25a, 26, 28a, 29a. Contracts: 40a, 45, 96, 47a, 98. Comb.; Cont. Discounts: 60a, Ola, gib, 61c, 62b, 62e. Cancellation: 70a, 70e, 71a, 73a. Rates effective Card received November 9, Participating announcement, flat, PROGRAM 1 hr. 1/2 hr. 1/4 hr. 10 min. 5 min. 1 time times times times times times times times Newscasts. minimum 13 weeks. 5 for WMID ATLANTIC CITY A Merv Griffin Station Media Code WMID, Inc., Ohio & Murray Aves., Atlantic City, N. J Phone WMID: Programmed for housewives and commuters. Current hits featured 24 hours a day. Some middleof-the-road during mid -day and rhythm and blues in night hours. 3 man local news department integrated with network news at 30 min past each hour. Headlines and/or local news on hour. Remotes broadcast from shopping centers, civic affairs. etc. 2 mobile news units. Station programs gospel and spiritual 6-9 am Sun morning. Woman programa featured in 30 second capsule form during mid -day. Contact Representative for further details. Reed 8/7/67. President-Mery Griffin. Vice -President -Herbert Bloomberg. Station Manager -Robert H. Badger. Mort Bassett & Co., Inc. 1,000 w. days, 250 w. nights; 1340 kc. Operating schedule: 24 hours daily. EST. 15/0; time only. General: la, 3b, 90. 5, 6a. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 22a. 22h, 23a, 24b. 25a, 26, 28a, 29a. Contracts: 90a. 96, 97a. Comb.; Cont. Discounts: 60k, 61a, 61b, 62e. Cancellation: 70a. 70c, 71e, 73a. Affiliated with MBS Radio Network. Member: Philadelphia Suburban Group. (This listing continued on next nape) November 1, 1968 Spot Radio Stations 581

69 NEW JERSEY Atlantic City -W M I D -Continued Eff 6/1/68 -Reed 4/22/68. AA -Mon thru Sat 6-10 am & 3-7 pm. A -All other times. PER WK, I MIN: 6t1 12tí 18tí 24 ti30tl AA A /30 sec: 80% of 1 -min. ID's: 50% of 1 -min. IMPACT PLAN (1/2 AA. 1 MIN: 12í t1 18 ti 24tí 30tí Per wk..._..._.._.._.._ /30 sec: 80% of 1 -min. ID's: 50% of 1 -min. CONSECUTIVE WEEKS DISCOUNT 13 wk -5% 26 wk -10% 52 wk -15% News Broadcasts: Add 10% to rate. WOND 1950 PLEASANTVILLE Nnn A Green Group Station Media Code South Jersey Radio, Inc., Old Turnpike, Pleasantville, N. J Phone WOND: Programmed for young adulta. AIR PERSONALITIES featured all day. NEWS: 5 min every hour at : am middle-of-the-road music with appeal to commuters, weather information, quips, sports. 9 am -noon programmed for housewives, current hits with adult appeal, housewife hints, and quizzes. Noon -3 pm current hits with adult appeal mixed with standards. 3-6 pm programmed for commuters, featuring stock market news, sports, weather, and traffic reports. 6-9 pm current hits programmed for young adults. 9 put -12M telephone call -in show. 12M-6 am current hits with adult appeal and standards. Contact Representative for further details. Itec'd 2/21/68. Executive Vice -President-Howard L. Green. Station Manager -Mike Elliot. Program Director -Tom Lamaine. Adam Young-VTM, Inc w. days, 250 w. nights; 1400 kc. Operating schedule: 24 hours daily. EST. 15%; no cash discount. General: la, 2a, 3a, 9a, 9d, 5, 6a. Rate Protection: 10b, 11b. Basic Rates: 20a, 22a. 23a, 24a, 24b, 25a, 26, 28h, 29a. Contracts: 40a, 45, 46, 47e, 48. Comb.; Cont. Discounts: 60b, 61a, 61á, 61c, 62b. 62e. Cancellation: 70a, 70e, 710, 73a. Affiliated with American Contemporary Network. No. 8 Eff 2/1/67 -Reed 1/9/67. AA -Mon thru Fri 6:30-9 am & 4-7 pm. A -All other times. I ti 6ti 12tí 18 ti 24t1 1 wk.... _... _..._ wk wk wk wk......_._ wk..._..._..._ wk wk /30 sec: 80% of 1 -min. 8/10 sec: 50% of 1 -min. All lengths of spots combine to earn frequency. Weeks need not be consecutive to earn cumulative weeka frequency. WRNJ (FM) 1926 ATLANTIC CITY Media Code WRNJ Associates, Inc., Ritz Carlton Hotel, Atlantic City, N. J. Phone Pres. & Gen'i Mgr. -Edward R. Newman. Program Director -Gary D. Crease. ERP w.; 95.1 me. Operating schedule: 7:00-1:00 em daily. EST. Antenna ht ft. above average terrain. 15% on time and talent; no cash discount. 5. GENERAL ADVERTISING See eoded regulations Contracts: 40a. Affiliated with American FM Network. Rates effective Rates received October minute eecoode_ seconde minute news. extra BRIDGETON (1 AM; 1 FM) Cumberland County -Map Location C-11 See MUDS consumer market map and data at beginning WSNJ 1937 Media Code Eastern Stetes Broadcasting Corp., Bridgeton, N. J Phone WSNJ: Adult general interest programming. Network news on hour and half hour. Local news 4 times daily. 6:05-8 am farm related programming, community calendar, lost and found, public service announcements. 8:05-9 am news high school and local, devotions. 9:05-10 am telephone interviews - topical subjects. 10:05-10:45 am swap shop. 10:45-11 am women's news. 11:05-11:30 am devotional; 11:35 - noon country and western. Noon -1 pm stock market report, farm and weather reports, country and western music, 1-5:45 pm telephone talk, studio interviewa and general pop. 5:45-6 pm local sports. 6:05-8:30 pm weather forecasts, bureau of standard/ time signal, local interviews, network commentaries. 8:35 pm -M show tunes and standards. Contact Representative for further details. Reed 7/13/67. Pres. & Gen'l Mgr. -Paul Alger. Harry J. Cannon Associates. 1,000 w. days. 250 w. nights; 1240 kc. Operating schedule: 6:00 am -midnight. EST. 15% on net time charges only; no cash discount. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 3d, 4a, 5, 6a. Rate Protection: 11b, 12b, 13h, 15h. Basic Rates: 20h, 21b, 22e, 23a, 24b, 25e, 29a. Contracts: 40a. 45, 46, 47e. 48. Comb.; Cont. Discounts: 60b. Cancellation: 71a. 72. Prod. Services: 80. Affiliated with MRS Radio Network. Member: National Agltadio Groups, Inc. Ratea effective March I, (Card No. 13.) Card received December 30, min 1 ti _ ti _ ti..._._._..._ ti..._..._ ti ti ti ti..._ PROGRAM SO see 10 sec /2 hr: 50% of hour. 10 min: 35% of hour. 1/4 hr: 40% of hour. 5 min: 20% of hour. WS NJ -FM 1946 N,1 It Media Cede Eastern States Broadcasting Corp., Bridgeton, N. J Phone WSNJ-FM: See WSNJ for programming description. Vice-Pres. & Gen'l Mgr. -Paul Alger. Harry J. Cannon Associates. ERP 15,200 w.: mc. Operating schedule: Simulcast with AM 6:00 am - noon; separately from noon -midnight. Antenna ht.: 484 ft. above average terrain. 15% on net time charges only; no cash discount. General: la, 2a, 3a, 3d. 5. 6a. Rate Protection: llb. 12h, 13h, 15h. Basin Rates: 20b, 21h. 22a, 23e. 24h. 25a, 29a. Contracts: 40a, 45, 96, 47e, 48. Comb.; Cont. Discounts: 60b. Cancellation: 71a, 72. Prod. Services: 80. Affiliated with MRS Radio Network. Rates effective March (Card No. 13.) Rates received February 28, min 30 sec 1 min 30 sec 1 ti_._ ti _ ti ti ti or more PROGRAM 1 hr/ 1/2 hr 1/4 hr/ 55 min 25 min 10 min 5 min 1 ti U or or more. _...._ CAMDEN (2 AM; 1 FM) Camden County -Map Location C-9 Bee S1IUS consumer market map and data at beginning WCAM 1926 R A B Media Code City of Camden. N. J., 6th and Market Sta., Camden. N. J Emerson General Manager -Joseph A. Scardilli. Program Director -Dave Neal. 70. Adam Young-VTM, Inc. 5,000 w. days, 250 w. nights; 1310 kc. Operating schedule: 24 hours daily. EST. 15% on time only; no cash discount. General: la. lb, 2a, 3a, 3b, 4e, 5, 6a. 7a, 8. Rate Protection: 10b, llb, 12b, 13h, 14b, 15h. Basic Rates: 20h, 22h, 23e, 25a. 28a, 28e, 29a. Contracts: 40a. 44a, 44b, 45, 46. Comb.; Cont. Discounts: 60b, 60g, a, 61b. Cancellation: 70a. 71a, 73a, 13h. Rates effective October 1, Rates received October 4, min 1 tl _..._..._.._.._......_ ti....._..._.._.._... _...._ tl _.._...._ ti ti ti _..._.._.._.._ ti..._.._....._.._.._.._ tl ti PROGRAM 30 sec 10 sec hr 1/2 hr 1/4 hr 1 LI ti ti _... _._..... _.._.._ tl... _.._.._.... _ ti ti ti (CR) WTMR (formerly K D N) 9W R A B Media Code Roberta Broadcasting Co., 2775 Mt. Ephriam Ave., Camden, N. J Phone Philadelphia plume President -Tommy Roberts. General Manager -Joseph F. Frazer. Station Manager -Den Harley. Mort Bassett & Co., Inc. S. FACILITIES w. days: 800 kc. Directional. Operating schedule: 6:30 em -local sunset. EST. 15/0 time only; monthly. General: lb, 2a, 3a, 4a, 5, 6e, 8. Rate Protection: 10g, 11h, 13g, 14g. Basic Rates: 20a, 21d, 22b, 23a, 25a. Contracts: 40e, 41, 42a, 46. Comb.; Cont. Discounts: 60b, 60d, 60e, 601, 61a, 62b, 62d. Cancellation: 70a, 70c, 71a, 72, 73e. No. 1 Eff 8/1/68 -Reed 8/9/68. AAA -Mon thru Sat 6-10 am. AA -Mon thru Fri 3-7 pm. A -All other times. A Per week PER YR: I ti 6 ti 12 ti 18 ti 24 ti 1 x a a x a a z x Equal distribution in AAA end AA takes AA rate. 1 x a a x /20 sec: 80% of 1 -min. 10 sec: 60% of 1 -min. All spots combinable for weekly frequency and annual volume discounts. Annual discounts do not require consecutive weekly advertising. TOTAL AUDIENCE PLANS PER WK. I MIN: ilao ti t t1 Ea /20 sec: 80% of 1 -min. 10 sec: 60% of 1 -min. Scheduled units of 5 per week. Soots preemptible. Higher class spots may be rescheduled into A time and/or make -goods given to comparable time periods at station's discretion. No further discounts. Not combinable with other spots. Rate protection 30 days. 5 -minute Newscasts -Applicable 1 ti wkly rate, plue 5.00 ea. CONSECUTIVE WEEK 13 wk -5% 26 wk -10% 39 wk -15% 52 wk -20% Newscasts combine for weekly frequency and are combinable to determine frequency discounts for spots. but spots do not apply to Newscasts discounts. (D) CAPE MAY Cape May County -Map Location D-11 See 5111)5 consumer market map and data at beginning WRIO(FM) 1967 Media Code WRIO Broadcasters, Inc., Box 408, Rio Grande. N. J Phone General Manager -Owen Hand. Station Manager -Sam Huston Program Director -Ted Nicolas. EItP 3,700 w. (horiz. & vert.): me. Operating schedule: 6:30 am -midnight. EST. Antenna ht.: 145 ft. above average terrain. None: agencies add commission to rates shown. General: la, 2b, 3e, 4a, 4d, 5, 6a, 7e, 8. Rate Protection: 11c, 12c, 13e, 14e, 15a. 15b, 16. Basic Rates: 20h, 21a, 21b, 21e, 22a, 22b, 23b, 24a, 24h, 24c, 25a, 26, 27, 28b. 28c. 29a, 29h, 30, 31, 33a. Contracts: 90b, 41, 42b, 42d, 44a, 44b, 45, 46, 48, 49, 51a, 51b, 51e. Comb.: Cont. Discounts: 60a. 601, 61á, 61e, 62b, 62d. Cancellation: 70a, 70c, 71a, 73e. 73b. Elf Recd 9/3/68. Ix 25x x min sec sec NEWSCASTS PER WK, EA: Iwk 5tek 14 alt /2 min, per day WEATHER SCOPE 1-1/2 min, per day..._..._ DOVER (1 AM; 1 FM) Morrie County -Map Location D -S W D H A -FM 1961 OFMQ Media Code Drexel Bill Associates, Ltd., State Hwy. 10, Dover, N. J Phone President -Peter L. Arnow. Commercial Manager -Joseph Sherry. Herbert E. Oroakin & Co. ERP 6,000 w. (horiz. & vert.) ; mc. Operating schedule: 18 hours daily. Antenna ht.: 1,200 ft. above average terrain. 15% on time only. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 5, 8. Rate Protection: l0d, 19d, 15b. Basic Rates: 21a, 23e, 29b, 28a, 28c, 29a. Contracts: 40a, 42b, 45, 48, 50. Comb.; Cont. Discounts: 60a, 601, 81á, 82d. Cancellation: 70a, 70e, 7Ia, 72, 73a. Prod. Services: 80, Member: The Groskin Group. No. 4 Eff 11/1/67-Rec'd 10/5/67. lx 15x 30x 60x 125x 250x 500x 1 min PROGRAM Ix 15x 30x x 250x 500x 1 hr /2 hr min (CR) WRAN 1964 Media Code The Lion Broadcasting Co., Inc., Rt. 10 et Millbrook Ave., Dover, N. J Phone Morristown. Phone Exec. Vice-Pres. & Gen'l Mgr. -Sam Srevetz. Chief Engineer -Randal W. Howard. Michael Nichter Associates. S. FACILITIES 1000 w. days, 500 w. nights: 1510 kc. Directional. Operating schedule: 5:30-1:00 am. EST. 15/0: t(me only. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 3d, 4a, 5, 8n., 8. Rate Protection: 10b, 11b, 12b, e. Basic Rates: 20h, 21h, 21e, 21d, 22h, 23a, 24b, 24c, 25a. 26, 28e, 29h. Contracts: 40a, 41, 92d, 44b, 45, 46, 47e , h, Comb.: Cont. Discounts: 80a, 81a. Cancellation: 70a. 70e, 71a, 72, 73a, 73b. Prod. Services: No. 3 Ed' 11/1/67 -Reed 10/30/67. AA am & 4-7 pm. A -All other times. A 1 min 30 see 10 see I min SO see 10 see 1 z x r r (This listing continued on next page) 582 Spot Radio Stations November 1, 1968

70 1 hr Dover -W R A N -Continued I ti 6tl 12 t1 24 t1 AA A Wkly 8 Plan (SAA, 3A) Plan (6AA, 6A) Plan (12AA, 12A) Plan (12AA, 24A) Plan (12AA, 38A) /30 sec: 80% of 1 -min. 10/15 sec: 60% of 1 -min. IO. SPECIAL FEATURES AA A 5 -Minute News Second News Headlines, Sports Flashes, Stock Market Reports, Polka Party -lx 1 -min rate. EATO NTOW N (1 AM; 1 FMI Monmouth County -Map Location F-6 WHTG WHTG-FM Media Code Harold and Theo Gade, 1129 Hope Road, Asbury Park, N. J Phone and General Manager Harold Gade. Station Manager -Mn. Theo Gade. Grant Webb & Company. 500 w. days: 1410 hr. Operating schedule: 6 am -local sunset. EST. FM FACILITIES ERP w.: mc. Class A. Operating schedule: R am -midnight. EST. 15% on time only: no rash discount. S. GENERAL ADVERTISING See coded ragulations General: la. 3a, 4a. 4d. 5, Bb, 7a, 8. Rate Protection: 10e. lia. 12a, 13e. 14a. Basic Rates: 22s. 22h, 23a, 29b, 28a. Contracta: 90a, 45, 46. Comb.: Cont. Discounts: 60a, 62e. Cancellation: 71a, 73a. FM duplicates AM daytime. Programs and announcements broadcast on both AM and FM. ER 1/1/88-Rec'd 2/1/68. Ix 100x 300e 500e sec 30 sec min FRANKLIN Sussex County -Map Location D-2 See SRDS consumer market map and data st beginning WLVP (FM) 1965 e Subseciher to the NAB Radio Code Media Code Lout(' Vender Plate. Box 102, Lake Wildwood Rd.. Franklin. N. J Phone General Manager -Louis Vander Plate. Sales Manager -Edmund Rhodes. ERP w,; mc. Operating schedule: 24 hrs. daily. EST. Antenna ht.: ft. above average terrain. 15/0 time only. General: 1a, 3a. 3c, 3d. 9b, 9d, 5, ca, 7b. Rate Protection: 15h. Basic Rates: 20b. 21e, 21b, 21c, 21d, 22a, 24a, 24b, 28b. 28c, 33c. 33d. Contracte: b. Comb.: Cont. Discounts: 62h. 62d. Cancellation: 70a. 711). 72, 73a, 73b. Prod. Services: 80. Al. 52. ER Rec'd 11/29/67. Ix 50x IOOx 250x 500x 1 min sec sec t min 30 see IO see 4 wk (100 ti) wk (75 il) wk (50 ti) NEWS PACKAGES 100 tl 50 t1 SO ti Ea WEATHER PACKAGES 200 tl 80 t1 Ea HAMMONTON Atlantic County -Map Location D-10 See SRDS consumer market map and data at begin - ring WNJH 1961 R A B Media Code Rodio Radio. Inc., 182 North White Horse Pike, Hammonton, N. J Phone Pres. & Gen'l Mgr. -James N. Rodio. Sales Executive -William McInerney. 1,000 w. days: 1580 ke. 15%; no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: 4a, 4d, 5, 6a, 7a, 8. Rate Protection: 10a, Ils, 12a, 13a, 14a. Basic Rates: 22b, 23a, 24b, 26, 28a, 29e. Contracts: 45, 96. Comb.; Cont. Discounts: 61c. Cancellation: 71a. Member: National AgRadlo Groupa, Inc. No. 2 ER 5/1/65-Rec'd 4/23/68. /PROGRAM RATES 1 1/2 1/ hr. hr. hr. min. 1 lime limes times times times times times times MINUTE BULK RATES 500 or more announcements or more announcements LONG BRANCH Ree min seo Monmouth County -Map Location F-6 SRDS consumer market map and data at begin- ning WRLB(FM) 1959 VFIMQ Media rode Long Branch Broadcasting Co.. Inc Broadway. Lone Brooch, N. J Phone President -Joseph P. Tomalno. General Manager John J. Mazzacco. S. FACILITIES ERP w.: mc. Stereo. Operating schedule: 6 am -1 am. EST. Antenna ht.: 150 ft. shove average terrain. 4, AGENCY COMMISSION 16-2/3(t, : no rash discount. General: 1h. 2a. 3d. 4a. 9c. 5, 6h, 7b, 8. Rate Protection: 10a, lia. 12e. 13a, 14a. 15e. Basic Rates: 21a. 21h. 21e. 21d, 22b, 23a, 23b. 24b, 25c a, 28e. 29a. 32h. Contracte: 90a, 42a, 42c, 43, 44a, 99b, 45, 46, 47b, 51b. Comb.: Cont. Discounts: 60b, 60d, 60e, 60f, 60h, 801, 61a. 61h. 62h. 69d. Cancellation: 70a. 70c. 71a. 72, 73a, 73b.. Prod. Services: 80. R ER 11/1 /86-Rec'd 10/31/66. () (t) () (t) z e x x (1 1 -minute (120 words). (t) 30 -seconds (80 a fards). SHORT SPOTS (20 words) z..._..._.._ x z..._ x 3.85 (1 Tess then 100 times. 8. PROGRAM I hr I/2 hr 1/4 hr 5 min I x z z z x x x x x IO. SPECIAL FEATURES ROTATING NEWS PROGRAMS (5 minutes) Co-sponsors (rotating). one 50 -second spot each, twice daily, 7 days per week: single sponsor, two 30 -second spots. 1 x 17 en 156 z..._......_ x z..._ _ z x x z x MILLVILLE (1 AM; 1 FM) Cumberland County -Map Location C -I1 WMVB 1953 Media Code Union Lake Broadcasters. Inc., Millvllle, N. 7, Phone President -Fred M. Wood. General Manager -Dorothy H. Carlson. Adam Young-VTM, Inc. Pa., Md.. Va. -Robert S. Dome Company. 1,000 w. deys: 1440 he. Directional. Operating schedule: 8:00 am -local sunset. EST. 15%: no cash discount. General: 3a, 3b, 4a, 4e, 5, 6a, 7b, 8. Rate Protection: 10a. 11a, 12a, 13a, 14a. Basic Ratea: 20a, 22b, 23a, 24b, 25a, 26, 28a, 29a. Contracts: 40a, 45, 46, 97a, 48. Comb.: Cont. Discounts: 60a, 80k, 61b, 61e, 62b, 62e. Cancellation: 70a, 70e, 71a, 73a. FM operated in coniunction with AM during dey: sold separately after sunset. E.17 Rec'd 3/30/66. 1 min 30 sec 1 min 30 sec 1 ti ti ti or more PROGRAM I hr 1/2 hr I/4 hr 10 min 5 min 1 x x- 5% 52e-12-1/2% 156z-20% 26e-10% 104e-15% 260x-25% WMVB-FM 1962 QFIMQ Media Code Union Lake Broadcasters. Inc., Box 267, Millville, N. J Phone President -Fred M. Wood. General Manager -Dorothy H. Carlson. Adam Young-VTM, Inc. Pa., Md., Va. -Robert S. Dome Company. ERP 5,200 w.; 97.3 mc. Operating schedule: 6:00 am -11:00 pm. EST. Antenna ht.: 195 ft. above average terrain. 15% on time only: no cash discount. 5. GENERAL ADVERTISING See Boded regulations See WMVB listing for coded regulations. FM operated in conjunction with AM during day: sold separately after sunset. ER Rec'd 3/30/68. 1 min 30 sec 1 min 30 sea 1-77 ti _ ti ti or more PROGRAM I/2 hr I/4 hr 10 min 5 min 1 x x- 5% 52z-12-1/2% 158z-20% % 104x-15% % MORRISTOWN Morris County -Map Location E-3 WMTR 1948 Media Code Morristown Broadcasting Corp.. Box 345, Morristown. N. J Phone WMTR: Programmed for adulte. NEWS 25%: on hour and half hour, local 15%, regional, national, international 10%. 4 -man news staff, AP wire service, UPI audio, 6 stock market reports plus 2 programs daily. 2 regional weather programs daily. 12 bulletin boards daily. TALK 15%; interviews. telephone call -in, education, health, women's. MUSIC 80%: current hits, showtunes. standards. middle-of-the-road, contemporary folk, pop rock. Recd 4/1/88. Generai Statleeer-Kenretn A. Cros, Commercial Manager -P. Barry Farquhar. 5,000 w. days: 1250 he. Directional. Operating schedule: 6 am -local sunset. EST. 15/0 time only. 5. GENERAL ADVERTISING See Boded regulations General: la, 3d, 4a, 5, 7b, 8. Rate Protection: 10b. 19b. Basic Rates: 20b, 22b, 29b, 25a, 29b. Contracte: 42a. 94b, 46, 51h. Comb.: Cont. Discounts: 60b, 60f, 61a, 62d. Cancellation: 70a, 70e, 71a. No. 11 ER 4/15/88--Rec'd 4/18/68. A -Mon thru Fri 6-10 am & 3-7 pm (limit 1/3 weekly schedule in 6-10 am period). B -All other times. see min sae - - IO A B A B A B 1 x..._ z..._ x x x PROGRAM 5 MIN: Ix 125x 250x A B min: 2x 1 -min. 30 min: 4x 1 -min. 15 min: 3x 1 -min. 60 min: 7z 1 -min. CONSECUTIVE WEEKS 13 wk -10% 52 wk -20% Newscasts & spots in newscasts -add 20% to applicable rate. 2 -min news capsules at :28 -add 50% to 1 -min rate. WRAN DOVER City of license Dover. New Jersey. Morristown Otnce--25 Washington St., Morristown, N..7. Phone See listing under Dover, New J NEW JERSEY MOUNT HOLLY Burlington County -Slap Location D-8 WJJZ 1963 Media Code West Jersey Broadcasting Co.. Box 459, Mount Holly. N. J Phone PERSONNEL Manager -Donald Kirby. Gill -Perna. Inc. 5,000 w. days: 1980 kc. Directional. Operating schedule: 6 am -local sunset. EST. None; all rates net to station. 5. GENERAL RATETPOLICY RATES ER Rec'd 9/11/67. Ix 26x 52x 104x 156x 312x 500e 1 min sec sec, flat sec, flat 2.50 SALE PACKAGES WEEKS 10ti 15 ti t1 I min sec Specified times on contract only. 8. PROGRAM 1/2 hr 1/4 hr 1O min 5 min Ea No discounts. As available, 13 wk minimum: Min Ea Local, state, regional news 5 1 Community Bulletin Board 2 Bridge & Traffic Reports 2 Stock Market Report 2 Farm Report 5 Party Line -Mon thru Fri 5-10 min segments. telephone talk, per wk ROS Newscasts -Mon thru Sun 20 per wk 11 NEWARK (3 AM; 2 FM) Essex County -Map Location E-4 WH BI (FM) See listing under New York Urban Area. WJ RZ See listing under New York Urban Area. WNJR See listing under New York Urban Area. WVNJ ey/y/v WVNJ-FM 1981 Representatives, 1ne, RA,B Media Code Newark, Broadcasting Corp Broad St., Newark, N. J Phone Sales Office -510 Madison Ave., New York, N. Y Phone Send copy and instructions to Don Con, Trahie Manager, WVNJ, West Mt. Pleasant Ave. and Rte. 10, Livingston, N. J WVNJ: Programmed for young adulte and adults. MUSIC: uninterrupted, 87% albums: 82% general popular, featuring standards, showtunes, film music, middle-of-the-road music. 5% classical, opera and symphony. NEWS 10%: local, national, international. World wide audio news service 5 min on hour, additional 5 min on half hour during drive time periods, M -F, includes sports and weather. SPORTS: play- by-play football. TALK: 1%: community interest program on Sun. COMMERCIAL POLICY: 15 minutes per hour. Contact Representative for further details. Rec'd 8/11/ PERSONNEL General Manager -Milton L. Lubow. Program Manager -Stephen Van Gluck. Chief Engineer -Peter Testan. B -R Representatives, Inc, S. FACILITIES w.: 620 kc. Directional -separate patterns day and night. Operating schedule: 5:30-1 am. EST. FM -ERP 24,000 w.(horiz.), 16,000 w. (vert.); soc. Antenne ht.: 666 ft. above average terrain. 15/0 time only. (This listing eonunued on next page) November 1, 1968 Spot Radio Stations 583

71 NEW JERSEY Newark -W V N J, W V N J-FM-Cont'd 5. GENERAL ADVERTISING See eoded regulations General: 2a, 3a, 3b, 3d. 4a, 4c, 5, 6a. 7b, 8. Rate Protection: 10e, 12e. 14e. Basic Rates: 20b, 22a, 22b, 23a, 24c, 25a. Contracta: 40e, 41, b. Comb.; Cont. Discounts: 60a Cancellation: 70a, 70c, 72, 73a, 73b. Prod. Services: 82. No. 27 Eft 9/29/68 -Reed 6/27/68. AAA -Mon thru Sat 3-7 pm. AA -Mon thru Sat 6-10 am. A -Mon thru Sat 10 am -3 pm; Sun 7 am -8 pm. B -Daily 8 pm -1 am. 1 -MINUTE 1 ti 12 ti 18 ti 24 ti 30 ti 38 ti t 6 AAA AA A B SECONDS AAA AA A B _.. 10 sec: 60% of 1 -min. Rotated equally within time period. 7.PMIN: NCKAGE PLANS Per wk 20 Plan (4AAA, 4AA, 9A, 9B) Plan (6AAA, 6AA, 12A, 613) Plan (8AAA, 8AA, 16A, 8B)..._.._... _..._ sec: 80% of 1 -min. 10 sec: 60% of 1 -min. 5 -MINUTE NEWSCASTS (1:30 commercial time) I ti 6 ti 12 ti 18 ti 24 ti 30 ti AAA AA A B CONSECUTIVE WEEK 28 wk -5% 52 wk -10% Rateholder: per wk. (D) NEW BRUNSWICK (1 AM; 1 FM) Middlesex County -Map Location E-6 Bee SILLS consumer market map and data at begin Dingef W C T C -FM 1946 R A B Media Code ltarltan Valley Broadcasting Co., Peoples National Bank Bldg George St., New Brunswick, N Phone New York office: 509 Madison Ave., Phone President -Joseph L. Rosenmiller. Vice -President-Peter A. Bordes. General Manager -Anthony V. Marano. Edward l'etry & Co., Inc. 1,000 w. days, 250 w. nights; 1450 kc. Operating schedule: 6:00-2:00 am Mon thru Sat; 8:00 am -midnight Sun. EST. FM FACILITIES ERP w.; 98.3 mc. Antenna ht.: 110 ft. above average terrain. Operating schedule: Same u AM. 15% on time only; no cash discount. 5. GENERAL ADVERTISING Ses coded regulations General: la. Rate Protection: 1Gb, 11b. 12b, 13b. 14b, 15e. Member: Greater New York Radio Group. No. 15-A Eff 5/16/68-Rec'd 4/29/68. AA -Mon thru Sat 6-10 am & 3-7 pm, A -Mon thru Sat 10 am -3 pm. B -All other times. 6 ti 12 ti 18 ti 24 t1 30 ti 1 min sec sec..._.._..._ _ 1 min sec sec.._ min sec..._.._..._ sec SATURATION PLAN 1 Mon thru Sat 8-10 am ti 3 ti Mon thru Sat 3-7 pm ti 3 ti Mon thru Sat 7-10 pm ti 2 ti Sat 10 am -9 pm ti 2 ti Sun noon -7 pm _ ti 2 ti Total 2 ti 12 ti 1 min, ea SATURATION PLAN 2 Mon thru Sat 6-10 am u 3 ti Mon thru Sat 10 am -noon. ti 3 t Mon thru Sat noon -3 pm ti 3 u Mon thru Sat 3-7 pm ti 3tl Mon thru Sat 10 pm -midnight.... ti 3 t1 Sat 10 am -4 pm 6 ti 3 ti Sun noon -7 pm 6 ti 3 ti Total 42 ti 21 ti 1 min, ea min news, sports & features -1-1/2x applicable 1 min. 3 min headlines, weather & features -1-1/4x applicable 1 -min. NEWTON (1 AM; 1 FM) Sussex County -Map Location D-2 Ree SRDS consumer market map and data at beginning WIXL(FM) 1961 Subscriber tr the NAB Radio Code Media Code Sussex County Broadcasters, Inc., Box 40, Newton, N. J Phone WIXL (FM): Programmed for adults. MUSIC: primarily standard middle-of-the-road. Show music M -W -F 7:05 pm, classical music 8:05 pm Sun. NEWS: on hour and half hour. Local and regional news 9 am & 10:50 pm. RELIGION: service 7:30 pm Sun. Rec'd 7/28/67. President -Simpson Wolfe. Vice -President -Ethel Goldberg. Sta. & Sales Mgr. -Harry Mitchell. ERP w.; mc. Operating schedule: 6 am -11 pm. EST. 15% on time only: no cash discount. General: la, 2a, 2b, 3a, 3b, 3d, 4a, 4d. 5, ea, 8. Rate Protection: lob, 11b, 12b, 13b, 14b. Basic Rates: 20b, 21a, 21b, 22a. 22b. 23a, 24b, 25a, 26, 28a, 28e. 29a. Contracts: 40a, 42a. 45, a. Comb.: Cont. Discounts: 60a, 61c, 62d. Cancellation: 70a, 71a. 72. FM operated in conjunction with AM during day, separately at night. Eff 11/1/68 -Reed 8/19/ see 1 min 30 see I min 1 a x x a x x x a x a x WEEKLY SPOT PACKAGES 7 ti 14 ti 21 ti 28 ti 35 ti 42 ti 30 sec PROGRAM 5 min 5 min 1 a x x x x x x a x x a 6.40 National news, add 10%: local, per broadcast, WNNJ 1953 Subscriber to the NAB Radio Cods Media Code Sussex County Broadcasters, Inc., Box 40, Andover Township. Newton. N. J Phone WNNJ: Programmed for adults. AIR PERSONALITIES, middle-of-the-road music, 6 am -sign -off. NEWS: national and international on hour and half hour. 30 min news 5:30-6 pm or 30 min before sign -off. Local news 7:05 am. 8 am. 12:05 pm, I pm. Regional news 10 am & 4 pm daily. SPORTS: 7:10 am, 8:15 am. 12:10 pm. Live play-by-play high school football. Stock market 12:12 pm. Weather show 8:15 am. Community bulletin board at :45. Women's news 9:45 am W -F & 2:05 pm M -Th. Public affaira 2-4 pm M -F and Sat and Sun. RELIGION: sermons 6:05 am & 9:05 am M -F. FARM: news 6:55 am & 12:30 pm M -F. Reed 7/28/67. Gen'l & Conti! Mgr. -Harry Mitchell. S. FACILITIES w. days: 1360 he. Operating schedule: 8-n0 am -local sunset. EST. 15/0: Bills rendered and payable 1st of month. General: la, 2a, 2b. la, 3b, 3d, 4a, 4d, 5, 6a, 8. Rate Protection: lob, 11b, lib, 13h, 14b. Basic Rates: 20b, 21a, 21b, 22a, 22b, 23a, 24b, 25a. 28, 28a, 28c, 29a. Contracts: 40e, 42a , 47a. Comb. Cont. Discounts: 60a, 61e, 62d. Cancellation: 70a, 70c, 71a, 72. Prod. Services: ER 11/1/68 -Reed 8/19/ see 1 min 30 see 1 min 1 a a a a a a a x a WEEKLY SPOT PACKAGES 7 ti 14 ti 21 ti 28 ti 35 ti 42 ti 30 sec min Local News 2.00 extra per program. OCEAN CITY Cape May County -Map Location D-11 of the State. WSLT 1964 OCEAN CITY-SOMERS POINT Media Code Salt -Tee Radio, Inc., 057 Asbury Ave.. Ocean City, N. J Phone Other Studio: Near 5th Green, Somers Point Golf Course. Somers Point, N. J. WSLT: Programmed for adults and young adulte. AIR l'eitsonalities handle all segments. NEWS: 4 min every half hour at :15 & :45. 3 man news department, 2 mobile units. SPORTS: 3 min every hour at :30, high school basketball and football, surf and fishing reports, boating weather. MUSIC: general popular. Personalities available for remote broadcasts and community activities. Contact Representative for further details. Rec'd 10/9/67. General Manager -Larry Keene. Operations Director -Alvin J. Moyer. Promotion Director -Phil Sheridan. New York -Vic Plano Associates, Inc. 1,000 w.; 1520 kc. Operating schedule: 6:00 am -local sunset. 15%; no cash discount. General: la, 2a, 2b, 3a, 3d, 4a, 4c, 5, 6a, 7b. Irate lrotection: 10e. 11e. 12e, 13c, 14e, 15a, 15b. Basic Rates: 20b, 21a, 21b, 22a, 22b, 23a, 24b, 24c, 25a, 26, 27, 28c, 29a, a, 33b. Contracts: 40a, 41, 42b, 92d, 49a, 44b, 46, 47a, 48, 99, 51a, 51b. Comb.; Cont. Discounts: 60b, 60d, 80e, 60f, 60h, 601, 81e. 6^_d. Cancellation: 70a, 70e. 71a, 72, 73a, 73b. Affiliated with KBS Radio Network. Rates effective Ratea received February min 30 sec 10 sec 1 ti. _..._..._..._..._ ti... _ tl......_..._.._..._ ti......_.._..._.._..._.._ tl...._..._..._ ti tl..._.-.._ PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 tí _..._..._ tl..._..._.._ tt._ ti_._ tt._.._._.._..._ ti PATERSON Passaic County-51ep Location E-2 Bee SILLS consumer market map and data at beginning WKER POMPTON LAKES, N. J. City of license, Pompton Lakes, N. J. Paterson office: News I'laza, l'aterson, N. J. See listing under Pompton Lakes, N. J. WPAT W PAT -FM See listing under New York Urban Area. PLAINFIELD Union County -Map Location E-4 WERA 1961 Media Code Tri -county Broadcasting Corp., 200 W. 7th St., Plainfield, N. J Phone WERA: Programmed for general interest. AIR PERSONALITIES all segments. NEWS: 5 min every hour, 3 min every half hour. 10 min 7 am, 8 am. noon, 6 pm. 8-6:30 am farm and home. 6:30-10:30 am general popular music, standards, current hits, traffic and weather reports, comedy :30 am interviews Tues-Thurs. 10:30-11:30 am telephone call -In. 11:30 ant -sign -off general popular music, middle-of-the-road, current hits, standards pat interviews Wed. 2-2:30 pm telephone call -in. swap show. 5:05-5:10 pm market and business. Sun 7:30 ant -noon discussion and interviews, religious services. Noon - sign - off general popular music. Sl'OltTS: local live high school football, racing results in season. Personalities available for remotes, store openings, etc. Rec'd 12/5/67. Pres. & Gen'i Mgr. -Henry J. Behre. Jr. Commercial Manager -Joseph A. Reilly. 500 w. days kc. Operating schedule: 6:00 am -sunset. EST. 15% net time; payable when rendered. 5. GENERAL ADVERTISING See Boded regulations General: la, la. 3a, 3b, 4a, 9d, 5, 6b, 71:), 8. Rate Protection: 10b, 11b, 12h, 13b, 14b. Basic Rates: 20a, 22a, 22b, 23a, 24b, 25a, 26, 28a, 29a. Contracts: 40a, 42a, 45, 46, 47a. Comb.: Cont. Discounts: 60b, 60k, 61a, 62b. Cancellation: 70a, 70e, 71a, 73a. No. 2 Eft 10/1/67-Rec'd 11/22/67. AA -6:30-9:30 am & 4-6 pm. A -All other times. Ix 50x 100x 250x 500x 1 min sec sec min sec sec NEWSCASTS Ix 50x 100x 250x 500x 10 min min min PLEASANTVILLE Atlantic County -Map Location D-10 See Atlantic City (including Pleasantville) POMPTON LAKES Paume County -Map Location E-3 WKER 1964 R A B Media Code WKER Radio. Inc Box 1500, Pompton Lakes, N. J Phone Other Studio: News Plaza, Paterson, N. J. New York Office: 41 W. 53rd St., New York, N. Y Phone President -Hobert A. Kerr. Manager -Ronald L. Hickman. Operations Director -Tom Niven. KEIt Radio 500 w.: 1500 etc. Directional. Operating srhdule: Sunrise -local sunset EST, DST 15/0 time only: psyshie v hen rendered. General: la, 2a, 3d, 4a. 5, 6a, 7b, 8. Rate Protection: 10a. 14a. 15a. Basic Rates: 20b, 22a. 29b, 25a. 28a, 28c, 29a. No. 3 Eft 8/67-Rec'd 8/19/87. (All day -Every day) lx 26x 104x 260x min sec tI 21 ti 35tI 70tí 1 min sec TRI -COUNTY AND WORLD WIDE NEWS. TIME/WEATHER/TRAFFIC REPORT (At :15 & :45 All day -Every day) 5 min 1'2 min 1 x x (1 wk) _ a (13 wk) _ x (26 wk) x (52 wk).v (') Commercial: 1 -min and 15 -sec. (t) Commercial: 30 -sec. COMMUNITY CALENDAR -CHURCH/ SCHOOL/CIVIC EVENTS (Every hour) 1 x _ 10 Based on 52 -week contract. Minimum 10 times per week. (CR) PRINCETON (1 AM; 1 FM) Mercer County -Map Location D-6. See SItDS consumer market map and data at beginning WHWH 1963 R A B Media Code Naseau Broadcasting Co., Box 1350, 221 Witherspoon St., Princeton, N Phones Trenton , Princeton Other office -Box 9750, Trenton, N. J WHWH: lrogrammed for adults. MUSIC: middle-of-the-road, album selections, original cast recordings, standard -pop. NEWS: every half hour including five 10 min expanded news and three 15 min casts, traffic reports and time checks during commuting hours, 8 direct wire weather central reports daily, community datebook, community information features, special public affairs programs, stock market quotations and financial news. Woman's show: 1-1/2 hours weekdays In 2 parts, interviews, plus music. SPORTS: live play-by-play coverage of college football and basketball, pro football, national auto races. Personality sports shows: two 5 min casts daily. weekend wrap-ups ten 15 min. Sports capsules throughout day. Contact Representative for further details. Reed 1/17/ PERSONNEL President-Herhert W. Hohler. Vice-Pres. & Gen'l Mgr. -David A. Moss. (This listing continued on next page) 584 Spot Radio Stations November 1, 1968

72 Princeton -W H W H -Continued Jack Masla & Company, Inc. Philadelphia -Selective Broadcast Advertising, Inc w.: 1350 kc. Directional -separate patterns day and night. Operating schedule: 5:30 am -midnight Mon thru Sat; 7:00 am -midnight Sun. EST. 15%; no cash discount. 5. GENERAL ADVERTISING Ses ended regulations General: la, 2a, 3a. 9a, 9d, 5. Ob. 7b, 8. Rate Protection: 10b, Ilb, 12b, 13b, 14b, 15a. Basie Rates: 20b, 21a, 22a, 23a, 24b, 27, 28a, 29a, 30. Contracta: 40a, 92b, 43, 44a, 45, a. 48, 50, 51a. Comb.: Cont. Discounts: 60b, 60g, 60h, 61a. 62d. Cancellation: 70a, 70e. 71a, 72, 73a. Prod. Services: For FM facilities see WTOA-FM. Trenton, N. J., Elf 6/1/67-Rec'd 4/17/67. AA -Mon thru Fri 6-9:30 am & 4-7 pm. A -Mon thru Fri 9:30 am -4 pm & 7-8 pm; Sat & Sun 8 am -6 pm. B -All other times. 1 MIN: AA A B 1 z X z _ z..._..._.._.._._..._ x z z sec: 80% of 1 -min. 10 sec: 50% of 1 -min. kfinutea and 30 second spots may be combined for frequency discounts. 10 second spots may not be combined with minutes or 30's for frequency discounts. WKLY: 6t1 12 ti 18 ti 24t1 AA..._.._.._..._.._.._ A..._..._....._._ B TOTAL AUDIENCE PLANS 12 Plan (5AA, 5A, 2B), ea..._..._ Plan (BAA. 7A, 3B), ea.._.._.._.._.._ 24 Plan (10AA, 10A, 4B), ea.._......_.._ Plan (15AÁ, 15A, 613), ea....._.._.._..._ Plan (20AA. 20A, BB). ea. CENTRAL JERSEY WEEKEND (Fri 6 prat; Sat & Sun all day) 6 Plan, ea Plan, ea._.._._..._ 12 Plan, ea Plan, ea 5 2 -minute information features, total minute news or sports, total Weekend rates may not be combined with other weekly plane for frequency discounts. IO. SPECIAL FEATURES 2 MINUTE CAPSULES (Datebook, News, Sports Headlines. Stop & Go Reports, Weather Central) Applicable 1 minute rates, plus Includes billboard plus 1 minute spots. MERRY GO 'ROUND Women's Show Mon thru Fri 9:30-10:30 am -applicable 1 minute AA, plus :05-1:30 pm -applicable 1 minute A, plus MINUTE NEWS OR SPORTS Applicable 1 minute rates, plus Includes open and closing and 1 minute spot. Programs and capsules may be combined with spots for further spot frequency, but not for program frequency. (CR) WPRB (FM) Media Code Princeton Broadcasting Service. Inc.. Box 342. Princeton. N. J Phones , 2. WPRB (FM): Programmed for all types of listeners. Weekdays: 7 am -4 pm trend, general popular, and standards. 4-6 pm rock and roll. 5 min news hourly. 6-7 pm showtunes pm all types of classical. 11 pm -2 am all Jazz types. Bat: 7 am -6 pm trend, general popular, and standards. 6-7 pm showtunes Mn rock and roll. 11 pm -2 am all Jazz types. Sun: 10 am -noon religious music and sermon at 11 am. Noon -5 pm opera. 5-8 pm folk music Dm country and western. 10 pm -12M rhythm and blues. 12M- 2 am all Jazz types. College football and basketball in season. Contact Representative for further details. ltec'd 7/13/67. Station Manager -John Barnard. Business Manager -David B. Waud. Program Director -Tyler M. Johnson. Frederick W. Smith. ERP 17,000 w.; mc. Stereo. Operating schedule: 7-2 am. EST. Antenna ht.: 194 ft. above average terrain. 15% on time ont); no cash discount. General: la, 2a, 3a, 3b, 3e, 3d, 4a, 4d. Ob, 7b. Rate Protection: 15b. Basic Rates: 20a, 21b. 21d. 22a, 22h, 23a, 24a, 24e. 25a, 26, 27, 28e, 29e. 33a. Contracta: 40e. 41, 45, 50, 51b. Comb.: Cont. Discounts: 60a, 132d. Cancellation: 70e, 70c, 71a, 72, 73b. Prod. Services: 80, During classical music station will broadcast a total of not more than 2 minutes of regularly scheduled commercial announcements during any clock hour. Station also broadcasts to Princeton University campus on closed circuit at 640 kilocycles AM. Member: Ivy Network Corporation, Eft 5/1/66-Rec'd 11/30/66. A-7-9 am & 1 pm -2 am. B-9 am -1 pm. Ix I2x 24x 48x 96x 1 min sec sec Class B-50% of Class A rates. I50x x PROGRAM I HR: lx 52x 64x 98x 128x 160x A B.._ /2 hr: 60% of hour. 10 min: 30% of hour. 1/4 hr: 40% of hour. 5 min: 25% of hour. SALEM Salem County -Map Location B-9 WJIC 1966 R A,B Media Code Jersey Information Center, Inc., Box Woods - town Rd., Salem, N. J Phone WJIC: Programmed for general interest. Middle-of-the-road music with air personalities, all segmente. NEWS: 5 min on hour, headlines on half hour. Emphasis on local events, but includes state, 9.50 national and world happenings. School news, 30 min 9.00 weekly. SPORTS: live, local sports events. 5 min 8.50 sports reporta 3 times daily, in capsule form throughout day. FARM: agriculture reports 5 min daily, prepared and voiced by county agents. During sum mer, 15 min daily, including farm market reports Personalities available for remote broadcasts, sales days, store openings, etc. Rec'd 9/14/67. Vice -President -Dr. Vernon H. Baker. Gen 'l & Com'1 Mgr. -R. Thomas Cahill. Call station direct. 250 w. deys: 1510 kc. Operating schedule: Sunrise -local sunset. EST. 15% on station time only. General: la, lb. 3a, 3d, 4a, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b, 22b, 23a, 24b, 24c, 25a, 26, 28b, 28c. 29a. Contracte: 40a. 45, a. Comb.: Cont. Discounts: Bob, 61b, 01e, Cancellation- 70a. 70c, 71a, 73a. Affiliated with American Information Network. No. 2 ER 9/1/68 -Reed 8/29/68. 1 min 80 see 1 min 30 see 1 x z x z z x z z z x x sec -50% of min. WEEKLY PACKAGES ROS lo ti 15 ti 25 ti 50 t1 70 ti 100 ti min sec PROGRAM I3x Ix 26x 52x 260x 1 hr /2 hr /4 hr min SOMERS POINT Atlantic County -Map Location D-10 Bee SRDE( consumer market map and data at beginning WSLT Licensed as en Ocean City and Somers Point, N. J. station. See listing under Ocean City. k PROGRAMMING PROGRAMMING PROGRAMMING PROGRAMMING PROGRAMMING PROGRAMMING Programming comes in all shapes and sounds, and now SRDS tells whose sound is whose. Programming de- scriptions at the top of radio station listings give you a concise description of that station's weekly program- ming. The descriptions are written by the station's manage- ment following guidelines agreed on by various adver- tising organizations. The programming descriptions are another example of how SRDS user suggestions bring about improvements in the SRDS media catalog service. RO8A-1/3 NEW JERSEY TOMS RIVER Ocean County -Map location E-8 WOBM (FM) 1968 e Media Code Seashore Broadcasting Corp., Box 927, Tome River. N. J Phone General Manager -Stephen Lane. Station Manager -Gene Slater. ERP 3,000 w. (horiz & vert); 92.7 mc. Stereo. Operating schedule: 6 am -midnight. EST. Antenne ht.: 300 ft. above average terrain. 15/0: time only. General: la, la. 2b, 3a, 3d, 4a, 5, Ba. Rate Protection: llb, 13b, 14b. Basic Rates: 21c, 236, 24b, 28e, 28c, 29a. Contracts: 40a. 42b, 45, 46. Cancellation: 70a, 70e. No. 1 ER 3/1/68 -Reed 7/11/68, Ix 52x 104x 208x 4I6x 1000x 1 min sec PROGRAM 1x 52x 104x 208x 416x 1000x 5 min min TRENTON (3 AM; 3 FM) Mercer County -Map Location D-8 See SItDS consumer market map and data at begin - sins WAAT 1959 R A B Media Code Delaware Valley Broadcasting Co., 1 S. Montgomery St., Trenton, N. J Phone President -Ed Commis. Vice-Pres. & Com'1 Mgr. -Ray McFadden. Program Director -Len Murray. Mort Bassett & Co., Inc. 5,000 w.; 1300 kc, Directional. Operating schedule: 5:30 am -local sunset. EST. 15% on time only. payable when rendered. General: lb. 2b, 3a, 9a, 4c, 5, Oa, 7b, 8. Rate Protection: 10a, lia, 12a. 13a, 14e, 15e. Basic Ratea: 20b, 21a. 22a. 22b, 23a, 24a, 24b. 25b, 26, 28a, 28e, 29a, 30, 32a. Contracte: 40e, 44a, 45, 46, 97a, 51b. Comb.: Cont. Discounts: 60e, 601, 62b. Cancellation: 70a, 70e. 71a, 72. Prod. Services: Member: Philadelphia Suburban Group. Eft 4/1/68 -Reed 4/10/68. Ix 58x 105x 156x 260x 312x 1 min sec: 80% of 1 min. 10 sec: 50% of 1 min. Minutes and 30 seconds may be combined to earn frequency. 5ti 10 ti 15ti 20ti 25tI 30tí 1 min Minute News or Sports -Applicable 1 -minute rate plus Includes ID plus spot. 2 -Minute Capsules (Sports Headlines, Traffic Reports, News, Community Happenings) -Applicable 1 -minute rate plus Includes ID plus spot. WBJ H (FM) 1962 R A B Media Code VBtJD, Inc., Box 551, Trenton, N. J Phone Manager -Bill Hardin. Herbert E. Groskin & Co. ERP w.: mc. Stereo. Operating schedule: 0:30 am -midnight. 15%: no cash discount. See WBUD listing for coded regulations. AM facilities: WB111). Member: The Groskin Group. ER 4/1/87-Rec'd 3/23/67. MONDAY THRU FRIDAY Ix 52x 156x 312x 624x 1248x 2496x 1 min sec sec PROGRAM MONDAY THAU FRIDAY (Rotating) Ix 52x 156x 312x 824x 1248x 1/4 hr Sat & Sun -add 25%. (Trenton eontinued en next page) November 1, 1968 Spot Rodio Stations 585

73 NEW JERSEY Trenton -Continued WBUD A B Media Code WBUD, Inc., Box 158, Ewingville Rd., Trenton, N. J Phone General Manager -Richard M. Hardin. Meeker Radio, Inc. Pa., Md., Va. -Robert S. Dome Company w. days, w. nights; 1260 Ire. Directional -separate patterns day and night. Operating schedule: 5:30-1:30 am. EST. 15/0. General: la, 2b, 3d, 9a, 9d, 5. Ob, 7b, 8. Rate Protection: 15b. Basic Rates: 28e, 29a, 30. Contracts: 40a e, 45. Cancellation: 70e. 71e. FM facilities: WBJH (FM) No. 13 Eff 6/1/68-Rec'd 5/20/68. AA -Mon thru Fri 6-9:30 am & 3-6 pm; Sat and Sun all day. A -Mon thru Fri 5:30-6 am, 10 am -noon & 2-3 pm. I MIN: Ix 156x 312e 520e x 2080e AA A SEC: AA A sec: 50% of 1 -min. Cannot be combined with 1 - minute or 30 -second spots for discount or package rate. 5 ti 10 ti 15 ti 26 ti 30+ AA A SECONDS AA A PROGRAM 624x x 156e 52x 26x 13x le 1/4 hr min min minute or less adjacencies to News, Sports, Feature Programs, Specified Time periods or Fixed Positions, flat minute and 30 -second spots may be combined for discount. WHWH PRINCETON City of license. Princeton, N. J. Trenton -558 Ingham Ave., Trenton. N. J. Phone Mailing address: Box 9750, Trenton, N. J See listing under Princeton. N. J. WTOA (FM) 0F Mf Media Code Nassau Broadcasting Co., Box 9750, Trenton, N. J Phone President -Herbert W. Nobler. General Manager -Tony Lupo. Sales Manager -Albert Makkay. Jack Macla & Co., Inc. Philadelphia -Selective Broadcast Advertising, Inc. ERP 50,000 w. (horiz. & vert.): 97.5 me. Stereo. Operating schedule: 6 am -midnight. EST. Antenna ht.: 450 ft. above average terrain. 15%; no cash discount. Bills payable when rendered. General: la, 2a, 3a, 4e, 4d, 5, 6b, 7b, 8. Rate Protection: 10b. 11b, 12b. 131), 14b, 15e. Basic Rates: 20b, 21a, 22e, 22b, 23a, 29b, 27, 28a. 29e. 30. Contracts: 40a, 42b, 43, 44a a, 48, a. Comb.; Cont. Discounts: 60a, 606, 60h, 61a, 62d. Cancellation: 70a, 70c, 71a, 72, 73a. Prod. Services: AM facilities: WHWH, Princeton, N. J. No. 3 Eff 5/1/68-Rec'd 4/23/68. AA -Mon thru Fri 8-9 am. A -AU other times. AA --A- I min SO see I min 30 see 1 e _ e e e x AA- -A- PER MO: I min 30 see I min 30 see 25 ti ti ti ti WEEKEND PLAN -7 PM FRI-MIDNIGHT SUN 8ti 10 t1 12 t1 16 t1 20 t1 1 min sec Music Part PROGRAM Ix 50x 150e 250e 500e 5 min min Music Part MINUTE CAPSULES Ix 50e 150e 250x 500x AA A..._ MINITALK AA A WTTM 1941 Media Cede Scott Broadcasting Co., Inc. of N. J., 333 W. State St., Trenton, N. J Phone WTTM: MUSIC: album music mixed with top popular tunes of day, 6 em -6 pm. Personalities, promotions, contests, audience involvement. NEWS: local on hour, network news on half hour. After 6 pm news and sports open mike. 7 pm top 40 music. Active in all phases of community affaire. Editorials on local issues. Women's program 10 am -noon, audience involved. Prizes, games, conteste, Contact Representative for further details. Rec'd 11/14/67. President -Herbert Scott. Station Manager -Philip Reilly. Adam Young-VTM, Inc w.; 920 kc. Directional -same pattern, all hours. Operating schedule: 6:00 am -midnight Mon then Fri; 7:00 em -midnight Sat; 7:30 am -midnight Sun. EST. 15/0; payable when rendered. General: lb, 2a, 3c, 4a. 4c, 5, 6a. 7a. 8. Rate Protection: 10b, 11b, 12b. 13b, 14b, 15b, 16. Basle Rates: 21e, 21b, 21d, 22a, 23a, 24e, 28e. Contracte: 90e. 41, 42a, 42c, 43, 44a, 45, 46, 47a, 48, a. Comb.; Cont. Discounts: 60e, 60d, 60e, 60f. 601, 61e. Cancellation: 70a, 70c, 71a, 73b. Affiliated with MBS Radio Network. Rates effective January 1, Rates received December ' PER WEEK 1 ti ti._._.._._ ti.._..._..._._ ti t1..._..._.._ tl..._ 7.00 (') Drive Time -per spot, extra sec announcements -75% of 1 -minute rate. 10 -sec announcements -50% of 1 -minute rate. No annual discounts. 8. PROGRAM -15 min 10 min 5 min 1 ti _..._._..._.._.._._ ti..._... _..._.._.._.._... _ ti..._..._..._ ti..._.._.._.._._..._..._.._.._._ ti _ tl..._.._.._..._._.._.._..._._.._.._.._ ti..._... _.._.._... _... _._ W T T M -FM 1965 Media Code Scott Broadcasting Corp., Woodside Rd Yardley. Pe Phone President -Herbert Scott. Station Manager -Chuck Zulker. 8. FACILITIES ERP 20,000 w.; 94.5 mc. Operating schedule: Antenna ht.: 240 ft. above average terrain. 15/0 tinte only: 10th of following month. General: la, 2e, 3a, 4e, 4d, 5, 6a. 7b, 8. Rate Protection: 10a, 11a, 12e, 13e, 14e. Basic Rates: 20a, 22a, 23a, 24a. 24b. 28a, 29a. Contracts: 40e, 45, 46, 97e Comb.; Cont. Discounts: 60a, 61a. Cancellation: 70a, 70e, 71a, 73a. Affiliated with MBS Radio Network. Rates effective December Rates received December tl..._ _ tt..._..._._ ti U ti _ U _._ ti SECONDS OR LESS PER DAY: ea PER DAY: ea 1 ti..._.._._.. 6 ti ti t1._.._.._ 12 ti ti ti ti 18 tl PROGRAM 1 hr 1 ti..._......_..._._ ti tl...._..._..._.._ ti ti..._.._.._..._..._ ti....._._..._..._._ /2 hr 1/4 hr 5 min VINELAND (2 AM) Cumberland County -Map Location C-11 See SUDS consumer market map and data at beginning WDVL 1957 Media Code Deisea Broadcasters, Maurice River Blvd. and Almond Rd. (Radio Park) Vineland, N. J Phone (Area Code 609) WDVL: Programmed for young adults and adults. MUSIC: country music M -Sat. NEWS: locally edited. Sun religious music and church programming, news, and middle-of-the-road music. Itec'd 10/23/67. President -Mort Hendrickson, Vice -President-Vivian E. Hendrickson. Program Director -Henri Morey. 500 w. days; 1270 kc. Directional. Operating schedule: Sunrise -local sunset. 15/0 time only; due on 1st. General: la, 2a, 3a, 4a, 5, 6a, 7a, 8. Rate Protection: 10a, 12g, 13g, 14g, 15b. Basic Rates: 20e, 21b, 22a, 23a, 24c, 28c, 33c. Contracts: 40a, 445, 45. Comb.; Cont. Discounts: 62d. Cancellation: 70a, 73a, 73b. Prod. Services: 81, 82. States effective Ratea received July time_..._ tlmes.._...w_.-..._..._._ 26 times._..._ times. 156 time. 260 time..._..._ PROGRAM 1 hr. 1/2 hr. 1 time._ times_ times times times times_ times WWBZ min /4 hr sea min Sta. brk min Media Code Community Broadcasting Service, Inc.. S. Delaea Drive, Vineland. N. J Phone WWBZ: Programmed for general interest. NEWS: 5 min on hour, 2 min on half hour. 6-9:30 ant air entertainment, middle-of-the-road music. 9:30-11 am air personalities, talk, telephone conversation format with open phone, studio guests. 11 am -12 :25 pin entertainment, middle-of-the-road music, stocks, egg prices. 12:25-1 pm farm, egg prices, agriculture hints. 1-6 pm entertainment, middle - of - the - road music, pop rock music, stocks, community news, audience participation. 6-7:30 pm public affairs. 7:30-8 pm entertainment, Spanish music, news. 8 pm -12M entertainment, pop rock, standard music. RELIGIOUS: Sun religious entertainment, church service remote. SPORTS: M -F 6:05-6:15 pm, local, live high school football, basketball. Sun noon -1 pm, entertainment, l'ollsh music. COMMERCIAL POLICY: 18 minutes per hour maximum. Contact Representative for further details. Rec'd 8/3/ PERSONNEL General Manager -Robert C. Crafter. Commercial Manager -John F. Serra. Program Director -Roy Laurence. Gill -Perna, Inc. Philadelphia -Selective Broadcast Advertising, Inc. 1,000 w,; 1360 kc. Directional -nighttime only, Operating schedule: 6:00 am -midnight weekdays; 8:00 em. -midnight Sun. EST. 15%; no cash discount. Bills payable when rendered. 5. GENERAL ADVERTISING See eoded regulations General: la, 2b. 3a, Sb, 3c, 3d. 4a, 5, 6a. 7a, 8, Rate Protection: 11e, 12e. 13e. 14e. 15b. Basic Rates: 20b, 21e, 21b, 21d, 22a, 22b, 23a, 23b. 24a, 25a, 28, 28b, 28c, 29a, 30. Contracta: 40a, 41, 44b, 45, 46, 48. Comb.: Cont. Discounts: 60e, 62a, 62d. Cancellation: 70e, 70c, 71e, 72, 73a. Prod. Services: 81, 82. Rates effective April 3, Rates received March 2, 1961 /PROGRAM RATES 1 time._ times times times.._ 312 times.._ 624 times... 1 hr hr. hr. min. min. sec , WASHINGTON Warren County -Map Location C-3 See SIIDB consumer market map and data at beginning WCRV 1955 N,rl Media Code Warren Broadcasting Corp.. First National Bank Bldg., 3 Belvidere Ave., Washington, N. J Phone Gen'l & Comm'l Mgr. -Nick De Rienzo. News & I'rog. Dir. -Mary Stuart. Woman's Program Director -Irene Smith. 500 w. days; 1580 kc. Non-dlrectloaal. Operating schedule: Sunrise -local sunset. EST. 15/0; payable when rendered. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 4a, 4d, 5. 61). 7b, 8. Rate Protection: lob, 11b, 12b. 13c, 14b, 15b, 16. Basic Rates: 21b, 21c, 21d, 22e, 22t, 23a, c, 28b, 28c, 29e, 29b, 30, 32a, 33b. Contracts: 401y. 44e. 44b, 45, 46, 47a, 48, 49, a, 51b, 51c. Comb.; Cont. Discounts: 60a, 80c, a, 620. Cancellation: 70d. 71b, 73a, 73b. No. 2 Eff 10/1/67 -Reed 91.9/67. I rain 30 see IS see 1 z..._. _._ z..._.._.._..._..._ e x e z e e e PROGRAM I hr 1/2 hr I/4 hr 10 min 5 min 1 x z..._ e , e _ x..._ e e _... _ e... _ _ e... _ WILDWOOD (1 AM;1 FM) Cape May County -Map Location U-11 See S1tDS consumer market map and data at beginning WCMC WCMC-FM Media Code Jersey Cape Broadcasting Corp New Jersey Ave., Wildwood, N. J Phone WCMC: Programmed for adults and teens. 6 am -5 pm middle-of-the-road. 5-7 pm serious music. 7-9 pm rock. 9 pm -12M middle -of-tie -road. Feature local and state news every hour on hour, and every half hour from network. During em hours 3 women's feature type programs and local interest agriculture programs. 15 min national and local news and weather show at noon & 6 pm. Local football and basketball games from local high schools. Aboie is winter format. During summer, carry remotes Dam local lounges and increase rock segment 7-9 pm. Contact Representative for further details. Recd 7/14/67. General Manager -Wm. C. Wotrtag, Jr. Commercial Manager -Frank Strohm. Operations Manager -Carlton Owen. Robert S. Dome Company w.; 1210 kc. FM FACILITIES EHP w.; mc. Operating schedule: 7 am -midnight. EST. 15/0 on time only. 5. GENERAL ADVERTISING See aided regulations General: le. 2a, 3a, 4a, 5, 6a. Rate Protection; 10a, lia, 12a, 13e. 14a, 15a. Basic Rates: 23a, 24b, 26. Contracts: 40a, 41, 42a, 94b, 95, Comb.: Cont. Discounts: 60a. Cancellation: 70e, 70c, 71a, 73a. Prod. Services: 82. Affiliated with Mutual Network. Rates effective Rates received February Revisions received February /PROGRAM RATES ti. tl It. U. tl U. ti. 1 hour._ /2 hour.._ /4 hour minutes minutes minute second station break Spot Radio Stations November 1, 1968

74 ' 2 Q A I B I C I D I E I F I G I H NEW MEXICO I Read figures in THOUSANDS ` UTAH Farmington _e.ep Durango / _:Z`e` RIO \ COLORADO ARRIBA TAOS ó SAN JUAN Taos ti á Espanola LOS ALAMOS0.. McKINLEY Los Alamos *g Gallup SANDOVAL Santa Fe CITY POPULATION oit--- SRDS Consumer Je h tig 0, Market Data MllaatnO*nts ' SANTA EL FE úcumcari Albwuenue,..._,...-1*ATrinidad MORA. * Raton UNION é COLFAX A Las tewest Vegas Las Vegas SAN MIGUEL Clayton 3 O O With Daily Media. VALENCIA Belen TORRANCE Q O Without Daily Media. DE BACA - Symbols Designate Types of Media. srorr p DalharartA* - HARDING 2 Hereford GUADALUPE QUAY 3 Santa Rosa UR* ú clé ~ *Newspaper - 'LI4 s --e-radio `Television 1 CATRON SOCORRO WELT 4 COUNTY NAMES ARE IN ITALIC TYPE LINCOLN CHAVES Designates Metropolitan Areas within this state-' --. Ruidoso Roswell o is so 75 too 5 Safford SCALE OF MILES Applicable to NEW MEXICO only 6 Bisbee SIERRA e *` - GRANT Truth ar * A * ^ ' Silver City I Deming A-- LUNA Consequences Las Cruces -.e'er:* DONA AN - Elf': Douglas it HIDA GO MEXICO Ciudad Juárez ---g**p4 Artesia Alamogordo Copyright by Standard Rate 8 Data Service, Inc., and by Rand MtNolly 8 Co. A I B C I D I E I F I G I OTERO Carlsbad.t-pl TEXAS Lovington *4E _Hobbs EDDY LEA - H Kermit *O^ 5 6 NEW MEXICO Radio Household Data NOTE: County -by -county estimates of Radio Household Data no longer appear in SRDS. With the advent and wide -spread use of the transistor, Rodio Household Penetration has reached at least 95% with little variation on a county -by-county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Negro Population Data (January 1, 1968) STATE TOTAL._.. 23,300 METRO AREAS Roswell 2,800 Albuquerque..._ 6,700 Total Metros 9,500 State, Standard Metropolitan Statistical Areas (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. Alamogordo -Otero Albuquerque -Bernal i I lo Estimates for: STATE COUNTY -Map Loe. Population Households City 1/1/68 1/1/68 Metropolitan Area (000) (000) State, County, City, Metro Area Data CITIES AND COUNTIES - This list shows counties in which cities are located. Cities are first, counties next. Carlsbad -Eddy Clovis -Curry Farmington -Sari Juan Hobbs -Lea Las Cruces -Dona Ana Roswell -Chaves Santa Fe -Santa Fe ($000) Consumer Spendable Income Retail Sales Passen- % Distribution of Families -Total Retail Sales- By Selected Store Types Der Cars Per Per General Home Auto- Service Household to to to to and Household Food Drug Mdse. Apparel Furn. motive Station 1/1/68 (000) (9) over ($000) (5) ($000) ($000) ($000) ($000) ($000) ($000) (50011) Farm Pmlation 1/1/68 (000) Gross Farm Income 1967 (5000) NEW MEXICO STATE TOTALS 1, ,180,747 7, ,265,468 4, ,601 52, ,365 68,366 58, , , ,624 BERNALILLO F -3t Albuquerque Albuquerque Metro Area CATRON D-4 CHAVES G -4t Roswell Roswell Metro Area... COLFAX G-1 CURRY H -3t Clovis DE BACA G3 DONA ANA E -6t Las Cruces EDDY G-5 Carlsbad GRANT D-5 GUADALUPE G-3 HARDING G-2 HIDALGO D-6 LEA H5 Hobbs LINCOLN F-4 LOS ALAMOS E-2 LUNA E-6 McKINLEY D -2t MORA G-2 OTERO F -5t Alamogordo QUAY H-3 RIO ARRIBA E-1 ROOSEVELT H-4 SANDOVAL E-2 SAN JUAN D-2 Farmington SAN MIGUEL G-2 SANTA FE F-3 Santa Fe SIERRA E-5 SOCORRO E-4.._ , , ,196 5, , , ,548 28,652 70,609 55,537 5, ,676 75, ,304 71,088 34,732 7,271 2,560 10, ,921 70,752 15,707 53,785 21,148 49,831 5, ,088 69, ,845 38,365 13, ,380 57,766 34,57'4 106,009 97,780 12,262 16,924 8,172 8,578 8,172 11,285 7,216 7,190 7,216 8,553 6,750 6,806 7,751 7,947 6,682 8,708 8,953 7,147 6,162 6,244 7,763 8,839 8,208 7,140 14,229 7,499 5,925 6,145 9,545 10,000 9,080 5,898 8,286 4,586 8,732 8,779 7,876 8,105 9,837 5,131 6, (t) Consumer Market estmates for retail sales, (total and store types), do not include sales made in military commissaries. DOOR exrhanoec and Patina nlacec nn military oasts In these counties. 438, , ,706 1,340 82,876 75,321 82,876 16,484 55,832 52,708 2,440 63,197 51,905 69,238 42,602 20,952 10,295 1,406 7,629 80,919 47,965 13,007 12,449 17,509 51,483 1,380 33,659 28,952 22,478 20,299 17,867 5,038 50,078 38,614 38,614 70,290 63,889 7,267 9,921 4,944 5,506 4,944 2,792 4,546 5,376 4,546 4,921 5,338 6,459 3,754 3,814 4,622 4,736 5,365 4,311 8,725 3,429 5,914 5,112 5,564 5,912 3,293 6,209 6,122 1,663 3,117 4,184 8,086 4,012 3,859 1,725 3,603 5,868 5,868 5,374 6,427 3,041 3,921 November 1, 1968 Spot Radio Stations ,145 81,519 90, ,204 16,568 18,204 3,929 9,190 8, ,090 11,659 18,155 11,257 6,978 1, ,417 21,464 11,581 2,942 6,779 3,018 12, ,067 7,987 3,935 5,197 4,002 1,163 12,715 9,213 9,213 17,945 16,630 2,126 2,206 22,105 21,163 22, ,897 2,839 2, ,105 2, ,387 2,299 2,870 1, ,134 1, ,824 1,085 1,324 1, ,287 1,185 1,185 2,893 2, ,711 51,307 52, ,655 10,312 10,655 1,271 7,128 7, ,801 3,421 6,470 5,178 2, ,721 3, ,014 7, ,467 1,797 1,373 2, ,819 4,594 1,977 1,977 7,420 7, ,091 27,914 29,091 3,478 3,267 3, ,760 2, ,581 3,456 2,787 1, ,279 2, , ,240 1,566 1, ,936 2,727 2,727 6,480 6, ,866 26,615 26,866 3,360 2,903 3, ,341 3, ,510 2,436 2,871 2, ,899 3, , ,335 1, , ,165 2, ,149 3, , , ,888 22,628 20,530 22,628 3,092 15,640 15, ,355 10,898 16,133 10,172 3,895 1, ,060 16,729 12,527 1, ,910 9, ,349 7,088 3,846 4,572 4, ,195 12,562 2,427 10,930 10,233 1,282 2,296 34,044 29,219 34, ,168 4,971 6,168 2,393 3,289 2, ,039 6,570 4,848 2,574 2,205 3, ,094 7,811 3,509 1,910 1,529 3,153 8, ,224 2,328 4,730 2,199 1, ,421 2,783 1,673 7,511 5, , ,700 3,965 35,943 11,475 24,057 4,766 38,367 32,010 4,797 3,788 6,529 8,170 19,199 6,712 14,837 2,537 4,400 5,542 11,845 3,569 24,881 1,724 4,040 6,324 3, ,449

