Marian University name Always use Marian University or Marian in your writing. Do not use MU as that can be confused with Marquette University.

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2 Marian University identity standards T ensure that all cmmunicatin directed t ur key audiences benefit frm cnsistent design and message, Marian University has established a plicy fr the develpment and preparatin f campus publicatin (print and e-publicatins) fr internal and/r external audiences. The plicy applies t all campus publicatins, web cntent and advertising that are prepared fr prspective students and their families, alumni, friends f the university and ptential emplyees. Marian University Lg Marian University has develped this style guide as a service t the varius departments that will have cntent psted n ur web site. The purpse is t help cmmunicatrs achieve a cnsistent and prfessinal image fr the site. In general, we fllw The Assciated Press Stylebk s guidelines, unless we ve indicated therwise. Marian University name Always use Marian University r Marian in yur writing. D nt use MU as that can be cnfused with Marquette University. When making a reference t the university befre May f 2008, still use Marian University, but state frmerly cllege. - Stan graduated frm Marian University, frmerly cllege, in Marian University seal and lg The university seal and lg must be used in its entirety and reprduced frm authrized riginal illustratins. It may nt be redrawn, reprprtined r mdified in any way. Please cntact the Office f University Relatins (OUR) with any questins r t request permissin t use the lg, ext Marian University Athletic Lg Example f One Line Wrdmark Example f Tw Line Wrdmark Marian University fnts and clrs The fficial fnts f Marian are and Lintype Centennial. The fficial Marian clrs are Marian Blue PMS 293 and Marian Scarlet PMS 221 writing fr the Web It is a fact peple read differently n the web. Reading text nscreen can be unpleasant, s many readers scan nscreen and print relevant pages fr reading. Mst frequently, users ram frm ne page t anther, cllecting imprtant bits f infrmatin frm a variety f surces. They want t be able t quickly determine the cntents f a page, get the infrmatin they want and mve n. Marian University Seal 1

3 In rder t make text easy t scan, fllw these guidelines: - Single space after perids in all writing, nt just the web. - Highlight key wrds in bld. - Write meaningful sub-headings s infrmatin is easy t find. - Use bulleted lists. - Use shrt paragraphs t cmmunicatin a single idea. Paragraphs shuld cnsist f 5-7 sentences. - Target wrds per page. - Write captins fr phts. - Use left justificatin fr yur text. - Use the default setting fr fnts. clear and cncise cmmunicatin Users can enter a site at any page and mve between pages as they chse. Fr this reasn, each page must be mre independent than printed pages in a publicatin. It is imprtant t explain the tpic f each page and nt assume the user has seen the previus page. The wrd cunt fr the nline versin f a given tpic shuld be abut half the wrd cunt when writing fr print. Als, users d nt like t scrll thrugh masses f text, s put key infrmatin at the tp. Since the web is an infrmal medium cmpared t print, use an infrmal, cnversatinal style f writing. Sentences shuld be clear, cncise and t the pint. Be sure infrmatin is accurate and up-t-date. T maintain credibility, be bjective and avid exaggerated claims. use f links A cmmn characteristic f web writing is the inclusin f hypertext links t create r supplement cncepts. A list f related links can reinfrce the cntent and help users wh d nt have the necessary backgrund t understand r use the page. But adding links must be dne thughtfully. If there is nt sustained narrative, readers are sent aimlessly searching fr infrmatin. Withut careful rganizatin, a web site can easily becme fragmented. It is imprtant t include back links t a department hme page and t the Marian hme page. spelling Here are sme wrds that can be spelled mre than ne way. We have adpted the spellings listed belw: - Curse wrk (tw wrds) - (r at the beginning f a sentence; always hyphenate) - fax (r Fax at the beginning f a sentence, nt FAX) - grade pint average (d nt hyphenate) - GPA (all capital, n perids) - internet when referring t the wrld wide Web (nt intranet) - nline - ensure, nt insure (unless insurance) - affective: t influence The game will affect the standings. - effective: verb t cause; nun t result He will effect many changes in the cmpany OR The effect was verwhelming. - principal: smene/smething first in rank, authrity, imprtance r degree He was the principal player in the trade. - principle: a fundamental truth, law, dctrine r mtivating frce They fught fr the principle f selfdeterminatin. - Vice President r vice president (n hyphen) - Theatre/theater: Fnd du Lac Theater Marian University Theatre addresses Use the abbreviatins Ave., Blvd. and St. nly with a numbered address. Spell them ut and capitalize them when they are part f a frmal street name withut a number. Similar wrds (alley, rad, drive, etc.) are always spelled ut Natinal Ave. - Natinal Avenue - 20 University Drive dates Abbreviate mnths with six r mre letters if they are used with a specific date. Spell ut thse with five r fewer letters. - Aug June 6 Always spell ut the mnth when it is used withut a specific date. - We went n vacatin in December. 2

