LIVESTREAM CHALLENGE CHECKLIST + GUIDE

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1 LIVESTREAM CHALLENGE CHECKLIST + GUIDE

2 make your dreams a priority until they become your reality. - Daria Zest

3 Hi, Gorgeous! DARIA ZEST 1

4 So happy you re here! I ve created this FREE 5-Day Challenge Checklist + Guide for you to ROCK your next Livestream challenge with unwavering poise and confidence even if "being visible" online totally freaks you out (I ve been there!). After running free challenges that made me over $200K in revenue, I ve designed my signature challenge formula that I normally only share with my private clients. But because I love you and I am committed to your success, I m giving this valuable information away for free so that you too can build a successful business and enjoy your dream #signaturelife! DARIA ZEST 2

5 Livestream challenges are the new black in the online world, and signing paying clients has never been easier. Here s what women who have used my signature challenge formula are saying: Are you ready for similar #rockstar results? Then let s dive right in. DARIA ZEST 3

6 5-DAY LIVESTREAM CHALLENGE CHECKLIST r Poll your audience r Pick a sexy title r Promote your challenge r Come up with a giveaway r Rock your challenge r Sell on the challenge r Keep the momentum after the challenge DARIA ZEST 4

7 Let s dive deeper into each of the steps from the checklist above. I highly suggest you run your 5-day challenge in your own Facebook group to have an engaged audience, serve your people with valuable content, and create a special community feeling together with the members of the group. This will also help you grow your Facebook group as it s one of the best ways to build a strong connection and relationship with your tribe, and position yourself as an expert. So lovely, if you don t have your own Facebook group yet, don t miss out, and start one right now. Step #1. POLL YOUR AUDIENCE. Poll your audience in your Facebook group, as well as other groups, and ask what content your ideal clients want from you. Never assume anything, ask your people, and they will tell you exactly what they want. To poll your audience in the group simply choose the green question mark Create Poll when making a post. DARIA ZEST 5

8 For example, you can say: Hey, I m about to run a free 5-day challenge so that you reach XXX (the goals and dreams of your ideal client). Please vote below which of the topics you d love to know more about: A. Topic #1 B. Topic #2 C. Topic #3 D. Topic #4 Based on the responses and feedback you get around the content your people want, come up with a 5-day Livestream challenge that you will run in your group via Facebook Livestream. Step #2. PICK A SEXY TITLE. Make sure you come up with a catchy title for your challenge. Your title should include: DARIA ZEST 6

9 Pain points of your ideal clients. Pleasure points of your ideal clients. Who specifically you are talking to. Stats (numbers, dates, etc). An example of good challenge title: How I went from zero clients (pain point) to $200K (number) in my first year (number) in business (pleasure point) as a coach (who I am talking to). An example of a bad challenge title: How to become happier now. Step #3. PROMOTE YOUR CHALLENGE. First of all, get clear on your goal for the challenge how many packages you will sell, how much money you will make, and where DARIA ZEST 7

10 this money will be spent. Remember, money always loves a purpose. Then promote your challenge in your Facebook group to create buzz around it at least 3-5 days before the actual challenge. You may also want to promote it in other Facebook groups and other social media platforms to get people joining your group (this way you re growing your own group) to participate in the challenge. If you have a list, promote your challenge to your list by asking them to join your Facebook group to be able to take part in it. Remind your subscribers on the days of the challenge to come and join you. If you re at a more advanced stage in business, you can promote your challenge with Facebook ads driving traffic to the challenge opt-in page. And then people who have signed up for your challenge with all the details on the days of the challenge. When promoting your challenge, always include specific bullet points letting people know exactly what they will get. Here s how DARIA ZEST 8

11 you come up with catchy and specific bullet points that will literally magnetize your people: Think about who this challenge is for. Get clear on the purpose of this challenge. Reverse engineer what you did yourself to get to this point when you have the knowledge to talk about the topic of your challenge. Narrow it down to easy, actionable, and specific 3-5 steps. Build your challenge around 3-5 core steps (not more) that are easily digestible, and will give your ideal clients instant results. Add stats and numbers to each step. Step #4. COME UP WITH A GIVEAWAY. Come up with a surprise giveaway to motivate people to actively participate in your challenge. For example, you can give away 3 prizes to people who fulfil the following 3 conditions: DARIA ZEST 9

12 Like your Livestream post. Comment and participate in the Livestream. Leave you feedback in the Facebook group by X date (normally 2 days after the last day of the challenge) by making a post with a hashtag #xxx (anything relevant for your specific challenge) and their feedback on why they liked the challenge, what their top takeaways are, etc. You need the hashtag to be able to search for their posts by entering the hashtag in the group search bar. The 3 prizes could be: $$$ gift voucher that they can use towards buying your package. Free intensive that they get when buying your package. Free session with you. The goal is that the prizes are only redeemable when people purchase your package. You can offer 1 prize, a free session with DARIA ZEST 10