75 NEW MEXICO Estimates for: STATE COUNTY -Map Loe. Population Hous+hnids City 1/1/68 1/1/68 Metropolitan Area (000) (000) ($000) TAOS F TORRANCE F UNION H VALENCIA E Consumer Spendable Income State, County, City, Metro Area Data % Distribution of Families -Total Retail Sales - Per Per Household to to to to and Household (S) over ($000) (S) 15,635 4,147 8,999 6,382 11,507 8,461 78,017 8, ,657 4,684 7,138 5,062 7,297 5,365 31,919 3,280 d ($000) 5,315 1,059 1,411 9,543 Retail Sales By Selected Store Types General Home Mdse. Apparel Furn. ($óó9) ($000) ($000) ($000) , , ,664 1,056 Automotive ($000) 345 3,048 1, , ,746 Service Station ($000) 1,892 2, ,446 Passen- Farm ger Pope - Can Iation 1'1/68 1/1/68 (000) (000) Gross Farm Income 1967 ($000) , , , ,561 NEW MEXICO See SItDS consumer market map and data at beginning THIS STATE OBSERVES DAYLIGHT SAVING TIME. STATE NETWORKS All New Mexico Network (Big Five) Comprised of: KPBM-Carlsbad KBIM-Roswell KCLV-Clovis KBIM-FM-Roswell KNOB -Hobbs KGRT-Las Cruces Media Code Business Office -Box 910, Roswell, N. M., Phone President -Lloyd Barham Perna, Inc. Southwest -Marto Messina Company. 15% to agencies. No cash discount. General: la, 2a, 3b, 9a, 4d, 5, 6a, 7b, 8. Rate Protection: 10e, Ile, 12c, 13c, 14e. Basic Rates: 20b, 216, 21d, 22b, 23a, 24a, 24b, 24e, 286, 28c, 29a. Contracts: 40a, 41, 92a, 44b, 45, 46, 47a, 48, 51a. Comb.; Cont. Discounts: 60a, 60h, 601, 62b. Cancellation: 70e. 71a, 73a. Prod. Services: 82. INDIVIDUAL STATIONS PER PER WK: YR: KBIM KNOB KPBM ACLV KGRT 1-6 ti ti ti 260 ti ti 312 ti ti 520 ti Operating schedule: 5:00 am -7:00 pm. MST. 30 SECONDS 1-6 ti t( ti 260 ti ti 312 ti ti 520 ti ANY TWO SECTION COMBO 1-6 ti ti ti 260 ti..._ ti 312 ti ti 520 ti SECONDS 1-6 ti ti ti 260 ti..._ ti 312 ti ti 520 ti ALL FIVE STATIONS COMBO I MINUTE 1-6 ti ti ti 260 ti ti 312 tl..._ ti 520 ti SECONDS 1-6 ti ti ti 260 ti..._ ti 312 ti (i 520 tl seconds rates -75% of minute rates. 1 minute, 30 second and 10 second combinable for frequency discount. ALAMOGORDO (2 AM) Otero County -Map Location F-5 ee SRDS consumer market map and data at beginning NAILS KALG 1950 R A B Media Code Basin Broadcasting Co.. Inc., dba Radio Station KALG, Box 268, Radio Triangle, Alamogordo. N. M Phone Pres.. Gen'l & Com'i Mgr. -Terry Clarke. Gill -Perna, Inc. Southern -Mario Messina Company. Denver. Salt Lake City -John L. McGuire & Co. 250 w.: 1230 kc. Operating schedule: 5:00 am -midnight. MST. 15/0 time only: 10 days. General: la, 2a, 3a, 4a. 4d. 5, Ba, 7b, 8. Rate Protection: 12b, 14b. Basic Rates: 22a. 23a, 24a, 26, 28a, 29a. Contracts: 90a, 95, 46, 47a, 48. Comb.: Cont. Discounts: 006, Ola, 81b, 62e. Cancellation: 70a, 70e, 71a, 73a. Affiliated with MBS and KBS Radio Networks. Rates effective January 1, (Card No. 1.) Card received November 30, SATURATION PLAN Class A -Specified Times. Class B -Best Time Available. Class A -Class B 1 min 30 sec 10 sec 1 min 30 sec 10 sec 12 ti ti tl ti ti PROGRAM 1/4 hr 10 min 5 min 1 ti ti ti ti ti ti ti ti KINN 1957 Media Code Radio Alamogordo, Inc., Box 618, Alamogordo, N. M Phone KINN: Programmed for general adult appeal. NEWS 25%: network, UPI and local news editor. 15 min local, regional, national and international news at 7 am. noon & 5 pm. Sports 4%. MUSIC: 71%: middle-of-the-road 50%, standards 10%, show - tunes 4%, and country and western 7%. Rec'd 2/29/68. President -Dennis Behan. General Manager -Kent Roberts. Sales Manager -Steve Jacobs w. days: 1270 be. Operating schedule: 6 am -local sunset. MST. 15%. General: la. la, 3a, 9a, 5, 6b, 7b, 8. Rate Protection: 10a, 14a. Basic Rates: 20a, 21a, 21h, 21d, 24b, 25a, 28b, 28c, 29a. Contracts: 40a. 44a, 45, 97a. Comb.: Cont. Discounts: Bob, 61c, 62d. Cancellation: 71a, 72, 73a, 73b. Prod. Services: 81, 82. Eff 8/66 -Reed 8/18/66. Ix 20x 50x 156x 312x 500x 1000x 1 min sec PROGRAM I hr 1/2 hr I/4 hr 10 mmn 5 min 1 a..._ x..._......_ a X x..._ a..._..._.._.._ x a..._.._.._..._ ALBUQUERQUE (9 AM; 5 FM) Bemalillo County -Map Location F-3 See S1tDS consumer market map and data at beginning KABQ Amigo Spanish Group Media Code Sandia Broadcasting Corp. Box 4488, 1309 Yale S. E.. Albuquerque, N. M Phone KABQ: 100% Spanish programming with personalities. Contact Representative for further details. Itoc'd 11/20/ PERSONNEL President -Oscar I. Dodek. Exec. Vice-Pres. & Gen'l Mgr. -Joseph J. Fullerman. New York, Chicago, Atlanta, Los Angeles, San Francisco, Dallas-Savalii/Gates, Inc. Mountain States -Bob Hie Co., Inc. St. Louis -Kansas City -Eugene F. Gray Co. 5,000 w.; 1350 be. Non -directional days. Operating schedule: 5:00 am -midnight. MST. 15% on net time and talent; no cash discount. General: 2a, 3b, 3d, 4a, 4d, 5, 6a, 7a. 8. Rate Protection: 10a. lia, 12a, 13a, 14a, 15h. Basic Rates: 20b, 21a, 216, 22a, 23b, 246, c, 29a, 29h, 30. Contracts: 40a, 41, 42b. 43, 44a, 45, 9Ta, 98, e. Comb.; Cont. Discounts: 60a, 61a, 62a. Cancellation: 70a, 70e, 71a, 73a. Prod. Services: 81. Full time Spanish from 5:00 am -midnight. Member: The Amigo Spanish Group. Eff 12/1/67 -Reed 11/27/67. 1ti 5ti 10 ti 15tí 20tí 25tí 30 ti 1 min /30 sec sec PROGRAM 5 min 1/4 hr 1/2 hr 1 ti ti..._..._.._.._..._ tl ti ti ti KARA 1959 Media Code KARA, Inc., Box 3598, 9009 Menaul Blvd., N. E., Albuquerque, N. M Phone KARA: Spanish language, programmed for young adult Spanish speaking listeners age group. MUSIC: ethnic, featuring popular and standard Latin American selections. 4 air personalities handle all segments. Contests Involving listeners scheduled throughout all programs. Hollywood gossip program for housewives 12:30-12:35 pm M -Sat. Children's program, featuring stories and commentary Sun 11:30-11:55 am. UPI news at :28 & :55. Regional and local weather at :15 & :45. Contact Representative for further details. Recd 11/22/67. Pres. & Gen'l Mgr. -Josef D. Springer. Ass't Gen'l Mgr. -Stephen N. Springer. Spnnleh Pros. Dir. -Nei De La O. New York, Chicago, Atlanta -Hal Walton & Com- pany, Inc. San Francisco -Don R. Pickens Co. Los Angeles -Harlan G. Oakes, Inc w. days' 1310 be. Operating schedule: 4:00 am -local sunset. 15/n time only: monthly. General: 2a. 3a, 4a, 5. 8a, 7a. 8. Rate Protection: 10b, 116, 12h. 13h, 19b Basic Rates: 20a. 21a, 21d, 22a, 25a, 26, 286, 28e, 296, a. Contracts: 44a a, 49, 51b. Comb.: Cont. Discounts: 60a, 80e. 60e, a, 82d. Cancellation: 70a. 70e. 71a, 72, 73b. Prod. Services: Affiliated with KBS Radio Network. No. R Eff 9/I/66 Recd 9/19/66. Ix 13x 26x 52x I04x 260x 520x 1 min /30 sec sec PROGRAM lx 13x 26x 52x I04x 260x 312x 1 hr /2 hr /4 hr..._ min min KBNM (FM) 1963 Media Code Star Broadcasting, Inc.. Box Menaul Blvd., Albuquerque, N. M Phone KBNM(FM): Programmed for adults and young adults. 4 air personalities emcee weekly programs in 3 hour segments, serious music. jazz, rhythm and blues, and folk music. 5 other air personalities emcee general popular music becoming pop rock after 8 pm. High school sports carried fall and spring. Taped interviews and remote broadcasts carried for local area. COMMERCIAL POLICY: three 1 minute announce- ments per 15 minute segment. Recd 7/31/87. Manager -E. H. Craven. Sales Manager -7. L. "Andy" Anderson. Program Director -Bruce Craven. ERP w.; 99.5 mc. Operating schedule: 6:30 am -midnight. Antenna ht.: 150 ft. above average terrain. 15/0 time only. Payable 10th of month. General: la, 2b, 3a, 9a, 4c, 5. 6a, 7a. Rate Protection: 10a, lia, 12a, 13a, 14a, 156. Basie Rates: a, 22a, 23a. 246, 25a, 28b, lob. Contracts: 40a. 41, 94a. 46, 47e, 49. Comb.; Cont. Discounts: 60a, 601, Ela. Cancellation: 70b, 71a. Prod. Services: 82. No. 1 EH 11/1/65-Rec'd 3/13/67. Ix 26x 52x 104x 260x 624x 1248x 1 min sec sec I min 30 see 10 see 100 ti per mo ti per wit ti per wk ti per wk ti (1 day) ti (3 days)..._... _..._ ti (10 days).,._.._.._..._.._ _ PROGRAM lx 26x 52x 104x 260x 1 hr..._..._.._.._.._.._.._ /2 hr /4 hr..._..._.._.._ MINUTE NEWSCASTS 5 per wk..._.--._..._ _.._..._.._..._.._.._ KDEF KDEF-FM R A B Media Code Doubleday Broadcasting Company, Inc., 506 2nd St., N. W., Albuquerque, N. M Phone KDEF: Programs middle-of-the-road music. 5 min sports programs broadcast twice daily, and college football and basketball. NEWS: augmented by TPI voice feeds with newscasts every 30 min, plus AP wire services. Listener features include comedy radio serials throughout day, with 6 air personalities emceeing entire operation. Contact Representative for further details. Rec'd 12/4/67. Vice-Pres. & Gen'l Mgr. -John Siqueiros. General Sales Manager -Bill Smith. Program Director -John Lanigan. McGavren-Guild-PGW Radio, Inc. 5,000 w. days, 500 w. nights: 1150 kc. Non -directional days, directional nights. Operating schedule: 24 hours daily. MST. FM FACILITIES ERP w.: 94.1 mc. Operating schedule: Same as AM. Antenna ht.: 56 ft. above average terrain. 15/0 time only; 10 days. 5. GENERAL ADVERTISING See Coded Regulations Rate Protection: 10b, 11b, 12b, 136, 146. Rates effective April (Card No. I.) Card received July Class A-6:00-9:00 am and 3:30-8:30 pm. Class B-5:30-6:00 am, 9:00 am -3:30 pm and 6:30-7:30 pm. ROS 28 ti ti ti min 30 see 10 sec ti _._._..-_..._._......_ t1 _._ U...._._ tl..._..._.... _ Class A Fixed epota-plus 20% cost. (This listing continued on next page) 588 Spot Radio Stations November 1, 1968

76 Albuquerque -K D E F, K D E F-FM-Cont'd WEEKLY 1 min 30 sec 10 sec 10 ti _..._..._._ ti..._._.._ tl..._..._......_..._ t1_ _..._ ti MONTHLY 1 min 30 sec S DAY -30 SPOTS 1 min 30 sec 10 sec 30 ti PROGRAM 1/2 & l hr 1/4 hr 1 hr 1/4 he 1 ti ti ti..._._..._» ti...» ti..._ ti :30 pm -midnight-50% of applicable ROS day rate. Midnight -5:30 am -25% of applicable ROS day rate. All times combinable for frequency discount. Newscasts: 5 minutes at :55. NEWSCASTS 1 ti ti.._. 26 ti ti 52 ti..._ ti..._ 104 ti...».» ti 156 ti..._ HEADLINES 1 ti -_r ti..._.....,_.-_ ti ti._...._»»»._ ti ti..-_ ti.» ti _._..._.._ ti 6.00 KGGM 1928 CBS Radio Network Media Code New Mexico Broadcasting Co.. Box 1742, Alvarado Hotel, Albuquerque, N. M Phone President -Bruce Hebenstreit. General Manager --Charles T. Jones, Jr. Avery-Knodel, Inc w.; 610 kc. Directional -night only. Operating schedule: 24 hours daily. MST. 15/0 time only; 10th of following month. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a, 9a, 4d, 5, ea, 7b, 8. Rate Protection: 15h. Basic Rates: 20b, 21a, 22a, 23a, 24a, a. 28e, 29a a. Contracts: 40a a, 43, a, 50. Comb. Cont. Discounts: 80e. ß1a. Cancellation: 70e. 70e. 71a. 73a. Affiliated with CBS and MSS. Member: CBS Radio Mountain Network. No. 2 Eff 5/1/67-1teed 3/20/67. AA -Mon thru Fri 8-10 am & 4-7 pm. A -Mon thru Fri 10 am -4 pm; Sat 6 am -noon. B -All other times. 6 PER TyANNOUNCEMENTS 8tl B 7 30 see: 80% of 1 -min. DISCOUNT 52 consec wka-10% TOTAL AUDIENCE PLANS (Fixed but preemptible) I2tI I8 ti Plan I (1/2AA. 1/2A)..._ Plan II (1/3AA, 1/3A. 1/3B) Plan III (1/2A, 1/2B) sec: 80% of 1 -min. DISCOUNT 52 consee wka-10%. 8. PROGRAM 260 z.._..._._..._... 1 z..._ ».. 52 i 260 z.._.._..._ I hr 1/2 hr I/4 hr 10 min 5 min KHFM(FM) 1954 F IMO I8ti24tl 12ti t1 30 t Media Code CHE Broadcasting Co., Inc., 5900 Domingo ltd., N. E., Albuquerque, N. M Phone Pres. & Gen'1 Mgr. -William Weintod. Sales Manager -Edwin P. Clark. Jr. Promotion Director -Alfred G. Koerner. RItI' w.: 96.3 me. Operating schedule: 6:30 am -midnight. Antenna ht.: 190 ft. above average terrain. 15/0: 10 days. a. GENERAL ADVERTISING See coded regulations General: la. 2b, 3a, 3h. 3c, 3d, 9a, 4d, 5, 6a, 7a, 8. Rate Protection: 10a, lia. 12a, 13a, 15b. Basic Rates: 20a, 23a, 24b, 25a, 28a, 29a. Contracts: 40a, 41, 45, 48. Comb.: Cont. Discounts: 60e, 81e. 62d. Cancellation: 70c, 71a, a, 73b. Station will not accept Jingles or singing commercials. Music under the spoken word is acceptable. No. 8 EF 9/22/86-Rec'd 10/17/86. ROS Ix 25x 50x IOOx 250x 500x 1080x 1 min sec sec I min- -39 see - SATURATION PLAN (Must be used in 1 week) 20 ti 30 ti 40 ti ti 40 ti Ea YEARLY PLAN (Scheduled on planned rotation basis.) PER MO: PER YR: Ea 15 ti z....._._..._......_ ti L..._..._.._.._..._ ti z._.»..»»..._»».._._.».._ t1_ x...._......» tl..._..._. 420 z...._._._...._ tí..._.._. 480 z....._ _ ti_..» 540 z..._._..._..._...-_ tl._ 800 z...._.._..._......_..._ ti 680 x..._..._»._.._..._ ti.._..._» 720 z _ ti 900 z ti... _ z seconds spots are same rate as 1 -minute. No extra charge for need position. K 0 B 1920 A Hubbard Broadcasting, Inc. Station Media Code Albuquerque Broadcasting, Div. of Hubbard Broadcasting. Inc., Box 1351, 1430 Coal Ave. B. W., Albuquerque, New Mexico Phone T1V% , President -Stanley S. Hubbard. General Manager -Robert C. Pettingell, Jr. Program Director -Tom Dunn. Edward Petry & Company. Inc w.: 770 kv. Directional -nighttime only. Operating schedule: 24 hours daily. MST. 15/0 net station time only. General: la. la. 3a. 4a , 6a. 7b. 8. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 20a, 21a, 22b. 23a, 24b, 25a, 26, 28a. 29a, 33a. Contracts: 40a h. Comb.; Cont. Discounts: 60h, 601, 61a, 61c, 62h, 62d. Cancellation: 70b. 70d. 71a. 73b. Prod. Services: 89, 82. Affiliated with NBC. No. 12 Rif 7/1/68-Rec'd 8/9/68. AA Mon thru Sat 6-10 am, noon -1 pm & 4-7 pm. A -Mon thru Sat 5:30-6 am, 10 am -noon, 1-4 pm & 7 pm -midnight; Sun 6 am -midnight. -AA- _A_ WKLY: I min 20/30 10/ID I min /11) Specified position ti t ti ti ti TOTAL AUDIENCE PLANS I min 20/30 12 Plan (0AA, 8A) Plan (9AA, 9A) Plan (12AA, 12A) TAP spots must be scheduled equally over 7 -day period and rotate within time classification. TAP spots are combinable with all weekly spots and programs. le. SPECIAL FEATURES 5 -MINUTE NEWSCASTS Iti 3ti 6t1 AA - _ A Minutes, newscasts, features and 20/30 -second spots may combine to earn weekly frequency discount. Minutes, newscasts, features, 20/30 -second spots and ID's may combine on the basis of 2 ID'a equalling 1 longer spot. CONSECUTIVE WEEK DISCOUNT 52 wk -10%. Discount applied as earned. Applicable to consecutive week advertisers only. K 0 B -FM 1907 A Hubbard Broadcasting. Inc. Station Media Code Albuquerque Broadcasting Div. of Hubbard Broad- casting. Inc., Box 1351, 1430 Coal Ave. S. W., Albuquerque. N. M Phone TWX President -Stanley S. Hubbard. General Manager -Robert C. Peltingell, Jr. Edward I'etry & Company, Inc. ERP w.: 93.3 me. Stereo. Operating schedule: 18 hours daily. MST. Antenna ht.: 4,200 ft. above average terrain 15/0 net time only. See KOB listing for coded regulations. Affiliated with NBC. Elf 7/1/68-Reé d 8/7/68. lx min Guaranteed within 15 minutes of schedule time. KQEO 1940 The Eastman Station Subscriber to the NAB Radie Code Media Code Swamis Broadcasting Corp Indian School Rd.. Albuquerque. N. M Phone Vice-Pres. & Gen'l Mgr. -Ken Baugh. Program Director -Don Lincoln. Sales Manager -George Gregg. Robert E. Eastman & Co., Inc. S. FACILITIES w. days. 500 w. nights; 920 kc. Directional -night only. Operating schedule: 24 hours daily. MST. 15%: no cash discount. 5. GENERAL ADVERTISING See eoded regulations General: la. 2b, 3a, 4a, 5, 6a, 7b. 8. Rate Protection: 10a, lia. 15b. Basic Rates: 20a. 22a, 23a, 24a, 24b. 25a, 28a, 29a. Contracta: 40a. 41, 44a. 44b, a. Comb.- Cont. Discounts: 60a, 60e. 60f, 61c, 62d. Cancellation: 70a, 70e, 71a, b. Prod. Services: 82. Affiliated with The Eastman Network. All rates include a 20% talent and production charge. Announcements for competitive accounts are guaranteed 1/4 hour protection. EF 9/1/66 -Reed 7/27/66. DRIVE TIME (Mfon thru Sat 6-9 am & 4-7 pm) (e) 1 t 6tí 12t1 1 min ti /30 sec sec () Fixed position. HOUSEWIFE TIME (Mon thru Sat 9 am -4 pm) NIGHTTIME) (Mon thru Sat 7-10 pm) (Sun all day) I ti 6t1 12 t 18tí 1 min /30sea see ALL OTHER TIMES 1 min /30 sec sea..._ conoce wk 4% 52 conoce wk. 8% Minimum wkly ached of 6 1 -min spots Oam-12mid Mon -Sun necessary to maintain consee wk advertising. FAMILY PLAN 6 spots from 6-9 am Mon thru Sat. 6 spots from 4-7 pm Mon thru Sat. 4 spots from 7-10 pm Mon thru Sat. 4 spots from 9 am -4 pm Sat. 4 spots from noon -7 pm Sun minute spots per wk, ea. 14. Family plan not combinable with other weekly plans for added frequency. ROS x 500x Flat No guaranteed time blocks fully preemptible on 48 hours notice -not combinable with any other plans for frequency. ALL PLANS 5 minutes -1-1/2 5 applicable 1 -minute rate. 30/20 seconds -80% of applicable 1 -minute rate. 10 seconds -50% of applicable 1 -minute rate. NEW MEXICO KRST (FM) 1965 Media Code Burroughs Broadcasting Co.. Box Qulnc. N. E. Albuquerque, N. M Phone KRST(FM): Programmed for age group No live announcing. FM news at :15. State and local news and weather simulcast with KRZY. Occasional special programming from network and other sources. MUSIC: popular standard. Rec'd 2/14/68. President -John Burroughs. General Manager -Ray Moran. ERP 9,000 w.; 92.3 me. Stereo. Operating schedule: 24 hours daily. Antenna ht.: 4,110 ft. shove average terrain. 15/0 time only: lath of following montn. General: le, 2a, 3a, 3b, 4a, 5, 7a, 8. Rate Protection: lob, 11b. Basic Rates: 20e. 22a, 24b, 25a, 28a, 29a. Contracts: 40a, 45, 46, 47a. Comb.: Cont. Discounts: 60b, 60k, 61a, 61e, 62b, 62e. Cancellation: 70a, 70c, 71e, 73a. Affiliated with American FM Network. Rates effective Rates received November 26, Ix x I56x 312x 1 min Announcement time guaranteed within 15 minutes of schedule time. KRZY 1956 Media Code Burroughs Broadcasting Co., Box N. E. Quincy. Albuquerque, N. M Phone n951. KRZY: Programmed for age group Air personality orientation emphasizing variety in approach from segment to segment. NEWS: 5 min network news at : min network news at 6 am & 8 pm. Network news, 15 min 12M & 5 min 6:30 am. State and local headline news at :30, 5 min during drive time. Bi -hourly weather. Occasional special programming from network and other sources. MUSIC: modern country in top 40 framework. Contact Representative for further details. Rec'd 2/14/68. President -John Burroughs. General Manager -Ray Moran. Program Director -John Graham Findley. Adam Young-VTM, Inc. 250 w.: 1450 hr. Operating schedule: 24 hours daily. MST. 15/0 time only: loth of following month. General: la, 2a, 3a. 3b, 9a, 5, 6a, 8. Rate Protection: 12h. Basic Rates: 20a, 22a, 24b. 25a, 28a, 29. Contracts: 40a. 45, a. Comb.: Cont. Discounts: 60b. 60k, 61a, 61e, 62b, 82e. Cancellation: 70a, 70c. 71a. 73a. Affiliated with American Information Network. No. 1 ES 8/1/68 -Reed 8/12/68. AA -Mon thru Fri 6-10 am & 4-7 pm. A -Mon thru Fri 9 am -4 pm; Sat & Sun 6 am -6 pm. B -All other times. () 6tí 12 ti 18 ti 24tI 1 min sec min see min, flat 8 30 sec, fiat. 7 (') Fixed or 1 Z. ID's: 50% of 1 -min. DRIVE TIME SPECIAL I min 30 see 20 ti (2 AM, 2 PM) Special Plans do not combine with Weekly Plans for additional frequency discounts. CONSECUTIVE WEEK 26 wk -5% 52 wk -10% KVOD 1959 R A B Media Code A John Walton Station. Box 4188, 3700 Campus, N. E., Albuquerque. N. M Phone KVOD: Programmed for adults. 5 min news at :15. news headlines at :45. AIR PERSONALITIES handle all segments. Women's Program, with occasional open line, am M -F. with household hints, beauty and fashion tips, interviews with doctors, artists, professional men and other personalities. 10 min news at 7:15 am & 12:15 pm. State capitol report 7:25 am & 12:25 om. Sun 6-9 am gospel music. MUSIC: general popular, showtunes, standards, middle-of-the-road. Contact Representative for further details. Reed 7/21/67. General Manager -Bill Mitchell. Program Director -Glen Copeland. Commercial Manager -Ben Caine. Alan Torhet. Associates, Inc. 1,000 w. days; 730 kc. Operating schedule: Sunrise -local sunset. MST. (This listing Continued on next page) November 1, 1968 Spot Rodio Stations 589

77 (luny, NEW MEXICO Albuquerque -K V 0 D -Continued 15% on station time; no cash discount. 5. GENERAL ADVERTISING Bee coded revelations General: la, 2b, Sa. 3d, ea. 4d, 5, 65, 7b, 8. Rate Protection: lob, 1113, 12b. 13b. 14b, 15a. 16. Basle Rates: 20b, 21a, 220, 23a. 24b, 25a. 26, 28b. 28c, 29a, 33a. Contracts: 40a, 41, 45, 46, 47a. Comb.; Cont. Discounts: sob, 60f, 801, 61a. Cancellation: 70b. 70d, 71a, 72, 73b. Prod. Services: Affiliated with American Entertainment Network. No. 2 Eff 5/1/68-Rec'd 3/25/68. ROS -8 am -4:30 pm 1 min 30 see I min 30 see 1 x z z-.._..._...-_ x x_ x z..._..._._ z x (') Firm contracts, 5% discount. Sunrise -8 am & 4:30 pm -sign -off, extra 10%. Plan 1 (within 7 consec days) I min 30 see u..._ Plan 2 -Fri. Sat, Bun) 30 tl..._...r..._ ti _..._._ PROGRAM I hr 1/2 hr I/41r IO min 5 min 1 z x_..._._ z..._ _ z z '156 x z '312 z (') Firm contracts 5% discount. 5 -Minute Newscasts -Mon thru Sat, every hour at :15: per day, per mo Minimum 3 mo. 1 per day. 1 yr (312x), per mo (') Firm contracts, 5% discount. Kay McDowell's Girl Talk -1 -min inc'i, ea Ben Caine Program -1 -min adjacencies. ea KZIA 1956 Media Code Zia Tele -Communications, Inc., Box th St., S. W., Albuquerque. N. M Phone KZIA: Programmed for general interest and mass appeal. AIR PERSONALITIES handle all segments. MUSIC 80%: pop rock. NEWS: 90 seconds every 30 min, features national, international and local, amount depending upon news happenings. 3 man news staff. SPORTS: 60 seconds every quarter hour. TALK: noon -12:30 pm, M -F, audience participation by telephone. FARM: market reports, taped interviews. Reed 4/29/68. Pres. & Gen'1 Sales Mgr. -John Deme. Program Director -John Howard Deme. Women's Program Director -Hazel I. Deme. 1,000 w.; 1580 kc. Operating schedule: Sunrise -local sunset. MST. 15/0 time & talent; 15th of following month. General: la, 2a, 2b, 3a, 3d, 9a, 9d, 5, 6b, 7b, 8. Rate Protection: lob, 1lb, 12b, 13b, 14b. Basic Rates: 20b, 21a, 21b, 23a, 24a, 24c, 33c. Contracts: 40a, 45, 48. Comb.; Cont. Discounts: 60a. Cancellation: 70a, 70c, 71a, 73a. Prod. Services: 82. Affiliated with American Contemporary Network. No. 1 Eff 2/1/68-Rec'd 2/14/68. ROS: 5 ti loti 15 ti 20 ti 25 ti 1 min /30 sec...._.._ sec t1 40t1 50 ti 70 ta 1 min /30 sec...-.._.._..._ sec WEEKEND PACKAGES 15% off above rates. Non -combinable with other packages. FIXED TIMES Additional 10% of ROB. 13 wk -5% 26 wk -10% 52 wk -15% ARTESIA Eddy County -Map Location G-5 KSVP 1946 Media Code Artesia Broadcasting Co., 317 tt. N. M PERSONNEL General Manager -Dave Button, The Sandeberg-Glenn Company. Artesia, 1,000 w. days; 250 w. nights; 990 kc. Operating schedule: 6 am -10 pm daily. MST. 15/0; monthly. General: la, 2a. 2b, 3d, 4a, 5, 6a, 7a, 8. Rate Protection: lob, 11b, 12b, 13b, 14b, 15b. Basic Rates: 20b, 22a, 22b, 23a, 23b, 24b, 25a, b, 28c, 29a, 30, 32a. Contracts: 40a, 41, 42e. 43, 44a, 49b, 45, e, 98, 51a. 51e. Comb.; Cont. Discounts: 60d, 60f, 601, 61c, 62b, 62d. Cancellation: 70b, 70d, 71a. 72, 73e. Prod. Services: 82. Affiliated with MBS Radio Network. Rates effective November !fates received December /PROGRAM RATES 1/2 hr. 1/4 hr. 10 min. 5 min. Ana. 1 time times times times times times time@ times times AZTEC San Juan County -Map Location B-2 See SItDS consumer market map and data at beginning KHAP 1865 Media Code San Juan Broadcasting. Inc.. Box J, Aztec, N. M Phones , General Manager -Lou Erck. PRO Time Sales, Inc. 1,000 w. days, 250 w. nights: 1340 kc. Operating schedule.. MST. Net. agencies add commission to rates shown. 5. GENERAL ADVERTISING See ceded regulations General: la, 2b, la. 31). 3d, 9a, 9d, 5, Sa, 7a, 8. Rate Protection: 10a, lla, 12a, 13a, 14a, 15b. Basic Rates: 20b, 21a, 21b, 21d, 22a, 22b, 23a, 24b, 25a. 26, 28b, 28c, 29a, 29b. 30. Contracts: 40a, 41, 44a, 45, 46, 47a, 50, 51a, 51b. Comb.; Cont. Discounts: Bob, 60d, 60e, 80f, Ola, 62a, 6.2d. Cancellation: 70a, 71a, a. 73b. Eff 5/1/88 -Reed 5/8/88. Ix 26x 52x 104x 1 min sec see PROGRAM Ix 26x 52x 104x 1/4 hr min min BELEN 158x 260x 312x 624x x 260x 312x 624x Valencia County --Map Location E-3 See SItDS consumer market map and data at beginning et she State. KARS 1961 Subseriber to the NAB Radio Cede Media Code Belon Broadcasting Co., Inc., Box 860, 208 N. 2nd St., Bolen, N. M Phone President -Carter M. Wald. Manager -John Tobola. 250 w. days; 860 kc. Operating schedule: Sunrise -local sunset. MST. 15% on time only; no cash discount. General: la, 3a, Bb, 4a, 4d, 5, 6a, 7a, 8. Rate Protection: lob, 11b, 12b, 13b, 14b. Basic Rates: 22a, 23a, 26, 28b, 29a. Contracts: Comb.: Cont. Discounts: 60b, 61a, Bib, 62b, 62e. Cancellation: 73a Affiliated with KBS Radio Network. Hates effective July 1, Rates received July 6, tl._.._..._..._.._ ti._..._..._.._ ti ti _ PROGRAM PER TB: 1 hr 1/2 hr 1/4 hr 5 min 1 ti..._....._ _ tí..._...-_...-_.._..._ u tí..._..._.._....._ U..._.._..._._._..._._..._..._._._ ti...._...._..._ CARLSBAD (3 AM; 1 FM) Eddy County -Map Location G-5 See S1MUS inflamer market map and data St beginning KAVE 1936 Media Code J.!toss Rucker, Box South Halagueno, Carlsbad, N. M Phone KAVE: MUSIC: modern country and western. NEWS: network, AP and local news. Local sports where available. Network news on half hour. College football during season. Extended news 7 am & noon daily. Contact Representative for further details. Reed 8/21/88. General Manager -John S. Green. Sales Manager -Frank Trevathan. Program Director -Robert D. Patterson. Clyde Melville Company. 1,000 w.; 1240 kc. 250 w. pre -sunrise. Operating schedule: 5 am -10 pm daily. MST. Ibr on station time: no rash discount. 5. GENERAL ADVERTISING See eoded regulations Contracts: 40a ER 6/23/65 -Reed 6/25/65. ROS WEEKLY SATURATION PLAN 10 ti 15 ti 20 ti 25 ti 30 ti 40 ti 1 min /30 sec_ sec KCCC 1966 Country Music Network 50 ti Media Code Hulot) Broadcasting Inc., 3022 El Paso Rd., Carlsbad, N. M Phone President -Marion Jenkins. Office Manager -Laverne Hale. Savalli/Gates, Inc. 1,000 w.; 930 kc. 500 w. pre -sunrise. Operating schedule: 6 am -local sunset. 15/0. 5. GENERAL RATE POLICY Member: Country Music Network. Eff -Rec'd 8/11/66. Ix 26x 52x 104x 156x 260x 385w 1 min sec seconds-70% of 30 second rate. WEEKLY PACKAGE t1 24 ti 1 min..._....._ ,40 30 see PROGRAM I hr 1/2 hr 1/4hr 10 min 5min 1 z_ _ x..._..._..._..._._ z z..._._ x x KCNM (FM) 67 Media Code Radio Carlsbad, Inc., Box 70, 714 N. Canyon, STATION N. PROGRAMMING DESCRIPTION KCNM (FM) : Programs semi -classic music. News 5 min before hour. Sports when available. Contact Representative for further details. Rec'd 8/17/67. President -Darrell A. Swayze. Manager -Bob Swayze. Gill -Perna, Inc. Southwest -Mario Messina Company. ERP w.; 92.1 mc. Operating schedule: 5 am -11 pm. Antenna ht.: 283 ft. above average terrain. Partial simulcast operation. Operated separately local aunaet-11 pm. For simulcast facilities see KPBM. 15% time only. See KPBM listing for coded regulations. Member: All New Mexico Network. When identical schedule Is placed on KPBM, 10% additional discount is earned on billing of each station. ER 4/12/67 -Reed 4/12/67. PER YR: Imin 30 see 10 see 1 ti 1 z..._ tl_..._.._..._._ 104 z_..._._._ tl Yß0 z..._...._ u 312 z.._.._..._ u......_ 520 x._..._..._ KPBM 1950 R A 1 Media Code Radio Carlsbad, Inc., Box 70, 714 N. Canyon, Carlsbad. N. M Phone KPBM: Programmed for adults and young adults. General popular music. NEWS: at :55, except 15 min summary at 7 am & noon. Local sews 5 times daily, except Sun. 7 min farm news 6 am 11 -Sat. Local sports when available. Contact Representative for further details. Recd 7/18/67. President -D. A. Swayze. Manager -Bob Swayze. Gill -Perna. Inc. Southwest -Mario Messina Company w. days: 740 kc. Operating schedule: Sunrise -local sunset. MST. Simulcast during AM operational hours. For non simulcast facilities see KCN M(FM). 15/0 time only: 10 days. General: la, a. 4a. 5, 8a, 7b, 8. Rate Protection: 10a, 12a, 13a, 14e, 15b. Basic Rates: 20a, 21a, 21d, 22b, 23a, 24b, 25a, a, 28e. 29a. 33a. Contracts: 40a, 41, 44a, 46, 47a. Comb.; Cont. Discounts: 60a, SOd, 60e, 601, 61a, 62d. Cancellation: 70a, 70c, 71a, 72, 73a. Member: All New Mexico Network. When identical schedule is placed on KCNM (FM) 10% additional discount Is earned on billing of each station. ER 4/12/67 -Reed 4/12/67 PER YR: - 1 min 30ese10see 1 tl.._.._.._._.. 1 z..._._._ z.....-_ u..._._._ , tl.._.._ z.._..._ tl z PROGRAM PER YR: Ix ItMx 158x 260x 1/4 hr -.._._ min _...._..._ CLAYTON Union County -Map Location H-1 KLMX 1950 Media Code Ari-Ne-Mex Broadcasting Corp., Box 547. Clayton, N. M Phone President -Arthur Jernigan. General Manager -Grover T. Jones. Seq.-Treas.-D. W. Laughter. George T. Hopewell, Inc. 1,000 w. days, 250 w. nights; 1410 kc. Operating schedule: 6:00 am -10:00 pm weekdays; 8:00 am -4:00 pm Sun. MST. 15% on net time: no cash discount. 5. GENERAL ADVERTISING Sea coded regulations General: la, 2a, 2b, 3a, 3b, 3d. 4a. 9d, 5, Sa, 7a, 8. Rate Protection: 10a, 11a, 12a, 13a, 14a, 15a, 15b. Basic Rates: 20b, 21a, 22b, 231, 29b, 25a, 26, 27, 28b. 28e, 29a, 30, 32b. Contracts: 40b, a, 94b, 45, 96, 48, 49, 51a. sib, 51c. Comb.; Cont. Discounts: 60d, 60e, 60f, 60h, 601, Isla. ß1b. 62d. Cancellation: 71b, 72, 73a, 73b. Militated with KBS Radio Network. Rates effective - Rates received November 12, Class A-6:00 am -6:00 pm. 1 min 30 sec 20 sec 1 ti... _.._...._ ti_._..._._._..._.._..._._..._ tl...- _._._.._._._._ tl t..._ ti...._..._ W tl..._-..._._.._..._. _ ti..._._._......_...-.._ tl..._.... _.._.-._ PROGRAM I hr 1/2 hr 1/4 hr 10 min 5 min 1 u..._...._._ tl..._..._..._..._ ti ti II ti _.._ tl _ tl._ ti..._ CLOVIS (z AM; 1 FM) Curry County -Map Location H-3 See SItDS consumer market map and data at beginning KCLV 1952 Media Code New -Tex Broadcasting. Box Thorton, Clovis, N. M l'hone (This listing continued on next page) 590 Spot Radio Stations November 1, 1968

78 Clovis -K C L V -Continued President -Odle Echols Sr. General Manager-Odis Echols. Jr. National Sales Manager -Glenna Tinkler. Gill -Pert, Inc. Southwest -Mario Messina Company. 1,000 w. days, 250 w. nights; 1240 kc. Non -directional Operating schedule: 24 hours. MST. 15/0 time and talent: payable when rendered. General: la, 2a, Sb, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10e, 11e, 12c, 13e. 14e. Basic Rates: 20b, 21b. 21d, 22b, 23a, 24a. 24b, 24c. 28b, 28e, 29a. Contracts: , 42a, 44b, 45, 48, 47a. 48, 51a. Comb.: Cont. Discounts: 60a, 00h, 601, 82b. Cancellation: 70e. 71a, 73a. Prod. Services: 82. Affiliated with American Contemporary Network. Member: A11 New Mexico Network. Ratea effective July 1, MTNUTE 1 ti _ tt.._..._..._..._ U.._..._ _._..._ ti.._.._._...._ ? ti ti...._..._._ PROGRAM 1 ti 28 ti 52 ti 104 ti hr....._ /2 hr..._ /4 hr min e KICA tt Media Code Clovis Broadcasters. Inc., Box K, 1000 Sycamore St.. Clovis N. M Phone Manager -B111 Torbei. Operations Manager -Jerry Welch. Sales Manager-Thieh McEvoy. Sava 111 /Gates. Inc. Mountain States -Bob 111x Co., Inc w.: 980 kv. Directional -night only. Operating schedule: 5:10 am -midnight. MST. 154 on station time: nn rash discount. 5. GENERAL ADVERTISING See eoded regulations General: la. 2a, 3a. 3b, 4a, 9d, 5. 6a. 7a, 8. Rate Protection: 10h, 11h. 12h, 13h, 14h. Basic Rates: 20a. 22a. 22h, 23a, 25a, 26, 28a. Contracta: 40a. 42h. 45, 47a, 48. Comb.: Cont. Discounts: 60a. 61c. 62b, 62e. Cancellation: 70a, 70e R. Rates effective February (Card No. 9.) recd received March min 30 see 1 min SO sec 1 tl..-..._._ t e 26 ti tt ti PACKAr-tr PLANO WEEKLY SATURATION PACKAGES 1 min 30 sec 1 min 30 see 12 ti.._ Rn tt_ ti......_ U ti 4.3n PROGRAM (5:30 am -10:00 pm daily: 7.00 am pm Sun) 1/2hr 1/4 hr ln min 5min 1 ti ,.._ men t t _.._..._ tt......_.._..._ no ti._ _..._ Finn 158 ti._..._ ti SPECIAL FEATI'RVO NEWSCASTS 5 -minutes on the hour......_.. - e.nn 5 -minute News _ On 10 -miroite News _..._ minute Newe 211. nn 3 -minuits weether at : minute Market report 8.00 KTQM (FM) 1963 R A B Media Code Norman E. Petty. Box Main St., Clovis. N. M Phone Po Owner -Norman Petty. Gent Mgr. 4e Mrk't Dir. -It. F. (Bob) Park. Program Director -Bill Ferris. Norman Petty Agency. Inc. FRP w.: 99.9 me. Operating schedule: 24 hours daily. MST. An'n^ns ht ft. above average terrain. 15/11: capable when rendered. General: la. 2a. 3a. 3h. 4b, 4d, 5, 6a, 7a, 8. Rate Protection: 12h. 13b. 14h. Basic Rates: 12a. 22h. 23a. 29a, 28, 28b. Contracta: 40a Comb.: Cont. Discounts: 60a. 62b. Cancellation: 70a, 70-71e F.ff Recd 8/27/67. (within 30 days) PER SPOT: 5 ti 20 t1 30 ti 60 ti 90 ti 30 sec S^Er'IAL PACKAGES (3 consecutive months) A. 30 ti, ea 1.25 R. 50 ti, ea 1.00 In event of cancellation, billing at regular rate. 8. PHI/DRAM 1/4 hr on a monthly basis 60.00, 3 month basis PARTICIPATING PROGRAMS Cannon Hour am. 1/4 hr on monthly basis month basis In event of cancellation billing at regular rate. NEWSCASTS 1-1/4 -hr newscasts per day, 3 spots per newscast, _'I mo 2 me 3 mo 6 day per wk, per m o_..._..._._ Cancellation and billing made at regular rate. NEWSCAST PACKAGES PER MO: Imo 2 mo 8 mo 20 ti, 3 per wk..._ _ I mo ti, 2 per wk _..._ DEMING Luna County -Map Location E-8 Bee SRDS consumer market map and data at beginning KOTS 1954 Media Code Luna County Broadcasting Co., Box 470. Deming. N. M Phone (Area Code 505) General Manager -Robert W. Tobey. 250 w. days: 1230 ke. Operating schedule: Sunrise -sunset. MST. 15/0 time only: 15th of following month. General. la. 2a. 3a. 4a. 9d. 5. 6a, 7a, 8. Rate Protection: 10a, lia. 19a. General: la, 2a, 3a, 4a. 4d. 5, 6a, 7a, S. Rate Protection: 10a. lia, 14a. Basic Rates: 23a. 29h. 28, 28a, 29a. Contracts: 40a Comb.: Cont. Discounts: 80b. Cancellation: 71a. 73a. Affiliated with American Entertainment Network. Rates effective February Rates received January /PROGRAM RATES hr. hr. hr. min. min. (1 1 time _. 40. en ?8 times n times.-_ times A times (1 30 seconda or less. ESPANOLA Rio Arribo County -Map Location F-2 KDCE I1392 e Media Cede Valley Broadcasters. Rex 139. Eanannla Studios. Espanola, N. M Phone Other office: Box Osage Ave., Santa Fe, N. M. Phnne (900.1 R ravel mgr. -George Gonzales. New York, Chicago, Detroit -Gill -Perna, Inc. Los Angeles -Hugh Wallace Company. Mountain states -Bob Aix Co.. Inc. South -Marto Messina Company rv. dopa: 070 kc. Nen-direMtonal. Operating schedule: 4 am -local sunset. MST. 15/0: time only. General: la. 3a. 3h. 4a. 5, 6a, la. Rate Protection: 10h. 11b. 12h. Basic Rates: 22a. 22h. 24h. 25a, 28a, 29a. Contracts: 40a. 42a, 45, a. 48. Comb.: Cont. Discounts: Boa. 61a, 61b, 61c, ß2b. Cancellation 70a. 70e. 71a, 73a. Spanish language stetlnn, nn charge for translation. Eff Rec'd 1/21/63. Ix 26x 52x 156x 260x 1 min PAtIKAInE PLANS 10tí Ea 4.25 FARMINGTON 312x (CR) (3 AM) Sar Juan County -\Inn Location 11.^ See SRDS concomer market map and data at beginning KENN 1951 e Subscriber to tit. NAB Radio Code Media Cade Kenn -Land Broadcasting Inc W. Apache St.. Farmington. N. M Phone KENN: Programmed for general interest. AIR PERSONALITIES handle all segmente. NEWS: 5 min network news on hour with 15 min news 7:30 am. noon & 8 pm. SPORTS: live coverage of university basketball and football games plus local sports coverage. MUSIC: middle-of-the-road. RELIGIOUS: Sun mornings. Navajo Indian language broadcast 5-8:15 am M -Sat. Contact Representative for further details. Rec'd 2/14/88. General Manager --C. O. Kendrick. Station Manager -Bob G. Williams. Edward Petry & Co., Inc. 5,000 w. days; w. nights; 1390 ke. Directional -nights. Operating schedule: 4:00 am -11:00 pm. MST. 15/0 time and talent: 10th of following month. 5. GENERAL ADVERTISING Seo coded regulations General: la, 2b, 3a, 4a. 5, 8a, 7a. Rate Protection: led. 11d. 14d. 15a. 15h. Beale Rates: 20a, 2013, 21a, 21b. 21e. 21d. 220, 22b. 23a, 23b, 24b, 25a, a, 28e, 29a. 32b. Contracts: tl'.*47e, 51a. Comb.: Cont. Discounts: 00h: Cancellation: 70a. 79c, 71a, 72, 73b. Peed. Services: Affiliated with American Information Network. Member: The Intermountain Network. No. 9 Eff 8/1/08-Rec'd 11/7/66. 1 min or 100 wds or less: 1 z x..._.._..._ x 6.37?00 z.._ x z..._-.._..._ x z 5.20 SATURATION ANNOUNCEMENT A --Man then Sat 7-9:30 am & 4:30-7 nm. PER WK, EA: 12 ti 18 ti 24 ti 30 ti 36fí 1 min _ ,40 30 see PROGRAM I hr 1/2 hr I/4 hr 10 min 5 min I x n x o......_... 4R x ^R0 x x x e KRZE In n media (cede n 11 on Boyd Whitney. dim KRZE Radio. Box B W Mein, Farmington, N. M Phone RRRE: T'rnsrammed for general interest. AIR PER- SONALITIES handle all aee'nenta. NEWS: 5 min every hour. lo min news 1e:30 pm. SPORTS: broadcast. Retires 8:45 am em. 5:45 nm. Cnuntry and western music. RELIGIOUS: programs 7:30 am Run. Reed 7/14/67. Own'r & Gen') Mgr. -Boyd Whitney. 5,000 te. daps: 1200 lee. Onersting Schedule: 5.00 am -local sunset. 15w on station time n NAB Bunn Code Advertising Standards apply. (lenient: 1h. 2h. 2a. 4R. 4c. 5. tie. 7h. 8. Rate Protection: Ich. 11h. 12h. 13h. 14b. Basle Rotes: 20h. 22h. 24b 28b, 28c. Contracta b. Comb.: Cont. niscottnta: 601, 62d. re.^ellnttnn Affiliated with American Entertainment Network. T'ME RATES 'Retell effective May 1. long. Rates received May SPOT ANNOUNCEMENTS nos 30 -SECOND ANNOUNCEMENTS 1-10n t1.._.._ ti..._..._..._ ft ft ti or more ti..._ m1nuta-.73 additional ner spot on applicable 80 - second frequency rate. KWYK 1957 e'edta redo Basin Proedcnattng Co.. Petroleum Cleh Plaza Bldg.. Farmington, N. M Phone I.OERrn e l M on n eo rim Gober. 2. PEPPEOENTATIVES Gon- Pall -s company. S. FACILITIES 1 nun days: 9110 kr. Non-dtreetinnsl. (1---"n..alad+n dne a.m. to local sunset. MST. lee an time only: no cash discnnnf. 5. GENERAL ADVERTISING See eoded regulations NMI Rod's cede 4dverti-tug Standards aunly. General: la. 2a. 2h, 3a, 3h. 3d d. 5. 6a. 7a, 8. Rate Prntertienr 10e. l'a. 17', a, 15a, 15b. Pavin Rates 205, b. 24b. 24c, 25a. Contracte: 46. Rates effect ter Oe'nher Rates received Remember SPOT ANNOUNCEMENTS l'or.reek Faeh Each 1 minute a nn 25 times.._ 4.50 S time, n times _ n time Sn times Nmra n en 90 3n.aecnnd enta-'s't of ennlleable minute rate. 10-recnnd ID's -504 of applicable minute rate. NEIISCA STS (0) (f) (1 (t) 1 time time times almea time,... R.nn 6 50 t1 Newa an the hnur-5 minutes. it) News headlines on the 1/2 hour -3 minutes. GALLUP NEW MEXICO (2 AM) McKinley County -Map Location D-2 KGAK 1945 e Media Code Gallup Broadcasting Co., Gallup, N. M Phone Pres. & Gen. Mgr. -Tack B. Chapman. New York. Chicago, Dallas, Los Angeles and Ban Francisco-Savalli /Gates. Denver -John L. McGuire & Co. 5,000 w. days; 1,000 w. nights; 1330 kº. Directional -nighttime only. OperatipmSunn.g schedule 6 am -11 pm Mon thru Sat; 7 am % on net time only. General: la, 2a, 3a. 4a, 9d, 5, Rate Protection: 10b. 11b. 12b. 13b, 14b. 18. Basic Rates: 20a. 20h. 21a, 21h. 22a, 22b, 23a. 24b , h, 28e, 29a, 30, b. S3a. Contracts: 40a b, 42d, 44a. 44b, 45, a a. Comb.: Cont. Discounts: Bob, 60d, 60e, 60f, a. 81h. 82b, 62d. Cancellation: 70a, 70e, 71a, 72, 73a, 73b. Prod Services: 80, Bates effective August (Card No. 3.) Rates received July 1, min. or less *_ Minute or Less Per week: n..._ _.. _ IOs timtimees......_... _....._.._ times times times _..-..-_ times._ second ID's -50% applicable minute rate (English only). 8. PROGRAM 1/2 boor...._ minutes /4 hmtr Foreign Language Programs -"Original Navajo Indian Hour." 1:00-4:30 pm Mon thru Sat. Minimum spot In Navajo. 1 minute applies regardless of length of commercial copy. Regular rates apply to indien language broadcasting. e KYVA 1959 Media Code The Tiandel Cerporettnn. 306 South First, Drawer K. Galion. N M General Manager -Ray Randel. Station Manager -Robert J. Barnett. Cemmeretal Manager -Sam Lombardi. Hal Holman Company w. days. 250 w. nights: 1230 kc. Onrr-tins,ehodntn 4.45 sm -11:00 pm n rash dismnnt 5. GENERAL ADVERTISiNG See coded regulations General: la. la. 4a. 5, 60. Basic Rates: 23a. 24h. Contracts: 40a, a. 46. Comb.: Cont. Discounts: 60d. 00h Cancellation: 73a. Prod. Services: 82. Affiliated with Americen Information Network. Rotes effective July Rama received.lune /PROGRAM RATES 1/2 hour minutes_ /4 hour _..._ minute or less minutes..-._ Only minute announcements are available in Navajo or 7,nni langnaee. WF,EKT.Y ANNOUNCEMENT PACKAGE RATES 10 per week. each _ or more per week. 20 per week. each each per week. each n -second announcements take 75% of earned minute rate le -second ennnttneements take 50% of earned minute ra'e. GRANTS Valencia County -Man Location E-3 See SUllO e n.nmer market man and data at beginning KMIN 1,1,0 e meals Cede '0 KMIN. in'.. Box 980, Grants. N. M. General Manager -Bernie Roams. (Thin listing continued on next page) November 1, 1968 Spot Radio Stations 591

79 NEW MEXICO Grants -K M I N -Continued w.: 980 kc. Operating schedule: 6:00 am -local sunset. 15%: no cash discount. General: la, 2b, 3a, 3b, 9a, 4c, 5, 8a. Rate Protection: 10c, llh, 12c, 13c, 14c, 15h. Basic Rates: 21c, 23a, 25a, 26, 28b, 28e, 29a, 30, 31, 32a, 33b. Contracts: 40a, 41, 42a, 42c, 43, 99b, 95, a, 48, 51a, 51b. 51e. Comb.; Cont. Discounts: 60a, 604, 60c, 801, 61a, 61c, 62a. Cancellation: 70h a, 72, 73b. Rates effective July 1, Rates received July /PROGRAM RATES hr. hr. hr. min. min. gee. 1 time times times times times times times Spanish and Indian language -Regular rates apply. Limit on number run each day. HOBBS (2 AM; 1 FM) Lea County -Map Location H-5 See SItDS consumer market map and data at begin - ring o.' the State. KHOB 1954 N. n Subseriber to the NAB Radio Code Media Code Permian Basin Radio Corp.. West Bender Blvd.. Box 90, Hobbs. N. M Phones Pres. & Gen'l Mgr. -Charles R. Scott. Gí11 -Perna, Inc. Mario Messina Company se. days; 1390 kc. Operating schedule: 5:00 am -sunset. MST. 15/0 net charges for time; payable when rendered. 5. GENERAL ADVERTISING See ceded regulations General: la, 2a, 3b. 4a. 4d, 5, 8a, 7h, 8. Rate Protection: 10e. 11c. 12c, 13e. 14c. Basic Rates: 20b. 21b, 21d, 22h, 23a, 24a, 24h, 24e, 28b, 28c, 29a. Contracts: 40a a, 44b, a a. Comb.: Cont. Discounts: 60a, 60h, 601, 62b. Cancellation: 70c. 71a, 73a. Prod. Services: 82. Member: All New Mexico Network. Rates effective January Rates received December /PROGRAM RATES 1 lit 1/ hr. hr. hr. min. min. sec. 1 time times times times 40.0n times times times SATURATION PACKAGE Per week: I min. Per week: 30 sec. 12 spots -..._ spots..._...._ spots..._..._ spots_ spots spots.._ QUICKIES 12 times times 18 times times times K H O B -FM 1965 Media Code Permian Basin Radio Corp.. Box 40. West Bender Blvd., Hobbs. N. M Phones Pres. & Oen'l Mgr. -Charles R. Scott. Gill -Perna, Inc. Mario Messina Company. ERP w.: 95.7 mc. Operating schedule: 15/0 net charges for time; payable when rendered. 5. GENERAL RATE POLICY No. 1 Eff 8/7/65 -Reed 8/1/66. Ix 52x 152x 312x 1 min PROGRAM Ix 52x x 1 hr /2 hr /4 hr KWEW 1938 Media Code Box 777, 1515 N. Del Paso, Hobbs, N. M Phone Manager -Barry McAdams. Sales Manager -Phil C. McGee. Southwest -Riley Representatives w.; 1980 kc. Directional -nighttime only. Operating schedule: 5-00 am -midnight. MST. 15% on time only; no cash discount. 5. GENERAL ADVERTISING See Boded regulations General: lb, 2b, 3a, 3d, 4a, 5, 6a, 7a, 8. Rato Protection: 10a, 120, 13a, 14a. Basic Rates: 20h, 21h, 21d, 22a, 22b, 23h, 24h, 25e, 26, 28h, 28c, 29a, 30, 32a. Contracts: 40a, 44a, 46, 97a, 98, 50, 51a, 51b. Comb.; Cont. Discounts: 60d, 60e, 60f, 60h, 601, 81a, 61h. Cancellation: 70a, 70c, 71b, 72, 73a, 73b. Member: Country Music Network. Rates effective Rates received January 30, /PROGRAM RATES 1 1/2 1/4 5 1 Station hr. hr. hr. min. min. break 1 time._ tintes times times times times times times SATUIIATIOír PACKAGE 10 spots weekly -one-time rate less 40%. 20 spots weekly -one -lime rate leas 45%. 30 spots weekly -one-time rate less 50%. LAS CRUCES (2 AM) Dona Ana County -Map Location E-6 See SIMS consumer,harket map and data at beginning KGRT 1955 Subseriber to the NAB Radio Code Media Code Chaparral Broadcasting Services. Inc.. Box 968, Las Cruces, N. M Phone Pres. & Gea l Mgr. -Gerard Martin. Gill -Perna, Inc. Southwest -Mario Messina Company w. days: 570 kr. Operating schedule: 5:29 ant -local sunset. MST. 15;0. 5. GENERAL ADVERTISING See coded regulation General: la, 2a, 3b, 4a, 4d. 5. 6a, 7h, 8. Rate Protection: 10c, Ile. 12c, 13c, 14e. Basic Rates: 20h, 21h, 21d, 22h, 23a, 24a, 241, 24c, 28h. 28c, 29a. Contracts: 40a, 41, 42a, 44b, 45, 46, 47a, 48, 51a. Comb.: Cont. Discounts: 60a, 60h, 601, 62b. Cancellation: 70e, 71a. 73a. Prod. Services: 82. Affiliated with NAM Radio Network. Member: All New Mexico Network, National Agitadlo Groups. Inc. No. 4 Elf 10/1/68-Rec'd 10/3/68. Ix 26x 52x 104x 312x 520x 1 min sec 10 sec SATURATION PLAN 10ti 14 ti 25 ti 1 min sec 10 sec PROGRAM Ix 26x 52x 104x min KOBE R A B Media Code Las Cruces Broadcasting Co.. Drawer X, Las Cruces. N. M Phone KOBE: Programmed for general interest. AIR PERSONALITIES handle all segments. FARM: 6-6:30 am. 12:30-1 pm interviews, markets. weather, county agent reports. NEWS: 30 min blocks at 7 am, noon, 5 pm, 15 min at 10 pm, 5 min on hour and half hour. 2 man news staff. Women's interview 8:30-9 am M -F. SPORTS: 5 min report daily. Live play-by-play all local high school and local university football and basketball. 3 man sports staff. MUSIC: middle-of-the-road. Spanish language 7-10 pm Sun -F. Contact Representative for further details. Recd 8/29/67. Pres. & Gen'] Mgr. -Walter L. Rubens. Mountain States -Bob Big Co.. Inc. 250 w.; 1430 kc. Operating schedule: 5:00 am -11:00 pm Mon thru Bat. 7:00 am -11:00 pm Sun. MST. 15/0; 10th of month. General: la, 2h, 3a, 4a, 5, 6a, 7a, 8. Rate Protection: 10g, 12g. 14d, 150, 16. Basic Rates: 20a, 24h, 24e, 28a, 29a, Contracts: 40a, 41, 92a, Ta, 51a. Comb.; Cont. Discounts: Bob, 60e, 61a. Cancellation: 70a, 70c, 71a, 73b. Rates effective January 15, Rates received December () (t) () (t) 1 ti ti..._..._ ti ti ti PER MO: 30 ti ti ti tí..._.._ ti PER YB: 156 ti ti ti ti..._ () 1 minuta or 150 words. (t) 30 seconds or 75 words. 10 seconds or 25 words, ea combinable PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min Flat Discounts 26 ti 5% 104 ti 15% 52 ti 10% 260 U..._.._.._..._. 20% TOTAL INFORMATION NEWS Ea Per mo 1/4 hr fixed Mon thru Sat Alternate min fixed Mon thru Sat Alternate min fixed Mon thru Sat.._..._..... _ Alternate HEADLINES per day, per mo per day, per mn LAS VEGAS San Miguel County -Map Location G-2 See SRDS ronsumer market map and data ning KFUN 1941 NAI at begin- Subseriber to the NAB Radio Code Media Code Roadrunner Broadcasting Company. Box 710, Lae Vegas. N. M Phone President -Merle H. Tucker. General Manager -Dennis D. Mitchell. Sovatil/Estes, Inc. 250 w.: 1230 ke. Operating schedule: 6:00 am -11:00 pm weekdays'; 7:45 am -11:00 pm Sun. MST. 15/n net on time: payable when rendered. 5. GENERAL ADVERTISING See ceded regulations General: la. la, 3a. 9a, 4d, 5, 6a, Ta, 8. Rate Protection: 15h. Basic Rates: 22a. 22h. 23a, 24a, 25a, 26, 28a, 29a. Contracts: 40h. 42h a. 46. Comb.: Cont. Discounts: 60c. 61a. 61b, 61e, 62h, 62e. Cancellation: 70a. 70c, 71a. 73a. Affiliated with American Entertainment Network. Rates effective November (Card No. 2.) Card received September 29, min _..._.._ ti ri _ ti tl ti & 30 sec -75% applicable I -minute rate. 10 & 8 sec --50% applicable 1 -minute rate. 8. PROGRAM 1/2 hr min /4 hr Newscasts -Regular rates plus 10%. KRSN KRSN-FM NOTE: KRSN-FM is no longer sold in conjunction with KRSN and will now be listed separately. LOS ALAMOS (1 AM; 1 FM) Los Almos County -Map Location E-2 See SItDS consumer market map and data at begin-` oing KRSN 1949 R A B Subseriber to the NAB Radio Code Media Code Community Broadcasting Co.. Box 749. Los Alamos, N. M Phone Owner -Manager -Darrel K. Burns. South -Mario Messina Company. 1,000 w. days, 250 w. nights; 1490 kc. Operating schedule: 6 am -11 pm. MST. 15/0 time only: payable when rendered. General: la, 2a, 2h, 3a, 3c, 3d, 4h. 5, 6a, 8. Rate Protection: 10a, lia, 12a, 14a. 15b. Basic Rates: 21a, 21h, 214, 22a, 22b, 29b, 25a, 28, 28a, 28c, 29a, 33c. Contracts: 40a, 41, 42h, 424, 49h, 46, 4Ta, 48, bb. 51b. Comb.; Cont. Discounts: Bob, 60f, 301, 61a, 61b, 61e. Cancellation: 70b, 70e, 71a, 72, 73a, 73h. The following rates for advertising Include 63% for air time and 47% for production and service. Eff 5/1/55 -Reed 4/29/55. Ix 52x 104x x 1 min Sta brk WEEK 10 ti -156x rate. 30 ti rate. 20 ti rate. 8. PROGRAM Ix I3x 26x 52x x 312x 1 hr /2 hr /4 hr min min ) KRSN-FM 1955 Media Code Community Broadcasting Co., Box 749, Los Alamos, N. M Phone Owner -Manager-Darrell K. Burns. South -Mario Messina Company. ERP 4,900 w.; 98.5 mc. Stereo. Operating schedule: 6 am -11:15 pm. MST. 15/0 time only; payable when rendered. See KItSN listing for coded regulations. ER Iteé d 5,13/68. Ix x 1 min or less PROGRAM Ix 52x 3I2x 1 hr /2 hr min LOVI NGTON Lea County -Map Location H-5 See SRDS consumer market map and data at begin - sing KLEA 1952 Media Code Lea County Broadcasting Co., Drawer 877. Lovington, N. M Phones , President -Iva Lea Warley. Vice-Pres. & Gen'l Mgr. -Hoyt Caldwell. Assistant Managers -Lynn Rube, James Rhea. 500 w. days; 630 kc. Operating schedule: 5:00 am -locas e,.nset. MST. 15N. NAB Radio Code Advertising Staddards apply. General: la, 2a, 3a, 4a. 5, 6a, 7a. 8. ]rate Protection: 10e, 11g. 12g. 17e. 14g, 15b. Basic Rates: 20b, 21a, 22a, 23a, 24b, 25a, 28h, 29a. 31, 32a. Contracts: 40a, a. 47a, 48,.í1a, 51c. Comb.: Cont. Discounts: 60b, 60d, 61a. 61b, 62d. Cancellation: 70a, 70c, 73a. Prod. Services: 80. Special short term spat saturation rates on request. [fates include 10% transcription and news premium fees. Rates effective Rates received April I ti 26 ti 52 ti 156 tl 312 ti 1 min sec words PROGRAM 1 hr 1/2 hr 1/4 hr 5 min 1 ti tl ti......_ tl ti A PORTALES Roosevelt County -Map Location H-4 See SIDS consumer market MAD and data at beginning KENM 1950 Media Code Portales Broadcasting Co.. E. Eighway 70. Portales, N. M Phone Pres. & Gen'l Mgr.-Wyeth Patterson. (This listing eontinued on next page) 592 Spot Radio Stations November 1, 1968

80 Portales -K E N M -Continued BavaW/Gates, Inc. 1,000 w.; 1450 kc. Operating schedule: 5 am -11 pm weekdays; 7 am -10 pm Sun. MST. 15/0 time only. Net 10th of month. 5. GENERAL RATE POLICY Eff 9/1/67 Recd 1/8/ SPOT ANNOUNCEMENTS Ix I9x 26x 52x x 260x 312x 1 min PROGRAM I hr I/2 hr 1/4 hr 5 min z _ z x _ z _...._._ z _ z -..._..._..._ RATON Colfax County -Map Location G-1 See SILDS consumer market map and data at beginning KRTN 5. GENERAL ADVERTISING See ceded regulations General: la, 2a, 3a, 4a, 5, 6a, 7b, 8. Rate Protection: 10g, 11g, 12g, 13g, 14g, 15a, 15b. Basic Rates: 20b, 21b, 22b, 23a, 24b, 24e, 28c, 29a. Contracts: 40a, 41, 42a, 44a, 46, 47a, 48, 51e. 51b. Comb.; Cont. Discounts: 60g, 601, 61a. Cancellation: 70a, 70e, 71a, 73a. Member: All New Mexico Network. Eff 12/1/56 -Reed 9/29/58. Ix x x 1 min.._..._ see.._..._ ti 12tí 18t1 24 t sea.._..._. -...r.._._.._._..._ PROGRAM Ix 28x 52x x 1 hr..._..._ /2 br /4 hr min._ G111 -Perna, Inc. Southwest -Mario Messina Company. Media Code Raton Broadcasting Co., Box 638, 1128 State St.. Baton, N. M Phone Owner -Jim Roper. Gen'! á Comm'! Mgr. -Jim Roper. George T. Hopewell, Inc. Mountain States -Bob Rix Co., Inc. 1,000 w. days. 250 w. nights; 1490 ka Operating schedule: 6 am -7 pm Mon thru Sat, 8 am - 5 pm dun. MST. 15%; no cash discount. General: la, 2b, 3a, 4a, 5, 6e, 7b, 8. Rate Protection: 10a, ila, 12a, 13e, 14a, 15e. 15b, Basic Bates: 20b. 21a, 21b, 21d, 22b, 23b, 24c, 25a, 28b, 28c, 30, 31, 33e. Contracts: 40a, 41, 94a, 44b, 46, 47a, 49, e. Comb.; Cont. Discounts: 60d, 60f, 60h, 60i, 61b. 62d. Cancellation: 71s, 73a, 73b. Rates effective January 1, Rates received January 29, Rev. (Rates) reed January 6, /PROGRAM RATES 1 1/2 1/4 5 1 min. hr. hr. hr. min. or less 1 time.-_ times_ times_ times_ times ROSWELL (4 AM; 1 FM) Chaves County -Map Location G-4 See SILDS consumer market map and data at beginning KBIM 1953 Media Code Taylor Broadcasting Co., Box 910, Roswell, N. M Phone KRIM: Programmed for adulte and teens. MUSIC 60%; features current hits 8 am -sign -off. NEWS 40%: local 15%, national and international 25%, plus local mobile unit coverage. News at :55 network, local and national headlines plus weather at :25. SPORTS: headlines at :15. Local high school broadcasts of football, basketball and baseball. Mobile unit reporta of track, wrestling and swimming. Local little league and Babe Ruth coverage in summer. Contact Representative for further details. Rec'd 8/23/87. Pres. & Gen'l Mgr. -W. C. Taylor. Manager -Lloyd Barham. Operations Manager --John King. Gill -Perna, Inc. Southwest -Mario Messina Company. Mountain States -Intermountain Network. 5,000 w. days, 500 w. nights; 910 ke. Operating schedule: 24 hours daily. 15% on time only; no cash discount. ERP w. (hertz.), 89,000 w. (vert.); 94.9 mc. Operating schedule: 8:15 am -11 pm daily. MAT. Antenna ht.; 1,600 ft.. above average terrain. 15% on time only; no cash discount. General: la, 2a, 3e. 4a, 5, 6a, 7b, 8. Rate Protection: 10g, 11g, 12g, 13g, 14g, 15e, 15b. Basic Rates: 20b, 21b, 22b, 23a, 24b, 24e, 28c, 29a. Contracts: 40a, 41, 42a, 44a, 46, 47a, 43, 51a, 51b. Comb.; COOL Discounts: 602, 801, 61a. Cancellation: 70a. 70c. 71a, 73e. Member: All New Mexico Network. Rates effective May 1, Rates received May 12, x 312x KBIM-FM 1959 Media Code Taylor Broadcasting Co., 308 N. Main St., Roswell, N. M Phone Pres. & Gen'l Mer. -W. C. Taylor. Manager -Lloyd Barham. Operations Manager -John King. B. SPOT ANNOUNCEMENTS 1 min 30 sec 1 min 30 seo 1 tl.._.._._._ tl._._ ti U-....._ U. _ ti..._ tl..._ KRDD 1963 G132 Media Code KItDD, Box 1815, Boswell. N. M Phone Owner -Reginaldo Espinosa. Sales Manager -Eduardo B. Letton East -Midwest -National Time Sales. Southeast -David Carpenter & Co. West -Harlan G. Oakes & Associates w.; 1320 he. Operating schedule: Daytime. 15%. General: 4e, 4c. 5, 6e. 7e. Rate Protection: lob. 11b, 12b. 13b. 14b. Basic Rates: 22b. 23a, 24a, 29a. Contracts: 40a. 48. Comb.; Cont. Discounts: 60b, Ola, 61b, 62b. 82e. Cancellation: 70a, 70e. 71b. 100% Spanish Programming; translation included. Member: National Spanish Language Network. Eff.-.._...Reed 3/28/66. 1 ti.._..._- _ U..._ tt._..,_._..._ ti..._ ti ANNOUNCEMENT PACKAGES PEIL WK: 5 ti tt-..._.-.,._ ti.._._.._ U.._ ti ti second announcements -50% of the applicable rate. 8. PROGRAM I hr 1/2 hr I/4 hr 10 min 5 min 1 x % /2% 158x-50% % % 260x-25% NEWSCASTS PER MO: 5 minutes daily 10 minutes daily-_..._..._.._-. 15 minutes daily..._ KRSY Nan Media Code John Burroughs, Box 1981, Roswell, Phone General Manager -Bob Lunfngham. Adam Young, Inc. 1,000 w. days, 250 w. nights; 1230 he. Operating schedule: 24 hours per day. 15%. no cash discount. General: la, 3a, a. 4c, 5, 6e, 8. Rate Protection: 10b, b. Basic Rates: 20a, 22a, 23a, 24a, 28b, 29a. Contracts: 40a. 45, 46. Comb.; Cont. Discounts: BOa, 61a, 61b, 62b. Cancellation: 70e, 70e, 71b, 73a. No. 3 Eff 11/15/67 -Reed 10/30/67. Traveling Times -6-9 am, noon -1 pm & 4-8 pm. ROS Times -6 am -7 pm. TRAVELING TIMES Ix x 500x 1000x 1 min sec ROB TIMES 1 min sec ROS 10 DAY PLANS 25tí 40t _ min 30 sec ID's: 50% of 1 -min. ID's combine st rate of 2 ID's equal 1 -min for discounts. Night Rates: 50% of applicable rate. KSWS 1965 Nan Media Code John A. Barnett Estate, Box 870, 1717 W. 2nd St., Boswell. N. M Phone TWX PERSONNEL General Manager -John A. Barnett, Jr. Manager of Broadcasting -Paul B. McEvoy. John C. Butler Co., Inc. 50,000 w. days; 10,000 w. nights; 1020 kc. Operating schedule: 24 hours daily. MST. 15/0 on time only. General: la, 2a, 2b, 5e. 3d, 4a. 9d, 5, 6a, 7b, 8. Rate Protection: 10c, 11e. 12e, 13e, 14e, 15a, 15b, 16. Basic Rates: 20b, 21e, 21e, 21d, 22a, 23a, 24e, 25e. 26, 27, 28c. 29b. 33e, Contracts: 40a, 41, 44a, 45, e, 48, 5Ia, 51c. Comb.; Cont. Discounts: 60f, 80h, b, 82d. Cancellation: 70a, 70e. 71a, 72, 73b. Prod. Services: Affiliated with NBC Radio Network. No. 4 Elf 2/1/68 -Bees 2/28/68. AA -Mon thru Sat 7-8:30 em. A -Mon thru Sat 6:30-7 em, 8:30-9 am, noon -1 pm & 5-8 pm. B -All other times. LASS AA Ix 50x 1 min /30 ser..._._. _ sec _..._._.._ /30 sew sec... _ )/YRU I DOSO Lincoln County -Map Location F-4 N. M See SItDS consumer market map and nine 100x min. 5.25CLASS 4.75B /30 sec_ mia /30 sec._..._ sec_ min /30 sec sec _...-_..._. _ min /30 sec PROGRAM Ix x 1/2 hr.._..._ /4 hr... _ min..._ min /2 hr /4 hr mia min _ /2 hr_ /4 hr n mi._ min All spots and programs may be mum discounts. NEW MEXICO KRRR 1959 data at begin- Subseriber te the NAB Radio Code Media Code Sierra Blanca Broadcasting Co., Box 39, Ruidoso, N. M Phone Owner -Ed Hyman. Program Director -Marion M. Hyman w. days, 250 w. nights; 1340 he. Operating schedule: 16 hours daily. MST. 15% on station time only; no gash diamant. General: le, 2b, Sa, 4a, 5, 6a. 7b. Rate Protection: 10e, 11e, 12e, 13e, 14b. Basic Rates: 20b, 21b, 24b, 24e, 25a. 280, 29a, , 33b. Contracts: 40e, 42b, 44a, a, 49, 51a.. Comb.; Cont. Discounts: 60b, 61b, 62d. Cancellation: 70a, 70e, 71a, 72. Prod. Services: Affiliated with KBS Radio Network. Rates effective May 1, Rates received April 22, min 20 sec 1 min 20 see 1 U U U..._.._.._ e1..._-_ ti.-._.._.._ SATURATION SCHEDULE -3 days - PER DAY: 1 min 20 see -._...-_..._.. 15 U.._..._ PROGRAM 1 hr 1/2 hr 1/4 br 5 min 1 U. -._..._ U_._..._..._ U._.._......_ , U_...-_._ U_.._.._....._,._ SANTA FE (3 AM) Sante Fe County -Slap Location F-3 See SItDS consumer market map and data at beginning KAFE 1966 Media Code KAFE Radio, Box 4097, Lower Agua Fria, Santa Fe, N. M Phone Owners -Guy Christian, Mackie Gonzales. General Manager-Blackie Gonzales. National Sales Co-Ordinator-B. R, Gonzales, Grant Webb & Company, Inc. 5,000 w. days; 810 ko. Operating schedule: Sunrise -local sunset. MST. 15%; billa rendered 1st, payable 10th. General: la. 2b. 3a, 3b. 3d, 4a. 4d,5, 8a, 7a. 8. Rate Protection: 10b, llb, 12b, 13b, 14b, 15a, 156, 16. Basic Rates: 2ob. 21a, 21b, 22a, 22b, 23a, 24a, 24b, 24e, 25a, 28, 28e, 29e. Contracts: 40a 41, 42b. 42d. 45, 46, 47b. 48, 51e Comb.; Cont. Discounts: BOb, 60d. 60f, 60h, Cancellation: 70a, 71a, 72, 73a, 73b Prod. Services: EH 5/1/68-Rec'd 5/15/ ti 15 ti 20 ti DRIVE TIMES -6-9 AM, NOON -1 PM, 3-6 PM I min 30 see I min 30 see _ z...._ x z _ x..._ z,_.._ _.._.._ ALL OTHER TIMES -ROS 1 z z._ z._.._.._..._ z.. 4, _ z_._ sea: 50% of applicable 1 -min. I58x 260x 365x DAY PLANS -ROS ti 50 ti 75 ti min..._._.._.-_ sea..._..._ sec: 50% of 1 -min combined for maxi ti 200 tl KDCE ESPANOLA City of license, Espanola, N. M. Santa Fe -Box 2068, 1300 Osage Ave., Santa Fe. N. M. Phone See listing under Espanola, N. M. (Santa Fe continued on next page) November 1, 1968 Spot Rodio Stations 593

