Personal Brand Plan FOR THE INFLUENCING ENTREPRENEUR

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1 Personal Brand Plan FOR THE INFLUENCING ENTREPRENEUR

2 What is an Influencing Entrepreneur Personal Brand Plan? This workbook has been designed to help you establish your angle as a personal brand and grow your online influence and impact as an entrepreneur. In this workbook you will establish; Your personal brand's angle: what makes you stand out How your brand looks and feels Your mission and your message Who your audience is and how you can help them THE MAY COLLECTIVE 2

3 Creating a personal brand that stands out from the crowd is achieved by highlighting everything that makes you unique. For this exercise, don't limit yourself to your own perception, find a balance between what you believe makes you unique and what others closest to you feel makes you memorable, aka, your reputation. Finding your Angle Use the space below to write down everything unique about yourself. Don't just think personality and strengths, what is it about your look that makes you different? Maybe you have purple hair or an eclectic personal style. List everything that comes to mind. THE MAY COLLECTIVE 3

4 Spend some time asking the people closest to you what they think makes you different. Ask them to be brutally honest, trust me, you're a big girl, and you can handle it, and sometimes it's the weird and wacky characteristics that make you noticeable online. What are the similarities between the two that you feel would make unique and different contributions to your brand? THE MAY COLLECTIVE 4

5 Your Brand Aesthetics As a personal brand, you should use aesthetics that compliment your uniqueness. Maybe you're always bright and happy; therefore soft yellow tones may suit your brand. Use the space below to plan your brand's style. COLOURS FONTS DESIGN STYLE THE MAY COLLECTIVE 5

6 Your Audience Your audience is the most valuable. To grow your business and online influence you need to get to know them, love them, nurture them and consistently add value to them. DESCRIBE YOUR NICHE. WHO ARE YOUR AUDIENCE? WHAT IS THEIR MAIN CHALLENGE OR CONCERN? THE MAY COLLECTIVE 6

7 Your Audience HOW DOES YOUR BUSINESS HELP THEM? WHAT EXPERIENCE WILL YOUR BRAND CERATE FOR THEM? HOW DOES YOUR BRAND MAKE THEM FEEL? THE MAY COLLECTIVE 7

8 Your Audience HOW WILL YOU DELIEVER CONTENT AND VALUE TO YOUR AUDIENCE? HOW WILL YOU ENGAGE WITH YOUR AUDIENCE? THE MAY COLLECTIVE 8

9 Visibility Getting your message in front of your audience is about one thing and one thing only, being in the right place at the right time CONSISTENTLY. Use the space below to research how you can increase your personal brands visibility HOW WILL YOU DELIVER YOUR VALUE TO YOUR AUDIENCE? (A BLOG, VIDEO? ) HOW WILL YOU HAVE YOUR CONTENT AND VALUE NOTICED OVER OTHERS IN YOUR INDUSTRY? THE MAY COLLECTIVE 9

10 Visibility HOW WILL YOU BUILD A TRIBE OF LOYAL FOLLOWERS? HOW WILL YOU POSITION YOURSELF AS A THOUGHT LEADER? THE MAY COLLECTIVE 10

11 Your Message & Mission Studies have shown that women are far more likely to buy due to emotion and men are more likely to purchase on facts. Sharing your mission and parts of your story will help your audience to connect with you as well as take action. WHAT IS YOUR BUSINESSES MISSION? WHAT IS THE MAIN MESSAGE YOU WANT YOUR AUDIENCE TO KNOW? THE MAY COLLECTIVE 11

12 Your Message & Mission WHAT PARTS OF YOUR PERSONAL STORY WILL YOUR AUDIENCE RELATE TO? WHAT CHALLENGES HAVE YOU OVERCOME THAT WILL INSPIRE YOUR AUDIENCE? THE MAY COLLECTIVE 12

13 Your Personal Brand Plan Write out a summary of your answers below and begin using this as a guideline to begin positioning yourself in front of your audience as an expert and a Thought Leader. YOUR PLAN THE MAY COLLECTIVE 13

14 About the Author Erin Henry is an online Business and Digital Influencer Coach who empowers female entrepreneurs to build their online influence, to have more impact and success with their business. With over 2 Million views on YouTube and a tribe of engaged Girl Bosses, Erin know's what it takes to grow your audience and leverage them to create a wildly successful digital empire. CONNECT WITH ERIN THE MAY COLLECTIVE 14