13 you, that can be used without purchasing a package so that you can sell on those free sessions. Make sure you remind people about the giveaway prizes and how they can win every day at the beginning, in the middle, and at the end of each Livestream. Step #5. ROCK YOUR CHALLENGE. To rock your challenge you need to keep your people highly engaged. Announce at the beginning of the challenge that challenge video replays will only be available 48 hours after the challenge ends. People always need a deadline to take action. After 48 hours delete the Livestream posts from your Facebook group. Make sure you check the setting of your phone so that the replays are saved to your phone for backup. To motivate people to come to the next day of your challenge, share with them that your best tips & secrets are coming on the next DARIA ZEST 11

14 day. Drop the buzz seeds about your best content coming on X days to keep their interest high. What you could also do is on Day 1 ask people to find a mastermind partner among others who participate to keep each other accountable. People love it, and this way you make sure they will bring their mastermind partners to the next days as well. Here are also some Livestreaming tips for you to rock your next challenge: Light is everything. Always make sure you re Livestreaming in front of the direct light, be it a daylight (in front of the window) or ring light/video light. Backdrop is important. What people see behind you is how they see you. Choose between either a plain white wall background so that people don t get distracted studying your background. Or you can go for a great on-brand backdrop if you like. For example, if your brand includes elements of fashion and style, you can have a book shelf with DARIA ZEST 12

15 fashion & style books behind you. If your brand includes healthy lifestyle elements, you can have fresh flowers and green juice on the shelf behind you, and the list goes on. Choose whatever is relevant for your brand. Color and make-up. Bright colors grab attention. So make sure you use some bright colored props that pop. For example, red vase, pink journal, bright blouse or jacket, red lips, etc. Match the bright color you wear with more plain colors of your backdrop not to overwhelm your audience with color. Bonus tip: use the foundation without SPF because SPF reflects back the light. Camera angle. Make sure your camera angle captures everything you need (your backdrop with bright color props) and nothing that you don t need (your head being chopped off). Always try looking at the camera vs at the screen to have a real eye contact with your audience. Position your phone in a way that will give you the camera angle you re looking for either by holding your phone far enough from your face, or by DARIA ZEST 13

16 using tripod/selfie-stick. And do not get people dizzy by moving your phone too fast from side to side. Test drive. Run a test before you run your first Livestream. Check the camera angle, lighting, and volume. Before going live always check on your phone camera how you look on camera, if the camera angle is set right, how the backdrop looks like. Rehearse talking to yourself in the mirror to watch your mimic, and gestures. Re-watch yourself. Watch your livestream recordings and give yourself honest feedback. Remember, nobody is perfect, but we all can become better next time. Prepare. I m not a fan of scripts, but I do love bullet points. Come up with a clear story line you ll be sharing on the livestream, and jot down in bullet points what you ll be talking about. Have your notes in front of you when Livestreaming (you can have your notes on your laptop, and have the laptop behind your phone to be able to look at the notes while Livestreaming). DARIA ZEST 14

17 Wow with hello. Make sure you are super clear on what you ll be saying in the first 3-30 seconds of the Livestream to grab people s attention right away. So that you do not bore your people with rambling, repeating yourself, waiting for others. If people get bored in the first 30 seconds, they will leave the Livestream. So get to the point fast and use your personality to wow them from the start. Dance, jump, sing, show your makeup favorites, a.k.a do anything that will tell a captivating visual story (for people to press play on the replay when they see the first seconds of your video on their timeline, you need to catch their attention from the very start). Engage. Engage with people by replying to their comments in the chat box. Do not get distracted too easily though. At the beginning of the Livestream ask your people to save the questions till the end of the Livestream for you to keep the focus and not get distracted. Set the slots in your head when you ll pay attention to the chat. For example, at the beginning greeting people, in the middle, at the end, etc. To engage DARIA ZEST 15

18 your audience, ask them questions that require a 1-word answer. Poll your audience and ask them to vote for A, B, C, or D, ask things like Which one word describes for you X?, or Put number 1 in the chat box if you agree with this statement, or Give me hearts if you agree. CTA. Have your call-to-action (CTA) clear and ready. If you want to send them to a sales page, have it opened on your laptop so that you could turn the camera on your screen and show them the link instead of just spelling it. Or write the link on a piece of paper and show it to them. Visuals over words. Ask people to put your link in the chat box, and don t forget to thank them. Always give people a deadline to take action on your CTA. For example, if they sign up by X date, they will get a free session with you. Remember, it s your responsibility to show people why they need to take action now vs tomorrow or next month. Music. If you want to use any music during your Livestream, make sure the music is royalty free, otherwise Facebook might DARIA ZEST 16

19 ban your Livestream and it won t be saved as a post in your group. Closing note. At the end ask people to watch the replay and leave the comments. We ve also prepared for you a fill-in the-blank template so that you can get your content for the challenge ready in minutes. Simply fill out the boxes below with some notes that you can use during the challenge. DARIA ZEST 17