81 NEW MEXICO ANTA ROSA SOCORRO TRUTH OR CONSEQUENCES Santo Fe -Continued KTRC 1946 Media Code Santa Fe Broadcasting Co., Inc., Box E. Marcy St., Santa Fe, N. M Yucca Pres. & Gen! Mgr. -Carl S. Goodwin. The Devney Organization. Inc. 1,000 w. days. 250 w. nights; 1400 Ica. Operating schedule: 5:80 am -11:00 pm Mon thru Sat: 7:00 am -11:00 pm Sun. MST. 15%; no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la. 2a, 3a, 3b. 4a, 9d, 5. 6a. 7a, 8. Rate Protection: 10b, 11b, 12b, 13b, 14b. Basic Rates: 20a, 22a. 22b, 23a, 24a, 241). 25a, a. 29a. Contracte: b , 475, 48. Comb.; Cont. Discounts: 60k, 61a, 01b, 61c. 62b. Cancellation: 70a, 70c. 71b, 73a. Affiliated with American Information Network. Affiliated with Keystone Network. Rates effective July 1, Rates received May 31, Rev, (eff. date) received October 18, min min. 10 or less sec. or less sec. 1 time times..,, times..._ times.._ times._ times_, Within any 7 consecutive days. Per week: 12 announcements -base rate less 30%. 18 announcements -base rate leas 40%. 24 announcements -base rate lesa 50%.. PROGRAM TIME 1 hr. 1 time..._ times times... 36, times threes times RATES 1/2 hr. 25 min min. min min KVSF 1936 Media Code New Mexico Broadcasting Co., Box 2407, 1718 W. Alameda, Santa Fe, New Maxie Phone , General Manager -Bruce Hebenstreit. Sta. & Nat'l Sales Mgr. -Romeo C. DI Lallo. Avery-Knodel, Inc. S. FACILITIES w.; kc. Operating schedules 20 hours daily. 15/0 time only; 10th of following month. General: la, 2a, 3a, 3b, 4a, 4c, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 22a, 22b, 23a, 24b, 25a, 26, 28a. 29a. Contracts: 40a, 42a. 45, 46, 47a. Comb.; Cont. Discounts: 60a, 60k, 61e, 1321). Cancellation: 70a, 70e, 71a, 73a. State Protection: 6 months, 1 year to continuous advertisers. Sold in combination with KGOM Albuquerque. N. M. See that listing for rates. Affiliated with MBS Network. No. 9 Eff 5/1/87 -Reed 4/3/67. AA -Mon thru Fri 8-10 am & 4-7 pm. A -Mon thru Fri 10 am -4 pm; Sat 6 am -midnight. B -All other times. MULTI SPOT PLANS 6tí AA _ 5.00 A _..._._-..._..._ 4.00 B -_... 2,25 52 consec Wks -10% discount. 12 IN TOTAL AUDIENCE PLANS (Fixed but Dreem12 ti) 18 ti PER W K: Plan 1-1/5 AA, A Plan 2-1/3 AA, A, B Plan 3-1/2 A. B..._..._ sec: 80% of 1 -min. 52 consec wks-l0% discount. Guadalupe County -Map Location G-3 KSYX 1960 Media Code KSYX Broadcasting Co., Drawer K, E. Hwy. 66, Santa Rosa, N. M Phone , General Manager -John Adams. Program Director -Dorothy Adams. Sales Manager -Bill Mann. Continental Radio Sales w. days; 1420 kc. Operating schedule: 6:00 am -local sunset weekdays; 6:00 am -local sunset Sun. MST. 15%; no cash discount. General: la, 3a, 9a, 5, 6a, 7a. 8. Rate Protection: 10b, 116, 12b. 13b. 14b. Basic Rates: 22b. 23a. Contracts: 40a, 48. Affiliated with KBS Radio Network. Rates effective July Rates received July 26, min 30 sec 1 ti.. -..,.-_ ti.._._ ti..-._..._ tl..._ minute announcement cr more every day for 1 year _......_..._ 1.50 ea second announcement or more every da" for 1 year ea 1 20 to 30 second announcement at every available atatlon break in any 1 day (guarantee Not available for political use. No discounts on satur- ation or package rates. MONTHLY SATURATION 100 SPOTS ea ea 1 mica._- -_ sec..._._.., sec._ PROGRAM 1 hr 1/2 hr 1/4 he 10 min 5 min 1 ti ti..._ ti,_..._..._ tí._...,...._ ti ti t _.-._ ti SILVER CITY 1 min 30 sec 103 t tt-_-... 2, ti._..._ and over Grant County -Map Location D-5 See SItDS consumer market map and data at beginning KSIL 1946 Media Code KSIL Inc.. Box 590, Silver City, N. M Phone KSIL: Programmed for general adult appeal. NEWS 23%: network, AP and local news editor. 15 min local, regional, national and international news at 7 am, 12:15 pm & 4:45 pm. All other newscasts 10 or 15 min on hour. SPORTS 4%: play-byplay of 2 high schools and university. Farm 1%. MUSIC 72%: middle-of-the-road 46%, standards 10%, showtunes 4%, country and western 6%, Spanish 6%. Contact Representative for further details. Reed 2/29/68. President -Dennis Behan. General Manager -Kent Roberts. Continental Radio Sales. I8t1 24tí ,000 w, days, 250 w. nights; 1340 ke Operating schedule: 5:95 am -10 pm. MST. 15% an station time; no cash discount. 24tí 30t1 5. GENERAL ADVERTISING See ceded regulations General: la, 3a, 9a, 5, 8a, 7a, Contracts: 45. Comb.; Cont. Discounts: 60a. 60f. Affiliated with American Information Network. Socorro County -Map Location E-4 KSRC 1958 Media Cede Socorro Broadcasting Co., Box 1277, Socorro. N. M Phone KSRC: Programmed for general interest, AIR PER- SONALITIES handle all segments. NEWS: 15 min at 7 am, noon, 4 pm -world, state, and national. News 5 min at :25. News 15 min local 7 am, & 1 pm. Women's talk M -W -F 9 am. 6:30-8:30 am breakfast show with 5 min farm news, general popular music. 8:30 am -noon country and western, 12:15-1 pm rock and roll, 1:15-2 pm rhythm and jazz. 2-3:30 pm middle-of-the-road. 3:30-6 pm rock and roll. 6 pm - sign -off all Spanish talk and music. RELIGIOUS: programming Sun mornings, general popular and semi -classic afternoons. Special events and sports be remote. Personality endorsements not permitted. Contact Representative for further detalle. Recd 7/13/67. Sta. & Geú l Mgr, -Walter Shrode. Gill -Perna, Inc. Denver -Bob Rix Co., Inc. South -Mario Messina Company. Southeastern -C. K. Beaver & Associates. S. FACILITIES w. days; 1290 ka. Operating schedule: 6:30 am -local sunset weekdays; 8:00 am -local sunset Sun. MST. 15% on time only; no cash discount. General: la, 2a, 3a, 3d, 9a, 4d, 5, 6a. 7a. Rate Protection: 156. Basic Rates: 20b, 21a, 22b, 23a, c, 26, 28a, 29a. Contracts: 40a, 41, 42a, 43, 44a, 44b, 47a, a. Slb, 51e. Comb.: Cont. Discounts: 60a, 60e, 61a, 61b, 62b. Cancellation: 70a. 70d. 71a, 73a. Eff -Rec'd 8/29/66. Ix 26x 52x 104x 156x 312x 1 min sec ti 24 ti 48 ti 60 ti 1 min 2, sec PROGRAM lx 26x 52x 1/4 hr min I04x x 3I2x Newscasts: 5 minutes sponsorship available at applicable rate plus 1.00 per broadcast. The Spanish Show -I-1/2 times regular rate. TAOS Taos County -Map Location F-1 KKIT 1961 Media Code SAM, Inc.. Box 685, N. Pueblo St.. Taos, N. M Phone TWX Pres. & Gen'1 Mgr. -Stephen A. Macheinski, Jr. Vice-Pres. & Prog. Dir. -Barbara C. Machcinskl. 1,000 w. days, 250 w. nights; 1340 kc. Operating schedule: 6:00 am -11:00 pm Mon thru Fri; 0:00 am -midnight Sat; 7:00 am -11:00 pm Sun. MST, 15% on time only; no cash discount. General: la, 2a, 3e, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: lob. 12b, 13b, 14b, 15e. Basic ltates: 206, 21b, 22a, 24b. 24c, 29a. 30, _b. Contracts: 40a, 41, 42a. 43, 45, 46, 47e, 51e, 51b. Comb.: Cont. Discounts: 80a. 60d. 80e. 60h, 601. Cancellation: 70e, 70e, 71a, 72, 73a, 73b, Prod. Services: 82. Affiliated with American Information Network. Member: Intermountain Network. 8- PROGRAM AA: 1/2 hr I/4 hr IO min 5 min 1 x_..._..._.. -._..-_.._ Rates effective December 23, x Rates effective September, Rates received March 14, x..._...,_.-,, Rates received October 4, : 1 z _...-.._.._ /PROGRAM RATES 1 1/2 1/4 5 1 min. 52 z.._ min 30 sec 1 min 30 sec hr. hr. hr. min. or less 280 x...._.._ ti tt.,..._ I time B: tl..._, times x _ ti times x tl..._.._ ti times x ti ti times Sierra County -Map Location E-5 See SRDS consumer market map and jata at beginning KCHS 1946 Media Code Bairdland Broadcasting, Inc., Box 351. Truth or Consequences, N. M Phone Manager -Nell R. Baird. Sr. Traffic & Prog. Dir. -Myrna Gault Baird. S. FACILITIES 250 w kc. Non -directional Operating schedule: 6:00 am -11:00 pm Mon thru Sun. MST. 15/0; payable when rendered. Contracts: 40a, 45. Comb.; Cont. Discounts: 601. All contracts subject to cancellation by either party on 10 days' written notice. Advertisers cancellation to be accompanied by full payment at earned rate. Frequency discounts will not be retroactive. Live announcements will consist of 125 words or less for 1 minute. Eff 1/1/67-Ree'd 3/8/65. PER YR: Ix 26x 52x 3I2x 624x I000x ,25-3 Days- -5 Da OR 30 SECONDS PER DAY: 5t1 10 ti 15ti Sti 6tri- 971 Total PROGRAM PER YR: Ix 26x 52x 1 hr /2 hr /4 hr _ mia x 624x 16, I000x Religious -156 time rate or earned rate, whichever is less. UCUMCARI Quay County -Map Location H-3 KTNM 1941 Media Cede Tucumcari Broadcasting Co.. Inc., :420 E. Highway 66, Box 668, Tucumcari, N. M Phone President -S. Joe Barnes. General Manager -S. Joe Barnes. Commercial Manager -Norman Stratton. George T. Hopewell. Inc. 1,000 w. days, 250 w. nights; 1400 kc. Operating schedule: Sun 7:00 am -10:30 pm; weekdays 5:30 am -10:30 pm. MST. 15/0 time only; 10 days. General: la, la, 4a. 4d. 6a. 7a, 8. Rate Protection: 10c, 11c, 12e, 13e. 14e. Basic Rates: 22b, 23a. 26, 28b. Contracts: 40e a. Comb.; Cont- Discounts: 60a, 62e. Cancellation: 71a. Rates effective January Card received December 3C, 1963, 1 min 30 sec 1 ti.-.-..,.-...-_ ti.._...._ ti,_....._ or more tl..._...-_...,......_..._ PROGRAM 1 hr 1 tl,., ti ti tl._ /2 hr 1/4 hr 10 min 5 min ) Spot Radio Stations Nosember 1, 1968

82 B D D F H H A I Leh /.o / SRDS I C me e bw Read figures in THOUSANDS I CITY POPULATION Consumer e h S c` Market Data 0 O O el With Daily Media. D Q O Without Daily Media. I E I I G I NEW YORK Symbols Designate Types of Media. *Newspaper - --e-radio `Television CANADA COUNTY NAMES ARE IN ITALIC TYPE 0... St. Albans CLINTON Designates Metropolitan Areas within this state Messena A*-- 4 A*-.- Malone Plattsburgh 'gdensburg Potsdam A"'` Lake FRANKLIN *- cts SCALE or MILES STaLAWRENCE Saranac Lake -we ; Burlington Champlain Applicable ro NEW YORK only -we.* Gouverneur Lake Placid JEFFERSON ESSEX Watertown Q L a LEWIS "' C HAMILTON 3 WARREN O* Rutland Rome : OSWEGO Glens Z D* Booneville Falls o Fulton ONEIDA Relnsen Z NIAGARA ORLEANS O* Lockport, Niagara Falls W*` Oit *Qc#a Saratoga prings 2 Rochester medina *. rondevuoit WAYNE FULTON B Idwinsville A Utic " 0 Gloversville l -,. * ' retonaveanda * *-' Herkimer- ` Newark N.Syrac4-f.. *o r#a-"*a *A SARATOGA onawanda GENESSE MONRO Johnstown Nentaa Qom' -w-*s{+.oneida B *A csamhe Little st O* ONTARIO Batavia Geneva e towage Z B FFALO *é- < Syracuse E. Syracuse Ilion Falls Amsterdam A*-+- U Aubur ONONDAGA MADISON henectady MONTOME' *, hoes Bennington e, 4 W N `,*-.. Lancaster Canandaigua erruyter Cherry s HENECTADY w Val ey Troy,3 D p De -Pew WYOMING.- ti G h l\ CAYUGA * 7 tir Lackawanna Z BristolrYATES...lens A Albany Cen{ 4 Wethersfield CortlandOTSEGO CHENANGO SCHOHARIE.i: *.e;( V ERIE r? * RENSSELAER s. Adams / --A* CORT 0nebnta ALBANY Norwich `4'4" Dunkirk STEUBEN I O*4 *0--.-*O LAND P 7 *A' Fredonia North CATTARAUGUS '/ 1 Bathr ALLEGANY O*- A SCHUYLER East Hornell.. '. tsheld Ithaca TOMPKINS GREENE COLUMBIA h DELAWARE Catskill Kea n I A *A Hudson Z.Great CHAUTAUOIJA Salamanca Corning(mira Horse eaes Endicott Johnson Erie -r *A Wellsville Barrington..*O Hts. O BROOME Walton *-.' «fe Jamestown O* ae A* ' Elmira l7 'J* * ADWegO IcHEmuNG Waverly Binghamton t Kingston Winced *A *O-. PENNSYLVANIA A*-- I * Hyde Park Curry Bradford é O* Sayre B Warren * USQUEHANNA liberty- UTCHESS ULSTER -, Wellsboro Kane WAS * 0 *-- " *3- ' ' Torrington Poughkeepsie a`:a Coudersport Towanda Ellenville SULLIVAN Beacon m tzt C3 - Newburgh :rewster -- Middletown putnam Port Jervis anbury Peekskil ORANGE ' wzsr[a Bridgeport MC l N isco,q -- Ew LANDtlssinin.pt scti /E Nyack SFr**,,,..4 rwalk tamford Port Chester eke s Hackensack amaro k Peekskill *\ Paterson )fk\c a* Huntin8ton to _ ROCK- LAND pricenew Cal 14e * SFr a alley. Nyack Hackensack O- * i' Yonk Paterson -._ * / Mt.V Jersey } city, Newark Ne * * W ES ICHEsrer 2 Mt Ruco _ *lining Tarrytown CD** Plains o*\ Part Chester rs //.* *Ce/Alimaroneck G <º ewr IN run- r \ Glen Cove Mineola c. ar.assu Cartha' v' f.,/ ( -a moi Huntington SUFFOLK Riverhead, oº Jersey City* Ticonderoga 6 f.s - v / SUFFOLK ML;eou * icksville te eins HEMPSTEgOt * Newark\:..v\ ÓÍr n- - Elizabeth arcnmono a ~* ag Harbr Abu* NEW YORK CITY egg INSET) AtIt111i1G Patchogue Hicksville' Bay -.A 011liit' Isd Babylm. p Bethpage Shore U * Y` A HEMPSTEAD Babylon Garden Cily gyp. Ó on* Stream Liederhurs *Ill \y Frepod.MasÿRe ElizalAth LYnbr ko Rakwlle LaP k Cente long Beach SCALE OF MILES a` NEW YORK CITY 0 e I t' 25 T0,{., Applicable to -we,* T NEW YORK CITY AND METROPOLITAN AREAS inset only. Copyright by Starlord Rote 6 Doto Service/ inn. end by Rond Meloly & Co. A I B I C I 1 E I F 1 G Ó 7 to ii 12 NEW YORK ADDITIONAL DAILY MEDIA CITIES NOT SHOWN ON STATE MAP RADIO Watkins Glen -Schuyler County November 1, 1968 Spot Radio Stations 595

83 NEW YORK Albany -Albany Amsterdam -Montgomery Auburn -Cayuga Binghamton -Broome Buffalo -Erie Cohoes-Albany Elmira-Chemung Endicott -Broome Estimates for: STATE COOUNTY-Map Loe. Metropolitan Area CITIES AND COUNTIES - This Freeport -Nassau Johnson City -Broome Garden City -Nassau Kenmore -Erie Glen Cove City -Nassau Kingston -Ulster G I ove r sv i I le -Fulton Lackawanna -Erie Hempstead Town --Nassau Lindenhurst -Suffolk Irondequcit Town -Monroe Lockport-Nla-ara Ithaca -Tompkins Long Beach -Nassau Jamestown -Chautauqua Population Households 1/1/68 1/I/68 (000) (000) ($000) State, County, City, Metro Area Data Consumer Spendable Income o Distribution of Families Per Household to to to to and (5) over list shows counties in which cities are located. Lynbrook -Nassau New York City -New York Massapequa Park -Nassau Bronx -Bronx M i dd letown-orange Brooklyn -Kings M i neo l a -Nassau Manhattan -New York Mount Vernon -Westchester Queens -Queens Newburgh -0 rame Richmond -Richmond New Rochelle -Westchester Niagara Falls -Niagara -Total Retail Sales - Per Household (soue) (S) Food ($000) Cities are first, counties next. North Hempstead Town - Nassau Ncrth Tonawanda -Niagara Olean-Cattaraugus Ossining -Westchester Oswego -Oswego Oyster Bay Town -Nassau Plattsburg-Clinton Retail Sales By Selected Store Types Drug General Mdse. Apparel Home Furn. ($000) (S000) ($000) ($000) State, Standard Metropolitan Statistical Ares (SMSA's), county and city estimates are developed exclusively by Market Data division of SRDS. Port Chester -Westchester Poughkeepsie-Dutchess Rochester -Monroe Rockville Center -Nassau Rome -Oneida Scarsdale -Westchester Schenectady -Schenectady Syracuse -Onondaga Automotive (S000) Service Station ($000) Tonawanda -Erie Troy -Rensselaer Utica -Oneida Valley Stream -Nassau Watertown -Jefferson White Plains -Westchester Yonkers -Westchester NEW YORK STATE TOTALS 18, , ,940,422 9, ,831,068 4,807 7,104, ,279 4,115,817 2,395,511 1,524,090 3,742,422 1,388,110 5, ,185,865 ALBANY G -7t Albany Albany -Schenectady - Troy Metro Area Cohoes ALLEGANY C-7 BRONX G-10 Bronx Borough BROOME E-7 Binghamton Binghamton Metro Area Endicott Johnson City CATTARAUGUS B-7 Olean CAYUGA D-6 Auburn CHAUTAUQUA A-7 Jamestown CHEMUNG D-7 Elmira Elmira Metro Area CHENANGO E-7 CLINTON G -3t Plattsburgh., COLUMBIA H-7 CORTLAND D-7 DELAWARE F-7 DUTCHESS G-8 Poughkeepsie Poughkeepsie Metro Area ERIE B-6 Buffalo Buffalo Metro Area Kenmore Lackawanna Tonawanda ESSEX G-4 FRANKLIN G-3 FULTON F-6 Gloversville GENESEE B-6 GREENE G-7 HAMILTON F-5 HERKIMER F-5 JEFFERSON E -4t Watertown KINGS G -10t Brooklyn LEWIS E-5 LIVINGSTON C-6 MADISON E-6 MONROE C-6 Irondequoit Town Rochester Rochester Metro Area MONTGOMERY F-6 Amsterdam NASSAU H -10t Freeport Garden City Glen Cove City Hempstead Town Long Beach Lynbrook Massapequa Park Mineola North Hempstead Town Oyster Bay Town Rockville Center Valley Stream NEW YORK G -10t Manhattan New York City New York Metro Area New York -Northeastern New Jersey Consolidated Area , , , , , , , , , , , , , , , , ,704 1,978,898 53, ,286 4,085,734 4,085, , , ,626 66,370 58, ,834 68, ,136 99, , , , , , , ,708 52, , ,689 94, , , ,292 3,591,710 1,725,528 4,380,422 81,717 81,526 69,902 85,131 93, ,099 62, ,356 76,017 9, , ,888 94,002 7,459,884 7,459,884 47, , ,967 2,212, ,520 1,085,141 2,586, ,554 81,882 5,917, , , ,743 3,256, ,023 88,980 66,659 79,166 1,182,351 1,265, , ,304 7,343,806 7,343,806 26,256,779 38,689,654 54,472,624 9,120 9,730 8,612 8,301 7,557 8,335 8,335 9,651 10,850 9,093 10,988 8,033 8,441 9,223 7,930 8,832 7,779 9,162 8,445 8,611 8,445 8,022 7,013 8,676 7,586 8,572 7,015 9,291 9,459 9,291 10,739 11,247 10,844 11,397 9,799 10,607 7,904 7,044 7,535 8,520 9,239 7,039 6,851 7,819 7,825 8,438 8,567 8,567 7,151 8,554 7,539 10,684 8,999 10,991 10,158 7,936 8,729 15,021 12,457 22,820 13,135 14,883 9,343 14,057 11,222 11,229 17,847 14,186 18,144 11,295 10,404 10,404 9,368 10,239 10, , ,173 1,046,714 21,762 52,205 1,391,420 1,391, , , ,151 46,242 20, ,021 53,104 98,432 64, ,002 89, , , ,877 72,443 98,824 61,345 70,576 70,499 73, , , ,546 1,607, ,053 1,919,560 38,630 47,788 73,962 52,253 62,045 73,305 42,407 91,971 51,028 8,118 95, ,661 78,039 3,038,104 3,038,104 25,471 62,185 85,083 1,054, ,874 1,306,680 78,448 44,912 2,878,943 75,755 85,873 55,053 2,103,773 60,010 59,886 21,145 61, , ,705 88, ,036 5,026,003 5,026,003 12,145,688 18,275,553 25,516,577 5,357 6,860 4,555 3,358 3,934 2,839 2,839 4,988 8,195 4,697 7,656 2,865 4,576 7,167 4,127 5,769 4,277 6,239 4,620 6,871 4,620 5,167 4,480 10,073 4,370 5,269 5,466 4,996 8,392 4,996 4,806 5,104 4,752 5,388 5,744 11,223 4,852 4,651 4,088 5,754 5,170 4,725 5,717 4,319 5,148 7,005 3,489 3,489 3,802 4,593 4,788 5,090 6,714 5,132 4,135 4,788 7,308 6,371 11,052 7,178 9,616 5,005 9,461 3,560 8,737 6,995 2,204 10,741 10,742 7,121 7,121 4,333 4,837 4, ,266 60, ,818 7,609 12, , ,279 88,999 33, ,403 9,591 10,955 25,852 11,750 26,155 16,788 52,647 18,899 35,200 19,128 35,200 16,283 25,609 13, ,645 17,534 18,472 73,399 25,285 73, , , ,898 8,463 15,348 21,545 13,481 15,451 22,703 12,168 21,674 13,406 2,377 28,760 32,694 19,075 1,015,348 1,015,348 6,588 16,703 21, , , ,916 21,021 12, ,619 11,954 13,300 17, ,164 20,416 12,682 8,687 9, ,881 66,322 15,536 34, , ,512 3,182,250 4,700,297 6,526,831 12,209 7,664 29, ,268 40,812 40,812 8,567 2,862 10,090 1, ,435 1,337 2,216 1,581 6,117 2,785 3,330 2,258 3,330 1,370 1,706 1,371 1,832 1,587 1,694 8,715 2,408 8,715 62,808 31,085 74,620 1,826 1,987 4,521 1,757 1,602 1,109 1,011 2,349 1, ,013 3,608 2,106 89,780 89, ,486 3,062 33,874 19,510 39,410 1,791 1,130 71,088 1,657 2,260 1,657 47,586 2,471 1,231 1,130 1,175 10,339 9,035 1,748 2, , , , , ,423 81,371 53, ,783 1,087 3, , ,314 55,684 39,018 59,152 5,262 2,680 18,136 15,730 12,444 12,160 23,878 14,104 29,371 24,147 29,371 6,523 14,623 13,123 4,207 8,880 2,488 37,824 26,585 37, , , ,504 1,211 6,946 14,881 4,417 6,294 7,732 7,009 9,293 3,462 1,113 8,265 19,079 15, , , ,432 4, , , ,722 6,572 4, ,753 3,744 24,653 3, ,112 1,217 1,584 2,037 1,597 71,252 38,384 9,077 34, , ,666 1,704,480 2,837,464 3,862,061 42,273 24,599 32,853 16,442 75,950 50,078 2, ,703 1, ,386 91, ,386 91,857 16,512 18,217 10,092 11,784 19,122 20,499 4,318 2,674 1, ,890 4,972 4,177 2,250 5,374 3,276 4,683 2,951 13,933 9,583 8,848 5,068 11,101 9,092 9,566 6,930 11,101 9,092 2,169 1,602 3,611 3,612 3,326 3,100 2,550 2,004 3,486 3,066 3,891 2,426 15,745 10,633 10,906 6,049 15,745 10, ,718 74,068 58,030 45, ,176 87,068 1,657 4,724 2,360 2,244 1,971 3,507 2,167 1,537 3,256 2,715 3,524 2,270 3,088 1,279 3,937 4,501 1,836 1, ,676 4,949 7,748 4,898 6,223 3, , , , , ,523 2,308 2,798 2,472 64,163 57,950 45,312 42,445 72,541 66,133 4,569 3,193 3,413 1, , ,409 5,746 6,920 24,152 9,617 2,826 1, , ,237 4,260 5,001 3,451 1,665 3,675 1, ,975 22,765 24,112 6,429 9,238 4,055 7,163 7,629 4, , , , ,957 1,443, ,991 1,859,331 1,108,015 2,397,604 1,530,473 82,016 63, ,027 1,196 12, , ,813 62,622 40,529 82,645 11,393 1,033 24,060 10,697 16,116 9,932 43,400 21,489 28,326 20,023 28,326 14,157 23,995 13,850 14,574 13,991 17,307 52,665 19,548 52, , , ,388 8,751 7,871 10,018 11,589 11,008 17,548 9,464 15,852 10, ,495 29,411 13, , ,489 4,701 16,428 19, , , ,403 15,744 10, ,897 26,064 14, ,960 8,174 14,460 23,662 84,118 23,015 29,866 28, , , ,969 1,897,753 3,152,649 26,074 12,271 66,854 1,338 5,054 63,194 63,194 21,034 7,557 27,187 2,747 1,334 7,808 2,432 5,478 3,440 15,002 4,570 9,778 5,452 9,778 4,342 4,990 2,937 4,105 5,103 4,480 16,498 4,781 16,498 94,297 38, ,274 2,038 3, ,537 3,902 4,709 2,077 7,486 3,889 1,063 7,380 10,062 4, , ,388 2,080 4,557 6,073 54,805 27,369 70,596 6,731 2, ,961 3,939 2,040 2, ,313 3,190 3,584 2,378 4,587 44,212 18,222 5,056 11,638 50,140 50, , ,594 1,242,848 Passenper Cars 1/1/68 (000) , , Farm Point - latien 1/1/68 (000) L Grose Farm Income 1967 (S000) 11,390 16, ,636 25,760 30,170 36,775 7,395 29,165 18,694 25,236 21,422 38,427 25,350 36,043 4,425 12,949 5,056 24,455 12, ,577 35, ,423 24,544 30,237 28,766 17,673 9,688 (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts in these counties. 596 Spot Rodio Stations November 1, 1968

84 NEW YORK State, County, City, Metro Area Data Estimates for: STATE COUNTY -Map Loe. Population Households City 1/1/68 1/1/68 Metropolitan Ana (000) (000) Consumer Spendable Income /, Distribution of Families Per Household to to to to and (5000) (S) over Total Retail Sales- Per Household (5000) (5) Food (3000) Retail Sales By Selected Store Types General Home Drug Mdse. Apparel Fum. (5000) (5000) (5000) (3000) NIAGARA B -5t ,712 11, ,270 4,494 81,223 11,812 37,960 14,458 13,000 67,328 19, ,298 Lockport ,948 10,501 71,603 8,648 23,107 3,164 13,219 3,919 3,642 12,671 3,602 Niagara Falls ,232 10, ,054 5,715 40,202 6,064 21,825 10,629 7,521 32,799 8,925 North Tonawanda ,530 9,228 71,965 6,880 20,099 1,880 3,805 1,162 2,783 22,423 4,256 ONEIDA E -5t ,684 8, ,052 4,479 95,202 12,540 60,349 22,741 16,196 73,430 24, ,127 Rome ,698 9,920 72,579 5,267 20,120 3,276 13,797 4,133 3,616 11,276 4,837 Utica ,305 8, ,926 5,466 43,704 5,761 27,136 15,198 9,015 35,304 10,906 Utica -Rome Metro Area ,040 8, ,799 4, ,962 14,553 68,614 26,417 21,145 88,925 31, ONONDAGA D -6t ,365,717 9, ,532 4, ,684 22, ,477 46,897 36, ,132 41, ,079 Syracuse ,661 10, ,283 5,681 79,322 10,958 76,454 34,051 27,277 92,006 18,433 Syracuse Metro Area ,715,315 9, ,534 4, ,204 29, ,807 54,579 42, ,715 55, ONTARIO C ,940 8, ,324 5,290 27,295 3,391 11,368 5,195 4,465 24,355 9, ,916 ORANGE G -9t ,539 7, ,713 5,003 97,079 7,552 34,506 17,327 12,426 56,756 16, ,129 Middletown ,378 9,345 47,714 7,771 7,918 1,366 11,496 5,241 2,362 8,002 2, Newburgh ,755 9,403 67,935 7,449 13,401 1,561 13,461 6,567 4,109 14,791 3,378 ORLEANS B ,759 7, ,472 4,453 13,009 1,288 2,992 2,303 2,104 13,357 4, ,190 OSWEGO E ,631 7, ,919 4,141 36,154 3,572 10,156 4,884 3,765 20,873 8, ,193 Oswego ,678 9,238 36,172 5,599 11,698 1,421 1,931 2,732 1,424 6,917 2,267 OTSEGO F ,477 7, ,489 5,362 19,865 2,015 12,607 3,068 2,276 15,497 4, ,191 PUTNAM G-9 _ ,794 7, ,769 3,922 14,668 1, ,462 11,940 3, ,559 QUEENS G -10t 2, ,736,658 10, ,406,779 3, ,897 68, , , , , , ,257 Queens Borough 2, ,736,658 10,228 2,406,779 3, ,897 68, , , , , ,367 RENSSELAER H ,031 8, ,351 4,242 57,194 5,168 14,292 16,109 10,824 39,230 15, ,842 Troy ,574 8, ,333 6,426 36,077 3,807 11,835 16,690 9,756 30,999 7,894 Albany -Schenectady- Troy Metro Area ,978,898 8, ,046,714 4, ,818 29, ,783 75,950 50, ,027 66, RICHMOND G -10t ,697 8, ,382 3,666 97,214 8,032 19,835 26,504 18,775 40,641 13, ,095 Richmond Borough ,697 8, ,382 3,666 97,214 8,032 19,835 26,504 18,775 40,641 13,274 ROCKLAND G ,033 8, ,263 4,231 65,283 5,850 23,636 11,142 11,981 39,262 15, ,444 ST. LAWRENCE F ,277 7, ,388 4,470 39,358 5,661 15,266 6,246 5,361 27,019 10, ,793 SARATOGA G ,237 7, ,116 3,468 30,083 3,705 4,702 3,401 3,410 21,261 8, ,267 SCHENECTADY G -6t ,437 8, ,637 4,024 51,275 8,060 36,418 14,167 11,245 40,520 16, ,911 Schenectady ,833 9, ,518 6,010 32,967 6,533 34,706 13,496 9,051 34,496 9,492 Albany -Schenectady - Troy Metro Area ,978,898 8, ,046,714 4, ,818 29, ,783 75,950 50, ,027 66, SCHOHARIE F ,842 7, ,421 4,658 7, ,172 1, ,498 3, ,632 SCHUYLER D ,538 7, ,685 4,863 4, ,817 1, ,818 SENECA D -6t ,706 9, ,078 3,954 10,257 1,149 1,946 1,592 1,937 7,512 4, ,786 STEUBEN C ,645 8, ,340 4,434 38,725 3,858 12,138 8,453 5,457 28,262 11, ,058 SUFFOLK H -10t ,905,541 7, ,359,256 5, ,320 33, ,265 64,162 53, ,853 86, ,515 Lindenhurst ,055 7,343 38,104 4,904 11, ,317 5,124 3,375 SULLIVAN F-8..._..._ ,422 7, ,233 6,702 22,741 3,219 5,158 5,141 2,526 15,098 6, ,541 TIOGA D ,688 7, ,328 3,646 13, ,052 1,787 1,612 8,155 3, ,379 TOMPKINS D ,327 9,n ,626 4,816 25,334 2,722 9,515 5,226 5,065 19,915 8, ,298 Ithaca ,304 10,058 72,514 8,354 15,564 2,027 8,996 4,971 4,166 14,336 5,359 ULSTER G ,961 7, ,015 4,439 56,023 4,850 18,297 9,033 7,428 27,675 13, ,070 Kingston ,743 9,254 67,934 6,706 16,411 1,937 6,856 5,840 3,187 14,772 2,894 WARREN G ,630 8, ,846 6,801 24,157 2,420 17,560 7,395 3,009 26,829 5, WASHINGTON H ,975 7, ,965 3,691 15,010 1,536 1,789 1, ,263 4, ,798 WAYNE D ,954 7, ,757 6,195 24,935 2,762 6,514 3,552 3,771 25,784 7, ,979 WESTCHESTER H -9t ,158,193 15, ,664,403 6, ,825 40, , ,380 93, ,772 93, ,373 Mount Vernon ,974 12, ,098 5,956 37,070 3,426 9,626 10,121 9,465 30,763 6,830 New Rochelle ,442 16, ,747 6,850 41,074 3,589 19,424 16,411 11,209 34,395 7,320 Ossining ,517 10,083 38,911 6,276 10,901 1, ,696 2,912 9,140 2,132 Port Chester ,348 11,514 60,761 7,830 12,368 1,823 5,750 5,489 5,546 13,396 2,849 Scarsdale ,447 37,628 76,533 14,017 8,274 1,817 5,301 2,835 2,135 White Plains ,520 14, ,848 15,568 35,394 3,630 95,186 37,026 15,241 49,030 11,583 Yonkers ,331 11, ,869 6, ,152 10, ,290 32,485 24,139 47,020 21,012 WYOMING B ,895 7, ,139 4,468 11,300 1,021 3,570 1,674 1,581 11,785 2, ,855 YATES C _ ,734 6, ,517 4,032 6, ,736 2, ,494 1, ,339 (t) Consumer Market estimates for retail sales, (total and store types), do not include sales made in military commissaries, post exchanges and eating places on military posts In these counties. Automotive (5000) Service Station (5000) Passenter Can 1/1/68 (000) Farm Population 1/1/68 (000) Grose Farm Insema 1967 (5000) November 1, 1968 Spot Radio Stations 597

85 NEW YORK Radio Household Data NOTE: County -by-county estimates of Radio Household Data no longer appear in SRDS. With the advent and wide -spread use of the transistor, Radio Household Penetration has reached at least 95% with little variation on a county -by -county basis. There is no way at present to estimate transistor radio ownership - thus SRDS believes further publication of Radio Household Data is meaningless. Negro Population Data (January 1, 1968) STATE TOTAL 1,762,200 New York - METRO AREAS Albany -Schenec- Northeastern, N. J. (Consolitady -Troy -. 20,400 dated) 1,917,300 Binghamton 2,000 Poughkeepsie 13,000 Buffalo 100,400 Rochester 34,300 Elmira 3,300 Syracuse 15,200 New York 1,478,900 Utica -Rome - 6,200 Total Metros 1,673,700 NEW YORK THIS STATE OBSERVES DAYLIGHT SAVING TIME. STATE NETWORKS Empire State FM Network Comprised of: WBUF (FM)-Buffalo WKOP-FM- WDDS (FM) -Syracuse Binghampton WVOIt (FM) -Rochester Media Code Functional Broadcasting, Inc., 1233 Main Street Buffalo, N. Y Vice -President-Lawrence Gordon. General Manager -Carl J. Spavento. Sales Director -James McKechnle. 15/0; time only. 5. GENERAL RATE POLICY No. 1 Eff 1/1/67-Rec'd 6/5/67. WBUF (FM), W VOR (FM), WDDS (FM) I tl 8 ti 15 ti 22 ti 29 ti min sec..._ WBUF (FM) & WVOR (FM) OR WBUF (FM) & WDDS (FM) 1 min sec..._ WVOR (FM) & WDDS (FM) min sec MINUTE NEWS WBUF (FM), WVOR (FM), WDDS (FM) PER WK : I ti 8 ti 15 ti 22 ti 29 ti Ea WBUF (FM) & WVOR (FM) OR WBUF (FM) & WDDS (FM) Ea WVOR (F51) & WDDS (FM) Ea CONSECUTIVE WEEK wk -5% wk -10% 52 wk -15% The New York City Suburban Group formerly (The New York Suburban Group) Comprised of: WRKL-New City WLNA, WLNA-FM- WALK, WALK -FM- Peekskill Patchogue WRIV-Riverhead WGCH-Greenwich, Conn. Media Code Business Office -Mort Bassett & Co., Inc., 551 Fifth Ave., New York, N. Y Phone General Manager -Paul S. O'Brien. Mort Bassett & Co., Inc. 15%. 5. GENERAL RATE POLICY Eff 9/1/68 -Reed 8/27/68. AA -Man thru Sat 6-10 am & 3-7 pm. A -All other times. I MIN: 6ti 12tí 18 ti 24t1 30 t1 AA A /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. Northeast Radio Network Comprised of: AM STATIONS.WGY-Albany-Schenec- WJTN-Jamestown tady-troy WIZR-Johnstown WKOL-Amsterdam WHLD-Niagara Falls WFSR-Bath WCHN-Norwich \VKOP-Binghamton WHDL-Olean WBRV-Boonville WMCR-Oneida WCGR-Canadaigua WNYR-Rochester WFLIt-Dundee WGGO-Salamanca WDOE-Dunkirk WBVM-Utica-Rome WOSC-Fulton WDLA-Walton W WHG-Hornell %VATS-Sayre, Pa. V.) Available only at 6:25 am. FM STATIONS WHIG, (FMI-Albany- WOIV (FMI -De Ruyter Schenectady -Troy \VEIV (FM) -Ithaca WKOP-FM-Binghamton WHDL-FM-Olean WMIV ( FM) -Bristol WOSC-FM-Oswego/ Center Fulton WELD -FM-Buffalo- WBIV (FM)-Wethera- Niagara Falls field WJIV (FM) -Cherry Valley Media Code t' & U Broadcasting Corp., Drawer G, Ithaca, N. Y ('hone. Station's Manager -Andrew V. Andersen. 15% net time only; monthly. General: la, 2b, 3a. 4a. 5, 6a. 7s, 8. Rate Protection: 10b, 11b, 12b, 13b, 14o, 15a. Basic Rates: 22a, 23a, 29a. Contracta: 40a a, 45, 46, 49. Comb.; Cont. Discounts: 60e. 61a. Cancellation: 70a, 70c, 71a, 73b. Prod. Services: 80. As rates listed are the combined rates of the network stations and there is considerable variation in hours, exact quotations should be obtained frota the network or Its representatives. ER 9/30/67-Itec'd 10/4/67. WAUB WPAW WCHN WFSR WENT WMCR WBRV W\VHG WOSC VVCGR WJTN WGGO WFLR WIZR WBVM WDOE WELD WDLA 1 -min, flat sec, fiat IO. SPECIAL FEATURES (Combination 21 AM/10 FM Stations) Weather Roundup - 6:25 am :15 pm 50 7:15 am 60 NORTHEAST RADIO NETWORK -FM Rates quoted for full FM network including WMIV (FM), Bristol Center; WJIV (FM), Cherry Valley; WOIV (FM), DeRuyter; WEIV (FM), Ithaca and WBIV (FM), Wethersfield. 1 min, flat sec, fiat PROGRAM 5 min 1/4 hr 1/2 hr I hr 1 x min newscasts. fiat Star Broadcasting Group Comprised of: WEEE-Albany WKIP-FM-Poughkeepale WKIP-Poughkeepsie Media Code Business Office -Box 889, Poughkeepsie, N. Y Phone President -Gerald T. Arthur. Executive Vice -President--Oliver Lazare. 15%. Eff Ree'd 3/26/68. Group rate 10% for using two or more stations. ALBANY-SCHENECTADY- TROY (9AM;3FM) Albany, Albany County -Map Location G-7 Schenectady, Schenectady Co. -Map Location G-6 Troy, Rensselaer County -Map Location H-7 Stations located within the combined dty area are consolidated under multiple city headings. This is not to imply that all of the stations provide equal coverage of the entire area or cities involved. It is part of the time buying function to determine extent of individual station coverage, audience delivered, etc. within the area. WABY 1934 ALBANY Media Code Eastern New York Broadcasting Corp.. 80 Braintree St., Albany, N. Y Phone General Manager -Edward L. Trudeau. Station Manager -Toni Brady. Sales Promotion -Chris Martin. Jack Mesta & Co., Inc. 1,000 w. days, 250 w. nights; 1400 Ito. 15/0 net charges for time. 5. GENERAL ADVERTISING See ceded regulations Contracts: 40a. Affiliated with American Entertainment Network. Rates effective January 1, (Card No. 12.) Card received December Class AA -6:00-9:00 am and 4:00-7:00 pm Mon thru Fri. Class A-9:00 am -4:00 pm Mon thru Fri; 6:00 am - 7:00 pin Sat and Sun. Class 11-7:00 pm -midnight daily. 1 MIN ANNOUNCEMENTS Class Class Clase PER WIC: AA 12 ti tl II..-_ SATURATION PLAN (One half of spots allowed in AA time) 30 tl ti..._._... 20/30 seconds -80% of 1 -minute rate. ID's -50% of 1 -minute rate. 8. PROGRAM A B MIN NEWSCASTS Class ClaAae CI Be 6 ti..._..._ tl._...y._._ ti Consecutive Weeks Discounts (Spots and Programs) 13 wk.._... 5% 52 wk..._._.,... 15% 26 wk 10% WEEE 1961 ALBANY Media Code Mercury Media, Inc., Box 1300, Albany, Phone N. Y. President -Gerald T. Arthur. Vice -Tres. & (1en'l Mgr. -Charles Morn. Meeker Radio, Inc. New England Spot Sales. Inc. 5,000 w. days; 1300 ke. Directional. Operating schedule: 6 am -local sunset. EST. 15% nn time only: no rash Iieeount. General: 2a, 30, 4a, 5. 6a, 7a, 8. Rate Protection: 10e. ile. 12e. 13e. 14e. 15a, Basic Rates: 20b, 22a. 25a. 28b. 29a, e. Contracts: 40a, 92a. 94a, 44b, 45, a, 51b. Comb.: Cont. Discounts: 60b, 60e, 61e. Cancellation: 70e, 71a. Prod. Services: 82. Affiliated with MRS. Member: Country Music Network. Ed Rec'd 10/3/68. AA -6:30-9 am & 4-7 pm. A -All other times. AA: Is 52x 104x 256x 3í2x 520x 1 min sec 14 A: min sec sec: 50% of 1 -min ti ti 36tí AA A SECONDS AA A WFLY(FM) 1948 TROY Ñ Q F M 0 Media Code Troy Itecord Co., 501 Broadway, Troy, N. Y Phone General Manager -Karl H. Schabinger. Program Director -Edward S. Maxwell. Sales Manager -Robert F. Pratt. Herbert E. Groskin & Company. ERP 10,000 w.: 92.3 mc. Operating schedule: 7-1 am. Antenna ht.: 840 ft. above average terrain. 15% nn net station time: no cash discount. General: la, 25, 3a. 4a. 4d, 5, 6a, 7a, 8. Rate Protection: 10a, 14a. 15a. Basic Rates: 2013, 22a. 24b, 25a. 28b, 29a, 30. Contracts: 90a, 42a. 44a, 44b, 45, a. Comb.: Cont. Discounts: 60a, 62a. Cancellation: 70a. 70e, 71a, 73a. Prod. Servirea: 80. Member: The Groskln Group. Eft 11/1/66 -Reca 9/22/66. Ix 15x 30x 60x 125x 250x 500x 1 min PROGRAM In I9x 90x 60x I25x 250x 500x 1 hr /2 hr min WGFM (FM) 1941 SCHENECTADY Media Code General Electric Broadcasting Co., Inc., 1400 Ball - town ltd., Schenectady, N. Y Phone General Manager -Robert L. Gilbertson. Marketing Manager -Robert F. Reid. Sales Manager -John E. Schmulbach. EItP w.; 99.8 mc. Operating schedule: 10:00 am -midnight Mon thru Fri; noon -midnight Sat and Sun. EST. DST. Antenna ht.: 805 ft. above average terrain. 15% on time. Bills payable 15th of month. Contracts: 90a Rate Protection: 30 days. TO COMBINE WITH WGY A minimum of per week on WGY qualifies advertiser for ROS rate on WGFM (FM). Schedules to run concurrently. ER 8/1/67 -Reed 8/21/67. 1 min 30 see 7. Flat PACKAGE PLANS 7 4 ROS PER WK. FLAT: I min 30 see 25 ti PROGRAM Ix 26x 52x 156x 260x 312x 55 min /2 hr... _ min /4 hr... _ WGY 1922 SCHENECTADY NBC Radio Network Media Code General Electric Broadcasting Co., Inc., 1400 Ball - town Rd.. Schenectady, N. Y Phone Address all transcriptions and copy to: Operations Desk at the station address. General Manager -Robert L. Gilbertson. Marketing Manager-Itcbert F. Iteld. Sales Manager -John Schmulbach. Henry 1. Chrtatal Co., Inc. Canada -Andy McDermott Sales, Ltd. 50,000 w.; 810 kc. Operating schedule: 24 hours daily. EST. 15/0 net changes for time: payable when rendered. General: la, 2a, 2b, 3a, 3c. 4a, 4d, 5, 6b, 7b, 8. Rate Protection: 10b. 13h. 19h. 16. Basic Rates: 20a, 22a c, 25a, , 28a, 29a. 33a. Contracta: 90e, 91, 42a, 43, 44b, 45, a, 48, , 51b. Comb.: Cont. Discounts: 60a. 60f. 601, 626, 62d. Cancellation: 70a. 70e. 71a. 72, 73b, Affiliated with NBC Radio Network. Member: Northeast Radio Network. TO COMBINE WITH WGY A minimum of per week on WGY qualifies a advertiser for ROS rate on WGFM (FM). Schedules to run concurrently. No. 22 ER 2/1/68 -Reed 2/5/68. AAA -Mon titra Fri 7-10 am. AA -Mon thru Fri 3-7 pm. A -Mon thru Fri 5:45-7 am & 10 am -3 pm; Sat & Sun 5:45 am -7 pm. B -Mon thru Sun 7 pm -5:45 am. A MINUTE 1 1 ti 12 ti 15 tl 20 t1 25 ti x z z z SECONDS 1 x x x z SECONDS 1 x a x x x x z x _ SECONDS 1 x x z z (This listing continued on next page) 598 Spot Radio Stations November 1, 1968

86 Rec'd 1 min Albany -Schenectady-Troy-W G Y-Cont'd 10 SECONDS 1 ti 12 U 15 ti 20 ti 25 ti x x x _ x z x x _ SECONDS WHAZ z z SO 156 x z » SECONDS 1 z x z z x z _ SECONDS 1 z z z z SECONDS 1 x z x x ID's may combine with other spots for frequency discounts and weekly quantity discounts. Rate Break: Spots at rate break take preceding rate. An advertiser may elect to divide bis schedule of spots equally between AAA and AA time. In this election, the AA rate will prevail providing the ad is for a single product; the spots are of same length; and the AAA and AA schedules are running concurrently. TOTAL AUDIENCE PLANS (Sold in multiples of 4, 1922 TROY Media Code WPOW, Inc.. Box 784, Troy, N. Y Phone WHAZ: 8-10 am religious program features. 10 am - 6 pm selected popular music. 6 pm -sign -off religious music by request. News. snorts. and weather summary each hour on hour. Recd 6/21/68. General Manager -John M. Camp. Station Manager -V. Rodger Groff. Program Director -Dick West. Contact station. 1,000 w.: 1330 kc. Operating schedule: 6 am -local sunset daily. General: la. 2b, 8a. 3d. 5, 8a. 7a. 8. Rate Protection: lob. llb, 12b. 13b, 14b. Basic Rates: 20a, 21b, 22a, 23a. 24b. 26, 28a, 28c, 29a, 29b, 30, 31, 3213, 33a. Contracts: 40a, 41, 42d, 44b Comb.: Cont. Discounts: 60a, 80f, 61a, 62a, 62d. Cancellations: 7ob, 70d, 71a, 73a, 73b. Prod. Services: 80. Sl. 92. Ef7 - scheduled within a 7 -day period) I spot -Mon thru Sat 7-10 am; Mon thru Fri 3-7 Dm. 2 spots -Mon thru Fri 10 am -3 pm; Sat & Sun 10 am -7 pm. 1 spot -Mon thru Fri 5:45-7 am; Mon thru Sun 7 pm -midnight. PER WK t 12 ti 16t1 20t1 1 min, per plan sec. ner plan PER SPOT: 1 min 30 see per wk Not combinable for discounts in any manner with other spots. 8. PROGRAM A -Dally 5:45 am -7 pm. B -Daily 7 pm -5:95 am. Ix 52x 156x 260x hr /2 hr /4 hr min _ min hr /2 hr /4 hr min min Rates for time periods longer than 1 hour in exact proportion to the corresponding 1 -hour rate. HOUSEWIFE TOTAL NEWS Weekly Plans -10:05-10:10 am. 11:05-11:10 am, :10 pm. 2:05-2:10 pm. 3:05-3:10 pm. 1 newscast per day, Mon thru Fri rotated, per wk: 5 ti. flat ti, flat 155 No news service charge. Non -combinable for discount purposes. NEWS SERVICE CHARGE 5 min 10 min I/4 hr Commissionable _ /7/67. 1 t 15t1 30 t 1 min sec CONSECUTIVE WEEK 26 wk -5% 52 wk -10% 8. PROGRAM I hr I/2 hr 1/4 hr 10 min 5 min Ea DISCOUNT 52 wk -10% WHRL(FM) 1966 ALBANY pfmd Media Code Regal Broadcasting Corp., Box 333, Albany, N. Y Phone Pres. & Oen'l Mgr. -Robert L. Hill. Sta. & Sales Mgr. -E. Thomas Ryan. Program Director -Richard Hoague. Paul H. Raymer Company, Inc. ERP w.: mc. Stereo. Operating schedule: 7:30 am -midnight Mon thru Oat: noon -midnight Sun. EST. Antenna ht.: 245 ft. above average terrain. 15/0: time only. 5. GENERAL ADVERTISING See Boded regulations General: 3a. 3d. 4a, 4c, 5. Rate Protection: 10e, lie. 12e. 13e, 14e, 15b. Basic Ratea: 20a. 21a, 25c, 30. Contracta: b b. Comb.: Cont. Discounts: 62a. Cancellation: 70b. 70d, 72. Prod. Services: Member: Northeast Radio Network. Etr Recd 8/29/67. I min 1 z z z..._....._..._ x x z _ t..._..._ z sec: Less 25%. 10 -sec ID's: No discount. 8. PROGRAM 1 hr _._..._ WOKO 1924 ALBANY KATZ RADIO EAST Subscriber to the NAB Radio Cede Media Code Area Radio. Inc.. Box 1520, Albany, N. Y Phone Executive Vice -President-John F. Bayliss. Vice-Pres. & Gen'l Mgr. John D. Chapman, II. Sales Manager -Allen Berke. Katz Radio, East. New England-Eckels & Queen, Inc. S. FACILITIES w.; 1460 kc. Directional -night only. Operating schedule: 24 hours. EST. 15% on net station time 5. GENERAL ADVERTISING See Boded regulations General: la, 2a, 3a. 4a. 5, Ba, 7b. 8. Rate Protection: 10b, 11h, 12h, 13h, 14b, 15d, 16. Basic Rates: 20a, 21a, 22a. 24c, 26, 29a, 30, 33a. Contracts: 92a. 43, b. Comb.: Cont. Discounts: Boa. 615, 62b. Cancellations: 70a. 70c, 71a, 73b. Prod. Services: Affiliated with Katz Radio A.I.D. Plan. Affiliated with American Information Network. No. Kl EH 4/8/68 -Reed 4/3/88. AA -Mon thru Fri 6-30 am & 3-7 pm. A -Mon thru Fri 10 am -3 pm; Sat & Sun 9 am -7 All other times. 1 t 6t1 12ti 18 ti 24 ti AA _..._..._ A _._.._._ sec: 80% of applicable 1 -min. 10 sec: 50% of applicable 1 -min. Spot and Program units may be combined for discounts on Spots only. TOTAL AUDIENCE PLANS PER WK. I MIN: 12t1 18ti 24t1 1/3 ea AA, A..11 or 1/2 ea AA, B (') Subject to availability. Up to 1/2 B spots may be scheduled anytime Sat or Sun. 30 sec: 80% of applicable 1 -min. 10 sec: 50% of applicable 1 -min. All spots, regardless of length or classification, may be combined for discount purposes as long as TAP spots of each length are properly distributed by time class. 8. PROGRAM 5 MIN: Ix 52x 260x AA»..._ _...-_.-_ BA _......_..._ /2 min news headlines -75% of applicable 5 -min. WPTR 1948 ALBANY A William Rust Station Media Code WPTit, Inc., 4243 Albany St., Albany. N. Y Phone Pres. & Gen'l Mgr. -William F. Rust. Jr. Station Manager -S. Robert Ackley, Jr. National Sales Manager -Gene K. Kolber. McGavren-Guild-POW Radio, Inc w.; 1540 kc. Directional. Operating schedule: 24 hours daily. EST. 15% on net station time. General: la. 3a, 311, 4e.. 4d. 5. 8a. 7b. 8. Rate Protection: 10d, ltd, 12d, 13d, 14d. Basic Rates: 20a, 21b, 23a. Contracts: 40a, a, 45, a, 99. Comb.; Cont. Discounts: 60a, 60g. Cancellation: 70a. 70c. 71a. 73a. Prod. Services: 82. Et? 11/1/68-Rec'd 10/9/68. AA -Mon thru Bat 6-10 am: Mon thru Fri 3-7 pm. A -Mon thru Fri 10 am -3 pm & 7 pm -midnight; Sat 10 am -7 pm: Sun 7 am -7 pm. B -Daily Midnight -6 am. Per wk PER YR: 1 ti 6 tl 12 ti 18 ti 24 ti 1 x x..._ z x x z z x Class B: 1 -min or less, flat (combinable for frequency) sec: 80% of applicable 1 -min. 10 sec: 50% of applicable 1 -min. 8. PROGRAM TIME RATE=I 19x 52x x 1/2 hr /4 hr min WROW ALBANY BLAIR RADIO R A B Subserlber to the NAB Radio Code Media Code Capital Cities Broadcasting Corp.. Box 590. N. Y Phone Albany. Vice-Pres. & Geni Mar.-Rnhrrt M. Peebles. Program Director -Curtis H. Hahn. Promotion Manager -Mildred J. Abramson. Blair Radio. 5,000 w days w. nights; 590 In. Dlreet)onai-separate patterns day -od night. Operating schedule: 5:30-1 am. EST. 15% on net charges; no cash discount. General: la. 2a, 3a. 4a, 4d. 5, 6b, 7b. 8. Rate Protection: 10e, llc. 12c. 13e. Basie Rates: b. 23a, 25a. 29a. Contracts: 40a. 92b, Comb.: Cont. Discounts: 60e, 00k. 61a, 82b. Cancellation: 70a. 70c. 71a. 73a. Affiliated with CBS Radio Network. Ef7 4/15/68 -Reed 4/22/68. AA -Mon thru Sat 6-10 am & 3-7 pm. A -Mon thru Sat 10 am -3 pm & 7-10 pm; Sun S am -7 pm. B -Mon thru Sat 6-8 am & 10 pm -6 am; Sun after 7 pm. (') (0) 6 ti 12 ti 18 ti 24 ti 1 min /30 sec ID's min /30 sec..._.._ ID's min....._ /30 sec ID's ('1 Fixed position. (t) Less than 6 ti. NEW YORK DISCOUNT 52 wk -8% Minimum of 3 spots weekly required to earn 52 -week discount. 1/3 Mon thru Fri 8-10 am & 3-7 pm, 1/3 Mon thn. Fri 10 am -3 pm, 1/3 other times. Scheduled thruout week as evenly as possible. 6t1 12 ti 18 ti 24tí 30tí 1 min /30 sec sec minute and 20/30 -second spots may be combined with 10 -second spots for maximum frequency on 10 - seconds only. NEWSCASTS AA -Mon thru Fri 6-10 am & 3-7 pm. A -Mon thru Fri 10 am -3 pm. B -Mon thru Fri after 7 pm; Sat & Sun all da (") 5t1 6ti 12tI 18ti 24t1 AA A B (") Less than 5 ti. DISCOUNT 52 wk -8% WSNY 1942 SCHENECTADY Media Code RADIO WSNY/1240, Inc Lafayette St., Schenectady, N. Y Phone President -Gene F. Seehafer. Vice -President, Programming-Skitch Henderson. Program Director -Donald De Rosa. 1,000 w. days, 250 w. nights; 1240 kc. Operating schedule: 24 hours daily. 15/0 time; payable when rendered: billed monthly General: la, 2a, 3a, 4a, 4d. 6a, 7a, 8. Rate Protection: 10h. 11h, 12h, 13h. 14h. Basic Ratea: 20b, a, 23a, 24a, 24c, 25a, , 28a, 31, 33a. Contracte: 405, 41, 42d, 94a, 46, 47e, 50, 51b. Comb.; Cont. Discounts: 60d, 60e, 61a, 62a. Cancellation: 73b. No Et 2/1/87 -Reed 2/6/67. Ix 52x 104x 156x 208x 260x 312x 1 min..._ sec: 75% of 1 -min. 10 sec: 50% of 1 -min. t 10 ti WEEKLY PACKAGES ti 25 ti 30 ti 1 min sec.._ sec PROGRAM Ix 52x 104x 1 hr..._ /2 hr /4 hr min.._ min x x x 312x (Albany-Seheneetady-Troy continued en next page) YOU'RE NOT DOING YOUR FRIEND A FAVOR... by passing along outdated copies of SRDS publications! You may be jeopardizing his job and your friendship. He can incur costly mistakes by preparing lists, estimates, etc., on the basis of data that no longer applies. Use only current copies of SRDS publications. Gu:3A-1! November 1, 1968 Spot Radio Stations 599

87 NEW YORK Albany -Schenectady-Troy-Continued WTRY 1! f The Eastman Station ana Media Code WIRY, A Division of Kops-Monahan Communications. Inc., 92 Fourth St., Troy, N. Y Phone President -Daniel W. Kops. Executive Vice -('resident-richard J. Monahan. General Sales Manager -Richard E. Vazzana. Robert E. Eastman & Co., Inc. 5,060 w.; 1100 he. Directional -same pattern. all heurs. Operating schedule: 24 hours daily. EST. 15/0 net charges for time. NAB ltadio Code Advertising Standards apply. General: la, lb, 2e, 2b. 3a, 3b, 3c, 3d, 9a, 4d, 5. 6a, 7b, 8. Rate Protection: lob, 11b, 12b, 13b, 14. Basie States: 20a, 24e, 25e, 33d. Contracts: 40e. 41, 42d, 99b, 45, 46, 97a, 50. Comb.; Cont. Discounts: 60g. Cancellation: 70e, 70e, 71a, 72, 73a, 73h. Prod. Services: 80, Affiliated with Eastman Radio Network, Eff 9!1/68 -Reed 9/9/68. I -Mon thru Rat 6-10 ant & 3-7 pm. II -Daily 7-11 pm; Mon thru Sat 10 sits -3 mn: Sun 6 am -7 pm. SEt'TION I I ti 12 ti 18 ti 24 ti 1 min , /20 sec..._ _.._.._ see..._ SECTION II 1 min /20 sec sec SECTION III 1 min /20 sec sec.._..._.._ Minutes, 30 and 20 -seconds contribute to ID frequency. ID's do not evimbioe with longer units for increased frequency. CUME PLANS Ea Plan A-15 ti (6l, 6ïI, 3I1I) Plan B-30 ti ( !, 6II1)..._ 23 Non -combinable with Sections I. II and III. CONSECUTIVE WEEKS DISCOUNT " wk -8%. itateholder: Minimum wkly ached of 6 1 -min spots 6 am -mid Mon -Sun necessary to maintain consec wk advertising. FEATURES Newscasts -.-5 min at : min at 6. 1', 8 mu, noon, e pin & midnight. FarmShow-Mon-Sat 5:05-5:30 aro. Beligion-Sun 0-9 am. 30 -see-applicable 1 -min. 1 -min---10% of applicable 1 -min. 5 -min-125% of applicable 1 -min. 10 -min-2511% of applicable 1 -min. 1/4 -hr--3x applicable.t-tain. 1/2 -hr-6x applicable t -rein, AMHERST Erie County -Map Location B-8 See Buffalo (including Cheektowaga, Amherst) AMSTERDAM (2 AM) Montgotnery County -Map Location F-6 See SUDS consumer market map and data at beginning WCSS una R A I3 Media Code Community Service Broadcasting Corp.. Mldline Rd Amsterdam, N. Y Victor WCSS: Programmed for adulte. AIR PERSONALITIES handle all record shows. Network news at :60 and local news at :05. Features daily at 11:05 em & 11:30 am. Direct reporta daily from pollee and sheriff departments. SPORTS: play-by-play local high school and college football and basketball. ENTERTAINMENT: 8 daily quiz games eith telephone participation by listener. TALK: daily call -in telephone talk show 12:15-1 pm. MUSIC: middle-of-the-road 6 am -11 pm, except polkas 7-8 pm. Country and western 8-11 pm. Contact representative for further details. Ree'd 7/1/88. Vice-i'res & Gen'l Mgr. -Philip Spencer. Sales Manrger-William Pope. Vic Plano Associates. Inc. S. FACILITIES w. (laya, 250 w. nights; 1490 ke. Non -direct banal. Operating schedule: 680 am -11:30 pm. EST. 15/0 NAB Radio Cede Advertising Standards apply. General: la. 2b, lb. 3d. 4e. 5. 6a, 7a, 8. Irate Protection: 10e. 11c. 12e, 13e, 19e. 15b. Basle Rates: 20a. 201). 210, 21b, 22e. 23e. 24b, 24e, 25c, 26, 28b. 28e, 29e, 30. Contracts: 90e. 44a. 44b, 45, 46, 50, 51b. Comb.: Cont. Discounts: 60b, 60d. 60f. 601, 61e, 62d. Cancellation: 70e, 70c. 71a, 72, 73a, 73b. feed. Services: Affiliated with American Information Network. Eff 8/1 /66 -Reed 7/18/86. BLANKET PACKAGES PER YR: 52x 78x I56x 312x 1 min sec WEEKLY PACKAGES 6 ti 12 ti 24 ti 36 ti 50 ti 1 min sec see» PROGRAM Ix 13x 26x 52x 78x I56x 312e 1 hr /2 hr /4 hr min Foreign Language Programs Sunday Polish talent added to spot cost. Polka Party -spot rate plum Italian -spot rate plus WKOL 1991 Media Code Tele -Measurements. Box 5, Amsterdam, N. Y Phone General Manager -Rod Simonds. (1111 -Perna. In,. instate New York. Pennsylvania-- RegionalReps Corp w. days: 1570 ke. Opereting sohedure. Sunrise -local sunset. EST. 15%. General: la. 2e, 3a, 3d. 4e, 4d, 5. 6e. 7a, 8. Rate Protection: 10e. Ils. 12e. 13e, 14e. 15b. Basle Rates: 20n. 21e. 21h. 21e, 22b, 23a, 25a, h. 28e h. Controns: 40e, a, 42c , a, 40, a. 51e. Comb.: Cont. Discounts: 60e. 60d. 60e. 62d. Cancellation: 70a. 70e. 71a, a, 73b. Prod. Services: Product protection policy -15 minutes from competitive product adve"ising. Affiliated with 317tS. Member: Northeast Radio Network, National Ag - Radio Groups, Inc. Eff 3/1/07-Rec'd 2/27/67. FIXED POSITION PER WK: Iii 341 Bti 9t1 12tí 15 t1 18t1 I") sec , min , BEST TIMES AVAILABLE (*) sec min (*1 Time Signal. BULK CONTRACTS To he used as ordered, no frequency discount applied. BTA schedules only. Non -cancellable. (a) 30 see 1 min Plan x, ea..._ Plan 2, 300x, ea..._..._..._..._._... 1, Plan x. ea..._...-._ (*) Time Signal. SATURATION PLAN 1 PER TR: 1 spot per hr, daily Mon thru Sun spot every other hr, daily Mon thru Sun SATURATION PLAN 2 (7 -day saturation -may not be used in more than 4 consecutive wks) 15tí I ti 24t1 10 see.._ min..._.._..._ PROGRAM Ix 13e 26x 52x 104x 156x 280x 5 min..._ min /4 hr..._ /2 hr hr , NEWSCASTS MINIMUM: 4wk 13wk 26wk 39 wk 52 wk 3 per wk, ea per wk, ea BILLBOARDS (10:15 am & 3:15 pm) 10 ti within 5 deys (40 wd maximum) T SPECIAL PROGRAMS Polish, Italian, Spanish. per spot (2 languages) wks, firm. _.._..._..._..._.._.._...._..._ AUBURN (2 AM; 1 FM) Cayuga County -Map Location D-6 See R11Ú0 reusuuier marker map and data at begin - slog WAUB 1959 ramp Media Code Cayuga Broadcasting Corp.. Arhurn Inn. 77 State St.. Auhurn, N. Y Phone General Manager -Robert B. Morgan. Cmnm^criai Manager -Richard F. Taylor re lays: 1590 ke. Directional. Operating schedule: 6 am -local sunset. EST. 15/0 time; payable when rendered. NAIL Radio Code Advertising Standards apply. General. la, 2a. 2h, 3e. 3b. 5. 6e, 8. Rate Protection: lea. Ils. 12e. 13a, 14e. 15a, 15b. Basic hates: 20h. 21d, 23a, 24b, 250, 26, 28a, 20a. Contracts: 40a a, 45, e, 48, 51a. Comb.: Cont. Discounts: 60a. 60e. 601, Ela. Cancellation: e. 71n, 72, 73a. Prcrl. Services: Affiliated with American Information Network, NATIONAL AND LOCAT. RATES RAME Rates effective April (Card No. 3.) Card received March ti 26 t( 52 ti 260 ti 520 ti 780 tf 1 min sec sec ser PROGRAM 1 ti 26 ti 52 ti 260 tl 520 ti 780 ti 1 hr /2 hr /4 hr min WMBO 1927 Media Code Auburn Publishing Co.. WMBO. Ine., Metcalf Bldg Genesee St., Auburn, N. Y Phone \\'3iß0: Programmed for general interest. AIR PERSONALITIES handle all segments. NEWS: 5 min every 30 min from network. 15 min newscasts, include international, national, regional, local. 5:30-9:30 am farm markets, weather, middle-of-the-road music. 9:30-10 am women's program, interviewe, public interest matter. 10 em -2 pm current hits, middle - of - the - road music. 2-5:30 pm middle-of-the-road music, quips, showtunes, current hits, standards. 5:50-7:15 pm news, international, financial, national, regional, local, sports, commentary. All local sports, live professional baseball. 7:30-9:30 pm current hits, trend music. 9:30 pm -12M jazz. Sun religious serv- ices. discussions, debates until noon, middle-of-theroad music thereafter. Contact Representative for further death. Rec'd 7/28/67. General Manager -Floyd J. Keesee. Sales Manager -A. J. Hefner. Gill -Perna. Inc. Regional Reps Corp. 1,0110 w. days. 250 w. nights; 1390 ke. Operating schedule: 5:30 am -midnight. EST. 15/0 net charges for time. 3. GENERAL ADVERTISING See coded regulations General: lb. 2a, 2b, 3a, lb, 3e, 3d, 4a, 4d. 5, On. 7h, R. Rate Protection: 10a. lia. 12e. 13a. 14e. 15b. Basic Rates: 20h. 21e. 21h. 21e, 22e, a, a. 26, 28e. 28e. 29e. 33e. Contracts: 40e. 41, 42d, 45, 47a, 98, 99, a, 51h. 51e. Comb.: Cont. Discounts: 60d. 60h. 62d. Cancellation: 70a. 71e. 72, 73b. Prod. Services: Affiliated with Mutual Radio Network. No. 8 Eft 8/1/66-Rec'd 8/17/ x 1000x 1500e 2000e 2500x 1 min._ see , see _ AM/FM COMBINATION Advertisers using any number of spots over WMBO- AM, may then use the same number of the same length over WMBO-FM at 2.00 per spot extra. 13 wk -15% 26 wk -20% 39 wk -25% 52 wk -30r Maximum 25 spots per advertiser per 24 hour period. (To be used within 1 week) I min 30 see 15 see 5 ti... _.._ ti t1._.-.._..._.._ tl_..-._.._......_ ti _ tl_... _.-_..._ ti PROGRAM I hr 1/2 hr 25 min 1/4 hr 10 min 5 min 1 x AM/FM COMBINATION 1-1/2x above rates. WMBO-FM 1949 O FIMO Media Code Auburn Publishing Co., WMBO. Inc., Metcalf Bldg 141 Genesee St., Auburn, N. Y Phone General Manager -Floyd.1. Keesee. Sales Manager -A. J. Hefner. Gill -Perna. Inc. ERP 45,000 w.: mc. Operating schedule: 6 am -midnight. EST. Antenna ht.: 53U ft. above average terrain. 15/0 net charges for tinte. See WMBO listing for coded regulations. Sold in combination wilt \VMBO. No. 8 ER 8/1/66-Ree'd 8/17/66. 25x 50x 250e 500e 1000e 1 min sec sec PROGRAM I hr I, 2 hr 25 min 1/4 hr 10 min 5 mil BABYLON Suffolk County -Map Location H-10 See New York Urban Area BALDWINSVILLE (1 AM; 1 FM) Onondaga County -Slap Location D-6 See SItDS consumer market map and data at beginning WSEN 1959 Media Code Century Radio Corp.. Box 1050, Smokey Hollow Rd Baldwinsville, N. Y Phone Other offices -212 Lasted Bldg., Syracuse, N. Y Phone \VSEN: Programmed for adulte and young adulte. 4 air personalities handle all segments. MUSIC: country and western. NEWS: 5 min et :60, 10 min at 8 am, noon, 6 pm. 5 man news department. SPORTS: 5 min et 7:30 am, 8:30 am, 9:30 pm, 5:30 pm. Live coverage, major auto racing. Farm mews 6:30 am, 12:30 pm. Contact Representative foe further details. Recd 11/23/67, President -Donald C. Menapace. Gen'l & Sales Mgr. -Robert L. Stockdale. Program Director -James A. Lowery. 7r. Jack Masla & Co., Inc. Regional Reps Corp. 250 w kc. Operating schedule: Sunrise -local sunset. EST. Partial simulcast operation. Simulcast during AM operational hours. For non -simulcast facilities see WSEN-FM. 15%; no cash discount. BIlls rendered monthly. General: la, 2b, 3b, 4e. 9d, 5, 6a, 7b. Rate Protection: 15h. Basic Rates: , 23a, 29e, 28e. 29a, 33b. Contracts: 40e. 41, 43, 44e, 45, 48, 47e. 51b. Comb.: Cont. Discounts: 60b, 60g. 81b, 62d. Cancellation: 71e, 72, 73b. Rates effective June 1, Rates received May 5, Pkg. Phis, effective July 1, (All times) l wk 13 wk 26 wk 52 wk 1 ti._.._..._.._-_..-.» ti._.._ ti.-. _...-_ or more t1..._,,...,...»._ seconde --75% of applicable 1 minute rate. 10 seconds -50% of applicable 1 minute rate. WEEKLY 21 PLAN (6:00-10:00 am, 10:00 am -3:00 pm and 3:00-7:00 pm 1 daily Mon thou Sun) wk 1-8 wk wk or more 21 tl...a_.._. _..._.._ WEEKLY 35 PLAN (6:00-9:00 am. 9:00-11:00 am, 11:00 ara -1:00 pm, 1:00-3:00 pm and 3:00-7:00 pm 1 daily Mon thru Sun) 10 minute news -applicable 1 minute rate plus 50% 5 minute news -applicable 1 minute rate plus 30%. (CR) (Baldwinsville continued on next page) 600 Spot Radio Stations November 1, 1968

88 Baldwinsville -Continued W S E N -FM 196/ Media Code Century itadlo Corp., Box 1050, Smokey Hollow Rd., Baldwinsville, N. Y Phone Other offices Larned Bldg., Syracuse, N. Y Phone President -Donald C. Menapace. Gen'l & Sales Mgr. -Robert L. Stockdale. Program Director -James A. Lowery, Jr. Jack Masla & Co., Inc. Regional Reps Corp. ERP 3,000 w. (horiz.); 3,000 w. (vert.); 92.1 mc. Operating schedule: 5 am -midnight. EST. Antenna ht.: 300 ft. above average terrain. Partial simulcast operation. Operated separately local sunset -midnight. For simulcast facilities see WSEN. 15/0: bills rendered monthly. General: la, 2b, 3b, 9a, 4d, 5, 6a, 7b. Rate l'rotcction: 15b. Basic Rates: 20b, 21b, 23a, 24c, 28c, 29a, 33b. Comb.; Cont. Discounts: 60b, 60g, 61b, 62d. Cancellation: 71a, b. Elf 11/10/67-Rec'd 11/29/67. I MIN: I wk 13 wk 26 wk 52 wk 1 ti _..._..._»..._ il ti tl see 75% of 1 -min. 10 sec: 50% of 1 -min. 10 min news: 1 -min rate plus 50%. 5 min news: 1 -min rate plus 30%. BATAVIA Genesee County -Map Location B-8 Bee S11DS consumer market map and data at beginning W BTA 1941 Media Code Batavia Broadcasting Corp., 22 Seaver Pl., Batavia, N. Y PERSONNEL Pres. & Mgr. -William F. Brown, Jr. Office Manager-Wlnnie Legg. Program Director -R. C. Fochler, Jr. 500 w. days, 250 w. nights: 1490 kc. Operating schedule: 8 am -midnight weekdays; 8 am -midnight Bun. 15/0 net charges for time. General: la, 2a, 2b, 3a, 3b, 3d, 40. 4d. 5. Ob. 71), 8. Basic Rates: 20a, 20b, 21d, 22b, 23a, a, 26, 28b, 28e, 29a. Contracts: 40a, 41, 42a, b. 45, 46, 47e, 48, b. Comb.: Cont. Discounts: 60d. 60g, 61b, 61e. 62d. Cancellation: 70d. 71a, 72, 73b. Prod. Services: 82. Eff 12/1/66 -Reed 11/4/66. B. SPOT ANNOUNCEMENTS lx I3x x 130x 260x 1 min sec PROGRAM lx 26x 52x 150x 260x 12 hr /4 hr min BATH Steuben County -Map Location C-7 See SUDS consumer market map and data at begin - oing WFSR 1962 Media Code Bath Broadcasting, inc.. Box Pulteney Square, Bath, N. Y Phone President -Warren G. Bilker. General Manager -Ralph Hager. Commercial Manager -Rick Remedios. 500 w. days: 1380 kc. Operating schedule: Sunrise -local sunset. EST. 15/0 time; 15th of following month. General: la. 2a. 3a, 3b, 4a, 4c, 5. Ba, 7a. 8. Rate Protection: 10b. llb, lib, 13b. 14b. Basic Rates: 20a, 22a, 22b, 23a, 24a, a, a. 29a. Contracte: 40a. 42a a, 48. Comb.: Cont. Discounts: 60a. Ela, 61b. 61c, 62b. 62e. Cancellation: 70a 70e. 71a, 73a. Member: Northeast Radio Network. Rates effective (Card No. 1.) Card received November U tl ti tt tl..._.._ ti ti ti PACKAGE PLANE 30 -SECOND SPOTS 10 ti in 3 days..._ ti in 14 days._ ti In 7 days ti in 30 days._ PROGRAM 1/4 hr 10 min 5 min 1 ti._..._ ti ti ti ti or more ti Extra charge for news programs, 10% of base rate. BEACON Dutchess County -flap Location G-8 See Newburgh -Beacon BINGHAMTON,4 AM; 2FM) (including Endicott! Broome County -Map Location E-7 See SRDS consumer market map and data at begin. sing Stations contiguous to the major city are consolidated under the major city heading. This is not to imply that all of the stations provide equal coverage of the entire area or titles involved. It la part of the time buying function to determine extent of individual station coverage, audience delivered, etc. within the area. WENE ENDICOTT A Mery Griffin Station Media Cede WENE, Incorporated, Radio Center, 909 E. Main St., Endicott, N. Y Phone WENE: Programmed for adults and young adults. 5 air personalities emcee operation. NEWS: 5 min local at :25, network at :55. Network news at 12:30 pm weekdays. SPORTS: capsule at :15. Neighborhood news at : min telephone discussion show at 9:30 am. FARM: show 5:30-6 am. MUSIC: current hita 90%, standards 10%. Remote broadcast trailer with personalities available Apr -Oct, for store broadcasts Oct. -Apr. Contact Representative for further details. Rec'd 3/4/ PERSONNEL President-Mery Griffin. Vice -Res. & Exec. Dir. -Herb Bloomberg. Commercial Manager -Andrew G. Hubbell. McGavren-Guild-POW Radio, Inc. Eckeis & Queen. Inc w.; 1430 kc. Directional -nighttime only. Operating schedule: 5:30-1 am weekdays; 7:55-1 am Sun. EST. 15% on net time charge; no cash discount. General: la a. 9d, 5, 6e. 7b, S. Rate Protection: 10b, 11b, 12b, 13b, 14b. 15a. Basic Rates: a a, 28a, 29a. Contraria: 40a, 41, 44a, 44b, 46, b. Comb.: Cont. Discounts: 60d, 60e, 60f, 60h Cancellation: 73a. Prod. Services: 82. Affiliated with American Contemporary Network. No. 6 ER 10/1/68 -Reed 8/29/68. AA -Mon thru Set 6-0 am & 4-7 M. A -All other times. 6tí 12 ti 18 ti 24 ti 1 min see see min see see ROTATING PLANS I -Equal Rotation -Drive Time/Weekend. 18 tl ti ti 288 II -Equal Rotation -Mon thru Sun noon -7 pm & 7 pm -midnight. 18 ti ti tl wk 8. PROGRAM AA -Mon thru Sat 6-9:30 am & 4-7 pm. A -Mon thru Sat 9:30 am -4 pm. B -All other times. 5 MINUTES 6 Plan Class AA_..._ Class A..._ Class B... _... _.._.._.._ % Plan Plan wk 5% 52 wk 10'; WINR 1946 BINGHAMTON NBC Radio Network m A Gannett Owned Station Media Code Binghamton Press Co., lnr., 70 Henry St.. Binghamton, N, Y Phone TWX WINE.: Programmed for adults and young adults. 4 air personalities handle all segments. MUSIC 60%: general popular featuring standards, ahowtunes, film music, middle-of-the-road, some current hits 5:30-10 am & 12:30 pm -sign -off. Phone discussion 10%: 10:30 am -12:30 pm. NEWS 25%: 3 man news staff, local and regional 10% at :25 and :55. national and international 15% every hour on hour. SPORTS 5%: reports through day, play-by-play high school football. Stock market report 5:15 pm. FARM: report 5:45 am. Woman's show 10:05 am. Remote program with air personality with interviews and discussion 1:05-2 pm. Contact Representative for further details. Reed 7/27/07. General Manager -Edward M. Scala. Program Director -Bruce Wexler. Sales Manager -Roderic W. Reeder. B -It Representatives. Inc. 5. FACILITIES 1,000 w. days, 500 w. nights; 680 kc. Directional -separate patterns day and night. Operating schedule: 5:30 am -midnight Mon thru Sat; 8:011 em -midnight Sun. EST. 15%: no cash discount. General: la, 3a, 4a, 5, Ob, Rate Protection: 10g, 11h, 12h. 13h, 14g, 16. Basic Rates: 21a. 22a, 23a. 25a. 26, 28e. 29a. 33a. Contracts: 40a, 42a, 45, a. Comb.: Cont. Discounts: 60a Cancellation: 70b, 70d, 71a, 72, 73a. Affiliated with NBC Radio Network. No. 13 Eff 4/1/68 -Reed 3/8/68. AAA -Mon thru Fri 6-10 am. AA -Mon thru Fri 10 am -7 pm: Sat & Sun 6 am -7 Dm. A -All other times. I MIN, FIXED POS: lx 52x 104x x AAA AA A sec or less: 75% of applicable 1 -min. 10 sec or lesa: 50% of applicable 1 -min. 1 -minute and 30/20 -seconds may be counted to help earn frequency discounts on 10 -second spots, but 10- second spots may not be counted to help earn frequac y 7. K discplansounts 1-minute and 30/20 -seconda. o TOTAL AUDIENCE PLAN - Plan I Plan II 6-9 am am -4 pm pm _ pm and/or weekend tí 20tl 1 min per wk, ea sec or less: 75% of applicable 1 -min. 10 sec or less: 50% of applicable 1 -min. ROTATING PLANS -I MINUTE PER WK. 1 WK: ti 12 ti 18 ti 24 t1.aaa AA A sec or less: 75% of applicable 1 -min. 10 sec or less: 50% of applicable 1 -min. 52 -week discount -8%. All Rotating Plan spots, in all categories, are combinable. 1 -minute and 30/20 -seconds may be counted to help earn frequency discounts on 10 -second spots, but 10 - second spots may not be counted to help earn fre- quency discounts on 1 -minute and 30/20 -seconds. 8. A I hr 1/2 hr 1/4 hr 10 min 5 min 5 ti ti tl ti _ ti ti ti ti _ ti week discount -8%. Spots and Programs may not be combined for frequency discounts. WKOP BINGHAMTON Media Code Binghamton Broadcasters, Inc., Box Chenango St.. Binghamton. N. Y Phone WHOP: Programmed for adults. MUSIC: modern country format 5:30 am -1 am. AIR PERSONALITIES handle all segments. NEWS: 5 min newscasts on hour and half hour from network and local sources. City council meetings carried live every other Mon at 7:30 pm. City press conference daily at 11:25 am, county press conference daily at noon. Audience participation shows, both telephone and write in, scheduled regularly. SPORTS: college football. Contact Representative for further details. Recd 8/10/87. NEW YORK General Manager -Andrew Jarema. Sales Manager -Anthony Perry. PRO Time Sales, Inc. 8. FACILITIES 5,000 w, days; 500 w. nights; 1360 kc. Directional -day and night. Operating schedule: 5:30-1:00 am weekdays; 7:30-1:00 am Sun. EST. 15/0 net charges for time: payable when rendered. NAB Radio rode Advertising Standards apply. General: la. 2a, 3a, 40, 5. 6a. 7b, 8. ]rate Protection: 10b, Ilb, 12b, 13b, 16. Basic hates: 20a. 21b, 22b, 23a, 24b, 25a, 26, 28a, 28c, 29a, 29b. 30. Contracts: 40a, 41, 43, 44a, e, 48, 49, 50, 51e 51c. Comb.; Cont. Discounts: 60a, 602, 60g, 61a, 62a. Cancellation: 70a. 70e. 71a, 73b. Prod. Services: Affiliated with MSS. Member: Northeast Radio Network. Eff 9/1/67-Rec'd 8/15/67. AA -Mon thru Fri 6-9:30 am & 4-7 pm. A -All other times. 5tí 10tí 15 ti min sec _ min. 30 sec 10 sec: 50% of 1 -min. TOTAL AUDIENCE PLAN min 30 see I 25 wkly (up to 48% AA) PROGRAM 5 MIN: Oil 12tí 24t1 AA A 20 IS 10 CONSECUTIVE WEEK 26 wk -10% 52 wk -15% W K O P -FM 1954 BINGHAMTON Media Code Binghamton Broadcasters, Inc., 34 Chenango St.. Binghamton, N. Y Phone Station Manager -Andrew Jarema. Sales Manager -Anthony P. Perry. ERP 33,000 w.; 99.1 mc. Antenna ht ft. above average terrain. Operating schedule: 5:30-12:05 am. 15% on net chargea for station time; no cash discount. See WKOP listing for coded regulations. Affiliated with American Flt Network. Member: Northeast Radio Network; Empire State FM Network. ER TIME Itee'dRAT E S8/25/67. Ix I5x 30x 60x 125x 250x 500x 1 min PROGRAM Ix I5x 30x 60x 125x 250x hr /2 hr min WNBF 1928 BINGHAMTON A Triangle Station BLAIR RADIO RIAJB Media Code Triangle Publications. Inc., Radio and Television Div., Sheraton Inn, Binghamton. N. Y Phone TWX Division General Manager -George A. Koehler. General Manager -Robert E. Klose. Salem Manager -Bruce A. Lawrence. Blair Radio. Canada -Andy McDermott Sales Ltd. Triangle Sta. Sales Office: See Rep & S/O pages w.; 1290 kc. Directional -nighttime only. Operating schedule: 5:30-12:10 am. EST. 15% time, news and talent; 10th of following month. 5. GENERAL ADVERTISING See eoded regulations General: la, 3a, 3b, 4a, 4d, 5, 6h, 7b, R. Rate Protection: lob, 11b, 12h, 13b, 14b. Basic Rates: 20a. 20b. 22a, 23a. Contracta: 40a, Comb.: Cont. Discounts: 60a, 60e. Cancellation: 71a, 72, 73a. Affiliated with CBS and $lair Group Plan. No. 6 Eff 9/1/68 -Reed 8/23/68. AAA -Mon thru Fri 8-10 am. AA -Mon thru Fri 5:30-6 ant & 3-7 pm. A -Mon thru Fri 10 am -3 pm: Sat & Sun 6 am - 7 M. B --Daily 7 pm -midnight. (This listing continued on next page) November 1, 1968 Spot Radio Stations 601

