HOW TO CREATE + PREPARE YOUR FIRST INFO PRODUCT

Transcription

1 HOW TO CREATE + PREPARE YOUR FIRST INFO PRODUCT By Melyssa Griffin TheNectarCollective.com #InfoProductBiz

2 Welcome and Stuff Oh hey. That s me. Melyssa. This picture was taken after the photographer instructed me to flip my hair over dramatically. So, the blowing-in-the-wind hair may be a farce, but that smile is all real, baby. Perhaps I m smiling because it s hard not to laugh at yourself when you re hair flipping in front of someone you met 6 minutes ago, but I d like to think it s because I m uber excited to see you here, getting ready to do big thangs. I m excited you re here right now because it means you re ready to plan, create, and launch your first info product in the next four weeks. This next month is going to be one of the most fun and challenging things you ve done as a blogger or online entrepreneur. I can feel it! This workbook is the very first in this 4-week series. There s also an extremely detailed blog post to go along with it right here. While working on your first info product, share your results, preparations, and updates using the #InfoProductBiz hashtag. I can t WAIT to see what you create, you little hustler you. Warmly, Melyssa Griffin

3 Your Audience Remember, it s important to decide who your audience is so that you can create a product that will speak to them and help them directly. Being general helps no one. 1. Who is your audience or tribe? Be as descriptive as possible. 2. What do you love about this group of people? 3. Why do you want to help this group of people?

4 4. Why does this group of people need your help? Your Topic Instead of coming up with your product s topic sheerly based on what you re interested in, it s best to choose a topic that couples your skills with what your audience needs most. There are several ideas in this blog post, which will help you gain feedback about the type of product you should create. Below, you can also get your brainstorm on and plan it out even more! 1. Create a survey to send to your audience. Your survey only needs one question: "What is the #1 challenge you re facing in regards to?" Below, write out your survey question with your own niche (and your personality!) included. 2. How will you send this survey to your audience? Some recommended survey providers: TypeForm, Survey Monkey, Wufoo.

5 3. Make a list of 5 Facebook groups where your ideal audience most likely hangs out Observe these groups for several days in order to read as many questions as possible. Make a list below of every relevant question or topic that someone inquires about. If a certain topic is asked about more than once, keep a tally next to it for reference.

6 5. Bonus: If your list is small and you re not receiving many responses to your survey, then ask your survey question in a Facebook group. (Make sure that you re still respecting the rules of the group before posting). Write out the responses you receive below. 6. Now that you ve received some answers to your survey, it s time to analyze! Were there any topics that people repeatedly mentioned? If so, what?

7 7. Which topics mentioned do you have the most knowledge about and passion for? 8. Which one topic seems like the best fit for both what people need and how you can help them? 9. How will this product topic help your audience? Your Product s Format Just as it s important to select your audience and product topic, it s also necessary to choose which format you ll share your product in. Keep in mind which format would help your audience learn the material most easily.

8 1. Which type of info product do you intend to create? Circle one. E-book Workbook Course Physical Book Video Series Webinar Recording E-course Audio Series Membership Site 2. Which format(s) will you deliver this product in? For example, text, video, audio, workbook, etc. 3. Why does this format work best with your product s topic or your audience?

9 4. What are the drawbacks (if any) of sharing your info product in this format? How can you compensate for these drawbacks? For example, a drawback of only offering video content is that it will be hard for people to consume it on the go. For that reason, you could offer written versions of your videos or put an emphasis on creating a mobile-friendly website. Plan Out Your Product Hurrahhhh! It s time to start working on your actual info product. In this stage, you ll be brainstorming and creating an outline, which will guide your entire product. 1. First, use the space below and on the next page to jot down any ideas that come to mind as things you want to teach your audience about your info product topic. Don t think or edit -- just write!

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11 2. Now, visit Amazon.com to find products with a similar topic. Take a look at their table of contents to see if there are any ideas or concepts that you missed. List them below. 3. Sift through your two lists of ideas and find any that stand out to you as being the main categories. These will become your chapters or modules. Select 5-10.

12 4. Once you ve found your main categories/modules, now you ll need to fill them with content. Spend a few minutes brainstorming ideas and create a brief outline for each of your categories/modules. What will you talk about?

13 Your Lead Magnet A lead magnet is some sort of download that you give away for free in exchange for someone s address. Lead Magnets should be helpful and aimed directly at your audience. There s no point in collecting addresses from people who aren t interested in what you have to offer! 1. Based on your info product idea, what is a lead magnet topic that would draw the right audience and "prime" your audience for your product? Feel free to brainstorm a list of ideas! For example, if your product is going to be about "How to Make Your Own Candles," then a good lead magnet might be "Why Making Your Own Candles is Better Than Buying Them" or "A Resource List of the Best Supplies for At-Home Candle Makers."...Don t mind the random suggestion. I m sure there are TONS of candle makers reading this right now. ;) 2. Which format will you deliver your free lead magnet in? Some popular lead magnet formats are as a checklist, e-book, 3-part video series, webinar recording, worksheet, or free course.

14 3. Why will this lead magnet attract your ideal audience? Is it specific enough? Tip: Add your audience s name into your lead magnet title. For example, "5 Quick Ways to Grow Your Audience as a Blogger." Your Opt-In Forms + Landing Page 1. Which service provider will you sign up with (or currently use)? I have used and recommend Mailchimp (beginner) and ConvertKit (intermediate/advanced). 2. Where will you place your opt-in forms on your site? I recommend placing them in your site s header, sidebar, and below posts. You may also choose to add a pop-up opt-in form.

15 3. What will your opt-in forms say? Remember, you want them to explain your lead magnet, but also entice your audience to sign up. For example: Hey you! Sign up to receive my FREE e-book, "5 Quick Ways to Grow Your Audience as a Blogger. Pro tip: Opt-in forms that include an image of your lead magnet (such as a picture of the cover of your free e-book) tend to result in more conversions. 4. Now it s time to create your landing page opt-in form! This page will include a similar opt-in form as the ones you created above, but will be a single page that people can visit. This makes it very easy to link to. I recommend LeadPages for easily creating beautiful landing pages and forms. Below record the link to your landing page: 5. Where can you promote this landing page to gain new subscribers? Pro tip: Use your landing page link in the bio of your social media accounts with a call to action, telling visitors to subscribe in order to receive your awesome freebie.

16 My Info Product Timeline In this space, plan out how long it will take you to create the content for each chapter/module of your info product. Also, give yourself a deadline that you intend to have the entire product completed. It should not take more than 60 days to complete your product if you re focused and diligent. Final Super Important deadline when everything will be completed by: Was this helpful? Click here to share this workbook on Twitter (I even pre-wrote a Tweet for you!).