4 Spell ut the days f the week. Abbreviatins may be used in tables. Fr days f the mnth, use nly numerals nt rdinal (21 st, 2 nd, 3 rd r 9 th ). - May 2 - Sept. 3 numbers Academic years shuld be referred t as , rather than Spell ut numbers ne thrugh nine. Use numerals fr 10 and ver. - Jack and Mary Smith had three sns and tw daughters. - The university has 10 gatrs and three vans. Spell ut numbers at the beginning f a sentence except a number that identifies a calendar year. - Twenty prfessrs attended the cnventin was the year Marian became a university. Always use numerals in percentages. - 4 percent percent Use all numerals fr ranges students Spell ut fractins, using hyphens between the wrds. - tw-thirds - three-quarters Always use figures fr ages, even fr inanimate bjects. - A 2-year-ld girl - The 9-year-ld building Use figures t express exact r apprximate amunts f mney. - 5 cents - $7 - Mre than $5 millin a year When writing dimensins, use numerals and spell ut inches, feet, yards, etc. - The basketball player is 6 feet 5 inches tall. - The bat is 30 feet lng and 10 feet wide. Use these frms fr highways identified by number. - U.S. Highway 1 - Interstate 495 (first reference), I-495 (subsequent references) - Rute 58 Use hyphens t cnnect the elements f telephne numbers. When supplying an extensin number, use the style belw: MARIAN MARIAN, ext states Spell ut the names f all 50 states when they stand alne within the text. Use the fllwing abbreviatins fr the names f states when they re uses with city names in text r datelines: State Pstal Abbrev. Text Abbrev. Alabama AL Ala. Alaska AK Alaska Arizna AZ Ariz. Arkansas AR Ark. Califrnia CA Calif. Clrad CO Cl. Cnnecticut CT Cnn. Delaware DE Del. Flrida FL Fla. Gergia GA Ga. Hawaii HI Hawaii Idah ID Idah Illinis IL Ill. Indiana IN Ind. Iwa IA Iwa Kansas KS Kan. Kentucky KY Ky. Luisiana LA La. Maine ME Maine Maryland MD Md. Massachusetts MA Mass. Michigan MI Mich. Minnesta MN Minn. Mississippi MS Miss. Missuri MO M. Mntana MT Mnt. Nebraska NE Neb. Nevada NV Nev. New Hampshire NH N.H. New Jersey NJ N.J. New Mexic NM N.M. New Yrk NY N.Y. Nrth Dakta ND N.D. Ohi OH Ohi Oklahma OK Okla. Oregn OR Ore. Pennsylvania PA Pa. Rhde Island RI R.I. Suth Carlina SC S.C. Suth Dakta SD S.D. Tennessee TN Tenn. Texas TX Texas Utah UT Utah Vermnt VT Vt. Virginia VA Va. 3

5 Washingtn WA Wash. West Virginia WV W.Va. Wiscnsin WI Wis. Wyming WY Wy. Canadian Prvinces Alberta British Clumbia Manitba New Brunswick Newfundland Nrthwest Territries Nva Sctia Nunavut Ontari Prince Edward Island Quebec Saskatchewan Yukn Abbreviatins Alb. B.C. Man. N.B. Nfld. N.W.T N.S. Nunavut Ont. P.E.I Que. Sask. Yukn Use tw-letter pstal service abbreviatins nly with full addresses including zip cde. Use ne cmma between the city and state name, and anther cmma after the state name, unless it falls at the end f a sentence. The same rule applies t cities utside the United States. - She was traveling frm Des Mines, Iwa, t Bstn, Mass., in June. Put a cmma after names f cities, twns and villages and abbreviate state names. Use parentheses t set ff the abbreviated state names when they fllw the names f cunties and ther gegraphical names. When the name f a cmmunity appears as part f a prper name, the state is similarly identified in parentheses after the place name as sn as it is cnvenient t d s. - St. Paul, Minn. - Fnd du Lac cunty (Wis.) capitalizatin Capitalize frmal titles befre a name. Use lwercase after a name. - Directr f University Relatins Lisa Kidd - Lisa Kidd, directr f university relatins Use initial capitals fr cmplete, fficial degree names. - Bachelr f Arts - Master f Science Use lwercase fr a generic frm. - bachelr s degree in French - master s degree in bilgy Use perids with abbreviatins f degree names. - B.A. - M.S. - Ph.D. - Ed.D. Capitalize prper nuns and cmmn nuns when they becme an integral part f a full name f a persn, place r thing. Use lwer case when these cmmn nuns stand alne in subsequent references. - Republican Party, the party leaders - Fx River, the river Use lwercase fr wrds that indicate cmpass directin. - nrth - suth Capitalize specific gegraphical regins. - the Midwest - the Panhandle Use lwercase fr seasns unless the seasn is used in a frmal name. - Winter Carnival - Summer Olympics Capitalize the wrd rm when used with the number f the rm. - Rm 200, Naber Hall Capitalize terms f study if referring t a specific term and year, but use lwercase if the use is generic. - Fall spring semester bullet pints Bulleted lists make yur writing easy t read. They are like visual signpsts, but they can lse their effectiveness if used t frequently. It is best t intrduce a vertical list with a cmplete grammatical sentence fllwed by a cln. When using bullet pints, make sure the items in yur list are similar in the sentence structure (nuns, verbs, cmplete sentences). Example: These are the items yu will need t apply t Marian University: - cmpleted applicatin; - applicatin fee; - fficial high schl transcript; and - standardized test results. 4