89 NEW YORK Binghamton -W N B F -Continued A PER WK, EA: () I ti 6 tl 12 ti 1 min sec sec min see sec ti ti ('LASS A 1 min sec sec min..._.._ sec sec 4.50 () Specified position Minutes, 30 -seconds and ID's may be combined for maximum frequency. 8. PROGRAM I hr 1/2 hr 1/4 hr IO min 15 min 1 ti ti ti (t) Except newscasts. 5 -MINUTE NEWS PACKAGES EA: AAA taa A B 5 per wk/1 per day Less than 5 per wk (y) Must rotate within 6-10 am time period. (t) Except 5:30-8 am. must rotate within 3-7 pm time period. W N B F -FM 1943 BINGHAMTON A Triangle Station GEICI DOFIME Media Code Triangle Publications. Inc.. Radio and Television Div., Sheraton Inn, Binghamton, N. Y Phone TWX WNBF-FM: Programmed for adults. NEWS: 5 min hourly, world news roundup 8:55 am, M -Sat. MUSIC: general popular, standards, and show - tunes make up most of programs. Serious music including semi -classics daily 2-4 pm, ahowtunes 8-9 pm, jazz 10 pm -12M Tues, 11 pm -1 am Sat. Opera Sun 2-5 pm. Religious music Sun 8-10 am. COM- MERCIAL POLICY: 4 minute maximum permitted in each 55 minute music program. Contact Representative for further details. Reed 9/18/67. Division General Manager -George A. Koehler. General Manager -Warren A. liuerbel. lewdness Manager -E. %V. Varna'. Blair Radio. Triangle Sta. Sales Offices: See Rep. & 8/O pages. S. FACILITIES ERP 10,060 w. (hertz.), 10,000 w. (vert.); 98.1 mc. Stereo. Antenna bt.: 950 ft. above average terrain. Operating schedule: 7-1 am. 15% su net tinte charge; no cash discount. General: la, 2b, 3a, 4a, 5, Bb, 7b, 8. Rate Protection: 10d, 11d, 12d, 132, 192, 15c. Basic Rates: 20a, 21b, 21e, 21d, 22b, 23b, 24b, 26, 28a, 28e, 29a. Contracts: 40a, 41, 42b, 42d, 43, 44b, 95, 46, 47a, 48, 49, 50, 51e. Comb.; Cont. Discounts: 60b, 60f, 61b, 62b, 62d. Cancellation: 70b, 70c, 71a, 72, 73b. TV facilities: 1VNB0'-TV. Member: The Groskin Group. EH 6/1/68-Rec'd 5/1/68. lx 15x 30x 60x 125x 250x 1 min PROGRAM Ix Ina oox 60x 125x 250x 500x 1 hr /2 hr min BOONVILLE Ouelda County -Slap Location E-5 See Sltl)S consumer market map and data et beginning WB RV 1955 Media Code Black Oliver Radio, Inc., Box 341, Boonville, N. Y Phone Other Studio-Lowville, N. Y. Phone President -Livingston Lansing. General Manager -Leon ltenodlo. 1,000 w. days: 900 kc. Non-dlrectlonrl. Operating schedule: Sunrise to local sunset. EST. 15%; no cash discount. General: la, lb, 2b. 45, 4c, 5. 6a, 7a, 8. Rate Protection: 10a, lia, 12a, 13a, 19a, 15a, 15b, 16. Basic Rates: 21a. 21b, 21e. 22a, 22b, 23a, 24c, 28b, 28c. Contracts: 40a. 43, 45, 46 Comb.: Cont. Discounts: 61b. 62e. Cancellation: 70a, 70e, Tlb. 72, 73a, 73b. Member: Northeast Radio Network. Rates effective March 1, Rates received March l'er week: -MINUTE SPOTS 1 Each Total Each Total 1 time..._ times times.» seconds -20% off applicable rate. 20 seconds -30% off applicable rate. 10 seconds -40% off applicable rate. 2 times times times... times.._._. BREWSTER Putnam County -Slap Location II -9 See SUDS consumer market map and data at beginning WPUT 1963 Media Code Brewster Broadcasting Corp., Drawer F, Brewster, N. Y President -M. S. Novak. Station Manager -Frank M. Reagan. Program Director -William Fowler. Grant Webb & Company. 1,000 w. days; 1510 kc. Directional. Operating schedule: Sunrise -local sunset. EST. 15/0 time only; monthly. General: la, 2a, 3a, 4a, 5, 6b, 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 21b, 22a, 24a, 24b, 24e, 25a, 26, 29a, 29b. Contracts: 40e. 44b, 47e, 49, 51b, 51e. Comb.; Cont. Discounts: 60b, 60e, 61b, 62d. Cancellation: 70b, 70d, 71a, 72, 73b. Elf 11/1/67-Ree'd 10/31/67. A -Mon thru Sat 6-10 am. B -Mon thru Sat 4-6 pm. C -All other times. I MIN: lx 26x 52x I56x 260x 520x I000x A _ B..._ C SEC: A B C CONTINUOUS WEEK 26 wka-5% 52 wka-10% PER WK, ROS: 1 ti 5 ti 10 ti 20 ti 30 tl 1 min sec PROGRAM A -Mon thru Sat 6-10 am & 4-6 pm. B -Ail other times. I HR: Ix 26x 52x 104x I56x 260x 9122 A..._, 7b B /2 hr: 60% of hr. 10 min: 33-1/3% of br. 1/4 hr: 40% of hr. 5 min: 15% of hr. BRISTOL CENTER Ontario County -Map Location C-6 See SItDS consumer market map and data at beginning WMIV(FM) 1948 Media Codo C & U Broadcasting Corp., Box 490, Oneida, N. Y Phone Executive Vice -President -James R. Skidmore. General Manager -Thomas E. Martin. S. FACILITIES BIG' w. (boriz.), 9,500 w. (vert.): 95.1 mc. Antenna ht.: 993 ft. above average terrain. Operating schedule: 24 hours daily. EST. 15% on net time only; bills rendered monthly. NAB ltadio ('ode Advertising Standards apply. General: la, Db, 3a, 4a, 5, 6a, 7a, 8. Rate Protection: 10b. lib, 12b, 13b, 14b, 150. Basic Rates: 229, 23a, 29a. Contracts: 40a, a, 45, 46, 49. Comb.; Cont. Discounts: 60a, 61a. Cancellation: 70a, 70e. 71a, 73b. Prod. Services: 80. Member: Northeast Radio Network. See that listing for rates. BUFFALO (8 AM; 9 FM) (including Cheektowaga, Amherst) Buffalo, Erle County -Map Location B-6 Niagara Falls. Niagara County -Slap Location B-5 ''heektowaga. Erie County -Slap Location B-6 Kenmore. Erle County -Slap Location 11-6 See SILOS consumer market map and data at beginning Stations located within the combined city area are consolidated under multiple city headings. This is not to imply that all of the stations provide equal coverage of the entire area or cities involved. It to part of the time buying function to deterndne extent of individual station coverage, audience delivered. etc. within the area. WA DV (FM) 1902 BUFFALO QMQUALITY MEDIA INCORPORATED Media Code Adver-Cast, inc hand Bldg., Lafayette Square. Buffalo. N. Y Phone WADV(FM): Programmed for young adults, primarily AIR PERSONALITIES handle all segmente. NEWS: 5 min on hour. MUSIC: middle-of-the-road predominates most of format. Interviews with nationally known personalities on occasion. Public affairs program and religious music on Sun 8 am -1 pm. 1 ethnic program, Polish music, English language aired 4:30-6:30 pm Sun. 95% middle-of-the-road music, 3% religious music. Contact Representative for further details. Recd 11/27/67. Pres. & Gett'1 Mgr. -Daniel.1. Lesniak. Quality Media Incorporated. ERP 17,600 w.; me. Stereo. Operating schedule: 8:00-1:00 am daily. Antenna m.: 389 ft. ebm'e average terrain. 15/0 time only: 10 days. General: la, 2a, 3a, 9a, 5, 60, 7b, 8. Rate Protection: 10a, 11a, 12a, 13a, 14a, 15b, 16. Basic Rates: 20b, 21a, 21b, 21e, 22a, 22b, 24c, 25a, 28b. 28c, 30. Contracta: 40a, 41, 422, 45, 48, 51a. Comb.; Cont. Discounts: 60a, 60f, 61b, 62a. Cancellation: 70e, 71a, 73a. Prod. Services: 81. Rates elective Rates received March mea._..._ sec._ _ sec._..._.._..._ Discounts PEIt WK: 7 ti... 10% 28 t1..._..._.._ ti... 20% 35 ti _ 45% 21 ti 30% 42 ti... 59% S. PROGRAM 1 hr _..._..._ /4 hr_._._ /2 It[..._'-'..'_'._ Discounts PER 1Mí1 30% 14 ti WBEN 1930 BUFFALO Subscriber te the NAB Radio Code Media Code WBEN. Inc Elmwood Ave., Buffalo. N. Y Phone TWX WBEN: Programmed for adults and young adults. AIR PERSONALITIES handle all segments. NEWS: 10 or 15 min on hour, AP and UPI wires plus network am pop -standard, middle-of-the-road music, time, weather, traffic reporte. 10 am -noon pop - standard, middle-of-the-road music, remote broad- cast. 1-4 pm pop -standard. middle-of-the-road music, features. 4-8 pm pop -standard, middle-of-theroad music, traffic, features. 8-8 pm information programming with anchor man, news, sports, features. 8 pm -12M pop -standard, middle-of-the-road music, local and national free form sports coverage. SPORTS: live play-by-play pro football and baseball. college basketball and football. COMMERCIAL POLICY: maximum 18 minutes per hour. Contact Representative for further details. Recd 12/28/67. General Manager -Leslie G. Aryles, Jr. Station Manager -Bill McKibben. General Sales Manager -Paul A. Butler. Henry 1. Christel Company, Inc. S. FACILITIES w.; 930 Ice. Directional -nighttime only. Operating schedule: 6:00-12:05 am Sun; 5:00-1:00 am weekdays. EST 15/0 net charges for time: payable when rendered, General: la, la, 3h. 4a, 92. 5, 6h, 7b. 8. Rate Protection: 10e, 11c, 12c, 13c, 14e. Basic Rates: 20b. 21a, 21h 21e, 2íd. 22a. 22b, 23a, 23h. 24b. 24e, 25a, a, 28e, 29a, 30, 33e. Contracts: 40e a, 44h, e. 48, 51c. Comb.: Cont. Discounts: 60c, b, Old. Cancellation: 70a, 70e, 71a, a. Prod. Services: Affiliated with CBS Radio Network. No. 22 EH 4/1/68 -Reed 3/7/68. AAA -Mon thru Sat 6-10 ais,. AA -Mon thru Fri 3-7 pm. A -Mon ihru Fri 10 am -3 pm; Sat 10 am -7 pm: Sun 6 am -7 pm. B -Deily 7 pm -midnight. C -Daily midnight -1 am. Minimum 3 days per week (1 per day, alternate days, Mon, Wed, Fri one week and Tues, Thurs. Sat next week) or 6 days per week (1 per day Mon thru Sat). A Ix IOOx 300x tl_ tl... _..._..._._»_..._ tl-...._... _... _ t _.-- --_ SECONDS 1 tt..._ LL...»..-_.._...-.»..._ FIFTY/FIFTY PLAN: Advertiser may elect to divide schedule of spots equally between AAA and AA. AA rate prevails if for single product, spots are same length, and AAA and AA are running concurrently. Minimum 6 spots per week. Ix IOOx 300x tl tl» U t _ /30/20 SECONDS 1 tl....._._..._...._ t.l._..._...»..._._»...»..._ tl._._._..._...-_»..-_...»_ t _..._.._...,,,»_.._ tl tl..._._...-._ ti._ /30/20 SECONDS 1 IL._..._._..»._ LL ti St..---_- _..._..._.._._ tl_..._ tl._.._..._..._.._..._..._ ti- _._...» t._ _._ /30/20 SECONDS 1 tl..._ _..._..._ t1..._ _. --.._ ti SECONDS AA.--_ A _._._ B second spots may combine with other spots for frequency discounts. Are not subject to nor included in calculating weekly quantity discounts. CLASS C 1 min...._ sec _-..._ /30/20 sec 3.50 C spots subject to consecutive week discounts; not combinable for any other discounts. MATCHING/BONUS PLAN Advertiser buying schedule of spots in AAA, AA, A or B may purchase equal number of spots in C half at applicable C rate. Matching/Bonus Plan is also applicable on above baste to WBEN-FM at a rate of 3.00 per 1 min spot, 2.10 per 40/30/20 sec spot and 1.65 per 10 sec spot. CONSECUTIVE WEEK 13 wk -5% 26 wk -10% 52 wk -15% In place of weekly quantity and frequency discounts. Available to single product advertising that maintains a continuous uninterrupted weekly schedule. Based on applicable lx rate and calculated on lowest weekly expenditure during applicable period. CUMULATIVE AUDIENCE PLAN Sold in multiples of 4 and scheduled within 7 days. 1 spot am Mon thru Sat. 1 spot -3-7 pm Mon thru Fri. 2 spots -10 am -3 pm Mon thru Fri; 10 am -7 Sat; pm 6 am -7 pm Sun. PER WK, EA: 4 ti ti 1 min sec Discounts must be earned within 7 days. Do not combine with other spots for discounts. 6 PLAN: 1 min 30 see Per wk, (2A, 4B)......_._ Flat rate, not combinable. 8. PROGRAM DAILY: 1 hr 1/2 hr 1/4 hr 10 min 5 min 6 am -7 pm..._ pm -midnight CONSECUTIVE WEEK 13 wk -5% 26 wk -10% 52 wk -15% 9. PARTICIPATING PROGRAMS Farm -Mon thru Sat 5-6 am; Sun 6-7 am -10 -min program segments (2 1 -min spots) flat, min, flat /40 -sec, flat Can combine with other spots for frequency discounts. Not subject to nor included in calculating weekly quantity discounts. Clint Buehlman-Mon thru Sat 6-10 am, min segments per wk, flat NEWSCASTS 14 minutes at 6, 7, 8 am & pm -1/4 hour rate applies, (7 and 8 am not subject to CWD.) 9 minutes at 9 am & noon -10 -minute rate applies. 5 minutes regular 5 -minute rate plus net per program news service charge. 10 & 15 minute newscasts subject to net per program talent & news service charge. 5 minutes at midnight & 12:30 am per program time charge. Subject to consecutive week discounts but not combinable for any other discount. (Buffalo continued on next page) 602 Spot Radio Stations November 1, 1968

90 min BuffoIo-Continued W B E N -FM i 946 BUFFALO Subscriber to the NAB Radio Cede Media Code WBEN, Inc., 2077 Elmwood Ave., Buffalo N. Y Phone TWX General Manager -Leslie G. Arries, Jr. Station Manager -Bill McKibben. Program Director -Edward L. Tucholka. Berry I. Christal Company, Inc. ERP w.' me. Antenna hl-1,347 ft. above average terrain. Operating schedule: 6-12:05 am Sun; 5:00-1:00 am weekdays. 15/0 net time only; payable when rendered, 5. GENERAL ADVERTISING See ceded regulations General: la. 2a. 3a. Sb. 4a. 4d. 5, Bb, 8. Bate Protection: lob. 11h. 14h. Basic Rates: 20a. 22a. 22h. 23a, 24h. 25a, 28a. 29a. Contracta: 40e. 42a e. Comb.' Cont. Diaconato: 626. Cancellation: 70a. 70c. 71a, 73a. TV facilities: WBEN-TV Affiliated with Market 1 Radio Network. Eff Recd 6/5/68. MON TRRU FRI 1 30 nee I min 30 see 5 ti tl t1.._.._ ti ti.._ ti ti MATCHING/BONUS PLAN Advertiser buying schedule of spots in AAA, AA, A or B on WBEN may purchase equal number of spots on WREN -FM at 3.00 per 1 min spot per 40/30/20 sec spot and 1.85 per 10 sec spot, WBNY(FM) 1966 BUFFALO R A B Media Cade Niagara Frontier Broadcasting Corp.. Rand Bldg., Buffalo. N. Y Phones , W INY (FM) : Programmed primarily for adult appeal. AIR PERSONALITIES heard throughout day on block shows. MUSIC: latest standards, ahowtune', bands and popular artists. NEWS: every 2 hours, weather on half hour. Commercials limited to 8 in an hour all pre-recorded unless otherwise specified. Contact Representative for further detalle. Recd 11/27/67. Gen'l & Sales Mgr. -Tom W. Talbot. New York -Roger Coleman, Inc. Chicago, Detroit -Burn -Smith Company. ERP ( horn., 50,000 vert.): 98.1 me. Stereo. Operating schedule: 8-12:30 am. Antenna ht.: 405 ft. above average terrain. General: la, 2a, 3e. Sb. 3d, 4a, 4d, 5. 6a. 7a. 8. Rate Protection: 10a a, 13a, 14a, 15a. Basic Retes: 20h, 21a. 21d, 22a, 23a, 24h, 25a, 27, 28a, 28c. 29a, 32a. Contracta: 40a, 41, 42a, 42d, 43, 44b, 45, 47a, 48, 49, 51b. Comb.: Cont. Discounts: 60a, 60d, 601, 61b, 62h. 62d. Cancellation: 70a. 70e, 71a, 73b. Prod. Services: , 82. WBNY (FM) and 1VJJL, Niagara Fallo may combine purchases to earn maximum discount. No. 2 Elf 12/1/67 -Reed 1/2/68. AA -Daily 8 am -10 pm. A -Daily 10 pm -midnight. B -Daily midnight -sign -off. Ix ISx 26x 52x 156x 312x 1 min /30 sec sec ROS 3tI 5 t 10tí 20 ti 30 ti 1-12 wks wka aka wka PROGRAM Ix 26x 52x 158x 260x 312x I hr /2 hr /4 hr? min b mica WBUF (FM) 1946 BUFFALO FMU Media Code Functional Broadcasting, Inc., 1233 Main St., Buffalo, N. Y Phone WBUF (FM): Programmed for general interest, appealing to adult audiences. MUSIC: popular, jazz, light classical, movie and TV sound tracks, Broadway showtunes, and standard middle-of-the-road music. Solid music interrupted only at each quarter hour for commerciali and public service announcements, and live regional news broadcasts 7 min before each hour. Religious muele Sun mornings. Weather reaps 7:20 am & 8:20 am throughout week. Contact Representative for further detalla. Reed 5/23/68. Vice -President-Lawrence Gordon. Gen'l Mgr. & Prod. Dir. -Cari J. Spavento. 2.SREP REPRESENTAr-James TIVES A. McKechnie. Roger Coleman, Inc. ERP 100,000 w.; 92.9 mc. Operating schedule: 8:00-2:00 am Sun; 6:45-2:00 am Mon thru Sat. Antenna ht ft. above average terrain. 15: no cash discount. General: la, 2h, 3a, 3e, 3d. 4a, 4d, 5, 6a, 713, 8. Rate Protection: 10h. 11h. 12h. 13b, 146. Basle Rates: 20a a, 21h. 21e. 21d. 22a. 22h. 23a. 24a, 24e, 25a, a, 28e. 29a, 30, 33a. Contracte: 40a, 41, 42h. 42d, 44a, 45, 46, 47a a, 51h. Comb.: Cont. Discounts: 60d, 60f c, 82b. Cancellation: 70a, 70c, 71a, 72, 73a, 73b. Prod. Services: Member: Empire State FM Network. No. 3 Eff 1/1/87 -Reed 2/1/67. Iti 8tl 15 t1 1 min sec._ PROGRAM I tl 8 tl 15 tl 1 hr.._..._ /2 hr /4 hr._.._ NEWSCASTS 22 tl tl PER WK. I ti 8 t 15 ti 22tI 5 min..._ FREQUENCY DISCOUNT 13 conuco wk -5% 26 conaec wk -10% 52 consec wk -15%. WDCX(FM) 1963 BUFFALO 29 tl tl tl ti tl tl Media Cede Crawford Broadcasting Co., Box North St., Buffalo, N. Y Phone President -Donald B. Crawford. Gen'l. Sta. & Sales Mgr. -W, Neale Carr. Program Director -Milton W. Ellis. ERP w.; 99.5 mc. Operating schedule: 6:00 am -midnight Mon thru Sun. Antenna ht.: 640 ft. above average terrain. 15% on time; monthly. General: la, 2a. 3a. 3h. 4h. 4d, 5, 6a, 7h. Rate Protection: Ic, 12c, 13c. 14c. Basic Rates: 20a, 22h. 23e, 24b, 25a, 28a. Contracta: 40h, a, 98. Comb.: Cont. Discounts: 80b. 60e, 61h, 62h, 62e. Cancellation: 70a, 70c. 71a, 73a. Rates effective Rates received September 21, Per yr: Per wk: 1 min Per yr: 158 ti 13 ti _._ 7.OÓ 208 ti 26 ti._.._..._ ti 39 ti..._ ti 52 ti 1 t 500 ti tl_.._ ti 2 i._ ti maximum 30 -second spots. 70 words ble 1 -minute role. 10 -second spots. 30 words ble 1 -minute rate. Per wk: 1 min 3 tl tf._ tai._._ tl..._ ti._.._ t1..._ % of apprca- maximum 50% of applica - min 1 min 10 ti ii..._._._..._ ti ti..-_.._..._..._ To be used within a 7 -day period. 8. PROGRAM PER YR: PER WIC: 1 he 1/2 hr 1/4 hr 5 min 1 tl._.._.._.._ ti ti ti._ ti 1 ti..._....._ ti 2 ti..._..._ ti 3 ti ti 4 ti ti 5 ti ti 6 ti ZZelI WEBR 192 BUFFALO Representatives, Inc. Buffalo Courier Express Station. Media Code WEBR Inc., 23 North St., Buffalo, N. Y Phone WEBR: Programmed primarily for adult appeal. MUSIC: presented by personalities comprised baste - ally of standards, showtunes, selected singles and albums. 2 jazz shows weekends plus nome light classical music late evening and Sun. NEWS: 5 man news staff, 23 scheduled newscasts daily. Drivetime trafficopter reporte, marine weather forecasts, ski reporte, stock market reporte, produce market reporte. SPORTS: aportscasta plus live college basketball. Contact Representative for further details. Rec'd 10/16/67. General Manager -David F. Leopold. Commercial Manager -George T. Stagg. Pmeram Director-Tnrk Eno. R -lt Representatives, loe. Regional Rens Corp w.; 970 ke. Directional -same pattern day and night. Operating schedule: 5:30-2 am. EST. Partial simulcast operation. Simulcast 6.11 am & 4-7:30 pm. Mon thru Sat; 8 am -12:10 pm & 4-7:30 pmágency Sun. For t facilities see WEBR-FM. 4. COMMISSION 15%: no rash discount. General: la. 2a, Sb, 4e, 4d. 5, 6h. 7b. 8. Rete Protection- 10c. 11e. 12e. 13e. Baste Retes: 201/. 22b, 23a. 24a, 24h, 24c. 25a, 28a. 29a. 33d. Contracta: 40a. 41, 44a, a. 51h. Comb.: Cont. Discounts: 60e. 60g, 601, 61a. Cancellation: 70a. 70c. 711, 73h. No. 21 ER 1/1/67-Rec'd 12/1/66. AA -Mon thru Fri 6-10 am & 3:30-7 pm. A -Mon thru Fri 10 am -3:30 pm; Sat 6 am -7 pm; Sun noon -7 pm. B ---Alt other times. I min SO see 10 see AA A _ B _ x rar more -10% discount. MULTI -PLANS Per wk 12 ti 18 ti 24 ti SO ti I M114: 6ti AA A._ B _ 30 SEC: AA _ 20.? A B SEC: AA _ A B wk discount -10%. ECONO-PLAN (Mon thru Sun 6 am -11:30 pm) I min 30 see 10 me 10 ti tat ti _ l're YE: 509 x x Econo Plan annta will he ln AA, A and B times, A minimum of 15% of every Econo schedule will he in B time. Spots will he in fixed positions subject to preemption. Econo Plan rates subject to change wthout nntl0e. S. PROGRAM 1 HR: AA A B x /2 hr: 6e'0. of hour. 5 min: 27% of hour. 1/4 hr: 40% of hour. 260e nr more -10«dismount. 10. SPECIAL FFaTIIDF4 5-MTNT^FE NEWSCASTS Mon ihnt Set 6-6 ea 26 Mon thru am, 11-11:05 am. 1-1:05 nm. 2-2:05 pm. 1-1:65 pm. ea 30 Mon thru Rum ram pm. ea 3R Mon thru Sun et ' n nm. ea MINUTE NEWSCASTS Mon thru Set 7-7:10 am: Mon thru Sun 8-8:10 am am. ea... _ 58 Mon thru Sun noon-ln1n nm ea MTNTrrR NEWSCASTS Mon thru Sun 6-6:15 pm: Mon thru Sat (Sports) 0:15-6:30 pm. ea 59 Mon thru Pus '5 ram (News & Sports), ea 34 itou or more -10% discount. W E B R -FM 1060 RUFFALO Pedta Code WEBR. Inc., 23 North St.. Buffalo. N. Y Tt STATION'S PROGRA`4aING DESCRIPTION WEBR-FM Proerammed for adult appeal. Block nroarommipe. MUSIC: elassirol, light classi- cal. standards and showtunes. Discussion and educational features. 11 newscasts dodto. Drivetime tramcopter rennrts. marine weather forecasts. ski reporto. stork market re'.nrts. prodnee r-ork-t rennrts. Contact Representative for further details. Reed 10/18/ 67. NEW YORK General Manager -David F. Leopold. Commercial Manager -George Stagg. Program Director -Jack Eno. Good Music Broadcasters, Inc. ERP 105,000 w.; 94.5 mc. Antenna ht ft. above average terrain. Operating schedule: 6:00 am -11:15 pm Mon thru Sat: 8 am -11:15 pm Sun. Partial simulcast operation. For simulcast facilities see WEBR. 15%: no cash discount. Billa rendered monthly. 5, GENERAL ADVERTISING See coded regulations See WERE listing for coded regulations. Commercial content: 1 hr min spots plus 15 -sec open & close. 1/2 hr min spots plus 10 -sec open & close. 1 -min -165 wds. 30 -sec -75 wds. Eff Rec'd 3/27/68. 8'00 30 see.._.._-...._ MULTI -SPOT PLAN 6ti 12t1 18 ti 24 ti 1 min sec PROGRAM I hr 1/2 hr 1 x _._ A1 WGR 1922 BUFFALO A Taft Station KATZ RADIO EAST Media Code Taft Broadcasting Comnony. 184 Barton St., Buffalo, N. Y Phone General Manager -Leon Lowenthal. Manager Sales/Service-Jack Geiser. Program Director -Paul Murphy. Katz Radio. East. Canada -Andy McDermott Sales. Ltd. Taft Sta. Sales Office: See Rep & 5/O pages. 5,000 w.: 550 he. DIrerlional-night only. Operating schedule: Mon thru Fri 5:30-1:30 am: Sat & Run 6:30-1:00 am. EST. Partial simulcast operation. Simulcast midnight -6 am Tues thru Sun. Local News every hour at :30 7:30 am -8:30 pm daily, religious programs Sun morning. No other simulcast. 15%; no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la, 2e. 2h, Sa, 4a, 5, 6h, 7h, 8. Rate Protection: 10h. 11h. 12h, 13h. 14h. 15b. 15d. Basic Rates: 20a. 20h, 21a, 21h, 21e, 21d, 22a, 22b, 23e, 23h, 24a. 24c. 25a, 27, 28a, 29a, 29h, d, Contrants: 40a. 41, 42a, 42c, 43, 44a, 44b, 45, 46, h. i 51e. Comb.: Cont. Discounts: 60b, 60d, 60e, 60f, 60h, a. Cancellation: 70a. 70e. 71a, 72, 73a, 73b. Prod. Servirs: R0, Aestt,tod with NRC Radio Network. Affiliated with Katz Plan RAAID. TES No. 32A Eff 8/1/88 -Reed 7/17/68. AA -Mon thru Fri 6:15-9:30 am & 3:30-7 pm. A -Mon thru Fri 9:30 am -3:30 pm: Sat & Sun 6:15 nm -7 nm. B -All other times. PER WK, I MIN: I ti 6ti 12 ti 18 ti 24 ti AA A B /30 sec: 75% of 1 -min. 10 sec: 50% of 1 -min. TOTAL AUDIENCE PLANS 12 ti 16 ti 24tI 1 min /30 sec: 75% of 1 -min. 10 sec: 50% of 1 -min. 1/3 each Traffic, Day. Night and/or Weekend, or 1/2 each Traffic. Night and/or Weekend. 5 -MINUTE NEWSCASTS 2t1 3t1 5ti AA 105 A g EXTENSION 55 Audience telephone partiripation program -Mon thru Fri 9:05 pm -midnight. Rotating 1/4 hour Segments. 5 days weekly. 1/4 hour per day, per week All spots, regardless of length or classification, may be cross -combined for discount purposes. Spots and programs may be combined for discounts on spots only. W G R -FM 1959 BUFFALO Media Cede Tuft Broadcasting Cs., 184 Barton St., Buffalo, N.Y Phone TWX Div. Gen'l May-ichn Le -rente Jr. Station Manager-Roherl Laurence. (This listing continued on next page) November 1, 1968 Spot Rodio Stations 603

91 NEW YORK Buffalo -W G R -FM -Continued Herbert E. Groskin & Co. Taft Sta. Sales Office: See Rep & 8/O pages. ERP 12,600 (horiz. & vert.) w.; 96.9 mc. Operating schedule: 24 hours daily. EST. Partial simulcast operation. Operated separately 6 am -midnight Mon thru Sun; except News every hour at :30 Sat & Sun, For Simulcast facilities see WGR. 15% no cash discount. See WOR listing for coded regulations. Intimate personal product advertising not acceptable. Commercial Policy: No double spotting. 5-8 minutes per hour maximum commercial time. Affiliated with American FM Network. Member: Groskin Group. Eff Rec'd 7/1/68. Ix 15e 30e 60x 125x 250x 500x 1 min PROGRAM Ix 15x 30x 60x 125x 250x 500x 1 hr /2 hr min WHLD 1940 CITY OF LICENSE NIAGARA FALLS Media Code (This is a duplicate of the listing appearing under Niagara Falls, N. Y.) Earl C. Hull, Parkway Inn, Ni Falls, N. Y Phone Studio: Parkway Inn, Niagara Falls, N. Y. Owner -Earl C. Hull. Sta. & Sales Mgr. -Edward F. Joseph. GUI -Perna, Inc. 9. FACILITIES 5,000 w. days: 1270 ke. Directional. Operating schedule: 5:30 am -local sunset weekdays, 7:00 am -local sunset Sun. EST. 15/0 time only: 10 days. General: la, 2b, 3a, 3h, 4a, 9d, 5. 6e, 7a. Rate Protection: 10b, 11b, 12h, 131) e. 15h. Basic Rates: 20b, 22h, 23h, 24h, 25a, 28h, 28c, 29h, 30, 32a, 33d. Contracte: 40a, 41, 42b, 44a, 45, 46, 97a, 48, 49, 51e. 51c. Comb.: Cont. Discounts: 60e. 60d, 601, 61e, 61b. 62d. Cancellation: 70a, 70c, 71h, 72, 73h. Member: Northeast Radio Network. Rates effective January Rates received January 4, min SO sec 10 sec 1 tl.._......_ tl ti..._..._.-.._._.._... _._ tl _...._..._ tt..-._.._._-.._..._ ti._._ ti tl min 30 sec 10 sec 10 ti ti ti ti..._ All plan announcements in all categories ere combinable. 8. PROGRAM 1 hr 1/2 hr 1/4 he 10 min 5 min 1 ti ti II _ tl_ tl ti (D) W H L D -FM 1946 CITY OF LICENSE NIAGARA FALLS Media Code (This is a duplicate of the listing appearing under Niagara Falls, N. Y.) Earl C. Hull, Parkway Inn, Niagara Falls. N. Y. l'hone PERSONNEL Owner -Earl C. Hull. Sta. & Sales Mgr. -Edward F. Joseph. Herbert E. Groskin & Co. 9. FACILITIES 96,000 w.; 98.5 mc. Operating schedule: 6:00 am -midnight. EST. Antenna ht.: 420 ft. above average terrain. 15/0 net time only: payable often rendered. See WHLD listing for ended regulations. Member: Northeast Radio Nctoork; The Groskin Group. Rates effective November 1, Bates received November 4, tí ti tí _._.._ tl..- _ ti._ tl ti PROGRAM 1 hr 1 tí...._..._..._.._..._ tl tl tl._._._.._...._....._ ti BLAIR WKBW 1925 BUFFALO RADIO Independent R g f3 1/2 hr 5 min (D) Media Code Div. of Capital Cities Broadcasting Corp., 1430 Main St., Buffalo. N. Y Phone TWX Vice-Pres. & Gen'l Mgr. -Peter C. Newell. Sales Manager -Warren Potash. Program Director -Jeff Kaye. Blair Radio w.; 1520 kc. Directional - same pattern. all hours Operating schedule: 24 hours daily. EST. 15% on net time; no cash discount. 5. GENERAL ADVERTISING See eoded regulations General: le, 2a, 3a, 4a, 5, 6b. 7h. 8. Rate Protection: lob. 11b. 12b. 13h. 141, 15e. Basic Rates: 20a, 21h, 22a, 23a, 24a, 25a, 27, 28b. 28c, 29a. Contracts: 40a, 41, 42h, , 47a, , 51a. Comb.: Cont. Discounts: 60h. 61c, 62b. Cancellation: 70a, 70e. 71a, 72, 73a. Prod. Services: , 82. Multiple Product Announcements Surcharge of 20% is required for all non-integrated Piggy -back Commercials. Eff 4/1/08--Rec'd 4/4/68. AAA -Mon thru Sat 6-10 am & 3-7 pm. AA -Mon thru Bat 10 em -3 pm. A -Mon thru Sat 7-10 pm; Sun noon -6 pm. B -All other times. AAA AA A B 1 ti ti ti ti ti , tl /30 SECONDS Fled position ti ti tl ti ti ti SECONDS Fixed position ti ti ti _.._.._ tí..._..._._.._ ti ti NOTE: Except for axed position, all spots will be staggered within time period. All spots and newscasts combinable for frequency discounts. NEWSCASTS AAA AA A 1 11._-..._ ti _-._.._ tí _..._.._.._..-..._.._.._.._.._.._.._ tí _..._...-_..._.._.-_--.._.._ ti _.._.._-._..._..._..._.._-._..._ DISCOUNT 52 wk -8%. Minimum of 5 spots weekly is required to earn number of weeks discount. WMMJ LANCASTER City of license -Lancaster, N. Y. Considered by American Entertainment Radio Network to be their Buffalo outlet. See listing under Lancaster. N. Y. WNIA 1956 CHEEKTOWAGA Independent Media Code Niagara Broadcasting System, 2900 Omessee BL, Buffalo, N. Y Phone General Manager -Gordon P. Brown. Jack Hula & Co.. Inc. 500 w.; 1230 ke. Operating schedule:. EST. 15/0 net time; payable when rendered. General: la, 2a, 3a, 3b, 4a, 5, 6a, 7e, 8. Rate Protection: 10b, 11b, 12h, 131). 14h. Basic Rates: 20a, 22a, 24a, 25a, 26, 28a, 29a. Contracts: 40e, 45, 48, 47e, 48. Comb.; Cont. Discounts: 60e, 61a, 62b, 82e. Cancellation: 70e, 70c, 71a, 73a. Rates effective January (Card No. 1.) Card received February 12, Consecutive Spot Schedules When used consecutively (without Interruption) and placed in one contract: 1 minute tranecribed, 150 words live (max.) 90 seconds transcribed, 75 words live (max.) 20 seconds transcribed. 50 words live (max.) 1 min. 30 sea 20 sea times times times _.._.... _..._ times _._.-.._..._ times._.._..._,._ WEEKLY SATURATION PLAN Per week 1 minute: 12 spots 18 spots 24 spots 80 spots 50 spots 1 week weeks weeks weeks weeks seconds: I week T weeks weeks weeks weeks seronde or less (minimum 12 spots per week) each flat. no frequency. 10 -Second Announcements & Time Minim 10 seconds transcribed. 25 words, each. flat Time Signals shall consist of giving the correct time plus 20 words (max.) commercial cops at regular 10 errend announcement rate. Minimum of 12 announcements per week. 8. PROGRAM (8 em -midnight) 1 hr. 1/2 hr. 1/4 hr. 1 time ,00 13 times times times n 154 times times (midnight -6 am) 1 time times e times times n 156 times times WUFO 1948 AMHERST no Independent Negro Media Code Dynamic Broadcasting. Inc., Box 1080, Buffalo N. Y Phone WUFO: Programmed for Negro listener. AIR PERSONALITIES handle all segmenta. Rhythm and blues music format. NEWS: 5 min at :55, headlines at :25. Negro community news 75%, national and other local news 25%. 3 man news de- partment, 1 mobile unit. SPORTS: at 7:30 am & 5:30 pm. Station participates in fund drives for community activities. Personalities available for remote broadcasts and endorsements. Contact Representative for further details. Rec'd 7/21/67. Presütent-Leonard E. Walk. General Manager -Jim Corvin. National Sales Manager -Joe Bassett. Bernard Howard & Co., Inc. 1,000 w. days: 1090 ke. Operating schedule: Sunrise -local sunset. EST. 15% on time only; no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la. 3h, 4a, 4d. 5, 6e, 7a. Rate Protection: 1013, 11h. 12h. 13h. 14h. Basic Rates: 20a. 22a, 22b, 24b, 25a, 29a. Contracts: 40c, a. Comb.; Cont. Discounts: 60b, 61h, 62b. Cancellation: 70e, 70e, 71a, 73a. Length of commercial copy: 30 seconda._._._ 65 words 60 seconds._ 125 words Sold in combination with WILD -Boston, WOAH- Miami and WAMO and 1VAMO-FM-Pittsburgh. See WAMO for discounts. Rates effective Card received October 7, SPOT ANNOUNCEMENTS 1 It ti ti..._..._._ ti ti....._-.._._ ti ti ti_ seconds -25% of 1 -minute rate. 10 seconds -50% of 1 -minute rate. 1 -MINUTE ROS SATURATION PACKAGES (To be used in 1 wk) 60 t1..._.-.._._ ti._.._ U.._ tl _ ti ti._...._...-._ tl._.._..._...._ ti._..._..._ ti._._ PROGRAM 1 he 1/2 he 1 ti._.._._._.._ t! ti..._.._.._..._ ti.._._..._._ ti ti ti..._.._.._._..._ ti.._....-._ /4 hr 10 min min Newscasts: every hour et :25 and :55. Beeper Bulletins throughout the day. 5 -MINUTE NEWSCASTS 6 ti_ ti WWOL BUFFALO A Rust Craft Station Media Code Radio Buffalo. Inc.. affiliated with Rust Craft Broadcasting Co., Lafayette Hotel Bldg.. Lafayette Square, Buffalo, N. Y Phone President -Jack Berkman. General Manager -Roger Stoner. Sales Manager -Fred Gage. Adam Young-VTM, Inc. Rust -Craft Sta. Sales Office; See Rep & 5/O pages w. days; 1120 ke. Nan -directional. Operating schedule: Sunrise -local sunset. EST. Simulcast during AM operational hours. Fee non - simulcast facilities see WWOL-FM. 15%; no rash discounts. 5 min. 1 min General: 2a, 3e. 4e, 4d. 5. Os. 7e, Rate Protection: 10b, llc, 13h, 14b, 15b Basic Rates: 206, 21h, 22b, 23a, 25e, 26, 28c, 29a Contracts: 40e, 441). 45, a, 48, 51b Comb.: Cont. Discounts: 60a, 60e, 62e. Cancellation: 70b, 70d, 71a, 73h Affiliated with MRS Affiliated with American Information Network No. 14 ER 4/1/68 -Reed 3/6/ AAA -Mon thru Fri 6:30-10 am & 3-6:30 pm. AA -Mon thru Fri 10 am -3 pm; Sat 9 Sun noon -9 pm. A -All other times or ROS. A am -2 pm; 1 ti S ti 5 ti IO ti 15 ti 20 ti 25 ti 30 ti 1 wk wk wk wk wk wk wk ok wk wk wk wk wk wk wk sec: 75% of 1 -min. 10 sec: 50% of 1 -min sec spots count as 1 unit in establishing weekly frequency. 8. PROGRAM MONDAY TBRU FRIDAY 1/2 hr 25 min 1/4 hr 10 min 5 min 1 tl ti _ tl SATURDAY OR SUNDAY 1 ti CONSECUTIVE WEEK 13 wk -10% 26 wk -15% 52 wk -20% Polka Jamboree -Sat 10:30 am -2 pm; Sun 12:30-4 pm. AA rates apply. Neapolitan Serenade -Sat 3-4 pm; Sun 10:30 am - noon, A rates apply. The German Hour -Sat 2-3 pm; Sun 4-5 Dm. rates apply. (Buffalo continued on next page) 604 Spot Radio Stations November 1, 1968 A

92 ti Buffalo -Continued WWOL-FM BUFFALO Media Code Radio Buffalo, Inc., affiliated with Rust Craft Broadcasting Co., Lafayette Hotel Bldg., Lafayette Square, Buffalo, N. Y Phone , President -Jack Berkman. General Manager -Roger Stoner. Sales Manager -Fred Gage. Adam Young-VTM, Inc. Rust -Craft Sta. Sales Office: See Rep & 5/O pages. ERP 13,000 w.: mc Partial simulcast operation. FM only from AM signet! to 12:05 am. For simulcast facilities see WWOL. 15%: no cash discount. See WWOL listing for coded regulations. When impossible to place all of advertiser's schedule in FM non -duplicated hours, station reserves option of rescheduling any necessary portion. In such cases. atat:on will schedule one announcement on AM & FM, in lieu of each group of two announcements rescheduled from FM only hours. No. 1 Eft 1/15/67-Rec'd 3/6/67. Iwk 4wk 8wk 13 wk 26wk 52wk 1 tí..._..._ ti ti ti.._ ti ti ti sec: 75% of 1 -min. 10 see: 50% of 1 -min sec count as I unit on establishing weekly frequency. 8. PROGRAM 55 min 1/2 hr 1/4 hr 10 min 5 min 1 ti..._... _..... _..._ ti ti ti wk -5% 13 wk -10% 26 wk -15% 52 wk -20% 25 minute rate: Applicable 1/2 hr rate less 10%. WYSL WYSL-FM 1935 BUFFALO,RADIO SALES Media Code The. McLendon Corp.. Statlrr Hilton Hotel. Buffalo N. Y Phone TWX President -Gordon B. McLendon. General Manager -Bob Luther. Sales Mona ger-\warren Michael Kelly. Avco Radio Sales. McLendon Sta. Sales Office -See Rep & S/O pages w. days. 250 w. nights; 1400 kc. Operating schedule: 24 hours daily. EST. FM -ERP w.; inc. Operating schedule: 24 hours daily. 15/0. General: la. 3a, 3h. 4a, 4d. 5. 6a, 8. Rate Protection: 12h. Basic Rates: 22b. 23a a. Contracts: 40a a. Comb.: Cont. Discounts: 60h. 60k, 61a. Cancellation: 70a. 70c a. Affiliated with American Contemporary Network. Member: The McLendon Stations. No. 5 ER 6/1/68 -Reed 5/8/68. AAA -Mon thru Sat 6-10 am. AA -Mon thru Sat 3-7 pm. A -Mon thru Sat 10 am -3 pm: Sun 10 am -7 pm. B -Deily 7 pm -midnight: Sun 6-10 am. C -All other times. PER YR: Ix 52x 156x 1 6ti 12 ti AAA AA 3.5 :33 :31 A B n sei: 80% of 1 -min. 10 sec: 60% (:lass C -flat x 780x 1040x 18ti 24ti 30ti of 1 -min. WYSL/P'BBF (ROCHESTER) COMBINATION RATES Etf Rec'd 7/1/68. AAA -Mon thru Sat 6-10 am. AA -Mon thru Sat 3-7 pm. A -Mon tiro Sat 10 am -3 pm: Sun 10 atm -7 pm. B -Dally 7 pm -midnight: Sun 6-10 am. PER VR: () 52x 156x 312x 780x 1040x I ti ti t1 30t1 AAA AA A B /30 ser: 60% of 1 -min. 10 sec: 60% of 1 -min. () Fixed Position. All spots may he combined for maximum frequency discounts. TOTAL AUDIENCE PLANS 1 min 6 ti (1AAA, IAA, 2.A, 2B) ti (2AAA, 2AA, 9A, 9B)..._.._..._.._..._ ti (3AAA, 3AA, 6A, 6B)..._ ti (4AAA, 4AA, 8A, 8B)..._.._..._.... _ ti (5AAA, SAA, 10A, 10B)..._....._._._.._._ 1251 CANANDAIGUA Ontario County -Map Location C-6 WCGR 1981 Media Code Canandaigua Broadcasting Co., Inc., 41 S. Main SL. Canandaigua, N. Y Phone , 1. Pres. & Genii Sales Mgr.-Westley G. Kimble. Program Director -J. Marshall Braxton. 3. FACILItiES 250 w. days; 1550 kc. Nun -directional. Operating schedule: Sunrise -local sunset. EST. 10% if paid 10th of following month. General: la, 3a, 4a, 5, Ob. 7h, 8.!late Protection: 10a, lia, 12a, 19a. Basic hates: lob, 21a, 21h, 23a, 25a, 26, 29a. Contracts: 40a, 92a, 42c, 44b, , 47a, 48, 50, 51a. Comb.; Cont. Discounts: 60a, 60e, 61a, 62d. Cancellation: lea, lac, 71a, 72.!'rod. Services: Af,lated with KBS Radio Network. Affiliated with American Entertainment Network. Member: Northwest Radio Network. Rates effective January 1, (Card No. 2.) Card received January L'11tM TIMES 1 min 30 sec 10 sec 1-12 ti -..._....._._ ti......_ ti ti _.._..._ ti..._...._.._._ ti _ tl.._._...- _..._ ti ti. _ or more ti SECOND SPOTS ea tot 10 tl within 3 days..._._..._ _ ti within 7 days..._._.._ ti within 14 days... _..._......_ ti within 30 days SECOND SPECIAL WEEKEND RATES ROS (Sat and Sun only) 10 ti within 1 weekend..._..-..._.._.._ ti within 2 weekends -._ ti within 3 weekends ti within 4 weekends PROGRAM 1/2 hr I/4 hr 5 min 1-12 ti _. _ ti _ ti ti ti... _..._..._..._._.... _ tl..._.._..._..._..._..._..._ ti ti -_ or more ti..._.._ Extra charge for newscasts: National and state add.75; local add 1.25 to applicable rate. CHEEKTOWAGA Erle County -Map Location B-6 See Buffalo (including Cheektowaga, Amherst) CHERRY VALLEY Otsego County -Map Location F-6 WJ IV (FM) 1948 Media Code C & l' Broadcasting Corp., Box 400, Oneida, N. Y Phone Executive Vice -President -James R. Skidmore. General Manager -Thomas E. Martin. Eltl' w.: mc. Operating schedule: 24 hours daily. EST. Antenna ht.: ft. above average terrain. 15% on net time only; bills rendered monthly. NAB Radio ('ode Advertising Standards apply. General: la, 2b, 3a. 4a, 5, Os, 7a, 8. Rate Protection: 10h, 11h, 12h, 13h, 14b, 15a. Basic Bates: 22a, 23a. 29a. Contracts: 40a, , 45, Comb.: Cont. Discounts: 80a. 61a. Cancellation: 70a. 70c. 71a. 73b. Prod. Services: 80. Member: Northeast Radio Network. See tact listing for rates. CORNING (2 AM; 1 FM) Steuben County -Map Location C-7 WCBA 1949 Media Code WCBA Radio, Inc.. Davis Rd, Box 117, Corning, N. Y Phone Studio -South of Corning on Caton Bd. Sec'y Treas., Com'1 Mgr. -Paul E. Carpenter. Sta. Mgr., Vice-Pres. & Prog Dir. -Bob Shaddock. The Devney Organization. Inc. 1,000 w.; 1350 kc. Operating schedule: Sunrise -local sunset. 15/0 net chargea on time; payable when rendered. Basic Rates: 200, 26. Ait time contracted for must be used within one year (rom starting date. Time of broadcast subject to change to other periods on 28 days' notice to accommodate network broadcasts ',illy in osent that said broadcast periods are scheduled in tithe set aside for network use. Independent anuuuncementa may be mused to other periods it avail- able and as arranged by station management upon 24 hours notice. Rates effective July 1, (Card No. 1.) /PROGRAM RATES 1 1/2 1/4 10 hr. hr. hr. min. () (t) 1 time times times times 48.0( or more tithes ('I Five minutes, available in restricted periods. It) One minute or station break. times Time signals: Three a day -Monday through Saturday, consisting of the correct time and 15 words, per week Subject to rebates for consecutive weeks. Service features: Six announcements weekly Monday through Saturday; 125 words live or one minute transcription Subject to rebates for consecutive weeks FOR CONSECUTIVE WEEKS 13 weeks..._. 2-1/2% 39 weeks.._..._..._. 7-1/2% 26 weeks 5% 52 weeks 10% WCLI Media Code Radio Corning. Inc., Box 100, 99 W. 1st St., Corning N. Y l'hone WCLI: Programmed to mass adult audience. NEWS: network and local each half hour daily, 5 sports, 2 stock market, 1 farm program M -F. SPORTS: live play-by-play scholastic and collegiate football and basketball, pro football, baseball, and golf. Editorials locally produced twice daily M -F. MUSIC: general popular music, standards, middle-ofthe-road, showtunes, jazz, and folk. AIR PERSON- ALITIES M -F, open line phone discussions. Hour live interviewa with local personalities. Hour syndicated national talk personality with guests. Public service: live city council and school board meetings. High school discussion weekly. M -F school calendar of events. FARM: M -F news and stock reports. Contact Representative for further details. Rec'd 11/20/67. Genii & Conti Mgr. -Gordon M. Jenkins. Sta. Mgr. & l'rd.a. Dlr. -George P. Dreelle. Jr. Sales Manager -Dal Gray. Call station direct -except: West Coast -Lee F. O'Connell Co. Regional Reps Corp. 1,000 w. days. 250 w. nights: 1450 kc. Operating schedule: 6:30 am -midnight weekdays; 8:00 am -midnight Sundays. 15%: no cash discount. General: la, 2a, 2h. 3a. 3c, 3d, 95. 9d, 5, 6a, 7h, 8. Rate Protection: nod. lid, 12d. 13d, 19d, 15a. Basic Rates: 20a. 21a. 21h, 22a, 22h, 23b, 24b, 24c, 25a a, 28e, 29a. Contracts: 90a, d, 45, 46, 47a, 48, 49, 51a, 51b, 51e. Comb.: Cont. Discounts: 60a, 60g. 61e. 82d. Cancellation: 70a. 70c, 71a, 72, 73a, 73b. Affiliated eith MBS Radio Network. Member: National Agitadlo Groups, Inc. No. 5 ER 3/67-Rec'd 5/29/67. PER \VK: Flat 1 min sec sec min sec sec 2.50 DRIVE TIMES (6:30-9 am. noon -1 pm tl IO ti 20 t HOUSEI\'IFE TIMES (9 am -noon & 1-4 pm) pm) 40 ti 50 ti NEW YORK RUN OF SCHEDULE (1/3 morning, 1/3 afternoon, 1/3 evening) l'elt WK: Flat 5 ti 10 ti 20 ti 30 ti 40 ti 50 ti 1 min sec All Plans limit 10 per day, ROS within time periods. NEWSCASTS/SPORTSCASTS 1 t StI 5t1 6ti 1/4 hr..._.._ min..._.._ min Minimum contract 13 weeks. WCLI-FM Media Code Radio Corning. Inc., Box W. 1st St., Corning, N. Y Phone WCLI-FM: Programmed to mass adult audience. NEWS: network and local each half hour daily, 5 sports, 2 stock market, 1 farm program M -F. SPORTS: live play-by-play scholastic and collegiate football and basketball, pro football, baseball, and golf. Editorials locally produced twice daily M -F. MUSIC: general popular music, serious music, Baroque, modern, symphonic nightly. AIR PERSONALI- TIES M -F, hour open line phone discussions. Hour live interviews with local personalities. Hour syndicated national talk personality with guests. Public service: live city council and school board meetings. High school discusion weekly. M -F school calendar of events. FARM: M -F news and stock reports. Contact Representative for further details. Rec'd 11/20/87. Gen 'l & Com'1 Mgr. -Gordon M. Jenkins. Sta. Mgr. & Frog. Dir. -George P. Droelle, Jr. Sales Manager -Dal Gray. Call station direct -except: West Coast -Lee F. O'Connell Company. Regional Reps Corp. ERP w.: mc. Operating schedule: 6:30 am -midnight Antenna ht ft. above average terrain. 15% time only; 10 days. See WCLI listing for coded regulations. Rates effective March 1, Ratee received March 18, Class AA --5:00-11:00 pm Mon thru Sat; noon -11:00 pm Sun. Class A -All other times. 1 min 20 sec 1 min 20 sec 1 ti ti ti ti ti % of above rates. ROS announcements -1 -minute rate less 20%. 8. PROGRAM Soi ti ti more ti 1 hr or 55 min _ /2 hr or 25 min... _ /4 hr or 10 min min WEEKLY 13 wk - 5% 39 wk-.._..._ % 26 wk. 10% 52 wk _ 20% CORTLAND (1 AM; 1 FM) Cortland County -Slap Location D-7 See SUDS ronaumer market map and data at beginning WKRT WKRT-FM Media Code Radio Cortland. Inc., 27 N. Main St., Cortland, N. Y Skyline WKRT: Programmed for general adult interest. NEWS: national and international hourly, local 5 times daily. FARM: news 12:15-12:30 pm M -S. Sports 5 times daily. 6:15-9 am general popular music and current hits am standards. 10 am - noon folk music, contemporary. popular jazz and middle-of-the-road. 12:30-1 pm film music and showtunes. 1-5:50 pm standards, middle-of-the-road, current hita. 6:15-8:30 pm standards, showtunes, film music. 8:30-11:15 ton middle-of-the-road, jazz oriented and general popular music. SPORTS: live major league baseball, scholastic and collegiate basketball and football. Serious music pm Sun. Community interest interviews. Remote and taping facilities and air personalities available for any specific programming. Contact Representative for further details. Rec'd 7/17/67. I'realdrnt- Leighton A!Tope. General Manager -William L. Thompson. Gill -Perna, Inc. (This listing continued on next page) November 1, 1968 Spot Radio Stations 605

93 NEW YORK Cortland -W K R T, W K R T -FM -Continued w. days, 500 w. nights; 920 kc. Directional -nighttime only. Operating schedule: 6:00 am -11:15 pm weekdays; 8:30 am -11:15 pm Sun. EST. FM FACILITIES ERP 14,000 W.; 99.9 mc. Operating schedule: 6:00 am -11:15 pm. 15/0 net time only; payable when rendered. 5. GENERAL ADVERTISING See eoded regulations General: la, 2h, 3d, 4a, 5, 6a, 7a. 8. Bate Protection: 10a, lla, 12a, 13a, 14e, 15e, 16. Basic Bates: 20h, 21b, 22b, 24b. 25a, 26, 28c, 29b, 30, 31, 33d. Contracts: 90a, 41, 92b, 42d, 44b, 45, 46, 97a, 48, 49, 51c. Comb.; Cont. Discounts: 60a, Ola, 62a. Cancellation: 70e, 70d, 71b, 72, 73b. Rates effective November 1, Revisions received January 28, ti. 26 ti. 52 ti. 104 ti. 280 ti. 1 minute_ /2 minute Time discounts apply to total broadcasts in each elaslineatien for the same sponsor within the current year. No time discounts on talent or line charges. 8. PROGRAM 1 hr. 1/2 hr. 1/4 hr. 1 time.._ times times times times min min DEPEW Erie County -Map Location B-6 See SRDS consumer market map ami data at beginning M the State. WBLK(FM) 1962 Media Code B ELK Broadcasting Corp., hand Bldg., N. Y Phone Owner & Grog Mgr. -George F. Lorenz. CYnuuercial Manager -Robert F. Kliment. New York --Greener, Hikers, Sears. Atlanta -Bernard I. Ochs Co. ETU' w.: 93.7 mc. Antenna ht.: 380 ft.. above average terrain. NAB ltadio l'ode Advertising Standards apply. General: lb. 21% 3a, 3d, 4e, 4d, 5, 6a, 7a, 8. Rate Protection: 10a. 12a, 14e. Basic Rates: 20a, 21e, 21h, 22a, 22h, 23a, 24a, 25a, e. 28e. 29a, 30, 33a. Contracts: 40a. 41, 42e, 43, 44a, 45, 46, 47e, 48, 51a. Comb.: Cont. Discounts: 60h. 60i, 61h, 62d. Cancellation: 7011, 70e, 71a. 731). Trod. Services: 80, 81, 82. Elf Recd 1/9/67. 1 MLNL'TE OR LESS --ROS 3 ti.._.._.._.._.._.._ t.i._.._.._._ ti..._..._...._ ti..._-._ ti ti ti SECONDS OR LESS -SOS 10 ils ti..._._..._ U....._ ti Minimum 10 spota Buffalo, 8. PROGRAM 1/4 hr 1/2 hr 1 hr 1 x wks- -i', 26 wks-10% 52 wks-15% DE RUYTER Madison County -Map Location E-6 WO IV(FM) 1948 Media Code C & IT Broadcasting Corp.. Box 490, Oneida, N. Y Phone Executive Vice -President -James It, Skidmore. General Manager -Thomas E. Martin. ERP w mc. Operating schedule: 24 hours daily. EST. Antenna ht.: 560 ft. above average terrain. 15% on net time only; bills rendered monthly. General: la, 2b. 3a. 4a, 5, 6a, 7a, 8. Rate Protection: lob, 11b, 12b, 13b, 14b. 15e. Basin Bates: 22a, 23e, 29a. Contracts: 40a, 41, 44a, 45, 46, 49. Comb.; Cont. Discounts: 60a, 81e. Cancellation: 70a, 70c, 71a, 73b. Prod. Services: 80. Member: Northeast Radio Network. See that listing for rates. DUNDEE Yates County -Map Location C-6 WFLR 1956 Media Code Finger Lakes Broadcasting Co., Box 130, Dundee, N. Y Phone General Manager -Robert Burns. Regional Reps Corp., New York State Division. 1,000 w. days; 1570 kc. Operating schedule: Sunrise -local sunset. EST. 15%; no cash discount. General: la, 2a. lb, 3d, 4a, 9d, 5, fib, 7b, 8. ltate Protection: 10e, 11e, 12e. 13a, Basic Bates: 22b. 23a, 23b, 24b, 24c, 28h, 28e, 28a, 29b. Contracts: 40a, 44a, 94b, 47a. 48. Comb.; Cont. Discounts: 60d, 60e, 60f, 61a. Cancellation: 70e, 71a, 72. Member: Northeast Radio Network. Elf Rec'd 4/1/66. I min 30 see I min 30 see 1 x z..._..._ z -..._ z._._ z _ z..._ z z.-_._..._ SPECIAL WEEKLY PACKAGE ROS 5 t1 IO ti 15 ti 20 ti 30 t1 40 ti 1 min sec sec _._ DISCOUNT 52 conoce wk, additional.._.._..._..._ % NEWSCASTS Minimum 26 wit, 5 min or longer wire charge. March thru Aug, 6:30 am News March thru Sept, 8:00 pm News DUNKIRK Chautauqua County -Map Location A-7 WDOE 1949 R A B Media Code Lake Shore Broadcasting Co., Inc., Willow Rd.. Dunkirk, N. Y Phone President -Simon Goldman. General Manager -Jim Gardner. Adam Young-VTSt. Inc. Edicts es Queen, Inc. 1,000 w. days, 500 w. nights; 1410 kc. Direct tonal -night only. Operating schedule: 5:30 am -11:15 pm Mon thru Sat; 7:30 am -11:íc pm Sun. None; all rates net to station. General: la, 2e, 2h, 3a. 3h, 3c. 3d. 4e, 4c, 5, 8a, 7b. Rate Protection: 10d, lid, 12g, 13g. 14d. 16. Basle Rates: 20b, 21a, 21h. 21e, 21d. 22h, 23a, 24a, 29b. 28b, 28c, 29b. 30, 31. Contracts: 40e, 41, 42a, 43, 45, 46, 47e, 48, 49, e, 51b. Comb.; Cont. Discounts: 60a, 60d, 60e, 60f, a. 61b, 62h. Old. Cancellation: 70b, 70d, 71e, 73h. Affiliated with American Entertainment Network. Affiliated with American Information Network. Affiliated with Keystone Radio Network. Membe:: The Goldman Group: Northeast Radio Network. No. 7 Err 7/1/68-Rec'd 6/3/68. A -Mon thou Fri 7-9 am, noon -1 pm & 4-5:30 pm; Sat 7-9 am. B -Mon thru Fri 9-11 em, 1-4 pm & 5:30-11:30 pm; Sat all other times; Sun all day. A I min 30 see IO see 1 z_._.._.._ x z..._ x z..._..._ z (1/2 A. 1/6 B) ti 12 ti 20 ti PER W K: 1 min... _ aec_.._.._..._._..._ sec..._...._.._.._..._ Plan for use on WDOE only and frequency not binable with other group stations. 8. PROGRAM Ix I3x /4 hr._._._.._ /2 hr hr EAST SYRACUSE 26x min 30 see IOsee x ti com- 104x 363x A Onondaga County -Map Location D-8 See Syracuse (including East Syracuse, North Syracuse) ELLENVILLE Ulster County -Map Location F-8 See SUDS consumer market map and data at beginning WELV 1964 Media Code Catskill Broadcasting Corp., Box 309, 136 Canal St.. Ellenville, N. Y Phone President -Jerome Z. Elkin. 500 w. days; 1370 kc. Operating schedule: Sunrise -local sunset. EST. 15%: no cash discount. Bills payable monthly. General: la, 2a, a. 3b, 3d, 4e. 5, Ga, 7a, 8. Itate Protection: 10b, b, 13h, e. Basic ltatea: 20h. 21a, 21h, 22b, 23a, 24e, 25a, 26, 28e. 28c, 29a, 30, 33a. Contracta: 40a, 43, 44b, 45, 46, 47a, 48, 49, 50, 51b, 51c. Comb.: Cont. Discounts: 60d, 60e, 605, 61a, 61e, 62h. Cancellation: 70a. 70e, 71a, 72, 73a, 73b. Bates effective December 1, (Card No. 1.) Card received January 4, min 30 sec 1 min SO see ti tl......_ IL.._..._ ti._...._ ti..._ tl ti ti PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti -..._..._ U tl.-...._ tí._ ti...-._.._ lb tl _._._ ti..._ U ELMIRA (4 AM; 1 FM) (including Horseheads; Elmira Heights) C'hemung County -Map Location D-7 See SRDS consumer market map and data at begin- ning Stations contiguous to the major city are consolidated under the major city heading. This is not to imply that all of the stations provide equal coverage of the entire area or cities involved. It is part of the time buying function to determine extent of individual station coverage, audience delivered. etc. within the area. WEHH 1956 ELMIRA HEIGHTS-HORSEHEADS Media Code Elmira Heights -Horseheads Broadcasting Co., Box 2097, Elmira Heights, N. Y Studio -200 Latta Brook ltd., Horseheads, N. Y. General Mlanaeer-Frank P. Sala Commercial \tanager-ilarry Keavin. Program Director -Alan Anthony. 500 w. days; 1590 kc. Operating schedule: Sunrise -local sunset. EST. 15% to recognized agencies. 5. GENERAL ADVERTISING See coded regulation. General: la, 2h, 3a, 3b, 3c, 3d, 4a, 4d, 5, 6e, 7a. Rate Protection: 10a, 12e, 13e, 14a. 15h, 16. Basle Rains: 20a, 21a, 21h, 21d, 22a, 23a, 24b, 25e. 28e, 29a, 33e. Contracts: 40a, 41, 44a, 44b, 47e, 48, 51e, Comb.; Cont. Discounts: 60e, 601, 61e, 61b, 62a, Cancellation: 70a, 70e, 71a, 72, 73e, 73b, Prod. Services: 80, Affiliated with Keystone and Mutual Networks. Rates effective October Rates received August 27, min. 30 sec. 1 time times times_ times times PROGRAM TIME 1 hr. 1 time times times times times times times RATES 1/2 hr WELM ELMIRA 1 min. 30 sec. times times times times /4 hr. 10 min. 5 min CBS Radio Network Media Code Radio Elmira. Inc., Box 772, Radio Center, 1705 Lake Rd., Elmira, N. Y Phone General Manager -Robert A. Chalk. Program Director -Stan Douglas. Burn -Smith Company, Inc. 1,000 w. days, 500 w. nights; 1410 kc. Non -directional days; directional nights. Operating schedule: 21 hrs. daily. EST. 15% on time; no cash discount. 5. GENERAL ADVERTISING See Boded regulations NAB Radio Code Advertising Standards apply, General: la, 2a, 2h, 3a, 3h, 3c, 3d, 4a, 4d, 5, 6a. 7h. 8. Rate Protection: 10d, lid. 12d, 13d, 14d, 15a. Basle Rates: 201). 21a. 21h, 21e, 21d, 22h, 23a, 24a, 24h, 24c, 25a, 26, 27, 28a, 2813, 28e, 29a, 30. Contracts: 40a, 41, 42b, 42d, 49a, 49b, 45, 46, 47a, 51a, 51e. Comb.; Cont. Discounts: 80e, 60d, 60e, 60h, 60i, 61a, Olb, 62h. 62d. Cancellation: 70e, 70e, 71a, 72, 73a, 73b. 1'1 On regular frequency rates only. (`) On weekly package plans unless consecutive. Affiliated with CBS Radio Network. No. 13 Eft' 7/1/68-Rec'd 7/22/00, AA -Mon thru Fri 6:30-9 am & 4-7 pm. A -All other times. 13x 26e 32e 104e 208x 312x 624x 1 min see sec min sec sec minute and 30 -second spots can be combined to determine frequency. 10 -second spots can be bined with longer spots on a 2 to 1 ratio only. com- WEEKLY PACKAGE PLANS PER WK, EA: I wk 6 wk 19 wk 26 wk 52 wk 10 ti ti tf ti ti ti ti ti sec: 80% of 1 -min. 10 sec: 50% of 1 -min. Retroactive package discounts apply on continuous schedule only. Weeks need not be consecutive to earn cumulative weeks frequency. Package spots cannot be combined with regular spots to earn frequency discounts. Quantity discount is for consecutive weeks and within 52 weeks after start of service. Renewals with lapse beyond 52 week discount. 8. PROGRAM Ix I3x 26x 52x 104x 208x 312x 1/2 hr /4 hr min min (This listing continued on next page) 606 Spot Radio Stations November 1, 1968

94 RNo. Elmira -W E L M -Continued Ix I3x 26x 52x I04x 208x /2 nr /4 hr..._ min..._ min..._..._ Frequency Discounts 3 or moro programs per week, minimum 52 times, each -10%. 6 or more programs per week, minimum 78 times. eseia-15%. WENY toss ELMIRA A Green Group Station Media Code WENT. Inc.. Mark Twain Hotel, Elmira, N. Y Phone WENT: Programmed for all ages. MUSIC: popular end standard. Daily talk show 6:30-6:55 pm. NEWS: local news every hour on half hour. Local and national snorts coverage, stock market reports, feature programs. remote broadeaats. Contact Representative far further details. ltec'd 7/29/68. Exec. Vice-Pres., Gen') Mgr. & Man'g Dir. -Howard L. Green. Manager -Michael Steele. 2. REPRESENTATIVE% Adam Young-VTM, Inc w.: 123n kr. Operating schedule: 24 hours daily. EST. Partial simulcast operation. Simuleast midnight -9 am Tues thru Sat; midnight -noon Sun morning. For non - simulcast facilities see WENY-FM. 109 nn time only no each discount. 5, GENERAL ADVERTISING See coded regulations General: la, 3a. 3h. 9a, 5, 6a, 7a. Rate Protection: 12h. Basic Rates: 22a. 22h.?la, 25a, a. Contracts: 40a a. Comb.: Cont. Discounts: 60b. 60c, 60k. Cancellation: 70a. 70e. 71a Affiliated with NBC Radio Network. Ali limn cn;d is network.,puns hours. subject to recapture by station noon he days notice. Eff 3/1/67-Rec'd 2/8/67. AA -Mon thru Fri 6:30-9 am & 4-7 pm. A -All other times. CLASS PA Ill 5 t 10 ti 15 ti 2001 I wk wks wks wks wk wks wks wks /30 sec: 80% of 1 -min. 8/10 sec: 50% of 1 -min. Weeks need not be consecutive to earn cumulative weeks frenuoncy. All lengths of announcements combine to earn frequency. W E N Y -FM 1965 ELMIRA A Green Group Station Media Code WENY. Inc.. Murk Twain Hotel, Elmira. N. Y Phone WENY-FM: Programmed for all ages. Music continually with minimal breaks. MUSIC: standards. News and sports features. Contact Representative for further details. Itec'd 7/29/68. Exec. Vice -Iles., Gen') Mgr. & Man'g Dir. -Howard L. Green. Adam Young-VTM, Inc. ERP 750 w.: 92.7 me. Operating schedule: 24 hours daily. EST. Partial simulcast operation. Operated separately 9 am -midnight Tues thru Sat; noon -midnight Sun; all day Mon. For simulcast facilities see WENY. 15% on time only: no cash discount. 5. GENERAL RATE POLICY Bates effective Card received November min (rotating hssis)......_..._...-_._ PROGRAM 1 hr 65. 1/4 hr 20. 1/2 hr 34. CONSECUTIVE WEEKS DISCOUNT 6 wk 5% 39 wk % 13 wk ln% 52 wk 30% 26 wk 15% WIQT 1917 HORSEHEADS R A Media Code Chemung County Radio, Inc., Box 288, Corner Main & John Sta.. Horseheads, N. Y Phone WIOT: Programmed for adults and young adults. MUSIC: primarily popular, film music, ahowtunes, standards. TALK: network commentary 8:30-8:35 am M -F, 12:30-12:95 pm M -Sat & 6:35-6:40 pm M -F. NEWS: 5 min local every hour on hour M -Sun. 5 min network news every hour on half hour M -Sun. 10 min major news 8 am, noon, 6 pm. Stock market November 1, 1968 report at mid -day & 6 pm. ENTERTAINMENT: music and news all day, network variety 10: am, M -F, with 5 min news at 10:30 am. RELI- GIOUS: Sun am 1-1/4 hours. Rec'd 1/31/68. Pres., & Prog. Dir. -John A. Arikian. Vice-Pres. & Trees. -Manuel N. Panoslan. Gen'l & Sales Mgr. -G. Robert Johnson. 8. FACILITIES 1,000 w.: 1000 kc. Operating schedule: Sunrise -local sunset. EST. 15/0 time only: 10th of following month. 5. GENERAL ADVERTISING Bee coded regulations General: la, 2e, 3a, 9a, 9d, 5. 6a. 7b, 8. Rate Protection: 10e, lia, 12a, 13a, 14a, ISb. Basic Rates: 20a, 21e, 22a, 23a. 29a, 25a, 26, 27, 28c, 29a, 30, 32a, 33a. Contracte: 40a, 41, 42c, 43, 44a, 45, 47a, 48, 49, 50, 51e. Comb.: Cont. Discounts: 60a, 61a, 62a. Cancellation: 70a. 70c, 71a, 72, 73a. Prod. Services: Althiated with American Entertainment Network. Affiliated with American Information Network. No. 2 EH 3/1/68-Rec'd 2/12/68. FIXED POSITION PER YR, EA: Ix 26x I57x 28Ix min sec sec MINUTE ROS (within a 12 month period) I ti 6ti 12 t1 24ti wk wk wk wk sec: 80% of 1 -min. 10 sec: 50% of 1 -min. WEEKLY PACKAGE PLAN IO ti 20t1 30ti 40tI 50 t1 1 min sec Plan offers the non -continuous and in -and -out advertiser a flat weekly fee for number of spots desired. Advertisers who use 10 package plans within a 12 month period given 11th such package (average use) at no additional charge. 8. PROGRAM hr 1/4 hr IO min 5 min 1 ti..._..._..._..._ ti ti t Programs of different duration and time classification may be combined for discount purposes. ELMIRA HEIGHTS Chemung County -Map Location D-7 See Elmira (including Horseheads; Elmira Heights) ENDICOTT Broome County -Map Location E-7 See SILDS consumer market map and data at beginning See Binghamton (including Endicott) FREDONiA Chautauqua County -Map Location A-7 WBUZ 1957 Media Cede WBUZ Radio. L W. Main St.. Fredonia, N. Y Station Manager -Donald G. Novell'. Regional Reps Corp. 230 w. days: 1570 kc. Operating schedule: Sunrise -local aunsel EST. 15% on time and talent; no cash discount. General: la. la, 3b, 4a, 5, 6a, 7a. Rate Protection: 10b, 11b, 12b, 13h, 14h. 15e. Basic Bates: 20a 22b, 23a, 24a, 25a, 26, 28b. Contracts: 40a Comb.: Cont. Discounts: Bob, 61a. 62b. Cancellation: 70a, 70c. 73a. Rates effective November 1, (Card No. 8.) Card received December /PROGRAM RATES 1 hr. hr. hr. min. min. min. 1 time times.._ dotes.._ tintes times times n SPECIAL SATURATION PACKAGES see. ann.. (14 day's, each see. ann., (30 days), each.._._ sec. ann.. (14 days) l0 -sec. ann.. (30 days), each_-_-_-_ FREEPORT Nassau County -Map Location II -10 See 9IMPS consumer market map and data at beginning See New York Urban Area FULTON (1 AM; 1 FM) Oswego County -Map Location E-5 See SItUS consumer market map and data at heels sing WOSC 1949 R.A B Media Code Casaill Radio Corp.: Business Office and Studio -1 West Bridge, Oswego, N. Y Phone Fl Main Studio -Lakeshore Rd.. Town of Granby, N. Y. ''hune Pres. & Gen') Mgr.-Anamae Mitchell. Station Mgr. -Robert L. Rooney. Program Director -Frank Dale. Grant Webb & Company. Regional peps Corp -New York State and Penn State Divisions. s. FACILITIES w. days: 1300 ke. Operating schedule: 6 am -local sunset. EST. Simulcast with WOSC-FM 6-9 am. For non -simulcast facilities see WOSC-FM. 15%: no cash dtacuual. 5 GENERAL AVERTISING See cded - NAB Radio Code Advertising Standards applymtlom General: la, 2a, 2b, la. 3d. 9a, 5, 6a, 7a. Bate Basiclltatest:i º. 24b, 25a, 28a. 29a129ó. b. Contracts: 40a , 47a, 48. Cancellation: 70b. 70d, 71a Prod. Services: 80. Affiliated with MBS Radio Network. No. 5 Eff 7/1/68-Itec'd 7/1/68. Spot Radio Stations 6. SPOT ANNOGUARANTEED TIME ix I3X 26x 52x 104x I56x 30 sec min PROGRAM GUARANTEED TIME Ix 13x 26x 52x 104x I56x min /4 hr /2 hr (CR1 WOSC-FM x Media Code Casslll Radio Corp.. Business Office and Studio -1 West Bridge. Oswego, N. Y Phone Main Studio -Lakeshore Rd., Town of Granby, N. Y. Phone l'ecs. & Gen') Mgr.-Anamae Mitchell. Sta. Mar. & Prog. Dir. -Robert L. Rooney. Grant %Veh) & Company. ERP w.: me. Operating schedule: 6 am -midnight daily. Antenna ht.: 307 ft. above average terrain. Simulcast with WOSC 6.9 am. For simulcast facilities see WOSC. 15%: no cash discnnnt. See WOSC listing for coded regulations. TIME 2 Eff 7/1/67 -Reed 9/6/67. Ix I3x 52x 104x 156x 208x 500x 1 min PROGRAM ix I3x 52x 1041 I56x x 5 min /4 hr /2 hr GARDEN CITY Nassau County -Map Location H-10 See SILDS consumer market map and data at beginning WLIR(FM) 1959 GE=F2T BIJNCF-1 $ ASSOCIATES Media Code Stereo Broadcasters. Inc., 175 Fulton Ave., Hempstead, L. I., N. Y Phones , NEW YORK President & Station Manager -John R. Mager. Prog. Mgr. & Ass't Gen') Mgr. -Dore Reed. (lert Bunchez and Associates. New York ltegiorml-frederick W. Smith. S. FACILITIES ERP w.: 92.7 me. Stereo. Operating schedule: 6:30-3:00 am. Antenna ht.: 215 ft. above average terrain. 15% on net time one. 5. GENERAL See codedg NAB Radio Code Advertising g StandardsaPPLV.latiatta General: la, Rate 10a, 31a, 12a, 13a, 14i, 15a, 1 ba.. 8. Basic Rates: 20h, 21a, 21b, 21d, 22a, 22b, 23a, 24a, 24e, 25r 26, a. 29a, 30. Contracts: 40a, 41, 44a, 44b, 40, 47e, 98, a. Comb.: Cont. Discounts: 60a, 601, 61a, 61b, 62a, 62d. Cancellation: 70b, 70d, 71a, 72, 73b. Prod. Services: , 82. Member: Gert Bunches & Assoc)atee Group. Eff 2/1/62-Rec'd 9/2/66. AA -Mon thru Fri 5 am -11 pm; Sat & Sun 10 am - 11 pm. A -All other times. I min 30 see 10 see z L z x z A rates less 15%. (To bo used in 1 week) I min SO see 10 set 7 ti ti _ ti -..-._._ ti._..._ ti tl_....._..._...-._..._......_ PROGRAM TIME RT 1 hr I/2 hr 1/4 hr 5 min ti & 4 ti ti A rates less 15%. Consecutive Weeks Program Discount 13 weeks..._ * 5% 39 weeks_,..-_.- 15% 26 weeks -- 10% 52 weeks... 20% Newscasts -earned rate plus 15%. GENEVA Ontario County -Map Location C-6 WGVA A Straus Broadcasting Group Station hawk :1 Broadcasting MosBroadcaf sting Cous Inc.L., Box Geneva, N. Y Phone Media Code A President -R. Peter Straus (on leave). Station Manager -Kenneth A. Dodd. Assistant Station Manager -Arthur C. Levy. Grant Webb & Company w. days. 250 w. nights; 1240 kc. Operating schedule: 5:25-12:30 am. EST, DST. 15%; no cash discount. General: la. 2a, 3a, 3b, 4a, 4d, Ob, 7b, 8. Rate Protection: 10a. lia, 12a. Basic Rates: 20a. 22a, 23a, 24a, 25a, 28, 28a, 29a. Contracts. 40a , 47a Comb.; Cont. Discounts: 60b, 60k, Ela, 61b, 61c, 82b. 62e. Cancellation: 70a. 70c. 71a, 73a. No contests in spot announcements. No. 11 Elf 8/1/65-Rec'd 8/24/65. Rev. reed 11/10/67. Class AA -5:30-10:00 am and 3:00-7:00 pm Mon thru Sat. Class A-10:00 am -3:00 pm Mon thru Sat and 6:00 am -7:00 pm Sun. Class B-7:00 pm -12:30 am Sun thru Sat. GLASS AA PER WK.: 1 min 30 sec I min 30 sec 1 ti ti tl ti ti Specified placement in above: Minutes 12.09, 30 see ti tl..._..._ ti ti ti ti ti (This listing continued on next page) 607

