Novelists, How to Get Book Reviews A Strategy. with Beth Barany, Award-Winning Novelist + Creativity Coach for Writers
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1 Novelists, How to Get Book Reviews A Strategy with Beth Barany, Award-Winning Novelist + Creativity Coach for Writers
2 Creativity Coach for Writers and Certified Master NLP Practitioner, Beth Barany helps genre novelists write, publish, and market their novels through her books, products, and classes. She s a book midwife and helps you inspire the world with your books. Beth is also an awardwinning novelist of Henrietta The Dragon Slayer, book 1 of her trilogy to empower young women to be the heroes of their own lives. About Beth Barany beth@bethbarany.com
3 Word of Mouth / Word of Mouse
4 Who can spread word of mouth for you? Where? WHO WHERE Avid Readers Online: Social Media, Blogs Book Bloggers By Phone Your Mom/Dad/Grandmother At Events Perfect Strangers By Sharing Books Writer Friends At Libraries Booksellers At Bookstores Librarians 4
5 Getting Book Reviews is a Piece of the Marketing Pie 5
6 What We re Not Covering Vendor-specific policies Buying reviews Giveaways to generate reviews Lots of case studies
7 Find them in various ways: Book Bloggers Key Influencers Google Twitter Goodreads Facebook YouTube Instagram 7
8 When Do You Request Book Reviews? 8
9 Search in Google Search Terms: book blogger book reviews comparative bestselling title 9
10 smartbitchesandtrashy books.com books-n-kisses.com
11 Search in Twitter 11
12 Search in Twitter: Curated Lists 12
13
14 Template Dear Wonderful Blogger (Use their name), Query the Book Blogger Customize, Personalize, & Follow Up I discovered you on Twitter and really love XYZ about your blog [insert URL]. I m writing to you because you said you like to review X genre and I have a book coming out that I d love to share with you. Here s the blurb. [Insert blurb] I would be happy to send you a digital and/or print copy of the book. If you could review this book by X date that would be great, but later is fine too. I really appreciate it. Just let me know which format you would like, where to send it, and I ll send it over to you. I ve also attached the book cover for your enjoyment. Lastly I am open to doing guest posts and/or Q&A s. Just let me know if you would like that and by when. I m really excited to share about my newest book and I look forward to hearing from you soon. Sincerely, Awesome Author 14
15 A Detailed Article on This Topic com/blog/2015/11/05/how-to-get-reviews-bybeth-barany/ 15
16 Track, Follow Up, & Keep Going Set Up Structure 1. Growth Mindset Set a start and end date Lastly, put on a positive or growth mindset. 2. Set up goals: What you put your attention on expands. number of reviews number of queries sent number of sales number of newsletter subscribers 3. Fit your lifestyle You don t need to do this campaign perfectly, you just need to take small steps on a regular basis to make a difference in your author career. More on mindset and its importance here: Example: Schedule 10 to 15 minutes every (work) day to send off one query. 4. Follow up gently with bloggers 16
17 Two-fer! Get Reviews + Promote Share on your blog, Facebook, Twitter, etc. Make pretty images 17
18 Sign up to get Your Free Book Review Campaign Tracking Template 18
19 An Example: A 3-Month Campaign As an example, I ran my last campaign over the course of six months. My goal was to send out 100 queries. I actually worked on it for three months and sent out 48 queries. Not bad. My results? I was sending out queries for both my romance and my young adult fantasy novels and was open to doing guest posts and other kinds of promotions. In this way I garnered 19 promo opportunities: 4 spotlights for my romance 5 reviews of my 2 fantasy novels 3 reviews of my 4 romance novellas and their collection 500+ giveaways for my romance (of one title) 3 prizes sent (books and/or bookmarks) 1 guest post featuring one of my romances 1 paid ad for my fantasy 1 FB party appearance that netted me 3 new newsletter subscribers (romance oriented) 1 FB party appearance (fantasy oriented) 19
20 Upcoming Course: How to Get Book Reviews March 14-28, Surprise Special! Sign up by today for this course -- March 1st -- and get a signed copy of Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers ($30 value).
21 Your Next Steps in Getting Book Reviews 1. What is your next step for generating book reviews? 2. When would you like it done by? 3. What kind of help, if any, do you need to start (or continue) the process of getting book reviews? 21
22 Questions? Answers! You can Beth Barany: Subject: How to Get Book Reviews
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