CHEAT SHEET: FILL IN THE GAPS FOR AN INSTANT, CLICK-WORTHY AUTHOR S BIO

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2 CHEAT SHEET: FILL IN THE GAPS FOR AN INSTANT, CLICK-WORTHY AUTHOR S BIO This cheat sheet is divided into four easy-to-follow sections: 1. Introduce Yourself With a Bang (Adding Interest or Credibility) 2. Call Out Your Audience and Say How You Help Them 3. Offer An Irresistible Reason To Click 4. Pull It All Together (including template) All you have to do is follow the guidelines and fill in the gaps in the template. Have fun! Cheers, PS. Don t forget to sign up for my blog at thecraftofcopywriting.com if you haven t already. You ll get instant access to actionable writing and marketing tips for bloggers, entrepreneurs and business owners. Cover Photo by Andrew Neel on Unsplash 2

3 001. Section#1: Introduce Yourself With a Bang (Adding Interest or Credibility) Guidelines for Section 1: Include your name and your area of expertise. Be absolutely clear. Make it really easy for your audience to instantly get it. Build interest: Show character, use unpredictable words. Build credibility. Give your audience a tangible reason to believe in your abilities, Build curiosity. Leave your audience saying tell me more. Bad Example: Sally is a self-confessed chocolate addict, recipe developer, fitness enthusiast and lover of all things organized. I don t know if Sally is going to cook me a chocolate cake, run a marathon or reorganize my wardrobe. There s no clarity or credibility, and I have no interest or curiosity. Good Example (adding interest): Tom Hunt is a TEDx Speaker, Dragons Den Failure and Internet Entrepreneur. I know Tom is an internet entrepreneur, and he s established a level of credibility by telling me he s a TEDx Speaker. I sense an interesting story behind his failure in the Dragons Den, and I m curious to know more. It certainly makes him distinctive. Good Example (adding credibility): Jessi Rita Hoffman is a book editor...a former publishing house editor in chief, she has edited books for Donald Trump and bestselling/award-winning authors. Jessi clearly tells us what she does, and firmly establishes her credibility. [Insert your name ] is [insert description that adds interest or credibility, or both if you can achieve it ] 3

4 002. Section #2: Call Out Your Audience and Say How You Help Them Guidelines for Section 2: Name your target audience. Make sure they can identify themselves. Only include details that are of interest to them. Zero in on your audience s fears or desires. Aim for logical and emotional connections. Tough but do-able. Speak your audience s language. Avoid ambiguous statements that mean different things to different people. Bad Example: Cecile is....passionate about her fellow humans and wants to be their inspiration for growth, as they find their way through the dark to their true self. Who is her target audience? How does she help solve my problem? It s too ambiguous. Good Example: Ayodeji....helps aspiring writers develop the confidence and habits they need to make an impact and income. Bang on target! I know who Ayodeji s audience is, and how he s going to help. Good Example (adding more of an emotional connection): Kim's passion in writing is to inspire other parents to not just "hang in there" or "make it through" but to thrive. She does this through blogging at kimbiasottotoday.com and speaking. Kim uses powerful language tailored to her target market to make a strong emotional connection....who helps [identify your audience ] achieve [insert audience s desired goal ] 4

5 003. Section #3: Offer an Irresistible Reason to Click Guidelines for Section 3: Tailor your link to your target audience. Where possible, make it relevant to the post you have written. Make it irresistible. Promise results. Make it sound easy to read and/or implement. Play down any difficulty. Bad Example:...You can find him on try his at He s not providing any good reason or motivation to connect. And there s no link to a website or opt-in bribe. Good Example:...Visit his page to get three free writing guides, plus a copy of his bestselling Amazon book. That s better. Four free giveaways for the price of one address that s what I call an irresistible reason to click! Good Example:...Get her free 16-Part Snackable Writing Course For Busy People and learn how to enchant your readers and win more business. Perfect. She promises results, tailors the offer to her audience and links directly back to her website. Grab your[name your irresistible offer ] to get [spell out the promised result ] 5

6 004. Section#4: Pull it all together Guidelines for Section 4: Limit your bio to 2 or 3 sentences, max. Massage your bio to seamlessly link the 3 essential elements we ve just gone through. Make it resonate with the audience you are writing for. Don t make them wonder how you can help. Spell it out clearly. Give them a compelling reason to click through to your site. Good Examples: Henneke Duistermaat is an irreverent copywriter and business writing coach. She s on a mission to stamp out gobbledygook and to make boring business blogs sparkle. Get her free 16-Part Snackable Writing Course For Busy People and learn how to enchant your readers and win more business. Jessica Blanchard, registered dietitian and Ayurvedic practitioner, helps busy people reenergize with super simple food, yoga and wellness strategies that work. Grab your free 7-Day Plan and learn to eat, move and live better in 10 minutes a day. [Insert your name ] is [insert description that adds interest or credibility, or both if you can achieve it ]who helps [identify your audience ] achieve [insert audience s desired goal ]. Grab your [name your irresistible offer ] to get [spell out the promised result ]. Here s one I just happened to have prepared earlier to show you how it all comes together: [Mel Wicks] is [a seasoned copywriter and marketing strategist] who helps [bloggers and entrepreneurs] put [the OMG! Where do I sign up? into everything they write.] Download [her exclusive Fill-in-the-Gaps Cheat Sheet For An Instant Click-Worthy Author Bio.] A final Word: Don t get too caught up with the wording in the template. Follow it if it works for you, but adapt it to suit your bio, as I have done. For example, I haven t spelt out the final promised result because it s already contained in the title of my free download. As you can see from other good examples in this guide, they don t necessarily follow the exact template structure, but they always include the 3 essential elements. 6