95 NEW YORK Geneva -W G V A -Continued I min 30 see I min 30 see 1 ti ti.._._ tl ti._ ti ti _ ti Announcements and news broadcasts may not be combined to earn lower rates. 1 minute and 30 -seconds may be combined for maximum frequency. (Within 7 days) t( 30 ti 40 ti 70 ti 1 min sec (Within 14 days) 80t1 90tI tí 1 min sec All packages assume that announcements will be placed on consecutive days over the specified period. with station placing announcements where availabirties exist between 5:30 am and 12:30 am and guaranteeing placement of 25% during 6:00-10:00 am and/or 3:00-7:06 pm periods. 52 wk -15% 28 wk -10% 13 wk -5% Package Plans may not be combined to earn continuity discounts. GLENS FALLS (2 AM; 1 FM) Warren County -Map Location G-5 See CIlOS consumer market map and data at beginning of the Stale. WBZA 1959 Media Code Pathfinder Communications Corp., Everts Ave. Ext., Glens Falls. N. Y Phone General Manager -Harry V. Barker. Director of Programa -Henry Kinney. Director of Sales -Raymond Normandin. PRO Time Sales. Inc w. days; 1410 ke. Operating schedule: 5:30 am -local sunset. EST. 15% on net time only. General: la, la. 3h. 4a. 4d, 5. 6a, 7b. Basic Rates: 22h. 23a, 24b. Contracts: 46, 48. Comb.: Cont. Discounts: 60b. Affiliated with MBS Network. Affiliated with American Contemporary Network. Rates effective October Rates received November Class A-7:00-10:30 am and 2:00-5:00 pm. Class B-6:00-7:00 am. 10:30 am -2:00 pm end pm -sign -off. 5:00 1 mfrs 30 sec 1 min 30 see 1 t1..._.._ tl _ ti tt..._.._.._ I ti ti..._ ti ti..ti.._._ SPOT SATITRATTON PACKAGE (Within 10 days) Ea Tot Ea Tot 10 ti ti ti t1._-_...-_ ti...-._.._ tt._.._ n ti ti PROGRAM 1 hr 1/2 he 1/4 hr 10 min 5 min 1 ti ti ti._..._...-_,,,._._ II Farm Market Show -5:30-7:00 am. apply. Class B rates WWSC WWSC-FM CX31:1 Media Code Normandy Broadcasting Corp., 217 Dix Ave.. Glens Falls. N. Y Phone Pres. & Geo't Mer. Inhn R. Lynch. Sta. & Sales Mgr. -Donald D. Weaver. Grant Webb & Company. S. FACILITIES 1,000 w.; 1450 kc. Operating schedule: 24 hours daily. EST. FM -ERP w. (horiz. & vert.); 95.9 mc. Operating schedule: Same as AM. Antenna ht.: 220 ft. above average terrain. 15/0: rendered on 1st. General: la. 2b. 3a, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 20b. 21a, 21b, 21c, 23a, 24b, 25a, 28b, 28e. 29a. 29b, 30. Contracte: 40a a, 44b, a, 51b. 51c. Comb.: Cont. Discounts: 60d, 60f. 60h. 601, 61c, 62d. Cancellation: 70a a, 72, 73a, 73b. Rate tables shown after the deduction of all applicable discounts. Affiliated with American Entertainment Network. No. 13 EST 1/1/68-Rec'd 12/29/67. PER YR: I min 30 sec 1 min 30 see 1 x x x z z x x z x Times per year, on signed order, only. Reductions apply to increased orders, but are not retroactive. Alternate week schedules will receive no guarantee of specific time period. 8. PROGRAM Ix 25x 50x 100x 250x 500x 1 hr /2 hr _, 1/4 hr _._. _ min min GLOVERSVILLE Fulton County -Map Location F-6 WENT 1944 e Media Code WENT Broadcasting Corp., Radio Center, Harrison St. Ext., Gloversville, N. Y Phone Pres. & Treas.-Joseph H. Tobin. Vic Piano Associates, Inc. S. FACILITIES 1,000 w. days, 250 w. nights; 1340 be. Operating schedule: 5:30 am -11:00 pm weekdays; 7:45 am -11:00 pm Sun. EST. 15/0 net time; payable when rendered. General: 9a. Contracts: 40a. Affiliated with CBS Radio Network. Rates effective October Rates received September 29, /PROGRAM* RATES hr. hr. hr. min. () 1 time times times times times (1') One minute or station break Specified talent 15^x, of performer. time charge, individual GOUVERNEUR (1 AM; 1 FM( St. Lawrence County -Map Location F-4 See SRDS consumer market map and data et beginning WIGS WIGS -FM e Media Code Genkar, Inc., Box 179, 40 Church SL, Gouverneur, N. Y Phone PERSONNEL Pres. & Gen'l Mar. -Morris F. Genthner. Sta. Mgr. & l'rog. Dir. -Amt D. Genthner. Grant Wehb & Company. Andy McDermott Sales Ltd. 1,000 w. days, 250 w. nights; 1230 kc. Operating schedule: 6:00 am -11:00 pm. EST. FM -ERP w.: 92.7 mc. Operating schedule: Same as AM. Antenna ht.: 62 ft. above average terrain. 15/0 time only. Net 30 days. General: la, 2a, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 15b. Basic Rates: 21e, 23a. 24e. 25a, 28e. 29b. Contracts: 40a, 41, 44b, , 49. Comb.: Cont. Discounts: 60a. 601, 61c, 62d. Cancellation: 71a. 73b. No. 3 Kif 5/1/68-Rec'd 5/15/68. I ti 6 ti 12 ti 24 tl 36 ti 48 ti 60 ti 1 min sec sec PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 z No discounts apply HEMPSTEAD Nassau County -Map Location H -I0 See monomer market map and data at begin- Ming WHLI WHLI-FM HEMPSTEAD City of license -Hempstead. N. Y. Hempstead office - WHLI Bldg., 384 Clinton St.. Hempstead, N. Y. Pitone See listing under New York Urban Area. HERKIMER Herkimer County -Map Location F-5 WALY 1956 e Media Code RMC Productions. Inc N. Main St., Herkimer, N. Y Phone President -James Graham. Vice-Pres. & Gen'l Mgr. -Don Alexander. Station Sales Manager -Earl Babel w. days: 1420 kv. Operating schedule: 6:00 am -local sunset. EST. All rates net to station; no cash discount. General: la, 2a. 3a. 3b, 4a, 9d, 5, 6a, 7a, 8. Rate Protection: 10b, 11h. 12h. Basic Rates: 20a. 22a, 22b, 23a, 24b, 29a. Contracts: 40a. 45, 46, 47a. 48. Comb.: Cont. Discounts: 60a. 62b. Cancellation: 70a. 70c, 71a, 73a. No. 8 ER 5/1/67 -Reed 5/24/67. PER IS wk, ROS: I ti 13 ti 26 tl 52 tl 104 ti 156 tl 260 ti 1 min see sec Fixed position (pre -scheduled et specific times) : 6-9 am, extra 20% All other times, extra 10% WEEKLY SATURATION PACKAGES -ROS 21 tl 31 ti 41 t( 61 ti 1 min sec _ sec Fixed position (pre-scheduled at specific times): 6-9 am, extra 20% All other times, extra 10% Weather at :15 and :45-1 -minute rate. Includes 30 -second commercial plus opening and closing billboard. HORNELL (2 AM; 1 FM) Steuben County -Map Location C-7 See SRDS consumer market map and data at begin oing WLEA 1951 Media Code Hornell Broadcasting Corp., Box G, 97 Main St. Hornell, N. Y Phone Y. PERSONNEL President -Charles D. Henderson. Traffic Manager -Carol Strobel. Sales Manager -Charles D. Henderson. Gill -Perna, Inc w. days 1980 kc. Operating schedule: Sunrise -local sunset. EST. 15/0 net charges for time. General: la, 2a, 3a, 3b, 9a, 4c, 5, 6a, 7b. Rate Protection: 10b, 11b, 12b. 13b, 14b. Basle Rates: 20a, 22b, 23a, 24a, 24b, 25a, 26, 28a, 29a. Contracts: 40a, 42b, 46, 47a, 48. Comb.; Cont. Discounts: 60b, 61a, 61b, 61c, 626, 62e. Cancellation: 70a, 70e, 71a, 73a, Affiliated with American Entertainment Network. Rates effective December 1, (Card No. 4.) Rates received December 5, /PROGRAM RATES 1 1/2 1/ nr. hr. hr. min. min. min. see. 1 time times times times times times times_ times SATURATION ANNOUNCEMENT PLAN Saturation announcements are one -minute announcements, scheduled run -of-schedule, within time segments selected. Per week 12t1. 18 ti. 24 t consecutive weeks..._ consecutive weeks consecutive weeks.._ consecutive weeks RADIO SHORTS Radio shorts are 16 -word live or 10 -second transcribed announcements. tied in with station identification. time signals, weather reports; designed for slogan line treatment of sales points and scheduled rum-ofatatlnn. 15 per week....._ per week_ per week. _.._ Saturation announcements and radio shorts cannot be combined with regular announcements to earn greater frequency discounts. WWHG 1949 Media Code lta-tel Broadcasters. Inr.. Rodin Center. R5 Caniateo St.. Hornell, N. Y Phone PERSONNEL President -Sy Dresner. Sta. & Com'l Mgr. -William Powley, Program Director -Dean Close. Jack Masla & Co., Inc. Regional Reps Corp. 5. non w. days: 1320 kr. Operating schedule: 5:36 am -local sunset. EST. 33/n net time. General: la, 2a, la, 3b, 4a, 4d, 5. 6a, 7a, 8. Rate Protection: 10h, 11h, 12h, 13h, 14h. Basic Rates: 20a, 22a, 22b, 23a, 24a, 24b, 25a, h. 29a. Contracts: 40a. 42a. 45, 46, 47a, 48. Comb.: Cont. Discounts: 60a, 615, 01h, 61e, 62b, 62e. Cancellation: 70a, 70c, 71a, 73a. Affiliated with MRS. Member: Northeast Radio Network. Rates received January 2, Revisions received February 8, min. 30 see. ID'a 1 time _... _ times _..._ times times times times ttmee times SATURATION ANNOUNCEMENTS (1 -minute spots. run -of-schedule) Per week: 10 ti, 15 ti. 20 ti ti. consecutive weeks consecutive weeks consecutive weeks consecutive weeks Saturation announcements cannot be combined with regular announcements to earn greater frequency discounts. (ill's. quickies and time signals) Station breaks. time signals. weather forecasts and temperature reports words live, 10 seconds transcribed product identifications: 15 per week per week._..._._ n per week PROGRAM 1/4 hr. 10 min. 5 min. 1 time.._.. _ times._._._._ timea..._....._._ times..._..._ times..._..,._.,._ times timed..._.._..._..._ times.._ WWHG-FM 1946 Media Code lia -'lei Broadcasters. Inc.. Radin Center. 85 Cantsteo St., *Hornell, N. Y Phone President -Sy Dresner. Sta. & Com'l Mgr. -William Powley. Program Director -Dean Close. Jack Masla & Co., Inc. Regional Reps Corp. EIti' w.: me Operating schedule: 5:30 am -9:00 pm. Antenna ht ft. shove average terrain. 15/0 net time. General: la, 2a, 3a, 3b, 45, 4d, 5, 6b, 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 22e. 22b, 23a, 241), 28a, 29a. Contracts: 40a, 42a, 45, 46, 47a. Comb.: Cont. Discounts: 60e, 60k, 61b. Cancellation: 70a, 70c, 71a, 73a. AM duplicated on FM daylight hours. Rates effective March 1, Rates received March /PROGRAM RATES 5 min. 1 min. 5 min. 1 min. 1 time times_ times times_ times.._ times times times_ Station breaks and time signals words, live, 10 -seconds transcribed product ID's: 15 per week per week _ per week SATURATION ANNOUNCEMENTS AM rates apply. 608 Spot Radio Stations November 1, 1968

96 1 including HORSEHEADS Chemmng County -Map Location D-7 See Elmira Horseheads; Elmira Heights) HUDSON Columbia County -Map Location H-7 See 51tDs consumer market map and data at beginning WHUC A Colgreen Station Media Code Colgree'ne Broadcasting Co., Inc.. Union Turnpike. Hudson. N. Y Phone President -Orin Lehman. Exec. Vice-Pres.-Albert Heit. General 5I- na sec -W. Irving ptose. Grant Webb & Company w. days. 250 w. nights; 1230 kc. Operating schedule: 6:00 am -10:05 pm daily; 10:00 am pm Sun. EST. 15% on net station time charges. no cash discount. General: la. 2a, 3n, 4e. 5, 6a. 7a. 8. Rate Protection: les. lia. 12a. 13a, 14a, 15b, 16. Basic hates: 20b, 21a, 21d, 22b, 23a. 24b a, 29a, 30, 32b. 33a. Contracts: 40e, 41, 42c, b, 45, 46, 47e, 48, 49, b. Comb.: Cont. Discounts: 60b, 60g. 61a, 62a. Cancellation: 70h. 70d, 71a, a. Rates effective August Rates received August 1, MINUTE or 20 -SECOND ANNOUNCEMENTS 1 tl ti ti ti ti..._ or more tl._ second ID's -50% of 1 -minute rate. No further discounts. 8. PROGRAM min.._..._ /2 hr2 y No further discounts. HUNTINGTON Suffolk County -Map Location See SItlS consumer market map and data at beginning See New York Urban Area HYDE PARK Dutchess County -Map Location G-8 See SItDS consumer market map and data at beginning WHVW 1963 Media Code Ubiquitous Corp.. Violet Ave.. Hyde Park, N. Y Phone & WHVW: Programmed with young adult format. NEWS: 5 min every 15 min 6-9 am and at :15 & :45 9 am -8 pm. Newscast 11:45 am -12:10 pm. 3 man news department. General popular music, air personalities 6 am -2 pm. Current hits 2-8 pm. 12:10-1 pm telephone participation with air personalities and guests. SPORTS: schoolboy local live games with local announcers. 4 shortwave mobile units. COM- MERCIAL POLICY: 18 minutes per hour commercial limit, 15 minute product classification protection anteed. Contact. Representative for further details. Recd Pres. & Gen'l Mgr. -Thomas C. Durfey. Vice Pres., Sta. & Sales Mgr. -William DeCesare. Oper. Mgr. & Prog. Dir. -James Whaley. Grant Webb & Company. 500 w. days; 950 kc. Operating schedule: Sunrise -local sunset. EST, DST. 15/0 time only; monthly. General: la, 2a, 3a, 3b. 4a, 4d, 5, 60, 7b, 8. Rate Protection: 10e. 11e. Basic Rates: 20a, 22a, 23a, 24a, 250, 26, 28b. 29a. Contracta: 40a, 42a, 45, 46, 47a, 48. Comb.; Cont. Discounts: 60b, 60c, 60k. Cancellation: 71a, 73a. No. 3 Eff 1/1/67 -Reed 12/12/66. AA -Mon thru Sat 6-9 am, 11 am -1 pm & 3-6 pm. A -All other times. I ti 3ti 6ti 10 ti 20ti 1 wk._ wk._ wk wk._.._..._ wk._ SECONDS I ti 3 ti wk xk wk wk wk Extra 10%. ISLIP 6 ti IO ti ti Suffolk County -]tap Location H-10. See SILOS consmner market map and data at beginning See New York Urban Area ITHACA (2 AM; 3 FM) Tompkins County -Map Location D-î See SIMS unatlmer market may and data at begin sing WEIV(FM) 1953 OF IMO Media Code C & U Broadcasting Corp., Box 490, Oneida, N. Y Phone Executive Vice -President-James R. Skidmore. General Manager -Thomas E. Martin. ERP 5,400 w.; mc. Operating schedule: 24 hours daily. EST. Antenna ht.: 890 ft. above average terrain. 15/0. General: la, 2b, 3a, 4a. 5, 6a, 7a, 8. Rate Protection: 10b, 11b, lib, 13b. 14b, 15a. Basic Rates: 22a, 23a, 29a. Contracts: 40a, a, 45, 46, 49. Comb.: Cont. Discounts: 60a, 61a. Cancellation: 70a. 70c, 71e, 73b. Prod. Services: 80. Member: Northeast Radio Network. See that listing for rates. WHCU WHCU-FM 1921 Media Code Cornell University. 212 E. State St., Ithaca, N. Y Phone WHCU: Programed for moat part for adults and young adults. Approximately 50% talk with discussions, interviews, feature stories, book reviews, news commentary and analysis with news on hour every hour. MUSIC: general popular, middle-of-the-road, show and filial music, excepting on weekends 2 hours of jazz. 1 hour of folk, 5 hours of classical NEWS: M -F, at mon & 5 pm, newsreel with local news, world news, news commentary, weather, sports, farm features, farm and stock market reports. SPORTS: play-by-play of university football, hockey, basketball, high school end pro football, World Series, All -Star Games, itee'd 8/12/68. General Manager -Don Martin. Bales Manager -Horace E. M. Brockway. Ptognm Director -Joseph A. Short - 5,000 w.; 870 kc. Operating schedule: Sunrise -New Orleans sunset. EST. FM FACILITIES ERP 40,000 w.; 97.3 mc. Antenna ht. 730 fl above average terrain. Operatí schedule: 6-1 am. EST. 4. AGENÓ COMMISSION 15/0 time only. General: la, 2a, 2b, la. 3d, 4a, 4d, 5, 6b, 7b, 8. Rate Protection: 10b, 11b, 13b, 14a, 15a, 15b. Basic Rates: 20b, 21a, 22a, 22b, 23a, 246, 28a, 28e. 29a. Contracts: 40a. 49a, 51b. Comb.: Cont. Discounts: 60b, 60d, 60f, 60h, 81e, 62d. Cancellation: 70a, 70d, 71a. Prod. Services: , Affiliated with CBS Radio Network. Rates effective January 1, Rates received October 29, ti 26 ti 52 ti 156 ti 312 ti 1 min eau...-._..._ WTKO 1956 Media Code Ivy Broadcasting Company, Inc., Box 10, Ivy Broadcasting Bldg., 113 S. Cayuga St., Ithaca. N. Y Phone WTKO: Programmed for adult and young adult audience sign -on -3:30 pm, teens and young adults 3:30-4:30 pm, adults in evening drive time. Predominantly talk and middle-of-the-road music. Accent on -the -spot local news coverage and features. NEWS: network with news on hour and features delayed to :25 after hour. 4 local newscasts a day 7 am, 7:45 am, 12:05 pm. 6 pm or sign -off. Network news at 8:30 em & 12:30 pm. Sporta am and pm. Broadcast pro and college football. University extension farm program mornings at 6:05 am. Rec'd 1/31,/68. ]'resident-ellis E. Erdman. Vice-Pres. & Gen'1 Mgr.-ltobert Newman. 9. FACILITIES w. days: 1470 kc. Operating schedule: 6:00 am -local sunset week days; 7:00 am -local sunset Sun. EST. EDT. Ne -ne. all rates net to station. Contracts: 40a. Affiliated with American Information Network. Eff 11/1/67-Rec'd 12/28/67. 26x 52x x Ix 1 min sec WVBR(FM) 1958 Media Code Cornell Radio Guild. Inc.. Willard Straight Hall, Ithaca. N. Y Phone WVBR (p,m): Programmed for teens and young adults. NEWS: 5 min network news at :15. 5 min local and slate new, at : min news at 6 rim. News staff covers local and university events. College -network news facilities available. Hourly sports capsules. MUSIC: blend of elements including rock. rythum ami blues, folk -rack. popular jazz. Special programs per neck: mainstream and hard jazz 6 hours, folk music 6 hours, and country and western 4 hours. Midday classical tousle program. Contact Representative for further details. ltec'd 8/6/68. General Ménager -David Marshall. Business Manager -Stephen Erle Shulman. Program Director -Steven A. Marx. ERP w.; 93.5 mc. Stereo. Operating schedule: 7-2 am daily. EST. Antenna ht.: 250 ft. above average terrain. None; all rates net to station. General: la, 4a, 5, 7b. Rate Protection: 15b. Basic Rates: 24b, 25a. 26. Contracts: 40a, 45. Comb.; Cont. Discounts- 60e. 60f. Cancellation: 70a, 70c, 72, 73h. Affiliated with American FM Network. No. 7 Eff 8/1/68 -Reed 8/8/68. Type One -Mon thru Fri 7-10 am & 4 pm -2 am; Sat & Sun all day. Type Two --Mon thru Fri 10 am -4 pm. TYPE ONE Ix 30x 90x 150x 1 min see TYPE TWO 1 min..._ , ,20 30 see , /10 sec: 50% of 1 -min. PER WK, TYPE ONE: 10 ti t1 1 min sec TWO-WEEK SPECIAL PACKAGE PLAN 32 Type One 1 -min or 45 Type One 30 -sec spots SATURATION PACKAGE see spots, 2/3 Type One, 1/3 Type Two thruout any number of wks _ PROGRAM Ix 90x 90x 150x 5 min 5.0( min -1/4 hr..._..._..._ min -1/2 hr min -1 hr..._ JAMESTOWN (2 AM; 1 FM) Chautauqua County -Map Location A-7 See SUDS consumer market map and data et begin. oing WJTN 1924 American Entertainment Ntwk mn Media Code Jemes Broadcasting Co.. Hotel Jamestown. Jamestown, N. Y Phone WJTN: Programmed for adult audience. Talk and middle-of-the-road music predominant sound. NEWS: 5 min newscasts on hour and half hour with 15 min at 7:30 am, noon, 6 pm & 11 pm containing both national and local items. Sporta - casts and play-by-play local and national Sparta featured. Country and western music worked into format, and also musical programs for Swedioh, Italian, and Puerto Rican population in area. Contact Representative for further details. Reed 7/31/68. Pres. & Oen'1 Mgr. -Simon Goldman. Vice -lames. & Sales Mgr. -J. Carl Willema. Adam Young-VTM, Inc. Boston-Eckela & Queen, Inc. Pittsburgh -Gateway Reps. Cleveland -Thomas Broadcasting Sales, Inc. 500 w. days, 250 w. nights; 1240 kc. Operating schedule: 7:00-2:00 am Sun; 5:30-2:00 am weekdays. EST. NEW YORK 15% on net time charges: no rash discount. 5. GENERAL ADVERTISING See coded regulation. General: la, 3e. 4a, 4d, 5, 60, 7a, 8. Rate Protection: 15b, 16. Basic Ratee: lob, 21a, 21b, 21d. 22b. 23a, 24a, 24o. 24e a, 28e, 29a Contracts: 40a, 41, 42a, 44a, 44b, 46, 47a, a. Comb.; Cont. Discounts: 60b, 60d, 60g. 601, 61a, 62d. Cancellation: 70b, 70c, 71a, 73b. Affiliated with American Entertainment Network. Affiliated with American Information Network. Member: Goldman Group; Northeast Radio Network, National AgRadio Groups, Inc. Rates effective February 1, Rates received February Revisions received August 6, / min sec sec 1 ll...._._..._.._..._-._..._._ ti_.._...._._...._......_ ti..._..._.._..._.._._.-..._.._.._ tl..._..._.._ _...»_ ti._..._... -_..._.._..._ ti._._..._.._..._..._ ti..._..._..._._..._ / min sec see 5 ti....._.._..._._..._.._..._..._..._ tt_..._..._._..._..._.._..._ t!...._._......_ ti._.._._..._ ti All announcements may he combined for discounts. 8. PROGRAM 1/2 hr 1/4 hr 10 min 5 min 1 ti._.._..._.._..._..._.._ ti..._..._..._..._.._ ti ti._.._..._._ tl_._.._._._._ ti. _..._..._..._ ti PARTICIPATING PROGRAMS 'The Dunigans"-12:35 pm and 5:05 pm Mon thru Frl. Flat Melva Webber Show" -1:20 pm Mon thru Fri. Flat "Jim Roselle Show" -7:00-9:00 am Mon thru Sat. Flat "WJTN Farmer" -5:30-7:00 am Mon thru Sat. Flat WJTN-FM ppfmu Media Code James Broadcasting Co.. Inc.. Hotel Jamestown Bldg., Jamestown, N. Y Phone WJTN-FM: MUSIC: popular. NEWS: 2 min on hour. Weather on half hour. Symphony music 9-11 Representative for further details. Ìtem e'd 9'.7/ Contact Pres. & Gen'I Mgr. -Simon Goldman. Sales Manager -J. Carl Willems. Adam Young-VTM, Inc. Boston-Eckela & Queen, Inc. Pittsburgh -Gateway Reps., Inc. Cleveland -Thomas Broadcast Time Sales, Inc. EitP w.; 93.3 mc. Operating schedule: 5:30-1:00 am weekdays; 7:00 am -midnight Sun. EST. Antenna ht ft. above average terrain. 15% to recognized agencies. General: 3a, 4a, 4d, 5, 6a, 7a, 8. Rate Protection: 15b. Basic Rates: 22a, 22h. 23a, 24b, 26, 28a, 29a. Contracte: 40a, 45, 46, 47a. Comb.; Cont. Discounts: 606, 61e, 61b, 62b. Cancellation: 70a, 70c, 71a. Member: The Goldman Group. Eff 4/24/68-Rec'd 5/2/ t1 14t1 21ti Ea _ PROGRAM PER WK, 1/2 HR: 2t1 3ti 4 7tl Ea WKSN rl5ß 53oWO OE#306ßQ4CC0, Ewc RIAIB Trend Stations Media Cede Trend Broadcasting Inc., Box 1199, Jamestown, N. Y Phone WKSN: Programmed for adults. AIR PERSONALITIES handle all segments. 6 am - noon weather every 30 min. Highway report and news every 30 min. Want ads and community bulletin (This listing continued on next /age) November 1, 1968 Spot Radio Stations 609

97 NEW YORK Jamestown -W K S N -Continued board 1 min every hour. General popular music with telephone conversation feature 9 am -noon. Noon -6 pm same as above with 5 min featurettes covering stock market, gardening and interior decorating. 6 pm -12M middle-of-the-road music, sports, phone discussion. 6:30-7 pm phone request music show pm music, interviews, audience participation. Local news, sports. weather 10 pm -12M. 12M-4 am popular and album music, phone audience participation. 9-6 am country and western music with farm news, information features. 6 man news department, 3 mobile units, sports, sports director. Contact Representative for further details. Rec'd 10/11/67. Pres. & Gen't Mgr. -Lowell "Bud" Paxson. Assistant Manager -Curran Wade. Sales Manager -Ernie Swanson. Vic Piano Associates, Inc. Philadelphia, Pittsburgh-Dome-Messervey Co., Inc. 250 w.; 1340 he. Operating schedule: 24 hours a day. None: all rates net to station. 2% discount if paid by 10th of following month. 6% carrying charges compounded monthly if not paid within 60 days of 1st billing. General: la, 2a, 2b, 3a, 9a, 5, 6a, 8. Rate Protection: 15h. Basic Rates: 20a, 22a, 22h, 23a, 24c. 25a, 28h. Contracta: 40a, 44a. 45, 46, 47a, 51a. Cancellation: 70a, 70e, 71a, 73a. Prod. Services: Affiliated with American Contemporary Network. ER 5/1/68 -Reed 3/18/68. I ti II ti 21 ti 1 min sec sec {*) (') ID's, 5 sec, 12 wds. 26 ti tl CONTRACT 13 wk -4% 26 wk -7% 52 wk -10% 8. PROGRAM Ix 13x 26x 52x 104x 208x 912x 1 hr ,2 hr /4 hr min min Weather Forecasts -30 -sec rate. Time Signals -10 -sec rate. R A W K S N -FM 1965 EIFMa Trend Stations Media Code Trend Broadcasting Inc., Box 1199, Jamestown. N. Y Phone WKSN-FM: Programmed for adults. MUSIC 80%: 100% album featuring recognizable standards. Music presented in uninterrupted 12-1/2 min segments. NEWS 10%: local, national and international news 5 min on hour. COMMERCIAL POLICY: 6 minutes maximum per hour. Contact Representative for further details. Rec'd 8/31/67. President -Lowell W. Paxson. Sales Manager -Ernest Swanson. Program Manager -Patrick Shepard. Vie Piano Associates, Inc. Philadelphia, Pittsburgh-Dome-Messervey Co., Inc. ERP 3,000 w.; mc. Stereo. Operating schedule: 6-1 am. EST. Antenna ht.: 300 ft. above average terrain. None: all rates net to station. See WKSN listing for coded regulations. ER Recd 1/29/ PROGRAM 1/2 hr per day. 7 days per wk Each 1/2 hr segment has 3 1 -minute commercial positions. Sponsor protection 1/2 hr before and after. Minimum contract 26 weeks. JOHNSTOWN Fulton County -Map Location F-6 WIZR 1964 Media Code WIZR Broadcasting Corp., Box 307, 179 E. State St., Johnstown, N. Y Phone President -August J. Galasso. Station Manager -Raymond J. Normandin. PRO Time Sales, Inc w.; 930 he. Directional. Operating schedule: Sunrise -local sunset. EST, DST. 15%. General: la, 2a, 3a, 9a, 5, 6a, 7a, 8. ltate Protection: 10, llb, 12h, 13b, 19h, 15b. Basic Rates: 20a, 21a, 21d, 22b, 23a, 24b, 25a, 26, 28c, 29a, 30, 33h. Contracts: 40a, 41, 92d, 94a, 45, 96, 47a, 48, 49, 50, 51a. Comb.: Cont. Discounts: 60a, 60e, 601. Cancellation: 70a, 70c, 71a, 72, 73b. Member: Northeast Radio Network. ER 12/1/67 -Reed 11/6/67. ix 13x 26x 52x 104x 1 min sec PROGRAM Ix 13x 26x 1 hr /2 hr /4 hr min.._ min Weathercaps-5 per wk New Heads -5 per wk KINGSTON 52x (3 AM; 1 FM) 104x x Ulster County --Map Location G-8 Bee S1llS consumer market map and data at beginning WBAZ 1959 Media Code Bunter Broadcasting Group, Inc., Box 280, Kingston, N. Y Phone General Manager -Len Cane. Grant, Webb & Company. New England -Bill Creed Associates, Inc. Eckels & Queen, Inc. 500 w. days; 1550 he. Operating schedule: Sunrise -local sunset. EST. 15%; no ash discount. General: lb, 2a, 3a, 3d, 4a, 4d. 5, 6e. 7b. Bate Protection: 10g, 11g, 12g, 13g, 14e, 15e, 151% 16. Basic Rates: 20h, 21a, 22a, 22b, 24c, 25e, 28e, 29b. 30. Contracts: 40e, 41, 42b, 51a, 51b. Comb.; Cont. Discounts: 60e, 601, 61a. Cancellation: 70e, 71a, 72, 73a. No. 3 Elf 1/1/67-Rec'd 12/16/66. 1 z z z x 52 z z _ x..._ x see; 80% of 1 -min. 10 sec: 50% of 1 -min. 5 t 10 ti 20t1 30 tl 40t1 1 min sec sec WGHQ 1956 (Mori JCssei V, Cgt1C. Media Code W. C. C. Radio, Inc., Box 927, Uptown, Kingston, N. Y Phone President -Harry M. Thayer. General Manager -Anthony Bell. Program Director-Nilliam D. Shilling. Mort Bassett and Co. 5,000 w. days; 920 kc. Directional. Operating schedule: 6 am -local sunset. EST. 15% ou net time only. General: la, 2a, 2h, 3a, 3b, 3c, 3d, 4e, 4d, 5, 6a, 7b, 8. Rate Protection: 10h, 11b, 12b, 13b, 14b, 15b. Basic Rates: 20a, 21b, 21d, 22b, 23b, 24a, 25a, 26, 27, 28h, 29a, 30, 31, 32b, 33a. Contracts: 40a, 41, 42d, 44b, 45, 46, 47e, 98, a. Comb.: Cont. Discounts: 60e. 60e 601, 61e. Cancellation: 70a, 70e, 71e, 72, 73a. ER 4/1/68-Rec'd 2/26/68. AA --Mon thru Sat 6-10 am & 3-7 pm. A -All other times. WKLY: 6ti 12ti 18 ti 24 ti AA A /30 sec: 75% of applicable 1 -min rate. ID's: 50% of applicable 1 -min rate. CONSECUTIVE WEEK 26 wk -10% 52 wk -15% 8. PROGRAM 5 MINUTES 150% of applicable 1 -minute rate. 5 minute news -150% of applicable 1 -minute rate. WGHQ-FM 1965 Media Code N.C.C. itadio, Inc., Box 427. Uptown, Kingston, N. Y Phone President -Harry M. Thayer. General Manager -Anthony Bell. Program Director -William D. Shilling. Mort Bassett & Co., Inc. ERP 3,000 w.: 99.3 mc. Operating schedule: 7:00 am midnight. EST. Antenna ht.: 550 ft *hove average terrain. 15% on net time ;My General: la, 2a, 2h, 3a, 3h, 3c, 3d. 4e, 4d, 5, 6a, 7b, 8. Rate Protection: 1013, llb, 12b, 13b, 1413, Basic Rates: 20a, 21b, 21d, 22b, 23h, 24a, 25a, 26, 27, 28h, 29a, 30, 31, 32b, 33a. Contracts: 40a, 41, 92d, 49b, 45, 46, 47e, 48, 49, 50, 51a. Comb.: Cont. Discounts: 60a. 60e, 60i, 61a. Cancellation: 70a, 70e. 71a, 72, 73a. Rates effective December Rates received November 18, PElt WK: Less than 6 ti ti 6. Bti ti 5. WKNY 1939 R A B Media Code Kingston Broadcasters, Inc., Broadway Theater Bldg., 601 Broadway, Kingston, N. Y Phone Executive Vice -President -Edwin A. Bernstein. Vice-Pres. & Gen'i Mgr. -Lawrence Swars. Alan Torhet Associates, Inc. 1,000 w. days, 250 w. nights; 1490 ke. Operating schedule: 24 hours. EST. 15% on net time only: no cash diacounl General: 2a, 2b, 3a, 3h, 3c, 3d, 4a, 5, 7e, 8. Rate Protection: 10b, lib, 12h, 13b, 14h, 15a, 15c, 16. Basic Rates: 20a, 20h, 21a, 21d, 22a, 22h, 23a, 23h, 29h, 24c, 25a, 28a, 28c, 29a, 30, 33b. Contracts: 40a, 41, 92b, 42c, 43, 94a, 44b, 46, 4Th, 48, 49, 51b. 51c. Comb.: Cont. Discounts: 60h. 60i, 61a, 62h, 62d. Cancellation: 70a, 70c, 71a, 73a, 73h. Prod. Services: , 82. Affiliated with CBS. No. 11 ER 5/1/67 -Reed 5/5/67. AAA -Mon thru Sat 6-10 am & 3-7 pm. AA -Mon thru Sat 10 am -3 pm; Sun 6 am -7 pm. A -All other times. A 5x 10x 15x 1 min /30 sec sec min_ /30 sec sea min.._ /30 sec sea ANNUAL 26 wk -10% 52 wk -15% LAKE PLACID 20x x Essex County -Map Location G-4 See SIIDS consumer market map and data at beginning WIRD 1961 Media Code WIRY, Inc.. Box 788. Olympic Arena. Main SL, Lake Placid, N. Y Phone or PERSONNEL President -Lincoln F. Dixon. Vice -President-Donald A. Nardiello, Treasurer -Carol Dixon Perna. Inc w. days; 920 kc. Operating schedule: 6:00 am -local sunset. EST. 15% on time only; no cesh diacounl 5. GENERAL ADVERTISING Bee ceded regulations General: la, 2b, 30, 4a, 4c, 5. 6e. 7h, 8. Rate Protection: led, 11d. 12d. 13d, 14d. 15e, Basic Rates: 20h, 21e, 21e, 23a, 24e. 25a, 28b, 28e, 296, 30, 33h. Contracts: 90a, 42c, 43, 99b, 48, 47e, 48, 49, 51a, 51b, 51e. Comb.; Cont. Discounts: 60e, 80e, 60d, 81e, 62e. Cancellation: 70b, 70d, 71a, 72, 73a, 73h. Prod. Services: 82. Affiliated with MBS Radio Network. In combination with WIRY. Plattsburgh, New York. See that listing for rates. Rates effective November 21, (Card No. 1.) Rates received March 26, /PROGRAM RATES 1 ti. 13 ti. 26 tl. 52 ti. 104 ti. 312 U. 1 hour /2 hour /4 hour minutes minute SATURATION PLAN Per week: 5 ti. 10 ti. 15 U. 20 ti weeks weeks weeks seconda -75% of applicable rate. ID's -50% of applicable rate. LANCASTER Erie County -flap Location B-6 See SItDS consumer market map and data at beginning WMMJ 1964 Media Code Seaport Broadcasting Corp., 5360 William SL, Lancaster. N. Y Phone Pres., Gen'l & Sales Mgr. -Stanley Jasinski. Chief Engineer -Jack Richards. Vie Piano Associates, Inc. 1,000 w.: 1300 he. Directional. Operating schedule: Sunrise -local sunset. EST. DST. 15/0 on time: payable by 10th of month., General: la. 2h. 3h. 3d, 4a, 5, 6a, 7a, 8. Rate Protection: lob, 11b, 12h, 13e, 141), 15h, 16. Basic Rates: 21a, 22a, 23a, 24a, 29a, 33a. Contracts: 40a, 42h. 43, 44a, 45, Comb.: Cont. Discounts: 60a. 60e, Ola. Cancellation: 70a. 70c, 71a, 72, 73e. 73b. Prod. Services: 80, Affiliated: with American Entertainment Network. ER 1/2/67 -Reed 1/30/67. I min 30 see I min 30 see 1 z z z..._ z z..._ x z z x WEEKLY SATURATION PACKAGE (1-MINUTE ROS) 25 tl 50 tl PER WK PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 z z._ z..._..._... _ z x z z z NEWSCASTS (5 days a week) I ti 2 ti 3 ti 4 ti 5 t1 6 ti PER DAY: STAN JASINSKI POLISH PROGRAMS I hr 1/2 hr 1/4 hr 10 min 5 min 1 min 30 see z z z z z z z (CR) LIBERTY (1AM;1FM) Sullivan County -Map location F-8 See SIDS consumer market map and data et beginning WVOS Media Code Sullivan County Broadcasting Corp., Box 150, Liberty, N. Y Phone Other Studio -Monticello, N. Y. Phone President -S. Lubin. Seey-Treaa.-H. Borwick. 1,000 w. days, 250 w. nights; 1240 he. Operating schedule: 6:45 am -11:30 pm weekdays; 9:00 am -11:30 pm Sun. EST. 15%: no cash discount. 5. GENERAL ADVERTISING See coded regulatlens General: la, 2a, 2h. 3a, 3h, 3e, 3d, 4a, 9d, 5, 6e, 78, 8. Rate Protection: Basic Rates: 20a. 20h, 22a, 25a. Contracte: 40a. 41, 42h. 45, 96, 47a, 49, 51a, 51b. Cancellation: 71a a, 73h. Prod. Services: 81, 82. No. 8 ER 10/1/67 -Reed 10/23/67. A -Sign-on -9 pm. B -After 9 pm. (This listing continued on next page) 610 Spot Rodio Stations November 1, 1968

98 Liberty -W V 0 S -Continued 1 min 30 see I min 30 see 1 x x z z z..._ z z Less 10% on above rates. 8. PROGRAM I hr 1/2 hr 1/4 hr Io min 5 min 1 z x z z z _ z z Lese 10% on above rates. WVOS-FM 1964 Media Code I 4.00 Sullivan County Broadcasting Corp.. Box 150, Liberty, N. Y Phone Other Studio -Monticello, N. Y. Phone PERSONNEL President -S. D. Lubin. 8ec'y-Trees.-H. G. Barwick. EltP 600 w.: 95.9 me. Operating schedule: 6:45 are -11:30 pm Mon thru Sat; 9:00 am -11:00 pm Sundays. EST. DST. Antenna ht: 588 ft. above average terrain. 15/0 time only: monthly. General: la, 2a, 2h, 3a, 3h, 3c, 3d, 4a, 9d, 5, 6e, 7a, 8. Rate Protection: 15b. Basic Rates: 20a, 20h, 22a, 25a. Contracts: 40e. 42h, , 47e, 49, 51a, 51b. Cancellation: 71e, 72, 73b. Prod. Services: 81, 82. Rates effective January (Card No. 1.) Card received January 14, li ti tl ti..._..._ ti PROGRAM TIME 1 min 30 sec 1 min 30 sec ti ti... _ ti...._ tl..._ RATES 1 hr 1/2 hr 1/4 hr 10 min 5 min 1 ti ti _ tl..._ ti ti ti ti ti ti LITTLE FALLS Herkimer County -Map Location F-5 See sates consumer market map and data at beginning WLFH 1952 R AIB Media Code WLFH, Inc., 341 S. 2nd St., Little Falls, N. Y Phone President -Leonard F. Auerbach. Vice -President-Madge G. Bowman. Station Manager -Hank Brown. Regional Reos Corp. 1,000 w. days, 250 w. nights; 1230 ke. Operating schedule: 5:00 am -midnight. EST. 15% to recognised agencies. General: lb. 2a, 2h, 3a, 3d. 4e, 5, 6a, 7e. Rate Protection: lob, 1íb, 12b, 13b. 14h. Basic Rates: 20h. 21a, 21c. 21d, 22a, 22h, 23e, 26, 28a, 28e. 29e. 33e. Contracts: 40a. 41, 42b. 44b, 45, a, 51a. Comb.: Cont. Discounts: 60f, 60i, 61a, 62b. Cancellation: 70e, 70c, 71a, 72, 73b. Affiliated with MBS Radio Network. Affiliated with American Entertainment Network. No. 2N ER 9/1/67 -Reed 8/2/67. PER YR: I min 30 see 10 see 1 z _-...._.._._ x..._ _..._..._..._ x z 4.fí z z _ z x WEEKLY SATURATION PLANS Per Week 10 ti 20 ti 30 ti ti 1 min sec sec PROGRAM I hr I/2 hr 1/4 hr 10 min 5 min 1 z IOx-5% 100x-10% 300x-25% 50x-7-1/2% 200z-20% LOCKPORT Niagara County -Map location B-5 See SIttS consumer market map and data at beginning WUSJ 1949 R A B Subscriber ta the NAB Radio Cede Media Code Lockport Union -Sun & Journal. Inc., 320 Michigan St., Lockport, N. Y Phone " WUSJ: Programmed for general interest. MUSIC: middle-of-the-road sign -on -7:30 pm. 7:30-9:30 pm top 40. NEWS: 5 min on hour. 2 min on half hour and three 15 min newscasts 8 em, 12:15 pm, 5:45 pm. RELIGIOUS: 6-6:30 am & 7-7:30 pm. Sports 7:30 am & 6:10 pm. TALK: 9-10 am woman's show, household hints and interviews. FARM: 12:30-12:45 pm. ENTERTAINMENT: Sat 7-8 pm country and western music live from studios. Mobile unit and air personalities available for remote broadcasts. SPORTS: pro football and high school play-by-play home and away. Reed 7/17/67. Station Manger -Thomas N. Ceravolo. Sales Manager -Robert Rogers. Contact Station direct. 250 w.; 1340 kc. Operating schedule: 5:45 am -10 pm. EST. 15/0 net charges for time; 15 days. General: la. 2a, e, 3d. 4e, 4d, 5, 6e. 7b, 8. Rate Protection: 10a, lia, 12a, 13e. 14e. Basic Rates: 20e. 20h. 21h, 22a, 24b, 28a, 28e, 29a. Contracts: 40a. 44h, 45, a, 51e. Comb.: Cont. Discounts: 60e, 62d. Cancellation: 70b, 70c, 71e, 72, 73a. Prod. Services: 80, No. 4 EH 7/1/68 -Reed 6/12/6.4. I min 30 see I min 30 see 1 z z z z z x z x PROGRAM I hr I/2 hr I/4 hr 10 min 5 min 1 z z z x z z..._ z LONG ISLAND Nassau and Suffolk County -Map Location H-10 See SRDS consumer market map and data et beginning See Freeport, Garden City, Hempstead, Huntington, Islip, Mineola, Patchogue, Sag Harbor - cities listed alphabetically. MALONE Franklin County -Map Location 0-3 See BRDS consumer market map and data et beginning WICY 1948 Media Code North Country Broadcasting Co., WICY Bldg.. Malone. N. Y Phone 187. General Manager -Mitchell C. Terklev. Commercial Manager -Alice Tarkley Pettey. Dore & Allen, Inc. Regional Reps Corp. 1,000 w. days; 250 w. nights; 1490 kc. Operating schedule: 6:30 am -11:15 pm. EST. 15/0. NAB Radio Code Advertising Standards erne - General: lb, 2h, 3e, 3c, 3d, 4e, 4c, 5, 6a, 7b. 8. Rate Protection: lob, 11b, 12h, 13h, a, 15b, Basic Retes: 20e, 21a, 21b, 2Ic, 22a, 22b, 23a, 23b, 24h, 25a, 26, 28h, 28c, 29a, b. Contracte: 40e, 41, 42e. 43, 44e, 45, 46, 47e. 48, 49, a, 51c. Comb.: Cont. Discounts: 60e, 61e, 62d. Cancellation: 70a, 70e, 71a, 72, 73a. Affiliated with MBS Radio Network. EH 10/1/67 -Reed 11/2/67. lx 26x 52x 104x 156x 260x 420x 1 min sec t1 40 t1 1 min, 48 hr limit _.._._...._.._.._. _ MASSENA (2AM1 St. Lawrence County -Map Location F-4 See SitDS consumer market map and data at beginning WMSA 1945 R A B Media Code The Watertown Daily Times (The Brockway Co.), Box 210. Messena, N. Y Phone President -John B. Johnson. General Manager --Ames W. Higgins. Station Manager -Thomas R. McHugh. Avery-Knodel, Inc w. days: 250 w. nights; 1340 ke. Operating schedule: 6:00 am -8:05 pm weekdays; 8:00 em -10:05 pm Sun. EST. 15% on station time only: no cash discount. General: le, 2a, 3a, 3b, 4a, 4d, 5, 6h, 7a, 8. Rate Protection: 10h. 11b, 12b, 13b, 14b. Basic Rates: 20e, 22a, 22h, 23a, 24b, 25a, a. Contracts: 40e, 42e, 45, 46, 47e. Comb.: Cont. Discounts: 60k. Cancellation: 70e, 70e, 71e, 73a. Affiliated with American Entertainment Network. TV Facilities: VVWNY-TV, Watertown -Carthage, N. Y. Rates effective January 15, (Card No. 7.) Card received January 18, min. 90 sec. 1 min. 30 sec. 1 time times times times times times.._ times Per week: 10 times times times times second announcements -50% of applicable 1 -minute rate. 8. PROGRAM 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 time times times times._ times times times PARTICIPATING PROGRAMS "Swap and Shop" -11:00 am Mon thru Fri, flat North Country Vacstionland"-9:00 am -noon Sat during June. July and August, flat SPE(.IAL FEATURES ABC Network Daytime Programs. flat Details on request. Ski Reports -weekends In season. flat WYBG 1958 Media Code Twin Tier Broadcasting, Inc.. Schine Inn, Suite 116 and 118. Main and West Orvis Sts., Massena, N. Y Phone General Manager -Charles L. Snyder. Office Mgr. -Marge Tennis. Vic Plano Associates, Inc w. days; 1050 kc. Operating schedule: Sunrise to local sunset. EST. 15% on time and talent: no cash discount. General: la, 3h, 9a, 5, 6a, 7a. Rate Protection: 10b, 1íb, 12h, 13b, 14b. Basic Rates: 23a, 24b, 25a, 28a. Contracta: 40e. Comb.: Cont. Discounts: 60k, 81e, 61b, 62e. Cancellation: 71a. 73a. Affiliated with RES. Affiliated with American Contemporary Network. Rates effective September 1, (Card No. 1.) Card received October 7, ti ti._..._._..._ ti ti _ ti tl_ ti seconda -80% of 1 -minute rate combinable for discount. 10 -seconds -50% of 1 -minute rate not combinable for discount. ROS WEEKLY PLANS 6 ti ti ti._.._ PROGRAM 5 min 15. 1/2 hr 35. 1/4 hr 25. NEW YORK MIDDLETOWN (1 AM; 1 FM) Orange County -Map Location G-9 See 81MUS consumer market map and data at begin nine WALL WALL -FM A Straus Broadcasting Group Station The Eastman Station R A Media Code Wall ]radio Inc.. 62 North St.. Middletown, N. Y Phone Other Studios -Goshen. N. Y.; Warwick, N. Y. President -R. Peter Straus (on leave). General Manager -James M. Patt. Sales Manager -John 2simes. Robert E. Eastman & Co.. Inc. 1,000 w. days: 250 w. nights; 1340 be. FM -ERP 3,000 w.; 92.7 mc. Stereo. Operating schedule: 5:45 am -midnight daily; 7:45 am -midnight Sun. EST. Antenna ht.: 190 ft. above.. g terrain.. 15% on time and talent: no cash discount. General: Rate Protection: íob, 12h. Basic Rates: 29a. Contracts: 40e. Affiliated with Eastman Network. No. 6 Elf 2/1/68-Rec'd 1/10/68. I -Mon thru Sat 6:30-10 am & 3-7 pm. II -Mon thru Sat 10 am -3 pm & 7-10 pm. III -Mon thru Sat 10 pm -midnight: Sun all day. SECTION I I min 30/20 10 see 1 ti ti ti SECTION II I ti ti ti SECTION III I ti ti ti BEST BUY PLAN 30 ti (12 I, 12 II, 6 III). ea ti (6 I. 6II. 3III), ea Not combinable for added frequency. CWD do not apply. 8. PROGRAM 5 min -1-1/2x applicable 1 -min. 1/4 hr -3x applicable 1 -min. 9. PARTICIPATING PROGRAMS Orange County Farmer -Mon thru Sat 6-6:30 am, flat CONSECUTIVE WEEK 26 wk -4% 52 wk -8% Minimum wkly ached of 6 1 -min spots 6 am -12 mid Mon -Sun necessary to maintain conger wk advertising. Who pays for a college education? Most people would say students and their families -through tuition fees. But tuition pays only about V3 of what it costs a college to educate a student. The other 3? The colleges must get that from other sources. From you, for example. Give to the college of your choice. advertising contributed for the public grad November 1, 1968 Spot Radio Stations 611

99 1 hr NEW YORK MINEOLA Nassau County -Map Location 1110 See New York Urban Area MOUNT KISCO Westeheater County -Map Location H-9 See BUDS consumer market map and data at beginning See New York Urban Area NEWARK Wayne County -Map Location D-6 See SIDS consumer market map and data at beginning WACK 1957 Media Code Radio \PACK, Inc E. Union St., Newark. N. Y Phone Vice-Pres. & Gen'l Mgr. -J. Bud Bova. Breen & Ward. Upstate New York, Pennsylvania, Ohio, Indiana. Kentucky -Regional Reps Corp. 500 w. days: 1420 ire. Operating schedule: 6 am -local sunset. EST. 15%: 2% cash discount -10 day,. NAB Radio Code Advertising Standard, apply. General: la. 2a. 3a. 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10a, 11a. 12a. 13a. lea. 15a. Basic Rates: 20a, 21a, 22a, 23a, 24b, 25a, 28a, 29a. 30, 33a. Contracts: 40a, 41, 44a a. 48, 51a. Comb.: Cont. Discounts: 60b. 60e, 61a, 62b. Cancellation: 70a. 70c, 71a, 72. Affiliated with American Contemporary Network. Eft' Rec'd 2/7/68. Ix 26x 52x 156x 260x 624x 1000x 1 min /30 sec Á10KÁ S PER WK. ROS: 60 t /15 sec _..._.._..._.._ LONG WEEKEND (ROS Sat, Sun, Mon, Tues) 30 tl tl min..._ /15 sec /30 see PROGRAM Ix ISx 26x 52x 78x I04x 1 hr /2 hr: 60% of hour. 10 min: 33-1/3% of hour. 1/4 hr: 40% of hour. 5 min: 25% of hour. Complete news and weather on the hour -5 -minute rates apply: headlines and weather at :28-1-1/20 minute rates apply: weather reports at :30-1 -minute rates apply: sports -5 -minute rates apply. Time signals & ID's -10/15 -second rates apply. NEWBURGH-BEACON (2 AM; 1 FM) Newburgh -Orange County -Map Location G-9 Beason-Dutchaaa County -Map Location G-8 See SRDS consumer map and data at beginning Stations located within the combined city area are consolidated under multiple city headings. This is not to imply that all of the stations provide equal coverage of the entire area or cities involved. It h part of the time buying function to determine extent of individual station coverage, audience delivered. etc. within the area. WBNR 1959 BEACON Zorl asseil Inc. Media Code Beacon Broadcasting Corp South Ave.. Beacon, N. Y Phone Other Omcea-Rotei Washington. 90 Grand St., Newburgh, N. Y Phones Newburgh : Poughkeepsie Prea. & Gen'i Mgr. -Robert E. Lessner. Vice-Pres. & Sta. Mgr. -Alford H. Lessner. Sales Manager -Robert Outer. Mort Basset & Co., Inc w. days: 1260 ke. Directional. Operating schedule: 0:30 am -local sunset. EST. 15% en net time: nn each dpeount. 5. GENERAL ADVERTISING Ses coded regulations General: la, 2a, 3a, lb, 4a, 4c, 5, 6a, 7a, 8. Rate Protection: 12b, 19b. Basic Rates: 20a, 22a, 22b, 23a, 29a, 24b, 25a, 26, 28b, 29a. Contracts: 40a, 42a, 45, 46, 47a, 48. Comb.; Cont. Discounts: 80a, 61a, 61b, 61c, 62b, 62e. Cancellation: 70a, 70c, 71a, 73a. Affiliated with Itadio Network. Rates effective June Rates received May wk 4 wk 13 wk 26 wk 52 wk 1 ti ti ti ti t ti seconds -80% of above rates. 20 seconds -75% of above rates. 10 seconds -5n% of shove rates. 8. PROGRAM 5 MINUTES 3 ti ti ti ti MINUTE NEWS SPONSORSHIP 3 ti e ti ti ti._..._ WFMN (FM) 1966 NEWBURGH Media Code Nelson Broadcasting Co Broadway, Newburgh, N. Y Phone WFMN (FM) : Programmed for adults. NEWS: 12%: 6% local, 6% national and international, 5 min news at :55 every hour, quarter hour news at 7:15 am, 5:95 pm, 10:45 pm. Stock market news briefs every hour on half hour starting 11:30 am. Stock finals 5 min at 4:55 pm. Major sporta news at end of newscasts. 3 military bases supply 5 min news at 7:50 am, 7 days a week. Farm news 5 days, 6:50 am. MUSIC 88%: all albums, standards, 01m music, showtunes. 9 am -7 pm standards, 7-8 pm waltz program, 9-10 pm music, telephone mystery song contest pm film music. 11 pm -12M symphony. Sun 7 am -noon religious music, church service. Sun 1-2 pm public affairs. Participate in fund drives, editorialize. Contact Representative for further details. Rec'd 9/13/68. Owner/Partner & Gen'i Mgr. -Donald P. Nelson. Owner/Partner & Sta. Mgr. -Wilbur E. Nelson. New York -Roger Coleman, Inc. ERP 3,000 w. (horiz.) 3,000 w. (vert.) ; mc. Stereo. Operating schedule: 5'45-1 am. EST. Antenna ht.: 210 ft. above average terrain. 15/0 time only: 15th of following month. General: la, 2a, 3a, 3b, 40, 9d, 5, 8b, 7b. Rate Protection: 10b, llb, 12b. 13b. 14b. Basic Rates: 22a, 22b, 23a, 24a, 24b, 28a. 29a. Contracts: 40a, 45, 46, 47a, 48. Comb.: Cont. Discounts: 80k, 61a, 61b, 62b, 62e. Cancellation: 70a, 70e. 71a, 71a. No. 2 ER 4/1/68-Rec'd 2/29/68. 1 ti 6 ti 12 ti 18 ti 24 ti 36 ti 48 ti 1 wk wk wk wk wk wk SECONDS 1 wk ok wk wk wk wk PROGRAM I II 3ti 6ti 7ti 1 hr /2 hr /4 hr MINUTE NEWS 1 -minute rate plus.65. WGNY 1933 NEWBURGH NA 11 Media Code Hudson Horizons, Inc., Box 591, Old Little Britain Rd., Newburgh Twp., Newburgh, N. Y Phone Other Studio -Walden, N. Y. President -Joel W. Harnett. General Manager -Campbell K. Thompson. Sales Manager -Kevin J. Koughan. Grant Webb & Company, Inc. 5,000 w. days: 1220 Ire. Directional. Operating schedule: Sunrise -local sunset. EST. 15% on time only: no cash discount. General: la, 2a, 2b, 3a, 4a, 4d, 5, 6a, 7a, 8. Rate Protection: 10b, 11b, 14b, 15b, 16. Basic Rates: 206, 22a, 23a, 24c, 25a. Contracts: 40a, 42a, 44b, 46. ER 3/1/68 -Reed 2/28/68. I ti 6 ti 12 ti 18 ti 24 ti 36 ti 48 ti 1 ob wk wk wk ob /20 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 5 -MINUTE NEWS SPONSORSHIP 3 ti tl ti ti NEW CITY Rockland County -Map Location G-9. See SItDS consumer market map and data at beginning WRKL 1964 ll 117 f// /' Nor/ cl.jassell & Co., Jac. Media Code Rockland Broadcasters. New City. N. Y Phones , , N. Y. C. direct: General Manager -Richard Werden. Sales Manager -Chris Christ. Mort Bassett & Co.. Inc w., 910 ke. Directional. Operating schedule: Sunrise -local sunset. EST. 15% on net time: no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la, 2a, 3a. 3b, 4a, 4c, 5. 6a, 8. Rate Protection: 10b. lib. 126, 13h. 14b. Basic Rates: 20a, 22a, 22b, 23a, 24a, 246, 25a, 26, 28a, 29a. Contracts: 40a. 42a, 45, 46, 475. Comb.: Cont. Discounts: 60a, 61c, 826. Cancellation: 70a, 70e. 71a, 73a. Member: The New York City Suburban Group. Rates effective January Rates received February 23, min 301ee 1 min SO see Less than 18 ti tf..._ ti tl...._ ti ti ID -50% of applicable 1 -minute rate. Hot Line Show5-200% of applicable rate. 13 rons wks 5% 52 cons wks._ 15% 26 cons wks 100;, Discounts apply to announcement or Program Packages: may not be combined for frequency discount puron.e.. 8. PROGRAM I hr 1/2 hr 1/4 hr IO min 5 min 1 x % 52x-12-1/2% % r-15% 260x-25% SPECIAL NEWS RATES (3 to 5 minutes) OR ea 6 ti ti ti 16. NEW ROCHELLE (1 AM; 1 FM) Weatchester County -Map Location H-9 Pee RRDS consumer market map and data at beginning WVOX 1950 A Hudson -Westchester Station NIJack Masla & Company, Inc. Media Code H -W Radio Inc., Pershing Square Bldg., 271 North Ave., New Rochelle, N. Y Phone Pres. & Gen'l Mgr. -Wm. F. O'Shaughnessy. Oper. & Prog. Mgr. -Vinrent de P. Lupien. Sales Manager -John A. Winkel. Jack Macla & Co., Inc. 500 w. days; 1460 be, Operating schedule: 5:30 am -local sunset. EST. Simulnat during AM operational hours. For nonaimulnet taellities see WVOX-FM listing. 15/0. General: la, 2a, 2b, 3a, 3h. 3c, 3d, 4a. 4d. 5. 6a. 7b, 8. Rate Protection: lob, 11b, 12b, 13b, 14b, 15b. Basic Rates: 20a, 21b. Md. 22b, 23b, 24a, 25a, 26, 27, 281, 29a, 30, 31, 32b. 33a. Contracts: 40a, 41, 42d, 44b, 45, 48, 47e, 48, a. Comb.: Cont. Discounts: 60a, 80e, 60i, Ola. Cancellation: 70a, loc. 71a, 72, 73a. Prod. Services: Member: Masla New York Suburban Plan ER 4/1/68-Rec'd 4/17/68. AA am & 3-7 pm. A -All other times. Fixed (') ti 18 t1 24 ti 1 min /30 sec min /30 sec 22 ('1 Less than 6 ti CONSECUTIVE WEEKS DISCOUNT t-5% 26 wk -10% 52 wk -15% 8. PROGRAM 1/2 hr 1/4 hr 1 x PARTICIPATING PROGRAMS Westchester USA :30 am. Per spot 35. Swap Shop -2-2:30 pm. Per spot 32. Elsa Maria Troia -Sat & Sun noon -2 pm. Per spot 35. Ed Toby's Polka Party -Sun 2:30-4:30 pm. l'or spot 32. Itallanissima with Georgio Albano -Sun 11 am -noon. Per spot MINUTE NEWSCASTS t1 18tî Ea CONSECUTIVE WEEKS DISCOUNT k--5% 26 wk -10% 52 wk -15% WVOX-FM 1953 A Hudson -Westehester Station Media Code H -W Radio Inc., Pershing Square Bldg., 271 North Ave., New Rochelle, N. Y, Phone t. PERSONNEL Vice-Pres. & Gen'] Mgr. -William F. O'Shaughnessy. Sales Manager -John A. Winkel. Oper. & Prog. Mgr. -Vincent de P. Lupton. Jack Mesta & Co., Inc. ERP 3,000 w.; 93.5 Inc. Operating schedule: 6:00 am -midnight. Antenna ht.: 195 ft. above average terrain. Partial simulcast operation with WVOX-AM. For simulcast rates see WVOX. 15% on time; no cash discount. Bille due and payable when rendered. General: la. 2a, 3a, 4a, 4d, 5, 6a, 7b. 8. Rate Protection: 10b, 11b. Basic Rates: 22b, 23a, 24a, 28b. Contracts: 40s, 42a. 45, 46, 47a. Comb.: Cont. Discounts: 60a, 61b. Cancellation: 70a. 70c, 71a. 73a. Elf 7/1/66 -Reed 7/25/86, 8tí 12tí 24t1 36tI 1 min tí ti 12t1 18t1 3 min, newscasts NEW YORK (and) NEW YORK URBAN AREA STATIONS IN NEW WABC, WABC-FM WADO WBNX WCBS, WCBS-FM WEVD, WEVD-FM WHN WHOM, WHOM -FM WINS WLIB, WLIB-FM WMCA YORK CITY: WNBC, WNBC-FM WNCN (FM) WNEW. WNEW-FM WOR. WOR-FM WPIX-FM WPOW WqXR, WQXR-FM WRFM (FM) WTFM (FM) WWRL STATIONS IN NEW YORK CITY URBAN AREA: New York City Urban Area stations are listed (union otherwise Indleated) Immediately following the listings tor New York City stations. "WALK, WALK -FM, WLIR (FM). Garden Patchogue. N. Y. City, N. Y. WBAB, WBAB-FM, WLIX, Islip, N. Y. Babylon. N. Y. WNJR, Newark. M. J. 'WCTC, WCTC-FM, WPAC, WPAC-FM. New Brunswick, N. J. Patchogue, N. Y. WFAS. WFAS-FM, WPAT, WPAT-FM, White Plains, N. Y. Paterson. N. J. WGBB, Freeport. N. Y. WRNW (FM), Mount WGLI, Babylon, N. Y. Kisco, N. Y. WGSM, WGSMFM, WTHE, Mineola. N. Y. Huntlnaten, N. Y. WVNJ, WVNIFM, WHBI (FM), Newark. Newark, N. J. N. J. WVIP, WVIP-FM, Mt. WHL1, WHLI-FM, Kisco, N. Y. Hempstead. N. Y. WVOX, WVOX-FM, WJRZ, Newark, N. J. New ReMlle, N. Y. (') See listing under city of license. (Contimled on next papa) 612 Spot Radio Stations November 1, 1968

100 STATIONS IN NEW YORK CITY (16 AM; 13 FMI New York, Bronx, ivestchester, Nassau, Richmond, Suffolk, Kings and Queens Counties -Map Location G-10 See S1I1)S consumer market map and data at beginning WABC 1921 An ABC Owned Station BLAIR RADIO R A Media Code American Broadcasting Co.. Div. of American Broadcasting Companies, Inc Ave. of the Americas, New York. N. Y Phone Vice-Pres. & Gen'l Mgr. -Don Curran. General Sales Manager -George H. Williams. National Sales Manager -Louis A. Severine. Blair Radio w.; 770 kc. Operating schedule: 24 hours daily. EST. Partial simulcast operation. Simulcast Mon thru Sat midnight -9 am; Sun 10 pm -10 am. For non-simuleast operation see WABC-FM. 15/0: payable when tendered. General: la. 2a, 3s. 3d. 4a. 4d, 5. 6b, 7b, 8. Rate Protection: 10b, llb, 12b, 13b, 14b, 15b. Basic Rates: 20a, 21d. 22a, 24a, 24b, 24c, 25a, 29a. 30, 32b, 33d. Contracts: 40b. 41, 42a, 43, 44a, 44b, 45, Comb.; Cont. Diacounta: 60b. 60e. 60i. 61a. 62a. Cancellation: 70a, 70c, 71a. 72, 73a. 7Sb. Production Services: , 82. Affiliated with American Contemporary Network. In combination with WABC-FM. See that listing for rates. No 29 ER 5/1/68-Rec'd 4/8/68. AAA -Mon thru Rat 6-10 am. AA -Mon thru Fri 3-7 pm; Sat 10 am -7 pm. A -Mon thru Fri 10 am -3 pm; Mon thru Sat 7 pm - midnight; Sun 8 am -midnight. B -Mon thru Sun midnight -6 am. A Per wk () 1 ti 6 tl 12 ti 18 ti 24 ti 30 ti 1 min /20 see ID's min /20 sec ID' s /20 sec ID's..._ 5T min /20 sec ID's (e) Fixed Positions. All "Base Rate" advertising run during one contractual year is eligible for the following discounts, provided there is a minimum schedule of six announcements per week: 6 wk -2-1/2% 26 wk -10% 13 wk -7-1/2% 52 wk -15% Schedules of less than 52 weeks need not run in consecutive weeks to earn discounts. Advertisers who complete one contractual year of consecutive week broadcasting can continue at the 52 week rate as long as they continue consecutive week advertising (minimum: 8 per week). Spots in AAA, AA and A classifications may be combined for frequency and weekly discounts for Class B, but not vice versa. 60, 30/20 & 10 second spots can be combined for frequency discounts. 1 w 6wk 13wk26wk52wk 10 Plan Plan.._ Plan-... _... _.._ Plan , 30/20 & 10 second spots can be combined for discounts. 30/20 sec: 80% of 1 -min. 10 sec: 80% of 1 -min. Ratio of Package Plan schedules: AAA 30%; AA 30%; A 40%. Subject to preemption by Base Rate advertisers. Package Plans need not run in consecutive weeks to earn discounts but must run within one contractual year. Advertisers who complete one contractual year at 52 week rate can continue at that rate as long as they continue consecutive week advertising. Package Plans do not combine with any other advertising for further discounts. BULK PLANS (Preemptible, to be used within a 52 week period.) (Mon thru Sun 6 am -midnight) x x 3000E Plan I Plan II Spots in these plans must be scheduled as follows. Plan I: 20% AAA; 20% AA; 60% A. Plan II: 30% AAA; 30% AA; 40% A. Additional spots are subject to the same percentages in applicable plan. Bulk Plans, 60, 30/20 and 10 second spots can be combined for discounts. 30/20 sec: -80% of 1 min. 10 sec: -60% of 1 min. Bulk Plan advertisers must contract in advance for a firm 52 week period, subject to short rate if cancelled. ROS PACKAGES Minimum package Plan I-12 spots Dec wk, ea Minimum package Plan II -18 spots per wk. ea.. 50 CONTINUING DISCOUNT POLICY After the first contractual year an advertiser may continue his schedule into a second year based on the accrued weekly discount earned at the cross over date, providing the schedule is continued without interruption. Any subsequent schedule within that year will receive the weekly discount applicable to the actual number of weeks run in that contract year. This package will be schedued at the station's discretion throughout the broadcast day and is not combinable with other spots or packages for further discounts. Spots Purchased on this package may be preempted at any time. 30/20 sec -80% of 1 min. 10 sec: -80% of 1 min. 5 -MINUTE NEWS WKLY: 1tl 6ti 12ti 18tí 24tI3Oti AAA -.._..._._.._ AA..._..._-._-._ A..._._._.._.._ B..._.._ minute programs and spots can be combined for further frequency discounts on spots only. WABC-FM 1949 An ABC Owned Station 1 FIMO Media Code American Broadcasting Co., Div. of American Broadcasting, Companies, Inc., 1330 Avenue of Americas, New York, N. Y Andreae all CODY and/or tranicripts to Continuity Director. WABC Radio, 1330 Avenue of Americas, New York. N. Y Phone WABC-FM: Music 85%, news 9%, sports 5%, talk 1%. MUSIC: popular music including current hits, folk rock, pop rock. rock utilizing electronic instruments 9 am -11 pm M -F, 9 am -12M Sat, & 10 am -10 pm Sun, using air personalities 7-11 Dm M -F. NEWS: 78 national and international 5 min network newscasts NEW YORK at :15. eighty-four 30 second weather reports and local headlines, nine 5 min local newscasts plus frequent editorials. SPOUTS: major league baseball. Contact Representative for further details. Reed 7/2/68. Vice-Pres. á Gen'l Mgr. -Don B. Curran. Program Manager -Rick Sklar. Blair Radio. ERP 1,500 w.; 95.5 me. Operating schedule: 9 am -midnight Mon thru Sat; 10 am -10 pm Bun. EST. Antenna ht.: 1270 ft. above average terrain. Partial simulcast operation. Operated separately Mon thru Sat 9 am -midnight & Sun 10 am -10 pm. For simulcast facilities see WABC. 15/0: payable when rendered. General: la, 2a. 3a, 3b, 9a, 4d, 5, Ob. 7b, 8. Rate Protection: 10b, llb, 12b, 13b, 14b. Basic Rates: 20a, 22a, 22b, 23a, 24b, 28a, 29a. Contracte: 40b, 45, 48. Comb.; Cont. Discounts: 60a, Ela, 01b, 82b. Cancellation: 70a, 70c, 71a, 73a. Affiliated with American Contemporary Network. Affiliated with American FM Network. TV facilities: WABC-TV. No. 6 ER 9/15/68-Rec'd 9/30/68. BULK RATE 1 min/less, 1000x 8 1 min/less, 1500x 7 Preemptible. To be used within 52 -week period week contract muet be made in advance, subject to short rate if cancelled. 6t1 12tí 18t1 1 min/less AM/FM COMBINATION 1 min/less FM frequency does not combine for o AM discounts, WADO 1926 O Media Code Bartell Broadcasting Core., 205 E. 42nd St., New York, N. Y Phone Vice-Pres. & Gen'l Mgr. -Sydney Kavaleer. General Sales Manager -Alan Silverman. (This listing continued on next page) FOR THE 5th CONSECUTIVE PULSE REPORT: WABC becomes the only station in America to reach OVER ONE MILLION HOMES in an average day. 1,136,700 homes 6 A.M.-Midnight"...in the course of a week: WABC reaches more homes (1,761,600) and more total persons (3,851,700) than any other New York Station. 6 A.M.-Midnight- Mon -Surie WABC oa..in all 4 day parts: WABC reaches more cumulative adults and more total listeners." EW Y. REPRESENTED NATIONALLY BY BLAIR RADIO AUDIENCE INFORMATION BASED ON ESTIMATES FROM. THE *JUL/AUG '68 PULSE REPORT FOR THE 18 COUNTY AREA SUBJECT TO QUALIFICATIONS AVAILABLE ON REQUEST. :gónwwá t1968 PULSE REPORTS JAN/FEB; MAR/APR; MAY; JUNE; JULY/AUG. All data based on cumulative audience estimates. November 1, 1968 Spot Radio Stations 613

