Turning Technology Into Profit: Apps, Podcasts and e-books Trish Blackwell, Session 804

Transcription

1 Turning Technology Into Profit: Apps, Podcasts and e-books Trish Blackwell, Session 804 Description: Want to expand your reach and share your expertise beyond your own zip code and outside the gym? Leverage technology at your fingertips. In this action-packed, how-to session, you ll learn the specific benefits and steps to create an app, start a podcast and write an e-book from one fitness professional who has mastered them all. Trish built a tribe of loyal followers online, helps thousands of people and makes passive revenue a way of life. FROM IMPACTING 100 PEOPLE / WEEK TO 1.5+ MILLION / WEEK IN FOUR YEARS BRAINSTORMING NOTES RE: TECHNOLOGY FOR YOUR BUSINESS: 1

2 OVERCOMING BASIC TECH FAQS FOR THE NON-TECHY TRAINER NON-TECHY EXCUSE / VIRTUAL ASSISTANTS / CREATOR & PUBLISHER VERSUS DEVELOPER / FALSE NEED TO KNOW EVERYTHING / PURPOSE WHY YOU SHOULD CREATE AN APP SERVE & REACH THOUSANDS / LOW ENTRY POINT TO HELP OTHERS / FUNNEL TO CREATE MORE BUSINESS / THERE ARE HOLES IN THE MARKET / REACH WORLDWIDE AUDIENCE / EXPAND SERVICES TO CLIENTEL / CREATE PASSIVE INCOME / TRAIN BEYOND BRICK & MORTAR 2

3 HOW TO CREATE AN APP BREAKOUT WORKSHOP TIME What is your specialty or passion? What tool would your clients use that hasn t yet been created? What can you promise with an app? How much would you charge for your app? What is your budget to make it? Functionality of your app: 3

4 What differentiates your app from others that are similar out there? Is the goal of your app to create revenue, to generate new business, to support your current clients and business or to reach and inspire large numbers of people worldwide? Use the space below to brainstorm the menu landing page and the layout of the main two functionality pages: 4

5 APP CREATION CHECKLIST: Action Steps and Decisions for Completion and Launch: {Set date deadlines for yourself or write names for consideration / decisions} App Title: ios or Android or both: Target Launch date: Price point: Differentiation points: Interview developers: Hire developer: Give developer timeline tasks: Interview graphic design artists: Hire graphic design artist: Complete app artwork for logo: Enroll as Apple Developer: Sign up for App Annie: Create pre-launch campaign: Get testimonials if applicable: GROUP / MENTOR FEEDBACK 5

6 WHY YOU SHOULD CREATE AN E-BOOK CREATE LEGITAMCY / REACH NEW AUDIENCE / SERVE CURRENT TRIBE IN NEW MEDIUM / RESOURCE TO ESTABLISH EXPERTISE / OPT-INS & LIST BUILDING HOW TO CREATE AN E-BOOK BREAKOUT WORKSHOP TIME Questions to consider: Do I want to offer the ebook free as a way to serve my tribe and community or do I want to offer it free to build my tribe and reach and list, or both? Do I want to sell the ebook to generate extra revenue and if so, what will my price point be? What expertize and specialty do I have that can serve others well in an ebook format? What do my clients and future clients need to read that is not yet out there? Will my ebook be a simple PDF file or a robust online program? What topic do I really want to be considered an expert on in the fitness industry? How can I generate backend income from giving out a free, or low-cost ebook? Potential ebook Titles: Promise of ebook / Results Promised: 6

7 Avatar Audience for ebook: EBOOK CREATION CHECKLIST: Action Steps for Completion and Launch: {Set date deadlines for yourself} Finalized title for ebook {Date} Finalize outline for ebook: {Date} Scheduled writing ebook content creation: {Date} to {Date} Decision on purpose of ebook: {Date} Hiring of any outsourced graphic work for book cover: {Date} Hiring of any outsourced graphic work for inside pages: {Date} Finalized edited completion of ebook: {Date} Final book cover deadline: {Date} Final proof of inside pages deadline: {Date}: Back-end campaign strategy deadline: {Date} Promotional campaign strategy fully outlined: {Date} Official ebook launch date: {Date} 7

8 GROUP / MENTOR FEEDBACK WHY YOU SHOULD CREATE A PODCAST OPT-IN OPTIMIZATION / SPONSORSHIPS / REVIEWS / LEVERAGING RELATIONSHIPS / REPURPOSING CONTENT / CREATING COMMUNITY / CONNECTING DEEPLY / LAUNCH DAY / FORMAT / HOW TO CREATE A PODCAST BREAKOUT WORKSHOP TIME What topics fire you up in the belly and makes you want to rise up to make a difference?

9 As you consider your clients and your tribe, what are the main themes and topics you find yourself repeating over and over again to them in your coaching and guidance? In reflecting upon your potential impact on others and your reputation in the fitness industry, what one or two topics do you yearn to be known as the go-to expert on? What is your story? How many people do you want your story to inspire? Avatar audience for podcast tribe: What is holding you back from putting your story on the airwaves? 9

10 PODCAST LAUNCH CHECKLIST: Action Steps for Completion and Launch: {Set date deadlines for yourself} Finalized title for Podcast {Date} Strategy for content creation {Date} Scheduled recording of first 5 episodes: {Date} to {Date} Goal length of podcast episodes: Hiring of any outsourced graphic work for cover artwork {Date} Purchase of basic recording equipment: {Date} Creation of website or webpage {Date} Outsource or creation of intro and outro {Date} Purchase hosting and feed management {Date} Submission to itunes + Stitcher {Date}: Promotional campaign strategy fully outlined: {Date} Official podcast launch date: {Date} GROUP / MENTOR FEEDBACK CONTACT: Trish Blackwell / trish@trishblackwell.com FB: /trishblackwellfitness / / IG: trish_blackwell 10