20 What is the focus of each day of the challenge? Day 1 Day 2 Day 3 Day 4 Day 5 DARIA ZEST 18

21 How will you introduce yourself each day at the beginning the Livestream? Day 1 Day 2 Day 3 Day 4 Day 5 DARIA ZEST 19

22 What are the logistics you need to remind people about? For example, duration of the challenge, why they should show up live (introducing your giveaway), how they can watch the replays & for how long. Day 1 Day 2 Day 3 Day 4 Day 5 DARIA ZEST 20

23 How will you transition to the topic of the challenge and share your big why? By sharing your why you get the chance to emotionally connect to the current struggles and dreams of your ideal clients. Day 1 Day 2 Day 3 Day 4 Day 5 DARIA ZEST 21

24 What is the core message of the day? Share lots of value. Don t be afraid to give away your best stuff for free. Think about it this way. If you impress people with your free content, imagine how excited they will be to work with you in your paid program. Bonus tip: Don t forget to always relate back to your story and big why, focusing on pain points and pleasure points of your ideal clients. Day 1 Day 2 Day 3 Day 4 Day 5 DARIA ZEST 22

25 How will you transition to promoting your offer? I highly suggest you start promoting your offer from Day 3 to give people time to get to know you, build a relationship, and show the value that you can provide. When promoting your package, show why it s the key solution to your ideal client s struggle, and why it s their next logical step. Announce a special bonus for those who sign up for a discovery call with you by the end of the challenge (e.g. bonus session with you). Day 3 Day 4 Day 5 DARIA ZEST 23

26 How will you initiate action? Show people exactly what they need to do to get from the pain point to the pleasure point. Break it down for them into simple actionable steps. Don t forget to mention that the package you re selling is the key that unlocks the door to their pleasure point. Day 1 Day 2 Day 3 Day 4 Day 5 DARIA ZEST 24

27 How will you close each day and explain why they cannot miss the next day? Don t remember forget to remind people about the giveaway. Day 1 Day 2 Day 3 Day 4 Day 5 DARIA ZEST 25

28 Step #6. SELL ON THE CHALLENGE. On Day 3 of your 5-day challenge, you need to start selling till the end of the challenge. Remember, if you don t sell it, no one will buy. You could also offer people to sign up for a discovery call with you before they purchase. A discovery call is not a coaching call, it s a chance for you to get to know each other and see if working together would be a good fit. To motivate people to take action on the challenge, you could offer to anyone who purchases your package or signs up for a discovery call by the end of the challenge a bonus, for example, an extra coaching session with you (or anything else relevant for your specific business). For people who choose to sign up for a discovery call, make it clear that the free coaching session can only be used if they purchase a coaching package with you. Bonus tip: Sell your package by focusing on the value people get and the benefits of the package vs the features. DARIA ZEST 26

29 Here are some examples of the value & benefits: Losing 10 pounds. Finding a soulmate. Getting paying client.s s. And these are the possible features: 6 sessions. 4 hours. Bonus intensive. Always make sure you stress out your call to action before you share your best tips, saying something along the lines and before I share with you my best-kept secret now, there is one more thing I want to share (call to action). On the days of promotion, you could also mention several times during the Livestream that you ll be sharing something exciting today to keep people curious about what that is. DARIA ZEST 27

30 Remember to always tell people exactly what they have to do, i.e. go to link, click on Buy, etc. You can leave the link in the comments to the Livestream and in the Livestream post, as well as in separate promotional posts you ll be posting. Step #7. KEEP THE MOMENTUM AFTER THE CHALLENGE. On your last day of the challenge remind people that the replays will only be available 48 hours after the challenge ends, and that they need to leave feedback in a separate post in your Facebook group with a hashtag #xxx by x date. When 48 hours are up, save the recorded Livestream videos on your laptop (here s a video tutorial my team made for you on how to do that ). Then delete the Livestream posts so that the replay videos are no longer available to watch. It s important that before you delete the Livestream posts, you snapshot and save any and all great comments people have left on your Livestream posts, as well as great feedback posts so that you DARIA ZEST 28

31 can use these as testimonials if you decide to turn your challenge into a passive income product later. After the deadline for posting feedback, you can select the winners for the 3 prizes that you re giving away. So you will have one winner for prize #1, one winner for prize #2, and one winner for prize #3. I suggest you announce extra surprise winners for your prize #3 (e.g. a free session with you) to have more people to sell to in the end. DARIA ZEST 29

32 Rock your Livestream challenge, Gorgeous! I believe in you! And if you want to see my EXACT Livestream challenge that helped me bank $10K in JUST 5 days + get my self-study course with 5 stunningly effective marketing secrets that skyrocketed me to $32K+ months (aka the hush-hush stuff I usually only share with private clients), then access it here at 50% 75 off while it s available. DARIA ZEST 30

33 the cave you fear to enter holds the treasure you seek. - Joseph Campbell

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