101 ti ti NEW YORK New York City -W A D O -Continued w.; 1280 Ire. Directional. Operating schedule: 24 hours daily. EST. 15% on net time only; no each discount. General: la, 2a. 2h. 3a. 4a, 5. 0a. 8. Rate Protection: 10e. llc, 12c, 13c, 14c. Basic Rates: 20h. 24h, 24c, 25a, , 28a. 29a, 32b. Contracts: 40a. 41, 42a. 44b, 45, 46, 47e. 48, 50, 51a, 51b, 51c. Comb.; Cont. Discounts: 60h. 60d, Bof. 601, 62h. 622d. Cancellation: 70a. 70c, 71a, a. 73h. Prod. Services: 82. No. 7 ER 10/1/68-Ree'd 9/13/68. AAA -Mon thru Sat 6-10 am. AA -Mon thru Oat 5-6 am & 10 am -8 pm. A -Mon thru Sat 8 pm -midnight. B -Mon thru Sat midnight -5 am. Sun -9 am -8 pm. Ix 50x 150x 250x 5000 IOOOx AAA._ AA A B Sun AAA AA A B SUN 2 ti _ ft ti ti :38 18 ti t MINUTE NEWSCASTS AAA AA A B SUN 3-9 ti ti WBNX 1927 Media Code United Broadcasting Co. of N. Y.. Inc., 801 Second Ave., New York, N. Y Phone President -Richard Eaton. Executive Vice -President -C. Carroll Larkin. UBC Sales. Dallas -Mario Messina Company. HEMPSTEAD, LONG ISLAND, N.Y. YOUR KEY STATION TO A "HIDDEN" $5 BILLION RETAIL MARKET! FM Broadcasting Corp., WHLI Bldg., 384 Clinton St.. Hempstead, N. Y Phones: Hempstead ; New York City Other office: 575 Lexington Ave., New York City. FACILITIES 10,000 sv. days; 1100 kc. Directional. Operating schedule: Sunrise -local sunset. EST. Sunday time only, 15% additional. AM program may be duplicated over FM. Rates effective Jan. 1, (Card No. 11.) Card received Dec. 21, Class AA -Sign -on to 10:00 am and 3:00 pm - sign -oil. Class A -All other times. SPOT ANNOUNCEMENTS (Live or transcribed) Class Class Class Class AA A AA A 1 ti ti ti ti Package Plans Available CONSECUTIVE WEEKS Applicable only to programs of 5 minutes or more. 13 mks- 5% 39 mks -15% 26 wka-10% 52 wks-20% SPECIAL FEATURES 5 -MINUTE NEWS Class: 1 ti 3 ti 4 ti 5 ti 6 ti 7 ti AA A (CIt) SEE OUR LISTING UNDER "NEW YORK URBAN AREA" w.; 1380 kc. Directional -game pattern day and night. Operating schedule: 20 hrs. daily. EST. 15% on net ct.arges for station time; no cash discount. General: la, 2a, 3a, 4a, 5, 8a, la, 8. Rate Protection: 10e, 11e, 13e. 14e. Basic Rates: 20a. 29a. Contracts: 40a, 41, 42b, 45, 46, 51b. Comb.; Cont. Discounts: 60d. 60e, 61a. Cancellation: 70a, 70c, 71e, 73a, 73b. Prod. Services: 82. Member: Latin Network. ER 2/1/67 -Reed 1/5/67. AA -6 am -noon & 4-6 pm. A -Noon -4 pm & 6-10 pm. B-10 pm - -midnight. C -Midnight-6 am. AA A I min 30 ese 10 see I min 30 see 10 see 1 z x x z z z z x 26 x B C 1 z z r z z z x z z min 3 ti ti ti tl AA - 30 see B - 3 ti tl ti ti Fixed position, extra 20%. CBS ;>s IO set WCBS 1924 CBS Owned RADIO SPOT SALES Imin 23.0^ News -Information R A -A 30 at IO see D Media Code CBS Radio. division of Columbia Broadcasting System, Inc., 51 W. 52nd St.. New York, N. Y Phone TWX Address all copy to Continuity Coordinator, WCBS: Programmed for adults. News and information format. NEWS: 10 min on hour and on half hour with headline re -caps, updates, actualities, bureau reports and information features between each newscast. Operate with 13 anchormen. 8 reporters, 3 mobile units, 2 helicopters. 6 news bureaus and own weather bureau. Helicopter traffic reports, sports, business and financial news, movie and play reviews featured during am and pm drive time. Information features oriented toward women 10 am -3 pm, with reports on food, restaurants, entertainment, books, shopping, travel, fashion, medicine and child guidance. Contact Representative for details. Recd 11/16/67. General Manager -Joseph T. Dombo. Sales Manager -Robert L. Hocking. Sales Service Manager -Joan Hebor. CBS Radio Spot Sales w.; 880 kc. Operating schedule: 24 hours daily except 1:05-5:30 am Mon. EST. 15% net time only. General: lb, 2e, 3e, 4a, 4d. 5, 8h, 7b, 8. Rate Protection: 10c, 11c, 12c, 13c, 14e. Basic Rates: 20a, 21b, 21e, 21d, 22a, 22b, 24a, 24c, 25a. 27, 28a, 29a. Contracts: 40b, 41, 44b, 45, b. Comb.: Cont. Discounts: 60f. 601, 601, 61b, 62d. Cancellation: 70a, 70e, 71e, 72, 73b. Prod. Services: , 82. Less than 1 -minute announcements may he pre-empted by minute announcements with prior notice. Application of Earned Irate at End of Contract: it the period at the end of the contract is six days or less, advertisers earning Times Per Reek hates will be charged for facilities. announcements. and/or participations covered by such contracts at the Vati earned during the seven day period Immediately preceding. All rates quoted are dollar cost per unit. No. 28 ER 6/25/67 -Reed 6/2229/67. AA -Mon thru Fri 6-10 am. A -Mon thru Fri 3-7 pro: Sat 8 am -6 pm. B -Moat thru Fri 5:30-6 am & 10 am -3 pm; Sat 5:30-8 am; Sun 7:30 am -6 pm. C Mon thru Fri 7-11:30 pm; Sat 6-11:30 pm; Sun 6 pm -Mon 1 also. LIMITED ROTATION 1 3ti 6ti 12 ti 18ti 24 ti 35+ AA A B C Feature minutes -extra 20%. PREEMPTIBLE PACKAGE PLANS 6tl 12 ti 18 ti 24 t1 35 ti 50+ AA A B C Less than 1 -min spots: 30/20 sec: 80% of 1 -min. 10 sec: 60% of 1 -min. All spots may be combined with each other to earn times per week rates and consecutive weeks rate discounts. In addition, l'rogram Time Rates may also combine with spots to earn both times per week and consecutive weeks rate discounts on spots. However, spots only count toward earning consecutive weeks rate discounts on program time rates. VERTICAL SATURATION PLANS (Fifteen spots per day or thirty spots on a combination of Sat and Sun guaranteed) mln /20 see 1 day, (Mon thru Fri) Sat only Sun only Sat, Sun combination On each of these plans, in addition to the guaranteed total spots, station will deliver other like spots. available on day of broadcast, at no additional cost. Station will provide minimum of 1/2 hour separation in scheduling. All schedules confirmed by station by noon of day preceding broadcast. BULK PLAN 1000 preemptible ROS 1 -min spots 50 Sold on a non -cancellable basis; all spots to be aired nithin a period of 52 weeks or less. We deliver more 25 to 49 year olds than any other radio station in America: WNEW 1130 Metromedia Radio in New York Represented by Metro Radio Sales 'Source: ARB -Apr. / May 1968 Average quarter-hour listener impressions Monday -Sunday 6 AM -12 Midnight N.Y.17County Metro Area. Audience data are estimates and subject to qualifications as published. 8. PROGRAM AA A B C 1/4 hr min min Contact station for rates based on times per week discount. CONSECUTIVE WEEKS DISCOUNT 13 wk- 2-1/2% 39 wk- 7-1/2% 26 wk- 5% 52 wk -10% All discounts apply to 1-12 weeks unit rates and are rounded to the nearest dollar. cip WC B S -FM 1943 IMC1 [an FMD CBS Owned Media Code CBS/FM Broadcasting, A Service of CBS Radio, division of Columbia Broadcasting System, Inc., 51 W. 52nd St., New York, N. Y Phone TWX Address all copy to General Sales Manager. General Manager -Joseph T. Dembo. Director -William D. Greene. General Sales Manager -William R. Codus. CBS/FM National Sales Office: See Reps. & 5/O pages. ERP w.: mc. Operating schedule: 6 am -2 am daily. Antenna ht.: 1,300 ft. above average terrain. 15% net time only. 5. GENERAL ADVERTISING See soiled regulations General: lb, 2a, 3e, 4a, 4d, 6b, 7b, 8. Rate Protection: 15b. Basic Rates: 20a, 21b, 21d, 22a. 22b, 24a, 24c, 31. Contracts: 40b, 41. Comb.: Cont. Discounts: 60e, 601, 822d. Cancellation: 73a. All rates quoted are dollar colt per unit. Member: CBS/FM Broadcasting. No. 3 ER 7/1 68-Rec'd 7/22/68. ROS Mon thru Sun 6-2 am 1 S ti IO tl 15 ti 20 ti 1 min Fixed position applicable ROS plus '30 see: 75% of 1 min. 10 sec: 50% of 1 -min, WDHA (FM) DOVER, N. J. City of license -Dover. N. J. New York City office -Suite 621, 310 Madison Ave. Phone See listing under Dover, N. J. WEVD WEVD-FM Media Code Forward Association, Inc., W. 46th St.. New York. N. Y Phone Managing Director -Norman Furman. Program Director -David Niles. 5,000 w.; 1330 kc. Directional -separate patterns day and night. Operating schedule: 8:15 am -6 pm Mon; 8:15 am -4:30 pm & 8 pm -3 am Tue, thru Fri; 8:15-3 am Sat; 11 am -3:30 pm & 8 pm -3 em Sun. FM FACILITIES ERP w.; 97.9 me. Operating schedule: 8:15 am -8:30 pm Mon; 8:15-3 am Tues thru Sun. 15/0. General: la. 2a, 3a, 3b, 4a. 5. 6a, 7a. 8. Rate Protection: 10b. 11b. 12b, 13b, 14b. Basic Rates: 20a, 22a, 22b, 23a, 24a, 24b, 26, 28b, 29a. Contracts: 40a, 45, 48, 47e. 48. Comb.: Cont. Discounts: 60a, 61a, 61b. 61e, 62b. Cancellation: 70a, 70e. 71a. 73a. No. 20 ER 7/1/67 -Reed 5/26/67. A -Sun noon -4 pm. B -Dally 8 am -11 pm. C -Daily 11 pm -midnight. A B C 1 min sec SPOT FREQUENCY PER DAY: I ti 2 ti t 13 wk. 5% 10% 26 wk 5% 10% 15% 52 wk 5% 10% 15% 20% 8. PROGRAM I hr I/2 hr I/4 hr 10 min 5 min A B C PERIOD FREQUENCY 1 t 2ti 4t1 8t 13 wk 5% 10% 26 wk 5% 10% 15% 52 wk 5% 10% 15% 20% 9. PARTICIPATING PROGRAMS SYMPHONY SID Latin -Jazz -Pop Show (11:00 pm -33,d am) Rates from 11:00 pm -midnight see Clans B spots and periods. For after midnight the following applies: 1 hr 1/2 hr 1/4 hr 1 min 1 ti ti Raisins & Almonds (Jewish)-Mon Rini Fri 10-11:30 am, per spot 75. (New York City continued on next page) 614 Spot Radio Stotions November 1, 1968

102 New York City -Continued WHOM WHOM -FM NEW YORK WHN 1922 A Storer Station MAJOR MARKET RADIO, INC. R A B Media Code Storer Radio Broadcasting Corp Park Ave.. New York. N. Y Phone WHN: Programming adult general. Popular and standard music with 6 air personalities. SPORTS: major league play-by-play sports, baseball, hockey, basketball and college football. NEWS: local and world 5 min on hour, headlines and extended weather on half hour 24 hours a day. Special daily features: traffic reporte by direct line from New York City Traffic Bureau, local commentaries at 7:10 am. 8:10 am, 8:05 pm, 10:05 pm. Sportscasts at 6:35 am, 7:35 am, 5:30 pm, 6:05 pm, 11:05 pm. Contact Representative for further details. Recd 8/16/ PERSONNEL Pre.. & Gen'l Mgr. -John C. Moler. Operation. Manager -Roy M. Schwartz. General Sales Manager -I. Warner Rush. Major Market Radio, Inc w.; 1050 kc. Directional -same pattern day and night. Operating schedule: 24 hours daily. EST. 15%; no cash discount. General: la, 2a, 2b, 3a, 3b, 3c, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10c, 11c. 12e. 13c, 14c, 16. Basic Rate.: 20b, 21a, 21b, 21c, 21d, 22a, 22b, 23a, 24a, 24c, 25a, 27, 29a, 29b , 32b, 33a. Contract: 40a, 41, 42a, 42d, 43, 45, 48, 50, 51a. 51b, 51c. Comb.; Cont. Discounts: OOb, 80d, 60e, 80g, Ola, 62b. Cancellation: 70a, 70e, 71a, 72, 73a, 73b. No. 5 ER 7/15/88 -Reed 7/11/88. A -Mon thru Sat 8-10 am. B -Mon thru Fri 4-8 pm; Sat 10 am -8 pm. C -Mon thru Fri 10 am -4 pm; Sun 6 am -8 pm. D -Dally 8 pm -1 am. PER WK. EA: I wk 13 wk 26wk 52wk 1 U ti U ti ti._ ti ti ti 90 CLASS C 1 ti U ti t1 80 CLASS D ti ti ti ti sec: 80% or 1 -min, 10 see: 50% of 1 -min. ].PACKAGE PLANS TOTAL AUDIENCE PLAN (Rotating) PER WK, EA: I wit 13 wk 26wk 52wk 12 ti (3A, 3B, 4C, 2D)..._.._ ti (5A, 5B, 6C, 4D) ti (7A, 7B, 8C, 6D) ti (9A, 9B, 10C, 8D) sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 8. PROGRAM RATES 1/2 hour 450 1/4 hr min: 130% of 1 -min rates. CAUTION: It is inadvisable to use listing information from SRDS catalogs for more than 30 days from their date of issue. A single mistake caused through use of out-of-date information can be far more costly than the price of a subscription. Make certain you are working with current information from the latest issue, because current information is safe informa- tion. G 12/66 "must bu HN * In New York, WHN is #1-10 AM to 3 PM, in reaching men, 18 to 49, Mon. -Fri., per average 1/4 hour. * In New York, WHN is #2 in reaching women, 18-49, 10 AM to 3 PM, Mon. -Fri., per average 1/4 hour. Source: ARS, Apr. -May '68 Total Survey Area 50,000 WATTS New York's Leading Station for The Modern Sound of Beautiful Music Yankees Baseball * Rangers Hockey Knicks Basketball * Ivy League Football A Storer Station represented nationally by 1( Major Market Radio, Inc. 12 East 46th St., New York City "Any audience -size data used herein is based on the source indicated, is subject to the limitations on Its accuracy Inherent In the method of survey used, and should be considered as an estimate." Media Code Progress Broadcasting Corp., 136 W. 52nd St., New York, N. Y Phone WHOM: Complete ethnic programming. Spanish, daily 5 am -12M. Sun only, Italian 7 am - 1 pm, Spanish 1-8 pm, German 6-11 pm. Spanish programs feature general appeal popular music highlighting big Latin American sound. NEWS: bulletins every hour on hour and 5 min summaries on half hour. Features: man and woman personality breakfast show, audience participation telephone requests handled by personality DJ's. Spanish soap operas. SPORTS: major league and Puerto Rican league winter baseball games. Heavy emphasis on activities in Spanish community. Ethnic copy translated from English without charge. Rec'd 12/4/67. President -Fortune Pope. Vire-Pres. In Charge of Sales -Charles Bailin w. ; 1480 kc. Directional -separate pattern day and night. Operating schedule: 19 hours daily. EST. FM -ERP 50,000 w.; 92.3 mc. Operating schedule: 19 hours daily. 15/0 net charges for time; 10th of following month. General: la. Basic Rates: 20a. Contracts: 45. Comb.: Cont. Discounts: 60a. No. 22 ER 11/1/68-Rec'd 10/1/68. (Mon thru Sat 8-9 am) 1 x x o x x x x x x x x (Mon thru Sat 9 am -8 pm; Sun 1-6 pm) 1 x x x x x x x x x x (Mon thru Sat 8-10 pm) 1 x x x x x x x x x x x (Mon thru Sat 10 pm -midnight) 1 x x x x x x x x x x x sec: 75% of 1 -min. 10 sec: 50% of 1 -min. 1 -minute and 30 -second spots may be combined for frequency discounts. SUNDAY (6 am -1 pm) Is 13x x 1 min sec..._ sec (6 pm -midnight) 1 min sec sec (9 am -8 pm) 6 ti 12 ti 18 ti l'er wk PROGRAM SUNDAY (6 am -1 pm) i hr I/2hr 1/4 hr 10 min 5 min 1 x x x x (6 pin -midnight) 1 x x x x WICC BRIDGEPORT, CONN. City of license -Bridgeport, Conn. New York office -220 E. 42nd St., New York. N. Y. Phone See listing under Bridgeport, Conn. WINS 1924 A Group W Station NAtt RAD/0 ADVERTISING REPRESENTAIIVES, INC. R A EI Medie Code Westinghouse Broadcasting Co.. Inc., 90 Park Ave. New York. N. Y Phone WINS: Programmed for general interest. All news all the time. Anchormen, backed up by teams of writers, editors and reporters, broadcast 30 & 45 min segments of regional, national and international news. Anchormen integrate reports from reporters, local and regional correspondents and correspondents at foreign and domestic news bureaus. Headline summaries every 15 min. Sports reports at :15 & :45. Traffic reports morning and afternoon drive times, plus key weekend periods. Comparison shopper reports 12 times daily. Drama and movie reviews. Stock market reporta twice an hour between 10 am & 8 pm. Weekend sports specials, golf, tennis, auto racing. 5 mobile units equipped with 2 way radios, walkie-talkie units. Major news services. Contact Representative for further details. Recd 2/8/68. General Manager -Peter E. Schroth. Promotion Manager -Steven Bell. General Sales Dianager -Austen Smithers. WINS Sales, New York. Radio Advertising Representatives, Inc. 50,000 w.; 1010 kc. Directional. Operating schedule: 24 hours dally. EST. 15/0: time only. General: la, 2e. 3a. 4a, 4d, 5, 8b. 7b. 8. Rate Protection: 10e. lie. 12e. 13e, 14e, 15c. Basic Rates: Mb, 21d, 22b. 25a, 28a. 29a, 32b, 33a, Contracta: 40b. 41, 42a. 44b, 45, Comb.: Cont. Discounts: 60i. Ola, 62b. Cancellation: 70e. 71a, 72, 73a. Prod. Services: 81. Length of commerical copy: 60 seconds transcribed 150 words or less. liv.. 30 seconds transcribed 75 words or less, live. 10 seconds transcribed 25 words or less, live. No. 11 Eft 10/1/68 -Reed 9/16/68. AAAA-Mon thru Sat 5:30-10 am. AAA -Mon thru Sat 3:30-8 pm. AA -Mon thru Sat 10 am -3:30 pm; Sun 8 am -8 pm. A -Daily R-11:30 pin; Mon thru Sat. 5-5:30 am; Sun 5-8 am. PER YR: Ix 52x I56x 512x AAAA AAA AA A x x I040x SECONDS AAA A AAA AA A..._ sec: 60% of applicable 1-min Fixed position: lx rate, fiat spots restricted to approximate even distribution in any 2 or more time periods. End rates subject to short rate until earned. (This listing continued on next page) We deliver more 25 to 49 year olds than any other radio station in America WNEW 1130 Metromedia Radio in New York Represented by Metro Radio Sales 'Source: ARB-Apr./May 1968 Average quarter-hour listener impressions Monday -Sunday 6 AM -12 Midnight N.Y.17 County Metro Area Audience data are estimates and subject to qualifications as published. November 1, 1968 Spot Rodio Stations 615

103 NEW YORK New Ycrk City -W I N S -Continued WEEKLY PACKAGES EA: AAAA AAA AA A I min 30 see 5 ti ti ti ti Downward conversion: 1 spot of higher class equals 1-1/2 of next lower class, or 2 for 3. RUN -OF -SCHEDULE (Sat 10 am -Sun midnight and/or Mon -Fri 10 am -3:30 pm) PER WK, EA: 5ti 10ti 20tí 1 min sec sec: 60% of applicable 1 -min. Fixed position: lx rate, Eat. ItOS Packages not convertible. Packages must be staggered thruout time periods and all days. Additional spots can be added at a pro -rata unit cost in equal time class proportions. Packages are not combinable and are prcemptible. Make -goods given in comparable time periods. Package Plans not combinable with spots to earn lower frequency rates. Advertiser may convert entire schedule to earn frequency at any time during contract year but without retroactive rebates for spots originally purchased on l'lan. All Night News -Daily 11:30 pm -5 em, flat Non -combinable. Feature Reports -Earned rate plus 20%. WJRZ 1926 CITY OF LICENSE NEWARK, N..1. Media Code (This Is a duplicate of the listing appearing under New York Urban Area.) WJRZ, Inc., 497 Hackensack Ave., Hackensack, N. J Phone New York Office: Suite E. 49th St., New York, N. Y Phone Other Office: Newark, N. J. Phone WJRZ: Programmed for adult general interest. AIit PERSONALITIES handle all segments. MU- SIC: country music programmed exclusively. SPORTS: play-by-play of major league baseball and spring training. Sports scores, community events calendar hourly. Traffic news in morning and evening. NEWS: 5 min world, national and local news on hour and half hour. 10 man news staff. Ul'I and AP news wires. 1Vealher and time reports. Sun 7-10 am religious and public affairs programs. Contact Representative for further details. ltec'd 0/30/68. The Nation's 6th Largest Market THE MASLA N.Y. SUBURBAN PLAN STATIONS DOMINATE SUBURBATROPOLIS delivering more adults than 1 of N.Y.C.'s leading stations or any combination of other suburban stations.** OVER 75 OF THE RESIDENTS WORK IN SUBURBATROPOLIS AND DO NOT COMMUTE TO NEW YORK CITY! MASLA NEW YORK SUBURBAN PLAN Nassau-WHLI Suffolk-WGLI, WPAC, WHRF Westchester-WVOX, WVIP Fairfield-WSTC Contact your Man from Masla MJack Masla & Company, Inc. (212) PL 'Sales Mgmt267, ' Pulse Cnc. 68, In(vs. Conducted.67 General Manager -Lazar Emanuel. Assistant Station Manager -Sy Levy. National Sales Manager -Arnold Raskin. Adam Young-VTM, Inc. Regional Reps Corp. Detroit -John C. Butler Co., Inc w.; 970 Ice. Directional day and night. Operating schedule: 24 hours daily. EST. 15% on time charges only; no cash discount. General: la, 2a, 3a, 3d. 9a, 5, 6a, 7b, 8. Rate Protection: 10c, 11e, 12e, 13c, 14c, 18. Basle Rates: 20b, 21b, 22a, 24e, 24e, 25e, 28, b, 28c, 29e, 29b, 31, 33e. Contracts: 4112, 41, 44e, 94b, 97e, 51b. Comb.; Cont. Discounts: 60b, 80d, 60e, 60f, 601, 62d. Cancellation: 70a. 70d, 71e, 73a, 73b. Irud. Services: 81, 82. Affiliated with American Entertainment Network. No. 5 Eff 1/1/68 -Reed 2/23/68. AA -Mon thru Sat 6-10 am & 4-8 pm. A -Mon thru Sat 10 am -4 pm; Sun 6 am -8 pm. B -Mon thru Sun 8 pm -1 am. C -Mon thru Sun 1-6 am. AA A B C 6 tl ti ti ti SECONDS 6 ti ti ti ti ID's: 50% of 1 -min. TOTAL AUDIENCE PENETRATION 12tí I8ti 24tí 96 t 1 min_ sec Spots distributed over 7 day period, 6-1 am; 1/3 each AA, A, B. 8. PROGRAM I hr 1/2 hr 1/4 hr 5 min 1 ti ti Sunday am and B times only. 9. PARTICIPATING PROGRAMS Don McNeill Show -10:05-11 am Mon thru Fri. 5 ti 10tí 15 ti 20ti 1 min sec Local Newscasts -5 minutes or less at :80, includes l -minute or 30 -second spot plus open and close. American Entertainment Network Drop -Ins -at :30, all 30 -seconds. 1 min: 125% of applicable 1 -min. 30 sec: 110% of applicable 1 -min. CONSECUTIVE WEEK 26 wk -5% 52 wk -10% WLIB 1942 R A (D) Media Code New Broadcasting Co., Inc Lenox Ave., New York. N. Y Phone WLIB: Programmed for Negro audience. Community oriented newscasts every half hour. 4 man local news staff, features remotes. Heavy community Involvement via Sun afternoon program lineup produced in conjunction with leading community organizations, and through open -line telephone conversation program dealing with vital Issues affecting community. Programming schedule: rhythm and blues sign -on-10 am, gospel 10 am -1:30 pm, women's news and interviews 1:30-2 pm. rhythm and blues 2-5 jazz 5-7:30 pm, pm. Open line telephone program 7:30 pm -sign -off. Contact Representative for further details. Itedct 3/29/68. Genera. Manager --Harry Novik. Sales Manager -Richard Novik. Vice -President-Sam Chase. Greener, Hiken, Sears. Southeastern -Bernard I. Ochs Co w. days; 1190 kc. Directional. Operating schedule: Sunrise to 1 hour after local sunset. EST. 15% on net time rh no cash discount General: la. 2a, 2h. 3a, 3c, 3d, 4a. 4d. 5, 6b, 7a, 8. Rate Protection: 10d, ltd, 12d, d, 15e. Basic Rates: 20a. 20b, 21d, 22a, 22b, 23a, 23b, 240, 24c, 25a, 28e, 28c, 29e. 30. Contracts: 40a, 41, 44a, 44b, 45, a, t47e, , 51a, 51e. Comb.; Cont. Discounts: 60e. 60e, 60d, 60i, 61a, 61b. 62d. Cancellation: 70a. 70e, 71e. 72, 73a. 73b. Prod Services: ('1 Programs less than 30 minutes. (t) Programs more than 30 minutes. 10 second spots do not combine with either 60 or 20/30 second spots. 60 second, 20/30 spots combine for frequency discounts. ER 7/1/67 -Reed 6/5/67. MON THRU SAT Ix 52x 104x 156x x 520x 1000x 1 min sec sec % additional 6-9:30 am. SUN ONLY Ix 26x 52x 104x 156x 1 min sec sec WEEKLY SATURATION PER WK. EA: I min 90 see IO see 12 ti ti ti _ % additional 6-9:30 am. 10 sec spots do not combine for discounts. Fixed position not guaranteed. Not subject to further discounts. 8. PROGRAM MON THIIU SAT Ix 52x 104x I56x 260x 912x 520x 1 hr min min SUN ONLY Ix 26x 52x 104x I56x 1/2 hr 1/9 hr hr min min Special news service including announcer's fee, net /3 hr 1/9 hr W L I 1965 B -FM Media Code New Broadcasting Co., Inc Lenox Ave., New York City. N. Y l'hone n. WLIB-FM: Programmed for general interest of adults and young adults. MUSIC: jazz, noon -12M. 3 air personalities emcee entire operation. NEWS: on quarter hour. Rec'd 10/2/67. l'rea. & Sta. Slgr.-Harry Novik. Sales ylanager-itichard Novik. Program D'rector-Billy Taylor. Eltl' a.: me. Operating schedule: noon -midnight. Ancona ht.: ft Omve average terrain. 4. AGEN^,Y COMMISSION 15/0 nn time. Rill, n,rvehle weekly. Contracts: 40a. We deliver more 25 to 49 year olds than any other radio station in America: WNEW 1130 Metromedia Radio in New York Represented by Metro Radio Sales 'Source: ARB -Apr. / May 1968 Average quarter-hour listener impressions Monday -Sunday 6 AM -12 Midnight N.Y.17County Metro Area Audience data are estimates and subject to qualifications as published. Eff 2/66 -Reed 4/15/66. (Mon thru Sat) I min 30 see I min 30 we 1 z..._..._._ z..._.._ x x._.._._ z x. _ x..._..._ x (Sun Only) Ix 26x 52x 104x min..._......_ sec PROGRAM (MonIhr u Sat) hr 1 z..._.._ z z z..._..._..._..._ z..._._.._..., z..._.._ z z /4 hr IO min min (Sun Only) 1 z z z _ z z NEWS SERVICE -PACKAGES 12t1 24t1 3ótí 1 min sec Frequency rates based on number of announcements or programs used during established 12 month period. Programs and announcements cannot be combined for frequency. Continuous broadcast will be protected for period of 28 weeks from effective date of increase. Continuing discounts apply to consecutive advertisers. Contract renewed for same schedule without interruption beyond 52 week period. same earned frequency will be allowed without penalty of short rate in event of cancellation. WMCA 1925 A Straus Broadcasting Group Station The Eastman Station R'A0B Media Code Straus Broadcasting Group. Inc Madison Avenue, New York, New York Phone President -R. Peter Straus (on leave). Vice-Pres. & Gen'l Mgr. -Robert W. Mazur. V'en-P'eº /estes-hnwrard Klarman. Robert E. Eastman & Co.. Inc w.: 570 kr. Directional. Operating schedule: 24 hours daily. EST. 75% net time. General: la. 2a, 3a, 3b. 4a. 4d, 5, 6b, 7b, 8. Rate Protection: 10e. 11e. 12e. Basic Rates: 20a, 22b, 23a, 24e, 25a. 29a. Contracts: 40b, 42e, Comb.: Cont. Discounts: 60k. 61a, 61b, 62b. Cancellation: 70a, 70e, 71a, 73a. Affiliated with The Eastman Network. No. 36B ER 7/1/68-Rec'd 6/24/68. AAA -Mon thru Sat 6-10 am. AA -Mon thru Fri 3-7 pm: Sat 10 am -7 pee. A -Mon thru Fri 10 am -3 pm; Mon thru Sat 7-11:05 pm; Sun 9 am -11:05 pm. B -Sun 6-9 am. Barry Gray -Dally 11:05 pm -1 am. C -Daily 1-2 am & 5-6 am. D -Daily 2-5 am. Barry AAA AA A B C D Gray Fixed ti ti _ t80 12 ti _ ti..._ I t') 1 minute participations only: 3 per week. 6 weeks minimum contract. Discounts begin after 13 weeks. It) 7 times. CIRCULATION PLANS (AAA 25%. AA 25%. 50%) A 1 24 tl 38 ti 1 min /20 sec NEWSCASTS (Mon thru Sun; 48 newscast daily at :60 and :30) 6 am -11:05 pm -Base rate plue per unit. Barry Gray Show -Base rate plus per unit. Night Watch -Base rate plus per unit. 60 and 30/20 second spots and newscasts used between 6 am and 11:05 pm combine for weekly frequency. Minimum rate holder 6 spots weekly. (AAA, AA, A. B only.) CONSECUTIVE WEEK 6 wk -5% 13 wk -10% 26 wk -15% 52 wk -20% (New York City continued on next page) 616 Spot Radio Stations November 1, 1968

104 New York City -Continued WNBC WNBC-FM An 2 NBC Owned Station NBC Radio Network R Als Media Code Furoard all copy to WNBC Radio Traffic Supervisor. National Broadcasting Co., Inc., Room 252, WNBC, 30 Rockefeller Plaza, New York. N. Y Phone TWX Station Manager -Lee C. Hanson. Manager, Sales -Howard L. McFadden. Manager, Programs -Ted Bair. Henry I. Christal Co.. Inc. 50,000 w. clear channel; 660 ke. Operating schedule: 24 hours daily, except Mon 1:05-5:30 am. EST. FM FACILITIES ERP 1,100 w. ; 97.1 mc. Operating schedule: 6 am -midnight. EST. More than 50% of the schedule is non -duplicating. Antenna ht.: 1990 ft. above average terrain. 15/0; 2% extra on net if due date missed. 5. GENERAL ADVERTISING Bee Coded regulations General: lb, 2a, 3e, 9a, 9d, Basic Rates: 20b, 21d, 22b, 23a, 25a. Contracts: 41, 42a, 96. Comb.; Cont. Discounts: 60b, 60d, 60e, 601, 61a, 62b, 62d. Cancellation: 70, 70e, 71a, 73a. Rate Protection: 90 days except as noted on special plans. Advertisers earning a 52 -week discount in one contractual year may continue to earn the 52 -week discount as long as they continue consecutive weekly advertising. The contract year extends from date of first broadcast under a given contract forward for 52 weeks. If the period at the end of a contract of 4 weeks or longer is 6 days or less, advertisers earning a weekly frequency rate will be charged at the rate earned during the 7 day period preceding. Fully sponsored programs may include s 5 word opening and 5 word closing billboard. Times of broadcast and length of broadcast periods quoted are approximate. Length of commercial copy: 5 minutes and second announcement. 10 minutes..._ second announcements. 15 minutes second announcemente. Affiliated with NBC Radio Network. No. 21 ER 2/1/68 -Reed 2/5/68. AAA -Mon thru Fri 6-9 am. AA -Mon thru Fri 4-7 pm. A -Mon thru Fri 9 am -4 pm & 7-8 pm; Sat & Sun 6 am -8 pm. B -Mon thru Fri 5-6 am; dally 8 pm -midnight. C -All other times. A Ix 100x 300x ti or fixed position t tl ti.._ tl._...._ _-...-._ ti.._...:.._ tí ti...._..._..._ Equal distribution in AAA and AA time takes AA rate. 1 ti or fixed position U tl..._., ti t1..., tl ti._ or fixed position ti _ ti ti ti ti ti tl ti or tired position ti ti ti ti ti ti CLASS C 1 ti or fixed position. 70 ti ti IOtt..._... -._._..._..._ ti ti ti ti Based on total spots in contract year, immediate or as earned. All spots combinable. 30/20 sec: 80% of 1 -min. 10 sec: 60% of 1 -min. Advertisers wishing to be guaranteed spots in a specific program within a rotating time period take the next higher rate classification. TOTAL AUDIENCE PLANS Minute spots scheduled in units of 5: i AAA. 1 AA, 2 A. 1 B. S ti IO ti IS ti 20 ti 25 t Ea /20 sec: 80% of 1 -min. 10 sec: 60% of 1 -min. All spots may be scheduled in A time if preterred. Spots preemptible, makegoods given in comparable time period. No further discounts. Not combinable with other spots. 9. PARTICIPATING PROGRAMS LONG JOHN NEBEL'S ALL-NIGHT SHOW (Rotating midnight -9 am) lx x 300x 1 ti ti ti Other spots do not reduce segment discounts but segments count in determining spot discounts. NEWS SPONSORSHIP PLANS (Rotating) PER WK, EA: 5tI 10 ti 20 t 90ti AAA News (incl. 9:05 am, Mon thru Fri) AA News A News..._ All other Equal distribution in AAA and AA time perleds take AA rate. QUANTITY 100x-5% 300x-10% 530x-15% when you're after the doughnut... Represented nationally by N WNCN ifm) 155' Classical Music n1 M0 Media Code The National Science Network, Inc.. 2 W. 45th St., New York. N. Y Phone STATION'S PROGiRANIMING DESCRIPTION WNCN (FM): Programmed for adulta. MUSIC: classical 24 hours a day. 8:05-11 am Baroque, classical and romantic music. 11:05 am -noon artist in recital. 12:05-2 pm popular classics for fold -day. 2:05-5 pm late romantic music. 5:05-7 pm peas and music. 7: m music celebrating an important event in music history. 8-9 pm musical surveys of individual composers. 9:05-10 pm latest classical releases. 10:05.11 pm regular month long series built around cla,sica; music theme. 11:05 pm - 8 am classical music. NEWS: 5 min news broadcasts at 8 am. 11 am, noon. 2 pm, 5 pm. 6 pm, 7 pm. 9 pm. 10 ram. & 11 pm. COMMERCIAL POLICY musical works not interrupted for commercials, Recd 12/4/87. Vice-Pres. & Gen'l Mgr. -Stns Gurell. Mgr., Sales & Prog. Dev.-Tom Bird. your money in the hole! Go for the dough Straight / I1' out. We're talk ng about the dough in the rich ring of (Ge4 close -in suburbs where 03 they spend mo of it on i! more things core often p. tsel eteei:,,aso than they dc. in New t ta ed,. eot9 NCZCGp(cstrge º ht York City You c a n,&e, '`:p6e`y wrap up this market - v+g America's fourth largest - with G -eater New York Radio, a powerhouse comb ration o' four of the nation's top suburban stations delivering audience and impact that sacks up as a big new major ratio station. It's oie buy. One bill. One attractive rate. Get the fli story,'rom your Petry man or from GREATER NEW YORK RADIO. 505 MADISON AVENUE Herbert E. Graskin & Co. ERP 50,000 w.; mc. NEW YORK Stereo. Operating schedule: 24 hours daily. EST. Antenna ht.: 1,220 ft. above average terrain. 15% on Ume only; no cash discount. General: 3b. 4a, 4d, 5, 6a. 7a, 8. Rate Protection: 10a, lia, 13a, 14a, 15a, 15b, 15c, 18. Basic Rates: 20b, 24b. Contrants: 40a. 41, 49, 51e. Comb.; Cont. Discounts: 601, 61a. Cancellation: 70b, 70d, 71a, 72, 73b. Member: The Groskin Group, The National Science Network, Inc. Eff 1/1/67 -Reed 12/12/86. AA -Mon thru Fri 7-9 am & 5 pm -midnight; Sat & Sun 8 am -midnight. A -All other times. Ix 52x 104x 260x 520x min..._.._ sec min..._._ sec minute ROS spots -rate lesa 20%. 8. PROGRAM I tl 2t hr or 55 min /2 hr or 25 min /4 hr or 10 min min hr or 55 min /2 hr or 25 min /4 hr or 10 min min..._......_ WEEKLY 13 WK...._.._... _... 5% 39 wk % 26 wk 10% 52 wk... _..._... _..._. 20% 9. PARTICIPATING PROGRAMS New York Tonight -Mon thru Sun 5:05 pm. Per minute _... _.._ Paris -New York -Sun 12:05 pm. Per minute Listening with Watson -11:05 pm. Per minute..._ minute News adjacency spots -rate plus 20%. Newscasts and Stock Market Reports include sec commercial and 2 ID's. The Saturday Afternoon Opera -Sat 2:05 em. Sponsorship Half Sponsorship Full length symphony orchestra concerts: Cleveland Orchestra -Sun 3:05 pm. Adjacencies Chicago Symphony Orchestra-Thurs 9:05 pm. Full sponsorship Half sponsorship Oo Adjacencies Aaron Copland Comments -Mon 8 pm. Full sponsorship Adjacencies WNEW 1934 Metromedia Radio MLA METRO RADIO SALES Media Code Metromedia Radio, A Metromedia Company. 565 Fifth Ave., New York. N. Y Phone TELEX Vice-Pres. & Gen'l Mgr. -David C. Croninger. Vice-Pres. & Dir. of Sales -Robert Mounty. Program Director -Dominic Quinn Metro Radio Sales. 50,000 w.; 1130 ke. Directional -nighttime only. 15/0 net time only: 15 days OEM. General: la, 2a, 2b. 3e, 3b, 3d. 4a, 4d. 5, 7b. 8. Rate Protection: 12c, 13c, 14c. Basic Rates: lib, 21d, 22b, 23a, 24a. 29c, 27, 30, 32b. Contracts: 41, 44b. 47a, b. 51e Comb.; Cont. Discounts: 13t/c1, 60e, 60h. 601, 61a, 61b, Cancellation: 70a, 70c, 71a, b. Asp additions to schedule during protection period will carry earrent rather than protected rate. Rate Protection: Rates guaranteed for 13 weeks from effective date of any increase, provided that advertising equalling at least weekly is actually running at time of effective date of Increase and providing that broadcasts continue without interruption during rate protection period. No. 14 Eff 4/1/87-Ree'd 2/27/68. AA -Mon thru Sat 6-10 am. A -Men thru Sat 4-8 pm. B -Mon thru Sat 10 am -4 pm; Sun 8 em -8 pm. O -Mon Chris Sun 8 pm -midnight. D -Mon thou Sun midnight -8 am. (This listing continued on next page) November 1, 1968 Spot Radio Stations 617

105 J NEW YORK New York City -W N E W -Continued MON THRU SAT, ROTATING: I min 20/90 10 see Less than 6 ti..._..._.-_..._.._.._.._ ti (1 per day)..._.._.._... _ Less than 6 U..._....._.._.._.._ ti. (1 per day)---_.._.._.._.._..._.._ ti (2 per day)..._.._.._..._.._.._ Leso than 6 U (Mon thru Sat) MON THRU SUN: 6 ti (max 1 per day) ti (max 2 per day) ti (max 3 per day)..._ ti (max 4 per day) ti (max 5 per day)..._ ti (max 6 per day) CLASS C Less than 6 ti tl (max I per day) U (max 2 per day)..._.._.._.._ ti (max 3 per day)..._..._.._._ ti (max 4 per day)._.._ ti (max 5 per day)..._... _.._ ti (max 8 per day) CLASS I) 50% of Class C rates. AU announcements, newscast, sportscasts may combine to earn weekly frequency discount. CONSECUTIVE WEEK DISCOUNT 52 wk..._ 10% Applied as earned, provided minimum expenditure of per week is maintained. WEEKLY CIRCULATION PLANS These plans provide selectivity of programs with scheduling over T days per week. Plans earn consecutire weeks discount. I min 20/30 10 see Plan A (3AA, 3A, 9B, 6C) Plan B (3AA, 5A, 1511, IOC) Plan C (7AA. 7A. 21B. 14e) Newscasts: 5 min or 1/2 sponsorship 10 min. Rotating 7, 8. 9 am or 6:30. 7:30, 8:30 am. 5 per wk (rotating Mon thru Fri)..._._..._ per wk (rotating Mon thru Sat)..._... _ Newscasts: 5 min or 1/2 sponsorship 10 min. Rotating 5, 6. 7 pm or 4:30. 5:30, 6:30 pm. 5 per wk (rotating Mon thru Frf )..._ per wk (rotating Mon thru Sat)..._..._._.._ Newscasts (5 min on the hour): 6 per wk per wk _ CIASS C Newscasts (5 min on the hour): 6 per wk per wk We deliver more 25 to 49 year olds than any other radio station in America: WNEW 1130 Metromedia Radio in New York Represented by Metro Radio Sales 'Source: ARB-Apr. /May 1968 Average quarter-hour listener impressions Monday -Sunday 6 AM -12 Midnight N.Y.17County Metro Area. Audience data are estimates and subject to qualifications as published. WNEW-FM = F IMO Media Code Metromedia Radio, A Metromedia Company, 565 Fifth Ave., New York, N. Y Phone TELEX Vice-l'res. & Gen'l Mgr. -George Duncan. Programming Director -Nat Asch. Traffic Director -Joseph Basel. Metro Radio Sales. 9. FACILITIES ERP 4,100 w. (horiz. & vest); mc. Operating schedule: 24 hours daily. EST. Antenna ht.: 1360 ft. above average terrain. 15/0 time only; 15th of month. General: la, 2a. la, 4a, 4d, 5, 6b, 7b, 8. Rate Protection: 12b. Basic Rates: 23a, 29a. Contracts: 40a, 42a, 46. Comb.; Cont. Discounts: 61a, 61b. Cancellation: 73a. Rate Protection: Rates guaranteed for 13 weeks from effective date of any increase, provided that advertising equaling at least weekly is actually running at time of effective date of Increase and providing that broadcasts continue without interruption during rate protection period. No. 6 E8 9/1/68-Rec'd 8/26/68. AA -Daily 4-11 pm. A -Dally 10 am -4 pm & 11 pm -1 am. B -Mon thru Sat 6-10 am. C -Mon thru Sat 1-6 am. * I ti 6 ti 1 min sec sec (*) Rotating; spots requested to rotate 12ti 24 ti on 3 days or leso charged at 1 x rate. 1 min sec sec min sec sec Class C: 50% of B. All spots must rotate thruout all hours and days of time class and 10 -second spots subject to availabilities. WEEKLY CIRCULATION PLANS PLAN: Per wk 15 (3AA, 6A, 3B, 3C) (6AA, 12A, 6B, 6C) (9AA, 18A, 9B, 9C) Scheduled over 7 days per week. CONSECUTIVE WEEKS DISCOUNT 52 wk -10%. Applied as earned with minimum expenditure of per week maintained. WNJR CITY OF LICENSE NEWARK, N. J. A Rollins' Group Station Media Code (This U duplicate of the listing appearing under New York Urban Area, N. Y.) Continental Broadcasting. Inc.. Box 1258, Newark, N. J. Murdock , New York Phones Newark ; New York WNJR: Programmed for Negro listeners. MUSIC: popular, rhythm and blues, and gospel. AIR PERSONALITIES handle all segments. NEWS: 5 min on hour, 3 min on half hour, community news features. Station participates in community activities. Personalities appear at high schools, churches, store openings, etc. Station daily salutes members of community who have distinguished themselves. Contact Representative for further details. Ree'd 5/27/ PERSONNEL President -O. Wayne Rollins. Vitt-Pres. Radio -James C. Roddey. Station Manager -Wm. J. Gallagher, Jr. Rollins Broadcasting w.; 1430 ke. Directional -night only. Operating schedule: 24 hours daily. EST. 15%; no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la, 2b, 3a, 4a, 4d, 5, 6a, 7b, S. Rate Protection: 10h. lib, 12b, 13b, 14b. 1S1.. Basic Rates: 20b, 22a, 29a. Contracts: 47a. Cancellation: 72. Prod. Services: 80, 81. Discounts payable ax earned, but allowed currently on Non-eonceltable contracts. Member: Rollins, Inc. Eft' 8/1/66-Rec'd 11/3/66. AAAA-6-9 am & 4-7 pm. AAA -9 am -4 pm. AA -7 pm -midnight. A -Midnight -6 am. III AAAA 7t1 14tí 21 ti 28t wk..._ wk._ wk wk._..._ wk._.._._ L AAA 1 wk..-._._ a 13 wk._._ e 28 wi_ wk_ wk._ AA 1 wk wk wk_.._._ wk wk..._ A 1 wk wk._ wk._.._ wk wk /30 sec: 75% of 1 -min. 10 sec: 50% of 1 -min PROGRAM lx 26x 1 hr..._ /2 hr..._.._..._ /4 hr......_ min..._ min _.._._ NEWS AND FEATURE PACKAGES PLAN 1 52x 156x 312x 520x minutes. Billboard open and close-oae minute commercial middle. Commercial time: 1-1/2 minutes. wk..._._ 1 13 wks 26 wks 52 wkr 1 ti _.._._._..._.._ ti..._.._..._..._..._.._._ tl.. _..._._..._ PLAN Includes 2 or 3 minute billboard open and close and 1-30 second middle. Commercial time 1 minute. 1 tl ti tt.._..._..... _.._...._..._ _ (D) WNYW Intc-iatlonal Short-wave. See listing under International Radio in U.S.A. following Okinawa -Virgin Islands. S slntaal WOR 1922 RKO General Broadcasting National Sales An REO General Station Media Code REO General. Inc., 1440 Broadway. N. Y Phone New York, Vice-Pres. & Gen'l Mgr. -Robert S. Smith. Vice-Pree., Sales -Herb Saltzman. Sales Manager -Bill McNlcol. REO General Broadcasting National Sales. Toronto -REO Distributing Corp. of Canada Ltd. 50,000 w.; 710 kc. Directional -same pattern day and night. Operating schedule. -. EST. 15/0 net time. 5. GENERAL ADVERTISING Sea *edged regulations General: lb, 2a, 2b, 3a, c, 9d, 4a, 5. Rate Protection: toc, 11c, 12e. 14e. Basic Rates: 20b, 21b, 21c, 22a. 23a, 24c, 25a. 31, 33d. Contracts: 40b, a. 42d , 49, 51b, 51e. Comb.; Cont. Discounts: 60a, 60e. 60h. 60i. 61a, 62b. Cancellation: 70a, 70c, 71a, 72, 73a. 73b. Prod. Services: Length of commercial copy: 5 minutes.._......_.._...1:15 minutes 15 minutes.._.._...3:00 minutes No. 32 Elf 10/1/68-Ree'd 9/30/88. I MIN: 3t1 Gli Mon thru Sat 5:15-9 am, ea Must be bought 3 or 6 ti per week. Rotate and alternate. CWD only. 6 tl rate given if 3 spots bought 5:15-9 am Mon thru Sat and 3 or more spots bought in other time periods. 5:15-9 am spots contribute to FD in other time periods. MON THRU FRI: am am -1 pm pm pm 150 Features 9-6 pm pm pm pm :15 pm MON THRU SUN: 11:15 pm -5 am 60 SAT: 9-I1 am am -6 pm pm 150 SAT, SUN: 7-11:15 pm 80 SUN: 5:30-7 am :15 am :15 am -6 pm MINUTE Daily 11:15 pm -5 am sec: 85% of 1 -min. 10 sec: 50% of 1 -min. 20 sec: 80% of 1 -min. WEEKLY FREQUENCY 3 x-10% 12 x-20% 26 x-30% 6 x-15% 18 x-25% CONSECUTIVE WEEK 26 wk -5% 52 wk -10% CWD is applicable only to the lowest weekly expenditure during first 26 or 52 weeks of the schedule as the case may be. ROS PACKAGES (Mon thru Sun 9 lo) ti 15 ti 20 ti 30 ti 30 sec..._..._..._.._.._..._..._ sec _ sec No discounts. All spots preemptible. TOTAL CIRCULATION PLANS Area 1 -Mon thru Sat 5:15-9 am; Sat 9-11:15 am. Area 2 -Mon thru Fri 9 am -12:15 pm & 6-8 pa.. Area 3 -Daily 4-6 pm; Sun 7:15-11 am. Area 4 -Mon thru Fri 12:15-3 pm; Sat & Sun 11:15 pm -2 pm; Sat 6-7 Pm. Area 5 -Mon thru Fri 3-4 pm & 8 pm -midnight; Sat & Sun 2-4 pm. Plan A, 15 ti (3 ea area) Plan B, 20 ti (4 ea area)_..._..._ Plan C, 30 ti (6 ea area)_ _..._._..._ 5000 Plan D, 45 ti (9 ea area) _ 4175 All spots preemptible. No discounts. OTHER PACKAGE PLANS Afternoon (Mon thru Fri 1-4 pm) tl 8 ti 1 ti 1 min _ 790 NEWS 1 min (Mon thru Sun 9 am -8 pm) Nighttimey (Mon thru Sun 8 pm -midnight) 1 min, 10 ti 600 All spots preemptible. No discounts. NEWS 6 ti Mon thru Sat 6:30, 7:30, 8:30 am, ea 330 WEATHER Mon thru Sat 6:15, 6:45, 7:45, 8:45 am, ea..._ 270 SPORTS Mon thru Sat 5:40, 6:40, 7:40, 8:40 am, ea..._. 250 Must be bought 6 ti per week and rotate, CWD only. All features contribute to FD for spots bought in other time periods. W O R -FM 1941 _ RKO General Broadcasting National Sales titnesal Stereo An REO General Station Media Code ItKO General, Inc., 1440 Broadway, New York, 14. Y , Phone WOR-FM: Programmed for age group. MUSIC 95%: preponderantly current rock hits and favorites from past 14 years. Specifically programmed for age group, thus including teenagers, college students, young adults, and young attitude listeners. NEWS: 10 min every hour 6-9 am, at other times for 12 min every 3 hours at 20 min before hour. Contact Representative for further details. Rec'd 3/5/68. General Manager -Martin H. Percival. Program Director -Sebastian Stone. Advertising Director -Wallace R. Westphal. RKO General Broadcasting National Sales. Southern --C. K. Beaver & Associates, Inc. Toro:Eon-RKO Distributing Corp. of Canada Ltd. ERP 9,400 w.; 98.7 mc. Stereo. Operating schedule: 24 hours daily. EST. Antenna ht.: 1260 ft. above average terrain. 15/0 net time. 5. GENERAL ADVERTISING See coded,eaulations See WOR listing for coded regulations. No. 7 Eft 8/1/68-Rec'd 7/22/68. AA -Mon thru Sun 6 pm -midnight; Sat & Sun noon - 6 pm. A -Mon thru Fri noon -6 pm. B -Mon thru Sun 6 am -noon & midnight -1 pm. C -Mon thru Sat 1-6 am; Sun 1-4 am. PER WE, EA: 6tI 12 ti 18tí 24 ti ti 1 min sec min sec min sec CLASS C min, fiat sec, Oat _.._ sec: 50% of 1 -min. Minutes and 30 seconda may combine for frequency. Itateholders: 6 spots, any length, in AA, A or B. NEWS PARTICIPATIONS PER WK, I MIN: 9t1 6ti 12 t1 18ti AA A B st position: 1 minute plus opening billboard. Last position: 1 minute plus closing billboard. ROS, when available. all rates leas 20%. CONSECUTIVE WEEK 26 wk -5% 52 wk -10% (New York City continued on next page) 618 Spot Radio Stations November 1, 1968

106 2 New York City -Continued WPAT \,1p WPAT-FM CITY OF LICENSE PATERSON, N. J. KATZ RADIO EAST R A B Subscriber te the NAB Radio Cede Media Cade (This la a duplicate of the listing appearing under New York Urban Area. N. T.) Division of Capital Cities Broadcasting Corp.. 12 W. 40th St.. New York., N. Y Phone Studios: Hepburn Rd. & Broad SL. Clifton. N. 7. WPAT: Programmed for young adults and adults. MUSIC: 85% popular standards to jazz. show tunes to light classics, film music to folk, vocals and instrumentals, mixed, edited and blended on tape to achieve a distinctive sound. Music presented in uninterrupted 12 min programs daytime and 27 min programs nighttime. NEWS :15% 5 min oft halt hour. plus on hour in drivetime. 15 min commentary M -F at 6:30 am, 7:30 am and 8:30 am. Public service throughout day. Sun, 8-9 am religious and educational programs. COMMERCIAL POLICY: Maximum 13 commercials per hour regardless of length. 6 am -7 pm. Maximum 7 oommercials per hour 7 pm -8 am. Contact Representative for further details. Recd 8/8/68. Vice-Pres. & Cien'l Mgr. -Lou Faust. General Sales Manager -Dick Itakovan. Katz Radio. East. 5,000 w.; 930 ke. Directional -separate patterns day and night. Operating schedule: 24 hours daily. EST FM -ERP w. (borie.) (vert.) :93.1 mc. Antenna ht.: 870 ft. shove average terrain. 15w.: nn rash diamant. 5. GENERAL ADVERTISING See Boded regulations General: lb, 2a, 2b, 3a. Sb. 3c, 3d, 4a, 4d, 5, 6b, 7b, 8. Rate Protection: 10e. lie, 12e. 13c, 14e. 15e. 15d. 16. Basic Rates: 20a, 21a, 21b. 2Id, 22a. 24e, 25a, 29a. 29b h. Contracts: 40c, 41, 42b 92d. 43, 94b 46, 47a, 49, 51e. Comb.; Cont. Discounts: 60d, 80e. 60f, Odi, e. 82b. 62d. Cancellation: 70a. 70e. 71a b. Programming policy: Maximum 13 commercial unite per hr. 20% surcharge required for all non-integrated piggy -hack commercials. Affiliated with Katz Radio A.I.D. Plan. - No. 22 ER 11/1/67 -Reed 11/2167. PM Drive -Mon thru Fri 3-7 pm. AM Drive -Mon thru Fri 6-10 am. AA -Mon thru Sun 7 pm -midnight. A -Mon thru Fri 10 am -3 pm; Sat & Son 6 am - 7 pm. Midnight -6 at.,. Rates on request. All spots rotate aithin respective lime clames. PM Dr AM Dr AA A Fixed position tl (max. 1 per day) (max. 2 per day) (max. 3 per day) (max. 4 per day) (max. 5 per day) TOTAL AUDIENCE PLAN PLAN/DISTRIBUTION: PM Drive AM Drive._ 3 4 AA PER DAY. MAX: 2 ti 3 ti 4 ti S ti Total MAN PLAN PLAN/DISTRIBUTION: PM Drive ( AM Drive._ AA 3 4 A PER DAY, MAX: 2 ti 8 ti 4 tl 5 ti Total WOMAN PLAN PLAN/DISTRIBUTION: 12 IS AM Drive._ AA PER DAY, MAX: 2 ti 3 ti 1 ti 5 ti Total Packages not available at interim frequencies. Must he scheduled equally over at least 6 days per week. Not combinable with other plans. 30 sec or less: 80% of 1 -min. Not preemptible. 10 sec: 60% of 1 -min. Preemptible. TEMPO -WITH JIM VAN SICKLE A GOODMAN ACE (Mon thru Fri 6:30-8:41 am. 7:30-7:95 am, 8:30-8:45 am) I -min participation -spot rate plus 5. I ti 5t1 10ti 15t1 5 min Rotating through 3 time periods. Both earn 7requency discounts in combination with spots. 5 -MINUTE NEWSCASTS 1 ti 5 tl 10 tl 15 ti 20 ti PM Drive MO 110 AM Drive AA A Newscasts earn frequency discounts in combination with spots. SUBURBATROPOLIS The four wealthiest counties in the New York Metro area - Nassau, Suffolk, Westchester, Fairfield. THE MASLA NEW YORK SUBURBAN PLAN STATIONS DOMINATE SUBURBATROPOLIS DELIVERING MORE ADULTS -MORE MEN - MORE WOMEN THAN SEVEN OF NEW YORK CITY'S LEADING STATIONS OR ANY COMBINATION OF OTHER SUBURBAN STATIONS.* (LEADING NEW YORK STATIONS LOSE UP TO 70% OF THEIR AUDIENCE IN SUBURBATROPOLIS.) 'Pulse Circulation Interviews Conducted Entering 1 SUBURBA- TROPOLIS Population 3,700,000 MASLA NEW YORK SUBURBAN PLAN Nassau-WHLI Suffolk-WGLI, WPAC, WHRF Westchester-WVOX, WVIP Fairfield-WSTC Contact your Man from Masla Jack Masla & Company, Inc. (212) PL CONSECUTIVE WEEK 13 wk -2-1/2% 26 wk -5% 39 wk -7-1/2% 52 wk -10% Does not apply to Package Plana. RATEHOLDER Minimum 3 spots per week. WPIX (FM) 1941 mcgavren-guild pgw radio, inc. (D) 3F MD Media Code A division of WPIX. Inc.. Daily News Bldg E. 42nd St., New York. N. Y Phone WPIX (FM): Programmed for adulte Personalities. MUSIC: general popular with broad diversity, current popular hits 90%, Jazz 10%, standards 10%. Broadway showtunes 20%. film score.. folk, and other 10%. Performance medium: orchestras and bands 40%. vocalists and vocal groups 30%, small instrumental groups and soloists 30%. NEWS: 5 min summaries. 5 min before hour. 2 min summaries at 7:25 am, 8:25 am. 4:25 pm, 5:25 pm. Sports, 60 second summaries at 7:90 am. 8:40 am. 6:90 pm, 10:90 pm. Weather at :28 after hour, 24 hours daily. Stocks and talk 5 times daily M -F. Commuter reports M -F at 7:10 air. 8:10 am. 5:50 pm, 6:50 pm. Theatre, movie, restaurant and other reviews, 1 hour daily 7 days a week, including music. Contact Representative for further details. Itec'd 11/13/87. General Manager -Richard M. Gary. Operations Manager -B. Robert Nelson. McCarron -Guild-POW Radio, Inc. ERP 5,400 w.; mc. Stereo. Operating schedule: 24 hours daily. EST. Antenna ht.: ft. above average terrain on net time only: m, rash discount General: la, 2a, 3a, 3b, 3d, 9a, 5, 6b, 7b, 8. Rate Protection: 10e, lie, 12e, 13e, 14e. Basic Rates: 20a, 21b, 22a, 23a, 29b, 24e, 25a, 27, 29a, 33b. Contracts: 40a, 41, 99b, 45, 96, 47a. 49, Slb, 51c. Comb.: Cont. Discounts: 80b, 60d, 601, 60k, 61a, 62d. Cancellation: 70a, 70e, 71a, 72, 73b. No. 4 Eff 5/1/68 -Reed 4/22/68. AA -Mon thru Fri 3 pm -midnight; Sat & Sun noon - 6 pm. A -Mon thru Fri 6 am -3 pm: Sat & Sun 6 am - noon & 6 pm -midnight. B -Mon thru Sun midnight -6 am. --A AA 1 ti 6 tl 12 ti I ti 6 tl 12 ti 1 min..._..._..._ /30 sec ANNUAL FREQUENCY DISCOUNT 312x-10% 624x-20% Multi -product advertisers may combine for frequency. PENTHOUSE PACKAGE-2/3AA, 1/3A 6 ti 12 ti 15 tl 18 ti 25 ti 30 ti 1 min /30 sec ROS PACKAGES min I 20/30 sec sec: 60% of 1 -min and preemptible. Penthouse and BOB Packages combine for weekly frequency. Alt spots rotate within time class pur- chased. Multi -product advertisers may combine for frequency. NEW AROUND THE CLOCK ti 12 ti 18 ti AA..._.._.._.._..._..._..._ A..._.._.-_ Includes 1 -minute spot and open and close. AA and A strips combine for frequency WEATHERSCOPE AA A..._.._.._..._.._..._.._..._ At :27, 24 hours a day, 7 days a week. 1 minute of weather plus 1 -minute spot and open and close. WPOW 1924 Subscriber to the NAB Radio Cede Media Code W 1'OW, Inc., 305 E. 40th St., New York City. New York Phone Other offce-1111 Woodrow Rd.. Staten bland, N. Y Phone WI'OW: Programmed for adults and teens. Morning music primarily consists of middle-of-theroad recordings interspersed with religious records. Also feature religious programs produced both locally and nationally. Afternoons feature ethnic broadcasting In German, Polish, Czechoslovakian, Greek and likranian languages. Sun programa all in English and beamed to all faiths. Sun music features middleof-the-road se well as popular religious recordings. ltec'd 12/13/67. General Manager -John M. Camp. Station Manager -Ed H. Smith. Program Director -Arnold Brown w.; 1330 kc. Directional. Operating schedule: 5-8 pm Mon thru Fr1: 3-8:30 am Mon thru Sat: 6-11 am & 3-9 pm Sun. EST. NEW YORK General: 3a. lb, 4b, 4d. 6a, 7a, 8. Basic Rates: 20a, 22a, 23a, 24b, 29a. Contracts: 40a, 45. Comb.: Cont. Discounts: 81a. 61c. Cancellation: 71a, 73a. 1 hour 9:00 min. 50:00 min. 1/2 hour... 4:30 min. 29:00 min. 1/4 tour..._ _ 3:15 min. 14:00 min. 10 minutes..._.. 9:30 min. 5 minutes.._..._ 1:25 min. 4:30 min. (e) Length of commercial copy. (t) Actual broadcasting length. Elf 12/1/67 -Reed 12/1/67. 1 min /30 sec..._..._..._..._ 18 52x-15% 156x-20% 260x-25% 312x-30% 8. PROGRAM I hr 1/2 hr 1/4 hr IO min 5 min 1 x..._ % 260x-25% % WQXR 1934 RADIO SALES CMY Media Code Interstate Broadcasting t'o.. Inc.. a subsidiary of The New York Times. 229 W. 43rd St.. New York. N. Y Phone WQXR: Programmed for general interest. MUSIC: classical. Symphonic music 68%, recordings. tape, major symphony orchestras live and taped. 16% semi -classic, baroque, ehowtunea, jazz, folk music, opera programs employing air personalities with guests and interviews. Opera 3% including live during season. NEWS 13%: 6 min on hour. 6:30 am, 7:30 am. 15 min 8 am, noon, 6 pm, 11 pm, written by 16 man broadcast news staff, Newspaper editorial 8:30 pm. Local. international correspondents views news M -W -F, arts Tues-Thurs. 7:15 pm. Financial and business features M -F 6:55 am, 7:40 am, 4:30 Sat 8:15 COMMERCIAL POLICY: no singing jingles. Conm. tactcre for further details. Reed 4/25/68. (This listing continued on next page) We deliver more 25 to 49 year olds than any other radio station in America. WNEW 1130 Metromedia Radio in New York Represented by Metro Radio Sales 'Source: ARB -Apr. /May 1968 Average quarter-hour listener impressions Monday -Sunday 6 AM -12 Midnight N.Y.17County Metro Area Audience data are estimates and subject to qualifications as published. (» November 1, 1968 Spot Radio Stations 619

107 1 ti ti NEW YORK New York City -W Q X R -Continued President -Ivan Veit. Vice-Pres. & Gen'l Mgr. -Walter Neiman. Vice -President. Sales -Robert L. Krieger. Avco Radio Sales. Canada -Andy McDermott Sales, Ltd w.; 1560 Ice. Directional. Operating schedule: :07 am Mon thru Sat; 7: am Sun. EDT. Partial simulcast operation. Simulcast 6.9 am, noon - I pm & 7-11 pm Mon thru Fri; noon -1 pm & 8 - midnight Sat; 1.6 pm 8.11 pm Sun. All news on the hour, weather, business reports, and news features are simulcast. For non-aimuleast facilities see WQXR- FM. 15%: no cash discount. General: Ih. 2a. 2h. 3a. 3h. 3c. 3d, 4a. 4c. 5, 8a, 8. Rate Protection: 10h. 11h. 12b. 13h. 14b. 15a. 15e. Basic Rates: 20a, 20h. 21a. 21h. 21d, 22a. 22b, 23a. 231). 24a. 24b. 24c. 25a , 28a. 29a. 32h. 33b. Contracts: 40e. 41, 42a. 42e, 43, 44a, 44b. 46, 47e, a. 51e. Comb.: Cont. Discounts: 00h a. 82a. Cancellation: 70a. 70h. 70e. 70d, T1a, 73a, 73b. Prod. Services: Commercial ET's accepted subject to station policy. No. 22 ER 10/1/67 -Reed 9/1/67. Rev. ER 2/1/68 -Reed 1/3/68. AA -Positions adjacent to New York Times News and News Features: Mon thru Fri 6-9 am; Mon thru Sat 6-11:15 pm: Sun noon -11:15 pm. All positions: Daily 7-10 pm. A -All positions except adjacent to News and News Features: Mon thru Sat 6-7 pm & pm; Sun noon -7 pm & pm. All 10 and 20 second positions: Mon thru Fri 8-9 am: Daily 6-11 pm. BB -Positions adjacent to New York Times News and News Features: Mon thru Fri 9:06 am -5:06 pm; Sat sign -on-5'06 pm; Sun sign -on -11:06 am; Mon thru Sun 12:06 am. B -All positions except adjacent News and News Features: Mon thru Fri 9 am -3 pm: Sat 6 am -6 pm; Sun 7 am -noon: Mon thru Sun 11:15 pm -sign -off. COMBINATION RATES WQXR/WQXR-FM I MIN: Ix 52x 104x 208x 312x 416x 624x 1040x AA A BB B SEC: AA A BB B SEC: A B SEC: A B Spot announcements on AM or FM only are 70% of the applicable rate during separated hours. WEEKLY PLANS Minimum I MIN: 3wk 7wk 13wk AB 20 Plan (ROS 5A. 15B) BB 20 Plan (adjacent/news 2OBB) BR 10 Plan (adjacent/news LOBB) B 20 Plan (20B) B 10 Plan (10B) SEC: AB 20 Plan (ROS 5A, 15B) B 20 Plan (20B) B 10 Plan (IOB) SEC: AB 30 Plan (ROS 10A, 20B) AB 15 Plan (ROS 5A, IOB) B 20 Plan (20B) B 10 Plan (10S) SEC: AB 30 Plan (30 Time Signale 10A, 20B) WEEK MINIMUM -PACKAGE PLANS AB 25 Plan (ROS 1 min 5A. 20B) AB 25 Plan (Ros 30 sec 5A. 20B) AB 30 Plan (ROS 20 sec IOA, 20B) AB 30 Plan (ROS 10 sec 10A, 2011) PROGRAM COMBINATION RATES WQXR/WQXR-FM (Mon thru IBun hr 50mi /2 h r20 min I/4hr 1 wk wk wk wk (Mon thru Sun pm; Sat & Sun sign -on -6 pm.) 1 wk wk wk wk (Mon thru Fri 9 am -3 pm; Mon thru Sun 11:15 pm -sign -off.) 1 wk wk wk S wk Programs are subject to minor variations. CONSECUTIVE WEEKS DISCOUNT 13 wk -5% 28 wk -10% 39 wk -15% 52 wk -25% 9. PARTICIPATING PROGRAMS COMBINATION RATES WQXR/WQXR-FM (Mon thru Fri 6-9 am & 3-5 pm) Bright & Early -George Edwards Iii 2t1 3íi 4ti 5ti loti 1 min sec (3:07-5 pm) Man About Town -Duncan Plrnie, AM. Listening to Music -Lloyd Moss, FM. 1 min sec (u) Participations on AM or FM only, from 3:07-5 pm are 70% of the applicable rate. CONSECUTIVE WEEKS DISCOUNT 26 wk -5% 52 wk -10% Participating Program spots are eublect to rotation within each program. AM only or FM only participations may not be combined with participations in Bright & Early to earn frequency. RESTAURANT PROGRAMS (Available to Restaurants only) 2 tl 3 ti 4 ti S tl Town & Country Dining -Mon thru Sat 12:16-12:30 pm. Per wk Cocktail Time -Mon thru Sat 5:08-6 pm, except 5:30-6 pm Fri. Per wk CONSECUTIVE WEEK DISCOUNT 52 wk -15% Commercials run on AM and FM in same period. 10. SPECIAL FC*TURES NEWS SPONSORSHIP (New York Times News Programs on the hour on WQXR & WQXR-FM) 5I-4 ti 5+ per week per wk I wk 13 wk 26 wk 39 wk 52 wk Mon thru Fri 7. 7:30. 8 am: Mon thru Sun 6-11 pm Mon thru Fri noon, 5 pm: Sat & Sun 8 am -5 pm All other News Programs *1-4 ti 5+ per wk per wk 1 wk 13 wk 26 wk 39 wk 52 wk t') Consecutive Week Discount for fewer than Ove programa a week: 26 wk -5% 52 wk -10% Frequency Discount for any 10 news programs a -5%. Frequency Discount for any 15 news programs a -10%. NEWS PACKAGE PLANS Weekday 10 Plan MON THRU FRI: week week 4 ti, 9-11 am: 6 tt, 1-4 pm, 7 wk minimum 495 Weekday 5 Plan 2 ti am: 3 ti, 1-4 pm. 7 wk minimum 275 Weekday News Plans earn 10% 52 week CWD Weekend 10 Plan 7 wk 13 wk 26 wk 39 wk 52 wk 10 News -Sign -en - 6 pm Sat & Sun We deliver more 25 to 49 year olds than any other radio station in America WNEW 1130 Metromedia Radio in New York Represented by Metro Radio Sales 'Source: ARB-Apr. / May 1968 Average quarter-hour listener impressions Monday -Sunday 6 AM -12 Midnight N.Y.17County Metro Area. Audience data are estimates and subject to qualifications as published. t WEATHER I ti 2ti Sti 4tI S21 10 Daytime Sign - on -6 pm Evening 6 pm - sign -off Announcers' fees extra. CONSECUTIVE WEEK DISCOUNT 26 wk -5% 52 wk -10% FREQUENCY RATES Spot frequency rates are based upon the number of spots used during a 12 -month contractual period. Participations (1 -min & 30 -see) contribute towards frequency of all spots. 1 -min & 30 -sec spots and participations contribute toward frequency of 20 -sec and 10 -sec spots. 20 -sec and 10 -sec spots may be combined to earn maximum frequency, except that three 10 -seconds and/or 20 seconds count as 1 unit. Program Sponsorship. News Sponsorship and Weather Reports (each program representing 1 unit) may be combined with all spots to earn frequency dlcounts. Spots and participations purchased on 1 side only (AM only or FM only) are combinable on 1 side only to earn frequency. WQXR-FM 1939 Media Code Interstate Broadcasting Co., Inc.. a subsidiary of The New York Times. 229 W. 43rd St., New York. N. Y Phone WQXR-FM: See WQXR for programming descrip- tion. President -Ivan Veit. Vice-Pres. & Gen l Mgr. -Walter Neiman. Vice -President, Sales -Robert L. Krieger. Aven Radio Television Sales. Inc. Canada -Andy McDermott Sales, Ltd. ERP 5,400 w. (horiz.); w. (verl); 98.3 mc. Stereo. Antenna ht.: ft. above average terrain. Partial simulast operation. Operated separately 9 am -noon, I.7 pm & II pm -midnight Mon thru Fri; 6 am -neon & 1-8 pm Sat; 7 am -I pm. 6.8 pm & II pm -midnight Sun; 12:07-2 am Mon thru Sun FM only. For simulcast faeilties see WQXR. 15%; no cash discount. See WQXR listing for coded regulations. Plates are Identical to WQXR. See that listing. WRFM(FM) 1953 R A 12F MU Media Code Radio New York Worldwide, Inc., 485 Madison Ave.. New York, New York Phone \VitF.M (FM): Programmed for adults. 511'810 94%: middle-of-the-road, current selling general popular. showtunes. standards. NEWS 6%: 4 man news staff' presents weather and sports each hour. Stock reports at. noon. 4 & 6 pm. 10 min news commentaries at. 8:05 pm. COMSME1t('IAL POLICY: 10 minutes per hour. No totemo or alcohol accepted. ltee'd 10/9/68. ('resident- Paul It. Bartlett. Viee-President-Itichard W. Grefe. Sales Manager -Jerry Belson. ERP 5,200 w. (hor.); 3,700 w, (vert.); me. Stereo. Operating schedule: 24 hours daily. EST. Antenna ht.: ft. above average terrain. 15% on time only: no cash discount. General: la, 2a, 3a, 3h, 4h. 5. Bate Protection: log. 11g, 12g, 13g, 14g. Basic Rates: 22a, 22h. 23a, 26, 28a, 29a. Contracts: 40a. 42a. 45, 47a. Comb.: Cont. Discounts: 00h, 61b, 62b, 62d. Cancellation: 70a. 70e, 71a. 73a. Tobacco commercials unacceptable. No. 9 Eft 10/1/68 -Reed 10/9/68. AA- Mon thru Sun 10 am -8 pm. A -All other times. AA WKLY: I min 30 see Fixed ti fi ti ti ti ti ti IO see A min 30 see IO see I CONSECUTIVE WEEK 13 wk -2-1/2% 26 wk- 5% 39 wk -7-1/2% 52 wk -I0% Newscasts -5 min at :60. WKLY: 1 7 ti 14 ti ti AA A ('ONSECUTIVE WEEK 13 wk -2-1/2% 26 wk- 5% 3t1 wk -7-1/2% 52 wk -10% 35 ti WTFM (FM) 1961 Jack Masla & Company, Inc. CIFIMQ Media Code WTFM. Inc.. Long Island Expressway. Fresh Meadows N. Y Phone Pres. & Gen'l Mgr. -David R. Polinger. Program Director -Gerald Janes. Jack Mania & Co., Inc. ERP w., horiz. & vert.; mc. Operating schedule: 21 hours daily. EST. Antenna ht ft. above avenge terrain. 15% on time only; no cash discount. General: la, 2a, 2b, 3a, 3b, 3d, 4a, 4e, 5, fa, Tb, 8. Rate Protection: 10a, 12a, 13a, 14a, 15a. 15b. Basic Rates: 20b, 21a, 21d. 22b, 23a, 24b, 24e, 25e, 27, 28a, 29a, 33a. Contracts: 40a, 41, 42d, 44a, 44b, 46, 47e, 48, 49, 50, 51e. Comb.; Cont. Discounts: 60a, 60e, 60g, 601. fib. 62b Cancellation: 70a, 70e. 71b, 72, 73a, 73b. No. 6 ER 9/1/88-Ree'd 8/1/66 AA -Mon thru Sun 6 am -midnight. A -Mon thru Sun midnight -6 am. 1 min 30 sec 1 min 30 see 1 tl.._.-._ U ti._._... _ U ti..._... -_ U 30 U U..._._., U..._....._ ti..._._.._.._ ti..._.._.._ ti._ ti..._ tl..._ ti ti.._.._.._, ti. _ Class Class Clans Class AA A AA A 8 ti..._.,.._ tl..._..._ tí..._..._ /30 seconds -75% of applicable 1 -minute rate. 10 seconda --50% of applicable 1 -minute rate. 10 -second announcements may not be combined with other announcements for frequency. 8. PROGRAM 55 min 1 z z 26 z x z 104 z x z z 195 AA 1/2 hr min SS min A 1/2 hr 25 min T Newscasts: 5 minutes every hour at :60. NEWSCASTS Class Class Class Class AA A AA A Len than 5 ti ti ti WVNJ WVNJ-FM 1961 CITY OF LICENSE NEWARK, N. J. MpVil I IR/ Representatives. Inc. Media Code (This is a duplicate of the listing appearing under Newark. N. J.) Newark. Broadcasting Corp Broad St.. Newark, N. J Phone Send copy and instructions to Don Corr, Traffic Manager, WVNJ. {Vest Mt. Pleasant Ave. & Route 10, Livingston, N, J Sales Office: 510 Madison Ave., New York. N. Y Phone WVNJ: Programmed for young adults and adulte. MUSIC: uninterrupted, 87% albums: 82% general popular, featuring standards, ehowtunes, film music. middle-of-the-road music, 5% classical, opera and symphony. NEWS 10%: local, national, international. World wide audio news service 5 min on hour, additional 5 min on half hour during drive time periods, M -F, includes sports and weather. SPORTS: playby-play football. TALK: 1%: community interest program on Sun. COMMERCIAL POLICY: 15 minutes per hour. Contact Representative for further details. Recd 8/11/67. (This listing continued on next page) 620 Spot Rodio Stations November 1, 1968

108 New York City- W V NJ, W V N J-FM-Continued General Manager-Milton L. Lubow. Program Manager-Stephen Van Gluck. Chief Engineer-Peter Testan. H -R Representatives, Inc w.; 620 Ice. Directional-separate patterns day and night. Operating schedule: 5:30-1 am. EST. FM -ERP w.(horiz.), 16,000 w. (vert.); mc. Antenna ht.: 666 ft. above average terrain. 15/0 time only. General: 2a, 3a, 3b, 3d, 4a, 5, 6a, 7b. 3. Rate Protection: 10e, 12e, 14e. Basic Rates: 20b, 22a, 22b, 23a, 24c, 25a. Contracts: 40e. 41, 45, 48, 51b. Comb: Cont. Discounts: 60a, 801. Cancellation: 70a, 70e. 72, 73a, 73b. Prod. Services: 82. No. 27 Eff 9/29/68-Rec'd 6/27/88. AAA-Mon thru Sat 3-7 pm. AA-Mon Obru Sat 6-10 am. A-Mon thru Sat 10 am -3 pm; Sun 7 am -S pm. B-Daily 8 pm -1 am. 1 -MINUTE I ti 6 ti 12 ti 18 tl 24 ti 30 t1 36 ti AAA..._ AA A B SECONDS AAA AA A B _.. 10 see: 60% of 1 -min. Rotated equally within time period. Par wk 20 Plan (4AAA, 4AA, 8A, 4B) Plan (6AAA, 6AA, 12A, 6B) Plan (SAAA, 8AA, 16A, SB).._.._.._..-._._ sec: 80% of 1 -min. 10 sec; 60% of 1 -min. 5 -MINUTE NEWSCASTS (1.30ItI commercial 6 at2titime) I 18ti ti AAA AA A B Rateho'der: per wk. CONSECUTIVE WEEK 26 wk -5% 52 wk -10% WWRL 1926 Independent Negro IDO A Sonderling Station Madia Code WWItL. Inc., th wt., Woodside, N. Y Phone WWRL: Programmed for Negro listener. ENTERTAINMENT 6 am -10 pm employing air personalities, audience telephone participation and rhythm and blues music. 10 pm -12M air personalities and gospel music. NEWS: 5 min at :40 past hour, 2 min at :20 past hour. National, international, local area and community news. 8 man news department. SPORTS: scores at :45. Editorialize 8 times dally and participate in fund drives for community activities, boys clubs, little leagues. Community events featured 12 times daily. Air personalities available for remote pickups at atore openings. Contact Representative for further details. Rec'd 5/27/68. President-Egmont Sonderling. Exec. Vice-Pres. & Gen'1 Mgr.-Mark Olds. Vice President Sales-Arthur Harrison. Bernard Howard Co.. Inc. 5,000 w.; 1600 kc. Directional. Separate patterns day and night. Operating schedule: 24 hours daily. EST. 15/0 time only. General: la, 2a, 2b, 3a, 3b, 3c, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10b, 12b, 13b, 14b, 15a, 15e. Basic Rates: 20b. 21d, 22a, 23a, 24b, 25c, 27, 28a, 29a. Contracts: 40a, 41, 49a, 46, 51c. Comb.; Cont. Discounts: 60b, 61a, 62d. Cancellation: 70a, 70c, 71a, 72. In the event of revision of station rates, any continuous. week to week broadcasts under the adrer- User's contract may be extended at the rates and discounts herein shown without penalty of short rate or loss of discounts on previous broadcasts for a period of not more than 26 weeks from the effective date of such revision. Length of commercial copy: 5 min..._.._._._... 1:15 1/2 hr_._.._._..-..._ 4:15 1/4 hr..._.._.._ 3:15 1 hz_....._..._. 7:15 All products and/or services and the advertising continuity thereof are subject to WWRL acceptance before broadcast. No. 25 Eff 10/1/68-Rec'd 9/23/68. AA-Man thru Fri 6-10 am & 3-7 pm. A-Mon obru Fri 10 am -3 pm & 7-9 pm; Sat 8 am - 2 pm. B-Mon thru Fri 9 pm -midnight; Sat 6-8 am &.a. pm -midnight; Sun all day. 1 WEEK 1 ti 6t1 12 ti 18tí 24tl36ti 1 min sec sec min sec sec min sec sec WEEKS 1 min sec see sec min 30 sec B CLASS 1 min see sec WEEKS 10 sec min. 80 see mta..._... _ sec ace..._... _..._ min 30 sea sec.... _..._ WEEKS 1 min sec sec min sec sec mie_._.._ sec sec WEEKS 1 min sec sec..._ min sec sea min sec... _..._.._ nee Minutes and 30 seconda only combinable for package frequency. Rateholder: minimum 6 1 -min spots AA, A or B classification only. ALL. NIGHT PACKAGE ßt1 12t1 18tí min Non combinable with other Packages. STATIONS AND GROUPS IN NEW YORK URBAN AREA Greater New York Radio Group Comprised of: WFAS-White Plains, WGSM-Huntington, N. Y. L. I., N. Y. WGBB-Freeport-Hemp- WCTC-New Brunswick. stead, L. I.. N. Y. N. J. Madia Cade Business office-suite 512, 509 Madison Ave., New York, N. Y Phone Director of Sales-Mike Nichter. Edward Petry & Co., Inc. 15/0. 5. GENERAL RATE POLICY No. 1 EH 5/16/68-Rec'd 4/30/68. Commercials on FM stations are simulcast. AA-Mon thru Sat 6-10 am & 3-7 pm. A-Mon thru Sat 10 am -3 pm. B-All othr times. 6t1 12 t1 18 ti 24 ti mie.._.._.._..._._.._._..._ _, 30 see......_......_._._ sea.._...._ ,. 1 mia.._._._..-_ sea._..._...-._.._._ aec..._..._....._ I min30 see 10 see 12 ti (5AA, 4A, 3B) ti (8AA. 6A, 4B) _..._..._ ti (10AA, SA, 6B) SATURATION PLAN spots 6-10 am Mon thru Sat. spots 10 am -noon Mon thru Sat. spots noon -3 pm Mon thru Sat. spots 3-7 pm Mon thru Sat. spots 7 pm -midnight Mon thru Sat. soots 10 am -midnight Sat. spots noon -8 pm Sun. I min30 see 10see 42 ti..._..._ ti WEEKEND PLAN-BTA 7 pm -Sun midnight) PER WKNDFrl 20 ti 30tí 1 min min News, Sports & Features --1-1/2z applicable 1 -min. 3 -min Headlines, Weather & Features -1-1/4x applicable 1 -min. Masla New York Suburban Plan lack Masla & Company, Inc. Comprised of: WHLI-Hempstead, N. Y. WVOX-New Rochelle, WOLI-Babylon, N. Y. N. Y. WPAC-Patchogue. N. Y. WVIP-Mount Kisco, WHRF-Riverhead, N. Y. N. Y. WSTC-Stamford, Cana Media Code Business Office-Jack Meals & Co., Inc., 575 Madison Ave., New York, N. Y Phone Vice-President-Allan S. Klamer. Jack Mesta & Co., Inc. 15%. General: lb, 2a, 3a, 3d, 4a, 5, 6e, 7a. Rate Protection: 10b, 11b, 12b, 13b, 14b. Beale Rates: 20a, 21a. 22a, 23a, 24a, 25a, 27, 28a, 29a, 29b, 30, 32b, 33b. Contracts: 40a, 41, 42a, 42c, 43, 44a, 45, 46, 47a, 50, 51a. Comb.; Cont. Dlsooums: 60a, 60e, 60d, 60e, 601, 61c. Cancellation: 70a, 70e, 71a, 72, 73a. Eft 5/16/68-Reed 6/17/68. AA-Mon thru Fri 6-10 am & 3-7 pm; Sat & Sun ell day. A-Mon thru Fri 10 am -3 pm. Phase 1-WHLI, WVON, WVIP. WSTC. Phase 2-WGLI, WPAC, WIMP. 1 WEEK PER W1K, EA: 6t Phase Phase 2..._....._ Phase 1 & 2 combined WEEKS Phase 1 Phase 1 & 2 combined WEEKS Phase 2. Phase 1 & 2 combined.._..._._ 1 WEEK Phase 1..._..._....._ Phase 2 _.._.._ WEEKS Phase Phase Phase 1 & 2 combined..._ WEEKS Phase Phase 2 _ Phase 1-WHLI, WVOX, WVIP. WSTC. Phase 2-WGLI, WPAC, WHRF. 1 -MINUTE SMART BUY PLANS -Phase- PER WK, EA: I 2 (t) Plan 1-12 ti ('5 ti, t7 ti) Plan 2-18 ti ('8 ti, 710 ti)..._._.._ Plan 3-24 ti ('12 ti, 1'12 ti) (') Mon thru Fri 6-10 am or 3-7 pm. (t) Mon thru Fri 10 am -3 pm; Sat & Sun all day. (5) Phase 1 & 2 combined. 1-MLNUTE SUBURBAN WEEKEND PLANS 8 pm thru Sun 11 Pm) PER W K, EA. ti 16 ti 24 ti l'hase 1 _...-._.._ Phase 2 _..._._..._ Phase 1 & 2 combined r PROGRAM 5 min: 1-1/2 z applicable 1 -min. WALK PATCHOGUE, N. Y. See listing under Patchogue, N. Y. WALK -FM WBAB 1957 NEW YORK W B A B -FM 1958 BABYLON 0 F',MO Media Code Babylon-Byshore Broadcasting Corp., Route Babylon. Long Island. N. Y Phone : New York-Phone WBAB: Programmed for adults. MUSIC: primarily middle-of-the-road with air personalities. 75% music. 25% news. NEWS: UPI audio world wide news. Two 1 hour newscasts, sports feature and weather reports 7-8 am & 4-5 pm. Network 5 min news programs on half hour 7:30 am -9:30 pm. Network variety show 10:05-11 am, M -F. SPORTS: college and high school live play-by-play. WBAB- FM: Simulcast except 8 pm -12M. Music programmed for teens and young adults. Contact Representative for further details. Reed 4/1/08. General Manager-Muriel Matthews. Vice -President Sales-Harry Greenberg. Program Director-Tony James. Gill -Perna. Inc. 1,000 w. days; 1440 Ice. Non directional. Operating schedule: 5:30 am -local sunset FM FACILITIES ERP 700 w.; mc Antenna ht.: 175 ft. above average terrain. Operating schedule: 5:30 am -midnight. 15/0 net time only. General: la, 2a. 3a, 3b, 4a. 4d, 5, 6a, 71). 8. Rate Protection: 10b, 11b, 12b. Basic Rates: 20a, 22a, 23a. 25a, 26, 28a, 29a. Contracts: 40c, 45, 46, 47a, 48. Comb.; Cont. Discounts: 60a, 60c, 60k, 61a, 61b. 62b, 62e. Cancellation: 70a. 70e. 71a, 73a. Affiliated with American Entertainment Network. Rates effective September 1, Rates received August Class AA -6:00-9:30 am and 3:00-7:00 pm Mon thru Sat. Class A-All other times. 1 min 30 sec 10 sec 1... _ I1..._..._... _..._..._ ti..._._ U....._._.._ ti.._..._._..._ ti U _.._ ti..._._.-_ _..._ ti_ U..._ All announcements may be frequency. WEEKLY DISCOUNT PLANS 12 tl_._._.. 18 ti 109, 518- combined for maximum ti ü..._.._.._.._ t1_..._.._..._.._ ti seconds -75% of applicable 1 -minute rate. 10 -seconda -50% of applicable 1 -minute rate. WCTC WCTC-FM NEW BRUNSWICK, N. J. See listing under New Brunswick, N. J. WFAS WFAS-FM 1932 WHITE PLAINS Media Code Division of Courtland Broadcasting Corp., Box 551, White Plains, N. Y Phone Pres. & Gent Mgr.-James D. noose, Jr. General Sales Manager-Thomas R. Winters. National Sales Manager-Michael Nichter. Edward Petry & Co., Inc. New York, Pennsylvania-Regional Rep Corp. 1,000 w. days; 250 w. nights; 1230 kc. Operating schedule: 24 hours daily. EST. FM FACILITIES ERP w.; mc. 15/0. 15th of following month. 7b,8. ea, General: la, 2a, 3a, 3dß 4a, 4d Rate Protection: '10b, 11b, 12b, 13b, 14b. Basic Rates: 20a. 21b, 22a. 23a, 24a, 25a, 28c, 29a, 30, 32b, 33b. Contracts: 40e, 41, 42a, 43, 44a. 45, 46, 47a, s. Comb.; Cont. Discounts: 60b, 60e, 61b, 62d. Cancellation: 70a, 70c, 71a, 72, 73b. (This listing continued on next page) November 1, 1968 Spot Radio Stations 621

109 ti NEW YORK New York Urban Area - W F A S, W F A S -FM -Continued (1 Provided that advertising equalling the weekly dollar equivalent of 3 Class B announcements is actually running at time of effective date of Increase. Member: Greater New York Radio Group. No. 2A Rev 6/24/88 -Reed 6/28/88. AA -Mon thru Sat 6-10 am & 3-7 pm. A -Mon thru Sat 10 am -3 pm. B -All other times. 1 6ti 12ti ti 1 min /30 sec ID'a..._.._..._ ti 6 tl ti mitt /30 sec ID's min..._ /30 sec ID's Minutes, 20/30 seconds and ID's may be combined tu earn frequency. TOTAL AUDIENCE PLANS 12 Plan (5AA, 4A, 3B) Plan (OAA, 6A, 4B) Plan (10AA, 8A, 6B) 432 SATURATION PLANS -Per wk - 42 ti 21 ti Mon thru Sat 6-10 am 6 3 Mon thru Sat 10 am -Noon. 6 3 Mon thru Sat Noon -3 pm 6 3 Mon thru Sat 3-7 pm 6 3 Mon thru Sat 7 pm -Midnight. 6 3 Saturday 10 am -Midnight. 8 3 Sunday Noon -8 pm min 20/30 10 see 42 spots, ea spots, ea WEEKEND PLAN (7 pm Fri; all day Sat & Sun) 10 Plan Plan IO. SPECIAL FEATURES NEWSCASTS AA A B x z x Westchester Bulletin Board at :15, News Headlines at :30-applicable 1 -min rate plus Programs and spots may be combined to earn frequency on spots only. IF YOU WANT TO SELL THE WORLD'S RICHEST ISLAND......You've got to sell long Island's Suffolk County and W61.I is Suffolk County's Most Listened To Station Five of New York City's leading stations lose up to 70% of their audience in Suftolk. Suffolk, with over 1,000,000 people is the Nation's fastest growing county and with an annual retail sales figure of $1,572,143,0000 is an important part of SUBURBATROPOLIS. W G L I Babylon, N.Y. Martin F. Beck, President Represented Nationally by: MJack Masla & Company, Inc. *Among all Long Island stations *Pulse Circulation Interviews Conducted During 1967 **Sales Management WGBB 1421 FREEPORT A Susquehanna Station R AlB A Lang Island Network Station Media Code Nassau Radio Corp., Broadcast Plaza, Box 130, Merrick, N. Y Phone New York City , Nassau Vice -President-Arthur W. Carlson. General Manager -William A. Musser. National Sales Manager -Mike Nichter. Edward l'etry & Co.. Inc. Greater New York Radio Sales: See Rep. & 5/O pages w. days: 250 w. nights; 1240 kc. Operating schedule: am. EST. 15% on station time only. NAB Radio Iode Advertising Standards apply. General: la. la. 2b. 3a, 3b, 3d, 4a. 4d, 5, 6a, 8. Rate Protection: lob. 11b, 12h, 13b. 14b, 15a. Basie hates: 20a, 21h, 21d, 22a, 22b, 24a, 24c, 25a, 27, b, 32b. 33c. Contracts: 40a, 41, 42a. 92d, 44b, 45, 48, 47a, e. Comb.; Cont. Discounts: 60b, f. 601, 61c, 62b. Cancellation: 70a, 70c, 71a, 72, 73b. Prod. Services: 80, In combination with WGSM, WOSM-FM. Huntington. See rates below. Member: Greater New York Radio Group. No. 7A Eff 5/16/68 -Reed 5/29/88. AA -Mon thru Sat 6-10 am & 3-7 pm. A -Mon thru Sat 10 am -3 pm. B -All other times. 6tí 12 ti 18 ti ti 1 min _._ 30 sec _._.. 10 sec _.. 1 min sec sec min sec 10 sec SATURATION PLAN NO. 1 spots 8-10 am Mon thru Sat. spots 3-7 pm Mon thru Sat. spots 7-10 pm Mon thru Sat. spots 10 am -3 pm Sat. spots noon -7 pm Sun min, ea min, ea 28 SATURATION PLAN NO. 2 spots 6-10 am Mon thru Sat. spots 10 am -noon Mon thru Sat. spots noon -3 pm Mon thru Sat. spots 3-7 pm Mon thru Sat. spots 7 pm -midnight Mon thru Sat. spots 10 am -3 pm Sat. spots noon -7 pm Sun min, ea min, ea min News, Sports, Features -1-1/2x applicable 1 -min. 3 -min Headlines, Weather, Features -1-1/2x applicable 1 -min. LONG ISLAND AT NIGHT PER W K; (Daily 8 pm t ) min ti tl 15 ti 12 20/30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. WOBB/WGSM COMBINATION RATES No. 7 EH 5/16/68-Itec'd 9/26/68. AA -Mon thru Sat 6-10 am & 3-7 pm. A -Mon thru Sat 10 am -3 pm. B -All other times. Bti 12 ti 18t1 24 ti 30 tl 1 min _..._ 30 see..._ sec _.. 1 min...._..._.._ sec 10 sec min sec 10 sec SATURATION PLAN NO. 1 6 spots 6-10 am Mon thru Sat. 8 spots 3-7 pm Mon thru Sat. 4 spots 7-10 pm Mon thru Sat. 4 spots 10 am -3 pm Sat. 4 spots noon -7 pm Sun min, ea min, ea 34 SATURATION PLAN NO. 2 8 spots 6-10 am Mon thru Sat. 6 spots 10 am -noon Mon thru Sat. 6 spots noon -3 pm Mon thru Sat. 6 spots 3-7 pm Mon thru Sat. 6 spots 7 pm -midnight Mon thru Sat. 6 spots 10 am -3 pm Sat. 8 spots noon -7 pm Sun min. ea min. ea sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 5 -min News, Sports, Features -1-1/2z applicable 1 -min. 3 -min Headlines, Weather, Features -1-1/4x applicable 1 -min. WGLI 1958 BABYLON Media Code WGLI, Inc., a division of Beck -Ross Communications, Inc., 1290 I'eeonic Ave., Babylon, L. I., N. Y Phone New York phone Pres. & Gen'l Mgr. -Martin F. Beck. Vice-Pres. & Sta. Mgr. -Richard E. Logan. Program Director -Gordon E. Baker. Jack Mania & Co- lue. New England -Bill Creed Associates, Inc w. day; 1,000 w. night; 1290 ke. Directional. Operating schedule: 24 hours daily. EST. 15%: no cuh discount. 5. GENERAL ADVERTISING Sea coded regulations General: la. 2a. 3a. 4a. 5, 6a. Rate Protection: 10a, 11a, 12a, 13a, 14a, 16. Basic Rates: 20a, 21h, 21d. 22h, a, 27, 28e 29a, 33a. Contracts: 40a. 41, 44b, 46, 47a, 49, 51c. Comb.: Cont. Discounts: 60b. 60d, 80f, 601, 61a, 62d. Cancellation: 70a. 70c. 71a, 72, 73b. Prod. Services: Member: Masla New York Suburban Plan. No. 12 ER 7/1/68-Rec'd 5/31/68. AA -Mon thru Sat 6-10 am & 3-7 pm. A -Mon thru Sat 10 am -3 pm; Sun 6 am -7 pm. B -Daily 7 pm -midnight. I MIN: Ix 26x 52x 104x 260x 520x AA A B ti 18 ti 24 ti 36 ti AA A B TOTAL AUDIENCE PLANS PLAN I (1/3 AA, 1/3 A 1/3 B) Per wk PLAN II (1/2 AA, 1/2 B, and/or Sat & Sun all day) Per wk THE DIAMOND MINE (Daily midnight -6 am) Per wk 8. PROGRAM 6 t1 12 ti 24 t1 48 ti AA: Ix 26x 52x 104x 260x 512x 1/2 hr /4 hr min min A: 1/2 hr /4 hr min min B: 1/2 hr /4 hr min min WGSM WGSM-FM HUNTINGTON R A B A Long Island Network Station Media Code WGSM, Inc., 379 New York Ave., Huntington, N. Y Phone WGSM: Programming adult general. MUSIC: middle-of-the-road, general popular, 50%; standards, 50%. NEWS: 5 min at :55, 2 min at half hour, 15 min at 7:15 am and 5:45 pm. Operates with seven newsmen, fifty stringers, one mobile unit, one fixed wing aircraft, six meteorologists feature this specific area's weather. National, international, regional and local editorials. Daily features: this specific area's fishing, boating, theatre, sporta, gardening, golf, pet news and road conditions. SPORTS: high school and college football, daily sportscast 5:15 Representative for further details. Recd pm/68. Contact President -Peter A. Border. General Manager -Richard J. Scholem. Edward Petry & Co., Inc. Greater New York Radio Sales: See Rep. & 5/O pages. 8. FACILITIES w. days (1,000 w, critical hours); 740 kc. Directional. Operating schedule: Sunrise -local sunset. EST. FM -ERP 1,000 w.; 94.3 mc. Operating schedule: 6 am -7 pm. Antenna ht.: 120 ft. above average terrain. 15% on station time only. General: la. 2a. 3a. 4a, 4d, 5, 6a, 8. Rate Protection: 15h. Basic Rates: 20a, 22b, 23a. 29a. Contracts: 40a, 45, 46. Comb.: Cont. Discounts: 60a. Cancellation: 70a, 70c, 71a. In combination with WOBB, Freeport, N. Y. Bee that listing for rates. Member: Greater New York Radio Group. No. 7 ER 5/16/68 -Reed 4/26/69. AA -Mon thru Sat 6-10 am & 3-7 pm. A -Mon thru Sat 10 am -3 pm. B -All other times. 6ti 12tí 18 ti 24ti 30 ti 1 min sec sec min sec sec min sec sec SATURATION PLAN NO. 1 6 spots 6-10 am Mon thru Sat. 6 spots 3-7 pm Mon thru Sat. 4 spots 7-10 pm Mon thru Sat. 4 spots 10 am -3 pm Sat. 4 spots noon -7 pm Sun min, ea min, ea SATURATION PLAN NO. 2 6 spots 6-10 am Mon thru Sat. 6 spots 10 am -noon Mon thru Sat. 6 spots noon -3 pm Mon thru Sat. 6 spots 3-7 pm Mon thru Sat. 6 spots 7 pm -midnight Mon thru Sat. 6 spots 10 am -3 pm Sat. 6 spots noon -7 pm Sun min, ea min, ea min News, Sports, Features -l -1/2x applicable 1 -min. 3 -min Headlines, Weather, Features -1-1/4x applicable 1 -min. WHBI (FM) 1962 NEWARK, N. J. Media Code Cosmopolitan Broadcasting Corp., 80 Riverside Dr., New York, N. Y Phone WHBI (FM): Programmed primarily for mineelty groups. English language schedule includes: jazz, rock and roll, Latin, night club remotes, interview shows, and churches. Foreign language 50%, English 50%. Programmed for Italian, Negro, Irish, Greek, Hungarian. Polish, Slovakian, Norwegian, Albanian, Lithuanian. Portuguese, Ukrainian, Bulgarian, Armenian, Roumanian, Arabic, Brazilian, Yugoslavian: also Spanish for residents from Puerto Rico, Argentina, and Uruguay. Soccer and racing results. Reed 9/30/68. President -Donald J. Lewis. Assistant Program Director -Sandra Darla. ERP 20,000 w.; mc. 15/0 time only. 5. GENERAL ADVERTISING Bee ended regulations General: 3a, 4a, 6a, 7a. Basic Rates: 22a. Contracts: 40a. Eft 9/1/68 -Reed 7/29/ min adjacent to station breaks PARTICIPATING PROGRAMS Dick Ricardo Sugar Show -9 pm -midnight. I ti 6 ti 12 ti min Ray Wilson Show -Mon thru Fri midnight -I am. 1 min sec: 75% of 1 -min. (New York Urban Area continued on next page) IMPORTANCE OF MEDIA - ADVERTISER COOPERATION... as an inescapable matter of policy has come about through the realization that such a program is as good business for media as it is for advertisers... and that a sound program of advertiser relations is an operating necessity. GiOD-3/3 622 Spot Radio Stations November 1, 1968

110 New York Urban Area -Continued WHLI HEMPSTEAD Media Code FM Broadcasting Corp., WHLI Bldg., 384 Clinton St., Hempstead, N. Y Phones: Hempstead : New York City Other office: 575 Lexington Ave.. New York City General Manager -Paul Godofsb. Sales Manager -Joseph A. Lenn. Jack Maela & Co., Inc. New England -Bill Creed Associates, Inc w. days; 1100 kc. Directional. Operating schedule: Sunrise -local sunset. EST. 15/0 net Urne; monthly. 5. GENERAL ADVERTISING See saisi regulations General: lb, 2a, 2b, 3a, 3b, 3c, 3d, 4e, 4d, 5. Ob. 7b, 8. Bate Protection: lob, 11b, 13b, 14b, 15e, 15b, 16. Beale hates: 20b, 21a, 21b, 21e, 21d, 22a, 22b. 23e. 23b. 24b, 24e. 25a, 26, 27, 28a, 29a. Contracts: 40e. 41, 44a, 44b. 45, 96, 47e, , a, 51b, 51c. Comb.; Cont. Discounts: 60e. 60g, 601, 61e, 62a, 62d. Cancellation: 70b. 71a, 72, 73a, 73b. For time and announcement charges after sunset see WHLI-FM listing. Sunday time only, 15% additional. AM program may be duplicated over FM. Member: Maela New York Suburban Plan. No. 11 Eff 1/1/68 -Reed 12/21/67. AA -Mon thru Fri sign -on -10 am & 3 pm -sign-off; Sat & Sun all day. A -All other times. Ix 26x 52x 104x 1 min sec min nec x x x (Spots Rotated) I ti 6 ti ti SO ti 1 min sec min sec wm long island's most listened to station!* Is That Important To You? Compare Food Sales NASSAU COUNTY: $862,857,000 PHILADELPHIA: X610,023,000 The Big Local Voice in SU BUR BAT RO FOL IS WHLI Hempstead, N.Y. Paul Gadofsky: Pres. & Gen. Mgr. Joseph A. Lenn: Exec. Vice-Pres Sales New Eng. Rep: Bill Creed Assoc. National Rep: M Jack Maela & Co Among stations located on Long Island Pulse Circulation Interviewing Conducted during 1967 "the voice of Ion island..." G og am 98.3fm FIFTY/FIFTY PLAN (50% AA -50% A) lx 26x 52x 104x 156x 260x 512x 1 min.... _ ace FIFTY/FIFTY PACKAGE A) (SItiA6ti012ti 18 ti 24 ti 30 ti 1 min sec sec: 50% of 1 -min. 8. PROGRAM I ti 3 ti 4 ti 5 ti 6 tl 7 t1 1 hr /2 hr /4 hr min hr /2 hr /4 hr min CONSECUTIVE WEEK 13 wk -5% 28 wk -10% 39 wk -15% 52 wk -20% 5 MINUTES I ti 3t1 4t1 3 ti 6 ti 7t1 AA A (CR) W H L I -FM HEMPSTEAD Media Code FM Broadcasting Corp., 384 Clinton St., Hempstead. N. Y Phones: Hempstead ; New York CV" General Manager -Paul Godofab. Sales Manager -Joseph A. Lean. S. FACILITIES ERP 3,000 w.; 98.3 mc. Operating schedule: 6:30 am -11:00 pm. EST. Antenna ht ft. above average terrain. 15/0 net time; 10 days. See WHLI listing for coded regulation/. Sunday time only. 15% additional charge. Length of commercial copy: 5 minutes..._._ 1:15 25 minutes._ :00 10 minutes... 2:00 30 minutes..._._. 4:15 15 minutes._..._... 3:00 55 minutee..._..._..- 6:00 (1 Maximum opening commercial: 20 monde for 5 -minute program: no middle commercial permitted. Rates effective March 15, (Card No. 2.) Rates received April 4, (1 minute transcribed or 125 words live) 1 ti ti..._._.._ tl ti (30 seconds transcribed or 80 words live) I ti ti 6.5t Inn ti ti..._.._..._ PROGRAM 55 1/2 1/ min. min hr hr min news 1 ti ti ti ti ti tl (1 Rates apply only to programs not duplicated on WHLI-AM. Consecutive Weeks Discount (5 minutes or more 13 wk 5% 59 wk 15% 26 wk 10% 52 wk 20% WJRZ 1928 NEWARK, N. J. Media Code WJRZ. Inc., 997 Hackensack Ave., Hackensack, N. J Phone New York Office: suite E. 49th St New York. N. Y Phone Other Office: Newark. N. J. Phone W.TRZ: Programmed for adult general interest. AIR PERSONALITIES handle all segments. MiT- SIC: country music programmed exclusively. SPORTS: play-by-play of major league baseball and spring training. Snorts scores, community events calendar hourly. Traffic news in morning and evening. NEWS: 5 min world. national and local news an hour and halt hour. 10 man news staff. UPI and AP news wires. Weather and time reports. Sun 7-10 am religious and public affairs programs. Contact Representative for further details. Recd 9/30/68. General Manager -Lazar Emanuel. Assistant Station Manager -Sy Levy. National Sales Manager -Arnold Raskin. Adam Young-VTM. Inc. Detroit -John C. Butler Co., Inc. Regional Reps Corp w.: 970 ke. Directional day and night. Operating schedule: 24 hours daily. EST. 15% on time charges only; no cash discount. S. GENERAL ADVERTISING See ended refutations General: la, 2a, la. 3d. 4a, 5, 6a. 7b, 8. Rate Protection: 10e, 11e. 12e. 13e, 14e, 16. Basic Rates: lob. 21b. 22a, 24e, 24c, 25e, , 28c, 29a, 29b, 31, 33a, Contracts: 40a, a, 44b. 47e, 51b. Comb.: Cont. Discounts: Bob, 60d, 60e. 60f d. Cancellation: 70a. 70d, 71a, 73a, 73b. Prod. Services: 81, 82. Affiliated with American Entertainment Network. No. 5 ER 1/1/68 -Reed 2/23/68. AA -Mon thru Sat 6-10 am & 4-8 pm. A -Mon thru Sat 10 am -4 pm; Sun 6 am -8 pm. B -Mon thru Sun 8 pm -1 am. C -Mon thru Sun 1-6 am. 8. SPOT ANNOUNCEMENTS MINUTE 1 AA A B C 6 ti ti ti tl.._ SECONDS 6 U..._ ti ll tl ID's: 50% of 1 -min. TOTAL AUDIENCE PENETRATION 12 t1 18t1 24 ti 36 ti 1 min sec Spots distributed over 7 day period, 6-1 am; 1/3 each AA, A. B. 8. PROGRAM I hr 1 ti 600 1/2 hr I/4 hr 5 min ti..._.._ Sunday am and B times only. 9. PARTICIPATING PROGRAMS Don McNeill Show -10:05-11 am Mon thru Teri. 5tí 10ti 15 ti 20t1 30 sec Local Newscasts -5 minutes or less at :60. includes 1 -minute or 30 -second spot plus open and close. American Entertainment Network Drop -Ina -at :30, all 30 -seconds. 1 min: 125% of applicable 1 -min. 30 sec: 110% of applicable 1 -min. CONSECUTIVE WEEK 26 wk -5% 52 wk -10% (D) WLIR(FM) GARDEN CITY See listing under Garden City, N. Y. WLIX (formerly WBIC) ISLIP 1959 STONE RMPRMMMNTATIVMMs1NC. Media Code Long Island Broadcasting Corp., 309 Monteuck Hwy.. Islip. L. I., N. Y Phone Phone (N. Y. City): WLIX: Programmed for adult general interest. Combined popular standard with current popular and varied music selections with an accent on news. MUSIC 85%: 90% current and standards. 10% serious musical selections. NEWS 15%: 10% local and regional news. 5% national end international. News broadcast every half hour between 6 am á 9 am and 3 pm & 6:30 pm. All other times hourly. Full 10 min newscasts and commentary appear at both 7 am & 8 am. Public service intermittently throughout day. Sun 6-9:30 am, religious and talk features with music. Contact Representative for further details. Reed 2/28/68. President -Malcolm E. Smith, Jr. General Manager -Del Raffle. Stone Representatives, Inc. 250 w. days: 540 ke. Operating schedule: Sunrise -local sunset. EST. 15/0 time only. 5. GENERAL ADVERTISING See ceded regulations General: 3a. 3b. 4a, 5. 6a, 7a. Rate Protection: 12b. Basic Rates: 22a, 22b, 23a. Contracts: 40a. 46. Cancellation: 70a, Inc. lia, 73a. ER 12/1/67-Rec'd 12/5/67. AA -Mon thru Sat 6-10 am & 3-7 pm. A -All other times. Ix 52x 104x I56x 260x 312x 520x 1040x AA A t I2t1 18 ti 24tí 36 ti AA A /30 sec: 80% of earned 1 -min. A-10% discount. 10 sec: 550% of earned 1 -min. 8. PROGRAM I hr 1/2 hr 1/4 hr IO min S min AA A-10% discount. News --10 min Mon thru Fri 7-8 em. ea r._ 45 Party Line -Mon thru Fri 10:05-10:30 am. 1 min sec.._ _. 16 CONSECUTIVE WEEK DISCOUNT (2 min or more) 13 wk -3% 26 wk -5% 39 wk -7% 52 wk -10% WNJR NEWARK, N. J. A Rollins' Group Station Media Code Continental Broadcasting, Inc.. Box Newark. N. J Phones Newark : New York WNJR: Programmed for Negro listeners. MUSIC: popular, rhythm and blues, and gospel. AIR PERSONALITIES handle all segments. NEWS: 5 min on hour, 3 min on hail hour. community news NEW YORK features. Station participaba in community activities. Personalities appear at high schoola. churches. store openings, etc. Station daily salutes members of community who have distinguished themselves. Con- tact Representative for further details. Redd 5/27/68. Resident -O. Wayne Rollins. Director of Radio -R. Elliott. Station Manager -Wm. J. Gallagher, Jr. Rollins Broadcasting w.; 1430 kc. Directional -night only. Operating schedule: 24 hours daily. EST. 15%: no cash discount. 5. GENERAL ADVERTISING See eroded regulations General: le, 2b, la, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: 10b, 11b, 12b, 13b, 14b, 15b. Basle Rates: 20b, 22a, 29a. Contracts: 47e. Cancellation: 72. Prod. Services: 80, 81. Discounts payable as earned, but allowed currently o0 non -cancellable contracts. Member: Rollins Inc. ER 8/1/66-Rec'd 11/3/66. AAAA-6-9 am & 4-7 pm. AAA -9 am -4 pm. AA -7 pm -midnight..a -Midnight-6 am. S. SPOT ANNOUNCEMENTS AAAA PER W K : I ti 7 ti 14 ti 21 tl 28 ti wk._._ wk-.._ wk.._ wk._ AAA wk wk wk wk..._ wk AA wk wk wk wk wk A wk wk wk wk..._ /30 sec: 75% of I -min. 10 sec: 50% of 1 -min. 8. PROGRAM Ix 26x 52x I56x 3I2x 520x 1 hr /2 hr 1/4 hr min..._ min NEWS AND FEATURE PACKAGES PLAN 1 5 minutes. Billboard open and close -one minute commercial middle. Commercial time: 1-1/2 minutes I wk wits wks wit* PLAN 2 Includes 2 or 3 minute billboard open and close and 1-30 second middle, Commercial time 1 minute. 1 ti ti ti S (DI 1 tt 8 ti ti WPAC 1951 PATCHOGUE Media Code &JO Adams-Getschall Broadcasting. Inc., Box 717, Pennsylvania & Woodside Ave., Patchogue. N. Y Phone Pres. & Gen'l Mgr. -Lee Gilbert. Operations Manager -Pete Wank. Program Director -Bruce Kent. Jack Mania & Co.. Inc. 9. FACILITIES 10,000 w. non -directional, 5,000 w. 1 hour after sunrise and 1 hour before sunset; 1580 kc. Operating schedule: Stmrise-local sunset. EST. Simulcast dune, AM operational hours. For nonsimuleast faellities see WPAC-FM listing. 15% on time and talent: no cash discount. 5. GENERAL ADVERTISING See ended reeuletlens General: la, la, 4a. 4d, 5, fia, 7a, 8. Rate Protection: 10e. 11b, 12b, 13b, 14b. 1.5e. Basic Rates: 28h. 21b, 21d. 22a, 23a, 24a, 24b, 24c, 25a. 28, 28c, 29s. Contracts: 40a. 41, 42b, 44a, 45, 46, 47d, 51e. Comb. Cont. Discounts: 60g, 02h, ('ancelle Hnn : 70e. 70e. 71a. Affiliated with American Information Network. Member: Maela New York Suburban Plan. Sold in combination with WHRF, Riverhead. N. Y. EH 3/1/68-Rec'd 2/2/68. AA -Mon thru Fri 8-9 am & 3-7 pm. A -All other times. 1 ti 5 ti 10 ti 15 ti 20 ti 25 is 30 tl AA A , /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. (This listing continued on next page) November 1, 1968 Spot Radio Stations 623

111 NEW YORK New York Urban Area -W P A C-Cont'd WPAC/WHRF, RIVERHEAD COMBINATION AA A I /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 8. PROGRAM 5 min -1-1/2 z applicable 1 -min. Applies to individual and combination rates. 13 wk -5% 26 wk -10% 52 wk -15% W PAC -FM 1951 PATCHOGUE Media Code Adams-Getachall Broadcasting, Inc., Box 717, Pennsylvania & Woodside Ave., Patchogue, N. Y Phone Pres. & Gen'l Mgr. -Lee Gilbert.. Operations Manager -Pete Wank. Program Director -Bruce Kent. Jack Mash & Co., Inc. ERP w.: mc. Operating schedule: 8 am -midnight daily. EST. Simulcast operation with WPAC. 15%; no cash discount. 5. GENERAL ADVERTISING See ceded regulations General: la. 2a. 3a. 4a. 4c, 5. 6a, 7a. 8. Rate Protection: 15b. Basic Rates: 20a, 22a. 22b, 23a, 24b. 25a a. 29a. Contracts: 40a, 45, 46, 47a. 48. Comb.: Cont. Discounts: Bob. 60k, 61a, 62b. Cancellation: 70a. 70c. 71a. 73a. Sold in combination with WHRF-FM, Riverbeaa ER. Rec'd 6/28/67. 50% of AM/FM combined rate. WPAT WPAT-FM PATERSON,N. J. R A Media Code Division of Capital Cities Broadcasting Corp.. 12 W. 40th SL, New York, N. Y Phone Studios: Hepburn Rd. & Broad St.. Clifton, N. J. WPAT: Programmed for young adults and adults. MUSIC: 85% popular standards to jazz, show tunes to light classics, film music to folk, vocals and instrumentals, mixed, edited and blended on tape to achieve a distinctive sound. Music presented in uninterrupted 12 min programs daytime and 27 min programs nighttime. NEWS :15% 5 min on half hour, plus on hour in drivetime. 15 min commentary M -F at 6:30 am, 7:30 am and 8:30 am. Public service throughout day. Sun. 6-9 am religious and educational programs. COMMERCIAL POLICY: Maximum 13 commercials per hour regardless of length, 6 am -7 pm. Maximum 7 commercials per hour 7 pm -8 am. Contact Representative for further details. Rec'd 8/8/68. Vice -Prey. & Gen'l Mgr. -Lou Faust. General Sales Manager -Dirk Rakovan. Katz Radio, East. 5,000 w.; 930 ke. Directional -separate patterns' day and night. Operating schedule: 24 hours daily. EST. FM -ESP 12,500 w, (horiz.), 12,500 w, (vert.); 93.1 me. Antenna ht.: 870 ft. above average terrain. 15%; no cash discount. 5. GENERAL ADVERTISING Ses coded regulations General: lb, 2a, 2b, 3e, 3b, Sc, 3d. 4e, 4d, 5, 66, 7b. 8. Rate Protection: 10e, lie, 12e. 13e, 14e, 15c, 15d, 16. Basic Rates: 20a. 21a, 21b, 21d. 22e. 24e, 25a, 29e , 33b. Contracta: 40c, 41, 42b 42d, 43, 44b 46, 47a, 49, 51e. Comb.; Cont. Discounts: BOB, 60e, 60f, , 61c, 62b, 02d. Cancellation: 70e, 70c, 71a. 72, 736. Programming policy: Maximum 13 commercial units per hr. 20% surcharge required for all non -Integrated piggyback commercials. Affiliated with Katz Radio A.I.D. Plan. No. 22 Eff 11/1/87 -Reed 11/2/67. PM Drive -Mon thru Fri 3-7 pm. AM Drive -Mon thru Fri 6-10 am. AA -Mon thru Sun 7 pm -midnight. A -Mon thru Fri 10 am -3 pm; Sat & Sun 6 am - 7 pm. Midnight -6 am. Rates on request. All spots rotate within respective time classes. 1 UTE PM Dr AM Dr AA Fixed position $0 1 ti..._..._ (max. 1 Der day) (max. 2 per day)..._._ (max. 3 per day)....._.._ (max. 4 per day) (max. 5 per day)..._.._ A PACKAGE PLANK TOTAL AUDIENCE PLAN PLAN/DISTRIBUTION: PM Drive AM Drive AA A 1 14 PER DAY, MAX: 2tÌ Sti 4tÌ Sti Total MAN PLAN PLAN/DISTRIBUTION: PM Drive AM Drive AA A PER DAY, MAX: 2ti 3ti 4ti 5ti Total WOMAN PLAN PLAN/DISTRIBUTION: AM Drive AA A PER DAY, MAX: 2ti 3 t 4t1 6tí Total Packages not available at interim frequencies. Must be scheduled equally over at least 6 days per week. Not combinable with other plans. 30 sec or less: 80% of 1 -min. Not preemptlble. 10 sec: 60% of 1 -min. Preemptible. TEMPO -WITH JIM VAN SICKLE & GOODMAN ACE (Mon thru Fri 6:30-8:95 am. 7:30-7:45 am, 8:30-8:95 am) 1 -min participation -spot rate plus 5. Itl 5 t 10 ti min Rotating through 3 time periods. Both earn frequency discounts in combination with spots. 5 -MINUTE NEWSCASTS 1 ti S ti IO tl 13 tl 20 ti PM Drive AM Drive AA A Newscasts earn frequency discounts In combination with spots. CONSECUTIVE WEEK 13 wk -2-1/2% 26 wk -5% 39 wk -7-1/2% 52 wk -10% Does not apply to Package Plans. RATEHOLDER Minimum 3 spots per week. (D) WRNW (FM) 1960 MOUNT KISCO Media Code Tri -County Broadcasting Corp.. 78 Lexington Ave.. Mount Kisco, N. Y Phone WRNW (FM): Programmed for young suburban families. MUSIC: top 40. NEWS: 3 man department, mobile unit, live and tape, on hour and half hour, 6-10 am music, information. traffic, weather, sports, and features. 10 am -noon music and features. Noon -12:30 pm telephone conversation and discussion. 3-7 pm music, traffic, sports. stock report, and features. 7 pm -12M music and features. Features: bowling tips, young women and men programs, lost pets, horoscope. community bulletin board, cultural calendar. Editorials occasionally. Contact Representative for further details. Reed 3/14/68. Station Managers -Ed Johnson, Don Bayley. Sales Manager -Karl Lombardo. Grant Webb & Company, Inc. ERP 1,200 w.: me. Operating schedule: 6 am -midnight Mon thru Sun. EST. Antenna ht.: 450 ft. above 15% on time; no cash discount. terrain. 5. GENERAL ADVERTISING See coded insulations General: la, 2a, 3a, 4e, 4c,5, 6h, 7b, 8. Rate Protection: 10b, 116. Basic Rates: 24b, 26, 286. Contracts: 40a, 45, 46, 47a. Comb.: Cont. Discounts: 60k, 61a, 61b. 62b. Cancellation: 70a, 70c, 71e, 73a. Maximum length of copy -1 minute. Announamenta limited to 8 per hour. No. 2 Eff 11/1/67-Rec'd 11/8/67. AA -Mon thru Sat 6-10 am & 4-7 pm. A -Mon thru Sat 10 am -4 pm. B -Men thru Sat 7 pm -midnight; Sun all day. - Ix 26x 52x I04x 260x 520x AA A B /30 sec: 80% of 1 -min. 10 sec: 60% of 1 -min. 12 t1 18 tl 24 t1 30 t AA..._ A B TOTAL AUDIENCE PLANS 12 ti (5AA, 4A, 3B)..._..._..._....._._ ti (8AA, 8A, 4B)..._.._.._..._..._.._._.._._ 9 24 ti (10AA, 8A, 6B) _.._..._..._._.._._..._._._ ü (13ÁA, 10A, 7B)._-.._..._ ti (13AA, 12A, 9B)..._..._ WEEKLY 13 wks-5% 28 wks-10% 39 wks-15% 52 wks-20% WTH E 1949 MINEOLA Media Code Burnam Communications Corp., Roosevelt Field, Garden City, N. Y Phone Studio: 270 Community Dr., Manhassett. Phone WTIIE: MUSIC: country and western. NEWS: network every hour on hour. local news and features every hour on half hour. Contact Representative for further details. Recd 8/ 2/68. Vice -President -Hartley L. Samuels. Gen'l & Sales Mgr. -Carl J. Crawford. Program Manager -Don Karnes. Gill -Perna, Inc. 10,000 w. days; 1520 ko. Directional. Operating schedule: Sunrise -local sunset. EST. 15% on time one. 5. GENERAL ADVERTISING Sea ceded regulations General: la, 4a, 5, 6a, 7b. Rate Protection: lob, 11b, 12b, 13b, 14b, 15b. Basic Rates: 22h, 23a. Comb.; Cont. Discounts: 60h. Cancellation: 70a. Affiliated with American Information Network. Eff 5/1/68-Rec'd 8/2/68. AA -Mon thru Sat 6-9 am & 3-7 pm. A -All other times ROS. FIXED POSITION -AA ix 100x 200x 300 x 500x 750x min sec sec ROS t min 30 see 10 see 1 z x._..._..._..._..._..._..._ z z z x......_... _..._..._..._ x PROGRAM 5 min -150% of 1 -min. 1/9 hr /2 min features -150% of 30 see. Ray Heatherton Show -noon -1 pm, wkly.85. minimum. 13 wk WVIP WVIP-FM MOUNT KISCO Media Code V I P Broadcasting Corp., Box 608, 440 Lexington Ave., Mount Kisco, N. Y Phones Mount Kisco : Scarsdale WVIP: Adult programming, emphasis on suburban housewife and family. Limited personalities man news department. Private weather service, mobile unit, live and tape. MUSIC: 8-10 am middle-of-the-road, accent on personality, information, local sports, traffic. 10 em - noon, 1-5 pm general popular albums. Noon -1 pm all news, including features, interviews, analysis. 5 pm - 12M standards, showtunes, light classics. SPORTS: local play - by - play scholastic football, basketball. Features: lost pets, horoscopes, women's program M -F. Editorials occasionally. News specials, public affairs locally produced. Contact Representative for further details. Rec'd 8/14/67. Vice-Pres. & Gen'l Mgr. -Jean T. Ensign. Program Director -Ken Harris. Jack Meals & Co., Inc. 5,000 w. days: 1310 ke. Directional. Operating schedule: 6:00 am -local sunset. EST. FM FACILITIES ERP 300 w.; me. Operating schedule: 6:00 am -midnight. EST. Antenna ht.: 450 ft. above average terrain. 15% on time only; no cash discount. 5. GENERAL ADVERTISING See coded regulation, General: lb, 2a, 3d, 4a, 4c, 5, 6a. 7b. Rate Protection: 106. llb, 12h, 13b, 14h, 15a, 156. Basic Rates: 20a, 21a, 22b, 23a, 24a, 24b, 24e b, 29a, a. Contracts: 40a, 42b, 42d, 44a, 45, 46, , 51a, 51b, 51e. Comb.: Cont. Discounts: 60f, 62a. Cancellation: 70a, 70e, 71a. 72, 73b. Affiliated with American Information Network. Member: Marla New York Suburban Plan. Err 1/1/66-Rec'd 3/16/ SPOT ANNOUNCEMENTS Class AA -8:00-10:00 em; noon -1:00 pm; 3:00-6:00 pm Mon thru Sat. Class A -All other times. Less than 8 U ü..._....._._ , 12 ü ü..._.._.._....._ Less than 6 ti..._.._.._. 8 U..._..._..._ ti..._..._ ü..._..._.._._.._.._ /30 seconds -75% of applicable 1 -minute rate. ID'a-50% of applicable 1 -minute rate. CONSECUTIVE WEEK 13 wks 5% 52 wits % 26 wks 10% Discounts apply to announcements or program packages but may not be combined for frequency discount purposes. 8. PROGRAM 1 hr 1/2 hr 1/4 hr I U minutes -150% of applicable 1 -minute rate. SPECIAL NEWS RATES (3.5 minutes length) ea ea 6 ti _ ti..._..._ ti WVNJ NEWARK, N. J. See listing under Newark, N. J. WVOX NEW ROCHELLE See listing under New Rochelle, N. Y. W V O X -FM NEW ROCHELLE See listing under New Rochelle, N. Y. WVNJ-FM NIAGARA FALLS (2 AM; 1 FM) Ni County -Map Location B-5 See SRDS consumer market map and data et beginning WHLD IH0 Medie Code Earl C. Hull, Parkway Inn. Niagara Palls, N. Y Phone Studio: Parkway Inn, Niagara Palls, N. Y. Owner -Earl C. Hull. Sta. á Sales Mgr. -Edward P. Joseph. Gill -Perna. Inc w. days: 1270 ke. Directional. Operating schedule: 5:30 am -local sunset weekdays. 7:00 am -local sunset Sun. EST. 15/0 time only; 10 days. General: la. 2h, 3s, 3b, 4a. 4d, 5. 6a, la. Rate Protection: 10b, 116, 12b, 13h, e. 15h. Basic Rates: 20b, 22b, 23b, 24h, 25a, 28h, 28e, 29b4 30, 32a, 33d. Contracts: 40e. 91, e, , 47e, 48, 49, 51a. 51e. Comb.: Cont. Discounts: 60a, 60d, SOi, 61a, Sibs 62d. Cancellation: 70a. 70e, 71b, 72, 736. Member: Northeast Radio Network, Rates effective January 1, Rates received January 4, SPOT ANNOUNCEMENTS 1 min 30 sec 10 sec 1..._..._......_..._....._ _._..._._ tiü tl..._..._ _.._._.._..._ U._..._._ ü ti.._ _...-._ ü..._.._.._.._.._.._.._.._.._.._ t1..._..".._..._.._..._... -'_ min SO nee 10 see 10 ü..._ _._.._._.._.._..._ ti..._._..._.._._ _._.._ ü..._._...._..._ -..._ All plan announcements in all categories are combinable. 8. PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 6 min I ti _... _ U _-._ ü..._.._._..._ (118. (Niagara Falls continued on next Page) 624 Spot Radio Stations November 1, 1968

112 Niagara Falls -Continued W H L D -FM 1946 HERBERT E. GROSHIN & COMPANY Media Code Earl C. Hull, Parkway Inn, Ni Falb, N. Y Phone Owner -Earl C. Hull. Sta. & Sales Mgr. -Edward F. Joseph. Herbert E. (Hoskin & Co. S. FACILITIES w.; 98.5 mc. Operating schedule: 6:00 am -midnight. EST. Antenna ht.: 420 ft. above averago terrain. 15/0 net time only; payable when rendered. 5. GENERAL ADVERTISING Bee Boded regulations See WHLD listing for coded regulations. Member: Northeast Radio Network; The Gentle Group. Rates effective November 1, Rates received November ti ü._.._..._ ti _..._ ti._ tl _.._..._..._ ti.-_ ti PROGRAM 1/2 hr 5 min 1 ti ti...._....._ tt _ ti _._ tl..._..._._._._.._...._.._ ti (D) WJJL Media Code Niagara Frontier Broadcasting Corp.. Hotel Niagara. Niagara Nall,. N. Y Phone WJJL: Programmed for adulte. MUSIC: middle-of-the-road, ahowtunes. NEWS: emphasis on local news, supplemented with network news and UPI on each half hour. AIR PERSON- ALITIES 6-10 am am telephone call -in viewpoint show. 11 am -noon women's daily fashion, household tip and interview, 1-5:30 pm personality. SPORTS: daily 5 min reporte 7:55 am. noon & 5:45 pm aleo baseball and football on weekends. Mobile studios and helicopter broadcasts available for special events. Weekend music and personality beamed to college and high school students. Contact Representative for further details. Rec'd 11/20/67. Pres. & Gen'l Mgr. -Tom W. Talbot. National Sales Manager -Bill Schweitzer. Prog. & Music Dir. -Rick Bennett. New York -Roger Coleman. Inc. Chicago, Detroit -Burn-Smith Company w. days: 1440 ko. Operating schedule: 5:45 am to 9 pm weekdays; Sunday sign -on 7 am. 15/0: 10 days. General: lb. 2b, 3b, 4a, 5, 6a, 7a. Rate Protection: 10c, 11c, 12c, 13c, 14c, 15h. Basic Rates: 20b, 21b, 22a, 23a, 24b, 25e a, 29b, 32a. Contracts: 40a, 41, 42a, 44b. 45, 46, 4Ta, 48, a. Comb.: Cont. Discounts: 60b. 60e. 62d. Cancellation: 70a, 70e, 71a, 72, 73a. Affiliated with MBS Radio Network. WJJL and WBNY (FM) Buffalo. N. Y., purchases may be combined to obtain maximum discount. No. 8 Eft 12/1/07-Rec'd 1/2/68. Ix I3x 26x 52x 156x 312e 1 min /30 sec see ß08 9 ti 10 ti 20 tl 90 ti 1 wk wk wk wk PROGRAM 1 hr 1/2 hr 1/4 br 10 min 5 min lx 26x e NORTH SYRACUSE unondaga County -Map location D-6 See Syracuse (including East Syracuse, North Syracuse) NORWICH (1 AM; 1 FM) BTA Chenango County -Map Location E-7 (may be used within 10 days) EA: 10 ti 25 tl 35 ti 50 ti See SRDS consumer market map and data at begin- 1 min ning 30 sec PROGRAM WCHN WCHN-FM ix I3x 26x 52x 104x 156e 312x 624x 1/4 hr min min R A Capsule or Vignette type programs of 2 minutes or lesa over-all length, including commercial time, take Media Code Radio Norwich, Inc., 14 S. Broad St., Norwich, N. Y Phone Pres. & tlen't Mgr. -William J. Hell. Sales & Comm') Mgr. -Philip G. Pentold. Gill -Perna. Inc. S. FACILITIES 500 w. days: 970 kc. Operating schedule: 5:30 ans -local sunset. EST. FM FACILITIES ERP w.; 93.9 me. Antenna ht ft. above average terrain. 15% on time only; no cub discount. General: lb, 2a, 2b, 3a, 3d, 9a, 4d, 5, 6a, 7a, 8. Rate Protection: 10e, 11e, 12c, 13c, 14h, 15b. Basic Rates: lob, 21d, 22a, 22b, 23a. 24b, 25a, 26, 28b, 28c, 29a, 29b, 33h. Contracts: 90a. 41, 42a, 43, 44a, 45, 40, 47a, 48, 49, 51a. 51b. Comb.; Cont. Discounts: 60b, 60d, 60e. 60f, 60g, 60i, 61b, 82a. Cancellation: 70a, 70d, 71a, 72, 73a, 73b. Prod. Services: , 82. Member: Northeast Radio Network. FM operated In conjunction with AM until AM sign -off. Rates effective February 1, (Card No. 2.) Rates received January 27, Rev. (Ann.) recd May 1, ti. 13 ti. 52 ti. 156 U. 812 U. 1 minute seconds PROGRAM 1 hr. 1/2 hr. 1/4 hr. 1 time times times times times times times OGDENSBURG 10 min min St. Lawrence County -Map Location F-4 WSLB 1940 A Bingham Station Media Code Seaway Radio, Inc., Box 239, 2315 Knox St., Ogdensburg, N. Y Og 500. WSLB: General programming, middle -of -road until 6 pm. Rock and roll 6 pm -sign -off. Local farm news 6:35 am -M Sat. Network news on hour and half hour. Local news 7 am, 8 am, 12:15 pm, 5:30 pm. TALK: show M -F half hour a day. Women's show 10:15 am M -F. SPORTS: 5:05 M -F. Church services Sun 8 am -2 pm. Editorial 12:35 pm M -F. One local news man, 4 air personalities, woman's director. Remote broadcasts available. Taped interviews. Rec'd 7/12/67. President -George W. Bingham. General Manager -Donald Balico w. days, 250 w. nights; 1400 he. Operating schedule: 5:00 am -midnight Mon thru Sat: 8:00 am -8:00 pm. Sun. 15% on station time only: no cash discount. NAB Radio Code Advertising Standards apple. General: la. 2b, 3a. 4a, 4d, 5. 6a. 7b, 8. Rate Protection: 10d, 11d, 12d, 14d, 15c. Basic Rates: 20b, 22a, 25a. 26, 28e. Contracts: 40a, 41, 42a, 42c. 43, 48, 49, 51e. Comb.; Cont. Discounts: 60b, 62a. Cancellation: 71a. 72. Prod. Services: 81, 82. Programs and announcements may not be combined to earn lower rate, except 52 -weak contract program advertisers may buy announcements at package rates less 10%. No. 11 Eff 1/1/68-Rec'd 2/22/68. I min 30 see (') 1 e x x o x e e x x (') 20 sec or less. Time checks take 20 -sec rate. applicable 1 -minute spot rate plus talent charge. Programs and spots may be combined to earn lower rate. OLEAN (2 AM; 1 FM) Cattaraugus County -Map Location B-7 See SItDS consumer market map and data at beginning WHDL 1929 American Entertainment Ntwk Wort i'lort aassell Information Network Subscriber to the NAB Radio Cede Media Code WHDL, Inc., (affiliated with the Olean Times - Herald), 3219 W. State Rd., Olean. N. Y Phone Pres. & Gen 1 Mgr. -John R. Hensel. Asst. Sta. Mgr. & Prog. Dir. -Donald F. McLean. Sales Manager -Joseph K. Eade. Mort Bassett and Co. S. FACILITIES 1,000 w. days; 250 w. nights; 1450 kc. Operating schedule: 6:00 am -11:15 pm. EST. 15/0 time only. General: la, 2a, 2b, 3a, 3d, 4a, 4d, 5, 6a, 7b, 8. Rate Protection: lob, llb, 12b, 13b, 14b. Basic Rates: 20a, 20b, 2113, 22a, 23a, 24b, 24c, 25a, 28b 28c, 29a. Contracta: 40a, 42b, 44a, 44b, 45, 46, 48, 49, 51b. Comb.; Cont. Discounts: 60a, 61a. Cancellation: 70a, 70c, 710, 72, 73s. Prod. Servvices: 80, 82. Affiliated with American Entertainment Network. Affiliated with American Information Network. Member: Northeast Radio Network. No. 18 ER 1/1/67-Rec'd 11/1/ ti 18tí 24 t1 1 min /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. Minute and 30 -second spots may be combined in packages, 10 -second spots may not. No contesta in spot announcements. 8. PROGRAM 5 Min -1-1/2x 1 -min. W H D L -FM 1949 Media Code W. State Rd., Olean. N. Y Pros. & Gen') Mgr. -John B. Hensel. Mort Bassett and Co. ERP 43,000 w.: 95.7 me. Antenna ht ft. above average terrain. Operating schedule: 6:30 am -11:15 pm. 15% on time only: no cub discount. See WHDL listing for coded regulations. Member: Northeast Radio Network. Err 12/1/66 -Reed 12/7/66. 1 min 5 20/30 sec: 80% of 1 -tolu. 10 sec: 50% of 1 -min 1t( 6ti 12ti la ti min /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. Minute and 30 -second spots may be combined in packages, 10 -second spots may not. 8. PROGRAM 5 min -1-1/2x 1 -min. NEW YORK WMNS 1957 Media Code Radio Olean. Inc., 168-1/2 N. Union St., Olean. N. Y Phone WMNS: Programmed primarily for adults. Continuous record entertainment with controlled ratio general popular mutac, ahowtunes, standards, current hits. Audience participation contests: 5 min newscasts half hourly. 15 min extended news and sporta 8 am, noon, 5:30 pm or 4:15 pm. Hourly community notices. Weather every 15 min. AIR PERSON- ALITIES all segments. TALK casual, personality oriented. Live play-by-play regional sports. COM- MERCIAL POLICY: attention -getter leading, frequently taped, product protection. Sat 11 am -1 pm locally produced country music shows. Reed 8/2/67. Pres. & Geri l Mgr. -James C. Gleason. Program Director -Jack Gaeta. Sales Manager -William Button. Call station collect w. days; 1360 he. Operating schedule: 6 am -local sunset. DST. 15% on time only. 5. GENERAL ADVERTISING See ceded regulations General: la, 2a, 3d, 4a, 4d, 5. 6a, 7b, 8. Rate Protection: 10a, lia. I2e, 13a, 14a, 15b. Basic Rates: 20a, 21b. 22a. 24b, 25a, 28c, 29a. Contracts: 40a, 91, 42b, 44a, 45, a. Comb.: Cont. Discounts: 60a, 61e, 62d. Concellation: 70a, 70c, 71a, 72. Prod. Services: 82. Member: National AgRadjo Groups, Inc. ER 7/1/86 -Reed 8/1/66. /PROGRAM RATES ti. U. ti. U. U. ti. 1 hour , ,00 1/2 hour 1/4 hour..._ minutes , minutes minute words words MINUTE SATURATION RATES 10 ti ti._._ _ ti..._.._.._.._.._..._ [L.-_-._._._ ti ti._..._ ti tl seconds -70% of minute rate. 20 seconds -50% of minute rate. 30 seconds, each ONEIDA Madison County -Map Location E-6 WMCR 1956 R A B Media Code C & U Broadcasting Corp., Box 490. C & U Bldg., Genesee St.. Oneida, N. Y Phone WMCR: MUSIC: middle-of-the-road 6-9 am & noon - local sunset. Country and western 9 am -noon. NEWS: 5 min newscast on hour. UPI news service. Rec'd 2/19/68. Manager -William D. Viets w. days: 1800 he. Operating schedule: 6 am -local sunset. EST. 15%. All bills rendered monthly. 5. GENERAL ADVERTISING See ceded regulations General: la, 2b, la, 3d, 9a, 5, 6b, 7a, 8. Rate Protection: 15b. Basic Rates: 206, 21b, 21e, 22a, 22b, 23a, 24b, 24c, 25a, 28c, 29a. Contracts: 40a, 44a, 46, 470, 48, 51a, 51b. Comb.; Cont. Discounts: 60e, 60i, 61c, 62d. Cancellation: 70a, 70e, 71a, 73b. Prod. Services: Member: Northeast Radio Network. Err 1/1/68-Ree'd 2/19/68. le 26x 52x 104e 156x 260e 1 min sec tH 20 ti 30tí 1 min sec Within 7 consecutive days. November 1, 1968 Spot Radio Stations 625

113 NEW YORK OW EGO v.s s:r... ONEONTA Otsego County -Map Location F-6 WDOS R A,B An Ottaway Station Media Code Ottaway Stations, Inc., 104 Chestnut St., Oneonta. N. Y Phone WDOS: Programmed for general interest. AIR PERSONALITIES handle all segments. NEWS: 5 min every 30 min to 9 am, every hour to sign -off. 15 min at 7:30 am & 8 pm, 30 min at noon. Emphasis on local news coverage on each newscast. FARM: 10 min M -SAT. MUSIC: generally popular through day. TALK: editorials. telephone call -in M -F, women's show M -F with guests. SPORTS: live professional baseball. football, live local baseball, football, taped basketball. 15 min news M -Sat, four 3 min capsules in am. Contact Representative for further details. Recd 7/19/67. Vice -President--Chester S. Miller. General Manager -Al Sayers. Sales Manager -John L. Kuhn, Jr. Ottaway Advertising Sales. Call station collect w. days: 730 be. Operating schedule: Sunrise -local sunset. EST. 15%; no cash discount. General: la. 2a, 3a, 4a, 4d. 5, 6a, 7b. Rate Protection: 15e. Basic Rates: 20a, 22a. 22b. 23a, 24b. 25a, 26, 28a, 29a. Contracts: 40a. 42b, 45, 46, 48. Comb.: Cont. Discounts: 60b, 60k, 61a, 61b. Cancellation: 70a, 70c, 71a, 73a. Eft 8/1/67 -Reed 7/31/67. I min 30 see I min 30 see 1 x x x x x PROGRAM 5 -MINUTE PROGRAMS 1 x x x x x 13 OSWEGO Oswego County -Map Location E-5 WOSC FULTON City of license, Fulton, New York Oswego -I W. Bridge Street, Oswego, New York. Fi See listing under Fulton. New York. : WSGO 1981 Media Code Clifford C. Harris, WSGO Building, 71 West Bridge St.. Oswego. N. Y Phone Gen'l & Sales Mgr. -Clifford C. Harris. Burn -Smith Company. Inc w. days: 1440 kc. Operating schedule: 6:00 am -local sunset. 15% 10 days. 5, GENERAL ADVERTISING See Boded regulations General: la, 3a, 3b, 4a, 9d, 5, 6a, 8. Rate Protection: 12d. 19d. Basic Rates: 21e. Contracts: 40a. 41, 45, 46, 47a. Cancellation: 73b. Prod. Services: 82. Rates effective November 1, (Card No. 2.) Rates received November 3, (1 minute) Per week: 1-12 weeks weeks 26 -I-weeks Each Weekly Each Weekly Each Weekly 10 times times times times /20 seconds -80% of 1 -minute rate. 10 seconds or less -66-2/3% of 1 -minute rate, 8. PROGRAM 55 min. 1/2 hr. 1/4 hr. 5 min. 1 time times times..._._ times _ times..._.._ times Tiogs County -Map Location D-7 See SRDS consumer market map and data ai beginning WEBO 1957 R AIR Media Code Owego Community Service Broadcasting Corp., Box 295, 171 Front St., Owego. N. Y Phone Vice-Pres. & Gen'l Mgr. -Philip Spencer. Sta. & Com'1 Mgr. -Salvatore L. Battaglia. Office Manager -Bonnie Jean Rogers. Vic Piano Associates, Inc. Upstate New York -Regional Reps Corp -New York State Division. Pennsylvania -Regional Reps Corp -Penn State Reps Division w. days; 1330 kc. Non -directions,.. Operating schedule: Sunrise -local sunset. EST. 15%; no cash discount. Bilis rendered monthly. General: la, 3a, 3b. 4s, 4d. 5, 8a, 7a. Rate Protection: 15b. Basic Rates: 20a, 22b. 23a, 24b, 25a. 28b, 29a. Contracts: 40a, 45, 47a. Comb.: Cont. Discounts: 60k. 82b. Cancellation: 70a, 70e. 71a, 73a. Affiliated with NAS Radio Network. Rates effective April 1, Rates received February WEEKLY PACKAGE PLANS (1 minute) ea ea 1-9 ti _ tt_ ti..._..._..._..._ or more ti BLANKET PACKAGES U._ ti.._ U...r seconds or leu, leas 25%. 8. PROGRAM 5 minutes -2 times the 1 -minute rate. 15 minutes -3 times the 1 -minute rate. PATCHOGUE (2AM;2FM) Suffolk County -Map Location H-10 WALK WALK -FM NAIS Subscriber to the NAB Radio Cada Media Code Island Broadcasting System. Inc., Box 230. Patchogue, L. I., N. Y Phone Pres. & Gen'1 Mgr. -Edward W. Wood, Jr. Station Manager -Jack Ellsworth. Administrative Au't to Pres.-Philip A. Roll. Mort Bassett & Company. Inc. 500 w. days: 1370 kc. Nln-directional. Operating schedule: 6 am -local sunset. EST. FM -ERP w.; 97.5 mc. Operating schedule: 6-2 am. Antenna ht.: 520 ft. above average terrain. 15%: no cash discount. Bills payable 10th of month. 5. GENERAL ADVERTISING See eoded regulations General: la. 2a, 3a. 3b. 4a, 4d, 5, 6a. 7b, 8. Rate Protection: lob, 11b, Basic Rates: 20a. 22a. 22b, 23a, 24b. 25a, 26, 28a. 29a. Contracts: 40a , 97a. Comb.: Cont. Discounts: 60c, 60k, 61e. Cancellation: 71a, 730. Member: The New York City Suburban Group. Sold in combination with WRIT, Riverhead. N. Y. ER 8/1/68 -Reed 7/1/68. AA -Mon thru Sat 8-9 am & 3-7 pm. A -All other times. 8. SPOT ANNOUNCEMENTS PER WK, I MIN: Ott 12ti 18 ti 24 ti AA A /30 sec: 80% of 1 -min 10 sec: 50% of 1 -min. WALIC/WRIV (RIVERHEAD) COMBINATION RATES AA A /30 sec: 80% of 1 -min 10 sec: 50% of 1 -min. 8. PROGRAM 5 min -1-1/2x applicable 1 -min. WPAC i. :.....rv :......>...,. s`.`:ii":"...,...»:#:'?>':;{ See listing under New York Urban Area. SPOT RADIO SELECTION SIMPLIFIED... BY CITY v.v.v., _..,..,...»... v i`iáxä' 'S3:;:Se:.3s:iLy,::.,...v.>.enk. Every commercially -licensed AM and FM radio station in the U. S. is listed in SRDS Spot Radio Rates and Data. Stations are listed alphabetically according to the city or metro area they serve.... BY FOREIGN LANGUAGE PROGRAMMING Stations with at least one program are listed by state, alphabetically showing the lan- guage and number of weekly hours of foreign language programming, in the monthly edition.... BY NEGRO PROGRAMMING Stations listed alphabetically by state, city and call letters. Stations having at least one regularly scheduled program are shown with total weekly hours of Negro programming, in the monthly edition.... BY FARM PROGRAMMING Stations are listed alphabetically by state, showing station's total weekly farm broadcast hours, in the monthly edition. Ú`:%` e>,.e"v.,` é.«et'neemeie','c.'ä> e`: tv's < ó: äii These special features are kept current monthly. Check the contents page for the location of these and other feature bonuses to aid your media selection. emái'.`i'.ek;3i',eem:ä*?e::xv.."mem=. ïmm:iïá;:e BOSA-2/3 W P A C -FM See listing under New York Urban Area. PEEKSKILL (1 AM; 1 FM) Westchester County -Map Location H-9 Ree SUDS consumer market map and data at begin fling WLNA 1948 (n `Y { l ori aasseíl V o,, gnc. R,qlB Media Code Highland Broadcasting Corp., Radio Terrace, Peekskill, N. Y Phone Pres. & Gen'i Mgr. -Irving E. Cottrell. Operations Manager -Dorothy Veltman. Mort Bassett & Co., Inc w. days; 1420 kg. Operating schedule: 5:30 am -local sunset. EST. Partial simulcast operation. Simulcast during AM operational hours. For non -simulcast facilities see WLNA-FM. 15/0; time only. General: la, 2a, 2b, 3a. 3b. 3d, 4a, 9d, 5. 6a, 7b, 8. Rate Protection: 10b, 12b, 13b, 15b. Basic Rates: 20a, 210, 21c, 23a, , 27. Contracts: 40a. 41, 42c, 44a, 45, 46, 47e, 49. Comb.; Cont. Discounts: 60a, 60g, 62d. Cancellation: 70d, 71a, 72. Prod. Services: 81, 82. Member: New York City Suburban Group. AM/FM COMBINATION RATES No. 13e ER 5/1/68 -Reed 9/26/68. AA -Mon thru Sat 6-10 am & 3-7 pm. A -All other times. PER WK, 1 MIN: 6ti 12 t1 18t1 24 ti AA _... _.._... _ A /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. Rates for any 7 consecutive days, based on uninterrupted consecutive weeks. 8. PROGRAM I hr 1/2 hr 1/4 hr 1 x CONSECUTIVE WEEKS 13 wk -5% 26 wk -10% 52 wk -15% Apply to spots or programs, but may not be combined for frequency discounts. SPECIAL NEWS FEATURES 3ti 6ti 12tí 18 ti 5 min W L N A -FM 1958 RIA1B Subseriber to the NAB Radio Code OF,MQ Media Code Highland Broadcasting Corp., Radio Terrace. Peekskill, N. Y Phone Pres. & Gen'l Mgr. -Irving E. Cottrell Operations Manager -Dorothy Veltman. Mort Bassett & Co., Inc. ERP 20,000 w.: mc. Operating schedule: 5:30-2 am. EST. Antenna ht.: 500 ft. above average terrain. Partial simulcast operation. Operated separately toed sunset -2 am. For simulcast faeilties see WLNA. 15/0: time only. 5. GENERAL ADVERTISING Ses coded regulations See WLNA listing for coded regulations. Member: New York City Suburban Group. Eft 5/1/68 -Reed 9/28/68. Oil 12 ti lotl 24tí 1 min /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. (This listing continued on next page) 626 Spot Radio Stations November 1, 1968

114 1 minute 8. PROGRAM ea tot I hr 1/2 hr 1/4 hr 6 ti x..._ ti..._..._..._ ti CONSECUTIVE WEEK 24 ti..._..._..._...._ wk -5% 28 wk -10% 52 wk -15% 36 tt..._..._..._..._..._ Apply to spots or programs, but may not be combined for frequency discounts. IO. SPECIAL FEATURES Peekskill -W L N A -FM -Continued SPECIAL NEWS FEATURES Stl 6 t 12tí 18tí 5 min PLATTSBURGH (2 AM; 1 FM1 Clinton County -Map Location G-3 See SRDS conaumer market map and data at begin ping WEAV WEAV-FM e Media Code Plattsburgh Broadcasting Corp., 38 Court Bt., Plattsburgh. N. Y Phone Pres. & Gen 't Mgr. -George F. Bissell. Vice-Pres. & Asa't Mgr. -Geo. F. Bissell, Jr. Grant Webb & Company. Inc. Canada -liadlo and Television Bales, Montreal. 5,000 w.; 960 kc. Directional -separate patterae, day and night Operating schedule: 5:30-1 am. EST. FM -ERP 3,700 w.; 99.9 mc. Stereo. Operating schedule: Same as AM. Antenna ht.: 111 ft. above average terrain. 15/0 net chargea for time; 10th of month. S GENERAL ADVERTISING See coded regulations General: la, 2a, 3a, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 10g, Ilg. 12g. 13g, 14g. Basic Rates: 20b, 21a, 21b, 21e, 22s, 22b, 23b, 24b, 24c, 25a, c, 29a, 31. Contracts: 40e, 41, 42a, 42c, 44a, 45, a, 48. Comb.; Cont. Discounts: bob, 60f, 601, 61a, 62b, 62d. Cancellation: 70a, 70c, 71a. 72, 73a, 73b. FIT 1/1/67-Rec'd 12/27/66. Ix 52x 104x 156x 208e 312x I min sec SATURATION ANNOUNCEMENT PLAN Spots scheduled within specified time segmente. t 12 ti t1 1 min. 30 sec 7.50 _ PROGRAM hr 1/2 hr 1/4 hr S min I 1 x wk -10%. 52 wk -15%. WIRY 1950 e Media Code WIRY. Inc., Cornelia St.. Plattsburgh. N. Y Phone PERSONNEL Presidett-Charles B. Britt. Vice-Pree. & Gen'l Mgr. -Donald L. Polkey. Jack Marla & Co., Inc. New England -Nona Kirby Co., Inc. 1,000 w. days. 250 w. nights; 1340 ko. Directional -daytime. Operating schedule: 24 hours daily. EST. 15/0 Ume only; payable when rendered, 5. GENERAL RATE POLICY Rates effective February 1, (Card No. 5.) Card received January 11, Claw AA -6:00-9:00 am and 4:00-7:00 pm Mon thru Sat. Class A-9:00 am -4:00 pm Mon thru Sat and all day Sun. Class B-7:00 pm-midninght Mon thru Sat. Class C -After midnight. 1 minute 30 seconds ea tot ea tot 6 ti ti ti ti ti ti ti ti ti _..._ tl..._..._..._.._ seconds ea tot PORT JERVIS Orange County -Map Location G-9 WDLC 1953 e Media Code Port Jervis Broadcasting Co., Inc.. Neeerelnk Drive, Box 920, Port Jerrie, N. Y TAU Vice-Pres. & Gen'l Mgr. -Oscar Wein. Station Manager -Katherine Skellett. Commercial Manager -Robert I. Wein. 1,000 w. days, 250 w. nights kc. Operating schedule: 6:30 am -11:15 pm weekdays; 7:45 am -9:00 pm Sun. EST. 15/0. General: la, 2e, 3b, 3d. 4a, 4c, 5, 6a, 7a. Rate Protection: 10g, 11g. 12g, 138, 14g, 15a. Basic Rates: 20b. 21a, 21b, 21d, 22b. 23a, 24b, 25a, 28a, 28c, 29s, 33b. Contracte: 40a, 42a, 44a, 48, 47a 51b. Comb.: Cont. Discounts: 80a, 80e, 601, 61c, 62d. Cancellation: 71a, 73b. ER 12/1/67-Rec'd 1/2/68. In x I04x 156x 312x 1 min minute: Per week 50 announcements_ _ announcements.._ T announcements announcements._ POTSDAM St. Lawrence County -Map Location F-4 WPDM 1955 Media Code St.. Lawrence Radio, Inc.. Potsdam. N. Y Phone Canton WPDM: Programmed for adulte and young adults. 5 min UPI news every hour with 5 min local news at 7:05 am, 7:31 am, 8:05 am & 12:30 pm. 1 local news item inserted in hourly newscasts. SPORTS: featured at 8:45 am. 12:35 pm & just prior to sign - off. Live local hockey, baseball, football. MUSIC: 90% standard, ehowtuneº, pop, 10% country. FARM: news at 6:45 am daily. 3 air personalities. COM- MERCIAL POLICY: 18 minutes per hour, no double spotting. Personality endorsements not permitted. Local editorials only. Contact Representative for further details. Reed 7/31/ PERSONNEL Pres. & Gen'l Mgr. -Fred G. Hartman, Jr. Program Director -David Cady. Treasurer -David A. Kyle. Regional Reps Corp w. days: 1470 kv. Operating schedule: Sunrise -local sunset. EST. 15/0 on time only. 3. GENERAL ADVERTISING See coded regulations General: la, 2b, 3a. 4a. 4d, 5, 6e. 7b, 8. Rate Protection: 10e. 11g. 12g. 13g, 14g. 15b. Basic Rates: 22a, 29b, 25s, 28b. 28o, 29a, 30. Contracts: 40a 41, 42b, 44a. 45, 46, 47e, 48, 51e. Comb.: Cont. Discounts: Sob, 60f, 601, 61c, 62d. Cancellation: 70e, 7Ia, 73e. Rates effective March 1, Rates received February min 30 sec 1 min 30 sec I ti ti.-..._ ti ti U..._...._ ti _ ti._ tl._..._.._ ti._ POUGHKEEPSI E (2 AM; 2 FM) Dutchess County -Map Location G-8 See BEDS consumee market map and data at beginning WEOK 1949 The Eastman Station Melde Code WEOK Broadcasting Corp.. Box 416, Pendell Rd., Poughkeepsie, N. Y Phone Executive Office -300 Madison Ave., N. Y. Phone President -Paul Smallen. Vice-Pree. & Gen'l Mgr. -Louis H. Pelle. Program Director -Michael Purcell. 2, REPRESENTATIVES Robert E. Eastman & Co., Inc. 5,000 w. days; 1390 ke. Directional. Operating schedule: 8 am -local sunset. EST. 15/0 net time only; monthly. S. GENERAL ADVERTISING See coded regulations NAB Radio Code Advertising Standarda apply. General: la, 2e, 3a, 4a, 5, 6a, 7a. Contracts: 40a, Cancellation: 70a, 70c, 71e. FM operated in conjunction with AM during day: sold separately from 6:00 p.m. to midnight. Affiliated with Eastman Radio Network. No. 17 ER 6/1/67-Rec'd 5/4/87. (Mon thru Set 6-10 am & 3-7 pm) tl 1 min (Mon thru Sat 10 am -3 pm; Sun 6 am -7 pm) 1 min_ (All other times) 1 min (1 Less than 6 ti. 30/20 sec: 80% of 1 min. 10 sec: 50% of 1 min 8. PROGRAM 5 min: 1-1/2e 1 -min CONSECUTIVE WEEK 26 wk -4% 52 wk -8% Minimum wkly ached of 6 1 -min spots 6am-12mid Mon -Sun necessary to maintain cornice wk advertising. WEOK POUGHKEEPSIE unduplicated mid - road music / news PULSE Apr / May '68 32% share of households 6AM - 7PM #1 rating 23 of 26 half - hours #1 adults 6AM - 7PM #1 daily and weekly household cumes robert e. east -man a co.. laa. WEOK-FM 1961 OF MD NEW YORK Media Code WEOK Broadcasting Corp., Box 416. Poughkeepsie, N. Y Phone President -Paul Smallen. General Manager -Louis H. Pella. Program Director -Ralph Mark. Robert E. Eastman & Co.. Inc. S. FACILITIES ERP 4,700; mc - Operating schedule: 6:00-12:30 am except 6:00-1:00 am Thurs. and Sat. Antenna ht ft. above average terrain. 15% on time only; no caah discount. 5. GENERAL ADVERTISING See coded refutation General: la, 2a, 3e, 4a, 4c, 5, 6a, 7a. Contracts: 40a, 41, 45. Cancellation: 70e, 70c, 71a. () Accepted after 10 p.m. FM operated in conjunction with AM during day: sold separately from 6:00 p.m. to midnight. Rates effective October 5, Rates received October 7, min announcements, flat, ea PROGRAM 1 hr 1/2 hr I/4 hr 5 min 1 ti wk 5% 52 wk..._..._......_._ 10% WKIP 1940 Star Broadcasting Group Media Code Star Broadcasting Corp., Box 889, Poughkeepsie, N. Y Phone Studio and Offices: Nelson House Htl. President -Gerald T. Arthur. General Manager -Robert Beckwith. Jack Mesta á Co.. Inc New England Spot Sales, Inc. 1,000 w. days, 250 w. nights; 1450 ke. Non- directional. Operating schedule: 24 hours daily. EST. Partial simulcast operation. Simulcast 6 am -7 For non-simuleast faeilitles see WKIP-FM. 15/0 time only; payable when rendered. gm. General: la. 3e. 3b, 4a. 4d, 5, 8. Rate Protection: 10h. 11b, 12b, b. Basic Rates: 22a. 22h, 23a, 25a, 29a. Contracts: 40a, 42b , 47a. 48. Comb.: Cont. Discounts: 60b, 60k. Cancellation: 70a, 70c. 71a. Affiliated with American Contemporary Network. Eft Recd 2/1/88. AA -Mon thru Sat 8-9 em & 4-7 pm. A -Mon thru Sat 9 am -4 pm & 7 pm -midnight; all day Sun. PER WK, EA: () ti ti ti ti ti U ti 7.50 () ti ti ti ti ti ti ti 5.50 () Fixed position. SMART -BUY PLAN 12 snots Mon thru Fri 6-9 am & 4-7 pm; 12 epota Sat & Sun min spots wkly, ea PROGRAM 1 hr 1/2 hr 1/4 hr IO min 5 min 1 x News fees -5 minutes 1.50; 10 minute' LOO: le minutes Non-commluionable. (Poughkeepsie continued on next page) November 1, 1968 Spot Radio Stotions 627

115 NEW YORK Poughkeepsie -Continued WKIP-FM OF MQ Star Broadcasting Group Media Code Star Broadcasting Corp., Box 889, Poughkeepsie, N. Y Phone Studios and Offices: Nelson House Hotel. President -Gerald T. Arthur. General Manager -Robert Beckwith. Jack Mash & Co.. Inc. New England Spot Sales. Inc. ERP 50,000 w., mc. Operating schedule: 8:00 am -midnight. Antenna ht. -1,250 ft. above average terrain. Partial simulcast operation. Operated separately 7 pm -midnight. For simulcast facilities see WKIP. 15/0 net time only: 10 days. 5. GENERAL ADVERTISING See seded regulations General: la. 3a, lb. 4a. 4d, 8. Rate Protection: lob. 11b, 12b. 13b, 14b. Basic Rates: 22a. 22b. 23a, 25a, 29e. Contracte: 40a. 42b a. 48. Comb.: Cont. Discounts: SOb, 80k. Cancellation: 70a, 70e, 71a. Affiliated with American Contemporary Network. Affiliated with American FM Network. Rates effective March 1, (Card No. 9.) Card received March 31, MINUTE ANNOUNCEMENTS Less than 7 times weekly. each..._.._..._..._ PER WK, EA: 7tI 14tí min or less PROGRAM /4 hr..._..._._.._._ /2 r hr News fees - 5 minutes 1.50: 10 minutes 3.00; 15 minutes Non-commiastonable. R EMS EN Oneida County -Map Location E-5 WADR 1966 Media Code P. H. Incorporated. Box 1980, Remsen, N. Y Phone Sales Office: Rm. 423, 258 Genesee St., Utica, N. Y Phone President -Joseph Uzdavinls. General Manager -Richard V. Henry. Program Director -Dean Harris. GUI -Perna. Inc w.: 1980 kc. Operating schedule: 6 am -local sunset. EST. 15/0 time only. General: 2b, 3a, 4a. 4c. 5, 6a, 7h. 8. Rate Protection: 10a. 11a, 12a. 13a. 19a. 15a. Baste Rates: 20b, 21a. 22a, 22b, 23a, 24b. 24e, 25a a, 29a. Csntracta: 40a, 92b, 42d, 44a, 46, , 50, 51a. 51b. 51e. s omb.: Cont. Discounts: 60a, 60c, 61a, Slb, 02b. Cancellation: 70a. 70c, 73b. Prod. Services: 80, Eff Recd 1/20/67. Ix 26x 52x 104x 208x min see PROGRAM Ix x x 312x 1 hr /2 hr min min PARTICIPATING PROGRAMS Dean Harris Show -Mon thru Sat 6-10 am. Is 26x 52x min MINUTE WEATHER FORECAST In x x Ea._ RIVERHEAD (2 AM; (CR) FM) Suffolk County -Map Location H-10 See SRDS consumer market map and data at begin. oing WHRF 1969 Media Code Metrocom, Inc., Box 666, Flanders Rd., Riverhead, N. Y Phone General Manager -James Putbreae. Program Director -Don Cannon. Sales Manager -Barry R. Suk. Jack Meals & Co., Inc. 9. FACILITIES w. days; 1570 kc. Directional. Operating schedule: Sunrise -local sunset. EST. Simulcast during AM operational hours. Fer non - simulcast facilities see WHRF-FM. 15/0 time and talent; 10 days. General: la, 2a, 3a, 4a, 4e, 5, 6a, 7e. 8. Rate Protection: lob, 11b, 12b, 13b, 14b. 15b. Basic Rates: 20a, 22a, 22b, 23a, 241). 25a, 26, 28a, 29a. Contracts: 40e, 45, 46, 47a, 48. Comb.; Cont. Discounts: 60b, 80k, 61a, 62b. Cancellation: 70a. 70c, 71a, 73a. Affiliated with American Information Network. Member: Massa New York Suburban Plan. Sold in combination with WPAC, Patchogue, N. Y. See that listing for rates. Eft 2/1/68-Rec'd 2/2/68. AA -Mon thru Fri 6-9 am & 3-7 pm. A -All other times. I MINUTE I ti 5 ti 10 ti 15 ti 20 ti 25 ti 30 ti AA A /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 13 wk -5% 26 wk -10% 52 wk -15% WHRF-FM 1962 Media Code Metrocom, Inc., Box 666. Riverhead, L. I.. N. Y Phone President -Phil Munson. General Manager -James Putbreae. Program Director -Don Cannon. Jack Mesta & Co., Inc. EItP 160 w.; me. Antenna ht ft. above average terrain. Operating schedule: 24 hours daily. EST. Simulcast operation with WHRF sunrise to local sunset. 15/0 time only; 10 days. See WHRF listing for coded regulations. WHRF, Riverhead and WPAC, Patchogue. Advertiser earns total combined volume rate on each station. Multiplex stereo, extra 10%. Rates effective Rates received September MINUTE ANNOUNCEMENTS 1 time times times times PROGRAM 1 hr. 1/2 hr. 1/4 hr. 5 min. 1 time times times times times WRIV 1955 Media Code Island Broadcasting System (WRIT) Inc., Box 314. Riverhead, L. I., N. Y Phone Pres. & Geri 1 Mar. -Edward W. Wood. Jr. Operations Manager -Dave Sweet. Program Director -Patricia Wood, Mort Bassett & Co.. Inc. 9. FACILITIES w. days: 1990 ke. Operating aehedule: 6:00 am -local sunset. EST. 15/0: 10th of month. General: la, 2a, 3a, 9a, 4d. 5, 6a, 7b, 8. Rate Protection: llb, 12b, 13b, 14b. Basic Rates: 20a, 21b, 21d, 22a, 23a, 23b. 24c, 26, 27, 28c. Contracts: 40a. 95, 96, 97a, a. Comb.; Cont. Discounts: 60a. 60d, 60e, 60f, 60h a, 62d. Cancellation: 71a. 72, 73a, 73b. Prod. Services: , 82. Member: The New York City Suburban Group. Sold in combination with WALK, Patchogue, N. Y. See that listing for rates. ER 8/1/88-Rec'd 7/1/68. AA -Mon thru Sat 6-9 am & 3-7 pm. A -All other times. 8. SPOT ANNOUNCEMENTS PER WK, 1 MIN: 6tl 12 ti 18ti24ti AA A /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. 8. PROGRAM 5 -min-1-1/22 applicable 1 -min. OW Gee TA,., 'til dawn's early light. Every hour of every day WBBF Radio delivers the most for your money. * We're first in men, first in women, first in teens,.. first, it would seem, in the hearts of all our WBBF countrymen. In Rochester (and Monroe County) the biggest and best audience listens to WBBF, constantly! PULSE, March '68 ßßFIO5 850 Midtown Tower Rochester, N.Y Area Code Represented nationally by AVCO. 'Avg. 1/4 -hour audiences ROCH ESTER (6 AM; 6 FM) Monroe County -Map Location C-8 WBBF A LIN Owned Station,RADIO SALES Independent MCI Media Code WIMP. Inc., Midtown Tower, Rochester. N. Y Phone President -Frederic Gregg, Jr. Vice-Pres. & Gen'1 Mgr. -John Sayre. Sales Manager -Nick Nickson. Avco Radio Sales. LIN Sta. Sales Office: See Rep & 5/O pages w.; 950 kc. Directional -separate patterns, day and nlghl Operating schedule: 24 houe daily. EST. 15/0 net charges for time and service. General: la, 2a, 3e, 3b, 3d, 4a, 4d, 5. 6a, 7b, 8. Rate Protection: 10b, 11b, 12b, 13b. 14b. Basic Rates: 20b, b, 21e, 22a, 22b, 23e. 23b, 29a, 24b. 24c, 25a, 27, a, 30. Contracts: 90a, 41, 49b, 95, 96, 50, 51a, 51c. Comb.: Cont. Discounts: 60b. 61a. 62b. Cancellation: e, 71a, b. Prod. Services: , 82. Sold in combination with WYSL, Buffalo. See that listing for rates. ER 7/10/67/-Rec'd 7/19/67. AAA -Mon thru Sat 6-10 am. AA -Mon thru Sat 3-7 pm. A -Mon thru Sat 10 am -3 Dm: Sun 10 am -7 pm. B -Sun thru Sat 7 pm -midnight & 5:30-6 am: Sun 6-10 am. PER YR: AAA AA A B Fixed Dos. 1 ti x 3 t x 6 ti x 9 ti x 12 t) x 15 tí..._..._ x 18 ti x 21 tl x 24 ti x 30 ti /20 sec: 80% of 1 -min. 10 sec: 80% of 1 -min. All spots may be combined for maximum frequency discounts. CONVERTIBLE DEBENTURE PLANS I min 3 ti (1AAA. IAA. 1A) ti (2AAA, 2AA, IA, 1B) ti (3AAA, 3AA. 2A, IB) ti (4AAA, 4AA, 2A, 2B) _ ti (5AAA, SAA, 3A, 2B) -._._ ti (BAAA, 8AA, 3A. 3B) ti (7AAA, 6AA, 4A, 4B) _.._._.._._ ti (OAAA. 8AA, 4A. 4B) ti (10AAA, 10AA. 5A, 5B) 800 CONVERTIBLE DEBENTURE PLANS CONVERT AS FOLLOWS: Higher -lower classifications -2 Traffic Time (AAA and/or AA) spots equal to 3 Daytime (A) spots; 2 A spots equal to 3 Nighttime and/or Sunday (B) spots. Lower -higher classifications -3 spots of a lower classification equal to 2 spots of the next higher classification. Consecutive Weeks Discounts do not apply. COMBINABILITY Weekly frequency spots in designated classifications may be added to Convertible Debenture Plans at applicable rates and are fully convertible. 5 -MINUTE NEWSCASTS WKLY, EA: AAA AA A Less than 3 ti ti ti ti _ B SPORTS AND WEATHER VIGNETTES 1 -min spot rate subject to weekly discount, plus 2.00 production charge commissionable. CONSECUTIVE WEEKS 26 wk -4 % 52 wk -8% (Rochester continued on next page) 628 Spot Radio Stations November 1, 1968

116 Rochester -Continued W B B F -FM 1961 A LIN Owned Station HERBERT E. GROSKIN Ac COMPANY 0 F MU Media Code WBBF, Inc., 850 Midtown Tower, Rochester, N. Y Phone President -Frederic Gregg. Jr. Vice-Pres. & Gen'l Mgr. -John Sayre. Sales Manager -Nick Nickson. Herbert E. Groskin & Co. LIN Sta. Sales Office: See Rep & 9/O pages. ERP w.; 92.5 mc. Operating schedule: 24 hours. 15/0; time and service charges. EST. 5. GENERAL ADVERTISING See Boded regulations See WBBF listing for coded regulations. Member: The Groskin Group. No. 2 Eff 9/1/88 -Reed 8/26/68. Ix 15x 30x 60x I25x 250e 500x 1 min/less PROGRAM Ix e 60e 125x 250e 500x 1 hr /2 hr min WCMF (FM) 1960 Media Code Community Music Service, Inc., 183 Main St., E., Rochester, N. Y Phone President -A. George Malmgren. General Manager -William J. Bennett. Sales Manager -H. Phillip Dailey. ERP 1,350 w.; 98.5 mc. Stereo. Operating schedule: 7 am -11:20 pm. EST. Antenna ht.: 260 ft. above average terrain. 15/0; time only. General: lb. 2a, 2b, la. 3b, 3d, 4a, 4d, 5. 6b, 7b. Rate Protection: lob, llb, 12b, 13b, 14b, 16. Basic Rates: 20a, 23b, 24a, 24c, 27, 29a, 33b. Contracts: 40a, 44b. 45, 46, e. Comb.: Cont. Discounts: 60b, 60d, 81a, 01b, 62d. Cancellation: 71a, a. 73b. Prod. Services: Affiliated with American FM Network. ER 1/1/68 -Reed 7/26/68. Itl 5tI 10 ti 15 ti 20ti 1 wk wk wk wk wk SECONDS 1 wk wk wk wk wk Drive Time -7-9 am & 4-5 pm, extra 20%. Prime Time -5-8 nm, extra 25%. 8. PROGRAM 1 hr 1/2 hr I/4 hr 5 min 1 z x x z Sun :30 pm Fri, Sat PARTICIPATING PROGRAMS Candlelight and Wine -Men thru Sat 5-8 pm: x 26x 1/2 hr WHAM x A William Rust Station Media Code Must Broadcasting Co.. Inc., 350 East Ave., Rochester. N. Y Phone WHAM: Programmed for adults and young adults. FARM: 5:30-6:30 um & 12:15-1 pm, with farm director presenting interviews. information, market reports. NEWS: 10 min on hour, 15 min at 7 am, 8 am, noon, 3 pm, 5 pm, 6 pm, 11 pm. 5 man news staff. mobile unit. plane, daily editorials. SPORTS: live rosier league baseball, pro hockey, college football. AIIt PF,11SONALITIES handle all segments. include women's director. MUSIC: 5:30 am -12M general popular music including limited current hits, 12M-5:30 am jazz. Weekly live opera, live concerts and classical program with celebrity interviews. TALK: 6-7 pm news. sports, stock market, commentary. 7-8 pan, telephone audience participation with frequent guest experts on pre -announced topics. Contact Representative for further detail». Reed 8/16/68. Pres. & Gen'l Mgr. -William F. Rust, Jr. General Sales Manager -Joseph A. Farrar, Jr. Henry I. Chriatal Company. Inc w.; 1180 kc. Operating schedule: 24 hours daily. EST. 15/0 net charges for time. General: la, 311, 3b, 4a, 9d, 5, 6a, 7b, 8. Rate Protection: 10d, Ild, 12d, 13d, 14d. Basic Rates: 20a, 21b, 23a. Contracts: 40e, 91, 42a, 45, a, 99.. Comb.: Cont. Discounts: 60a, 60g. Cancellation: 70a, 70c, 71a, 73a. Prod. Services: 82. Eff 9/1/68 -Reed 7/28/68. AAA -Mon thru Sat '6:30-10 am. AA -Mon thru Fri 3-7 pm. A -Mon thru Fri 10 am -3 pm: Sat 10 am -7 pm; Sun 7 am -7 pm. B -Mon thru Sat 5:30-6:30 am; Daily 7 pm - midnight. C -Men thru Sat midnight -5:30 am. t") Sold only in multiples of 3. A 1ti 6ti 12 ti 18t124í 1 x..._...-.._..._ z..._ x x x x x x x x x /30 sec: 80% of 1 -min. 10 sec: 50% of 1 -min. CLASS C 1 min or less. flat 10 Combinable for frequency. 8. PROGRAM A-6:30-10 pm. B-10 pm -6:30 am. I hr 1/2 hr 1/4 hr 13 min 5 min 1 a e e a e x e x 180 I x e No extra charge for sponsorship of established WHAM nrogramº such as news, sports and weather reports. WHEC 1925 BLAIR RADIO RAlB A Gannett -Owned Station Media Code WHEC, Inc East Ave., Rochester, N. Y Phone TWX WREC: Programmed for audience. MUSIC: general popular. 5 air personalities emcee entire operation. NEWS: 40% local, 60% national. 5 min on hour, 10 min at 8 am, noon. 6 pm & 11 pm. 7 man news staff. 3 mobile units. Newspaper news service. Albany end Washington Bureaus Live pro football and baseball, college football. Editorialize twice daily. Direct annual fund raising campaign. COMMERCIAL POLICY: maximum 18 minutes per hour. Contact Representative for further details. Rec'd 6/28/88. Vice -President--C. Glover DeLaney. Gen'l & Nat'l Sales Mgr. -Fred D. Pestering Operations Manager -Herbert W. Allen. Blair Radio. 5,000 w.; 1960 kg. Directional -night only. Operating schedule: 24 hours daily. EST. 15/0 time only. General: la, 2b, 3a, 4a. 4d, 5, 6b, 7a, 8. Rate Protection: 10e, Ile, 12e, 13e, 14e. Basic Rates: 20b, 21a, 21b, 21d, 22b, 23a, 24a, 25a, 28b, 29a, 30, 33a. Contracts: 40a, 41, 92b, 44b, 45, a, 50, 51e. Comb.: Cont. Discounts: 60a, 60g, 60h, 801, 61b, 62b. Cancellation: 70a, 70e. 71a, 72, 73b. Affiliated with American Information Network. Affiliated with Blair Group Plan. ER 1/1/68 -Reed 12/7/67. AAA -Mon thru Sat 6-10 am. AA -Mon thru Fri 10 am -7 pm. A -All other times. A WKLY: I ti 6tI 12ti 18 ti 24t1 50íl 58t1 1 min / ID's min /30..._ ID's min / ID's Programs, minutes, combined for maximum frequency. DISCOUNT 52 wk -8% stationbreaks and ID's may be WHFM(FM) 1939 Media Code Rust Broadcasting Co., Inc East Ave., Rochester, N. Y Phone Pres. & Gen'l Mgr. -William F. Rust, Jr. Operations Manager -Peter R. Grobe. Elti' 8,700 w.; 98.9 mc. Operating schedule: 24 hours daily. EST. Antenna ht.: 390 ft. above average terrain. 15/0 time only. 5. GENERAL ADVERTISING See Boded regulations General: la, 3a, 3b, 9a, 9d, 5. Rate Protection: 10d. Basic Rates: 20a, 23a. Contracts: 40a, 42a, 45. Cancellation: 70e. 71a, 73a. Rates guaranteed 28 weeks from effective date of rate revision provided advertiser's schedule continues without Interruption. Commercial copy limited to 5 minutes per hour. No. 4 Eff 8/1/68 -Reed 7/5/68. ROS (6 am -midnight 7 days per week, free bonus spots at same spacing midnight -6 am) PER DAY: 13 wk 26 wk 52 wk 6 ti ti /30 SECONDS 6 ti ti WNYR (formerly WRVM) 1946 R A B A Mainte Station Media Code Malrite Broadcasting, Inc., 931 Main St., E., Rochester, N. Y Phone President -Milton Maltz. Vice -President -Robert G. Wright. General Manager -Hal Fisher Alan Torbet Associates, Inc. 250 w. days; 680 ire. Operating schedule: 6 am -local sunset. EST. Partial simulcast operation. Simulcast 6 am -5:45 pm Mon thru Sat; 7 am -5:45 pm Sun. For non-simuleast faellities see WNYR-FM. 15%; no cash discount. General: la, 2a, 2b, 3a, 3b. 3c, 3d, 4a, 4c, 5, 6a, 7b. Rate Protection: I0b, 11b, 12b, 13b, 14b, 15a, 16. Basic Rates: 20a, 20b, 21a. 21d, 22a, 22b, 23a, 24a, 24b, 24e, 29a, 33a. Contracts: 40a, 41, 49a, 99b, 45, 46, 47a, 48, 49, 51a. 51c. Comb.; Cont. Discounts: 6M, 60e, 60f. bob, 601, 61e, 62d. Cancellation: 70a, 70e, 71a, a, 73b. Prod. Services: , 82. Affiliated with MRS Radio Network. Member: Northeast Radio Network. No. 9 Eff 6/1/68-Rec'd 4/26/68. AA -Mon thru Fri 6-10 am & 3-7 pm. A -All other times. PER W K : 6 t1 12 ti 18 ti 24 ti 30 ti 1 min sec min sec. 10 sec: 50% of 1 -min. I WNYR-FM 1966 Q F ÌMQ NEW YORK Media Code Malrite Broadcasting Inc., 931 Main St., E., Rochester, N. Y Phone PERSONNEL President -Milton Maltz. Vice -President -Robert G. Wright. General Manager -Hal Fisher. Alan Torbet Associates, - Inc. ERP 13,500 w. (vert), 13,500 w. (hors): me. Operating schedule: 24 hours daily. EST. Antenna ht.: Partial simulcast operation. Operated separately 5:45 pm -6 am Sun thru Fri: 5:45 pm -7 am Sat. For simulcast facilities see WNYR. 15/0. General: la, 2a, 2b, 3a, 31% 3c, 3d, 4a, 4e, 5, 6a, lb. Rate Protection: lob, llb, 12b, 13b, 14b, 15a, 18. Basic Rates: 20a. 2ub, 21a, 21d, 22a, 22b, 23a, 24a, 24b. 24c, 29a, 33a. Contracta: 40e, 41, 44a, 44b, 45, 46, 47a, 48, 49, 51a, 51c. Comb.; Cont. Discounts: 60d, 60e, 60f, 60h, 60i, 61e, 62d. Cancellation: 70a, 70e, 7Ia, 72, 73a, 73b. Prod. Services: 80, I WK: 5tl t Eff 1/1/67-Rec'd 1/3/67. WEEKLY PACKAGES t 1 min..._....._.._ /30 0ec WK: 20 ti ti /30 sec._-._ WK: /30 sec WK: /30 sec sec ID's -50% of 1 min. AM & FM may be combined for maximum frequency. 8. PROGRAM 1/2 hr 1/4 hr IO min 1 z... _.._.._... _.._... _.._ z...._.._-._.._.._....._ z..._..._.._..._.._..._.._.._.._.._ z...._.._.._.._.._.._._..._ z..._..._....._.._ z z z.._... _..._....._.._.._ MINUTE NEWSCASTS 1 z..._... _.._... _ x..._.._.._.._..._ z._.._.....-_ z..._.._.._.._.._ z.._..._ z z.._..._.._.._.._ WROC NBC Radio Network C Media Code Rust Craft Broadcasting of New York, Inc.. WROC Broadcast Center. Rochester. N. Y Phone Vice-Pres. & Managing Dir. -Ervin F. Lyke. General Manager -Paul C. Louther. Sales Manager -George Li Butti. Edward Petry and Co.. Inc. Canada -Andy McDermott Sales. Ltd w.; 1280 kc. Directional -night only. Operating schedule: 5:30-1:00 am. EST, DST. Partial simulcast operation. Simulcast 7 am -6 Mon thru Fri. For non -simulcast facilities W ROC- FM. 15%; no cash discount. pm see General: la. 2a, 3a. 4a, 5, 6a, lb, 8. Rate Protection: 10e, Ile, 12f, 13e. 14b, 15a, 15b. Basic Rates: 20b. 21a, 216, 21d, 22b, 23a, 24a, 29b, 24e, 25a, 26, 28a, 28c, 29a, 29b, 30, 33c. Contracts: 40a, 91, 42d, 44a, 45, 46, 48, 49, 51a, 51b. Comb.; Cont. Discounts: 60e, 60d, 60e, 60f, 80h, 801, 61a, 62b. 62d. Cancellation: 70a, 70c, 71a, 72, 73a, 73b. (This listing continued on next page) November 1, 1968 Spot Radio Stations 629

117 NEW YORK Rochester -W R 0 C -Continued No. 6 ER 7/1/68-Rec'd 6/10/68. AA -Mon thru Sat 6-10 am & 3-7 pm. A -Mon thru Sat 10 am -3 pm & 5:30-6 am; Sun 6 am -7 pm. B -Daily 7 pm -sign -off. (') I ti 6t1 12 ti 18ti 24 ti 1 min /30 sec sec min /30 sec sec min..._ /30 sec..._ sec () Specified position Minutes and 20/30 -second spots may be combined to earn weekly frequency discount. Minutes, 20/30 -second spots and ID's may combine on the basis of 2 ID's equalling 1 longer spot. TOTAL AUDIENCE PLANS i min 20/90 Plan I, 12 ti (6AA, 4A, 2B) Plan II, 18 ti (9AA, 5A, 4B) _ Plan III, 24 U (12ÁA, 7A, 5B) Spots must be scheduled equally over a 7 -day period and rotate within time classifications. TAP spots are combinable with all weekly spots. CONSECUTIVE WEEK DISCOUNT 52 wk -10% Discount applied as earned. Applicable to consecutive week advertisers only. 5 -MINUTE NEWSCASTS A A B 1 ti ti tl_ Includes talent, 1:30 spot allowed. W R 0 C -FM 1959 Media Code Rust Craft Broadcasting of New York, Inc., WROC Broadcast Center. Rochester, N. Y Phone PERSONNEL Vice-Pres. & Man'g Dir. -Ervin F. Lyke. General Manager -Paul C. Louther. Sales Manager -George Li Butti. Edward Petry & Co.. Inc. Canada -Andy McDermott Sales. Ltd. ERP 17,800 w.: 97.9 mc. Operating schedule: 6 pm -1 am Mon thru Fri; noon - 11 pm Sat & Sun. Partial simulcast operation. For aimuleast facilities see WROC. 15/0. See WROC listing for coded regulations. ER Etec'd 11/30/ Less than 6 per wk, ea _....5 W Sponsors purchasing 6 or more spots In any consecutive 7 days get I free for each 6 purchased...10 Se I min Less than 6 per wk, ea._.._..._.._..._.._. 8. PROGRAM 1 hr 1/2 hr 1/4 hr S eels ti_... _... _..._._.._ tl ü..._..._..._.._..._-._ tl..._.._..._..._.._ U ü WSAY 1936 Independent Media Code The Federal Broadcasting System. Inc Eut Ave.. Rochester, N. Y Phone Pre. & Gen'i Mgr. --Gordon P. Brown. Assistant Manager -Sybilla A. Reber. Sales Manager -Annette C. Capitan. Jack Mesta & Co., Inc w.; 1370 ke. Directional-nightUme only. Operating schedule: 8:00-12:35 am Bun. 6:00-12:85 am Mon thru Fri. 8:00-1:00 am Bat. EST. 15% No cub discount. S. GENERAL ADVERTISING See coded regulations General: lb. 2a, lb, 3a. 3b, 3c, 3d, 4a. 5, 6a, 7a, 8. Rate Protection: 10c, 11c. 12c, 13c, 14c, 15a, 15b. Basic Bates: 20a. 21a. 21b, 21d, 22a. 22b, 23a. 23b, 24s, 29b, 24c, 25a, 26, 27, 28c, 29a, 29b, 30, a. Contracts: 40a, 41, 42b, 92d. 44a, 44b. 45, e , 51e. Comb.; Cont. Discounts: 60a, 60e. 60d, 60g, 61e, 82a, 82d. Cancellation: 70a, 70e. 71a, 72, 73a. 73b. Prod. Services: 80, Drama, religious, etc.. Class A rates apply at all times. Bates effective November 1, (Card No. 8.) Rev. (effective date) received March 30, /PROGRAM RATES A-6 em -midnight. B -Midnight -6 am. 1hr 1/2 hr 1/4 hr 5 min 1 min (s) 1 U..._.._ t1._ ü.._ U.-._.._ ü.._ ti..._.._ ü..._ E U..._ ü..._ (') 39 seconds or leas. SATURATION PACKAGE PURCHASES Multiple announcement groups - minute or station breaks: 10 per wk...._.._ per wk..._ per wk..._..._ per wk..-_ per wk..._ per wk..._.._ Brand name ID's (15 words maximum) minimum - 10 per week, 50% of above Saturation Package Pur chase rates. Foreign Programs Foreign language rates: spots and programs, add 25% to applicable rate. Jewish Hour -9-11:30 am. Italian Musical -11:35 am -3 pm. Spanish Hour -3-4 pm. WVOR (FM) 1984 Media Code Functional Broadcasting, Inc., 333 Midtown Plaza. Rochester. N. Y Phone WVOR (FM): Programmed for general interest, appealing to adult audiences. MUSIC: popular jazz, light classical, movie and TV sound tracks, Broadway ehowtunes, and standard middle-of-the-road music. Solid music interrupted only at each quarter hour for commercial and public service announcements, and live regional news broadcasts S min before each hour. Religious music Sun mornings. Weather recaps, 7:20 am & 8:20 am throughout week. Contact Representative for further details. Reed 4/4/68. Vice -President-Lawrence Gordon. Oen'1 Mgr. & Pros. Dir. -Carl J. Spavento. Director of Sales Tames A. McKechnfe. Roger Coleman. Inc. ERP w.: mc. Operating schedule: Mon thru Sat 6:45-2 am; Sun 8-2 am. Antenna ht.: 350 ft. above average terrain. 15% on station time only; no cash discount. 5. GENERAL ADVERTISING See elided regulations General: la, 2h, 3a, 3c, 3d, 4a, 4d, 5, 65, 7b, 8. Rate Protection: lob, llb, 12b, b. Basic Rates: 20a, 20b, 21a, 21b, 21e, 21d, 22a, 22b. 23a, 24a, 24c, 25a, 28, 28a, 28e, 29a, a. Contracts: 40a, 41, 42b, 42d, 44a, 45, a, 49, 51a, 51b. Comb.; Cont. Discounts: 60d, 60f, 601, 01e, 62b. Cancellation: 70a, 70e. 71a, 72, 73a. 73b. Member: Empire State FM Network. No. 2 Eff 1/1/67 -Reed 3/3/87. I ti 8 ti 15 ti 22 tl ti 1 min..._ sec.._.._ PROGRAM PER W K : I ti 8 ti 15 ti 22 ti 29 ti 36 t1 1 hr /2 hr._.._ /4 hr..._ t Iti 8ti 15tí 22 t1 29t min._.._ CONSECUTIVE WEEKS DISCOUNT 13 wk -5% 28 wk -10% 52 wk -15% ROME Oneida County -Map Location k: -a See SRDS consumer market map and data at begin oing See Utica -Rome SAG HARBOR Suffolk County -Map Location G -li. Bee SRDS consumer market man and data at beginning WLNG 1963 Media Code East Coast Broadcasting Corp., Town of Southhampton, Box 815. Sag Harbor, L. I., N. Y Phone President -Robert O. King. Exec. Vice-Pres. & Gen.' Mgr. -John F. Tallcott. PRO Time Sales, Inc. 500 w. days; 1800 kc. Operating schedule: 8:00 am -local sunset. 15/0 time and talent; 10 days. 5. GENERAL ADVERTISING See ceded regulations General: lb, 2a, 2b, 3a. 3c, 3d, 4a, 4d. 5, Bs. 7b. 8. Rate Protection: 10b, llb, 12b, 13b, 14b, 15e, 15b. Basic Rates: 20h, 21e. 21b, 21c, 21d, 22a, 22b, 23a, 24b, 25a, 27, 28a, 28c, 29a, 32b, 33d. Contracts: 40a, 41, 43, 44a, 44b, 45, 48, 47a, 48, 49, 51a. Comb.; Cont. Discounts: 608, 60e, 601, 61a, 62a, 62d. Cancellation: 70b, 70d. 71a, 72, 73a, 73b. Elf 2/1/67 -Reed 2/8/87. DRIVE TIME (Mon thru Bat 7-9 am & 4-8 pm) Ix 50x 100x 200x 5002 I000x 1 min '30 sec ALL OTHER TIMES see (') or less , SATURATION SPOT CAMPAIGNS 14 t1: 50 x rate 42+: 200 x rate 28 U: 100 x rate 5 -MINUTE NEWSCASTS Ix 26x 52x 104x 156x Td's SEASONAL RATES 2nd Sun in June to 2nd Sat in Sept, extra except 52 -week contract advertisers. SALAMANCA 260x %; Cattareugus County -Map Location B-7 See S1tDS consumer market map and data at beginning WGGO 1957 R A B Media Code James Broadcast Company. Inc.. 25 Main St., Salamanca, N. Y Phone PERSONNEL President -Simon G.ddman. General Manager -Jack J. Kessler. Adam Young-VTM, Inc. Hardy Radio & Television, Ltd w. days; 1590 kc. Operating schedule: Sunrise -local sunset. EST. 15/0 time only; monthly. General: la, 2a, 3a, 4a, 4d, 5, Ba, 7a. Rate Protection: 10b. 11b, 12b, 13b, 14b, 15b. Basic Rates: 20b, 21a, 22a, 23a, 24a. 25a, 28c. 295, 33c. Contracts: 40a, 41, 42c, 43, 44b, 45, 46, 47a, 48, 49, 51b. Comb.; Cont. Discounts: 60e, 61b, 62e. Cancellation: 70a, 70e, 71b, 72, 73b. Prod. Services: Affiliated with American Information Network. Member: Goldman Group: Northeast Radio Network. When purchased in combination with WJTT4 Jamestown, and/or WDOE Dunkirk the following discounts are applicable. WOGO (with WJTN), 10% off earned rate. (W000 only). WGGO and WDOE (with WJTN). 25% off earned rate on WDOE and WOGO only. Eft 11/1/66-Rec'd 8/30/68. Ix I3x 26x 1 min /30 sec 10 sec x 104x x t1 10 t1 IS ti 20 ti 1 min... _... _ /30 sec sec All spots may be combined for discounts. 8. PROGRAM ti Ix 13x 26x 52x 104x 156x 260x 1 hr /2 hr..._ /4 hr min You can help achieve. e e BETTER PUBLIC UNDERSTANDING OF ADVERTISING As an advertiser or agency executive, you know the value of advertising. But sometimes it is necessary to overcome mis- conceptions other people have about the use and cost of ad- vertising. That's when it pays to pro- mote your advertising by promoting all advertising... by explaining to your prospects - and your employees -how advertising benefits them. Tell them how advertising - helps keep living costs down how advertising builds sales, which make mass -production possible, which means lower production costs, lower selling costs, lower prices. Tell them how advertising helps create demand, which sustains production, which makes jobs more secure. Tell them how America lives better because of advertising. If you believe in it.. e PROMOTE IT! 601E 630 Spot Radio Stations November 1, 1968

118 SARANAC LAKE Franklin County -Map Location G -S See SRDS consumer market map and data at begin. sting WNBZ 1927 Media Code WNBZ, Inc., Box 211, Saranac Lake, N. Y Phone free. & Gen'i Mgr. -James Rogers, III. Grant Webb & Company. 1,000 w. days, 250 w. nights; 1240 kc. 15% on station time. 5. GENERAL ADVERTISING See eoded regulations General: la. la. 3a. 3d, 40, 5. Tb, 8. Rate Protection: lob, llb, 12b. 13b, 14b, 15e. 15b. Basic Rates: lob, 24b, 25e, 28b, 28e, 29a. Contracts: 40a. 41, 44a, 45, a. 50, 51b. Comb.: Cont. Discounts: 60b. 60g, 801, 61b. 82d. Cancellation: 70e, 71a. 72, 73h. Affiliated with American Information Network. Rates effective January 1, Rates received December 4, I min 30 sec 1 min 30 sec 1-25 ti ti ti ti tl plus PROGRAM 1 hr 1/2 hr 1/4 hr 10 min 5 min 1-25 ti ti ti ti ti plus SARATOGA SPRINGS (1 AM; 1 FM) Saratoga County -Map Location 11-6 See SRDS consumer market map and data at begin ning WKAJ 1964 R A'iB Media Code Community Radio of Saratoga Springs. Inc.. Box 557, 71 West Ave.. Saratoga Springs. N. Y Phone Vice-Pres. & Gen') Mgr. -Kent Jones. PRO Time Sales, Inc. 250 w. days: 900 kn. Operating schedule: Sunrise -local sunset. EST. Partial simulcast operation. Simulcast sunrise -local sunset. For non-simuleast facilities see WKAJ-FM. 15% on time only; no cash discount. General: la. 26, 3a. 4a, 4d. 5, 6a, 8. Rate Protection: 15b. Basic Rates: 20b, 21d. 24b, 24e. 25a. 28e. 29a. Contracts: 40a. 44a, b. Comb.: Cont. Discounts: 60b, 60f, 62d. Cancellation: 71a. Eff 7/1/67-Rec'd 4/7/67. PER W K : I tl 10 ti 30 ti 50 tl 1 min sec or lees: 75% of 1 -min. 8. PROGRAM 5 MINUTES 1 wk 13 wk 26 wk 52 wk 5 ti ti ti IL talent fee on news and sports programs. WKAJ-FM 1968 Medie Code Community Radio of Saratoga Springs, Box 557, 71 West Ave., Saratoga Springs, N. Y Phone General Manager -Kent Jones. News & Frog. Dir. -Roy Fuller. Commercial Manager -Chris Collin. PRO Time Sales, Inc. ERP w.; mc. Operating schedule: 8 am -midnight. EST. Antenna ht.: 74 ft. above average terrain. Partial simulcast operation. em -sunrise & local sunset -midnight. 15/0; payable within 30 days. Operated separately 6 General: la, 2b, 3a, 9a, 4d, 5, 8. Rate Protection: 15h. Basic Rates: 20b. 21d, 24b, 24e, 25a, 28c, 29e. Contracts: 40a, 440, 45, 46, 51c. Comb.: Cont. Discounts: 60b, 60f, 62d. Cancellation: 71a. Prod. Services: 82. FM only: 50% of AM restes. SCH EN ECTADY Schenectady County -Map Location G-6 See SRDS consumer market map and data st beginning See Albany -Schenectady - Troy SPRING VALLEY Rockland County -Map Location G-9 WKQW 1965 R A B Media Code Rockland Radio Corp.. Broadcast House, 18.0 Rt. 59, Nanuet, N. Y Phone WKQW: Programmed for adults and young adults. MUSIC 70%: featuring current selling general popular music, standards, ahowtuoea. 30% news and information. Local news every half hour. Network news every hour. Stock reports twice daily. Sports every weekend. Traffic reports in drive [lime at :22 & :52. Weather at :20 & :50. Marine weather reports at :25 weekends. Mobile unit. Man on the street. COMMERCIAL POLICY: 18 minutes per hour. Personalities available for remote pick-ups. 5 man news department. Contact Representative for further details. Recd 7/29/88. Vice-Pres. & Gen') Mgr. -William C. Mims. Sales Manager -Al Etkin. Operations Manager -Allen M. Faust. John A. Potter & Company. 500 w.; 1300 ke. Directional. Operating schedule: 8 am -local sunset. EST. 15% time only. General: la, 2b, 3d. 4a, 4d, 6a, 7b. Rate Protection: 10b, 11b. 12b, 13b. 14c. 18. Basin Rates: 20b, 21b. 21c, 22a, 23a, 29b, 24e. 25a , 28a. 29b c. Contracts: 40a. 41, 42c, 43, 44b, 45, 46, 47a c. Comb.: Cont. Discounts: 60e e. 82d. Cancellation: 70b. 70d, 71a, Prod. Services: , 82. Affiliated with American Information Network. ER Reed 2/26/68. BULK RATE -ROS PER YR: 250x 500x I000x min sec 4.50 CONTRACT (Minimum of Bec per wk) 13 wk -5% 26 wk -10% 52 wk -15% Premium Drive Times - Mon thru Fri 6-9 am & 4-6:30 pm. 5 ti 10 ti 15 ti 20 t1 30 ti 50t1 1 min sec sec Key Housewife Time (ROSI -Mon thru Fri 9 am -4 1mmin sec sec L Weekend Special (ROSI-Set & Sun. 10 tl 20 t1 30 tl 1 min sec sec SATURATION PLAN -ROS (Within a 7 -day period) I min 90 see 70 ti (maximum 20 in any 1 day)..._ ti (maximum 10 in any 1 day) minute and 30 -seconds may be combined for frequency rate. 8. PROGRAM Premium Drive Times -Mon thru Fri 6-9 am & 4-6:30 pm. 5ti 10ti 15 ti 20 ti 30tí 3 min min Key Housewife Time (ROS) -Mon thru Fri 9 am -4 3 min min Weekend Special (ROS) -Sat & Sun. 3 min min 6.50 WEATHER OR TRAFFIC REPORTS (Special 1-1/2 min programs) 3ti 5t1 10 ti 15tí Drive Time Key Housewife Time ti SYRACUSE (7 AM; 3 FM) (including East Syracuse, North Syracuse) Onondaga County -Map Location D-8 Stations contiguous to the major city are consolidated under the major city heading. This is not to imply that all of the stations provide equal coverage of the entire aren or cities involved. It is part of the time buying function to determine extent of individual station coverage, audience delivered. etc. within the area. WDDS (FM) 1958 SYRACUSE QF'MO Media Code Functional Broadcasting, Inc Erle Blvd., E.. Syracuse, N. Y Phone WDDS (FM): Programmed for general interest, appealing to adult audiences. MUSIC: popular, jazz, light classical, movie and TV sound tracks, Broadway showtunes, and standard middle-of-the-road music. Solid music interrupted only at each quarter hour for commercial and public service announcements, and live regional news broadcasts 5 min before each hour. Religious music Sun mornings. Weather recaps 7:20 am & 8:20 em throughout week. Contact Representative for further details. Rec'd 3/27/68. President -Albert Wertheimer. Gen') Mgr. & Frog. Dir. -Carl J. Spavento. Director of Sales -James A. McKechnle. Roger Coleman, Inc. EitP w.; 93.1 mc. Operating schedule: Mon thru Sat 6:45-2 am; Sun 8-2 am. 15% on time only; no cash discount. General: la, 2b, 3a, 3c, 3d, 4a, 4d. 5, 6a, 7b, 8. Rate Protection: lob, 11b, 12b, 13b, 14b. Basic Rates: 20a, 20b, 21a. 21b, 21e. 21d, 22a. 22b. 23a, 240, 24e, 25a, 26, 29a. 28c, 29a, 30, 33a. Contracts: 40a, 41, 42b, 42d, 44a, 95, 46, 97a Ia, 51b. Comb.: Cont. Discounts: 60d, 60f, 60i, 61c, 62b. Cancellation: 70a, 70c, 71a, 72, 73a, 73b. Member: Empire State FM Network. No. 2 Eff 1/1/67 -Reed 2/1/67. I ti 8ti 15 ti 1 min sec PROGRAM PER WK. I ti 8 tl 15 ti 1 hr /2 hr /4 hr NEWSCASTS PER WK. I ti 8 ti 15 ti 22 ti ti 5 min..._.._ FREQUENCY DISCOUNT 13 cocasec wk- 5% 52 censen wks-15% 26 consec wks-10% WFBL 1922 SYRACUSE 22 ti 29 ti ti ti 29 tl ti Media Code First Broadcasting Corp., 6609 Old Collamer Rd.. East Syracuse, N. Y Phone WFBL: Programmed for adults. 5 min network news and local headlines each hour. 7 local newscasts per day. FARM: show 5-5:30 am. Entertainment 6-10 am employing air personalities. middle-of-the-road music. Network program am, interviews and comedy. 11 am -11 pm entertainment and news. 11 pm -1 am listener telephone participation program, guest Interviews. 3 man news department, mobile unit. SPORTS: live major league baseball and football, local basketball RELIGIOUS: 5:30-6 am music. programs Sun evenings. 1-5 am Sc 5 individual air personalities playing middle-of-theroad music. COMERCIAL POLICY: 18 commercial minutes per hour. 15 minute competitive separation. Contact Representative for further details. Reed 1/10/68. Manager -Kenneth R. Chapin. Operations Manager -Ted Jones. News Director -Art Peterson. McGavren-Guild-POW Radio, Inc. 5,000 w.; 1390 kg. Directional -nighttime only. Operating schedule: 24 hours Mon thru Sun. EST. 15% on time charges only; no cash discount. NEW YORK General: la, 2a, 3a, 3b, 4a, 4d, 5, 6a, 7a, 8. Rate Protection: lob, 11b, 12b, 13b, 14b. Basle Rates: 20a, 22a, 22b, 23a, 24b. 28a, 29a. Contracts: 40a, 45, 46, 47a. Comb.: Cont. Discounts: 60a, 60k, 6lc, 62b. Cancellation: 70a, 70e, 71a, 73a. Affiliated with American Entertainment Network. Rates effective April 1, (Card No. 6.) Card received March 3, Class AA -6:00-9:00 am and 4:00-7:00 pm Mon thru Sat. Claus A-9:00 am -4:00 pm Mon thru Sat. Class B-7:00-11:00 pm Mon thru Sat: 6:00 am - 11:00 pm Sun. Class C -All other times. -Class AA- -Class A- -Class B- 20/30 20/30 20/80 1 min see min sec 1 min sec 1-5 ti..._ ti..._._ ti..._ ti..._ ti ti +.._....._ Class C -rates on request 26 wt....._.._.._.. 5% 52 wk..._..._.._.._._». 10% 10 -seconda -50% of applicable 1 -minute rate. Per yr ti 156 ti 312 ti 520 tl 1000 tl I min..._.._.._.._ /30 sec PROGRAM 5 minutes-l-1/2 times applicable 1 -minute rate. 9. PARTICIPATING PROGRAMS "Opinion" -11:00 pm -1:00 am Mon thru Fri. Telephone audience participation. Claus B rates. WHEN 1941 SYRACUSE «KATZ RADIO EMI EAST CBS Radio Network e 1233 A Meredith Owned Station Media Code Merldith Syracuse Radio Corp James St.. Syracuse, N. Y Phone TELEX WHEN: Programmed for adults and young adults. Music and entertainment, 80% music. General popular music for age category. 6 air personalities handle all music segments. News and public affairs 20%. 8 man news department. News half hourly 5:30-9 am. Local headlines 2 min before hour, M -F. International league baseball play-by-play, Apr -Sept. Remotes available. Seasonal weather and road reports interrupt normal programming. Contact Representative for further details. Rec'd 10/19/67. Vice-Pres. & Gen I Mgr. -Paul Adanti. Program Director -Jahn Scott. Commercial Service Manager -Olga Menepace. Katz Radio. East. Canada -Andy McDermott Sales Ltd w. days, w. nights; 620 ka Directional -nighttime only. Operating schedule: Mon thru Fri 5 am -midnight; Sat 6 am -midnight; Sun 8 am -midnight. EST. General: la, 2a. 3a. 9a. 4d, 5, 6a Rate Protection: 15c, 15d. Basic Rates: 20a, 22a. 23a, 24b, 25a, 28a, 29a. Contracts: 40e, 42a , 97a. Comb.: Cont. Discounts: 60a. Ola, 61e, 62b. Cancellation: 75a. 70c. 71a. 73a. Affiliated with CBS Network. Affiliated with Katz Radio A.I.D. Plan. No. 22 Eff 5/1/68 -Reed 4/15/68. A -Mon thru Sat 5:30-9:30 am & 4-7 pm. B -Mon thru Fri 9:30 am -4 pm. C -All other times. PER WK, I MIN: Iti ti 18 t124 ti A B C /30 sec: 75% of 1 -min. 10 sec: 50% of 1 -min. Spots between time classes take rates of higher class. TOTAL AUDIENCE PLANS PER WK. I MIN: 12t Plan I -(1/3A. 1/3B, 1/3C) Plan II (1/2A, 1/2C) Plan III -(1/2B. 1/2C)..._ /30 see: 75% of 1 -min. 10 sec: 50% of 1 -min. All spots, regardless of length or class, may be cross -combined for discount purposes as long an TAP spots of each length are separately distributed in specified time neriods. (This listing continued on next page) November 1, 1968 Spot Radio Stations 631

119 NEW YORK Syracuse -W H E N -Continued 8. PROGRAM A-6-9:30 am & 4-7 pm. B-9:30 am -4 pm. C -Before 6 am & after 7 pm. PER VR: Ix 52x 104x 156x 260x 1/2 hr /4 hr min _.._ /2 hr /4 hr..._.._.._... _ min... _.._..._ CLASS C 1/2 hr /4 hr min Programs and spots may not be combined for discount purposes. WNDR 1946 SYRACUSE R A B Media Code Syracuse Broadcasting Corp., Box 1212, Syracuse, N. Y Phone WNDR: Programmed for age group. FARM: program 5-7 am, market reports, county agent reports, music, news. 7 air personalities me operation. Music 85%. NEWS 15%; 5 min on hour plus weather reports and headlines. School closings in morning during winter. Radio News International audio reports. MUSIC: top 40 modified according to time of day. Some country music on farm program. Dedications, requests, school activities 6 pm -12M. COMMERCIAL POLICY: no more than 22 interruptions per hour. no more than 14 minutes average per hour commercial time. Editorialize on controversial local issues. Contact Representative for further details. Rec'd 5/22/ PERSONNEL President -Arthur C. Kyle, Jr. Vice -President-Leo Rosen. General Manager -Franklin H. Small. Kyle -Radio. Pennsylvania, Maryland -Robert S. Dome Company. Inc. Massachusetts-Eckels & Queen, Inc. Detroit -Pearce Sales. Chicago, West Coast -Meeker Radio. Inc. South, Southwest -Busby, Finch and Woods. Inc w.; 1280 kc. Directional -nighttime only. Operating schedule: 24 hours daily. EST. DST. 15% on net time. Bills rendered monthly. General: la, 2a, 3a, 4a. 5, 6a, 7a. 8. Irate Protection: 10g, 11g, 15a. 16. Basic Rates: 20h, 21a, 22b, 24c, 25a, 27, 28a, 29a, , 32b, 33a. Contracts: 40a, a, 42d, 43, 44b. 45, a, 48, 49, 51a. Comb.: Cont. Discounts: 60a. 60e, 60f. 60h, b. Cancellation: 70c, 71e. 72, 73a. Prod. Services: 81, 82. No. 20 ER 4/15/68-Rec'd 3/25/68. AA -Mon thru Sat 6 am -7 pm. A -Mon thru Sat 7-10 pm. B -Sun 6 am -midnight; Mon thru Sat 10 pm -midnight. Fixed position (AA) WKLY: I ti AA 32 A 26 B 19 6 ti 12 ti t1 30 ti ROS PLAN (Mon thru Sun 6 am -midnight) Wkly sec: 80% of 1 -min. 10 sec: 60% of 1 -min. 28 wk -9% 52 wk -8% g.i.pket THE UNITED WAY WOLF ti..._....._.._ ti.... _..._.._ SYRACUSE 15 ti U_...._.._ ti U..._..._..._.._ ti._ R AB 8. PROGRAM 1 hr 1/2 hr 5 min Media Cade U _..._ WOLF Broadcasting Service. Inc.. Box 1490, Syra cuse. N. Y Phone ti U. _.., WOLF: Programmed for general interest. 250 ti AIR PERSONALITIES handle all segments. NEWS: 500 tl..._..._..._..._..._ local headlines on hour, network on half hour. SPORTS: local and national scores and game schedules hourly. MUSIC: country and western 24 hours daily. ENTERTAINMENT: audience participation contests hourly. Noon -12:30 pm, country muslo spotlight featuring various artists with audience telephone participation. Air personalities 9-11 em Sun, Polish polka music. FARM: 5-5:20 am. commodity reports, agricultural weather reports. Contact Representative for further details. Reed 8/11/67. t. PERSONNEL Station Manager -William C. Hurley. Sales Manager -Richard F. Polgreen. Alan Torbet Associates, Inc. 1,000 w. days. 250 w. nights; 1490 ke. Operating schedule: 24 hours daily. EST. 15/0; time only. 5. GENERAL ADVERTISING See ceded regulations General: Is, 2a, 2b, 3e, 3b, 3d, 4a, 4d. 5. 6a Rate Protection: l0d, lid, 12d, 14d. 15b. Basic Rates: 20a, 21a. 21b, 21d. 22a, 22b. 23e, 23b. 24b, 24c, 25a. 26, 28e, 28e, 29a, 30, 33e. Contracts: 40c, 41, 42a, 94a, 44b a, , 51a, 51b. Comb.; Cont. Discounts: 60a. 60e, 60f, 60g, 60h, 601, 81e. 02b. 82d. Cancellation: 70a, 70e, 71a, 72, 73a, 73b. Affiliated with MRS Radio Network. No. 16 ER 6/15/68 -Reed 9/3/68. AAA -Mon thru Fri 6-10 am & 3-7 pm. AA -Mon thru Fri 10 am -3 pm. A -All other times; all day Sat & Sun /30 SECONDS - AAA AA A AAA AA A 6 ti ti ti ti ti sec -50% of min. 5 minute News and/or Sports, minute rate plus 25%. Within 20/20 News Highlights (30 sec), 1 minute rate. DISCOL7VTS 13 wk -5% 26 wk -10% 52 wk -15% WONG (FM) 1956 SYRACUSE Q F Media Cede Sentinel Heights FM Broadcasters. Inc., 210 Hills Bldg Montgomery St.. Syracuse, N. Y Phone WONO (FM): Programmed for adults interested in fine arts. Programming consists of classical and light classical music, including opera on Thurs nights and Sat afternoons. NEWS: at 7:50 am, 8:50 am, 11:50 am. 1:50 pm, 4:50 pm, 7:50 pm. 10:50 pm and sign -off. Length of newscasts veriable, depending on amount of national and International news occuring. Public affairs 1 hour a week. Editorialize on events concerning the arts and cultural community. COMMERCIAL POLICY: maximum 8 commercials per hour. average 6 commercials per hour. Sponsorship of programs and news permitted. Contact Representative for further details. Rec'd 5/27/68. Pres. & Gen'l Mgr. -Stephen Jacobs. Sales Manager -Patrick Mahoney. Program Director -Henry Fogel. Herbert E. Groskln & Co. ERP 10,500 w.; mc. Stereo. Operating schedule: 7:00-1:00 am daily. EST. Antenna ht.: 600 ft. above average terrain. 15/0 time; 15 days. General: la, 2b, 3a, 4a, 4c, 5, 6b, 7b, 8. Rate Protection: 10a, lia. 12a, 13e, 14e. 15b. Basic hates: 20a, 21a, 23a, 24b, 28c, 29a, 33a. Contracts: 40a, 42b, 44a, 48, 47e, 5Ia. Comb.: Cont. Discounts: 60a, 60e, 61a, 62d. Cancellation: 72, 73b. Member: The Groskin Group. Rates effective October 1, Rates received August 3, WPAW 1965 EAST SYRACUSE Media Code Wide Water Broadcasting Co., Inc Erie Blvd. E., Syracuse, N. Y Phone WPAW: Programmed for general interest. AIR PERSONALITIES handle all segments. NEWS: network 5 min hourly, 10 min at noon. State news 7:25 am, 12:25 pm. 6:25 pm. State weather roundups 7:15 am, 12:15 pm, 6:15 pm. 10 min sports 8:20 am, 15 min sports 5:45 pm with personality interviews. Variety entertainment M -Sat sign -on -11 am, with 30 min women's segment 9:30 am. Top 50 country and western balance of day, M -Sat. Community news 11:15 am, 2:15 pm. Popular, modern and mainstream jazz 2 hours Sat 4:05 pm. Polish programming Sun 2-1/2 hours. Italian programming Sun 1 hour. RELIGIOUS: programming Sun 1-1/2 hours. SPORTS: live major league baseball and football, college football. Annual football bowl game and intercollegiate rowing regatta. Contact Representative for further details. Recd 5/22/68. Pres. & Gen'l Mgr. -Claude A. Parton. Sta. & Sales Mgr. -Albert R. Webb, National Time Sales. 1,000 w.; 1,540 kc; non -directional. Operating schedule: sunrise -local sunset. EST. 15/0 on time and talent: monthly. General: lb, 2a, 3a. 3d, 4a, 9d, 5. 6a, 7b. Rate Protection: 10b, 11b, 12b, 13b. 14b. Basic Rates: 20e, 21a, 21b, 21d, 22a. 22b, 23a, 23o, 29c, 25a, 26, 27, 28a, 28e, 29e, 33e. Contracts: 40a. 92c. 49a, 44b, 45, e, 48, 51a. Comb.: Cont. Discounts: 60a, Sod. 61e, 62e. Cancellation: 70a. 70c, 71a, a. Fixed position guaranteed on strips and 15 minute separation from competing accounts. Affiliated with American Information Network. No. 1 Elf 1/1/66 -Reed 6/21/66. AA -6-9 am & 4-6 pm. A-10 am -4 pm & 6 pm -sign -off. I MIN: lx 19x 26x 52x AA A sec: 75% of 1 -min. 10 sec: 50% of 1 -min. 20 sec: 66-2/3% of 1 -min. 8. PROGRAM AA: lx I3x 28x 52x 150x 1/4 hr min hr /2 hr /4 hr min PARTICIPATING PROGRAMS SPECIALTY PROGRAMS (Flat 12.00) Al Paro Mediterranean Melodies -Bun 12-1 pm. Florence Travis Echoes of Poland -Sun 7:30-8:30 am. Leo Rayhill Strictly Jazz -Sat 4-8 pm. Clarence Kadya Polish Melodies -Sun 8:30-10 em. Songs of Italy -Sun am. (AA rate) Expression -Mon thru Fri 2:05-4 pm, 2 -way talk show via telephone with commentator. WSEN BALDWINSVILLE City of license, Baldwinsville. N. Y. Syracuse Office -204 Lamed Bldg., Syracuse. N. Y Phone See listing under Baldwinsville, N. Y. Advertisement (All traffic materials, tapes. ET's, cody, should be sent direct to P. O. Box 1050, Baldwinsville, N. Y ) President -Donald C. Menapece. Gen'l & Sales Mgr.-Itobert L. Stockdale. Program Director -James A. Lowery, Jr. Alan Torbet Associates, Inc. 250 w.; 1050 kc. Operating schedule: Sunrise -local sunset. EST. 15%; no cash discount. Bills rendered monthly.. items la, 2b, 3b. 9a, 4d, b, 15b. 2013, 21b, 23a, 24c, 28c, 292, 33b, 40e, 41, 43, 49a, , 47e, 51b, 60b, 60g, 61b, 62d, 71e, 72, 73b. Rates effective June 1, (All times) 1 wk 13 wk 26 wk 52 wk 1 ti tl ti or more ti b 30 seconds -75% of applicable 1 minute rate. 10 seconds -50% of applicable 1 minute rate. WSEN-AM spots are simulcast on WSEN-FM at no additional charge. WEEKLY 21 PLAN (Mon -Sun. 1 dally am; 10 am -3 pm; 3-7 pm) (10 weekday drive times, 5 weekday mid -day times, 6 weekend times, total 21 announcements weekly) 1-8 wks 7-12 wks 13 wks or more $ wkly $ wkly $ wkly ($8.57 ea.) ($8.09 ea.) ($7.82 ea.) News Service -AP and local. 10 minute news -applicable 1 minute rate plus 50%. 5 minute news -applicable 1 minute rate plus 30%. W S O Q 1939 NORTH SYRACUSE Subaerlber to the NAB Radio Code Media Code WSOQ, Inc., Box 20. North Syracuse. N. Y Phone President -Francis H. Harms. Station Manager -Robert J. Pletrucha. Sales Manager Ross Morton. 1,000 w. days; 1220 ke. Operating schedule: Sunrise -local sunset. EST. 15/0 on time only. 5. GENERAL ADVERTISING See aided regulations NAB Radio Code Advertising Standards woe. General: la, 2b, 3a, 9a, 5, 6a, 7e, 8. Itate Protection: 10a. Ila, 12a, 13a, 14e, 15a. Basic Rates: 20b. 21e. 21d. 22b, 23b, 24b, 25e, 26, 28h, 28e. 29e, 30, 32b. Contracts: 40e, 41, 42b, 92d, 49b, 45, a, , 51c. Comb.; Cont. Discounts: 60f, 60h, 601, 61a, 62e, Cancellation: 70e. 70e. 71b, 72, 73b. Prod. Services: Affiliated with KBS Radio Network. Ed 3/21/67-Rec'd 5/24/67. OPEN RATES: 1 ti ti....._._..._..._._ ti ti ti tl ti..._.._..._ ti ti._._..._ ti ti. _.._ ti sec: 75% of 1 -min. 8. PROGRAM I hr 1/2 hr I/4 hr 1 x _ z. _..._._ MINUTE NEWS/WEATHER CASTS 13 z. ea..._.._ x, ea _.._....._ 8 ETHNIC PROGRAMS Rhythm & the Blues -Sat. Negro Programs -Early Sun morning, late Sun afternoon. Polish Polka Jamboree -Sat and Sun. The Irish Hour -Sat. Echoes of the Middle East -Sat. Sounds of Russia -Sat. (adjacencies only). Italian Serenade -Sat and Sun. Jewish ñteiodles-sun. Germany in Music -Sun. Following rates apply to programs above: P U tl._.... _.._..._.._ WSYR 1922 SYRACUSE N.. t NBC Radio Network R A B Media Code Newhouse Broadcasting Corp., 1030 James St., Syracuse, N. Y Phone TELEX WSYR: Programmed for adults. AIR PERSONALITIES handle all segments. NEWS: 10 min every hour 7-10 am, plus 15 min at noon, 8 pm, 11 pm, local, national, world, sports. Network news 5 min every hour plus 7:45-8:05 pm. FARM: 5-7 am markets, farm news, player piano. Entertainment 7-10 am general popular music, time and weather. Entertainment am live studio orchestra. 2 vocalists, music featuring current hits, show - tunes, standards. TALK: 11 am -noon woman's show. interviews, public affairs, homemaking. Entertainment 1-6 pm trend music. middle-of-the-road music, showtunes, standards. 6:25-7:45 pm standards, middle -of-the -rued music. 8:05-10 pm general orchestral music. 10:05-11 pm showtunes. 11:15 pm -12M standard music. SPORTS: college football, basketball, play-by-play. Contact Representative for further details. Recd 8/8/08. (This listing continued on next page) 632 Spot Radio Stations November 1, 1968

120 Syracuse -W S Y R -Continued 1. PERSONNEL Pres. & Gen'I Mgr. -E. R. Yadeboncoeur. Sales Director-Wllllam R. Alford. Jr. Henry I. Chriotal Co.. Inc. 5,000 w.: 570 ke. Directional -separate patterns day and night. Operating Schedule: 5:00 am -12:05 am weekdays; 7:00 am -12:05 am Sun. EST, DST. 15% on net elation Ume only; no each discount. 5. GENERAL ADVERTISING See seed regulations General: la, 2a, 2b, 3a, 3b, Sc, 3d, 4a, 9d, 5, Ob, 7b, 8. Rate Protection: 10e, 11e, 12e. 13e, 14e. Basle Rates: 20a, 20b, 21a, 21b, 21d, 22a. 22b. 23a, 23b. 24b, 24c, 25e. 26, 28a. 28e. 29e a. Contracts: 40c, 41, 42a, 43, 44a, 44b4 45, 46, 47a, 48, e. Comb.: Cont. Discounts: 60e. 60d. 601, 610, 62b, 62d. Cancellation: 70a. 70e. 71a, 72, 73a, 73b. Prod. Services: 80, Affiliated with NBC Radio Network. No. 26 ER 8/1/68-Rec'd 7/19/68. AAA -Mon thru Sat 6-10 am. AA --Mon thru Fri 3-7 pm. A -Mon thru Fri 10 am -3 pm & 7-9 pm; Sat 10 am -7 pm Sun 6 am -7 pm. B -All other times. Minimum 3 days per week (1 per day, alternate days. Mon, Wed, Fri one week and Tues, Thuns, Sat next week) or 6 days per week (1 per day Mon thru Sat). A I ti Ott 12t1 18tí x... _... _.._.._..._.._ z x /20 SECONDS 1 x x x AM/PM TRAFFIC PLAN: Advertiser may elect to divide schedule of spots equally between AAA and AA. AA rate prevails if for single product, spots are same length, and AAA and AA are running concurrently. Minimum 6 spots per week. 1 x z..._......_.._ x _.._..._ /20 SECONDS 1 x x x..._.._..._.._ t -_.._..._ x x_..._ x..._... _......_.._.._ /20 SECONDS 1 x..._..._.._ _ x..._..._.._.._ z I /20 SECONDS 1 x x x I SECONDS Ix 100x 300x 500+ AA A B second spots may be combined with other spots for frequency discounts. Are not subject to nor included in calculating weekly quantity discounts. TOTAL AUDIENCE PLAN Sold in multiples of 4 spots (2AAA and/or AA and 2 A). Scheduled within 7 -day period. Discounts apply for single product advertising only. PLANS I S min. a /20 sec, ea..._ TAP spots do not combine with any other spot service for discounts. 8. PROGRAM AAA -Daily 7-10 am. AA -Daily 10 am -9 pm. A -All other times. A I hr 1/2 hr I L..._..._._..._..._.._ x x _..._..._..._--.-_. _ x x..._.._..._.._._..._.._ x._.._.._..._.._ _ x. _..._ z z..._..._.._.._ _..._ PARTICIPATING PROGRAMS RFD Deacon Doubleday -Mon thru Sat 5-7 am. 1 min per day, Sat wkly..._..._.._...._ _ Less than 6 per wk -regular AAA rate. NEWS CHARGES Net _._..._..._... _ /4 hr IO min 5 min min NO MAGIC! NÓ MYSTERY! NO GIMMICKS! TALENT IT'S JUST SIGN -ON TO SIGN -OFF - THAT MAKES WSYR THE BEST RADIO BUY IN CENTRAL NEW YORK!! Live variety show news farm good music sports business women - whatever the category, WSYR has Central New York's TOP PERSONALITIES. Floyd Ottoway WSYR GANG Ed Murphy TIMEKEEPER Joel Mareiniss SPORTS Deacon Doubleday FARM Fred Hillegas NEWS Jerry Barsha NEWS Charles Hobart MUSIC Alan Milair MUSIC Kay Russell WOMEN John Gray MUSIC Richard Hoffmann BUSINESS NEWS Represented Nationally by THE HENRY I. CHRISTAL CO., INC. NEW YORK BOSTON CHICAGO DETROIT SAN FRANCISCO WSYR Nec I. Central N.r rert rn reeaa - r: i..-, rn p't: r s ' i Y7(7 }. r r 5 KW SYRACUSE, N. Y KC WSYR-FM 1946 SYRACUSE Media Code Newhouse Broadcasting Corp., 1030 James St.. Syra - ruse, New York Phone TWX President -E. R. Vadeboncoeur. Vice -President -W. V. Rothrum. Sales Dlr. & Gen'l Mgr. -A. J. Eleholxer. New York -Frederick W. Smith. ERP 100,000 w.: 94.5 mc. Operating schedule: 10:00 am -midnight. 15/0; net time only. 5. GENERAL ADVERTISING See eoded regulations General: la, 2a, 3a. 3b, 4a, 4d, 5, Bb. 7b, 8. Rate Protection: 10b, 11b, 12b. 13b, 14b. Basle Rates: 20a. 22a. 22b. 23a, 24a. 24b, 25a, a. Contracts: 40a. 42a, , 47a. Comb.; Cont. Discounts: 60a, 61c, 62b. Cancellation: 70a. 70e, 71a, 73a. Rates effective April Rates received June Class AA -5:00-11:00 pm Mon thru Sat; noon -11:00 pm Sun. Class A -All other times. 1 min 20 sec 1 min 20 see ti ii..._ ti._ tl._ or more % of Class AA rate. News agencies -1 -minute announcement rate plus 20%. IIOS announcements -l -minute announcement rate leu 20%. 8. PROGRAM PER WR: 1 ti 2-4 ti () 1 hr or 55 min /2 hr or 25 min /4 hr or 10 min. _..._ min.._ () 5 or more times. 60% of Clue AA rate Weekly Discounts 13 wk. 5% 39 wk..._..._--_ 15% 26 wk. 10% 52 wk..._._... 20% TICONDEROGA Essex County -Map Location G-4 See SUDS consumer market map and data at beginning WIPS 1955 R A B Media Code Ticonderoga Community Service Broadcasting Corp., Ticonderoga, N. Y Phone WIPS: Programmed for general audience appeal. MUSIC: middle-of-the-road but includes fairly heavy play of country and western. NEWS: broadcast on hour. Local sports carried play-by-play. Regular farm reports early morning feature. Contact Representative for further details. Recd 12/26/67. Vice-Pres. & Gen'l Mgr. -Philip Spencer. Station Manager -Ted Winter. Vic Piano Associates, Inc w. days: 1250 kc. 500 w. pre -sunrise. Operating schedule: 6 am -local sunset. 15%; no cash discount. EST. 5. GENERAL ADVERTISING See eoded regulations General: la, 2b, 3a, 3d, 4e, 4c, 5, 6e. 7e, 8. Rate Protection: lob, b, 13b b. Basic Rates: 20b, 21a, 21c, 22a, 23a, 24b, 24c, 25a, b, 28c, 30, 33d. Contracts: 40a, 92b, 92d, 44a, 441% , 48, , 51e, 51b. Comb.; Cont. Discounts: 60d, 60e. 60f. 60h, 601, 61e. 62d. Cancellation: 70a, 70e, 71a, 72, 73a. 73b. Eff 10/20/67-Rec'd 11/6/67. Ix 13x 26x 52x 104x x 1 min sec sec WKLY: 6t1 12tí 24t1 1 min sec PROGRAM 5 min -2x 1 -min. 1/2 hr -5x 1 -min. 1/4 hr -3x 1 -min. 1 hr -9x 1 -min. NEW YORK TROY Rensselaer County -Map Location H-7 See SUDS consumer market map and data at begl'tnine See Albany -Schenectady - Troy UTICA -ROME (6 AM; 2 FM) Oneida County -Map Location E-5 See SUDS consumer market map and data at beginning Stations located within the combined city area are consolidated under multiple city headings. This is not to imply that all of the stations provide equal coverage of the entire area or titles involved. It le part of the time buying function to determine extent of individual station coverage, audience delivered, eta. within the area. WADR REMSEN City of license-remsen, N. Y. Utica office-rm. 423, 258 Genesee St., Utica, N. Y Phone See listing under Rennet). New York. WBVM 1982 UTICA Media Code Fusco Broadcasting Corp., King Cole Plaza, 1924 Genesee St.. Utica, N. Y Re WBVM: Programmed for adults. Entertainment 6-10 am, air personality, audience participation via telephone, broadcasting from station airplane, middle-ofthe-road music. Noon -1 pm news and weather roundup. local and state, discussions. 1-5 pm entertainment. popular, middle-of-the-road music. news on hour, headlines on half hour. Foreign language programs Sat 1-2:30 pm (Polish), Sun 9:30-11 am (Polish). 11 am -1 pm (Italian). Commerciale delivered in Polish -English and Italian -English. Contact Representative for further details. Recd 8/7/87. President -Michael C. Fusco. General Manager -Daniel A. Fusco. Sales Manager -Mike Fusco. Donald Cooke. Inc. S. FACILITIES w. days: 1550 ke. Operating schedule: Sunrise -local sunset. EST. 15% on time only: no cash discount. General: la. 2a, 3a, 3b, 4a, 4d, 5, 6a. 7a, 8. Rate Protection: 12b. 14b. Basic Rates: 20a, 22a, 22b, 23a. 24a, 24b, 25e. 28, b, 29a. Contracts: 40a. 42a, , 47a. 48. Comb.: Cont. Discounts: 80e, 61a, 61b, 61c, 62b. 62e. Cancellation: 70a, 70e, 71e, 73a. Member: Northeast Radio Network. No. 3 Eff 1/68 -Reed 1/31/68. A -Mon thru Fri 7-10 am & 4-6 pm. B-10 am -4 pm & 6:30 pm -sign -off. I ti 9 ti 12 ti 18 ti 24 tl 30 ti 1 min sec min sec see: 50% of applicable 1 -min. All spots, 1 minute, 30 second and ID's may be combined for maximum frequency. WEEKEND PLAN (6:30 pm Fri thru 7 am Mon; tl 9 tl 18 tl 1 min sec PROGRAM 1 hr 1/2 hr 1/4 hr 5 min Each WIBX 1925 UTICA Media Code WIBI, Inc., Box 950, Utica. N. Y (Mailing address). Phone Business Office & Studio: Clark Mills Bd. Whites - town, N. Y. Precedent -Mrs. M t Bowen Shepard. Vire -Proa. & (WI Mgr.-Frederio C. Bowen. Meeker Radio, Inc. Regional Reps Corp. Canada-Stovin-Bylea. Ltd. South, Southwest -Busby, Finch and Woods, Inc. (This listing continued on next page) November 1, 1968 Spot Radio Stations 633